responding to reviews - uk edition

Confidential and Proprietary © Glassdoor, Inc. 2008-2015 #Glassdoor

How to Respond to Glassdoor Reviews to Build Job Seeker Trust


Webinar Tips for Attendees •  You can connect to audio using

your computer’s microphone and speakers.

•  Or, you may select “Use Telephone” after joining the Webinar.

•  All lines will be muted to avoid background noise.

•  You can ask questions at any time by typing them into the Questions Pane.


Featured Speaker

Joe Wiggins

Head of Communications, Europe at Glassdoor

[email protected]

Featured Speaker


Agenda

•  Glassdoor Overview

•  How to Get Started

•  Who Should Respond?

•  5 Tips to Responding to Reviews

•  How to Go About Responding

to a Bad Review


A FREE Employer Account Can Help

Set Up Company Alerts

Flag Reviews Monitor Your

Reputation

Identify Areas for

Improvement

Invite Colleagues to Respond

Visit employers.glassdoor.co.uk


Reviews on Glassdoor


of Glassdoor members read reviews before speaking with a company or person in charge of hiring.

46%

Why Respond to a Review?


Reviews Are Good for Business!

of consumers trust reviews more when they see both good and bad reviews.

95%


Who Should Respond?

Anyone at your company who is in a position to speak on your behalf.

EXAMPLES: CEO, HR, PR OR MARKETING PROFESSIONALS


You may want to write your response in a Word document first so you can spellcheck and edit it until you are pleased with the final product.

Before You Respond


Your title will appear when you respond to reviews as a company representative, so make sure your title is correct in the Employer Center.

Before You Respond


Before You Respond

We suggest choosing company leaders in HR, PR, Marketing or other departments to respond to different reviews. Note—only one employer response per review is permitted.


How Often Should I Respond?

of job seekers find employer perspective useful when learning about jobs and companies

90%

RESPOND PROMPTLY BUILDS TRUST WITH CANDIDATES


5 Tips to Follow When Responding to Reviews


Tip No. 1: Be Professional


Responding to a Review Shows that You Care

of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others.

71%


Case Study: Chipotle


Tip No. 2: Say Thank You


of organizations suffer from a deficit in recognition according to a recent Bersin study.

Saying Thank You Shows You Are Listening

83%


Case Study: Zillow

Zillow CEO Spencer Rascoff responds to reviews on behalf of the company.

As a result, four candidates in a recent 30-day period said that reading the employer response solidified their decision to accept the job offer.


Tip No. 3: Address Specific Issues

LOOK AT THE PROS AND CONS IN THE EMPLOYER CENTER


Nobody Is Perfect

BAD REVIEWS PROVIDE THE OPPORTUNITY FOR AUTHENTICITY


Case Study: 1-800 Contacts


Tip No. 4: Be Authentic


Set Expectations Up Front by Being Authentic

of employees say new job realities differ from expectations set during the interview process.

61%


Case Study: loanDepot


Tip No. 5: Utilize Reviews to Fix Problems


Case Study: Lithium Technologies


Benefits of Responding to Reviews

Find out more about OpenCompany at

employers.glassdoor.co.uk


Joe Wiggins [email protected] @GDforEmployers

responding to reviews - uk edition

Recruiting & HR

glassdoor confidential

proprietary glassdoor

glassdoor of glassdoor

glassdoor reviews

glassdoor tip

glassdoor webinar tips

reviews confidential

speaker confidential