responsible [digital] home ownership

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Responsible [digital] Home Ownership @thewebprincess

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Slides from the Web Princess Professional Blog Clinic at #pbevent 2014 at QT Gold Coast. A talk on how to manage the back end of your WordPress website responsibly

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Responsible [digital] Home Ownership

@thewebprincess

c Maintenance

c Security c Pest Control c Efficiency

cInsurance

Insurance

Back me Up

How will your back up get created? Where will it be stored? How will you restore from that backup?

How to Back Up

Let your host take care of it Learn how to do it manually (for those of us who are technical) !Install (and use) a WordPress backup plugin Pay someone to do it for you.

Backup Plugin Options

1. VaultPress - $5-$15 monthly

2. Backup Buddy - $80USD (annually if you want to

be able to update it)

3. WP Backup to Dropbox - Free with paid extensions

Where will the backup live?

Hint: NOT on your server - send it offsite

How will you restore it?

Hint: Practice restoring it

regular backupsSchedule

credit:photosteve101 https://www.flickr.com/photos/42931449@N07/6812481635/"

Maintenance

Stay up to Date

WordPress core Allow auto updates Update your Plugins Update your Themes (a word of caution re child themes)

Take Out the Trash

Delete extraneous revisions !Delete draft posts WP Clean up (plugin) Delete unused plugins and themes

credit: epSos.de - https://www.flickr.com/photos/epsos/5575089139/

Declutter

Optimise your Database WP Cleanup (plugin)

Keep on top of Broken Links

Google Webmaster Tools - Web based !Broken Link Checker (plugin) !Screaming Frog - Desktop Tool

Security

Stay up to Date

WordPress core Allow auto updates Update your Plugins and Themes Delete unused themes and plugins

Avoid Defaults

Don’t have a user called admin (or siteadmin, webadmin, administrator etc.) When you install WP, change the database table prefix from wp_ to anything else

Change DB Prefix (plugin)

Keep the Doors Locked

Use a strong key - enforce strong passwords for all users - passwords like this (note: this is not my password)AgDBJpxfcid7BnaTi9Eg !Use a password keeper 1Password, Last PassPro tip: Don’t use the same password for everything

Use a Security Screen - (plugin)

1. WordFence - Free (has a Pro option) !2. iThemes Security - Free (has a Pro option)

3. Sucuri Malware scanner - Free to scan, (but cleanup and real time scanning - annual subscription)

Get an SSL Certificate for your Site

Transfer of data is secure and encrypted !Particularly useful on login pages and contact forms where customer data, sales information and passwords are being transferred !Google is starting to give sites with an SSL certificate a better ranking

Pest Control

Spam, Spam, Spam

1. Akismet - Spam Plugin Free for personal sites - $5 p/m if you make any money i.e. advertising/affiliate !2. WP SpamShield - Free !3. Disqus - alternate comment system and plugin !4. Registration Honeypot - for those with open registration on their sites

Efficiency

The Need… for Speed

1. Bounce rate

2. Search ranking

3. Conversion

4. Page views

5. Reader satisfaction

6. Revenue

http://www.copyblogger.com/website-speed-matters/

How to Test your Site Speed

1. http://webpagetest.org

2. http://tools.pingdom.com/

3. https://developers.google.com/speed/pagespeed/insights/

4. http://gtmetrix.com/

How to Read Results

1. DNS redirection - Pink

2. Server Response - Blue

3. WordPress/Application response - Yellow

4. Content download

Page Speed Performance

1. Read the Recommendations

2. Find solutions that help remedy these issues

3. P3 Profiler is a useful WP plugin to see which plugins are slowing your site down

How to Improve Results - in WP

1. WordFence - has a caching engine built in to store static pages of your site.

2. Other caching plugins include WP Super Cache, Hyper Cache, W3 Total Cache

3. Page Speed - will help sort out a couple of the top recommendations from tests like Enable Compression and Leverage Browser Caching

How to Improve Results - on the Server

1. Add a Content Delivery Network (CDN) to serve your static content.

2. Consider a service like Cloud Flare - a lot of hosts offer free Cloud Flare integration with your site.

c Maintenance

c Security c Pest Control c Efficiency

cInsurance

http://thewebprincess.com/pbevent14

Dee Tealhttp://thewebprincess.com/pbevent14

@thewebprincess

facebook.com/thewebprincess

PBEVENT1490$90.00 off a WordPress Site Inspection

to get you started.

valid until Sept 5 - only 12 available

thewebprincess.com/pbevent14

Coupon Code

Dee Tealhttp://thewebprincess.com/pbevent14

@thewebprincess

facebook.com/thewebprincess

Questions?

Image Credits - (Mostly found via Photo Pin photopin.com)

Insurance - https://www.flickr.com/photos/dhilowitz/4560586060/ - David Hilowitz

Backup - https://www.flickr.com/photos/moionet/3752752293/ - moionet

Server Room - https://www.flickr.com/photos/traftery/4773457853/ - Tom Raftery

Lego Postman - https://www.flickr.com/photos/stavos52093/12361203415/ - stavos

Restore - https://www.flickr.com/photos/woolner/753867268/ - Wooly Matt

Calendar - https://www.flickr.com/photos/42931449@N07/6812481635 - photosteve101

Maintenance - https://www.flickr.com/photos/75905404@N00/7126146307/ - OZinOH

Trash Bins - https://www.flickr.com/photos/epsos/5575089139/ - epSos.de

Shreddings - https://www.flickr.com/photos/didmyself/7685630558/ - Daniel Kulinski

Security Locks - https://www.flickr.com/photos/josemanuelerre/11434605616/ - josemanuelerre

Avoid Defaults - https://www.flickr.com/photos/kaptainkobold/5181464194/ - Kaptain Kobold

Door Locks - https://www.flickr.com/photos/pizzagirl/4578900453/ - jainaj

Security Screen - https://www.flickr.com/photos/donut2d/36831870/ - donut2D

Pests - https://www.flickr.com/photos/uncoolbob/8405718181/ - uncoolbob

Speedometer - https://www.flickr.com/photos/thibaud_saintin/13441220173/ - Thibaud Saintin

Tunnel - https://www.flickr.com/photos/w4nd3rl0st/12491208355/ - w4nd3rl0st

Other uncredited royalty free images purchased from Bigstock Photo, or created by the author

Dee Tealhttp://thewebprincess.com/pbevent14

@thewebprincess

facebook.com/thewebprincess