Importing can be risky(if you don’t know exactly what you are selling)

Responsibly Importing Products into theEuropean Union

Know what you buy/sell• Responsibilities legal, contractual

– End market requirements

– Customer requirements

• Responsibility towards user (liability)– Safety of use (repair, recall)

– Long term effects (non-repairable, e.g. chemical. cancer)

Market issues

• Increased pressure on manufacturing due to

– increased cost: raw material, labor, oil, etc.

– movement to lower cost areas, reduction in experience,borderline quality

• Increased complexity due to the number of and complexity ofEuropean legislation

• Changing focus from safety (LVD/EMC) to environment (WEEE/RoHS),EuP (design) and REACH (health)

• Increased risk of problems for buyers, time consuming, reputationdamage

Responsibilities defined under NLF

• Bring a product on the EU market comes withreponsibilities, including product requirements

• New Legislative Framework (NLF) since 1-1-2010

• Manufacturers, traders, retailers, distributors

• Brand owner of the product

• Increased focus market surveillance authorities onpresence of files

Why product documentation?

On-time information is key

• Increasing internationalization of retail and tradingcompanies

• Increasing use of “own brand” or “private label”

• Legal responsibilities

• Distribution of product information to multiplecustomers, multiple country/store locations

• 10 year storage + 24/7 availability

ProductIP Solution• Unique software/service application

• Scope: non-food products, any market; continuously extendingrequirements and markets;

• ProductIP system contains legal and technical requirements,maintenance through network of experts and customers

• Web based or software license, DIY or outsourcing

• Company requirements included in the process

• Collaboration and communication tool with suppliers, serviceproviders and customers, incl. up/downloading of files

• Progress monitoring, keep overview, progress reporting can beintegrated in company’s workflow

ProductIP

ProductIPgenerates list:

(part of deep fat fryer requirement list)

ProductIP: Easy-to-use

• One-screen control and handling, also for your suppliers and service providers

• English and Chinese screens

• ProductIP Support office: English, Mandarin, Cantonese

Ready for the next step?• Direct access to key public documents

through new Quick Response Code onthe product

• Instant compliance status of files

• ProductIP.mobi

• Multi-user functionality

ProductIP Secure Solution• ProductIP headoffice in Netherlands, regional offices in

Hong Kong and Shenzhen (China)

• Datacenter in Hong Kong, operated by Rackspace, a USdatacenter company operating in US, EU and Asia

• 100% up-time guarantee, ISO17799-basedpolicies and procedures, regularly reviewedas part of the SAS70 Type II audit process

Conclusions

• Reduce your risks

• Know what you are selling

• Be able to demonstrate that you know

• Integrate a systematic approach in yourprocess

ProductIP BV, Galvanistraat 1, 6716 AE EDE, The Netherlands, T +31 318 754 145

ProductIP Hong Kong Ltd., 20th Floor, Central Tower, 28 Queen's Road, Central, HONG KONGT +852 8199 0352

ProductIP Information Consulting (Shenzhen) Co., Ltd. | ( )Room 2409, Main Building Golden Central Tower, No. 3037, Jintian Road, Futian District,

SHENZHEN, P.R. China | 3037 2409T +86 755 83230515

Thank you!

www.productip.com

ProductIP Shenzhen