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Restaurant Design Guide

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Contents

Interior Environment 19 – 25

Ceiling TreatmentsLighting DesignInterior Finishes Interior FurnishingsVisual Merchandising Hoarding Design

Summary 26

Appendices 27 – 28

Contact Details

Introduction 3

Ground Level Map 4

Upper Level Map 5

Shopfronts 6 – 8

Principles Essentials

Signage 9 – 14

PrinciplesPrimary SignageSecondary Signage Flank Wall Treatments

Alfresco Dining 15 – 18

Demise WallsPlantingExterior Furnishings

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Adjacent to the historical dockyard of Portsmouth, Gunwharf Quays is located on the site of the former Royal docks, established in the late 12th Century by Richard 1, and later the principle Naval ordinance yard.

In 1996, after decommissioning of the Naval base, incorporating the historical buildings that remained, the 33 acre site was developed for mixed residential and retail use. Since 1992 Gunwharf Quays has been declared a conservation site.

Today, Gunwharf Quays is one of the most significant waterfront retail, dining and lesuire destinations in Europe boasting over 95 designer retail outlet stores, including premium brands Polo Ralph Lauren, Hugo Boss, Paul Smith, and Tommy Hilfiger.

With world dining from a wide range of restaurants, coffee shops, bars, an art gallery, a14-screen cinema, hotel and a casino, as well as a marina capable of berthing power and sail craft up to 79 metres, Gunwharf Quays offers a fully inclusive premium experience.

Introduction

Premium experience located in a unique setting overlooking the historic waterfront

of Portsmouth harbour.

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Ground Floor Map

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“ ”“ ”Shopfronts should reflect the aspirational retail with a sense of variety, style and interest.

Shopfronts

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Gunwharf Quays offers an eclectic portfolio of architectural styles and

shopfront types of both contemporary and traditional designs.

ShopfrontPrinciples

Working with the whole width of the shopfront, set yourself apart, be innovative and adapt to suit the street scape.

Maximise the view into your store. Good visibility is essential to creating an active frontage with interest and excitement.

Blur the boundaries between inside and out to create an inviting space drawing customers through. Play with solid, semi transparency and clear vision to create an active frontage.

Use honest, hard wearing materials and finishes, sustainably sourced, that communicate a sense of quality and social responsibility..

Create an exciting frontage, animate and attract, utilise lighting and imagery, to create a sense of arrival.

Be creative, think differently and be on brand.

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Shopfront treatments whilst sympathetic to the existing

architecture should present your brands aspirations and ideals.

ShopfrontEssentials

Utilise strong interesting vistas maintaining a minimum 70% visibility through to the interior. Enclosed window backs block natural light and create static frontages.

To ensure a strong presence on the mall, there should be a particular emphasis on the first 3 metres. Flank wall treatments, feature treatments, materials and secondary signage should all be considered.

Fully utilise the unique aspects of your frontage and integrate your exterior environment with the shopfront design to create a strong visual identity.

Play with the layering of materials, branding and imagery to create individual 3 dimensional frontages and break the linearity.

Quality lighting should be integral to the design, create atmosphere and set the mood effectively.

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“ ”Set yourself apart with Innovative, creative signage.

Be true to your brand

Signage

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Utilise contemporary materials, light and colour in 3 dimensions to create a strong vision with contrast and textural innovation.

Ensure your signage is suited to the changing street scape throughout the day into evening.

Play with shape and form to create an identity that is unique to your brand.

Consider how you can deliver your brand identity with coherence, conveying a sense of quality and attention to detail.

Be bold but elegant.

Signage is an extension of your brand. Be innovative

and push boundaries.

Signage Principles

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The varied shopfront designs at Gunwharf Quays offer a number of differing parameters for primary signage.

Use individual 3 dimensional elements with a minimum projection of 30mm to communicate a sense of quality.Consider the internal illumination, front face, side or halo illumination.

Ensure quality fittings are used to maximise the visual impact. High output Osram LED’s CRI 90+ or similar are to be used to ensure a high level of illumination both at day and night.

Fascias are to be recessed to finish flush with the surrounding timber louvres and fill the entire signage zone.

Fascia treatments are to have a maximum projection of 20mm and should be true to the brand, but remain sympathetic to the architecture and shopfront construction.

All signage elements are required to be submitted to planning for advertising consent once approved by the landlord.

Combine beautiful letter forms with textural backdrops to create

an individual message.

Primary Signage

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The considered use of creative secondary signage further reinforces your brand, creating an active, dynamic shopfront.

Menu signs should be integrated within the shopfront to produce a coherent design. Consider illumination and access.

Special consideration should be given to the illumination of any signage behind the glass. Be wary of detrimental reflections and glare.

Effective use of glazing manifestation and graphics, combining elements of solidity with transparency, can help promote the story of the brand.

Be mindful not to clutter the frontage with repeated branding signage/messages or flyers.

Tell your brand storyand what it represents.

Secondary Signage

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Consider projecting signs as part of the overall design. Ensure signage is integrated and proportional with your shopfront, complementary to and reinforcing the brand.

Be creative, play with the layering of form, materials and messaging to create an individual and unique 3 dimensional sign.

Consider signage placement to maximise visibility but be mindfull of neighbouring retailers sight lines.

Signs are to be internally illuminated with high quality Osram LED’s CRI 90+ or similar. Care is to be taken to avoid spotting and acheive a even level of illumination.

Utilise individual 3 dimensional forms with a minimum projection of 12mm. Branded colours and logo forms are often more recognisable when competing with other retailers.

Keep it simple, but be distinctive with

a strong brand message.

ProjectingSignage

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The use of an interesting textural or graphic treatment to the shopfront flank walls, other than a decorated interior finish, creates interest and promotes the visual presence on approach.

Consider secondary signage as an opportunity to communicate passing diners. Large scale branded graphics, digital screens or motifs are most effective. Be careful not to overpower the space.

Ensure flank wall treatments are suitably illuminated to maximise their potential.

Consider the positioning of menu signage or promotional window graphics as not to obscure visibility. Resist cluttering the store front with overly repeated branding or signage.

Use interesting textures and beautiful materials.

An opportunity to make an impactful statement while

setting the mood.

Restaurant Flank Walls

“ ”“ ”Create a fully integrated environment through innovative

and considered design

AlfrescoDining

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Define your space with the creative use of materials, graphics and textures.

DemiseWalls

Utilise a palette of natural finishes suited to the coastal environment for a sense of quality with longevity.

Ensure a common language across the restaurant by keeping the materials and finishes coherent throughout.

Consider the detailing of junctions and exposed edges.

Be innovative with materials and furnishings. Utilise integrated planting and lighting to create a considered design.

Retain visibility and encourage a sense of openess by ensuring solid elements do not exceed 1200mm high.

Break up the linear plane with textural and graphic treatments. Allow visual breaks and vertical movement to give a change of pace and create interest.

Creative use of secondary signage will further reinforce your brand, and provide a clear identity on approach.

Integrate exterior heating and protection to ensure a sucessfull ‘all year round’ environment.

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Utilise creative planting to enhancethe customers experience.

Planting

Chose planting suited to the coastal environment and implement a good maintainance regime to ensure the plants remain healthy all year round.

Integrate planting within the demise wall to soften the hard environment and provide visual breaks to the linear plane.

Be mindful to mix foliage types to ensure planting is not too aggressive or overbearing.

Combine unexpected container types with strong plant forms to create interest and reinforce the environmental identity.

Consider planting to create a sensual journey, defining seating areas with ambience and mood.

Create a visual connection between interior and exterior dining blurring the boundaries between inside and out.

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Keep it simple but resist the ordinary.

ExternalFurnishings

Utilise a combination of furniture types, loose tables and chairs, booths and banquettes to create varied dining experience.

Parasols should be of the thin profiled ‘tuuci’ type, or simillar to minimise impact on neighbouring sight lines.

Be innovative, make creative use of unusual or unexpected pieces to create feature brand elements.

Implement a common language with a hierarchy of furnishings across the restaurant to promote a strong identity.

Consider the consumer mix and abilities when designing layouts and fixturing.

Utilise furnishings and materials only suitable for outdoor use in a costal environment. Where required ensure furnishings are regularly maintained to prevent degradation.

UV heaters and lighting should be integrated within furniture and fixtures to produce a coherent design.

All public environments are to be designed as accessible and fully inclusive environments as set out in the Equality Act 2010.

“ ”“ ”Creating an exciting and memorable experience is key to

sucessful restaurant design.

InteriorEnvironment

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Whether solid, partial, drop raft or completely open, ceilings are the most visible surface within a store environment and have the potential to create an unexpected impact.

Where open elements are proposed, ensure the first 3m of the store is finished with a solid ceiling treatment. Soffits and services are to be fully sprayed out in an even dark solid colour.

Textural finishes, patterns or changes in volume create a visual difference and help define a space.

Be playful with 3 dimensional elements and architectural forms to create dynamic features, break up linear surfaces and add interest.

Drop rafts with feature lighting can create a change of pace and offer a focal point to draw consumers.

Consider the visual appearance of lighting, services, sound and sprinkler installations to avoid looking untidy.

Exposed grid ceilings and acoustic tiles lack the sense of quality for retailing areas but may be permitted back of house.

Ceiling Treatments

With unrestricted views, ceilings are an essential part

of the restaurant design.

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Good lighting is critical to the success of any restaurant design. Lighting designs should be a mixture of light sources, levels and colour temperatures to enhance ambience, provide spatial definition and create atmosphere.

Be adaptable with lighting solutions throughout the day. Low level lighting creates an intimate environment best suited for evening dining and brighter’ task’ type lighting is better suited to a lunchtime experience.

Utilise Integrated, indirect and concealed lighting where possible, Consider the use of directional lighting carefully to avoid excessive glare.

Implement feature lighting distinct to your brand to create focal points and reinforce your identity.

Visible fluorescent fittings are to be avoided and where utilised, track lighting is to be concealed from view.

Lighting is one of the largest consumers of energy within retail environments. Refer to the Land Securities ’Low Carbon Fit Out Guide’ for examples of low energy consumption light fittings suitable for retail environments.

LightingDesign

The quality of a lighting design directly impacts on

the dining experience.

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Create depth and interest through a layering of quality materials and textural finishes.

Be innovative with wall treatments, consider the detailing of junctions and exposed edges.

Integrate decorative and graphic treatments to provide focal points and break the linearity of long elevations.

All finishes are to be of a high quality and durable, although unfinished materials, urban or industrial style treatments may be considered where integral to the brand environment.

Utilise a palette of finishes to define key areas, create a visual journey through the store. Carpeting or woven finishes may be used as accent treatments to create feature areas.

Ensure Floor finishes are resilient and hard wearing, suited to restaurant environments. Natural stones, ceramics, composite stones, FSC approved hardwood (stained, painted, lacquered) are preferred examples.

External entrance thresholds are to include a high quality durable mat well ensuring level access to the store.

Where expansion joints are found, cover plates or fixings are to be fully removable to permit access and allow sufficient flexibility for movement.

InteriorFinishes

Combine contemporary materials with traditional elements in a dynamic

and bold fashion.

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Utilise a combination of furniture types, loose tables and chairs, booths and banquettes to create varied dining experience.

Be innovative, make creative use of unusual or unexpected pieces to create feature brand elements.

Implement a common language with a hierarchy of furnishings across the restaurant to promote a strong identity.

Consider the consumer mix and abilities when designing layouts and fixturing.

Utilise merchandise and display fixtures within the dining environment to enhance the experience.

All public environments are to be designed as accessible and fully inclusive environments as set out in the Equality Act 2010.

InteriorFurnishings

A coherent family of furnituredefines the dining experience and reflects

the restaurateurs offer.

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As restaurant environments become more experiential, integrating visual merchandising and theatre within the dining venue has become key to creating a strong brand identity and memorable customer experience.

Consider product placement at consumer touch points to provide additional revenue and broaden the retail offer.

Utilise creative graphics and instore messaging to further promote your product and brand.

Be innovative and create an impactful statement. Make use of props where appropriate.

Quality lighting is integral to a successful display, creating atmosphere whilst illuminating the merchandise effectively.

VisualMerchandising

Visual merchandising creates real impact and strengthens

the brand message.

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HoardingDesign

Be true to brand but be unexpected. Tease the shopper with

what is to come.

For the majority of frontages, a TBA Firefly or similar textile lining combined with full window graphics to comunicate a strong brand message, is the prefered fire and smoke protection.

Integrated graphic and textural finishes to break the elevation creates interest and excitement.

Consider tone of voice and content, include store opening and contact information, but avoid advertising other Centres.

Be playful, make use of the entire frontage. Bold colours, strong graphics and clear messaging are most effective.

Where Hoardings are required, these should create a strong first impression with real impact. Be creative and innovative, set the tone for your unveiling.

All shopfront protection, textile lining or hoarded, is to achieve a minimum of 60 minutes fire and smoke rating.

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Summary

Hoarding DesignHoardings in the mall arcades are to achieve 1hr fire protection and be fully enclosed with all joints taped to prevent dust ingress into public areas.

Hoardings may extend a maximum of only 1m from the shopfront and be finished with a full bleed, large scale graphic as a minimum.

Include for inward opening emergency door with suitable secure ironmongery.

SustainabilityLandsecurities implement a responsible and forward looking approach to environmental issues and are committed addressing the impact on the environment, putting sustainability at the heart of retail developments.

The ‘Low Carbon Fit Out Guide’ provides clear guidance for retailers and their consultants on how to achieve a low carbon fit out. (www.gunwharf-quays.com/fit_out_guide Appx D - Low Carbon Fit Out)

Tenants are require to provide a sustainability statement outlining how their proposed fit out complies with the guidance notes and current legislation.

Statutory ApprovalsTenant’s are responsibility to obtain all necessary consents required for the fit-out prior to starting on site.

These will include amongst others:

Consent to Advertise Building Control Retail Design Approval - Orium Design Ltd Technical Design Approval - Workman

Additional itemsAll window bed electrical sockets are to be floor or wall recessed with stainless steel cover plates.

All store fit outs must fully comply with current building regulations and be designed as accessible and fully inclusive environments, as set out in the Equality Act 2010.

Ceiling TreatmentsExposed grid ceilings and acoustic tiles are not permitted in retail areas.

Void or open ceilings will not be permitted in the first 3m from the store frontage or perimeter with dual aspect stores.

Where open elements are utilised, soffits and services are to be fully sprayed out in an even dark solid colour.

Lighting DesignGeneral lighting output levels are to be in excess of 400 lux, with display/accent lighting up to 800-1000 lux and light levels to the shopfront achieving a minimum of 1000 lux. (All measurements are at floor level)

Lighting within the first 2m is to be time clock controlled on a dedicated circuit and remain illuminated from 8am to12am or opening hours if greater.

Visible fluorescent fittings are to be avoided and where utilised track lighting is to be concealed from view.

Exposed fittings are not permitted in the dining area.

Installations are to be BS7671, BS5266, L1/L2 compliant and meet the latest IEE Regulations.

FinishesAll external finishes are to be suitable for costal environments.

Unfinished materials, simulated finishes, paint and plaster may be permitted where integral to the brand environment and at the discretion of the landlord.

Floor finishes are to be resilient and hard wearing, such as natural stones, ceramics, composite stones, FSC approved hardwood.

Vinyl floor finishes are not an approved floor covering in retail areas.

Flank wall treatments to the shopfront are a must, a simply paint decorated finish will not be approved.

FurnishingsDemise walls are not to exceed a maximum height of 1200mm. or have a single solid linear length greater than 3m.

Parasols should be of the thin profiled ‘tuuci’ type, or simillar to minimise impact on neighbouring sight lines.

ShopfrontsAlways maintain at least 70% clear visibility through to the shop interior.

Timber frontages are to be retained and redecorated with Dulux Weathershield Ultimate Opaque Medium Satin Sheen Finish in one of the approved paint colours. All visible mastic to be painted to match.

The timber should be treated with 2 coats of Weathershield Aquatech Preservative Basecoat to ensure a accurate colour.

Where found redundant items are to be removed and timber stall risers to be replaced with toughened glazed panels.

Gunwharf Quays has a number of buildings of historical importance, which require site specific criteria not covered by this guide. Information for design and fit out will be provided directly by Landsecurities and/or their agents.

SignageAdvertising consent is required from the local authority for all exterior signage.

Primary signage is to be formed of 3 dimensional illuminated individual logos or letter forms with a minimum projection of 30mm.

Primary signage is not permitted behind shopfront glazing.

Menu signage is to be considered and integrated into the shopfront design.

Fascia panels are to sit flush with the adjacent louvred panels and fascia treatments are to have a maximum projection of 20mm.

Signage illumination is to be on dedicated time clock controlled circuits and remain illuminated from 8am to12am or opening hours if greater.

High output Osram LED’s CRI 90+ are to be used to ensure a high level, quality illumination is achieved.

Projecting signs are to follow the Gunwharf quays specified design included in the attached appendices.

Visual MerchandisingMerchandising display units must be integral to the overall restaurant design.

Merchandise is not permitted to be stacked on the floor for either display or retail.

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Appendices

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Contacts

LandlordNew Tenants Piers Gorman

t : (0)2077 472 348 e : pier.s.gorman@landsecurities.com

Existing Tenants Claire Metcalfe

t : (0)2070 245 057 e : claire.metcalfe@landsecurities.com

Retail Delivery AgentOrium Design Ltd Jonathan Everitt

m : (0)7834 412 214 t : (0)1905 772 076 e : jeveritt@oriumdesign.co.uk

Landlords Building SurveyorWorkman LLP Edward Utteridge

t : (0)1179 806 296 e : edward.utteridge@workman.co.uk

For full project directory refer to the Gunwharf Quays Tenant Fit Out Guide.