Restaurant Industry

Restaurant IndustryBrief Discussion & Case-Study AnalysisSpring 2013

ObjectivesRestaurant TypesEconomic ImpactFailure Rates & Guest Retention

Click the button on future slides to hear more information!Types of RestaurantsFull ServiceQuick ServiceInstitutionalSpecialty StoresRecreational/Lodging/TransportationContract Management

Full ServiceFine DiningExample: Vernons RestaurantCasualExample: Sea & Tea CafThemeExample: Hard Rock Caf, Rainforest Caf, Ed Debevics, OR as simple as Mexican, Oriental, etc.

Quick ServiceLimited menuNo dedicated servers, cooks, cashiersConvenience foodsTo-Go Orders

InstitutionalSchoolsCorporate CafeteriasCorrectionsHospitals

Specialty StoresCoffee HousePastry ShopChocolate Shop

Contract Food Management CompanyOperates food service places for other businessesExample: AramarkSodexho

Economic ImpactGuests want valueWant to feel that their $10 hamburger is worth $10, and not off of the dollar menuConvenience just as important, and willing to pay moreViewed as more expensive, less healthy, but due to busy lifestylesits worth it!

I have a dreamto own my OWN restaurant!50% of new restaurant fail in their first year.Of the other 50%, 50% will fail in their second year.After 5 years, only 15% are left.

But YOU dont have to!Why do they fail?1) Lack of business knowledge2) Lack of technical knowledge3) Lack of financial support

Reasons Restaurants Lose GuestsCustomer Dies:1%Moves Away:3%Influence by friends:5%Competition:9%Dissatisfied with product:14%Lack of customer service:68%

Case-Study Write-UpNow that you have finished reading through the slides to expand your knowledge of the restaurant industry, please read through the case studies and develop strategies that promote excellent customer service, and guest satisfaction!