restaurant social media: turning likes into guests

11
Social Media Tips & Inspiration For #Restaurants

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Page 1: Restaurant Social Media: Turning Likes Into Guests

Social Media Tips & Inspiration For #Restaurants

Page 2: Restaurant Social Media: Turning Likes Into Guests

Why We’re Talking About Social MediaWhat You Don’t Know Can Hurt You

YOUR GUESTS: 46% of guests look towards social media when making a purchase or dining choice.

REVENUE: 3 in 5 business owners say that social media has helped them to acquire new customers.

Page 3: Restaurant Social Media: Turning Likes Into Guests

Today’s Agenda

• Determining which social media channels are for you• Developing your restaurant’s social media engagement strategy• The ABC’s of restaurant social media• Restaurant brands serving up social media success

Page 4: Restaurant Social Media: Turning Likes Into Guests

What Does A Good Restaurant Social Media

Strategy Look Like?

Page 5: Restaurant Social Media: Turning Likes Into Guests

COMPONENTS OF A GOOD SOCIAL MEDIA STRATEGY

Be where your guests are

Prioritize guest experiences

Page 6: Restaurant Social Media: Turning Likes Into Guests

Restaurant Social Media

Facebook

Restauranteur Top 5

Instagram

Yelp

Twitter

OpenTable

Page 7: Restaurant Social Media: Turning Likes Into Guests

Turn Likes Into Guests

STEP 1: What are your top 3-5 networks? Create accounts.

… it’s as easy as 1,2,3

STEP 2: Update your restaurant information and add your menu.

STEP 3: Listen + engage with your guests online and off.

Page 8: Restaurant Social Media: Turning Likes Into Guests

The ABC’s of Restaurant Social Media

Always RespondBe Transparent

Capture Attention

Everyone has to eat…and 700 million of those people are also on social media.

Page 9: Restaurant Social Media: Turning Likes Into Guests

Your Social Media Menu

Page 10: Restaurant Social Media: Turning Likes Into Guests

Give Them Something To Talk About More then 29% of guests admit to posting on

social media WHILE they’re at a restaurant.

MENU

Contests $$

Coupons $$$$

Food Photos $$$

Menu Specials $$$

Hours & Location $$$$

Exclusive Perks $$$ Business Updates $$

Direct Dialogue $$

Employee Openings $

Entrees Appetizers

Dessert

Guest Photos $$$ Employee Spotlights $$

Ask Questions $$$ Use Hashtags $$$$

Respond To Reviews $$$$

Page 11: Restaurant Social Media: Turning Likes Into Guests

Download the full webinar recording, today.

http://bit.ly/RestaurantSocialWebinar