restaurants, food retail
DESCRIPTION
Each second month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Food Retail.TRANSCRIPT
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www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
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RESTAURANTS (FOOD RETAIL) - India
POST PODIUM
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Brands Considered
:
:
Based on data gathered between August and September 2014
:
:
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LEADING BRANDS(Based on Fan Count)
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Fans: 73,57,934
Fans: 65,53,202 Fans: 48,37,525
Fans: 38,31,226 Fans: 12,27,769
Fans: 6,60,480
Based on data gathered from Social Bakers
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ENGAGED BRANDSBased on PTAT(People Talking About This)
Ratio
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PTAB : 44.57%
PTAB : 7.98% PTAB : 3.84%
PTAB : 0.59% PTAB : 0.54%
PTAB : 0.47%
Based on data gathered from Social Bakers
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Methodology
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(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
IntroductionWe have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.
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Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product
information
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29.84
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
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5.18
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
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4.87
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
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3.60
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
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1.08
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
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Top 5 Promotional PostsContent to publicize product promotions and discounts
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19.68
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
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7.27
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
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3.36
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
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2.02
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
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0.87
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
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Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any
brand
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3.42
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
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2.76
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
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2.54
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
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1.53
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
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0.53
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014