1. 1. Quick Pulse: PC Refresh March 2014 Presented on behalf of: Dell MARKETING RESEARCH EMPLOYEE ENGAGEMENT A WORLDOF INSIGHTS
2. 2. METHODOLOGY & RESEARCH OBJECTIVES A WORLD OF INSIGHTS Collection Online Questionnaire Number of Questions 7 (excluding screeners and demographics) Sample Method Survey Goals Field Work March 8, 2014 - March 21, 2014 Total Respondents 78 Audience IDG Enterprise Audience Target Involved in decisions regarding PC refreshat organization; 100+ PCs installed 2 This survey was conducted inorder to determine the typical PC refreshcycle, the extent to which incompatibility between the latest processorsand olderOS versions are driving PC refreshplans, the barriers to PC refresh,commonPC challenges and key benefits of PC refresh.
3. 3. RESPONDENT PROFILE A WORLD OF INSIGHTS Total Respondents Number of PCs Installed 78 10,000 or more 32% 5,000 to 9,999 6% 1,000 to 4,999 32% 500 to 999 12% 250 to 499 6% 100 to 249 12% Lessthan 100 - Job Title Breakdown (NET) IT Management 65% CIO,CTO 9% Executive VP,SeniorVP,GM 2% ManagingPartner 2% Director 14% Manager 27% Supervisor 11% (NET) BusinessManagement 17% COO 2% CFO, Controller,Treasurer 2% Executive VP,SeniorVP,GM 1% VP 2% Director 2% Manager,Supervisor 2% OtherCorporate, BusinessManager 6% (NET) Other 18% Consultant 11% Other(Non-Manger) 7% Primary Industry 18% 13% 13% 9% 9% 8% 5% 4% 4% 2% 2% 2% 2% 1% 1% 1% 1% 1% 4% Education Healthcare Government (Federal, State, or Local) Financial Services & Insurance Technology/Computer related Manufacturing: Discrete or Process Consumer Products Energy, Gas & Oil Professional Services Aerospace/Defense Automotive Engineering/Construction Hospitality Life Sciences- Pharmaceuticals, Nonprofit Telecommunications Travel/Transportation Utilities Other 3
4. 4. A WORLD OF INSIGHTS 58% 10% 13% 1% 1% 3% 14% $500,000 or more $250,000 - $499,999 $100,000 - $249,999 $50,000 - $99,999 $25,000 - $49,999 Less than $25,000 Dont know FY 2014 IT Budget Q6: What is your organizations IT budget for FY2014? Base: 78 qualified respondents 4 RESPONDENT PROFILE
5. 5. A WORLD OF INSIGHTS 68% 72% 64% 68% 40% 53% Determine the need for PC refresh Determine PC features/requirements Evaluate PCs for purchase Recommend or specify PC brands or vendors for purchase Authorize PC purchases/approve expenditures Implement/manage PCs Involvement in PC Refresh Decisions QS1: In which of the following ways are you personally involved in decisions regarding PC refresh for your organization? (Please select all that apply.) Base: 78 qualified respondents 5 RESPONDENT PROFILE
6. 6. A WORLD OF INSIGHTS SURVEY RESULTS 6
7. 7. A WORLD OF INSIGHTS Less than 3 years 5% 3 years 24% 4 years 32% 5 years 26% More than 5 years 13% Average PC Refresh Cycle Q1: What is your organizations average PC refresh cycle currently? Base: 78 qualified respondents 7 More than one-third (39%) report their organizations average PC refresh cycle is 5 years or more.
8. 8. A WORLD OF INSIGHTS 4% 71% 1% 18% 0% 6% Windows 8 Windows 7 Windows Vista Windows XP Earlier Versions of Windows Non Windows OS Percent of Organizations PCs Running Each OS Versions Q2: Approximately what percent of your organizations PCs are currently running the following OS versions? Base: 78 qualified respondents 8 Respondents report that on average 71% of their organizations PCs are running Windows 7. Just 4% of PCs are running Windows 8 on average.
9. 9. A WORLD OF INSIGHTS To a great extent 12% To some extent 45% Not at all 38% Dont know 5% Extent to Which Incompatibility Between the Latest Processors and Older OS Versions are Driving PC Refresh Plans Q2b: To what extent is incompatibility between the latest processors and older OS versions driving PC refresh plans at yourorganization? Base: 78 qualified respondents 9 More than half (57%) report that incompatibility between the latest processors and older OS versions are driving PC refresh plans to at least some extent.
10. 10. A WORLD OF INSIGHTS 54% 53% 31% 27% 14% 12% 5% 3% Economic constraints Software or OS compatibility concerns Lack of necessary staff time Cannot justify the expense versus the expected benefit None Lack of necessary skills/training Other Dont know Barriers to PC Refresh Q3: What are the barriers to PC refresh at your organization? (Please select all that apply.) Base: 78 qualified respondents 10 Economic constraints and software or OS compatibility concerns top the list of PC refresh barriers.
11. 11. A WORLD OF INSIGHTS 54% 38% 36% 35% 29% 23% 18% 15% 6% 14% 5% PC incidents that require physical visits by IT helpdesk staff Increase in user complaints regarding PC battery life, slow boot times, forced restarts, etc.) Increased IT staff time spent on PC inventory management Increasing number of IT helpdesk support requests Increase in PC security incidents including malware, viruses, etc. Drops in end user productivity related to PC performance Loss of data due to outdated PC backup solutions Lack of readiness for software audits Other None Dont know PC Related Issues Experienced At Organization Past 12 Months Q4: Which of the following has your organization experienced over the past 12 months? (Please select all that apply.) Base: 78 qualified respondents 11 54% report occurrences of PC incidents that require a physical visit by IT helpdesk staff. More than one third (38%) report an increase in user complaints regarding PC battery life, slow boot times and forced restarts, etc. Those with 5 year+ PC refreshcycles are more likely to report the need for in person helpdeskvisits, an increase in user complaints and increased time spent on PC inventory management.
12. 12. A WORLD OF INSIGHTS 65% 63% 54% 49% 47% 46% 33% 23% 17% 4% Increased end user productivity Improved user experience Improved security features Increased IT productivity Lower total cost of ownership Fewer helpdesk requests Increased efficiency of remote or travelling end users Power savings Better compatibility with tablet PCs Other Perceived Benefits of PC Refresh Q5: What are the most important benefits your organization can gain as a result of PC refresh? (Please select up to three.) Base: 78 qualified respondents 12 End user productivity increases and improved user experience are the top perceived benefits of PC refresh.
13. 13. IDG Research Services specializes in marketing and media-related research for technology marketers. As a division of International Data Group (IDG), the world's leading technology media, research, and event company, IDG Research Services brings the resources and experience of a large, global company to its clients in the form of a small, customer-focused business. For more information please visit our website. Janet King GM/Vice President Office: 508-766-5601 Fax: 508-766-5600 Email: janet_king@idgresearch.com A WORLD OF INSIGHTS 13