results that reward · results that reward search lotto. context: search lotto is a search engine...

RESULTS THAT REWARD SEARCH LOTTO

Context: Search Lotto is a search engine powered by Yahoo that rewards users for searching by entering customers into Lottery draws.

The requirement: With search being dominated by Google, Search Lotto wanted to refresh its logo and brand messaging to communicate its unique difference: that you’ll be rewarded with free entry into a syndicate for the Lottery.

The outputs: A look and feel was developed related to the lottery while creating something unique for Search Lotto. A strapline was added to communicate the offer..

The results: A modern, flexible and playful brand look and feel was created. This included a set of brand images that could be placed behind content on search pages on the site. The new brand look and feel is currently being rolled out online and in advertising.

“Glued captured the balance we wanted to strike between a professional offer with a fun concept. We’re looking forward to developing the website to reflect the new brand”.Richard Easter, Director Search Lotto

The trusted power of Yahoo but with added rewards... change your search engine to searchlotto today and we’ll reward you with entries to Lotto or EuroMillions entries each week

Start searching with Yahoo!

lotto euromillions

Estimated UK National Lottery jackpot for Saturday

Estimated Euro Millions jackpot for Saturday

days dayshours hoursMins Mins

Syndicates close in... Syndicates close in...

1 114 1432 32

£14 million we gave away 9,321 tickets for lotto last week

£37 million

Did you know...

Next fact

Start being rewarded,JOIN TODAY for FREE

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The trusted power of Yahoo but with

added rewards... change your search

engine to searchlotto today and we’ll

reward you with entries to Lotto or

EuroMillions entries each weekStart searching with Yahoo!

lottoeuromillions

Estimated UK National Lottery jackpot for Saturday Estimated Euro Millions jackpot for Saturday

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days

hours

hours

Mins

Mins

Syndicates close in...


1

1

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£14 million£37 million

we gave away 9,321 tickets for lotto last week

Did you know...







lottoeuromillions


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lottoeuromillions


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lottoeuromillions


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lottoeuromillions


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Did you know...







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Did you know...

ABOUT GLUED

Glued is a brand consultancy established in 2003.

Our clients often feel that their business could deliver more or perform better, and our process and output is designed to address this shortfall.

If your workforce or potential customers are struggling to see what is at your core, the solution lies in articulating your message in a compelling, engaging and relevant manner.

We use a six-stage process to uncover the unique essence of your business and identify your winning ways. This is embedded in your organisation, internally as a foundation for staff to build on and externally as a basis for communication through effective branding and marketing.

To avoid losing your grip on what constitutes your core values, the answer lies in your internal and external communications, and ultimately your behaviour.

SERVICES WE OFFER

Insight mapping

Finding your core

Shaping your brand

Telling your story

Making it happen

Brand life cycle

DAVID WILSON [email protected]

ROB HARRISON [email protected]

Glued is a registered trade mark of Glued Limited

FOR MORE INFORMATION ABOUT GLUED

www.gluedlimited.co.uk

TWITTER @GLUEDLIMITED

results that reward · results that reward search lotto. context: search lotto is a search engine...

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