CherylsCasa@gmail.com

http://issuu.com/hunkydory

PROFILE

A well rounded professional with 20 years of experience in designing & developing a variety of

product categories. On the pulse of current and emerging trends through travel and

comprehensive research of U.S., European and Asian markets. Proven ability to prioritize and

handle multiple projects and perform well in demanding environments. Specializing in juniors/girls

apparel, accessories, tabletop, graphics, print/pattern and merchandising.

I’m a diverse individual, who’s expertise is not hindered by only one highlighted area of the

business.

PROFESSIONAL EXPERIENCE

ONE WORLD APPAREL, Inc. Los Angeles, CA 4/2012 - 12/2012

Department Manager Accessories Division

Established the Accessories Department

- Found and established relationships with International vendors to sample and manufacture

Handbags, scarves, cases, sandals and sunglasses.

-Designed, sketched, specced, technical packages, vendor communication, lines sheets and pre-

production.

MISAINE Trade, Inc. Torrance, CA 2/2006 - 8/2011

Creative Director

STARBUCKS

CRATE&BARREL

Designed/Merchandised and manufactured ceramic mugs/tabletop, plastics, tumblers, packaging

and art for STARBUCKS global which includes Tazo and Seattle Best Coffee.

- Overall management responsibility: project coordinator, design staff of nine graphic & Industrial

designers in U.S. plus additional staff of designers in Taiwan.

- Developed all creative direction: trend/color/design presented to Starbucks global.

- Worked closely with sales, production and all staff members to meet delivery deadlines.

- Strong knowledge of plastics/tooling, packaging, four-color printing, ceramic techniques and

manufacturing.

- Highlights include Design Patent for Starbucks double wall ceramic tumbler and extensive travel

throughout the world identifying developing trends.

RETAIL SOULTIONS Newport Beach,CA 3/2005-1/2006

Creative Director/ Merchandiser Sportswear & Footwear

SAMS CLUB, PUMA, TOMMY HILFIGER , LEVIS, REEBOK , EMU mens/womens

Worked closely with licensees to develop cost effective items for Sam’s Club.

- Gave trend/color/design direction for Sam’s customer.

- Worked closely with production to meet strict licensee’s guidelines and specs.

WEAVERS/UNGER Los Angeles, CA 10/2003-2/2005

Creative Director/Merchandiser Sportswear

MAUI GIRL junior/girls

WEAVERS LIFESTYLE juniors

WEAVERS WOVENS juniors

- Handled all aspects of these divisions: designed, shopped piece goods, trims, sample room,

receiving, costing, fittings, pre-production and production approvals.

- Prioritized and handled multiple projects.

- Designed and merchandised bodies, prints and graphics in Illustrator for all product categories

MIKEN CLOTHING Los Angeles, CA 9/2001-5/2003

Snyder

HEAD DESIGNER/MERCHANISER Sportswear/Active

2002 Improved sales 30% in January and 40% for the first quarter.

- Designed and set direction for sportswear/active division.

- Worked closely with sales, design, sample room and production staff to meet deadlines.

- Research and develop piece goods, trims, embroideries and special processes.

- During tenure company achieved record level sell thru ratios.

LIMITED TOO/JUSTICE Columbus, OH 12/1999-9/2001

SENIOR DESIGNER Activewear/Brand ID/Graphic Tees/Outerwear

2001 Promoted to Senior Designer. Activewear business increased 50% from prior year.

Spear headed outerwear to turn around in 2000 which achieved a 13 year sales record. Active

world includes designing pants(knits/woven), shorts(knits/woven), sweatshirts,

active and novelty tees(brand/graphic), innerwear jackets and vest(knits/woven),outerwear

jackets and vests(active/fashion).

-Established direction, merchandised and designed all bodies and graphics for active.

-Worked closely with buyers, vendors, fit department, web and active team.

-Active is now 33% of the company’s total business.

KELLWOOD CORP. City of Industry, CA 7/1999-12/1999

HEAD MERCHANDISER

EMME Contemporary Plus(14-24)

62 EAST Junior/Jr. Plus Sportswear

-Set direction for sportswear and contemporary division.

-Coordinate staff of 8 including designers, assistants, technical designer, graphic artist,

pattern makers and sample makers.

-Worked closely with Emme and sales staff to develop a product right line.

MILANO EXPRESS Vernon, CA 7/1998-7/1999

DIRECTOR of DESIGN and MERCHANDISING

HAN TEN Infant/Toddler and Boys 4-7

ENUF INTERNATIONALE Jr. Sportswear/Active

ANDY WARHOL SIGNATURE LINE Jr. Contemporary

-Fashion director of all divisions, including private label.

-Supervise a design team, graphic artist and support staff of pattern makers and

sample makers. Work closely and collaborate with sales, designers and production staff.

TRENDS CLOTHING CORP. Miami, FL 1992-7/1998

DESIGNER

OCEAN PACIFIC Junior/Girls Sportswear

GX(Generation X) Junior/Girls Separate Tops/Dresses

BUM EQUIPMENT Junior Sportswear

-1998 Promoted to BUM equipment. Designed and merchandised line. BUM grew to

approximately $40 million.

-1997 Designed and assisted in creating the image for GX separates and dress line.

The line exceeded $10 million dollars in the first six months of existence.

-1995 promoted to designer, revived the dormant Ocean Pacific brand and transformed

into the retailing powerhouse and very profitable junior collection.

-1992-1995 Assisted in designing several product lines for department stores and mass

merchants that helped catapult the volume of the company from $20 million to $70 million.

EDUCATION

AIFL Fashion Design, Associate of Science 1992

Advisory Board of AIFL 1992-1994

UCLA Graphic Design Beginners, 2001

SBAS Web Design Basic 2006

Adobe Creative CS5, Outlook, Excel, Word, Micrographx, Lectra digitizing, specs, yields, markers,

costing