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614.725.6218 [email protected] emilysun1 Student Media Director • Created Flighting Chart for Media Spots most relevant to Pizza Hut’s target audience. • Reviewed marketing research using MRI that was used to develop media plan. • Developed budget for advertisement placements used to create media plan. Student Marketing Team • Analyzed secondary research, which was used to develop creative brief. • Managed integration of insights into the creative brief. Student Creative Team • Worked with team members to create “Big Idea”. • Helped team members develop brand strategy by using consumer insights developed by marketing team. Student Assistant Research Coordinator • Conducted strategic communication research demonstrating the effects of low-cognitive effort persuasion in traditional and new media. • Authored two papers and presented to the Mass Communication & Society Division at the 2014 Association for Education in Journalism and Mass Communication Midwinter Conference, as an undergrad. Direct Marketing Intern • Liaison for three out of twelve clients: Sonicomfort, L’aveu, and Stylehouse. • Led brand-awareness campaign teams for on-site promotions & increased brand awareness by 10%. • Generated $40,000+ in revenue for each client. American Advertising Federation National Student Advertising Competition Ohio University Aug. ‘14-May ‘15 ViDS Lab Ohio University Aug. ‘13-May ‘14 Beyond Marketing Columbus, OH May, ‘14-Aug. ‘14 China Daily: Beijing, China Dec. ‘11 Editor Intern China Daily is an English-language publication, which reaches millions of readers located in Beijing, China. Evaluated 20 articles before publishing to ensure grammatical accuracy. People inspire me. I want to give a voice to the people who aren’t heard and deserve to have their experiences shared to the world. That is how we learn, and how we grow. The biggest challenges simply require more creative solutions and empathy towards people, and that’s what draws me to this community. This is why I want to become a part of this industry. Ohio University: Scripps College of Communication Major: Strategic Communication Certiﬁcate: East Asian Studies Specialization: Chinese

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614.725.6218 [email protected] emilysun1

Student Media Director• Created Flighting Chart for Media Spots most relevant to Pizza Hut’s target audience.• Reviewed marketing research using MRI that was used to develop media plan. • Developed budget for advertisement placements used to create media plan.

Student Marketing Team• Analyzed secondary research, which was used to develop creative brief.• Managed integration of insights into the creative brief.

Student Creative Team• Worked with team members to create “Big Idea”. • Helped team members develop brand strategy by using consumer insights developed by marketing team.

Student Assistant Research Coordinator• Conducted strategic communication research demonstrating the effects of low-cognitive effort persuasion in traditional and new media.• Authored two papers and presented to the Mass Communication & Society Division at the 2014 Association for Education in Journalism and Mass Communication Midwinter Conference, as an undergrad.

Direct Marketing Intern• Liaison for three out of twelve clients: Sonicomfort, L’aveu, and Stylehouse.• Led brand-awareness campaign teams for on-site promotions & increased brand awareness by 10%. • Generated $40,000+ in revenue for each client.

American AdvertisingFederationNational Student Advertising CompetitionOhio UniversityAug. ‘14-May ‘15

ViDS LabOhio UniversityAug. ‘13-May ‘14

Beyond MarketingColumbus, OHMay, ‘14-Aug. ‘14

China Daily: Beijing, ChinaDec. ‘11

Editor Intern China Daily is an English-languagepublication, which reaches millions of readers located in Beijing, China. Evaluated 20 articles before publishing to ensure grammatical accuracy.

People inspire me.

I want to give a voice to the people who aren’t heard and

deserve to have their experiences shared to the world.

That is how we learn, and how we grow. The biggest challenges simply require

more creative solutions and empathy towards people, and that’s what draws me to this community.

This is why I want to become a part of

this industry.

Ohio University: Scripps College of CommunicationMajor: Strategic CommunicationCertificate: East Asian StudiesSpecialization: Chinese

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