CHELSEA AMARALPermanent Address: 23 Frankland Rd, Ashland, MA 01721

chelsea.amaral1@gmail.com, (508) 801-2216_____________________________________________________________________________________________________________

EDUCATIONThe Pennsylvania State University University Park, PAMajors: English and Public Relations | Minor: International Studies Expected: May 2014

CEA Global Studies Barcelona Barcelona, Spain Marketing and Arts credits 01/13-04/13 WORK EXPERIENCEMarcia W. DiStaso, Ph.D. Assistant Professor of Public Relations, Penn State University Park, PAResearch Assistant 08/13-Present· Conducted an online survey of 344 adults to understand how patients feel about connecting with their physician via social media. Results were presented at The Center for Media+Health Conference · Analyzed social media use of top 50 banks & conducted an online survey of 539 adult Internet users to understand how banks can improve publics’ trust in the banking industry· Co-authored Strategic use of Social Media by Banks and Its Impact on Trust, currently under review at International Journal of Strategic CommunicationPunchbowl Inc. Framingham, MAPublic Relations and Marketing Intern 05/13-08/13· Supported B2B development through 17 blog posts focused on social media & marketing to moms· Wrote 2 white papers on the celebrations industry · Supported B2C development through 25 content posts written on celebration subjects· Performed weekly social media reporting for Punchbowl’s Pinterest, Twitter & Facebook pages· Modified the website’s product landing pages using Spree, specifically added searchable tags to invitations to increase unique searches by 85%· Created marketing send-aways for brands and agencies to help Punchbowl require targeted connections· Categorized & researched 1, 630 of Punchbowl’s platinum members so colleagues could acquire platinum member knowledge Weidner Services Jaffrey, NHMarketing and Sales Intern 05/12-08/12 · Complied database of potential dealers for new product launch for Stander Stander, a snowplow accessory· Designed product logo, marketing literature, business cards & mailing flyers· Assisted in the production of product demonstration video for company website & worked with web designer to add pictures & content to the siteSignature Healthcare Brockton, MAAssociate Billing Assistant 05/12-08/12 · Executed billing information for four different departments within the hospital to increase department productivity by 75%· Utilized Meditech and ChartView ESA to complete RAIs and bills with missing information

LEADERSHIP/ACTIVITIESPi Beta Phi Sorority University Park, PAVice President of Communications 11/11-12/12· Responsible for promoting & maintaining positive external relationships by managing chapter communications including: alumnae newsletters, chapter’s official website, chapter’s official Twitter & Facebook page & contributions which require deadlines to the fraternity’s official magazine, The Arrow· Acted as chapter delegate to collegiate Panhellenic council for all 23 Greek women’s sororities· Lead weekly chapter meetings of 120 members, with the other nine members of the chapter’s executive board Pennsylvania State University PRSSA University Park, PACommunications Committee 08/13-Present· Contribute semi-monthly blog posts about the public relations field that are published on the chapter’s website

SKILLSMicrosoft, HootSuite Certified, PitchEngine, InDesign, Photoshop, Cision, Animoto, Piktochart, SPSS, Wordpress, SurveyMonkey, Meditech, Charview ESA, Managed organization’s Facebook and Twitter pages