The Wharton School / Resume Books: Class of 2017 - 2nd Year: Advertising & Public Relations

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Resume Packet

NO. STUDENT GRAD DATE

1 Ballard, Francis Aug 2017

2 Dona, Gregory May 2017

3 Elliot, Grant May 2017

4 Gandhi, Sakhi May 2017

5 Nie, Danyangzhi May 2017

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FRANK BALLARD 107 S. 22nd St., 2nd Floor, Philadelphia, PA 19103 | +1-202-751-0295 | fballard@wharton.upenn.edu

EDUCATION

THE WHARTON SCHOOL & THE LAUDER INSTITUTE, UNIVERSITY OF PENNSYLVANIA Master of Business Administration Candidate; Major in Strategic Management Master of International Studies Candidate; Focuses in Latin America and Spanish

Philadelphia, PA2015-2017

Leadership: Student Advisory Board (Academics Chair), Culture Quest Lead, Consulting Club (Communications Director) Membership: Out for Business, Data Analytics, Wharton Executive Coaching and Feedback Program, India Club GMAT: 750 (98th percentile)

KELLEY SCHOOL OF BUSINESS, INDIANA UNIVERSITY Bachelor of Science in Business; Majors in Economic Consulting and Public Policy Analysis

Bloomington, IN2004-2009

Academic Honors: High Distinction and Honors; Phi Beta Kappa; GPA 3.9/4.0

EXPERIENCE

INNOVADORES FOUNDATION Summer Research Analyst

Havana, CubaSummer 2016

Delivered white paper to contextualize investment opportunities in Cuba, based on primary research, including interviews with business owners and a review of legal and economic frameworks in Cuba and the U.S.

LIMIAR CAPITAL MANAGEMENT (Early stage, research-driven hedge fund) MBA Summer Associate

Washington, DCSummer 2016

Produced comprehensive pitch decks, used for internal research and external marketing on 1) retail foodservice in emerging markets and 2) an Eastern European fast food investment with a $1.5B market cap

Built database of continually updated economic indicators to identify priority countries and prepare for investor meetings

GRAMEEN FOUNDATION Global Program Manager Senior Technical Specialist Program Officer Program Associate

Washington, DC and Gurgaon, India2014-2015

20142013-2014

2012 Received fast-track promotion and highest performance review on global team Supervised small team and managed $300,000 budget related to online and in-person technical assistance Member of technical committee of global, multi-party initiative advocating accountability in international development

Business Planning & Strategy Developed, managed and grew pipeline of strategic customers, including NGOs and private companies Assessed market potential of new service using original research, including interviews with C-suite executives and other

industry leaders; presented findings to management and gained approval to create new social impact auditing service; developed and managed service with global team and licensed it to five rating agencies, including Moody’s Analytics

Analyzed relevant data and processes of 15 organizations to uncover weaknesses in data collection; provided corrective recommendations and then synthesized them to create best practices guide for industry

Technical Expertise in Data Collection & Analysis Partnered with Acumen to develop a course on data analysis and marketing that attracted more than 2,600 registrants in

its first offering; currently in its 4th iteration Spoke at three international conferences and led five training sessions on data analysis in Asia, Africa and Latin America Authored six technical guides and provided tailored technical assistance to 70+ NGOs on project evaluation

COMUNIDAD INTI WARA YASSI (CIWY) (Wildlife rescue and rehabilitation) Director of Operations

Villa Tunari, Bolivia2011-2012

Presented refocused strategy to CIWY’s board, resulting in adoption of refined mission statement and set of objectives based on CIWY’s core competencies

Founded U.S. not-for-profit to raise tax-deductible funds for CIWY’s projects Redesigned payment structure to to reflect value of services to customers, increasing revenue by 23%

CLEARY GOTTLIEB STEEN & HAMILTON LLP Corporate Paralegal

New York, NY2009-2011

Assisted with due diligence and SEC filings for capital markets transactions for foreign governments and multinationals

ADDITIONAL INFORMATION

Skills: Bloomberg, JMP statistical software, Microsoft Office, Visual Basic, Wikis, HTML, CSS Languages: Spanish (professional fluency) and Mandarin (novice) Foreign Work Experience: Bolivia, Peru, Cuba, Mexico, China, Indonesia, Myanmar, India, Nepal, Kenya and Senegal Interests: Linguistics, predictive analytics, behavioral psychology, shoestring-budget travel, spoiling my nephew

GREGORY DONA 2013 Spruce Street, Apartment 8 | Philadelphia, PA 19103

(214) 356-2678 | gregory.dona@gmail.com

EDUCATION THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA Philadelphia, PA Master of Business Administration Candidate; Major in Statistics and Marketing 2015–2017

•  VP Social, Events & Education of Wharton’s Media & Entertainment Club and active in the Marketing and Tech Clubs •  GMAT: 760 (99th Percentile)

DARTMOUTH COLLEGE Hanover, NH Bachelor of Arts in Economics 2006–2010

•  Wrote music reviews and columns for The Dartmouth and The Dartmouth Free Press and wrote articles for Squeezebox, the college’s music magazine

•  Hosted and DJed a weekly radio show spotlighting new indie music on Dartmouth College Radio •   Social Chairman and Rush Chairman of Bones Gate Fraternity •  Member of school’s first co-ed senior society, Fire & Skoal, which connects campus leaders to Dartmouth's professors

EXPERIENCE

SPOTIFY New York, NY Business Development & Partnerships Intern Summer 2016

•   Analyzed global opportunities for Spotify’s different membership tiers, and developed a student discount expansion plan projected to generate millions of new subscriptions in its first two years

•   Collaborated with teams including finance, licensing, and marketing to develop a consistent, company-wide strategy •   Assessed vendors’ technical capabilities, global footprints, and fixed and variable costs

FRIENDLY GREG Brooklyn, NY Self-Employed DJ and Entrepreneur 2010–2015

•   Performed DJ sets live at concerts and nightclubs and curated music for businesses and special events •   Negotiated contracts with brands including Warby Parker, Wieden+Kennedy, Swarovski, Beatport/SFX Entertainment •   Marketed by sharing music, upcoming performances, and lifestyle content with over 1,000 fans on social media •   Grew revenue to $70,000 in four years and increased revenue by 75% between 2012 and 2013 •   Curated a mix for Energizer Battery’s Bonnaroo marketing campaign to increase brand awareness among 80,000

attendees •   Performed with artists including Grammy-nominated producer Avicii; Academy Award-winning rappers Three 6 Mafia;

and Platinum artists Jason Derulo, Ellie Goulding, Mike Posner, Icona Pop, Capital Cities, and Wynter Gordon •   Worked with a wide range of collaborators, including company CEOs, venue managers, event promoters, and more

REVOLVE FITNESS New York, NY Music Consultant and Curator 2012–2016

•   Created system that matches song types and tempos to different drills to motivate members of a boutique cycling gym •   Curated music playlists for instructors to use in more than 50 classes per week

4 ARTIST MANAGEMENT New York, NY Office Manager 2012–2014

•  Managed bookkeeping, including invoicing and tracking payments for a four-person DJ management startup •   Interacted with more than 20,000 fans and followers of the company’s client base of 20 artists by releasing free DJ mixes,

promoting new music, announcing concerts, and highlighting DJs’ accomplishments on Facebook, Twitter, and Instagram

ADDITIONAL INFORMATION

•  Volunteer: Created a lesson program to teach Spotify employees how to DJ; mentored up-and-coming DJs in New York; earned Eagle Scout rank by earning more than 20 merit badges and directing a service project to build and paint murals with positive themes on picnic tables for St. Philip's School and Community Center in Dallas

•   Interests: Run 10-15 miles per week; enjoy live music and board games; traveled to 14 countries, including Spain, Costa Rica, Mexico, Scotland, and my favorite, Japan; member of the Wharton Hockey and Tennis Clubs

•  Technical skills: Python (basic), R (basic), JMP and JMP Pro (intermediate)

GRANT M. ELLIOT 2116 Chestnut St. Apt. 1206 | Philadelphia, PA 19103

404-545-4980 | grantell@wharton.upenn.edu

EDUCATION

THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA

Master of Business Administration Candidate; Joint Major in Marketing and Operations Management

Philadelphia, PA

2015-2017

GMAT 720 (94th percentile)

Leading a consulting project at the Philadelphia VA medial center to improve palliative healthcare through survey data

Consulting Club, Battle of the Bands, Ski Club, Deputy Service Director for Wharton Veteran’s Club

UNITED STATES MILITARY ACADEMY

Bachelor of Science in Civil Engineering; Major in Art, Philosophy, and Literature

West Point, NY

2006-2010

GPA 3.65 with Honors

Thompson Family Memorial Award for top student in graduating class with most distinguished writing across curriculum

Honors Thesis on the Evolution of Women through F. Scott Fitzgerald’s Short Fiction

EXPERIENCE

ACCENTURE STRATEGY New York, NY

Summer Consultant Summer 2016

Analyzed point-of-sale data and identified opportunities to rebalance inventory across a leading tire company’s distribution

network, capturing $4 million annually in missed revenue

Designed a preferred partner Excel tool that allowed a tire company to improve weekly fill rates for large customers by 35%

GRAHAM PARTNERS Philadelphia, PA

Private Equity Research Associate Spring – Summer 2016

Delivered investment thesis on pharmaceutical packaging that communicated healthcare trends, profiled targets,

benchmarked financial performances, and identified potential platform acquisitions to senior partners of a $1.7 bn fund

U.S. ARMY, 3rd

INFANTRY DIVISION

Director of Intelligence Operations

Fort Stewart, GA

2014-2015

Led cross-functional team of 12 analysts that predicted enemy behavior, prepared over 200 intelligence reports, and delivered

over 30 strategy-development proposals to battlefield commanders

Managed planning, operation, and evaluation of 10 intelligence training missions that communicated best practices to an

Army Division of 20,000 soldiers and taught analysts how to examine data and recommend operational improvements

U.S. ARMY, 82nd

AIRBORNE DIVISION

Company Commander

Afghanistan / Fort Bragg, NC

2013

Solely responsible for the performance of a 100 paratrooper company; Selected for position out of 30 peers

Directed operational planning and execution of 12 combat simulation exercises, enabling company to surpass training

projections two fiscal quarters in a row and earn title of "Best Unmanned Aerial Vehicle Program" out of four companies

Executive Officer

2012-2013

Rated #1 of 20 Lieutenants in Battalion

Persuaded lateral units to join surplus equipment sharing network during return from Afghanistan deployment, optimizing

budget management program and reducing unit expenditures by $351,000

Redesigned supply chain for 100 soldiers, 25 trucks, and 3 drone aircraft. Implemented data-driven demand forecasting to

project fuel, ammunition, and food requirements accurately, allowing company to complete FY13 under budget by 15%

Assistant Squadron Intelligence Officer 2010-2012

Coordinated data collection and analysis of all quantitative and qualitative intelligence for an entire district in Afghanistan,

locating over 20 bomb-making facilities and reducing violent attacks by 50%

Briefed senior officers and audiences of up to 600 international coalition soldiers on intelligence analysis, findings, and

recommendations before 15 high-intensity combat operations, translating complex data into actionable insights

ADDITIONAL INFORMATION

Interests: Bicycled through five French wine regions; Sang National Anthem at Yankee Stadium; Completed 12 parachute jumps

Positions: President of Soldier Family Readiness Group (2012-2013), Company Academics Officer (2010)

SAKHI GANDHI 3F, 1920 Pine Street, Philadelphia, PA 19103 | 267-752-7213 | sakhi@wharton.upenn.edu

EDUCATION

THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA

Master of Business Administration; Major - Entrepreneurial Management and Marketing & Operations

Philadelphia, PA

2015- Present

Founders Advancement Officer, Entrepreneurship Club; International Director, India Club; Marketing Officer, Dance Studio

Career Representative, Cluster Council; Speaker Relations Manager, Wharton India Economic Forum

KING’S COLLEGE LONDON

Bachelor of Science in Business Management, 1ST

Class Honors

London, UK

2010-2013

Awarded King’s Leadership Award (Gold) from among 600 peers

President, Impresarios (Events Management Society); Events and Publicity Officer, India Society

EXPERIENCE

DATE MY CLOSET New Delhi, India

Founder, A peer-to-peer luxury fashion rental platform that allows women to affordably access high fashion 2015-2016

Conducted extensive primary market research by interacting with 150+ customers, analyzing consumer fashion trends &

engaging in conjoint analysis; identified the market gap, created customer profiles and strategized the business roadmap

On-boarded 10 Indian luxury fashion designers, creating an inventory of 120 garments. Partnered with vendors and industry

experts (dry-cleaners, logistics firms, product developers, Board of Advisors) to streamline operations and marketing

Recruited and led a 5-member team to run company operations smoothly and devised a go-to-market strategy for customer

acquisition on a constrained budget. Scaled up to 2 orders per day within a month of the launch by focusing on a niche – the

wedding segment - and developing synergetic relationships with wedding planners & bloggers

PROGRESSIVE TOOLS & COMPONENTS PVT LTD. Ghaziabad, India

A conglomerate with $27M revenue/annum spanning automobile, retail, education, energy & travel sectors 2013-2015

Education Vertical

Operations Manager, Kangaroo Kids and Billabong High International School

Redesigned school’s marketing and business development strategy and presented plan to management. Formed and guided

business development team to execute $50,000 plan, increasing student enrolment by 20%

Conceptualized and implemented Performance Management System to manage appraisal process of 100 employees. Designed

role-specific Key Performance Indicators and evaluation criteria for 20 academic and non-academic roles

Created and directed 4-member team to identify shortcomings in Enterprise Resource Planning (ERP) system, mapped

requirements and implemented a custom-designed ERP system. Resulted in effective resource management, reduced paper

usage by 50%, saved time at an average of 2 hours/employee/week and cut costs by $120,000 per quarter

Worked with the Director to implement institute-wide Standard Operating Procedures (SOPs) for back-office operations

Consultant, Sanchetna – Centre for Differently-Abled Students

Led 4-member team to redesign pedagogy to speed up inclusion process for students who had been part of program for 2+

years. 40% of such special needs students shifted to regular classrooms within 3 months of implementation

Increased parental satisfaction by 35%, identified non-traditional concerns by interviewing parents and designed novel

programs like nutrition, special education and hygiene seminars for parents to resolve concerns

Introduced a franchise model for expansion. Headed a 4-member team to streamline curriculum, offer teacher-training

programs and business roadmap for the Board of Directors. On-boarded 4 franchise schools to set up centers

Partner, Progressive Millennium School

Negotiated and signed deal with Educomp Group (largest ed-tech group in India) for new joint venture secondary school -

Progressive Millennium School. Closed deal on revenue sharing model worth $400K per annum

Manufacturing Vertical

Assistant Manager, Progressive Tools and Components

Identified key problems areas such as average 4-5 day delay in product delivery across all orders, excess inventory and

wastage of resources. Set up team to create requirements blueprint and chose vendor to develop custom-designed ERP system

and implemented it, resulting in timely delivery of orders and cost savings of ~$10K

Diversified the automotive manufacturing business to the home appliances segment using company’s existing resources and

expertise. Received orders from Sabichi, UK to manufacture 5K ironing boards and leveraged this to expand customer base;

reduced business dependence on automotive industry from 97% to 60%

YOUTH MEDIA (UK) LTD.

Business Development Executive

London, UK

2013

Presented to management, business development strategy focused on targeting new markets and redesigning company’s

portfolio to increase perceived value of product; contributed 30% to overall sales in following 2 months

Managed firm’s largest two accounts - Aldi (1Mn GBP/annum) and The Economist (2 Mn GBP/annum)

ADDITIONAL INFORMATION

Interests: Travel, Food, Entrepreneurship and Dance (National Level dancer in Kathak, Indian Classical Dance)

SHARON NIE

2116 Chestnut Street, 215-908-2217, dnie@wharton.upenn.edu

EDUCATION

THE WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA

Master of Business Administration Candidate; Major in Finance and Strategic Management

Philadelphia

2015-2017

● GMAT 750; Merit-based Wharton MBA fellowship

● Summit Director of Media & Entertainment Conference, Student Leader of Asia Immersion Program, VP of China Club

COMMUNICATION UNIVERSITY OF CHINA

Bachelor of Arts; Major in Broadcast Journalism, Art of Announcing and Anchoring

Beijing

2005-2009

Top 1% of class; Dean’s list scholarship, merit-based scholarship, student leader award

EXPERIENCE

MCKINSEY & COMPANY

Summer Associate

Urban planning strategy of new city cluster in Shanghai, Infrastructure

Shanghai

Jun-Aug, 2016

Designed development strategy of regional sport industry. Identified industry trends, key successful factors and built

financial model to forecast investment outcomes

Created development plan for education sector. Conducted demographic segmentation, scanned growth opportunities and

developed solutions to close future gap

CHINA MEDIA CAPITAL PARTNERS (TMT focused private equity fund, AUM $5 bn)

Summer Analyst

Beijing

Apr-Jun, 2015

Performed due diligence of online apparel company. Analyzed competitive landscape, evaluated supply chain levers and

conducted industry benchmarking, resulting $100 mn investment

Formulated investment thesis for internet news industry. Identified industry key drivers, analyzing competitive forces and

developed company evaluation criteria, which led to a $3 mn strategic investment

XINHUA NEWS AGENCY (One of world’s largest news providers with 200+ worldwide bureaus)

Deputy Head of English News Anchor Department

English News Anchor

Beijing

2013-2015

2009-2013 Awarded by Chinese State Council for professional performance as the youngest recipient historically, nominated for Best News

Anchor of national TV prize, selected to represent Xinhua in foreign media, including trailers featured on Times Square, NYC

Leadership & Teamwork

Co-founded first English TV network (CNC WORLD) in Xinhua’s 80-year history, widely recognized by global media

including New York Times and Wall Street Journal as China’s CNN

Led cross-function team to produce one-on-one interviews with 100+ renowned global leaders, including former U.S

Treasury Secretary Henry Paulson, UNESCO General Irina Bokova and former CEO of Lehman Brothers Dick Fuld

Mentored seven anchors to host prime time programs, overhauled training plans while shortened time span by half

Communication

Presided executive negotiations with Time Warner and BskyB to stipulate collaboration details, distributed CNC to 14 mn

U.S. audiences and 11 mn UK families

Forged new partnership with top tier Chinese commercial real estate company, resulted 20% annual Ad budget savings

Innovation

Convinced leadership to launch social media presence, designed social media promotion plan and attracted 500,000+

followers on China’s twitter-like social media in one month

Proposed documentary production desk after identifying growth potential, boosted annual revenue by 20%

NBC

Production Coordinator

Beijing

Jul-Aug, 2008

Reconciled interests of various parties to facilitate NBC news production. Selected from 70+ peers from china for

communication and coordination skills

ADDITIONAL INFORMATION

Interest: Freelance bilingual MC; Healthy baking enthusiast—cofounder of an online bakery shop

Skills: CFA Level II Candidate; Native in Mandarin and Fluent in English