resume of a social maven
TRANSCRIPT
Hiya! The name’s Audra.
Welcome to my visual resume.
SOCIAL MEDIA MAVEN
STRATEGIST &
ANALYST
DIGITAL MARKETER
My driving force is marketing
through new media and how the
evolution of technology affects
the way we communicate.
WhatI’vebeenupto…
SocialNetworkManagement
Webdevelopment–ofcontentandstrategyMetricsandreporting,ROI&Analytics
Strategicdigitalmarketingandpromotion
IworkforJohnsonProductsCompany,Inc.Aninternationalethnichaircarecompanyfoundedin1954
Iamafull‐timesocialmediamarketingspecialist.Icreateandexecutesocialmediaprogramsthatdriveconsumer
engagementandbrandawarenessusingWeb2.0tools.
Ialsomeasuresuccessofsocialmediaactivitiesacrossalldigitalplatformsandassistbrandmanagerstoputgreatideasintoaction.
CheckoutsomeofthecoolstuffI’vedonesofar…
SocialNetworking!
Recruitedmorethan35,000fanstotheJohnsonProductsFacebookpageinlessthantwoyears.
Acquired4,000YouTubechannelviewsandmorethan200Twittermentionsduringonepromotion.
Managedthedevelopmentandpromotionoftwocustom,interactiveFacebookapps.
InsiderRewardspeakedat2,000activeusersaftertwomonths
FriendswithBenefitsgained500activeusersinitsfirstmonthoflaunch
http://apps.facebook.com/InsiderRewards http://apps.facebook.com/UltraSheenMen
Ledtheimplementationofcontentstrategyforthecorporatewebsiteredesign.
TheintegrationofFacebookconnectandtheInsiderRewards
appincreasedwebtrafficby97%afteronemonth.
Insider Rewards app point display
Visitorsarealsoengagingmorewiththesite,andstayingforlongeramountsoftime.
Assistedindevelopingthecompany’sfirstMobileTagcampaignwith
integratedsocialmedia.
ItboostedtheconversionratetotheInsiderRewardsappby11%
aftertwomonths.
Findad ScanTag ViewContentReceiveconfirmation
emailwithCTA
I’vealso…
WrittenanddesignedemailmarketingcampaignsthatreturnedCTRsof10%.
WhentheEVPofmarketingneededsomeonetowriteanationally‐distributedpressreleaseaboutthecompany’sdigitalinitiatives,shecalledonme.
Usinganalyticssoftwareandsocialmedialisteningtools,Itracktrendsandusethedatatooptimizecontent.
TheresultsofthesedigitalinitiativeshavecultivatedapositivebrandsentimentandathrivingcommunityofBrandAmbassadors.
Mymethodologyisalwayshighlyfocusedoncontentcreation.It’sallaboutinnovationandconnection!
Enough about me.
What can I do for you?
