William Morales 2862 WESTWOOD LANE #5, CA RM I CH A EL , C A 9 5608 • ( 9 1 6 ) 7 9 9 - 8 7 7 7 • W I L L I A M . M O

R A L E S 1 9 @ YA H O O. C O M

Summary Profile• Conceptual thinker, possessing high work ethic and standards.• Able to work independently and thrives on team building approach.• Enthusiastic, energetic, resourceful, and motivated with ‘hands-on’ style of teaching methods.• Maintained focus in demanding work environments, under deadline and pressure conditions.• Met challenges head-on and found solutions to effectively complete multiple assignments or tasks.• Professionally committed and responsible. Adapt easily to new situations.

Career DevelopmentSENIOR TRAINING OFFICER – WESTAMERICA BANK – FAIRFIELD, CA JULY 2002 – FEBRUARY 2016• Via adult learning theories, developed and orchestrated comprehensive new

employee training program, including eight-day course study and operations management.

• Co-created company-wide (90+ branch locations) marketing and cross-selling initiative programs to increase overall revenue and add to customer retention.

• Coordinated and supported “In Conversion” branch programs to optimize sales tracking systems (SalesLogix)for Westarmerica’s Platform Services division.

• Successfully completed training curriculum for Westamerica’s teller transaction posting system (STeller),new accounts system (Lotus Notes), and workshops for new accounts, consumer and commercial loan service.

BRANCH MANAGER – FIRST BANK & TRUST APRIL 2000 – JUNE 2002• Managed and supervised branch staff in exceeding annual loan and deposit goals by 30% and investment goal by 35%.• Built referral source business relationship opportunities and affinity alliance

partnerships via cold calling, warm calling, and participation in association and chamber groups in Sacramento area.

• Instructed comprehensive training of business/economics curriculum as an educator at Folsom Lake Junior College.

CALL CENTER OPERATIONS MANAGER AND ASSISTANT BRANCH MANAGER – CALIFORNIA FEDERAL BANK MAY 1997 – APRIL 2000• Exceeded branch deposit goal by 20%, loan goal by 25% and investment goal by 35%.• Trained and managed staff of 35 and implemented a consultative sales culture, thus

helping our department bring in more than $64 million in home equity loans.• Educated public on financial education (retirement planning) and first-time home buyer seminars.• Exceeded quarterly loan goal(s) of $1 million through strategic planning and marketing outreach campaigns to:

realtors, title companies, networking, and other referral sources.

Community Involvement• Conducted free educational seminars for the Sacramento Home Loan Counseling Center,

Sacramento Association of Realtors, Sacramento Realtist Association and the Citrus Heights Chamber of Commerce.

Education and Training

CALIFORNIA STATE UNIVERSITY – SACRAMENTO – Bachelor of Science – Business Administration – Emphasis: Finance

• Series 6, 63 and 26 securities licenses, life and disability insurance license.

REFERENCES AVAILABLE UPON REQUEST