resume writing secrets

8/12/2019 Resume Writing Secrets

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RESUME WRITING

(The Secrets)Version 1.0

Prepared ByANUBHAV JAIN

National Trainer


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FOR DISTRIBUTION

PURPOSE ONLY

(NOT FOR SALE)

Anubhav JainMathura (U.P)

+91-9897068328, [email protected]

[email protected]


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An interactive program on

preparing an impressiveRESUME/CV

By:

ANUBHAV JAINNational Trainer

Mathura (U.P)+91-9897068328, 9761009080

[email protected]

[email protected]


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FEATURES of this new version 1.0

Worksheets to discover your skills, abilities

and experience.Recommendations to make rsum

enticing.

FAQs which you have in mind.Special focus for freshers.

Dozens of before and after comparisons.

Hundreds of examples.

Creative designs to make rsumappealing.



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NOTE

You can either CLICKon

topics given in next two index

slides to jump directly into thatsection or PRESS ENTERto

continue with the presentation

the way it is.



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Index

Importance of learning rsum writing

Rsum-the basics

Using advertising strategies to get interview

Blueprint for block buster rsum1-Contact information

2-Objective statement

3-Qualifications summary4-Professional experience

5-Skills


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Index

6-Educations and licenses

7-Affiliations8-Publications and presentations

9-Awards and honors

10-Personal data11-Endorsements

How to make rsum outstanding

Technical editing

Visual artistry


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Do you think you should spendyour precious time to learn

rsum writing?


9/633ANUBHAV JAINNational Trainer


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Rather, I shall say you mustINVESTyour time in learning it.



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But I do not want to be aRESUME WRITER.

OK. OK. I agree



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But do remember either you are arecent pass out or a veteran inyour field, you need a rsum

whenever you wish to apply fora new role/responsibility/job.



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And more importantly it is youand only you who can bestdescribe your skills, knowledge,

experience, abilities andachievements rather than

someone else.



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So, learn rsum writing secretswith full devotion as this will beyour investment for the entire

life time !!



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But, unfortunately majority of usoverlook the importance ofknowing rsum writing and are

more interested in copyingrsum format either from ourfriends or simply downloading

from internet.



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And later, we blame

destiny/circumstances for notgetting interview calls.


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Remember

People do not meet you. Theymeet a piece of paper.People assess your abilities and

qualities through this piece ofpaper.



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Writing a rsumis an opportunity

to write your ownfuture.



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Are Marketing Brochuresand Rsum similar to each

other ?

YES/NO


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Marketing Brochure:

Successfulcompanies investgreat deal of time

and talent indevelopingpersuasive

marketing brochures.

Rsum:

Successful jobseekers investgreat deal of time

and talent indeveloping theirmarketing

documentcommonly know asrsum.



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Marketing Brochure:

Careful blend ofbusiness strategy,artistry, and

copywriting tocapture the essenceof who you are.

Rsum:

Careful blend ofbusiness strategy,artistry, and

copywriting tocapture theessence of who you

are.



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Marketing Brochure:

Aim is to get theconsumeryoutobuy.

Rsum:

Aim is to get theconsumertheemployerto buy.

Lastly, tocommunicateunique selling

features that willdifferentiate youfrom other

candidates.


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What is Rsum?

A French word.

Stands for a summary of whom you workedfor and what you did.



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A Rsum is also

An advertisement that reflects yourpersonal brand and appeals to employers

specific needs, such as the need togenerate income, save money, or solving

a problem.A formal business communication thatindicates your command of vocabulary,

grammar, and punctuation.



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A Rsum is also

Keyword index that represents yourknowledge base, skill set, impressivename brand companies or universities,

degrees, licensure, software experience,

or affiliations.Unique art form that combines font-work,layout, and design to create visual appeal.


M H ?


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My rsum: How many pages?

You must fit your rsum in 1-2 pages (for

candidates with no experience or verylimited experience 1 page only).

M H ?


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My rsum: How many pages?

Your rsum should never be longer than

2 pages (unless an unusualcircumstance).

You are creating a snapshot of your

career, not an autobiographical essay ofyour entire past.

Can rsum be of 3 or more


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Can rsum be of 3 or morepages?

Yes !!When you are the person who has vastexperience in his/her field with great deal

of skills need to be highlighted.Or have done numerous of researches,written number of publications, research

work, have given lot of presentations atvarious levels etc.


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Recommendations

Write your rsum first.

Organize and format information and thensee whether you can fit everythingcomfortably in one page.

Strive for one page, but do not sacrificeinformation that is truly important.



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Use high quality paper to printyour rsum

To ensure professional look and feel ofyour rsum, I recommend executive bondpapers (100 gsm) when you present it inthe form of hard copy.

Be sure that the watermark in bond paperis positioned face up and right-side up onthe document.



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Recommendations

Always save word or pdf file of yourrsum under an easy to identify filename.

I recommend saving your rsum under

your own name. For exAnubhavJain.doc/pdf.

Always save your rsum in a format

compatible to other versions of Ms-Wordor PDF.


D k f i t i t i i


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Do ask for,an intensive trainingon

FACING INTERVIEWS FEARLESSLY

By:

Anubhav Jain+91-9897068328, 9761009080

[email protected]

E l i


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Explanation

Hiring authorities receive hundreds of

rsums and many of them are simplycalled rsum.doc. This forces hiring

manager to spend time saving files with a

more distinguishable title.Choose a file name that includes your lastname, first name, and the word rsum.

This will save hiring managers valuabletime and frustration. Furthermore yourrsum can be easily identified among apile of documents.

R d i


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Recommendation

Always have a text only (.txt) version ofyour rsum. Quite often you will be askedto paste your rsum in job sites oremployers site which only supports text

only matter. So to avoid misrepresentationof information prepare a supporting textformat.


E l ti


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Explanation

If you attempt to copy and paste a Word

document into a text box or body of email,the documents formatting is severely

compromised.

Another advantage of text version is thatyou can quickly add it to body of youremail in addition to attaching your Wordversion.


E l ti


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Explanation

Having your information in the body of

email can increase the likelihood thathiring manager will review your documentfirst because they are not required to take

time to open up your Word document andthere is no risk of catching a virus fromtext-only version.


Rsum: Asset or Liability


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Take the following quiz and see whether youmight need to re-adjust your thinking:

Rsum: Asset or Liability



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1. True Fals

e

Employers and candidates

view rsums as having thesame purpose.

2. True Fals

e

A hiring decision maker will be

the one to screen your rsum.

3. True False

Rsums are read thoroughly.

4. True False

You will need a rsum to landa job.


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None of the answers are TRUE !!

Read on to find why all of them have

been found FALSE


H d I k th t i


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How do I know that my rsumisright?

There are no rules.You can include what you like, emphasizemost important information and organize

and present the material in any way thatmakes sense to paint the perfect picture ofwho you are and what you have to offer.


R d ti


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Recommendations

You may know your rsum is right when ithelps you define and organize your skillsand attracts interviews for you.

Remember, your rsum is as unique as

you are.


1 Employers and candidates view


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1. Employers and candidates viewrsums as having different purposes

Employers use rsums as a screeningdevice to deal with flood of responses to

job postings.

Employers purposefully look for reasons todump you.

In contrast, applicants use rsums to

introduce themselves to employers, withthe hope of getting an interview with hiringdecision maker.


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An ordinary or average rsum can

knock you out of running forpositions for which you might bewholly qualified.

Applicants mistaken belief is thatemployers will be thrilled or havetime to read every word about them.


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Slightest errorskills missing,disorganized content, a tiny typomaycause to disqualify and discard you (your

rsum is now a liability).

2. A support person or computer


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2. A support person or computerprogram will probably the one to

screen your rsum

Unless you are applying to a relativelysmall organization, it is more likely that asupport staff member or computerprogram, rather than a hiring manager, willbe screening your rsum.

If your rsum is being electronicallyprocessed, there is even greater gapbetween you and hiring manager.

3 Rsums are not read


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3. Rsums are not readthoroughly

Feedback from screeners is that aninviting-to read, pretty rsum is morelikely to get into the interview pile.

Interviewers have admitted not readingrsums word for word; rather, they likedthe look of a rsum and were quickly able

to locate key achievements and skills thatwere important for the position being filled.

4 You will not always need a


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4. You will not always need arsum to land a job

Some people find themselves in situationswhere employer-to-be has indirectlyoffered a job and requested a rsum asa formality.


Remember


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Remember

You are a slave to your written words and

can not easily take them back.

A quickly thrown-together rsum reflectsquality of work you will put forth in future.

It may happen that interviewer also has asuper-sharp rsum of a candidatecompeting for same job.



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Then why to spend time, energy,and brain power to write a rsum?


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Protocol:If you are in job search mode,

virtually everyone will ask to see yourrsum.

Positioning:Like a beautifully crafted

advertisement, it should magneticallyattract reader, create a picture of highpotential, and differentiate you from your

competition, including those who mayappear morequalified than you.



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Permanent reminder:Keep in mind

that your rsum might be used to helpjustify hiring decision to others who havenot met you. It should convey not only your

professional qualifications, but yourpersonality as well.

Profit:A dynamite business rsumdocuments your ability to make a companyhealthier or more profitable in turn gives yougreater job security and ammunition forcommanding a higher salary.


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Process:Preparing your rsum is a

process that will sharpen your ability tocommunicate your value while networking,interviewing, and negotiating offers.

A good rsum can serve as a blueprintfor interview and helps interviewerfocused on your strengths.


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If you have anyquery/doubt,

suggestions, remarksetc.,pertaining the topics discussed here

then please email me

ANUBHAV JAIN

Mathura (U.P)

+91-9897068328, [email protected]

[email protected]


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How to use brandingand advertising

strategies to get aninterview?


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Job search is marketing !!

You are product, and the employer isconsumer.



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Do you want your students to face their JobInterviews without any FEAR...then

do ask forAn intensive training

on


By:

Anubhav JainNational Trainer

+91-9897068328, 9761009080

[email protected]

The success quotient of highly


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e success quot e t o g ysuccessful rsum

Product =YOU

Target market = Your PROSPECTIVEEMPLOYER

Features = YourSKILLS, ATTRIBUTES,

ACHIEVEMENTS, EXPERIENCE,

EDUCATIONand other QUALIFICATIONS

Benefits = What will sell your product (YOU)to your targeted market

Results = A highly SUCCESSFUL RESUMEthat generate interviews

FAQ


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FAQ

I am not sure exactly what I want to do. I

am open to lot of different jobs and I amafraid if I pin down a position, I will not beconsidered for others. Wont that hurt my

job search?


Answer


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Answer

Remember, it is not enough to present

yourself to company and expect theemployer where (or if) you fit in theirbusiness.

If your rsum shows skills and attributesthat fit these needs you are likely to getinterview call.

But if your rsum is unclear andunfocused, they do not have time to tryyou.


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FAQ


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Q

Arent companies always looking for good

employees? I know lots of people whohave landed jobs when all they had goingfor them were good grades. They had no

clue what jobs they were applying forwhen they met with potential employees?


Answer


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There is always a chance that you will get

job offer because of your positive attitudeor someone who they hired last year witha background just like yours turned out to

be one of their brightest employees.But do not depend on co-incidence or luck.

Use your rsum to tell employers what

you can do for them.


Identify your target jobs now


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Identify your target jobs now

Use following form and label it My Job

Targets.

Write specific jobs you are interested in.

For ex-

1. Public relations positions with largecompany.

2. Marketing position with primary focus onmarketing communications.

3. Reporting job with a research firm.


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Identify your hard and soft skills


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Identify your hard and soft skills

Hard skills

are core knowledge and abilities neededto do the job.

can be proven through education and

experience.your rsum must show that you havecore knowledge and skills to do the job.



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Soft skills

describes your personal attributes.

include things such as team work,leadership, positive attitude, work ethicetc.

your rsum must prove your soft skillsnot just list them.


How to find what skills employer


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o o d a s s e p oyeis looking for

The easiest way is to look at job positionsor descriptions. See as explained inexamples given in next 2 slides



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Prepare your skills list for your


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p y ytarget position

See next two examples explaining how toprepare your skills set



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Prepare your skills list for your


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p y ytarget position

Now its your turn to write requisiteknowledge and skills for your targetposition. Fill up the form given in next two

slides



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Gather evidences for your hard


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and soft skills

Now your rsum needs to prove that youhave these skills.

Recall specific examples of when you

used or demonstrated these skills andattributes.

Next 2 examples show you skills lists with

supporting proof



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How much time do you think a hiring

manager takes to screen yourrsum?

10 to 15 seconds,

at most.

Remember


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A great impression makes immediate

connection and compels your reader to goon readingright now.

An average impression may win a read-

throughlatermaybe.A bad impression will halt the process;your rsum could be destined for same

place you sent your junk mail.



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The proven Ad agency formula


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It is a four-step process known as

AIDAformula:

1. Get Attention.2. Capture Interest.

3. Create Desire.

4. Call to Action.


Step 1: How to grab yourd i


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readers attention

Type of Ad Where First Impression is made or

Strongest benefit is presented

Magazine or

Newspaper ad

Headline and picture

Brochure Cover

Direct mail Copy on outside of envelope or firstcouple of sentences in letter

Radio or TV First few seconds of commercial

A good heading will


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Get your attention.

Draw you intoreading the wholead.

Next 5 slides showhow to draw yourreaders attention

through headlines...

Recommendation


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The way newspapers are sold through

headlines, same can do well for jobsearch candidates.

By creating a rsum headline you tell

the reader your professional role.Rsums that have headlines has morechances to attract reader to read and it isone of effective way to define matchbetween your candidacy and hiringauthorities open position.



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Headline


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Headline


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Headline



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Headline


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Headline

Add a tag line or brandingstatement in headline


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statement in headline

Communicate what you are known forand where you add value below yourheadline. See next four headings


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Include a quote


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Quotes help personalize the

document and give reader a windowinto applicants thought, leadership,

knowledge and passion.

Quote creates connection betweenapplicant and decision maker. See

next slide for examples



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Visual appeal


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Refers to overall eyeappeal.

It takes just three to four seconds todecide whether the look of rsum has

eye appeal.

Compare next two before and afterexamples to find importance of visualappeal.


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Inconsistentformatting

Consistentformatting

Step 2. How to capture yourreaders interest


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reader s interest

In real estate, it is location, location,location.

In rsum writing, it is position, position,

position.

Unless your key information is seen

,regardless of its merit,

it will not have value.

Remember


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It is your jobnot the readersto prove

that you fit the position. Organize yourmaterial in such a way that reader cannotmiss your key selling points.

Positioning information is the criticalelement in capturing readers interest. If

you do not deliver goods at the VISUAL

CENTERof the page, you have lost thereader.


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8 inches


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Take a paper,standard (A4) size,

8 by 11 inches.

8 c es

11

inches


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VISUAL CENTER


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Visualcenter of

page iswhere upperfold is made.

3rdfold

2ndfold

VISUAL CENTER(1stfold/upper-fold)

This is whereVISUAL


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3rdfold

2ndfold

readers eye will

typically stop first.

VISUALCENTER


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Rsum : beforeDespite of rising career graphfollowing person was not able to

get interview calls. Reason, failedto attract reader because no keyinformation is highlighted.



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Rsum : after

Uses visual center technique to

highlight achievements andwriting key information at theplace where reader looks first.


VISUALCENTER


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VISUALCENTER


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Skimable material goes atbottom of page


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bottom of page

Your readers will rarely take time to readblock of thick, paragraph formattedinformation at the very bottom of rsum

at least not on first read.Categories such as Education, Training,

Affiliations, Computer Skills are good

candidates for lists.


Step 3. How to create desire foryour product You!!


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your product You!!

Desire is created when you:Show why employer needs you.

Show how you can satisfy needs.

Prove your superiorityin fulfilling needs.


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Highlightingaccomplishments at

visual center of page

Highlighting


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accomplishments atvisual center of page

Highlightingaccomplishments at


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visual center of page

Step 4. Call to Action


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Many job hunters close their cover letterswith something along the lines of this:

Thank you for the opportunity to be

considered for the Product Engineer(position).


Call to Action


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Much more effective technique:

Your schedule permitting, I would like just

a few minutes to show you some

prototypes. The technology I developedwas successful in solving issues similarto what ABC Company faces. I will be in

the area next week and will call onMonday, the 21st, to see what timemight work best with your schedule.

If you have any


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y yquery/doubt,



ANUBHAV JAIN

Mathura (U.P)

+91-9897068328, 9761009080

[email protected]

[email protected]


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Many people base their rsums onthree most obvious categories

Objective, Experience, and

Educationwhileoverlooking othercategoriesthat can help shoot their

rsums to top of must interview list.



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Take a paper and pen and startwriting your own rsum as explainedfrom next slide


In creating your rsum outline, youwill look at following categories:


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1. Contact Information

2. Objective or Focus Statement

3. Key Features or QualificationsSummary

4. Professional Experience

5. Skills

6. Education, Credentials, and Licenses


In creating your rsum outline, youwill look at following categories:


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7. Affiliations

8. Publications or Presentations

9. Awards and Honors10.Personal Data

11.Endorsements


D t i l d h di h


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Do not include headings such as

"Curriculum Vitae"or rsumon topof your rsum or CV.


Prepared by:

ANUBHAV JAINN i l T i


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1. Contact Information

National Trainer


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Following list includes 11 pieces of contact

data that you might use on your rsum tomake sure employers can reach youeasily.

Put a check mark next to each of bits youwill use in your rsum header.

ANUBHAV JAIN

National Trainer

To get your students equipped witheffective tips guidance and strategical


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effective tips, guidance and strategicalapproach for Job Interviews

do ask for

An intensive training

on


By:

Anubhav JainNational Trainer+91-9897068328, 9761009080

[email protected]

Contact information worksheet


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1. Name

2. Street address3. City, state, ZIP code

4. Residence telephone number

5. Business telephone number

6. Mobile telephone number

7. Fax number

ANUBHAV JAIN

National Trainer

Contact information worksheet

8 (


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8. E-mail address (your personal e-mail, not

your companys)9. Web page URL (your own, not your

companys)

10.Your blog (if any)11.Availability for relocation

On this line, indicate number of items you willinclude in your rsum heading. ________

ANUBHAV JAIN

National Trainer


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Writing three pieces of information


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Line 1: Street address

Line 2: City, state and pin code

Line 3: Home telephone

1

32

Writing three pieces of information

Al i l d li li d


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Always include ruling line under your

contact information because it pullsreaders focus to text at visual center of

page.RULING LINE

Just below this ruling line starts visual center ofpage which is used to display key information

Use rule lines


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You should use rule line under your contactinformation.

It sets off your name and guides yourreaders eye to start reading the rsum.

ANUBHAV JAIN

National Trainer


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RULING LINE

Note

N d t t i l d th d id


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Need not to include the word residence or

home in front of telephone number. It isassumed that it is residential number whenyou list it below street address.

Give line break between name andaddress so that name clearly stands out

Before


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Before

AfterLine breakbetween name

and address sothat nameclearly stands

out

Writing four pieces of information

3 and 4


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Here equal number of contact info is four:1: Street address

2: City, state and pin code

3: Email address

4. Home telephone

1 and 2

3 and 4

Note:

Al a s incl de professional email address


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Always include professional email address.

Take a look at your address and askyourself if it market you as professional.

Do email addresses like this reflects

professionalism? For ex- [email protected],[email protected], [email protected],[email protected].

Use combination of your first and lastnames and try to minimize amount ofnumbers.



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By arranging information on just two lines,

you gain another line precious space inthe body of rsum.

Another benefit is that your name clearly

stands out.

ANUBHAV JAIN

National Trainer



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Using four lines to display contact information

Line break between name and address sothat name clearly stands out



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Displaying four lines of addressin columnar style rsum



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Displaying full address in oneline

Street Address

City, State, Pin code

Telephone

Email



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Use of ruling line both above and below

name and contact information.

Remember

Name is aligned


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Do not position your name in the left;

otherwise you run the risk of being invisiblewhen interviewer flips through pile ofrsums.

Name will be difficult to see if your rsum isin stack of papers held together by a paperclip at the top-left corner.

Name is alignedleft side of page

Writing five pieces of information

1: Street address


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1: Street address

2: City, state and pin code3: Email address

4: Home telephone

5: Website/Blog

Note


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It is not always necessary to include the

word email in front of your electronicaddress.

However, you can use the word email to

add visual balance to contact information.

ANUBHAV JAIN

National Trainer

Note

If o are listing b siness and residence


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If you are listing business and residence

number, pair the words business andresidence, rather than business and home.

In the same manner, pair words work and

home, instead of work and residence.Business and residence correspond instyle and length, as do work and home.

ANUBHAV JAIN

National Trainer

Writing six pieces of information


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Here placement of information on the left

and right margins was determined fromdesign perspective rather than contentperspective.

Writing six pieces of information


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See how each line of information on leftmargin is relatively balanced by its

counterpart right margin.

Writing seven pieces of information


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Writing eight pieces of information


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This is the greatest amount of information

you can write.It pushes the limit.

ANUBHAV JAIN

National Trainer

Some more examples


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Some more examples


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Note


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If your document is more than one page,

make sure your name is on all subsequentpages.

Consider writing continued at bottom of

page.Repeat your phone and email address onpage two. See next two slides

ANUBHAV JAIN

National Trainer


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ANUBHAV JAIN

National Trainer


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Dealing with relocation


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Use a header that provides your name,telephone number, and e-mail address andthen omit rest of your address entirely from

rsum.

Present address



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Also you can include a projected date movebecause it will make you look more seriousabout your plans.

is written atbottom of page



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Use two addressesyourcurrent addressand relocating address.

It will give employers the impression thatyou are serious about your relocation effortespecially for those who intend to move outfrom a particular place or city.

If you have anyquery/doubt


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query/doubt,



ANUBHAV JAINMathura (U.P)

+91-9897068328, 9761009080

[email protected]@gmail.com


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2. Objective or Focus


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ou ca e t o object e co e

letter by using regarding, or subject,line.

Add boldfacing to information.

If your target company is large and has


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y g p y g

number of opportunities in customerservice, elaborate on your subject line inthe body of cover letter and use specifictitles the company uses.

I believe my skills would be best suited to

your Customer Service Department forinstance, in positions such as International

Account Specialist, Key AccountsSpecialist, or Customer Care Coordinator.

Title statement

You can quickly convey your job focus


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You can quickly convey your job focus

with a short noun phrase, centeredbelow the header of your rsum (recallheadline section discussed earlier).

Headline


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OBJECTIVE:

Challenging position with a dynamic, growth-oriented company that will lead to

advancement opportunities.

There is nothing in this statement that willgrab readers Attentionand capture

readers Interest. It offers nothing tocreate Desirein reader, nor it will causeany Actionby the reader.

Do not write what you want out of


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Do not write what you want out of

employment relationship.Rather, direct your writing towards whatyour employer wants and how you can

give it to them.

Focus on employers

needs!

Alternative headings forthe term objective


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Competency Mission Specialist

Concentration Objective SpecializationDirection Plan StrengthsExpertise Proficiency TalentsFocus Proposal Target

Forte Purpose Value PropositionGoal Qualifications VocationIntent Skills

Use the term which conveys energy,enthusiasm and concentration.


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Many of these terms can be mixed andmatched, such as:


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,

Focus & Qualification;Specialization & Qualifications;

Career Target;

Professional Plan etc.

Your focus statement will be briefone

or two sentences at most.

An intensive trainingon



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By:Anubhav Jain

+91-9897068328, 9761009080

[email protected]

You could use focus statement if find


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yourself in any of these scenarios :You specialize in a particular position andwant to have that same position in yournext job.

You are a recent graduate with limitedexperience.

You are applying for entry level, line orsupport positions.

You are transitioning from one career toanother.


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Keywords


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Every rsum, should containkeywords that signal employers youhave skills, talents, and experience tomatch their job requirements.

ANUBHAV JAIN

National Trainer

What are Keywords


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Keywords refer to those words thatdescribe your title, knowledge base,skill set, impressive name-brandcompanies or employers, prestigious

universities attended, degrees,licensure, software experience, oraffiliations, to name a few.

ANUBHAV JAIN

National Trainer


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Compare the next before and after sentenceand note additional details with respect totypes of computers worked on and where

the work was done. The emphasis onkeywords necessitates elaboration.

Effective use ofKeywords


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Before:Troubleshot, repaired, maintained, andmonitored computers to componentlevel.

Administered networks, wrote scripts,and conducted diagnostic tests.

Effective use ofKeywordsAfter:

Extensive component level troubleshooting repair


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Extensive component-level troubleshooting, repair,

maintenance, and monitoring of advancedsupercomputers, massively parallel processingcomputers, mainframes, PCs, Macs, Sunworkstations, and UNIX-based workstations for

National Energy Research Supercomputer Center(NERSC).

Advanced skills in UNIX and network systemadministration support, scriptwriting, electronictesting equipment, diagnostic testing,videoconference services, SMTP based e-mail,TCP/IP protocol, LAN/WAN, and browser usage.

Where to positionKeywords?


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For paper rsums, recall the strategicplacement on visual center of page.

On e-rsums, center of the page, interms of visual impact, falls within firstscreen that viewer sees. Be sure to placekeywords within the first 15-20 lines thatappear on computer screen (before it is

necessary to scroll down to viewadditional information).

How to write focusstatement?


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Break it down into three key pieces ofinformation:

1. Positionyou want.

2. Key skillsthat qualify you.3. Benefit(s)or value to employer.

ANUBHAV JAIN

National Trainer


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Exercise for Assemblingfocus statement


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1. Position you are targeting. (If you aretargeting two types of positions in yoursearch, write Focus statements for both.)

a.______________________________________________________________________

b._____________________________________________________________________

ANUBHAV JAIN

National Trainer

2. Key skills that qualify you. Identify three


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2. Key skills that qualify you. Identify three

key skills, even though you might notuse all of them in focus statement.

a._______________________________

_______________________________________

b._______________________________

_______________________________________

ANUBHAV JAIN

National Trainer

3. Benefit(s) or value to employer. Again,


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3. Benefit(s) or value to employer. Again,

identify three, even though you might notuse all of them..a._______________________________

_______________________________________

b._______________________________

_______________________________________

ANUBHAV JAIN

National Trainer


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Now, transfer your answers into rsumtext as given ahead

ANUBHAV JAIN

National Trainer


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ANUBHAV JAIN

National Trainer


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Write your own employer focusedobjective statement by filling the

details

ANUBHAV JAIN

National Trainer


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Next 6 slides highlights howcandidates have used Objectiveor Focus Statementsection to

differentiate them from othercandidates.

ANUBHAV JAIN

National Trainer


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ANUBHAV JAIN

N ti l T i


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ANUBHAV JAIN

N ti l T i


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ANUBHAV JAIN

N ti l T i


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ANUBHAV JAIN

N ti l T i



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+91-9897068328, 9761009080

[email protected]@gmail.com


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3. Qualifications Summary

Prepared by:



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learning how to write yourqualifications summary as this is theheart of any rsum and differentiatesyou from other candidates.

Whether to call you for interview or notwill be largely decided by yourqualifications summary.

ANUBHAV JAIN

N ti l T i


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The hardest part of writing process.

Qualifications Summary


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Has emerged as a tool to both definethe type of job you want and tosummarize why you are qualified for

job.

Because Qualifications Summaryserves both purposes, it isunderstandably longer than Objective

or Focus statement.If you use Qualifications Summary,you will not need a focus statement.

Alternative terms

Accomplishments Key Features Representative Experiences


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Background Keyword Summary Skills SummaryCareer Summary Professional Profile Strengths

Chronology ProfessionalQualifications

Summary of Qualifications

Features and

Benefits

Qualifications Title [your job title used as the

heading]Highlights

ANUBHAV JAIN

N ti l T i

Who should use Qualificationssummary?

Individuals who have some years of


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Individuals who have some years of

experiences are best candidate to useit.

Those who have something

impressive to highlight as their keyaccomplishments.

Professionals who have great deal ofexperience in a specific field.

ANUBHAV JAIN

N ti l T i


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Why to write QualificationsSummary?

Writing your qualifications summary at


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g y q y

visual center of page forces you tofocus on your brand and key points youplan to emphasize in your rsum.

It is a mini-outline of your rsum;everything you write after qualificationsummary will support what you havesaid in qualification summary.

ANUBHAV JAIN

N ti l T i

In crafting your QualificationsSummary, consider these 12ingredients:


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1. Title/functional area

2. Subcategories of functional area or corecompetencies

3. Industry

4. Number of years of experience

5. Expertise, strengths, specialization6. Combination accomplishment orhighlights of accomplishments

In crafting your QualificationsSummary, consider these 12ingredients:


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7. Advanced degree, certification, licenses

8. Language skills, international businessskills

9. Technical/computer skills

10.Personal profile/management style

11.Affiliations12.Employers or colleges with namerecognition


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Following are five examplesummaries, each of which is formatted

differently but consists of commonelements



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How to develop your ownQualifications Summary?



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Qualifications Summary worksheet



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Qualifications Summary based oninformation colleted on basis of

qualification summary worksheet


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Focus your qualifications summaryinto three point theme:


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1. Experience:Number of years spent inyour target industry, impressiveemployers, job titles relevant to your goal.

2. Skills: Specific job functions, specialtyareas of knowledge, advanced training,licensure, certification, language abilities.

3. Proof of your ability to deliver:Preferablyverifiable facts; consider combining careeraccomplishments.

If you find the task of formulating


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What is written without effort is in generalread without pleasure.

qualifications summary more difficultthan you anticipated, take heart:



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Accomplishments

(key player of a great rsum)



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Read next two exerts from rsumsof candidate A and B and suggest

which one should be hired?


Candidate A:


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Candidate B:


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Who do you think has a better track


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record?Most likely, Candidate B.

Forgive me as candidates A and Bare actually the same person.



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Description for candidate A was written bya job seeker who believes in copyingrsum from his/her fellows and did not

invest time in writing his own future.Final version (Candidate B) is writtenkeeping those factors into mind whichcould make an employer to think aboutyou ahead of other candidates.

To differentiate yourself from other candidates


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write your qualifications summary in terms offactors which motivates an employer to buy

(hire) you i.e.,

BUYING MOTIVATORS.


Buying Motivators

Your goal should be to write impact


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statements that will cause employerto stop and think, This candidatehas really made a difference; weneed someone like this who can do

same for our company.



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Read the examples given in next ten


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slides carefully to learn how to writeyour own

BUYING MOTIVATORS


1. Make MoneyCaptured 12% gain in net profit, record for thecompanys 60-year history.

$


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Built sales for start-up company from zero to $6.5 millionover a four year period.

Earned company $350,000 in incentive bonuses throughon-time completion of commercial construction projects.

Introduced new products to boost sales 14%.Achieved nationally unprecedented 50% increase forproduct placed in field.

Prepared and presented proposals to secure more than

$5 million in venture-capital financing.Doubled sales volume for three consecutive years (from1.2 to 4.9 million units).

2. Save MoneyCut purchasing costs 24% through vendorpartnership program.

S


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Sourced new overseas vendors, providingequivalent quality in raw materials at half the cost.

Reduced expenses from 150% of target to goalattainment in all major expense categories.

Initiated cost controls that reduced labor expensesby more than $50,000 (7%).

Trimmed more than $20,000 (15%) from upcomingfiscal year budget through business process

reengineering.Cut the cost-to-hire by 40% through improvementsin recruiting policies.

3. Save TimeRetooled job descriptions to eliminate monthly overtimecosts of $6,000.

P f d h k i l i d f f ll i


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Performed the work previously required of two full-timeemployees.

Reduced time requirements for month-end close of booksfrom seven to two days.

Introduced secretarial staff to timesaving concepts from theclassic One-Minute Manager and other personal reading;team now has time for special projects that had been onhold for more than six months.

As change agent, analyzed administrative processes and

introduced new protocol that reduced weekly reportgeneration time by 75%.

Pared hiring time on hard to fill positions from 90 to 30days through electronic search vehicles.

4. Make Work EasierConsolidated business forms to reduce paperwork andeliminate duplication of information.

M d f f t d i t i t t li d


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Merged four fragmented service centers into centralizedunit to improve order-processing time 40%.

Introduced inventory-management software thateliminated costly physical inventory counts.

Initiated employee town-hall meetings to gather inputfrom all levels of organization; ideas generated fromemployees collectively boosted productivity 20%.

Created safety-awareness program that reducedoccurrence of back injuries from 20 per year to 1.

Secured vendor involvement in trade shows to reducestaffing requirements 20%.

5. Solve a Specific ProblemTroubleshot recurring computer crashes for keycustomer; traced problem to vendor software, facilitatedcorrections, and maintained account valued at $70,000


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in annual income.

Suggested tie-line communication system that enabledemployees to call Xerox locations nationwide fromcustomer sites without long distance charges; idea

generated $8,000 savings in branch for first year alone.Resolved approximately 25% of calls for service withtelephone troubleshooting skills (company average forproblem resolution by telephone is only 10%).

6. Be More CompetitiveLed strategy task force that captured across-the-board,10-point increase in national regulatory audit (scoresindicate quality performance above national average,hi h i i i hi )


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highest in organizations history).

Initiated company-sponsored training and certificationprograms for technical team; investment positioned XYZas local market leader and enabled company to earn

first-time contracts with Fortune 500 clients.Translated marketing materials into Spanish, gainingdominant presence in markets left virtually ignored bycompetitors.

Recruited top talent to expand division 25%; negotiatedpay-for performance contracts that kept labor costs at10% below national average.

7. Building RelationshipsNegotiated exclusive referral relationship with prestigiousindustry resource; alliance created image of a full-serviceorganization for sole proprietor firm, without the need for

dditi l it l i f i


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additional capital infusion.Debuted quarterly newsletter and grew it to a 20-pagepublication packed with valuable communiqus on legalconcerns, legislative issues, educational updates, and

technology advancements.Counseled executives on response to media inquiries andmanagement of critical and potentially volatile issues;proactive stance promoted a favorable understanding ofissues by citizens and employees and resulted in positive

newspaper editorial and broadcast coverage.Introduced Supplier Certification/Partnering, achievingcompany vendor alliance goals for quality, cost reductions,and expansion.

8. Expand BusinessLaunched first market in the nation for major Internetservice provider; exceeded goals for all key performanceindicators.


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Collaborated on new product development, pricing, androll-outall new products met first-year distribution goals.

Polled customers to identify preferences for additionalservices; introduced add-ons that increased average ticket

sale by 7%.Added training component to repair business; demandgrew staff from one to four full-time certified instructors,adding $175,000 in revenue.

Obtained additional industry certifications, enablingorganization to offer exclusive services and capturelucrative add-on sales.

9. Attract New CustomersSourced new customers through electronic research,generating a 12% increase in active accounts.

Att t d t l f f tit ith


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Attracted top sales performers from competitors withestablished client lists, expanding active customerdatabase by more than 200%.

Offered existing customers referral incentives; programachieved a 10:1 return on investment for marketing funds.

Gained access to previously no see accounts throughintensive networking and volunteerism efforts; recentlycompleted contract negotiations with several of theseaccounts that will double personal sales production.

Analyzed promotional spending to identify ad vehiclegenerating largest new-customer response; data willenable company to increase future ROI 5% (from 3 to 8%).

10. Retain Existing CustomersIncreased customer-retention figures from 70 to 96%.

Implemented direct-mail follow-up program for new

t d t fl t 55% i i t


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customers; data reflects a 55% increase in repeatcustomers.

Boosted policy renewals from below average to top 5% inthe country.

Improved customer satisfaction ranking from #10 to #1among 12 branches.Offered creative, low-cost incentive program for repeatpurchases; program was adopted on national scale andcontributed to strongest sales growth in companys 77-year

history.Initiated direct-mail campaign for retail boutique thatincreased average number of purchases from two to fourper year.


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Strategies for presentingaccomplishments



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Begin accomplishmentstatements with powerful

action verbs


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Maximize use of strong verbs to showincreases, positive decreases, andgeneral business improvements.

Eliminate weak phrases such asresponsible for or duties included.


To convey growth, try verbs likepropelled, accelerated, rocketed,increased, drove, augmented, added,

i i d d ti i d


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maximized, and optimized.To prove a positive decrease, includeverbs such as reduced, minimized,

trimmed, slashed, and cut.Strive for diversity in your word choicesto raise quality of document and keepreaders attention.


Numbers: The Universal Language

Numbers, unlike words, are

ni ersal no matter hat thed b i idi


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universal, no matter what thereaders business idiom orcorporate culture is.

Numbers can clarify where words

can confuse.


Before:Implemented preventativemaintenance program that

improved downtime


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improved downtime.

After:

Improved production 19% andreduced assembly-line downtimefrom 7 to .5 hours per weekthrough implementation of

preventive-maintenance program.



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Include the most powerful informationrelevant to your accomplishments at the

front of sentence

Front load accomplishments


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front of sentence.It makes a reader to spot your keyaccomplishments and encourages them

to read. See the examples in next slide



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Before:Implemented Improved branchranking for sales volume to #1.


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After:

As branchs sole account

executive, improved salesproduction 42% and increasedbranch ranking from #12 to #1 in a15-branch region.


Before:Built sales to $270,000 per annum.

Increased account list to 200.


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After:

Built sales from zero-base to

$270,000 per annum.From no account list, formedrelationships with 200 activeaccounts.


Improved sales production 42%and increased companys market

share from #2 to #1

Comparison between competitors


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share from #2 to #1.

Improved sales production 42%,well above national average of 8%.

Comparison with industry average


Improved sales production 42%,the largest annual sales increase in

the companys 12 year history

Comparison with company average


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the company s 12-year history.

Improved sales production 42% ina territory that had experienced

declining sales and negligentaccount service.

Comparison with your predecessor

ROI-how quickly can you deliver?

Stands for return on investment.

Companies use to determine howi kl th i i t t i ill


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Companies use to determine howquickly their investment in you willpay for itself.


Examples of ROI

New Business Growth: Brought inmore than $300,000 in newbusiness during first six months in


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business during first six months interritory.

Existing Account Growth: Added

more than $200,000 in salesvolume among existing accounts.


Examples of ROI

Negotiated more than $300,000 invendor concessions.

R d d t t ti t 20%


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Reduced transportation costs 20%,or $95,000 per year.

Initiated action on numerous

matters, freeing consultant tomaximize client time and increasemonthly billable hours 27%.


Group like accomplishments intocategories

By grouping accomplishments by theme

and creating category headings you canbetter communicate your personal brand


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and creating category headings, you canbetter communicate your personal brandand make it easier for reader to follow yourachievements within each key critical

competency. See next 3 slides



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The CAR techniqueChallenge, Action and Result


Stands for Challenge you encountered,

the Action taken and the measurableResult from your action

CAR technique


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the Action taken, and the measurableResult from your action.

Focuses readers attention on yourskills rather than on industry in which

you performed the skills.You can also use CAR technique inplace of job description and

accomplishments under yourprofessional experience.


Example of CAR technique


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Next 10 slides highlights how

candidates have used


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candidates have usedQualifications Summarysection to

differentiate them from other

candidates



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pertaining the topics discussed herethen please email me


+91-9897068328, 9761009080

[email protected]

[email protected]


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Prepared by:


4. Professional Experience


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p y ,this category can also include non-paidinternships, full-time volunteer positions

related to your career goal.If this is the case use, the termExperience or Career Highlights ratherthan any of the terms.


FAQ

I do not have any real work experience.

Why would an employer be interestedin me?


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y p yin me?


Fear of answering salaryexpectations.

or Fear of salar negotiations in


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Contact:Anubhav Jain@ +91-9897068328,9761009080

Fear of salary negotiations in

interview.

then do ask for,an intensive training

on


AnswerIf you do not have prior paid workexperience, make sure you document

those important skills (hard and soft both)


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p ( )which employer is looking for, from otherareas of background.

Examples could be, volunteer activities,unpaid work experience, leadership ofstudent committees, extensive personal

travel etc., can all be used to provideevidence of valuable, provable skills.

Do not try to make your positions soundimpressive. Generally, employers knowwhat is involved in various jobs which

students hold during college years.F thi th t i t


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g g yFocus on things that are unique to youand those that demonstrate skill or

achievement.Focus on skills and achievements insteadof simply listing duties of job. What did you

learn or do that will make you an evenmore valuable employee? What were yourunique contributions?

Career Experience Employment Highlights Professional Record

Career Highlights Employment History Record of

ExperienceCareer History Employment Record Relevant Experience

Alternative Terms


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y p y p

Career Record Experience Work Experience

Contract Assignments Experience Highlights Work History

Employment Professional Experience Work Record

Employment

Background

Professional Highlights

EmploymentExperience

Professional History


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FAQ

All of my work experience is from part

time jobs. Does this really count to anemployer?


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employer?


AnswerYes, indeed! If you can prove you were agood employee to someone else,

employer can guess that you are likely to


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repeat success in another job.

In fact, you have learned some valuable

skills in these jobs.


RecommendationWhen writing about your past positions inyour resume, do not inflate your

responsibilities or importance, but do


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communicate the value you brought toorganization and the kind of skills you

used everyday.


Basic information which youll use

Company name

City and state (without ZIP code) whereyou were employed (not companys


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y p y ( p y

corporate headquarters)

Month and year you began employment

Month and year you left company (use theword Present if you are still employed)

Position title


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If you held more than one position at acompany, list each title followed by dates(years only) for each position.

Do not give each position equal treatmentin terms of length.

Following four templates will help youcreate your summary. Fill in the blankswith your customized information

(applicable skills, attributes, qualifications,d ) d l t th h th t


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and so on) and select the paragraph thatsays most about what you do. All

templates have impact, and you can usealmost any of them for almost anyposition.



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You can use this blank format (1) to write

your own professional summary. Seeexamples in next slide using this format


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Next 9 slides highlights howcandidates have used


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candidates have usedProfessional Experiencesection

to differentiate them from othercandidates.



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Note

Include brief descriptions of company you

have worked for.It may include information on company


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It may include information on companyincluding industry the company

represents, size and revenues if publiclyheld.

This is important if you have worked for

small, new or lesser-known firms. See thenext slide for examples



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How long is too long?Think like an advertising writer:

Be concise, but give enough data to createinterest and a desire to meet you.

T t k j b d i ti t d


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Try to keep your job descriptions to aroundfive lines.

Best strategies to improve readability oftoo-thick paragraph is to divide andconquer.

Group common ideas together, and thenintroduce them with boldfacedsubheadings.


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Before


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After


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If your most recent position is a demotion

due to corporate downsizing, unattainedtargets unusual job title confused level of


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targets, unusual job title, confused level ofresponsibility then

Here are the solutions!!


Before: From Branch Manager demoted toSales Executive

Recently demoted


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Recently demotedAfter: Eliminate dates and present information

in narrative format.


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Recently demotedAfter: Do not mention time period.

Dates have been eliminated


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Recently demotedAfter: Begin sentence with older position and mention

number of years of experience in that position


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De-emphasize currentposition by writing it at end

of job description

Demoted several months ago

Suppose you have lesser or different

responsibilities than you had in your olderposition and you want to return to a


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position, and you want to return to aposition similar to older one (say, six

months or more) then



Problem: A regional manager who was

demoted because of the acquisition of hiscompany wanted to position himself for a


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company, wanted to position himself for aregional management position like the one

he had worked in for four years. His moveto a smaller position will likely raisequestions or suspicions in a hiring

managers or recruiters mind.

Demoted from Regional Manager toPromotional Coordinator


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Solution: Title the narrative paragraph as

Management Experience, launch thedescription for the position with a series ofprior promotions elaborate on relevant


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prior promotions, elaborate on relevantduties while Regional Manager, and de-

emphasize the present position asPromotional Coordinator by placing it atthe end of the job description.



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Dates in achievement statements aredropped to draw attention away from the

time elapsed since accomplishing them.

Most recent position title soundslike a demotion, but is not

Suppose you have been promoted to a

greater responsibility and yet the title formost recent position sounded more as if


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most recent position sounded more as ifyou are demoted rather than promoted.

Then here is theSOLUTION!!


Before


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After


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To deal with any misperceptions, summarizeyour promotional history and begin your

description with words promoted,advanced, or, fast-track promotion.

Worksheet to write yourpromotion


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Difficult to understand titles

If you claim ownership to an unclear

title that does not convey the level ofyour responsibility, add a parentheticalt t t th t i d b tt f


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statement that gives reader better frameof reference.


ExampleSuppose your job title is Service Leader,Performance Improvement then to make

title clear write in parentheses:(equivalent to Vice President of Operations;


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report directly to CEO)

Suppose your job title is Service Integrator,Medical Education then to make title clearwrite in parentheses:

(equivalent to Director of Medical Education)


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suggestions, remarksetc.,

pertaining the topics discussed herethen please email me


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ANUBHAV JAIN

Mathura (U.P)

+91-9897068328, 9761009080

[email protected]

[email protected]


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5. Skills


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yand strengths.

Who should use skills section?

People:

In career transitionWith unrelated industry experience


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With limited paid experience

Having no recent work historyWho are unstable, too old, oroverqualified

With career specialization issues etc.,


If you want to know how to

impress your interviewer within

first 20-30 seconds


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Contact:Anubhav Jain@ +91-9897068328,9761009080

then do ask for,

an intensive trainingon


Abilities Key

Qualifications

Strengths

CoreC t i

Knowledge,Skill d

Summary ofQ lifi ti

Alternative terms


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Competencies Skills, andAbilities

Qualifications

Expertise Proficiency Talents


Following three-step plan let you work


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out details for your unique situation:


Step:1

Focus on three to five skill areasthesewill become your subheadings under Skills

category. Choose disciplines oroccupational areas for your subheadings


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rather than personal skills.


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Selection of your subheadings will be

driven by the types of positions you aretargeting.

Ch bh di d th t

Step:2


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Choose your subheadings words that canbe broadly interpreted, compared tospecific job titles.


After you have selected your

subheadings, develop two tofive sentences that summarizeyour experience for each

Step:3


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your experience for eachsubheading.


Next 5 slides highlights howcandidates have used Skillssection


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to differentiate them from other

candidates



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8/12/2019 Resume W

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