resume_prakash kumar
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PRAKASH KUMAR
NIL 4B, 3rd Floor, NIL Block, Malviya Nagar, New Delhi +919818446706 | [email protected] Date of Birth: 14 April’ 84
EXECUTIVE SUMMARY
Prakash is an Area Sales Manager with a leading spirits manufacturer handling retail sales with a dual focus on modern as well as general trade. He has more than 8 years of extensive experience of working in sales management areas and leading sales activities for multiple organizations.
His responsibilities entail: launch and management of new brands, stakeholder interaction for order management, vendor handling, outstanding collection, brand promotion and trade etc.
He is an alumnus of IIPM, New Delhi with a Post-Graduation in Management in Marketing & HR (Dual Specialization). He also holds a diploma in Hotel Management and Catering Technology from SCHM, Mangalore.
He has deep understanding of retail businesses in spirits industry, brand management and sales & marketing of products.
Seeking Roles:
Sales Management Product/Brand Management Trade Promotion & Management
CORE QUALIFICATIONS PGDBM (Marketing and HR - Dual specialization), IIPM, New Delhi (2005) Diploma in Hotel Management and Catering Technology, Srinivash College of Hotel Management,
Mangalore (2003) B.A., Devghar Hindi Vidya Peeth University, Devghar, Bihar (2003)
PROFESSIONAL EXPERIENCE (9 YEARS 3 MONTHS)
Organization 3 India Glycols Ltd. Duration Feb 2013 – Till DateDesignation Area Sales Manager Key Role Retail SalesResponsibilities
Responsible for Retail Sales (Modern Trade and General Trade) of V2O Vodka, Beach house Rum & Soulmate Whisky portfolios in Delhi.
Launching of New Brand V2O Vodka, Beach House Rum & Soulmate whisky in Delhi Interact with DSIIDC, DTTDC, DSCSC & DCCWS for order generation of government owned vends. Also Handling Private Vends Modern Trade for Delhi. Collection of outstanding from market. Handling the team of 5 people. Handling corporation head office department. Brand Promotion and trade Activities. Responsible for all Visibility (In-store and Outdoor) and Merchandising activities including selection and
monitoring of external agencies Competitor analysis and detailed Market study to analyze market trends Monitor Accounts, Cash Flow & Collections of company owned distributors for Credit Control Management
PRAKASH KUMAR
NIL 4B, 3rd Floor, NIL Block, Malviya Nagar, New Delhi +919818446706 | [email protected] Date of Birth: 14 April’ 84
Organization 2 United Breweries Ltd. Duration Sep 2006 – Jan 2013Designation Senior Territory Sales Executive Key Role Sr. Territory SalesResponsibilities
Manage a 21 member frontline sales team to achieve business goals Responsible for Retail Sales (Modern Trade and General Trade) of Kingfisher, Heineken and Sandpiper/Zingaro
portfolios in Delhi Interact with DSIIDC, DTTDC, DSCSC & DCCWS for order generation for government owned vends Handled HoReCa Channel and Key Accounts sales of Kingfisher and Sandpiper/Zingaro in Central & West Delhi from
Sep, 06 to Oct, 07 Oversaw successful launch of Kingfisher Draught Beer and Kingfisher Ultra Beer Identified outlets and placement norms for premium category (Kingfisher Ultra and Heineken) Responsible for designing, executing and monitoring all Brand Promotion Activities for brand building and market
development Responsible for all Visibility (In-store and Outdoor) and Merchandising activities including selection and monitoring
of external agencies Competitor analysis and detailed Market study to analyze market trends Monitor Accounts, Cash Flow & Collections of company owned distributors for Credit Control Management Building profitable relations with clients and generating repeat business through effective networking
Organization 1 Bharti Airtel Ltd. Duration Aug 2005 – Aug 2006Designation Sales Executive Key Role Corporate SalesResponsibilities
Responsible for Corporate Sales of Post-Paid cards in SME’s Interface between Company and the Client and customized plans as per the needs of clients Responsible for revenue enhancement from existing clients Identified new clients and business opportunities
KEY PROJECTS
Assistant to Mr Ravi Chaudhary, Art Director, R GRAPHICS, an advertising agency based in Delhi on a project on the effectiveness of Print Advertising campaigns on the minds of the customers
Report on National Economic Planning- a tale of sauntering elephant and hidden dragon Study on the Trade Union practices, Training and Development practices in BHEL Comparative Analysis on the Sales and Distribution of cola giants - Coca-Cola and
Pepsi
ACTIVITIES
Second rank in French, Srinivash College of Hotel Management, Mangalore First position in GK quiz, Srinivash College of Hotel Management, Mangalore