Retail 2020

Retail 2020Richard McKeating, Enterprise Architect, Tesco

1Tesco around the world530,000+ People12 Countries71bn Turnover75 millionShopping trips a week2

Not just a grocer

GM and Clothing too5

50 cities around the worldTesco.com grocery6And the Hudl

7Retail 2020

The future is already here it's just not evenly distributed

William Gibson, quoted in The Economist, December 4, 2003

Transformational tech38 yearsto reach 50m

13 years4 years12 weeks10

Digital NativesMy kids and naturally digital11

just want to shopNo mental anguish12

A world powered by CloudsTrend one: A cloud of knowledge, powered by connected devices and people

13

Blended realityThe second trend is the emergence of a seamless, blended reality worldThat cloud of connected devices and people I just described creates a seamless connection between the real world and the digital world. As our customers become more digitally savvy and connected they will want to shop in many different ways from researching products in store or online, buying them on their smartphone or PC and picking them up from store or having them delivered to home or to their workplace. As retailers we have to be able to help our customers move effortlessly between the digital world and the real world.

14PersonalisationOne size doesnt fit all15Retail 2020

Plus a change, plus c'est la mme chose16

Price17

Range18

Convenience19

Service20Retail 2020

A retail revolution fuelled by informationSelf CheckoutScan as You ShopScan as You Shop MobileCall Centre IVRKiosksHudlManned CheckoutNFC AdvertsInteractive Digital SignageDigital EntertainmentWifiRemote Banking AdviceAppsReserve & CollectLocation ServicesCommunity & EducationPhone/SMS (Tesco Mobile)Connected White Goods in the homeTV, Washing Machine, Fridge etcWebFilm/TVRadio/MusicEBooksShoppingServicesInformationReviewsAppStoreDigital ContentPaymentShoppingBankingSocialSocial MediaAugmented RealityCustomers and technology22The information revolution

Information overload

Barcode

1973

1998First mobile phone call1983

2007

2000

2013

25Product information

Read the label!26

The foundationsRDFa Mark Harrison, Cambridge Uni

Our need for digital identifiers and global data standards has never been greater. The global language of business needs an extended vocabulary; one which encompasses ever richer product information, and one which allows our customers to buy goods securely and confidently with the tap of phone or click of a mouse.

27Retail 2020

.The future is already here

Thank you for listening