retail audit presentation - vaughan mills & izod
DESCRIPTION
Retail Audit Presentation - Vaughan Mills & IZOD. Class presentationTRANSCRIPT
RETAIL AUDIT PRESENTATION
MALL & RETAIL AUDIT
Vaughn Mills Floor Plan
Mall Composition
O 200 permanent retail stores
O 17 anchors – each over 20,000 sq. ft.
O Kiosks - Carts
O No department stores
O Majority are off-price stores
O Lacoste
O Calvin Klein
O Tommy Hilfiger
O Food court – very productive!
Food Court
Bass Pro Shops (Category Killer)
Entertainment
Lucky Strike – Bowling & Food
“Tourism Status”
Marriott by Vaughan Mills
ISSUES
O Located outskirts of Toronto
O Perceived strictly as outlet mall – outdated?
O Problematic design– unaware shoppers
O Biggest competitor – Yorkdale renovating!
O Six new U.S. retailers are coming!
RECOMMENDATIONS
O Extend shuttle bus service all year round
O Renovate and Update– They are!
O Expanding on the East Side – 200,000 sq. ft.
O Adding 50 new stores
O Informative signs for shoppers
O The 6 entrances
O Parking space availability display
Future developments – Lego Land
PVH
IZOD
O With bold, colorful and energetic design,
IZOD offers modern sportswear, high-tech
golf wear, and performance wear with a
clean, youthful aesthetic
O Introduced in Canada – first store in
Vaughan Mills
O Launch date 25/Aug/2011
ISSUES
O LACK OF DIFFERENTIATION & POSITIONING
O CANNIBALIZATION
RECOMMENDATIONS
FIX THE ISSUES!
