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Retail Bar Coding Basics a Tutorial

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Page 1: Retail Barcodes

Retail Bar Coding Basics

a Tutorial

Page 2: Retail Barcodes

Is bar coding necessary?

Reasons for UPC bar codes.• Want to sell your products via retail stores.• Products are sold at checkout counters.• Product is a food item or consumer retail item.

Reasons UPC bar codes not necessary• Bar codes are only for internal use such as

inventory• Products are not sold via retail stores.• Products are not sold at checkout counters

Page 3: Retail Barcodes

History of Retail Bar Codes

• 1932 Wallace first to suggest automated checkout

• 1948 Drexel University begins research into auto ID method

• 1949 Woodland & Silver build prototype scanner.

• 1952 Patent granted Woodland & Silver for Auto ID method

• 1966 First commercial use of bar codes

• 1970 First commercial Auto ID product

• 1972 Kroger stores begin using ‘bulls-eye’ bar code

• 1973 Uniform Product Code standard adopted

• 1974 First UPC scanners commercially marketed

• 1974 First product (Wrigley Gum) UPC bar coded.

Page 4: Retail Barcodes

What is a Bar Code?

• A bar code (barcode) is similar to “Morse Code” in that they both encode character information.

• Morse Code was developed in 1935 and consists of s code based on short and long electrical impulses.

dit  1 unit of time

 dah  3 units of time

 pause between letters

 3 units of time

 pause between words

 7 units of time

Page 5: Retail Barcodes

What is a Bar Code?

Page 6: Retail Barcodes

What is a Bar Code?

CharacterValue

OddParity

EvenParity

0 0001101 0100111

1 0011001 0110011

2 0010011 0011011

3 0111101 0100001

4 0100011 0011101

5 0110001 0111001

6 0101111 0000101

7 0111011 0010001

8 0110111 0001001

9 0001011 0010111

EAN-13 Symbology Encoding

Page 7: Retail Barcodes

What is a Bar Code?

Step 1: Designate the least significant digit position as odd.

3 1 4 5 7 9 0 1 2 5 8

O E O E O E O E O E O

Step 2: Sum all the digits in the odd (o) positions

3 + 4 + 7 + 0 + 2 + 8 = 24

Step 3: Multiply the result by 3

24 * 3 = 72

Step 4: Sum all the digits in the even (E) positions.

1 + 5 + 9 + 1 + 5 = 21

Step 5: Add the result of Step 2 with the result of Step 4.

72 + 21 = 93

Step 6: Subtract from the next higher multiple of 10.

100 - 93 = 7.

In this example, the check digit is 7.

Check Character Calculation (UPC)

Page 8: Retail Barcodes

How a Bar Code Works

• Light from the scanner (laser, LED, or other) reflects off the label back to a sensor in the scanner

Page 9: Retail Barcodes

Bar Code Symbologies

• The manner in which the bars and spaces are encoded define the bar code symbology

•Codabar•Code 128•Code 3 of 0•Code 93•EAN 13•EAN 8•ISBN

•Interleaved 2 of 5•MSI / Plessey•Postal / Postnet•UPC A•UPC E•PDF-417

Page 10: Retail Barcodes

Global Trade Identification Numbers

A GTIN (Global Trade Item Number) is the EAN.UCC System identifier used for the unique identification of trade items worldwide within the EAN.UCC System.

Trade Items refers to any product or service upon which there is a need to retrieve pre-defined information; this product or service may be priced, ordered, or invoiced at any point in the supply chain.

Page 11: Retail Barcodes

Uniform Code Council & EAN

• EAN.UCC is worldwide system • EAN.UCC is comprised of member organizations (M.O.).• U.C.C. is the U.S. member organization.

EAN.UCC

M.O.M.O.

U.C.C.

Page 12: Retail Barcodes

Key Benefits

• Supports worldwide flow of trade goods and services

• Uniquely identifies trade items at all levels of packaging.

• Delivers trade item data in a consistent format and structure.

• Simplifies supply chain management.

• Employs the globally accepted and utilized EAN.UCC System

whose language is understood by the global marketplace.

Page 13: Retail Barcodes

Why GTINs?

• Allow system-to-system interaction

• Speed processes by enabling end-to-end automation

• Lower costs, while reducing errors

• Reduce the risk of system incompatibility

• Protect technology investments by removing the limitations

of closed, proprietary systems and solutions

• Enable the optimization of supply chain management

practices

• Eliminate supply chain roadblocks and bottlenecks

Page 14: Retail Barcodes

Data Structures

1 2 3 4 5 6 7 8 9 10 11 12 13 14

UCC-12 (UPC) 0 0 D D D D D D D D D D D C

EAN/UCC-13 0 D D D D D D D D D D D D C

EAN/UCC-8 0 0 0 0 0 0 D D D D D D D C

EAN/UCC-14 D D D D D D D D D D D D D D

0 = leading zero; D = digit, C = check digit

A GTIN has a 14-digit data structure though its data carrier (bar code) may contain only 12-digits (the U.P.C.), 13-digits (EAN-13) or 8-digits (EAN-8). The GTIN is defined as a 14-digit number to accommodate all the different structures.

Page 15: Retail Barcodes

Bar code labels

EAN-13

• International business• Sell to national chains

UPC-A

• local business

Page 16: Retail Barcodes

Outsource?

Outsource• Large quantities• Special materials• Color, coated, durable• Large budget• High quality,

hardware verifier required

Do it yourself• Small quantities• Std. paper labels• B/W, stock labels• Small/No budget• Reasonable quality,

standard scanner verification

Page 17: Retail Barcodes

UPC Bar Codes

• Used in US markets• 1st 6 digits are company

prefix• Next 5 digits are trade

item number• Last digit is calculated

check digit

Page 18: Retail Barcodes

EAN-13 Bar Codes

• EAN-13 bar codes used in European markets

• Leading zero affixed to 6-dit company prefix

• Next 5-digits are trade item number

• Last digit is check digit

Page 19: Retail Barcodes

EAN/UCC-128 Bar Codes

• Used for cases and bulk quantities

• Can include other info such as weight and quantity

Page 20: Retail Barcodes

Compliance Labeling

9061414

1 0001

0 c1000 item

container

7061414

1 0001

0 c 250 item box

5061414

1 0001

0 c 25 item pkg

0061414

1 0001

0 cSingle

item Indicator

DigitCompany

PrefixItem

Number

ITF-14

Page 21: Retail Barcodes

ITF-14 Bar Codes

Used for shipping containers

1 0 6 1 4 1 4 1 0 0 0 4 1 5

Page 22: Retail Barcodes

U.C.C Membership?

Membership• Manufacturer• Large business• Multiple products• uc-council.org

• $500/yr+

Alternative• Reseller• Small Business• Single product• www.aureamedia.com

• $25/yr

Page 23: Retail Barcodes

Radio Frequency ID Tags

• Fast, Reliable

• No contact required

• Company assets

• Apparel, luggage, laundry

• People, livestock, or pets

• High value electronics such as computers, TVs, camcorders

• Books, DVD’s, Games

RFID tags are thumbnail sized devices that emit a radio frequency and can be attached to a wide range of products. pallets or cases of product

Page 24: Retail Barcodes

RFID Technology

Page 25: Retail Barcodes

RFID Applications

Page 26: Retail Barcodes

Summary

• Your POS solution’s success is dependant on a good barcode label / Automatic Data Capture solution.