Retail Beverage Council

Educational Seminar & Trade Show

Exhibit Registration

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The Retail Beverage Council Educational Seminar & Trade Show is open to everyone in Florida’s alcohol beverage industry. This year’s meeting will once again take place in conjunction with the Florida Retail Federation’s Annual Meeting.

Buyers and owners representing every type of alcohol beverage retailer will be in attendance. Retail participants will include representatives from the independent market (on and off-premise accounts), buying groups, ABC Fine Wine & Spirits, Winn-Dixie Stores, Walgreens, Publix Super Markets, and Sweetbay/Kash ‘n Karry. We encourage exhibitors to feature holiday packaging, show deals, and the latest in alcohol beverage products and services. Product samples and tastings are permitted and encouraged. Retailers attending the trade show can be eligible for cash drawings totaling $1,000.

Renaissance World Golf Village ResortThe Renaissance World Golf Village Resort, featuring newly renovated contemporary Asian-style guest rooms, is the “Official Resort of the World Golf Hall of Fame” and a member of Golf Digest’s Top 75 Golf Resorts, and Conde Nast’s Top 100 Golf Resorts lists. This is a gorgeous property & will be the ideal setting for our event. Experience true luxury at the low room rate of $149, including resort fee.

In addition to RBC’s Trade Show, you are invited to participate in our business sessions and workshops offering the latest in regulatory and legislative issues affecting Florida’s alcohol beverage industry. Florida’s retailers and industry professionals will share new marketing ideas with business session and workshop participants. See inside for registration & hotel reservation details.

Your Registration Fee Covers it all!Exhibit Space in RBC’s Industry Trade ShowEducational Seminar & WorkshopsBreakfasts & Luncheons Receptions & Dinners

RBC Event Like No Other

Special Appreciation to the Following RBC Educational Seminar & Trade Show Sponsors:

October 14-16

Renaissance World Golf Village Resort

500 South Legacy TrailSt. Augustine, FL 32092

Wine & Spirits Tastings Hospitality Suites

RBC Golf TournamentNetworking Opportunities with Retailers, State Regulators & State Officials

2012 RBC Educational Seminar & Trade ShowOctober 14-16 u Renaissance World Golf Village Resort, St. Augustine, FL

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EXHIBIT Registration Fee: $600 ($239 per additional person)*

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register on-line at www.frf.org/rbc

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RESERVE YOUR ROOMHotel Reservations ($149/night) must be made directly with the Renaissance World Golf Village Resort - online by going to the RBC registration web page, www.frf.org/rbc, and clicking the hotel reservation link - or by calling 888-789-3090 and asking for the FRF/Retail Beverage Council Room Block. 72-hour cancellation required on room reservations.

REGISTER FOR RBC SEMINAR & TRADE SHOWYou may register for the RBC Educational Seminar & Trade show online at www.frf.org/rbc, or by completing this form including payment information or check made payable to the Retail Beverage Council and,

Mail to:Retail Beverage Council of the Florida Retail Federation227 S. Adams St, Tallahassee, Florida 32301

or Fax to: (850) 561-6625

*Payment must accompany registration. If canceled prior to October 1, registration fee will be refunded, less $25 processing fee. Transfer of registration may be made without fee.

For further information or questions, please contact Sherry Whitney at (888) FL-RETAIL (357-3824), or sherry@frf.org.

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Retailers will take advantage of Trade Show Deals!RBC Trade Show attendees will sample various product lines from the major producers. Suppliers and distributors will be highlighting holiday packaging, offering TRADE SHOW DEALS, and exhibiting the latest in alcohol beverage products and services. Retailers will also be eligible to enter cash drawings totaling $1,000.

Exhibit registration fee of $600 includes an 8’ x 10’ booth, a 6’ draped table with 2 chairs & waste basket, and a booth identification sign, and entry for one person to all events ($239 for each additional participant). Events include all business and social functions for one attendee, throughout the conference. Network with the leaders in the retail market, and learn about the latest in the industry, and what the trendsetters are predicting.

King & Bear Golf Course at the World Golf Village Resort

Don Doran, Luxco Spirited Brands, winner of RBC’s Supplier of the Year Award for 2011, greets RBC Board member Lawrence Selph of Sweetbay Liquors.

Action taking place on RBC Trade Show floor

Scott Dick visiting with the folks from Bacardi USA, Inc.