We Value your time…...

ROHAN V RANADE

PGDM– 1409

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GAP

Things we do

Create value added services and engage both the married and unmarried women.

Make their daily life easier with these services.

Help these women save relatively more time.

Develop personal relation with the targeted consumer.

Sell variety of merchandise.

Purchase products from wholeseller in a large quantity and sell to the customer at a margin.

Serve as a last link fin the chain of the distribution from the producer to the consumer.

Standardizing and grading of goods in such a way that they are accepted by the consumer.

Make arrangement for delivery of goods to the consumer.

Provide information about the new product

Make arrangement for the replacement of the goods when a customer complains.

NEED-GAP Analysis

Reasons for choosing the Retail Idea Retail Offerings Service Attributes Strategies to create competitive advantage

Be the first retail store to provide day

care services for kids and elderly, nursery

for toddlers & a unisex salon.

Increase the customer base by providing

these services.

Providing such services with the aim of

increasing the footfall and thereby in-

creasing the chances of better sales.

The retail store would sell variety of mer-

chandize, provide day care facilities for

kids and elderly, nursery for toddler and

a unisex salon adding more revenue

streams for the store.

Help the customer mitigate with their

daily routine in a better way with the

help of these services.

Grocery

Apparel & Fashion

Furniture

Cosmetics

Toys & games

Sports

Footwear

Home Entertainment Items

Major appliances

Gardening Supplies

Home Accessories

Books

Eye Care

Jewelry & Watches

Pets

Personal & Health Care Products

Building & Hardware Supplies

Increase footfall by providing day care service

and nursery for the children of the customers.

Provide nursery & play Group facili-

ties to the kids of the customer.

Provide Day Care facilities for the kids

or the aged parents of the customer.

Salon Services for the customers would help

increase the customer base.

Provide these services to the customers at an

affordable price and help customer save a lot

of time in the end.

Help customer get a fresh and trendy

look by treating them in the salon

and recommend a few beauty tips.

Name- Gloria Nicholas

Age– 28 years

Marital Status– Married

Work– Service In a Corporate

Gloria needs a nursery and a day care cen-

ter for her two kids. She also buys vegetables, milk

on a daily basis and some other products for daily

domestic purpose. Gloria wants to save time by

shopping while taking her children back home from

the same place, thereby saving the transition time.

Gloria feels that saving an hour and a half on a dai-

ly basis will increase her productivity, save energy

& cost.

Name– Keira Knightley

Age– 22 years

Marital Status– Single

Work– Student

Keira is a student, pursing bachelors degree.

She visits a salon once in a week for doing her eyebrows,

Spa and once in a month for a body massage and a few

other services. She would be delighted if her salon and

shopping center are in the same place. She even likes to

wear trendy clothes so she can perhaps check the fresh

stock available in the store on a weekly basis and craft

her look accordingly. In case of a long queue in the salon

she can also utilize the time buying a few products for

her daily use.

Name- Johnny Depp

Age– 35 years

Marital Status– Married

Work– Business

Johnny runs a private business. He barely stays at home.

Whenever he is away from his home, he gets anxious and

feels concerned for his old parents. He is looking for a day

care center which will take better care of his parents so that

he can concentrate on his work without worrying about them.

He would be delighted if he could help his wife by shopping

for goods required for daily chores while he visits the store to

either drop or pick up his parents.

BUYER PERSONAS

Customer Experience Journey Map

Customer 1

Corporate Service

Customer 2

Student

Feels worried about his/her

children and also has to allot

time for Shopping everyday.

Starts the search for a day care

center nearby a shopping center.

Drops his/her kids to our retail

store for day care and leaves for

his/her work.

Returns from the work , reaches

the retail store to pick up the

kids.

Shops for his/.her daily require-

ments . Leaves for home With

His/her kids.

Desires to look trendy and

takes a lot of care of the body

and health.

Plans to get a hair cut, oil mas-

sage, hair wash, face clean up.

Plans to buy trendy clothes,

footwear which suits the per-

sonality or the look.

Starts the search for a place

where he can fulfill both the

needs.

Zero’s down on our store , pur-

chases new clothes, avails the sa-

lon services .

Customers

Customer Relationship

Ch

ann

els

Costs

Key partners

Use of Social Media, News-

letters, Hand Written Letters,

Birthday Greetings, Follow Ups

on mails & Calls, Feedbacks.

Men & Women in the

Age group Of 18-50

years.

In Store, Blogs,

Websites, Mobile

Wholesalers, Dis-

tributors, Employ-

ees.

In Store

Websites, Mobile

In Store

Websites, Mobile

Capital Expense for Day

Care facilities, nursery and

a salon.

Additional employees

Value added services (Salon,

Nursery, Day Care Center.

Saves customers time.