retail clothing - health & wellness marketing proposal
TRANSCRIPT
Retail Clothing &Healthy LivingConnecting Major Clothing Retailers and Health and Wellness Providers
- Michael DeHart
Distain for Buying Clothes Negative Self Image
Overweight Out of shape Not healthy
Poor Health Illness Disability Addiction
Need to be Healthy Diet
Tracking food intake Weight Watchers?
Exercise Track daily activity Join a gym Get encouragement
What If? The clothing retailer supported me?
Incentivize clothing purchase? Discounted fitness apparel Discounted fitness shoes
Offer exchange if/when the clothes get too big!
The retailer encouraged healthy lifestyle? Join with Weight Watchers – to promote “The
Best You” Offer discounts to gyms
Customer Reaction This Company Cares About Me Return to Check Offers Login to Website to Track Health Trade Big Clothes for Smaller Size
While here, get a new pair of jeans Check other items in the clothing and
home department
Retailer Benefits Increased Customer Traffic Increased Recognition More Customer Data
Track purchases with loyalty card Gather data from health and wellness site
Greater Community Approval Increased Goodwill
Donate returned items to charities Sponsor health and wellness events