retail in the cloud - risk, opportunity & vision

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Retail in the cloud Risk, Opportunity & Vision Samuel Yeats CEO, UltraServe @samuelyeats

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AWS Summit Sydney - presentation by Samuel Yeats, CEO Ultra Serve Discussing the risks, opportunities for online retailers as well as considering the potential for new cost models.

TRANSCRIPT

Page 1: Retail in the cloud - Risk, Opportunity & Vision

Retail in the cloudRisk, Opportunity & Vision

Samuel YeatsCEO, UltraServe@samuelyeats

Page 2: Retail in the cloud - Risk, Opportunity & Vision
Page 3: Retail in the cloud - Risk, Opportunity & Vision
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the next 6.5%massive opportunity for everyone!

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Cost of site outage or breach

Competitor Infiltration Brand Damage Management Distraction

Damage with Investors Employee Productivity Lost PPC

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Cost of missed opportunities

Page 8: Retail in the cloud - Risk, Opportunity & Vision

Checklist fore-commerce projects

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1Communicate.Marketers need to communicate to IT.

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2Be ready.Document roles & responsibilities.Drill scenarios.

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Be resilient.Build to tolerate failure

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Automate.Load and pen test every code release.

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5Scale.Know your limits, ready yourself to scale.

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Fail gracefully.Turn failure into success

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Eliminate.Any payment data.

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8Minimise.Personal Information storage

Page 23: Retail in the cloud - Risk, Opportunity & Vision

9Log.Log, monitor and analyse activity. Learn from it.

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Cost optimisation. Understand your cloud costs and align to outcomes.

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Collective efficiencies.Partner to leverage scale and experience

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Extension to your team

Page 27: Retail in the cloud - Risk, Opportunity & Vision

Your focus:● Customer experience● Great product● Innovating

Our focus:● Provide 24x7 monitoring● Keeping site up secure & fast● Applying collective

efficiencies & learnings

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Outcome based pricing.A fresh model for cloud consumption

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= 100 orders

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!= 200 Orders

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Fee model1. Choose a success metric2. Agree on a platform architecture3. Adjustable premium for code performance

We’re accountable for● Keeping site up, secure and fast● Business continuity● Ongoing efficiencies

Page 32: Retail in the cloud - Risk, Opportunity & Vision

Thank-you

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ultraserve.com.au@samuelyeats