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CCEP Focuses on Front-Line and Our Customers RETAIL INDUSTRY AWARDS HELPING TO DRIVE GROWTH IN THE CONVENIENCE CHANNEL CCEP SALES TEAM

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Page 1: RETAIL INDUSTRY AWARDS HELPING TO DRIVE …...CCEP Focuses on Front-Line and Our Customers RETAIL INDUSTRY AWARDS HELPING TO DRIVE GROWTH IN THE CONVENIENCE CHANNEL CCEP SALES TEAMIN

CCEP Focuses on Front-Line and Our Customers

RETAIL INDUSTRY AWARDS

HELPING TO DRIVE GROWTH IN THE CONVENIENCE CHANNEL

CCEP SALES TEAM

Page 2: RETAIL INDUSTRY AWARDS HELPING TO DRIVE …...CCEP Focuses on Front-Line and Our Customers RETAIL INDUSTRY AWARDS HELPING TO DRIVE GROWTH IN THE CONVENIENCE CHANNEL CCEP SALES TEAMIN

IN 2017 CCEP REVEALED A CLEAR PLAN…

MORE

TRANSACTIONS GREAT

EXPERIENCE REDUCE

SUGAR

OUR GOALS

OUR STRATEGIES

INVESTING

IN OUR PORTFOLIO

STEP CHANGING OUR

FRONTLINE &

EXECUTIONAL CAPACITY

STRENGTHENING OUR

EQUIPMENT OFFER

AND WE’RE INVESTING TO MAKE IT HAPPEN…

Page 3: RETAIL INDUSTRY AWARDS HELPING TO DRIVE …...CCEP Focuses on Front-Line and Our Customers RETAIL INDUSTRY AWARDS HELPING TO DRIVE GROWTH IN THE CONVENIENCE CHANNEL CCEP SALES TEAMIN

WE HAVE INVESTED IN OUR FIELD SALES TEAM TO SUPPORT

MORE CUSTOMERS IN THE CONVENIENCE CHANNEL

WE HAVE AN UPWEIGHTED

CUSTOMER HUB CALL

CENTRE ON HAND TO OFFER

SUPPORT TO CUSTOMERS

IN 2018 WE ARE ON TRACK

TO MAKE 750,000 FIELD

SALES VISITS – TRIPLE LAST

YEAR

WE HAVE A NEW TRADE

WEBSITE PROVIDING

VIRTUAL SUPPORT TO

CUSTOMERS

MORE FIELD SALES

VISITS NEW CUSTOMER HUB NEW TRADE WEBSITE

Page 4: RETAIL INDUSTRY AWARDS HELPING TO DRIVE …...CCEP Focuses on Front-Line and Our Customers RETAIL INDUSTRY AWARDS HELPING TO DRIVE GROWTH IN THE CONVENIENCE CHANNEL CCEP SALES TEAMIN

OUR NEW IPAD TECHNOLOGY

DELIVERS AN ENHANCED

CUSTOMER EXPERIENCE BY

SHARING CATEGORY

INSIGHTS, MARKET

INFORMATION AND BRAND

DATA TO HELP MAKE

INFORMED CHOICES. WE HAVE

ALSO DIGITALISED

EQUIPMENT CONTRACTS TO

SPEED UP PROCESS.

WE HAVE INVESTED IN EQUIPMENT AND TECHNOLOGY TO

ENHANCE THE CUSTOMER & SHOPPER EXPERIENCE

WE WILL PLACE 25,000 PIECES

OF LOW ENERGY CHILLER

EQUIPMENT IN 2018 – 40% UP

ON LAST YEAR

OUR DIGITAL TECHNOLOGY

ALLOWS CCEP PRODUCTS TO

BE TO BE ADDED TO THE

CUSTOMERS NEXT DELIVERY

FROM THEIR ROUTE TO

MARKET. CUSTOMERS

THEREFORE HAVE THE

CONFIDENCE & KNOWLEDGE

THAT THEIR NEW PRODUCTS

ARE ON THE WAY ONCE ORDER

HAS BEEN CONFIRMED

EQUIPMENT IPAD TECHNOLOGY FOR

STORE VISITS ADD TO ORDER CAPABILITY

Page 5: RETAIL INDUSTRY AWARDS HELPING TO DRIVE …...CCEP Focuses on Front-Line and Our Customers RETAIL INDUSTRY AWARDS HELPING TO DRIVE GROWTH IN THE CONVENIENCE CHANNEL CCEP SALES TEAMIN

WE SUPPORT RETAILERS WITH CATEGORY,

MERCHANDISING AND LEGISLATIVE ADVICE

Page 6: RETAIL INDUSTRY AWARDS HELPING TO DRIVE …...CCEP Focuses on Front-Line and Our Customers RETAIL INDUSTRY AWARDS HELPING TO DRIVE GROWTH IN THE CONVENIENCE CHANNEL CCEP SALES TEAMIN

AND ARE LEADING THE SUSTAINABLE PACKAGING

CONVERSATION WITH RETAILERS

Page 7: RETAIL INDUSTRY AWARDS HELPING TO DRIVE …...CCEP Focuses on Front-Line and Our Customers RETAIL INDUSTRY AWARDS HELPING TO DRIVE GROWTH IN THE CONVENIENCE CHANNEL CCEP SALES TEAMIN

CCEP OFFERS THREE OF THE TOP FOUR COLA BRANDS IN GB

COCA-COLA CLASSIC IS THE GB’S NO.1 COLA BRAND*

DIET COKE IS GB’S NO.1 SUGAR FREE COLA BRAND*

COCA-COLA ZERO SUGAR IS GB’S FASTEST GROWING COLA

BRAND*

THESE THREE BRANDS FALL IN THE TOP FOUR COLA

BRANDS IN GB*

70% OF COLA VALUE SALES IN THE CONVENIENCE CHANNEL COME FROM THESE

THREE BRANDS*

*Source: Nielsen total market MAT value w/e 31.12.17

**Source: Nielsen Impulse MAT value w/e 31.12.17

Page 9: RETAIL INDUSTRY AWARDS HELPING TO DRIVE …...CCEP Focuses on Front-Line and Our Customers RETAIL INDUSTRY AWARDS HELPING TO DRIVE GROWTH IN THE CONVENIENCE CHANNEL CCEP SALES TEAMIN

WE CONTINUE TO ENERGISE OUR LEADING BRANDS

IN 2017 IN A YEAR WITH NO

SPORTING EVENT WE LOOKED

TO OWN THE SUMMER WITH

HIGH IMPACT ON PACK

DRIVEN BY A NEW TWIST

BOTTLE, BEST EVER TASTE AND

HALLOWEEN ACTIVATIONS,

FANTA IS UP 14%*

NEW SKITTLE SHAPED BOTTLE

AND £6M MARKETING CAMPAIGN

HAS RESULTED IN VALUE &

VOLUME GROWTH IN

CONVENIENCE**

Source: Nielsen total market MAT value w/e 31.12.17

**Source: Nielsen Impulse MAT value w/e 31.12.17

Page 10: RETAIL INDUSTRY AWARDS HELPING TO DRIVE …...CCEP Focuses on Front-Line and Our Customers RETAIL INDUSTRY AWARDS HELPING TO DRIVE GROWTH IN THE CONVENIENCE CHANNEL CCEP SALES TEAMIN

OUR 2018 INNOVATION IS IN RESPONSE TO KEY CONSUMER

TRENDS – OVER £30M INVESTMENT TO DATE

Page 11: RETAIL INDUSTRY AWARDS HELPING TO DRIVE …...CCEP Focuses on Front-Line and Our Customers RETAIL INDUSTRY AWARDS HELPING TO DRIVE GROWTH IN THE CONVENIENCE CHANNEL CCEP SALES TEAMIN

RETAILER TESTIMONALS ABOUT CCEP SALES REPS

For a busy CTN, a third of my takings are from the soft drinks category. My rep

advised with insights on her iPad how placing a CCEP cooler in a high footfall

location will help drive my sales by 21% and that is what has happened. The new add

to order service linked to my preferred wholesaler has also introduced me to the

latest NPD which is proving popular with customers. I feel Coke are at the top of their

game, I am getting the best advice, support, I’m being listened to.

I previously managed a Kwik fit tyres outlet and knew very little about soft drinks

and retail. My Coke rep invested time to educate me on Soft drinks, providing

insights and questioning me on space allocation in my store. My range has been

transformed, visibility enhanced and even my Costcutter BDM was keen to

understand who I had been working with because they were impressed. My rep

was quick to understand the dynamics of my store and provide valuable business

advice which has been incredibly helpful.

Mr Sanullah

Patel, 3D News

Sukhvinder Singh,

Costcutter

Page 12: RETAIL INDUSTRY AWARDS HELPING TO DRIVE …...CCEP Focuses on Front-Line and Our Customers RETAIL INDUSTRY AWARDS HELPING TO DRIVE GROWTH IN THE CONVENIENCE CHANNEL CCEP SALES TEAMIN

CCEP FIELD SALES SUMMARY

NEW IPAD TECHNOLOGY IS ENHANCING THE

CUSTOMER EXPERIENCE AND DELIVERING AN

ADD TO ORDER SERVICE

STORE VISITS DELIVER MORE THAT JUST

STOCKING ADVICE, CUSTOMER TEAMS ARE

ABLE TO SUPPORT ON WIDER MARKET &

REGULATIVE SUBJECT MATTERS

2018 ARE ON TRACK TO MAKE 750,000 FIELD

SALES VISITS – TRIPLE LAST YEAR AND PLACE

40% MORE PIECE OF EQUIPMENT

CCEP BRANDS AND INNOVATION DELIVERED AN

ADDITIONAL £80M RSV IN 2017, DRIVING

GROWTH FOR OUR CUSTOMERS

ADVANCMENT IN EQUIPMENT & TECHNOLOGY INCREASED CUSTOMER SUPPORT

CATEGORY ADVICE AND ISSUES LEADERSHIP INVESTMENT IN BRANDS AND INNOVATION

Source: Nielsen total market MAT value w/e 31.12.17