retail insights and opportunities
DESCRIPTION
Assignment 2 for A Crash Course in Creativity (Valerie Lee)TRANSCRIPT
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Retail Insights and
Opportunities
Valerie Lee
October 30, 2012
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What drew me into Levi’s
30% off women’s jeans sale sign outside store
Open doors invite you to enter
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What did I miss before?
Levi’s store has a very “industrial” feel
Dark brown wooden floors add a natural touch
Low ceilings make store feel more intimate
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Hidden opportunities
Mannequins should wear more colorful denim
Display clothing on brown wooden tables instead of gray
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What drew me into Shirokiya
The expansive glass doors
The name in cursive font suggests that Shirokiya is no ordinary store
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Hidden opportunities
The entrance opens into a mishmash of items
Too much white (floors, walls, ceiling)
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What drew me into Apple
Sheer number of people generates excitement
The iconic Apple logo conveys modernity
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What did I miss before?
Tall black columns display amoving image of an iPhone 5
Store is crowded with merchandise but this is a plus
Each salesperson carries a handheld cash register
You can try out a computer foras long as you wish
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What drew me into Ho’ala
Store feels like you’re entering an island spa
Brown wood and rocks at entrance convey natural feel
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Hidden opportunities
Display items need to be more brightly lit
Too many products clutter up display window
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What drew me into Sephora
All-glass exterior shows how vast the store is
Sheer number of women convey popularity of store
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Hidden opportunities
Black and white environment felt too stark
Store experience felt overwhelming (too many items)