About the Presenters..

KARTIK50

VISHAL35

PREM46

PRAVIN37

“ Every format has its own set of customers. As urban India’s wealth grows, customers will move from one segment to another and, hopefully, from one of our formats to another."

- The managing director of Trent, one of the biggest names in India’s retailing industry explains segmentation in India

Increase in Global Textile & Apparel Trade

Apparel: Online Indian Consumers Loved The Most

The fascination towards apparel among online users comes as no surprise, as the category was marked as one of the fastest growing e-commerce industry in India back in August 2014.

The emergence of Zovi, Myntra, Jabaong and many more local players compliment the commendable growth.

Days are gone when e-commerce industry in India used to be treated like a ‘man-with-a-plastic-bag’ who wants to touch and feel each and everything personally before reaching to his pocket.

A latest report from Google India reveals that Indian consumers’ confidence in online shopping recorded 128% growth in 2012 compared to mere 40% in 2011.

While in E-Commerce Industry...

E-Commerce Industry in India

“FOR THE COMPLETE MAN”

WHAT WE ARE

NAME RAYMOND INDUSTRY LTD.

Founded 1925

Key person GAUTAM SINGHANIA (M.D & CEO)

Products fabrics, garments, designer wear, denim, cosmetics engineering files & tools, prophylactics and air charter services

REVENUE RS. 1,081.36 crore

MAIN BRANDS 6 OWN AND 4 LICENCING

OUR REACH

Raymond holdings ltd.700 stores

200 cities

Overseas 39 stores

19 types of product

Export in 55 countries

60% market share

2008

1993 NICHE MARKET

1996 1998

2007 2000

CONCENTRATE DIVERSIFICATION

OUR MERCHANDISE

Man• Blazer And

Formals• Casual

Woman• Casual• Formals

Others

• Footwear • Sunglasses• Tie • Deodorants

656 Multi-Brand Outlets (MBO)

50 Exclusive Brand outlets (EBO)

565 Raymond shop

Park avenue reach

Slab Name Annual purchase % Points Validity of points

Silver 0-6,000 2 points for every Rs.100For a period of 365 days from the date of purchase

Gold 6,000-14,000 3 points for every Rs.100For a period of 365 days from the date of purchase

Platinum >14,000 4 points for every Rs.100For a period of 365 days from the date of purchase

Apparel Brands Of madura fashion & lifestyle

(aditya birla nova group)

• Louie Philippe• Peter England • Allen Solly• Van Heusen• People• Linen Club

Van huesen

• Established in 1881• Founded by Moses Philips• Invented worlds first collar shirt in 1919• It entered Indian market in 1990• Turn over of 850 crore in 2012• Deepika padukone & John Abraham • Gift card

Product Range• Mens • Van Heusen shirt Trousers blazers

• Van Heusen Sports shirt t shirt jeans chinos

• V. Dot Shirt Trousers Jackets

• Add onns : belts , sunglass, wallets, shoes,

tie, socks, etc

Womens

Van Heusen• Shirts • Trousers• Tops • One piece• Foot wear• Hand bags • Belts• Clutches• Sunglasses

Distribution centers

• More Than 1300+ Exclusive Business Outlets India• More Than 300+ Departmental Stores Like

Lifestyle, Stopper Stop, Pantaloon Etc.• Trendin.Com For On Line Shopping• Exclusive Van Heusen Women's Store With

Complete Product Range.• Availabe on online stores like myntra, flipkart etc.

Customer loyalty program

• Power club It is a membership and rewards programs for loyal customer

3 levels of membership

• You earn 7 points for every RS100 spentGold

• You earn 5 points for every Rs 100 spentsilver

• You earn 3 points for every RS 100 spentclassic

“Fashion for corporate “

“Most fashionable professional” campaign on linkedIn

• Login through your linked in credentials.• month-long campaign• users were able to nominate up to 10 connections from their

network• Top 10 nominate people will get voucher worth 25k • And those who participated in this campaign will get

voucher worth RS 500

Result of such campaign

• Reach of over 1.5 million LinkedIn users. • significant brand awareness• media buzz that it generated to amplify the Van Heusen

brand voice• Elected as Top 8 innovative LinkedIn Marketing campaigns

across the world.(mashable.com)

Swot analysis

Strength

• Premium life style brand for all• World largest seller• Brand awareness• Top celebrities have endorsed• Wide product range• Huge network•Boldness

Weekness

• Not made a mark in accessories segment• Only target below high end customer

Threats

• From other international brand• Local players • Other brand coming up with new pattern•Tough competition in accessory category

Opportunities

• Expand by getting into sport wear category• Traditional wear category

Park avenue Being human Van heusen

PriceMedium High Medium

Range Restricted to one range Wide range

avaibility Available in all medium size mall

Only available in big malls Available in all medium & large size mall

Market shareLow Low high

Loyalty programnormal loyalty program No loyalty program Normal loyalty program

Gift cardNo No No

About Being Human

Association of The Salman Khan

Foundation and Mandhana Industries.

Clothing line with a heart.

The brand was launched in 2012 in

Europe

Product Range

• Apparels• Accessories• Footwear

No. of outlets and Distribution centers

Being Human Clothing is available in more than 14

countries:

• Bahrain, Belgium, Dammam, Doha, France, India,

Jeddah, Jordan, Kuwait, Oman, Pakistan, Riyadh, Spain

and UAE

300 retail and 7 online selling points worldwide including

120 retail and 4 online selling points in India.

Turnover

• The company reported a

Turnover of 145 crores in 2013 – 2014.

• International sales account for 50% of total

turnover.

• The company is expecting 60% growth in

turnover in next 3 years.

SWOT

Internal strength Internal weakness

Strong Brand Name Pricing

Quality of the product

Association with various other brands and BEING an NGO itself.

SWOT

External opportunities External threats

Faster market growth

Add complimentary products Competitors

Add product line

Park avenue Being human Van heusen

PriceMedium High Medium

Range

Wide rangeRestricted to one range Wide range

Availability Available in all medium size mall

Only available in big malls Available in all medium & large size mall

Market shareLow Low high

Loyalty programnormal loyalty program No loyalty program Normal loyalty program

Comparison

Summary

Indian Apparel Industry has carved out a niche in the global markets and earned a reputation for its durability, quality and beauty.

Changing consumer preferences - buying branded apparel and fashion accessories

Major boom in retail industry People shopping at department and discount stores

Shopping malls With rising disposable incomes

Government policy focused on fast-track textile export growth

Thank You