RETAIL MARKETING

STAND-ALONE STORE:-

NAME:- DEEPALI SHIRGAONKARROLL NO:- 2

COLLEGE:- TOLANI COLLEGE OF COMMERCE

INTRODUCTION• The Raymond Group was incorporated in 1925 and

within a span of a few years, transformed from being an Indian textile major to a global conglomerate.

• The company is led by CEO Gautam Hari Singhania, great-grandson of the company founder.

• The Raymond Shop has been a pioneer in organized retailing in the country starting around five decades ago.

• The Raymond Group also has an expansive retail presence established through the exclusive chain of 'The Raymond Shop' and stand-alone brand stores.

MARKETING MIX- 4P’S• PRODUCT :- Raymond under it has different brand of shirting

and suitings :Raymond finely crafted garments, ,Manzoni, Park Avenue, Parx, Be, Zapp! And Notting Hill.•PLACE:- Raymond reaches its customers through The Raymond Shop and through exclusive outlets. It now has 548 stores in prime locations, in over 196 cities in india.Their overseas network spans 36 stores in 15 plus cities across the Middle East, Saudi Arabia, Sri Lanka and Bangladesh.

• PRICE:- Raymond doesn’t believe price

reductions alone can draw more people to its stores or boost sales.. Raymond does its pricing according to market situation and customer behavior.

• PROMOTION:- Raymond indulges heavily in promoting its

brands. Most of the advertisement shows relationship between a father and a son-in-law, between a father and a daughter, father and son.

PURCHASE DECISION OF CONSUMER

• Committed to supplying high quality products and superior service to the customers. 

• Believe in the individual, and that shared values and common purpose provide the basis of teamwork.

•  Value the franchisers and share with the principles the objectives of enhancing the image and success of the products.

• Believe in optimizing the profitability in a manner consistent with the values.

• Believe in conducting the business activities with integrity. 

STRATEGIES RELATED TO BRAND

• To make their brand strong, Raymond used the promotional strategy of using relationship of human beings.

• Raymond used the positioning strategy by positioning its products in middle upper class and upper class population.

• To attract the customers Raymond used a proper window displaying method so that customers looking at it can come and in this way they used the sales strategy to increase their sales.

• Raymond through its advertising as won over the hearts of the millions and millions customers. The one tagline which was introduced in 1992 “THE COMPLETE MAN” is still there in people’s mind and heart.

BRAND IMAGE OF RAYMOND

• Raymond has created its brand image through advertising which make sentiments and attraction in customers mind.

• Raymond also provide clothes to all level of population like professionals, kids etc.

• Trust, Excellence, Quality, these are some of the abiding values that have been associated with Raymond over the years.

• Different brands of Raymond includes park avenue, parx, zapp!, Be, Notting Hill.etc

ACHIEVEMENTS• The business world MOST RESPECTED COMPANY

AWARD 2011 in the Apparel and Textile category.• Raymond has been ranked 20th in THE BRAND TRUST

REPORT, INDIA STUDY 2011.• IMAGES FASHION AWARD 2009 –MOST ADMIRED

TEXTILE BRAND OF THE YEAR.• Raymond Retail has won the 'Most Innovative Retailer

of the Year 2012' from 10th National Franchising and Retail Industry Awards.

GLOBAL RETAILING MAKING•  Raymond Ltd. – through its deft strategies today

commands a 60% market share in suiting in India. Not only this, it has too expanded its footprints in 55 countries across the globe.

• Raymond has grown at a tremendous pace. It has made the most of the global opportunities while aggressively expanding its domestic business

• Raymond export products to over 55 countries including US, Canada, Europe, Japan and the Middle East.

• With a capacity of 33 million metres in wool & wool-blended fabrics, Raymond is probably the largest fully integrated manufacturers of worsted suiting in the world. 

CONCLUSION• Raymond’s emerged as a undisputed market leader in

the garment industry.• Raymond showrooms are well managed and offers the

good services.• The caption “THE COMPLETE MAN” speaks for the brand

itself, it refers to a man who is gentleman who has achieved 100% through his own efforts and blushes with confidence.

•  The brand Raymond has the unique perception over its customers psyche. 

THANK YOU