retail marketstudy 2012 - location group
TRANSCRIPT
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 1/499
<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 2/499
> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
C ] H E B N L E F B J C I ^ I J F I V # I S I J ] V
]di C] Nyv`jivv bc Eyty~p Vykk`}% jbx `j `}v i`hd}d pil~% `v }diw~ik`i~ }dbyhd}+eilmi~vd`w isij} cb~ vij`b~ eyty~p itify}`siv%`jmyv}~p eilmi~v ljm c`jljf`i~v c~bk l~byjm }di xb~em*
Fdl`~im np }di Im`}b~ bc }di C]% E`bjie Nl~ni~% }di Vykk`} x`ee`jfeymi oipjb}iv c~bk1
]dip x`ee ni ab`jim np l m`v}`jhy`vdim wljie bc vwiloi~v xd`fdx`ee `jfeymi1
]b~p Ny~fd% FIB # Miv`hji~% ]b~p Ny~fd EEF
Li~`j Elymi~% Fdl`~klj ljm F~il}`si M`~if}b~% LI^@J? V}peiljm @klhi M`~if}b~% Iv}ài Elymi~
C~àmà~`f mi Jl~w% W~iv`mij} # FIB% Dl~~p X`jv}bj @jf
^ikb ^ycc`j`% W~iv`mij} # FIB% Kbjfei~ H~bywKl~}dl V}ixl~}% Cbyjmi~%Kl~}dl V}ixl~} E`s`jh Bkj`kim`l
>7) EBFL]@BJ H^BYW M@VFBYJ]\yb}i fbmi EE>7 xdij ~ih`v}i~`jh
xxx*c}nyv`jivvbceyty~p*fbk
C~ljèb`v+Dij~` W`jlye}Fdl`~klj # Fd`icItify}`si Bcc`fi~
WW^
Fd~`v NelfoxieeCbyjmi~@veljm ^ifb~mv ljm @veljmBy}wbv} Db}iev # ^ivb~}v
Eyfl m` Kbj}iqikbebFdl`~kljCi~~l~` VwL
]di E`civ}pei ^isbey}`bj67 Klp + < Ayji >7<> u Kl~~loifd
M`lkbjm Vwbjvb~1 Wel}`jyk Vwbjvb~v1 N~bjqi Vwbjvb~1
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 3/499
ebfl}`bjh~byw ~ivil~fd
^i}l`e Kl~oi} V}ymp
>7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 4/499
= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 5/499
9ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Cb~ixb~m ‱ Wlhi 0
@
7< Iy~bwi j}ih~l}im ‱ Wlhi <7
7> Vx`vv ~i}l`e kl~oi} fdljhiv ‱ Wlhi <<76 Qy~`fd ~ih`v}i~v ~ifb~m ~ij}v ljm }di d`hdiv} mikljm c~bk ~i}l`ei~v ‱ Wlhi <>
7= Hijisl ‖ l klab~ cbfyv cb~ lee aixieei~p ljm xl}fd ~i}l`ei~v ‱ Wlhi 63
79 Nlvie x`}d Vx`}qi~eljm‐v el~hiv} Lwwei v}b~i ‱ Wlhi =>
73 Ni~j ‖ fiee wdbjiv ljm xbkij‐v xil~ vywwelj} lj b~hlj`f vywi~kl~oi} ‱ Wlhi =3
78 Elyvljji ‖ vifbjm bjep }b Qy~`fd xdij `} fbkiv }b jykni~ bc vdbww`jh v}~ii}v ‱ Wlhi =0
74 X`j}i~}dy~‐v nyv`jivviv dy~} np }di v}~bjh Vx`vv c~ljf ‱ Wlhi 9<
70 V}* Hleeij% }di jix hiji~l}`bj kloiv lj `kwb~}lj} mif`v`bj bj Kye}i~hlvvi ‱ Wlhi 9=
<7 Eyfi~ji% Nyfdi~i~ ‖ }di xb~em‐v }bw xl}fd nby}`|yi ‱ Wlhi 93
<< Eyhljb% vklee ny} bd vb fbkiep ‱ Wlhi 37
<> N`ie% l f`}p x`}d h~il} wb}ij}`le ‱ Wlhi 3>
<6 Miwl~}kij} v}b~iv% ^l`ef`}p ljm l`~wb~} vdbww`jh dlsi lee vfb~im }di h~il}iv} vyffivv `j Qy~`fd ‱ Wlhi 3=
<= Vdbww`jh kleev w~iwl~i cb~ }di cy}y~i ‱ Wlhi 30
<9 Vx`vv Ki~hi~ # Lf|y`v`}`bjv ‱ Wlhi84
<3 Vx`}qi~eljm—v d`hdiv}+mikljm `jsiv}kij} kl~oi} bc }di wlv} }xb miflmiv ‱ Wlhi 47
<8 Hi~kljp ‖ l klab~ cbfyv bc mbkiv}`f ljm `j}i~jl}`bjle ~i}l`ei~v ‱ Wlhi 4=
<4 Ni~e`j x`}d l ~ijl`vvljfi `j Fdl~eb}}ijny~h ‖ ljm dbx ‱ Wlhi 40
<0 Kyj`fd ‖ }di }bw lmm~ivv cb~ `j}i~jl}`bjle ~i}l`e fdl`jv ‱ Wlhi 08
>7 Dlkny~h% Nb}}ihl Siji}l # Ny~ni~~p x`}d jix ebfl}`bjv ‱ Wlhi <7>
>< Fbebhji% Ni~vdol bwijv vifbjm Hi~klj lhvd`w v}b~i ‱ Wlhi <79
>> C~ljocy~}% Ql~l Dbki Ljm D#K Dbki bwijim `j C~ljocy~} ‱ Wlhi <<7
>6 V}y}}hl~}% IFI `j vil~fd bc wl~o`jh eb}v l} }di kl`j }~l`j v}l}`bj ‱ Wlhi <<>
>= Myvviemb~c% Lni~f~bkn`i # C`}fd ‖ <77 klei clvd`bj kbmiev bj Oój`hvleeii ‱ Wlhi <<3>9 Mb~}kyjm x`}d lj itf`}`jh ly}ykj }b ebbo nlfo bj ‱ Wlhi <>7
>3 M~ivmij ‖ jix x`}d Lwwei # Dbee`v}i~ ‱ Wlhi <>>
>8 Ei`wq`h + ~lw`m misiebwkij}% yjkl}fdim np ljp b}di~ f`}p `j Ilv}i~j Hi~kljp ‱ Wlhi <>=
>4 Hi~klj ~ile iv}l}i `jsiv}kij}v + }di n`hhiv} milev ‱ Wlhi <>9
>0 K#L % l~i clvd`bj milev vi} }b `jf~ilvi b~ mif~ilvi `j Hi~kljp bsi~ }di fby~vi bc >7<>2 ‱ Wlhi <>3
67 D`hd+h~bx}d cb~ vdbww`jh kleev ljm miwl~}kij} v}b~iv ‱ Wlhi <>8
6< Lyv}~`l x`}d jix Ljheb+lki~`flj ~i}l`ei~v ‱ Wlhi <6<
6> S`ijjl—v Hbemij ‚Y― x`}d jix eyty~p ~i}l`ei~v ‱ Wlhi <6>
66 Lyv}~`l—v jix bwij`jhv + Cb~isi~ >< }loiv S`ijjl np v}b~k ‱ Wlhi <66
6= Lyv}~`lj `jsiv}kij} kl~oi} jixv + Olycdlyv ]p~be x`jv lxl~m ‱ Wlhi <64
69 H6 Vdbww`jh Fij}~i `j Hi~lvmb~c + l ~ifij}ep ~ile`vim by}+bc+}bxj vdbww`jh klee ‱ Wlhi <=7
63 Lyv}~`lj K#L Milev + Mbj H`e `v jb kb~i ‱ Wlhi <==
68 Ebjmbj% Cb~isi~ >< wlpv ~ifb~m <8 k`ee`bj iy~bv oip kbjip ‱ Wlhi <=8
64 N~yvviev x`}d visij}d Iy~bwilj Lni~f~bkn`i # C`}fd ‱ Wlhi <33
60 Lj}xi~w jix x`}d Kbjfei~ yjm A`kkp Fdbb ‱ Wlhi <30
=7 Lkv}i~mlk% W*F* Dbcv}~ll} `v }di eyty~p k`ei ‱ Wlhi <8>
=< Wl~`v% Kbpjl} ‖ l v}~boi bc hij`yv np Ni~jl~m L~jlye} ‱ Wlhi<84
]lnei bc Fbj}ij}v
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 6/499
3 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]lnei bc Fbj}ij}v
=> Klm~`m x`}d }d`~m Lni~f~bkn`i # C`}fd `j Iy~bwi ‱ Wlhi <07
=6 Nl~fiebjl% Lwwei miny} l} Wlvvib mi H~lf`l ‱ Wlhi <03
== K`elj% W~lml wlpv >= k`ee`bj iy~bv oip kbjip cb~ Hleei~`l S`}}b~`b Ikljyiei @@ vwlfi ‱ Wlhi >7<
=9 ^bki x`}d jix Eby`v Sy`}}bj Kl`vbj ‱ Wlhi ><7
=3 Bveb x`}d xb~em‐v n`hhiv} @oil w~ivyklnep `j >7<= ‱ Wlhi ><3
=8 V}bfodbek x`}d kljp jixfbki~v bj N`ne`b}iovhl}lj ‱ Wlhi ><4
=4 Diev`jo` x`}d jix bwij`jhv l} Leiovlj}i~`jol}y% Oeyys` ljm Oíkw Hleei~`l ‱ Wlhi >>>
=0 Fbwijdlhij jix x`}d Eljs`j ljm Kbjfei~ bj V}~ôhi}—v Ôv}i~hlmi ‱ Wlhi >>=
97 Xl~vlx x`}d jix bwij`jh bc Xbec N~lfol Eyty~p Miwl~}kij} V}b~i ‱ Wlhi >>8
9< W~lhyi% ]`ccljp bwijim bwwbv`}i Hyff` ‱ Wlhi >6>
9> Nymlwiv}% Ljm~ìvvp ñ} + }di kbv} `kwb~}lj} vdbww`jh v}~ii} `j }di ―Wl~`v bc }di Ilv}‛ ‱ Wlhi >68
96 Nyol~iv} jix x`}d Ny~ni~~p% Hyff` ljm D#K ‱ Wlhi >60
9= Kbvfbx% Vlesl}b~i Ci~~lhlkb x`}d c~v} kij‐v kbjb+n~ljm v}b~i ‱ Wlhi >==
99 Qlh~in x`}d vywi~n eyty~p vdbww`jh `j }di fij}~i ‱ Wlhi >96
93 Nieh~lmi jix x`}d L~klj`% Ny~ni~~p yjm Cep Ebjmbj ‱ Wlhi >93
Vwif`le1 Eyty~p Iy~bwilj dbe`mlp ~ivb~}v ‱ Wlhi >3>
@@
98 @v}ljnye ‖ J`v}ljv` m`v}~`f}1 Wl~}`fyel~ep wbwyel~ x`}d ]y~o`vd ai}+vi}}i~v ‱ Wlhi >8994 ]ie Ls`s% Lki~`flj Ilhei By}c}}i~v ljm Cb~isi~ >< jix l~~`slev l} Lq~`ie` Klee ‱ Wlhi >4<
90 Ni`~y}% ^yi Si~myj ‖ bji bc Ni`~y}‐v kbv} ~ijbxjim vdbww`jh v}~ii}v ‱ Wlhi >4=
37 Mynl` ‖ ^beev ^bpfi‐v Vw`~`} bc Ifv}lvp fiein~l}iv `}v fij}ijl~p `j Mynl` ‱ Wlhi >43
3< Lny Mdln` ‖ Kyvd~`c Klee bwijim x`}d >77 v}b~iv ‱ Wlhi >0>
3> ^`plmd + Fd~`v}`lj Ebynby}`j bwijv c~v} Vlym` v}b~i `j ^`plmd ‱ Wlhi >03
@@@
36 Flvlneljfl% Kb~bffb Klee bwijim x`}d h~il} vyffivv ‱ Wlhi 676
3= Kl~~loifd x`}d Lki~`flj Ilhei miny} ‱ Wlhi 679
39 Leh`i~ x`}d jix Elfbv}i ljm V}l~nyfov v}b~iv ‱ Wlhi 678
33 Fl`~b% Lki~`flj Ilhei% Hlw ljm Kl~ov # Vwijfi~ miny} ‱ Wlhi 674
38 Lff~l% Lff~l Klee + Xiv} Lc~`fl‐v kbv} kbmi~j vdbww`jh klee ‱ Wlhi 6<>
34 Elhbv% H`emb Qihjl‐v ipiv bj J`hi~`l lv iki~h`jh kl~oi} ‱ Wlhi 6<9
30 Abdljjivny~h% jix itwljv`bj l} Vljm}bj F`}p Jievbj Kljmiel Klee ‱ Wlhi 6<0
87 Flwi}bxj‐v Fljle Xleo1 ]di el~hiv} vdbww`jh klee `j }di Vby}di~j Dik`vwdi~i ‱ Wlhi 6>6
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 7/499
8ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
@S
8< Jix+Mied`% Nb}}ihl Siji}l% Mlk`lj` yjm Fljle` miny} l} Bni~b` Hy~hlbj Db}ie ‱ Wlhi 6>0
8> Kyknl`‐v <97%777 v|yl~i ki}~i Wdbij`t Kl~oi} F`}p klee bwijv ‱ Wlhi 66=
86 Dljb`% Wl~ovbj miwl~}kij} v}b~i bwijv `j vopvf~lwi~ ‱ Wlhi 6=7
8= Db Fd` K`jd F`}p% }di jix ^it eyty~p db}ie # vdbww`jh klee ‱ Wlhi 6=4
89 Nljhobo% Vdbww`jh kleev l~i vdbwldbe`f—v wl~lm`vi ‱ Wlhi 69<
83 Oylel Eykwy~% V}l~d`ee Hleei~p e`v}im lv Lv`l—v kbv} nily}`cye vdbww`jh klee ‱ Wlhi 693
88 V`jhlwb~i% Eby`v Sy`}}bj bwijim }di fdl`j‐v el~hiv} v}b~i bj }di xl}i~ ‱ Wlhi 637
84 Alol~}l% <> kleev n`hhi~ }dlj <77%777 v|k }b}le vwlfi ‱ Wlhi 63=
80 Klfly% Xpjj Klfly x`}d niv} itwlkweiv cb~ dly}i fby}y~i ‱ Wlhi 634
47 Dbjh Objh% Lni~f~bkn`i # C`}fd x`jv fij}~le m`v}~`f} vwlfi cb~ n~ljm‐v Dbjh Objh miny} ‱ Wlhi 68>
4< ]l`wi`% Eyty~p n~ljmv }b itwljm `j ]l`xlj ‱ Wlhi 684
4> Klj`el% Yj`|eb + Alwlj‐v eilmi~ bc flvyle feb}div `v fbk`jh }b Klj`el ‱ Wlhi 647
46 Vdljhdl`% Eby`v Sy`}}bj kl~ov }di >7}d ljj`si~vl~p bc `}v w~ivijfi `j }di Fd`jivi kl~oi} ‱ Wlhi 6494= Vibye% Yj`|eb ~ih`v}i~v vleiv bc <%6 k`ee`bj iy~b bj bwij`jh mlp ‱ Wlhi 609
49 Ni`a`jh% Vilvbj‐v Welfi Klee cil}y~iv bsi~ 377 v}b~iv% kbv} bc }dik eyty~p n~ljmv ‱ Wlhi 600
43 ]bopb l} }ij k`ee`bj pij wi~ v|yl~i ki}~i% H`jql ~ile iv}l}i `v }di w~`f`iv} `j Alwlj ‱ Wlhi =78
48 Vpmjip% Ql~l miny}v% xd`ei Lwwei bwijv `}v <<}d Lyv}~le`lj v}b~i ‱ Wlhi =<8
44 Kienby~ji% N~`}`vd fye} ~i}l`ei~ ]bwVdbw kloiv Lyv}~le`lj miny} ‱ Wlhi =>6
S
40 ]b~bj}b% Klt Kl~l ljm K`fdlie Ob~v bwij`jh `j Nebb~ V}~ii} ‱ Wlhi =>0
07 Jix Pb~o% Aicc Vy}}bj wl`m Ivflml >9 k`ee`bj mbeel~ }b slfl}i }di v}b~i ‱ Wlhi =66
0< Elv Sihlv x`}d n`hhiv} D#K xb~emx`mi bj 9%777 v|yl~i ki}~iv ‱ Wlhi =9<
0> Ebv Ljhieiv ‖ db} jix bwij`jh + Eljs`j eljmv bj ^bmib M~`si ‱ Wlhi =93
06 Kit`fb+F`}p% eyty~p v}~ii} Lsij`ml W~iv`mij}i Klvl~po iv}lne`vdim ‱ Wlhi =3<
0= Vlb Wlyeb ‖ @hyl}ik` + niv} vdbww`jh ebfl}`bj `j El}`j Lki~`fl ‱ Wlhi =33
09 Nyijbv L`~bv% eyty~p k`ei Lsij`ml Lesil~ bc h~il} `j}i~iv} ‱ Wlhi =87
S@
Ki~hi~v ljm Lf|y`v`}`bjv ‱ Wlhi =83
W~`fiv ljm xlhiv ‱ Wlhi =47
Vdbww`jh fij}i~ misiebwkij}1 lj yjfi~}l`j w`wie`ji ‱ Wlhi =4=
Kbv} Itwijv`si ^i}l`e Ebfl}`bjv Xb~emx`mi >7<< ‱ Wlhi =48
Vdbww`jh fij}i~ ljm v}~ii}v ‱ Wlhi =07
^i}l`ei~ ‱ Wlhi =0>
Vby~fiv ‱ Wlhi =0=
]di by}ebbo cb~ >7<> ‱ Wlhi =04
]lnei bc Fbj}ij}v
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 8/499
4 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Wyne`vdi~1
EBFL]@BJ H^BYW% Eóxijv}~lvvi =6% FD+477< Qy~`fd] /=< $7== >>9 09 77% C /=< $7== >>9 09 7<% d}}w1""xxx*ebfl}`bj*fd
EBFL]@BJ ^I]L@E LH% d}}w1""xxx*ebfl}`bj~i}l`e*fbkEBFL]@BJ EYTY^P LH% d}}w1""xxx*ebfl}`bjeyty~p*fbkEBFL]@BJ @JSIV]KIJ] LH% d}}w1""xxx*ebfl}`bj`jsiv}kij}*fbk
IEBFL]@BJV*FBK
Elpby}1
H~ls`v% Objv}ljq% d}}w1""xxx*h~ls`v+nbmijvii*miWdb}bv1
Alj Mi`fdji~% Dlkny~h% d}}w1""xxx*mi`fdji~*mi
Fbsi~ w`f}y~i1Xiv}iem V}~l}b~m F`}p% Ebjmbj
Im`}b~`le1
Fbj]it} Fbkkyj`fl}`bj% d}}w1""xxx*fbj}it}+~`ijmv*miW~`j}1
M~yfoi~i` Dbeqi~% d}}w1""xxx*m~yfoi~i`+dbeqi~*miIm`}`bj1
8 777 fbw`ivW~ivv ml}i1
<3}d Aljyl~p >7<>W~`fi1
]di wy~fdlvi w~`fi `v 897 FDC $weyv SL]
B~mi~v1
M`~if}ep ~bk pby~ ebfle fbjvye}lj}% np lt /=< $7== >>9 09 7<b~ i+kl`e l} ~ivil~fdGebfl}`bj*fd
M`vfel`ki~1
]d`v mbfykij} xlv fbkw`eim np }di EBFL]@BJ H^BYW ^ivil~fd ]ilk ljm `v jb}}di ~ivye} b by~ ebfl}`bj b~ jljf`le ljlepviv* ]d`v wyne`fl}`bj `v b~ `jb~kl}`bjwy~wbviv bjep ljm xlv fbkw`eim bj }di nlv`v b lffivv`nei `jb~kl}`bj* ]di`milv ljm bw`j`bjv itw~ivvim di~i`j l~i }dbvi b }di EBFL]@BJ H^BYW ^i+vil~fd
]ilk l} }di }`ki b w~`j}`jh $ljm l~i vynaif} }b fdljhi x`}dby} jb}`fi* ]d`v wyne`+fl}`bj klp ni |yb}im w~bs`mim `} `v f`}im lv l vby~fi* Xi lvo b~ l vlkwei fbwp*
Fbwp~`hd} >7<>1
EBFL]@BJ $DBEM@JH LH ljm"b~ `} le`l}iv ‖ lee ~`hd}v ~ivi~sim* ]di `jb~kl}`bj
fbj}l`jim `j }d`v wyne`fl}`bj `v nlvim bj lffivv`nei vby~fiv }dl} xi fbjv`mi~ }bni ~ie`lnei* Xi kloi jb hyl~lj}ii b~ }di fb~~if}jivv ljm fbkwei}ijivv b }d`v`jb~kl}`bj* Xi lffiw} jb e`ln`e`}p b~ }di yvi b }d`v ~iwb~} b~ `}v fbj}ij}v*
S`v`} yv bj }di @j}i~ji} l}1 d}}w1""~ivil~fd*ebfl}`bj*fd*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 9/499
0ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Lv `j }di wlv}% }d`v EBFL]@BJ H^BYW kl~oi} v}ymp w~bs`miv pby
x`}d sleylnei `jb~kl}`bj fbjfi~j`jh }di oip }~ijmv ljm misiebw+
kij}v `j }di xb~emx`mi ~i}l`e vif}b~*
Cb~ }d`v ~iwb~}% }di Ebfl}`bj H~byw }ilk }~l`jim `}v v`hd}v bj }di
fdb`fiv} ebfl}`bjv% niv} ~i|yij}im fij}~leep ebfl}im ~i}l`e ebfl+
}`bjv% ljm }bw+m~lxi~ vdbww`jh kleev ljm fbkweitiv xb~emx`mi
}dl} bi~ }di h~il}iv} vleiv wb}ij}`le* Elv} pil~‐v ~iwb~} bfyvim
bj Vx`}qi~eljm% Hi~kljp% ljm Lyv}~`l% lv xiee lv Jix Pb~o% ]bopb%
Ni`a`jh% Vdljhdl`% Dbjh Objh% Wl~`v% Ebjmbj% K`elj% ljm ^bki* ]di
itfieeij} iimnlfo ljm jyki~byv ~i|yiv}v xi ~ifi`sim bj }di
>7<< ~iwb~} w~bkw}im yv }b `jfeymi `j by~ v}ymp lee jb}lnei `j}i~+
jl}`bjle f`}`iv }dl} l~i `j }di b~i~bj} b lvd`bj ljm miv`hj*
Xi levb wl`m s`v`}v }b }di xb~em‐v }bw vdbww`jh v}~ii}v `j f`}`iv
vyfd lv Nyijbv L`~iv% Vlb Wlyeb% Ebv Ljhieiv% Elv Sihlv% Jix Pb~o%
Dljb`% Vdljhdl`% ljm Ni`a`jh% ljm dlsi mbfykij}im }dik s`l by~
Ebfl}`bj ]S v}l}`bj* ]di d`hde`hd} b }d`v mbfykij}l}`bj xlv yjm+
byn}imep by~ `j}i~s`ix x`}d }di fdl~`vkl}`f FIB b Dyneb}% Ailj+
Felymi N`si~% xdb ~ifi`sim yv `j d`v jix Wl~`v ljm Ebjmbj nby+
}`|yiv*
]di fbj}`jy`jh }y~nyeijfi `j }di xb~em‐v jljf`le kl~oi}v% lv xiee
lv h~bx`jh vbsi~i`hj min} j l jykni~ b v}l}iv% l~i dls`jh l mi}~`+
kij}le kwlf} bj }di ~i}l`e vif}b~% lkbjh b}di~v* Kb~ibsi~% hebnl+
e`vl}`bj j }di hy`vi b jix ljm jsij}`si ~i}l`e b~kl}v ~bk }di YV
ljm Lv`l `v welf`jh `jf~ilv`jh w~ivvy~i bj Iy~bwilj ~i}l`ei~v* ]di
f`}`iv }dl} l~i fy~~ij}ep kbv} w~bk`v`jh b~ itwljv`bj l~i Ebjmbj%
Wl~`v% ljm Ni~e`j*
]di itwljv`bj b Iy~bwilj eyty~p ~i}l`ei~v `j}b Lv`lj ljm Vby}d
Lki~`flj kl~oi}v `v v}`ee hb`jh v}~bjh ‖ lj isbey}`bj m~`sij np ~`+
v`jh wy~fdlv`jh wbxi~% itwbjij}`le ifbjbk`f h~bx}d% ljm vynv+
}lj}`le ~isijyi ljm w~b} h~bx}d%
Dijfi% }di lwwi}`}i b `j}i~jl}`bjle ~i}l`e fdl`jv b~ w~`ki ~i}l`e
ebfl}`bjv ~ikl`jv lv sb~lf`byv lv isi~* ]bw+m~lxi~ v}b~i ebfl}`bjv
l~i l slj`vd`jh vwif`iv ljm l~i kyfd vbyhd}+l}i~ np kljp ~i}l`+
ei~v xdb jiim }divi sijyiv }b kii} }di`~ `j}i~jl}`bjle itwljv`bj
hblev* ]d`v v`}yl}`bj v wyvd`jh ~ij}v d`hdi~ j kljp f`}`iv% kyfd }b
}di mie`hd} b bxji~v ljm misiebwi~v b w~`ki ~i}l`e ebfl}`bjv*
EBFL]@BJ H^BYW vwif`le`viv `j v`}i fbjvye}`jh ljm misiebwkij}%ljm lv lj itwi~} wl~}ji~ b w~bwi~}p bxji~v ljm ~i}l`ei~v dlv niij
mb`jh nyv`jivv vyffivvyeep b~ kljp pil~v jbx*
Xi di~i l} Ebfl}`bj H~byw dbwi }dl} pby x`ee jm }d`v pil~‐v ~iwb~}
`jb~kl}`si ljm ijabplnei*
Kl~f+Fd~`v}`lj ^`ini
FIB% W~iv`mij} ljm Cbyjmi~
Cb~ixb~m
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 10/499
<7 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Iy~bwilj `j}ih~l}`bj dlv klmi h`lj} ifbjbk`f ljm wbe`}`fle v}~`+
miv* @j wl~}`fyel~% }di ifbjbk`iv b }di Ilv}i~j Iy~bwilj lffiv+
v`bj v}l}iv Wbeljm% Fqifd ^iwyne`f% Dyjhl~p ljm Vebslo`l l~im`vwelp`jh mpjlk`f h~bx}d ‖ l }~ijm }dl} `v vwy~~`jh fbjvyki~
mikljm* Dbxisi~% lffb~m`jh }b }di @j}i~jl}`bjle Fbyjf`e b Vdbw+
w`jh Fij}~iv $@FVF% `j }di Xiv}i~j Iy~bwilj v}l}iv b Nieh`yk%
Hi~kljp% C~ljfi% H~il} N~`}l`j% @}lep% }di Ji}di~eljmv% Lyv}~`l%
Wb~}yhle% ljm Vwl`j% `j }di <007v }di~i xlv levb lj l~byjm 97 )
`jf~ilvi `j ~i}l`ei~ ij}~`iv `j}b jix jl}`bjle kl~oi}v fbkwl~l}`si
}b }di <047v*
S`~}yleep isi~p klab~ Iy~bwilj welpi~ dlv jbx lj itwljv`bj mi+
wl~}kij}% ljm }di w~lf}`fiv b kp~`lm }bw Iy~bwilj ~i}l`ei~v vdbx
}dl} }di ~i}l`e vif}b~ v nifbk`jh kb~i j}i~jl}`bjle j jl}y~i }dlj
isi~*
Dbxisi~% vyffivv `v jb} lexlpv lvvy~im b~ `kkim`l}i% ljm bjep
}dbvi b~kyelv }dl} l~i vyffivvye l~i lkijlnei }b ~iwe`fl}`bj*
]di ~i}l`e sij}y~iv b klab~ welpi~v vyfd lv Ol~v}lm} `j C~ljfi%
ljm Kl~ov # Vwijfi~% Hlw ljm Xlekl~} `j Hi~kljp% lv xiee lv Iv+
w~`} ljm O`O `j Vfljm`jls`l% dlsi leeij cl} bj }di`~ lfiv l} bji
}`ki b~ ljb}di~*
Le}dbyhd }di ~i}l`e vif}b~ dlv lexlpv it`v}im `j }di >8 IY kikni~
v}l}iv% }divi vif}b~v flj ni vynm`s`mim `j}b sl~`byv felvviv ljm
v}lhiv b kl}y~`}p* ]di wbv`}`bj b }di el~hi+vywi~kl~oi} vif}b~ `v
l ~ie`lnei `jmit b }di kl}y~`}p b l h`sij IY kikni~ v}l}i‐v ~i}l`e
vif}b~* Xdi~ilv }di ~i}l`e vif}b~ `v l d`hdep v`hj`flj} lf}b~ j ~i+
el}`siep jix kl~oi}v ljm }ijmv }b kloi e`i m`fye} b~ vywi~kl~+
oi}v% vywi~kl~oi} vleiv }ijm }b v}lhjl}i `j v}l}iv x`}d vl}y~l}im
ljm d`hdep misiebwim kl~oi}v* ]di kl~oi} wbv`}`bj b m`vfbyj}i~v
`v e`oix`vi l ~ie`lnei pl~mv}`fo b l fbyj}~p‐v kl~oi} kl}y~`}p v`jfi
m`vfbyj}i~v jiim w~bivv`bjle`vim w~bfivviv x`}d`j }di`~ b~hlj`+
vl}`bjv* M`vfbyj}i~v l~i nifbk`jh l b~fi `jf+
~ilv`jhep }b ni ~ifobjim x`}d `j Iy~bwi*
Ljb}di~ oip `jm`fl}b~ b~ }di kilvy~ikij} b
kl~oi} kl}y~`}p `v }di kye}`+n~ljfd ~l}`b ljm}di febviep ~iel}im lf}b~% }di fbjfij}~l}`bj
~l}`b% b l h`sij jl}`bjle ~i}l`e vif}b~* @j vbki
Iy~bwilj vdbww`jh v}~ii}v% }di kye}`+n~ljfd
~l}`b v jil~ep <77 ) ljm bxji~+bwi~l}im v}b~iv
dlsi s`~}yleep m`vlwwil~im ~bk }di vfiji v`jfi
~ij}v l~i w~bd`n`}`si b~ ljp welpi~v itfiw} ~i+
}l`e fdl`jv x`}d miiw wbfoi}v*
Lv bji xbyem itwif}% }di kl}y~`}p eisiev b }di
~i}l`e vif}b~v `j }di >8 IY v}l}iv sl~p h~il}ep%
x`}d }di kl}y~l}`bj w~bfivv ni`jh lif}im%
`kwimim b~ vwy~~im np jyki~byv lf}b~v* ]dibeebx`jh h~lwd`f vdbxv }di sl~p`jh mih~iiv b
kl}y~`}p b }di >8 IY v}l}iv‐ ~ivwif}`si ~i}l`e
vif}b~v*
]di >8 IY v}l}iv lee `j}b by~ ~i}l`e+vif}b~
kl}y~`}p h~bywv% ~bk xd`fd sl~`byv Iy~bwilj
―fbkki~f`le l~ilv‛ iki~hi* Kb~ibsi~% }di lb+
~ikij}`bjim ljlepv`v lwwe`iv lf~bvv }di nbl~m
mivw`}i }di m`i~ijfiv `j vleiv ~isijyiv ljm
ifbjbk`f misiebwkij} `j }di sl~`byv v}l}iv*
7<
Iy~bwi `j}ih~l}im*
IY>81 i}l`e kl}y~`}p eisie
HCO wy~fdlv`jh wbxi~ >7<7">7<<
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 11/499
<<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7>
Vx`vv ~i}l`e kl~oi} fdljhiv*
Kye}`jl}`bjle ~i}l`ei~v% xd`fd xi~i l jihe`h`nei b~fi `j Vx`}qi~+
eljm bjep }xb miflmiv lhb% l~i bj }di kl~fd ‖ l }~ijm }dl} `v xb~+
o`jh }b }di niji} b fbjvyki~v*
]di Vx`vv ~i}l`e vif}b~% xd`fd `v fdl~lf}i~`vim np }byhd fbkwi+
}`}`bj% jiimv }b nifbki kb~i bwij* L ki~i >7 pil~v lhb% `} xlv
vkbb}d vl`e`jh b~ }d`v vif}b~ `j }i~kv b fbkwi}`}`bj% ljm }di bjep
b~i`hj fbkwi}`}`bj b~ Vx`}qi~eljm‐v >9 el~hiv} ~i}l`ei~v xlv }di
My}fd feb}d`jh ~i}l`ei~ F#L* Ny} }d`v v`}yl}`bj dlv fdljhim% ljm
lj `jf~ilv`jh jykni~ b `j}i~jl}`bjle ~i}l`e fdl`jv l~i ebbo`jh }b
bn}l`j l ve`fi b }di eyf~l}`si Vx`vv ~i}l`e w`i*
Lffb~m`jh }b l HO Vx`}qi~eljm v}ymp b }di Vx`vv ~i}l`e kl~oi}
}`}eim Mi}l`edljmie Vfdxi`q% ―L~byjm <= ) b Vx`}qi~eljm‐v 08%4
n`ee`bj ~ljf `j ~i}l`e vleiv elv} pil~ xi~i lffbyj}im b~ np b~i`hj
~i}l`ei~v*‛ ]ij pil~v lhb% }di hy~i xlv bjep 4%3 )% ljm `j <007 `}
xlv jil~ep qi~b*
]d`v v}ymp kl`jep fbjfi~jv `}vie x`}d }di `j}i~jl}`bjle`vl}`bj b
}di ~i}l`e vif}b~% wl~}`fyel~ep j }di jbj+bbm mbkl`j% xdi~i b~i`hj
~i}l`ei~v fy~~ij}ep dbem l >8 ) kl~oi} vdl~i* ]dyv b~ itlkwei% }di
lvd`bj ~i}l`e fdl`j Dijjiv # Kly~`}q `v }di kl~oi} eilmi~ `j }d`v
vihkij}% xd`ei @oil `v }di }bw wi~b~ki~ `j }di dbki y~j`vd`jh
kl~oi}% ljm }di Hi~klj+bxjim Mbvijnlfd+Bfdvji~ H~byw `v kl+
o`jh h~il} v}~`miv `j }di vdbi vif}b~*
]di lmsij} b jix kl~oi} welpi~v lv`mi% w~`fi xl~v l~i nifbk`jh
kb~i ljm kb~i `j}ijvi `j }di Vx`vv ~i}l`e vif}b~% ljm isij }dikl~oi} eilmi~v% K`h~bv ljm Fbbw% l~i iie`jh }di w`jfd* ]di el~hiv}
Vx`vv ~i}l`ei~v dlsi ~ifij}ep nihyj wy~vy`jh l v}~l}ihp b y~`byv+
ep nyp`jh yw }di b~i`hj fbkwi}`}`bj x`}d }di hble b oiiw`jh `} l}
nlp*
]di v}~ijh}d bc }di Vx`vv c~ljf dlv ojbfoim Vx`vv ~i}l`e
vleiv cb~ l ebbw }d`v pil~
Lffb~m`jh }b }di ifbjbk`f ~ivil~fd b~hlj`vl}`bj NLO Nlvie% jb+
k`jle il~j`jhv `j }di Vx`vv ~i}l`e vif}b~ l~i vi} }b mife`ji np
< ) }d`v pil~% }di el~hiv} mife`ji `j <9 pil~v $}d`v b~iflv} xlv
`vvyim `j Bf}bni~ >7<<* ]di v}~ijh}d b }di Vx`vv ~ljf ~iel}`si }b
b~i`hj fy~~ijf`iv% NLO vlpv% dlv m~`sij ~i}l`e w~`fiv mbxj np ljlsi~lhi b >%0 ) ‖ ljm }dyv }b <006 eisiev* ]di fbjvi|yij} ~ile
vleiv h~bx}d `v wy} l} >%< )*
Vdbww`jh }by~`vk `v levb l klab~ mbxji~ b~ Vx`vv ~i}l`ei~v1 fbj+
vyki~ wy~fdlviv iif}im ln~blm x`ee i|yl}i }b kb~i }dlj 6 n`ee`bj
~ljf xd`fd `v ebv} }b b~i`hj ~i}l`ei~v% vlpv NLO* ]di v}~ijh}d b }di
Vx`vv ~ljf `v levb fy}}`jh `j}b b~i`hj }by~`vk ljm }d`v `j }y~j `v
dls`jh l jihl}`si `kwlf} bj vleiv*
NLO itwif}v }di v`}yl}`bj }b `kw~bsi vbkixdl} `j >7<>% wl~}`fy+
el~ep j s`ix b }di`~ w~baif}`bj }dl} }di sleyi b }di Vx`vv ~ljf x`ee
eisie by}* Lffb~m`jh }b NLO% jbk`jle ljm ~ile vleiv l~i vi} }b mi+fe`ji np < ljm 7%0) ~ivwif}`siep* V}l}`v}`fv ~ieilvim np }di Vx`vv
Bfi b V}l}`v}`fv levb wb`j} }b l mif~ilvi `j ~i}l`e vleiv `j >7<<*
Jbk`jle vleiv b~ Aljyl~p }d~byhd Lyhyv} xi~i 7%9 ) ebxi~ }dlj
b~ }di vlki wi~`bm `j >7<7 ljm }di }ijmijfp `v mbxjxl~m b~ }di
xdbei >7<<*
Mikljm cb~ eyty~p hbbmv v}`ee v}~bjh
Dbxisi~% lffb~m`jh }b l Nljo Sbj}bnie vy~sip b xl}fd% eil}di~
hbbmv% ljm lvd`bj ~i}l`ei~v% }d`jhv ebbo n~`hd}i~ b~ }di d`hd+ijm
~i}l`ei~v bj Qy~`fd‐v Nldjdbv}~lvvi% kbv} b xdbk l~i itwif}`jh
}di`~ niv} pil~ isi~ $lwl~} ~bk >7<7* Lffb~m`jh }b }di v}ymp% }d`v
~ivye} `v kl`jep l}}~`ny}lnei }b Fd`jivi vdbwwi~v* ―L~byjm >9 ) b
vleiv l~i lffbyj}im b~ np }divi vdbwwi~v%‛ vlpv ljlepv} ijà Xi+
ni~* ]di hy~i `j >7<7 xlv l ―ki~i‛ <9 )*
HcO wy~fdlv`jh wbxi~ Vx`}qi~eljm
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 12/499
<> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
QY^@FD `v jb} bjep Vx`}qi~eljm‐v el~hiv} f`}p $<%9 k`ee`bj `j Qy~`fdw~bwi~% <%33 k`ee`bj `j h~il}i~ Qy~`fd ny} levb }di fbyj}~p‐v kbv}
`kwb~}lj} jljf`le ljm nyv`jivv fij}~i*
L jix d`hd bc <>%977 c~ljf wi~ v|yl~i ki}~i dlv niij
~ilfdim
]di kbv} ~ifij} ~ij}le b~ FDC <>%977 wi~ v|yl~i ki}~i ikwdl+
v`qiv }di lf} }dl} }di vleiv wb}ij}`le b Nldjdbcv}~lvvi ‖ xd`fd
~ljhiv ywxl~m ~bk <77%777 ~ljf }b >>9%777 ~ljf wi~ v|yl~i
ki}~i ‖ `v l}}~lf}`jh l h~bx`jh jykni~ b kye}`jl}`bjle ~i}l`e
fdl`jv* L YNV kl~oi} vy~sip b w~`fiv ljm vlel~`iv% lv xiee lv v`+
k`el~ vy~sipv np ]`ki Klhlq`ji% HO% Nebbkni~h% Cb~niv ljm kljp
b}di~v% vdbx }dl} Qy~`fd bi~v }di xb~em‐v }bw wy~fdlv`jh wbxi~
ljm ji} `jfbki% ljm }dl} Qy~`fdi~v dlsi }di xb~em‐v d`hdiv} m`v+
wbvlnei `jfbki* Aixieei~p ljm xl}fd ~i}l`ei~v `j wl~}`fyel~ l~i
xiee lnei }b lb~m v}b~i ~ij}v bj }di f`}p‐v kl`j vdbww`jh v}~ii}
Nldjdbv}~lvvi v`jfi Qy~`fd% fbyj}v lv bji b }di xb~em‐v }bw }d+
~ii ~i}l`e ebfl}`bjv*
Qy~`fd‐v <%= o`ebki}~i ebjh vdbww`jh v}~ii} Nldjdbv}~lvvi `v
dbki }b <=7 v}b~iv x`}d lj 48 ) kye}`n~ljfd ~l}`b% xd`fd kiljv
}dl} bjep <6 ) b }di v}~ii}‐v ~i}l`e v}b~iv l~i eilvim np `jmiwij+
76
Qy~`fd ~ih`v}i~v ~ifb~m ~ij}v ljm }di d`hdiv}
mikljm c~bk ~i}l`ei~v*
mij} nyv`jivviv* Ilfd mlp% Nldjdbv}~lvvi `v ~i|yij}im np kb~i}dlj <77%777 wi~vbjv% ljm isi~p mlp kb~i }dlj =77%777 }~lsieei~v
wlvv }d~byhd Qy~`fd‐v kl`j }~l`j v}l}`bj $Dlyw}nldjdb% xd`fd `v
bji b }di xb~em‐v kbv} ~i|yij}im }~l`j v}l}`bjv x`}d kb~i }dlj
>%0<9 }~l`jv ~yjj`jh ml`ep* Bj fbkwei}`bj b }di My~fdkivvi~e`j`i
e`ji }b Bi~e`obj `j Ayji >7<= ljm x`}d }di yjmi~h~byjm }~l`j v}l+
}`bj —Eóxijv}~lvvi‐ `j bwi~l}`bj% `} `v itwif}im }dl} Qy~`fd‐v kl`j
}~l`j v}l}`bj x`ee ni ~i|yij}im np kb~i }dlj 977%777 wi~vbjv
ml`ep* ]di }~l`j v}l}`bj —Eóxijv}~lvvi‐ x`ee levb ni dbki }b 68 jix
v}b~iv lf~bvv >% 477 v|yl~i ki}~iv b ~i}l`e vwlfi*
L ebbo nlfo l} }di wlv} miflmi bj Nldjdbcv}~lvvi ljm }di
by}ebbo cb~ }di cy}y~i
L ~ifb~m jykni~ b kye}`jl}`bjle ~i}l`e fdl`jv dlsi bwijim bj
Qy~`fd‐v Nldjdbv}~lvvi bsi~ }di wlv} miflmi* ]di ~bv}i~ `v `k+
w~ivv`si1 bwwbv`}i }di Vx`vv Jl}`bjle Nljo `v l vwlfi b~ki~ep
bffyw`im np MOJP ljm ]~ym`i Hó}q ljm jbx np }di Vle`v # Si~}iv
l~} hleei~p? Nijf` N~b}di~v }bbo bsi~ ~bk Le~im Mlp? ICH Nljo ~i+
welfim Lyo}`bjvdlyv V}yoi~? j >776% ]~ym`i Hó}q }bbo bsi~ }di b~+
ki~ ]~b`v Wbkkiv ljm Eibjl~m v}b~iv $877 v|yl~i ki}~iv% ~`hd}
l}i~ bwij`jh v}b~iv j Jix Pb~o ljm ]bopb? W~lml‐v clhvd`w v}b~i%
Nleep Nldjdbcv}~lvvi% Qy~`fd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 13/499
<6ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]bw ]ij ^i}l`e Ebfl}`bjv wi~ Fbyj}~p
ljo ^ij}"v|k"Pil~ ^ij}"v|k"Pil~
>7<< >7<7 Fbyj}~p F`}p Ebfl}`bj FDC IY^
< < YVL Jix Pb~o 9}d Lsijyi <0%44> <3%=6>
> > Dbjh Objh Dbjh Objh Flyvixlp Nlp <=%6<> <<%363
6 6 Vx`}qi~eljm Qy~`fd Nldjdbcv}~lvvi <>%977 <<%=<>
= 9 YO Ebjmbj Jix Nbjm V}~ii} 0%376 8%474
9 0 Lyv}~le`l Vpmjip W`}} V}~ii} Klee 4%884 8%<68
3 = Alwlj ]bo`b Bkb}ivljmb 4%887 8%<67
8 3 C~ljfi Wl~`v Lsijyi mi Fdlkwv+Iepvàiv 4%36> 8%7<4
4 <6 ^yvv`l Kbvfbx V}beivd`jobs Elji 4%3>4 8%7<9
0 8 @}lep K`elj S`l Kbj}i Jlwbeibji 8%846 3%6>8
<7 4 Vby}d Ob~il Vibye Kpijbjhmbjh 9%804 =%8<=
xd`fd xlv miv`hjim np ^bni~}b Nlf`bffd`? }di lvd`bj ~i}l`ei~
Misi~jb`v% xd`fd }bbo bsi~ }di eilvi b }di }~byneim vdbi ~i}l`+
ei~ Fdl~eiv Aby~mlj `j >77=? ]bkkp D`ehi~% xd`fd }bbo bsi~ KbmlWl~lmi‐v l~byjm 977 v|yl~i ki}~i vwlfi l pil~ el}i~? A`kkp Fdbb%
xd`fd ~iwelfim Vl`j} Wd`e `j >7<7? ljm Eb~b W`ljl% xd`fd }bbo bsi~
}di nlh ~i}l`ei~ Kímei~‐v v}b~i `j >770 ljm x`ee vbbj ni itwljm`jh
`j}b }di fy~~ij} Kl~`bjjlym v}b~i*
Kbv} ~ifij} fdljhiv bc dljm l} Nldjdbcv}~lvvi
@j >770% }di Vxl}fd H~byw }bbo bsi~ }di ~i}l`e w~ik`viv b WWW
Wieq Wl~lm`iv nby}`|yi bj Wl~lmiwel}q ljm bwijim Vx`}qi~eljm‐v
~v} Neljfwl`j v}b~i* @j >7<7% bj }di bwwbv`}i v`mi b Wl~lmiwel}q%
Dlfoi}} Ebjmbj }bbo bsi~ ~bk Kósijw`fo niflyvi Kósijw`fo
fbjv`mi~im }di ~ij} }b `jf~ilvi }b 477%777 ~ljf `kwbvim np }di
eljmeb~m $}di Qy~`fd+nlvim fbjv}~yf}`bj fbkwljp V}i`ji~) }bni w~bd`n`}`si* L}i~ kljp pil~v b xl`}`jh% Di~käv kljlhim }b
wi~vylmi }di Ki`v}i~ lk`ep }b h`si yw }di eilvi bj }di`~ Ki`v}i~
V`eni~ wb~fiel`j v}b~i }d~ii pil~v nib~i }di eilvi itw`~im% ljm
`j Viw}ikni~ >7<7 Di~käv fiein~l}im }di bwij`jh b `}v =77
v|yl~i ki}~i Vx`vv clhvd`w v}b~i `j l ny`em`jh levb dbyv`jh }di
Qiyhdlyvoieei~ ~iv}ly~lj}*
Lec~im Ivfdi~‐v m~ilk fbkiv }~yi
@j Bf}bni~ >77>% l}i~ }d~ii ljm l dle pil~v b fbjv}~yf}`bj% }di
jixep ~ijbsl}im F~im`} Vy`vvi dilm|yl~}i~v bj Qy~`fd‐v Wl~lmi+
wel}q bf`leep bwijim ~`hd} bj vfdimyei% l} l fbv} b lww~bt`kl}iep
47 k`ee`bj ~ljf* @j oiiw`jh x`}d }di ny`em`jh‐v di~`}lhi% F~im`} Vy+
`vvi mif`mim }b kloi `} l jix dyn b lf}`s`}p b~ mbxj}bxj Qy~`fd*
]di ny`em`jh‐v f~bxj aixie `v `}v l}~`yk% xd`fd xlv b~ki~ep }di
kl`j dlee ljm v lffivv`nei ~bk Nldjdbv}~lvvi%Ní~ijhlvviljmWl~lmiwel}q* Dijfi% l~byjm <%777 v|yl~i ki}~iv b }di ny`em`jh‐v
9%777 v|yl~i ki}~iv dlsi niij h`sij bsi~ b~ wyne`f yvi* Np ~i}y~+
j`jh Wl~lmiwel}q Wlvvlhi }b }di f`}p ljm }dyv }b }di wyne`f% }di
ny`em`jh dlv niij ~iv}b~im }b `}v v}l}i ml}`jh nlfo }b }di wi~`bm
~bk <483 }b <077* Ljm }dyv Le~im Ivfdi~‐v x`vd ―}dl} }d`v ny`e+
m`jh vdbyem diew }b nily}`p Qy~`fd ljm ni lj lmb~jkij} }b }di
f`}p% ayv} lv `}v yj`|yi }~l`j v}l}`bj `v‛ xlv yeeeim kb~i }dlj ayv}
l~fd`}if}bj`fleep? }di v`}i `v jbx levb l oip hl}di~`jh welfi b~ Qy+
~`fdi~v ljm }d~bnv x`}d e`i*
B }di l~byjm 677 v}b~iv }dl} lwwe`im b~ l eilvi `j }di jix l}~`+
yk% bjep << xi~i h`sij }di hb+ldilm }b vi} yw }di`~ vdbwv }di~i*]di H`b~h`b L~klj` ljm I~kijih`emb Qihjl nby}`|yiv it}ijm bsi~
}xb eisiev ljm l fbkn`jim b 677 v|yl~i ki}~iv* E`oix`vi bj }di
Nldjdbv}~lvvi v`mi v Kbj}neljf% bwwbv`}i }di jix Cln~`f C~bj}+
e`ji V`eo ikwb~`yk b ―}di o`jh b v`eo‛ Ljm` V}y}q* Vx`vv‐ bfi `v
~`hd} jit} mbb~* V}~bqq`—v% xd`fd bemim l}i~ }d~ii pil~v% xlv ~i+
welfim np M`i}i~ Ki`i~‐v ^iv}ly~lj} Ní~ijhlvvi* @j lmm`}`bj% }di
aixieei~p ~i}l`ei~v Fd~`v}bwdi H~lni~% Nyehl~`% ljm El Vi~elv% xd`fd
xi~i }di bjep }d~ii v}b~iv `j }di F~im`} Vy`vvi ny`em`jh b~ kb~i
}dlj }ij pil~v% ~ibwijim* E`oix`vi lkbjh }di ix lmk`}}im }b }di
jix l}~`yk xi~i J`fbei M`ik Bw}`o% lv xiee lv Nb}}ihl Siji}l%
xdbvi 677 v|yl~i ki}~i v}b~i xlv ~ikbmieeim lffb~m`jh }b weljv
m~lxj yw np ]bklv Kl`i~ ljm X`ee`lk Vbiem*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 14/499
<= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Xi`jni~h Nldjdbcv}~lvvi% Qy~`fd
F~im`} Vy`vvi ‖ bji bc }di el~hiv} }ijlj}v
@j >7<7% Nbj Hàj`i H~`imi~ miwl~}kij} v}b~i eilvim l wb~}`bj b }v
h~byjm+cbb~ vwlfi `j }di ny`em`jh }dl} dbyviv Fel~`mij Eiy nljo
$Vx`}qi~eljm‐v bemiv} w~`sl}i nljo ljm l kikni~ b }di F~im`} Vy+
`vvi H~byw }b Eby`v Sy`}}bj `j l yj`|yi l~~ljhikij} }dl} `j}i~+
fbjjif}v }di }xb v}b~iv* ]xb pil~v il~e`i~% }di @}le`lj eyty~p hbbmv~i}l`ei~ ]bm‐v }bbo bsi~ }di b~ki~ Nleep+Mbieoi~ vwlfi*
Jix F~im`} Vy`vvi }ijlj}v ‖ Wl}io Wd`e`wwi ljm N~ihyi}
@j ~i}~bvwif}% bji fbyem lekbv} vlp }dl} `} xlv feil~ ~bk }di hi}+
hb }dl} Fd~bjbki}~`i Nipi~ xbyem hi} }di jbm b~ }di b~ki~ Di~+
käv vwlfi* Dbxisi~% }d`v m`m jb} w~isij} }di eljmeb~m% F~im`} Vy+
`vvi% ~bk `vvy`jh lj `js`}l}`bj }b }ijmi~% }b xd`fd kb~i }dlj <77
w~bk`jij} `j}i~jl}`bjle ~i}l`ei~v ~ivwbjmim* @j >7<<% l}i~ lekbv}
<> kbj}dv b vdbw}}`jh% ^ijà Nipi~ bwijim }di xb~em‐v by~}d
Wl}io Wd`e`wwi nby}`|yi `j lj l~byjm <>7 v|yl~i ki}~i vwlfi*
I`hd} kbj}dv nib~i% dls`jh wl`m 6%4 k`ee`bj ~ljf `j oip kbjip }b
}di fl~wi}`jh ~i}l`ei~ S`mle% N~ihyi} fiein~l}im }di bwij`jh b `}vnby}`|yi `j }di lmab`j`jh vwlfi% ny} l} l vbkixdl} eivv lv}~bjb+
k`fle ~ij} }dlj xdl} `}v ji`hdnby~ wlpv* Di~i }bb% kljp ~i}l`ei~v‐
dbwiv b bwij`jh l nby}`|yi l} bji b Nldjdbv}~lvvi‐v niv} ebfl+
}`bjv xi~i mlvdim*
Wimiv}~`lj cbb}clee `j }di f`}p bc Qy~`fd $wi~ mlp `j <%777
>7 67 =7 97 37 87 47/
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 15/499
<9ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Wl~lmiwel}q Nldjdbcv}~lvvi% Qy~`fd
Nyehl~` Nldjdbcv}~lvvi% Qy~`fd
Wlye # Vdl~o ljm Livbw ‖ jix
F~im`} Vy`vvi }ijlj}v
]di Wlye # Vdl~o nby}`|yi `v ebfl}im
nid`jm l el~hi helvv xlee* ]d`v ~ikb+
mieeim Nldjdbv}~lvvi v}b~i `v jit}
}b Fd~bjbki}~`i Nipi~% ljm `v jbx}x`fi }di v`qi b ljm }x`fi lv nily}`+
ye lv `}v w~is`byv lwwil~ljfi ‖ weyv
}di~i l~i }x`fi lv kljp feb}div* ]di
vwlfi xlv w~is`byvep dbki }b @kwb~}
Wl~õki~`i% xdbvi eilvi xlv jb} ~i+
jixim* @j vykki~ >7<>% }di Lyv}~l+
e`lj fbvki}`fv ~i}l`ei~ Livbw x`ee ni
bwij`jh `}v vifbjm Qy~`fd nby}`|yi
$l~byjm 97 v|yl~i ki}~iv jit} }b
Lhij} W~bsbfl}iy~*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 16/499
<3 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Nljo Aye`yv Ní~ ‖ ~i}l`e ~ij}
lkbjh }di d`hdiv} xb~em+
x`mi
Bwwbv`}i N~ihyi}% }di xl}fd
fbkwljp W`lhi} $l kikni~ b
}di ^`fdikbj} H~byw eilviv l
<97 v|yl~i ki}~i vwlfi ~bk
Nljo Aye`yv Ní~ ljm wlpv l jix+
ep vi} w~ik`yk ~ij} lkbyj}`jh}b <>%977 ~ljf wi~ v|yl~i ki}+
~i% xd`fd jfeymiv }di oip kbjip
}dl} W`lhi} wl`m }b Neykij O~í+
ki~* @j }di vlki ny`em`jh% Hlp+
mbye H~byw ~ie`j|y`vdim `}v Jl+
spnbb} v}b~i }b }v le`l}i Cbhle%
xd`fd mbyneim `}v e`jhi~`i ~i}l`e
vwlfi }b l~byjm <77 v|yl~i ki+
}~iv*
L aixieei~ }dl} yvim }b wl~o
`}v Ci~~l~` ~`hd} `j c~bj} bc
`}v Nldjdbcv}~lvvi nby}`|yi
Q`ihei~% xd`fd }bbo bsi~ ~bk
Nyehl~` `j >77> ljm vynvi|yij}+
ep vbem `}v eilvi }b }di Hijisl+
nlvim aixieei~p ljm xl}fd ~i+
}l`ei~ Fdbwl~m% xlv ojbxj b~
dls`jh `}v Ci~~l~` x`}d l Kbj}i
Fl~eb e`fijvi wel}i wl~oim `j
~bj} b `}v v}b~i* ]di wl~}`iv
dlsi lh~iim }b oiiw }di wy~fdl+
vi w~`fi yjm`vfebvim*
F~im`} Vy`vvi E`fd}dbc% Qy~`fd
Eby`v Sy`}}bj Nldjdbcv}~lvvi% Qy~`fd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 17/499
<8ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Fel~`mij Eiy Nldjdbcv}~lvvi% Qy~`fd
Kl~`bjjlym% Qi}} Kipi~% @XF% Dyhb Nbvv ljm
Ny~ni~~p
Nlfo `j >77>% Wl~õki~`i Le~bmb $~ijlkim }b Kl~`bjjlym }bmlp
nbyhd} }di ipixil~ ~i}l`ei~ J`fbei M`ikv‐v eilvi b >= pil~v‐ v}lj+
m`jh b~ l~byjm < k`ee`bj ~ljf* @j >779% Qi}} Kipi~ hb} }di jbm b~
}di b~ki~ xl}fd nby}`|yi W* # * Xi`ee jit} mbb~ ljm w~bfiimim }b
bwij l v}b~i yjmi~ `}v bxj jlki ljm lv l wl~}ji~ b lj @XF Vfdl+
dlyvij xl}fd nby}`|yi* L} l~byjm }di vlki }`ki% Dyhb Nbvv }bbo
bsi~ }xb vwlfiv jit} }b }di N~yjb Klhe` vdbi nby}`|yi% vynvi+|yij}ep bwij`jh `j l ~byhdep 977 v|yl~i ki}~i vwlfi* O`}}p+fb~ji~
}b }d`v v}b~i% Ny~ni~~p hb} }di jbm b~ }di b~ki~ Eby`v Sy`}}bj nby+
}`|yi $xd`fd xlv ~ih`v}i~`jh }di xb~em‐v vifbjm+d`hdiv} wi~ v|yl~i
ki}~i vleiv l} }di }`ki ljm wl`m l ~ifb~m b =%9 k`ee`bj ~ljf `j
oip kbjip*
V}y~qijihhi~ ljm ^bvij}dle it`} }di vfiji
Dl~mep ljpbji ~ikikni~v }di ^bvij}dle v}b~i% xdbvi vwlfi xlv
}loij bsi~ np }di aixieei~p ~i}l`ei~ Fl~}`i~ $e`oix`vi l kikni~
b }di ^`fdikbj} H~byw `j >774 b~ kb~i }dlj < k`ee`bj ~ljf `j
oip kbjip* Bji pil~ il~e`i~% Xbeb~m nbyhd} }di eilvi b }di }dij+
v}~yhhe`jh lvd`bj dbyvi Psiv Vl`j} Ely~ij}* L}i~ febv`jh }v mbb~v
ljm lnljmbj`jh lee b `}v Vx`vv lf}`s`}`iv `j >77=% }di lvd`bj ~i+
}l`ei~ V}y~qijihhi~ fimim `}v eilvi }b }di @}le`lj mij`k ~i}l`ei~
M`ivie* ]di w~bwi~}p xlv vynvi|yij}ep vbem }b l w~`sl}i `jsiv}b~b~ kb~i }dlj =7 k`ee`bj ~ljf% b~ kb~i }dlj 67 }`kiv }di ny`em`jh‐v
ljjyle ~ij} `jfbki* @j Jbsikni~ >779% Klvv`kb My}}` by}~`sleim
]dle`l ljm v*Be`si~ b~ }di 997 v|yl~i ki}~i vwlfi `j }di b~ki~
kl`j dlee b }di i~v}xd`ei Vfdxi`qi~ Sbeovnljo ebfl}`bj*
<3 777
<= 777<> 777
<7 777
4 777
3 777
= 777
> 777
7
FDC
>77< >77> >776 >77= >779 >773 >778 >774 >770 >7<7 >7<<
Misiebwkij} bc ~i}l`e ~ij}v% Nldjdbcv}~lvvi Qy~`fd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 18/499
<4 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Y J ] I I N L D J D B C V ] L V V I
K@]]EI^I N L DJDBCV] L V
N L D J D
B C W E L ] Q
Y V ] I ^ @ V ] ^ L V V I
Y ^ L J @ L V ] ^ L V V I
B I ] I J N L F D H L V V I
V @ D E V ] ^ L V V I
I J J
X I H
C Õ V V E @ V ] ^ L V V I
9699983<363938
3030l
8<86
89
8880
4<
46
48
40
0<06
<73
<7=
<7><77
040=
0>
44
4=
43
4>
4784
838=
8>87
33 3= 3> 94 93 9 = 9> 97 =4
Klvv`kb
Fbbw
Aikbe`
Kljb~
Hebnyv
Vyj~`vi
Niji}}bj
Jlspnbb}Ivw~`}
LwweiIt E`n~`v
D#KV`tKbn`eiqbji
Kljb~
Fel`~i(v
Nbj`}l
Vxl~bsvo`
V}l~nyfov
Lkls`}lHleij`Fl~i
Mbvijnlfd
D#K
Kljhb
Ebjhfdlkw Bkihl $Hõnie`j) M`ivie0>
06 48 89 30l 30
94 9>
<74
Ci`j Oleei~
Fdljhiv Nldjdbcv}~lvvi Qy~`fd >77> ‖ >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 19/499
<0ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
B N I I
N L D J D
B C V ] L
V V I
V ] *
W I ] I ^ V ] ^ L V V I
N Í ^ I J H L V V I
W L L
M I +
W E L ]
Q
QÕ^@FD
N Ó ^ V I J V ] ^ L V V I
<
6
0
<6<8
><
>6
>9
>8>0
6<6669
6860
=
=>=7
6463
6=
6>67
>4
>3>=
>>>7
<4<=
<><7
>4l
Vle`v # Si~}ivMisi~jb`v
Dlfoi}}Ebjmbj
L~klj`I~kijih`emb Qihjl
Nyehl~`
]bkkp D`ec`hi~
W~lml
Lec~im Mlp
ICH Nljo
A`kkp Fdbb
Neljfwl`j
Eby`v Sy`}}bj
Di~k vä
Eb~b W`ljl
Nb}}ihl Siji}lKbj}neljf
]bm(v
Wl}io Wd`e`wwi"N~ihyi}
Kl~`bjjlym
Qi}} Kipi~"@XF Vfdlccdlyvij
Dyhb NbvvFl~}`i~
y~ni~~p
Fdbwl~m
Cbhle% W`lhi}
<3
39 =9 60 >8+>0 >6+>9
=4 64 67 <>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 20/499
>7 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Bkihl ‖ vleiv lkbyj}`jh }b kb~i }dlj <77%777 c~ljf wi~
v|yl~i ki}~i
Nlfo `j Mifikni~ >777% }di Vxl}fd H~byw dlm }di b~iv`hd} }b
bwij $}bhi}di~ x`}d }di aixieei~ Hõnie`j }di xb~em‐v ~v} Bkihl
clhvd`w v}b~i l} }di fb~ji~ b Oy}}iehlvvi ljm bwwbv`}i }b Nyfd+
i~i~% xd`fd x`ee ni ~ikbmieeim `j }di jil~ y}y~i* ]di }b}le ~isijyi
b <7 k`ee`bj ~ljf itwif}im l} }di }`ki dlsi v`jfi niij h~il}ep
itfiimim1 }di v}b~i jbx ~lfov yw vleiv lkbyj}`jh }b kb~i }dlj
<77%777 ~ljf wi~ v|yl~i ki}~i*
]di }~lm`}`bjle nyv`jivviv Wieq LH% Kbmi Klmlki%
Xini~+V}~`foei~% }~lsie lhijfp ]y` ljm Và|y`j+Mb~kljj
it`} }di vfiji
]dljov }b }di ib~}v b }di lk`ep }dl} bxjv }di ny`em`jh% Flà
I~jv}% xd`fd v ebfl}im bj Cõvve`v}~lvvi jil~ }di Fbbw miwl~}kij}
v}b~i% xlv lnei }b v}lp bj* Dbxisi~% `j b~mi~ b~ }di w~bwi~}p }b ni
welfim bj l s`lnei ifbjbk`f bb}`jh% j }di vw~`jh b >770 } niflki
jifivvl~p b~ }di bxji~v }b }i~k`jl}i }di eilvi b Wieq LH $xd`fd
dlm niij mb`jh nyv`jivv bj Nldjdbv}~lvvi v`jfi <0=>% niflyvi
Vyj~`vi xlv x`ee`jh }b wlp =77 ) d`hdi~ ljjyle ~ij} lkbyj}`jh }b949%777 ~ljf b~ }di 87 v|yl~i ki}~i vwlfi* Jit} mbb~% Kbmi Kl+
mlki vbem `}v eilvi }b Niji}}bj b~ l ~ifb~m vyk ljm ~iebfl}im }b
^ijjxih*
]di ny`em`jh bxji~v% xdb levb bwi~l}i }di
iwbjpkbyv Eljmbe}+L~nijq v}b~i% ~iyvim
}b ~ijix }di eilvi b xdl} xlv }dij }di
kbv} vyffivvye v}b~i b }di pbyjh+lvd`bj
~i}l`e fdl`j B~vlp% niflyvi }di nby}`|yi
m`m jb} } x`}d }di ny`em`jh‐v bsi~lee `klhi*
]di vwlfi xlv isij}yleep eilvim }b Ni~j`i‐v
b~ lj ljjyle ~ij} lkbyj}`jh }b <%4 k`ee`bj~ljf% ny} }di v}b~i bemim `j Jbsikni~ l+
}i~ bjep bji pil~ b bwi~l}`bj*
Bwwbv`}i }d`v vwlfi% }di C~ijfd nlh ljm
lffivvb~p ~i}l`ei~ Ebjhfdlkw bwijim `}v
~v} Vx`vv v}b~i `j Viw}ikni~ >779 `j lj
l~byjm <>7 v|yl~i ki}~i vwlfi b~ki~ep
bffyw`im np }di kb~i }dlj <77 pil~v bem
wi~yki v}b~i Xini~+V}~`foei~*
Cbhle # W`lhi} Nldjdbcv}~lvvi% Qy~`fd
Dyhb Nbvv # Fdljie Nldjdbcv}~lvvi% Qy~`fd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 21/499
><ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
@j Viw}ikni~ >7<<% ayv} nipbjm }di `j}i~vif}`bj x`}d V`dev}~lvvi
ljm dls`jh vxlwwim vwlfiv x`}d ]y` bj E`kkl}|yl`% Jlspnbb} fi+
ein~l}im }di bwij`jh b l <>7 v|yl~i ki}~i vleiv cbb~% }x`fi }di
v`qi b `}v b~ki~ v}b~i*
@j Mifikni~ >77=% Ivw~`} }bbo bsi~ }di l~byjm 877 v|yl~i ki}~i
vwlfi b~ki~ep bffyw`im np }di dbkixl~i ~i}l`ei~ Và|y`j+Mb~+
kljj* ]di lk`ep }dl} bxjim }di w~bwi~}p dlm w~is`byvep vbem `} }b
l w~`sl}i `jsiv}b~ b~ kb~i }dlj >9 }`kiv }di ljjyle ~ij}*
Aiekbe` ‖ vynv}lj}`le `jsiv}kij} `j ~ikbmiee`jh
Lkbjh }di klab~ yjmi~}lo`jhv xi~i% `j >77=% fbjv}~yf}`bjv `j }di
`jji~ fby~}pl~m b }di Aiekbe` miwl~}kij} v}b~i% xd`fd ijlneim
Fl~}`i~ Nldjdbcv}~lvvi% Qy~`fd
M`ivie Nldjdbcv}~lvvi% Qy~`fd
}di v}b~i }b `jf~ilvi `}v vwlfi np 6%777 v|yl~i ki}~iv }b 6<%<77
v|yl~i ki}~iv* Ql~l jbx bffyw`iv > >77 v|yl~i ki}~iv b }d`v
vwlfi% `}v ~v} v}b~i `j Qy~`fd* ]di vwb~}`jh hbbmv ~i}l`ei~ J`oi
mbyneim `}v vwlfi }b 477 v|yl~i ki}~iv% klo`jh }d`v v}b~i bji b
}di fbkwljp‐v }d~ii el~hiv} xb~emx`mi* Aiekbe` vwij} =9 k`ee`bj
~ljf bj }di ~ikbmiee`jh ljm itwljv`bj w~baif}% ljm `jsiv}im lj
lmm`}`bjle 49 ~ljf k`ee`bj `j }di ny`em`jh ni}xiij >779 ljm >774*
Np >7<>% Aiekbe` x`ee dlsi webyhdim lj lmm`}`bjle =7 k`ee`bj ~ljf
`j}b l }xb+pil~ itwljv`bj ljm ~ikbmiee`jh w~baif}* ]di w~baif}kljlhi~ Dljvwi}i~ H~õj`jhi~ x`ee jb} ni lnei }b vii }di w~baif}
}d~byhd }b fbkwei}`bj ljm x`ee ni ~iwelfim `j }di vw~`jh b >7<>
np b~ki~ H~`imi~ FIB C~ljfb Vlslv}ljb* ]di hble xlv }b w~iwl+
Bkihl Nldjdbcv}~lvvi% Qy~`fd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 22/499
>> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
~i }di fbkwljp b~ }di y}y~i ljm leebx b~
}~ljv`}`bj ~bk }di w~ik`yk }b }di eyty~p
w~bmyf}v vihkij}* ]di w~baif} }bbo `}v fyi
~bk miwl~}kij} v}b~iv vyfd lv ^`jlvfij+
}i% Vie~`mhiv% Dl~~bmv% OlMiXi ljm Bni~+
wbee`jhi~*
Xdl}‐v yw x`}d Qy~`fd‐v Kljb~ mi+
wl~}kij} v}b~i2
Lv ~bk >7<3% }di~i x`ee jb ebjhi~ ni l Kl+
jb~ miwl~}kij} v}b~i bj Qy~`fd‐v Nldjdb+
v}~lvvi niflyvi }di w~bwi~}p bxji~% Vx`vv
E`i% dlv niij isleyl}`jh l jix yvlhi fbj+
fiw} b~ }di wlv} }xb pil~v ljm dlv h`sij
lee b }di ny`em`jh‐v }ijlj}v itfiw} Lwwei
}di`~ xleo`jh wlwi~v* X`}d lhh~ihl}i ljjy+
le vleiv b bjep <79 ~ljf k`ee`bj ljm ljjyle
wi~ v|yl~i ki}~i vleiv b bjep 0%077 ~ljf%
~ij} lkbyj}`jh }b kb~i }dlj <9 k`ee`bj
~ljf `v v`kwep w~bd`n`}`si* Vynm`s`m`jh }di
ny`em`jh‐v <7%777 v|yl~i ki}~iv b ~i}l`e
vwlfi xbyem w~ivyklnep ijlnei }di w~b+
wi~}p }b hiji~l}i eilviv xdbvi sleyi l~
itfiimv >7 k`ee`bj ~ljf* Cb~ fbkwl~`vbj1
Kljb~‐v ji`hdnby~ ljm fbkwi}`}b~ Hebnyv
~ih`v}i~v vleiv `j itfivv b <47 k`ee`bj
~ljf `j 8%977 v|yl~i ki}~iv b ~i}l`e vwlfi
‖ }di i|y`sleij} b >=%777 ~ljf wi~ v|yl~i
ki}~i vleiv* @ }di w~bwi~}p xi~i jb} bxjim
np }di K`h~bv H~byw% }di hb`jh ~l}iv xbyem
hiji~l}i kb~i }dlj <9 k`ee`bj ~ljf l pil~
`j ~ij}le `jfbki b~ }di ny`em`jh*
Lwwei ‖ febfo`jh `j l} >>9%777 c~ljf
wi~ v|yl~i ki}~i vleiv
@j Ayji >774% Lwwei xlv h~lj}im l ny`em`jh
wi~k`} }b vdbw} }di b~ki~ Niji}}bj nby+
}`|yi ljm fbkwei}im }di w~baif} bji pil~
el}i~* @j Lw~`e >770% }di fbkwljp bwijim
xdl} xlv b~`h`jleep weljjim lv `}v vifbjm
Iy~bwilj Lwwei V}b~i x`}d 87 ikwebpiiv*
]di v}b~i `v Lwwei‐v Vx`vv clhvd`w v}b~i
ljm l si~`}lnei flvd fbx }dl} `jb~kim
vby~fiv vlp ~ih`v}i~im vleiv b 09 k`ee`+
bj ~ljf `j >7<7 b~ l h~bx}d ~l}i b kb~i
}dlj >77 )* ]di v}b~i‐v wi~ v|yl~i ki}~iw~bmyf}`s`}p% xd`fd `v hiji~l}im np kb~i
}dlj =77 ikwebpiiv% `v kb~i }dlj <9 }`kiv
d`hdi~ }dlj }dl} b }di lsi~lhi ~i}l`e v}b~i
`j l fbkwl~lnei ebfl}`bj* Ny} }di v}b~i‐v
nyv`jivv sbeyki dlv by}h~bxj `}v ―ki~iep‛
=>7 v|yl~i ki}~iv b ~i}l`e vwlfi* Cb~ fbk+
wl~`vbj1 }di Lwwei V}b~i `j Dlkny~h dlv
>%777 v|yl~i ki}~iv b vwlfi* ―Jbxlmlpv
xi‐m jisi~ bwij l v}b~i lv vklee lv }di bji
`j Qy~`fd%‛ vl`m lj Lwwei kljlhi~*
Bwij`jh wl~}p Jlspnbb} Nldjdbcv}~lvvi% Qy~`fd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 23/499
>6ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
It E`n~`v ~iwelfiv H`hl Kyv`f Fbkwljp
L 677 v|yl~i ki}~i vwlfi xdi~i Kyv`o Dyh ljm H`hl Kyv`f Fbk+
wljp dlm niij viee`jh vdii} kyv`f ljm `jv}~ykij}v v`jfi }di
vw~`jh b >77= `v jbx bffyw`im np }di }bw+wi~b~k`jh n~ljfd b
}di nbbovieei~ It E`n~`v% xd`fd `v l kikni~ b }di K`h~bv H~byw*
Ny} `} `v d`hdep yje`oiep }dl} }di eljmeb~m% Vx`vv E`i% x`ee it}ijm
}d`v eilvi% b~ }dl} b }di ji`hdnby~`jh Kl~`bjjlym b~ KfMbjlem‐v%
nipbjm >7<9*
Welji} Dbeepxbbm `j% Kljhb by}
@j >777% Kljhb bwijim `}v 897 v|yl~i ki}~i Vx`vv clhvd`w v}b~i
$xd`fd xlv v}`ee bwi~l}im l} }di }`ki np }di ~ljfd`vii Vfd`em
bwwbv`}i }b It E`n~`v* ]di xb~em‐v }d`~m el~hiv} Kljhb v}b~i l}i~
Nl~fiebjl ljm Wl~`v l} }di }`ki% }di vwlfi dlv v`jfi niij }loij
bsi~ np Welji} Dbeepxbbm* Vpesiv}i~ V}leebji l}}ijmim }di v}b~i‐v
bwij`jh% lj isij} }dl} xlv lffbkwlj`im np lnyjmlj} ~lqqkl}lqq
ljm xdi~i K~* V}leebji levb ei} d`v dljmw~`j}* Vb kljp wibwei
}d~bjhim }b }di isij} }dl} }~lk vi~s`fi bj Nldjdbv}~lvvi dlm }b
ni vyvwijmim*
Ivw~`} Nldjdbcv}~lvvi% Qy~`fd
Aiekbe` Nldjdbcv}~lvvi% Qy~`fd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 24/499
>= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di kij‐v feb}d`jh v}b~i Ci`j+Oleei~
}loiv `}v jle nbx
Cb~ ~ilvbjv b m`sb~fi% `j >773 }di by~}d+
hiji~l}`bj bxji~ b }di kij‐v feb}d`jh
~i}l`ei~ Ci`j+Oleei~ xlv b~fim }b viee }di
fbkwljp‐v ny`em`jh l} l fdb`fi Nldjdbv}+
~lvvi ebfl}`bj }b l w~`sl}i Ni~e`j `jsiv}b~*
Bx`jh }b d`hd mikljm% }di w~`fi b~ vyfd l
w~bwi~}p dlv ~`vij }b kb~i }dlj 87 k`ee`bj~ljf bsi~ }di wlv} si pil~v*
Ci`j+Oleei~ vdy} mbxj lee b }v v}b~iv j }di
Hi~klj+ ljm @}le`lj+vwilo`jh wl~} b Vx`}+
qi~eljm lv l} Ayep >7<< ljm vbem b lee b
`}v v}b~iv* Lv l} }di ml}i }d`v ~iwb~} xij} }b
w~ivv% `} xlv yjfeil~ xdb xbyem ni kbs`jh
`j}b }di`~ Nldjdbv}~lvvi v}b~i% xd`fd dlv
niij slflj} b~ v`t kbj}dv*
Kljb~ Nldjdbcv}~lvvi% Qy~`fd
Hebnyv Yv}i~`v}~lvvi"Wiv}lebqq`x`ivi% Qy~`fd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 25/499
>9ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
D#K ‖ }d~ii v}b~iv bj Nldjdbcv}~lvvi
]di Vxim`vd lvd`bj ~i}l`ei~ D#K }bbo bsi~ }di vwlfi `j }di Nil+
}ijdb ny`em`jh }dl} xlv ebjh dbki }b Kivvi~ Mbeki}vfd ljm xlv
}dij eilvim $kbv} ~ifij}ep }b }di lffivvb~p ljm xl}fd ~i}l`e fdl`j
Cbvv`e% ljm w~`b~ }b }dl} }b Lffivvb~`qi ljm It E`n~`v* ]di w~bwi~}p
xlv vbem }b YNV Cyjm Kljlhikij} `j }di el}i <007v beebx`jh m`+
siv}kij} b }di lvd`bj lf}`s`}`iv b }di Kb~b+Jb~mkljj lk`ep*
]di C`jfo clk`ep ‖ l w~bh~ivv`si ~ij}
wbe`fp
Le}dbyhd }di jix bxji~v b }di }xb ny`e+
m`jhv }dl} l~i dbki }b }di Hó}}i Bw}`o ljm
Psiv ^bfdi~ v}b~iv fbyem ilv`ep dlsi |y`j+
}yweim }divi }ijlj}v‐ ~ij}% } xlv kwb~}lj}
}b }di lk`ep b Hi~klj `jmyv}~`le`v} w~bw+
~`i}b~v }b kl`j}l`j }di ny`em`jh‐v }~lm`}`bj*
]dyv }di Hó}}i Bw}`o ipixil~ v}b~i% xd`fd
dlv niij l} }d`v ebfl}`bj b~ }xb miflmiv%
`v jbx lvvy~im b l} eilv} ljb}di~ miflmib }ijljfp bj Nldjdbv}~lvvi*
Db}ie V}* Hb}}dl~m ‖ bw}`k`qim h~byjm
bb~ vwlfi
Fli V}* Hb}}dl~m bj Nldjdbv}~lvvi febvim
`}v mbb~v l} }di ijm b >776* ]di Kljq lk`+
ep% xd`fd bxjv }di w~bwi~}p% bw}`k`qim }di
vwlfi bffyw`im np }di b~ki~ fli $xdbvi
bwi~l}`bj xlv jb ebjhi~ ifbjbk`fleep s`ln+
ei np eilv`jh `} }b }di kbn`ei wdbji ~i}l`ei~
Kbn`eiqbji% }di lffivvb~p ~i}l`ei~ V`t Vdbw%
ljm }di pbyjh+lvd`bj ~i}l`e fdl`j v*Be`si~*
Dbxisi~% }di v*Be`si~ ~ljfd`vii xlv yjlnei }b kii} }di lkn`}`byv
bnaif}`siv vi} np }di fbkwljp% xdbvi n~ljm xlv fbkwei}iep yjo+
jbxj `j Vx`}qi~eljm l} }di }`ki* ]d`v misiebwkij} lb~mim D#K
}di bwwb~}yj`}p }b bwij `}v }d`~m v}b~i bj Nldjdbv}~lvvi*
Lwwei V}b~i Wlm > elyjfd Nldjdbcv}~lvvi% Qy~`fd
D#K Nldjdbcv}~lvvi% Qy~`fd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 26/499
>3 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vx`vv E`ci nypv Flcà Nle}dlvl~‐v eilvi
]xb b}di~ }~lm`}`bjle nyv`jivviv lf~bvv ~bk Db}ie V}* Hb}}dl~m
febvim }di`~ mbb~v `j Aljyl~p >7<<1 }di vdbi v}b~i Wlv`}b ljm }di
lmab`j`jh Flà Nle}dlql~* Wlv`}b dlm niij l} `}v Nldjdbv}~lvvi
ebfl}`bj b~ >4 pil~v% b~`h`jleep yjmi~ }di jlki Wim~`jb% ljm v`jfi
<000 Wlv`}b* ]di fli dlm e`oix`vi niij `j }di vlki ebfl}`bj b~
l~byjm }d~ii miflmiv ljm xbyem dlsi e`oim }b ~ikl`j }di~i% lf+
fb~m`jh }b Wlv`}b FIB Xi~ji~ Li~j`* Ny} di xlv yjlnei }b lb~m
}di ~ij}% xd`fd dlm niij lww~bt`kl}iep }~`weim% mivw`}i }di lf}}dl} }di eljmeb~m% Vx`vve`i% xlv vbkixdl} lffbkkbml}`jh fbj+
fi~j`jh }di w~`fi* ]di Flà Nle}dlql~ eilvi xlv jb} yw b~ ~ijixle
b~ ljb}di~ }xb pil~v% ny} Vx`vve`i wl`m }di fli bxji~ K`fdie Wà+
fel~m oip kbjip xdbvi lkbyj} ji`}di~ di jb~ Vx`vve`i xi~i x`e+
e`jh }b m`vfebvi* ―Lv v fyv}bkl~p `j vyfd flviv% } w~bnlnep lkbyj+
}im }b kb~i }dlj l k`ee`bj%‛ vlpv }di jixvwlwi~ ]lhivljqi`hi~* ]di
vwlfi x`ee ni }loij bsi~ `j }di vw~`jh b >7<> np }di vdbi ~i}l`ei~
Mbvijnlfd*
Vlkki} Lwb}dioi }loij bsi~ np l ~i}l`e fdl`j lc}i~ <>6
pil~v bc `jmiwijmij} bwi~l}`bj
Cbyjmim j <443 lv Fij}~le Lwb}dioi% vbem }b }di Vlkki} lk`ep j
<0<0% ljm ~yj np }di Ceõdkljj lk`ep v`jfi <04=% }di jle bxji~
b Vlkki} Lwb}dioi xlv ye}`kl}iep yjlnei }b ~iyvi }di wy~fdlvi
w~`fi bi~im np Hleij`Fl~i $bji b kljp bi~v ~ifi`sim% `j vw~`jh
>770 ljm vbem }di wdl~klfp ~`hd} l}i~ }di lk`ep }dl} bxjim }di
ny`em`jh vbem } b~ 67 }`kiv }di ljjyle ~ij}* L}i~ l eijh}dp ~ijbsl+
}`bj wdlvi% Lkls`}l Lwb}dioi ~ibwijim `j vw~`jh >7<<*
Eimi~ Ebfdi~% Fel`~i‐v ljm Db}ie Vfdxi`qi~dbc
L}i~ }di Qy~`fd nlh ljm eil}di~ hbbmv ~i}l`ei~ Eimi~ Ebfdi~ febvim
`}v mbb~v j >773% }di bxji~ b Db}ie Vfdxi`qi~db wy} }di vwlfi yw
b~ ~ij} vb lv }b ni lnei }b bn}l`j }di }dij+hb`jh ~l}i b 4%777 ~ljf
wi~ v|yl~i ki}~i wi~ pil~% ljm }di Hi~klj xbkij‐v lvd`bj ~i}l`e
fdl`j% Nbj`}l% xlv lxl~mim }di eilvi* @j el}i Mifikni~ >7<<% }di
Lki~`flj lvd`bj aixieei~p ~i}l`ei~ Fel`~i‐v it}ijmim }di eilvi bj
}di niv} b `}v 6%777 v}b~iv xb~emx`mi ljm x`ee }dyv ni lnei }b fbj+
}`jyi ~ih`v}i~`jh vleiv `j itfivv b =7 777 ~ljf wi~ v|yl~i ki}~i%
}di d`hdiv} ~ih`v}i~im np }di fbkwljp* @j >776% Fel`~i‐v lf|y`~im
kb~i }dlj 97 ebfl}`bjv b }di N`abyt Bji ~i}l`e fdl`j% `jfeym`jh }di
fbkwljp‐v }bw wi~b~k`jh v}b~iv*
V}l~nyfov bwijv `}v <3}d Qy~`fd v}b~i
L}i~ kb~i }dlj }d~ii pil~v b jihb}`l}`bjv x`}d E‐Ij}~ifb}i ~iv+
}ly~lj} ljm }di w~`sl}i+vif}b~ bxji~v b }di w~bwi~}p% V}l~nyfov
fiein~l}im }di ebjh+lxl`}im bwij`jh b `}v <3}d Qy~`fd v}b~i $xdb+
vi vifbjm cbb~ `v vynei} }b }di }~lsie lhijfp V}l ]~lsie bj Nldj+
dbv}~lvvi jit} }b KfMbjlem‐v*
^ijjxih% Oy}}iehlvvi% Lyhyv}`ji~hlvvi% V}~ide+ ljm V}b~+
fdijhlvvi ‖ ebfl}`bjv si~p kyfd `j mikljm
^ijjxih `v bji b Qy~`fd‐v kbv} ~i|yij}im v}~ii}v% l}i~ Nldj+
dbv}~lvvi* ]dljov }b ~blm}~lf ~imyf}`bj kilvy~iv% }di v}~ii}
jbx nblv}v 67%777 wlvvi~v+np ml`ep my~`jh }di xiio ljm yw }b
97%777 bj Vl}y~mlpv* Fbjvi|yij}ep% <3 jix v}b~iv bwijim bj
^ijjxih bsi~ }di wlv} v`t pil~v* X`}d v}b~iv ~ij}`jh b~ =%777
~ljf wi~ v|yl~i ki}~i% ^ijjxih `v lj itfieeij} ebfl}`bj wl~leeie
}b Nldjdbv}~lvvi
FN^I bn}l`jv 6 k`ee`bj `j oip kbjip cb~ cb~ki~ Cb~}`v
Nljo ebfl}`bj
@j }di vw~`jh b >7<<% W~`sl}nljo Xihie`j xij} `j}b bwi~l}`bj `j l <
=77 v|yl~i ki}~i vwlfi b~ki~ep eilvim np Cb~}`v Nljo $jbx NJW
Wl~`nlv b~ lj ljjyle ~ij} lkbyj}`jh }b l~byjm <*> k`ee`bj ~ljf*
]di ~ile}b~ FN^I% b~ xd`fd }di w~bwi~}p xlv lj itfeyv`si e`v}`jh%
bn}l`jim 6 k`ee`bj ~ljf `j oip kbjip b~ NJW*
Nldjdbcv}~lvvi Qy~`fd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 27/499
>8ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Nífoi~i` Oei`ji~ nloi~p febviv
V`jfi el}i Jbsikni~ >7<<% }di 87 v|yl~i ki}~i vwlfi bj Oy}}ie+
hlvvi }dl} xlv nb}d }di byjm`jh ljm clhvd`w ebfl}`bj b Nífoi+
~i` Oei`ji~ nloi~p dlv niij dbki }b Eiei Wpw vdbi nby}`|yi% xd`fd
xlv iv}lne`vdim np }di N~lq`e+nb~j+ljm+~l`vim v`ne`jhv V}iwdlj`i%
Vlklj}dl ljm Ni~jl~mb Kõeei~+Ojln* ]di nloi~p xlv jb ebjhi~
lnei }b lb~m }di ~ij}% xd`fd dlm mbyneim* Lf~bvv }di xlp% }di
vdbi nby}`|yi E‐@mil jbx bffyw`iv }di 69 v|yl~i ki}~i h~byjm
cbb~ vwlfi }dl} xlv b~ki~ep dbki }b Nby}`|yi Cie`fi*
Nldjdbcwel}q Qy~`fd
^ijjxih Qy~`fd
]bw ~i}l`e ~ij}v `j
w~`ki ebfl}`bjv `j Qy~`fd!
FDC"v|k IY "v|k
wi~ pil~ wi~ kbj}d
Nldjbcv}~lvvi <7%>93 3=6
^ijjxih =%=77 >83
V}b~fdijhlvvi 6%697 ><7
E`kkl}|yl` 6%6>7 >74
Eóxijv}~lvvi 6%<47 <00
J`imi~mb~cv}~lvvi 6%<77 <0=
V}~idehlvvi >%497 <80
Nieeisyi"V}lmiedbcij >%>77 <64
Ny~e`jh}bj }b bwij l v}b~i bj ^ijjxih `j l pil~ c~bk
jbx
]di Hi~klj lvd`bj ~i}l`ei~ Ny~e`jh}bj x`ee ni }lo`jh bsi~ }di ij}`+
~i}p b }di ny`em`jh‐v ~i}l`e vwlfi $<>7 v|yl~i ki}~iv bj }di h~byjm
cbb~% 47 `j }di nlvikij} lf~bvv }di xlp ~bk Db}ie X`mmi~% `j l
ny`em`jh xdi~i Bslei% N`h Vif~i}% ljm Fl~l} v}`ee dlsi v}b~iv*
! <97 ‖ >77 v|k ~i}l`e vwlfi
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 28/499
>4 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Cby~ jix aixieei~p v}b~iv bj V}~idehlvvi% V}b~fdijhlvvi
ljm Xi`jwel}q
Vyjm~lj` C`ji Aixieei~p% Vyiübv% ^bni~} Sbhievljh ljm Wbkieel}b
ilfd bwijim l v}b~i bsi~ }di fby~vi b >7<<* Ol~`kl Vyjm~lj` xlv
lxl~mim }di <77 v|yl~i ki}~i vwlfi b }v w~imifivvb~% }di aixie+
ei~ Klt Lbe}i~% xdb dlm kl`j}l`jim d`v v}ym`b l} }d`v ebfl}`bj b~
miflmiv* Jit} mbb~% L~ei}}i O`ii~ # Olvwl~ õihh bwijim }v mbb~v
`j l vwlfi }dl} dlm b~ki~ep vbem H~bn nl}d}ynv* Lf~bvv }di xlp
Vyiübv% }di iv}lne`vdkij} }dl} }bbo bsi~ ~bk }di kij‐v by}}}i~
Ki}}ei~% ~ie`j|y`vdim }v yjw~b}lnei v}b~i ljm bfyviv jbx vbeiep
bj `}v Eóxijv}~lvvi v}b~i% xdi~i ^bni~} Sbhievljh dlv jbx hb}+
Db}ie X`mmi~ ijjxih% Qy~`fd
Jix Ny~e`jh}bj Ebfl}`bj ijjxih% Qy~`fd
}ij ~ivd x`jm `j `}v vl`ev `j l vwlfi }dl}
it}ijmv bsi~ si cbb~v* Bj Xi`jwel}q%
Jlbk` Nby}`|yi bxji~ Dljv+Wi}i~ Hífd+
}i~ vbem d`v eilvi b~ l~byjm dle l k`ee`bj
Vx`vv ~ljfv }b }di lk`ep+`j}i~jle vyf+
fivvb~ b }di aixieei~ Qi}}+Kipi~% Lm~`ij
N`jmieel* K~* N`jmieel `v jbx bwi~l}`jh
}di 49 v|yl~i ki}~i Wbkieel}b Nby}`|yi
lv l ~ljfd`vii*
=77 k`ee`bj c~ljf Klmbcc s`f}`k `j+
siv}v `j Nby}`|yi? Mbefi # Hlnnljl
bwijv vifbjm v}b~i
]di xile}d kljlhi~ Alobn ^lyni~ xlv
`j }di Vx`vv kim`l vwb}e`hd} l fbywei b
pil~v nlfo np s`~}yi b d`v clhvd`w Ly~`hl
yjmv dls`jh hbji mbxj }di m~l`j `j }di
xloi b }di Klmb kie}mbxj* ]di }xb
yjmv lif}im xi~i Ly~`hl @j}i~jl}`bjle
ljm Ly~`hl Le}i~jl}`si V}~l}ih`iv* ]di
b~ki~% xd`fd diem kb~i }dlj =77 k`ee`+
bj ~ljf `j fe`ij} yjmv% dlm `jsiv}im }di
ij}`~i}p b `}v flw`}le `j Ni~jl~m Klmb
`jv}~ykij}v* K~* ^lyni~ }bbo bsi~ }di vwlfi `j Ayji >7<<% xdi~i
di jbx bwi~l}iv Fbyw m—Ŗ`e% l vdbi nby}`|yi }dl} il}y~iv Abdj
Hlee`ljb ljm ^bni~}b Flslee` bb}xil~ `j l 87 v|yl~i ki}~i vwlfi
}dl} xlv b~ki~ep dbki }b Vw`}qnl~}d aixieei~v* @j Bf}bni~ >7<<% j
}di Vfd`wci m`v}~`f}% ]~ym`i Hó}q bwijim di~ vifbjm Mbefi # Hln+
nljl v}b~i bwwbv`}i }di f`}p dlee bj E`kkl}|yl`*
Jixfbki~v ‖ Fd~`v}`lj Ebynby}`j ljm Kyeni~~p
@j il~ep Mifikni~ >7<<% Fd~`v}`lj Ebynby}`j bwijim d`v ~v} v}b~i
`j l Hi~klj+vwilo`jh l~il bj Xõd~i% xd`fd v jil~ V}b~fdijhlvvi
bj }di nljov b }di E`kkl} ^`si~* K~* Ebynby}`j ljm Nby}`|yi Kl+
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 29/499
>0ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
jyiei Al|yi} jihb}`l}im l oip+kbjip mile ljm lh~iim }b oiiw }di
lkbyj} fbjmij}`le* @j Aljyl~p >7<>% l} l ebfl}`bj ayv} 67 ki}~iv
lxlp bj V}b~fdijhlvvi% }di N~`}`vd nlh ljm eil}di~ hbbmv ~i}l`+
ei~ Kyeni~~p x`ee ni }lo`jh bsi~ }di vwe`}+eisie <97 v|yl~i ki}~i
]~b`v Wbkkiv vwlfi* ]~ym`i Hó}q ~ie`j|y`vdim }di vwlfi% }xb pil~v
nib~i }di eilvi itw`~im% }b }di C~ljoy~}+nlvim w~bwi~}p bxji~*
]d~ii pil~v il~e`i~% }di Hi~klj d`hd+ijm lvd`bj dbyvi Ivflml
dlm niij bj }di wb`j} b kbs`jh `j}b }di vwlfi% ny} }dij fljfieeim
}di eilvi* Bj nyvp vykki~ mlpv% ljpxdi~i ~bk <9%777 }b >7%777
wi~vbjv ~i|yij} }d`v l~il% xdi~i ~ij}v dlsi ~ikl`jim v}ilmp l}l~byjm 6%777 ~ljf wi~ v|yl~i ki}~i*
Ik`e`b Wyff`% K`fdlie Ob~v% Di~sà Eàhi~% Nl~nl~l Ny` ljm
S`f}b~`l Nifodlk
Le}dbyhd }divi ~i}l`ei~v dlsi jb} hb} v}b~iv b }di`~ bxj `j Qy~`fd%
}di`~ w~bmyf}v l~i lsl`elnei `j }di jix Nby}`|yi Nebbk‐v bwwbv`}i
Hyff` bj Wbv}v}~lvvi `j l <77 v|yl~i ki}~i vwlfi xdi~i ]lkim`l
yvim }b viee }di`~ klhlq`jiv ljm jixvwlwi~v* L} }di }`ki }d`v ~i+
wb~} xij} }b w~ivv% `} dlm jb} niij ljjbyjfim xdb x`ee ni }lo`jh
bsi~ }di b~ki~ @j}i~fb`iy~ vwlfi $<97 v|yl~i ki}~iv% xd`fd dlv
niij slflj} b~ kb~i }dlj l pil~*
Vx`vv Flv`jbv hi}v }di jbm cb~ l Qy~`fd flv`jb e`fijfi
]di <>}d Ayji >7<< mif`v`bj np }di I`m+
hijóvv`vfdi Vw`ienljoijobkk`vv`bj
$IVNO $Vx`vv flv`jb fbkk`vv`bj lv }b
xd`fd b }di si w~bwbvlev b~ }di db}ep
fbj}iv}im felvv L fbjfivv`bj b~ bwi~l}`+
bj b l H~ljm Flv`jb `j Qy~`fd xbyem hi}
}di jbm xlv lxl`}im x`}d nl`}im n~il}d* @j
}di isij}% IVNO bw}im b~ Vx`vv Flv`jbv
Qy~`fd LH% xd`fd x`ee ni bwi~l}`jh l }xb+
cbb~ flv`jb x`}d l ~bb}bw ~iv}ly~lj} bj
V`dev}~lvvi `j }di b~ki~ Bni~ miwl~}kij}v}b~i ny`em`jh* ]dljov }b }di fbkk`vv`bj‐v
mif`v`bj% Dljv Ye~`fd `dv% bji b }di }d~ii
byjmi~v b }di dil~`jh l`m kljylf}y~i~
Vbjbsl% dlv }xb flyviv b~ fiein~l}`bj* @j
>7<7% di lf|y`~im l 04 ) vdl~i `j Vx`vv
Flv`jbv Dbem`jh LH% xd`fd xbj }di ~lj+
fd`vi* K~* ^`dv `j}ijmv }b `jsiv} l~byjm 87
k`ee`bj ~ljf `j }di flv`jb `j }di ~yj+yw
}b `}v bwij`jh `j }di lee b >7<< ljm dlv
nymhi}im yw }b <69 k`ee`bj ~ljf `j ljjyle
hlk`jh ~isijyiv*
Aixieei~v Vyiübv # Vyjm~lj` V}~idehlvvi% Qy~`fd
Mbefi # Hlnnljl Xi`jwel}q% Qy~`fd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 30/499
67 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Wbkieel}b Xi`jwel}q% Qy~`fd
]bk Cb~m V}b~fdijhlvvi% Qy~`fd
@jf~ilv`jh w~ivijfi bc ~i}l`e fdl`j v}b~iv bj J`imi~+
mb~cv}~lvvi
L}i~ }d~ii pil~v b bwi~l}`bj% M`ivie mif`mim }b vdy}}i~ `}v lffiv+
vb~p nby}`|yi% xd`fd xlv fij}~leep ebfl}im bj J`imi~mb~v}~lvvi
bj }di ~`hd} nljo b }di E`kkl} ni}xiij Fbjvi~`i Vfdy~}i~ ljm
}di lvd`bj nby}`|yi Fbkwljpv* ]di Hijisl+nlvim aixieei~p ljm
nlh ~i}l`ei~ K`fdie Ab~m` }bbo bsi~ }di 87 v|yl~i ki}~i vwlfi% xdi+
~i }di v}b~i bwijim `}v mbb~v `j Jbsikni~ >7<<* @j Bf}bni~ >7<<%
}di Vxim`vd lvd`bj ljm vwb~}v ~i}l`ei~ Wilo Wi~b~kljfi% xd`fd`v levb l kikni~ b }di @F Fbkwljpv H~byw% diem l hlel isij} }b
fiein~l}i }di bwij`jh b `}v <>}d Vx`vv v}b~i% l <>7 v|yl~i ki}~i
vwlfi l} }di b~ki~ Oei`mi~dlyv Fij}~le ebfl}`bj? }di helkb~byv
isij`jh il}y~im 677 fyn`f ki}~iv b l~}`f`le vjbx* M`lhbjleep
lf~bvv }di v}~ii}% Ny~hi~ O`jh fiein~l}im }di bwij`jh b `}v ~v}
v}b~i bj }di ~`hd} nljo b }di E`kkl} j lj l~byjm >77 v|yl~i ki}+
~i vwlfi }dl} it}ijmv ~bk J`imi~mb~v}~lvvi }b E`kkl}|yl`* ]di
w~is`byv bffywlj}% l nl~ ojbxj lv Cb~iflv}nl~ }dl} dlm nifbki
yjw~b}lnei% febvim il~ep elv} pil~*
Ni~j`i‐v cleev s`f}`k }b Si~b Kbml
Ni~j`i Eid~i~% }di el}i byjmi~ b }di d`hd+ijm Qy~`fd lvd`bj
dbyvi Ni~j`i‐v% xbyem w~bnlnep ni vw`jj`jh `j d`v h~lsi dlm di it+
wi~`ijfim }di m~lkl}`f isij}v vy~~byjm`jh }di fbkwljp di iv}l+
ne`vdim `j <037* @j Lw~`e >779% }di~i xi~i kim`l ~iwb~}v }dl} }di
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 31/499
6<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Fd~`v}`lj Ebynby}`j Vfd`wci% Qy~`fd
Vx`vv Flv`jb V}ljmb~} V`dev}~lvvi% Qy~`fd
fbkwljp dlm niij vbem }b }di Kl~`ieel Ny~lj` Clvd`bj H~byw* Ny}
jbx% si pil~v mbxj }di ~blm% K~* Eid~i~ ljm d`v vbj xi~i }loij
`j}b fyv}bmp np @}le`lj wbe`fi bj vyvw`f`bj b bnv}~yf}`jh nljo+
~yw}fp w~bfiim`jhv* ]d`v kl~oim }di nih`jj`jh b }di ijm b~
Ni~j`i‐v* @j }di fbkwljp‐v dipmlp% `}v >7 n~ljfdiv ~ih`v}i~im yw+
xl~m b >7 k`ee`bj ~ljf `j vleiv* Bjep }ij v}b~iv ~ikl`j* Ni~j`i‐v
byjm`jh ebfl}`bj% xd`fd `v v}`ee bxjim np }di Eid~i~ lk`ep% `v jbx
dbki }b Si~b Kbml? }di jix }ijlj} `j }di b~ki~ vdbi v}b~i `v }di
lffivvb~`iv ~i}l`ei~ W`ifiv $e`oix`vi l kikni~ b }di Niv}vieei~H~byw% ljm }di kij‐v v}b~i bj J`imi~mb~v}~lvvi `v jbx eilvim np
}di pbyjh+lvd`bj ~i}l`ei~ ]bk ]l`eb~*
L flnl~i} ~iwy~wbvim lv d`hd+ijm nby}`|yi vwlfi
]di ~ijbxjim $ljm `jlkbyv Ei Flnl~i} dlv febvim `}v mbb~v% ljm
}di eilvi x`ee ni }loij bsi~ `j }di vw~`jh b >7<> np }di Fbebkn`lj
lvd`bj nby}`|yi V}ym`b C* Bji pil~ nib~i% Wlwi}i~`i Xlvi~ ~ieb+
fl}im }b Bni~mb~* ]di Vx`vv vdbi ~i}l`ei~ Wlvvb wi~ Wlvvb }bbo
bsi~ }di 97 v|yl~i ki}~i vwlfi bj Kõdeihlvvi b~ki~ep eilvim
np }di lvd`bj nby}`|yi Vwelvd* Cbeebx`jh }bw }b nb}}bk ~ijbsl}`+
bj% }di siji~lnei nl~ ojbxj lv Dl`vfdnl~ xlv lnei }b ~ibwij Ei
Flnl~i}* ]di vlki ny`em`jh fbkweit xlv levb dbki }b N~ij}vfd`j+oijdlyv% xd`fd xlv byjmim `j <698 ljm xdbvi jlki xlv fdlj+
him }b Vfdxl~qi V}`ihi* @j }di <0>7v% }di vwlfi xlv ~iwy~wbvim
lv l kbs`i }dil}~i% O`jb ^lm`yk% ljm `v }bmlp dbki }b lj @}le`lj
~iv}ly~lj}% ^`v}b~lj}i Ml S`jf`% ljm }di lmalfij} Fb`iy~ Wi~if}
Dl`~ nily}p vlebj*
Si~}`hb vdy}v `}v mbb~v? Fdljhikloi~ bwijv? Qy~`fd‐v
vifbjm Hyivv nby}`|yi bwijv
Bj D`~vfdijwel}q }di Si~}`hb nyv`jivv kbmie% }dl} xlv v`k`el~
}b Lkv}i~mlk‐v ~ijbxjim vywwi~ feynv ljm xlv `jv}leeim `j }di
b~ki~ O`jb Xieeijni~h kbs`i }dil}~i% xd`fd `v `j }di db}ie x`}d
}di vlki jlki% w~bsim }b ni l cbw* Dls`jh v}bbm slflj} b~ bsi~ l
pil~% }di l~byjm 977 v|yl~i ki}~i vwlfi v jbx dbki }b }di pbyjh+
lvd`bj ~i}l`ei~ Nbt Jix Hiji~l}`bj* Fdljhikloi~% xd`fd bi~v
l`~+}~lmi ljm ifb+~`ijmep dbyvidbem w~bmyf}v% kbsim `j}b l <>7v|yl~i ki}~i vwlfi bj Kl~o}hlvvi ayv} l}i~ Fd~`v}klv* Lf~bvv
}di xlp% }di Qy~`fd lvd`bj fbkwljp bxji~ Vlk` Nbeelh }bbo bsi~
}di b~ki~ ebfl}`bj b }di nbbovieei~ B~iee Cõvve`% xdi~i `j Kl~fd
>7<<% di bwijim Qy~`fd‐v vifbjm Hyivv lvd`bj nby}`|yi $l}i~ }di
Hel}}qij}~yk n~ljfdi `j l kb~i }dlj 977 v|yl~i ki}~i vwlfi*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 32/499
6> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Slw`ljb ^ík`v}~lvvi% Qy~`fd
E`kkl}|yl` Qy~`fd
Vfb}fd # Vbml bwijv jit} }b Slw`ljb
Vfb}fd # Vbml `v jb}% lv `}v jlki `kwe`iv% l jix hlv}~bjbk`f fbj+
fiw} ny} ~l}di~ l My}fd lvd`bj dbyvi xd`fd% `j }di vw~`jh b >7<>%
x`ee ni bwij`jh `}v ~v} Vx`vv v}b~i bj ^ík`v}~lvvi% xdi~i `} x`ee
ni vljmx`fdim ni}xiij }di ~iv}ly~lj}v O~bjijdleei ljm Slw`l+
jb*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 33/499
66ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
J`imi~mb~cv}~lvvi Qy~`fd
Cb~ki~ Ni~j`i‐v v}b~i J`imi~mb~cv}~lvvi% Qy~`fd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 34/499
6= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 35/499
69ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 36/499
63 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7=
Hijisl ‖ l klab~ cbfyv cb~ lee aixieei~p
ljm xl}fd ~i}l`ei~v
Fd~`v}klv e`hd}j`jh yi my dýji% Hijisl
HIJISL% }di flw`}le b Vx`}qi~eljm‐v Hijisl flj}bj% dlv l d`hd
wi~fij}lhi b b~i`hj ~iv`mij}v $=8*3 ) ljm `v vifbjm bjep }b
O~iyqe`jhij `j }d`v ~ihl~m* Jyki~byv `j}i~jl}`bjle b~hlj`vl}`bjv
‖ vyfd lv }di YJ% FI^J% @O^O% XDB% @LB% @VB% @]Y% X@WB% XKB%
XBVK% X]B ljm YJDF^ ‖ l~i dilm|yl~}i~im `j Hijisl*
Hijisl `v levb Vx`}qi~eljm‐v vifbjm el~hiv} jljf`le fij}~i% l}i~
Qy~`fd ljm beebxim np Eyhljb* Cb~ pil~v jbx% Hijisl% lebjh x`}d
Qy~`fd% dlv niij ~ljoim lv bji b }di xb~em‐v f`}`iv x`}d }di d`hd+
iv} fbv} b e`s`jh ljm }di d`hdiv} |yle`}p b e`i* ]di wbwyel}`bj b
h~il}i~ Hijisl `v 847%777*
]di xb~em‐v kbv} miv`~lnei aixieei~p v}b~i ebfl}`bj
X`}d it}~ikiep d`hd ~i}l`e vleiv }b ~i}l`e wy~fdlv`jh wbxi~ ~l}`b%
}di xb~em‐v d`hdiv} wy~fdlv`jh wbxi~ l}i~ Qy~`fd% ljm l el~hi
fbj}`jhij} b fbjvyki~v ~bk K`mmei Ilv}i~j fye}y~iv% Hijisl
`v lj itfiw}`bjleep lwwile`jh ebfl}`bj b~ `j}i~jl}`bjle aixieei~p
ljm xl}fd ~i}l`ei~v* Hijisl‐v lwwile `v levb l}}~`ny}lnei }b `}v l+
j`}p b~ Ljheb+Vltbj fye}y~i ljm }di f`}p‐v kye}`fye}y~le wbwyel+
}`bj% }dljov `j el~hi kilvy~i }b }di w~ivijfi b YJ ljm YJIVFB
bfiv* Ljjyle ~ij}v hb lv d`hd lv 4%777 ~ljf wi~ v|yl~i ki}~i
bj ^yi my ^dýji ljm ^yi my Kl~fdà* ^yiv Nlvviv il}y~iv vbki
47%777 wlvvi~v+np ml`ep* ^yi my ^dýji dlv <74 ~i}l`e v}b~iv x`}d
lj itfiw}`bjleep d`hd kye}`n~ljfd ~l}`b b 0= )*
Fbjvyki~ mikljm l} ~ifb~m eisiev
]di xl}fd ljm aixieei~p fbkwlj`iv }dl} dlsi bw}im }b bwij n~lj+
fdiv `j Hijisl bsi~ }di pil~v `jfeymi }di beebx`jh l} }di }bw b
^yi my ^dýji1 Nbyfdi~bj% Lymikl~v% W`hyi}% Wlji~i`% H~l M`l+kbjmv% Dyneb}% M`b~ Db~ebhi~`i% ]lh Diyi~% Kbj}neljf ljm Clni~hà*
B}di~ v}b~iv b ebjh v}ljm`jh% xd`fd l~i l~~lpim `j }di vi|yijfi
`jm`fl}im% jfeymi }di beebx`jh1 Alihi~ Ei Fbye}~i% @XF Vfdldly+
vij% bhi~ Mynb`v% Lslo`lj% Fdlyki}% Nyehl~`% Neljfwl`j% N~ihyi}%
W`lhi}% Aldlj% Lmei~% Fdbwl~m% Mi H~`vbhbjb% Fdl}`el% Bkihl% Slj
mi~ Nlyximi% Fl~}`i~% Hõnie`j% Oi~mlj`lj% Eiv Lknlvvlmiy~v% Ie`i
Fdl}`el% Ij`hkl% Nijbê} mi Hb~vo`% Wl}io Wd`e`wwi% Nyfdi~i~% Slfdi+
~bj Fbjv}lj}`j% Sdi~j`i~% ^beit% ]ymb~% Fbeei}% N`aby}i~`i Qn`jmij%
L`~n`abyt ljm N`abyt Ny~kl ‖ }b kij}`bj bjep }di kbv} w~bk`jij}
n~ljmv*
Jb} l jix aixieei~ + ny} ^iyhi
Bwij`jh bj ^yi my ^dýji% jit} }b Eby`v Sy`}}bj% Bkihl ljm Fdb+
wl~m% }di jixiv} nby}`|yi vdbxflviv l ~ljhi b }~lm`}`bjle ljm
fbj}ikwb~l~p kyv`f nbtiv% ab`j`jh lmm~ivviv `j Dbjh Objh% Ni`+
a`jh% V`jhlwb~i% Mbdl% ljm Jix Pb~o*
]di 34+v|yl~i+ki}~i nby}`|yi v lj itd`n`}`bj vwlfi b xiee ojbxj
}~lm`}`bjle kbmiev ljm fbj}ikwb~l~p w`ifiv `j kbmi~j kl}i~`lev%
ljm levb w~bs`miv l vwlfi }b itweb~i lj `jf~ilv`jhep `kwb~}lj}
nyv`jivv v}~ilk1 nivwboi fb~wb~l}i w~bmyf}v*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 37/499
68ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Eby`v Sy`}}bj # Hõnie`j yi my dýji% Hijisl
Nyehl~` ^yi my ^dýji% Hijisl
Qij`}d bwijv `}v vifbjm v}b~i `j }di xb~em ‖ `j Hijisl
Bj <0 Mifikni~ >7<<% l nby}`|yi itfeyv`siep mim`fl}im }b xl}fdiv
~bk }di Vx`vv xl}fd kljylf}y~i~ Qij`}d dlv bwijim bj bji b
Hijisl‐v nyv`iv} v}~ii}v% yi my dýji*
]d`v eihijml~p ~k `v v}`ee ebfl}im `j }di itlf} vlki vwb} xdi~i
`}v byjmi~% Hib~hiv Cls~i+Alfb}% ~v} iv}lne`vdim `} `j <439* ]di
nby}`|yi `v }di vifbjm `j }di xb~em $l}i~ Dbjh Objh }b il}y~i
}di jix miv`hj xd`fd Qij`}d dlv misiebwim b~ `}v wb`j}v b vleiv*
Le~ilmp ~bk }di by}v`mi% `} v}ljmv by} }dljov }b `}v hibki}~`fle
v}b~i~bj} v}ymmim x`}d helvv wljiv ljm ~lkim np }xb el~hi v}bji
fbeykjv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 38/499
64 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Qij`}d ^yi my ^dýji% Hijisl
Eiv Lknlvvlmiy~v ^yi my ^dýji% Hijisl
D`hdiv} }ijljfp fdy~j ~l}i bj ^yi my ^dýji
@j >774% vbbj l}i~ }di Xi~}di`ki~ lk`ep% xdb bxjv Fdljie%
nbyhd} }di w~bwi~}p xdi~i }di`~ nby}`|yi% lebjh x`}d }dl} b Di~+
käv% xlv yjmi~ eilvi% }di Myklv lk`ep‐v $bxji~ b Di~käv eilvi
xlv }i~k`jl}im* W~bkw}ep% }di Myklv lk`ep wy~fdlvim }di }xb
ny`em`jhv }b }di ei} ljm }i~k`jl}im }di eilvi b }di Eiv Lknlvvl+
miy~v aixieei~p v}b~i* ]di `jsiv}kij} `j }di w~bwi~}p lkbyj}im }b
l ~ifb~m b kb~i }dlj 89 k`ee`bj ~ljf* @j Mifikni~ >7<<% Di~käv
Kl`vbj fiein~l}im }di bwij`jh b `}v =47 v|yl~i ki}~i vwlfi l}i~
kb~i }dlj <> kbj}dv b vdbw}}`jh* ]di aixieei~p ljm xl}fd ~i}l`+
ei~ Eiv Lknlvvlmiy~v wl`m oip kbjip lkbyj}`jh }b visi~le k`ee`bj
Vx`vv ~ljfv }b }loi bsi~ }di eilvi bj }di 377 v|yl~i ki}~i vwlfi
b~ki~ep eilvim np }di lvd`bj dbyvi C~ljfivfb Vkle}b* @j Lyhyv}
>7<<% Cijm` levb fiein~l}im }di bwij`jh b `}v jix v}b~i l}i~ jil~epl pil~ b vdbw}}`jh*
N~yjieeb Fyf`jiee` ljm Kbjfei~ bwij jix v}b~iv `j
Hijisl
Lf~bvv ~bk }di jix Di~käv Kl`vbj bj ^yi ^bni~}+Fàl~m% N~yjieeb
Fyf`jiee` bwijim `}v vifbjm Vx`vv v}b~i `j Jbsikni~ >7<<% l >97
v|yl~i ki}~i vwlfi }dl} xlv w~is`byvep eilvim }b l ebfle H`lj~ljfb
Ci~~à ~ljfd`vii* ]di bwij`jh b Fyf`jiee`‐v Qy~`fd clhvd`w v}b~i `v
vel}im b~ }di vykki~ b >7<>* ]di mbxj+w~bmyf}v ~i}l`ei~ Kbjfei~
klmi }v yi my dýji miny} j Jbsikni~ >7<< ni}xiij }di Nb}}i+
hl Siji}l ljm Fdy~fd‐v nby}`|yiv* L}i~ jil~ep }xb pil~v b jihb}`+
l}`bjv x`}d }di @}le`lj fbyj}i~wl~}`iv% }di ebfle ~i}l`ei~v Ik`e`l Ney
ljm Vx`vv Oyn`o fbjfeymim l eilvi b~ l <97 v|yl~i ki}~i vwlfi*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 39/499
60ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
N~yjieeb Fyf`jiee`% yi bni~}+Fàl~m% Hijisl
Kbjfei~ ^yi my ^dýji% Hijisl
Dyhb Nbvv ljm Nleep vxlw vwlfiv
C`si pil~v lhb% Dyhb Nbvv }bbo bsi~ }di Qy~`fd ljm Hijisl v}b~iv
}dl} xi~i ni`jh eilvim np }di N~yjb Klhe` ~ljfd`vii* @jlvkyfd lv
}di vwlfi `j }di ^yi my ^dýji v}b~i jit} }b Fàe`ji xlv vdbw}}im
vbeiep b~ xbkij‐v lvd`bjv% l vxlw x`}d }di Nleep v}b~i bj ^yi my
Kl~fdà xlv l xiefbki }~ljvlf}`bj% wl~}`fyel~ep v`jfi wimiv}~`lj
}~lf }di~i `v }ij }`kiv d`hdi~ ljm }di vwlfi }x`fi lv el~hi fbk+
wl~im }b ^yi my ^dýji*
Vx`vv E`ci eilviv NV@ w~bwi~}p lc}i~ }xb pil~v bc slfljfp
Bji b }di kbv} mie`hd}ye lvwif}v b }di lvd`bj dbyvi }dl} xlv
byjmim np Eyfi~ji~ ]dbklv Kipi~ `v }di ijb~kbyv wbwyel~`}p di
dlv hl`jim lkbjh d`v pbyjh lym`ijfi }dljov }b }di vwif}lfyel~
isij}v di vwbjvb~v* ]di }~ijmp Vwlj`vd n~ljm x`ee ni bwij`jh lj
l~byjm <%777 v|yl~i ki}~i v}b~i j }di b~ki~ NV@ w~bwi~}p bj ^yi
mi ^`si `j el}i Aljyl~p >7<>% }di fbkwljp‐v vifbjm Vx`vv v}b~i%
xd`fd x`ee ni ebfl}im lf~bvv ~bk ^yi mi el ]by~ Klê}~ivvi% xdi+
~i Dlfoi}} Ebjmbj% ]bkkp D`ehi~ O`mv ljm b}di~ n~ljmv dlsiv}b~iv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 40/499
=7 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Nleep ^yi my ^dýji% Hijisl
Nbj Hij`i ^yi my Kl~fdà% Hijisl
Elmy~ài `j }di jix Nbj Hàj`i miwl~}kij} v}b~i
]di ~ljfd`vii b Elmy~ài $l Vw~õjhe` fbkwi}`}b~ bwijim `}v vi+
fbjm Hijisl v}b~i `j }di jixep ~ijbsl}im d`hd+ijm miwl~}kij}
v}b~i Nbj Hàj`i* ]di N~yjvfdx`h lk`ep% }dl} bxjv Nbj Hàj`i%wy~fdlvim }di lmalfij} w~bwi~}p l ix pil~v nlfo ~bk Sleb~l
Wijv`bjvolvvi% x`}d }di hble b lmm`jh kb~i }dlj 9%777 v|yl~i
ki}~iv b ~i}l`e vwlfi }b `}v clhvd`w v}b~i vb lv }b lffbkkbml}i
d`hd+fle`n~i }ijlj}v l} }di ij}~ljfi }b ^yi my Kl~fdà% lv xiee lv
lmm`}`bjle vdbw+`j+vdbw v}b~iv vyfd lv Fdljie ljm Hyff`*
Cy}y~i bc cb~ki~ Wlpb} vwlfi yjfi~}l`j
@} dlv pi} }b ni ljjbyjfim xdb x`ee ni }lo`jh bsi~ }di ^yi my Kl~+
fdà vwlfi b~ki~ep bffyw`im np }di C~ijfd nbbo v}b~i Wlpb}% lv
xiee lv }di vklee nby}`|yiv lmalfij} }b }di jix Dyhb Nbvv v}b~i*
Le}dbyhd l Hi~klj lvd`bj dbyvi dlm v`hjim l w~ie`k`jl~p fbj+
}~lf} b~ }d`v clhvd`w v}b~i% `} x`}dm~ix ~bk }di jihb}`l}`bjv lv l~ivye} b }di d`hd ~ij} mikljmim np }di eljmeb~m* Xdl} `v fi~}l`j%
dbxisi~% `v }dl} Niji}}bj x`ee ni }di bjep bji b }di v`t v}b~iv }dl}
`v leebxim }b v}lp bj*
^l`eF`}p Hijisl $Fb~jls`j)
My~`jh }d`v vifbjm wdlvi it}ijm`jh ~bk Lyhyv} >7<< }b Mifik+
ni~ >7<6% }di ~l`e~blm v}l}`bj ny`em`jh x`ee ni hy}}im }b kloi xlp
b~ l fbkwei}iep jix j}i~`b~* ]di }~l`j v}l}`bj‐v d`v}b~`f lflmi x`ee
ni ~i}l`jim* ]di w~baif}v fbv}v l~i lj iv}`kl}im <<7 k`ee`bj ~ljf*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 41/499
=<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
VNN Fb~jls`j% Hijisl
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 42/499
=> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
79
Nlvie x`}d Vx`}qi~eljm‐v el~hiv} Lwwei V}b~i*
Weljjim Lwwei v}b~i C~i`i V}~lvvi% Nlvie
C~i`i V}~lvvi Nlvie
NLVIE `v Vx`}qi~eljm‐v }d`~m el~hiv} f`}p% l}i~ Qy~`fd ljm Hijisl*Nlvie dlv l wbwyel}`bj b l~byjm <87%777% xd`ei }di wbwyel}`bj b
}di h~il}i~ l~il b Nlvie% ojbxj lv ]~`jl}`bjlei Lhhebki~l}`bj Nl+
vie% jykni~v l~byjm 467%777*
Vdbww`jh itfy~v`bjv }b Eó~~lfd ljm Fbekl~ dlsi h~bxj kb~i
lwwile`jh }dljov }b }di xiloij`jh b }di iy~b `j ~ifij} kbj}dv*
^iel}`si }b n~ljm+w~bmyf} w~`fiv `j Vx`}qi~eljm% }dbvi `j Hi~kljp
l~i vynv}lj}`leep ebxi~ b~ }di vlki w~bmyf}v% `j wl~}`fyel~ bx`jh
}b }di SL] ~iyjm w~bh~lk* Lv l ~ivye}% Vx`vv ~i}l`ei~v dlsi niij
bi~`jh m`vfbyj}v b~ kbj}dv jbx% kbv}ep ~ljh`jh ~bk <7 }b >7 )
b }di b~`h`jle w~`fi*
Vx`}qi~eljm el~hiv} Lwwei v}b~i
Cbeebx`jh bj }di diiev b Xlee`vieeij% Qy~`fd ljm Hijisl% Nlvie
x`ee vbbj ni }di by~}d Vx`vv f`}p xdi~i lj Lwwei v}b~i dlv fbki
}b }bxj* ]di v}b~i `v vfdimyeim }b bwij `j il~ep >7<>* X`}d 077
v|yl~i ki}~iv b ~i}l`e vwlfi vw~ilm lf~bvv }d~ii eisiev% }di Nl+
vie Lwwei v}b~i x`ee ni l~ ljm lxlp Vx`}qi~eljm‐v el~hiv} n~ljfdi*
]d`v Vx`vv Lwwei clhvd`w v}b~i x`ee ni ebfl}im bj C~i`i V}~lvvi%
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 43/499
=6ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Dyhb Nbvv Hi~ni~hlvvi% Nlvie
Ki}~b Nby}`|yiv Hi~ni~hlvvi% Nlvie
}di f`}p‐v w~`f`iv} ~i}l`e+~ij} l~il% bwwbv`}i
}di Nyfdi~i~ aixieei~p v}b~i ljm }di pbyjh+
lvd`bj nby}`|yi Ql~l* ]di Lwwei v}b~i ebfl+
}`bj xlv b~ki~ep eilvim np Nb}}p vdbi v}b~i%
xd`fd kbsim by} `j Viw}ikni~ >7<< bx`jh }b
l d`hd ~ij} `jf~ilvi ljm ~ifi`sim ~ilvbjlnei
fbkwijvl}`bj ~bk }di jix My}fd bxji~ b
}di w~bwi~}p* ]d`v fbkwijvl}`bj ijlneim Nb}+
}p }b jljfi }di vdbw}}`jh b }v jix ebfl}`bjbj Hi~ni~hlvvi*
S`sl~}i H~byw itwljm`jh
@j Klp >7<<% }di d`hd+ijm C~ijfd bb}xil~
fbkwljp K`jiee` bwijim lj l~byjm <77 v|yl~i
ki}~i nby}`|yi bj }di b~ki~ w~ik`viv b Sl+
eb~l% xd`fd `v bxjim np oO`bvo% ljm wl`m kb~i
}dlj dle l k`ee`bj Vx`vv ~ljfv `j oip kbjip
}b }loi bsi~ }di eilvi* Bji pil~ il~e`i~% K`jiee`
}bbo bsi~ }di eilvi b Jl Jl% l 677 v|yl~i
ki}~i lvd`bj v}b~i bwi~l}im np l fbkwi}`+
}b~% W`ko`i% b~ xd`fd K`jiee` wl`m l vbkixdl}
d`hdi~ lkbyj} b oip kbjip*
Hi~ni~hlvvi ‖ l v`hj`flj} jykni~ bc jix welpi~v
@j Lw~`e >7<<% }di Vx`vv ~i}l`ei~ Ki}~b Nby}`|yiv bwijim l v}b~i
bj Hi~ni~hlvvi bjep l ix dyjm~im ki}~iv lxlp ~bk }di Nb}}p
nby}`|yi% `j }di b~ki~ vwlfi b }di lvd`bj ~i}l`ei~ Vlvfd% xd`fd
Ki}~b ijel~him ~bk 077 }b <%977 v|yl~i ki}~iv*
Jit} mbb~% Wlv`}b C~`foi~ bwijim `}v jix >>7 v|yl~i ki}~i v}b~i `j
}di b~ki~ Yj`fl v}b~i* Dyhb Nbvv nbyhd} }di eilvi b }di V}~ii}
Bji ~ljfd`vii% xd`fd ~ie`j|y`vdim }di eilvi l}i~ }xb pil~v b
bwi~l}`bj l}i~ dls`jh lf|y`~im `} ~bk Pijm`* L hlel bwij`jh b
}di =77 v|yl~i ki}~iv vwlfi xlv diem bj ><v} Viw}ikni~% >7<<
x`}d sl~`byv eyk`jl~`iv `j l}}ijmljfi* Wlv`}b C~`foi~ }bbo bsi~
}di vwlfi b `}v fbkwi}`}b~ Nb}}p l ix v}iwv mbxj }di v}~ii}% ljm
lekbv} jit} mbb~ l jix l~byjm 677 v|yl~i ki}~i Klkky} v}b~i
bwijim j Jbsikni~ >7<<* ]b }di ei}% }di Vx`vv vdbi v}b~i vbem }v
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 44/499
== ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
N~lyji~ Ky}q Nl~cõvvi~wel}q% Nlvie
eilvi }b Vfd`hh` K`hh` nby}`|yi% xd`ei jit} mbb~ }di V`t Vdbw lf+
fivvb~p v}b~i fimim `}v eilvi }b }di kye}`n~ljm v}b~i @kw~ivv`bji
Clvd`bj% ljm lf~bvv }di xlp% Psiv ^bfdi~ }bbo bsi~ }di 87 v|yl~i
ki}~i b~ki~ Obn~l Nby}`|yi `j Viw}ikni~ >7<<* L pil~ il~e`i~%
]bk Ni~hv}i`j bwijim d`v by}mbb~ feb}d`jh v}b~i l} }di b~ki~
Nbvvi~} H~lsy~ij ebfl}`bj*
Qyk N~lyjij Ky}q ~iv}ly~lj} }b nifbki l n~lvvi~`i
Ywfbk`jh ~ikbmiee`jh ljm }di lf} }dl} }di eilvi xlv vi} }b it+w`~i bj 67}d Viw}ikni~% >7<7 w~bkw}im }di eljmeb~m% WVW Vx`vv
W~bwi~}p% }b ~i}d`jo }di y}y~i yvlhi kbmle`}`iv b~ }d`v Nlvie oip
w~bwi~}p* ]di `jsbesim wl~}`iv lh~iim }dl} }di w~bwi~}p vdbyem ~i+
kl`j l ~iv}ly~lj}* Dls`jh ~ifi`sim jyki~byv lwwe`fl}`bjv% WVW
bw}im b~ Fljm~`lj Fl}i~`jh LH% xd`fd xlv le~ilmp l }ijlj} l} l
jykni~ b WVW w~bwi~}`iv* Lffb~m`jh }b WVW% }dip xi~i xbj bsi~
np }di n~lvvi~`i fbjfiw}* ]di hble xlv }b mis`vi l fbjfiw} }dl}
xlv `j oiiw`jh x`}d }di l~fd`}if}y~i% l}kbvwdi~i ljm d`v}b~p b
}di iv}lne`vdkij}* Fljm~`lj Fl}i~`jh x`ee ni eilv`jh lj l~byjm
9>7 v|yl~i ki}~i ~iv}ly~lj}% xdbvi m`j`jh ljm xb~o l~ilv x`ee ni
fbkwei}iep ~imbji*
V}i`jijsb~v}lm} ‖ ij}i~ Ny~hi~ O`jh ljm Kbe`jb% it`}
F`jmp‐v M`ji~
F`jmp‐v M`ji~ bj V}i`jijsb~v}lm} febvim `j Kl~fd >7<<* Kl~fdà
@j}i~jl}`bjle% xd`fd `v l m`s`v`bj b }di Kósijw`fo H~byw ljm
xd`fd bwi~l}iv F`jmp‐v M`ji~ ljm b}di~ ~iv}ly~lj}v% vl`m }dl} }di
yj`} xlv ni`jh febvim niflyvi `}v eilvi dlm itw`~im* Ny} lv }di
w~bwi~}p‐v kljlhikij} fbkwljp `jm`fl}im% }di eilvi fbyem dlsi
niij ~ijixim x`}dby} ljp w~bneik* ]di F`jmp‐v M`ji~ fbjfiw}`v% `j kb~i xlpv }dlj bji% }di n~l`jfd`em b Kósijw`fo‐v byjmi~
Yie` W~lhi~% xdb `j <03> v}l~}im V`eni~oyhie% Vx`}qi~eljm‐v ~v}
lv} bbm fdl`j* Lffb~m`jh }b fbkwljp eihijm% K~* W~lhi~‐v pbyjh
mlyhd}i~ lvoim ` vdi }bb fbyem jlki l fbjfiw}% xdi~iywbj Kv*
]~lhi~ hlsi di~ mlm‐v vifbjm lv} bbm n~l`jfd`em }di jlki ―F`jmp‛
niflyvi vdi xlv l n`h F`jmi~ieel lj* ]di ~v} F`jmp‐v M`ji~ bwij+
im `j <08< `j Vw~i`}ijnlfd ny} jb ebjhi~ it`v}v*
Lf~bvv }di xlp% bj ]d~ii O`jh‐v Mlp `j >7<< ljm <4 kbj}dv l}i~
}di <8}d fij}y~p ny`em`jh bj }di v`}i dlm niij }b~j mbxj% l Ny~hi~
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 45/499
=9ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
V}i`jijsb~v}lm} Nlvie
O`jh }dl} xlv ni`jh bwi~l}im lv l ~ljfd`vi np }di ny`em`jh bx+
ji~ bwijim b~ nyv`jivv* Visij mbb~v mbxj }di v}~ii} }b }di ~`hd}%
Vx`}qi~eljm‐v el~hiv} @}le`lj ~iv}ly~lj} fdl`j% Kbe`jb% }bbo bsi~
}di >37 v|yl~i ki}~i b~ki~ w~ik`viv b ^iv}ly~lj} Wbkbmb~b
ljm x`ee ni bwij`jh l jix ~iv}ly~lj} }di~i `j Kl~fd >7<>*
Vfdydwl~lm`iv }loiv bsi~ l hlkiv e`n~l~p? l
kljyclf}y~i~‐v v}b~i ~iwelfiv l ~i}l`e fdl`j
@j oiiw`jh x`}d `}v bjhb`jh itwljv`bj w~bh~lk% }di b~ki~ Vx`vvfbkwljp Vfdydwl~lm`iv $levb l kikni~ b }di S`sl~}i H~byw }bbo
bsi~ }di b~ki~ Mbk`jb hlkiv e`n~l~p $6=7 v|yl~i ki}~iv `j }di
vw~`jh b >7<< xdij }di fy~~ij} }ijlj}‐v eilvi itw`~im* Lf~bvv }di
xlp% l Ki}~b Nby}`|yiv v}b~i bwijim x`}d }di hble b }iv}`jh by}
}di fbkwljp‐v `jjbsl}`si lffivvb~`iv fbjfiw}* ]di pbyjh+lvd`bj
nby}`|yi Nijfd diem bj b~ }xb pil~v `j }di vifbjm }b elv} ny`em`jh
bj V}i`jijsb~v}lm}% ny} ye}`kl}iep xij} by} b nyv`jivv b~ elfo b
wimiv}~`lj }~lf ljm fimim }di >>7 v|yl~i ki}~i vwlfi }b l Ei
Kby}bj v}b~i*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 46/499
=3 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
73
Ni~j ‖ fiee wdbjiv ljm xbkij‐v xil~ vywwelj}
lj b~hlj`f vywi~kl~oi}
]~`ykwd Kl~o}hlvvi% Ni~j
Kl~o}hlvvi Ni~j
NI^J—V bem }bxj% xd`fd xlv ny`e} bj fdleo fe`v% dlv niij l
YJIVFB Xb~em Fye}y~le Di~`}lhi V`}i v`jfi <046* Ni~j `v }di fl+
w`}le b Vx`}qi~eljm% ljm `}v ki}~bwbe`}lj l~il dlv l wbwyel}`bj b
l~byjm 697%777*
Jl Jl }bbo bsi~ Pijm`‐v <89 v|yl~i ki}~i vwlfi bj Kl~o}hlv+
vi $}di eilvi dlm itw`~im% jit} mbb~ }b }di fbkwljp‐v Vwlj`vd
fbkwi}`}b~ Kljhb* Lf~bvv }di v}~ii}% }di yjmi~hl~kij} ~i}l`ei~
]~`ykwd }bbo bsi~ Ni~j`i‐v >77 v|yl~i ki}~i vwlfi `j Jbsikni~
>7<<* ]di e`jhi~`i ~i}l`ei~ ljm Hlpmbye H~byw kikni~ Cbhle }bbo
bsi~ }di ^bifoe hebsi nby}`|yi% }dyv mbyneim `}v ~i}l`e vwlfi }b
l~byjm 87 v|yl~i ki}~iv*
imf np Ivw~`} vywwelj}im np Si~b Kbml
L ix mbb~v mbxj bj }di ~`hd}% dls`jh l`eim }b kii} `}v vleiv bn+
aif}`siv% imf np Ivw~`} vbem }di eilvi bj `}v 387 v|yl~i ki}~i vwlfi
}b Niv}vieei~ l}i~ }d~ii pil~v b bwi~l}`bj% b~ xd`fd Ivw~`} ~ifi`+
sim oip kbjip* ]di ny`em`jh xlv ~ijbsl}im nib~idljm ~bk }bw
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 47/499
=8ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Qp}hebhhi Ni~j
Sl}}i~ Ní~ijwel}q% Ni~j
}b nb}}bk np }di bxji~ b }di ny`em`jh% }di b~ki~
bwi~l}b~ b Fbjvi~`i Kipi~* Bx`jh }b lj lwwile
}dl} dlm niij klmi np lj lj`kle w~b}if}`bj lvvb+
f`l}`bj% }di ~ijbsl}`bj xlv mielpim b~ l fbywei b
kbj}dv% xd`fd ij}l`eim ieisl}im fbjv}~yf}`bj fbv}v
ljm lmm`}`bjle ~ij} fbv}v% }dyv w~isij}`jh Ivw~`}
~bk v}l~}`jh }di w~baif} lv x`vdim*
Nih`jj`jh bc }di ijm cb~ Ci`j+Oleei~
L pil~ il~e`i~% }di pbyjh+lvd`bj kye}`n~ljm ~i}l`+
ei~ Ki}~b Nby}`|yiv }bbo bsi~ l vwlfi l} }di ijm
b Kl~o}hlvvi bffyw`im np }di Vx`vv kij‐v lvd`+
bj ~i}l`e fdl`j Ci`j+Oleei~ $xd`fd dlm le~ilmp niij
e`|y`ml}im b~ < k`ee`bj ~ljf `j oip kbjip* ^ie`j+
|y`vdkij} b `}v Ni~j n~ljfd kl~oim }di ~v} v}iw
`j }di h~lmyle m`vklj}e`jh b }di n~ljfd ji}xb~o b
l fbkwljp }dl} xlv l} bji }`ki Vx`}qi~eljm‐v eil+
m`jh kij‐v by}}}i~*
Fiee wdbjiv ljm xbkij‐v clvd`bjv vywwelj}
lj b~hlj`f vywi~kl~oi}
Vyv}l`jln`e`}p% eilvi kbmle`}`iv% ljm vif}b~ vy`}ln`e`}p xi~i mijim
lv }di kl`j f~`}i~`l b~ vieif}`jh l vyffivvb~ }b Vx`}qi~eljm‐v ~v}
b~hlj`f vywi~kl~oi} l} Vw`}lehlvvi* ]dbklv Sl}}i~ febvim }di =67
v|yl~i ki}~i v}b~i niflyvi% di vl`m% `} xlv jb ebjhi~ w~b}lnei
mivw`}i }di lf} }dl} di bxjim }di ny`em`jh* @} `v jbx feil~ xdl}
K~* Sl}}i~ kilj} np ―kbmle`}`iv‛1 di jb} bjep ~i|y`~im }dl} 6 k`e+
e`bj ~ljf `j oip kbjip ni bemim `j}b }di ~ij}% ny} levb mif`mim
}b fdl~hi <*> k`ee`bj ~ljf `j ljjyle ~ij}* B~ljhi byjm l vy`}lnei
vyn}ijlj} `j Hi~~p Xini~ }b lvvy~i }di <7 pil~v eilvi fbj}~lf}*
L} }di }`ki }d`v ~iwb~} xij} }b w~ivv% `} xlv yjfeil~ xdl} xlv }b
nifbki b }di b~ki~ B~ljhi vwlfi lf~bvv }di v}~ii}*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 48/499
=4 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Sbj+Xi~m}+Wlvvlhi Ni~j
B~iee Cõvve` eilsiv }di iem }b ]dle`l
B~iee Cõvve` dlv h`sij yw }di =77 v|yl~i ki}~iv `} xlv vynei}}`jh
`j }di mbxj}bxj Ni~j kyv`f v}b~i O~bkwdbeq l} Vw`}lehlvvi* ]di
vwlfi xlv }loij bsi~ np }di Vxim`vd kye}`n~ljm lvd`bj ~i}l`+
ei~ Fbkwljpv% xdbvi clhvd`w v}b~i `v le~ilmp yw ljm ~yjj`jh bj
Kl~o}hlvvi* Dbxisi~% }di ~ij} di~i `v bjep dle }di lkbyj} Si~b
Kbml wlpv bj Kl~o}hlvvi*
Fdl fdç fbkiv }b Sbj Xi~m} Wlvvlhi
@j Jbsikni~ >7<<% }di b~ki~ Aifoe`jh kyv`f v}b~i xlv eeim x`}d
}di l~bklv b ]dl` fy`v`ji% xd`fd `v lsl`elnei `j }di L~} Jbysily+
v}pei% i~v}xd`ei Vweijm`m kbs`i }dil}~i bj Sbj Xi~m} Wlvvlhi* K`+
h~bv Ll~i‐v Fdl fdç ]dl` ~iv}ly~lj} }bbo bsi~ }di vwlfi }dl} xlv
eilvim np }di Qy~`fd kyv`f v}b~i Aifoe`j* K`h~bv jb} bjep ~ij}im
by} }di b~ki~ Aifoe`j v}b~i ny} levb wl~} b }di vifbjm cbb~% xdi+
~i }di V}lylfdi~ nbbov}b~i jbx vieev FMv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 49/499
=0ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
78
Elyvljji ‖ vifbjm bjep }b Qy~`fd xdij `}
fbkiv }b jykni~ bc vdbww`jh v}~ii}v*
Ivw~`} ^yi mi Nby~h% Elyvljji
Jlspnbb} ^yi mi Nby~h% Elyvljji
Ebfl}im `j }di C~ijfd+vwilo`jh wl~} b Vx`}qi~eljm $^bkljm`il} Eloi Hijisl% Elyvljji% lebjh x`}d Qy~`fd% Hijisl% Nlvie ljm
Ni~j% `v bji b Vx`}qi~eljm‐v el~hiv} f`}`iv* ]di Hijisl+Elyvljji
ki}~bwbe`}lj l~il dlv <*> k`ee`bj `jdln`}lj}v% 6>9%777 b xdbk
e`si `j h~il}i~ Elyvljji*
^yi mi Nby~h 1 Jlspnbb}% Ebjhfdlkw% i}f*
L}i~ lekbv} l pil~ b vdbw}}`jh% }di Vx`vv hebsi ljm nlh ~i}l`+
ei~ Jlspnbb} x`ee ni bwij`jh `}v v}b~i l} }di ijm b ^yi my Nby~h%
lf~bvv ~bk Di~käv ljm Eby`v Sy`}}bj* ]di vwlfi xlv b~kleep
bffyw`im np }di ^ipkbjm v}l}`bji~p v}b~i% xd`fd m`m nyv`jivv
`j }di 677 v|yl~i ki}~i vwlfi b~ bsi~ l fij}y~p? ny} }`kiv dlsi
fdljhim ljm }d`v vif}b~ `v feil~ep by}kbmim* My~`jh }di ~v} dle
b >7<<% Ivw~`} }bbo bsi~ }di 37 v|yl~i ki}~i h~byjm cbb~ vwlfi b
`}v ji`hdnby~ Flj}bj Wieqi% }dyv leebx`jh Ivw~`} }b hl`j lj lmm`}`b+
jle i`hd} ki}~iv b v}b~i~bj}* Jit} mbb~% }di C~ijfd pbyjh+lvd`bj
~i}l`ei~ Vljm~b }bbo bsi~ Nyfoeiv # Nie}v% }dyv e`oix`vi jf~ilv`jh
`}v v}b~i~bj} v`qi*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 50/499
97 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vx`vvfbk # Kósijw`fo yi Dlem`kljm% Elyvljji
Ni~vdol ^yi V}* C~ljèb`v% Elyvljji
@j }di vykki~ b >7<<% lk`ep+bxjim Ebjhfdlkw% xdbvi nlhv
l~i w~`fim bji w~`fi fl}ihb~p ebxi~ }dlj }dbvi b Jlspnbb}% }bbo
bsi~ }di vwlfiv b~kleep bffyw`im np Kljhb ljm Klvv`kb My}}`%
lkbyj}`jh }b l }b}le b 47 v|yl~i ki}~iv*
Vifbjm Vx`vv Ni~vdol v}b~i bwijv
@j Lyhyv} >7<<% }di pbyjh+lvd`bj ~i}l`ei~ Ni~vdol $e`oix`vi l
kikni~ b }di @jm`}it} H~byw }bbo bsi~ }di kb~i }dlj 377 v|yl~i
ki}~iv Vfdíi~ Vwb~} v}b~i ni}xiij Ql~l ljm Klvv`kb My}}` bj
^yi Vl`j}+C~ljèb`v* ]di Vfdíi~ lk`ep dlm niij bwi~l}`jh }d`v
vwb~}`jh hbbmv v}b~i b~ 47 pil~v l} }d`v ebfl}`bj* ]di fbkwljp‐v
vynv`m`l~p% Cbhle% dlv }loij bsi~ }di b~ki~ Jlspnbb} v}b~i bj ^yi
Vl`j}+C~ljèb`v jit} }b Nleep* Cby~ mbb~v mbxj% Bfdvji~ Vdbiv `v
jbx eilv`jh }di b~ki~ El H~ljhi v}b~i% xd`ei Fd`fb~ài `v eilv`jh
}di b~ki~ Bfdjvi~ vwlfi }dl} `v vljmx`fdim ni}xiij Bfdvji~
Vdbiv ljm Niji}}bj*
Si~p kyfd `j mikljm ‖ ~i}l`e vwlfi bj ^yi Dlem`kljm%
^yi W`fdl~m ljm ^yi Vl`j} Ely~ij}
L} }di `j}i~vif}`bj x`}d Welfi Nie+L`~% S`el $l kikni~ b }di Niv}+
vieei~ H~byw bwijim l v}b~i `j }di vykki~ b >7<< ljm bn}l`jim
}di eilvi bj }di 87 v|yl~i ki}~i vwlfi np bi~`jh l fbjv`mi~ln+
ep d`hdi~ ~ij} }dlj `}v }dij+fy~~ij} }ijlj} L`hei* ^`hd} lf~bvv }di
v}~ii}% Kósijw`fo @fi F~ilk hl~ji~im }di Flà Lyt W`i~~b}v eilvi%
xd`ei jit} mbb~ }di C~ijfd nloi~p fdl`j Wlye ljm }di vyffivvb~
iv}lne`vdkij} Kljyie Itweb`}l}`bjv nb}d febvim x`}d`j l }xb pil~wi~`bm* Vx`vvfbk dlv niij eilv`jh }di <97 v|yl~i ki}~i vwlfi
v`jfi vykki~ >7<<*
]di J`oi ~ljfd`vii bj ^yi W`fdl~m mif`mim }b vx`}fd }b l wilo+
wi~b~kljfi v}b~i fbjfiw}* Jit} mbb~% Fd`fb~ài }bbo bsi~ }di lw+
w~bt`kl}iep =77 v|yl~i ki}~i Vlvfd v}b~i% xdi~i `} `v jbx wy~+
sip`jh `}v jix —Clkbyv‐ fbjfiw}* Niji}}bj+h~byw kikni~ V`veip
~ifij}ep bwijim l n~ljfd `j }di b~ki~ Nl}l v}b~i% xd`fd jbx
fl~~`iv Hyivv lffivvb~`iv* ]di v}b~i% xd`fd `v ~yj np Vljm~b Kl+
~ljhbj` b Nijihbq` VL lv l ~ljfd`vi% bjep fl~~`iv lffivvb~`iv%
vdbiv% aixieei~p ljm xl}fdiv* Isij Vlk` Nbeelh xlv bj dljm b~
}di v}b~i‐v hlel bwij`jh `j Viw}ikni~ >7<<*
]di vwlfi vdl~im np Kl~`bjjlym ljm K`v}i~ K`j`} bj ^yi Vl`j}
Ely~ij} xlv }bb vklee b~ nb}d ~i}l`ei~v* ]di vdbi v}b~i Wlvvb wi~
Wlvvb ~v} }bbo bsi~ }di Kl~`bjjlym wb~}`bj b }di v}b~i% ljm }dij
}di K`v}i~ K`j`} wb~}`bj lv xiee*
Ljjyle wi~ v|yl~i ki}~i ~ij}v `j Elyvljji ~ljhi ~bk <%777 ~ljf
bj ^yi W`fdl~m }b =%977 ~ljf bj ^yi mi Nby~h* ]di f`}p‐v kbv} ~i+
|yij}im v}~ii} `v ^yi Dlem`kljm x`}d 37%777 wimiv}~`ljv ml`ep*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 51/499
9<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
74
X`j}i~}dy~‐v nyv`jivviv dy~} np
}di v}~bjh Vx`vv c~ljf*
^ijmi~`jh Nldjdbcwel}q% X`j}i~}dy~
X`}d l wbwyel}`bj b <77%777% X`j}i~}dy~ v Vx`}qi~eljm‐v v`t}d el~+
hiv} f`}p ljm Qy~`fd flj}bj‐v vifbjm el~hiv}* ]di ifbjbkp b }d`v
i~v}xd`ei `jmyv}~`le f`}p `v }bmlp m~`sij np }di vi~s`fi% fye}y~i ljm
ei`vy~i"~if~il}`bjle vif}b~v% ljm }di f`}p dbyviv levb <3 kyviykv*
X`j}i~}dy~‐v kl`j }~l`j v}l}`bj dlv }di }d`~m el~hiv} }~l`j ljm wlv+
vijhi~ ~l}iv j Vx`}qi~eljm% ljm v bjep <9 o`ebki}~iv jb~}dxiv} b
Qy~`fd‐v l`~wb~}* X`j}i~}dy~‐v ifbjbkp dlv niij lekbv} lv dl~m d`}
np }di v}~bjh Vx`vv ~ljf lv }di ifbjbk`iv b Nlvie ljm Vfdl+
dlyvij* ]di f`}p‐v w~bt`k`}p }b }di Hi~klj nb~mi~ ljm Elhb klee j
Fbjv}ljfi `v h`s`jh kljp ~i}l`ei~v veiiweivv j`hd}v*
Ql~l fbkiv }b X`j}i~}dy~
L~fddói klee% xd`fd x`ee it}ijm ~bk ]ifdj`oykv}~lvvi }b }di
kl`j }~l`j v}l}`bj ljm `v vel}im }b bwij `j Kl~fd >7<6% x`ee ni l
<9%777 v|yl~i ki}~i klee il}y~`jh =7 v}b~iv ljm ~iv}ly~lj}v* ]di
Vwlj`vd lvd`bj ~i}l`e fdl`j Ql~l x`ee ni }di klee‐v ljfdb~ v}b~i%
x`}d l~byjm <%977 v|yl~i ki}~iv b vwlfi* L~fddói x`ee fbv} ni}+
xiij <97 ljm >77 k`ee`bj ~ljf }b ny`em*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 52/499
9> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
L~fd+Dóci X`j}i~}dy~
Yj}i~}b~ X`j}i~}dy~
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 53/499
96ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Kl~o}hlvvi X`j}i~}dy~
]ijljfp fdy~j `j Yj}i~}b~
]leep Xi`ae weljv }b }loi bsi~ }di 637 v|yl~i ki}~i vwlfi b~ki~ep
eilvim np }di ieif}~bj`fv v}b~i Itwi~} l} Yj}i~}b~* Nõ~b Vfdbfd
jit} mbb~ vynm`s`mim `}v vwlfi ljm vynei} dle b }di h~byjm cbb~
}b Vyj~`vi l}i~ Ei}if% xd`fd dlm niij vynei}}`jh l~byjm <77
v|yl~i ki}~iv j }di ~il~ wb~}`bj b }di vwlfi% kbsim by}* ]di bjep
jix }ijlj}v bsi~ }di pil~v dlsi niij Hibt ljm V}~ii} Bji% ljm lee
b }di b~`h`jle }ijlj}v dlsi ~ikl`jim*
Lwwei dlv jb `kkim`l}i weljv }b bwij l v}b~i `j
X`j}i~}dy~
]di Neyi Mbh v}b~i‐v eilvi x`}d }di WOQ H~byw b~ Kljhb ljm WOQ
xlv jb} ~ijixim* Ei}if% b xd`fd Ml}l|yiv} bxjv 97 )% bwijim
l W~ik`yk ^ivieei~ Lwwei V}b~i `j }d`v vwlfi `j Lw~`e >7<<* ]dyv
Lwwei dlv jb `kkim`l}i weljv }b bwij lj Lwwei V}b~i `j X`j}i~+
}dy~*
]ijljfp fdy~j `j Yj}i~}b~
]di Ki}qhi~i` Db}q ny}fdi~ ljm }di Nífoi~i` Epji~ nloi~p }bbo
bsi~ }di b~ki~ Ki}qhi~i` Niee ny}fdi~ vdbw* Kbn`eiqbji `v jbx
eilv`jh }di b~ki~ J`ei v}b~i* Hibt }bbo bsi~ }di ijel~him Psiv
^bfdi~ V}b~i* Fd~`v} }bbo bsi~ Elyiji~% V}~ii} Bji bwijim `j }di
~bki~ bsi~ Lki~`flj M~yhv}b~i% ljm Nbj`}l nbyhd} }di eilvi bBw}`oi~ Qx`foi~*
V}l~nyfov jmv xdl} `} `v ebbo`jh cb~% lc}i~ l }ij pil~v
vil~fd
@} }bbo V}l~nyfov }ij pil~v }b jm }di ~`hd} ebfl}`bj ljm fbjfeymi
l eilvi b~ `}* V}l~nyfov x`ee w~ivyklnep ni lnei }b bwij `}v mbb~v
np }di ijm b >7<> bj }di =77 v|yl~i ki}~i b~ki~ w~ik`viv b
V}ieel mie Fij}~b ~iv}ly~lj} bj Kl~o}hlvvi* V}l~nyfov x`ee ni
vdl~`jh }di ny`em`jh x`}d }di Fd`|y`}l ay`fi nl~ ljm }di lv}+bbm
~iv}ly~lj} Vynxlp*
Ki}~b Nby}`|yiv }b bwij lc}i~ l eijh}dp d`l}yv cb~
~ikbmiee`jh
]di w~`jf`wei vdl~idbemi~ b Ki}~b Nby}`|yiv wy~fdlvim }di ny`e+
m`jh ~bk Fdl~eiv Sóhiei l} Kl~o}hlvvi* Cbeebx`jh kb~i }dlj l pil~
b ~ikbmiee`jh% l hlel bwij`jh xlv diem b~ }di <%977 v|yl~i ki}~i
vwlfi* ]di~i xlv levb }ijljfp fdy~j j }di W~bh~iv+ny`em`jh% xdi+
~i Alfo # Abjiv% l pbyjh+lvd`bj fbjfiw} b }di Niv}vieei~ H~byw%
bi~v l w~bmyf} ~ljhi v`k`el~ }b }di bji b Ki}~b Nby}`|yiv*
]di d`hdiv} ljjyle ~ij}v lkbyj}`jh }b l~byjm =%777 ~ljf wi~
v|yl~i ki}~i dlsi niij ~ih`v}i~im `j Yj}i~}b~% xdi~i kb~i }dlj97%777 wi~vbjv ml`ep ~i|yij} Nldjdbwel}q hb`jh }bxl~m Kl~o}+
hlvvi*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 54/499
9= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Xl~ijdlyv miwl~}kij} v}b~i l} }di w~`ki ebfl}`bj fbjv}`}y}im l}
}di `j}i~vif}`bj b Kye}i~hlvvi% Kl~o}hlvvi ljm Vw`vi~hlvvi*]di vwlfi `v bjep jbx ni`jh bw}`k`qim% ljm }di ~ij}% x`}d Vyj~`vi
lv l vyn}ijlj}% dlv niij vynv}lj}`leep ~imyfim*
L ebbo nlfo l} }di wlv} si pil~v bj Kye}i~hlvvi
Bfdvji~ Vwb~} ~ifij}ep }bbo bsi~ }di v}b~i b~ki~ep bffyw`im np
Ivw~`}% xd`fd itwljmim `}v w~ivijfi np eilv`jh }di Nl}l ljm ]leep
Xi`ae vwlfi% xd`fd dlm nifbki lsl`elnei* Ki}~b Nby}`|yiv }bbo
bsi~ }di b~ki~ LNK vwlfi ~bk F#L* Vxl~bsvo` `v jbx ebfl}im `j
}di b~ki~ Jlspnbb} v}b~i% xd`ei Nbj`}l flj jbx ni byjm l} }di
ebfl}`bj b }di b~ki~ Vxl~bsvo` ljm Vxl}fd ~ljfd`vii*
Kl~f B‐Wbeb miny}v bj Vw`vi~hlvvi
]di bxji~ b }di ieif}~bj`fv v}b~i Vfdi`ne`jh mif`mim lhl`jv} ~i+
jix`jh `}v eilvi niflyvi }di jix ~ij} xlv yjl}}l`jlnei* ]dyv m`m
}di lvd`bj f`}p b V}* Hleeij lf|y`~i l jix lvd`bj l}}~lf}`bj `j
}di hy`vi b Kbmi Xini~% xd`fd `j el}i Lyhyv} bwijim }di ~ih`bj‐v
~v} Kl~f B‐Wbeb v}b~i `j lj l~byjm <97 v|yl~i ki}~i vwlfi*
Nijf` N~b}di~v }loi bsi~ El}qie Kbmi eilvi
@j }di s`ix b Le~im Mlp% V}* Hleei~ Nby}`|yi l} }di fb~ji~ b Kl~o}+
hlvvi ljm Jiyhlvvi xlv }di jit} }loibsi~ }l~hi} b~ }di }xb b~+
ki~ Jlspnbb} bxji~v* @j Cin~yl~p >7<<% }di >=7 v|yl~i ki}~i
vwlfi xlv fimim }b Le~im Mlp LH b~ l~byjm < k`ee`bj ~ljf `j oip
kbjip ‖ lj lkbyj} ayv}`im np }di lf} }dl} }di ~ij} `j }d`v V}*
Hleeij w~bwi~}p xlv bjep <>7 777 ~ljf*]di d`hdiv} ~ij} bj Kye}i~hlvvi% Vx`}qi~eljm‐v vdb~}iv} }bw+ebfl+
}`bj vdbww`jh v}~ii}% v l~byjm =%777 ~ljf wi~ v|yl~i ki}~i l pil~*
Yw }b =7%777 wi~vbjv ~i|yij} }d`v v}~ii} ml`ep*
70
V}* Hleeij% }di jix hiji~l}`bj kloiv lj
`kwb~}lj} mif`v`bj bj Kye}i~hlvvi*
Kye}i~hlvvi V}* Hleeij
V]* HLEEIJ dlv l wbwyel}`bj b 8>%777* L} 877 ki}~iv lnbsi vil ei+
sie% `} m`vwelpv bji b }di d`hdi~ ieisl}`bjv lkbjh Vx`vv f`}`iv ljm`v levb }di el~hiv} f`}p `j }di Bv}vfdxi`q ~ih`bj* ]di wbwyel}`bj b
h~il}i~ V}* Hleeij `v l~byjm <97%777*
]di jix hiji~l}`bj kloiv lj `kwb~}lj} mif`v`bj bj
Kye}i~hlvvi
@j Viw}ikni~ >7<<% }di Alfo # Abjiv ~ljfd`vii fiein~l}im }di
bwij`jh b `}v v}b~i beebx`jh l ebjh d`l}yv b~ ~ijbsl}`bj b }di
ij}`~i w~bwi~}p bj Kye}i~hlvvi* ]d~ii hiji~l}`bjv b Nifov dlsi
bwi~l}im Nífoi~i` Objm`}b~i` Flà Nifo bj Kye}i~hlvvi v`jfi
<073* ]di by~}d+hiji~l}`bj bxji~ mif`mim }b viee }di ny`em`jh }b
l Qyh+nlvim w~`sl}i `jsiv}b~% ljm }di fli ~ifij}ep ~iebfl}im }b l
fdb`fi ebfl}`bj bj Xini~hlvvi*
]~`ykwd x`ee bwij l <<7 v|yl~i ki}~i vwlfi `j >7<> jit} mbb~ }b
D#K*
Kye}i~hlvvi Lwb}dioi ~inb~j lv lj Lkl}`sl wdl~klfp bj
Wbv}v}~lvvi
]di ~ij} `jf~ilvi ni`jh w~bd`n`}`si b~ }di bxji~ b }di Kye}i~hlv+
vi Lwb}dioi wdl~klfp% }di bxji~ mif`mim }b ~ie`j|y`vd }d`v w~`ki
mbxj}bxj ebfl}`bj ljm ~iebfl}i* ]di jix }ijlj} bwijim lj Iffb
vdbi v}b~i `j }di 49 v|yl~i ki}~i h~byjm cbb~ vwlfi% }di }d
Vx`vv v}b~i b~ }di Mlj`vd fbkwljp*
Vyj~`vi eijmv ^óvve`}b~ Nõfdi~ nbbov}b~i l diew`jh dljm
]`kiv l~i }byhd b~ nbbovieei~v isi~pxdi~i% ljm V}* Hleeij `v jb
itfiw}`bj* ]d~ii pil~v lhb% B~iee Cõvve` }bbo }di nbem v}iw b ~ij+
}`jh }di >%777 v|yl~i ki}~i vwlfi b~ki~ep bffyw`im np }di Kljb~
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 55/499
99ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Si~xle}yjh Kbmi Nlpl~m H~byw * Jiyijhlvv+Wlvvlhi > * Wbv}clfd * 677< Ni~j
]ieicbj 76< 6>7 <4 <4 * Clt 76< 6<> <3 99 * `jcbGclvd`bj+fd*fd * xxx*clvd`bj+fd*fd
V`i jmij yjv lj cbehijmij V}ljmb~}ij
lffiw}im
nlpl~m S`vw% V`i~~i * V`bj * id~nl~ N`ie * N~õhh * ivw~`} Ni~j ^l`eF`}p * Fbeebknip * Eljhijmb~c * Epvv *
Kl~}`hjp * Jbïv * Jpbj * i`jlfd * V`i~~i * V`bj * Vbeb}dy~j * o~lyvi ^i`jlfd * Yv}i~ @k Yvfd}i~ 88 * Qõ~`fd
Vdbws`eei * V`def`}p * V}lycclfdi~ * Qyh * k`t N~`h * @j}i~eloij * S`vw * v}~ii} bji Ni~j ^l`eF`}p * N`ie * N~`h
Mi~ Bje`ji Vdbw
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 56/499
93 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
<7Eyfi~ji% Nyfdi~i~ ‖ }di xb~em‐v }bw xl}fdnby}`|yi*
EYFI^JI `v }di Qij}~levfdxi`q ~ih`bj‐v w~ik`i~ ifbjbk`f ljmfye}y~le fij}~i% lv xiee lv `}v kbv} wbwyebyv f`}p* ]di xb~em‐v be+
miv} fbsi~im xbbmij n~`mhi% Olwieen~õfoi% x`}d }di Xlvvi~}y~k
xl}i~ }bxi~ ljm Vw~iyi~n~õfoi n~`mhi% e`jo }di bem ljm jix wl~}v
b }bxj* ]di lf} }dl} Eyfi~ji `v v`}yl}im ni}xiij Eloi Eyfi~ji
ljm K} W`el}yv"K} ^`h` ~ijmi~v }di f`}p wl~}`fyel~ep w`f}y~iv|yi
ljm dlv klmi Eyfi~ji l klhji} b~ b~i`hji~v ljm l }by~`v} fij}~i
lv l~ nlfo lv <4=7* ]di wbwyel}`bj b h~il}i~ Eyfi~ji `v l~byjm
>79%777% ljm l~byjm 90%777 wi~vbjv ~iv`mi `j Eyfi~ji w~bwi~*
Xl}fdiv ‖ l }~yi wdijbkijbj
Eyfi~ji `v weljj`jh }b }~ljvb~k Celj`i~qbji H~ijmie $H~ijmie
wimiv}~`lj qbji `j}b l Xleo b Clki b~ Xl}fdiv }dl} weljji~v
dbwi $l x`ee nifbki l jix flee`jh fl~m b~ Eyfi~ji? $n x`ee l}}~lf}
xl}fd ij}dyv`lv}v ~bk }di by~ fb~ji~v b }di hebni? ljm $f x`ee j
wl~}`fyel~ di`hd}ij }di lwwile b Eyfi~ji‐v bem }bxj*
]di >%9 ~ljf k`ee`bj w~baif} `v ni`jh jljfim np }di 97 el~hiv}
Vx`vv xl}fd fbkwlj`iv% ilfd b xd`fd x`ee fbj}~`ny}i 97%777
~ljf* @j itfdljhi% }di fbkwlj`iv x`ee bn}l`j l wel}b~k }dljov
}b }di H~ijmie wimiv}~`lj qbji lfie`}% xd`fd x`ee levb nbbv} }di`~
w~iv}`hi* ]di w~baif} xlv miv`hjim np si v}ymij}v ~bk Dbfd+
vfdyei Eyfi~ji $Eyfi~ji Yj`si~v`}p b Lwwe`im Vf`ijfiv ljm L~}v*
Nyfdi~i~ ‖ }di xb~em‐v }bw xl}fd nby}`|yi
]di }d`~m+hiji~l}`bj bxji~v b Nyfdi~i~ ~iwb~}imep ~ih`v}i~
l~byjm <>7 k`ee`bj ~ljf `j ljjyle vleiv l} }di`~ Vfdxljijwel}q
ebfl}`bj* @} `v jb xbjmi~ }dl} x`}d kb~i }dlj <6%777 nyvviv lj+
jyleep n~`jh`jh }by~`v}v ~bk l~byjm }di xb~em }b Vfdxljijwel}q
l} = w*k* ilfd mlp% vb }dl} }di`~ wlvvijhi~v flj wy~fdlvi l eyty~p
xl}fd b~ fyfobb febfo l} Nyfdi~i~% Hõnie`j i}f*% Flsijl LH wlpv
}di }by~`v}+nyv m~`si~v }b n~`jh }di`~ wlvvijhi~v ~`hd} }b }d`v xl}fd
Kiffl* @j }di isij} l }by~`v} }loiv `} `j}b d`v b~ di~ dilm }b sij}y~i
`j}b l xl}fd v}b~i bj Eóxijwel}q `jv}ilm% }di }by~ hy`mi `kkim`l+
}iep }ieev }di i~~lj} }by~`v} }dl} }d`v `v w~bd`n`}im*
Bj H~ijmie% Bkihl }bbo bsi~ }di ij}`~i lww~bt`kl}iep <97 v|yl~i
bb} h~byjm cbb~ vwlfi `j }di Eyfi~jii~ Olj}bjlenljo ny`em`jh
$}di ~`hd}+dljm ji`hdnby~ b Nyfdi~i~% l}i~ dls`jh eilvim l wb~+
}`bj b Nleep‐v h~byjm cbb~ vwlfi*
Eyfi~ji
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 57/499
98ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Alihi~ Ei Fbye}~i ab`jv cb~fiv x`}d Nyfdi~i~
Lwl~} ~bk Bkihl% }di Nyfdi~i~ ny`em`jh `v levb dbki }b }di xl}fd ~i}l`ei~
Alihi~ Ei Fbye}~i $l kikni~ b }di ^`fdikbj} H~byw% l v}~l}ihp l`kim l}
eils`jh kb~i vwlfi bwij b~ lmm`}`bjle ~i}l`ei~v l} }di clhvd`w v}b~i* Dls`jh
niij bwij b~ ayv} bsi~ l pil~% }di dil~`jh l`m ~i}l`ei~ Jiy~b}d ~ifi`sim l
hiji~byv lkbyj} b oip kbjip b~ slfl}`jh `}v v}b~i% ljm w~`b~ }b }d`v wl`m l
vynv}lj}`leep ebxi~ lkbyj} b~ }di N`o`j` # Vjbx lvd`bj vdbx*
Slfdi~bj Fbjv}lj}`j cb~hiv lj lee`ljfi x`}d Iknlvvp
Slfdi~bj Fbjv}lj}`j dlv mif`mim }b bwij }v jit} Vx`vv nby}`|yi j Eyfi~ji%
klo`jh }d`v }di fbkwljp‐v }d`~m ebfl}`bj `j Vx`}qi~eljm `j lmm`}`bj }b }di
}xb `j Hijisl* ]di jix nby}`|yi x`ee bwij `j il~ep >7<> yjmi~ }di kljlhi+
kij} b }di xl}fd ~i}l`ei~ Iknlvvp* Slfdi~bj Fbjv}lj}`j $byjmim `j <899
`v }di bemiv} kikni~ b }di ^`fdikbj} H~byw*
Dyneb} ab`j}v cb~fiv x`}d Hõnie`j
]di v`t}d+hiji~l}`bj bxji~ b }di Vx`vv aixieei~p v}b~i Hõnie`j }bbo bsi~
}di b~ki~ w~ik`viv b }di Ci`j+Oleei~ nby}`|yi bj Vfdxljijwel}q* ]di jix%
l~byjm 677 v|yl~i ki}~i v}b~i `v vfdimyeim }b bwij `j }di vw~`jh b >7<>*
L Dyneb} nby}`|yi ‖ l ab`j} sij}y~i x`}d Hõnie`j ‖ `v vfdimyeim }b bwij `j
}di vykki~ b >7<>% `j }di lmalfij} v}b~i `j }di vlki ny`em`jh? }d`v v}b~i
b~`h`jleep bwijim `j <004*
Di~}ijv}i`jv}~lvvi ‖ Eyfi~ji‐v kbv} fbsi}im ~i}l`e ebfl}`bj
Lv }di~i l~i jb v}b~i~bj} slfljf`iv bj Xihh`vhlvvi ljm e`}}ei b~ jb }ijlj+
fp fdy~j `v `j }di fl~mv di~i% jyki~byv ~i}l`ei~v l~i bw}`jh b~ ebfl}`bjv l}
}di }bw b Di~}ijv}i`jv}~lvvi* Cb~ itlkwei% Vlk` Nbeelh bwijim d`v Hyivv
nby}`|yi di~i `j Viw}ikni~ >7<< `j l vbkixdl} kb~i }dlj >77 v|yl~i ki}+
~i vwlfi x`}d l v}b~i~bj} b l~byjm <9 ki}~iv? }di ebfl}`bj fbyj}v lv }di
Hyivv clhvd`w v}b~i b~ }di Qij}~levfdxi`q ~ih`bj* ]di w~is`byv }ijlj} xlv
Sbjl~ny~h+nlvim Fbeeif}`bj b N~ljmv* L} lekbv} }di vlki }`ki ljm ~`hd}
Vfdxljijwel}q Eyfi~ji
Nyfdi~i~ Vfdxljijwel}q% Eyfi~ji
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 58/499
94 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Ailhi~+EiFbye}~i H~ijmie% Eyfi~ji
lf~bvv }di v}~ii}% Iffb Vdbiv }bbo bsi~ }di L}dijl feb}d`jh nby+
}`|yi $xd`fd vwif`le`viv `j el~hi v`qiv jit} }b Wlwi}i~`i Nbbon`j+
mi~v v}l}`bji~v* ]di Niv}vieei~ H~byw bwijim `}v nby}`|yi `j lj 47
v|yl~i ki}~i vwlfi bj Di~}ijv}i`jv}~lvi lf~bvv ~bk Fd`fb~ài
ljm It E`n~`v*
H`c}v ~iwelfim np O`ide‐v b~hlj`f fbvki}`fv
]di Flvlh~ljmi h`} vdbw% }di b~ki~ ei}+dljm ji`hdnby~ b }di
vblw ~i}l`ei~ Eyvd% dlv niij ~iwelfim np }di b~hlj`f+fbvki}`fv
v}b~i O`ide‐v% xd`fd e`oi ]di Nbmp Vdbw `v l kikni~ b }di E—B~ileH~byw* ]di eljmeb~m% xdb xlv levb }di w~bw~`i}b~ b Flvlh~ljmi%
~ikbmieeim }di w~bwi~}p `j vyfd l xlp }dl} }di 69 v|yl~i ki}~i
vwlfi jbx kloiv lj it}~ikiep `js`}`jh `kw~ivv`bj* W~`b~ }b }d`v%
Vyj~`vi v`hjim l }ij pil~v eilvi b~ l 99 v|yl~i ki}~i vwlfi `j }di
vlki ny`em`jh% jit} mbb~ }b O`ide‐v*
@j}`k`vv`k` bwijv `}v ~v} v}b~i `j }di Hi~klj+vwilo`jh
wl~} bc Vx`}qi~eljm
Dls`jh bwijim by~ v}b~iv `j ]`f`jb% }di Fleqimbj`l H~byw dlv jbx
bwijim `}v ~v} v}b~i `j }di Hi~klj+vwilo`jh wl~} b Vx`}qi~eljm%
bj Di~}ijv}i`jv}~lvvi% b~ }v e`jhi~`i e`ji @j}`k`vv`k`* Ebfl}im bw+
wbv`}i Fdl~eiv Sóhiei% }di jix 97 v|yl~i ki}~i @j}`k`vv`k` v}b~i
}bbo bsi~ ~bk Sleeisi~mi*
Xihh`vhlvvi ljm Olwieehlvvi ‖ e`}}ei }ijljfp fdy~j `j }di
bcjh
]di bjep fdljhi `j }di jix H~íj`fdi~ nby}`|yi bj Xihh`vhlvvi `v
}di iv}lne`vdkij}‐v jlki? ny} }di v}b~i v}`ee dlv }di vlki bxji~v*
Nyfdi~i~ Vfdxljijwel}q% Eyfi~ji
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 59/499
90ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Di~}ijv}i`jv}~lvvi Eyfi~ji
Xihh`vhlvvi Eyfi~ji
Xihh`vhlvvi% xd`fd fbyj}v lv Eyfi~ji‐v kbv} miv`+
~lnei ljm niv} ~i|yij}im vdbww`jh v}~ii}% dlv viij
}di bwij`jh b l Niji}}bj ljm Niji}}bj O`mv v}b~i%
lv xiee lv Nbj`}l% C`iekljj% Cbvv`e ljm Kl~fFl`j
nby}`|yiv bsi~ }di pil~v* ]di jixfbki~v bj Olwiee+
hlvvi bsi~ }di pil~v dlsi niij Wbv}jljfi% Vdi~wl
By}mbb~% Lwwei Ml}l|yiv} ljm ]dbklv Vlnb*
H~il}i~ }ijljfp fdy~j bj D`~vfdijwel}q%
Xi`jkl~o}% O~lkhlvvi ljm Ob~jkl~o}hlvvi
Bj D`~vfdijwel}q% Fbkwljpv mif`mim }b fimi `}v eil+
vi bj }di <77 v|yl~i ki}~i b~ki~ Si~b Kbml v}b~i }b
}di vd`~} ~i}l`ei~ Slj Ellfo* Bj Xi`jkl~o}% }di ~lj+
fd`vii fbjsi~}im }di b~ki~ Eis`v v}b~i `j}b lj `j+
v}b~i kye}`n~ljm v}b~i* Jit} mbb~ `v }di <77 v|yl~i
ki}~i vwlfi bffyw`im np V`eo # Fb}}bj }dl} xlv b~+
ki~ep }di dbki b Kiwd`v}b% xd`fd xlv bwi~l}im np
@kh~õ}d*
Ailjv `j% E`jhi~`i by}
L} Ob~jkl~o}% Eis`v eilvim }di l~byjm >77 v|yl~i
ki}~i b~ki~ Wleki~v nby}`|yi% bwi~l}im np }di Lyv+
}~`lj e`jhi~`i ~i}l`ei~ b }di vlki jlki% xd`fd mif`+
mim }b lnljmbj `}v Vx`vv bwi~l}`bjv l}i~ bjep }d~ii
pil~v `j }di vw~`jh b >7<<*
^ij}v ~ljhi yw }b 9%977 ~ljf wi~ v|yl~i ki}~i l pil~
b~ Eyfi~ji‐v fdb`fiv} ~i}l`e ebfl}`bjv* Wimiv}~`lj
}~lf `v wl~}`fyel~ep dilsp bj H~ijmie ljm bj }di wl}d eilm`jh }b Xihh`vhlvvi
bj xiiomlp l}i~jbbjv% xdij db~miv b }by~`v}v fbki }b Eyfi~ji* Yw }b 87%777
s`v`}b~v l mlp dlsi niij bnvi~sim di~i bj wilo mlpv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 60/499
37 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
H`ljbel% }di fbkweit x`ee ni ny`e} bj }di v`}i b }di b~ki~ Wlelfi
Db}ie% xdi~i ~iwb~}imep l H`b~h`b L~klj` nby}`|yi x`ee ni }lo`jh
yw ~iv`mijfi* ]di Nieei Iwb|yi lflmi b }di db}ie% xd`fd ny~jimmbxj ljm dlv niij febvim v`jfi <030% dlv niij ~i}l`jim }dyv l~*
Ywbj `}v bwij`jh `j }di k`m <0}d fij}y~p% }di Wlelfi Db}ie xlv }di
bjep eyty~p lffbkkbml}`bj ni}xiij Eyfi~ji ljm K`elj*
Hyff` dlv jb `kkim`l}i weljv }b bwij l v}b~i `j Eyhljb ‖
}ijljfp fdy~j bj s`l Jlvvl
^ykby~v }b }di fbj}~l~p% Hyff` lwwl~ij}ep dlv jb kkim`l}i weljv
}b bwij l v}b~i `j Eyhljb% b~ ~ilvbjv b fy~~ijfp m`i~ijfiv* ]di
fbkwljp dlm fbjv`mi~im l jykni~ b ebfl}`bjv bj s`l Jlvvl `j
~ifij} pil~v* Jit} mbb~ }b Nyfdi~i~ ljm lf~bvv }di xlp ~bk Nye+
hl~`% `j }di vykki~ b >7<<% Le}leijl VL }bbo bsi~ }di kb~i }dlj
<77 v|yl~i ki}~i b~ki~ Ci`j+Oleei~ vwlfi b~ `}v S`sl vdbi nby+
}`|yi* I}`|yi}l Jih~l% }di vyffivvb~ }b Ni~j`i‐v }dl} bwijim lv l
~ljfd`vi b Ni~j`i‐v nbl~m fdl`~klj% elv}im eivv }dlj l pil~* ]di
fdl`~klj fimim }di eilvi bj }di 99 v|yl~i ki}~i vwlfi }b }di
~ljfd`vii b }di C~ijfd lvd`bj dbyvi Klai b~ l kbmi~l}i vyk
~iel}`si }b }di ljjyle ~ij}% xd`fd xlv bjep 33%777 ~ljf*
<<
Eyhljb% vklee ny} bd vb fbkiep*
S`l Jlvvl Eyhljb
EYHLJB dlv niij felvv`im lv l ki}~bwbe`}lj ~ih`bj b ]`f`jb
np }di Vx`vv Cimi~le V}l}`v}`fle Bfi% ljm `v jbx felvv`im lv
wl~} b }di kye}`wbel~ y~nlj lhhebki~l}`bj vpv}ik* ]d`v vpv}ikijfbkwlvviv l jykni~ b y~nlj l~ilv `j ]`f`jb ljm Ebknl~mp%
x`}d l }b}le wbwyel}`bj b 977%777* ]di Fbkb+Fd`lvvb+Kijm~`v`b
fbjy~nl}`bj b h~il}i~ K`elj $H~ljmi K`eljb dlv l wbwyel}`bj b
l~byjm 8*9 k`ee`bj* Mbxj}bxj K`elj `v bjep l~byjm lj dby~ lxlp
~bk Eyhljb np fl~ b~ }~l`j* Dls`jh yjmi~hbji it}~ikiep ~lw`m mi+
siebwkij} bsi~ }di wlv} }xb miflmiv% Eyhljb v jbx Vx`}qi~eljm‐v
}d`~m el~hiv} jljf`le fij}~i% l}i~ Qy~`fd ljm Hijisl% ljm dlv l
wbwyel}`bj b l~byjm 90%777* ]di wbwyel}`bj b ki}~bwbe`}lj Eyhl+
jb `v l~byjm <=9%777*
ELF ‖ }di f`}p‐v jix flee`jh fl~m
]di fij}~i b~ fbj}ikwb~l~p l~} ljm fye}y~i ojbxj lv Eyhljb L~}`
Fbj}ikwb~ljii $ELF }dl} `v vel}im }b bwij `j >7<6 `v nbyjm }b
~l`vi Eyhljb‐v w~bei }d~byhdby} Iy~bwi ljm nipbjm* ELF% xd`fd v
kbmieeim bj Eyfi~ji‐v OOE% x`ee fbj}l`j l }dil}~i% hleei~`iv% l fbj+
fi~} dlee% v}b~iv% ~iv}ly~lj}v ljm lj yjmi~h~byjm wl~o`jh hl~lhi*
]di f`}p b Eyhljb `v `jsiv}`jh ayv} yjmi~ >77 k`ee`bj ~ljf `j xdl}
`v dbwim x`ee nifbki }di f`}p‐v jix hy~idilm* ]di v`}i fbv} FDC
67 k`ee`bj ljm fbjv}~yf}`bj x`ee ~yj yw }b <30 k`ee`bj ~ljf* @j lmm`+
}`bj% w~`sl}i jsiv}b~v x`ee ni fbj}~`ny}`jh lj lmm`}`bjle <77 k`ee`bj
~ljf b~ bfi vwlfi ljm 67 eyty~p lwl~}kij}v* Miv`hjim np @sljb
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 61/499
3<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Db}ie Wlelfi% Eyhljb
S`l Jlvvl Eyhljb
Cl~klf`l N`ljfb v}`ee slflj}
Lv l} }di ml}i }d`v ~iwb~} xij} }b w~ivv% l jix }ijlj} dlm pi} }b
ni ljjbyjfim b~ }di }d~ii+eisie >97 v|yl~i ki}~i b~ki~ Cl~kl+
f`l N`ljfb% xdi~i }di ~ij} `v >%777 ~ljf wi~ v|yl~i ki}~i* ]dyv
}di ljjyle ~ij} b~ }di }d`~m cbb~ lebji xbyem lkbyj} }b >77%777
~ljf% lee b }di vwlfiv l~i xi`hd}im i|yleep* Lvvyk`jh }dl} }xb+
}d`~mv b vleiv l~i hiji~l}im bj }di h~byjm cbb~% }d v xbyem i|yl}i
}b l ~ij} `j itfivv b =%<77 ~ljf wi~ v|yl~i ki}~i l pil~*
Ki~oy~ Fbjvi~`ij }loiv bsi~ E‐Le}~b v}b~i
E‐Le}~b fimim `}v eilvi bj `}v vwe`}+eisie <87 v|yl~i ki}~i vwlfi }b
Ki~oy~ Fbjvi~`i b~ l vynv}lj}`le vyk* ]di v}b~i `v v`}yl}im `j
bji b Eyhljb‐v fdb`fiv} ~i}l`e ebfl}`bjv% jit} mbb~ }b }di Kljb~
miwl~}kij} v}b~i bj W`lqql Mlj}i*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 62/499
3> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
v`jfi Viw}ikni~ >7<< Ivw~`} dlv niij bwi~l}`jh `j wl~}ji~vd`w
x`}d V}l~nyfov* V}l~nyfov ljm Ivw~`} ab`j} sij}y~iv l~i l ~l~`}p `j
Iy~bwi% dbxisi~*
Nldjdbcv}~lvvi kb~i `j mikljm }dlj isi~ nicb~i
]di eilvi bj }di N`ie+nlvim kye}`n~ljm ~i}l`ei~‐v N`abyt eiv Nby+
}`|yiv v}b~i bj Nldjdbcv}~lvvi xlv jb} ~ijixim niflyvi }di
eljmeb~m ie} }dl} Sle`lj} Nljo xlv l ni}}i~ `jsiv}kij}* Ny} lv `}
}y~jim by}% }di nljo dlv febvim kljp b `}v n~ljfdiv `j Ni~j flj+
}bj% ljm `}‐v w~bnlnep bjep l kl}}i~ b }`ki yj}`e }di Nldjdbv}~lvvi
n~ljfd hi}v }di lti lv xiee* Lf~bvv }di v}~ii}% }b }di ~`hd} b Alfo
Xbevo`j ljm Jix Pb~oi~% }di S`sl~}i H~ywwi eilvim l kb~i }dlj 377
v|yl~i ki}~i vwlfi b~ `}v m`vfbyj} vdbi v}b~i El Dleei* Kb~i }dlj
l pil~ nib~i }d`v% Alfo # Abjiv bwijim l v}b~i jit} }b Jivw~ivvb
ljm ~`hd} lf~bvv }di v}~ii} ~bk El Dleei* Cy~}di~ mbxj }bxl~m }di
kl`j }~l`j v}l}`bj% S`sl~}i bwijim l jix vdbi nby}`|yi ojbxj lv
Vfdydwl~lm`iv `j }di K`h~bv ny`em`jh*
^i}l`e vwlfi l} }di fdb`fiv} ebfl}`bjv bj J`mlyhlvvi% xd`fd `v ~i+
|yij}im np kb~i }dlj 97%777 wi~vbjv ml`ep% lvo b~ l ~ij} b 6%377
~ljf wi~ v|yl~i ki}~i l pil~*
<>
N`ie% l f`}p x`}d h~il} wb}ij}`le*
J`mlyhlvvi N`ie
N@IE " N@IJJI `v Vx`}qi~eljm‐v vifbjm el~hiv} n`e`jhyle f`}p% ljm }di
vifbjm el~hiv} f`}p `j Ni~j flj}bj% l}i~ Ni~j* X`}d 9>%777 `jdln`+
}lj}v% N`ie `v Vx`}qi~eljm‐v }ij}d kbv} wbwyebyv f`}p* ]di wbwyel}`bjb h~il}i~ N`ie `v <<=%777% ljm l~byjm <97%777 wi~vbjv e`si `j }di
N`ie fl}fdkij} l~il*
J`mlyhlvvi ‖ }~ikijmbyv wb}ij}`le
Flà Vwi}}lfbeb% xd`fd niebjhv }b Sleb~l% febvim }di`~ n~ljfdi l}
}di }bw b J`mlyhlvvi lv l ~ivye} b fbjfij}~l}`jh }di`~ ebfl}`bjv*
Kbn`eiqbji% }di bjep kbn`ei wdbji bwi~l}b~ x`}d `}v bxj n~ljfd
ji}xb~o% }bbo bsi~ }di Sleb~l eilvi bj l <77 v|yl~i ki}~i h~byjm+
cbb~ vwlfi* @j il~ep >7<6% Vyj~`vi x`ee ni kbs`jh `j}b }di 07 v|yl~i
ki}~i b~ki~ Vym Itw~ivv v}b~i*
Ivw~`} }iv}v }di xl}i~v `j N`ie
Ivw~`} dlm b~`h`jleep weljjim }b bwij }xb v}b~iv v`kye}ljibyvep `j
N`ie }d~ii pil~v lhb* @j Klp >7<<% Ivw~`} ~beeim by} `}v eivv ~imm`vd
ebbo% b~ }di vifbjm }`ki xb~emx`mi% l}i~ l w~b}b}pwi bwijim `j
Dbjh Objh* L}i~ jil~ep }d~ii pil~v b xl`}`jh% Eõ}dp yjm V}bfoi~
Nyfddljmeyjh fiein~l}im }di bwij`jh b `}v <%077 v|yl~i ki}~i
vwlfi `j }di vw~`jh b >7<<% `j fbjayjf}`bj x`}d Ivw~`}* ]di Hi~klj
w~bwi~}p misiebwi~ jsiv}im 68 k`ee`bj ~ljf `j }di w~baif}*
Le}dbyhd fbjfiw}v }dl} xb~o `j N`ie mb jb} jifivvl~`ep xb~o isi~p+
xdi~i% Ivw~`} lexlpv yviv N`ie lv l elnb~l}b~p b~ }di ~bee+by} b jix
v}b~i fbjfiw}v* ]d`v levb diem }~yi b~ }di bem Ivw~`} v}b~i% xd`fd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 63/499
36ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Bje`ji+^ih`v}~l}`bj yjmi~1 xxx*vf+cb~yk*fd
]^IJMVI]]I^VDBWW@JH FIJ]I^
]di bjep Vx`vv W~bcivv`bjle Fbjh~ivv
cb~ }di Vdbww`jh Fij}i~ @jmyv}~p ljm
cb~ W~bcivv`bjlev bc }di ^ile Iv}l}i^i}l`e @jmyv}~p*
WL]^BJL] # B^HLJ@QL]@BJ
>7<>
Cb~yk
Vx`}qi~eljm
Vdbww`jh Fij}i~9}d Vx`vv Vdbww`jh Fij}i~ Cb~yk# Vx`vv Fbyjf`e Fbjh~ivv
^lm`vvbj Ney Db}ie% Qy~`fd L`~wb~}
]dy~vmlp% <7}d Klp >7<>
L KIKNI^ BC
Vx`vv Fbyjf`e bc Vdbww`jh Fij}i~v
VWBJVB^V
ELJHIJ]DLE e QÕ @FD
KYE]@KIM@L WL^]JI^
ebfl}`bjh~byw
]di wl~}`f`wlj}v x`ee ~ifi`si}di jix HcO Vx`}qi~eljm
Vdbww`jh Fij}i~ Pil~nbbo
>7<> $Sleyi FDC 947*77)
KL@J VWBJVB^WEL]@J VWBJVB^HBEM VWBJVB^
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 64/499
3= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
<6
Miwl~}kij} v}b~iv% ^l`ef`}p ljm l`~wb~} vdbww`jh
dlsi lee vfb~im }di h~il}iv} vyffivv `j Qy~`fd*
Hebnyv Yv}i~`v}~lvvi"Wiv}lebqq`x`ivi% Qy~`fd
X`o`wim`l mijiv }di m`v}`jf}`bj ni}xiij l miwl~}kij} v}b~i ljmvdbww`jh klee lv beebxv1 Yje`oi l miwl~}kij} v}b~i }di bwi~l}b~v
b vdbww`jh klee nyv`jivviv mb jb} lf} bj }di`~ bxj lffbyj}% ny}
~l}di~ `j }di flwlf`}p b }ijlj}v ljm w~bwi~}p kljlhi~v* L miwl~}+
kij} v}b~i w~bw~`i}b~ bj }di b}di~ dljm bwi~l}iv d`v nyv`jivv bj
d`v bxj lffbyj} `j wl~}ji~vd`w x`}d }di w~bwi~}p kljlhi~*
Qy~`fd‐v Hebnyv miwl~}kij} v}b~i ‖ niv} `j felvv xb~emx`mi
@j >7<<% Qy~`fd‐v Hebnyv miwl~}kij} v}b~i xlv bjfi lhl`j ~ljoim
lv }di xb~em‐v niv} miwl~}kij} v}b~i `j `}v fl}ihb~p* X`}d vleiv
lkbyj}`jh }b kb~i }dlj >=%777 ~ljf wi~ v|yl~i ki}~i lf~bvv
8%977 v|yl~i ki}~iv b ~i}l`e vwlfi% }d`v clhvd`w v}b~i‐v ljjyle
vleiv b <47 k`ee`bj ~ljf kloi `} }di xb~em‐v }bw wi~b~ki~*
]di }d`~m cbb~ b Hebnyv‐ Hijisl v}b~i xlv ~ijbsl}im ljm l pil~
nib~i bj }di vifbjm cbb~ }di <>%777 v|yl~i ki}~i v}b~i x`}d `}v
xbkij‐v lvd`bjv miwl~}kij} ywh~lmim }b w~ik`yk w~bmyf}v*Le}dbyhd% bx`jh }b }di v}~ijh}d b }di Vx`vv ~ljf% }di v}b~i x`ee
w~bnlnep jb} itfiim }di w~`b~ pil~‐v <>%977 ~ljf wi~ v|yl~i ki}~i
`j vleiv% x`}d ljjyle vleiv lkbyj}`jh }b <97 k`ee`bj ~ljf }di v}b~i
v}`ee dlv h~il} wb}ij}`le*
Lmm`}`bjle `jsiv}kij}v lkbyj}`jh }b =7 k`ee`bj ~ljf xi~i levb
~ile`vim `j >7<<* @j Bf}bni~% l Hebnyv miwl~}kij} v}b~i bwijim l}
}di Fij}~i Kl~`j klee jil~ Jiyijny~h lv l ~iwelfikij} b~ }di
F`}p n~ljfd*
Vi}nlfo cb~ Aiekbe`‐v }~ljvcb~kl}`bj w~baif}
]di hble b }di w~baif} kljlhi~ Dljvwi}i~ H~õj`jhi~ xlv }b kloi
}di fbkwljp } b~ }di y}y~i ljm }b leebx }di }~ljv`}`bj ~bk }di
w~ik`yk }b }di eyty~p w~bmyf}v eilhyi* ]di w~baif} }bbo `}v fyi
~bk miwl~}kij} v}b~iv vyfd lv ^`jlvfij}i% Vie~`mhiv% Dl~~bmv%
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 65/499
39ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Aiekbe` miwl~}kij} v}b~i V`dev}~lvvi"Vi`mijhlvvi% Qy~`fd
Kljb~ miwl~}kij} v}b~i Nldjdbcv}~lvvi% Qy~`fd
OlMiXi ljm Bni~wbee`jhi~* K~* H~õj`jhi~ x`ee ni ~iwel+
fim `j vw~`jh >7<> np b~ki~ H~`imi~ FIB C~ljfb Vl+
slv}ljb*
Xd`ei ji} vleiv `j >770 lkbyj}im }b l~byjm 667 k`ee`+
bj ~ljf% }d`v hy~i xlv vynv}lj}`leep yjmi~fy} `j >7<7
bx`jh }b l 0%8 ) mif~ilvi `j }di v}b~i‐v wi~ v|yl~iki}~i vleiv* Niflyvi b }di ~ikbmiee`jh xb~o% `} flj
ni lvvykim% }dl} b~ >7<< }di vleiv hblev vi} }d~ii
pil~v lhb fljjb} ni itfiimim yj}`e >7<>* Lffb~m`jh }b
Aiekbe`% `j >7<7 h~bvv `j}i~jle vleiv lkbyj}im }b <39%<
k`ee`bj ~ljf $ji} <9>%0 k`ee`bj ~ljf% xd`ei h~bvv vdbw+
`j+vdbw ~ij}le `jfbki lkbyj}im }b <9=%9 k`ee`bj ~ljf
$ji} <=6%< k`ee`bj ~ljf* Dijfi }di ebvv ~iel}`si }b >770
xlv l ~iel}`siep kbmi~l}i 6= k`ee`bj ~ljf*
Lffb~m`jh }b }di bxji~% Vx`vv E`i% }di w~bwi~}p‐v kl~+
oi} sleyi `v 380%> k`ee`bj ~ljf ljm }di w~bwi~}p dlv
6<%<04 v|yl~i ki}~iv b eilvlnei vwlfi* X`}d vleiv b
bjep 6<0%3 k`ee`bj ~ljf% wi~ v|yl~i ki}~i vleiv lkbyj+
}`jh }b eivv }dlj <7%777 ~ljf xbyem ni l vi}nlfo b~ }di
w~bwi~}p‐v wb}ij}`le*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 66/499
33 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Fbbw V}* Ljjldbc miwl~}kij} v}b~i Nldjdbcv}~lvvi% Qy~`fd
Kljb~ x`}d }di niv} ebfl}`bj
Kljb~ `v wi~if}ep nbyjmim np Nldjdbcv}~lvvi% E`j}divfdi~hlv+
vi ljm Y~lj`lv}~lvvi ljm dlv }di h~il} lmslj}lhi }dl} fyv}bki~v
flj ij}i~ }di v}b~i ~bk }d~ii v`miv* ]di }y~jbsi~ b }di miwl~}+
kij}v}b~i `v kyfd kb~i }dlj <77 k`ee`bj ~ljfv*
Kljb~ ~ibwijv `}v Nlvie lhvd`w v}b~i cil}y~`jh <6%777
v|yl~i ki}~iv bc ~i}l`e vwlfi
Bj <v} Mifikni~ >7<< l~byjm >%977 hyiv}v l}}ijmim }di hlel ~ib+wij`jh b }di fbkwei}iep ~ikbmieeim Kljb~ miwl~}kij} v}b~i bj
Nlvie‐v H~i`cijhlvvi* ]di isij} il}y~im }di w~ik`i~i b }di Kl+
jb~ 677 v|yl~i ki}~i `j}i~lf}`si s`mib vy~lfi xd`fd `v }di el~hiv}
`j Iy~bwi* ^ikbmiee`jh }di <6%777 v|yl~i ki}~i vwlfi $lif}`b+
jl}iep ~ii~~im }b lv ―^dpn~yhh‛ np Nlviei~v }bbo jil~ep l pil~
my~`jh xd`fd }`ki }di v}b~i ~ikl`jim bwij*
V}* Ljjldbc n~ljfd bc Fbbw F`}p
Lee }dl} `v ojbxj lnby} }di V}* Ljjldb n~ljfd b Fbbw F`}p l} }di
fb~ji~ b Nldjdbcv}~lvvi ljm Cõvve`v}~lvvi `v }dl} `} dlv 4%777
v|yl~i ki}~iv b ~i}l`e vwlfi* Le}dbyhd Fbbw F`}p dlv ~ieilvim jb
y~}di~ mi}l`ev% `} `v vli }b lvvyki }dl} }di v}b~i‐v ljjyle vleiv
l~i l~byjm 47 }b <77 k`ee`bj ~ljf*
]y~nyeijfi `j flw`}le kl~oi}v dl~m bj Ebin
Ebin vyi~im ~bk }di }y~nyeijfi `j flw`}le+kl~oi}v my~`jh }di
~v} dle b >7<< x`}d }di fbkwljp‐v wbb~ jljf`lev vdbx`jh l
w~b} mif~ilvi* Ji} il~j`jhv lkbyj}im }b >77%777 ~ljf% mbxj
~bk 877%777 ~ljf my~`jh }di vlki wi~`bm `j }di w~`b~ pil~*Xd`ei vleiv `j }di ~v} dle b >7<< }bbo l 6*6 ) jbvim`si }b =3*3
k`ee`bj ~ljf bx`jh }b l ~bee+nlfo b }di fbkwljp‐v w~bw~`i}l~p
vwlfi% }di wi~ v|yl~i ki}~i vleiv xi~i yw 9*6 )* Lffb~m`jh }b
Ebin% }di lee+b `j ji} il~j`jhv xlv bvi} np lmm`}`bjle ~ij}le
`jfbki% ljm }di fbkwljp‐v ~ile iv}l}i dbem`jhv xi~i ny`e} by}%
}dljov }b }di lf|y`v`}`bj l} k`m+pil~ b lj lmm`}`bjle w~bwi~}p `j
Ni~j l} l w~`fi b 9%9 k`ee`bj ~ljf*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 67/499
38ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Ebin miwl~}kij} v}b~i Vw`}lehlvvi% Ni~j
Vdbws`eei # l`ef`}p kl`jv}l}`bj% Qy~`fd
VNN `jsiv}`jh 977 k`ee`bj c~ljf `j kleev + }~l`j v}l}`bj
~i}l`e ljm ~iv}ly~lj} vwlfi ni`jh itwljmim
]~l`j v}l}`bjv l~i jf~ilv`jhep fbk`jh }b ~iviknei vdbww`jh kleev*
Ni}xiij >7<< ljm >7<3% VNN x`ee ni `jsiv}`jh l~byjm 977 k`ee`+
bj ~ljf b~% lkbjh b}di~ }d`jhv% }di f~il}`bj b lmm`}`bjle ~i}l`e
vwlfi l} }~l`j v}l}`bjv* ]di fbkwljp `v fbyj}`jh bj }di lf} }dl}
`jf~ilv`jh jykni~v b fbkky}i~v x`ee ni mb`jh }di`~ vdbww`jh l}
}~l`j v}l}`bjv*VNN il~jim l~byjm <%9 n`ee`bj ~ljf `j vleiv ~isijyi elv} pil~ ~bk
`}v }~l`j v}l}`bj v}b~iv% jb} `jfeym`jh }di 677 k`ee`bj ~ljf `j ~ij}le
`jfbki bj }divi v}b~iv }dl} }di fbkwljp ~loim `j*
]~l`j v}l}`bjv x`ee ni yvim np vynv}lj}`leep el~hi~ jyk+
ni~v bc wlvvijhi~v bsi~ }di jit} miflmiv
Lffb~m`jh }b sl~`byv w~baif}`bjv% }di jykni~ b }~l`j wlvvijhi~v
`v vi} }b ~`vi np l~byjm 97 ) np >767* ]di fy~~ij} hy~i `v 077%777
ml`ep% xd`fd fbyem ilv`ep mbynei `j Qy~`fd ljm }di Eloi Hijisl
~ih`bj* ]di e`bj‐v vdl~i b `jsiv}kij}v% l~byjm =77 k`ee`bj ~ljf%
`v il~kl~oim b~ el~hi }~l`j v}l}`bjv* <<7 k`ee`bj ~ljf xlv `jsiv+
}im `j }di ~ijbsl}`bj b Hijisl‐v Fb~jls`j }~l`j v}l}`bj lebji* Ny}vkleei~ ljm kim`yk v`qim }~l`j v}l}`bjv l~i levb vel}im b~ lj yw+
h~lmi% `jfeym`jh }di Nlmij ljm Niee`jqbjl }~l`j v}l}`bjv* Ljm VNN
`v levb weljj`jh }b f~il}i lmm`}`bjle ~i}l`e vwlfi `j Qy~`fd bj }di
jix My~fdkivvi~e`j`i e`ji*
Vleiv bc kb~i }dlj =77 k`ee`bj c~ljf l} ^l`ef`}p Qy~`fd
]di niv} hyl~lj}ii b ~bnyv} vleiv `j ljp vdbww`jh klee b~ }~l`j
v}l}`bj `v l d`hd ~i|yij}l}`bj eisie* Bjep ^l`ef`}p Ni~j }dib~i}`+
fleep }bwv Qy~`fd x`}d wi~ v|yl~i ki}~i vleiv lkbyj}`jh }b >0%777
~ljf% ny} l dilm }b dilm fbkwl~`vbj `v jb} sle`m di~i niflyvi b
^l`ef`}p Ni~j‐v vkleei~ v`qi* X`}d kb~i }dlj >%0<9 }~l`j }~`wv wi~
mlp% Qy~`fd `v bji b }di xb~em‐v kbv} ~i|yij}im }~l`j v}l}`bjv*
L jix Ny~hi~ O`jh v}b~i ilhi~ep lxl`}v pby~ s`v`}1 @j Mifikni~
>7<<% Fljm~`lj Fl}i~`jh bwijim l n~ljfd x`}d lj j}ih~l}im Fbii
Welfi lv l Neyini~~p vdbw+`j+vdbw ljm l ab`j} sij}y~i x`}d Ny~hi~
O`jh Itw~ivv% xd`fd `v l jix l~~`sle `j }di Iy~bwilj vfiji* L}i~ l
pil~ b fbjv}~yf}`bj% }di bwij`jh b }di jix Ny~hi~ O`jh j Bf}bni~
>7<< kl~oim }di fbjfeyv`bj b ~ikbmiee`jh ljm ~ijbsl}`bj b }di
b~ki~ Kl~o}wel}q% xd`fd jbx il}y~iv <= v}b~iv fbj}l`j`jh jix
nyv`jivviv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 68/499
34 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di F`~fei% L`~wb~} Qy~`fd+Oeb}ij
Bj fbkwei}`bj b }di My~fdkivvi~e`j`i e`ji }b Bi~e`obj `j Ayji
>7<=% `} `v itwif}im }dl} x`}d }di yjmi~h~byjm Eóxijv}~lvvi }~l`j
v}l}`bj `j bwi~l}`bj% Qy~`fd‐v kl`j }~l`j v}l}`bj x`ee ni ~i|yij+}im np kb~i }dlj 977%777 wlvvijhi~v ml`ep* ]di lf`e`}p x`ee levb
ni dbki }b 68 jix v}b~iv it}ijm`jh bsi~ >%477 v|yl~i ki}~iv b
~i}l`e vwlfi*
Lmm`}`bjle `jjbsl}`bjv cb~ l`~wb~} vdbww`jh
]di 47 v}b~iv l} }di Qy~`fd l`~wb~} hiji~l}im kb~i }dlj =47 k`e+
e`bj ~ljf `j vleiv% b~ kb~i }dlj <4%777 ~ljf wi~ v|yl~i ki}+
~i* Le}dbyhd }di l`~wb~} dlv bjep 37 ) b }di vwlfi% lv byjm `j
Vx`}qi~eljm‐v }bw vdbww`jh klee }di Hel}}qij}~yk% }di l`~wb~}‐v
wi~ v|yl~i ki}~i vleiv fbkwl~im }b }di <9%777 ~ljf hiji~l}im l}
Hel}}qij}~yk l~i ~ikl~olnei* @j ~ifij} pil~v% ilfd miwl~}`jh wlv+
vijhi~ dlv vwij} lj lsi~lhi b => ~ljf l} Qy~`fd l`~wb~}‐v vdbwv%
nl~v% ljm ~iv}ly~lj}v% fbkwl~im }b l klt`kyk b >7 }b 67 ~ljf l
dilm l} kbv} fbkwl~lnei Iy~bwilj l`~wb~}v*
V`jfi Ayji >7<<% jb} bjep miwl~}`jh wlvvijhi~v ny} levb l~~`s`jh
wlvvijhi~v l~i wi~k`}}im }b kloi my}p+~ii wy~fdlviv l} }di Qy+
~`fd l`~wb~}* ]di ~v} l~~`sle my}p+~ii vdbw bwijim l} L~~`sle > `j l
397 v|yl~i ki}~i vwlfi% ljm l vifbjm vyfd vdbw `v vel}im }b bwij
l} L~~`sle < `j Ayep >7<< `j l <%<77 v|yl~i ki}~i vwlfi* ]di l`~wb~}
ljm }di vdbw bwi~l}b~ Jyljfi H~byw l~i ebbo`jh b~ vynv}lj}`le
vleiv? vleiv w~baif}`bjv b~ }di Hijisl ljm Qy~`fd l`~wb~}v ~ljhi
yw }b 97 k`ee`bj ~ljf wi~ pil~* ]di l`~wb~} iv}`kl}iv }di lmm`}`bjle
il~j`jhv*
Qy~`fd l`~wb~} l`kv }b nifbki l miv}`jl}`bj `j `}v bxj
~`hd}
Ceyhdlij Qy~`fd LH `v weljj`jh }b fl~~p by} }di el~hiv} fbjv}~yf+}`bj w~baif} Vx`}qi~eljm dlv isi~ viij% bj l 68%777 v|yl~i ki}~i
l~il l} }di nb}}bk b Ny}qijnõie d`ee% febvi np lj `j}i~fbjjif}im
~i}l`e wl~o% ojbxj lv ]di F`~fei* ]d`v x`ee }~ljvb~k }di Qy~`fd
l`~wb~} ~bk l }~ljvwb~}l}`bj dyn ljm fbkki~f`le fij}~i `j}b l
miv}`jl}`bj `j `}v bxj ~`hd}* Nih`jj`jh `j >7<8% ]di F`~fei x`ee il+
}y~i w~ik`yk+vihkij} `j}i~jl}`bjle ~i}l`ei~v% v}b~iv% ljm vi~s`fi
nyv`jivviv b~ lj j}i~jl}`bjle lym`ijfi j l~byjm >77%777 v|yl~i
ki}~iv b fbkki~f`le vwlfi*
Hijisl L`~wb~}
@j >7<7% Hijisl l`~wb~} ~ih`v}i~im ji} il~j`jhv b =0 k`ee`bj ~ljf
ljm 6>7 k`ee`bj ~ljf `j vleiv% x`}d dle b }di w~b}v hb`jh }b }di
l`~wb~}‐v bxji~% Hijisl flj}bj* L |yl~}i~ b }di l`~wb~}‐v }lo`jhv
xi~i hiji~l}im np v}b~iv% vi~s`fi nyv`jivviv ljm ~iv}ly~lj}v* Lv
b <v} Ayji% >7<<% l~~`s`jh wlvvijhi~v l~i levb leebxim }b vdbw l} l
=77 v|yl~i ki}~i my}p+~ii vdbw j ~bj} b }di nlhhlhi fel`k l~il
`j }di l~~`sle l~il*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 69/499
30ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
<=
Vdbww`jh kleev w~iwl~i cb~ }di cy}y~i*
Kbm`vvl v}b~i% Hel}}qij}~yk
Le}dbyhd Vx`}qi~eljm ljm Lyv}~`l fbyj} lv vl+
}y~l}im kl~oi}v `j Iy~bwi% Hi~kljp v}`ee b+
i~v wb}ij}`le* Vx`}qi~eljm ljm Lyv}~`l dlsi 67v|yl~i ki}~iv $h~bvv b ~ij}im vdbww`jh klee
vwlfi wi~ <77 `jdln`}lj}v% xd`ei }di hy~i b~
Hi~kljp v bjep <6 v|yl~i ki}~iv% xd`fd v isij
ebxi~ }dlj Wbeljm‐v <9 v|yl~i ki}~iv*
Lffb~m`jh }b l ~ifij} HO Vx`}qi~eljm v}ymp%
Vx`}qi~eljm% l ~iel}`siep vklee fbyj}~p% jbx dlv
<3> vdbww`jh kleev x`}d 9%777 v|yl~i ki}~iv
b~ kb~i b cbb~ vwlfi* ]divi kleev lffbyj}
b~ l~byjm <8 ) b ~i}l`e vleiv `j Vx`}qi~eljm%
si~vyv >9 ) `j b}di~ fbyj}~`iv* Vdbww`jh kleev
x`}d lhh~ihl}i ~i}l`e vwlfi b l~byjm 0=7%777
v|yl~i ki}~iv l~i vel}im b~ fbjv}~yf}`bj np
>7<9* Lffb~m`jh }b }di HO v}ymp% <6 kleev l~i
yjmi~ fbjv}~yf}`bj b~ l~i si~p e`oiep }b ni fbj+
Vdbww`jh Fij}i~V bc Vx`}qi~eljm
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 70/499
87 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
v}~yf}im xd`ei <3 kleev l~i weljjim b~ }di`~ ~ile`ql}`bj `v yjfi~+
}l`j* ]dyv `}‐v jb vy~w~`vi }dl} }di v}ymp ~ilfdiv }di fbjfeyv`bj%
Vx`}qi~eljm‐v ~i}l`e vif}b~ `v% `j }di ~iwb~}‐v xb~mv% ―bsi~v}b~im*‛
Ny} mivw`}i }di lnyjmljfi b ~i}l`e vwlfiv ljm ebfl}`bjv `j Vx`}+
qi~eljm% }di fbyj}~p v}`ee bi~v bwwb~}yj`}`iv b~ ~i}l`e v}b~i it+
wljv`bj wl~}`fyel~ep b~ b~i`hj ~i}l`ei~v*
Hel}}qij}~yk yjmi~ jix kljlhikij}
]di Hel}}qij}~yk dlm l~byjm 4 k`ee`bj s`v`}b~v `j >7<7 ljm ~ih`v+}i~im lhh~ihl}i vleiv lkbyj}`jh }b 334 k`ee`bj ~ljf% l ve`hd} `jf+
~ilvi bsi~ }di w~`b~ pil~* ]di >7<7 hble b n~ilo`jh }di 877 k`ee`bj
~ljf vleiv nl~~`i~ `j >7<> x`ee w~bnlnep dlsi }b ni wbv}wbjim*
Xdij }di Nbeelh Hyhhijdi`k Clvd`bj H~byw% `j wl~}ji~vd`w x`}d
Hyivv% hb} }di jbm b~ }di vwlfi b~ki~ep bffyw`im np L}elj+
}l Ailjv% jb bji itwif}im }dl} Nbeelh x`ee hi} }di h~iij e`hd} }b
bwij l Kl~f B‐Wbeb v}b~i lv xiee* X`}d`j }di vlki mile d`v b~ki~
~ljfd`vb~ Ivw~`} xlv h~lj}im l v}b~i l~il* Dbxisi~% }d`v mbiv jb}
fb~~ivwbjm }b l w~ivv ~ieilvi `j Kl~fd >7<71 ―Bji b }di kbv} `k+
wb~}lj} il}y~iv b }d`v k`t `v `}v }ijlj}v% kb~i }dlj dle b xdbk
l~i ~ifij}ep byjmim wl~}ji~vd`wv ljm lk`ep nyv`jivviv }dl} l~i
nbev}i~im np ~bnyv}% }iv}im ljm }~yi fb~wb~l}i nyv`jivv kbmiev*‛
]di Hlne`jhi~ lk`ep Kbm`vvl ljm N@H vwlfiv xi~i vywwbvim }b
hi} }di lb~ivl`m jbm ny} }di wl~}`iv xij} }b fby~}* Ivw~`} xlv
vywwbvim }b }loi bsi~ }di Kbm`vvl vwlfi ny} Kl~f B‐Wbeb xlv
lxl~mim }di N@H v}b~i `jv}ilm*
Kl~fie V}bie% }di Hel}}qij}~yk kljlhi~ l} }di }`ki% w~bnlnep
dlm jb} itwif}im d`v nbvv Di`jq Oelyvji~ }b lvvyki }di ~`vo b
mlklh`jh }di ~iwy}l}`bj b }di K`h~bv le`l}i E`ihijvfdl}ij+
Ni}~`in LH vdb~}ep nib~i d`v ~i}`~ikij}* @j }di isij}% K~* V}bie
xlv vykkl~`ep m`vk`vvim l} 6<v} Mifikni~% >7<7 l}i~ }ij pil~v
x`}d }di fbkwljp*
V}iclj H~bvv jlkim fij}i~ kljlhi~
K~* H~bvv‐v jlki xlv `j }di dilme`jiv }dljov }b d`v b~ki~ ik+
webpi~ @oil* Lv dilm b @oil‐v ^yvv`lj ~ile}p bwi~l}`bjv% K~* H~bvv
niflki }di lee hyp b~ Vfljm`jls`lj ljm yvv`lj bf`lev* @} b}ij
dlwwijv `j ^yvv`l }dl} m`vbne`h`jh kljlhi~v l~i byjm hy`e}p bx~bjhmb`jh bj }di nlv`v b fbkw~bk`v`jh ieikij}v* @j kbv} fl+
viv% }di `jm`s`mylev fbjfi~jim mb jb} isij ojbx }dl} }dip‐si niij
fbjs`f}im b l f~`ki*
Miv`hyle vywwelj}v Dbee`v}i~
@j Viw}ikni~ >7<<% }di Vwlj`vd pbyjh+lvd`bj ~i}l`ei~ Miv`hyle
bwijim lj lww~bt* 677 v|yl~i ki}~i nby}`|yi `j Mó~c`‐v b~ki~
}bw+cbb~ vwlfi* L xiio w~is`byvep% Vxl~bsvo` ~beeim by} l jix
vdbw}}`jh fbjfiw}*
Lni~f~bkn`i # C`}fd s`f}`k bc l kl~oi}`jh ―clevi lel~k‛
@j >7<7% }di Hel}}qij}~yk ljjbyjfim }dl} `} xlv dls`jh m`vfyv+
v`bjv x`}d Lni~f~bkn`i # C`}fd* Ny} yjb~}yjl}iep jb}d`jh xlv
~ile`qim% `jfeym`jh l weljjim bwij`jh x`}d }di fbkwljp‐v le`l}i
Dbee`v}i~* Jb~ mbiv H`eep D`fov dlsi ljp `kkim`l}i weljv }b bwij l
v}b~i `j }di Hel}}qij}~yk*
Hel}}qij}~yk Xlee`vieeij
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 71/499
8<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Nleiti~} Vdbww`jh Fij}i~% Hijisl
V`def`}p vdbww`jh fij}i~% Qy~`fd
Hijisl‐v Nleiti~} vdbww`jh klee ‖ vifbjm d`hdiv} vleiv `j
Vx`}qi~eljm
]di Vx`vv miwl~}kij} v}b~i fdl`j Hebnyv% }di }d`~m el~hiv} l}i~
Kljb~ ljm Fbbw F`}p% `v lvv`mybyvep wy~vy`jh `}v itwljv`bj ljm
kbmi~j`ql}`bj v}~l}ihp* @j el}i >7<7% Hebnyv bwijim l 3%077 v|yl~i
ki}~i n~ljfd l} }di Nleiti~} klee% xd`fd dlm niij ijel~him ~bk
<7%777 }b =9%777 v|yl~i ki}~iv* @j Kl~fd% Hebnyv ~ibwijim l Di~+
~ij Hebnyv v}b~i jil~ }di Hijisl l`~wb~} l}i~ ijel~h`jh }di v}b~i
~bk 697 }b <%<<7 v|yl~i ki}~iv l} l fbv} b >7 k`ee`bj ~ljf*
V`def`}p bj }di kbsi
]di V`def`}p klee kljlhi~ ~iwb~}im `j >7<7 }dl} vleiv `j lee fl}i+
hb~`iv dlm ~`vij ni}xiij 8 }b <3 )* Lhh~ihl}i vleiv lkbyj}`jh
}b 68> k`ee`bj ~ljf% ~iw~ivij} 0%< ) b~ 6< k`ee`bj ~ljf% `j vleiv
h~bx}d ~iel}`si }b >770 ‖ vdbx`jh }di v}~bjhiv} `jf~ilvi v`jfi }di
klee bwijim j >778* V`def`}p xlv ~i|yij}im np 3%3 k`ee`bj wi~vbjv
`j >7<7 xd`fd xb~ov by} }b lj lsi~lhi b kb~i }dlj ><%777 s`v`}b~v
ml`ep ljm }dyv }di klee n~boi }di >7%777 s`v`}b~v wi~ vdbww`jh mlp
nl~~`i~ b~ }di ~v} }`ki*
]di ^bvijni~h klee `j X`j}i~}dy~ jleep bwijv lc}i~ l
kb~i }dlj si pil~ xl`}
]di w~ivv ~ieilvi v}l}im lv beebxv1 ―Xi l~i weilvim }b ljjbyjfi%
}dl} l}i~ }xb pil~v b fbjv}~yf}`bj by~ jix vdbww`jh klee x`ee ni
bwij`jh x`}d kb~i }dlj <=%377 v|yl~i ki}~iv b ~i}l`e vwlfi*‛ ]di
klee il}y~iv kb~i }dlj =7 vwif`le}p v}b~iv ljm ebfle ~i}l`ei~v bj
}xb eisiev*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 72/499
8> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]`sbe` klee Vdbww`+]`sbe` Vw~i`}ijnlfd
Vx`}qi~eljm‐v el~hiv} vdbww`jh klee yjmi~ w~ivvy~i
@j Bf}bni~ >7<<% }di Hi~klj fbjvyki~ ieif}~bj`fv ~i}l`ei~ Vl}y~j
$xd`fd `v bxjim np Ki}~b H~byw bwijim l 6%077 v|yl~i ki}~i
v}b~i% `}v v`t}d `j Vx`}qi~eljm% l} }di Vdbww` ]`sbe` klee% vbkixdl}
nid`jm vfdimyei*
Lebjhv`mi% }di Hi~klj lvd`bj ~i}l`ei~ Slj H~ll xd`fd niebjhv
}b Dlkny~hi~ Wiio # Febwwijny~h }~`iv }b `jf~ilvi }di jykni~
b nypi~v s`v`}`jh }di =%977 v|yl~i ki}i~ vleiv l~il v`jfi }di ni+
h`jj`jh* W#Fv $Dlkny~h ljm Mõvviemb~ itwi~`ijfiv% xd`fd nb}d
l`eim `j Qy~`fd‐v V`def`}p% xi~i l fbv}ep eivvbj lnby} }di Vx`vv ~i+
}l`e kl~oi}*
]dyv Vx`}qi~eljm‐v el~hiv} vdbww`jh klee `v jbx v}yfo `j e`knb
x`}d vleiv lkbyj}`jh }b 3%777 ~ljf wi~ v|yl~i ki}~iv ljm dlv }b
fbwi x`}d w~ivvy~i ~bk `jsiv}b~v ljm l}}~lf} kb~i lcyij} fyv+
}bki~v }b }di klee*
Ljpdbx% }di IOQ `j Vw~i`}ijnlfd x`}d `}v niv} fij}~le`}p `j Vx`}+
qi~eljm $=34 wb`j}v `v dls`jh }di niv} fdljfiv b vyffivv*
Fi`e`jh fbeelwviv l} Xiv}v`mi klee% Vleiv jb} bj }~lfo
Bj <v} Lw~`e% >7<<% K`h~bv Ll~i S`fi W~iv`mij} Vdbww`jh Fij}~i
ljm ^ile Iv}l}i Lj}bj Híykljj v}l}im }dl} }di Xiv}v`mi klee `vv}`ee bj }~lfo x`}d `}v si+pil~ welj* L}i~ }xb pil~v b bwi~l}`bj%
}di klee% xd`fd dlm 6*8 k`ee`bj s`v`}b~v `j >7<7% `jf~ilvim `}v }b}le
vleiv np 4*6 ) }b <09 k`ee`bj ~ljf `j }dl} pil~* Lv K~* Híykljj
wy} `}1 ―Xiv}v`mi dlv pi} }b yeee `}v yee wb}ij}`le* Xi l~i klo`jh
ib~}v }b bw}`k`qi }di lf`e`}p ljm `j mb`jh vb x`ee weilvlj}ep vy~+
w~`vi }di klee‐v fyv}bki~v*‛
Bj }di 0}d Bf}bni~ >770% K~* Híykljj v}l}im }dl} }di klee dlm =*>
k`ee`bj s`v`}b~v my~`jh `}v ~v} pil~ b bwi~l}`bj ny} l`eim }b ~isile
xdi~i }di <9 k`ee`bj ~ljf vleiv `jf~ilvi xlv vywwbvim }b dlsi
fbki ~bk x`}d s`v`}b~ jykni~v mbxj np 977%777* Isij lvvyk`jh
}dl} kbs`i }dil}~i ljm vx`kk`jh wbbe vleiv xi~i `jfeymim }di
klee xbyem dlsi dlm l fbjv`mi~lnei lkbyj} b fl}fd`jh yw }b mb
ljm fbyem jb} wbvv`nep dlsi hiji~l}im 4%677 ~ljf wi~ v|yl~i ki}+
~i `j vleiv `j `}v ~i}l`e vwlfiv lebji* Kb~ibsi~% }di >6%977 v|yl~i
ki}~iv b vwlfi `jm`fl}im b~ 99 v}b~iv ljm nby}`|yiv itfeymiv
}di 6%777 v|yl~i ki}~iv b ~iv}ly~lj} vwlfi* ]dyv% lvvyk`jh }dl}
lhh~ihl}i ~iv}ly~lj} vleiv dlsi levb niij lf}b~im `j% wi~ v|yl~i
ki}~i vleiv xbyem lkbyj} }b 8%=77 ~ljf* @ }di kbs`i }dil}~i ljm
dile}d feyn $lj lhh~ihl}i <7%777 v|yl~i ki}~iv l~i `jfeymim `j
}di lhh~ihl}i vleiv% Xiv}v`mi xbyem bjep ni hiji~l}`jh vleiv
lkbyj}`jh }b l ki~i ‖ ljm fl}lv}~bwd`fleep ebx ‖ 9%677 ~ljf wi~
v|yl~i ki}~i*
Ljm isij ` pby m`s`mi lhh~ihl}i vleiv np }di jykni~ b s`v`}b~v%
}di ~ivye} `v ljp}d`jh ny} dil~}ij`jh* C`hy~`jh lj lsi~lhi itwij+
m`}y~i b bjep 9> ~ljf wi~ s`v`}b~ b~ vdbww`jh% il}`jh% vx`kk`jh
ljm kbs`ihb`jh vbki nyv`jivviv xbyem ni fbkwei}iep yj~i|yij+
}im* Cb~ fbkwl~`vbj1 ilfd Hel}}qij}~yk s`v`}b~ vwijmv lj lsi~lhi
b 36 ) kb~i% `*i* 46 ~ljf*
]di FIB b B~iee Cõvve` xlv it}~ikiep m`vvl}`vim ~bk }di hi}+hb%
v}l}`jh }dl} febv`jh }di fbkwljp‐v ebfl}`bj l} }di Xiv}v`mi klee
`j Ni~e`j% xdi~i }di fbkwljp dlm lj by}v`qim <%977 v|yl~i ki}~i
vwlfi% vdbyem levb ni fbjv`mi~im lebjh x`}d }di febv`jhv b }di
fbkwljp‐v b}di~ v}b~iv* ]di K`h~bv vynv`m`l~p vij} ikwebpiiv%xdb xi~i d`~im }b xb~o l} Xiv}v`mi% nlfo }b }di v}b~i `j }di fij+
}~i b }bxj% niflyvi }di~i xlv jb}d`jh }b mb l} }di Ni~j+N~õjjij
ebfl}`bj* Di~i }bb% fbkwl~im }b }di Hel}}qij}~yk klee b~ Hijisl‐v
Nleiti~} klee% }di ~l}`b ni}xiij }di 3%777 v|yl~i ki}~i vwlfi ljm
}di }b}le v`qi b }di klee kloiv jb vijvi*
@j oiiw`jh x`}d }di lmlhi }dl} k`vb~}yjiv lexlpv fbki `j wl`~v%
`} }y~jv by} }dl} }di vx`kk`jh wbbe l} }di Ni~jl|yl }jivv fij+
}~i x`ee jb} ~ibwij yj}`e Cin~yl~p >7<>* I`hd} kbj}dv beebx`jh }di
fbeelwvi b }di fi`e`jh% ~iwl`~v l~i ni`jh diem yw myi }b }di lf}
}dl} }di ~i|y`v`}i mbfykij}l}`bj `v }lo`jh ebjhi~ }dlj itwif}im*
Lffb~m`jh }b hbsi~jkij} itwi~}v% }di kl`j flyvi b }di fbeelwvi
xlv l lye}p vyvwijv`bj ieikij} `j }di vynv}~yf}y~i* @j }di `jf`+
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 73/499
86ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Xiv}v`mi vdbww`jh fij}i~ bwij`jh >770% Ni~j+N~õjjij
mij}% xd`fd bffy~~im bj <>}d Lw~`e% >7<<% wl~}v b }di fi`e`jh iee
~bk l di`hd} b <9 ki}~iv% `jay~`jh bji wi~vbj*
Vdbwwpeljm klee ~ibwijv
Vdbwwpeljm klee `j Vfdójnõde fiein~l}im }di ~ibwij`jh b }di l+
f`e`}p lv l xdbei l}i~ }d~ii pil~v b ~ikbmiee`jh* ]d v bsi~xdiek`jh
vyffivv xlv el~hiep l}}~`ny}lnei }b jix }ijlj}v vyfd lv Vl}y~j% lv
xiee lv w~bw~`i}l~p K`h~bv v}b~iv* Lv K~* Híykljj wy} }1 ―Vdbwwp+
eljm klee v}~`o`jhep l}}iv}v }b }di lf} }dl} fyv}bki~v e`oi `}% xdijd`hdep lwwile`jh }ijlj}v l~i lsl`elnei yjmi~ bji ~bb ‖ isij ` bji
b }di }ijlj}v% lv `v }di flvi x`}d Vl}y~j% `v l m`~if} fbkwi}`}b~ b
kieif}~bj`fv* ]d`v lww~blfd wlpv b b~ lee fbjfi~jim*‛
]di }xb kleev `j ]dyj+Võm
]dyj xlv l bfyv b l}}ij}`bj b~ K`h~bv Ll~i my~`jh }di lee* C`~v}%
}di Bni~eljm klee ~ibwijim `j `}v ij}`~i}p `j Bf}bni~ >7<<% l}i~
ni`jh fbkwei}iep ~ijbsl}im $ljm beebx`jh l wl~}`le ~ibwij`jh `j
}di vykki~ x`}d ~i}l`e vwlfi lkbyj}`jh }b <=%777 v|yl~i ki}~iv
$yw ~bk 0%777 ljm >7 v}b~iv* Ljm `j Viw}ikni~% }di Wljb~lkl
klee% xd`fd `v jit} mbb~ }b }di jix L~ijl ]dyj vbffi~ v}lm`yk%
bwijim x`}d BN@ lv }di ljfdb~ }ijlj} ljm <8 b}di~ v}b~iv% weyv
Cebxi~ Wbxi~ }jivv fij}~i ljm Kimnlvi dile}dfl~i fij}~i*
K`h~bv Ll~i j}ijmv }b v}iw yw }di wlfi ljm `j}ijv`p }v vleiv ji}+
xb~o ny`emby} ljm ~is`}le`vl}`bj ib~}v% x`}d }di l`k b `kw~bs`jh
`}v kl~oi} wbv`}`bj* ]b }d`v ijm% ni}xiij >7<< ljm >7<6 }di fbk+
wljp x`ee ni `jsiv}`jh l }b}le b =7 k`ee`bj ~ljf `j =7 w~baif}v `j
}d`v l~ijl*
]di V}õfo` klee ‖ }ij }ijlj} fdljhiv `j }xb pil~v% v}`ee v`t
slfljf`iv
Lv V}õfo` vdbww`jh klee kljlhi~ Alj ]ljji~ }bem ]lhivXbfdi `j
Mifikni~ >7<<% }di~i dlsi niij l~byjm }ij }ijlj} fdljhiv v`jfi
}di klee bwijim }xb pil~v lhb* V`t vwlfiv l~i slflj} l} w~ivij}*
]di klee fy~~ij}ep l}}~lf}v l~byjm <7%777 s`v`}b~v ml`ep% xd`fd ki+
ljv }dl} } dlv l xlpv }b hb }b ~ilfd }v hble b <9%777 s`v`}b~v ml`ep*
―Xi l~i jb} vl}`vim* Ny} xi l~i mb`jh w~i}}p xiee% fbjv`mi~`jh }di
it}~ikiep yjyvyle v`}yl}`bj `j Vx`}qi~eljm ~`hd} jbx n~byhd} bj
np }di v}~ijh}d b }di ~ljf* @} }loiv ljpxdi~i ~bk }d~ii }b si
pil~v b~ l vdbww`jh klee }b iv}lne`vd `}vie bj }di kl~oi}*‛ ]di
m`vlwwb`j}`jh s`v`}b~ hy~iv `j Lyhyv} ljm Viw}ikni~ dlsi vdbxjvbki `kw~bsikij} bsi~ }di wlv} ix xiiov% x`}d s`v`}b~ jykni~v
yw <7 ) `j Jbsikni~ ~iel}`si }b elv} pil~*
Cb~ itlkwei% lffb~m`jh }b ]dbklv Di~ni~}% FIB b }di lvd`bj ~i+
}l`ei~ Vfd`em% xdb bwi~l}iv }di v}b~iv lv l ~ljfd`vii% nyv`jivv l}
}di Dleedyni~ ljm v*Be`si~ v}b~iv l} Nlvie‐v V}õfo` vdbww`jh klee
`v m`vkle*
@} `v yjfeil~ xdp ljb}di~ Kiffl b fbjvyki~`vk `v jiimim% ayv}
<%777 ki}~iv lxlp ~bk V}õfo` ‖ wl~}`fyel~ep v`jfi }di klee ebfl+
}im `j Oei`jdõj`jhij ljm bwijim `j }di lee b >770% dlv jb} niij
mb`jh wl~}`fyel~ep xiee* ]di klee‐v lww~bt`kl}`si <>7 v}b~iv ljm ~i+
v}ly~lj}v vw~ilm lf~bvv 6>%777 v|yl~i ki}~iv b ~i}l`e vwlfi l~i
ikw}p kbv} b }di }`ki% wl~}`fyel~ep bj xiiomlpv* K`h~bv ljm Vl+
}y~j dlsi le~ilmp ~ile`vim }dl} }di klee v w~i}}p kyfd l ebv} flyvi
ljm dlsi m~lv}`fleep ~imyfim }di v`qi b }di`~ v}b~iv*
Kl~`j ~ibwijv
Lkbjh }di jix }ijlj}v l} }di Kl~`j klee l~i Hebnyv ljm D#K%
xd`fd l~i ~ivwif}`siep eilv`jh =%>87 ljm <%=77 v|yl~i ki}~i
vwlfiv% xd`fd dlsi niij fbkwei}iep ~ikbmieeim* ]di klee% xd`fd
`v ebfl}im ni}xiij N`ie ljm Jiyfdl}ie% bwijim `j Jbsikni~ >7<<*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 74/499
8= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vdbwwpeljm vdbww`jh fij}i~% Vfdójnõde $Ni~j
Hebnyv lebji `jsiv}im <= k`ee`bj ~ljf `j vdbw}}`jh `}v vwe`}+eisie
vwlfi* ]di jixep bwijim Kim`l Kl~o}% }di fbkwljp‐v >7}d v}b~i j
Vx`}qi~eljm% dlv l >%997 v|yl~i ki}~i vwlfi*
]di ~ikbmiee`jh dlv h~il}ep `kw~bsim }di klee% wl~}`fyel~ep `j
}i~kv b }v lwwil~ljfi% ny} levb }dljov }b bw}`k`qim lffivv }b }di
d`hd xlp* ]di klee‐v ~i}l`e vwlfi xlv `jf~ilvim np <9 ) }b => 777
v|yl~i ki}~iv* Weljv dlm b~`h`jleep fleeim b~ Kl~`j }b lffbkkb+
ml}i l Vl}y~j v}b~i% xd`fd xbyem dlsi niij }di ~v} vyfd lf`e`}p
`j C~ijfd+vwilo`jh Vx`}qi~eljm* ]di lf} }dl} lj lmm`}`bjle Kim`l
Kl~o} dlv jbx kbsim `j `jv}ilm% `v l}}~`ny}lnei }b }di f~bvv+ki+
m`l v}~l}ihp }dl} Kim`l Kl~o} `v wy~vy`jh `j Vx`}qi~eljm*
Fbbw bwijv kihlv}b~i jb* 6<
@j }di xloi b <6 bwij`jhv ljm <= febv`jhv% }di~i xi~i 84= Fbbw
vywi~kl~oi}v `j Vx`}qi~eljm lv b 6<v} Mifikni~% >7<7* L} }di
vlki }`ki% }di bwij`jh b }di jix Fbbw Bni~x`e Kõdeikl}} ki+
hlv}b~i n~byhd} }di jykni~ b vyfd lf`e`}`iv `j Vx`}qi~eljm }b
6<* ]d`v ~v} Fbbw kihlv}b~i `j }di Nlvie l~il fl~~`iv kb~i }dlj
=7%777 w~bmyf}v ljm dlv =%=33 v|yl~i ki}~iv b ~i}l`e vwlfi* ]di
w~`fi }lh b~ }di w~baif} ~lj }b l~byjm 6> k`ee`bj ~ljf*
Lv l} }di ijm b >7<7% }di 4<3 Fbbw v}b~iv `j Vx`}qi~eljm dlm lj
lhh~ihl}i ~i}l`e vwlfi lkbyj}`jh }b 0=3%4=9 v|yl~i ki}~iv% yw np
kb~i }dlj < ) $0%4>> v|yl~i ki}~i bsi~ >770* ^i}l`e vleiv `j >7<7
lkbyj}im }b l~byjm <<*6 n`ee`bj ~ljf*
]di h~lwd`f niebx% xd`fd v m~lxj ~bk l HO v}ymp b }di Vx`vv ~i+
}l`e vif}b~ $Mi}l`edljmie Vfdxi`q >7<<% vdbxv }dl} `j >7<7% Vx`vvvdbww`jh kleev hiji~l}im vleiv `j itfivv b <77 n`ee`bj ~ljf*
@} flj ni fbjfeymim ~bk }d`v h~lwd`f% }dl} lf}`bj jiimv }b ni }l+
oij b~ }di el~hi vdbww`jh kleev m`vwelpim `j }di el}}i~ }d`~m b }di
h~lwd`f* Lv jb}im% }di Vdbww` ]`sbe` ljm Vdbwwpeljm kleev xi~i ~i+
kbmieeim x`}d }di l`k b i|y`ww`jh }dik b~ }di fdleeijhiv }dl}
x`ee ni fbk`jh mbxj }di w`oi bsi~ }di jit} miflmi* @} x`ee ni `j}i+
~iv}`jh }b vii xdl} lf}`bjv }di b}di~ vdbww`jh klee bxji~v }loi
x`}d l s`ix }b it}~`fl}`jh }dikviesiv ~bk }di`~ fy~~ij} we`hd}*
Dijfi% `} `v l`~ }b vlp }dl} }di kl`j fbjfi~j xdij `} fbkiv }b
vdbww`jh kleev `v kb~i }dlj ayv} }di wdpv`fle+welj} lvwif}? levb
l~fd`}if}y~i ljm kl~oi} wbv`}`bj`jh levb welp l w`sb}le ~bei ‖ lv
mbiv% b fby~vi% }di }ijlj} k`t*
]bkkp D`ehi~ ljm eyty~p ~i}l`ei~v bwij l} Lewij~di`j
S`eelhi
]bkkp D`ehi~ bwijim l =47 v|yl~i ki}~i v}b~i l} Lewij~di`j S`e+
elhi By}ei} Vdbww`jh `j Eljm|yl~} `j Bf}bni~ >7<<* Lffb~m`jh }b
Lewij~di`j kljlhi~ Felym`b Wbe}i~l% }d`v `v ]bkkp D`ehi~‐v vbei
Vx`vv v}b~i ljm }di bjep bji `j l <77 o`ebki}~i ~lm`yv*
]di jit} bwij`jhv b w~bk`jij} `j}i~jl}`bjle eyty~p by}ei}v l} }di
by}ei} klee l~i l`kim l} n~`jh`jh } yw }b l eisie }dl} v bj l wl~ x`}d
Cbt]bxj `j Kijm~`v`b* @j}i~jl}`bjle pbyjh+lvd`bj ~i}l`e fdl`jv
x`ee levb ni klo`jh }di`~ miny} l} }di klee*
Lewij~di`j by}ei} s`eelhi% Eljm|yl~}
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 75/499
89ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Cbt}bxj By}ei} Klee% Kijm~`v`b
Lewij~di`j S`eelhi by}ei} klee% xd`fd bwijim `j >770% `v bxjim np
@JH ^ile Iv}l}i Hi~kljp HknD ljm kljlhim np HSL By}ei}v% l
vynv`m`l~p b Clvd`bj Dbyvi H~byw* B}di~ }ijlj}v l} }di klee `j+
feymi X`eep Nbhji~% V}* Ik`ei% S`f}b~`jbt% Ai} Vi}% Jlspnbb}% M`ivie%
Elfbv}i% \y`ov`esi~% Miv`hyle% J`oi% Fles`j Oei`j% Nl}l% ljm N^II*
Cbt]bxj miv`hji~ by}ei} klee `j Kijm~`v`b
Eyty~p w~bmyf}v l} nl~hl`j w~`fiv `v }di ~if`wi b~ vyffivv l} }di
Cbt]bxj by}ei} klee `j Kijm~`v`b% xd`fd il}y~iv <37 lf}b~p by}+ei}v b~ lvd`bj% vwb~}v% feb}d`jh% ljm eil}di~ w~bmyf}v l} 67 }b 87
wi~fij} m`vfbyj}v* ]di YV klhlq`ji Cb~niv dlv ~ljoim Cbt]bxj
lv }di xb~em‐v vifbjm niv} lf}b~p by}ei} klee% l}i~ Diev`jo`‐v L~l+
n`l Clf}b~p By}ei}*
Cbt]bxj il}y~iv l dbv} b lvd`bj by}ei} v}b~iv jfeym`jh $}b jlki
bjep l ix L~klj`% Fi~~y}`% M`b~% Mbefi # Hlnnljl% K`vvbj`% Hyff`%
W~lml% Si~vlfi% Wbeb lewd Ely~ij% weyv by}ei}v b }~ijmvi}}i~v e`oi
K`vv V`t}p% 8 b~ lee kljo`jm% ]bkkp D`ehi~% ljm Wykl* ]di klee
dlv }d~ii o`ebki}~iv b vdbw x`jmbxv `j `}v sl~`byv vif}`bjv ljm
bj sl~`byv eisiev*
Cbt}bxj clf}b~p v}b~iv Itwb% Kijm~`v`b
S`f}b~`jbt v}b~i Lewij~di j% Eljm|yl~}
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 76/499
83 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
^ l ` e F `
} p N i ~ j
V d b w S `
e e i + ^
l ` e F `
} p
^ l ` e F `
} p N l v
i e
^ l ` e F `
} p E y f i
~ j i
I B + ] p
f d n b m
i j
L ` ~ w
b ~ } V
d b w w
` j h #
L ` ~ v ` m i
F i j }
i ~
J i y
k l ~ o }
L e } v
} i } } i
j
I ` j o
l y c v
q i j }
~ y k
H e l
} }
V í e ` w l
~ o
V i i m
l k k
+ F i j }
i ~
W l ~ f
m y ^ d ý
j i
Q i j }
~ y k
B n i
~ e l j m
V ` h j p
F i j }
~ i
E l F b k n i
I ` j o
l y c v
+ L e e i
i K
i } l e e `
Q õ ~ ` +
B n i
~ e l j m
+ K í ~
}
K ` h
~ b v F `
} p V d
b w w `
j h
J i y
k l ~ o }
F i j }
~ i N l e
i t i ~ }
I ` j o l
y c v q
i j } ~
y k V y ~ v
i i w l
~ o
E à k
l j F i j }
~ i
F i j }
~ i f b k
k i ~ f ` l
e F d l s
l j j i
v + m i
+ N b h ` v
K à }
~ b w b
e i + F i
j } ~ i
V l ` j }
+ L j
} b ` j i
F i j }
~ i F b k
k i ~
f ` l e
@ e e y v } i
~ V d b w
w ` j h
F i j }
i ~
Q y h i ~
e l j m
F i j }
~ i F b k
k i ~
f ` l e
m i F ~ ` v
v ` i ~
J i y x
` i v i
j I ` j o
l y c v
q i j }
~ y k
K p } d i
j F i j }
i ~
W l v v
l h i
Q i j }
~ y k
^ i h
i j v m
b ~ c
J i y
k l ~ o }
B i ~ e ` o b
j
E l W
~ l ` e e i
F i j }
~ i F b k
k i ~
f ` l e
F i j }
~ i K l j
b ~
Vdbww`jh fij}i~v Vx`}qi~eljm F`}p Viee`jh vwlfi ]b}le }y~jbsi~ ]y~jbsi~"v|k
V|yl~i ki}~i FDC FDC
^l`eF`}p Ni~j Ni~j 3%>00 <49%777%777 >0%687
VdbwS`eei+^l`eF`}p Qy~`fd <9%338 =76%777%777 >9%8=4
^l`eF`}p Nlvie Nlvie 8%36< <8>%777%777 >>%9=7
^l`eF`}p Eyfi~ji Eyfi~ji 9%378 <><%777%777 ><%8>3
L`~wb~} Vdbww`jh # L`~v`mi Fij}i~ Ceyhdlcij Qy~`fd >8%777 9<7%777%777 <4%44<
Jiykl~o} Le}v}i}}ij Qy~`fd 4%<=< <6<%777%777 <3%799
Vdbww`jh fij}i~ Hel}} Hel}}qij}~yk =6%648 330%777%777 <9%=<9
Víe`wl~o Be}ij 8%977 <7<%777%777 <6%=38
Viimlkk+Fij}i~ Wcícobj >7%<76 >38%777%777 <6%>4>
Wl~f my ^dýji Fbeebknip <6%777 <38%777%777 <>%4=3
Qij}~yk Bni~eljm ]dyj 8%489 <7<%777%777 <>%4>9
V`hjp Fij}~i V`hjp <>%03> <39%777%777 <>%867
El Fbkni Jpbj <7%<90 <<4%777%777 <<%3<9
I`jolycv+Leeii Ki}lee` Qyh <6%009 <3>%777%777 <<%983
Qõ~`+Bni~eljm+Kí~} Xi}q`obj 0%>6= <76%777%777 <<%<<<
K`h~bv F`}p Vdbww`jh Qy~`fd <7%<=9 <<6%777%777 <<%<70
Jiykl~o} N~yhh <7%377 <<8%777%777 <<%764
Fij}~i Nleiti~} Hijisi =>%8=6 =94%777%777 <7%8<9
Vdbww`jh fij}i~ Vy~viiwl~o Vy~vii <0%=03 >78%777%777 <7%37>
Eàklj Fij}~i F~`vv`i~ <8%0>3 <40%777%777 <7%933
Fij}~i fbkki~f`le Fdlsljjiv+mi+Nbh`v Fdlsljjiv+mi+Nbh`v ><%777 >><%777%777 <7%9>=Kà}~bwbei+Fij}~i El Fdlyt+mi+Cbjmv <7%=00 <70%777%777 <7%64>
Vl`j}+Lj}b`ji Fij}~i Fbkki~f`le Sisip <0%>67 <04%777%777 <7%>03
@eeyv}i~ Vdbww`jh Fij}i~ Yv}i~ <<%777 <<6%777%777 <7%>86
Qyhi~eljm V}i`jdlyvij >>%7=> >>3%777%777 <7%>==
Fij}~i Fbkki~f`le mi F~`vv`i~ F~`vv`i~ >6%7=> >66%777%777 <7%<<>
Jiyx`ivij I`jolycvqij}~yk X`j}i~}dy~ <>%777 <><%777%777 <7%746
Kp}dij Fij}i~ Vfdxpq <0%067 >77%777%777 <7%769
Wlvvlhi C~lyijciem <7%6<4 <7<%777%777 0%840
Qij}~yk ^ihijvmb~c ^ihijvmb~c <3%370 <3>%777%777 0%89=
Jiykl~o} Bi~e`obj Qy~`fd <7%=67 <7<%777%777 0%34=
El W~l`eei Fij}~i Fbkki~f`le Fl~byhi >7%7=8 <0=%777%777 0%39>
Fij}~i Kljb~ Kbj}dip <3%<0< <93%777%777 0%369
Xpjifij}i~ Nyfdv <9%047 <9>%777%777 0%9<>
Di~ne`jhi~kl~o} Vfdlccdlyvij <9%330 <=8%777%777 0%693
87%777
37%777
97%777
=7%777
67%777
>7%777
<7%777
7
Vdbww`jh Fij}i~v Vx`}qi~eljm
Viee`jh vwlfi
]y~jbsi~
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 77/499
88ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
i f i j } i
~
D i ~ n e
` j h i ~ k
l ~ o }
K i p
~ ` j F i j }
~ i
E i } q
` w l ~ o
I k k
i j F i j }
i ~
F i j }
~ i N ~ õ h
h
^ b k
l j i e
K l ~
f d à
I ` j
o l y c
v q i j } ~
y k S b e o `
+ E l j m
F
i j } ~
i f b
k k
i ~ f `
l e F ~ b v
i }
L l ~ i
w l ~ o
C ~ ` n b
y ~ h F i
j } ~ i
D l l
h F i
j } i ~
K à }
~ b w b
e i > 7 7 7
W ` q b
e w l ~ o
X i v } v
` m i
F i j }
~ i K l j
b ~ V ` i ~ ~ i
V ` d e
f ` } p
F i j }
~ b V l j L j
} b j `
j b
V i ~ c b
j } l j
l
E ` } } b
~ l e F i
j } ~ i
W ` e l
} y v k
l ~ o }
K l ~ ` j +
F i j }
~ i
L s ~ p
+ F i j }
~ i
E l K l e
l m ` ä ~
i F i
j } ~ i
V d b w
w p e l
j m
I ` j o l
y c v q
i j } ~
y k E í j m
i ~ w l
~ o
X l j o m
b ~ c F i
j } i ~
V } * A l o
b n + W l
~ o V d
b w w `
j h F i j }
i ~
V d b w
w ` #
] ` s b
e `
W e l j
i } i F d
l ~ k ` e e i
v
F i j }
~ b E y h l j
b V y m
V d b w
w ` j h
+ L ~ i j
l
I ` j o
l y c v
q i j }
~ y k
D ` j x
` e
F i j }
~ i N l d
j d b c
N ` i
e + N ` i
j j i
^ d i
` j w l ~ o
H í y
w l ~ o
V } õ f
o ` V d b w
w ` j h
X b d
j f i j } i
~ I k k
i j
Vdbww`jh fij}i~v Vx`}qi~eljm F`}p Viee`jh vwlfi ]b}le }y~jbsi~ ]y~jbsi~"v|k
V|yl~i ki}~i FDC FDC
Kip~`j Fij}~i Kip~`j <=%<77 <>0%777%777 0%<=0
Ei}q`wl~o Qy~`fd >3%<8= >60%777%777 0%<>8
Ikkij Fij}i~ Ikkij N/~õfoi 67%677 >8=%777%777 0%7=6
Fij}~i N~õhh N~õhh ni` N`ie <4%874 <30%777%777 0%76=
^bkljie Kl~fdà ^bkljie+vy~+Elyvljji <6%>0> <<6%777%777 4%97<
Vdbww`jh fij}i~ Sbeo`+Eljm Sbeoi}vx`e >=%>87 >79%777%777 4%==8
Fij}~i fbkki~f`le F~bvi} Ifyneijv <6%9>> <<6%777%777 4%63=
Ll~iwl~o Xõ~ije`jhij <>%>97 <77%777%777 4%<8<
V`def`}p Qy~`fd =>%=33 68>%777%777 4%<77
C~`nby~h Fij}~i C~`nby~h <9%>36 <>>%777%777 8%006
Dllh Fij}i~ Dllh <>%469 <7<%777%777 8%077
Kà}~bwbei >777 Elyvljji <3%688 <>0%777%777 8%488
W`qbewl~o Kiev <9%7>< <<9%777%777 8%393
Xiv}v`mi Ni~j >9%439 <09%777%777 8%960
Fij}~i Kljb~ V`i~~i V`i~~i <=%<=7 <73%777%777 8%=03
Fij}~b Vlj Lj}bj`jb Vlj Lj}bj`jb <=%>34 <7<%777%777 8%739
Vi~cbj}ljl Kb~n`b @jci~`b~i ><%098 <99%777%777 8%790
E`}}b~le Fij}~i Leelklj <3%64> <<3%777%777 8%797
W`el}yvkl~o} O~`ijv ><%977 <=8%777%777 3%468
Kl~`j+Fij}~i Kl~`j+Iwlhj`i~ >3%00< <49%777%777 3%463
Ls~p+Fij}~i Ls~p+vy~+Kl}~lj 6=%769 >67%777%777 3%894El Klelm`ä~i Fij}~i Jiyijny~h <0%8=> <6>%777%777 3%87<
Vdbwwpeljm Vfdójnõde =4%4<4 6>6%777%777 3%3<3
Vdbww`jh fij}i~ Eíjmi~wl~o V}ljv <0%696 <>6%777%777 3%693
Xljomb~c Fij}i~ Ni~j <8%38> <<>%777%777 3%6<9
V} Alobn+Wl~o Vdbww`jh Fij}i~ Nlvie >7%977 <>8%777%777 3%<09
Vdbww`#]`sbe` Vw~i`}ijnlfd 38%3>8 =<0%777%777 3%<0>
Welji}i Fdl~k`eeiv Hijäsi <8%777 <79%777%777 3%<83
Fij}~b Eyhljb Vym H~ljf`l 60%947 >=7%777%777 3%73=
Vdbww`jh+L~ijl V} Hleeij 63%977 >><%777%777 3%799
Vdbww`jh fij}i~ D`jx`e D`jx`e >>%377 <66%777%777 944
Fij}~i Nldjdbc N`ie+N`ijji N`ie+N`ijji <4%866 <73%777%777 9%347
^di`jwl~o V} Kl~h~i}dij >7%49= <<4%777%777 9%394
Híywl~o Ihi~o`jhij =7%=87 ><7%777%777 9%<40
V}õfo` Vdbww`jh Nlvie 6>%777 <97%777%777 =%344
Xbdjfij}i~ Ikkij Ikkij 6>%004 <>4%777%777 6%480
Viee`jh vwlfi
]y~jbsi~
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 78/499
84 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
<9
Vx`vv Ki~hi~ ljm Lf|y`v`}`bjv*
Miwb} fbkki~f`le
K`h~bv kloiv `}v ~v} wyne`f ljjbyjfikij} fbjfi~j`jh
`}v v}loi `j Sóhiei ‖ =7 k`ee`bj c~ljf `j ebvviv }b ml}i
]lo`jh bsi~ Fdl~eiv Sóhiei `v jb} lj `vvyi b~ K`h~bv% mivw`}i }dilf} }dl} }di ―b~ljhi kbjv}i~‛ dbemv kb~i }dlj l >9 ) vdl~i j }di
fbkwljp m`~if}ep ljm s`l `}v wijv`bj yjm*
K`h~bv lf|y`~im l v}loi `j }d~ii fbkwlj`iv `j il~ep >774 ljm vbbj
lf|y`~im l v}loi `j Fdl~eiv Sóhiei% }di }~lsie lhijfp fdl`j Oybj`
ljm }di jljf`le vi~s`fiv fbkwljp SQ+Si~kóhijvqij}~yk% x`}d
}di e`bj‐v vdl~i b }di yjmv ni`jh itwijmim bj Oybj` `j xd`fd K`+
h~bv `jf~ikij}leep `jf~ilvim `}v vdl~i }b 4*9 )* K`h~bv‐v jljf`+
le miwl~}kij} xlv l~ nbemi~ xdij `} fbkiv }b Fdl~eiv Sóhiei% `j
xd`fd KHN ljm }di K`h~bv wijv`bj yjm dbem l >9*> ) v}loi% lv
}di fbkwljp ~iwb~}im }b }di V@T Vx`vv Itfdljhi*
K`h~bv kljlhiv lee }d~ii b }divi dbem`jhv s`l bw}`bjv% }b xd`fd
ijm `}v jljf`le miwl~}kij} ~ihyel~ep vieev b~ wy}v bw}`bjv% lv }di
~iwb~}v vynk`}}im }b V@T vdbxv* Vyfd bw}`bjv ij}`}ei K`h~bv }b viee
b vdl~iv x`}d`j l tim wi~`bm l} l tim w~`fi* @ }di vdl~i w~`+
fi yjmi~fy}v }di bw}`bj w~`fi% }di fbkwljp il~jv l d`hd ~i}y~j np
s`~}yi b }di eisi~lh`jh iif}* ]d`v `jv}~ykij} ijlneiv K`h~bv }b
e`k`} }v fy~~ijfp+fbjsi~v`bj ebvv bj vdl~i wy~fdlviv* K`h~bv v jb
mbyn} wl~}`fyel~ep h~l}iye b~ }d`v lmslj}lhi `j fbjjif}`bj x`}d
`}v Fdl~eiv Sóhiei vdl~iv% xd`fd dlsi hbji mbxj np l~byjm 47 )
v`jfi K`h~bv nbyhd} }dik*
K`h~bv dlv l} sl~`byv }`kiv diem yw }b visij wy} bw}`bjv bj
Fdl~eiv Sóhiei vdl~iv x`}d h~lmim bw}`bj w~`fiv ljm itw`~l}`bjml}iv* ]di fbkwljp jbx dbemv v`t wy} bw}`bjv% lee b xd`fd itw`~i
`j Lw~`e >7<> l} }di el}iv}* @} `v yje`oiep }dl} K`h~bv x`ee ni lnei }b
~ifbyw `}v ebvv bj }di Fdl~eiv Sóhiei vdl~iv ‖ l ebvv }dl} ljlepv}v
iv}`kl}i lkbyj}v }b l} eilv} =7 k`ee`bj ~ljf* K`h~bv dlv levb ebv}kbjip bj Oybj`% xdbvi vdl~iv dlsi mife`jim np 99 )* Dbxisi~%
}di fbkwljp‐v SQ vdl~iv dlsi `jf~ilvim np >9 )*
Fdl~eiv Sóhiei d`~im l jix FIB `j Viw}ikni~ >7<<% ljm levb weljv
}b }i~k`jl}i `}v vwbjvb~vd`w b Qy~`fd Clvd`bj Mlpv*
K`h~bv‐v M`i}i~ Ni~j`jhdlyv ‖ lj `jmicl}`hlnei FIB
@j >770 K~* Ni~j`jhdlyv xljheim l v}loi b~ K`h~bv `j }di Hi~+
klj dbki y~j`vd`jhv fbkwljp H~`iv Mifb Dbem`jh% xdbvi FIB%
Fd~`v}`lj H~`iv% K~* Ni~j`jhdlyv fbyj}v lkbjh d`v ~`ijmv* @j >7<>%
K`h~bv x`ee `jf~ilvi `}v v}loi }b =0 )% ljm x`ee }dyv nifbki }di
klab~`}p vdl~idbemi~*
L klvv`si ebh`v}`fv fij}~i `v ni`jh fbjv}~yf}im `j J`imi~jni~h%
Hi~kljp }b kii} }di jiimv b Miwb} H~byw‐v itwljm`jh bwi~l}`bjv*
]di w~baif}% xd`fd x`ee fbv} ywxl~m b <67 k`ee`bj ~ljf% v w~bnln+
ep K`h~bv‐v el~hiv} b~i`hj w~baif} }b ml}i* My~`jh }di fb~ji~v}bji+
elp`jh fi~ikbjp% Klpb~ Aõ~hij ^i`jdl~m vl`m }di beebx`jh% `j ~i+
i~ijfi }b }di v}~ijh}d b }di Vx`vv ~ljf1 ―K~* Ni~j`jhdlyv% @ flj
lvvy~i pby }dl} pby x`ee jb} ni lnei }b ~ile`vi }d`v w~baif} b~ eivv*‛
]di kl`j ieikij} b }di lf`e`}p x`ee ni l =7 ki}~i d`hd vdie vpv+
}ik x`}d vwlfi b~ <>7%777 wlei}}iv*
B~ljhi vbem }b Lwlt
Bj >6~m Mifikni~% >7<<% Lwlt Wl~}ji~v ljjbyjfim }dl} } dlm fbj+
feymim l fbj}~lf} fbjfi~j`jh lf|y`v`}`bj b }di kbn`ei wdbji bwi+~l}b~ B~ljhi Fbkkyj`fl}`bjv VL $l kikni~ b }di C~ljfi ]iei+
fbk H~byw b~ l~byjm > n`ee`bj ~ljf* ]di }~ljvlf}`bj v}`ee lxl`}v
lww~bsle np Vx`vv ly}db~`}`iv% ljm x`ee ni vynk`}}im b~ lww~bsle
}b }di C~ljfi ]ieifbk nbl~m `j Aljyl~p >7<>*
X`}d <*3 k`ee`bj fyv}bki~v ljm }di d`hdiv} lsi~lhi wi~+yvi~ ~isi+
jyi% B~ljhi v bji b Vx`}qi~eljm‐v eilm`jh kbn`ei wdbji bwi~l}b~v
ljm ~ih`v}i~im vleiv lkbyj}`jh }b <*6 n`ee`bj ~ljf `j >7<7* Lwlt `v
bji b }di xb~em‐v eilm`jh w~`sl}i i|y`}p `jsiv}kij} h~byw yjmv%
ljm `v lf}`si `j }di YV% `j Iy~bwi ljm Lv`l* Lwlt Wl~}ji~v ky}yle
yjmv fy~~ij}ep lkbyj} }b l }b}le b =7 n`ee`bj mbeel~ xb~emx`mi*
Oybj` Dbem`jh fbkwei}iv }di jljf`jh wdlvi bc `}v }loib+
si~ bc Hyee`si~—v ]~lsie Lvvbf`l}iv
Bj <>}d Klp% >7<<% Oybj` Dbem`jh ]~lsie LH x~lwwim yw }di jlj+
f`jh wdlvi b }v }loibsi~ b Hyee`si~—v ]~lsie Lvvbf`l}iv $H]L* ]d`v
lf|y`v`}`bj dlv ieisl}im Oybj` }b }di ~ljov b bji b }di eilm`jh
w~bs`mi~v b bje`ji miv}`jl}`bj kljlhikij} vi~s`fiv* ]di lf|y`+
v`}`bj xlv jljfim s`l f~im`} lf`e`}`iv lkbyj}`jh }b 377 k`ee`bj
~ljf% l v}bfo bw}`bj ik`vv`bj lkbyj}`jh }b >98 k`ee`bj ~ljf% ljm
flvd bj dljm* F~im`} Vy`vvi xlv }di eilm kljlhi~ ljm vbei nbbo+
~yjji~ b~ }di v}bfo bw}`bj ik`vv`bj ljm eilm vpjm`fl}i kljlhi~
b~ }di f~im`} lf`e`}`iv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 79/499
80ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Oybj` dilm|yl~}i~ Dl~mn~õfoi% Qy~`fd
Nilfd Kbyj}l`j fbkki~f`le
Fbbw lf|y`~iv ]di Nbmp Vdbw Vx`}qi~eljm LH
Lv l} <v} Kl~fd% >7<7% ]di Nbmp Vdbw Vx`}qi~eljm LH xlv vyffivv+
yeep `j}ih~l}im `j}b }di Fbbw H~byw* L} }di }`ki b }di }loibsi~%
]di Nbmp Vdbw dlm 68 Vx`vv v}b~iv% xd`fd ikwebp <09 wi~vbjv lee
b xdbk Fbbw x`ee ni oiiw`jh bj* Lffb~m`jh }b `jb~kim vby~fiv%
}di wy~fdlvi w~`fi xlv 69 k`ee`bj ~ljf*
L mbynei xdlkkp cb~ Mbvijnlfd+Bfdvji~
Jb vbbji~ xlv `} fbj~kim }dl} Mbvijnlfd+Bfdjvi~ LH $>7<7
vleiv1 0=0 k`ee`bj ~ljf `v dbem`jh }leov x`}d Vj`wiv ]it}`e HknD
fbjfi~j`jh l ―v}~l}ih`f wl~}ji~vd`w‛ }dlj }di fbkwljp% l kikni~
b }di Mi`fdkljj H~byw% w~bfiimim }b vjlw yw Nilfd Kbyj}l`j‐v
lf}`s`}`iv*
Nilfd Kbyj}l`j% xd`fd Ljmp ]ljji~ bwijim j Qy~`fd j <049% xlv
Vx`}qi~eljm‐v ~v} vjbxnbl~m v}b~i ljm xlv vbem }b Aiekbe` Dbe+m`jh `j }di k`m <007v* ]di fbkwljp dlv v`t v}b~iv% `j Qy~`fd% Ni~j%
V}* Hleeij% ljm Fdy~*
Yjmi~ }di }i~kv b }di mile% Mbvijnlfd+Bfdvji~ x`ee ni bwi~l}`jh
m`~if}ep yjmi~ }di lih`v b Aiekbe` `j }dl} }di miwl~}kij} v}b~i
bj Nldjdbv}~lvvi x`ee levb dlsi l Nilfd Kbyj}l`j v}b~i* Lee b
}di Nilfd Kbyj}l`j v}b~iv x`ee ~ikl`j `j bwi~l}`bj% itfiw} b~ }di
Hel}}qij}~yk v}b~i% xd`fd x`ee nifbki l jix Mbvijnlfd+Bfdvji~
clhvd`w v}b~i* ]di vdbi ljm vwb~}`jh hbbmv h~byw kl~oi}v }di
n~ljmv Mbvijnlfd% Bfdvji~ Vdbiv% Bfdvji~ Vwb~} ljm Vwb~} Eln
`j Vx`}qi~eljm* Mbvijnlfd+Bfdvji~ v l kikni~ b }di Mi`fdkljj
H~byw% xd`fd v nlvim j Ivvij ljm xdbvi >7<7 vleiv lkbyj}im }b
6%06 n`ee`bj iy~b*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 80/499
47 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
<3
Vx`}qi~eljm‐v d`hdiv}+mikljm `jsiv}kij}
kl~oi} bc }di wlv} }xb miflmiv*
Le}dbyhd Vx`}qi~eljm‐v ~ile iv}l}i vif}b~ fbj}`jyiv }b ni neivvimnp ebx `j}i~iv} ~l}iv% }di ~ivye}`jh d`hd w~`fiv kloi }di w~bneik
b kl~oi} bsi~dil}`jh l kl}}i~ b klab~ fbjfi~j* Ny} jb} lee kl~+
oi} vihkij}v ljm ~ih`bjv l~i i|yleep lif}im np }d`v isbey}`bj*
Vdbww`jh w~bwi~}p kl~oi}v l~i eivv e`oiep }b bsi~dil} v`jfi% yje`oi
}di dbyv`jh kl~oi}% }di n~`i ~ifivv`bj m~bsi mbxj mikljm j }d`v
vif}b~*
Cb~ pil~v jbx% }di vdbww`jh w~bwi~}p vif}b~ dlv niij hiji~l}`jh
el~hi~ w~b}v }dlj ljp b}di~ ~ile iv}l}i vif}b~* Xi ojbx ~bk fl+
w`}le+kl~oi} }dib~p }dl} d`hd w~b}v levb ij}l`e d`hd ~`vo* @j }di
vdbww`jh w~bwi~}p vif}b~% }di~i `v b}ij l ji e`ji ni}xiij vyf+
fivv ljm l`ey~i* @j}i~jl}`bjle ~i}l`e fdl`jv j}ijv`p }di f~bxm`jh+
by} w~bfivv% }b xd`fd bjep vklee nyv`jivviv iee s`f}`k `j }di wlv}%
ljm `j vb mb`jh levb `j}ijv`p }di w~bfivv b v}~yf}y~le fdljhi%
xd`fd w~bfiimv lwlfi `j ljp flvi bx`jh }b fdljhiv `j fbjvyki~
nidls`by~ ljm }di }ijmijfp }bxl~m kl~oi} vl}y~l}`bj* Kb~i j}ij+
v`si v}~yf}y~le fdljhi kiljv }dl} }di fl~mv l~i ~ivdycim% xd`fd
`j }y~j dlv lj yjfi~}l`j `kwlf} bj kl~oi} welpi~v% }dyv `jf~ilv`jh
}di ~`vo `jsbesim*
Lffb~m`jh }b @WM Vx`vv W~bwi~}p @jmit vy~sipv% Vx`vv `jv}`}y}`bjle
`jsiv}b~v‐ w~bwi~}p dbem`jhv l~i jbx sleyim l} l~byjm <=7 n`ee`bj
~ljf% x`}d lhh~ihl}i kl~oi} wb}ij}`le ni`jh wy} l} 006 n`ee`bj
~ljf% l~byjm <84 ljm <<< n`ee`bj ~ljf b xd`fd l~i lffbyj}im b~
np bfi vwlfi ljm ~i}l`e vwlfi ~ivwif}`siep ‖ fbkwl~im }b dby+v`jh% xd`fd lffbyj}v b~ l~byjm 3== n`ee`bj ~ljf*
]di Vx`vv Bcfi bc V}l}`v}`fv h`siv }di ~i}l`e vif}b~ l
feilj n`ee bc dile}d
Fbjvyki~ itwijm`}y~iv% ljm `j wl~}`fyel~ fbjvyki~ ~i}l`e itwij+
m`}y~iv% w~bsim }b ni l m~`si~ b h~bx}d `j Vx`}qi~eljm my~`jh }di
f~`v`v b >774 ljm >770* ]di el}iv} v}l}`v}`fv `vvyim np }di Vx`vv
Bfi b V}l}`v}`fv fbj~k }dl} }di Vx`vv ~i}l`e vif}b~ v v}`ee hb`jh
v}~bjh $itfeym`jh yiev lv } itd`n`}im ~ile vleiv h~bx}d lkbyj}`jh
}b <*0) `j Ayep >7<<% fbkwl~im }b }di w~`b~ pil~* Dbxisi~% }di fy~+
~ij} ebvv b fbjvyki~ fbjmijfi v`hjlev xilojivv `j }di vif}b~*
Bx`jh }b Vx`}qi~eljm‐v ~iel}`siep vklee v`qi ljm wbwyel}`bj% }di
Vx`vv ~ile iv}l}i `jsiv}kij} vif}b~ `v l j`fdi kl~oi} b~ `j}i~jl+
}`bjle jsiv}b~v* ]d`v x`ee w~bnlnep ~ikl`j }di flvi b~ }di b~ivii+
lnei y}y~i v`jfi }di ij}~p nl~~`i~v l~i d`hd% fbkwi}`}`bj `v vflj}%
ljm }di d`hd kl~h`jv ljm w~b}v l~i le~ilmp `jsiv}im*
Kye}`n~ljfd ~l}`b
L v}b~i eilvi b~ l xiee ~i|yij}im ebfl}`bj hiji~leep p`iemv l 89 )
^B@% kl`jep ~ivye}`jh ~bk eilv`jh b }di ~i}l`e vwlfi* Dbxisi~%
Vx`}qi~eljm‐v kye}`n~ljfd ~l}`b `v l~ niebx lsi~lhi xdij fbk+
wl~im x`}d b}di~ fbyj}~`iv* Xd`ei }d`v kiljv }dl} Vx`}qi~eljm v}`ee
dlv kljp jbj+fdl`j v}b~iv% `} levb kiljv }dl} bjep }di h~byjm
cbb~ b kljp w~bwi~}`iv `v fy~~ij}ep yvim lv ~i}l`e vwlfi% ljm wb+}ij}`leep sleylnei nlvikij}v ljm ywwi~ v}b~`iv l~i v}`ee el~hiep
m`v~ihl~mim*
Vbki vihkij}v l~i fdl~lf}i~`vim np it}ijv`si be`hbwbe`iv% xd`fd
kiljv }dl} l dljmye b ~i}l`ei~v fbj}~be l ~iel}`siep el~hi vdl~i b
}di`~ vihkij} ljm l~i }dyv `j l wbv`}`bj }b xl~m b fbkwi}`}`bj
~bk b~i`hj ~i}l`e fdl`jv kb~i ilv`ep ljm kb~i b}ij }dlj `v }di
flvi `j b}di~ fbyj}~`iv* Lv l ~ivye}% }di kl~h`jv b }divi ~i}l`ei~v
l~i m`vw~bwb~}`bjl}iep d`hdi~ }dlj }dbvi `j b}di~ fbyj}~`iv* Vx`}+
qi~eljm dlv lexlpv dlm l ebx eisie b vihkij} vwif`le`ql}`bj b~
felvv`f ~i}l`ei~v lv xiee lv m`vfbyj}i~v% ljm isij l vyffivvye m`v+
fbyj} vywi~kl~oi} fdl`j vyfd lv Lem` dlv b~ pil~v leeij l~ vdb~}
b vi~s`f`jh }di ij}`~i Vx`vv kl~oi}% *i* }di fbkwljp v jb} lnei }b
bwij v}b~iv }d~byhdby} Vx`}qi~eljm*
@j}i~jl}`bjle+~i}l`ei~ itwljv`bj
Mivw`}i }di mlyj}`jh fbjm`}`bjv lfim np jix kl~oi} welpi~v%
Vx`}qi~eljm `v lj it}~ikiep lwwile`jh kl~oi} v`jfi ~i}l`e vleiv
dlsi ~ikl`jim v}lnei }dljov }b yj`j}i~~yw}im mikljm ljm }di `j+
cyt b 87%777 $el~hiep Hi~klj xb~oi~v ‖ l hy~i }dl} v bj }di ~`vi
`j vbki vihkij}v* ]di vleiv b ~i}l`ei~v }dl} vwif`le`vi `j b~ levb
fl~~p d`hd+ijm xl~iv dlsi `jf~ilvim `j Vx`}qi~eljm% xdi~ilv `j
b}di~ fbyj}~`iv j }di xloi b }di ifbjbk`f f~`v`v }d`v v bji b }di
vihkij}v xdi~i vleiv dlsi }ijmim }b fbeelwvi kbv} m~lkl}`fleep*
]di lmslj}lhiv b Vx`}qi~eljm b~ d`hd+ijm ~i}l`ei~v flj ni niv}
`eeyv}~l}im np fbkwl~`jh v}b~i fbyj}v `j Vx`}qi~eljm ljm Hi~kl+
jp* ]di kl~oi} eilmi~ Eby`v Sy`}}bj dlv visij clhvd`w v}b~iv `j
Vx`}qi~eljm ljm ―bjep‛ }ij `j Hi~kljp% ljm }di v`}yl}`bj `v kyfd
}di vlki b~ kljp b}di~ xiee iv}lne`vdim ~i}l`ei~v% ~ihl~meivv b
vif}b~*
Vx`}qi~eljm Hi~kljp ^l}`b
Kbjfei~ 3 < 377 )
Di~käv <7 <6 83 )
Hyff` 3 4 89 )
Eby`v Sy`}}bj 8 <7 87 )
W~lml 6 9 37 )
I~kijih`emb Qihjl 6 3 97 )
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 81/499
4<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Fbbw lf|y`~iv Sbeo`eljm c~bk Vx`vv W~`ki V`}i
]di Sbeo`eljm vdbww`jh klee `j Sbeoi}vx`e xlv vbem b~ >47 k`ee`bj
~ljf% `jfeym`jh }di lmalfij} Yj}i~ Dód ~i}l`e ljm fbkki~f`le fbk+
weit lmalfij} }b }di klee*
IFI $}di vie+w~bfel`kim eilm`jh bwi~l}b~ b Iy~bwilj mbxj}bxj
vdbww`jh kleev levb fbjmyf}im l }db~byhd lvvivvkij} b }di vlei
b Sbeo`eljm* IFI bwi~l}iv Nlvie‐v V}õfo` klee% lkbjh b}di~v*
]di klee `v ~i|yij}im np 97%777 s`v`}b~v xiioep* ]di vfbwi b
Sbeo`eljm‐v ~i}l`e vwlfi `v bj wl~ x`}d }dl} b Ei}q`wl~o `j Qy~`fd ljmXiv}v`mi `j Ni~j* Sbeo`eljm hiji~l}im >79 k`ee`bj ~ljf `j vleiv elv}
pil~% }d~ii }`kiv eivv }dlj }di Hel}}qij}~yk `j Xlee`vieeij% xd`fd `v
Vx`}qi~eljm‐v eilm`jh vdbww`jh klee `j }i~kv b vleiv*
Fbbw x`ee ni ~i}l`j`jh }di vlki kljlhikij} ljm bwi~l}`jh v}pei lv
}di b~ki~ bwi~l}b~% Vx`vv W~`ki V`}i* ]di klee xlv elv} ~ikbmieeim
`j >776% ljm jb ~ikbmiee`jh `v fy~~ij}ep weljjim*
Ni~j‐v Xljomb~c v}lm`yk fdljhiv dljmv
]dljov }b lj `jsiv}kij} ~bk }di YNV ~ile iv}l}i ljm wijv`bj
yjmv% }di vdbww`jh klee l} Ni~j‐v V}lmi mi Vy`vvi `v bjfi lhl`j `j
Vx`vv dljmv*
Xljomb~ Fij}~i% }di vdbww`jh klee yjmi~ }di V}lmi mi Vy`vvi vb+
ffi~ v}lm`yk% dlv bjfi lhl`j fdljhim dljmv l}i~ si pil~v* ]di
v}lm`yk xlv ny`e} `j >779 lv l ab`j} sij}y~i b Fbbw% Vysl ljm X`j+
}i~}dy~* Fbjv}~yf}`bj b }di ny`em`jh fbkweit lv l xdbei fbv} kb~i
}dlj 677 k`ee`bj ~ljf* ]di klee xlv wy~fdlvim np Fbebhji+nlvim
M~* Ol~e Nl~}ie `j >773 bjep l ix kbj}dv l}i~ `} bwijim*
]di vbffi~ v}lm`yk xlv wy~fdlvim ~bk V}lmi mi Vy`vvi Xljomb~
Jl}`bjlev}lm`bj LH% xd`fd `v ab`j}ep bxjim np NVF Pbyjh Nbpv ljm
Ljmp ljm Dljv+Yie` ^`dv* ]di~i dlsi niij sl~`byv ~ykby~v `j }di
wlv} }dl} nb}d }di v}lm`yk ljm NVF Pbyjh Nbpv k`hd} ni wy} yw b~
vlei* Ny} np ~ifij}ep jlk`jh Fd~`v}`lj H~bvv lv }di jix NVF Pbyjh
Nbpv }~l`ji~% }di vdl~idbemi~v ~il~kim }di`~ fbkk`}kij} }b }difeyn* Ljm `j ljp flvi% }di w~`fi xbyem dlsi }b ni ~`hd} `j b~mi~ b~
}di feyn }b ni vbem*
Fbbw% Vysl ljm X`j}i~}dy~ `jm`fl}im l} }di }`ki }dl}
fb+bxji~vd`w np }d~ii fbkwlj`iv dlm nifbki w~bn+
eikl}`f% lv `} dlm nifbki m`fye} }b ~ilfd mif`v`bjv*
]d`v v`}yl}`bj w~bkw}im }di bxji~v }b lffiw} Nl~}ie
HknD‐v bi~* Nl~}ie `v }di byjmi~ b M~*+Ini~}v+#+
Wl~}ji~+H~ywwi% xd`fd bxjv bfi ny`em`jhv% db+
}iev% ljm vij`b~+f`}`qijv lwl~}kij}v* Le}dbyhd }di
wy~fdlvi w~`fi xlv jb} m`vfebvim l} }di }`ki% `} xlv
~iwb~}im }dl} Nl~}ie xlv l`k`jh b~ l 9 ) }b 3 ) ^B@*
]di V`kl ~ile iv}l}i yjm lf|y`~im lj l~byjm }xb+
}d`~mv v}loi `j }di w~bwi~}p% x`}d }di ~iv} hb`jh }b }di
Vx`vv~ile ~ile iv}l}i yjm ljm }di YNV `jsiv}kij}
byjml}`bj `jsiv}kij} h~bywv @kkbn`e`ij Vfdxi`q
ljm Obkki~q`ieei @kkbn`e`ij Vfdxi`q* Xljomb~
Fij}~i `v }dyv jb} m`~if}ep bxjim np YNV% lv }di ~ile
iv}l}i yjmv ljm `jsiv}kij} byjml}`bj l~i viwl~l+
}i eihle wi~vbjv* Ljp `jsiv}b~ flj nyp vdl~iv bj }di
v}bfo kl~oi} `j YNV V`kl yjm YNV Vx`vv~ile% ljm
}dyv nifbki lj `jm`~if} `jsiv}b~ `j Xljomb~ Fij+
}~i*
WVW }b eilsi isi~p}d`jh lv `} `v l} Sb~mi~i~ V}i~jij `j
Qy~`fd
Lv b 67}d Viw}ikni~% >7<<% }di ~ile iv}l}i wb~}be`b b Vx`}qi~eljm‐v
vifbjm el~hiv} $ljm e`v}im ~ile iv}l}i fbkwljp WVW fbkw~`vim <34
bfi ny`em`jhv ljm fbkki~f`le ny`em`jhv% weyv v`t lwwile`jh w~b+
wi~}p misiebwkij} l~ilv ljm }xb `jm`s`myle w~baif}v* ]di wb~}be`b‐v
nleljfi vdii} sleyi xlv 9*8<= n`ee`bj ~ljf lv l} vl`m ml}i% si~vyv
9*9<4 n`ee`bj ~ljf lv l} }di ijm b >7<7* Jb lf|y`v`}`bjv xi~i iif+
}im my~`jh }di ~iwb~}`jh wi~`bm% ljm v`t w~bwi~}`iv xi~i vbem b~ ljlhh~ihl}i 99*= k`ee`bj ~ljf% <4 ) kb~i }dlj `j }di w~`b~ ~iwb~}`jh
wi~`bm*
Bjhb`jh w~bwi~}p misiebwkij} lf}`s`}`iv fbj}`jyim lffb~m`jh }b
welj* Jb}ixb~}dp `j }d`v ~ihl~m `v }di v}l~}+yw b fbjv}~yf}`bj `j
Hy~}ijl~ile `j Xlni~j jil~ Ni~j% lv xiee lv vynk`vv`bj b l jix
ny`em`jh wi~k`} lwwe`fl}`bj b~ }di Wl~lm`vb l~il `j Eyhljb* Cb~}p b
}di <7< Hy~}ijl~ile fbjmbv dlsi niij ~ivi~sim* @j Ayep >7<<% fbj+
v}~yf}`bj nihlj bj }di jix Sb~mi~i~ V}i~jij bfi ljm ~iv}ly~lj}
fbkweit l} ]dil}i~v}~lvvi >> bj Qy~`fd‐v Nieeisyi v|yl~i% xd`fd `v
vel}im b~ fbkwei}`bj `j }di vw~`jh b >7<6 l} l fbv} b l~byjm <>
k`ee`bj ~ljf* @j lmm`}`bj% ~ijbsl}`bj b }di l~byjm 877 v|yl~i ki}~i
Oivviedlyv bfi ny`em`jh `j Qy~`fd‐v Dõ~e`kljj+L~ile xlv ~ifij}ep
nihyj ljm x`ee fbv} l~byjm 9 k`ee`bj ~ljf*
]di Dlnlv H~byw vieev bcc bji bc `}v Vx`vv ~ile iv}l}i
fbkwlj`iv
Bj 6<v} Klp% >7<<% }di Dlnlv H~byw vbem bji b `}v Vx`vv ~ile iv}l}i
fbkwlj`iv% Dlnlv Vx`vv @jsiv}kij}v LH @@@% xd`fd bxjv kb~i }dlj
8%777 v|yl~i ki}~iv b ~i}l`e vwlfi `j Qy~`fd ljm Ni~j flj}bjv* ]di
Dlnlv H~byw dlv le`l}iv `j ]ie Ls`s% Lkv}i~mlk% ljm Jix Pb~o*
Sbeo`eljm% Sbeoi}vx`e
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 82/499
4> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 83/499
46ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 84/499
4= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
<8
Hi~kljp ‖ l klab~ cbfyv bc mbkiv}`f ljm
`j}i~jl}`bjle ~i}l`ei~v*
]di ~yj bj }bw+jb}fd ~i}l`e ebfl}`bjv fbj}`jyim lwlfi `j >7<<* Lf+fb~m`jh }b }di itwljv`bj itify}`siv xi vwboi }b% Hi~klj f`}`iv l~i
vynaif} }b itlf} ~ljo`jhv `j }i~kv b w~`b~`}p* Kyj`fd `jm`vwy}lnep
dilmv }di x`vd e`v}v b itwljv`bj itify}`siv% beebxim np Dlk+
ny~h% Myvviemb~% C~ljoy~}% Ni~e`j ljm V}y}}hl~}% ljm }dij np Fb+
ebhji% Dljjbsi~% Ei`wq`h ljm M~ivmij* ]dl} vl`m% d`hd+ijm ~i}l`ei~v
}ijm }b ni w~i}}p }`hd}+e`wwim lnby} }di`~ itwljv`bj weljv*
Lee ipiv bj }di @jm`}it H~byw
@j }di vdbww`jh w~bwi~}p vif}b~% }di kl`j bfyv `v bj el~hi ~i}l`ei~v
ljm `j wl~}`fyel~ bj }di @jm`}it H~byw% xd`fd dlv l el~hi jiim b~
vdbww`jh klee vwlfiv lsi~lh`jh <%977 v|yl~i ki}~iv `j v`qi b~ `}v
Ql~l% Ql~l Dbki% Ni~vdol ljm Klvv`kb My}}` v}b~iv*
@j >7<> }di fbkwljp x`ee ni ebbo`jh b~ l fbjfiw} v}b~i b~ Wyee #Nil~% ljm x`ee ni ~bee`jh by} }v Bpvdb fbjfiw} j >7<6* Xdl}‐v kb~i%
`}‐v bjep l kl}}i~ b }`ki nib~i ib~}v l~i klmi }b iv}lne`vd V}~l+
m`sl~`yv ljm }dyv f~il}i `j nb}d wimiv}~`lj qbjiv ljm vdbww`jh
kleev lj @jm`}it ―xb~em‛ kbmieeim bj itikwel~v `j Vwl`j ljm Iy+
~bwi* Dijfi% }di fbkwljp dlv lj ijb~kbyv jiim b~ vwlfi% bx`jh
}b `}v lffiei~l}im itwljv`bj w~bh~lk*
YV ~i}l`ei~v by} `j cb~fi
V}b~i bwij`jhv ljm }di fbjfeyv`bj b v}b~i eilviv np Lni~f~bkn`i
# C`}fd% Dbee`v}i~% Cb~isi~ ><% W~`kl~o ljm Lwwei% }b jlki l ix%
fbj}`jyi }b hiji~l}i itf`}ikij} ljm levb feil~ep jm`fl}i mikljm
b~ ~i}l`e vwlfiv `j xiee ~i|yij}im ebfl}`bjv x`ee ~ikl`j v}~bjh
Lwwei 9}d Lsijyi% Jix Pb~o
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 85/499
49ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
hb`jh b~xl~m* ]di~i v levb j}ijvi vwifyel}`bj }dl} ~i}l`ei~v vyfd
lv S`f}b~`l‐v Vif~i}% A* F~ix% Blv`v% Jix Ebbo ljm Yj`|eb klp ni we+
ljj`jh }b bwij v}b~iv `j Hi~kljp* Isij Hlw `v `j}i~iv}im `j ~i}y~+
j`jh }b Hi~kljp% ljm xd`ei jb vwif`f ml}iv dlsi niij vi}% iiei~v
l~i e`oiep }b dlsi niij it}ijmim*
Lwl~} ~bk felvv`f ~i}l`ei~v% }di YV ~i}l`ei~ K`fdie Ob~v dlv Iy~b+
wilj itwljv`bj weljv% wl~}`fyel~ep `j Hi~kljp% ljm weljv }b bwij
l~byjm 97 Iy~bwilj v}b~iv% by~ b }dik `j Hi~kljp* ‚Xi l~i fy~+
~ij}ep vfby}`jh by} ebfl}`bjv `j Dlkny~h% Ni~e`j% Myvviemb~ ljm
C~ljoy~}%‛ vl`m FIB Abdj M* @mbe l} }di bwij`jh b }di fbkwljp‐v
Wl~`v clhvd`w v}b~i my~`jh Clvd`bj Xiio* ―By~ Kyj`fd v}b~i `v
mb`jh h~il} ljm `v m~`s`jh by~ Hi~klj xdbeivlei nyv`jivv%‛ K~* @mbe
lmmim*
Fleqimbj`l weljj`jh 97 jix v}b~iv
Vkleei~ v}b~iv vyfd lv }dbvi bwi~l}im np }di @}le`lj ~i}l`ei~ Fle+
qimbj`l dlsi levb bemim Hi~kljp `j}b }di`~ itwljv`bj weljv* Fle+
qimbj`l S`fi W~iv`mij} Itwljv`bj K`fdiei H~bwwb `v ~l~`jh }b hb `j
}d`v ~ihl~m1 ―Xi‐si le~ilmp fbjfeymim <9 eilviv% ljm l }b}le b 97
v}b~iv l~i vel}im b~ bwij`jh `j }di fbk`jh pil~*‛
Ny} `j}i~jl}`bjle ~i}l`ei~v }dl} dlsi ebjh niij iv}lne`vdim `j Hi~+
kljp levb dlsi itwljv`bj weljv% v`jfi Hi~kljp dlv kb~i }dlj
<43 f`}`iv x`}d l wbwyel}`bj b kb~i }dlj 97%777* D#K% Ql~l% Niv}+
vieei~% ]leep Xi`ae% ljm H+V}l~ l~i lee ebbo`jh }b itwljm }di`~ Hi~klj
lf}`s`}`iv* ]di Hi~klj kl~oi} dlv lj it}~ikiep hbbm ~iwy}l}`bj%
ljm }dyv }di mikljm b~ }bw+jb}fd ebfl}`bjv `v h~bx`jh v}ilm`ep*
W~`kl~o fbj}`jyiv `}v Hi~klj itwljv`bj w~bh~lk ljm
x`ee levb ni itwljm`jh `j Lyv}~`l
]d`v xlv fbj~kim np ]dbklv Kilhi~% M`~if}b~ b W~bwi~}p b
}di @~`vd feb}d`jh m`vfbyj}i~ W~`kl~o* ―Xi‐si le~ilmp vify~im }di
~v} }xb ebfl}`bjv `j Ni~e`j% lkbjh b}di~v%‛ K~* Kilhi~ vlpv* ]di
fbkwljp weljv }b bwij }xb el~hi v}b~iv np }di ijm b >7<> `j }di
Vfdebvvv}~lvvi vdbww`jh klee `j Ni~e`j‐v V}ihe`}q m`v}~`f}* W~`kl~o
x`ee levb ni }lo`jh bsi~ }di 3%977 v|yl~i ki}~i b~ki~ Vl}y~j v}b~i
bj Leitljmi~wel}q l} vbki wb`j} l}i~ >7<>*
W~`kl~o% xd`fd x`ee levb ni bwij`jh l 9%677 v|yl~i ki}~i v}b~i `j
Vll~n~õfoij `j il~ep >7<>% fy~~ij}ep dlv v}b~iv `j Ni~e`j% N~ikij%
Ivvij% Dljjbsi~% C~ljoy~}% Mb~}kyjm ljm Hievijo`~fdij* Lffb~+m`jh }b K~* Kilhi~% }divi v}b~iv fbyj} lkbjh }di kbv} vyffivvye
`j }di fbkwljp‐v cii}*
W~ik`yk ljm eyty~p ~i}l`ei~v l~i levb itwljm`jh }di`~
w~ivijfi `j Hi~kljp
Klt`k`e`ljv}~lvvi `v np l~ Kyj`fd‐v kbv} wbwyel~ v}~ii} lkbjh
nb}d }by~`v}v ljm vdbwwi~v* Jiyi~ Xlee `j Dlkny~h% Oój`hvleeii
`j Myvviemb~% Hbi}div}~lvvi `j C~ljoy~} ljm Oy~õ~v}ijmlkk `j
Ni~e`j l~i levb mil~ }b }di dil~}v b vdbwwi~v lv }dip bi~ l s`~+
}yleep fbkwei}i vieif}`bj b }di kbv} w~bk`jij} ~i}l`ei~v‐ xl~iv*
Mikljm b~ ~i}l`e vwlfi bj }divi v}~ii}v `v d`hd% ny} vyfd vwlfi
`v dl~m }b fbki np*
Dijfi }di vil~fd b~ ~i}l`e vwlfi hbiv bj% l wdijbkijbj }dl}
kl`jep xb~ov }b }di niji} b eljmeb~mv `j }di hy`vi b v}ilm`ep
`jf~ilv`jh ~ij}le `jfbki* ^B@ bj vdbww`jh ~ile iv}l}i `v bj }di
~`vi% x`}d w~bwi~}`iv i}fd`jh w~`fiv }dl} jb} ebjh lhb xbyem dlsi
viikim fbkwei}iep by} b ~ilfd* Ljm }‐v jb} bjep niflyvi b Iy~b+wilj `jsiv}b~v ~bk by}v`mi Hi~kljp }dl} ~i}l`e vwlfi `v `j vdb~}
vywwep*
Kyj`fd ‖ yjm`vwy}im eilmi~% v}`ee
X`}d v}b~i ~ij}v ~yjj`jh }b 6>7 iy~b wi~ v|yl~i ki}~i% Kyj`fd `v
}di eilmi~ `j }d`v vwdi~i% beebxim np C~ljoy~}% x`}d ~ij}v b yw }b
>47 iy~b* @j Myvviemb~ ljm Dlkny~h% v}b~i ~ij}v ~ljhi yw }b >97
iy~b wi~ v|yl~i ki}~i $lffb~m`jh }b }di ~ile iv}l}i fbkwljp AEE%
beebxim np Ni~e`j $>=7 iy~b% V}y}}hl~} ljm Fbebhji $>69 iy}bv ljm
>67 iy~b% 3}d ljm 8}d ~ivwif}`siep* ]di vkleeiv} f`}p lkbjh }di
}bw }ij `v Kõjv}i~% xdbvi v}b~i ~ij}v l~i dbem`jh v}ilmp l} <99
iy~b wi~ v|yl~i ki}~i* ^ile iv}l}i `jmyv}~p ljlepv}v l~i itwif}`jh
~ij}v }b ~`vi `j dle }di f`}`iv `j }d`v h~byw* @j fbj}~lv}% wi~ v|yl~i
ki}~i w~`fiv `j }di b~ki~ Ilv} Hi~kljp ~ikl`j yjfdljhim% x`}d
$}b }loi }xb itlkweiv v}b~iv bj Ei`wq`h‐v H~`kkl`vfdi V}~lvvi
ljm M~ivmij‐v W~lhi~ V}~lvvi hb`jh b~ <<9 iy~b ljm <<7 iy~b wi~
v|yl~i ki}~i ~ivwif}`siep*
Wy~fdlv`jh wbxi~ vi} }b ~`vi `j Hi~kljp
Lffb~m`jh }b }di fbjvyki~ ~ivil~fd b~hlj`vl}`bj Hivieevfdl} õ~
Objvykb~vfdyjh $HO% wy~fdlv jh wbxi~ j Hi~kljp v vi} }b ~`vi
fbjv`mi~lnep `j >7<<* Lffb~m`jh }b HO‐v iv}`kl}iv `j }di`~ ~ifij}
wy~fdlv`jh+wbxi~ v}ymp% wy~fdlv`jh wbxi~ `j Hi~kljp x`ee `jf~i+
lvi np =00 iy~b wi~ flw`}l ~iel}`si }b }di w~`b~ pil~% ljm lhh~ihl}i
Hi~klj wy~fdlv`jh wbxi~ x`ee lkbyj} }b <%3< n`ee`bj iy~b% l >%3 )`jf~ilvi bsi~ >7<7* ]dyv j }di fbk`jh pil~% ilfd Hi~klj x`ee dlsi
jil~ep >7%777 iy~b b m`vwbvlnei `jfbki b~ `}ikv vyfd lv fbjvy+
ki~ w~bmyf}v% ~ij}% ljm }di fbv} b e`s`jh* Lffb~m`jh }b HO% }d`v
isbey}`bj `v kl`jep l}}~`ny}lnei }b Hi~kljp‐v ~lw`m ~ifbsi~p ~bk
}di jljf`le f~`v`v% lv xiee lv `jf~ilvim e`i itwif}ljfp*
Nlsl~`l `v }di Hi~klj v}l}i x`}d }di d`hdiv} wy~fdlv`jh wbxi~%
lkbyj}`jh }b ><%6>3 iy~b wi~ flw`}l% beebxim np Dlkny~h $><%6>7
iy~b% xd`fd kbsim yw }xb ~ljo`jhv% flyv`jh }di ~ljo`jhv b Div+
vij $><%<48 iy~b ljm Nlmij+Xõ~}}ikni~h $><%777 iy~b }b ilfd
ve`w bji jb}fd* ]divi v}l}iv l~i beebxim np Vfdeivx`h+Dbev}i`j%
Jb~}d ^d`ji+Xiv}wdle`l% ^d`jieljm+Wlel}`jl}i% Ebxi~ Vltbjp%Vll~eljm% N~ikij% Ni~e`j% N~ljmijny~h% ]dy~`jh`l% Vltbjp% ljm
Kifoeijny~h+Xiv} Wbki~lj`l* Vltbjp+Ljdle} flki `j elv} x`}d
lsi~lhi wy~fdlv`jh wbxi~ lkbyj}`jh }b <3%=>< iy~b*
@j }di vwdi~i b y~nlj m`v}~`f}v ljm }di`~ ~y~le fbyj}i~wl~}v Dbfd+
}lyjyvo~i`v ~ljov ~v} x`}d jil~ep >0%777 iy~b% beebxim np Eljm+
o~i`v V}l~jni~h x`}d l~byjm >4%777 iy~b ljm Eljmo~i`v Kyj`fd
ljm Kl`j+]lyjyv+O~i`v x`}d l~byjm >8%777 iy~b*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 86/499
43 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Ni~e`j Dlkny~h Kyj`fd C~ljocy~} Mõvviemb~c V}y}}hl~}
<3%880%3
6%=99%66%8=9%3
4%979%=0%3>3%8
6%634%7
^ieislj} wy~fdlv`jh wbxi~
cb~ ~i}l`e $`j k`b* iy~b)
Kyj`fd Mõvviemb~c C~ljocy~} V}y}}hl~} Dlkny~h Ni~e`j
0=%=<7=%9
<74%=<70%6<<=%6
<%>=8
^ieislj} wy~fdlv`jh wbxi~
`jmit cb~ ~i}l`e
Ni~e`j Dlkny~h Kyj`fd C~ljocy~} V}y}}hl~} Mõvviemb~c
94<%<>>908%<83390%7><
<%6<<%986
<%887%3>0
6%=<3%>99
@jdln`}lj}v `j f`}p ~ih`bj
Vby~fi1 DMI Dlyw}si~nljm miv Miy}vfdij I`jqiedljmiev
<007 <006 <009 >777 >77< >77> >776 >77= >779 >773 >778 >774 >770 >7<7
Pil~
<>7
<77
47
37
=7
>7
7
88
44
09
<70
<<< <<> <<= <<9 <<3 <<8 <<4 <>7 <>< <>>
Misiebwkij} bc ~i}l`e vwlfiv j Hi~kljp $`j K`b* v|k)
V}y}}hl~} Mõvviemb~c Kyj`fd Dlkny~h C~ljocy~} Ni~e`j
<>0%>
<<=%9<<3%9<><%3
<>8%8
<<7%<
Fij}~le`}p `jmit
=%<<8
<%9<7
Ni~e`j Dlkny~h Kyj`fd Mõvviemb~c V}y}}hl~} C~ljocy~}
=%77>
<%677
=%737
<%333
0%360>%467
<7%=3<<%4<8
<8%>=7
>%<=7
<>%=<8%=
>0%=
63%8 =<%7 6>%9
^i}l`e ~isijyi $`j K`b* Iy~b? }di~i
bc `j }di f`}p fij}i~ $`j )
440
66>
Ni~e`j Dlkny~h Kyj`fd C~ljocy~} V}y}}hl~} Mõvviemb~c
4=0
66<
<%7=7
>9>
<%393
==3
>%9>7
674
=%93>
9><
<<%=<>%>
>3%0>=%> 68%6 60%7
^ieislj} vleiv vwlfiv `j ~i}l`e
$`j <%777 v|k? }di~ibc `j }di f`}p
fij}i~ $`j )
C~ljocy~} Mõvviemb~c V}y}}hl~} Dlkny~h Ni~e`j Kyj`fd
<%3
<%6<%=
<%9<%9
<%6
^i}l`e vwlfi wi~ `jdln`}lj} $`j v|k)
Wy~fdlv`jh wbxi~ `jmit
]di wy~fdlv`jh wbxi~ `jmit ~i+
w~ivij}v }di ji} xlhiv b `jdln`}lj}v
x`}d`j l vwif`f ~ih`bj* @} }di~ib~i
~icif}v }di mikljm wb}ij}`le b ijm+
fbjvyki~v l} l ebfl}`bj*
Jl}`bjle lsi~lhi ; <77
Lj jmit b kb~i }dlj <77 w~bs`miv j+b~kl}`bj }dl} }di wy~fdlv`jh wbxi~
`v lnbsi lsi~lhi? lj jmit b eivv }dlj
<77 `jm`fl}iv l niebx+lsi~lhi ebfle
wy~fdlv`jh wbxi~*
Fij}~le`}p `jmit
Fij}~le`}p @jmit ~iw~ivij}v }di
m`i~ijfi ni}xiij ~isijyi ljm
wy~fdlv`jh wbxi~ `jmit* @} mivf~`niv
dbx wy~fdlv`jh wbxi~ m~l`jv b }b }di
ijs`~bjv% b~ lff~yiv ~bk }di ijs`~bjv
~ivwif}`siep*
Jl}`bjle lsi~lhi ; <77
Lj `jmit b kb~i }dlj <77 kiljv
}dl} wy~fdlv`jh wbxi~ lff~yiv ~bk
}di ijs`~bjv ‖ }di ~ih`bj dlv kb~i
~i}l`e }y~jbsi~ }dlj }di `jdln`}lj}v
wy~fdlv`jh wbxi~ xbyem wi~k`}* @ }di
`jmit `v niebx <77% wy~fdlv`jh wbxi~
m~l`jv }b }di ijs`~bjv ljm }di ~i}l`e
}y~jbsi~ `v ebxi~ }dlj }di wy~fdlv`jh
wbxi~ b `}v `jdln`}lj}v*
^i}l`e }y~jbsi~
^i}l`e }y~jbsi~ `v }di vyk b itwijviv
ijm+fbjvyki~v vdbw b~ x`}d`j l vwi+
f`f ~ih`bj*
Vby~fi1 Hco HibKl~oi}`jh HknD% >7<7
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 87/499
w ` e h ~ ` k * m
o " c ` j m
j i l ~ i v } ~ i } l ` e i ~
l } w ` e h ~ ` k * m
o " v } b ~ i v
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 88/499
44 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
^ij} `jmit Hi~kljp^ij} `j Iy~b " V|yl~i ki}i~ wi~ kbj}d
V`qi bc }di v}b~i 47+<>7 <97+>77 697+=77 <%>77+<%977
C~bj}lhi 9+3k 8+4k 0+<7k <>+<9k
Kyj`fd Olyjhi~"Jiydlyvi~V}~lvvi 697 >47 >37 <=7
Klt`k`e`ljv}~lvvi >97 ><7 <07 <>7^bvijv}~lvvi"^`jmi~kl~o} ><7 <47 <37 07
Xi`jv}~lvvi"]dil}`ji~v}~lvvi >77 <87 <=7 07
Vijme`jhi~ V}~lvvi <07 <89 <>7 37
Eibwbemv}~lvvi <67 <>7 87 69
C^LJOCY^] Qi`e >47 >77 <87 <77
Hbi}div}~lvvi <07 <37 <>9 87
Lj mi~ Dlyw}xlfdi"N`ini~hlvvi <47 <97 <<7 87
H~bvvi Nbfoijdi`ki~ V}~lvvi <89 <99 <>7 87
Ol`vi~v}~lvvi"^bvvkl~o} <<9 07 87 =7
Vfd`eei~v}~lvvi <<7 49 39 =7
DLKNY^H Vw`}lei~ V}~lvvi >47 >67 <47 <<7Kójfoini~hv}~lvvi >97 >>7 <87 <<7
Jiyi~Xlee >>9 >77 <37 47
Ayjhci~jv}`ih <49 <37 <>7 47
Wbv}v}~lvvi"Hi~dbcv}~lvvi <47 <97 <77 87
H~bvvi Nei`fdij <<7 09 47 97
LNF V}~lvvi"Dbdi Nei`fdij 89 99 =4 >9
V]Y]]HL^] Oój`hv}~lvvi >97 ><7 <07 09
Nõfdvijv}~lvvi"Vfdyev}~lvvi <97 <67 <77 87
D`~vfdv}~lvvi"O`~fdv}~lvvi 47 87 99 67
Flexi~ V}~lvvi 37 97 =7 >7
MÕVVIEMB^C Vfdlmbxv}~lvvi >67 <97 <<7 87Oój`hvleeii >>7 <=7 07 37
Ce`jhi~ V}~lvvi >77 <67 07 37
K`}}iev}~lvvi <77 87 97 >7
OÓEJ Dbdi V}~lvvi >>7 <37 <>7 87
Vfd`emi~hlvvi >37 <07 <=7 07
Id~ijv}~lvvi 09 89 =9 >9
Jiykl~o} 49 87 69 >7
N~i`}i V}~lvvi 47 99 68 <9
NI^E@J Oy~cõ~v}ijmlkk"]lyij}q`ij ><7 <37 <>7 87
C~`im~`fdv}~lvvi <67 <77 49 39
Leitljmi~wel}q <>7 07 87 97Dlfoivfdi~ Kl~o} <<7 07 87 99
Vfdebvvv}~lvvi <79 47 99 69
X`eki~vmb~ci~ V}~lvvi 49 89 97 69
MB^]KYJM Xiv}ijdieexih >77 <37 <<7 87
Bv}ijdieexih <>7 09 37 =7
EI@WQ@H Wi}i~vv}~lvvi <>9 07 39 =9
H~`kkl`vfdi V}~lvvi <>9 07 39 =9
J`obel`v}~lvvi 37 =9 67 >7
Dl`jv}~lvvi 99 =7 >9 <4
M^IVMIJ W~lhi~ V}~lvvi <77 47 99 =7
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 89/499
40ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
<4
Ni~e`j x`}d l ~ijl`vvljfi `j
Fdl~eb}}ijny~h ‖ ljm dbx*
N~ljmijny~hi~ ]b~% Ni~e`j
Nil~v bj }di Oy—mlkk% Ni~e`j
NI^E@J `v }di flw`}le b Hi~kljp% ljm lv l f`}p+v}l}i `v levb
l v}l}i }dl} fbkw~`viv }di fij}~i b Ki}~bwbe~ih`bj Ni~e`j"N~ljmijny~h $}di Ni~e`j+N~ljmijny~h ki}~bwbe`}lj l~il*
X`}d 6%=9 k`ee`bj `jdln`}lj}v% Ni~e`j `v Hi~kljp‐v kbv} wb+
wyebyv f`}p% ljm x`}d vy~lfi l~il b 40> v|yl~i o`ebki}~iv
`v }di el~hiv} f`}p `j Hi~kljp ljm }di vifbjm el~hiv} `j }di
IY*
]di isi~+h~bx`jh `jyt b s`v`}b~v ~bk Iy~bwi ljm nipbjm
~iif}v }di wbwyel~`}p b }d`v yj`|yi ki}~bwbe`}lj l~il*
Dl~mep ljp b}di~ f`}p `j }di xb~em dlv vb kljp m`v}~`f}v }dl}
}b lee `j}ij}v ljm wy~wbviv yjf}`bj `jmiwijmij}ep b ilfd
b}di~* ]di mbxj}bxj l~il b Ni~e`j dlv nifbki `jf~ilv`jhep
wbwyel~ lkbjh ~i}l`ei~v `j ~ifij} pil~v% wl~}`fyel~ep C~`im+
~`fdv}~lvvi% Dlfoivfdi~ Kl~o} ljm Wb}vmlki~ Wel}q*
Ni~e`j‐v ~i}l`e vif}b~ dlv ~ikl`jim bj lj isij oiie%
}di f~`v`v jb}x`}dv}ljm`jh
]d`v cjm`jh fbkiv ~bk l kl~oi} v}ymp np }di ~i}l`e+vif+
}b~ itwi~}v Abjiv Eljh ElVleei }`}eim ^i}l`e ]`foi~ Ni~e`j%
xd`fd `jsiv}`hl}im Ni~e`j‐v oip vdbww`jh v}~ii}v ljm byjm
}dl} }dip xi~i s`~}yleep yjfdljhim ~iel}`si }b }di w~`b~ pil~*
V}b~i ~ij}v% xd`fd ~ljhi yw }b >>7 iy~b wi~ v|yl~i ki}~i%
dlsi ~ikl`jim v}lnei* L n~`i v}ymp np Oikwi~—v Abjiv Eljh
Vleei ^i}l`e flki }b }di vlki fbjfeyv`bj*
Lee `j lee% lffb~m`jh }b }divi v}ym`iv% Ni~e`j hiji~l}im }di d`hdiv} ~i}l`e
feb}d`jh vleiv `j Hi~kljp b~ nb}d xbkij‐v ljm kij‐v feb}d`jh* ]di 43< k`e+
e`bj iy~b `j vleiv b xbkij‐v feb}d`jh l~i fbjv`mi~lnep d`hdi~ }dlj }di 833%4
k`ee`bj iy~b `j wy~fdlv`jh wbxi~ b~ }d`v vif}b~ `j Ni~e`j*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 90/499
07 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Di~käv Oy~cõ~v}ijmlkk% Ni~e`j
W~lml Oy~cõ~v}ijmlkk% Ni~e`j
]BW ]IJ HI^KLJ M@V]^@F]V $O^I@VI) CB^ XBKIJ‐V
LJM KIJ‐V FEB]D@JH VLEIV
Y~nlj"~y~le m`v}~`f} Xbkij‐v ~i}l`e Xbkij‐v feb}d`jh Kij‐v ~i}l`e Kij‐v feb}d`jh
feb}d`jh vleiv wy~fdlv`jh wbxi~ feb}d`jh vleiv wy~fdlv`jh wbxi~$IY^ k`b*) $IY^ k`b*) $IY^ k`b*) $IY^ k`b*)
VO Ni~e`j 43<%7 833%4 =><%0 663%9
VO Kyj`fd 3<0%= ==<%9 666%7 >74%0
VO Dlkny~h 933%= =0>%9 >07%= >>6%<
VO Oóej 60=%= >4>%9 <30%7 <67%7
LO C~ljocyd~} Kl`j 6><%< <0=%8 <39%7 48%7
VO V}y}}hl~} >46%9 <87%< <69%= 88%8
EO ^ih`bj Dljjbsi~ >=6%6 677%3 <<4%8 <=6%=
VO Mõvviemb~c >6>%> <88%> <<8%3 4>%3
VO Jõ~jni~h >>6%8 <6=%0 <<=%9 37%9
VO Kljjdi`j <89%> 84%9 40%7 37%4
Vby~fi1 HcO feb}d`jh ~i}l`e vleiv `j >7<<
L ~ijl`vvljfi `j Fdl~eb}}ijny~h ‖ ljm dbx,
Ni~e`j‐v Fdl~eb}}ijny~h m`v}~`f} dlv niij itwi~`ijf`jh l }~yep lkl+
q`jh ~ivy~hijfi bsi~ }di wlv} }xb pil~v* ]di bfyv b `j}i~iv} b~`j}i~jl}`bjle ~i}l`e fdl`jv `v }di Oy~õ~v}ijmlkk l~il% xdi~i ~i+
}l`e vwlfi dlv niij `j h~il} mikljm v`jfi Di~käv mif`mim }b b+
fyv bj `}v }xb Oy~õ~v}ijmlkk v}b~iv*
L} Oy~õ~v}ijmlkk <49% Fle`b~j`l+nlvim mij`k ~i}l`ei~ 8 Cb~ Lee
Kljo`jm bwijim `}v vifbjm v}b~i% l vwe`}+eisie <>9 v|yl~i ki}~i
vwlfi }dl} `v }di fbkwljp‐v by~}d Hi~klj v}b~i*
Di~käv eilsiv Ni~e`j+K`}}i
]di Di~käv lhvd`w v}b~i l} Oy~õ~v}ijmlkk 94 ~ibwijim j Viw+
}ikni~ >7<< l}i~ v`t kbj}dv b ~ijbsl}`bj% ljm x`}d >97 v|yl~i
ki}~iv b vwlfi% yw ~bk >>7 `j `}v w~is`byv `jfl~jl}`bj* W~`b~ }b}d`v% Di~käv febvim `}v nby}`|yi l} Ni~e`j‐v C~`im~`fdv}~lvvi <8<%
ljm l} }di vlki }`ki% `j }di lee b >7<<% bwijim l ~ljfd`vi l}
OlMiXi% `j xdbvi <97 v|yl~i ki}~i h~byjm+bb~ vwlfi Di~käv
x`ee ni viee`jh `}v xl~iv b~ }di c~v} }`ki `j l vb fleeim Eytyvnby+
eisl~m*
W~lml bwijv jix lhvd`w v}b~i
@j Cin~yl~p >7<<% W~lml bwijim l vwe`}+eisie 977 v|yl~i ki}~i
lhvd`w v}b~i `j Ni~e`j beebx`jh lj i`hd}+pil~ lnvijfi ~bk }di
f`}p*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 91/499
0<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Ol~ij K`eeij Oy~cõ~v}ijmlkk% Ni~e`j
8 Cb~ Lee Kljo`jm Oy~cõ~v}ijmlkk% Ni~e`j
Wiy}i~ip bwijv vifbjm v}b~i `j Ni~e`j $dls`jh bwijim `}v
~v} `j K`elj)? L~klj` vdbw}}`jh nid`jm vfdimyei
@j Ayji >7<>% }di @}le`lj fbkwljp Hib Vw`~`} x`ee ni bwij`jh l <97
v|yl~i ki}~i v}b~i b~ `}v Wiy}i~ip w~bmyf}v l} Oy~õ~v}ijmlkk
9=* ]di w~is`byv }ijlj}% N~`eei 9=% dlv v`hjim l eilvi b~ }di b~ki~
Ieihljfi vwlfi ljm x`ee ni bwij`jh }di~i `j Ayep >7<>* H`b~h`b L~+
klj` dlv byjm `} jifivvl+
~p }b wbv}wbji }di weljjim
bwij`jh b `}v v}b~i jit}
mbb~ yj}`e Aljyl~p >7<>*
Nymlwiv}i~ Vfdydi
~iwelfiv Ny}ei~v? Mbefi
# Hlnnljl ~iwelfiv
]`q`lj
Nymlwiv}i~ Vfdydi x`ee ni
bwij`jh l jix 637 v|yl~i
ki}~i v}b~i l} Oy~õv}ij+
mlkk >76+>79 `j Kl~fd
>7<> `j l vwlfi b~ki~ep
eilvim np Ny}ei~v*
@j Aljyl~p >7<>% Mbefi #
Hlnnljl x`ee ni bwij`jh l
3=8 v|yl~i ki}~i v}b~i l}
Oy~õ~v}ijmlkk `j }di b~+
ki~ ]`q`lj Vfdydi vwlfi*
Ei`vi~ x`ee ni bwij`jh l jix 677 v|yl~i ki}~i ]`q`lj v}b~i l} Oy~+
õ~v}ijmlkk =9*
L jix 947 v|yl~i ki}~i Eóvfdi Wieqi v}b~i x`ee ni bwij`jh `j }di
b~ki~ Ki~fimiv vdbx~bbk bj Ni~e`j‐v Oy~õ~v}ijmlkk*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 92/499
0> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Ni~vdol bwij`jh ]lyij}q`ijv}~lvvi% Ni~e`j
Ni~vdol fbk`jh }b ]lyij}q`ijv}~lvvi
@j }di lee b >7<<% Ni~vdol bwijim `}v c~v} Hi~klj v}b~i bj
Ni~e`j‐v ]lyij}q`ijv}~lvvi% bjep l ix v}iwv lxlp ~bk Miv`hyle
ljm Si~b Kbml `j }di vwlfi b~ki~ep eilvim np }di lvd`bj ~i}l`ei~
Lwwie~l}d Fõwwi~* ]di <%997 v|yl~i ki}~i vwe`}+eisie v}b~i `v levb
Ni~vdol‐v el~hiv} ebfl}`bj xb~emx`mi*
Fb}}bj Bj% Alfo Xbecvo`j ljm V}i`cc
]di Lyv}~le`lj ~i}l`ei~ Fb}}bj Bj bwijim }v c~v} Hi~klj v}b~i }d`vwlv} vw~`jh bj Oy~õ~v}ijmlkk* L vifbjm Ni~e`j v}b~i `v weljjim
b~ X`eki~vmb~c L~flmij% ljm l }d`~m b~ }di Nbyeisl~m Ni~e`j
vdbww`jh klee*
Alfo Xbevo`j levb `jlyhy~l}im l >49 v|yl~i ki}~i v}b~i l} O~ljq+
ei~ Ifo bj Oy~õ~v}ijmlkk `j Viw}ikni~* ]di mile b~ }d`v ‖ }di
by}mbb~ vwif`le`v}‐v >6<v} Hi~klj v}b~i ‖ xlv n~boi~im np NJW
Wl~`nlv ^ile Iv}l}i*
@j Ayji% V}i` bwijim l <=9 v|yl~i ki}~i v}b~i bj Oy~õ~v}ij+
mlkk `j }di b~ki~ Alfo Xbevo`j vwlfi*
]d`jhv l~i dlwwij`jh `j }di vdbww`jh wb~}`bj bc
W~lfd}ki`ei
]di wlv} ix pil~v dlsi niij yjyvyleep isij}ye bj W~lfd}ki`+
ei1 }di xb~em+~ijbxjim OlMiXi miwl~}kij} v}b~i `j Ni~e`j jbx
dlv Eby`v Sy`}}bj% W~lml% Nyehl~`% Hyff`% ljm Fdljie vdbwv? Wiio
# Febwwijny~h‐v Xie}v}lm}dlyv vbe`m`cim }di fbkwljp‐v ~iwy}l+
}`bj? ljm Vl}y~j bwijim `}v el~hiv} v}b~i l} Iy~bwlfij}i~* Ljm elv}
ny} jb} eilv}% }di bwij`jh b }di Ni~vdol v}b~i l}}iv}v }b }di `k+
w~ivv`si fdljhiv }dl} dlsi }loij welfi `j }d`v b~ki~ Xiv} Ni~e`j
m`v}~`f}*
Lwwei }b bwij `}v el~hiv} Iy~bwilj v}b~i `j Ni~e`j
>7<> x`ee vii }di bwij`jh `j Ni~e`j b }di el~hiv} Iy~bwilj Lwwei
V}b~i `j febvi w~bt`k`}p }b Himífd}j`vo`~fdi* Lwwei x`ee ni eilv`jh
Dlyv X`ij l} Oy~õ~v}ijmlkk% xd`fd dlv l~byjm 9%777 v|yl~i
ki}~iv b ~i}l`e vwlfi*
N`o`j` Ni~e`j fbkweit ljm Xlemb~c Lv}b~`l
^ijixim ib~}v l~i ni`jh klmi }b ~is`}le`vi }di N`o`j` Ni~e`j
fbkweit% xd`fd `v ebfl}im l} Nldjdb Qbb }~l`j v}l}`bj ljm `j feb+vi w~bt`k`}p }b Lwwei% Himífd}j`vo`~fdi ljm Iy~bwlfij}i~* ]divi
ib~}v% xd`fd l~i l`k`jh l} bw}`k`q`jh }di fbkweit‐v lwwile lv l
~i}l`e ebfl}`bj nih`jj`jh `j }di lee b >7<>% x`ee ni v}~ijh}dijim
np }di w~ivijfi b Ni~e`j‐v Xlemb~ Lv}b~`l Db}ie* @j lmm`}`bj }b
w~bk`jij} ~i}l`ei~v% }di nby}`|yi db}ie >9 Dby~v x`ee ni kbs`jh
`j* Vbki 37 ) b }di fbkweit‐v l~byjm >6%777 v|yl~i ki}~iv b
bb~ vwlfi x`ee ni ~ivi~sim b~ feb}d`jh v}b~iv% xd`ei >7 ) x`ee ni
h`sij bsi~ }b ~iv}ly~lj}v ljm fliv% ljm 9 ) ilfd x`ee ni misb}im
}b dile}d% }ifdjbebhp% e`iv}pei ljm vwif`lev* ]di fbkweit hb} `}v
jlki xdij `} xlv c~v} ny`e}% np s`~}yi b }di lf} }dl} }di k`mmei
bb~ xlv lj bwij l~flmi% ljm }dyv }di ny`em`jh xlv fbkwbvim b
}xb ieikij}v% e`oi l n`o`j`* ]d`v bwij eisie xlv febvim b `j }di
el}i <087v*
]di yw ljm fbk`jh V}ihe`}q m`v}~`f}
^i}l`e v}b~iv l~i levb fbj}`jy`jh }b vw~`jh yw `j }di b~ki~ Xiv}
Ni~e`j m`v}~`f} b V}ihe`}q* @j Kl~fd >7<> Kye}` Misiebwkij} x`ee
ni bwij`jh `}v Nbyeisl~m Ni~e`j vdbww`jh klee% xd`fd x`ee il}y~i
Ql~l% D#K% Nivdol% Ql~l Dbki% Ivw~`}% v*Be`si~ ljm b}di~ v}b~iv*
]dyv pi} ljb}di~ vdbww`jh klee x`ee ni bwij`jh `j }di fij}~le wb~+
}`bj b Vfdebvvv}~lvvi% }di v}~ii}‐v by~}d `j lmm`}`bj }b Cb~yk%
Vfdebvv ljm Vfdebvvv}~lvvi* ]di w~baif} `v l ab`j} sij}y~i x`}d
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 93/499
06ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
OlMiXi ]lyij}q`ijv}~lvvi% Ni~e`j
Leitl vdbww`jh fij}i~ Leitljmi~wel}q% Ni~e`j
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 94/499
0= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Hlei~`i Elclpi}}i C~`im~`fdv}~lvvi% Ni~e`j
Vfb}fd # Vbml bwij`jh Dloivfdi~ Kl~o}% Ni~e`j]~yi ie`h`bj Kõjqv}~lvvi% Ni~e`j
Ol~v}lm}+Dlyv miwl~}kij} v}b~i% xd`fd dlv le~ilmp bwijim* L}i~
Ql~l ~iebfl}iv }b Nbyeisl~m Ni~e`j% W~`kl~o x`ee ni kbs`jh `j}b }di
Vfdebvvv}~lvvi klee*
Ni}xiij Wb}vmlki~ Wel}q ljm Leitljmi~wel}q
]di c~v} }ijlj}v dlsi niij ljjbyjfim b~ }di vdbww`jh klee bj
Ni~e`j‐v Ei`wq`hi~ Wel}q }dl} xlv l ab`j} sij}y~i b B~fb ljm D`hd
Hl`j Dbyvi @jsiv}kij} $DHD@* ]di @jm`}it H~byw x`ee ni bwij`jh
l >%777 v|yl~i ki}~i Ql~l v}b~i `j }di klee% xdi~i Ivw~`} x`ee ni
eilv`jh l <%==4 v|yl~i ki}~i vwlfi ljm ]bkkp D`echi~ x`ee dlsi
l ~ljfd`vi v}b~i* Lffb~m`jh }b DHD@% 47 ) b }di klee‐v 9>%777
v|yl~i ki}~iv b ~i}l`e vwlfi dlv niij ~ij}im* Fbjv}~yf}`bj b }di
=97 k`ee`bj iy~b klee nihlj `j Aljyl~p >7<< ljm }di lf`e`}p `v vel+}im }b bwij `j el}i >7<6 b~ il~ep >7<=*
C~`im~`fdv}~lvvi ebviv d`hd+ijm ~i}l`ei~v
]di lb~ikij}`bjim isbey}`bjv lwwil~ }b ni xb~o`jh }b }di mi}~`+
kij} b Ni~e`j‐v C~`im~`fdv}~lvvi% xdi~i Hyff` ljm Psiv Vl`j}
Ely~ij} vdy}}i~i~m }di`~ v}b~iv l} \yl~}`i~ >73* Dyneb} levb vij}
l v`hjle np ~iebfl}`jh }b Oy~õ~v}ijmlkk* @} x`ee levb ni `j}i~iv+
}`jh }b vii xdl} Eby`v Sy`}}bj mif`miv }b mb xdij `}v eilvi itw`~iv
jit} pil~* @} lwwil~v e`oiep }dl} lj `jf~ilv`jh jykni~ b fbjvyki~
hbbmv v}b~iv x`ee ni bwij`jh bj C~`im~`fdv}~lvvi*
Ni~e`j K`}}i ‖ }~ikijmbyv wb}ij}`le
Ol~e+Di`jq Kõeei~ hlsi d`kvie l n`~}dmlp w~ivij} np bwij`jh% `j
wl~}ji~vd`w x`}d Dlkny~h kljylf}y~i~v% }di c~v} —Febvim np <=
bq*‐ v}b~i bj Le}i Vfdójdlyvi~ V}~lvvi `j }di Ni~e`j+K`}}i m`v}~`f}*]di <=7 v|yl~i ki}~i v}b~i il}y~iv l jix ljm m`v}`jf}`si ~i}l`e
fbjfiw} }dl} fbkn`jiv Febvim fbeeif}`bjv x`}d }di <= bq* wd`eb+
vbwdp*
Kljhb% W~`kl~o% Vfb}fd ljm Vbml%
Wb`j}i~
@j il~ep >7<< Kljhb bwijim l jix Ni~e`j v}b~i
l} ^bvij}dlei~ V}~lvvi*
W~`kl~o x`ee ni bwij`jh l 3%977 v|yl~i ki}~i
v}b~i `j }di dil~} b Ni~e`j l} Leitljmi~wel}q 6*
]di w~bwi~}p xlv w~is`byvep bffyw`im np Vl+}y~j% xd`fd bwi~l}iv ljb}di~ v}b~i bj Leitljm+
i~wel}q* Lv jb}im% W~`kl~o x`ee ni bwij`jh l jix
v}b~i l} }di Vfdebvvv}~lvvi klee*
]di My}fd pbyjh+lvd`bj ~i}l`ei~ Vfb}fd #
Vbml bwijim }v c~v} Ni~e`j v}b~i j Ayep >7<< j
l <97 v|yl~i ki}~i vwlfi l} Kõjqv}~lvvi <=+
<3 bj Dlfoivfdi~ Kl~o}*
Ljm `j }di vlki kbj}d% }di Ebjmbj+nlvim
vdbi ~i}l`ei~ Wb`j}i~ fiein~l}im }di bwij`jh b
`}v c~v} `j}i~jl}`bjle v}b~i bj Kõjqv}~lvvi*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 95/499
09ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Wb`j}i~ Vdbiv Kõjqv}~lvvi% Ni~e`j
]di l~byjm <77 v|yl~i ki}~i v}b~i fl~~`iv jb} bjep v}pe`vd vjil+
oi~v% ny} levb feb}d`jh ljm lffivvb~`iv ~bk b}di~ ~i}l`ei~v vyfd
lv Neiy mi Wljlki% Nl~nby~% Hl~nv}b~i% Di~`}lhi ^ivil~fd ljm
Ljmi~vbj* $Vby~fi1 ]it}`ex`~}vfdl}
]`kni~eljm% ]~yi ^ie`h`bj ljm Ilv}wlo
@j }di vykki~ b >7<< ]`kni~eljm bwijim l 677 v|yl~i ki}~i
v}b~i bj C~`im~`fdv}~lvvi* @j Ayep >7<<% }di mij`k ~i}l`ei~ ]~yi ^i+
e`h`bj bwijim }v }d`~m Hi~klj v}b~i% l} Kõjqv}~lvvi% }di b}di~ }xbni`jh `j Fbebhji ljm Dlkny~h* @j il~ep Ayep% }di kl~oi}`jh lhijfp
V}peidilmv fiein~l}im x`}d Ilv}wlo }di bwij`jh b l 87 v|yl~i
ki}~i v}b~i*
Vljm~b ljm Klai kloiv `}v Hi~klj miny}
]di C~ijfd lvd`bj ~i}l`e fdl`j Vljm~b ljm Klai bwijim }di`~ c~v}
Hi~klj v}b~i `j Klp >7<< l} ^bvij}dlei~ V}~lvvi `j Ni~e`j+K`}}i*
L vifbjm v}b~i `v vel}im b~ bwij`jh `j }di el}}i~ dle b >7<> bj
C~`im~`fdv}~lvvi*
LeeVl`j}v Vw`}leiemv bwijv `}v vifbjm v}b~i `j Ni~e`j
Dls`jh kbsim b~xl~m x`}d }v Hi~klj itwljv`bj w~bh~lk np bwi+
j`jh lj lmm`}`bjle v}b~i j Ni~e`j j el}i >7<7% }di N~`}`vd pbyjh+l+
vd`bj ~i}l`ei~ LeeVl`j}v Vw`}leciemv dlv jbx bwijim ljb}di~ v}b~i
l} bvij}dlei~v}~lvvi j l <%777 v|yl~i ki}~i vwlfi* ]di fbkwljp
dlv l }d`~m v}b~i bj C~`im~`fdv}~lvvi `j Ni~e`j*
Ieeivvi bwijv lhvd`w v}b~i `j Ni~e`j
@j Bf}bni~ >7<<% Ieeivvi bwijim }v c~v} Iy~bwilj lhvd`w v}b~i l}
Xi`jki`v}i~v}~lvvi j Ni~e`j+K`}}i* Ieeivvi% lj @}le`lj vwb~}vxil~
~i}l`ei~ }dl} `v l kikni~ b N~`}l`j‐v Wij}eljm H~byw% dlv bjep bji
b}di~ lhvd`w v}b~i b }d`v }pwi% j Alwlj* ]di j}i~`b~ miv`hj b }di
<77 v|yl~i ki}~i vwlfi `v kbmieeim bj }dl} b l vwb~}v l~ijl*
Ebfl}`bj H~byw kbsiv }b Ni~e`j
]di n~ljfd }dl} }di Ebfl}`bj H~byw x`ee ni bwij`jh j Ni~e`j x`ee ni
lj itf`}`jh fbeby~ye lmm`}`bj }b Ni~e`j% xd`fd kljp fbjv`mi~ }b ni
Iy~bwi‐v e`sie`iv} ki}~bwbe`v*
LeeVl`j}vVw`}leiemv^bvij}dlei~V}~lvvi%Ni~e`j
C~i|yijfp mbxj}bxj Ni~e`j $wi~ mlp `j <%777
N~ljmijny~hi~ ]b~% C~`im~`fdv}~lvvi%Oy~cõ~v}ijmlkk
>7 67 =7 97 37 87 47/
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 96/499
03 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 97/499
08ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
<0
Kyj`fd ‖ }di }bw lmm~ivv cb~ `j}i~jl}`bjle
~i}l`e fdl`jv*
Abviwd+Wvfdb~~+DbyviJiydlyvi~V}~lvvi%Kyj`fd
KYJ@FD v }di flw`}le b }di Hi~klj v}l}i b Nlsl~`l ljm Hi~kljp‐v
}d`~m el~hiv} f`}p l}i~ Ni~e`j ljm Dlkny~h* ]di Kyj`fd ki}~bwbe`+}lj l~il dlv l~byjm 9*< k`ee`bj `jdln`}lj}v ljm `v ~ihl~mim lv bji
b Iy~bwi‐v kbv} lyij} fbjy~nl}`bjv* Kyj`fd dlv }di d`hdiv}
wy~fdlv`jh wbxi~ b lee klab~ Hi~klj f`}`iv% lebjh x`}d }di ebxiv}
yjikwebpkij} ~l}i* @j lmm`}`bj% }di f`}p‐v wbwyel}`bj `v itwif}im }b
h~bx np l~byjm 677%777 jit} pil~*
Jil~ep <9%777 wlvvi~v+np lj dby~ dlsi niij fbyj}im l} wilo }`kiv
`j }di kbv} miv`~lnei l~ilv b }di Olycjhi~ V}~lvvi ljm Jiydly+
vi~ V}~lvvi wimiv}~`lj qbjiv* ]d`v by}v}ljm`jh ~i|yij}l}`bj ~l}i `v
levb ~iif}im np }di lf} }dl} Kyj`fd‐v mbxj}bxj v}b~iv hiji~l}i
vleiv b 3%677 iy~b wi~ v|yl~i ki}~i l pil~% }di d`hdiv} `j Hi~kljp*
]di fdb`fiv} ebfl}`bjv b~ fbjvyki~ hbbmv v}b~iv `j Kyj`fd‐v niv}~i|yij}im vdbww`jh l~ilv x`}d }di d`hdiv} wi~ v|yl~i ki}~i vleiv
l~i bj Olycjhi~ V}~lvvi% Jiydlyvi~v}~lvvi ljm Kl~`ijwel}q xdi+
~i }di `j}i~jl}`bjle+~i}l`ei~ v}b~iv l~i ebfl}im* ]di mij`qijv di~i
`jfeymi% }b jlki ny} l ix% Lwwei% Ivw~`}% Olydb $}di fbkwljp‐v
d`hdiv} vleiv sbeyki n~ljfd ljm Ol~v}lm} x`}d `}v ny`em`jh bj
Bni~wbee`jhi~% xd`fd xlv ~ifij}ep }~ljvb~kim `j}b l xb~em+felvv
lf`e`}p* Bni~wbee`jhi~ `v bji b }di xb~em‐v kbv} itwijv`si }bw <7
vdbww`jh v}~ii}v*
Cb~isi~ >< }b wlp ljjyle ~ij} lkbyj}`jh }b 8%4 k`ee`bj
iy~b cb~ l vwlfi l} Abviwd+Wvfdb~~+Dlyv
Ywh~lm`jh }di Abviwd+Wvfdb~~+Dlyv l} Jiydlyvi~ V}~lvvi <0+><
dlv di`hd}ijim }di w~bwi~}p‐v lwwile* ]di lf`e`}p‐v jix }ijlj}v `j+
feymi `}v ljfdb~ }ijlj} Vwb~} Vfdifo% xd`fd eilviv <7%777 v|yl~i
ki}~iv% ljm Kljhb xd`fd dlv >%677* ]di YV ~i}l`e fdl`j Cb~isi~
>< x`ee ~iwb~}imep ni wlp`jh 397%777 iy~b l kbj}d ~ij} b~ `}v 3%477
v|yl~i ki}~i lhvd`w v}b~i% xd`fd x`ee ni bwij`jh `j >7<6*
Mi`fdkljj x`ee ni bwij`jh lj 477 v|yl~i ki}~i v}b~i l} Jiydlyvi~
V}~lvvi =8 `j >7<>*
@j lmm`}`bj }b `}v Jiydlyvi~ V}~lvvi ebfl}`bj% Kljhb x`ee levb ni
bwij`jh l 877 v|yl~i ki}~i n~ljfd `j Klijmei~+Dlyv bj ]dil}`ji~+
v}~lvvi* Lffb~m`jh }b lj `jb~kim vby~fi }dl} ij}i~im `j}b jihb}`+
l}`bjv }b eilvi }di vwlfi ny} }dij x`}dm~ix% Kljhb x`ee ni wlp`jh
lv}~bjbk`fle ~ij} b~ }di vwlfi* L}i~ 83 pil~v l} }di vlki ebfl}`bj
l} ]dil}`ji~v}~lvvi 8 `j Kyj`fd% K`fdlie Klijmei~ x`ee ni ~iebfl+
}`jh d`v xbkij‐v lvd`bjv v}b~i* ―Xi dlsi l jykni~ b bw}`bjv ljm
itwif} }b ni ~iebfl}`jh vbbj%‛ vl`m K~* Klijmei~% xdbvi fy~~ij} eil+
vi itw`~iv `j k`m >7<>*
Kyj`fd ‖ kb~i eyty~p v}b~iv }dlj ljp b}di~ Hi~klj f`}p
Klt`k`e`ljv}~lvvi ljm Wi~yvlv}~lvvi l~i }di |y`j}ivvijfi b l
eyty~p vdbww`jh v}~ii}% le}dbyhd Wi~yvlv}~lvvi `v l~ kb~i ~i|yij+
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 98/499
04 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Klijmei~ # Ql~l ]dil}`ji~v}~lvvi% Kyj`fd
]bk Cb~m Clefoijni~hv}~lvvi% Kyj`fd
Nb}}ihl Siji}l Klt`k`e`ljv}~lvvi% Kyj`fd
}im }dljov }b `}v w~bt`k`}p }b Kl~`ijwel}q ljm ]dil}`ji~v}~lvvi* ]di
d`hd+ijm ~i}l`ei~v x`}d by}wbv}v bj }divi v}~ii}v `jfeymi% }b jlki
ny} l ix% Hyff`% Mbefi # Hlnnljl% A`e Vljmi~% Eby`v Sy`}}bj% Kbjf+
ei~% W~lml ljm I~kijih`emb Qihjl*
Fbk`jh `j >7<6 ‖ Eby`v Sy`}}bj Kl`vbj
L Eby`v Sy`}}bj Kl`vbj v}b~i xdbvi bwij`jh `v vel}im b~ }di lee b
>7<6 `v fy~~ij}ep ni`jh vdbwc}}im `j }di b~ki~ ^iv`mijqwbv} l} }di
fb~ji~ b Klt`k`e`ljv}~lvvi ljm ^iv`mijqv}~lvvi*
]bk Cb~m x`ee ni bwij`jh% x`}d Kl~`bj Di`j~`fd% d`v c~v} xbkij‐vv}b~i `j Kyj`fd% l} }di fb~ji~ b Klt`k`e`ljv}~lvvi ljm Clefoij+
ni~hv}~lvvi*
^ij}v l} }d`v ebfl}`bj lsi~lhi >97 iy~b wi~ v|yl~i ki}~i*
Wlji~l` bwijim }di ~v} v}b~i `j Hi~kljp `j Kyj`fd
Bcf`ji Wlji~l` dlv bwijim `}v c~v} nby}`|yi `j Kyj`fd bj Klt`k`+
e`ljv}~lvvi% }di xb~em+lkbyv eyty~p+vdbww`jh v}~ii}% jit} }b Hyf+
f`* ]di nby}`|yi bi~v fyv}bki~v ljm ij}dyv`lv}v lj yjmi~v}l}im%
ieihlj} lkn`ljfi `j xd`fd }b vii ljm wy~fdlvi lee }di kbmiev `j }di
Wlji~l` fbeeif}`bjv lv xiee lv }di @}le`lj eyty~p xl}fd n~ljm‐v kbv}
vbyhd}+l}i~ vwif`le im`}`bjv* ]di jix 69+v|yl~i+ki}~i Wlji~l`
nby}`|yi `j Kyj`fd dlv l v`kwei% felvv`f @}le`lj+v}pei ijs`~bjkij}*
Vfde`fd}`jh }b ~ibwij bj Klt`k`e`ljv}~lvvi
Cby~ miflmiv lhb% }di siji~lnei lk`ep bxjim fbkwljp Vfde`fd}`jhxlv l wi~kljij} ct}y~i b }di b~ki~ ^l}dlyve`fd}vw`iei ny`em`jh%
xd`fd `v ~`hd} jil~ C~lyijo`~fdi* Ny} }di fbkwljp mif`mim }b ik+
nl~o ywbj lj lkn`}`byv ~iebfl}`bj% ljm v`jfi Lyhyv} >7<< dlv niij
vi~s`f`jh `}v fyv}bki~v `j lj itfeyv`si sijyi bj Klt`k`e`ljv}~lvvi
$l} Ol~e+Vfdl~jlhe+^`jh*
]d`v ~iebfl}`bj `v b w`sb}le `kwb~}ljfi }b Vfde`fd}`jh% v`jfi }di
<%>77 v|yl~i ki}~iv b vwlfi `j }di jix ebfl}`bj bi~ kb~i ~bbk
b~ |yle`}p kl}i~j`}p ljm fd`em~ij‐v w~bmyf}v% xd`fd Vfd`fd}`jh levb
vieev nipbjm }di nb~mi~v b Kyj`fd*
Kbjfei~ bwijv ~v} Hi~klj v}b~i `j Kyj`fd
]di @}le`lj vwb~}vxil~ kloi~ ljm mbxj vwif`le`v} Kbjfei~ bwijim
`}v c~v} Hi~klj kbjbelnie v}b~i `j Mifikni~ >7<7* Kbjfei~ FIB
^ikb ^ycj` }bbo bsi~ <<7 v|yl~i ki}~iv b }di vwlfi% xd`fd ~i+
w~ivij}v dle b }di it`v}`jh Nleep v}b~i bj Kyj`fd‐v Klt`k`e`ljv}+
~lvvi* Vdbwc}}`jh `v lnby} }b hi} yjmi~xlp* ―@}‐ee ni l vklee v}b~i%
ny} `}‐v }di ~`hd} ebfl}`bj%‛ vlpv K~* ^ycj`* Di levb wb`j}v by} }dl}
}d`v w~baif} `v yeep `j oiiw`jh x`}d d`v v}~l}ihp b bfyv`jh vbeiep
bj itfeyv`si x`j}i~ vwb~}v ebfl}`bjv% v`jfi% lv di vlpv% ―Kyj`fd `v l
eyty~`byv lew`ji f`}p*‛
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 99/499
00ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Lwwei Celhvd`w+V}b~i bwwbv`}i }b Kl~`ijwel}q% Kyj`fd
Lwwei bwij`jh Mifikni~ >774 ^bvijv}~lvvi% Kyj`fd
I~kijih`emb Qihjl }loiv bsi~ c~bk ^ijl Eljhi
@j Mifikni~ >7<7% }di @}le`lj by}c}}i~ I~kijih`emb Qihjl% xd`fd
le~ilmp dlv v}b~iv `j Myvviemb~% Dlkny~h ljm Dljjbsi~% bwijim }v
v`t}d Hi~klj v}b~i% bj Klt`k`e`ljv}~lvvi `j Kyj`fd* ]di fbkwljp‐v
s`v`bjl~p byjmi~% I~kijih`emb Qihjl% xlv dbjby~im bj }di bfflv`+
bj b }di fbkwljp‐v fij}ijl~p ljj`si~vl~p*
Nb}}ihl Siji}l bwijv v}b~i
Kyj`fd‐v Klt`k`e`ljv}~lvvi lf|y`~im l klhj`cfij} jix nby}`|yi
`j Kl~fd >7<7 xdij Nb}}ihl Siji}l fiein~l}im }di bwij`jh b `}vjix ebfl}`bj `j }di b~ki~ H`lj~ljfb Ci~~à vwlfi% x`}d helkb~byv
hyiv}v `j l}}ijmljfi ljm fdlkwlhji b~ lee*
Nb}}ihl Siji}l F~il}`si M`~if}b~ ]bklv Kl`i~ }y~jim yw }b wi~vb+
jleep mim`fl}i }di v}b~i% xd`fd di miv`hjim `j l kljji~ }dl} `v }~yi
}b }di @}le`lj fbkwljp‐v m`f}yk }dl} lee `j}i~`b~+miv`hj ieikij}v
kyv} ni klmi }b b~mi~* ]di ~ivye}v vwilo b~ }dikviesiv* ]di jix
vwe`}+eisie nby}`|yi dlv jil~ep >37 v|yl~i ki}~iv b bb~ vwlfi%
ye}~lvyimi+fbsi~im xleev% Jix Qileljm+xbbe fl~wi}`jh% ieihlj}
~byjmim dl~mxbbm }lneiv% eil}di~+fbsi~im mbb~v% ljm k`j`kle`v}
m`vwelp flviv*
Psiv Vl`j} Ely~ij} }loiv bsi~ c~bk Nb}}ihl Siji}l
Psiv Vl`j} Ely~ij}% l kikni~ b }di Hyff` H~byw% bwijim `}v c~v}
Kyj`fd v}b~i `j Ayji `j l 97 v|yl~i ki}~i vwlfi bj Klt`k`e`ljv}+
~lvvi }dl} PVE }bbo bsi~ ~bk Nb}}ihl Siji}l*
]dil}`ji~v}~lvvi% Xi`jv}~lvvi% ljm ^bvijv}~lvvi kyfd
`j mikljm
]dil}`ji~v}~lvvi% Xi`jv}~lvvi ljm ^bvijv}~lvvi fbkw~`vi lj lm+
m`}`bjle oip vdbww`jh l~il `j mbxj}bxj Kyj`fd ljm }di f`}p‐v }d`~m
kbv} itwijv`si ~i}l`e m`v}~`f} ‖ bji lsby~im np d`hd+ijm ~i}l`ei~v
vyfd lv Ikwb~`b L~klj`% Mbefi # Hlnnljl% V}iljie% Ely~àe% ljm
Klvv`kb My}}`% xdbvi v}b~iv l~i l`kim l} lj lyij} fe`ij}iei* ]d`v
vdbww`jh miv}`jl}`bj dlv niij nbev}i~im `j ~ifij} pil~v np }di bwi+
j`jh b Wlvvlhi Cõj Dói l} Vfdíi~db*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 100/499
<77 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Lo~`v M`iji~v}~lvvi% Kyj`fd
Cy}y~i L#C ebfl}`bj Dbcv}l}}% Kyj`fd
^bvijv}~lvvi `v l vdb~} v}~ii} }dl} fbjjif}v Kl~`ijwel}q ljm Vijm+
e`jhi~ V}~lvvi ljm }dl} `v kl`jep ojbxj b~ `}v Vwb~} Vfdyv}i~ v}b~i
ljm }di bwij`jh b }di Lwwei lhvd`w v}b~i* Vklee ~i}l`e vwlfiv `j
}d`v l~il hb b~ >67 iy~b wi~ v|yl~i ki}~i*
^iv`mijqv}~lvvi ljm M`iji~v}~lvvi ‖ l fbjjif}`jh e`jo
^iv`mijqv}~lvviljmM`iji~v}~lvvi b~k l fbjjif}`jh e`jo ni}xiij
}di d`hd+ijm iv}lne`vdkij}v bj Klt`k`e`ljv}~lvvi ljm }di fbjvy+
ki~ hbbmv v}b~iv bj Kl~`ijwel}q ljm Olycjhi~ V}~lvvi* ]di klh+ji}v `j }d`v k`mmei+felvv vdbww`jh l~il `jfeymi Mleeklp~% Kljylf+
}yk% X`eep Nbhji~ ljm Imyl~m Ki`i~* Lkbjh }di l~il‐v jix }ijlj}v
l~i Lo~`v% xd`fd `j Lyhyv} >7<< }bbo bsi~ Hbecjb‐v 697 v|yl~i ki}~i
vwlfi bj ^iv`mijqv}~lvvi* Hbecjb }dij kbsim mbxj }di v}~ii} }b
}di b~ki~ Jivw~ivvb v}b~i*
L} }di }`ki }d`v ~iwb~} xij} }b w~ivv% }di vyffivvb~ }b }di vwlfi
jit} }b Eby`v Sy`}}bj `j }di b~ki~ ^iv`mijqwbv} dlm pi} }b ni lj+
jbyjfim* ^ij}v `j }d`v l~il lsi~lhi l~byjm <49 iy~b wi~ v|yl~i
ki}~i*
Lni~f~bkn`i # C`}fd }b wlp >*4 k`ee`bj iy~b l pil~ ~ij}
bj Vijme`jhi~ V}~lvvi
Lffb~m`jh }b `jb~kim vby~fiv% Lni~f~bkn`i # C`}fd x`ee ni wlp`jh
>=7%777 iy~b l kbj}d b~ `}v Vijme`jhi~ V}~lvvi v}b~i `j Kyj`fd%
xd`fd v vel}im }b bwij j el}i >7<>* ]di fbkwljp‐v lce`l}i Dbee`v}i~
x`ee ni kbs`jh `j jit} mbb~* ^ij}v b~ vklee vwlfiv bj Vijme`jhi~
V}~lvvi ~ljhi yw }b 667 iy~b wi~ v|yl~i ki}~i*
Vijme`jhi~ V}~lvvi `v }di bjep }~ijmp v}~ii} xdbvi n~ljfd ~l}`b dlv
~`vij* Objij% l lvd`bj ~i}l`ei~ }dl} `v xiee ojbxj nipbjm }di nb~+
mi~v b Nlsl~`l% dlv webyhdim l fbjv`mi~lnei lkbyj} b kbjip `j}b
vdbwc}}`jh `}v v}b~i ljm `v w~iwl~im }b dljmei }di lj}`f`wl}im bjv+
elyhd} b fyv}bki~v* ^ij}v di~i ~ljhi l~byjm <37 iy~b wi~ v|yl~i
ki}~i*
]di kl`j il}y~i b ]le $xd`fd `v }di it}ijv`bj b Kl~`ijwel}q ljm
ijmv l} @vl~}b~ `v `}v ~iv}ly~lj}v% x`}d }di bjep ~i}l`ei~ }dl} iti~}v
l m~lx ni`jh }di el~hi m~yhv}b~i m`vfbyj}i~ Kõeei~* ^ij}v di~i l~i
kbmi~l}i% `*i* l~byjm <67 iy~b wi~ v|yl~i ki}~i* ]le‐v lwwile x`ee ni
ijdljfim `j }di fbk`jh pil~v np fbjv}~yf}`bj b l n`fpfei+~`ijmep
wimiv}~`lj qbji*
―Xdij x`ee xi jleep l~~`si `j }di Vby}d2‛
$np ^i`jdl~m Wijimi~)
―Xdij x`ee xi cjleep l~~`si `j }di vby}d2‛% xlv l |yiv}`bj b}ij
lvoim np Hebni}~b}}i~‐v Nlsl~`lj fl}lebhyi ljm bje`ji fyv}bki~v*Clv}+b~xl~m <> pil~v1 õni~ hebni}~b}}i~v ]dbklv E`woi ljm Lj+
m~ilv Nl~}kljj xi~i `j vil~fd b l vy`}lnei Kyj`fd ebfl}`bj b~
Hebni}~b}}i~% ljm ye}`kl}iep byjm xdl} }dip xi~i ebbo`jh b~? ny}
`j vb mb`jh }dip ~ikl`jim }~yi }b }di`~ f~imb b w~`b~`}`v`jh fdle+
eijh`jh w~bwi~}`iv* ]di`~ Kyj`fd ebfl}`bj `v `j }di b~ki~ Wieqdlyv
^`ihi~% ~`hd} jil~ @vl~}b~* @} }bbo vbki mb`jh }b f~il}i l v}b~i }dl}
`v nb}d vwlf`byv ljm itf`}`jh* ]b kii} }di ny`em`jh `jvwif}b~‐v ~i+
|y`~ikij}v% `} xlv isij jifivvl~p }b ~ile`vi l wyne`f xleoxlp* ]di
it}ijv`si ib~} ljm itwijvi $4 k`ee`bj iy~b }dl} xij} `j}b }di w~b+
aif} wl`m b* L~fd }if} Dbehi~ Kb}dv ~ifij}ep `kweikij}im jix l~+
fd`}if}bj`f ljm miv`hj kilvy~iv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 101/499
<7<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Hebni}~b}}i~ @vl~}b~% Kyj`fd
@j Kl~fd >7<<% Dlkny~h+nlvim Hebni}~b}}i~ bwijim l jix 3 977
v|yl~i ki}~i by}mbb~ feb}d`jh ljm i|y`wkij} v}b~i `j Kyj`fd% ljm
l vifbjm v}b~i bwijim `j M~ivmij `j }di lee b }dl} pil~* L }d`~m
v}b~i `v vi} }b bwij `j C~ljoy~} `j >7<>*
Lwl~} ~bk }di vwlf`byvjivv b }di v}b~i‐v by~ eisiev% xdl}‐v kbv}
`kw~ivv`si lnby} }d`v Hebniv}~b}}i~ v}b~i l~i }di kp~`lm mi}l`ev%
nb}d el~hi ljm vklee% }dl} kloi l Hebni}~b}}i~ v}b~i yj`|yi* Jb}ln+
ei lkbjh }di el~hi~ mi}l`ev `v }di =94 v|yl~i ki}~i fbyj}i~fy~~ij}lf}`bj wbbe `j }di nlvikij}% xdi~i fyv}bki~v flj }~p by} bem`jh
fljbiv% olplov ljm fbjsij}`bjle fljbiv yjmi~ ~ile`v}`f fbjm`}`bjv*
L 37 ki}~i+ebjh xlee m`vwelpv lee 697 kbmiev `j Hebni}~b}}i~‐v bb}+
xil~ wb~}be`b* L helvv fe`kn`jh }yjjie x`}d l 8= v|yl~i ki}~i nbye+
mi~ vy~lfi% weyv l ~l`j fdlkni~ x`}d l x`jm klfd`ji% levb ij}`fi
fyv}bki~v }b }~p by} Hebni}~b}}i~ w~bmyf}v b~ }dikviesiv* Ljm }di+
~i `v levb l >37 v|yl~i ki}~i welp l~il b~ k`j`+Hebni}~b}}i~v* Ny}
}di v}b~i‐v }~yi vijvl}`bj `v yjmbyn}imep `}v <>9 v|yl~i ki}~i+d`hd
fbem fdlkni~% xdi~i }di fe`kl}`f fbjm`}`bjv b L~f}`f }~iov ljm it+
wim`}`bjv l~i v`kyel}im l} ~`h`m }ikwi~l}y~iv* ]d`v lwwl~l}yv ijl+
neiv fyv}bki~v }b }~p by} Hebni}~b}}i~ feb}d`jh ljm i|y`wkij} ~`hd}
l} }di v}b~i ljm }b bn}l`j }~l`j`jh mis`fiv b~ }di`~ jit} itwim`}`bj*
Eibwbemv}~lvvi ljm Dbdijqbeei~jv}~lvvi ‖ }di vbei }bw
ebfl}`bjv by}v`mi }di fij}~i bc Kyj`fd
]divi }xb v}~ii}v mie`k`} }di Vfdxln`jhi~ ]di m`v}~`f}% xd`fd }ijmv
}b l}}~lf} l pbyjhi~ f~bxm }dl} ijabpv wl~}p`jh% ny} levb dlv fbjv`+
mi~lnei m`vwbvlnei `jfbki* ]di v}b~iv `j Kyj`fd‐v }~ijmp Vfdxl+
n`jh m`v}~`f} l~i l k`t b `j}i~jl}`bjle ~i}l`e fdl`jv ljm fbjvyki~
w~bmyf}v v}b~iv vyfd lv Ol~v}lm}% Ql~l% Ivw~`}% FBV ljm ]ijhie+
kljj% lv xiee lv sl~`byv fliv ljm ~iv}ly~lj}v*
B}di~ fdljhiv }dl} dlsi le~ilmp bffy~~im b~ l~i `j }di bcjh `jfey+
mi }di beebx`jh? Eibwbemv}~lvvi 98 $Xbbexb~}dv ljm 90+3< $Wbv}+
nljo? Eibwbemv}~lvvi 68 `j fbjayjf}`bj x`}d Dbdijqbeei~jv}~lvvi 6
$Fbkki~qnljo ljm Dbdijqbeei~jwlvvlhi? ljm Eibwbemv}~lvvi >6*
Jix }ijlj}v `jfeymi FBV% Alfo # Abjiv"Si~b Kbml% Sljv% v*Be`si~Vieif}`bj% Wleki~v% Hi~~p Xini~% Bvol ljm Nijfd* ^i}l`e vwlfi fy~+
~ij}ep ~ij}v b~ l~byjm <79 iy~b wi~ v|yl~i ki}~i*
Elfo bc vdbww`jh kleev
Bj febvi~ vf~y}`jp% }di wlyf`}p b vdbww`jh kleev `j }di fij}~i b
Kyj`fd `v d`hdep nijicf`le b~ felvv`f }bw+jb}fd ~i}l`e ebfl}`bjv `j
}dl} Kyj`fd% xd`fd dlv vb kyfd }b bi~ ljm xdbvi `kwb~}ljfi it+
}ijmv nipbjm `}v bxj nb~mi~v% dlv l hijy`jiep kljlhilnei jykni~
b vdbww`jh kleev*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 102/499
<7> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
>7
Dlkny~h% Nb}}ihl Siji}l # Ny~ni~~p x`}d
jix ebfl}`bjv*
Kójfoini~hv}~lvvi Dlkny~h
Lwwei bwij`jh Ayjhci~jv}`ih% Dlkny~h Le}i Wbv} Dlkny~h
Lv Hi~kljp‐v }d`~m el~hiv} f`}p% DLKNY^H `v b}ij kij}`bjim `j
}di vlki n~il}d lv Kyj`fd xdij `j}i~jl}`bjle ~i}l`ei~v m`vfyvv
}di wbvv`n`e`}p b bwij`jh v}b~iv `j Hi~kljp*
Dlkny~h dlv l wbwyel}`bj b kb~i }dlj <*8 k`ee`bj% ljm }v 4 ) yj+
ikwebpkij} ~l}i `v bji b }di ebxiv} `j Hi~kljp* Dlkny~h‐v d`hd
~i}l`e vleiv }b ~i}l`e wy~fdlv`jh wbxi~ ~l}`b yjmi~vfb~iv }di `jy+
ijfi `} iti~}v bj }di vy~~byjm`jh l~il ljm }di el~hi jykni~v b
}by~`v}v }dl} }di f`}p l}}~lf}v pil~ j ljm pil~ by}* Dlkny~h‐v v}~l+
}ihp l`kv }b y~}di~ v}~ijh}dij Dlkny~h‐v `klhi lv l xb~em+felvvki}~bwbe`v ljm nbev}i~ `}v `j}i~jl}`bjle lwwile* Dlkny~h ljm ij+
s`~bjv le~ilmp fbyj} lv bji b Iy~bwi‐v kbv} vyffivvye ifbjbk`f
~ih`bjv ljm dlsi mikbjv}~lnep d`hd ifbjbk`f wb}ij}`le*
Klab~ wb}ij}`le lf~bvv kb~i }dlj 697%777 v|yl~i ki}~iv
Mbxj}bxj Dlkny~h fbj}l`jv }xb d`hdep ~i|yij}im vdbww`jh l~i+
lv% F`}p Bv} ljm F`}p Xiv}% x`}d lhh~ihl}i ~i}l`e vwlfi lkbyj}`jh}b l~byjm 697%777 v|yl~i ki}~iv* ^l}dlyvkl~o} ljm }di Iy~bwl+
wlvvlhi vdbww`jh klee l~i ebfl}im `jni}xiij ljm e`jo }divi }xb
l~ilv*
Vw`}lei~ V}~lvvi ljm Kójfoini~hv}~lvvi% xd`fd fbj}l`j kb~i
}dlj >97%777 v|yl~i ki}~iv b ~i}l`e vwlfi ljm l~i Dlkny~h‐v
kl`j vdbww`jh v}~ii}v% l~i dbki }b lee w~bk`jij} miwl~}kij}
v}b~iv% lv xiee lv }di lhvd`w v}b~iv b el~hi ~i}l`ei~v* Lv }divi
v}~ii}v l~i nb}d xiee ~i|yij}im% v}b~i ~ij}v ~ljh`jh yw }b >47 iy~b
wi~ v|yl~i ki}~i b~ vklee vwlfiv $i*h* bj Vw`}lei~v}~lvvi ijlnei
v}b~ibxji~v }b ~ilm`ep ~ifbyw }di`~ ~ij} ljm }dij vbki*
F`}p Xiv}% np fbj}~lv}% `v Dlkny~h‐v eyty~p ljm w~ik`yk hbbmv
qbji ljm bi~v `}v lyij} fe`ij}iei ~i}l`e v}b~iv vw~ilm lf~bvv
jil~ep <77%777 v|yl~i ki}~iv b ~i}l`e vwlfi* Dbxisi~% }d`v vdbw+
w`jh l~il dlv ~ifij}ep fdljhim l h~il} mile% ~bk l eyty~p vdbww`jh
v}~ii} lebjh }di e`jiv b Klt`k`e`ljv}~lvvi `j Kyj`fd% }b l lvd`bj
b~`ij}im vdbww`jh l~il ‖ ny} bji xdbvi fe`ij}iei dlv fbjv`mi~ln+
ei wy~fdlv`jh wbxi~* ]di lmsij} b Lni~f~bkn`i # C`}fd% Lwwei ljm
]bkkp D`echi~ yjmi~vfb~iv }d`v }~ijm*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 103/499
<76ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Wilo Wi~cb~kljfi Wbv}v}~lvvi% Dlkny~h
Ny~ni~~p kbsiv `j}b l jix ebfl}`bj
lc}i~ l }d~ii pil~ xl`}
Ny~ni~~p ~iebfl}im ~bk `}v }ikwb~l~p|yl~}i~v bj H~bvvi Nei`fdi }b `}v jix 397
v|yl~i ki}~i v}b~i bj Jiyi~ Xlee }dl} xlv
b~ki~ep dbki }b NbFbjfiw}* ]d~ii pil~v
lhb% Ny~ni~~p ebv} }v b~ki~ vwlfi bj Jiyi~
Xlee% xd`fd `v jbx }di Hibt lhvd`w v}b~i*
Nb}}ihl Siji}l itwljmv
Nb}}ihl Siji}l‐v jix >37 v|yl~i ki}~i
v}b~i% xd`fd `v fbjv`mi~lnep el~hi~ }dlj
`}v b~ki~ m`hv% xlv miv`hjim np F~il}`si
M`~if}b~ ]bklv Kl`i~* Lee `j}i~`b~+miv`hj
ieikij}v vyfd lv dl~mxbbm }lneiv% v}iieljm wlek+xbbm m`vwelp flviv ljm ln~`f+
fbsi~im wyee+by} w~ivij}l}`bj }~lpv xi~i
klmi }b b~mi~*
Vfb}fd # Vbml bw}v cb~ N+ebfl}`bj bj
Jiyi~ Xlee
]di My}fd pbyjh+lvd`bj ~i}l`ei~ Vfb}fd #
Vbml bwijim l jix v}b~i `j l wi~`wdi~le%
vwe`}+eisie 6>4 v|yl~i ki}~i ebfl}`bj% xdi+
~i }di v}b~i fl~~`iv Vfb}fd # Vbml% Kl`vbj
Vfb}fd% Vfb}fd Vd~yjo ljm Vfb}fd w~b+
myf}v*
El~hiv} Lwwei V}b~i `j Hi~kljp
]di jix Lwwei V}b~i `v l si~`}lnei }ikwei
b helvv ljm v}iie `j bji b Dlkny~h‐v fdb+
`fiv} ~i}l`e ebfl}`bjv* ]d`v% Lwwei‐v visij}d
Hi~klj v}b~i ljm `}v el~hiv} }b ml}i $>%777
v|yl~i ki}~iv% bwijim bj Ayjhci~jv}`ih
`j Dlkny~h `j Viw}ikni~ >7<<* L hlhhei
b Lwwei ij}dyv`lv}v vwij} }di j`hd} nib+
~i }di bwij`jh `j veiiw`jh nlhv by}v`mi }di
v}b~i `j m~`qqep xil}di~ vb lv }b ni }di c~v}
`jv`mi*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 104/499
<7= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Ql~l Dbki H~bvvi Nei`fdij% Dlkny~h
Lj Lni~f~bkn`i # C`}fd v}b~i `j Le}i Wbv}
]di w~ivijfi b Lni~f~bkn`i # C`}fd `j Le}i Wbv} dlv n~byhd}
lnby} l s`v`nei fdljhi j }d`v d`v}b~`f ny`em`jh% xdi~i Lni~f~bkn`i
# C`}fd `v eilv`jh l~byjm >%777 v|yl~i ki}~iv b ~i}l`e vwlfi* Le}i
Wbv} `v levb dbki }b ]bkkp D`echi~‐v lhvd`w v}b~i% xdbvi 397
v|yl~i ki}~iv b ~i}l`e vwlfi it}ijmv bsi~ }xb eisiev* V}yl~} Xi`}+
qklj levb kbsim `j}b Le}i Wbv} `j Jbsikni~ >7<<*
@j }di vw~`jh b >7<>% Vljm~b x`ee ni bwij`jh l jix <87 v|yl~i
ki}~i v}b~i $`}v vifbjm `j Hi~kljp bj Wbv}v}~lvvi*
By}mbb~ n~ljmv ‖ Wilo Wi~cb~kljfi ljm ]di Jb~}d Clfi
]d`v l~il b mbxj}bxj Dlkny~h x`ee ni y~}di~ v}~ijh}dijim xdij
Wilo Wi~b~kljfi bwijv `}v >99 v|yl~i ki}~i v}b~i `j }di Wbv}v}+
~lvvvi ny`em`jh*
Bji b `}v fbkwi}`}b~v% ]di Jb~}d Clfi% x`ee ni bwij`jh l ><7
v|yl~i ki}~i vwlfi jb} l~ lxlp `j }di Dljvis`i~}ie m`v}~`f} bj
Wbv}v}~lvvi*
Ql~l Dbki ~`hd} jil~np
Dlkny~h v bji b }di epjfdw`jv b }di Vwl`j+nlvim @jm`}it H~byw‐v
lkn`}`byv Hi~klj itwljv`bj weljv* @j }di lee b >7<<% bji b }di
c~v} Ql~l Dbki v}b~iv bwijim bj H~bvvi Nei`fdij `j }di b~ki~
Bepkw # Dlmiv vwlfi*
Lm`mlv Jib ljm Vywi~m~p
Dlkny~h`ljv l~i jb mbyn} itf`}im lnby} }di ywfbk`jh bwij`jh b
lj Lni~f~bkn`i # C`}fd v}b~i ljm lj Lm`mlv Jib N~ljm v}b~i% lv
xiee lv }di fbk`jh b Vywi~m~p% xd`fd x`ee e`oix`vi ni klo`jh `}v
mbxj}bxj Dlkny~h miny} `j >7<>% x`}d l >37 v|yl~i ki}~i v}b~i
bj Híjvikl~o}wlvvvlhi*
^ij}v bsi~ }di wlv} miflmi
^ij}v `j Dlkny~h‐v niv} mbxj}bxj ~i}l`e ebfl}`bjv dlsi ~`vij np
l~byjm <8 ) bsi~ }di wlv} miflmi% ljm bj Vw`}lei~v}~lvvi jbx
~ljhi yw }b >47 iy~b wi~ v|yl~i ki}~i l kbj}d*
]di C~ijfd ~i}l`ei~ W~bkbm x`ee ni bwij`jh `}v vifbjm Dlkny~h
v}b~i bj Vw`}lei~v}~lvvi% xdi~i b}di~ ~i}l`ei~v levb welj }b bwij
v}b~iv*
]di lvd`bj aixieei~p ljm lffivvb~`iv ~i}l`ei~ Ie F~l} bwijim `}v
c~v} lhvd`w v}b~i `j Dlkny~h* ]di v}b~i dlv <77 v|yl~i ki}~iv
b ~i}l`e vwlfi ljm `v ebfl}im l} LNF+V}~lvvi% xd`fd `v l }bw eb+
fl}`bj*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 105/499
<79ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
><
Fbebhji% Ni~vdol bwijv vifbjm Hi~klj
lhvd`w v}b~i*
Vfd`emi~hlvvi% Fbebhji
FBEBHJI v Hi~kljp‐v by~}d el~hiv} f`}p ljm lffb~m`jh }b bcf`le
v}l}`v}`fv `v yjmi~hb`jh jb}`filnep vebxi~ mikbh~lwd`f fdljhi}dlj kljp b}di~ Hi~klj f`}`iv* ]dyv }di w~bwb~}`bj b }di wbwyel+
}`bj }dl} v bsi~ 39 `v l~ niebx }di lsi~lhi b~ Hi~kljp lv l xdbei*
]di f`}p‐v wbwyel}`bj v levb h~bx`jh*
Lffb~m`jh }b bcf`le v}l}`v}`fv% lv l} 6<v} Klp% >7<7 Fbebhji ~i+
hl`jim }di v}l}yv b ni`jh Hi~kljp‐v by~}d f`}p x`}d kb~i }dlj
l k`ee`bj `jdln`}lj}v ‖ <%777%>04 }b ni itlf}* Nb}d b }divi wdi+
jbkijl ‖ v}ilmp wbwyel}`bj h~bx}d ljm }di vebxi~ lh`jh ~l}i b
}di f`}p‐v wbwyel}`bj ‖ l~i l}}~`ny}lnei }b l v}ilmp `jyt b fbeeihi
v}ymij}v% abn }~l`jiiv% ljm pbyjh abn viioi~v% xdb oiiw }di lsi~+
lhi lhi mbxj ljm levb diew }b vxiee }di f`}p‐v wbwyel}`bj* ]di~i l~i
sl~`byv ~ilvbjv b~ }d`v*
V}l~}`jh l} }di Mbk $fl}dim~le% }di kbv} miv`~lnei ~i}l`e ebfl}`bjv
l~i byjm ni}xiij Dbdi V}~lvvi ljm Vfd`emi~hlvvi% lv xiee lv }b+
xl~m Jiykl~o}* ]di kbv} wbwyel~ ~i}l`e sijyi dlv lexlpv niij
Vfd`emi~hlvvi% ljm ~ikl`jv vb }bmlp% le}dbyhd b}di~ vdbww`jhv}~ii}v vyfd lv Id~ijv}~lvvi ljm N~i`}ij V}~lvvi l~i levb si~p
kyfd j mikljm np nb}d j}i~jl}`bjle ~i}l`e fdl`jv ljm fbjvyki~+
hbbmv ki~fdlj}v* Kbv} b }di f`}p‐v ~iv}ly~lj}v l~i ebfl}im bj
Xlee~lwel}q% ayv} `j ~bj} b }di Mbk% lv xiee lv bj wl~}v b Vfd`e+
mi~hlvvi* L} Jiykl~o} ljm }di lmab`j`jh K`}}iev}~lvvi `v l vywi~n
fbkki~f`le l~il*
Bsi~ }di wlv} miflmi% lsi~lhi wilo ~ij}v dlsi jf~ilvim np l~byjm
94 )* @j }di niv} ebfl}`bjv% lj 47 }b <>7 v|yl~i ki}~i v}b~i }dl} `v
fbjmyf`si }b ~i}l`e`jh jbx hbiv b~ yw }b >37 iy~b wi~ v|yl~i ki}+
~i* ]dyv Vfd`emi~hlvvi `v eivv itwijv`si }dlj Vfdlmbxv}~lvvi `j
Myvviemb~ $~ij}v yw }b >67 iy~b wi~ v|yl~i ki}~i? bjep }di kbv}
miv`~lnei ebfl}`bjv `j Kyj`fd% Dlkny~h ljm Ni~e`j fbv} kb~i*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 106/499
<73 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Jb~mviiDbdiV}~lvvi%Fbebhji
Ni~vdol Vfd`emi~hlvvi% Fbebhji
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 107/499
<78ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vfd`emi~hlvvi% Fbebhji
^ixi > Hb
Cbbm v}b~iv l~i `jf~ilv`jhep viio`jh kbmi~l}i v`qim vwlfiv `j
mbxj}bxj ebfl}`bjv }dl} bi~ h~il}i~ fbjsij`ijfi* ]d`v }~ijm
w~bkw}im ^ixi }b nih`j }iv}`jh by} `}v jix fbjfiw} b~ d`hdep
~i|yij}im ebfl}`bjv1 ^ixi }b Hb* Ebfl}im l} }di fb~ji~ b Dbdi
V}~lvvi ljm Vfd`emi~hlvvi j Fbebhji% }di <67 v|yl~i ki}~iv ixi
]b Hb v}b~i bi~v kb~i }dlj <%777 `}ikv b~ fyv}bki~v `j jiim b
l vjlfo b~ e`hd} kile* ^ixi `v jbx fbkwi}`jh x`}d KfMbjlem‐v%
V}l~nyfov ljm b}di~ lv} bbm wy~sipb~v b~ }di dil~}v% k`jmv ljmwlel}iv b fyv}bki~v xdb l~i w~ivvim b~ }`ki*
Ni~vdol bwijv vifbjm Hi~klj lhvd`w v}b~i
Ni~vdol $l kikni~ b }di @jm`}it H~byw bwijim `}v vifbjm v}b~i
`j Hi~kljp bj Fbebhji‐v Vfd`emi~hlvvi% `j l 377 v|yl~i ki}~i
vwe`} eisie vwlfi }dl} il}y~iv l eyk`jbyv lkn`ijfi* Bji b }di
kbv} lwwile`jh il}y~iv b }di v}b~i `v `}v helvv lflmiv% xd`fd l}
j`hd} ebbo e`oi bsi~v`qim vdbw x`jmbxv*
Iffb ~iwelfiv Fel~ov% Miv`hyle ~iwelfiv Iffb% ljm H`jl
]~`fb} ~iwelfiv Fbeebviyk
]di Mlj`vd vdbi ~i}l`ei~ Iffb ~ifij}ep ~iebfl}im }b l jix <47
v|yl~i ki}~i mbxj}bxj v}b~i l} N~i`}i V}~lvvi xdi~i `} }bbo bsi~
}di b~ki~ ebfl}`bj b }di N~`}`vd vdbi ~i}l`ei~ Fel~ov* ]di b~ki~
Iffb v}b~i% xd`fd xlv fbjv`mi~lnep el~hi~ $877 v|yl~i ki}~iv ljm
xlv `j }di ny`em`jh fbkweit l} Vfd`emi~hlvvi <79l% `v jbx ni`jh
eilvim np }di lvd`bj ~i}l`ei~ Miv`hyle*
L ix xiiov il~e`i~% H`jl ]~`fb}% l Vxim`vd feb}d`jh elnie }dl}‐v
fy~~ij}ep lee }di ~lhi% bwijim l v}b~i `j Fbebhji ljm `j vb mb`jh
`jlyhy~l}im `}v Hi~klj itwljv`bj w~bh~lk* ]di v}b~i `v ebfl}im
`j }di Vfd`emi~hlvvi vwlfi w~is`byvep bffyw`im np }di lvd`bj ~i+
}l`ei~ Fbeebviyk*
W~bkbm w~bwi~}p `j }di w`wie`ji
@} x`ee }loi }di hiji~le fbj}~lf}b~ Dbfd}`i l} eilv} yj}`e vykki~ }b
fbkwei}i }di ny`em`jh l} }di fb~ji~ b Vfd`emi~hlvvi ljm O~iyqhlv+
vi% xdi~i l by~+v}b~p bcfi ljm ~i}l`e fbkweit x`}d l~byjm <%477
v|yl~i ki}~iv b ~i}l`e vwlfi `v fy~~ij}ep ni`jh fbjv}~yf}im bj lj
l~byjm 3=7 v|yl~i ki}~i v`}i* ]di b~ki~ }ijlj}% W~bkbm% x`ee ni
kbs`jh nlfo `j}b }di ny`em`jh bjfi `} dlv niij fbkwei}im*
C`iekljj ny`emv `}viec l vywi~fij}i~
L ix mbb~v mbxj bj Vfd`emi~hlvvi% }di ipixil~ ~i}l`ei~ C`iekljj
x`ee ni kbs`jh `j}b `}v jix ny`em`jh np }di ijm b }di pil~* Lffb~+
m`jh }b C`iekljj% }di v`t+v}b~p ny`em`jh% xd`fd }di fbkwljp fleev l
―vywi~fij}i~%‛ x`ee dlsi 497 v|yl~i ki}~iv b yvlnei vwlfi*
Ivw~`} w~bwi~}p bj Dbdi V}~lvvi vbem
IW@ Xleolnby} vbem }di bcfi ljm ~i}l`e fbkweit l} Dbdi V}~lvvi
}b H~yjmsi~kóhij Olw`}leljelhihivieevfdl} b Llfdij* V`jfi }di
>778 fbjsi~v`bj% Ivw~`} dlv niij eilv`jh }di ny`em`jh‐v 877 v|yl~i
ki}~i ~i}l`e vwlfi*
K`}}iev}~lvvi bj }di kbsi
Fbebhji‐v K`}}iev}~lvvi xlv }di vfiji b }xb b}di~ w~ik`i~v* ]di
Vx`vv yjmi~hl~kij} ~i}l`ei~ Fle`ml bwijim }v c~v} Lynlmi v}b~i j
lj l~byjm 87 v|yl~i ki}~i vwlfi b~ki~ep eilvim np ]di Wlvdk`jl
Vdbw? ljm }di flvdki~i ~i}l`ei~ ^iwil} v`hjim l eilvi bj l kb~i
}dlj 677 v|yl~i ki}~i vwlfi j }di vlki ny`em`jh% l} K`}}iev}~lvvi
<% }dl} xlv b~ki~ep bffyw`im np }di lvd`bj ~i}l`ei~ ^bni~} Eip*
Fbkkl $l kikni~ b }di v*Be`si~ H~byw levb weljv }b bwij l >97
v|yl~i ki}~i v}b~i bj K`}}iev}~lvvi*
]di jix <97 v|yl~i ki}~i Nlvei~ v}b~i `j Fbebhji x`ee ni `knyim
x`}d }di n~ljm‐v ywml}im `klhi% }b xd`fd ijm }di v}b~i `v mifb+~l}im `j xl~k% vyn}ei fbeby~v* Cy~j`vd`jhv klmi b xd`}ixbbm% `j
vel}i h~lp% ljm klmi b n~bjqim helvv x`ee w~bs`mi l k`t}y~i b iei+
hljfi ljm helkby~*
Jlspnbb} ~beeim by} `}v jix vdbwc}}`jh fbjfiw} l} `}v jix Fbebhji
v}b~i% xd`fd bwijim `j Mifikni~ >7<<% e`oix`vi bj K`}}iev}~lvvi*
]di <>7 v|yl~i ki}~i vwlfi il}y~iv l k`t b felvv`f ljm kbmi~j
ieikij}v% vyfd lv Ei Fb~nyv`i~ l~kfdl`~v x`}d s`bei} ki}lee`f
~lkiv* ]di Vxl~bsvo` eyk`jl~`iv }dl} xi~i klmi ivwif`leep b~
Jlspnbb} l~i l ~ile ipi fl}fdi~*
Nlqll~ mi Fbebhji vbem }b lj `jsiv}b~
]di b~ki~ Nlqll~ mi Fbebhji l} K`}}iev}~lvvi `j Fbebhji xlv vbem
}b lj `jsiv}b~ np }di ~ile iv}l}i fbkwljp }dl} bxjim }di w~bwi~}p*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 108/499
<74 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Dbdi V}~lvvi% Fbebhji
Jlspnbb}K`}}iev}~lvvi%Fbebhji
]di l~byjm <9%777 v|yl~i ki}~i ny`em`jh dlv lj l~byjm 47 v|yl~i
ki}~i v}b~i~bj} bj K`}}iev}~lvvi% ljm lnby} l }d`~m b }di ny`e+
m`jh `v h`sij bsi~ }b ~i}l`e vwlfi* Nlqll~ mi Fbebhji xlv byjmim
`j <04< yjmi~ }di vbkixdl} yjx`iemp jlki I`jolyv+Lm~ivvi sbj
Xie}v}lm}+Cb~kl} $xb~em+felvv vdbww`jh sijyi* ]di ny`em`jh‐v
helvv+~bbim `jji~ fby~}pl~m lffbkkbml}im vbki 37 v}b~iv ljm
~iv}ly~lj}v*
Id~ijv}~lvvi `j h~il} mikljm
]di Miy}vfdi ]ieiobk v}b~i fleeim =7<7 bj Id~ijv}~lvvi `v }di
}ieifbk bwi~l}b~‐v vifbjm v}b~i $l}i~ Ni~e`j b~ xd`fd }di fbk+
wljp mif`mim }b ~bee by} `}v jix ~i}l`e fbjfiw}* ]di v}b~i `j }di
l~byjm >37 v|yl~i ki}~i vwlfi }dl} `} `v eilv`jh l} Id~ijv}~lvvi
xlv }di b~ki~ Hl~f`l ailjv v}b~i*
Dls`jh l`eim }b x`j }di dil~}v ljm k`jmv b fyv}bki~v j }v m`kep
e`} ljm jb`vp v}b~iv `j C~ljoy~}% Myvviemb~ ljm Bemijny~h% Ivw~`}
dlv ai}}`vbjim }d`v fbjfiw} ljm x`ee ni }iv}`jh by} }d~ii jix bjiv%
bji b xd`fd `v jbx bj s`ix `j Fbebhji l} Ivw~`}‐v Id~ijv}~lvvi
v}b~i% xd`fd `v e`hd}% fbjhij`le ljm jl}y~le* ]di v}b~i‐v dbkip l}+
kbvwdi~i `v kl`jep l}}~`ny}lnei }b `}v n~`fo xleev% i}dj`f+kb}`
fl~wi}`jh% lnyjmlj} yvi b xbbm% ljm }di fbjhij`le e`hd}`jh w~b+
s`mim np }di v}b~i‐v ~l}}lj elkwv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 109/499
<70ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Xlee~lccwel}q Fbebhji
I<77
]di l~byjm 4 k`ee`bj iy~b Misiebwkij} Wl~}ji~ LH ny`em`jh l} Id+
~ijv}~lvvi <77 $I<77 b~ vdb~} `v jil~ep fbkwei}i* Misiebwkij}
Wl~}ji~ fl~~`im by} }di w~baif} j }v flwlf`}p lv hiji~le fbj}~lf}b~
b~ l w~`sl}i jsiv}b~* Miv`hjim np L~fd`}io}ijnõ~b Vfd`ee`jh b Fb+
ebhji% I<77 x`ee il}y~i l~byjm ==7 v|yl~i ki}~iv b ~i}l`e vwlfi
bj }xb eisiev*
]di fbkki~f`le w~bwi~}p l} Id~ijv}~lvvi 69l+64 `v levb ni`jh ~i+
misiebwim% ljm bj fbkwei}`bj b }di fbjv}~yf}`bj xb~o }xb ~i}l`e
vwlfiv x`ee ni lsl`elnei }di~i*
B}di~ misiebwkij}v l} }bw ~i}l`e ebfl}`bjv
W~is`byvep% }di N~`}`vd ~i}l`ei~ Kbjvbbj Lffivvb~`qi bwijim `}v
}d`~m Fbebhji v}b~i `j }di lmalfij} <77 v|yl~i ki}~i vwlfi `j }di
vlki ny`em`jh% xdi~i `} }bbo bsi~ ~bk I+Weyv* Sbmlbji dlv jbx
bwijim l <47 v|yl~i ki}~i v}b~i bj N~i`}ij V}~lvvi `j }di b~ki~
Kbkkij aixieei~p v}b~i*
Ny}ei~v dlv eilvim l 9>7 v|yl~i ki}~i }d~ii+eisie v}b~i jit} mbb~
l} O~invhlvvi }dl} xlv w~is`byvep dbki }b Vw`ieoly ljm }dl} `v
vel}im }b bwij `j }di vw~`jh*
]di v}b~i b }di wb~fiel`j kljylf}y~i~ Ki`vvij dlv kbsim }b l
ebfl}`bj jil~ }di Mbk $fl}dim~le l} Xlee~lcwel}q% xdi~i Ki`vvij
}bbo bsi~ ~bk Fl~}`i~* V}l~nyfov dlv kbsim `j}b Ki`vvij‐v bem
vwlfi l} @j mi~ Dódei = l} }di fb~ji~ b Dbdi V}~lvvi ljm Vfd`e+
mi~hlvvi*
Dbee`v}i~ x`ee ni bwij`jh `}v c~v} Fbebhji v}b~i l} }di ^di`jfij}i~
klee% xd`fd `v bwi~l}im np IFI ljm `v ebfl}im `j Fbebhji"Xi`mij%
xdi~i Dbee`v}i~ }bbo bsi~ }di ywwi~ eisie b }di F#L v}b~i*
V}b~i ~ij}v l} }bw ebfl}`bjv `j }di fij}~i bc Fbebhji
Wi~ v|yl~i ki}~i ~ij}v b~ vklee v}b~iv vdlwi yw lv beebxv1 87 }b49 iy~b bj Jiykl~o}? <07 }b >37 iy~b bj Vfd`emi~hlvvi? <37 }b >>7
iy~b bj Dbdi V}~lvvi? ljm b~ }di nl~hl`j fbjvf`byv 99 }b 47 iy~b
bj N~i`}ij V}~lvvi b~ fbkwl~lnei vwlfiv% ljm yw }b 09 iy~b bj
Id~ijv}~lvvi b~ 47 }b <>7 v|yl~i ki}~i vwlfiv*
Ny} `jlvkyfd lv }di vywwep b lsl`elnei ~i}l`e vwlfiv `j Dlkny~h%
Kyj`fd ljm Ni~e`j `v vd~`jo`jh v}ilm`ep% eilm`jh ~i}l`ei~v l~i `jf+
~ilv`jhep ebbo`jh l} vwlfiv `j Fbebhji% lv }di bwij`jh b }di c~v}
H`jl ]~`fb} ljm ^iwil} nby}`|yiv ljm l Miy}vfdi ]ieiobk v}b~i
x`}d `}v jix =7<7 fbjfiw} vdbx*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 110/499
<<7 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
>>
C~ljocy~}% Ql~l Dbki ljm D#K Dbki bwijim
`j C~ljocy~}*
D#K Dbki Qi`e% C~ljocy~}
C^LJOCY^]% Hi~kljp‐v c}d el~hiv} f`}p% `v ebfl}im `j }di ^d`ji+Kl`j ~ih`bj% xdbvi |yle`}p b e`i `v s`~}yleep yjkl}fdim `j Hi~kl+
jp% klo`jh `} bji b }di fbyj}~p‐v kbv} miv`~lnei welfiv }b e`si ljm
xb~o* Xd`ei Ni~e`j `v fy~~ij}ep ~ljoim lv Hi~kljp‐v d`wwiv} f`}p%
C~ljoy~} `v fl}fd`jh yw lv} `j }d`v miwl~}kij} ljm `v nifbk`jh l
vw~`jhnbl~m b~ d`w v}b~i fbjfiw}v vyfd lv }dbvi iknbm`im np }di
v}b~iv b ywvflei j}i~jl}`bjle ~i}l`e fdl`jv e`oi Ql~l Dbki% A`kkp
Fdbb ljm Y~nlj By}c}}i~v* ]d`v wdijbkijbj `v levb m~`s`jh v}b~i
~ij}v ywxl~m*
Hbi}div}~lvvi ‖ l eyty~p vdbww`jh v}~ii}
Hbi}div}~lvvi `v l vdbww`jh Kiffl xdi~i fyv}bki~v bj }di ebbo+
by} b~ eyty~p hbbmv flj cjm ayv} lnby} ljp}d`jh }di`~ dil~} miv`~iv*S`~}yleep lee d`hd+ijm ~i}l`ei~v vyfd lv W~lml% Hyff` ljm Eby`v Sy`}+
}bj dlsi by}wbv}v bj }d`v v}~ii}* L} Hbi}div}~lvvi 8 L`hji~ bwijim
lj l~byjm <77 v|yl~i ki}~i v}b~i bj }di b~ki~ w~ik`viv b Sloob
HknD% xd`ei }di b~ki~ L`hji~ V}b~i xlv }loij bsi~ np }di C~ijfd
~i}l`ei~ Ebjhfdlkw* Dlfoi}} Ebjmbj levb dlv l ><9 v|yl~i ki}~i
lhvd`w v}b~i bj Hbi}div}~lvvi jit} mbb~ }b Jivw~ivvb*
Wb~vfdi Miv`hj ljm Xieeijv}ipj
Wb~vfdi Miv`hj bwijim l <97 v|yl~i ki}~i v}b~i `j Viw}ikni~ bj
H~bvvi Nbfoijdi`ki~ V}~lvvi* ]di alfoi} ~i}l`ei~ Xieeijv}ipj
bwijim l C~ljoy~} v}b~i bj ^bvvkl~o} my~`jh }di Fd~`v}klv
vilvbj `j }di b~ki~ Wle Q`ei~` vwlfi*
W~`kl~o }b bwij vifbjm C~ljocy~} v}b~i
W~`kl~o `v v}iww`jh yw }di wlfi b `}v Hi~klj itwljv`bj w~bh~lk%
ljm dlv jbx eilvim `}v c~v} v}b~i l} l }bw C~ljoy~} ebfl}`bj* Lf+
fb~m`jh }b yjfbjc~kim ~iwb~}v ~bk `jb~kim vby~fiv% }di @~`vd
m`vfbyj}i~ levb weljv }b bwij l C~ljoy~} v}b~i j }di b~ki~ Xbbe+
xb~}dv bj Qi`e% ljm x`ee ni `jlyhy~l}`jh }d`v l~byjm =%777 v|yl~i
ki}~i v}b~i `j }di lee b >7<>*
N~`h`}}i sbj Nbfd% Fle`ml% E`jyv ljm Kya`
L xdbei dbv} b ~i}l`ei~v dlv bwijim jix v}b~iv }dl} l~i `j}i~v+
wi~vim ni}xiij C~ljoy~}‐v fdb`fiv} ebfl}`bjv* Cb~ itlkwei N~`+
h`}}i sbj Nbfd bwijim l >77 v|yl~i ki}~i v}b~i bj C~`imijv}~lv+
vi% Fle`ml bwijim l jix <77 v|yl~i ki}~i v}b~i l} W`|ylm~b bj
V}i`jv}~lvvi% ljm E`jyv ljm Kya` ilfd bwijim l 697 v|yl~i ki}~i
v}b~i bj Ol`vi~v}~lvvi*
D`hd ~ij}v `j C~ljocy~}
]di ~bnyv} wy~fdlv`jh wbxi~ }dl} fdl~lf}i~`viv C~ljoy~} ljm }di
l}}ijmlj} d`hd wi~ v|yl~i ki}~i vleiv l~i m~`s`jh C~ljoy~} ~i}l`e
~ij}v }b lv d`hd lv >89 iy~b wi~ v|yl~i ki}~i l kbj}d b~ fdb`fi
ebfl}`bjv* Qi`e v bji b Hi~kljp‐v d`hdiv}+~ij} vdbww`jh v}~ii}v*
Vdbww`jh kleev `j C~ljocy~} hb`jh h~il} hyjv
^imisiebwkij} b }di Qi`ehlei~`i m`v}~`f} xlv ~ifij}ep fbkwei+
}im% }dyv klo`jh }di KpQi`e vdbww`jh klee l w`sb}le vdbww`jh mi+
v}`jl}`bj `j mbxj}bxj C~ljoy~}% v`jfi }di jit} w`bjii~`jh ~i}l`e
v}b~i x`ee i`}di~ vbbj ni bwij`jh }di~i b~ `v le~ilmp `j }di w`wi+
e`ji* Hi~kljp‐v el~hiv} vdbww`jh klee bwi~l}b~ dlv nihyj eilv`jh
vwlfi j }v jix w~iv}`h`byv C~ljoy~} klee% Vope`ji Welql% xd`fd `v
vel}im }b bwij `j >7<= ljm `v ebfl}im ni}xiij }di mbxj}bxj l~il
ljm }di C~ljoy~}i~ Kivvi }~lmi vdbx ljm fbjsij}`bj fij}~i* ]d`v
ebfl}`bj `v jb lff`mij}% v`jfi }di kbv} w~bk`jij} ~i}l`ei~v l~i bj
}di ebboby} b~ }i~~`cf v}b~i vwlfiv `j }di mbxj}bxj l~il‐v fdb`fi
ebfl}`bjv*
Kl`j+]lyjyv+Qij}~yk `j Vyeqnlfd xlv ~ifij}ep kbmi~j`qim ljm
itwljmim% ljm l}i~ }xb pil~v b fbjv}~yf}`bj }di klee‐v jix jb~}d
x`jh v jbx fbkwei}i* ]di bwij`jh b 87 jix v}b~iv n~`jhv }di }b}le
jykni~ b ~i}l`ei~v `j }di klee }b <87% ljm }di lmm`}`bj b <>%777
v|yl~i ki}~iv b ~i}l`e vwlfi n~`jhv }di klee‐v }b}le ~i}l`e vwlfi }b
0< 777 v|yl~i ki}~iv* ]di w~baif} wl~}ji~v IFI% MXV @jsiv}kij}v
ljm Miy}vfdi Iy~b Vdbw jsiv}im l~byjm 89 k`ee`bj iy~b j kbmi~+
j`q`jh ljm itwljm`jh }di klee*
]di klee‐v ljfdb~ }ijlj}v l~i jbx Hlei~`l Olydb% Wiio # Febw+
wijny~h Myvviemb~% Ol~v}lm}% N~iyj`jhi~% D#K% ljm Jix Pb~oi~%}di el}}i~ }xb b xd`fd itwljmim }di`~ vwlfi bj fbkwei}`bj b }di
~ikbmiee`jh w~baif}* ]di klee‐v jix }ijlj}v jfeymi Nijfd% Dleedy+
ni~% Alfo Xbevo`j% H+V}l~% Eis`v% Ivw~`} Kij% Hlj}% Flkwyv% Lwwei
ljm Dbee`v}i~* Dbxisi~% lv `v `}v xbj}% }di Lki~`flj sijmb~ x`ee jb}
ni bwij`jh yj}`e l xiio el}i~* Lffb~m`jh }b }di klee bwi~l}b~% IFI%
}di~i l~i fy~~ij}ep jb slfljf`iv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 111/499
<<<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Y~nljBy}}}i~v^bvvkl~o}%C~ljocy~}Dlfoi}} Hbi}div}~lvvi% C~ljocy~}
KpQi`e Vdbww`jh Fij}i~ Qi`e% C~ljocy~}
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 112/499
<<> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
>6
V}y}}hl~}% IFI `j vil~fd bc wl~o`jh eb}v
l} }di kl`j }~l`j v}l}`bj*
Vfdebvvwel}q bj }di Oój`hv}~lvvi% V}y}}hl~}
Piljvdleei Oój`hv}~lvvi% V}y}}hl~}
V]Y]]HL^]% }di flw`}le b }di Hi~klj v}l+
}i $Eljm b Nlmij+Xõ~}}ikni~h% dlv l wb+wyel}`bj b 377%777% `v Hi~kljp‐v v`t}d el~+
hiv} f`}p ljm fbkw~`viv }di fb~i b ^ih`bj
V}y}}hl~} $}di V}y}}hl~} ki}~bwbe`}lj ~ih`bj
xd`fd dlv l~byjm >%8 k`ee`bj `jdln`}lj}v*
Vbki <3%777 v|yl~i ki}~iv b ~i}l`e vwlfi
dlsi niij ~ij}im by} `j mbxj}bxj V}y}}hl~}
bsi~ }di wlv} <> kbj}dv* V}b~i ~ij}v l~i ~`+
v`jh myi }b }di lf} }dl} fdb`fi ebfl}`bjv `j
}di fij}~i b V}y}}hl~} l~i `j h~il} mikljm
ny} l~i dl~m }b fbki np*
V}y}}hl~}‐v kl`j vdbww`jh m`v}~`f} `v }dikb~i }dlj <%>77 ki}~i ebjh wimiv}~`lj qbji%
Oój`hv}~lvvi% xd`fd `v bji b Hi~kljp‐v
kbv} ~i|yij}im v}~ii}v ljm xijmv `}v xlp
~bk }di Dlyw}nldjdb $kl`j }~l`j v}l}`bj
}d~byhd Vfdebvvwel}q% ijm`jh l} X`ediekv+
nly* Klt`kyk v}b~i ~ij}v di~i dlsi ~`vij
bsi~ }di wlv} csi pil~v ~bk >67 }b >97 iy~b
wi~ v|yl~i ki}~i b~ vklee vwlfiv $yw }b >77
v|yl~i ki}~iv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 113/499
<<6ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
v*Be`si~Oój`hv}~lvvi%V}y}}hl~}
]bk ]l`eb~ Oój`hv}~lvvi% V}y}}hl~}
O~bjw~`jqnly% V}y}}hl~}
E`}}ei }ijljfp fdy~j `j Oój`hv}~lvvi
]di kbv} jb}ixb~}dp fdljhi bj Oój`hv}~lvvi bffy~~im l} }di ebxi~
ijm b }di v}~ii}% xdij Piljv Dleei }bbo bsi~ ~bk O # E ^ywwi~}*
]d`v fdljhi `v levb jb}ixb~}dp np s`~}yi b }di lf} }dl} l ~ih`bjle
~i}l`ei~ hb} }di jbm b~ }di 6%377 v|yl~i ki}~i vwlfi% xd`fd Piljv
Dleei dlv }y~jim `j}b lj itf`}`jh ljm `jjbsl}`si v}b~i*
v*Be`si~ ljm V}icljie ~iwelfi Lm`mlv ljm Wykl
~ivwif}`siep
L e`oix`vi v`hj`cflj} wdijbkijbj `v }di lf} }dl} v*Be`si~ ljm V}i+
ljie ~iwelfim Lm`mlv ljm Wykl ~ivwif}`siep* v*Be`si~ }bbo bsi~ }di
<%777 v|yl~i ki}~i Lm`mlv v}b~i `j Mifikni~ >7<7% ljm f~il}im
}di~i l jix fbjfiw} v}b~i b~kl} }dl} `v levb }di ~i}l`ei~‐v lhvd`w*
L e`i+v`qim mii~ `v w~bk`jij}ep il}y~im `j l vfiji miw`f}im bj }di
ywdbev}i~p b l Fdiv}i~ciem vbl% lebjh x`}d xd`}i+ny~j`vdim }~iiv%
x`em hiivi ljm lj bem kb}b~fpfei* V}iljie bwijim l 977 v|yl~i
ki}~i v}b~i `j el}i >7<7 `j }di b~ki~ Wykl v}b~i*
Mbyhelv vxlwv vwlfiv x`}d D#K
@j }di vw~`jh b >7<<% D#K }bbo bsi~ }di b~ki~ Wl~õki~`i Mbyh+
elv v}b~i jit} mbb~ }b v*Be`si~% xd`ei bj }di b}di~ v`mi bV}`c}v}~lvvi
Mbyhelv kbsim `j}b l vwlfi }dl} xlv b~ki~ep eilvim np D#K ljm
nib~i }dl} np Hlw*
B}di~ jix l~~`slev `jfeymi ]leep Xi`ae ljm W~bkbm% ilfd b xd`fd dlv
eilvim wl~} b }di b~ki~ ]lfo vdbi v}b~i* ^i}l`e vwlfi mikljm ljm
~ij} l~i fy~~ij}ep v}lnei ljm e`}}ei `jf~ilvi `j i`}di~ sl~`lnei dlv
niij bnvi~sim* Vwlfi bj Oój`hv}~lvvi flj ni eilvim yw }b }xb pi+
l~v w~`b~ }b fbkwei}`bj b }di ~ieislj} ny`em`jh*
@j Cin~yl~p >7<<% ]bk ]lpeb~ bwijim l 697 v|yl~i ki}~i lhvd`w
v}b~i bj Oój`hvv}~lvvi }dl} xlv b~ki~ep eilvim np Vlvfd*
Kl~`}dà # C~ljèb`v H`~nlym ‖ jix l~~`slev bj Flexi~
V}~lvvi
Flexi~ V}~lvvi ~yjv wl~leeie }b Oój`hv}~lvvi ni}xiij Oei`ji~
Vfdebvvwel}q ljm ^b}inõdewel}q ljm ~yjv `j}b O`ijiv}~lvvi ljm
O~bjw~`jqv}~lvvi*
]di Wl~`v+nlvim lvd`bj dbyvi Kl~`}dà # C~ljèb`v H`~nlym x`ee ni
bwij`jh `}v c~v} Hi~klj v}b~i `j Aljyl~p >7<> `j l >77 v|yl~i ki}+
~i vwlfi bj Flexi~v}~lvvi% xdi~i Eymx`h ^i`}i~ ljm }di fbvki}`fv
ljm xieejivv w~bmyf} ~i}l`ei~ Ayv} Wy~i dlsi levb ~ifij}ep bwijim
v}b~iv*
O~bjw~`jqnly ‖ l fbjjif}`jh e`jo ni}xiij V}`c}v}~lvvi
ljm Kl~o}wel}q
Fbkwei}`bj b }di jix ny`em`jhv X`jmbx‐v% O~bjw~`jqnly 3 ljm
NõT% lebjh x`}d }di ~ijbsl}`bj b O~bjw~`jqnly 4% jbx `j}ih~l}i }d`v
ij}`~i l~il x`}d V}`}v}~lvvi ljm Kl~o}wel}q* L fbjv`mi~lnei jyk+
ni~ b jix v}b~iv dlsi bwijim di~i $ny} lv `j }di wlv}% x`}dby} ljp
b}di~ jix l~~`slev `j }di mbxj}bxj l~il1 ^ijà Eiql~m% Klt Kl~l%
C~ljobj`l Alhm% }di jix hby~ki} bbm ikwb~`yk Nódk% N~ii% Eis`‐v%
Klt # Fb*% V}~ijivvi Neyi% ]dbklv Vlnb ljm Nbvi*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 114/499
<<= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]diJb~}dClfiEly}ijvfdelhi~"O~bjijv}~lvvi%V}y}}hl~}
Vfdyev}~lvvi ‖ Hi~kljp‐v ~v} wimiv}~`lj qbji
Vfdyev}~lvvi% xd`fd ~yjv ~bk Oój`hv}~lvvi }b Kl~o}wel}q $ljm `v
levb ojbxj lv C~ivvhlvvi% xlv Hi~kljp‐v c~v} wimiv}~`lj qbji
ywbj `}v fbjv}~yf}`bj `j <096% ljm il}y~iv lvd`bj% lffivvb~p% ljm
fieewdbji v}b~iv% lv xiee lv jyki~byv nloi~`iv% @kn`vvi $vjlfo eb+
fleiv% ljm lv} bbm ~iv}ly~lj}v* @j Kl~fd% ]lkl~`v vdbiv bwijim l
v}b~i bj Vfdyev}~lvvi jil~ Kl~o}wel}q `j }di ebfl}`bj b }di b~ki~
nloi~p fdl`j v}b~i Nlfoxi~o*
By}mbb~ by}}}i~v fbki }b V}y}}hl~}
]di by}mbb~ by}c}}i~ Klkky} bwijim l >97 v|yl~i ki}~i v}b~i l}
Wbv}|yl~}`i~* @j Lyhyv}% ]di Jb~}d lfi bwijim l jix =07 v|yl~iki}~i lhvd`w v}b~i% e`oix`vi l} Wbv}|yl~}`i~% l} }di fb~ji~ b Ely+
}ijvfdelhi~ ljm O~bjijv}~lvvi* ]di by}mbb~ feb}d`jh ~i}l`ei~ Jl+
wlw`a~` bwijim l <87 v|yl~i ki}~i v}b~i bj O`~fdv}~lvvi `j Jbsik+
ni~ >7<<*
N~iyj`jhi~ }b hb `} lebji bj Ol~evwel}q
$np Mlhkl~ Eljhi)
]di y~nlj ~imisiebwkij} w~baif} b~ Ol~evwel}q `j mbxj}bxj V}y}}+
hl~} x`ee ijm yw ebbo`jh m`i~ij} ~bk xdl} xlv b~`h`jleep weljjim*
]di l~il x`ee ni misiebwim np }di N~iyj`jhi~ miwl~}kij} v}b~i
fdl`j% x`}dby} }di v}l}i b Nlmij+Xõ~}}ikni~h* @j itfdljhi% Nl+
mij+Xõ~}}ikni~h x`ee ~ij} >7%777 v|yl~i ki}~iv b bcfi vwlfi `j}di jix ny`em`jh*
]dyv }di }yh b xl~ fbjfi~j`jh }di vb fleeim Ml S`jf` y~nlj ~imi+
siebwkij} w~baif} b~ }di l~il ni}xiij Ol~evwel}q ljm Kl~o}wel}q
dlv fbki }b lj ijm ljm x`}d `} }di ijs`vlhim ab`j} sij}y~i ni}xiij
N~iyj`jhi~ ljm }di v}l}i $Eljm b Nlmij+Xõ~}}ikni~h*
]di jix Nlmij+Xõ~}}ikni~h lmk`j`v}~l}`bj mif`mim lhl`jv} fbj+
v}~yf}`jh l k`j`v}~p ny`em`jh `j mbxj}bxj V}y}}hl~} bj }di h~byjmv
}dl} }di dbwim+b~ vls`jhv m`m jb} lwwil~ }b ni ~ile`v}`f* Levb }di
x`jm xlv }loij by} b }di w~baif}‐v vl`ev np m`vlh~iikij}v lkbjh
f`}p fbyjf`e kikni~v fbjfi~j`jh }di vfbwi b }di w~baif} lv l xdb+
ei* Jbx }dl} }di myv} dlv vi}}eim% }di fbjvijvyv `v }dl} }di N~iyj`j+
hi~ miwl~}kij} v}b~i fdl`j x`ee wy~fdlvi }di ji`hdnby~`jh ny`em`jh
fbkweit l} Mb~b}diijv}~lvvi 3 ~bk }di v}l}i b Nlmij+Xõ~}}ik+
ni~h* ]di V}l}i Lvviknep‐v cjljfi ljm nyv`jivv fbkk`}}ii dlv
lww~bsim }di vlei b }d`v ny`em`jh fbkweit% xd`fd `v v}`ee ni`jh yvim
np }di Nlmij+Xõ~}}ikni~h K`j`v}~p b }di @j}i~`b~* Lffb~m`jh }b
}di jixvwlwi~ V}y}}hl~}i~ Qi`}yjh% N~iyj`jhi~ x`ee ni wlp`jh >3*9
k`ee`bj iy~b $}di w~bwi~}p‐v kl~oi} sleyi b~ }di 6%077 ki}~iv l~il*
]di vlei xlv fbjfeymim nib~i }di eljm+}~ljvi~ }lt `jf~ilvi xij}
`j}b iif} `j Jbsikni~ >7<<* N~iyj`jhi~ weljv }b ywh~lmi }di l~il
l~byjm `}v lhvd`w v}b~i bj Kl~o}wel}q ljm itwljm `} np 69%777
v|yl~i ki}~iv% x`}d l s`ix }b v}~ijh}dij`jh }di v}b~i‐v wbv`}`bj s`v+ç+s`v }di IFC klee }dl} `v }b ni ny`e} nid`jm }di kl`j }~l`j v}l}`bj*
IFI `j vil~fd bc l wl~o`jh eb} l} }di kl`j }~l`j v}l}`bj
$np Objv}lj}`j Vfdxl~q)
Nldj LH `v jb} }di bjep welpi~ }dl}‐v ~ilmp }b o`fo b `}v V}y}}hl~} ><
w~baif}% v`jfi }d~ii b}di~ misiebwi~v x`ee levb ni vi}}`jh }di`~ nyee+
mbqi~v `j kb}`bj bsi~ }di jit} <> kbj}dv nid`jm }di Dlyw}nldjdb
$kl`j }~l`j v}l}`bj* Dbxisi~% }di b~`h`jle weljv dlsi niij le}i~im
vbkixdl}*
]di jix kyj`f`wle e`n~l~p x`ee v}`ee ni }di mbk`jlj} v}~yf}y~i bj
xdl} `v jbx l el~hi slflj} eb} nid`jm }di }~l`j v}l}`bj* Ny} }dil~byjm =7 ki}~i d`hd e`n~l~p x`ee filvi }b ni }di vbei v}~yf}y~i `j
>7<=% xdij l d`hd+~`vi ny`em`jh }dl} `v }leei~ }dlj }di e`n~l~p `v fbj+
v}~yf}im bj }di v`}i*
]di h~lp fyni x`ee dlsi jix ji`hdnby~v bj }xb v`miv% }di c~v} b
}dik ni`jh Vwl~olvvijlolmik`i% xd`fd x`ee lmab`j }di fy~~ij} Elj+
mivnljo $ENNX bcfi fbkweit* Vwl~olvvijsi~nljm $VS weljv }b
`jsiv} 47 k`ee`bj iy~b `j l jix }~l`j`jh fij}~i `j }di jil~ y}y~i*
]di Dlkny~h+nlvim dbem`jh fbkwljp IFI $B}}b H~byw ljm }di
ny`em`jh fbj}~lf}b~v V}~lnlh ljm Nlpi~`vfdi Dlyvnly l~i dlkki+
~`jh by} }di cjle mi}l`ev b~ l =6%777 v|yl~i ki}~i vdbww`jh klee
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 115/499
<<9ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
N~iyj`jhi~Jiynlyw~baio}%V}y}}hl~}
Weljjim IFI vdbww`jh fij}i~% V}y}}hl~}
}dl} x`ee ni ny`e} bj }di l~ v`mi b }di e`n~l~p* Bcfiv ljm lwl~}+
kij}v x`ee ni ny`e} lnbsi }di klee% lv x`ee l db}ie }dl} x`ee lfi Di`e+
n~bjji~ V}~lvvi*
Fdljhiv dlsi niij klmi `j }di }~`wl~}`}i IFI fbkweit* ]di jyk+
ni~ b lwl~}kij}v dlv niij ~imyfim ~bk =97 }b =<8% le}dbyhd }di
=6%<77 v|yl~i ki}~iv b bb~ vwlfi x`ee ~ikl`j ―itlf}ep }di vlki%‛
lffb~m`jh }b IFI w~baif} kljlhi~ Aó~h Xihi% xdb `jm`fl}im }dl} }di
jykni~ b by~ ljm csi ~bbk lwl~}kij}v dlv niij `jf~ilvim x`}d}di l`k b l}}~lf}`jh kb~i lk`e`iv }b }di l~il* ―]dip x`ee micj`}iep
~ikl`j ~ij}le yj`}v%‛ vl`m K~* Xihi*
]di jykni~ b wl~o`jh vwlfiv dlv iki~him lv l v}`fo`jh wb`j} b~
}di klee wb~}`bj b }di fbkweit% xd`fd x`ee dlsi l~byjm >77 v}b~iv*
IFI dlm `j}ijmim }b fbjv}~yf} >%977 wl~o`jh vwlfiv% l welj lml+
klj}ep bwwbvim np }di f`}p fbyjf`e% xd`fd ye}`kl}iep hlsi }di hb+
ldilm b~ bjep <%347 vwlfiv* B }divi% l~byjm 977 x`ee ni ~ivi~sim
b~ }di lwl~}kij}v ljm b}di~ yviv* Ny} yjb~}yjl}iep% dls`jh bjep
l~byjm <%<77 wl~o`jh vwlfiv fbyem ni mi}~`kij}le }b }di klee*
]di itlf} jykni~ b wl~o`jh vwlfiv }dl} x`ee ni lsl`elnei xdij }di
klee bwijv% ayv} nib~i }di eyf~l}`si Fd~`v}klv vilvbj `j >7<=% `vfy~~ij}ep yjfi~}l`j* Dbxisi~ l v}l~} ml}i b~ }di jix fbkki~f`le
l~il dlv niij vi}*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 116/499
<<3 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
>=
Myvviemb~c% Lni~f~bkn`i # C`}fd ‖ bji dyjm~im
klei clvd`bj kbmiev bj Oój`hvleeii*
L#C bwij`jh Oój`hvleeii% Mõvviemb~c VisijvOój`hvleeii%Mõvviemb~c
MYVVIEMB^C% }di flw`}le b }di v}l}i $Eljm b Jb~}d d`ji+Xiv}+wdle`l ljm Hi~kljp‐v visij}d el~hiv} f`}p% v ebfl}im j }di dil~} b
}di ^d`ji+^yd~ fbjy~nl}`bj* Lv l fij}~leep ebfl}im Iy~bwilj ifb+
jbk`f fij}~i% Myvviemb~% lebjh x`}d C~ljoy~}% Ni~e`j% Dlkny~h
ljm Kyj`fd fbyj}v lv bji b Hi~kljp‐v csi kbv} `kwb~}lj} ljm
~bnyv} ifbjbk`f% nyv`jivv% }~ljvwb~}% fye}y~le ljm wbe`}`fle fij+
}~iv? }dip l~i ojbxj lv }di ―N`h C`si*‛
Myvviemb~ `v }di kbv} `kwb~}lj} Hi~klj ij}~p+eisie kl~oi} $l+
}i~ Ni~e`j b~ `j}i~jl}`bjle ~i}l`e fdl`jv* @j jb b}di~ Hi~klj f`}p
b }d`v v`qi mb kb~i c~v} ljm vifbjm `j}i~jl}`bjle ~i}l`e n~ljfdiv
bwij }di`~ mbb~v* Itlkweiv `j Myvviemb~ `jfeymi Lni~f~bkn`i #
C`}fd% N~`bj`% Vy`} Vywwep% Eb}}yvvi% Ei]ljjiy~% 8 Cb~ Lee Kljo`jm%^`s`ä~l Kl`vbj ljm K`fdlie Ob~v* Myvviemb~‐v eilm`jh wbv`}`bj lv
Hi~kljp‐v lvd`bj flw`}le `v feil~ep l}}iv}im }b np }di w~ivijfi
b }divi jix n~ljm ~i}l`ei~v* ]dljov }b Myvviemb~‐v m`v}`jf}`si
ebfl}`bj% }di f`}p bi~v `j}i~jl}`bjle ~i}l`ei~v lj bw}`kle ~lki+
xb~o b~ itwljv`bj% j el~hi kilvy~i }dljov }b }di ~bnyv} dile}d b
Myvviemb~‐v ifbjbkp% lv is`mijfim np `}v d`hd wy~fdlv`jh wbxi~
ljm itfieeij} ~i}l`e vleiv }b ~i}l`e wy~fdlv`jh wbxi~ ~l}`b*
Lni~f~bkn`i # C`}fd ‖ <77 klei clvd`bj kbmiev bj Oój`h+
vleeii
Lni~f~bkn`i # C`}fd bwijim `}v c~v} Hi~klj lhvd`w v}b~i bj <
Mifikni~ l} Oój`hvleeii <8 `j l by~+eisie >%977 v|yl~i ki}~i
vwlfi }dl} xlv b~ki~ep dbki }b DpwbSi~i`jvnljo* L xiio nib+~i }di v}b~i‐v bcf`le bwij`jh% Lni~f~bkn`i # C`}fd wyne`f`qim }di
isij} np wl~lm`jh <77 dle+jloim klei lvd`bj kbmiev bj Oój`hv+
leeii* Lni~f~bkn`i # C`}fd `v ~iwb~}im }b dlsi `jsiv}im >9 k`ee`bj
iy~b `j }di jix v}b~i*
N~`bj` ij}i~v }di Hi~klj kl~oi} ljm K`fdlie Ob~v }loiv
bsi~ l Fles`j Oei`j v}b~i
]di @}le`lj lvd`bj ~i}l`ei~ N~`bj` o`foim b `}v Hi~klj itwljv`bj
w~bh~lk np bwij`jh `}v c~v} v}b~i `j Myvviemb~% xdi~i N~`bj` }bbo
bsi~ l 677 v|yl~i ki}~i vwlfi b~ki~ep eilvim np ^ijà Eiql~m*
Jit} mbb~ }di bwij`jh b l K`fdie Ob~v v}b~i xlv ljb}di~ jb}lnei
isij}* K`fdie Ob~v bwijim xdl} `v jbx `}v vifbjm Hi~klj lh+
vd`w v}b~i `j lj l~byjm =37 v|yl~i ki}~i vwlfi }dl} xlv b~ki~ep
l Fles`j Oei`j v}b~i*
Oó+Hlei~`i ljm Visijv ~is`}le`vim
]di `jf~ilv`jh lwwile }b vdbwwi~v b Myvviemb~‐v mbxj}bxj l~il
`v jb} ebv} bj `}v vdbww`jh klee bwi~l}b~v* ]di Oó+Hlei~`i ljm Vi+
sijv kleev bj Oój`hvleeii xi~i ~ijbsl}im `j >7<<* Vl}y~j klvv`+
siep itwljmim }v vwlfi l} Visijv% xd`fd } jbx ~ii~v }b lv ―Dbki
b Vl}y~j*‛ Oó+Hlei~`i `v jbx dbki }b Alflm`% L`hei% Xieeijmb~%
]dbklv Vlnb ljm b}di~ eilm`jh ~i}l`ei~v x`}d itf`}`jh vdbw fbj+
fiw}v*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 117/499
<<8ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Wd`e`ww Wei`j x`}d kbmiev
Wd`e`ww Wei`j
Wd`e`ww Wei`j bwijim d`v ~v} Hi~klj v}b~i bj
Oój`hvleeii
Wd`e`ww Wei`j bwijim d`v c~v} Hi~klj v}b~i bj Oój`hvleeii `j }di
~ifij}ep `jlyhy~l}im Visijv vdbww`jh klee `j Myvviemb~* ]di >67
v|yl~i ki}~i vwe`} eisie v}b~i `v miv`hjim `j felvv`f Wei`j v}pei*
B}di~ jb}ixb~}dp fdljhiv `j Myvviemb~‐v Visijv klee bj Oój`h+
vleeii lwl~} ~bk }di v}~yf}y~le le}i~l}`bjv `jfeymi l ~islkwim
}ijlj} v}~yf}y~i* L} }di ij}~ljfi }b }di klee% Wd`e`ww Wei`j bwi+
jim l vwe`}+eisie Miv`hyle v}b~i `j l b~ki~ ABBW, vdbw* Ikwb~`b
L~klj` `v ljb}di~ jix l~~`sle% dls`jh }loij bsi~ ~bk V}~ijivvi*
]di @}le`lj ~i}l`ei~ Jlwlw`a~` bwijim l lhvd`w v}b~i `j }di b~ki~
]bm—v*
Yj}i~i Oó jix x`}d Ql~l Dbki # S`f}b~`jbt
L oip isij} b~ }di vdbww`jh v}~ii} Oój`hvleeii% xdbvi ebxi~ ~i+
lfdiv jil~ }di kl`j }~l`j v}l}`bj }ijm }b ~ifi`si e`}}ei l}}ij}`bj
~bk fyv}bki~v% xlv }di bwij`jh b Ql~l Dbki ljm S`f}b~`jbt bj}d`v wl~} b }di v}~ii}*
@j >7<<% Ql~l Dbki bwijim `}v }d`~m Hi~klj v}b~i l} Oój`hvleeii
93% xd`ei }di dbki lffivvb~`iv ~i}l`ei~ @jm`}it `jlyhy~l}im l jix
9<7 v|yl~i ki}~i v}b~i `j }di b~ki~ Hib~hiv ^ifd vwlfi*
Jit} mbb~ }b Ql~l Dbki }di Vx`vv ~i}l`ei~ S`f}b~`jbt bwijim l }d+
~ii+eisie <%777 v|yl~i ki}~i lhvd`w v}b~i }dl} fl~~`iv isi~p}d`jh
~bk oj`siv }b mbxj alfoi}v*
]bw v}b~i ~ij}v `j Myvviemb~ fy~~ij}ep ~ljhi yw }b >67 iy~b wi~
v|yl~i ki}~i% xd`fd v }di hb`jh ~l}i bj Oój`hvleeii* Fbkwijvl}b+
~p wlpkij}v l~i lj isi~pmlp wdijbkijbj di~i lv xiee*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 118/499
<<4 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Cy}y~i W~`kl~o ebfl}`bj Vfdlmbxv}~lvvi Mõvviemb~c
Oó+Nbhij Mõvviemb~c
N~iyj`jhi~ `v nlfo
@j el}i Viw}ikni~% }di d`hd+ijm miwl~}kij} v}b~i N~iyj`jhi~ hi+
ji~l}im fbjv`mi~lnei itf`}ikij} x`}d }di ljjbyjfikij} }dl} }di
v}b~i x`ee ni ~i}y~j`jh }b Myvviemb~ lv }di kl`j }ijlj} l} }di Oó+
Nbhij ny`em`jh% xd`fd xlv miv`hjim np Mlj`ie E`nivo`jm ljm xdi+
~i }di V}y}}hl~}+nlvim fbkwljp x`ee ni bwij`jh l <9%777 v|yl~i
ki}~i eyty~p miwl~}kij} v}b~i* N~iyj`jhi~‐v V}y}}hl~} lhvd`w
v}b~i fl~~`iv n~ljmv vyfd lv M`b~% Kl~f Alfbnv% Mbefi # Hlnnl+jl% Lo~`v% V}ieel KfFl~}jip% Fdebà ljm Cijm`* ]di~i `v levb }leo b
N~iyj`jhi~ bwij`jh l >%977 v|yl~i ki}~i vdbi miwl~}kij}* B}di~
~i}l`ei~v }dl} dlsi itw~ivvim lj `j}i~iv} `j ~ij}`jh vwlfi `j }di
Oó+Nbhij ny`em`jh jfeymi Lwwei% N~yjieeb Fyf`jiee` ljm Dbee`v}i~*
W~`kl~o }b `jsiv} 47 k`ee`bj iy~b
W~`kl~o x`ee ni bwij`jh l by~+eisie 3%977 v|yl~i ki}~i v}b~i l}
Vfdlmbxv}~lvvi 93 ‖ ny} jb} yj}`e }di vw~`jh b >7<6 ‖ `j l v`t+
v}b~p ny`em`jh }dl} `v l ix v}iwv lxlp ~bk }di weljjim Oó+Nbhij
@@ ny`em`jh*
S`~}yleep jb}d`jh dlv niij mbji b~ pil~v x`}d }di >%>77 v|yl~i
ki}~i v`}i b }di b~ki~ Lfdijnlfddlyv% b~ xd`fd }di c~v} w~b+ aif} iee }d~byhd l}i~ }di ny`em`jh xlv }b~j mbxj* L}i~xl~m% jb}+
d`jh dlwwijim ljm }di~i xlv jb `j}i~iv} `j misiebw`jh }di v`}i*
Kljp vlx }d`v lv l s`v`nei v`hj b }di vywwbvim mi}i~`b~l}`bj b
}di vdbww`jh v}~ii} Vfdlmbxv}~lvvi% xdbvi v}b~iv xi~i dl~m d`}
np }di jyki~byv fbjv}~yf}`bj w~baif}v }dl} xi~i ni`jh ~ile`vim bj
}di v}~ii}* Ny} jbx Misiebwkij} Wl~}ji~ weljv }b fbjv}~yf} lj 47
k`ee`bj iy~b ny`em`jh bj }di v`}i*
S`f}b~`jbt Mõvviemb~c
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 119/499
<<0ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
S`f}b~`jbt Oój`hvleeii Mõvviemb~c
Yw ljm fbk`jh ebfl}`bjv
Yw ljm fbk`jh ebfl}`bjv l~i }b ni byjm `j }di l~il l~byjm H~l+
nijv}~lvvi% xd`fd `v fy~~ij}ep l wbwyel~ l~il b~ fyv}bk`qim ljm
lslj}+hl~mi vdbwc}}`jh fbjfiw}v* ]di lmslj}lhiv b }d`v l~il l~i
`}v w~bt`k`}p }b v}b~iv }dl} viee `jjbsl}`si lvd`bjv% lv xiee lv }di
~iel}`siep ebx ~ij}v* Jix l~~`slev di~i `jfeymi 8 Cb~ Lee Kljo`jm%
Ei]ljjiy~ ljm Eb}}yvvi* Mivw`}i bjhb`jh fbjv}~yf}`bj xb~o bj
}di Xid~dldj Y+Nldj $vynxlp e`ji% W~`kl~o% Vwb~} Vfdifo ljm
Vwb~}l~ijl x`ee yjmbyn}imep lf} lv l wbxi~ye ljm vyv}l`jim fyv+}bki~ klhji} bj }di ilv}i~j v}~i}fd b Vfdlmbxv}~lvvi* H`jl ]~`+
fb} ~ifij}ep miny}im `j Myvviemb~ x`}d }xb v}b~iv% bji bj Ce`jhi~
V}~lvvi ljm }di b}di~ bj Vfdlmbxv}~lvvi* ]di l~il l~byjm Fl~ev+
wel}q v isbes`jh j}b l vdbww`jh m`v}~`f} x`}d m`v}`jf}`si v}b~iv ljm
`v }dyv l}}~lf}`jh `j}i~jl}`bjle ~i}l`ei~v*
Lm`mlv ljm Nij}b Nbt
Lm`mlv x`ee ni bwij`jh l 677 v|yl~i ki}~i fbjfiw} v}b~i `j }di
vw~`jh bj Ce`jhi~v}~lvvi j Myvviemb~‐v bem }bxj% xd`fd lebjh x`}d
Oój`hvleeii ljm Vfdlmbxv}~lvvi `v levb l xiee ~i|yij}im mbxj+
}bxj Myvviemb~ vdbww`jh m`v}~`f}* ]di vwlfi xlv b~ki~ep eilvim
np }di lv}+bbm fdl`j Jb~mvii*
E`oix`vi j Myvviemb~‐v bem }bxj% bj Ni~hi~ V}~lvvi% }di Alwljivi
~iv}ly~lj} Nij}b Nbt bwijim `}v }d`~m Hi~klj n~ljfd `j }di lee
b >7<<% dls`jh w~is`byvep bwijim il}i~`iv j Kyj`fd ljm Fbebhji*
Nij}b Nbt }bbo bsi~ }di 697 v|yl~i ki}~i vwlfi b~ki~ep eilvim
np }di n~ilolv} ~iv}ly~lj} Ei Wl`j \yb}`m`ij*
Dykl+I`jolycvwl~o klee `j Jiyvv ~inb~j lv ^di`jwl~o
Fij}~i
IFI dlv fbkwei}im ~ijbsl}`bj b }di b~ki~ Dykl I`jolyvwl~o
klee `j Jiyvv% xd`fd dlv niij ~ijlkim ^di`jwl~o Fij}~i* ]di
~ikbmieeim klee x`ee bwij l}i~ 67 kbj}dv b fbjv}~yf}`bj* ]di
}d~ii+eisie% 68%777 v|yl~i ki}~i klee fbj}l`jv <=7 v}b~iv% fliv%
~iv}ly~lj}v ljm vi~s`fi nyv`jivv ljm dlv kb~i }dlj <%377 wl~o`jh
vwlfiv* ]di klee‐v jix ljfdb~ }ijlj}v `j }di lvd`bj mbkl`j `j+
feymi F#L% D#K% Ivw~`} ljm Dbee`v}i~* ^ile% Vl}y~j ljm W#F Myv+
viemb~ dlm le~ilmp bwijim }di`~ v}b~iv `j Cin~yl~p >7<7 my~`jh
}di c~v} fbjv}~yf}`bj wdlvi* ]di ~ijbsl}`bj fbv}v l~byjm 06 k`e+
e`bj iy~b*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 120/499
<>7 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
>9
Mb~}kyjm x`}d lj itf`}`jh ly}ykj }b
ebbo nlfo bj*
]d`i~+Hlei~`i Mb~}kyjm
MB^]KYJM% xd`fd `v ebfl}im `j }di v}l}i b Jb~}d ^d`ji+Xiv}+
wdle`l% `v }di nyv`jivv ljm fbkki~f`le fij}~i b Xiv}wdle`l*X`}d l wbwyel}`bj b l~byjm 947%777 `v `} }di el~hiv} f`}p `j }d`v
vif}`bj b }di v}l}i ljm `j }di ^yd~ ~ih`bj*
Mb~}kyjm xlv bjfi }di fij}~i b Hi~klj dilsp `jmyv}~p% xdi~i
bsi~ <77%777 abnv dlsi niij ebv} bsi~ }di wlv} miflmiv*
L fbkki~f`le ~ijl`vvljfi `j Mb~}kyjm
]di kbv} vle`ij} fdljhi `j Mb~}kyjm flj ni viij `j }di ~i}l`e
vif}b~* ]di lmsij} b ]d`i~ Hlei~`i ljm Eijv`jh Fl~ài l~i }di niv}
ojbxj b l jykni~ b yjmi~}lo`jhv }dl} dlsi fdljhim }di lfi b
Mb~}kyjm‐v mbxj}bxj l~il*
Mb~}kyjm‐v mbxj}bxj l~il `v v}`ee xiee ~i|yij}im% le}dbyhd }di
f`}p dlv ~ifij}ep isbesim `j}b l si~`}lnei ~i}l`e ki}~bwbe`v }dl}
kljp vdbwwi~v ~bk }di vy~~byjm`jh l~ilv s`v`} bj nb}d xiio+
mlpv ljm xiioijmv*
Mb~}kyjm‐v }bw ~i}l`e ebfl}`bjv
Mb~}kyjm‐v mbxj}bxj ~i}l`e nyv`jivviv hiji~l}im vleiv lkbyj+
}`jh }b 6%> n`ee`bj iy~b `j >7<7* ]di f`}p‐v }bw ~i}l`e ebfl}`bjv fbj+
}l`j jyki~byv d`hd+fle`n~i v}b~i vwlfiv x`}d kbmi~j ljm ~i}l`e+
~`ijmep lkij`}`iv*
@j lmm`}`bj }b Xiv}ijdieexih% xdbvi }bw ~i}l`e vwlfiv l~i ebfl}im
ni}xiij Wiio # Febwwijny~h ljm Hlei~`i Olydb% wl~}v b }dil~il ni}xiij Bv}ijdieexih ljm Kbmidlyv Sbvvfdye}i l~i levb
`j mikljm* ]di ljfdb~ }ijlj}v di~i l~i ]O Kltt% F#L ljm mk
M~bhi~`ikl~o}*
By}v}ljm`jh lwwile cb~fiv ~ij}v ywxl~m
V}b~i ~ij}v `j Mb~}kyjm‐v }bw ~i}l`e ebfl}`bjv dlsi `jf~ilvim <=) bsi~ }di wlv} miflmi% x`}d ~ij}v bj vbki v}~i}fdiv b Xiv}ij+
dieexih jbx ~ljh`jh yw }b >77 iy~b wi~ v|yl~i ki}~i* ]divi ~ij}v
l~i jb} vynaif} }b fbkwi}`}`bj ‖ l} eilv} jb} `j }di ^yd~ ~ih`bj*
]di <>7 iy~b wi~ v|yl~i ki}~i v}b~i ~ij}v bj Bv}ijdieexih viik
~iel}`siep kbmi~l}i l} c~v} heljfi% ny} l~i jbji}dieivv d`hdi~
}dlj b~ fbkwl~lnei vwlfiv `j Ivvij% My`vny~h ljm Nbfdyk*
]dle`l }loiv bsi~ c~bk Wbdeljm% C`iekljj itwljmv
@j Kl~fd >7<7% }di ]dle`l nbbov}b~i }bbo bsi~ }di kb~i }dlj
<%477 v|yl~i ki}~i vwlfi b~ki~ep eilvim np }di kij‐v by}c}}i~
Wbdeljm*
C`iekljj fbjfeymim l jix eilvi }dl} fleeim b~ }di v}b~i }b it+
wljm `}v vwlfi bj Xiv}ijdieexih }b 977 v|yl~i ki}~iv? }di iv}l+
ne`vdkij} bwijim `j Mifikni~ >7<<*
^bvvkljj }loiv bsi~ c~bk Vwb~} Sbvvx`joie
]di m`vfbyj}i~ m~yhv}b~i fdl`j ^bvvkljj }bbo bsi~ }di Vwb~}
Sbvvx`joie v}b~i bj Xiv}ijdieexih% xdi~i `} bwijim l jix <%777
v|yl~i ki}~i v}b~i* Sbvvx`joie ~iebfl}im }b ]d`i~ Hlei~`i*
Wlye X`jv}bj ljm H`jl ]~`fb} bwij v}b~iv bj
Xiv}ijdieexih
L jix bcfi ljm fbkki~f`le fbkweit dlv niij ny`e} l} Xiv+
}ijdieexih bj }di b~ki~ \yieei Dlyv v`}i* Dlkny~h+nlvim N#EH~byw `jsiv}im l~byjm >7 k`ee`bj iy~b `j }di fbkweit% xd`fd fbj+
}l`jv }xb l~byjm 477 v|yl~i ki}~i ~i}l`e vwlfiv }dl} x`ee ni eil+
vim np Wlye X`jv}bj ljm H`jl ]~`fb} ~ivwif}`siep*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 121/499
<><ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Xiv}ijdieexih Mb~}kyjm
W~baif}Xiv}ijdieexihbcN#E
]di jix fbkweit `v ebfl}im ~`hd} lf~bvv }di v}~ii} ~bk }di kl`j
ij}~ljfi }b }di jix 677 k`ee`bj iy~b ]d`i~ Hlei~`i klee% xd`fd
xlv misiebwim ljm `v kljlhim np IFI% xd`fd `v e`oix`vi nlvim
`j Dlkny~h*
]d`i~ Hlei~`i ‖ l mpjlk`f cb~fi
Jyki~byv w~ik`yk fdl`j ~i}l`ei~v }dl} dlsi niij bwi~l}`jh
v}b~iv `j fdb`fi ebfl}`bjv b~ kljp pil~v l~i cjleep nih`jj`jh }b
bwij v}b~iv `j Mb~}kyjm* ]di kbv} w~bk`jij} ~i}l`ei~v }b dlsi
bwijim v}b~iv l} ]d`i~ Hlei~`i klee `j Viw}ikni~ >7<< l~i W~`+
kl~o ljm Dbee`v}i~* Ny} b}di~ ~i}l`ei~v vyfd lv Nbvi% Kl~f B½Wbeb%
]dbkkp D`echi~% Hlj}% O`ob K`eljb% Vieif}`bj% S`el% v*Be`si~% Jix
Pb~oi~% Kljhb% Hllv}~l% Ivw~`}% Kitt% N`ljfb% V}~ii} Bji% Qi~b%
D#K% Qykjb~mi% H+V}l~ ljm ]leep Xi`ae dlsi bwijim l} eilv} }di`~
vifbjm v}b~i j Mb~}kyjm*
]d`i~ Hlei~`i x`ee yjmbyn}imep h`si }di eivv w~bc}lnei v}~i}fd bXiv}ijdieexih l ~bnyv} vdb} `j }di l~k*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 122/499
<>> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
>3
M~ivmij ‖ jix x`}d Lwwei # Dbee`v}i~*
Vope`ji M~ivmij
M^IVMIJ `v }di flw`}le b }di Hi~klj v}l}i b Vltbjp ljm dlv l
wbwyel}`bj b 9>6%777* ]di f`}p `v l }~ljvwb~}l}`bj f~bvv~blmv ljm
ifbjbk`f fij}~i b }di M~ivmij fbjy~nl}`bj xd`fd `v ~ihl~mim lvbji b Hi~kljp‐v kbv} mpjlk`f y~nlj ~ih`bjv*
M~ivmij ‖ lj lwwile`jh ljm kye}`clfi}im ifbjbk`f fij}~i
}dl} `v fbjmyf`si }b ~i}l`e lf}`s`}p
L mpjlk`f ifbjbkp% l h~bx`jh wbwyel}`bj% wy~fdlv`jh wbxi~ }dl}
l W~bhjbv v}ymp vlpv v vi} }b ~`vi <3%0 ) np >7<6% ljm lj itwbjij+
}`le jf~ilvi j }by~`vk l~i lee lf}b~v }dl} kloi M~ivmij lj itfie+
eij} welfi }b bwij l ~i}l`e v}b~i* Jyki~byv `jsiv}kij} ljm b~hl+
j`vl}`bjle kilvy~iv bsi~ }di pil~v dlsi v}~ijh}dijim M~ivmij‐v
mbxj}bxj nyv`jivviv% lv xiee lv }di f`}p‐v sl~`byv m`v}~`f}v% ~iv`+
mij}`le l~ilv% ljm ~i}l`e ebfl}`bjv*
M~ivmij dlv l~byjm 4>3%777 v|yl~i ki}~iv b ~i}l`e vwlfi% x`}d
~ij}v `j }di ji`hdnby~dbbm b <77 iy~b wi~ v|yl~i ki}~i* >0<%777
v|yl~i ki}~iv b }d`v vwlfi l~i `j vdbww`jh kleev* Itwljv`bj b
}di Le}kl~o} Hlei~`i klee `j >7<< lmmim l~byjm <4 777 v|yl~i ki+
}~iv b ~i}l`e vwlfi }b }di mbxj}bxj l~il*
B wl~}`fyel~ `kwb~}ljfi b~ }di misiebwkij} b M~ivmij‐v mbxj+
}bxj l~il xlv }di bwij`jh b }di Fij}~yk Hlei~`i M~ivmij klee
bj W~lhi~ V}~lvvi% xd`fd `v }di f`}p‐v kl`j vdbww`jh v}~ii} `j l
}bw mbxj}bxj ebfl}`bj% lv xiee lv }di bwij`jh b v}b~iv ljm wlv+
vlhiv bj Jiykl~o}* Kbv} b }di jix ~i}l`e v}b~iv dlsi bwijim bj
X`iji~ Wel}q% W~lhi~ V}~lvvi% Le}kl~o}% Jiykl~o}% Wbv}wel}q ljm
@jji~i Jiyv}lm}*
W~lhi~ V}~lvvi ljm Fij}~yk Hlei~`i
W~lhi~ V}~lvvi% xd`fd `v bji b Hi~kljp‐v kbv} wbwyel~ vdbww`jh
v}~ii}v% kl`jep dlv el~hi miwl~}kij} v}b~iv ljm eilm`jh fdl`j ~i+
}l`ei~v* ]di by~+eisie 9>%777 v|yl~i ki}~i Fij}~yk Hlei~`i klee
bwijim `j >770% ljm Welji} Vwb~}v `jlyhy~l}im l jix 967 v|yl~i
ki}~i v}b~i }di~i `j Mifikni~*
Miv`hyle bwijv `j M~ivmij
@j Ayji% }di lvd`bj ~i}l`ei~ Miv`hyle }bbo bsi~ }di 877 v|yl~i
ki}~iv M~ivv # Fb v}b~i l} }di fb~ji~ b W~lhi~ V}~lvvi ljm Xl`+
vijdlyvv}~lvvi }dl} dlm b~ki~ep niij bwi~l}im np }di ~ih`bjle
~i}l`ei~ M`~o ^`fd}i~*
Hebni}~b}}i~ }loiv bsi~ c~bk W#F
]di Dlkny~h+nlvim by}mbb~ feb}d`jh ljm i|y`wkij} ~i}l`ei~ Heb+
ni}~b}}i~ kbsim `j}b }di by~+eisie 3%>77 v|yl~i ki}~i vwlfiv bj
W~lhi~ V}~lvvi b~ki~ep eilvim np Wiio # Febwwijny~h*
Le}kl~o} ljm Le}kl~o} Hlei~`i
Le}kl~o} Hlei~`i `v bji b M~ivmij‐v kbv} lwwile`jh vdbww`jh
kleev ljm bji b }di kbv} vyffivvye `j Hi~kljp* @j Kl~fd >7<<%
}di klee‐v bwi~l}b~ IFI yjsi`eim l jix
x`jh }dl} lmmim <4%777 v|yl~i ki}~iv b
~i}l`e vwlfi }b mbxj}bxj M~ivmij* Vkleei~v}b~iv l~byjm Le}kl~o} ljm bj }di lmab`j`jh
v}~ii}v eijm }di l~il l m`v}`jf}`si l}kbv+
wdi~i*
]di bwij`jh b }di jix x`jh b Le}kl~o}
Hlei~`i `v w~bnlnep }di kbv} `kwb~}lj}
fdljhi j M~ivmij‐v mbxj}bxj ~i}l`e vif}b~
‖ l fdljhi }dl} x`ee levb diew }b kii} }di
it}~ikiep v}~bjh mikljm bj nidle b }di
~i}l`ei~v b~ vwlfiv `j }d`v l~il*
Lwwei ljm Dbee`v}i~ miny} `j M~ivmij
Lwwei bwijim `}v c~v} ljm w~bnlnep bjep
v}b~i `j Ilv}i~j Hi~kljp* Cbeebx`jh }d`v% `j
Viw}ikni~ }di YV fye} n~ljm Dbee`v}i~ bwi+
jim l v}b~i ~`hd} jit} mbb~ }b Lwwei*
@j lmm`}`bj }b fbjvyki~ hbbmv v}b~iv vyfd
lv H+V}l~ ljm Niv}vieei~% Dyhb Nbvv% Hyivv
ljm Kl~f Fl`j levb bwijim v}b~iv% lv m`m
]bjp # Hyp% B½Ji`ee ljm Cbvv`e `j fbjjif}`bj
x`}d }di itwljv`bj b Le}kl~o} Hlei~`i*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 123/499
<>6ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Le}kl~o}+Hlei~`i M~ivmij
C~lyijo`~fdi M~ivmij
Jiykl~o} hi}v l clfie`c}
Jiykl~o} bi~v l mie`hd}ye k`t b ~iv}b~im d`v}b~`fle ny`em`jhv%
jix fliv x`}d ijfdlj}`jh f`}pvflwiv% }bw+jb}fd db}iev% ljm ln~blm ~ljhi b vdbww`jh bw}`bjv b~ }di kbv} itlf}`jh }lv}iv ljm
miv`~iv* W~`b~ }b `}v miv}~yf}`bj np Lee`im nbkn`jh bj <6+<=}d Ci+
n~yl~p% <0=9% }di l~fd`}if}y~i b M~ivmij‐v Jiykl~o} Wel}q xlv
Nl~b|yi* Jb fbjv}~yf}`bj xlv ~ile`vim bj }di v|yl~i b~ miflmiv
beebx`jh }di nbkn`jh* Ny} }bmlp Jiykl~o} dlv niij ~iv}b~im }b
`}v b~ki~ heb~p*
]di C~lyijo`~fdimim`fl}`bj fi~ikbjp bj 67 }d Bf}bni~% >779 ijl+
neim M~ivmij }b xiefbki nlfo bji b }di fb~ji~v}bjiv b `}v di+
~`}lhi* B}di~ m`v}~`f}v l~i vw~`jh`jh yw l~byjm }d`v xb~em+lkbyv
fdy~fd ‖ xdbvi ~ifbjv}~yf}`bj vpknbe`viv wilfi ni}xiij }di
xb~em‐v wibweiv ‖ ljm l~i n~`jh`jh l jix mpjlk`vk }b }di itwlj+v`bj b Jiykl~o}*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 124/499
<>= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
>8
Ei`wq`h ‖ ~lw`m misiebwkij}% yjkl}fdim
np ljp b}di~ f`}p `j Ilv}i~j Hi~kljp*
Vwifo‐v Dbc H~`kkl`vfdi V}~lvvi% Ei`wq`h
Wlyjvmb~c+Fij}i~% Ei`wq`h
EI@WQ@H‐v misiebwkij} beebx`jh Hi~klj ~iyj`cfl}`bj `j <007
dlv niij kb~i ~lw`m ljm ie`f`}byv }dlj }dl} b ayv} lnby} ljp
b}di~ Ilv}i~j Hi~klj f`}p* Ei`wq`h% xd`fd `v wl~} b Vltbjp‐v v`t
Bni~qij}~ij% dlv l wbwyel}`bj b l~byjm 9>9%777 ljm fbkw~`viv
l fbjy~nl}`bj `j fbjayjf}`bj x`}d }di ji`hdnby~`jh f`}p b Dleei*
Ei`wq`h% Dleei ljm j`ji b}di~ f`}`iv `j Vltbjp% Vltbjp+Ljdle} ljm
]dy~`jh`l fbkw~`vi }di ki}~bwbe`}lj ~ih`bj ojbxj lv Ki}~bwbe~i+
h`bj K`}}iemiy}vfdeljm% b xd`fd Ei`wq`h v bji b }di }xb epjfdw`jf`}`iv% }di b}di~ ni`jh M~ivmij*
Ei`wq`h `v lj itfieeij} welfi b~ l jix ~i}l`e v}b~i* Mivw`}i l fbj+
v`mi~lnei `jf~ilvi `j }di lkbyj} b ~i}l`e vwlfi lsl`elnei% v}b~i
~ij}v `j Ei`wq`h dlsi jb} mife`jim ljm fy~~ij}ep ~ljhi yw }b <<9
iy~b wi~ v|yl~i ki}~i* ]di mbxj}bxj l~il dlv l~byjm >87%777
v|yl~i ki}~iv b ~i}l`e vwlfi `j }bw+jb}fd ebfl}`bjv*
Mbxj}bxj Ei`wq`h
Fbjvyki~ hbbmv v}b~iv `j mbxj}bxj Ei`wq`h l~i ebfl}im bj Wi+
}i~vv}~lvvi ljm H~`kkl`vfdi V}~lvvi% xd`fd nih`j l} Ei`wq`hi~
Kl~o}wel}q*
Wi}i~vv}~lvvi `v }di niv} ~i}l`e ebfl}`bj `j Ilv}i~j Hi~kljp ljm
`}v ~i}l`e ~ij}v l~i fbkkijvy~l}i x`}d }d`v v}l}yv% ~ljh`jh yw }b
<<9 iy~b wi~ v|yl~i ki}~i ‖ l jil~ep <7 ) `jf~ilvi v`jfi >779*
Wi}i~vv}~lvvi‐v kye}`n~ljfd ~l}`b b 07 ) `v bj l wl~ x`}d }dl} bfdb`fi ebfl}`bjv `j Xiv}i~j Hi~kljp* ]di v}~ii} `v ~i|yij}im np
l~byjm 0%777 wimiv}~`ljv dby~ep% xd`fd ~bk }d`v v}ljmwb`j} kl+
oiv Wi}i~vv}~lvvi bji b Hi~kljp‐v }bw vdbww`jh v}~ii}v*
@j >7<<% Miv`hyle }bbo bsi~ }di b~ki~ Kljhb v}b~i bj Wi}i~vv}~lv+
vi ljm Lj`ol Vfdydi bwijim l fbjfiw} v}b~i j Wlvvlhi Wi}i~vnb+
hij ~`hd} bj Wi}i~vv}~lvvi*
@j Klp >7<<% }di @}le`lj pbyjh+lvd`bj ~i}l`ei~ Lefb}} }bbo bsi~
Vfdyd ^beljm‐v }bw+jb}fd 977 v|yl~i ki}~i ebfl}`bjv bj Wi}i~v+
v}~lvvi `j wl~}ji~vd`w x`}d l ~ih`bjle ~ljfd`vii* Xbbexb~}dv x`ee
vbbj ni bwij`jh l kb~i }dlj >%677 v|yl~i ki}~i v}b~i bj }d`v
vlki v}~ii}*
Lffb~m`jh }b }di ~ile iv}l}i fbkwljp AEE% H~`kkl`vfdi V}~lvvi
dlv h~il}ep `kw~bsim `j ~ifij} pil~v* ]di v}~ii}% ljm wl~}`fyel~ep
`}v k`mmei v}~i}fd% xlv ebjh mbk`jl}im np Hlei~`l Olydb miwl~}+
kij} v}b~i* Dbxisi~% }di |yle`}p b }di v}~ii} ~bk l ~i}l`e v}b~i
v}ljmwb`j} dlv `kw~bsim lf~bvv }di nbl~m }dljov }b }xb isij}v1
}di fbjv}~yf}`bj b l ny`em`jh jit} mbb~ }b Hlei~`l Olydb }dl}
it}ijmv }b }di fb~ji~ b Yj`si~v`}í}vv}~lvvi% ljm }di lmsij} b
w~bk`jij} ~i}l`ei~v*
V}b~i ~ij}v fy~~ij}ep ~ljhi yw }b <<7 iy~b wi~ v|yl~i ki}~i% l
<6 ) `jf~ilvi bsi~ >779*
]di el}iv} l~~`sle `v }di N~`}`vd vdbi ~i}l`ei~ Fel~ov% xd`fd }bbobsi~ }di b~ki~ Wykl nby}`|yi* B}di~ ~ifij} bwij`jhv `jfeymi
}di xbkij‐v ljm kij‐v lvd`bj ~i}l`ei~v Ikw`kb ljm E—Bff`}lji
lv xiee lv }di K`fb nby}`|yi% xdbvi ij}~ljfi `v bj ^i`fdvv}~lvvi*
]di ny`em`jh l} H~`kkl`vfdi V}~lvvi `v vel}im }b ni ~iwelfim np l
jix fbjv}~yf}`bj*
@j Kl~fd >7<>% Mbyhelv x`ee ni bwij`jh `}v vifbjm v}b~i $l~byjm
977 v|yl~i ki}~iv `j mbxj}bxj Ei`wq`h l} H~`kkl`vfdi V}~lvvi
>9% xdi~i l <>7 v|yl~i ki}~i Fel`~i‐v v}b~i x`ee bwij `j }di vlki
kbj}d*Ei`jxini~ dlv eilvim l =77 v|yl~i ki}~i vwlfi `j }di jix
Yj`si~v`}í}vhiníyminy`em`jh b~ }v ―lf}`si vdbi‛ fbjfiw}*
Ei`wq`h levb bi~v kp~`lm vdbww`jh kleev% xd`fd l~i ebfl}im i`}di~
`j }di mbxj}bxj l~il lv `v }di flvi x`}d W~bkijlmi Dlyw}nldj+
db% b~ bj }di imhi b }bxj% i*h* Wlyjvmb~cfij}i~% Jbsl Isij}`v
ljm Leeiifij}i~*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 125/499
<>9ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
>4
Hi~klj ~ile iv}l}i `jsiv}kij}v ‖ }di
n`hhiv} milev*
Mile 777Iy~b Nypi~ Vieei~
Ayw`}i~wb~}cbe`b$k`tim) 863 Myjmii@j}i~jl}`bjle^I@] Eb~lf@jsiv}kij}Cyjmv$EbjiV}l~)
Ki}~b Flvd # Fl~~p wb~}cbe`b $klee 877 Fi~ni~yv Ni`vdi`k" Dlj`ie" Vfdk`m}+^y}dijnifo
97 ) bc Fij}~b Bni~dlyvij $IQD 397 Fljlml Wijv`bj Welj V}lm`yk H~byw
@jsiv}kij}Nbl~m
H~iij}bxi~v"Miy}vfdiNljodilmbcfi% 94= MXV@jsiv}kij} Miy}vfdiNljo
C~ljocy~}$bcfiny`em`jh)
WIWJiywi~elfd$klee) =<9 ]@LL+F^IC ^~iic
V`eni~}y~k%C~ljocy~}$bcfiny`em`jh) 607 @SH@kkbn`e`ij Fbkki~qnljo
H~bw`yvWlvvlhij%Ni~e`j$klee) 6=< K Xile}dFlw^ileIv}l}iKljlhikij}
^iv`mij}`le wlfolhi fbj}l`j`jh =%477 yj`}v 667 HVX @kkbn`e`ij Hlhcld
Wlfolhi fbkw~`v`jh =%346 lwl~}kij}v + Mihixb ljm Hivbnly Fb~wyv V`~ibljm 90 fbkki~f`le yj`}v `j Ni~e`j
L wb~}`bj bc Vope`ji Welql% C~ljocy~} $klee >44 Lee`ljq ^ile Iv}l}i FL @kkb ljm IFI
]d~ii Ol~v}lm} v}b~iv `j Dlkny~h >97 \ylj}yk D`hdv}~ii}
ljm Kõjv}i~ $klee49 ) bc Dlkny~hi~ Ki`ei `j Dlkny~h $klee >97 ^ile @*V* IFI% N~ydj
Bni~wbee`jhi~ # Ol~v}lm} Vwb~} Kyj`fd $klee >97 Fij}~yk% V`hjl Dbem`jh D`hdv}~ii}
^iv`mij}`lewb~}cbe`bc~bkleisie+bjinljo~yw}fp >>7 Nelfov}bji EisieBjiLvvi}Kljlhikij}
Fbkki~f`le ~ile iv}l}i wb~}cbe`b $klee >77 Kb~hlj V}ljeip ljm ^imbv Vikkiedllfo
]LH~iv`mij}`le~ileiv}l}iwb~}cbe`b`j <97 ]LHLvvi}Kljlhikij} @jv}`}y}`bjle`jsiv}b~Jb~}di~jljmIlv}i~jHi~kljp
Wlv`jhL~flmijKyj`fd$klee) <97 k Nlpi~j@kkbOH$Nlpi~jENvynv`m`l~p)
Jiykl~o}Hlei~`iFbebhji$klee) <69 V`hjl}y~iFlw`}le Hó~h$nljo~yw}fpl}}b~jip)
ClefbjF~iv}wb~}cbe bNi~e j$~iv mij} le) <67 J fbelvNi~hh~yijDbem`jhv @KX@kkbn e ij
M`iK`}}i%Ni~e`j$klee) <67 Cb~i`hjw~`sl}i`jsiv}b~ Fbkki~q^ile$Dlyv@jsiv})
]di el~hiv} mile `j }di Hi~klj ~ile iv}l}i `jsiv}kij} kl~oi} elv}pil~ xlv Myjmii @j}i~jl}`bjle ^I@]‐v wy~fdlvi b }di Miy}vfdi
Wbv} wb~}be`b*
Kbv} }~ljvlf}`bjv ~isbesim l~byjm vdbww`jh w~bwi~}`iv% x`}d <> b
}di >7 el~hiv} m`~if} ~ile iv}l}i milev jsbes`jh }d`v vihkij}% xd`ei
bjep }xb el~hi }~ljvlf}`bjv `jsbesim bcfi vwlfi lebji* Lj lmm`}`+bjle mile% }di vlei b C~ljoy~}‐v Xiv}ijmhl}i bcfi d`hd+~`vi% `v
w~bnlnep xb~}d <97 k`ee`bj iy~b ny} dlv pi} }b ni bcf`leep fbj+
c~kim* Lee csi klab~ ~iv`mij}`le ~ile iv}l}i wb~}be`b vleiv xi~i
~ifb~mim my~`jh }di vifbjm dle b }di pil~*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 126/499
<>3 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
>0
K#L% l~i clvd`bj milev vi} }b `jf~ilvi b~
mif~ilvi `j Hi~kljp bsi~ }di fby~vi bc >7<>2*
Alfo Xbecvo`j fbkki~f`le
V}iwdlj sbj Wl~wl~}% Ni~ijni~h Nljo1
Xi l~i itwif}`jh }dl} >7<> x`ee n~`jh l el~hi jykni~ b ki~hi~v
ljm lf|y`v`}`bjv `j }di Hi~klj ~i}l`e feb}d`jh vif}b~% vbki b
xd`fd dlsi le~ilmp niij ljjbyjfim* Xdij `} fbkiv }b lk`ep+~yj
nyv`jivviv% }divi }~ljvlf}`bjv l~i kl`jep l}}~`ny}lnei }b }di elfo
b l vyffivvb~ }b }loi bsi~ }di nyv`jivv $lv dlwwijim x`}d Nbj`}l
b~ itlkwei% lv xiee lv cjljf`le w~bneikv $i*h* X`vvklfd*
Levb% }di }i~kv b vbki `jsiv}kij}v `j cjljf`le `jsiv}b~v‐ wb~}+
be`bv x`ee itw`~i `j >7<> $i*h* Wleki~v* Ljm vbki fbkwlj`iv klp
xlj} }b viee b vbki b }di`~ dbem`jhv b~ wb~}be`b ~iel}im ~ilvbjv%
}di fy~~ij}ep niv} ojbxj itlkwei b }d`v ni`jh Olydb* Dbxisi~%
}di |yiv}`bj l~`viv lv }b xd`fd vjlhv }di vieei~v k`hd} ~yj `j}b* @j}di wlv}% `j wl~}`fyel~ cjljf`le `jsiv}b~v }dl} ijh`jii~im jyki+
~byv }loibsi~v itwi~`ijfim `jf~ilv`jh m`cfye}p xdij `} flki }b
l~~ljh`jh b~ }di jifivvl~p cjljf`jh*
V`jfi }di Alfo Xbevo`j ll`~% }di cjljf`le kl~oi} dlv niij ~iel+
}`siep ebfoim mbxj% wl~}`fyel~ep xdij } fbkiv }b ki~hi~ ljm lf|y`+
v`}`bj milev xb~}d dyjm~imv b k`ee`bjv b iy~b* L fbyj}i~sl`e`jh
b~fi di~i x`ee yjmbyn}imep ni }di yjmv diem np w~`sl}i `jm`s`my+
lev ljm lk`ep bcfiv }dl} l~i `j vil~fd b d`hd+sleyi `jsiv}kij}v
ljm l~i jb~kleep eivv miwijmij} bj it}i~jle nljo cjljf`jh*
Dbxisi~% yjfi~}l`j}p lnby} }di ifbjbkp klp levb flyvi w~bn+
eikv* My~`jh }di c~v} dle b >7<<% wb}ij}`le `jsiv}b~v xi~i kb~i~ieyf}lj} }b }loi }di weyjhi }dlj `j }di el}}i~ dle b }di pil~% isij
` }di fbkwljp `j |yiv}`bj dlm vdbxj jb v`hjv b l f~`v`v* Ljm }di
wl~}`iv klp v`kwep ni yjlnei }b lh~ii bj l w~`fi* Weyv }di~i‐v }di
lf} }dl} wl~}`iv }dl} l~i jb} `j l n`h dy~~p }b viee xbyem ~l}di~ xl`}
`jv}ilm b bn}l`j`jh xdl} x`ee w~bnlnep ni l ebx w~`fi b~ }di`~ fbk+
wljp `j l fy~~ijfp }dl} klp ebvi sleyi* Lv xi l~i fy~~ij}ep vii`jh
`j }di ~ile iv}l}i vif}b~% `j flvi b mbyn} w~`sl}i+vif}b~ bxji~v `j
wl~}`fyel~ xbyem ~l}di~ v`} bj }di`~ lvvi}v*
]dbklv Vfdep}}i~+Dij~`fdvij% Lewdl1
C`jljf`le `jsiv}b~v m`vwelp l~ eivv b lj `j}i~iv} `j }di lvd`bj `j+
myv}~p }dlj }dip mb j b}di~ vif}b~v* ]d`v v lj l~il b~ itwi~}v ljm
x`ee ~ikl`j vb `j >7<> lv xiee* Xi l~i nbyjm }b vii jix lvd`bj+
`jmyv}~p ki~hi~v ljm lf|y`v`}`bjv `j }di fbk`jh pil~*
]di nljo f~`v`v `j wl~}`fyel~ `v klo`jh `} m`cfye} b~ vbki lvd`bj
dbyviv }b ~icjljfi }di`~ bwi~l}`bjv x`}d l s`ix }b v}~ijh}dij`jh
}di`~ bxj flw`}le`ql}`bj* Levb% }di ~iel}`siep ebx w~`fi+il~j`jhv ~l+
}`bv b e`v}im lvd`bj fbkwlj`iv klp w~bkw} vbki cjljf`le jsiv+
}b~v }b }loi l febvi~ ebbo l} wyne`f }b w~`sl}i vif}b~ }~ljvlf}`bjv*
C`jljf`jh x`ee `j ljp flvi ni l fdleeijhi*
Kl~}`j Xifoxi~}d% Wi~k`~l1
@j >7<>% xi l~i itwif}`jh }b vii jix bwwb~}yj`}`iv bwij yw b~
lwwile`jh w~`sl}i+i|y`}p `jsiv}kij}v `j }di lvd`bj `jmyv}~p* ]di
kl`j m~`si~v b v}~yf}y~le fdljhi `j }d`v vif}b~ ljm }dyv }di f~`+
}i~`l lwwe`im np `jsiv}b~v l~i `jf~ilv`jh wy~fdlvi fbv}v% }di jiim
}b misiebw kye}`fdljjie v}~l}ih`iv% ljm }di h~bx`jh kwb~}ljfi bn~ljmv* @j }i~kv b vby~f`jh% ~`v`jh ~lx kl}i~`lev ljm elnby~ fbv}v
`j Lv`l x`ee n~`jh lnby} elv}`jh fdljhi% wl~}`fyel~ep j }di ebx+w~`fi
vihkij}*
]d`v `j }y~j x`ee le}i~ }di fbjm`}`bjv bj }di h~byjm%
xd`fd kiljv }dl} }di welpi~v x`}d }di niv} ~ivwbj+
viv x`ee levb l~i }di niv} `j l kl~oi} ijs`~bjkij}
}dl}‐v d`hdep fbkwi}`}`si ljm ~lyhd} x`}d m`cfye}p*
Kye}`fdljjie v}~l}ih`iv kloi `} jifivvl~p b~ n~`fo
ljm kb~}l~ v}b~iv }b cjm xlpv }b fbkn`ji }di sl~`+
byv fdljjiev `j l xlp }dl} x`ee diew }divi v}b~iv cjmfyv}bki~v* Di~i% `jjbsl}`si lww~blfdiv x`ee ijlnei
xiee wbv`}`bjim ~i}l`ei~v }b lfd`isi lnbsi+lsi~lhi
h~bx}d* V}~bjh n~ljmv x`ee }loi bj h~il}i~ `kwb~+
}ljfi `j vyfd l kl~oi} ijs`~bjkij}* Feil~ep wbv`}`+
bjim n~ljmv bi~ h~bx}d wb}ij}`le ljm flj }dyv b+
i~ lwwile`jh jsiv}kij} bwwb~}yj`}`iv* ]dyv% xi flj
itwif} }b vii ki~hi~v ljm lf|y`v`}`bjv j }di lvd`bj
`jmyv}~p `j >7<>*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 127/499
<>8ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
67
D`hd+h~bx}d cb~ vdbww`jh kleev ljm
miwl~}kij} v}b~iv*
Fij}~B Vdbww`jh Fij}i~% Bni~dlyvij
Hi~klj vdbww`jh kleev m`vwelp ~bnyv} ~i}l`e+vwlfi
h~bx}d
Lffb~m`jh }b l ]it}`eX`~}vfdl} ljlepv`v% mivw`}i }di cjljf`le f~`v`v
ljm kp~`lm v}b~i nljo~yw}f`iv% Hi~kljp‐v ii} b vdbww`jh klee
~i}l`e vwlfi `v vi} }b h~bx l} l ~lw`m fe`w `j }di fbk`jh pil~v* Vbki
98 jix vdbww`jh kleev l~i `j }di w`wie`ji b~ >7<7 }b >7<6% xd`fd
kiljv }dl} kb~i }dlj =%777 jix v}b~iv x`}d lhh~ihl}i vwlfi
lkbyj}`jh }b l~byjm l k`ee`bj v|yl~i ki}~iv klp bwij ‖ dle }di
v`qi b Kbjlfb* ]di lhh~ihl}i fbv} b }divi kleev `v iv}`kl}im }b
ni j }di ji`hdnby~dbbm b 8%> n`ee`bj iy~b*
]bw+wi~cb~k`jh kleev ‖ Fij}~bB% Xivi~wl~o ljm
F`}}`+Wl~o O`ie
O`ie‐v F`}}`+Wl~o% Fij}~bB Bni~dlyvij% ljm N~ikij‐v Xivi~wl~o
lb~m }di`~ }ijlj}v }di d`hdiv} vleiv% lffb~m`jh }b lj @kkbn`e`ij
Qi`}yjh vy~sip b v}b~i }ijlj}v l} >77 Hi~klj vdbww`jh kleev* ]di
ebxiv} vleiv xi~i ~ih`v}i~im l} Kyj`fd‐v K`~l% X`ivnlmij‐v E`e`ij
Fl~~à% ljm X`}}ij‐v V}lm}hlei~`i kleev*
Cb~ }di Vdbww`jh Fij}~i Wi~b~kljfi iwb~} >7<<% ifbv}~l% FN `+
fdl~m Iee`v $FN^I ljm @kkbn`e`ij Qi`}yjh vy~sipim v}b~i }ijlj}v
l} >77 Hi~klj vdbww`jh kleev x`}d kb~i }dlj <7%777 v|yl~i
ki}~iv b ~i}l`e vwlfi ljm lvoim }di ~ivwbjmij}v dbx vl}`vcim
}dip l~i x`}d }di`~ v}b~i‐v vleiv wi~b~kljfi fbkwl~im }b b}di~
vdbww`jh kleev xdi~i }di }ijlj} levb dlm l v}b~i* ]di v}b~i bx+
ji~v ~ivwbjmim bj l vflei b < $si~p vl}`vcim }b 9 $m`vvl}`vcim*]di lvvivvkij} `jfeymim bjep }dbvi kleev }b xd`fd l k`j`kyk b
csi ~ivwbjmij}v hlsi l ~l}`jh% `*i* <94 kleev `j lee* Ljm bjep v}b~i
}ijlj}v xi~i leebxim }b wl~}`f`wl}i xdb dlm l v}b~i `j l} eilv} }d+~ii b }di >77 kleev* ―Lv l~ lv xi ojbx% }d`v `v }di c~v} vy~sip b
}d`v }pwi }b dlsi niij fbjmyf}im `j Hi~kljp% ljm klpni `j lee b
Iy~bwi%‛ vl`m Ifbv}~l bxji~ ljm ~iwb~} `j`}`l}b~ Ablfd`k X`ee*
]di }bw wi~b~k`jh klee xlv O`ie‐v F`}}` Wl~o xdbvi vfb~i xlv <%98%
beebxim np Fij}~bB Bni~dlyvij $<%39 ljm N~ikij‐v Xivi~wl~o
$<%88* ]di >7 }bw ~ljoim kleev `jfeymi vbki b Hi~kljp‐v bemiv}
ljm el~hiv}% `jfeym`jh N~iyj`jhi~eljm Eymx`hvny~h $<%4<% ~ljoim
=}d% Mbjly I`jolyvqij}~yk `j ^ihijvny~h% Kl`j+]lyjyv+Qij}+
~yk jil~ C~ljoy~} $nb}d >%7 ljm ~ljoim <>}d ljm ^yd~wl~o Nb+
fdyk $>*73% ~ljoim <8}d*
L} }di ebxi~ ijm b }di ~ljo`jhv l~i jyki~byv kleev b kb~i ~i+
fij} s`j}lhi% `jfeym`jh Ebbw9 jil~ Ml~kv}lm} $6%89% Fij}~yk Hl+
ei~`i `j M~ivmij $6*43 ljm E`e`ij Fl~~à `j X`ivnlmij $=%=>* ]di
ebxiv} ~ljoim klee $<94}d xlv Kyj`fd‐v K`~l $=%99% xd`fd bwijim
`j >774*
Kleev x`}d kb~i }dlj =7 777 v|yl~i ki}~iv b ~i}l`e vwlfi ~ifi`+
sim d`hd vfb~iv% xd`ei kleev x`}d eivv }dlj >7 777 v|yl~i ki}~iv b
~i}l`e vwlfi l~im fbjv`mi~lnep xb~vi $6%>=* Fbjv`mi~im `j }i~kv
b }di`~ lhi% }di kleev }dl} bwijim ni}xiij <00< ljm >777 flki
by} ldilm $>%3% xd`ei }dbvi }dl} bwijim `j >77< b~ el}i~ ~ifi`sim
lj lsi~lhi vfb~i b >%08* ]di by}+b+}bxj kleev ~ifi`sim l ni}}i~
lsi~lhi vfb~i $>%3< }dlj }di`~ mbxj}bxj fbyj}i~wl~}v $>%4=* ]difbkwei}i ~iwb~}% `jfeym`jh l }lnyel~ e`v} b }di >7 d`hdiv} ljm eb+
xiv} vfb~`jh kleev% v lsl`elnei l} xxx*`q*mi"vdbww`jhfij}i~*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 128/499
<>4 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Ebbw 9 Ml~kv}lm}
]di >7 niv} kleev1 Kleejlki Lsi~lhivfb~i Jykni~bc
}`kiv ~ljoim
< F`}}`+Wl~o O`ie <%98 8
> Fij}~B Bni~dlyvij <%39 >7
6 Xivi~wl~o N~ikij <%88 <6
= N~iyj`jhi~eljm Eymx`hvny~h <%4< ><
9 Clk`el I`jolycveljm Xifdebp Bemijny~h <%46 <>9 Có~mi Wl~o Ceijvny~h <%46 3
8 Elhb Vdbww`jhfij}i~ Objv}ljq <%49 <6
4 Leitl Vdbww`jhfij}i~ Ni~e`j <%44 >=
4 Leeii+Fij}i~ Klhminy~h <%44 <8
<7 N~iyj`jhi~eljmV`jmiejhij <%07 >7
<< Eód~+Fij}i~ Obneijq <%03 >9
<> VfdxlnijHlei~`i V}y}}hl~} >%77 9
<> N~õfoij+Fij}i~ Ljvnlfd >%77 <<
<> Mbjly+I`jolycvqij}~yk ^ihijvny~h >%77 <>
<> Kl`j+]lyjyv+Qij}~yk Vyeqnlfd >%77 >7
<> Xi~~i+Wl~o Nlm Bipjdlyvij >%77 <=
<8 ^yd~wl~o Nbfdyk >%73 <3
<4 Ieniwl~o M~ivmij >%74 <>
<0 OlycWl~o I`fdi Ld~ijvciemi >%<6 4
>7 Vfdebvvwl~o+Fij}i~ Vfdxi~`j >%<= >>
>7 E`jmlywl~o E`jmly >%<= 8
>7 Oóej L~flmij >%<= <=
>7 Vll~wl~o+Fij}i~Jiyjo`~fdij >%<= ><
\yieei1 @kkbn`e`ijqi`}yjh
KfL~}dy~Heij viiv h~il} wb}ij}`le cb~ by}ei} kleev `j
Hi~kljp
]di N~`}`vd by}ei} klee bwi~l}b~ KfL~}dy~Heij dlv bwijim }di vi+
fbjm jix x`jh b }v Ni~e`j miv`hji~ by}ei} klee% xd`fd mbyneiv }di
lf`e`}p‐v ~i}l`e vwlfi }b <3%977 v|yl~i ki}~iv ljm }di jykni~ b
by}ei}v }b 47* ]di jix l~~`slev `jfeymi F`j|yi% Fbjsi~vi Cbb}xil~%
Hlj} Cbb}xil~% Miv`hyle% M`ivie% Ivflml% Cbvv`e% Si~b Kbml% Elfbv+
}i ljm ]bk ]l`eb~ O`mv*
KfL~}dy~Heij weljv }b bwij% `j Jiykõjv}i~% `}v vifbjm Hi~klj
by}ei} klee my~`jh }di el}}i~ dle b >7<> `j l lf`e`}p x`}d >7%777
v|yl~i ki}~iv b ~i}l`e vwlfi* ]di klee x`ee ni ebfl}im `j l ciem
l~byjm 9 o`ebki}~iv by}v`mi b Jiykõjv}i~ ljm lj dby~‐v m~`si
~bk Dlkny~h* KfL~}dy~Heij dlv jm`fl}im }dl} }v jit} fljm`ml}i
b~ lj by}ei} klee v }di v}l}i b Jb~}d ^d`ji+Xiv}wdle`l* Fy~~ij}ep%
KfL~}dy~Heij `v kii}`jh }di jiimv b Hi~kljp‐v kbv} wbwyebyv
v}l}i b~ miv`hji~ by}ei}v s`l }di by}ei} klee j bi~kbjm% Dbeeljm%
xd`fd l}}~lf}v kljp Jb~}d ^d`ji+Xiv}wdle`l fyv}bki~v lv `} `v
ebfl}im jil~ Fbebhji*
KfL~}dy~Heij viiv h~il} yj}lwwim wb}ij}`le b~ by}ei} kleev `jHi~kljp* Lffb~m`jh }b }di kl~oi} ~ivil~fd b~hlj`vl}`bj Ifbjml%
Hi~kljp dlv bjep < v|yl~i ki}~i b by}ei} ~i}l`e vwlfi wi~ <%777
`jdln`}lj}v* ]di chy~i `v }ij }`kiv el~hi~ `j H~il} N~`}l`j*
Qxi`n~õfoij ‖ ]di V}pei By}ei}v ij}i~v `}v }d`~m ljm jle
itwljv`bj wdlvi
]di Vwlj`vd ~i}l`ei~ Ji`jsi~ weljv }b lmm =%=77 v|yl~i ki}~iv b
~i}l`e vwlfi }b ]di V}pei By}ei}v np }di lee b >7<7% xd`fd x`ee n~`jh
}di klee‐v }b}le ~i}l`e vwlfi }b >4%777 v|yl~i ki}~iv ‖ ijbyhd }b
lffbkkbml}i 67 jix ~i}l`ei~v* Dbxisi~% itlf}ep xd`fd ~i}l`ei~v
x`ee ni }lo`jh yw ~iv`mijfi l} }di klee x`ee jb} ni m`vfebvim w~`b~
}b }di bwij`jh ml}i $}d`v `v lj `~bjfelm ~yei lkbjh miv`hji~ by}ei}
klee bwi~l}b~v* ]di klee x`ee }dij fbj}l`j <67 v}b~iv }dl} viee mi+v`hji~ xl~iv l} m`vfbyj} w~`fiv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 129/499
<>0ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
F`}}`+Wl~o O`ie
KfL~}dy~ Heij bwij`jh% Ni~e`j
By}ei} ljm F`}p ki~hi `j Ki}q`jhij
By}ei}f`}p `j }di vklee Vxln`lj }bxj b Ki}q`jhij% xd`fd `v bji bHi~kljp‐v kbv} ~ijbxjim lf}b~p by}ei} kleev% dlv kb~i }dlj 97
v}b~iv `j l >9%777 v|yl~i ki}~i lf`e`}p* L jix lffivv ~blm `v fy~+
~ij}ep yjmi~ fbjv}~yf}`bj% ljm v}l~}`jh }d`v lee l jix wimiv}~`lj
qbji x`ee e`jo }di klee x`}d Ki}q`jhij‐v bem }bxj*
]di jixfbki~v }b }di klee l~i }dyv Cbvv`e% Vxl~bsvo` ljm K`eol%
x`}d Fles`j Oei`j ljm Klt Kl~l vi} }b beebx* Ki}q`jhij `v bji b
Hi~kljp‐v }bw ~i}l`e ebfl}`bjv ljm v s`v`}im np kb~i }dlj 6 k`ee`bj
wibwei ~bk <49 fbyj}~`iv ljjyleep* ]di f`}p `v ~ljoim visij}d `j
Hi~kljp `j }di d`} e`v} b vleiv hiji~l}im np b~i`hj }by~`v}v wyn+
e`vdim np Hebnle ]lt iyjm*
KLN Ji`jsi~ ‖ lkn`}`byv weljv
L }b}le b 697 k`ee`bj iy~b x`ee ni jsiv}im j by}ei} kleev j Hi~kl+
jp ljm C~ljfi bsi~ }di jit} by~ pil~v*
Clf}b~p By}ei} Fij}~i ^bwwijdi`k x`ee ni bwij`jh b~ nyv`jivv `j
Lw~`e >7<>* ]di klee x`ee bi~ C~ijfd% Hi~klj ljm `j}i~jl}`bjle
n~ljm w~bmyf}v j }di lvd`bj% vwb~}v% lffivvb~`iv ljm y~j`vd`jhv
mbkl`jv* ]di }xb w~baif} misiebwi~v vii l wb}ij}`le fe`ij}iei
lkbyj}`jh }b 4%= k`ee`bj wi~vbjv `j }di klee‐v ebfle $Bni~~di`j
~ih`bj% weyv }by~`v}v xdb x`ee ni vwijm`jh }di`~ slfl}`bjv }di~i*
]di klee x`ee fbj}l`j <78 n~ljm v}b~iv x`}d kim`yk ljm w~ik`yk
|yle`}p hbbmv* ]di l~fd`}if}y~i b }di klee% xd`fd v ebfl}im lf~bvv
}di ^d`ji ~bk @iqdi`k% x`ee ni kbmieeim bj }dl} b lj Levl}`ljs`eelhi* ]di klee dlv kb~i }dlj >8%777 v|yl~i ki}~iv b bb~ vwlfi
ljm `v ebfl}im bj l 97%777 v|yl~i ki}~i flkwyv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 130/499
<67 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di V}pei By}ei}v Qxi`n~õfoij
By}ei}+Fij}i~ Vbe}ly
]di Yek+nlvim Ky}vfdei~ H~byw }b bwij
lj by}ei} klee `j Vbe}ly
L ny`em`jh wi~k`} lwwe`fl}`bj dlv niij vynk`}+
}im b~ }d`v by}ei} klee% xd`fd dlv niij `j }di
w`wie`ji b~ l miflmi* ―Xi chy~i% xi‐ee ni hi}+
}`jh }di wi~k`} }d`v vykki~% xd`fd kiljv }dl}
xi‐ee ni lnei }b bwij `j }di vw~`jh b >7<>%‛ vlpv
FIB Vpes`i Ky}vfdei~*
Ebfl}im bj d`hdxlp L8 ni}xiij Dlkny~h ljm
Dljjbsi~% }di klee v`}i `v `j febvi w~bt`k`}p }b
}di ~ijbxjim Di`miwl~o }diki wl~o* X`}d 0
007 v|yl~i ki}~iv b ~i}l`e vwlfi% }di klee x`ee
fbki j ayv} yjmi~ }di kljml}im <7%777 v|yl~i
ki}~i e`k`}* ]di klee% xd`fd x`ee ni ~ile`vim `j
l ~iv}~l`jim s`eelhi+e`oi l~fd`}if}y~le v}pei% x`ee
ni bwi~l}im np }di N~`}`vd by}ei} klee vwif`le`v}
HSL* Ky}vfdei~% xd`fd x`ee ni `jsiv}`jh l~byjm
97 k`ee`bj iy~b j }di w~baif}% v l kim`yk v`qim
lk`ep bxjim fbkwljp }dl} kl`jep vwif`le`viv
`j fbkki~f`le+w~bwi~}p misiebwkij}*
By}ei} F`}p Ki}q`jhij
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 131/499
<6<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
6<
Lyv}~`l x`}d jix Ljheb+lki~`flj ~i}l`ei~v*
]dbyhd Lyv}~`l `v l w~bk`v`jh kl~oi} b~ `j}i~jl}`bjle ~i}l`ei~v%hbbm ebfl}`bjv l~i ix ljm l~ ni}xiij v`jfi }di fbyj}~p dlv e`}}ei
`j }di xlp b kye}`+~ih`bjle vdbww`jh v}~ii}v ljm el~hi vdbww`jh
kleev }dl} xbyem ni fbjmyf`si }b lj Lyv}~`lj kl~oi} ij}~p* Mivw`}i
}di lf} }dl} Lyv}~`l dlv bji b }di d`hdiv} ~i}l`e vwlfi mijv`}`iv
`j Iy~bwi% jyki~byv jix vdbww`jh kleev l~i `j }di w`wie`ji% wl~+
}`fyel~ep `j }di S`ijjl l~il* ]d`~}p vyfd w~baif}v x`}d lj lhh~ihl}i
=47%777 v|yl~i ki}~iv b ~i}l`e vwlfi dlsi niij ljjbyjfim*
]di kbv} `kwb~}lj} Lyv}~`lj kleev }dl} dlsi bwijim `j ~ifij}
kbj}dv l~i lv beebxv1 Olydlyv ]p~be `j @jjvn~yfo% S‐l~ijl `j
Sófoeln~yfo% I`jolyvqij}~yk `si~v`mi j S`ijjl% Vdbww`jh Fij+}i~ Xiv} `j @jjvn~yfo% Eij}`l F`}p `j E`jq ljm ]ijb~`b `j Xbevni~h*
Vbki kleev dlsi niij itwljmim% vyfd lv S`ijjl‐v Mbjlyqij}~yk%
xd`fd jbx dlv 47%777 v|yl~i ki}~iv b ~i}l`e vwlfi% klo`jh `} }di
f`}p‐v el~hiv} klee*
Lyv}~`lj vdbww`jh klee vleiv lsi~lhi =%977 iy~b wi~ v|yl~i ki}~i%
x`}d }di }bw <9 kleev ~ih`v}i~`jh vleiv b 9%977 iy~b wi~ v|yl~i
ki}~i ljm yw*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 132/499
<6> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
6>
S`ijjl‐v Hbemij ―Y‛ x`}d jix eyty~p ~i}l`ei~v*
W~baif} ]yfdelynij% S`ijjl
S@IJJL% xd`fd `v }di flw`}le b Lyv}~`l ljm levb bji b }difbyj}~p‐v j`ji imi~le v}l}iv% dlv l wbwyel}`bj b <%8 k`ee`bj ljm
`v }dyv Lyv}~`l‐v kbv} wbwyebyv f`}p* ]di S`ijjl ki}~bwbe`}lj l~il
dlv l~byjm >%= k`ee`bj `jdln`}lj}v% xd`fd `v kb~i }dlj >9 ) b }di
fbyj}~p‐v }b}le wbwyel}`bj* S`ijjl `v }di j`j}d kbv} wbwyebyv f`}p
`j }di IY*
S`ijjl‐v ~i}l`e vif}b~ `v mb`jh it}~ikiep xiee% ljm mivw`}i }di
yjfi~}l`j ifbjbk`f by}ebbo% mikljm b~ jix ~i}l`e vwlfi `v v}`ee
d`hd* Mivw`}i }di fy~~ij} w~`fi w~ivvy~iv bj }di xb~emx`mi vdbw+
w`jh w~bwi~}p vif}b~ bx`jh }b }di fy~~ij} ifbjbk`f v`}yl}`bj% `}
dlv niij vdbxj }dl} |yle`}p `jm`vwy}lnep xl~mv b klab~ w~`fi
yf}yl}`bjv* S`ijjl‐v ~i}l`e w~bwi~}p vif}b~ dlv niij dbem`jh yw|y`}i xiee* Lffb~m`jh }b }di FWN ~iwb~} }dl} xlv wyne`vdim b~ }di
^ile S`ijjl ~ile iv}l}i vdbx% ~ij}v b~ ~i}l`e vwlfi `j fdb`fi ebfl+
}`bjv dlsi kl`j}l`jim l yj`b~kep d`hd eisie j ~ifij} pil~v*
S`ijjl‐v Hbemij Y
]~ijmv `j }di Hbemij Y1 Xd`ei Obdekl~o}% H~lnij ljm Oí~j}ji~
V}~lvvi xi~i l} bji }`ki dbki }b }~lm`}`bjle lk`ep nyv`jivviv%
`j ~ifij} pil~v }di Hbemij Y dlv `jf~ilv`jhep niij mbk`jl}im np
d`hd+ijm j}i~jl}`bjle nby}`|yiv ljm klab~ n~ljm ~i}l`ei~v*
V`hjl Dbem`jh% xd`fd `v misiebw`jh l jix d`hd+ijm vdbww`jh
klee `j }di dil~} b S`ijjl% dlv le~ilmp eilvim vwlfi `j }di klee
}b ~i}l`ei~v vyfd lv Eby`v Sy`}}bj%
W~lml% K`y K`y% Visij% L~klj` ljmFdy~fd‐v* ]di klee `v vfdimyeim }b
bwij `j >7<>*
^ij}v `j }di Hbemij Y $Oí~j}ji~
V}~lvvi‖H~lnij‖Obdekl~o} l~i `j
}di ji`hdnby~dbbm b 677 iy~b wi~
v|yl~i ki}~i* B}di~ }bw ebfl}`bjv
vyfd lv Kl~`ld`ei~ V}~lvvi ljm xiee
~i|yij}im kleev dlsi }dyv l~ nl+
~iep ie} }di iif}v b }di f~`v`v* ]di
bjep fdljhi `v l kl~oim mife`ji `j
}di x`ee`jhjivv }b wlp oip kbjip*
Ny} }di v`}yl}`bj `v eivv ~bvp `j
S`ijjl‐v felvv`f vifbjm+~ljo eb+
fl}`bjv vyfd lv Niq`~ovi`jolyv+
v}~lvvi% Ki`me`jhi~ Dlyw}v}~lvvi
ljm Clsb~`}ijv}~lvvi* Lffb~m`jh }b
l FWN ljlepv`v% ―@j}i~jl}`bjle ~i}l`e
fdl`jv% xd`fd yvim }b ni }di oip
m~`si~v b h~bx}d% jbx iie fbk+
wieeim }b vx`}fd ~bk lj lffiei~l}im
h~bx}d w~bh~lk }b l fbjvbe`ml}`bj w~bh~lk ljm }dyv bfyv bj bw}`+
k`q`jh }di`~ n~ljfdi v}~yf}y~i ~l}di~ }dlj itwljm`jh }*‛
]di o`jm b }~lm`}`bjle nyv`jivviv }dbvi l~i vb fbkkbj `j mbxj+
}bxj S`ijjl flj jb ebjhi~ lb~m }di d`hd ~ij}v }di~i ljm l~i }dyv
ni`jh b~fim }b ~iebfl}i }b v`mi v}~ii}v b~ v`kwep hb by} b nyv`+
jivv* ]di el}iv} vwl}i b jix v}b~i bwij`jhv v }dyv levb beebx`jh
l }~ijm }dl} `v yjv}bwwlnei*
Vdbww`jh+v}~ii} ~ij}v
Ebfl}`bj Ji} kbj}dep ~ij} wi~ v|yl~i ki}~i $`j iy~b)
Obdekl~o} <47+6=7
H~lnij <47+>87Oí~j}ji~ V}~lvvi <=7+><7
@jji~i Kl~`ld`eci~ V}~lvvi 37+<67
^b}ij}y~kv}~lvvi 67+<>9
Clsb~`}ijv}~lvvi 67+37
Jiynlyhlvvi >7+37
Eljmv}~lvvi~ Dlyw}v}~lvvi <9+=9
Ki`me`jhi~ Dlyw}v}~lvvi <7+67
]dle`lv}~lvvi <7+67
Vby~fi1 IDE ^ivil~fd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 133/499
<66ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
66
Lyv}~`lv‐v jix bwij`jhv ‖ Cb~isi~ >< }loiv
S`ijjl np v}b~k*
W~baif} ]yfdelynij% S`ijjl
Kl~`ld`ei~v}~lvvi% xd`fd `v S`ijjl‐v el~hiv} ljm kbv} ~ijbxjim
vdbww`jh v}~ii} x`}d <=7%777 v|yl~i ki}~iv b ~i}l`e vwlfi% e`jov}di mbxj}bxj l~il x`}d }di by}i~ Wijq`jh m`v}~`f}* ]di v}~ii} `v
jlkim l}i~ S`ijjl‐v fy~~ij} 3}d m`v}~`f} ljm i~v}xd`ei vyny~n%
Kl~`ld`e*
Cb~isi~ >< }loiv S`ijjl np v}b~k
]di Ebv Ljhieiv+nlvim lvd`bj ~i}l`ei~ Cb~isi~ >< `jlyhy~l}im
`}v Iy~bwilj itwljv`bj w~bh~lk x`}d l }xb+w~bjhim ib~}* E`jml
Fdljh% }di mlyhd}i~ b }di fbkwljp byjmi~% v}l}im lv beebxv bj
}di bfflv`bj b }di S`ijjl v}b~i bwij`jh1 ―Xi‐si niij ebbo`jh j}b
Iy~bwi b~ pil~v% ljm jbx xi iie }dl} xi l~i ~ilmp ljm x`ee`jh }b
kbsi `j}b lf}`bj*‛
@j Klp >7<< Cb~isi~ >< fiein~l}im }di bwij`jh b `}v c~v} v}b~i%
`j S`ijjl% `j l =%<77 v|yl~i ki}~i }d~ii+eisie vwlfi ebfl}im `j l
}bw ebfl}`bj bj Kl~`ld`eci~v}~lvvi% jil~ Ql~l ljm Wiio # Febwwij+
ny~h*
@j Ayep >7<<% Cb~isi~ >< bwijim l vifbjm% >%777 v|yl~i ki}~i v}b~i
bj Oí~j}ji~v}~lvvi `j l vwlfi b~ki~ep bffyw`im $vyffivv`siep np
Nleep% Vlelkljmi~ ljm Vxl~bsvo`* ]di ljjyle ~ij} ~yjv }b l di}p
>*3 k`ee`bj iy~b*
Miv`hyle }loiv bsi~ c~bk Flcà Vi~syv
]di Vwlj`vd lvd`bj dbyvi Miv`hyle v levb itwljm`jh }v w~ivijfi
`j S`ijjl* Vdbwc}}`jh b `}v jix <%777 v|yl~i ki}~i kihlv}b~i bjKl~`ld`ei~v}~lvvi $}loij bsi~ ~bk Flà Vi~syv `v hb`jh h~il}
hyjv* ]di v}b~i x`ee ni }di fbkwljp‐v c~v} j mbxj}bxj S`ijjl*
v*Be`si~ bwijv fbjfiw} v}b~i `j S`ijjl
v*Be`si~ dlv bwijim `}v c~v} ―Fbjfiw} V}b~i‛ `j Lyv}~`l `j S`ijjl*
]di v}b~i `v ebfl}im bj S`ijjl‐v lkbyv ljm d`hd+~i|yij}im Kl+
~`ld`ei~v}~lvvi bj l vwlfi b kb~i }dlj <%777 v|yl~i ki}~iv ljm
}xb bb~v*
Vifbjm Flkwi~ nby}`|yi bwijv `j S`ijjl
@j }di lee b >7<<% Flkwi~ bwijim `}v vifbjm S`ijjl nby}`|yi bj
Kl~`ld`ei~v}~lvvi j l vwlfi b~ki~ep eilvim np }di lvd`bj ~i}l`+ei~ Cõ~jo~ljq* Flkwi~‐v c~v} S`ijjl v}b~i bwijim j el}i Kl~fd bj
X`iji~ H~lnij*
Lyv}~`l hi}v `}v ~v} Nbvi Itwi~`ijfi Fij}~i
Fyv}bki~v x`ee jbx dlsi }di bwwb~}yj`}p }b m`vfbsi~ }di Nbvi
xb~em b vbyjm j l fij}~le ebfl}`bj bj S`ijjl‐v Kl~`ld`ei~v}~lvvi%
jb} l~ ~bk }di kyviyk m`v}~`f}* ]di d`hd wb`j} b }di Nbvi Itwi+
~`ijfi Fij}~i v }v kbs`i }dil}~i*
Oí~j}ji~ V}~lvvi% xd`fd lebjh x`}d H~lnij `v bji b mbxj}bxj
S`ijjl‐v kbv} ~ijbxjim v}~ii}v% nih`jv l} Ol~evwel}q ljm C~`im+
~`fdv}~lvvi% ljm ~bk }di~i xijmv `}v xlp wlv} }di S`ijjl V}l}i
Bwi~l ny`em`jh `j}b }di fij}~i b S`ijjl% V}iwdljvwel}q% xdi~i l
wimiv}~`lj qbji eilmv xiv} }bxl~m H~lnij*
Wiio # Febwwijny~h bwij l <>%777 v|yl~i ki}~i v}b~i
Wiio # Febwwijny~h bwijim `}v <<}d `j}i~jl}`bjle miwl~}kij}
v}b~i bj S`ijjl‐v Oí~j}ji~ V}~lvvi `j Viw}ikni~ >7<< `j l <>%777
v|yl~i ki}~i vwlfi }dl} xlv miv`hjim np }di ~ijbxjim l~fd`}if}
Mls`m Fd`wwi~ciem* ]di vle`ij} il}y~iv b }di vwlfi l~i Mljyni
e`ki vljmv}bji ljm el~hi ―v}lfoim‛ x`jmbxv*
]d`v ~ijmi~v }di vwlfi si~p e`hd} ljm lb~mv fyv}bki~v l s`ix b
}di bem }bxj‐v d`v}b~`f ny`em`jhv ~bk lee eisiev b }di v}b~i* ]di
yjyvyleep d`hd =%89 ljm 6%89 ki}~i fi`e`jhv levb lmk`} lnyjmlj}
e`hd}* ]d`v `v Wiio # Febwwijny~h‐v }d`~m v}b~i $l}i~ Ni~e`j ljm
V}y}}hl~} }b iknbmp }di ~i}l`ei~‐v ―lvd`bjl}`bj‛ fbjfiw}* ]di
v}b~i% xd`fd dlv l~byjm 977 v|yl~i ki}~iv b bb~ vwlfi% il}y~iv
l k`t b j}i~jl}`bjle lslj}+hl~mi lvd`bjv ljm f~il}`bjv b eivvi~
ojbxj ~i}l`ei~v% j le}i~jl}`jh v`t+kbj}d fpfeiv*
N@H nypv Wiio # Febwwijny~h w~bwi~}p cb~ 97 k`ee`bj
iy~b
Dls`jh wy~fdlvim }di Wiio # Febwwijny~h ny`em`jh fbkweit l} }di
fb~ji~ b Oí~j}ji~v}~lvvi ljm D`kkiewb~}hlvvi b~ 97 k`ee`bj
iy~b% Nyjmiv`kkbn`e`ijhivieevfdl} $N@H lf|y`~im l 37 ) vdl~i
`j }di w~baif} misiebwkij} fbkwljp* Le}dbyhd }di wl~}`iv mife`+
jim }b m`vfebvi }di wy~fdlvi w~`fi b }di lf|y`v`}`bj% N@H jm`fl}im
}dl} `} dlm il~jim l ~ilvbjlnei ~i}y~j bj }di mile*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 134/499
<6= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
W~baif} ]yfdelynij% S`ijjl
]~`ykwd bwijv lhvd`w v}b~i
Cbeebx`jh }di febvy~i b Cõ~jo~ljq% l }~lm`}`bjle nyv`jivv ebfl}im
bj Oí~j}ji~v}~lvvi% vwlfi fbkw~`v`jh <86 v|yl~i ki}~iv bj }di
h~byjm bb~ ljm <>8 v|yl~i ki}~iv bj }di vifbjm bb~ xlv eilvim
np }di e`jhi~`i ~i}l`ei~ ]~`ykwd b~ jil~ep < k`ee`bj iy~b ljjyleep*
Ivw~`} }loiv bsi~ c~bk D#K
@j }di vw~`jh b >7<> $vbkixdl} nid`jm vfdimyei% Ivw~`} x`ee ni
}lo`jh bsi~ }di b~ki~ D#K vwlfi jit} mbb~ }b Cb~isi~ ><* L pil~w~is`byvep% Ivw~`} v`hjim l eilvi bj l b~ki~ Vfdówv v}b~i bj Kl+
~`ld`ei~v}~lvvi*
Abviwd ^`nobcc bj V}iwdljvwel}q
]di Fljlm`lj xbkij‐v lvd`bjv ~i}l`ei~ Abviwd ^`nob dlv bwij+
im }v c~v} kbjbelnie v}b~i bj V}iwdljvwel}q j }di dil~} b mbxj+
}bxj S`ijjl* ]di v}b~i x`ee ni bwi~l}im np Tij`l Eytl~mb*
H~lnij% bji b mbxj}bxj S`ijjl‐v kbv} ~ijbxjim v}~ii}v% nih`jv
l} V}bfo+`k+I`vij+Wel}q l} Wlel`v I|y`}lnei ljm ijmv xdi~i }di
v}~ii} n~ljfdiv b }b Obdekl~o} ljm ]yfdelynij* H~lnij v bji b
S`ijjl‐v kbv} klhj`cfij} v}~ii}v*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 135/499
<69ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Nleep ]yfdelynij% S`ijjlW~baif} ]yfdelynij% S`ijjl
Vxl}fd H~byw itwljmv
Vxl}fd H~byw x`ee ni jsiv}`jh yw }b <7 k`ee`bj iy~b j Lyv}~`l% x`}d
}di e`bj‐v vdl~i b }di yjmv hb`jh }b l =>7 v|yl~i ki}~i Bkihl
nby}`|yi bj V}bfo+`k+I`vij+Wel}q }dl} `v vfdimyeim }b bwij `j
>7<>*
Nleep bwijv vifbjm el~hiv} lhvd`w v}b~i
@j }di vykki~ b >7<7% }di Vx`vv vdbi ~i}l`ei~ Nleep bwijim `}v
vifbjm el~hiv} $639 v|yl~i ki}~i lhvd`w v}b~i `j l Hi~klj+vwilo`jh fbyj}~p bj S`ijjl‐v H~lnij $}di el~hiv} v}b~i `v `j Qy+
~`fd* ]di jix v}b~i% xd`fd `v `j l w~b}if}im eljmkl~o ny`em`jh%
it}ijmv bsi~ }xb eisiev*
Nyfdi~i~ bwijv @XF Vfdlccdlyvij v}b~i
@XF Vfdldlyvij bwijim }v }ij}d Iy~bwilj nby}`|yi* ]di e`ee`wy+
}`lj >7 v|yl~i ki}~i v}b~i bj H~lnij x`ee ni ~yj np Nyfdi~i~*
^beit miny}v l} }di fb~ji~ bc H~lnij ljm ]yfdelynij
@j il~ep Mifikni~ >7<<% beit bwijim }v c~v} Lyv}~`lj v}b~i l} }di
fb~ji~ b H~lnij ljm ]yfdelynij* ]di v}b~i x`ee ni ~yj np Di~kljj
Hki`ji~+Xlhji~% xdb `v bji b }di i`hd} ^beit milei~v `j Lyv}~`l*L~byjm 9 k`ee`bj iy~b xlv `jsiv}im `j vdbwc}}`jh }di v}b~i% s`l l
ab`j} sij}y~i x`}d l jix Ayxie i~ Xlhji~ v}b~i*
Lk`f`v kbsiv `j jit} }b ^beit
]di S`ijjl kye}`n~ljm ~i}l`ei~ Lk`f`v dlv ~iebfl}im }v kij‐v v}b~i
}b ]yfdelynij =% xd`fd v ebfl}im ni}xiij }di ~ifij}ep bwijim Ay+
xie`i~ Xlhji~ ^beit v}b~i ljm Cln`bv% ljm ~`hd} lf~bvv }di xlp
~bk }di y}y~i eyty~`byv bcfiv b ^ijà Nijobv V`hjl Dbem`jh%
xd`fd l~i yjmi~ fbjv}~yf}`bj*
Obdekl~o}% l vdbww`jh v}~ii} ebfl}im `j mbxj}bxj S`ijjl `j }di
m`v}~`f} ojbxj lv <* X`iji~ Hiki`jminiq`~o% it}ijmv ~bk K`+
fdliei~wel}q }b H~lnij% ljm np s`~}yi b }di el~hi fbjfij}~l}`bjb aixieei~v ljm `j}i~jl}`bjle lvd`bj ~i}l`ei~v x`}d v}b~iv di~i% `v
~ihl~mim lv S`ijjl‐v kbv} eyty~`byv vdbww`jh v}~ii}*
Eby`v Sy`}}bj }b bwij bj ]yfdelynij
]di e`v}im eyty~p hbbmv ~i}l`ei~ ESKD x`ee ni viee`jh }v w~bmyf}v j
l v}b~i bj ]yfdelynij }dl} `v vl`m }b ni l bji b l o`jm `j Iy~bwi*
―Xi l~i w~bym ljm mie`hd}im }b dlsi }di eyty~p ~i}l`ei~ Eby`v Sy`}+
}bj lv l }ijlj} `j bji b by~ w~bwi~}`iv%‛ vl`m V`hjl H~byw byjmi~
^ijà Nijob* ―]d`v v y~}di~ w~bb }dl} by~ vdbww`jh w~bwi~}`iv ~i+
w~ivij} }di }bw ebfl}`bjv b~ w~ik`yk ~i}l`ei~v j S`ijjl*‛
Lv wl~} b }di vlki V`hjl w~baif}% W~lml x`ee ni kbs`jh `j}b ljl~byjm <%977 v|yl~i ki}~i lhvd`w v}b~i l} }di fb~ji~ b Nbhji~+
hlvvi ljm Vi`}qi~hlvvi `j >7<6*
Lnbsi }di W~lml v}b~i% vbki <<%777 v|yl~i ki}~iv it}ijm`jh
bsi~ }d~ii bb~v x`ee ni h`sij bsi~ }b eyty~p ~i}l`ei~v% xd`ei }di
~ikl`j`jh bb~v x`ee lffbkkbml}i bcfiv x`}d ye}~l+kbmi~j y~+
j`vd`jhv ljm lkij`}`iv*
N~ihyi} itwljmv bj Obdekl~o}
N~ihyi} dlv fbkwei}im }di itwljv`bj b `}v nby}`|yi bj S`ijjl‐v
Obdekl~o}% xdi~i }di ji`hdnby~`jh vwlfi xlv }loij bsi~% `jf~il+
v`jh }di v}b~i‐v v`qi ~bk 67 }b <47 v|yl~i ki}~iv*
Qihjl }loiv bsi~ c~bk Nyehl~`
I~kijih`emb Qihjl dlv }loij bsi~ }di b~ki~ Nyehl~` v}b~i% l
vwe`}+eisie 877 v|yl~i ki}~i vwlfi Qihjl ~ij}v b~ <%977 iy~b wi~
v|yl~i ki}~i l pil~* ]di oip kbjip b~ }di eilvi xlv `j }di ebxi~
visij m`h`} ~ljhi*
Kbjfei~ bwijv }d`~m Lyv}~`lj v}b~i
@j }di vykki~ b >7<<% Kbjfei~ }bbo bsi~ }di <07 v|yl~i ki}~i
h~byjm bb~ vwlfi b~ki~ep eilvim np H`e Fby}y~i% ~`hd} lf~bvv }di
xlp ~bk Qihjl* ]di oip+kbjip lkbyj} xlv jb} m`vfebvim*
Slw`ljb bwijim l} NldjdbcF`}p
]di <77}d Slw`ljb ~iv}ly~lj} ~ifij}ep bwijim l} NldjdbcF`}p
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 136/499
<63 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Kbjfei~ Nby}`|yi Obdekl~o% S`ijjl
^im Nyee Xb~em V}b~i Hi}~i`mihlvvi% Vleqnyh
X`ij Xiv} x`}d l jix miv`hj np }di K`elj l~fd`}if} ljm `j}i~`b~
miv`hji~ Kl}}ib ]dyj% xdb dlv niij kyee`jh bsi~ }di fy~~ij} `j+
}i~`b~ v`jfi >77>* Lffb~m`jh }b K~* ]dyj% ―]di kl`j l`k b by~ fbj+
fiw} b~ Slw`ljb `v }b ijvy~i }dl} }di ~iv}ly~lj} `v `knyim x`}d
Kim`}i~~ljilj e`hd}jivv l} lee }`kiv* ]di ~i+miv`hj `v lj bvdbb}
b }d`v b~`h`jle fbjfiw}% xd`fd hyiv}v jb}`fi l} l vyne`k`jle eisie
bjep*‛ ]di jix 866 v|yl~i ki}~i Slw`ljb ~iv}ly~lj} vil}v <47 `j+
v`mi ljm 47 `j }di hl~mij*
^im Nyee bwijv ~v} `j}i~jl}`bjle v}b~i `j Vleqny~h
^im Nyee x`ee ni viee`jh `}v sl~`byv w~bmyf}v `j l 6>7 v|yl~i ki}+
~i vwlfi }dl} xlv w~is`byvep dbki }b }di ]ljal Hõjme`jh lvd`bj
nby}`|yi% xdbvi iwbjpkbyv bxji~ x`ee levb ni ~yjj`jh }di ^im
Nyee v}b~i*
Vleixl bwijim l v}b~i `j Vleqny~h
]di 6=7 v|yl~i ki}~i v}b~i bj Vleqny~h‐v Lewijv}~lvvi fl~~`iv l
n~blm ~ljhi b Vleixl ljm Mljlc} w~bmyf}v*
Jix Nbhji~ v}b~i bwijim `j Vleqny~h
]di jix ><7 v|yl~i ki}~i v}b~i j Vleqny~h‐v bem }bxj v bwi~l}imnp Nbhji~ `}vie* ]di fbkwljp dlv lfd`isim xb~emx`mi vyffivv
v`jfi `}v byjm`jh `j <06>% ljm `j k`m Jbsikni~ >7<< bwijim `}v
jix v}b~i bj V`hkyjm+Dlccji~+Hlvvi*
Vxl~bsvo` ~ibwijv x`}d l <%>77 v|yl~i ki}~i v}b~i% ~ijb+
sl}im l} l fbv} bc 4%9 k`ee`bj iy~b
@j Lyhyv} >7<<% l}i~ i`hd} kbj}dv b fbjv}~yf}`bj% Vxl~bsvo` bwi+
jim }v mbb~v bj Di~qbh+C~`im~`fd+V}~lvvi `j @jjvn~yfo% `j l el~hi~%
kb~i kbmi~j ljm lnbsi lee kb~i kye}`lfi}im vwlfi*
@jjvn~yfo jbx dlv bji b }di xb~em‐v el~hiv} Vxl~bsvo` v}b~iv% ljm
x`}d } l yj`|yi vdbww`jh lkn`ijfi*
]dljov }b lj l~byjm 4%9 k`ee`bj iy~b `jsiv}kij}% Vxl~bsvo` dlv
jbx kbsim `j}b l ebfl}`bj }dl} w~bs`miv l m`~if} ljm `j}ijvi
f~pv}lee`ji itwi~`ijfi* @j l vwe`}+eisie <%>77 v|yl~i ki}~i vwlfi%
Vxl~bsvo` x`ee ni w~ivij}`jh }v ij}`~i wb~}be`b fbkw~`v`jh f~pv}le
fbkwbjij}v ljm bnaif}v% aixieei~p ljm lffivvb~`iv ljm w~if`v`bj
bw}`fle mis`fiv*
Ai} Vi} bwijv jix v}b~i `j O`}qnõdie
]di }ij}d Ai} Vi} v}b~i bwijim `j }di lee b >7<< l} l }bw ebfl}`bj
`j l >77 v|yl~i ki}~i vwlfi `j O`}qnõdie* Cbeebx`jh }d`v bwij`jh
ljm Wi}i~ Olwwei~‐v miwl~}y~i% }di itwljv`bj w~bh~lk xlv wy} bj
}di nlfo ny~ji~ vb lv }b leebx Ai} Vi} }`ki }b fdl~} `}v fby~vi b~}di y}y~i*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 137/499
<68ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vxl~bsvo` lhvd`w v}b~i Di~qbh+C~`im~`fd+V}~lvvi% @jjvn~yfo
Wilo Wi~cb~kljfi vwbjvb~v Dldjijolkk~ijjij kl~l+
}dbj ljm bwijv v}b~i `j O`}qnõdie
]di v}b~i b }di Vxim`vd vo`% hbe ljm flvyle xil~ ~i}l`ei~ Wilo
Wi~b~kljfi bwijim `j l <77 v|yl~i ki}~i vwe`}+eisie vwlfi b~+
ki~ep eilvim np Vwb~} Bni~* L} }di vlki }`ki% weljv b~ l ebjh+}i~k
wl~}ji~vd`w x`}d }di Dldjijolkk~ijjij Lew`ji vo` ~lfiv xi~i
ljjbyjfim* V}l~}`jh j >7<6% Wilo Wi~b~kljfi x`ee ni }di bcf`le
feb}d`jh vwbjvb~ b }di xb~em+~ijbxjim ~lfiv*
X`}}p Oj`}}i~v ab`jv cb~fiv x`}d Ai} Vi}
X`}}p Oj`}}i~v `v }di n~l`jfd`em b l h~byw b Dlkny~h+nlvim
flvdki~i ij}dyv`lv}v x`}d it}ijv`si itwi~`ijfi `j }di lvd`bj
`jmyv}~p* X`}}p Oj`}}i~v nby}`|yiv l~i l xb~em yj}b }dikviesiv
‖ yj`|yi ljm d`hdep isbfl}`si% e`oi }di fbkwljp‐v flvdki~i l+
vd`bjv* Dls jh bwijim l c~v} v}b~i bj Vpe} elv} Ayji% }di fbkwljp
bwijim l lhvd`w v}b~i `j Dlkny~h ljm l }d`~m v}b~i `j Xiv}i~+
eljm? ljm `j Mifikni~ >7<< flki }di by~}d v}b~i% l >77 v|yl~i
ki}~i vwlfi `j O`}qnõdie*
Ai} Vi} Nby}`|yi Sb~mi~v}lm}% O`}qnõdie
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 138/499
<64 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
6=
Lyv}~`lj `jsiv}kij} kl~oi} jixv ‖ Olycdlyv
]p~be x`jv lxl~m*
Olycdlyv ]p~be bwij`jh% @jjvn~yfo
Olycdlyv ]p~be x`jv lxl~m
Olydlyv ]p~be% xd`fd xlv ny`e} l} l fbv} b <99 k`ee`bj iy~b% xlvlxl~mim }di ―niv} vdbww`jh klee `j Iy~bwi‛ lxl~m np }di @FVF
Iy~bwilj Fbji~ijfi* Miv`hjim np }di N~`}`vd v}l~ l~fd`}if} Ml+
s`m Fd`wwi~ciem% }di klee lffbkkbml}iv 97 v}b~iv `j `}v l~byjm
66%777 v|yl~i ki}~iv b ~i}l`e vwlfi* ]di w~baif} `jsiv}b~ xlv V`+
hjl Dbem`jh*
Olv}ji~ # Bidei~ `jsiv}v =7 k`ee`bj iy~b
]di w`bjii~`jh H~lq+nlvim miwl~}kij} v}b~i Olv}ji~ # Bidei~ j+
siv}im =7 k`ee`bj iy~b `j `}v lhvd`w v}b~i }b `jf~ilvi }di v}b~i‐v
~i}l`e vwlfi }b =7%777 v|yl~i ki}~iv*
]di ~ivye} `v l ny`em`jh }dl} `v `j l felvv np `}vie1 >7%777 v|yl~iki}~iv misb}im }b lvd`bj ljm 4%777 b~ vwb~}vxil~ ‖ weyv vywi~n
~lh~ljfi ljm dbki y~j`vd`jhv miwl~}kij}v% ~iv}ly~lj}v% l vy+
wi~kl~oi}% l mk m`vfbyj} m~yhv}b~i% lj ipixil~ v}b~i% l dl`~m~iv+
vi~% ljm l K`v}i~ K`j`} ebfovk`}d ‖ lee yjmi~ bji ~bb* Fbjv}~yf}`bj
b~ }d`v% }di el~hiv} ~ikbmiee`jh w~baif} j }di fbkwljp‐v <64 pil~vd`v}b~p% }bbo }xb pil~v*
Nldjdbc F`}p Xiv} bwijv
S`ijjl‐v jix Nldjdb F`}p Xiv} klee bwijim `j Jbsikni~ >7<< l+
}i~ jil~ep }d~ii pil~v b fbjv}~yf}`bj l} l fbv} b >77 k`ee`bj iy~b%
xd`fd xlv w~bs`mim np BINN @kkbn`e`ijkljlhikij} HknD b~
}di ~ile`ql}`bj b ~i}l`e vwlfi% bcfiv% ljm l Kb}ie Bji Db}ie* ]di
<8%777 v|yl~i ki}~i klee% xd`fd kljlhim np IFI% lffbkkbml}iv
07 v}b~iv% ljm lee vwlfiv dlsi niij eilvim* ]di klee v ~i|yij}im
np kb~i }dlj =7%777 wi~vbjv ml`ep*
Hi~jh~bvv `jsiv}v =7 k`ee`bj iy~b
L}i~ i`hd} kbj}dv b ~ijbsl}`bj $my~`jh xd`fd }di v}b~i ~ikl`jim
bwij l} l fbv} b =7 k`ee`bj iy~b% Hi~jh~bvv miwl~}kij} v}b~i l}
Kl~`ld`ei~ V}~lvvi ~ibwijim* Hi~jh~bvv% x`}d `}v 67%777 v|yl~i
ki}~iv b bb~ vwlfi% `v bji b S`ijjl‐v kbv} ~ijbxjim vdbww`jh
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 139/499
<60ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Nldjdbc F`}p X`ij Xiv}
Hi~jh~bvv miwl~}kij} v}b~i Kl~`ld`eci~ V}~lvvi %S`ijjl
miv}`jl}`bjv* L}i~ }di Wleki~v H~byw
vbem }di ny`em`jh `j il~ep >77= b~ <<>%6k`ee`bj iy~b% }di mif`v`bj xlv klmi }b
~ijbsl}i ljm ~iv}~yf}y~i }di v}b~i* @j
>779% }di jix bxji~ Miol @kkbn`e`ij
@jsiv}kij} HknD diem lj l~fd`}if}y~i
fbkwi}`}`bj }dl} xlv xbj np H~lq+nlvim
Ebsi L~fd`}if}v*
B}}b lf|y`~iv l klab~`}p vdl~i bc
@jjvn~yfo vdbww`jh klee
V`t pil~v lhb% }di Hi~klj kl`e+b~mi~ h`+
lj} Leitljmi~ B}}b% xd`fd bxjv Iy~bwi‐v
el~hiv} vdbww`jh klee misiebwkij} fbk+wljp IFI Iy~bwl% lf|y`~im l >9 ) v}loi
`j }di MIQ vdbww`jh klee* L} pil~‐v ijm%
B}}b `jf~ilvim `}v v}loi `j MIQ }b 97%< )%
xd`ei Dljjiv Divv% }di b~ki~ klab~`+
}p vdl~idbemi~% ~i}l`jim }di ~ikl`j`jh
=0%0 ) b }di vdl~iv* ]di mile levb fleev
b~ lj `jf~ilvi `j MIQ‐v flw`}le% x`}d
bjep l k`jy}i lkbyj} hb`jh }b K~* Divv‐v
w~`sl}i byjml}`bj* ]di lkbyj} }dl}
fdljhim dljmv xlv jb} m`vfebvim* K~*
Divv% 3>% xdb }bbo bsi~ lv FIB b MIQ
`j <043% x`ee jb ebjhi~ ni `jsbesim `j mlp
}b mlp bwi~l}`bjv nih`jj`jh `j >7<>* Lf+fb~m`jh }b K~* Divv% di x`ee ni bfyv`jh
kb~i bj v}~l}ihp ljm bj ~ile iv}l}i mi+
siebwkij}*
Dls`jh fbkwei}im }xb xlsiv b `jsiv}+
kij} }b}lee`jh lj lhh~ihl}i =7 k`ee`bj
iy~b% }di MIQ klee jbx dlv <>6 v}b~iv
x`}d ~i}l`e vwlfi lkbyj}`jh }b >=%477
v|yl~i ki}~iv* ]di klee hiji~l}iv lj+
jyle vleiv lkbyj}`jh }b <30 k`ee`bj
iy~b% ljm l }b}le b 8%9 k`ee`bj s`v`}b~v
dlsi niij fbyj}im v`jfi jfiw}`bj*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 140/499
<=7 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
69
H6 Vdbww`jh Fij}~i `j Hi~lvmb~c ‖ l ~ifij}ep
~ile`vim by}+bc+}bxj vdbww`jh klee*
H6 vdbww`jh ~ivb~} Hi~lvmb~c
Iy~bwl~o vdbww`jh fij}~i% Vleqny~h
Bx`jh }b }di fy~~ij} d`hd mijv`}p b ~i}l`e vwlfi `j Lyv}~`l% `j }diy}y~i kleev x`ee kl`jep ni ~ijbsl}im b~ itwljmim% ljm kbv} jix
kleev x`ee ni ny`e} `j mbxj}bxj l~ilv b~ bj }di by}vo`~}v b el~hi
f`}`iv*
H6 Vdbww`jh Fij}~i `j Hi~lvmb~c ‖ l ~ifij}ep ~ile`vim
by}+bc+}bxj vdbww`jh klee
]di H6 klee% xd`fd `v vel}im b~ bwij`jh `j }di vw~`jh b >7<>% `v
yj`|yi `j Lyv}~`l `j kljp ~ivwif}v* ]di klee `v ebfl}im l} }di `j+
}i~vif}`bj b }d~ii kl`j d`hdxlpv $V<% L9% N8% xd`ei `}v fl}fdkij}l~il it}ijmv }b Lyv}~`l‐v ji`hdnby~`jh ~ih`bjv ljm }b }di wl~} b
h~il}i~ S`ijjl }dl} `v jb~}d b }di Mljyni*
Lwl~} ~bk ni`jh }di el~hiv} Lyv}~`lj klee }b ni ny`e} `j l v`jh+
ei fbjv}~yf}`bj wdlvi% HI `v levb }di el~hiv} klee w~baif} }b dlsi
yjmi~hbji lj ijs`~bjkij}le kwlf} lvvivvkij}* E`oix`vi yj`|yi
`j }di ljjlev b Lyv}~`lj kleev `v H6‐v l~fd`}if}y~i% fyv}bki~ b~`+
ij}l}`bj% ljm ijs`~bjkij}leep ~`ijmep fbjv}~yf}`bj kbmle`}`iv%
xd`fd l~i yjojbxj j w~baif}v b }d`v v`qi*
]di klee‐v jlki% H6% `v `j}ijmim }b `jm`fl}i }dl} }di Hi~lvmb~ klee
`v jb} ayv} bji ny`em`jh% ny} jv}ilm lj lhhebki~l}`bj b }d~ii ny`e+m`jh fbkweitiv1 l vwif`le}p klee% l felvv`f klee% ljm l M@P ljm hl~+
mij vywwep fij}~i ojbxj lv Nly+ yjm Hl~}ijkl~o} Db~jnlfd* H6
x`ee lffbkkbml}i l~byjm >77 v}b~iv vw~ilm lf~bvv 87%777 v|yl~i
ki}~iv b eilvlnei vwlfi* @} `v dbwim }dl} }di klee x`ee nifbki l
―kl~oi}welfi b~ }di ~ih`bj‛ fbkw~`v`jh eilm`jh `j}i~jl}`bjle ~i+
}l`e fdl`jv% ~ih`bjle bwi~l}b~v ljm w~bmyf}v% ljm l e`siep k`t b
Lyv}~`lj kl~oi} eilmi~v ~bk sl~`byv vif}b~v*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 141/499
<=<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vywi~m~p fbkki~f`le% Vleqny~h
Mbjlyqij}~yk S`ijjl
H6 dlv kb~i }dlj <77%777 v|yl~i ki}~iv b bb~ vwlfi* ]di eilvl+nei wb~}`bj b }di felvv`f klee lkbyj}v }b 94%777 v|yl~i ki}~iv%
ljm }di~i x`ee ni <>%777 v|yl~i ki}~iv b~ eilvi `j }di vwif`le}p
klee* ]di klee dlv =%777 wl~o`jh vwlfiv% vbki b }dik ebfl}im `j
lj yjmi~h~byjm hl~lhi*
^ij} `jmit vdbww`jh fij}i~
Ebfl}`bj Ji}}b ~ij} W~`fi }~ijm
IY^"k> "kbj}d
L+Ebfl}`bj1 =7+>77 ve`hd}ep `jf~ilv`jhVFV% Mbjlyqij}~yk
N+Ebfl}`bj1\<0% VFJ% Eyhji~F`}p% <=+=9 v}lneiQij}~yk V`kki~`jh
F+Ebfl}`bj1@j}i~vwl~ Vljmei`}ijhlvvi% L~flmi Ki`me`jh% 4+<9 ve`hd}ep mif~ilv`jhQij}~yk Di~jlev
Vby~fi1 IDE ^ivil~fd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 142/499
<=> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
V`eewl~o ]p~be
Dbee`v}i~ fbkiv }b Lyv}~`l
]di c~v} }xb v}b~iv b }di Lki~`flj lvd`bj dbyvi Dbee`v}i~ bwi+
jim l} H~lq‐v Ky~nl~o ljm Vleqny~h‐v Iy~bwl~o `j l~byjm 877
v|yl~i ki}~i vwlfiv ilfd% bj <v} Mifikni~% >7<<* Kl~fyv X`em%
FIB b Vwl~ Iy~bwilj Vdbww`jh Fij}~iv vl`m1 ―]di~i xlv l si~`+
}lnei fbkwi}`}`bj lkbjh }di sl~`byv kleev b~ }di c~v} v}b~i% ljm
xi l~i si~p w~bym }b ni }di c~v}*‛ L xiio el}i~% }di }d`~m Dbee`v}i~
v}b~i bwijim `j l =77 v|yl~i ki}~i vwlfi l} S`ijjl‐v Mbjlyqij+
}~yk klee*
Vywi~m~p `j Vleqny~h
Vywi~m~p‐v c~v} Lyv}~`lj v}b~i bwijim l} Vleqny~h‐v Iy~bwl~o%
xdi~i }di N~`}`vd lvd`bj ~i}l`ei~ mif`mim }b `jlyhy~l}i `}v c~v}
Lyv}~`lj lhvd`w v}b~i% dls`jh bwijim v}b~iv w~is`byvep `j Ni~e`j
ljm Kyj`fd* ]di Iy~bwl~o Vywi~m~p v}b~i `v l >97 v|yl~i ki}~i
h~byjm bb~ vwlfi }dl} fl~~`iv }di xdbei hlky} b }di fbkwljp‐v
w~bmyf}v*
Dyjoikóeei~ ljm H+V}l~ fbki }b Mbjlyqij}~yk
]di My}fd yjmi~hl~kij} ~i}l`e fdl`j Dyjoikóeei~ bwijim `}v c~v}
Lyv}~`lj v}b~iv bj =}d Jbsikni~ l} S`ijjl‐v Mbjlyqij}~yk ljm
weljv }b bwij j`ji lmm`}`bjle v}b~iv `j Lyv}~`l np }di ijm b >7<>*
]di jix v}b~i `v l <=7 v|yl~i ki}~i vwlfi*
]di mij`k ~i}l`ei~ H+V}l~ ^lx levb bwijim l v}b~i l} Mbjlyqij+
}~yk% `j wl~}ji~vd`w x`}d l ~ljfd`vii* ]di jix >09 v|yl~i ki}~i
v}b~i dlv lj itfieeij} ebfl}`bj ~`hd} l} }di klee‐v kl`j ij}~ljfi*
W~`kl~o fbkiv }b Lyv}~`l
@j Viw}ikni~ >7<<% }di @~`vd miwl~}kij} v}b~i fdl`j bwijim `}v
c~v} Lyv}~`lj n~ljfd l} V`eewl~o* W~`kl~o vieev lvd`bj vo`~}v% m~iv+
viv% wlj}v ljm lffivvb~`iv l} w~`fiv l~ ebxi~ }dlj }dbvi b `}v
fbkwi}`}b~v% m`vfbyj}i~v `jfeymim% ljm `j l v}b~i }dl} `v levb l~
kb~i vwlf`byv }dlj }dbvi b `}v fbkwi}`}b~v* ]di fbkwljp‐v lh+vd`w v}b~i bj Btb~m V}~ii} `j Ebjmbj dlv l~byjm <77 flvd mivov*
―W~`kl~o fy~~ij}ep dlv }di kbv} l}}~lf}`si fbjfiw} `j }di ~i}l`e
feb}d`jh `jmyv}~p%‛ vlpv Kl~fyv X`em% FIB b }di klee bwi~l}b~ VIV
$l kikni~ b }di Vwl~ H~byw% xd`fd bwi~l}iv @jjvn~yfo‐v V`eewl~o
klee*
]di N~`}`vd+@~`vd fdl`j% xdbvi vleiv lkbyj}im }b 6%> n`ee`bj iy~b
elv} pil~% `v itwljm`jh `j Iy~bwi ljm dlv bwijim visij v}b~iv `j
Hi~kljp bsi~ }di wlv} }xb pil~v* ]di fbkwljp v weljj`jh }b bwij
ni}xiij csi ljm visij v}b~iv j Lyv}~`l% }xb b~ }d~ii b xd`fd x`ee
ni ebfl}im `j }di S`ijjl l~il* V}`ee yjfbjc~kim `v l v}b~i l} }di
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 143/499
<=6ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
jix Hi~lvmb~ klee jil~ S`ijjl% xd`fd `v vel}im }b bwij `j il~ep
>7<>* W~`kl~o vlpv }dl} `} `v ―dbem`jh m`vfyvv`bjv‛ x`}d Lyv}~`l‐v
}ij el~hiv} kleev*
Olwwmlde miny}v `j Lyv}~`l
]di Vxim`vd lvd`bj ~i}l`e fdl`j Olwwmlde weljv }b itwljm `j}b
Lyv}~`l `j }di lee b >7<>* ]di m`vfbyj}i~‐v c~v} v}b~i $477 v|yl~i
ki}~iv b~ }di xdbei lk`ep `v vel}im }b bwij l} @oil Dl`m Fij}~i
jil~ E`jq% x`}d lj lmm`}`bjle csi b~ v`t bwij`jhv weljjim bsi~ }dijit} <> kbj}dv% lffb~m`jh }b S`fi W~iv`mij} Itwljv`bj Dljv Aiw+
vbj* Olwwmlde weljv }b ye}`kl}iep bwij 97 v}b~iv `j Lyv}~`l*
]~l`j v}l}`bj klee vwlfi `j h~il} mikljm
]di bfyv di~i `v yjmbyn}imep bj }di jix kleev l} S`ijjl‐v klab~
}~l`j v}l}`bjv vyfd lv Xiv}nldjdbc% Qij}~lenldjdbc ljm X`ij
K`}}i% xd`fd x`ee h~il}ep `jf~ilvi }di lkbyj} b lsl`elnei ~i}l`e
vwlfi l} }divi }~l`j v}l}`bjv*
]di il~ep v}lhiv b }di kl~oi}`jh w~bfivv dlsi le~ilmp vdbxj
}dl} }~l`j v}l}`bj kleev x`ee ni v}` fbkwi}`}`bj b~ by}vo`~} ljm
by}+b+}bxj kleev* ]di~i `v l v}~bjh }~ijm }bxl~m kleev }dl} l~i`j}ih~l}im j}b }di ln~`f b }di f`}p fij}~i% lv vyfd kleev bi~ }di
fbjsij`ijfi b y~nlj vdbww`jh ljm }dyv w~bs`mi fyv}bki~v x`}d
hijy`ji lmmim sleyi* @} `v vli }b lvvyki }dl} lee }d~ii kleev l}
S`ijjl‐v klab~ }~l`j v}l}`bjv x`ee i}fd }bw ~ij}v*
Vdbww`jh+Fij}i~ Lyv}~`l
ljo Vdbww`jh+Fij}i~ F`}p HEL t <%777 v|k Bwij`jh Jykni~ bc v}b~iv
< Vdbww`jh F`}p Võm Sóvijmb~c <6> <083 667
> Mbjlyqij}~yk S`ijjl <>0 <089 >37
6 Fij}i~ Xiv} H~lq 0= <040 37
= Vdbww`jh F`}p Vi`i~vni~h Vi`i~vni~h 49 >776 >779 Weyvf`}p Wlvfd`jh 87 <040 >77
3 Dl`m Fij}i~ Dl`m 36 <00< 94
8 Iy~bwl~o Vleqny~h 9< <008 <67
4 YJB Vdbww`jh Eibjm`jh == <007 47
0 Kivviwl~o Mb~jn`~j =< <048 39
<7 L]^@B Vleqny~h 60 >778 89
<< V}lm`bj Fij}i~ S`ijjl >3 >778 36
<> Vdbww`jh+Fij}i~ Jb~m S`ijjl >3 <040 47
<6 Võmwl~o Oelhijcy~} >6 <004 49
<= F`}p Fij}i~ Lkv}i}}i Lkv}i}}ij >6 >77< 87
<9 C`vfdlwl~o X`iji~ Jiyv}lm} >< <003 =3
By}+bc+}bxj vwif`le}p kleev
Ljb}di~ vwif`iv b vdbww`jh ~ile iv}l}i }dl} dlv it`v}im j Lyv}~`l
b~ pil~v klp levb ni `j b~ vbki fdljhiv1 vwif`le}p kleev% xd`fd
dlsi vw~yjh yw bj }di by}vo`~}v b kljp Lyv}~`lj f`}`iv* @j kbv}
flviv% }di vlki }ijlj}v l~i byjm `j lee vyfd kleev ljm flj ni
fbyj}im bj }di cjhi~v b }xb dljmv*
]di vwif`le}p+klee kbmie dlv w~bsij }b ni vyffivvye* ―]dljov }b
}di`~ ebx ~ij}v ljm }di`~ }ijlj} v}~yf}y~i bi~`jh l feil~ep mij}`c+lnei bfyv `j }di ebx ljm kim`yk w~`fi vihkij}v% vwif`le}p kleev
dlsi niij }di n`h x`jji~ my~`jh }di f~`v`v%‛ vlpv Id~ijni~hi~* Ny}
l }~ijm }bxl~m d`hdi~ |yle`}p `v levb `j }di bcjh b~ vyfd kleev*
@jlvkyfd lv vklee vwif`le}p kleev `j eivv miv`~lnei ebfl}`bjv flj
bjep l}}~lf} }ijlj}v $` l} lee }dl} viee }di`~ xl~iv l} mykw`jh w~`+
fiv% }di el~hi~ kleev }dl} levb `jsiv} `j |yle`}p l~i `j h~il}i~ mi+
kljm*
Lffb~m`jh }b l ~ifij} v}ymp np }di fbjvye}`jh c~k V}ljmb~} /
Kl~o}% ni}xiij >777 ljm >7<7 Lyv}~`l‐v vwif`le}p+klee ~i}l`e
vwlfi ii} mbyneim }b =%= k`ee`bj v|yl~i ki}~iv*
Dijfi dle l v|yl~i ki}~i b vwif`le}p klee vwlfi `v le~ilmp
lsl`elnei b~ ilfd Lyv}~`lj* ]di jykni~ b vwif`le}p kleev wi~ vi
dlv kb~i }dlj mbyneim lv xiee% ~bk <%=77 }b 6%>77*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 144/499
<== ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
63
Lyv}~`lj K#L Milev ‖ Mbj H`e `v jb kb~i*
Hi~~p Xini~ V}b~i
V}`icieoój`h v}b~i
Mbj H`e `v jb kb~i
]di nljo~yw}% >0+v}b~i ~i}l`e feb}d`jh fdl`j Mbj H`e xlv lf|y`~imnp }di Hi~klj lvd`bj ~i}l`ei~ Hi~~p Xini~ @j}i~jl}`bjle LH b~ 8*6
k`ee`bj iy~b% l kbsi }dl} ijlneim Xini~ }b kweikij} }v Lyv}~`lj
itwljv`bj weljv ldilm b vfdimyei $}di fbkwljp le~ilmp dlv >6
v}b~iv `j Lyv}~`l* Mbj H`e xlv b~fim `j}b nljo~yw}fp bx`jh }b }di
`jvbesijfp b `}v @}le`lj wl~ij} Kl~`ieel Ny~lj` Clvd`bj H~byw* ]di
fbkwljp‐v jmin}imjivv ~lj }b 69 k`ee`bj iy~b*
Eimi~ # Vfdyd lf|y`~iv V}`icieoój`h
NLXLH Nljo% xd`fd bxjv }di H~lq+nlvim ~i}l`e vdbi fdl`j V}`i+
ieoój`h% dlv vbem `} }b }di e`oix`vi H~lq+nlvim Lyv}~`lj kl~oi}
eilmi~ Eimi~ # Vfdyd LH b~ lj yjm`vfebvim lkbyj}* ]di V}`iie+
oój`h ~i}l`e fdl`j fbkw~`viv 33 v}b~iv% 9= b }dik `j Lyv}~`l ljm}di ~ikl`jmi~ j Vebsij`l% F~bl}`l ljm Vebslo`l*
Eimi~ # Vfdyd LH bxjv Fb~}`% Mbk`j`f`% Dyklj`f% Aieeb ljm
Vdbi=Pby ‖ l }b}le b kb~i }dlj 697 v}b~iv `j << fbyj}~`iv% x`}d
kb~i }dlj dle b }di v}b~iv ebfl}im j Hi~kljp% Nyehl~`l% F~bl}`l%Wbeljm% ^bklj`l% Vebsij`l% Dyjhl~p% Vx`}qi~eljm ljm Vebslo`l* Ei+
mi~ # Vfdyd‐v >7<7 vleiv lkbyj}im }b 9=>%0 k`ee`bj iy~b*
Ni~hh~yij vynk`}v l jix Olycdbc bcci~
@j Mifikni~ >7<<% w~`b~ }b }di mif`v`si Ki}~b H~byw vywi~s`vb~p
nbl~m kii}`jh xdi~i l mif`v`bj xlv }b ni klmi fbjfi~j`jh l wbv+
v`nei vlei b Olydb‐v v}b~i ii}% J`fbelv Ni~hh~yij ljm }di ~ile
iv}l}i `jsiv}kij} h~byw Nelfov}bji vynk`}}im l ni}}i~ bi~ }dl}
jb} bjep fleeim b~ l d`hdi~ w~`fi b~ }di miwl~}kij} v}b~i fdl`j%
ny} levb feil~ep `jm`fl}im }dl} Ni~hh~yij `j}ijmv }b kl`j}l`j }di
it`v}`jh Olydb kljlhikij} }ilk ljm v}l* @j ~ivwbjvi }b l
|yiv}`bj ~bk Dljmievnel}} Bje`ji% l Ni~hh~yij Dbem`jh vwboiv+wi~vbj fbjc~kim }dl} }d`v xlv `j lf} }di }ijb~ b }di jix bi~*
]d`v misiebwkij} hlsi }di jihb}`l}`bjv x`}d Olydb jix `kwi+
}yv* Ni~hh~yij jbx dbwiv }dl} } x`ee ni lnei }b itlk`ji Olydb‐v
nbbov* Yw yj}`e jbx% bjep }di Lyv}~`lj ~ile iv}l}i fbkwljp V`hjl
dlv fbjmyf}im l mi}l`eim lym`} b Olydb‐v lffbyj}v ljm vynvi+
|yij}ep vynk`}}im l mi}l`eim n`m* ]di fbkwljp `v vl`m }b dlsi b+
i~im > n`ee`bj iy~b b~ }di Olydb miwl~}kij} v}b~iv*
Ny} yjb~}yjl}iep% V`hjl FIB ^ijà Nijob `v yjmi~ `jsiv}`hl}`bj np
}di S`ijjl m`v}~`f} l}}b~jip b~ vyvwif}im kbjip elyjmi~`jh* Yj}`e
K~* Nijob `v feil~im b }divi leeihl}`bjv% }di wbvv`nei vlei }b V`h+
jl x`ee dlsi }b ni wy} bj }di nlfo ny~ji~*
]di S`ijjl m`v}~`f} l}}b~jip‐v bcfi jiimv kb~i }`ki
]di S`ijjl m`v}~`f} l}}b~jip‐v bcfi x`ee jb} ni lnei }b fbkwei}i
`}v `jsiv}`hl}`bj b w~bvwif}`si Olydb wy~fdlvi~ ^ijà Nijob
nib~i }di >7<< Fd~`v}klv dbe`mlpv* Lj itwi~} ~iwb~} np Lyv}~`l‐v
NOL $i|y`sleij} b }di CN@ flki }b }di fbjfeyv`bj }dl} }di kb+
jip elyjmi~`jh leeihl}`bjv lhl`jv} K~* Nijob l~i yje`oiep }b v}ljm*
]di S`ijjl m`v}~`f} l}}b~jip‐v bcfi ~ifi`sim lvv`v}ljfi ~bk NOL
kbjip elyjmi~`jh itwi~}v `j fbjmyf}`jh `}v `jsiv}`hl}`bj b K~*
Nijob*
^ijà Nijob
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 145/499
<=9ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
X`}d kb~i }dlj 877 k`ee`bj jdln`}lj}v% Iy~bwi v bji b }di xb~em‐v
kbv} mijviep wbwyel}im l~ilv*
L klab~ }~ijm ~ikl`jv }di bj+hb`jh `j}i~jl}`bjle`vl}`bj b ~i}l`+
e`jh* Nb}d ~i}l`ei~v ljm `jsiv}b~v l~i ebbo`jh `jf~ilv`jhep lf~bvv
nb~mi~v% x`}d ~i}l`ei~v vii`jh j}i~jl}`bjle itwljv`bj lv l oip ~iv+
wbjvi }b }di hebnle f~`v`v* Dbxisi~% xd`ei mbk`jlj} ebfl}`bjv l~i `j
mikljm ~bk nb}d h~bywv% }di~i v kb~i sl~`i}p iki~h`jh j }di f`+
}`iv }dl} ilfd x`ee bfyv bj% x`}d kb~i bffyw`i~v ~ilmp }b ikn~lfi
eivv iv}lne`vdim kl~oi}v% jb}lnep x`}d kb~i `j}i~iv} `j iki~h`jh
kl~oi}v* Xd`ei eivv ~`vo+lsi~vi `jsiv}b~v l~i ~ilmp }b beebx }dik%
fb~i jsiv}b~v l~i v}`ee bfyvvim bj }di el~hiv} kl}y~i kl~oi}v*
^i}l`ei~v kiljxd`ei l~i levb lmlw}`jh }di`~ v}b~iv% }di`~ ki}dbmvb bwi~l}`bj ljm }di`~ v}~l}ih`iv }b ijdljfi }di fyv}bki~ itwi~`+
ijfi ljm }b misiebw }di`~ kye}`+fdljjie bi~% x`}d k+fbkki~fi
lv xiee lv i+fbkki~fi l oip nl}}eih~byjm* Jb} bji v}~l}ihp flj ni
lvvykim }b xb~o `j lee kl~oi}v ny} l jiim b~ icf`ij}% x`~im ljm
xiee+ebfl}im s`v`nei w~bwi~}p `v l oip }diki `j lee }bw f`}`iv* ^i}l`+
ei~v% dbxisi~% l~i lf`jh mif~ilv`jh vywwep b~ }di niv} vwlfi ljm
x`}d misiebwkij} e`k`}im% ~ij}v dlsi niij n`m yw* @j kb~i vifbj+
ml~p l~ilv% }di ~isi~vi `v v}`ee }~yi ‖ lsl`eln`e`}p `v b}ij v}`ee ~`v`jh
ljm ~ij}v ~ikl`j yjmi~ w~ivvy~i*
Iy~bwi*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 146/499
<=3 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<> C B ] B 1 M ^ I L K
V ] @ K I
@KKBN@E@IJ
NYV@JIVV Mlv Vfdxi`qi~ @kkbn`e`ij+Klhlq`j
Ijmi El}i`j2Mi~ m`~io}i Qyhljh qy~ Vfdxi`qi~ @kkbn`e`ij x`~}vfdlc} yjmqyk ¯Xdb `v Xdb¿ mi~ N~ljfdi, Leeiv õni~ Klfdi~% Kí~o}i yjm@jsiv}`}`bjij ‖ Kbjl}e`fd `j @d~ik N~`icolv}ij% leei <= ]lhi levI+Wlwi~% xófdij}e`fd wi~ Jixvei}}i~ yjm }íhe`fd bje`ji yj}i~
xxx*`kkbn`e`ijnyv`jivv*fd
Xb ljmi~i lycdó~ij% cljhij x`~ lj*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 147/499
<=8ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di vif}`bj b Jix Nbjm V}~ii} lmab`j`jh Bem Nbjm V}~ii} l} }di
f~bvv v}~ii} Ny~e`jh}bj Hl~mijv `v lj l~byjm >77 ki}i~+ebjh wi+miv}~`lj qbji*
^yvv`lj aixieei~ Klt`k Sbqjivijvop dlv v`hjim }b bwij
`}v ~v} YO v}b~i
]di eyty~p ~i}l`ei~ dlv }loij lj <4+pil~ eilvi bj l v}b~i l} Bem
Nbjm V}~ii} ni}xiij Mi Nii~v ljm I}~b lv xiee lv m`~if}ep bwwbv`+
}i Mbefi # Hlnnljl ljm Leitljmi~ Kf\yiij* Klt`k Sbqjivijvop
vify~im }di 33 v|yl~i ki}~i v}b~i l}i~ wlp`jh l w~ik`yk b kb~i
}dlj bji k`ee`bj wbyjmv* ]di ~i}l`ei~ x`ee wlp l ~ij} b >>9%777
wbyjmv l pil~*
]di n~ljm xlv b~`h`jleep elyjfdim lv Aixieei~p ]dil}~i `j ^yvv`l`j <004% l}i~ ni`jh vi} yw np @~`jl Mb~bipisl ljm Klt`k Sbqji+
vijvop* @} fy~~ij}ep dlv l v}b~i `j Kbvfbx*
I}~b kbsiv `j}b l w~b}if}im eljmkl~o ny`em`jh
@j Lyhyv} >7<<% I}~b bwijim l jix 377 v|yl~i ki}~i v}b~i `j }di
b~ki~ Lhjiv ljm Vbjv hleei~p% ni}xiij Klt`k Sbqjivijvop ljm
Fl~}`i~ ljm lf~bvv ~bk ]bm‐v ljm Leitljmi~ Kf\yiij* ]di ~iebfl+
}`bj xlv myi }b }di lf} }dl} }di it`v}`jh 677 v|yl~i ki}~i vwlfi
dlm nifbki }bb vklee*
Fl~}`i~ ny`em`jh vbem l} l p`iem bc 6%< )
]di Fl~}`i~ v}b~i l} =7+=< Bem Nbjm V}~ii} dlv niij welfim yjmi~
bi~ }b }di @~`vd nyv`jivvklj ljm ~lfidb~vi bxji~ AW Kf Kljyvljm @~`vd w~bwi~}p `jsiv}b~ L`mlj N~bbov% b~ l~byjm <4 k`ee`bj
wbyjmv ‖ l p`iem b l~byjm >%4 )*
EBJMBJ `v }di flw`}le b Ijheljm ljm }di Yj`}im O`jhmbk* ]di
fy~~ij} lmk`j`v}~l}`si l~il lebjh x`}d }v sl~`byv m`v}~`f}v xlv mi+cjim bj <v} Lw~`e% <039 x`}d }di iv}lne`vdkij} b H~il}i~ Ebjmbj%
xd`fd dlv 8%4 k`ee`bj `jdln`}lj}v% >%0 k`ee`bj b xdbk e`si `j }di <6
m`v}~`f}v b @jji~ Ebjmbj* ]dyv Ebjmbj `v }di IY‐v kbv} wbwyebyv
f`}p* ]di Ebjmbj fbjy~nl}`bj dlv l wbwyel}`bj b 4%6 k`ee`bj% xd`ei
}di wbwyel}`bj b }di H~il}i~ Ebjmbj Y~nlj L~il xlv l~byjm <=
k`ee`bj `j >77<*
Ebjmbj `v bji b }di xb~em‐v kbv} `kwb~}lj} fye}y~le% cjljf`le
ljm }~lm`jh fij}~iv* H~il}i~ Ebjmbj% xd`fd `v fbkwbvim b `jji~
ljm by}i~ Ebjmbj% v m`s`mim j}b 66 nb~byhdv% jfeym`jh }di F`}p b
Ebjmbj ljm }di F`}p b Xiv}k`jv}i~*
Ebjmbj ‖ l vdbww`jh miv}`jl}`bj wl~ itfieeijfi
Ebjmbj‐v itfeyv`si Klpl`~ m`v}~`f} `v sp`jh }b bsi~}loi Wl~`v% K`+
elj% Jix Pb~o ljm ]bopb lv }di welfi }b hb b~ eyty~p vdbww`jh*
Jix Xiv} Ijm Fbkwljp $JXIF% xd`fd `v }di kl~oi}`jh lhijfp
b~ v}b~iv bj ljm l~byjm Nbjm V}~ii}% Ai~kpj V}~ii}% Btb~m V}~ii}
ljm ^ihij} V}~ii}% dlv ~beeim by} `}v Ebjmbj Eyty~p flkwl`hj*
B }di 377 ~i}l`ei~v ~iw~ivij}im np JXIF% l~byjm 677 l~i eyty~p
v}b~iv `j }di Nbjm V}~ii} l~il*
Nbjm V}~ii}% xd`fd `v ebfl}im `j Ebjmbj‐v Klpl`~ m`v}~`f}% `v bji b
}di f`}p‐v w~`f`iv} vdbww`jh v}~ii}v* ]di v}~ii} `v jlkim l}i~ V`~
]dbklv Nbjm% l misiebwi~ xdb misiebwim }di m`v}~`f} l~byjm Nbjm
V}~ii} `j }di <8}d fij}y~p* ]di jb~}di~j vif}`bj b Nbjm V}~ii}%xd`fd ~yjv `j}b Btb~m V}~ii}% `v bcf`leep fleeim Jix Nbjm V}~ii}%
xd`ei }di vby}di~j vif}`bj% xd`fd ~yjv `j}b W`fflm`eep% `v ojbxj lv
Bem Nbjm V}~ii}% xd`fd `v l~byjm dle lv ebjh lv Jix Nbjm V}~ii}*
68
Ebjmbj% Cb~isi~ >< wlpv <8 k`ee`bj iy~b oip
kbjip*
]bxi~ N~`mhi s`ix% Ebjmbj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 148/499
<=4 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di w~bwi~}p `v ei} }b }di aixieei~ bj l >7+pil~ eilvi ~bk <000 l}
9=7%777 wbyjmv l pil~* @} xlv wy} yw b~ vlei np NL Wijv`bj Cyjm
x`}d l w~`fi }lh b <3%9 k`ee`bj wbyjmv*
Hyff` `j jix m`hv
@j Jbsikni~ >7<<% v`t mbb~v mbxj }b }di ~`hd}% Hyff` bwijim `}v
fbkwei}iep ~ikbmieeim 349 v|yl~i ki}~i lhvd`w v}b~i bj }di fb~+
ji~ b V}lccb~m V}~ii}*
W~lml w~bwi~}p vbem
]di W~lml v}b~i xd`fd v ebfl}im bj Bem Nbjm V}~ii} bwwbv`}i Hyf+
f` ljm Psiv Vl`j} Ely~ij} dlv niij wy~fdlvim np Lvvi} kljlhi~
V|yl~i Nlp‐v w~`sl}i fe`ij} nlvim `j ]dl`eljm b~ jil~ep 6> k`ee`bj
wbyjmv% ~iif}`jh l p`iem b l~byjm 6%<9 )* ]di }b}le ~ij} `v kb~i
}dlj bji k`ee`bj wbyjmv l kbj}d* ]di <>>7 v|yl~i ki}~i ny`em`jh
`v ei} }b W~lml yj}`e >7>>*
Jix Nbjm V}~ii} v}b~i vi}v jix ~ifb~m ‖ 093 wbyjmv wi~
v|yl~i cii} ljm <%0 k`ee`bj wbyjmv oip kbjip
]xb pil~v lhb% W`lhi} vi} l jix ~ifb~m b~ ~ij}1 8=9%777 wbyjmv
$039 wbyjmv wi~ v|yl~i ii}% weyv <%0 k`ee`bj wbyjmv oip kbjipb~ }di w~bwi~}p bxji~ N~bbov% xd`fd }dij wlvvim }d`v vyk }b }di
w~is`byv }ijlj}% Nyehl~`*
Fdy~fd‐v miny}v bj Jix Nbjm V}~ii}
]di el}iv} jixfbki~ bj Jix Nbjm V}~ii} v }di 663 pil~ bem N~`}`vd
vdbi ~i}l`ei~% Fdy~fd‐v% xd`fd `j Viw}ikni~ >7<< bwijim `}v c~v}
xbkij‐v v}b~i xb~emx`mi `j l }d~ii+eisie 89 v|yl~i ki}~i vwlfi*
]di jix n~ljfd `v }b}leep mim`fl}im }b elm`iv— vdbiv ljm lffivvb+
~`iv vi} lhl`jv} l felvv`f fdi~~p xbbm `j}i~`b~* Fdy~fd—v dlsi v}lpim
}~yi }b }di`~ miv`hj i}dbv ljm f~il}im bjep }~lm`}`bjle l} vdbiv
`j }di b~k b elfi+ywv ljm n~bhyiv% fy} vwif`leep b~ l xbklj—v
bb}*
W`lhi} Jix Nbjm V}~ii}% Ebjmbj
I}~b Bem Nbjm V}~ii}% Ebjmbj
Hyff` Bem Nbjm V}~ii}% Ebjmbj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 149/499
<=0ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vbeljhi Lqlhy~p+Wl~}~`mhi
Vbeljhi Lqlhy~p+Wl~}~`mhi% }di b~ki~ f~il}`si m`~if}b~ b }di
C~ijfd aixieei~p dbyvi Nbyfdi~bj ljm l jl}`si b }di YO% f~il}iv
yjyvyle aixieei~p x`}d l Wbw+L~} iie* Dls`jh v}l~}im di~ aixieei~p
fbkwljp >< pil~v lhb% `j <009 vdi bwijim di~ c~v} Ebjmbj v}b~i%
`j Jb}}`jh D`ee* @j el}i >7<7% vdi bwijim l v}b~i `j }di 677 v|yl~i
ki}~i b~ki~ Eby`v Sy`}}bj v}b~i% ~`hd} lf~bvv ~bk Fdy~fd‐v*
Eby`v Sy`}}bj ~ibwijim Ebjmbj v}b~i
]di Ebjmbj v}b~i ~i+bwijim ~ifij}ep l}i~ }d~ii pil~v b ~ijbsl+
}`bj l} l fbv} b 69 k`ee`bj iy~b* ]di jix sijyi% xd`fd dlv kb~i
}dlj <%977 v|yl~i ki}~iv b ~i}l`e vwlfi% fl~~`iv }di ij}`~i ~ljhi
b Eby`v Sy`}}bj w~bmyf}v*
]di fd`i itify}`si b eyty~p hbbmv fbkwljp Eby`v Sy`}}bj Kbï}
Dijjivvp $ESKD dlv nbyhd} }d~ii Ebjmbj w~bwi~}`iv }dl} dlm
niij l} }di fij}~i b l m`vwy}i ni}xiij }di Jl}`bjle Lvvi} Kl+
jlhikij} Lhijfp ljm misiebwi~ Mls`m Mlep* L} }di ijm b Mifik+
ni~ >7<<% Ni~jl~m L~jlye} dlm lh~iim }b nyp }di w~bwi~}`iv bj Jix
Nbjm V}~ii}% Ebjmbj—v kbv} itwijv`si vdbww`jh v}~ii}% b~ 677
k`ee`bj wbyjmv $694 k`ee`bj iy~b*
K~ L~jlye} `v C~ljfi—v ~`fdiv} klj ljm% lffb~m`jh }b Cb~niv% dlv
lj iv}`kl}im ji} xb~}d b =< n`ee`bj mbeel~ $6< n`ee`bj iy~b* ]di
mile xlv klmi wijm`jh }di fbkwei}`bj b l eihle lf}`bj }loij np
K~ Mlep ljm d`v lk`ep lhl`jv} JLKL bsi~ }di }loibsi~ b ebljv b
=98 k`ee`bj iy~b* ]di Fbkki~f`le Fby~} j Myne`j xlv }bem }dl} }d`v
flvi dlm niij vi}}eim by} b fby~}% xd`fd leebxim }di wy~fdlvi }b
w~bfiim*
<8+>7 Jix Nbjm V}~ii} `v dbki }b Eby`v Sy`}}bj—v lhvd`w Ebjmbj
v}b~i% x`}d }di b}di~ }xb w~bwi~}`iv ei} }b Lki~`flj eil}di~ hbbmv
~i}l`ei~ Fblfd ljm eyty~p v}l}`bji~ Vkp}dvbj*
Fdljie wlpv 8 k`ee`bj wbyjmv oip kbjip cb~ J`fbei Cl~d`
v}b~i
]di Wl~`v lvd`bj dbyvi Fdljie }bbo bsi~ }di l~byjm <%777 v|yl~i
ki}~i J`fbei Cl~d` v}b~i% xd`fd `v bwwbv`}i }di jix Eby`v Sy`}}bj
Kl`vbj* ]di ~ij} bj }di v}b~i% xdbvi eilvi itw`~iv `j >9 pil~v% `v
>*69 k`ee`bj wbyjmv l pil~% xd`fd% xd`ei jb} l ~ifb~m lkbyj}% `v
~l}di~ v}iiw b~ }di vwlfi*
J`fbei Cl~d`‐v jix lhvd`w v}b~i
L}i~ <8 pil~v bj Nbjm V}~ii}% }di Ebjmbj lvd`bj ~i}l`ei~ J`fbei
Cl~d` dlv ~iebfl}im }b l jix lhvd`w v}b~i l} }di fb~ji~ b Fbjmy`}
V}~ii} ljm Bem Nbjm V}~ii}* ]di v`t+eisie% 337 v|yl~i ki}~i v}b~i%xd`fd `v ebfl}im `j l m`v}`jf}`si fb~ji~ ny`em`jh% xlv b~ki~ep eil+
vim np }di lvd`bj ~i}l`ei~ O~`q`l*
W~lml }d~bxv helkb~byv hlel bwij`jh
W~lml fiein~l}im }di bwij`jh b `}v el}iv} K`y K`y lhvd`w v}b~i%
l vwe`}+eisie% kb~i }dlj 687 v|yl~i ki}~i vwlfi `j Ebjmbj‐v Elj+
flv}i~ Dbyvi l} }di fb~ji~ b Nbjm ljm N~y}bj V}~ii}v* Diem j Mi+
fikni~ >7<7% }di hlel bwij`jh xlv l}}ijmim np jyki~byv kbs`i
v}l~v ljm lvd`bj eyk`jl~`iv vyfd lv Aivv`fl Lenl% E`ep Leeij% ljm
Fl~be`ji V`ini~*
Vbeljhi Lqlhy~p+Wl~}~`mhi Jix Nbjm V}~ii}% Ebjmbj
Eby`v Sy`}}bj Kl`vbj Jix Nbjm V}~ii}% Ebjmbj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 150/499
<97 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Cijm` bwijv jix lhvd`w v}b~i ljm Iy~bwilj dilm|yl~+
}i~v
]di @}le`lj lvd`bj ~i}l`ei~% xd`fd }bbo bsi~ }di b~ki~ Kleei}} Lj+
}`|yiv v}b~i b~ <%8 k`ee`bj wbyjmv oip kbjip% weljv }b bwij `}v jix
lhvd`w v}b~i `j }di el}}i~ dle b >7<>* ]di eljmeb~m% Alpkbyj}
@jsiv}kij}v% vi} l jix ~ij} b l~byjm <%> k`ee`bj wbyjmv b~ }di
l~byjm <%777 v|yl~i ki}~i vwlfi* ]di oip kbjip ~bk }di vlei b
}di eilvi }b Cijm` x`ee ni yvim }b fbsi~ ~ijbsl}`bj fbv}v j }di jix
vwlfi* Kleei}} mif`mim lhl`jv} ~ijix`jh }di`~ eilvi `j >774 bx`jh
}b l 67 ) ~ij} `jf~ilvi*
K`vvbj` mbjl}iv }b Dbwi Cbyjml}`bj
]d~ii mbb~v mbxj }b }di ~`hd} ~bk Kleei}% }di @}le`lj lvd`bj ~i+}l`ei~ K`vvbj` fiein~l}im }di bwij`jh b `}v vifbjm N~`}`vd v}b~i `j
Ayji >7<< `j l }d~ii+eisie% 6>9 v|yl~i ki}~i vwlfi* ]b kl~o }di
^bfo v}l~v ljm ~bplev l} ]b~p Ny~fd
]di Aljyl~p >7<< bwij`jh b Ebjmbj‐v jix ]b~p Ny~fd v}b~i xlv
l}}ijmim np eyk`jl~`iv vyfd lv Ie`ql Mbbe`}}ei% Alf|yi}}l Xdiiei~%
ljm Almi X`ee`lkv? W~`jfivv ]l}`ljl ljm W~`jfi J`obelbv b H~ii+
fi% Nl~bjivv Minbjl`~i sbj N`vkl~fo% ljm di~ vbj J`obel` eij} }di
isij} lj l~`v}bf~l}`f iie* ]di kb~i }dlj =>7 v|yl~i ki}~i v}b~i v
]b~p Ny~fd‐v vifbjm Iy~bwilj by}ei}*
Dyneb} kloiv lmm`}`bjle `jsiv}kij}v `j klab~ ywvflei
vdbww`jh sijyiv
@j Ayji >7<<% Dyneb} bwijim lj l~byjm <77 v|yl~i ki}~i v}b~i l}
l fdb`fi Jix Nbjm V}~ii} ebfl}`bj `j }di b~ki~ Cy~el v}b~i jit}
mbb~ }b }di lvd`bj ~i}l`ei~ Ljji Cbj}l`ji ljm H~iij hleei~p* ]d`vxlv Dyneb}‐v 63}d nby}`|yi beebx`jh }di bwij`jh b jix v}b~iv `j
Wl~`v% Jix Pb~o% Nisi~ep D`eev% K`lk` ljm H`jql*
Cb~ki~ J`fbei Cl~d` V}b~i Jix Nbjm V}~ii}% Ebjmbj
J`fbei Cld~` Fbjmy`} V}~ii}% Ebjmbj Fy~fd‐v Jix Nbjm V}~ii}% Ebjmbj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 151/499
<9<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
K`y K`y Celhvd`w V}b~i Nbjm V}~ii}% Ebjmbj
isij}% l vwif`le e`k`}im im`}`bj b l vdbyemi~ nlh }dl}
`v bjep lsl`elnei l} K`vvbj`‐v Jix Nbjm V}~ii} v}b~i
xlv f~il}im* Lee w~bfiimv ~bk }di vlei b }divi nlhv
xi~i mbjl}im }b }di Dbwi Cbyjml}`bj% xdbvi bcf`le
wl}~bj v Nieel C~iym*
Fblfd bwijv ~v} Iy~bwilj v}b~i
]di YV lffivvb~`iv ~i}l`ei~ bwijim `}v c~v} Iy~bwilj
v}b~i bj Jix Nbjm V}~ii} bwwbv`}i K`vvbj` `j }di b~+ki~ Kyeni~~p v}b~i% xdi~i }di Jix Pb~o ~i}l`ei~ vieev
`}v w~bmyf}v `j l 307 v|yl~i ki}~i vwlfi*
Jix Kyeni~~p lhvd`w v}b~i bwijv bj Jix
Nbjm V}~ii}
L}i~ }xb pil~v b wl~}ji~`jh x`}d Yj`si~vle Miv`hj
V}ym`b% }di 977 v|yl~i ki}~i Kyeni~~p v}b~i bwijim j
Mifikni~ >7<7 ni}xiij C* W`ji} ljm Ikwb~`b L~klj`*
L v}~`o`jh s`vyle j }di v}b~i v }v kb~i }dlj i`hd} ki}+
~i ebjh flvd mivo klmi b wbe`vdim fbwwi~*
]b~p Ny~fd Jix Nbjm V}~ii}% Ebjmbj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 152/499
<9> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Fblfd Jix Nbjm V}~ii}% Ebjmbj]b~p Ny~fd Jix Nbjm V}~ii}% Ebjmbj
Fl~ Vdbi bwijv ~v} N~`}`vd lhvd`w v}b~i
]di el}iv} W~lml v}b~i% Fl~ Vdbi bj Nbjm V}~ii}% fbsi~v <79 v|yl~i
ki}~iv* @} `v ebfl}im bwwbv`}i Kyeni~~p ljm Ikwb~`b L~klj` ljm
xlv b~ki~ep bffyw`im np K`y K`y*
S`f}b~`l‐v Vif~i} miny}v `j Iy~bwi
]di YV e`jhi~`i ~i}l`ei~ x`ee ni bwij`jh }v c~v} Iy~bwilj S`f}b~`l—v
Vif~i} `j }di vw~`jh b >7<> l} }di fb~ji~ b N~bboi V}~ii} ljm
Jix Nbjm V}~ii}* ]di bwij`jh xlv ljjbyjfim `j }di vykki~ b
>7<7* ]di <%977 v|yl~i ki}~iv Ebjmbj v}b~i% xd`fd xlv b~ki~ep
dbki }b V`esi~ Hlei~`iv% x`ee fl~~p S`f}b~`l‐v Vif~i} ij}`~i e`ji b e`j+
hi~`i ljm fbvki}`fv* ]di fbkwljp weljv }b bwij lmm`}`bjle by}ei}vl} N~`}`vd vdbww`jh kleev*
Fb~i Vw`~`} bwijv lhvd`w v}b~i
]di lvd`bj ~i}l`ei~ Fb~i Vw`~`} bwijim `}v c~v} lhvd`w v}b~i `j
>7<< bj Jix Nbjm V}~ii}% jit} mbb~ }b O~bjbki}~p% S`f}b~`jbt
ljm Fles`j Oei`j* ]di =>= v|yl~i ki}~i% vwe`}+eisie v}b~i ~ij}v b~
l~byjm 687%777 iy~b*
Kbyj} V}~ii} l}}~lf}`jh `jf~ilv`jh `j}i~iv}
H~bvsijb~ H~byw E}m*% xd`fd `v bxjim np }di Myoi b Xiv}k`jv}i~‐v
lk`ep }~yv}v% dlv }~ljvb~kim Kbyj} V}~ii} `j Klpl`~ `j}b l fij+
Fl~ Vdbi Jix Nbjm V}~ii}% Ebjmbj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 153/499
<96ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Dyneb} Jix Nbjm V}~ii}% Ebjmbj
}~i b~ miv`hji~ nby}`|yiv e`oi Fd~`v}`lj Ebynby}`j%
Kl~f Alfbnv% ljm S`s`ijji Xiv}xbbm*
]di siji~lnei ~l`jfbl} ~i}l`ei~ Klfo`j}bvd bwijim`}v lhvd`w v}b~i l} Kbyj} V}~ii} <7= `j Ebjmbj `j
Aljyl~p >7<< `j lj l~byjm 07 v|yl~i ki}~i vwe`}+
eisie vwlfi*
Fl~be`jl Di~~i~l nby}`|yi bwijv `j Ebjmbj
YV lvd`bj miv`hji~ Fl~be`jl Di~~i~l bwijim l nby+
}`|yi b~ di~ FD Fl~be`jl Di~~i~l e`iv}pei n~ljm l}
<>7 Kbyj} V}~ii} `j Ebjmbj‐v Klpl`~ m`v}~`f}% `j
l <49 v|yl~i ki}~i vwe`}+eisie vwlfi }dl} fl~~`iv
xbkij‐v% kij‐v ljm fd`em~ij‐v lvd`bjv weyv eyty~p
lffivvb~`iv ljm vdbiv*
Btcb~m V}~ii} `v Ebjmbj‐v kbv} `kwb~}lj} ljm ~i+
jbxjim vdbww`jh v}~ii}% ljm bji b Iy~bwi‐v kbv}
w~bmyf}`si v}~ii}v `j }i~kv b ~i}l`e vleiv* Ebfl}im
`j jb~}di~j Klpl`~% Btb~m V}~ii} it}ijmv ~bkKl~nei L~fd `j }di xiv} }b V} H`eiv F`~fyv `j }di
ilv}* X`}d kb~i }dlj >77 k`ee`bj s`v`}b~v l pil~ ljm
kb~i }dlj 677 v}b~iv vw~ilm lf~bvv 977%777 v|yl~i
ki}~iv b ~i}l`e vwlfi% Btb~m V}~ii} `v levb Ebjmbj‐v
kbv} wbwyel~ v}~ii}* ]di bwij`jh b Minijdlkv
ljm Vie~`mhiv `j <070 kl~oim }di nih`jj`jh b }di
v}~ii}‐v e`i lv l vdbww`jh v}~ii}*
Kyeni~~p Jix Nbjm V}~ii}% Ebjmbj
S`f}b~`l‐v Vif~i} Kbmiev
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 154/499
<9= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Miv`hyle wlpv ~ifb~m ~ij} bj Btcb~m V}~ii}
]d`v ~ifb~m ~ij} xlv }~ykwi}im j }di dilme`jiv b }diEbjmbj wlwi~v* Dls`jh eilvim }di b~ki~ M`vjip v}b~i
$xd`fd `v vljmx`fdim ni}xiij Cb~isi~ >< ljm D#K
~bk `}v eljmeb~m W~yw`k b~ <%9 k`ee`bj wbyjmv l pil~%
}di Miv`hyle v}b~i bwijim j }di vykki~ b >7<<* M`v+
jip dlm niij wlp`jh 9=7 wbyjmv l v|yl~i ii}* ]di
d`hdiv} v}b~i ~ij} bj Btb~m V}~ii} l} }di }`ki xlv
3<9 wbyjmv% ljm Miv`hyle‐v jix ~ij} `v 8<7 wbyjmv% l
~ifb~m lkbyj}* ]di v}b~i‐v ji`hdnby~v jbx il~ }dl}
}d`v v}iiw ~ij} x`ee wy} }dik yjmi~ w~ivvy~i xdij }di
jit} ~ij} ~is`ix ~beev l~byjm*
]di ljjyle ~ij} b~ }di vdbi ~i}l`ei~ Cbb}ebfoi~‐v Bt+b~m V}~ii} v}b~i dlv niij ~l`vim ~bk <%4 }b > k`ee`+
bj wbyjmv np `}v Dbjh Objh+nlvim eljmeb~m% Ebjmbj
Eljm*
Cb~isi~ >< wlpv ~ifb~m <8 k`ee`bj Iy~b oip
kbjip
@j Ayep >7<<% Cb~isi~ >< bwijim `}v c~v} Btb~m V}~ii}
v}b~i `j }di b~ki~ DKS Ij}i~}l`jkij} v}b~i% `j l
6%>97 v|yl~i ki}~i vwlfi* ]di ~i}l`ei~ wl`m l~byjm
<6%89 k`ee`bj wbyjmv $l~byjm <8 k`ee`bj iy~b oip kb+
jip* Ljjyle ~ij} ~yjv }b 6%>9 k`ee`bj iy~b bj l <9 pil~
eilvi*
Fb~i Vw`~`} Celhvd`w V}b~i Jix Nbjm V}~ii}% Ebjmbj
Ebixi Celhvd`w V}b~i Kbyj} V}~ii}% Ebjmbj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 155/499
<99ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Kbyj} V}~ii} Klpcl`~% Ebjmbj
M`vjip ~ibwijv `j l vwlfi }x`fi }di v`qi bc `}v cb~ki~ m`hv
L nebfo mbxj }di v}~ii} }bxl~m Btb~m F`~fyv% M`vjip bwijim `}v
jix v}b~i `j Klp >7<< jit} mbb~ }b Minijdlkv `j l vwe`}+eisie%
=%777 v|yl~i ki}~i vwlfi }dl} `v M`vjip‐v el~hiv} Iy~bwilj lh+
vd`w v}b~i ljm `}v vifbjm el~hiv} v}b~i xb~emx`mi* Fyv}bki~v
nihlj hl}di~`jh `j ~bj} b }di v}b~i l} 8 l*k* bj }di mlp b }di
bwij`jh*
Fbbexlp bwijv ~v} v}b~i by}v`mi bc Vwl`j
]di Vwlj`vd vdbi ~i}l`ei~ Fbbexlp bwijim `}v c~v} YO vdbw bj
Ebjmbj‐v Btb~m V}~ii}* ]d`v lhvd`w v}b~i% }di fbkwljp‐v c~v}
by}v`mi b Vwl`j% dlv l~byjm =77 v|yl~i ki}~iv b ~i}l`e vwlfi*
W~`kl~o bwijv vifbjm Btcb~m V}~ii} v}b~i
Dls`jh bwijim l v}b~i bj Btb~m F`~fyv% W~`kl~o dlv jbx bwijim
l vifbjm v}b~i bj Btb~m V}~ii}% }d`v bji l} `}v ilv}i~j ijm% `j }di
b~ki~ S`~h`j Kihlv}b~i% xd`fd fbsi~v 8%077 v|yl~i ki}~iv* @}‐v
vli }b lvvyki }dl} }d`v kbsi x`ee vwy~ ~imisiebwkij} b ]b}}ij+
dlk Fby~} ^blm*
Bj }di elv} Vl}y~mlp b Jbsikni~ >7<7% }di 3%977 v|yl~i ki}~iv
W~`kl~o lhvd`w v}b~i jil~ Dpmi Wl~o ~ih`v}i~im 4>7%777 wbyjmv
`j vleiv bj l v`jhei mlp ‖ l jix ~ifb~m* ]di v}b~i‐v ljjyle vleiv l~i
~iwb~}im }b ni `j }di ji`hdnby~dbbm b 6 k`ee`bj wbyjmv*
Ebjmbj‐v ^ihij} V}~ii} `v bji b }di kl`j vdbww`jh v}~ii}v ljm
}~lcf l~}i~`iv `j Ebjmbj‐v Xiv} Ijm* ]di v}~ii} ~yjv jb~}d ~bk
Miv`hyle Btcb~m V}~ii}% Ebjmbj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 156/499
<93 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Xl}i~ebb Welfi lv Ebxi~ ihij} V}~ii} }b W`fflm`eep F`~fyv ljm ni+
d`jm lv ]di \ylm~lj} ljm }dij }b ^ihij} V}~ii}% xdi~i `} ijmv l}
Btb~m F`~fyv*
]di el~hiv} w~bh~lkki `v }di 897 k`ee`bj wbyjm ~islkw b ^ihij}
V}~ii} np F~bxj Iv}l}i% xd`fd ~yjv }di fbkki~f`le w~bwi~}p b~`h`+jl}`jh ~bk }di N~`}`vd kbjl~fdp‐v iv}l}iv*
Cb~isi~ >< Btcb~m V}~ii}% Ebjmbj
Dbee`v}i~ fbkiv }b ^ihij} V}~ii} cb~ <7 k`ee`bj wbyjmv oip
kbjip
^ykby~ dlv } }dl} Dbee`v}i~% xd`fd niebjhv }b Lni~f~bkn`i # C`}fd%
wl`m <7 k`ee`bj wbyjmv oip kbjip }b }loi bsi~ }di b~ki~ Jl}`b+
jle Hibh~lwd`f v}b~i bj ^ihij} V}~ii}* Ebfl}im bj ebxi~ ^ihij}
V}~ii} jil~ W`fflm`eep F`~fyv% bwwbv`}i Yj`|eb ljm Kbvv N~bvv% }di}d~ii+eisie% < 377 v|yl~i ki}~i Dbee`v}i~ v}b~i v vi} }b bwij nib~i
}di Bepkw`fv hi} yjmi~xlp*
Vywi~m~p e`oix`vi fbkiv }b ^ihij} V}~ii} cb~ <> k`ee`bj
wbyjmv oip kbjip
Vywi~m~p }bbo bsi~ }di b~ki~ Lyv}`j ^iim v}b~i bj ^ihij} V}~ii}
b~ l ~ifb~m <> k`ee`bj wbyjmv oip kbjip% ljm wlpv >%9 k`ee`bj
wbyjmv l pil~ ~ij} b~ }di 9%977 v|yl~i ki}~i v}b~i% xd`fd bwijim
`j Mifikni~ >7<<*
Lyv}`j ^iim `jsiv}v 9 k`ee`bj wbyjmv `j jix ebfl}`bj
Dls`jh vwij} <6 k`ee`bj wbyjmv bj ~ijbsl}`jh `}v v}b~i nlfo `j>776% }di felvv`f N~`}`vd ~i}l`ei~ dlv kbsim lf~bvv }di v}~ii} ~bk
<77+<<6 ^ihij} V}~ii}% xdi~i }di v}b~i m`m nyv`jivv b~ l fij}y~p%
}b <77 ihij} V}~ii}* ]di jix ebfl}`bj dlv >%977 v|yl~i ki}~iv b
~i}l`e vwlfi% b~ xd`fd Lyv}`j ^iim wl`m l ―ki~i‛ 9 k`ee`bj wbyjmv
oip kbjip }b L|ylvfy}yk*
F~bxj Iv}l}i nypv Dln`}l} eilvi? Ny~ni~~p nypv EO Nij+
ji}} eilvi
@j }di `j}i~iv} b oiiw`jh Ny~ni~~p bj ^ihij} V}~ii}% xdi~i }di
v}b~i‐v by}ei} `v jbx bjep l nebfo mbxj }di v}~ii}% ljm `j b~mi~ }b
ni lnei }b ~ijbsl}i }d`v ny`em`jh% }di ^ihij} V}~ii} v}b~i bxji~
F~bxj Iv}l}i nbyhd} }di eilvi diem np }di ~ile}b~ Dln`}l}* L} }di
M`vjip Btcb~m V}~ii}% Ebjmbj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 157/499
<98ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
W~`kl~o Btcb~m V}~ii}% Ebjmbj
vlki }`ki% Ny~ni~~p }bbo bsi~ <%497 v|yl~i ki}~iv ~bk }v ji`hd+
nby~% EO Nijji}}% b~ l Ny~ni~~p v}l}ikij} v}b~i ljm fbkn`jim }di
}xb v}b~iv* Fbjv}~yf}`bj x`ee vi} Ny~ni~~p nlfo vbki >7 k`ee`bj
wbyjmv? }di ~i}l`ei~ dbwiv }b ni lnei }b bwij nib~i }di Bepkw`fv*
L y~}di~ nbbv} x`ee levb fbki l} }di nih`jj`jh b jit} pil~ xdij}di bji k`ee`bj v|yl~i bb} ^ihij}‐v \ylm~lj} vfdiki bj }di
vby}d+ilv}i~j ijm b }di v}~ii} `v fbkwei}im* Ni`jh misiebwim np
V}ljdbwi bj nidle b ]di F~bxj Iv}l}i% `} x`ee fbkw~`vi 87%777
v|yl~i ii} b ~i}l`e bb~+vwlfi ljm l jix csi v}l~ db}ie*
]di b~hlj`vl}`bj% xd`fd kljlhiv w~bwi~}p bj nidle b }di F~bxj
ljm xd`fd bxjv ihij} V}~ii} j }di Xiv} Ijm% x`ee wbv} }v ljjyle
~ivye}v*
^ihij} V}~ii} xlv sleyim l} <%3 n`ee`bj wbyjmv elv} pil~% ny} }dl} v
e`oiep }b dlsi kbsim febvi~ }b > n`ee`bj wbyjm lv ~i}l`ei~v vyfd lv
Vywi~m~p nl}}ei b~ l v}b~i j }di v}~ii} ljm m~`si yw ~ij}v* ]di w~b+vwi~`}p b ihij} V}~ii} `v wbv`}`si jixv b~ }di \yiij* C~bk >7<6%
vdi x`ee ~ifi`si <9 wi~fij} b }di F~bxj Iv}l}i—v w~bc}v ‖ xd`fd
l~i e`joim }b `}v ~ij}le `jfbki ‖ lv wl~} b l jix Vbsi~i`hj H~lj}*
]di F~bxj Iv}l}i dlv levb niij bj l >97 k`ee`bj wbyjm vwijm`jh
vw~ii bj by}+b+}bxj ~i}l`e wl~ov ljm vdbww`jh fij}~iv% vyfd lv
Xiv}hl}i `j Btb~m% xd`fd l~i }dbyhd} }b dlsi wi~b~kim xiee my+
~`jh }di pil~*
]d`v x`ee d`hde`hd} }di lf} }dl} xiee+ebfl}im ~i}l`e v`}iv `j ~ih`bjle
fij}~iv flj v}`ee by~`vd mivw`}i ~lh`ei fbjvyki~ fbjcmijfi ~bk
wyne`f vwijm`jh fy}v% }lt ~`viv ljm vbsi~i`hj min} fbjfi~jv*
Le}dbyhd ~i}l`ei~v vyfd lv Alji Jb~klj ljm ]A Dyhdiv ljjbyjfim
elv} xiio }dl} }dip xi~i ni`jh wy} `j}b lmk`j`v}~l}`bj% ni}}i~ vl+
eiv chy~iv ~bk Abdj Eix`v ~isileim }dl} vbki nyv`jivviv l~i
wi~b~k`jh xiee mivw`}i }di mbxj}y~j*
Fbsij} Hl~mij `j Ebjmbj‐v F`}p b Xiv}k`jv}i~ `v niv} ojbxj b~
}di ^bple Bwi~l Dbyvi `j `}v jb~}di~j vif}`bj ljm `}v bxi~ ljm
w~bmyfi kl~oi} ‖ xd`fd% dbxisi~% dlv v`jfi ~iebfl}im }b J`ji
Iekv* Fbsij} Hl~mij `v nbyjmim np D`hd Dbenb~j% O`jhvxlp% ]di
V}~ljm% ljm Fdl~`jh F~bvv blm*
Vywi~m~p ihij} V}~ii}% Ebjmbj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 158/499
<94 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Lyv}`j ^iim ihij} V}~ii}% Ebjmbj
^ihij} V}~ii} Ebjmbj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 159/499
<90ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Lwwei bwijv }di n`hhiv} Lwwei v}b~i isi~
]di jix Lwwei lhvd`w v}b~i% xd`fd it}ijmv bsi~ }d~ii eisiev `j l
d`v}b~`f mbxj}bxj Ebjmbj ny`em`jh% v }di xb~em‐v bjep Lwwei v}b~i
x`}d }xb b }di ~i}l`ei~‐v }~lmikl~o helvv v}l`~flviv* ]di >%677v|yl~i ki}~i v}b~i bwijim `j k`m >7<7*
^ihij} V}~ii} Ebjmbj
]di lf}b~ ljm x~`}i~ V}iwdij C~p% ~ijbxjim lv bji b }di fbkwljp—v
misb}iiv% x~b}i bj d`v ]x`}}i~ iim }dl} }di vdbw—v w~iv}`h`byv
lmm~ivv ‖ Jb <% ]di W`lqql% Fbsij} Hl~mij ‖ kilj} }dl} ―` leehbiv x~bjh% Lwwei x`ee vy~s`si lv ~ile+iv}l}i bxji~v‛*
Lwwei Fbsij} Hl~mij% Ebjmbj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 160/499
<37 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
C`~v} ^yhnp ^lewd Ely~ij
]di c~v} ^yhnp ^lewd Ely~ij v}b~i bwijim bj Fbsij} Hl~mij‐v
O`jh V}~ii} `j Lyhyv} >7<< `j lj l~byjm 967 v|yl~i ki}~i vwlfi%
x`}d lmm`}`bjle by}ei}v }b beebx*
C`~v} Iy~bwilj Ny~ni~~p N~`} v}b~i bwijv
]di Ebjmbj ywvflei lvd`bj ~i}l`ei~ Ny~ni~~p dlv bwijim l Ny~ni~+
~p N~`} v}b~i j Ebjmbj% }di c~v} vyfd v}b~i j Ebjmbj ljm }di }ij}d
Ny~ni~~p v}b~i j }di YO* Ebfl}im bj Fbjsij} Hl~mij‐v O`jh V}~ii}
`j l 067 v|yl~i ki}~i vwlfi% }di v}b~i vieev kij‐v ljm xbkij‐v
lvd`bj ~bk }di ~iel}`siep jix n~ljm% lv xiee lv Ny~ni~~p ipixil~%
xl}fdiv ljm wi~ykiv*
Ebfl}im j }di iwbjpkbyv itfeyv`si Xiv} Ebjmbj m`v}~`f}% Oj`hd}v+
n~`mhi V}~ii} ~yjv lebjh }di vby}di~j v`mi b Dpmi Wl~o xiv} b
Dpmi Wl~o Fb~ji~ ljm fbjjif}v }di F`}p b Xiv}k`jv}i~ x`}d }di
^bple Nb~byhdv b Oijv`jh}bj ljm Fdievil*
I~iv kbsiv `j jil~ Fd~`v}`lj Ebynby}`j
]di C~ijfd eyty~p ~i}l`ei~ I~iv bwijim }v c~v} v}ljm+lebji Ebjmbj
v}b~i j Mifikni~ >7<< jil~ Fd~`v}`lj Ebynby}`j* ]di v}b~i v ebfl+
}im bjep l ix v}iwv lxlp ~bk Dl~sip J`fdbev bj Oj`hd}vn~`mhi‐v
Kb}fbkn V}~ii}% xd`fd ~yjv wl~leeie }b Veblji V}~ii}*
^bni~}b Flslee` ljm Cijm` vxlw v}b~iv
@j }di vykki~ b >7<<% ^bni~}b Flslee` ljm Cijm` vxlwwim v}b~iv
niflyvi }di b~ki~ xlj}im l el~hi~ vwlfi $=>7 v|yl~i ki}~iv
xd`ei Cijm` xlj}im l vkleei~ bji $>37 v|yl~i ki}~iv*
YHH bwijv ~v} lhvd`w v}b~i
]di w~bk`jij} ~i}l`ei~ b elkn+y~ nbb}v% YHH% bwijim `}v c~v}
Ebjmbj lhvd`w v}b~i bj Oj`hd}vn~`mhi‐v N~bkw}bj ^blm% }lo`jh
bsi~ }di l~byjm 07 v|yl~i ki}~i b~ki~ Xleo Clvd`bj v}b~i% xdi~i
YHH x`ee ni viee`jh l kb~i lvd`bj+b~`ij}im e`ji*
Jl}`bjle Hibh~lwd`f n`mv cl~ixiee }b ^ihij} V}~ii}
@j Mifikni~ >7<<% Jl}`bjle Hibh~lwd`f bwijim l jix ljm vynv+
}lj}`leep vkleei~ v}b~i $68> v|yl~i ki}~iv bj N~bkw}bj ^blm*
Fbsij} Hl~mij% Ebjmbj
C~i|yijfp Kl`cl`~ # Oj`hd}vn~`mhi% Ebjmbj $wi~ mlp j <%777)
>7 67 =7 97 37 87 47/
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 161/499
<3<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]bkkp D`ehi~ N~bkw}bj blm% Ebjmbj^yhnp V}b~i O`jh V}~ii} Fbsij} Hl~mij% Ebjmbj
Ny~ni~~p N~`} v}b~i Fbsij} Hl~mij% Ebjmbj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 162/499
<3> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Dl~~bmv Oj`hd}vn~`mhi% Ebjmbj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 163/499
<36ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]bkkp D`ehi~ bwijv el~hiv} YO v}b~i
YVL kii}v N~`}l`j1 }dl} fbyem dlsi niij }di kb}}b b }di miv`hj b
]bkkp D`echi~‐v jix Ebjmbj v}b~i% xdi~i }di v}l`~flvi `v mifoim
by} x`}d }di V}l~v ljm V}~`wiv% }di Yj`bj Alfo% ljm }di ]bkkp D`e+
chi~ ebhb* ]di v}b~i‐v mifb~ bi~v l s`j}lhi ebbo x`}d wl}fdxb~o
~yhv ljm y~j`}y~i }dl}‐v lf|y`~im l wl}`jl% fbkn`jim x`}d }di
felvv`f ieihljfi b xbbmij }lneiv ljm fdi|yi~im ~il~ wljiev* ]di
887 v|yl~i ki}~i% vwe`}+eisie v}b~i bj N~bkw}bj ^blm `v }di el~+
hiv} ]bkkp D`echi~ v}b~i `j }di YO*
MbMb miny}v `j }di YO
]di @}le`lj aixieei~p ~i}l`ei~ Wbkieel}b dlv bwijim `}v c~v} Ebj+
mbj lhvd`w v}b~i b~ `}v MbMb aixieei~p e`ji* ]di <97 v|yl~i ki}+
~i v}b~i `v ebfl}im bj Veblji V|yl~i `j }di b~ki~ Nlkb~m # Vbj
sijyi*
Nyehl~` Db}ie # ^iv`mijfiv }b bwij `j Ebjmbj `j Lw~`e
>7<>
Bxjim np Kv ^bvle`l Ki~l% }di it+x`i b @jm`}it H~byw $Ql~l
byjmi~% bji b Vwl`j—v el~hiv} fbjhebki~l}iv% Nyehl~` Db}ie `v
vfdimyeim }b bwij j Ebjmbj j Lw~`e% j }`ki b~ }di Vykki~ Bepk+w`fv ljm }di \yiij—v Ayn`eii isij}v* V`}yl}im `j Ebjmbj‐v Oj`hd}v+
n~`mhi l~il% }di 49+~bbk Nyehl~` Db}ie `v kljlhim np Nyehl~` Db+
}iev ljm ^ivb~}v% l ab`j} sij}y~i ni}xiij @}le`lj aixieei~ Nyehl~`
$bxjim v`jfi elv} pil~ np ESKD ljm Kl~~`b}} @j}i~jl}`bjle* Nye+
hl~` Db}ie Ebjmbj `v }di c~v} eyty~p jixep+ny`e} db}ie `j =7 pil~v
}b bwij `j }di f`}p* Lffb~m`jh }b }di Nyehl~` Db}ie‐v xinv`}i% l 8}d+
bb~ wij}dbyvi `v lsl`elnei }d~byhd Fd~`v}`i‐v @j}i~jl}`bjle ^ile
Iv}l}i* Le}dbyhd ix mi}l`ev l~i fy~~ij}ep lsl`elnei bje`ji lnby}
YHH N~bkw}bj ^blm% Ebjmbj
^bfbfb Fdbfbel}iv Kb}fbkn V}~ii}% Ebjmbj
}di wij}dbyvi% }di xinv`}i mbiv `jm`fl}i }dl} `} il}y~iv 0%>37v|yl~i ii} b it|y`v`}i e`s`jh vwlfi*
V}~l}b~m% xd`fd `v wl~} b H~il}i~ Ebjmbj‐v Jixdlk nb~byhd% `v
lj `kwb~}lj} vdbww`jh m`v}~`f} b~ }di vy~~byjm`jh l~il ljm my+
~`jh }di >7<> Bepkw`fv x`ee levb ni dbki }b Bepkw`f Wl~o% xdi~i
l jykni~ b isij} sijyiv x`ee ni ebfl}im% `jfeym`jh }di Bepkw`f
V}lm`yk*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 164/499
<3= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Xiv}iem V}~l}cb~m F`}p vdbww`jh fij}i~
Iy~bwi‐v el~hiv} vdbww`jh klee bwijv
Iy~bwi‐v el~hiv} vdbww`jh klee% Xiv}ciem V}~l}b~m F`}p% dlv jbx
bwijim% `j Ebjmbj% }ij kbj}dv ldilm b }di Bepkw`fv* Kb~i }dlj
<77%777 s`v`}b~v l}}ijmim }di bwij`jh b }di klee% xd`fd v ebfl}im
jit} }b Bepkw`f Wl~o `j Ilv} Ebjmbj* Vdbwwi~v vwij} lj iv}`kl}im
= k`ee`bj wbyjmv $=*3 k`ee`bj iy~b bj }di klee‐v bwij`jh mlp* ]di
YV lvd`bj ~i}l`ei~ Cb~isi~ >< dlm }b bwij `}v mbb~v nib~i }di b+
cf`le bwij`jh }`ki b <7 l*k* b~ vify~`}p ~ilvbjv% myi }b }di 977+
wi~vbj e`ji }dl} dlm b~kim by}v`mi }di v}b~i*
Xiv}ciem V}~l}b~m F`}p% xd`fd xlv ny`e} l} l fbv} b <*4 n`ee`bj
wbyjmv% fbj}l`jv >97 v}b~iv% 87 ~iv}ly~lj}v% <= kbs`i }dil}~iv%
}d~ii db}iev% ljm <>%777 v|yl~i ki}~iv b bcfi vwlfi% vw~ilm
lf~bvv <83%777 v|yl~i ki}~iv* ]di klee‐v }ijlj}v `jfeymi% lwl~}
~bk Cb~isi~ ><% }di e`oiv b Hlw% D#K% Ql~l% Dyhb Nbvv% W~lml%
Kl~ov # Vwijfi~% Fbv% ]bwvdbw% Jix Ebbo% W~`kl~o% Dbee`v}i~% Y~+
nlj By}c}}i~v ljm H`eep D`fov* ]di klee bwi~l}b~% Xiv}ciem H~byw%
vlpv }dl} l~byjm 09 ) b }di lf`e`}p‐v fbkki~f`le vwlfi dlm niij
~ij}im l} }di }`ki b }di bwij`jh isij}* ]di fbkn`jim ebjh+}i~k
vleiv b Xiv}ciem V}~l}b~m F`}p ljm Ebjmbj‐v Xiv}ciem klee `v it+
wif}im }b ni l~byjm > n`ee`bj wbyjmv% ljm }di }xb lf`e`}`iv l~i it+wif}im }b l}}~lf} kb~i }dlj 97 k`ee`bj s`v`}b~v ljjyleep* Kb~i }dlj
l k`ee`bj s`v`}b~v bfoim }b Xiv}ciem V}~l}b~m F`}p j }v c~v} xiio
b bwi~l}`bj lebji*
Vlfbb~ N~b}di~v v}b~i Neyixl}i~ vdbww`jh fij}i~
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 165/499
<39ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Xiv}iem V}~l}cb~m f`}p vdbww`jh fij}i~
Kl~ov # Vwijfi~ dlv ~beeim by} l jykni~ b }v jix v}b~i fbjfiw}v
l} Xiv}ciem V}~l}b~m F`}p% xdi~i `} w~ivij}v ilfd b `}v feb}d`jh
n~ljmv `j l feil~ep vihkij}im lvd`bj* ^`hd} lf~bvv }di xlp% }di
YV ~i}l`ei~ Cb~isi~ ><‐v 3%677 v|yl~i ki}~i v}b~i x`}d `}v he`}}i~`jh
helvv lflmi `v l klhji} b~ pbyjh vdbwwi~v*
Ebjmbj‐v Vdiwdi~m‐v Nyvd m`v}~`f} `v ebfl}im `j Dlkki~vk`}d ljm
Cyedlk Nb~byhd% l~byjm 4 o`ebki}~iv xiv} b Fdl~`jh F~bvv blm*
Xiv}iem Ebjmbj `j Xd`}i F`}p"Vdiwdi~m‐v Nyvd
Xiv}ciem Ebjmbj% xd`fd bwijim `j >774% `v ebfl}im `j Xd`}i F`}p"
Vdiwdi~m—v Nyvd jil~ }di fij}~i b Ebjmbj% l }ij+k`jy}i m~`si
~bk Oj`hd}vn~`mhi ljm Dpmi Wl~o* ]di l~byjm <97%777 v|yl~i
ki}~i klee dlv jil~ep >87 v}b~iv% `jfeym`jh kl~oi} eilmi~v vyfd
lv Kl~ov # Vwijfi~% Minijdlkv% Jit}% Dbyvi b C~lvi~ ljm }di
vywi~kl~oi} fdl`j Xl`}~bvi% lee b xd`fd dlsi ljfdb~ v}b~iv j }di
klee* ]di >9%777 v|yl~i ki}~i ywvflei l~il ojbxj lv ]di S`eelhi
fbj}l`jv by}ei}v b lee klab~ eyty~p ~i}l`ei~v vyfd lv Hyff`% M`b~%
Eby`v Sy`}}bj ljm Si~vlfi*
Cb~isi~ >< bwijv by}ei} l} Neyixl}i~ klee
Neyixl}i~% bji b }di YO‐v el~hiv} vdbww`jh kleev% v ebfl}im l~byjm
69 o`ebki}~iv xiv} b Ebjmbj `j }di }bxj b H~iijd`}di `j Ml~}+
b~m Nb~byhd% xdi~i `} bwijim `j <000* ]di l~byjm <99%877 v|yl~i
ki}~i klee dlv jil~ep 667 v}b~iv% `jfeym`jh Kl~ov # Vwijfi~% Abdj
Eix`v ljm Dbyvi b C~lvi~* Neyixl}i~ `v Ebjmbj‐v vifbjm el~hiv}
vdbww`jh klee% l}i~ Ki}~b Fij}~i `j Hl}ivdilm* @} `v iv}`kl}im
}dl} l~byjm >8 k`ee`bj vdbwwi~v l pil~ s`v`} }di klee% xdi~i l~byjm
8%777 wi~vbjv l~i ikwebpim*
]di beebx`jh ~i}l`ei~v bwijim v}b~iv l} Neyixl}i~ }d`v pil~% `j lm+
m`}`bj }b Vlfbb~ N~b}di~v ljm Lvw`jle1
]di N~`}`vd lvd`bj ~i}l`ei~ Xd`v}eiv $49 v|yl~i ki}~iv% }di Ml+
j`vd aixieei~p kloi~ Wljmb~l $l~byjm <97 v|yl~i ki}~iv% }di YV
pbyjh+lvd`bj ~i}l`ei~ Cb~isi~ >< $kb~i }dlj >%697 v|yl~i ki}~iv
ljm }di YV ~i}l`ei~ Voi}fdi~v $kb~i }dlj >77 v|yl~i ki}~iv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 166/499
<33 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
N^YVVIEV $wbwyel}`bj <%< k`ee`bj `v }di flw`}le b Nieh`yk% }di
fbyj}~p‐v kbv} wbwyebyv f`}p% }di dilm|yl~}i~v b }di b~hlj`+vl}`bjv b }di Ceik`vd ljm C~ijfd fbkkyj`}`iv% ljm }di flw`}le
b }di N~yvviev ~ih`bj* N~yvviev `v levb }di flw`}le b }di IY ljm
dbki }b JL]B dilm|yl~}i~v*
]di fdb`fiv} ~i}l`e ebfl}`bjv `j }di ~`}qp Dly} mi el S`eei vdbww`jh
m`v}~`f} l~i }b ni byjm bj Lsijyi Eby`vi% Lsijyi mi ]b`vbj m‐B~
ljm Nbyeisl~m mi Xl}i~ebb* Nbyeisl~m mi Xl}i~ebb% xd`fd `v bw+
wbv`}i Lsijyi mi ]b`vbj m‐B~% `v `jm`vwy}lnep N~yvvie‐v kbv} ~i+
jbxjim eyty~p vdbww`jh m`v}~`f}* Isij lv l~ nlfo lv }di el}i <0}d
fij}y~p% `} xlv N~yvviev‐ kbv} wbwyel~ vdbww`jh v}~ii}*
64
N~yvviev x`}d visij}d Iy~bwilj
Lni~f~bkn`i # C`}fd*
H~ljm Welfi N~yvviev
Nbyeisl~m mi Xl}i~ebb `v }bmlp dbki }b ~ijbxjim eyty~p ~i}l`ei~v
vyfd lv Hyff`% Si~vlfi% Eby`v Sy`}}bj ljm M`b~% ljm `v levb l vywi~n~iv`mij}`le l~il x`}d felvvp ~iv}ly~lj}v* Ny~ni~~p bwijim `}v c~v}
N~yvviev v}b~i `j Viw}ikni~ >7<7% bj Nbyeisl~m mi Xl}i~ebb% xdi+
~i Dlfoi}}% Eb~b W`ljl ljm A`kkp Fdbb dlsi levb bwijim by}ei}v
b el}i*
Lni~f~bkn`i # C`}fd bwijv visij}d Iy~bwilj by}ei} `j
N~yvviev
@j Mifikni~ >7<<% Lni~f~bkn`i # C`}fd bwijim `}v c~v} Nieh`lj
by}ei} $ljm lhvd`w v}b~i `j lj l~byjm <%377 v|yl~i ki}~i vwlfi
bj N~yvviev‐ Nbyeisl~m mi Xl}i~ebb*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 167/499
<38ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Ny~ni~~~p ljm jyki~byv b}di~ jixfbki~v
Ny~ni~~p bwijim `}v c~v} N~yvviev v}b~i `j Viw}ikni~
>7<7% bj Nbyeisl~m mi Xl}i~ebb% xdi~i `} xlv ~ifij}ep ab`+
jim np N~yjieeb Fyf`jiee`% Dlfoi}}% Eb~b W`ljl% ljm A`kkp
Fdbb*
Hibt ljm Jix Ebbo bwij jix by}ei}v
Hibt bwijim }xb jix v}b~iv j Nieh`yk j Viw}ikni~ >7<<%
bji l} ^yi Jiysi `j N~yvviev ljm }di b}di~ l} Eipv}~ll}8 `j Lj}xi~w* Jix Ebbo `jlyhy~l}im `}v 847 v|yl~i ki}~i
lhvd`w v}b~i bj ^yi Jiysi `j }di b~ki~ XI v}b~i*
]l~l Al~kbj ljm C~ip X`eei fbki }b N~yvviev
]di Wl~`v ~i}l`ei~ ]l~l Al~kbj dlv bwijim l 37 v|yl~i
ki}~i v}b~i bj N~yvviev‐ Lsijyi Eby`vi* ]di fbkwljp%
xd`fd xlv byjmim j Wl~`v <9 pil~v lhb np ]l~l ljm Mls`m
Al~kbj% bwi~l}iv 97 v}b~iv*
]di Lyv}~`lj aixieei~p ~i}l`ei~ C~ip X`eei }bbo bsi~ }di
Xi`ee lvd`bj v}b~i ljm jbx wlpv ~ij} lkbyj}`jh }b <%677
iy~b wi~ v|yl~i ki}~i l pil~*
Cb~isi~ >< fbkiv }b ^yi Jiysi
]di lvd`bj ~i}l`ei~ Cb~isi~ >< ~ifij}ep bwijim }xb Nie+
h`lj v}b~iv% }di c~v} `j }di vykki~ b >7<< $6%777 v|yl~i
ki}~iv bj N~yvviev‐ ^yi Jiysi% ljm }di vifbjm `j Lj}+
xi~w*
Jix Ebbo% Kitt% ljm D#K x`}d jix v}b~iv bj
^yi Jiysi
Jix Ebbo bwijim lj `j}i~jl}`bjle lhvd`w v}b~i bj 847
v|yl~i ki}~iv l} ^yi Jiysi `j }di b~ki~ XI v}b~i* Levb%
Kitt bwijim l jix lhvd`w v}b~i `j N~yvviev `j Mifik+
ni~ >7<< x`}d ~i}l`e vwlfi b 377 v|yl~i ki}~iv* C`jleep%D#K bwijim }di c~v} kijvxil~ v}b~i `j N~yvviev `j Klp
>7<< l} ^yi Jiysi x`}d ~i}l`e vwlfi b ==7 v|yl~i ki}~iv
bsi~ }d~ii bb~v*
Miv`hyle bwijim }xb v}b~iv l} }di L`~wb~}
Miv`hyle bwijim }di c~v} }xb v}b~iv l} }di L`~wb~} b
N~yvviev `j Lyhyv} >7<< l} ]i~k`jle N* @j Viw}ikni~ >7<<%
l vifbjm Miv`hyle v}b~i bwijim l} ]i~k`jle L x`}d =77
v|yl~i ki}~iv*
Vdbww`jh fij}~i lf}`s`}`iv vebxim mbxj
^i}l`e misiebwkij} lf}`s`}p `j Nieh`yk dlv vebxim mbxjfbjv`mi~lnep x`}d s`~}yleep jb el~hi vfdikiv fbk`jh bj+
e`ji j }di fbk`jh pil~v* Xd`ei l jykni~ b it`v}`jh vdbw+
w`jh fij}~iv dlsi itwljv`bj weljv% jbji b }divi l~i e`oi+
ep }b n~ilo h~byjm ljp }`ki vbbj*
Nbyeisl~m mi Xl}i~ebb N~yvviev
Bwij`jh Lni~f~bkn`i # C`}fd% N~yvviev
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 168/499
<34 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
L bx b jix vfdikiv flj ni itwif}im }b ni mie`si~im }b }di kl~+
oi} ~bk >7<9 bjxl~mv% x`}d vbki jb}lnei misiebwi~v fbkwi}`jh
b~ l jix vdbww`jh fij}~i }b }di jb~}d b N~yvviev*
^i}l`e misiebwi~v `j Nieh`yk l~i fbj~bj}im x`}d lj `jf~ilv`jhep
~iv}~`f}`si y~nlj weljj`jh% xd`fd `v ivwif`leep w~bd`n`}`si bj by}+
b+}bxj ~i}l`e*
Jix Ebbo ^yi Jiysi% N~yvviev
Wyee # Nil~ ^yi Jiysi% N~yvviev
Cb~isi~ >< ^yi Jiysi% N~yvviev
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 169/499
<30ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
LJ]XI^W `v l Nieh`lj wb~} f`}p ljm }di flw`}le b Lj}xi~w w~b+
s`jfi* Ebfl}im `j Jb~}di~j Nieh`yk `j }di Celjmi~v ~ih`bj% x`}d
=8>%777 `jdln`}lj}v Lj}xi~w `v }di ~ih`bj‐v kbv} wbwyebyv f`}p*Ki}~bwbe`}lj Lj}xi~w `v }di el~hiv} y~nlj l~il `j Nieh`yk lwl~}
~bk }di N~yvviev ~ih`bj*
Lj}xi~w c~v} niflki l lvd`bj fij}~i `j }di k`m <047 v xdij Nie+
h`lj miv`hji~v vyfd lv Ljj Mikiyeikiiv}i~% M`~o N`ooikni~hv%
M~`iv Slj Jb}ij ljm Xle}i~ Slj Ni`~ijmbjfo nihlj flyv`jh l v}`~
l} `j}i~jl}`bjle lvd`bj vdbxv* Nieh`lj lvd`bj miv`hji~v dlsi
niij `j }di sljhyl~m b }di Iy~bwilj lvd`bj vfiji isi~ v`jfi*
]di v}ym`bv b Nieh`lj lvd`bj miv`hji~v l~i ebfl}im `j }di l+
vd`bj m`v}~`f} ni}xiij H~bijwell}v ljm }di f`}p‐v ^bple Kyviyk
b C`ji L~}v* Ywvflei j}i~jl}`bjle ~i}l`ei~v dlsi v}b~iv bj }di m`v+
}~`f} El}`j‐v Dy`misi}}i~vv}~ll}% Vfdy}}i~vdbv}~ll} ljm Dbweljmv}~ii}v* Si~vlfi ~ifij}ep eilvim l jix v}b~i bj Eibwbemv}~ll}*
60
Lj}xi~w jix x`}d Kbjfei~ ljm A`kkp Fdbb*
Lj}xi~w np j`hd}
Cbyj}l`j ljm H~b}i Kl~o}% Lj}xi~w
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 170/499
<87 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
V}isi Klmmij miny}i bj Ki`~
V}isi Klmmij bwijim }di c~v} Iy~bwilj v}b~i `j Lj}xi~w% Nieh`+
yk% j Lw~`e >7<<l} Ki`~ <8 x`}d 976 v|yl~i ki}~iv bsi~ }xb bb~v*
]di b~ki~ }ijlj} xlv K<8 Eil}di~ Vdbw*
Cb~isi~ >< fbkiv }b Ki`~
Iy~bwi‐v el~hiv} Cb~isi~ >< v}b~i bwijim `j }di lee b >7<< `j l
9%777 v|yl~i ki}~i% }d~ii+eisie vwlfi `j Lj}xi~w‐v Ki`~ wimiv}+
~`lj qbji*
M`vjip miny}v bj Ki`~
@j Klp >7<<% M`vjip bwijim `}v c~v} Nieh`lj v}b~i `j l vwe`}+eisie%
<%777 v|yl~i ki}~i vwlfi `j Lj}xi~w‐v Ki`~ wimiv}~`lj qbji bw+
wbv`}i Cb~isi~ ><*
^`si~ @veljm x`}d jix Celhvd`w
^`si~ @veljm bwijim }di jix vdbw `j Viw}ikni~ >7<7 l} Ki`~ `j
Lj}xi~w x`}d ~i}l`e vwlfi b 967 v|yl~i ki}~iv bj }xb bb~v*
Kitt x`}d jix Ki}~bwbe`}lj Fbjfiw}
Kitt bwijim }di jix lhvd`w v}b~i j Bf}bni~ >7<< l} Ki`~ j Lj}+xi~w x`}d l 877 v|yl~i ki}~i v}b~i fbjfiw} fleeim ―Ki}~bwbe`}lj
Flvyle E`iv}pei‛*
M`vjip v}b~i Ki`~% Lj}xi~w
^`si~ @veljm Ki`~% N~yvviev
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 171/499
<8<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Lki~`flj S`j}lhi nih`jv itwlj+
v`bj
Lki~`flj S`j}lhi x`ee ni bwij`jh lj by}+
ei} `j Lj}xi~w% x`}d v}b~iv `j C~ljfi ljm
Dbjh Objh }b beebx*
C~im Wi~~p x`}d }di ~v} Nieh`lj
v}b~i `j Lj}xi~w
C~im Wi~~p bwijim }di c~v} Nieh`lj v}b~i`j Lj}xi~w `j Lw~`e >7<<* ]di v}b~i `v eb+
fl}im l} Dy`misi}}i~vv}~ll} `j Lj}xi~w*
Kbjfei~ ljm A`kkp Fdbb bwij
v}b~iv `j Lj}xi~w
@j Viw}ikni~ >7<<% Kbjfei~ bwijim l
jix <76 v|yl~i ki}~i v}b~i bj Lj}xi~w‐v
Vfdy}}i~dbcv}~ll} ~`hd} jit} mbb~ }b }di
e`oix`vi jixep bwijim <77 v|yl~i ki}~i
A`kkp Fdbb v}b~i% xd`fd ~iwelfim }di
lvd`bj ~i}l`ei~ Xi`ee% xd`ei Kbjfei~ ~i+
welfim }di C~ijfd ~i}l`ei~ Qlm`h # Sbe+}l`~i* ]di el}}i~ j }y~j bwijim l jix ljm
el~hi~ v}b~i }xb mbb~v mbxj }b }di ei}*
8 Cb~ Lee Kljo`jm ab`jv }di eyty~p
ji`hdnby~dbbm
8 Cb~ Lee Kljo`jm bwijim `}v vifbjm Iy+
~bwilj v}b~i j Lj}xi~w bj <9 Ayji >7<7
l} Vfdy}}i~vdbv}~ll} j Lj}xi~w*
Dbee`v}i~ bwijv }xb v}b~iv `j bji
ciee vxbbw
]di YV ~i}l`ei~ Dbee`v}i~% xd`fd `v bxjim
np Lni~f~bkn`i # C`}fd% ~ifij}ep bwijim}xb v}b~iv j }bw jb}fd Nieh`lj vdbww`jh
kleev% bji l} X`ajihik jil~ Lj}xi~w `j
l 368 v|yl~i ki}~i vwlfi ljm }di b}di~
l} Xllveljm `j V`j}+J`oellv `j l 887
v|yl~i ki}~i vwlfi*
A`kkp Fdbb Vfdy}}i~vdbbcv}~ll}% Lj}xi~w
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 172/499
<8> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
=7
Lkv}i~mlk% W*F* Dbcv}~ll} `v }di eyty~p k`ei*
]di wb~} f`}p b LKV]I^MLK `v }di flw`}le b }di Ji}di~eljmv ljm
}di fbyj}~p‐v kbv} wbwyebyv f`}p% x`}d 847%<9> `jdln`}lj}v `j Lkv+
}i~mlk w~bwi~% ljm l~byjm <%< k`ee`bj `j H~bb}+Lkv}i~mlk $h~il}i~Lkv}i~mlk% ]di Lkv}i~mlk ki}~bwbe`}lj l~il% xd`fd fbkw~`viv
}di ljmv}lm fbjy~nl}`bj j jb~}di~j Dbeeljm% dlv l wbwyel}`bj b
l~byjm >%6 k`ee`bj* Yjmi~ }di My}fd fbjv}`}y}`bj% Lkv}i~mlk dlv
niij }di jl}`bj‐v flw`}le v`jfi <046% mivw`}i }di lf} }dl} }di vil}
b hbsi~jkij} ljm }di ~bple ~iv`mijfi l~i nb}d ebfl}im 37 o`ebki+
}~iv lxlp `j ]di Dlhyi*
Vdbwv `j Lkv}i~mlk ~ljhi ~bk el~hi miwl~}kij} v}b~iv vyfd lv
Mi N`aijob~% byjmim `j <487% ljm Kl`vbj mi Nbjji}i~`i% l Wl~`v`+
lj+v}pei v}b~i byjmim j <440% }b vklee vwif`le}p vdbwv*
Lkv}i~mlk—v d`hd+ijm vdbwv l~i byjm `j }di v}~ii}vW`i}i~ Fb~+
jie`vq Dbbc}v}~ll} ljm Fb~jie`v Vfdyp}v}~ll}% xd`fd l~i ebfl}im
`j }di s`f`j`}p b }di Sbjmiewl~o* Bji b Lkv}i~mlk—v nyv`iv} d`hd
v}~ii}v v }di jl~~bx kim`isle Olesi~v}~ll} `j }di dil~} b }di f`}p*
Ljb}di~ vdbww`jh l~il v }di Jihij V}~ll}aiv1 j`ji jl~~bx v}~ii}v
x`}d`j }di H~lfd}ijhb~mie% }di fbjfij}~`f fljle vpv}ik b Lkv}i~+
mlk* ]di Jihij V}~ll}aiv m`i~ ~bk b}di~ vdbww`jh m`v}~`f}v x`}d
}di w~ivijfi b l el~hi m`si~v`}p b w~`sl}iep bxjim vdbwv*
I}j`iv fbkiv }b }di Fbj}`jij}
]di YV lf}`bj vwb~}v bb}xil~ ljm lwwl~ie ~i}l`ei~ I}j`iv dlv bwi+
jim l 87 v|yl~i ki}~i v}b~i `j Lkv}i~mlk% xd`fd }di v}b~i vlpv
x`ee ni fl~~p`jh }di el~hiv} vieif}`bj b }di fbkwljp‐v w~bmyf}v `j
Iy~bwi* ]d`v x`ee ni I}j`iv‐ vifbjm Iy~bwilj v}b~i l}i~ }di by}ei}
}dl} bwijim }d`v vykki~ `j Ebjmbj* I}j`iv x`ee ni bwij`jh }xb b~
}d~ii lmm`}`bjle Iy~bwilj v}b~iv j >7<>*
Cbeebx`jh }di vyffivvye bwij`jh b }di c~v} I}j`iv n~ljfd `j
Ebjmbj `j Aljyl~p% }di jix by}ei} x`ee fbyj} lv }di fbkwljp‐v vi+
fbjm Iy~bwilj lhvd`w v}b~i* Lv }di~i xlv v}` fbkwi}`}`bj b~}di ebfl}`bj% }di fbkwljp `v wl~}`fyel~ep w~bym b }di lf} }dl} `}
x`ee ni lnei }b kbsi `j* Lffb~m`jh }b M`fo Ini~dl~m}% w~bw~`i}b~
b I}j`iv‐ jix Lkv}i~mlk v}b~i% I}j`iv `v }di wi~if} wl~}ji~ b~
W~baif} ―>7<>‛% xdij pby v}bw }b fbjv`mi~ }dl} }di~i l~i ljpxdi+
O~lfd} `j Lkv}i~mlk
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 173/499
<86ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
~i ni}xiij 877%777 ljm l k`ee`bj
wlvvi~v+np di~i xiioep? ljm vb%
K~* Ini~dl~m} vlpv% lee b }di i+
b~} }dl} xij} `j}b bn}l`j`jh }di
eilvi ―dlv }b}leep wl`m b‛*
Eis`‐v ljm Mij`k # Vywwep
fbki }b Olesi~v}~ll}
]di jix Eis`‐v lhvd`w v}b~i bwi+jim `j l vwe`}+eisie% >97 v|yl~i
ki}~i vwlfi bj Lkv}i~mlk‐v
kl`j vdbww`jh v}~ii} Olesi~v}~l+
l}*
]di xb~em‐v c~v} ^lewd Ely~ij
Mij`k # Vywwep v}b~i bwijim `j
Jbsikni~ >7<< bj Lkv}i~mlk‐v
Olesi~v}~ll} `j l >77 v|yl~i ki}+
~i vwlfi*
WF Dbcv}~ll}1 lj ywvflei
vdbww`jh v}~ii}
WF Dbb}v}~ll} `j Lkv}i~mlk‐v
Bym Qy`m m`v}~`f} it}ijmv ~bk
Dbnniklv}~ll} }b Slj Nli~eiv}+Mi Nyijob~c Miwl~}kij} V}b~i% Lkv}i~mlk
Eis`‐v Olesi~v}~ll}% Lkv}i~mlk
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 174/499
<8= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
~ll}* ]di v}~ii} `v jlkim l}i~ W`i}i~ Fb~+
jie`vqbbj Dbb}% l ~ijbxjim My}fd <3}d
fij}y~p ly}db~ ljm d`v}b~`lj% ljm `v jil~ }di
^`aovkyviyk*
Lkv}i~mlk hi}v `}v ~v} }xb V}l~nyfov
V}l~nyfov bwijim l jix v}b~i bj Lkv}i~+
mlk‐v Ei`mviv}~ll}* L vifbjm% el~hi~ v}b~i
xlv bwijim bj Nii}dbsijv}~ll} `j }divykki~ b >7<7* V}l~nyfov dlv dlm l ~i+
}l`e w~ivijfi `j }di Ji}di~eljmv v`jfi >778
xdij }di c~v} fbiidbyvi bwijim l} Vfd`+
wdbe L`~wb~}* ]d`v `v }di ieisij}d V}l~nyfov
v}b~i j }di Ji}di~eljmv*
Lwwei }b bwij l ~i}l`e v}b~i `j Lkv}i~+
mlk
Lwwei weljv }b bwij l ~i}l`e v}b~i `j Lkv}i~+
mlk% `j }di vlki ny`em`jh xdi~i `} vi} yw `}v
Nijieyt dilm|yl~}i~v elv} pil~% My}fd nebh
Bji Kb~i ]d`jh ~iwb~}v% f`}`jh ―si~p ~ie`lneivby~fiv‛*
]di ny`em`jh `j |yiv}`bj `v fleeim }di D`~vfd
ny`em`jh% ljm `} `v ebfl}im bj Lkv}i~mlk‐v
Ei`mviwei`j* Lwwei dlv vi} yw `}v My}fd
dilm|yl~}i~v bj }di }d`~m bb~% ljm `}v ~i}l`e
v}b~i `v vi} }b bffywp l el~hi wb~}`bj b }di
ny`em`jh‐v h~byjm bb~*
]dl} vwlfi `v fy~~ij}ep bwij }b s`v`}b~v lv `}
}ikwb~l~`ep dbv}v lj l~} hleei~p% BK] fel`kv*
Pby flj vii }di klw b }di h~byjm bb~ j }di
`klhi niebx% x`}d }di vwlfi Lwwei weljv }bbffywp kl~oim ~im*
Lki~`flj S`j}lhi miny}v bj WF Dbcv}+
~ll}
@j Klp >7<<% }di lvd`bj ~i}l`ei~ Lki~`flj
S`j}lhi bwijim l 87 v|yl~i ki}~i v}b~i l}
}di fb~ji~ b Slj Nli~eiv}~ll} ljm WF Dbcv}+
~ll} lf~bvv ~bk }di lvd`bj ~i}l`ei~ Lqqy~~b*
Cb~ki~ep% }di v}b~i xlv eilvim np lvd`bj ~i+
}l`ei~ Kb~hlj*
Klvv`kb My}}` bwijv jix v}b~i l} fb~+
ji~ ebfl}`bj
Klvv`kb My}}`% xd`fd `v l kikni~ b }di @j+
m`}it H~byw% bwijim l fbkwei}iep ~ijbsl}im
=97 v|yl~i ki}~i v}b~i $w~is`byvep eilvim np
B`e`ep ni}xiij C`e`wwl O ljm Mbefi # Hlnnl+
jl bj ~`}qp WF Dbbv}~ll}*
N~yjieeb Fyf`jiee` miny}v `j Dbeeljm
]di @}le`lj flvdki~i ~i}l`ei~ }bbo bsi~ }di
<97 v|yl~i ki}~i b~ki~ Vflwl Vwb~}v v}b~i
jit} }b Di~käv ljm lf~bvv ~bk Dyhb Nbvv*
]di oip+kbjip wlpkij} xlv jb} m`vfebvim*
V}l~nyfov l} Ei`mviv}~ll}
Kbmiev l} W*F* Dbbcv}~ll}
Klvv`kb My}}` W*F* Dbbcv}~ll}% Lkv}i~mlk
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 175/499
<89ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Fb~jie`lj` W*F* Dbbcv}~ll}% Lkv}i~mlk
Ivflml bwij`jh W*F* Dbbcv}~ll}% Lkv}i~mlk
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 176/499
<83 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Nyehl~` ljm Fb~jie`lj` bwijim jix Lkv}i~mlk v}b~iv `j
>7<7
@j >7<7% Nyehl~` }bbo bsi~ }di b~ki~ Epwwijv v}b~i ni}xiij Bhi~
ljm Ol~ij K`eeij% xd`ei Fb~jie`lj` bwijim l jix nby}`|yi bwwbv`+
}i Eby`v Sy`}}bj*
Jix ]`ccljp‐v
Dls`jh% `j >770% ljjbyjfim weljv }b bwij lj Lkv}i~mlk by}ei}%
]`ljp‐v `jlyhy~l}im `}v jix sijyi `j Kl~fd >7<< np ab`j`jh ljm
~ijbsl}`jh }xb lmalfij} ny`em`jhv% l w~bfivv }dl} }bbo jil~ep l
pil~* ]di v}b~i% xd`fd `v bwwbv`}i }di jix Nyehl~` nby}`|yi% fbsi~v
<09 v|yl~i ki}~iv*
8 Cb~ Lee Kljo`jm miny} `j Lkv}i~mlk
L} }di nih`jj`jh b Mifikni~ >7<<% }di SC Fb~wb~l}`bj fiein~l+}im }di bwij`jh b }di el}iv} lhvd`w v}b~i l} }di niv} ebfl}`bj b
Lkv}i~mlk bj }di ~`hd}+dljm v`mi b Hyff` `j }di b~ki~ Wlv}l
]~`fbeb~i vwlfi*
Ivflml itwljm`jh
@j Ayji >7<<% }di eyty~p ~i}l`ei~ Ivflml fiein~l}im }di bwij`jh b
`}v jix <>7 v|yl~i ki}~i lhvd`w v}b~i bj WF Dbbv}~ll}% `j }di
b~ki~ Kipi~ nby}`|yi*
Jix ]lvfdij v}b~i `j Lkv}i~mlk
]lvfdij% }di xiee+ojbxj wyne`vdi~ b% lkbjhv} b}di~v% ―]di N`h
Nbbo b N~ilv}v‛% ―Dieky} Jix}bj Wbel~b`mv‛ ljm ―E`jml KfFl~}+jip E`i `j Wdb}bh~lwdv‛ bwijim `}v }xie}d v}b~i ~`hd} `j Lkv+
}i~mlk $l} WF Dbb}v}~ll}* ]di jix v}b~i% miv`hjim np Wd`e`wwi
V}l~fo% xlv ]DI welfi }b ni xdij }di bcf`le bwij`jh }bbo welfi*
Pby vdbyem micj`}iep v}bw np% `}‐v l fbii }lnei nbbo dilsij,
Ljjbyjfikij} bc Wlye Vk`}d
]di Ijhe`vd lvd`bj ~i}l`ei~ x`ee bwij `}v c~v} My}fd v}b~i x`}d >79
v|yl~i ki}~iv `j >7<> bj WF Dbv}~ll}*
]lvfdij W*F* Dbbcv}~ll}% Lkv}i~mlk
Wlye Vk`}d Kie~bvi Lsijyi% Ebv Ljhieiv
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 177/499
<88ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 178/499
<84 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
=<
Wl~`v% Kbpjl} ‖ l v}~boi bc hij`yv np Ni~jl~m
L~jlye}*
WL^@V `v }di flw`}le b C~ljfi ljm b }di Êei+mi+C~ljfi ~ih`bj* ]di
Vi`ji m`s`miv }di f`}p `j}b l jb~}di~j vif}`bj $}di ~`hd} nljo ljm
l vby}di~j vif}`bj $}di ei} nljo* Wl~`v w~bwi~ dlv >%> k`ee`bj `j+
dln`}lj}v% <7%6 k`ee`bj j }v y~nlj ~iv`mij}`le qbji% ljm <> k`ee`bj
`j }di Wl~`v ki}~bwbe`}lj ~ih`bj* Wl~`v% lebjh x`}d Ebjmbj ljm Jix
Pb~o% v bji b }di xb~em‐v kbv} kwb~}lj} f`}`iv*
Wl~`v‐v Lsijyi Fdlkwv+Àepvàiv% xd`fd `v bji b }di xb~em‐v kbv}
klhj`cfij} nbyeisl~mv% `v ebfl}im `j jb~}dxiv} Wl~`v `j }di f`}p‐v
4}d l~~bjm`vvikij}* Nb}d }di Fdlkwv+Àepvàiv ljm 4}d l~~bjm`v+
vikij} v}l~} l} Hy`eelyki Fbyv}by‐v h~byw b db~vi vfyew}y~iv
ojbxj lv ―fdislyt mi Kl~ep‛% ayv} xiv} b Welfi mi el Fbjfb~+
mi* ]di <%0 o`ebki}~i ebjh ljm 87 ki}~i x`mi nbyeisl~m ijmv l}
Welfi Fdl~eiv mi Hlyeei% xdi~i }di L~f mi ]~`bkwdi `v ebfl}im* ]di
Fdlkwv+Àepvàiv fbkw~`viv }di k`mmei vif}`bj b }di nlfonbji b
}di yj`|yi lti d`v}b~`|yi $―d`v}b~`fle lt`v‛ ‖ l e`ji b kbjykij}v%
ny`em`jhv ljm }db~byhdl~iv }dl} it}ijmv ~bk }di fij}~i b Wl~`v*
]xb ebjh lxl`}im ~i}l`ei~v miny} `j
C~ljfi ‖ Lni~f~bkn`i # C`}fd ljm
Nljljl ^iwyne`f
Lni~f~bkn`i # C`}fd dlv bwijim `}v c~v}
C~ijfd v}b~i bj Lsijyi miv Fdlkwv+
Àepvàiv `j l jil~ep 6%777 v|yl~i ki}~i
vwlfi `j l eyty~`byv ny`em`jh ebfl}im l}
}di ebxi~ ijm b }di Fdlkwv+Àepvàiv*
]di ny`em`jh `v bxjim np }di `jmyv}~`+
le`v} Mlvvlye} lk`ep% ljm Lni~f~bkn`i
# C`}fd wlpv kb~i }dlj 6 k`ee`bj iy~b l
pil~ `j ~ij}* > k`ee`bj iy~b `j oip kbjip
xlv ~iwb~}imep wl`m }b }di b~ki~ }ijlj}%]dl` L`~* ]di 0%977 v|yl~i ki}~i% by~+
v}b~p ny`em`jh dlv }di vlki miv`hj lv
}di Lni~f~bkn`i # C`}fd v}b~iv `j Jix
Pb~o% ]bopb ljm K`elj*
@j Mifikni~ >7<< ljm ~`hd} lf~bvv }di
v}~ii}% Nljljl ^iwyne`f% }di lvd`bjlnei ljm kb~i ywvflei n~ljm
b }di Hlw H~byw% bwijim `}v c~v} C~ijfd v}b~i `j l <%977 v|yl~i
ki}~i vwlfi* Mbefi # Hlnnljl ljm Hb Vwb~} dlm w~is`byvep it+
w~ivvim `j}i~iv} `j }di ebfl}`bj% ny} m`m jb} n~`jh }di`~ v}b~i+bwi+
j`jh weljv }b ~y`}`bj* @j lmm`}`bj% lffb~m`jh }b xiee+`jb~kim vby~+
fiv% Hlw xlv fbkwi}`jh b~ }d`v fdb`fi ebfl}`bj x`}d }di Alwljivi
~i}l`ei~ Yj`|eb vdb~}ep nib~i }di eilvi xlv v`hjim* ]d v `v Nljljl^iwyne`f‐v c~v} v}b~i `j C~ljfi*
Kl~ov # Vwijfi~ bwijv Wl~`v lhvd`w v}b~i
@j Jbsikni~ >7<<% Kl~ov # Vwijfi~ kl~oim l oip k`eiv}bji j }v
`j}i~jl}`bjle itwljv`bj w~bh~lk xdij `} fiein~l}im `}v ~i}y~j }b
C~ljfi np bwij`jh l lhvd`w v}b~i bj Wl~`v‐v Lsijyi miv Fdlkwv+
Àepvàiv% xdi~i }di ~i}l`ei~ vieev vieif}im xbkij‐v lvd`bjv% e`jhi+
~`i% ljm hby~ki} bbm `j l <%=77 v|yl~i ki}~i vwlfi* ]di oip kb+
jip wl`m }b }di w~is`byv }ijlj} Ivw~`} xlv jb} m`vfebvim* ]di ~ij}
bj }di v}b~i `v ~iwb~}im }b ni 6%0 k`ee`bj iy~b l pil~*
Wl~`v ElMicijvi s`ix c~bk }di I`ccie ]bxi~
Vope`ji Wl~`v
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 179/499
<80ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di bwij`jh b }d`v ~iel}`siep vklee lhvd`w v}b~i ‖ xdbvi Fdlkwv+
Àepvàiv ebfl}`bj jbji}dieivv vwilov sbeykiv ‖ v ki~iep Kl~ov #
Vwijfi~‐v c~v} v}iw bj }di wl}d }bxl~m ny`em`jh l ~bnyv} w~ivijfi
`j C~ljfi% xdi~i }di fbkwljp x`ee ni bwij`jh }d~ii lmm`}`bjle
v}b~iv* ]d`v fbk`jh Lyhyv}% Kl~ov # Vwijfi~ x`ee ni bwij`jh `}v
el~hiv} C~ijfd v}b~i }b ml}i $3%077 v|yl~i ki}~iv l} }di Vb Byiv}
klee ljm v weljj`jh jix bwij`jhv b~ >7<6 l} }di fij}~leep ebfl}im
Nilyh~ijieei klee jil~ }di I`ie ]bxi~ $=%977 v|yl~i ki}~iv ljm
l} }di Li~bs`eei klee j jb~}dilv} Wl~`v $=%877 v|yl~i ki}~iv*
D#K wlpv >7 k`ee`bj iy~b oip kbjip
L pil~ w~is`byvep ljm l}i~ xl`}`jh b~ kljp pil~v% D#K bwijim
`}v <<}d Wl~`v v}b~i `j l }d~ii+eisie% >%477 v|yl~i ki}~i vwlfi*
Bwij`jh lj D#K by}ei} `j l xb~em+~ijbxjim ebfl}`bj vyfd lv }d`v
`v jb kilj il}% ljm `} }bbo }di fbkwljp }xb pil~v b v}~yhhei }b
wyvd }di w~baif} }d~byhd* Wl~`v bcf`lev bwwbvim }di bwij`jh b
}di v}b~i% D#K‐v el~hiv} C~ijfd by}ei}% b~ }d~ii pil~v? b~ l}i~ lee
}di Fdlkwv+Àepvàiv dlm }b e`si yw }b `}v ~iwy}l}`bj* ―]di Fdlkwv+
Àepvàiv mbivj‐} jiim D#K% ny} D#K jiimv }di Fdlkwv+Àepvàiv%‛
vlpv Epji Fbdij+Vbele% Wl~`v‐v miwy}p klpb~ b~ nyv`jivv ll`~v%
xdb }bbo }di s`ix }dl} ―}di xb~em‐v kbv} nily}`ye v}~ii}%‛ lv }diC~ijfd flee `}% ―`v l nbyeisl~m h`sij bsi~ }b eyty~p% fye}y~i ljm ij+
}i~}l`jkij}‛* Lffb~m`jh }b `jb~kim vby~fiv% D#K‐v `jsiv}kij} `j
}di v}b~i `jfeymim >7 k`ee`bj iy~b oip kbjip*
]di nlh ~i}l`ei~ Eljfie Nby}`|yi v`kye}ljibyvep fiein~l}im }di
<69}d ljj`si~vl~p b `}v byjm`jh ljm }di ~ibwij`jh b `}v <%777
v|yl~i ki}~i v}b~i bj }di Fdlkwv+Àepvàiv*
Lsijyi Kbj}l`hji b~`h`jleep fleeim }di ―Leeài miv Siysiv‛ $x`+
mbxv— leeip niflyvi xbkij `j kby~j`jh hl}di~im }di~i% ny} }di
v}~ii} dlv fdljhim kyfd v`jfi }dbvi mlpv b }di il~ep <4}d fij+
}y~p* ]di fy~~ij} jlki fbkiv ~bk K`fdie mi Kbj}l`hji% l x~`}i~
b }di C~ijfd ^ijl`vvljfi* @j }di <0}d fij}y~p% }di v}~ii} il~jimvbki ~ijbxj b~ `}v vwl~oe`jh ljm fbeby~ye Kln`eei nleev bj Vl+
}y~mlp j`hd}v*
Psiv Vl`j} Ely~ij} fbkiv }b Lsijyi Kbj}l`hji
@j il~ep >7<>% }di Wl~`v lvd`bj ~i}l`ei~ Psiv Vl`j} Ely~ij} x`ee
ni bwij`jh `}v 077 v|yl~i ki}~i lhvd`w v}b~i% l}i~ l ebjh xl`}%
bj }di ywvflei vdbww`jh v}~ii} Lsijyi Kbj}l`hji `j }di b~ki~
Ivflml v}b~i* Psiv Vl`j} Ely~ij} fy~~ij}ep dlv by~ Wl~`v v}b~iv%
`jfeym`jh lj by}ei} bj Welfi Vl`j}+Vyew`fi }dl} xlv miv`hjim np
V}iljb W`el}`*
Lsijyi miv Fdlkwv+Àepàiv% Wl~`v
Ebys~i Wl~`v
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 180/499
<47 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Fdljie }loiv bsi~ Ailj+Eby`v Vfdi~~i~‐v ebfl}`bj
@j Mifikni~ >7<<% Fdljie bwijim l v}b~i `j }di vwlfi ayv} }b }di
ei} b Cijm` bj Lsijyi Kbj}l`hji* ]di 377 v|yl~i ki}~i% vwe`}+eisie lhvd`w v}b~i xlv fbkwei}iep ~ijbsl}im ljm ~i+vdbwc}}im np
l~fd`}if} Wi}i~ Kl~`jb* ]di v}b~i fl~~`iv lee Ol~e Elhi~iem w~á}+ç+
wb~}i~ fbeeif}`bjv% vdbiv% ipixil~% ljm lffivvb~`iv% lv xiee lv lee
Fdljie }`kiw`ifi fbeeif}`bjv*
L pil~ w~is`byvep% Klt Kl~l bwijim l v}b~i bj Lsijyi Kbj}l`h+
ji lf~bvv ~bk Eby`v Sy`}}bj% `j l vwlfi }dl} dlm niij itwljmim
}b 9<7 v|yl~i ki}~iv ljm xdbvi lflmi `v fbkwbvim b by~ v`t+
ki}~i ebjh x`jmbxv*
Lni~f~bkn`i # C`}fd Fdlkwv Iepvàiv% Wl~`v
Kl~ov#Vwijfi~ Fdlkwv Àepvàiv% Wl~`v
A`e Vljmi~ itwljm`jh
]di bwij`jh b }di jix A`e Vljmi~ lhvd`w v}b~i bj Wl~`v‐ Lsijyi
Kbj}l`hji n~`jhv }di jykni~ b w~bw~`i}l~p v}b~iv bwi~l}im np}di lvd`bj ~i}l`ei~ xb~emx`mi }b 63* ]di jix v}b~i `v l =97 v|yl~i
ki}~i vwe`}+eisie vwlfi*
^yi my Clynby~h Vl`j}+Dbjb~à `v f`}im lv ni`jh bji b }di kbv}
lvd`bjlnei v}~ii}v j }di xb~em% }dljov }b }di w~ivijfi b s`~}yleep
isi~p klab~ hebnle lvd`bj dbyvi* E`oi jil~np lsijyi Kbj}l`hji%
}di v}~ii} dlv niij fbjv`v}ij}ep mim`fl}im% }d~byhdby} `}v eijh}d%
}b d`hd+lvd`bj v}b~iv ljm b}di~ itfeyv`si iv}lne`vdkij}v*
C~i|yijfp Wl~`v mbxj}bxj $wi~ mlp `j <%777)
>7 67 =7 97 37 87 47/
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 181/499
<4<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Lni~f~bkn i # C`}fd bwij jh |yiyi
Nljljl ^iwyne`f clfi }b clfi x`}d L#C
^yi Vl`j}+Dbjb~à% b xd`fd ~yi my Clynby~h Vl`j}+Dbjb~à `v jbx
lj it}ijv`bj% nihlj lv l ~blm it}ijm`jh xiv} ~bk }di jb~}di~j
imhi b }di Ebys~i w~bwi~}p* L} jykni~ 99 v }di Àepvài Wlelfi $Wl+
el`v mi e—Àepvài% }di bcf`le ~iv`mijfi b }di C~ijfd W~iv`mij} b
}di iwyne`f*
Fdljhiv bj ^yi my Clynby~h Vl`j}+Dbjb~à
@j >7<<% }di N~`}`vd eyty~p ~i}l`ei~ Ny~ni~~p bwijim `}v jix lh+vd`w v}b~i bj ^yi my Clynby~h Vl`j}+Dbjb~à `j }di b~ki~ C~l}iee`
^bvi}}` v}b~i% `j l 0>0 v|yl~i ki}~i vwlfi x`}d l <9+ki}~i v}b~i+
~bj}* ]di jix ebfl}`bj `v Ny~ni~~p‐v el~hiv} ljm kbv} }ifdjbebh`+
fleep lmsljfim v}b~i `j C~ljfi* Ny~ni~~p levb bwijim lj l~byjm
=97 v|yl~i ki}~i by}ei} bj Nbyeisl~m Vl`j} Hi~kl`j% jit} mbb~
}b l 6>7 v|yl~i ki}~i Neyh`~e Neykl~`ji v}b~i }dl} bwijim `j }di
vykki~ b >7<<*
]di @}le`lj flvdki~i ~i}l`ei~ N~yjieeb Fyf`jiee` levb bwijim l
lhvd`w v}b~i `j }di dil~} b Wl~`v% l vwe`}+eisie =77 v|yl~i ki}~i
vwlfi bj yi my Clynby~h Vl`j}+Dbjb~à*
Kbvfd`jb% Nleep% Wlwi~ ^l`j% Aijjp% ljm Wlfodlk $weyv Ny~ni~~p%
Neykl~`ji% Neyh`~e ljm N~yjieeb Fyf`jiee` l~i }di jixfbki~v l}
}di w~iv}`hi ebfl}`bj Clynby~h Bji% l fbkki~f`le fbkweit bxjim
np }di ~ile iv}l}i misiebwi~ Dlkki~vbj% xd`fd lf|y`~im } j >779
b~ 93 k`ee`bj iy~b*
]di fbkweit% xd`fd m`vwelpv felvv`f Wl~`v Dlyvvkljj l~fd`}if+
}y~i% dlv lj bsi~ 37+ki}~i lflmi* ]di N~`}`vd misiebwi~ vwij} 69
k`ee`bj iy~b bj ~ijbsl}`jh }di w~bwi~}p% xd`fd nihlj j Kl~fd >7<7
ljm xlv fbkwei}im j }di vykki~ b >7<<* ]di v}b~iv ~ljhi j v`qi
Eljfie V}b~i% Wl~`v
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 182/499
<4> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Fdljie Lsijyi Kbj}l`hji% Wl~`v
~bk <77 }b 467 v|yl~i ki}~iv? b }di fbkweit‐v 6%=77 v|yl~i ki+
}~iv b ~i}l`e vwlfi% <%977 xi~i jixep f~il}im* Xdi~ilv }di b~ki~
bxji~ b }di w~bwi~}p hiji~l}im ~ij} lkbyj}`jh }b ayv} yjmi~ 6
k`ee`bj iy~b b~ 8%877 v|yl~i ki}~iv b vwlfi% }di jix eilviv b~
}di ~islkwim w~bwi~}p l~i xb~}d 3 k`ee`bj iy~b*
Qihjl bwijv jix hebnle v}b~i
]di eyty~p ~i}l`ei~ I~kijih`emb Qihjl bwijim lj l~byjm 977
v|yl~i ki}~i by}ei} ljm `}v c~v} C~ijfd ―hebnle v}b~i‛ `j }di b~ki~Ayv} Flslee` vwlfi bj ^yi my Clynby~h Vl`j}+Dbjb~à* ]di v}b~i
xlv miv`hjim np Wi}i~ Kl~`jb yv`jh }di fbkwljp‐v K`elj% ]bopb
ljm Jix Pb~o hebnle v}b~iv lv kbmiev*
Kbpjl} ‖ l v}~boi bc hij`yv np Ni~jl~m L~jlye} ‖ ljm
l siji~lnei eyhhlhi n~ljm h`siv Di~käv l ~yj cb~ `}v
kbjip
Dls`jh wy~fdlvim Kbpjl} Kleei}`i~ `j Mifikni~ >7<7% l pil~ el+
}i~ Ni~jl~m L~jlye} bwijim }di iwbjpkbyv n~ljm‐v c~v} v}b~i `j l
>77 v|yl~i ki}~i vwlfi jit} mbb~ }b Di~käv* @} ~ikl`jv }b ni viij
xdi}di~ }di jixep miv`hjim Kbpjl} Kleei}`i~ e`ji lfd`isiv }di
vlki mih~ii b vyffivv lv }di Eby`v Sy`}}bj e`ji m`m ‖ le}dbyhd K~*L~jlye} vlpv }dl} w~bc} v jb} }di w~`ki fbjv`mi~l}`bj di~i1 ―Vleiv
l~i l vifbjml~p fbjv`mi~l}`bj b~ }di }`ki ni`jh* Xdl} xi xlj} }b
mb c~v} `v ~ifbyj} }di fbkwljp‐v d`v}b~p%‛ di }bem Sbhyi* Ni~jl~m
L~jlye}‐v jix v}b~i fl~~`iv fyv}bk+klmi vy`}flviv% v`eo vfl~siv%
eil}di~ hbbmv% ljm Jl`~v nlhv* W~`fiv ~ljhi ~bk <%777 }b xiee bsi~
<7%777 iy~b*
Jix Psiv Vl`j} Ely~ij} Ebfl}`bj% Lsijyi Kbj}l`hji% Wl~`v
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 183/499
<46ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Kbjfei~ ijel~hiv lhvd`w v}b~i
]di @}le`lj ~i}l`ei~ itwljmim `}v it`v}`jh v}b~i ~bk 87
}b l~byjm <97 v|yl~i ki}~iv np }lo`jh bsi~ }di b~ki~
Ailj mi Nbjjb} ebfl}`bj `j }di ji`hdnby~`jh ny`em`jh
ni}xiij Clèbjlnei ljm }v bxj v}b~i*
W~lml ljm Hyff` ~ijbsl}i
W~lml‐v jix Wl~`v nby}`|yi l} 3 yi my Clynby~h Vl`j}+
Dbjb~à bwijim my~`jh Wl~`v Clvd`bj Xiio% >6+>3 Al+jyl~p >7<>* L w~ivij}l}`bj b }di jix Oyjv}kyviyk
>= B~i `j`}`l}`si `j fbeelnb~l}`bj x`}d }di @}le`lj l~}`v}
C~ljfivfb Siqqbe` ljm d`v LKB itd`n`}`bj x`ee levb ni
il}y~im l} }di hlel bwij`jh*
Hyff` ~ibwijim `}v <%677 v|yl~i ki}~i lhvd`w v}b~i
bj ^yi my Clynby~h Vl`j}+Dbjb~à beebx`jh l }bw }b
nb}}bk ~ijbsl}`bj*
^yi ^bplei ljm ^yi Vl`j} Dbjb~à kyfd `j
mikljm
@j Ayji >7<<% L*W*F* dlv bwijim }di mbb~v }b `}v visij}d
~i}l`e vdbw `j `}v dbki}bxj b Wl~`v x`}d lww~bt* <77
v|yl~i ki}~iv bj }xb bb~v* ]di v}b~i `v v`}yl}im l} ^yi ^bplei
jit} }b Hyff`% v}iwv lxlp ~bk vbki b }di C~ijfd flw`}le f`}p‐v
cjiv} ~i}l`e miv}`jl}`bjv `jfeym`jh Fdljie% Eb~b W`ljl% ljm Kbj+
fei~*
]di fbvki}`fv ~i}l`ei~ Eljflv}i~ nbyhd} }di eilvi bj }di 49 v|yl~i
ki}~i Xikwi aixieei~p v}b~i l} }di fb~ji~ b ^yi Vl`j} Dbjb~à
^yi my Clynby~h Vl`j}+Dbjb~à% Wl~`v
ljm ^yi ^bplei lf~bvv ~bk Hyff` ljm weljv }b bwij xdl} x`ee ni
`}v i`hd}d C~ijfd nby}`|yi }di~i `j Cin~yl~p >7<>*
Ikwb~`b L~klj` levb bwijim l jix 977 v|yl~i ki}~i v}b~i bj yi
Vl`j} Dbjb~à j }di b~ki~ ]bkkp D`echi~ ebfl}`bj*
Àepvài+Wlelfi Wl~`v
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 184/499
<4= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
@j il~ep >7<>% Fdebà% xd`fd `v l kikni~ b }di ^`fdikbj} H~byw%
x`ee ni bwij`jh `}v jix l~byjm =89 v|yl~i ki}~i v}b~i bj ^yi
Vl`j} Dbjb~à*
M¾ bwijv `j Kljml~`j B~`ij}le ny`em`jh
]di @}le`lj lvd`bj ~i}l`ei~ Mv|yl~im¾ bwijim }v c~v} `j}i~jl}`bjle
kbjb+n~ljm v}b~i j Wl~`v j lj l~byjm 477 v|yl~i ki}~i vwlfi bj
^yi Vl`j} Dbjb~à `j }di ny`em`jh bffyw`im np Wl~`v‐v jix 9+v}l~
~iv}ly~lj} Kljml~`j B~`ij}le*
]bk Cb~m }b bwij }xb nby}`|yiv
]di YV eyty~p ~i}l`ei~ ]bk Cb~m x`ee ni bwij`jh }xb lhvd`w v}b~iv
v`kye}ljibyvep j >7<> lv ~ljfd`vi v}b~iv x`}d }di ~i}l`ei~ V`kbj
@nhy`* ]divi x`ee ni ]bk Cb~m‐v c~v} }xb by}ei}v `j Wl~`v* ]di c~v}
v}b~i% lj l~byjm 697 v|yl~i ki}~i vwlfi% x`ee ni bj ^yi C~ljfb`v
<i~% xd`ei }di vifbjm x`ee ni bj ^yi Vl`j} Dbjb~à*
Welfi Sijmýki% xd`fd `v bji b Wl~`v‐v csi ~bple v|yl~iv% `v jil~
}di Wl~`v Bwi~l Dbyvi `j }di <v} l~~bjm`vvikij}*
My~`jh }di C~ijfd isbey}`bj j <80>% }di ~bple kbjykij} xlv miv+}~bpim* @j }di k`mmei b }di v|yl~i v l == ki}~i+d`hd kbjykij} }b
C~ijfd k`e`}l~p s`f}b~`iv ojbxj lv Fbebjji Sijmýki $<473‖<4<7
x`}d l v}l}yi b Jlwbeibj @ ~ile`qim j }di v}pei b l ^bklj ikwi~+
b~* ]di nlv+~ie`i b~ }di fbeykj xlv miv`hjim np W`i~~i+Jbelv|yi
Ni~hi~i} j }di v}pei b }di bklj ]~balj fbeykj*
Bj }di xiv} v`mi b }di v|yl~i l} jb* <9 `v }di eyty~`byv Db}ie ^`}q%
xd`fd xlv byjmim np Fàvl~ ^`}q `j <404 ljm v`jfi <080 dlv niij
bxjim np }di Ihpw}`lj n`ee`bjl`~i Kbdlkim Le+Clpim* ]d v `v levb
xdi~i Elmp M`ljl xlv v}lp`jh xdij vdi vi} by} bj }di l}iye fl~
~`mi }dl} eim }b di~ mil}d `j <008* ]di db}ie‐v w~bk`jij} hyiv}v dlsi
`jfeymim Fbfb Fdljie% I~jiv} Dik`jhxlp ljm Kl~fie W~byv}*
]di eyty~p vdbww`jh v}~ii} Clynby~h Vl`j}+Dbjb~à flj ni ~ilfdim
s`l ^yi mi Flv}`he`bji l} }di vby}di~j ijm b Welfi Sijmýki*
]d~ii jixfbki~v bj Welfi Sijmýki
L} 0 w*k* bj <=}d Ayji% }di Vx`vv xl}fd fbkwljp Dyneb} bcf`leep
bwijim `}v jix% vwe`}+eisie <47 v|yl~i ki}~i nby}`|yi l} Welfi
Sijmýki jb* <7 ‖ bji b Wl~`v‐v ~`}q`iv} ebfl}`bjv*
Lf~bvv }di xlp% Alhi~+EiFbye}~i `v itwljm`jh `}v nby}`|yi $xd`fd
b~`h`jleep bwijim `j >77= }b 977 v|yl~i ki}~iv ljm weljv }b ~ib+
wij `j k`m }b el}i >7<>* Yj}`e }dij% }di v}b~i x`ee ni `j }ikwb~l~p
|yl~}i~v bj ^yi Vl`j} Dbjb~à jit} mbb~ }b Dyneb}*
L} }di bwwbv`}i ijm b Welfi Sijmýki }di m`lkbjm milei~ ~ijb+
sl}im }di b~ki~ Leitljm~i ^iql v}b~i% ny} Eby`v Sy`}}bj v}bei }di
eilvi ~`hd} by} ~bk yjmi~ d`v jbvi ljm x`ee ni bwij`jh }di c~v}
Eby`v Sy`}}bj N`aby}i~`i }di~i `j >7<> `j l <97 v|yl~i ki}~i vwlfi
}dl} dlv l x`jmbx lf`jh Welfi Sijmýki ljm by~ lf`jh ^yi mi
el Wl`t*
Ny~ni~~p ^yi my Clynby~h Vl`j}+Dbjb~à% Wl~`v
I~ikijih`emb Qihjl ^yi my Clynby~h Vl`j}+Dbjb~à% Wl~`v
Kbpjl} yi my Clynby~h Vl`j}+Dbjb~à% Wl~`v
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 185/499
<49ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
S`ix c~bk Kljml~`j B~`ij}le bsi~ }di v}~ii}v bc Wl~ v
S`ix c~bk Kljml~`j B~`ij}le bsi~ }di v}~ii}v bc Wl~ v
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 186/499
<43 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
^`fdikbj} vi}}`jh welj cb~ xl}fd kihlv}b~i
Fbkwlhj`i C`jljf`ä~i `fdikbj} VL v wb`vim }b }loi bsi~ }di Wl+
~`v ny`em`jh }dl} dlv niij dbki }b kij‐v xil~ ~i}l`ei~ Bem Ijheljm
v`jfi <443 ljm }y~j `} `j}b l kye}`+n~ljm eyty~p xl}fd ~i}l`ei~% l
vby~fi lk`e`l~ x`}d }di weljv vl`m*
^`fdikbj}% xd`fd bxjv n~ljmv `jfeym`jh Alihi~+EiFbye}~i% Fl~+
}`i~% ljm W`lhi}% weljv }b v`hj l eilvi bj }di vwlfi ebfl}im l} Nby+
eisl~m miv Flwyf`jiv jil~ }di Wl~`v Bwi~l ljm l ix nebfov lxlp
Welfi Sijmbki% Wl~`v
Dyneb} Welfi Sijmbki% Wl~`v
~bk miwl~}kij} v}b~iv Hlei~`iv Ellpi}}i ljm Ei W~`j}ikwv*
Bcf`lev l} ^`fdikbj} mife`jim }b fbkkij}% lv m`m Vbf`à}à Cbj+
f`ä~i Epbjjl`vi% }di c~k }dl} bxjv }di fbkki~f`le eilvi }b }di
ny`em`jh* C~ijfd ml`ep ―El ]~`nyji‛% xd`fd m`m jb} `mij}`p `}v vby~+
fiv% dlv ~iwb~}im }dl} }di v}b~i xlv itwif}im }b fbv} 87 k`ee`bj
iy~b b~ 0= k`ee`bj mbeel~ l} fy~~ij} itfdljhi% ljm xbyem jb} bwij
nib~i el}i >7<>* ]di kbsi fbkiv lv kljp xl}fd ~i}l`ei~v l~i
v}~ijh}dij`jh }di`~ m`~if}ep bwi~l}im ~i}l`e ji}xb~ov `j l n`m }b
flw}y~i }di fyv}bk b xile}dp fe`ij}v ~bk iki~h`jh kl~oi}v% iv+wif`leep Lv`l*
Fl~be`jl Di~~i~l‐v ~v} C~ijfd v}b~i bwijv `j Wl~`v
]di Jix Pb~o+nlvim n~ljm dlv ayv} bwijim `}v c~v} Wl~`v`lj
nby}`|yi l} Lsijyi Flv}`he`bji% fbsi~`jh l vwlfi b l~byjm 677
v|yl~i ki}~iv* V`jfi `} xlv byjmim `j <047 np Fl~be`jl Di~~i~l%
}di n~ljm vlx }di elyjfd b `}v c~v} ~lh~ljfi `j <048 ljm dlv
jbx niij wl~} b Wy`h‐v n~ljm wb~}be`b v`jfi <009* ]bmlp di~ w~b+
myf}v l~i vbem yjmi~ }di elniev ―Fl~be`ji Di~~i~l Jix Pb~o‛ ljm
―FD Fl~be`jl Di~~i~l‛* ]di el}}i~ xlv byjmim `j >776 ljm bi~v l
fbkwei}i xl~m~bni b~ xbkij% kij ljm fd`em~ij ljm `} `v }di e`ji
byjm l} }di jix Flv}`he`bji nby}`|yi*
]leep Xi`ae bwijv lhvd`w v}b~i bj Nbyeisl~m Dlyvvkljj
]leep Xi`ae `jlyhy~l}im `}v 377}d v}b~i `j >7<7* ]d`v >47 v|yl~i
ki}~i% vwe`}+eisie lhvd`w v}b~i `v l} l fdb`fi ebfl}`bj `j }di dil~}
b Wl~`v bj Nbyeisl~m Dlyvvkljj* ]d`v xlv ]leep Xi`ae‐v <<}d v}b~i
`j C~ljfi% ljm `}v by~}d `j Wl~`v `j lmm`}`bj }b }di by}ei}v l} El
Miijvi% Cb~yk miv Dleeiv ljm Wl~`jb~*
Jix bwij`jhv `j Wl~`v
Fleqimbj`l bwijim `}v c~v} Wl~`v v}b~i bj ^yi mi ^`sbe`* X`}d `}v
jil~ep 6%777 v}b~iv xb~emx`mi ‖ }di yjmi~hl~kij}"ebyjhixil~
v}b~iv @j}`k`vv`k` ljm ]iqij`v ljm }di Fleqimbj`l nby}`|yiv b~
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 187/499
<48ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
xbkij‐v% kij‐v ljm fd`em~ij‐v dbv`i~p% ljm lvd`bj vx`kxil~ ‖
Fleqimbj`l `v bji b Iy~bwi‐v eilm`jh yjmi~hl~kij} ljm dbv`i~p
fdl`jv lebjh x`}d Dyjoikóeei~% Xbkij‐v Vif~i} ljm I}lk% xd`fd
~ivwif}`siep dlsi 977% 9>7 ljm 377 by}ei}v ilfd*
]di C~ijfd eyty~p+vdbi miv`hji~ Fd~`v}`lj Ebynby}`j bwijim d`v
}d`~m Wl~`v`lj v}b~i bj ^yi Ailj+Alf|yiv*
Fbv% }di eyty~p Dijjiv # Kly~`}q fdl`j% bwijim `}v by~}d v}b~i `j
Wl~`v `j }di b~ki~ M`ivie v}b~i bj ^yi mi H~ijieei `j l >77 v|yl~iki}~i vwlfi*
]di C~ijfd d`hd+ijm xbkij‐v vx`kxil~ ljm e`jhi~`i ~i}l`ei~ I~iv
bwijim `}v c}d v`jhei+n~ljm v}b~i bj Wl~`v‐ ^yi miv Neljfv Klj+
}ilyt*
]di N~`}`vd xbkij‐v lvd`bj ~i}l`ei~ Ol~ij K`eeij bwijim `}v c~v}
Wl~`v nby}`|yi `j lj l~byjm 87 v|yl~i ki}~i vwlfi bj ^yi miv
C~ljf+Nby~hib`v*
]di C~ijfd lvd`bj ~i}l`ei~ Ely~ij} S`mle bwijim }v Wl~`v lhvd`w
v}b~i `j l 677 v|yl~i ki}~i vwlfi bj^yi Lyni~
jil~ Hlei~`ivEllpi}}i ljm Ei W~`j}ikwv miwl~}kij} v}b~iv* ]d`v v }di n~ljm‐v
c~v} w~bw~`i}l~p by}ei} `j Wl~`v xdi~i Ely~ij S`mle weljv }b bwij
}xb lmm`}`bjle nby}`|yiv `j }di jil~ y}y~i*
]di @}le`lj weyv+v`qi feb}d`jh ~i}l`ei~ Kl~`jl `jlem` bwijim lj lm+
m`}`bjle by}ei} bj Wl~`v‐ ^yi ^bplei `j lj l~byjm >77 v|yl~i ki}~i
vwlfi*
L`hei bwijim `}v c}d Wl~`v v}b~i bj ^yi my Clynby~h Vl`j}+Lj}b+
`ji `j lj l~byjm 37 v|yl~i ki}~i vwlfi*
]di @}le`lj kij‐v lvd`bjv ~i}l`ei~ Nbhh` K`eljb bwijim }v c~v} Wl+
~`v v}b~i bj Nbyeisl~m V}* Hi~kl`j% n~`jh`jh }di fbkwljp‐v C~ijfd
Alihi~+EiFbye}~i Welfi Sijmbki% Wl~`v
Eby`v Sy`}}bj Abl eei~`i Welfi Sijmbki% Wl~`v
Fl~be`jl Di~~i~l j Wl~`v
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 188/499
<44 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Ely~ij S`mle ^yi Lyni~% Wl~`v
v}b~i ii} }b }d~ii% l}i~ V}* ]~bwiq ljm Fljjiv*
ESKD‐v fbvki}`f fdl`j Viwdb~l ~ifij}ep bwijim }xb jix Wl~`v
by}ei}v% n~`jh`jh `}v Wl~`v v}b~i ii} }b >6* ]di jixfbki~v l~i
ebfl}im l} }di Fij}~i Fbkki~f`le El Slfdi Jb`~i $l~byjm 697
v|yl~i ki}~iv ljm bj Lsijyi S`f}b~ Dyhb $<8= v|yl~i ki}~iv*
Ei Nbj Kl~fdà }b itwljm
@j Mifikni~ >7<<% }di Wl~`v miwl~}kij} v}b~i Ei Nbj Kl~fdà xlv
h~lj}im l ny`em`jh wi~k`} }b itwljm }v ~i}l`e vwlfi np =%777 v|yl~iki}~iv% 6%677 v|yl~i ki}~iv b~ jbj+bbm w~bmyf}v ljm 877 b~ }di
v}b~i‐v hby~ki} bbm miwl~}kij}*
Cbyjmim `j <49> np }di Nlyf`fly} lk`ep% Ei Nbj Kl~fdà jbx dlv
l~byjm 66%777 v|yl~i ki}~iv b ~i}l`e vwlfi ljm `v }dyv vkleei~
}dlj `}v Wl~`v fbkwi}`}b~v Hlei~`iv Elclpi}}i $34%777 v|yl~i ki+
}~iv ljm Ei W~`j}ikwv $=6%777 v|yl~i ki}~iv*
]di v}b~i% xd`fd `v l kikni~ b }di ESKD H~byw ljm `v ebfl}im
bj Wl~`v‐ ei} nljo `j }di lyij} 8}d l~~bjm`vvikij}% x`ee ni fi+
ein~l}`jh }di <37}d ljj`si~vl~p b `}v byjm`jh jit} pil~* Cb~ ayv}
yjmi~ l pil~ jbx Ei Nbj Kl~fdà dlv niij ~yj np Wl}~`fi Xlhji~%}di b~ki~ hiji~le kljlhi~ b Hlei~`iv Ellpi}}i j Ni~e`j ljm ni+
b~i }dl} b OlMiXi*
]leep Xi`ae Nbyeisl~m Dlyvvkljj% Wl~`v
Eiv \yl}~i ]ikwv Vdbww`jh Fij}i~% El Micijvi Wl~`v
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 189/499
<40ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Fbj}`jij}le Iy~bwi‐v el~hiv} vdbww`jh klee ‖
\yl}~i ]ikwv `j }di El Màcijvi m`v}~`f}
X`}d ><7%777 v|yl~i ki}~iv b ~i}l`e vwlfi% \yl}+
~i ]ikwv `v fbj}`jij}le Iy~bwi‐v el~hiv} vdbww`jh
klee* @} `v ebfl}im `j Wl~`v‐ El Miàjvi nyv`jivv m`v+
}~`f}% }di el~hiv} b `}v o`jm `j Iy~bwi* ]~lsi~vim np
l <%> o`ebki}~i ebjh ljm >97 ki}~i x`mi wimiv}~`lj
qbji% weljj`jh b~ El Miàjvi nihlj j <099 ljm }di
m`v}~`f} `v jbx dbki }b kljp nljov ljm `jvy~ljfifbkwlj`iv* ]di m`v}~`f}‐v kbv} kw~ivv`si fbjv}~yf+
}`bjv l~i }di L~isl% Kljdl}}lj% Hlj ljm ]b}le C`jl
Ie bcfi }bxi~v% lv xiee lv }di b~ki~ fbjsij}`bj
fij}~i% FJ@]% xd`fd `v jbx yvim wl~}ep lv l db}ie ljm
wl~}ep lv l }~lmi vdbx lf`e`}p* Dbxisi~% }di kbv} ~i+
jbxjim v}~yf}y~i j El Miàjvi v }di H~ljmi L~fdi
xd`fd v l kbmi~j }loi bj }di L~f mi ]~`bkwdi*
Lkbjh }di <%377 fbkwlj`iv }dl} dlsi }di`~ bcfiv
di~i l~i <= b C~ljfi‐v >7 el~hiv} fb~wb~l}`bjv ljm
<6 b }di xb~em‐v 97 el~hiv} fb~wb~l}`bjv*
Ei Nbj Kl~fdà% Wl~`v
Ebynby}`j Vdbw% Wl~`v
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 190/499
<07 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
=>
Klm~`m x`}d }d`~m Lni~f~bkn`i # C`}fd
`j Iy~bwi*
KLM^@M $itfeym`jh }v vyny~nv dlv l~byjm 6%6 k`ee`bj jdln`}lj}v
ljm `v }di }d`~m el~hiv} f`}p `j }di IY l}i~ Ebjmbj ljm Ni~e`j* X`}dl wbwyel}`bj b l~byjm visij k`ee`bj% }di Klm~`m ki}~bwbe`}lj l~il
fbyj}v lv }di el~hiv} `j Iy~bwi*
Lkbjh }di kbv} wbwyel~ vdbww`jh v}~ii}v j mbxj}bxj Klm~`m l~i
Fleei W~if`lmbv% xd`fd nih`jv l} Wyi~}l mie Vbe ljm dlv by}ei}v b
ayv} lnby} isi~p xiee+ojbxj lvd`bj fdl`j% lv xiee lv jyki~byv
fliv ljm ~iv}ly~lj}v ljm Klm~`m‐v h~ljm nbyeisl~m Fleei H~lj
Sël% lebjh x`}d Fleei mi Hbpl% xd`fd nih`j l} Welql Fbeöj hb`jh
xiv}*
Fleei Vi~~ljb% xd`fd `v ebfl}im `j }di Vlelkljfl m`v}~`f}% `v bji
b Klm~`m‐v kbv} ywvflei v}~ii}v* ]di ~`}qp ~i}l`e sijyiv bj }d`vVope`ji% Klm~`m
H~lj S`l% Klm~`m
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 191/499
<0<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Fleei Vi~~ljb% Klm~`m
Di~käv Fleei Vi~~ljb% Klm~`m
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 192/499
<0> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
it}~ikiep ebjh v}~ii} l~i feyv}i~im l~byjm Fleei B~}ihl p Hlvvi}%
xd`fd v Klm~`m‐v vifbjm kbv} itfeyv`si ~i}l`e v}~ii}% xdi~i }di~i
l~i levb jyki~byv w~bk`jij} aixieei~p v}b~iv ljm `j}i~jl}`bjle
eyty~p ~i}l`ei~v*
Lni~f~bkn`i # C`}fd bwijv }d`~m Iy~bwilj
v}b~i
Lni~f~bkn`i # C`}fd bwijim `}v Klm~`m lhvd`w v}b~i
`j Jbsikni~ >7<< `j lj l~byjm <%677 v|yl~i ki}~i
vwlfi bj Welql mie Kl~|yiv Vlelkljfl% xdi~i }di
YV v}b~i v j itfieeij} fbkwljp j }di hy`vi b jil~np
~i}l`ei~v Eby`v Sy`}}bj% M`b~% A`kkp Fdbb ljm Mbefi #
Hlnnljl*
Eby`v Sy`}}bj bwijv jix lhvd`w v}b~i
Eby`v Sy`}}bj $l kikni~ b }di C~ijfd eyty~p ~i}l`e
h~byw ESKD bwijim `}v jix lhvd`w v}b~i `j }di Ie
Fb~}i @jheàv ny`em`jh bj Fleei Vi~~ljb ~`hd} jil~ }di
itfeyv`si vdbww`jh v}~ii} Fleei mi Felym`b Fbieeb
xdi~i kljp eyty~p ~i}l`ei~v l~i }b ni byjm*
^lewd Ely~ij fbkiv }b Klm~`m
]di Jix Pb~o+nlvim feb}d`jh ~i}l`ei~ ^lewd Ely~ij `v
weljj`jh }b bwij `}v c~v} Klm~`m lhvd`w v}b~i bj Fle+
ei B~}ihl p Hlvvi}% bjep l ix v}iwv lxlp ~bk }di
jix Lni~f~bkn`i # C`}fd*
K`fdlie Ob~v% ]bknbe`j` ljm Ci~~l~` fbk`jh }b
Fleei Vi~~ljb
E`oix`vi ayv} jil~np% }di Jix Pb~o+nlvim lvd`bj ~i+
}l`ei~ K`fdlie Ob~v x`ee ni bwij`jh l jix 377 v|yl~i
ki}~i vwe`}+eisie v}b~i bj Fleei Vi~~ljb xdi~i }di
~ij} x`ee ~yj }b 8>7%777 iy~b l pil~*
]di @}le`lj feb}d`jh ~i}l`ei~ ]bknbe`j` bwijim `}v c~v}
Vwlj`vd v}b~i bj Klm~`m‐v Fleei Vi~~ljb `j Bf}bni~
>7<< `j lj l~byjm <97 v|yl~i ki}~i vwlfi bwwbv`}i
Nleep*
@j vw~`jh >7<>% Ci~~l~` x`ee ni bwij`jh lj l~byjm 977 v|yl~i ki}~i
vwe`}+eisie v}b~i bj Fleei Vi~~ljb xdbvi w~is`byv }ijlj} ]bkkp
D`echi~ ~iebfl}im }b Fleei Felym`b Fbieeb*
Lni~f~bkn`i # C`}fd Welql mie Kl~|yiv Vlelkljfl% Klm~`m
Fb~}i @jheàv% wlvib mi el Flv}ieeljl% fleei ^l`kyjmb Ci~jìjmiq S`eelsi~mi% Klm~`mEby`v Sy`}}bj Ie Fb~}i @jheàv% Klm~`m
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 193/499
<06ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
H~lj S`l% Klm~`m
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 194/499
<0= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
I~iv itwljm`jh
]di C~ijfd vx`kxil~ ljm e`jhi~`i ~i}l`ei~ I~iv bwijim `}v }d`~m
Vwlj`vd v}b~i% l}i~ Klm~`m ljm Kl~nieel% bj Fleei Felym`b Fbieeb
`j lj l~byjm 37 v|yl~i ki}~i vwlfi*
Yj}`e <037% Klm~`m‐v H~lj S`l xlv }di f`}p‐v el~hiv} ljm kbv} `k+
wb~}lj} vdbww`jh v}~ii} ljm }bmlp v}`ee bi~v jyki~byv nby}`|yiv%
kbs`i }dil}~iv% ljm `fi f~ilk wl~eby~v ‖ weyv Vwl`j‐v kbv} ~ijbx+
jim }dil}~i*
Fel~ov bwijim `}v 9=}d v`jhei+n~ljm Vwlj`vd vdbi v}b~i bj H~lj
S`l `j lj l~byjm 97 v|yl~i ki}~i vwlfi*
Vdbww`jh klee `j Klm~`m
Klm~`m Tljlmñ `v l el~hi vdbww`jh klee ljm ij}i~}l`jkij} fij+
}~i j L~~bpbkbe`jbv% Vwl`j l} }di Ly}bsël mi It}~iklmy~l vif}`bj*
]di Klee x`}d <<7%777 v|yl~i ki}~iv v bji b Iy~bwi—v el~hiv} ljm
kbv} ~ifbhj`vim x`}d bsi~ >>> vdbwv% il}i~`iv% ljm l <9+vf~iij
F`jivl Kbs`i ]dil}i~* ]di kl`j l}}~lf}`bj `v Klm~`m VjbxQbji% l
dyhi fbsi~im }~lfo% yvim b~ vo``jh ljm }b hb vjbxnbl~m`jh*
]di kl`j }ijlj}v l~i F`jivl ]dil}i~v% Ie Fb~}i @jheàv% D`wi~fb~ l}
Ie Fb~}i @jheàv% Klm~`m VjbxQbji% Lwwei ljm Dbee`v}i~*
Jix ^lewd Ely~ij v}b~i B~}ihl p Hlvvi}% Klm~`m
Tljlmñ I`jolycv+ yjm Yj}i~dle}yjhvqij}~yk% L~~bpbkbe`jbv $Klm~`m)
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 195/499
<09ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Nl~fiebjl
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 196/499
<03 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
=6
Nl~fiebjl% Lwwei miny} l} Wlvib mi H~lf`l*
Ebfl}im bj }di Kim`}i~~ljilj l~byjm <>7 o`ebki}~iv vby}d b }di
C~ijfd Wp~ijiiv ljm C~ijfd nb~mi~% NL^FIEBJL `v }di flw`}le b
Fl}lebj`l ljm Vwl`j‐v vifbjm el~hiv} f`}p* Nl~fiebjl dlv l~byjm<%3 k`ee`bj `jdln`}lj}v% jil~ep <3 ) b xdbk l~i b~i`hji~v* @j lm+
m`}`bj% Nl~fiebjl v }di <<}d el~hiv} IY f`}p ljm l}i~ Dlkny~h }di
vifbjm el~hiv} f`}p }dl} `v jb} }di flw`}le b lj IY kikni~ v}l}i*
]di wbwyel}`bj b }di Ç~il Ki}~bwbe`}ljl mi Nl~fiebjl fbjy~nl}`+
bj `v 6%<3 k`ee`bj xd`ei }di Nl~fiebjl ki}~bwbe`}lj l~il dlv =%43
k`ee`bj jdln`}lj}v*
Wlvib mi H~lf`l% xd`fd v <%9 o`ebki}~iv ebjh% v l klhj`cfij} nbyei+
sl~m ljm bji b }di f`}p‐v kbv} ~ijbxjim v}~ii}v* Ebfl}im `j }di I`+
tlkwei m`v}~`f}% `} fbjjif}v }di F`y}l} Sieel $bem }bxj m`v}~`f} `j }di
vby}dilv} x`}d }di H~çf`l m`v}~`f} $l}i~ xd`fd }di v}~ii} `v jlkim
`j }di jb~}dxiv}* Wlvvi`h mi H~çf`l nih`jv l} }di fb~ji~ b Welèl miFl}leyjpl ljm ^bjml mi Vlj} Wi~i l} }di imhi b }di f`}p‐v bem }bxj
ljm ijmv jil~ Welèl mi Ablj Fl~eiv @ ljm Ls`jhyml M`lhbjle*
Lwwei fbkiv }b Wlvib mi H~lf`l
Lwwei bwijim `}v vifbjm el~hiv} Iy~bwilj v}b~i $l}i~ Ebjmbj `j
Nl~fiebjl j lj l~byjm >%977 v|yl~i ki}~i vwlfi bj }di ~ijbxjim
Wlvib mi H~lf`l* ]di ~ij} ~yjv }b l~byjm 6%4 k`ee`bj iy~b l pil~*
V}ieel KfFl~}jip ljm Nb}}ihl }b bwij kbjb+n~ljm v}b~iv
`j Nl~fiebjl
N~`}`vd lvd`bj miv`hji~ V}ieel KfFl~}jip% le~ilmp w~ivij} j Vwl`j
}d~byhd visi~le kye}`+n~ljm v}b~iv% ljjbyjfim }di bwij`jh b `}v
c~v} kbjb+n~ljm v}b~i `j Vwl`j `j Nl~fiebjl% np k`m+>7<>* V`}yl+}im l} <7> Wlvvi`h mi H~çf`l% Nl~fiebjl—v eilm`jh d`hd v}~ii}% }di
V}ieel KfFl~}jip kbjb+n~ljm nby}`|yi x`ee ni m`~if}ep bwi~l}im*
V}ieel KfFl~}jip `v yeep bxjim np }di C~ijfd WW^ H~byw* Ljb}di~
klab~ bwij`jh bj Nl~fiebjl—v Wlvvi`h mi H~çf`l x`ee ni }di c~v}
Nb}}ihl Siji}l kbjb+n~ljm v}b~i j Vwl`j* ]di jix Nb}}ihl Siji+
}l v}b~i `j Nl~fiebjl `v v`}yl}im febvi }b V}ieel KfFl~}jip ljm `v
e`oiep }b bwij `j ly}ykj >7<<* Wlvvi`h mi H~çf`l `v dbki }b kbv}
`j}i~jl}`bjle eyty~p n~ljmv1 W~lml% K`y K`y% Ikwb~`b L~klj`% ]`+
ljp $lee bwijim `j >7<<% N~`bj`% Hyff`% Mbefi # Hlnnljl% Eby`v
Sy`}}bj% Fdljie% Di~käv% Ebixi% i}f*
Nl~fiebjl S`ix
Vlh~lml Clkëe`l% Nl~fiebjl
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 197/499
<08ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Hlym` Flvl K`eç l} Wlvvi`h mi H~çf`l% Nl~fiebjl
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 198/499
<04 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Wlvib mi H~lf`l1 Si~p kyfd `j mikljm
Ikwb~`b L~klj` bwijim lj l~byjm 3>7 v|yl~i ki}~i v}b~i `j }di
b~ki~ Hbjqleb Fbkieel vwlfi e`oix`vi bj Wlvib mi H~lf`l% lf~bvv
~bk Lm`mlv ljm Ni~vdol* @j lmm`}`bj% }di~i `v l H`b~h`b L~klj`
lhvd`w v}b~i bj Fleei Abvi B~}ihl p Hlvvi} ni}xiij Eb~b W`ljl
ljm Mbefi # Hlnnljl lv xiee lv l Fdljie lhvd`w v}b~i*
Vywi~m~p ljm Qlm`h # Sbe}l`~i itwljm`jh
]di N~`}`vd lvd`bj ~i}l`ei~ Vywi~h~byw% xd`fd bxjv }di pbyjh+lvd`bj fdl`j Vywi~m~p% bwijim l vifbjm v}b~i `j Nl~fiebjl `j l
>77 v|yl~i ki}~i vwlfi `j }di k`mmei b }di f`}p‐v kl`j vdbww`jh
m`v}~`f} bj Ls`jhyml M`lhbjle ni}xiij Wlvib mi H~lf`l ljm }di ~i+
jbxjim ^lknel mi Fl}leyjl*
]di C~ijfd lvd`bj ~i}l`ei~ Qlm`h # Sbe}l`~i bwijim l jix v}b~i
bj Wlvib mi H~lf`l `j lj l~byjm >77 v|yl~i ki}~i vwlfi }dl} xlv
b~ki~ep dbki }b Fl`tl ]i~~lvvl*
Lmm`}`bjle jix v}b~i bwij`jhv `j Nl~fiebjl
]di K`elj lvd`bj ~i}l`ei~ Kl~j` bwijim l jix lhvd`w v}b~i `j
Nl~fiebjl `j lj l~byjm <>8 v|yl~i ki}~i vwlfi bjFl~~i~ mi W~b+
Jix +Lwwei Ebfl}`bj Wlvib mi H~lf`l% Nl~fiebjl
Ikwb~`b L~klj` Wlvvi`h mi H~lf`l% Nl~fiebjl
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 199/499
<00ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
K`y K`y Wlvvi`h mi H~lf`l% Nl~fiebjl
sijèl* Kl~j` `v }di jit} lvd`bj ~i}l`ei~ }dl} x`ee ni wl~}ji~`jh
x`}d D#K x`}d vleiv vi} }b nih`j `j Kl~fd >7<>*
Cb~isi~ >< eljmv `j Vwl`j
C+><% bji b }di YV‐v lsby~`}i pbyjh lvd`bj n~ljmv% kbsim `j}b
jix }i~~`}b~p x`}d l jix v}b~i bwij`jh `j Nl~fiebjl‐v El Kl|y`j`v+
}l vdbww`jh fij}~i j Ayji >7<<* Lj kkijvi 6%977 v|yl~i ki}~iv
b bb~ vwlfi kiljv Cb~isi~ >< `v micj`}iep hb`jh }b kloi lj `k+
w~ivv`bj* ]d`v `v }di n~ljm‐v }d`~m v}b~i `j Iy~bwi ljm `}v c~v} `jVwl`j*
Bji pil~ nib~i% Dbee`v}i~ bwijim }xb v}b~iv `j Vwl`j% bji `j Nl~+
fiebjl l} El Kl|y`j`v}l Vdbww`jh Fij}~i ljm bji `j Klm~`m l} }di
Tljlmñ Klee
W~`kl~o M`lhjble Kl~% Nl~fiebjl
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 200/499
>77 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
K`y K`y Wlvvi`h mi H~lf`l% Nl~fiebjl
Kl~j` Fl~~i~ mi W~bsijfl% Nl~fiebjl
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 201/499
>7<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
@}lep‐v vifbjm el~hiv} f`}p% K@ELJ% dlv l~byjm <%6 k`ee`+
bj `jdln`}lj}v% l~byjm =%4 k`ee`bj `jfeym`jh }di by}ep+`jh l~ilv% ljm l~byjm 8%9 k`ee`bj `j }di H~ljmi K`eljb
fbjy~nl}`bj% klo`jh `} np l~ }di kbv} wbwyebyv f`}p `j
@}lep*
K`elj v }di dil~} b @}lep xdij } fbkiv }b nyv`jivv% l+
vd`bj% miv`hj% ljm kim`l% ljm `v }dyv ~ihl~mim lv @}lep‐v
―kb~le flw`}le‛ ljm `}v ―hl}ixlp }b }di xb~em*‛ K`elj `v
ojbxj b~ l jykni~ b }d`jhv `jfeym`jh `}v Hb}d`f fl+
}dim~le% `}v xb~em lkbyv El Vflel K`elj bwi~l dbyvi%
sl~`byv l~} }~ilvy~iv `jfeym`jh Eibjl~mb ml S`jf`‐v
Elv} Vywwi~% `}v itfeyv`si lvd`bj m`v}~`f}% `}v fye}y~le
e`i% xd`fd vi}v }di }bji b~ lee b @}lep% `}v vbffi~ }ilkvLF K`elj ljm @j}i~ K`elj% ljm b~ ni`jh dbki }b @}lep‐v
kbv} ~ijbxjim fbjsij}`bj fij}~i% C`i~l K`eljb*
==
K`elj% W~lml wlpv >= k`ee`bj iy~b oip kbjip
cb~ Hleei~`l S`}}b~`b Ikljyiei @@ Vwlfi*
W`lqql mie Mybkb Hleei~`l S* Ikljyiei @@% K`elj
W~lml Hleei~`l S`}}b~`b Ikljyiei @@% K`elj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 202/499
>7> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
S`l ]b~`jb dlv ebjh niij bji b K`elj—v kl`j vdbww`jh v}~ii}v? `}
levb fbjjif}v W`lqql Mybkb x`}d }di fdl~lf}i~`v}`f ]`f`jivi m`v+
}~`f}* @j ~ifij} pil~v% s`l ]b~`jb dlv misiebwim lv l vdbi klee% x`}d
l wei}db~l b vdbwv hil~im kl`jep }b }di pbyjh vi}* Ki~fdljm`vi ‖
~bk lee+}i~~l`j nbb}v }b ml`j}p vljmlev ‖ v b m`i~`jh |yle`}p ljm
~ljhiv ~bk }di jitwijv`si }b }di kim`yk+}b+d hd w~`fim*
Xleo`jh mbxj s`l ]b~`jb ~bk }di Mybkb% pby ~ilfd }di ]`f`jivi
m`v}~`f}*
Hyivv ljm ]~`ykwd bwij lhvd`w v}b~iv
@j Mifikni~ >7<<% Hyivv bwijim l 677 v|yl~i ki}~i lhvd`w
v}b~i bj s`l ]b~`jb% n~`jh`jh }di }b}le jykni~ b Hyivv by}ei}v `j
@}lep }b <98*
@j Jbsikni~ >7<<% ]~`ykwd bwijim l 877 v|yl~i ki}~i% vwe`}+eisie
v}b~i l} }di fb~ji~ b s`l Mlj}i ljm W`lqql Fb~myv`b% ljm `j >7<>
weljv }b bwij <7 lmm`}`bjle @}le`lj v}b~iv `j }bw ebfl}`bjv `j klab~
f`}`iv*
W~lml wlpv >= k`ee`bj iy~b oip kbjip cb~ Hleei~`l S`}}b+
~`b Ikljyiei @@ vwlfi
@}le`lj eyty~p h~byw W~lml xbj }di n`m }b eilvi l v}~l}ih`f lh+
vd`w ebfl}`bj x`}d`j }di S`}}b~`b Ikljyiei @@ Hleei~p% lmalfij} }b
}di `fbj`f Mybkb `j }di dil~} b K`elj* W~lml x`ee }loi bsi~ }di
vwlfi fy~~ij}ep bffyw`im np Kf Mbjlem‐v% ljm x`ee ijhlhi j klab~
~ijbsl}`bj ljm ~iv}b~l}`bj xb~ov*
]di y}y~i W~lml lhvd`w v}b~i l} Hleei~`l x`ee fbsi~ 9%777 v|yl~i
ki}~iv bj i`hd} bb~v ljm x`ee il}y~i% niv`miv }di v}b~i% l fli
ljm l fbj}ikwb~l~p l~} hleei~p* ]d`v v}~l}ih`f ebfl}`bj xlv }l~hi+
}im np Lwwei b~ l K`elj lhvd`w lv xiee% dbxisi~% W~lml klmi l
fbjv`mi~lnep d`hdi~ n`m* N`mv v}l~}im l} l k`j`kyk b 98*6 k`ee`bj
iy~b b~ }di <4+pil~ eilvi% Fb~~`i~i mieel Vi~l ~iwb~}im% ljm W~lmlbi~im bji+ljm+l+dle }`kiv }dl} chy~i* W~lml dlv niij bwi~l+
}`jh l v}b~i x`}d`j }di Hleei~`l S`}}b~`b Ikljyiei v`jfi <0<6*
KfMbjlem—v lwwilev }di mif`v`bj b Wlelqqb Kl~`jb% bxji~v b }di
Hleei~`l ljm ~ikl`jv c~k ‖ x`ee bjep kbsi ` l v`k`el~ep l}}~lf}`si
vwlfi `v bi~im b~% le}i~jl}`siep% >= k`ee`bj iy~b `j fbkwijvl}`bj*
]di dilm b }di ―Vleb}}b m` K`eljb‛ b~hlj`vl}`bj% xd fd ~iw~ivij}v
}di }ijlj}v b }di Hleei~`l% iv}`kl}iv `} x`ee ni `kwbvv`nei b~ W~l+
ml }b isij fbjv`mi~ bwij`jh nib~i Fd~`v}klv >7<>*
Fb~vb S`}}b~i Ikljyiei `v l x`mi v}~ii} fbjjif}`jh W`lqql Mybkb
}b W`lqql Vlj Nln`el* My~`jh }di mlp% niflyvi `} `v }~lcf+~ii ljmdlv wb~}`fbiv e`jim x`}d vdbwv ‖ wl~}`fyel~ep feb}d`jh ljm lffiv+
vb~p nby}`|yiv ‖ `} `v }di `mile welfi b~ vdbww`jh ljm x`jmbx+
vdbww`jh* Wbv}+xl~ ~ifbjv}~yf}`bj dlv w~bs`mim b~ l vi~`iv b
vdbw+e`jim vklee fbsi~im hleei~`iv n~ljfd`jh ~bk }di v`mi b }di
Fb~vb*
@j }di k`mmei% ni}xiij Fb~vb S`}}b~`b Ikljyiei ljm Fb~vb Iy~bwl%
}divi hleei~`iv vy~~byjm }di }`jp bem fdy~fd b Vlj S`}b le Wlv|y`+
~beb*
KfMbjlem‐v S`}}b~`b Ikljyiei @% K`elj
Miwl~}kij} V}b~i Itfiev`b~% K`elj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 203/499
>76ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Jix Fb`j H~byw eyty~p miwl~}kij} v}b~i
L jix l~byjm =%777 v|yl~i ki}~i miwl~}kij} v}b~i bwijim `j
Viw}ikni~ >7<< `j }di b~ki~ Itfiev`b~ kbs`i }dil}~i% l} l ~i+
wb~}im fbv} b l~byjm 67 k`ee`bj iy~b }b }di w~bwi~}p bxji~% }di
Fb`j H~byw* ]di v}b~i% xd`fd xlv miv`hjim np Ailj Jbysie% fl~~`iv
eyty~p xl~iv ~bk xiee+ojbxj jixfbki~v vyfd lv Fd~`v}`lj Eby+
nby}`j% H`yviwwi Qljb}}`% A`kkp Fdbb% Vi~h`b ^bvv`% W`i~~i Dl~mp
ljm iwi}}b*
Hlw ljm Nljljl ^iwyne`f miny} `j @}lep
D#K‐v YV fbkwi}`}b~ Hlw bwijim l }d~ii+eisie% 6%630 v|yl~i ki}+
~i v}b~i bj Fb~vb S`}}b~`b Ikljyiei `j Mifikni~ >7<7% l} xd`fd
}`ki Nljljl ^iwyne`f levb bwijim `}v <%3>9 v|yl~i ki}~i vwe`}+
eisie v}b~i jit} mbb~*
W`~iee` bwijv WQi~b
@j Viw}ikni~ >7<<% W`~iee` `jlyhy~l}im `}v c~v} WQi~b lvd`bj v}b~i
`j l <%977 v|yl~i ki}~i vwe`}+eisie vwlfi l} Fb~vb Sijiq`l <* Lffb~+
m`jh }b Kl~fb ]~bjfdi}}` W~bsi~l% FIB b }di @}le`lj }`~i fbkwljp%
N~lq`e ljm Fd`jl l~i }di oip kl~oi}v b~ itwljv`bj b }di WQi~b
v}b~iv*
S`bjji} fbkiv }b @}lep
]di C~ijfd lvd`bj ~i}l`ei~ S`bjji} bwijim `}v c~v} kbjb+n~ljm
v}b~i bj Fb~vb Kbjb~}i `j Mifikni~ >7<< `j l >77 v|yl~i ki}~i
vwlfi ljm weljv }b bwij lmm`}`bjle vdbwv+`j+vdbwv `j Fd`jl ljm
^yvv`l*
]bknbe`j` elyjfdiv itwljv`bj
C~ivd ~bk }di bwij`jh b }v Wl~`v ljm W~lhyi lhvd`w v}b~iv% }di
Y~n`vlhe`l+nlvim ~i}l`ei~ levb bwijim `}v c~v} lhvd`w v}b~i l} s`l
Kl}}ib}}` <4% jil~ s`l Kbj}ijlwbeibji*
S`l Kbj}ijlwbeibji x`}d }di jl~~bx v`mi v}~ii}v n~ljfd`jh b%
fel`kv }b ni }di kbv} ieihlj} v}~ii} `j K`elj% ljm bji b }di kbv}
vbwd`v}`fl}im `j lee b Iy~bwi* @}v jlki ml}iv nlfo }b <47=% ljm
}di di`hd} b }di Jlwbeibj`f i~l* @j }dbvi mlpv% K`elj xlv }iik`jh
x`}d b~i`hji~v xdb f~bxmim j}b }di f`}p% jb} bjep b~ nyv`jivv ~i+
Nljljl ^iwyne`f Kbmiev Fb~vb S`}}b~`b Ikljyiei% K`elj
Hlw Fb~vb S`}}b~`b Ikljyiei% K`elj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 204/499
>7= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
W`~iee` Vdbx~bbk Fb~vb Sijiq`l% K`elj
W`~iee` Vdbx~bbk Fb~vb Sijiq`l% K`elj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 205/499
>79ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
lvbjv% ny} kb~i b}ij }dlj jb} niflyvi ‖ lv V}ijmdle% d`kvie l
ebsi~ b K`elj% wb`j}im by} ‖ }di f`}p xlv ―l xile}dp ~iwyne`f mim`+
fl}im }b l~} ljm weilvy~i‛*
Eby`v Sy`}}bj bwijv vifbjm el~hiv} Iy~bwilj lhvd`w
v}b~i
@j Viw}ikni~ >7<<% Eby`v Sy`}}bj bwijim l jix% csi+eisie lhvd`w
v}b~i l} s`l Kbj}ijlwbeibji > j K`elj% }di fbkwljp‐v vifbjm el~+
hiv} Iy~bwilj v}b~i l}i~ `}v Fdlkwv+Àepvàiv by}ei} `j Wl~`v* S`lKbj}ijlwbeibji `v K`elj‐v ~`}q`iv} vdbww`jh v}~ii}% ljm bji b
Iy~bwi‐v kbv} ~ijbxjim vdbww`jh sijyiv% xdi~i jyki~byv eyty+
~p ~i}l`ei~v dlsi by}wbv}v1 Fl~}`i~% M`b~% Si~vlfi% W~lml% Leitljmi~
Kf\yiij% Sleij}`jb% Vlesl}b~i Ci~~lhlkb ljm I~kijih`emb Qih+
jl*
Wlji~l` fbkiv }b K`elj% Wlye # Vdl~o bwijv vifbjm
nby}`|yi
Bcf`ji Wlji~l` bwijim l 87 v|yl~i ki}~i v}b~i l} }di }bw b
s`l Kbj}ijlwbeibji bwwbv`}i Eby`v Sy`}}bj `j Ayji >7<<* Wlye #
Vdl~o bwijim l vifbjm nby}`|yi `j Viw}ikni~ >7<< bj }d`v vlki
v}~ii}*
Hyff` ~beev by} jix nby}`|yi fbjfiw}
@j Viw}ikni~ >7<<% Hyff` bwijim `}v c~v} `kki~v`si ~i}l`e itwi~`+
ijfi nby}`|yi l} s`l Kbj}ijlwbeibji 9*Eby`v Sy`}}bj s`l Kbj}ijlwbeibji% K`elj
Hyff` s`l Kbj}ijlwbeibji% K`elj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 206/499
>73 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
L~klj` Db}ie K`eljb bwijv cb~ nyv`jivv lc}i~ cby~ pil~v
bc ~ijbsl}`bj
L~klj` Db}ie K`eljb l} s`l Kljqbj` 6< bwijim }v mbb~v j Jbsik+ni~ >7<< l}i~ by~ pil~v b fbjv}~yf}`bj* ]di db}ie‐v visij}d bb~
fbj}l`jv }di L~klj` ^`v}b~lj}i% L~klj` ebyjhi ljm }di L~klj`
Nlknbb Nl~% xd`ei }di i`hd}d bb~ `v h`sij bsi~ }b l <%>77 v|yl~i
ki}~i c}jivv fij}~i* ]di db}ie‐v 09 ~bbkv ~ljhi `j w~`fi ~bk =77
}b <>%777 iy~b l j`hd}% ljm `j v`qi ~bk =9 }b >77 v|yl~i ki}~iv*
Q`ee` bwijv =7}d nby}`|yi xb~emx`mi
]di C~ijfd lvd`bj ~i}l`ei~ Q`ee` bwijim l <97 v|yl~i ki}~i v}b~i
l} }di }bw b s`l Hivy% }dyv n~`jh`jh }di Q`ee` lhvd`w v}b~i ii} }b
=7 xb~emx`mi* Q`ee` x`ee ni bwij`jh lmm`}`bjle kbjb+n~ljm v}b~iv j
Ni`a`jh ljm Vdljhdl` `j >7<>*
@j Viw}ikni~ >7<<% O`}bj bwijim l ~i+v}peim >77 v|yl~i ki}~i
nby}`|yi bj s`l Hivy*
^ijbxjim s`l mieel Vw`hl% xd`fd il}y~iv ]bm—v% Mbefi # Hlnnljl%
Kbvfd`jb% W~lml% ]`ljp% H`b~h`b L~klj`% N~yjieeb Fyf`jiee` ljm
Kbjfei~ v}b~iv% b~kv% x`}d s`l Kbj}ijlwbeibji% s`l Kljqbj` yjm
s`l Vlj}‐Ljm~il% K`elj‐v \ylm~`el}i~b mieel Kbml $eyty~p lvd`bj
vdbww`jh m`v}~`f}*
S`~h`j`l W~ib bwijv vifbjm nby}`|yi
]di flvdki~i ~i}l`ei~ S`~h`j`l W~ib bwijim l =7 v|yl~i ki}~ivwe`}+eisie nby}`|yi l} s`l mieel Vw`hl 97 `j Viw}ikni~ >7<<* Lj
lmm`}`bjle nby}`|yi bwijim j Sij`fi*
L~klj` Db}ie s`l Kljqbj % K`elj
Q`ee` s`l Hivy% K`elj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 207/499
>78ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
W~i}}p Nleei~`jlv miny}v
]di YV vdbi ~i}l`ei~ W~i}}p Nleei~`jlv bwijim `}v
c~v} K`elj lhvd`w v}b~i `j Lw~`e >7<< bj s`l mieel
Vw`hl `j l =7 v|yl~i ki}~i vwlfi }dl} xlv b~ki~+
ep }di Kl~`vl nby}`|yi ljm `v mifb~l}im ij}`~iep `j
w`jo*
]lsiffd` kloiv xb~em miny}
@j Viw}ikni~ >7<<% }di nlh ~i}l`ei~ ]lsiffd` bwij+im `}v c~v} kbjb+n~ljm v}b~i l} s`l Nb~hbvwivvb
>9 $fb~ji~ b s`l mieel Vw`hl `j l <>7 v|yl~i ki}~i
vwe`}+eisie vwlfi% x`}d =7 v|yl~i ki}~iv miv`hjim
lv l vdbx~bbk ljm }di ~ikl`jmi~ lv l v}b~i*
Eljs`j% Nlee`j ljm Mysi}`fl bwij jix lh+
vd`w v}b~iv
@j Cin~yl~p >7<<% Eljs`j bwijim l <97 v|yl~i ki}+
~i nby}`|yi l} }di fb~ji~ b s`l mieel Vw`hl ljm s`l
Vlj}b Vw`~`}b `j }di b~ki~ Nb~nbjivi v}b~i* Lmm`+
}`bjle bwij`jhv l~i weljjim `j ^bki ljm Nbebhjl*
O`}bj s`l Hivy% K`elj
W~i}}p Nleei~`jlv s`l mieel Vw`hl% K`elj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 208/499
>74 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
W~i}}p Nleei~`jlv s`l mieel Vw`hl% K`elj
Eljs`j s`l mieel Vw`hl% K`elj
@j Viw}ikni~% }di vdbi ~i}l`ei~ Nlee`j bwijim `}v vifbjm
kbjb+n~ljm nby}`|yi `j K`elj% l} s`l Vlj}b Vw`~`}b 9%
}di c~v} dls`jh niij `jlyhy~l}im `j >7<7 l} s`l Fbe m`
Eljl 6*
C~ivd ~bk v}b~i bwij`jhv `j ]bopb% Fby~klpiy~ ljm
O`}qnõdie% Mysi}`fl bwijim }v by~}d kbjb+n~ljm v}b~i
`j Bf}bni~ >7<< l} s`l Vlj}b Vw`~`}b >>% j l vwlfi miv`h+
jim np }di ~ijbxjim Alwljivi l~fd`}if} ]lmlb Ljmb*
Vwb~}klt itwljmv
X`}d l ~i}l`e vwlfi b bsi~ >97 v|yl~i ki}~iv bj }xb
bb~v% }di jix VWB^]KLT lhvd`w nby}`|yi dlv by~
el~hi x`jmbxv }dl} ebbo bj}b }di v}~ii}* ]di v}b~i‐v fbj+
fiw} xlv }b f~il}i l kbjbfd~bki vwl}`le iif} np yv`jh
bji kl`j ieikij}1 }di fbeby~ }lj% }di yjmlkij}le fdl+
~lf}i~`v}`f }dl} m`vf~ii}ep neijmv }di y~j`vd`jh il}y~iv
x`}d }di l~fd`}if}y~i*
N~yjieeb Fyf`jiee` bwijv }d`~m v}b~i bj s`l mieel
Vw`hl
@j Bf}bni~ >7<<% N~yjieeb Fyf`jiee` bwijim l 677 v|yl~i
ki}~i vwe`}+eisie v}b~i bj s`l mieel Vw`hl `j }di b~ki~
v}b~i bwi~l}im np Vwb~}klt $l kikni~ b }di Klt Kl~l
H~byw*
Fb~vb Nyijbv L`~iv `v }di kl`j fbkkyj`fl}`bj l~}i~p
fbjjif}`jh }di f`}p fij}~i x`}d }di vklee nyv`jivv ljm
el~hi vflei `jmyv}~`le m`v}~`f} }b }di jb~}d b K`elj*
Nyijbv L`~iv `v }di n`hhiv} vdbww`jh v}~ii} `j }di f`}p
ljm bji b }di el~hiv} `j }di xdbei b Iy~bwi% fbkw~`+
v`jh mbqijv b vdbwv bi~`jh kljp m`i~ij} hij~iv b
ki~fdljm`vi% x`}d feb}div w~isl`e`jh* Jbxlmlpv% dbxi+si~% }di v}b~iv di~i }ijm }b fdljhi dljmv `jf~ilv`jhep
~i|yij}ep ljm }di e`}}ei bem vdbwv }dl} xi~i }di }~lm`}`+
bjle kl`jv}lp b ebfle }~lmi l~i m`vlwwil~`jh*
Wiy}i~ip bwijv ~v} v}b~i xb~emx`mi
]di @}le`lj lvd`bj ~i}l`ei~ H#W bwijim l Wiy}i~ip lh+
vd`w v}b~i l} s`l mieel Vw`hl 3 `j mbxj}bxj K`elj `j l
<=7 v|yl~i ki}~i vwe`}+eisie vwlfi* ]di jix v}b~i v }di
~i}l`ei~‐v c~v} beebx`jh }di febv`jh b l }ikwb~l~p v}b~i
`j K`elj j el}i >770* ]di fbkwljp‐v vifbjm v}b~i xb~em+
x`mi x`ee bwij bj Ni~e`j‐v Oy~õ~v}ijmlkk `j >7<>*
Eljs`j w~bkb}`bj cb~ }di bwij`jh j K`elj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 209/499
>70ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Miv`hyle ljm Kljhb miny} bj Fb~vb Nyijbv
L`~iv
@j Bf}bni~ >7<<% Miv`hyle bwijim l 977 v|yl~i
ki}~i v}b~i l} }di fb~ji~ b Fb~vb Nyijbv L`~iv
ljm s`l ^yhhi~b Nbvfbs`fd% `j }di b~ki~ Kb+
m`v}` vwlfi* Lv b~ Kljhb% `j Ayji >7<< `} bwijim
l =77 v|yl~i ki}~i v}b~i bj K`elj‐v Fb~vb Ny+
ijbv L`~iv% n~`jh`jh }di fbkwljp‐v ii} b @}le`lj
v}b~iv }b 3=*
Xiv}iem fbkiv }b }di Fbj}`jij}
]di xb~em‐v el~hiv} vdbww`jh klee misiebwi~% Lyv+
}~le`l+nlvim Xiv}ciem% x`ee ni bwij`jh l w~ik`yk
vdbww`jh klee `j K`elj `j >7<9 lv l ab`j} sij}y~i
x`}d }di @}le`lj fbjfi~j V}`eb* ]di fbjv}~yf}`bj b
}di l~byjm <87%777 v|yl~i ki}~i klee x`ee fbv}
~byhdep >67 k`ee`bj iy~b*
Vwb~}klt s`l mieel Vw`hl% K`elj
Wiy}i~ip s`l mieel Vw`hl% K`elj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 210/499
><7 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
=9
^bki x`}d jix Eby`v Sy`}}bj Kl`vbj*
Fbeebviyk ^bki
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 211/499
><<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Hlw s`l mie Fb~vb% bki
^BKI% }di flw`}le b @}lep% dlv l~byjm >%8 k`ee`bj
`jdln`}lj}v x`}d`j }di f`}p e`k`}v ljm l~byjm 6%6
k`ee`bj `jfeym`jh }di vyny~nv% klo`jh `} @}lep‐v kbv}wbwyebyv f`}p ‖ bji }dl} `v levb ~ii~~im }b lv }di
I}i~jle F`}p% el~hiep myi }b `}v dls`jh niij }di fl+
w`}le b }di ^bklj Ikw`~i* ^bki `v Iy~bwi‐v bemiv}
flw`}le f`}p1 `} `v 877 pil~v bemi~ }dlj Wl~`v% 8<7 pi+
l~v bemi~ }dlj Ebjmbj% l~byjm <%677 pil~v bemi~ }dlj
Klm~`m% ljm <%007 pil~v bemi~ }dlj Ni~e`j* ^bki xlv
levb }di c~v} ki}~bwbe`v `j dyklj d`v}b~p%
]di @}le`lj lvd`bj ~i}l`ei~ Jlwlw`a~` bwijim l <77
v|yl~i ki}~i v}b~i bj s`l mieei Fbjsi~}`}i `j Kl~fd
>7<<*
S`l mie Fb~vb $b~ Fb~vb b~ vdb~}% xd`fd `v bji b
}di kbv} ~ijbxjim v}~ii}v `j ^bki‐v bem }bxj% ~yjv
~bk W`lqql mie Wbwbeb }b W`lqql Sijiq`l ‖ l m`v+
}ljfi b l~byjm <%3 o`ebki}~iv*
Wi}i~vmbk% ^bki
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 212/499
><> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Hlw bwijv vifbjm v}b~i `j @}lep
]di YV ~i}l`ei~ Hlw bwijim l <%039 v|yl~i ki}~i v}b~i j Ayep >7<<
bj s`l mie Fb~vb% xdi~i v}b~i ~ij}v l~i `j }di ji`hdnby~dbbm b
6%077 iy~b wi~ v|yl~i ki}~i ljm kljp `j}i~jl}`bjle lvd`bj ~i+
}l`ei~v dlsi by}ei}v1 Ql~l% V}iljie% M`ivie% Elfbv}i% J`oi% Lm`mlv%
Wykl% I}d`f% Vljm~b Ci~~bji% Iji~h`i% K`vv V`t}p ljm Cbb} Ebfoi~*
Cbvv`e bwijim l 697 v|yl~i ki}~i lhvd`w v}b~i l} s`l mie Fb~vb
<97 `j Jbsikni~ >7<<*
]~yvvl~m` <0<< s`l Fbjmb}}`% bki
M`b~ # Psiv Vl`j} Ely~ij s`l Fbjmb}}`% ^bki
Di~käv s`l Flkwb Kl~q`b% ^bki
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 213/499
><6ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Jixfbki~v bj W`lqql Vlj Eb~ijqb
]di jix Kl`vbj I}b`ei Eby`v Sy`}}bj bwijim `j Aljyl~p >7<< bj
W`lqql Vlj Eb~ijqb* ]di <%>77 v|yl~i ki}~i lhvd`w v}b~i dlv }d+
~ii eisiev* >7<< levb vlx }di bwij`jh bj W`lqql Vlj Eb~ijqb b l
Wlv|ylei N~yj` aixieei~p v}b~i*
Di~käv bwijv vifbjm lhvd`w v}b~i
@j Viw}ikni~ >7<<% }di C~ijfd eyty~p ~i}l`ei~ Di~käv bwijim
`}v vifbjm v}b~i `j ^bki bj s`l Flkwb Kl~q`b `j lj l~byjm <77v|yl~i ki}~i vwlfi* Di~käv‐ b}di~ bklj lhvd`w v}b~i v bj }di
~`}qp vdbww`jh v}~ii} s`l Fbjmb}}`*
S`l Fbjmb}}` ‖ ^bki‐v ~`}q`iv} vdbww`jh v}~ii}
S`l Fbjmb}}` `v ^bki‐v ~`}q`iv} vdbww`jh v}~ii}% xdi~i v}b~i ~ij}v
l~i `j }di ji`hdnby~dbbm b 3%877 iy~b wi~ v|yl~i ki}~i l pil~%
ljm kp~`lm eyty~p ~i}l`ei~v dlsi by}wbv}v1 M`b~% Hyff`% Sleij}`jb%
Di~käv% L~klj`% El Wi~el% W~lml% Vlesl}b~i Ci~~lhlkb% Cy~el% Ny~+
ni~~p% Mbefi # Hlnnljl% Nyehl~`% Eby`v Sy`}}bj ljm Kbj}neljf*
]di K`elj eyty~p ~i}l`ei~ ]~yvvl~m` bwijim }v jix =77 v|yl~i ki}+
~i ]~yvvl~m` <0<< lhvd`w v}b~i bj s`l Fbjmb}}` j Cin~yl~p >7<<*
Cy~el bwijv el~hiv} v}b~i xb~emx`mi
]di Nbebhjl+nlvim @}le`lj eil}di~ hbbmv ~i}l`ei~ bwijim }v el~hiv}
by}ei} }b ml}i j >7<7 bj bki‐v s`l Fbjmb}}` j l =<9 v|yl~i ki}~i
v}b~i }dl} xlv miv`hjim np @}le`lj l~fd`}if} Ljm~il ]~yhe b*
Lj}iw~`kl Nlny`jb% ^bki
Eby`v Sy`}}bj s`l Fbjmb}}`% bki
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 214/499
><= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Qlm`h # Sbe}l`~i miny}v `j ^bki
@j Jbsikni~ >7<<% Qlm`h # Sbe}l`~i bwijim l
>77 v|yl~i ki}~i nby}`|yi bj s`l Nbffl m`
Eibji `j }di b~ki~ Sleij}`jb v}b~i*
V}ieel KfFl~}jip bwijim di~ vifbjm @}le`lj
v}b~i $l}i~ K`elj bj s`l Nb~hbhjbjl `j l <77
v|yl~i ki}~i vwlfi }dl} xlv b~ki~ep eilvim
np Immp Kbji}}`*
Wy~l Ebwiq ljm Flmlmi` bwij jix vdbi
v}b~iv
@j Viw}ikni~ >7<<% }di Vwlj`vd vdbi ~i}l`ei~
Wy~l Ebwiq bwijim `}v c~v} @}le`lj v}b~i l} W`+
lqql m` Vwlhjl `j }di b~ki~ Mbefi # Hlnnl+
jl vwlfi* L kbj}d el}i~% }di @}le`lj vdbi ~i}l`+
ei~ Flvlmi` bwijim l <77 v|yl~i ki}~i v}b~i
jit} mbb~*
Dbvv @j}~bw`l bwijv lhvd`w v}b~i
]di Vwlj`vd xbkij‐v lvd`bj ~i}l`ei~ Dbvv@j}~bw`l bwijim `}v c~v} @}le`lj lhvd`w v}b~i
`j l 677 v|yl~i ki}~i vwlfi l} s`l Mi` Myi
Klfiee` 36+39 jil~ W`lqql m` Vwlhjl* Dbvv @j+
}~bw`l dlv <%977 nby}`|yiv j =7 fbyj}~`iv*
@j Jbsikni~ >7<<% }di YV ~i}l`ei~ 8 Cb~ Lee
Kljo`jm bwijim `}v vifbjm @}le`lj lhvd`w
v}b~i `j lj l~byjm 87 v|yl~i ki}~i vwlfi bj
^bki‐v s`l mieei Fl~~bqqi*
Eljs`j% Lj}iw~`kl # Di~si Eihi~ miny}
bj s`l mie Ny`jb
@j Cin~yl~p >7<<% Eljs`j ljm `}v ebfle ~ljfd`+vii bwijim l <99 v|yl~i ki}~i v}b~i bj s`l
mie Nlny`jb*
@j Jbsikni~ >7<<% }di miv`hji~ feb}div ~i}l`+
ei~ Lj}iw~`kl bwijim `}v }d`~m @}le`lj v}b~i `j
l 37 v|yl~i ki}~i vwlfi }dl} xlv miv`hjim np
Pyob Jlhlplkl* Lj}iw~`kl j}ijmv }b itwljm
`j}b Lv`l ljm Iy~bwi j }di jil~ y}y~i% lv xiee
lv }b }di YV% lv }di fbkwljp bjep dlv v}b~iv
`j Dlxl`` l} w~ivij}*
]di C~ijfd ~i}l`ei~ Di~si Eihi~ bwijim lj
49 v|yl~i ki}~i nby}`|yi `j Jbsikni~ >7<<bj s`l mie Nlny`jb* ]di fbkwljp% xd`fd xlv
lf|y`~im `j <004 np NFNH Klt Lq~`l% dlv << v}b~iv xb~emx`mi*
V}b~i ~ij}v bj s`l Fbel m` ^`ijqb dlec }dbvi bj s`l Fbj+
mb}}`
Ljb}di~ xiee+ojbxj ^bki vdbww`jh v}~ii} `v s`l Fbel m` ^`ijqb%
xd`fd it}ijmv ~bk }di fij}~i b ^bki }b }di ]`ni~ ljm xdi~i
v}b~i ~ij}v l~i j }di ji`hdnby~dbbm b 6%777 iy~b wi~ v|yl~i ki}+
~i* Sl~`byv `j}i~jl}`bjle ~i}l`ei~v vyfd lv Fbff`jieei% Hibt% Cy~el%
@j}`k`vv`k`% Kljml~`jl Myfo% Vxl}fd% Vxl~bsvo`% Plklklp% Ni+
ji}}bj ljm M`ivie dlsi v}b~iv di~i*
Dbvv @j}~bw`l s`l mi` Myi Klfiee`% ^bki
Di~si Eihi~% s`l mie Ny`jb% bki
N~lq`e`lj l`~ `j ^bki
Dls`jh w~is`byvep bwijim l v}b~i `j Ebjmbj‐v O`jhep Fby~}% `j Ayji
>7<< Dlsl`ljlv bwijim `}v c~v} @}le`lj v}b~i `j l =7 v|yl~i ki}~i
vwlfi bj s`l Niev`ljl% xd`fd ~yjv wl~leeie }b s`l Fbjmb}}`*
Ijqb Klj}bslj` bwijv }d`~m nby}`|yi
C~ivd ~bk vyffivvye v}b~i bwij`jhv j K`elj ljm Mivijqljb% }di
Fl~w`+nlvim flvdki~i ~i}l`ei~ Ijqb Klj}bslj` bwijim `}v }d`~m
kbjb+n~ljm v}b~i j bki j l <>7 v|yl~i ki}~i vwlfi bj s`l V`v+
}`jl jil~ W`lqql m` Vwlhjl ljm s`l Fbjmb}}`*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 215/499
><9ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Iy~bkl > Vdbww`jh Fij}i~
^bkl Iv} Vdbww`jh Fij}i~
^bki‐v kbv} w~bk`jij} vdbww`jh kleev l~i
lv cbeebxv1
Iy~bkl >1 ebfl}im l} }di fb~ji~ b s`l F~`v}bcb+
~b Fbebknb ljm S`lei miee—Bfiljb Wlf`cfb? >=7
v}b~iv% eilvim np ~i}l`ei~v vyfd lv }di beebx`jh1
F#O% Iji~h`i # K`vv V`t}p% Kb~hlj% ]bkkp D`echi~%
]`kni~eljm% Hyivv% Be}~i ljm Cbb} Ebfoi~*
^bkl Iv}1 ebfl}im bj s`l Fbeel}`jl? <63%777 v|yl~iki}~iv% >>7 v}b~iv% eilvim np ~i}l`ei~v vyfd lv Ni+
ji}}bj% D#K% Cbb} Ebfoi~% C`el% Hbemij Wb`j}% Fle+
qimbj`l ljm @j}`k`vv`k`* ]di @}le`lj lvd`bj ~i}l`ei~
Dl~kbj} # Nel`ji levb bw}im }b o`fo b `}v itwljv`+
bj w~bh~lk j bki np bwij`jh l 377 v|yl~i ki}~i
v}b~i bj }di vifbjm eisie b ^bkl Iv} `j Mifikni~
>7<<*
Wb~}l m` bkl1 ebfl}im bj s`l Leni~}b E`bjieeb% x`}d
><7 v}b~iv% eilvim np }di e`oiv b Ni~vdol% Niji}+
}bj% Fles`j Oei`j Ailjv% Fleqimbj`l% D#K% Iji~h`i%
K`vv V`t}p% Hyivv% Ql~l ljm ]bkkp D`echi~*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 216/499
><3 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
BVEB% xd`fd yj}`e <0>= xlv ojbxj lv Fd~`v}`ljl% `v Jb~xlp‐v fl+
w`}le ljm dlv 377%777 jdln`}lj}v x`}d`j }di f`}p e`k`}v ljm l~byjm
<*0 k`ee`bj `j }di Bveb ki}~bwbe`}lj l~il* Lffb~m`jh }b l YNV w~`+
fiv ljm il~j`jhv vy~sip% Bveb `v }di kbv} itwijv`si f`}p vy~sipim%
beebxim np Qy~`fd ljm Hijisl% isij ~ij}v l~i itfeymim*
Lebjh Bveb‐v kl`j vdbww`jh v}~ii}% Ol~e Abdljv Hl}i% l~i hbsi~j+kij} ny`em`jh xb~}d vii`jh vyfd lv V}b~}`jh% Veb}}i}% ljm }di bple
Wlelfi*
=3
Bveb x`}d xb~em‐v n`hhiv} @oil w~ivyklnep*
Xb~em‐v n`hhiv} @oil klp bwij `j Bveb `j >7<=
C~bk l ~iel}`siep vklee ebfl}`bj `j vyny~nlj Lvoi~ nlfo `j }di<037v% }b `}v c~v} klab~ v}b~i l} Veiwijmij Xiv} b Bveb% @oil dlv
v`jfi itwljmim j}b kbv} Jb~xih`lj f`}`iv*
Jbx `}v ><%977 v|yl~i ki}~iv l~ij‐} ijbyhd }b dljmei mikljm%
ljm @oil bcf`lev xlj} }b itwljm lhl`j% }b 90%777 v|yl~i ki}~iv*
]dl} xbyem kloi `} n`hhi~ }dlj @oil‐v lhvd`w v}b~i `j V}bfodbek
l} 93%777 v|yl~i ki}~iv* @ wi~k`}v ljm eljm lf|y`v`}`bj vyffiim%
}di jix v}b~i klp bwij `j }xb }b }d~ii pil~v*
K\ }b d`} Jb~xih`lj kl~oi}
Vxim`vd n~ljm K\ v}l~}im }b d`} }di Jb~xih`lj kl~oi} elv} pil~%
x`}d l fbywei b v}b~iv `j mbxj}bxj Bveb* @j >7<<% }dip bwijim}di`~ lhvd`w v}b~i `j Bvebv d`hdv}~ii} Nbhv}lmsi`ij ljm w~ivij+
}im l vdbx x`}d vieif}im ebbov ~bk }di`~ ly}ykj fbeeif}`bj*
D#K bwijim jix lhvd`w x`}d ~v} D#K Dbki
D#K bwijim }di jix lhvd`w v}b~i j Bveb `j Kl~fd >7<< l} Nbhv}+
lmsi`ij x`}d 6%777 v|yl~i ki}~iv* ]di it`}`jh jix v}b~i v }di c~v}
D#K v}b~i `j Jb~xlp }b il}y~i }di D#K Dbki fbjfiw}* Ljm x`}d
csi bb~v b vdbww`jh% fyv}bki~v flj levb ijabp lj it}ijv`si ~lj+
hi b lvd`bj ljm lffivvb~`iv b~ xbkij% kij ljm o`mv*
Bveb Wljb~lkl
Bveb np J`hd}
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 217/499
><8ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Kbjvbbj Nbhv}lmsi`ij% Bveb
Kbjvbbj jleep bwijim `j Bveb
]di N~`}`vd feb}d`jh fdl`j Kbjvbbj Lffivvb~`qidlv bwijim }v c~v} Jb~m`f lhvd`w v}b~i j Nbhv}+
lmsi`ij bj >77 v|yl~i ki}~iv j Kl~fd >7<<*
BMEB bwijim }di ~v} v}b~i `j Jb~xlp
X`}d }di bwij`jh b }di lhvd`w v}b~i% }di Vx`vv
fbkwljp BMEB% }di eilm`jh kljylf}y~i~ b yjf+
}`bjle vwb~}vxil~% `v hb`jh nlfo }b `}v Jb~xih`lj
~bb}v* ]di v}b~i `v levb ebfl}im l} Nbhv}lmsi`ij
ljm xlv bwijim j Jbsikni~ >7<<*
V}l~nyfov }b bwij `}v ~v} v}b~i `j Jb~xlp
`j >7<> l} }di Bveb L`~wb~}
V}l~nyfov x`ee v}l~} `}v itwljv`bj `j Jb~xlp l}
Bveb L`~wb~}% xd`fd dbv}v kb~i }dlj >7 k`ee`bj
wlvvijhi~v l pil~* ]di~i `v y~}di~ itwljv`bj `j
w~bh~ivv l} Bveb L`~wb~} $BVE }b fbjv}~yf} ]i~k`+
jle >* ]di xb~o v}l~}im `j >7<< ljm x`ee ni fbk+
wei}im np >7<8* BVE x`ee }dij dlsi l flwlf`}p b >4
k`ee`bj wlvvijhi~v ljjyleep*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 218/499
><4 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
V]BFODBEK `v Vximij—v flw`}le f`}p% ljm l} 499 777 $kyj`f`wl+
e`}p b V}bfodbek% <%68 k`ee`bj b~ >%< k`ee`bj `jdln`}lj}v $h~il}i~V}bfodbek l~il }di n`hhiv} f`}p `j Vfljm`jls`l* V`jfi <3=6% }di
O`jh—v ~iv`mijfi dlv niij l} V}bfodbek*
Isi~pnbmp—v lsby~`}i vdbww`jh l~il `j V}bfodbek `v Hlkel V}lj
$Bem ]bxj* V`}i b }di ^bple Wlelfi% `} isij l}}~lf}v vyfd vdbwwi~v
lv }di \yiij* ]di kl`j v}~ii} b~ n~bxv`jh v Sív}i~ejhhl}lj? kljp
lj}`|yiv v}b~iv l~i byjm di~i% ny} mbj—} itwif} ebx w~`fiv* @j }di
Vi~hiev ]b~h l~il% }di kl`j vdbww`jh v}~ii} `v Dlkjhl}lj% v`}i b
}di lkbyv vdbww`jh fij}~i Hleei~`lj% l} }di fb~ji~ b Dlkjhl+
}lj ljm Vi~hiev ]b~h% ljm f~bvv`jh }di jb~}di~j ~`k b Oyjhv}+
~ímhé~mij l} Vximij Dbyvi* N`h miwl~}kij} v}b~iv% vyfd lv JO
ljm Édeàjv% l~i ebfl}im jil~np*
Kljp b V}bfodbek—v kbv} fdl~k`jh felvv`f f`jiklv dlsi niij
febvim `j ~ifij} pil~v% s`f}`kv b }di fbkwi}`}`bj ~bk kbmi~j
Y~nlj By}}}i~v N`ne`b}iovhl}lj% Bveb
=8
V}bfodbek x`}d kljp jixfbki~v bj
N`ne`b}iovhl}lj*
V}bfodbek
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 219/499
><0ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Dlkjhl}lj% Bveb
Dyhb Nbvv N`ne`b}iovhl}lj% V}bfodbek
kye}`weit vf~iijv* ]di ieihlj} ^óml Osl~j bj N`ne`b}iovhl}lj
xlv ~ifij}ep }~ljvb~kim j}b lj Y~nlj By}c}}i~v v}b~i*
Dyhb Nbvv ~iebfl}`bj
Dyhb Nbvv ~iebfl}im `}v lhvd`w v}b~i `j V}bfodbek ~bk N`~hi~
Al~evhl}lj }b N`ne`b}iovhl}lj `j Bf}bni~ >7<<* ]di jix lhvd`w
v}b~i bj }xb v}b~ipv x`ee ni }di fbkwljp‐v kbv} d`hd+w~bcei
w~ivijfi j }di Jb~m`f ~ih`bj*
FBV jix bj N`ne`b}iovhl}lj
Vxim`vd lvd`bj h~byw Dijjiv # Kly~`}q elyjfdim `}v n~ljm FBV
`j V}bfodbek `j }di vykki~ b >7<<* @}—v }di c~v} FBV v}b~i `j Vxi+
mij% xd`fd `v ebfl}im `j }di bem w~ik`vi b Ikwb~`b L~klj`—v bj
N`ne`b}iovhl}lj% l} }di si~p dil~} b V}bfodbek‐v oip miv}`jl}`bjvdbww`jh l~il* L}i~ V}bfodbek% `j }di ly}ykj b >7<>% FBV x`ee
elyjfd }di`~ vifbjm v}b~i `j }di bem f`jikl Wleelm`yk `j Hó}i+
nb~h*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 220/499
>>7 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
8 Cb~ lee Kljo`jm N`~hi~ Al~evhl}lj% V}bfodbek
Ny~ni~~p N`ne`b}iovhl}lj% V}bfodbek
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 221/499
>><ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Ny~ni~~p miny}i bj N`ne`b}iovhl}lj
Ny~ni~~p dlv ljjbyjfim }di bwij`jh b `}v si~p c~v} v}b~i `j Vxi+
mij bj N`ne`b}iovhl}lj l} }di ijm b Aljyl~p >7<>* ]di >77 v|yl~i
ki}~i v}b~i `v v`}yl}im bsi~ }d~ii bb~v `j l d`v}b~`f ny`em`jh ~bk
<077* @} xlv miv`hjim np Ny~ni~~p Fd`i F~il}`si Bcfi~ Fd~`v}b+
wdi~ Nl`eip ljm il}y~iv N~`}`vd kl}i~`lev ljm }dikiv*
8 Cb~ Lee Kljo`jm l~~`sim `j Vximij
]di Lki~`flj mij`k n~ljm 8 Cb~ Lee Kljo`jm dlv bwijim `}v c~v}Vxim`vd v}b~i l} N`~hi~ Al~evhl}lj `j V}bfodbek* ]di v}b~i b <97
v|yl~i ki}~iv dlv feb}div% ailjv% ljm lffivvb~`iv b~ nb}d xbkij
ljm kij*
Lemb # ]bwvdbw x`}d }di`~ miny}v
]di Lki~`flj bb}xil~ fdl`j LEMB bwijv `}v c~v} Vxim`vd v}b~i
bj Vi~hiehl}lj `j V}bfodbek `j Klp >7<<* ]bwvdbw bwijim }di`~
lhvd`w v}b~i bj Vi~hiehl}lj }xb kbj}dv il~e`i~*
Dbee`v}i~ ljm Kbjo` kbsi `j}b V}bfodbek‐v jixep bwijim
Hleei~`lj klee
V}bfodbek‐v c~v} ljm el~hiv} vdbww`jh klee%Hleei~`lj
bjDlkjhl+
}lj V}~ii}% xlv fbkwei}iep ~ijbsl}im% ljm }bhi}di~ x`}d `}v nby+
}`|yiv ljm miwl~}kij} v}b~iv fbjv}`}y}iv l m`v}`jf}`si wbxi~+
vdbww`jh miv}`jl}`bj* Kljp b }di klee‐v jix v}b~iv ljm lvd`bj
nby}`|yiv% `jfeym`jh Dbee`v}i~ ljm Kbjo` `j 977 v|yl~i ki}~i
vwlfiv ilfd% bwijim j }di vykki~ b >7<<* Hleei~`lj Dlkjhl}lj% V}bfodbek
]bw Vdbw Vi~hiehl}lj% V}bfodbek
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 222/499
>>> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
DIEV@JO@ `v }di flw`}le b C`jeljm* X`}d 940%777 `jdln`}lj}v% `}
`v levb }di fbyj}~p‐v kbv} wbwyebyv f`}p ljm b~kv }di fij}~i b}di ―flw`}le ~ih`bj%‛ xd`fd `v l fbjy~nl}`bj x`}d l wbwyel}`bj b
l~byjm < k`ee`bj* Diev`jo` `v bf`leep l n`e`jhyle f`}p np s`~}yi b
}di lf} }dl} 3%> ) b `}v `jdln`}lj}v vwilo Vxim`vd*
Diev`jo`‐v kl`j vdbww`jh v}~ii}v l~i Leiovlj}i~`jol}y ljm Ivwel+
jlm`* ]di b~ki~% xd`fd `v jlkim l}i~ Fql~ Leitljmi~ @% it}ijmv
~bk Vijl}i V|yl~i }b Kljji~di`k`j}`i* Leiovlj}i~`jol}y v dbki
}b jyki~byv v}b~iv% jfeym`jh V}bfokljj% xd`fd v }di el~hiv} mi+
wl~}kij} v}b~i `j }di Jb~m`f ~ih`bj* Ivweljlm`% xd`fd ~yjv wl~leeie
}b Leiovlj}i~`jol}y% v fbkwbvim b }xb v}~ii}v% Wbdab`vivweljlm`
ljm I}ieíivweljlm` $Jb~}d ljm Vby}d Ivweljlmi% x`}d l wl~o ni}+
xiij }dik*
Eyk` bwijim l} Leiovlj}i~`jol}y
]di jix Eyk` Diev`jo` clhvd`w kye}`+n~ljm lvd`bj nby}`|yi bwi+
jim `j Klp >7<< l} Leiovlj}i~`jol}y% bwwbv`}i }di d`v}b~`f v`}i b
}di Vijl}i V|yl~i ljm }di Diev`jo` Fl}dim~le% l} }di f~bvv`jh b
}di nyvp vdbww`jh v}~ii} b Leiovlj}i~`jol}y ljm Yj`bj`jol}y*
]d`v yj`|yi l~il `v xdi~i Diev`jo`‐v s`n~lj} f`}p e`i ljm ~if~il}`+
bjle fij}~i yvim }b ni `j }di hbbm bem mlpv ‖ ~bk }di <4}d }b }di
>7}d fij}y~`iv* ]di jix nby}`|yi fbjfiw} x`ee vdbx Eyk`‐v it}ij+
v`si fbeeif}`bj ljm `}v niv}vieei~% }di lee+`j+bji Vywi~kl~oi} Nlh%
`j l yj`|yi vi}}`jh }dl} fbkn`jiv kbmi~j x`}d }~lm`}`bjle*
=4
Diev`jo` x`}d jix bwij`jhv l} Leiovlj}i~`jol}y%
Oeyys` ljm Oíkw Hleei~`l*
Ivw~`} bwijim bwwbv`}i V}bfokljj
Ivw~`}‐v jix clhvd`w v}b~i x`}d bsi~ <%<77 v|yl~i ki}~iv bwijimbj Leiovlj}i~`jol}y >< bwwbv`}i V}bfokljj `j vw~`jh >7<<* ]di
vifbjm v}b~i bwijim `j }di vdbww`jh fij}~i @}íoivoyv* @}íoivoyv%
ebfl}im lww~bt`kl}iep }ij o`ebki}~iv ~bk }di f`}p fij}~i% `v }di
el~hiv} vdbww`jh fij}~i `j }di Jb~m`fv fbkw~`v`jh l x`mi ~ljhi b
mbkiv}`f ljm `j}i~jl}`bjle ~i}l`ei~v*
Vywi~m~p% Aykw`j% ljm Sbefbk l~~`sim `j Oeyys` vdbw+
w`jh fij}~i
@j Bf}bni~ >7<< xlv }di bwij`jh b }di jix v}b~i `j }di flw`}le b
C`jeljm% Diev`jo`* Vywi~m~p flj ni byjm `j }di n~ljm+jix Oeyys`
Klee `j }di f`}p fij}~i xdi~i lvd`bj+ebs`jh hyiv}v l}}ijmim }di
Klee‐v elyjfd*
]di yjjp lvd`bj n~ljm Aykw`j bwijim l jix v}b~i `j Mifikni~
>7<< `j }di Oeyys` vdbww`jh fij}~i*
]di vjbxnbl~mi~ n~ljm Sbefbk fiein~l}im }di n`~}d b }di kbv}
Jb~}di~j Sbefbk V}b~i* ]di Sbefbk Wbw+Yw v}b~i bwijim }v mbb~v
`j}b }di ~ijixim vdbww`jh klee j Bf}bni~ >7<< b~ vbki b~}yjl}i
f~bxmv*
Diev`jo` Xl}i~c~bj}
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 223/499
>>6ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Leiovlj}i~ jol}y Diev`jo
Oeyys` Vdbww`jh Fij}i~% Diev`jo`
O`ide‐v Bwij`jh Oíkw Hleei~`l% Diev`jo`
Oíkw Hleei~`l x`}d jix }ijlj}v O`ide‐v ljm C`e`wwl O
Fbvki}`fv fdl`j O`ide‐v bwijim }di`~ clhvd`w v}b~i j K`jobjol}y%
Diev`jo`% `j Lyhyv} >7<< l} }di Oíkw Hleei~`l vdbww`jh fij}~i* @j
Bf}bni~ >7<<% C`e wwl O elyjfdim l jix fbjfiw} v}b~i% x`}d l ~i}l`e
vwlfi b <=7 v|yl~i ki}~iv*
C`~v} V}l~nyfov # V}bfokljj bwijim jix v}b~i `j
]i~k`jle >
@j Lyhyv} >7<<% V}bfokljj% xd`fd `v l ~ijbxjim wy~sipb~ b jihbbmv% bwijim `}v jix mie`fl}ivvij ljm h`} v}b~i% ayv} bwwbv`}i
Fli ]b~` ni}xiij Hl}iv >3 ljm >8 b Diev`jo` L`~wb~}* ]di n~`hd}
ljm vwlf`byv v}b~i bi~v l }b}le b ><= v|yl~i ki}~iv b ~i}l`e
vwlfi* ]di ~v} V}l~nyfov ~i}l`e v}b~i bwijim `j C`jeljm il~ep `j
>7<> l} Diev`jo` L`~wb~}
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 224/499
>>= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
=0
Fbwijdlhij jix x`}d Eljs`j ljm Kbjfei~ bj
V}~ôhi}—v Ôv}i~hlmi*
FBWIJDLHIJ v }di flw`}le b Mijkl~o% }di fbyj}~p‐v fye}y~le ljm
ifbjbk`f fij}~i% ljm }di vil} b Wl~e`lkij} $Cbeoi}`jh% }di imi+~le hbsi~jkij} ljm }di kbjl~fdp* Fbwijdlhij `v bji b }di kbv}
`kwb~}lj} f`}`iv j Jb~}di~j Iy~bwi% ljm levb bji b Iy~bwi‐v kbv}
~i|yij}ep s`v`}im f`}`iv* ]di kyj`f`wle`}p dlv 9=7%777 jdln`}lj}v%
8<7%777 x`}d`j }di f`}p e`k`}v% ljm <%> k`ee`bj `j }di Dbsimv}lm+
vbk~émi} ki}~bwbe`}lj l~il*
V}~ôhi} ljm V}~ãmi} b~k l d`hdep wbwyel~ wimiv}~`lj vdbww`jh
v}~ii} }dl} it}ijmv bsi~ kb~i }dlj < o`ebki}~i% }di ebjhiv} `j Iy+
~bwi*
Eljs`j }bbo bsi~ Fdljie v}b~i
Il~e`i~ `j >7<<% Fdljie febvim }di v}b~i bjÔv}i~hlmi
* ―Eljs`j `vl xb~}dp vyffivvb~ }b Fdljie%‛ vlpv Aijv N`~hi~ Fd~`v}ijvij% xdb
bwijim }di jix Eljs`j v}b~i j Viw}ikni~ >7<< ljm ebbov b~xl~m
}b }di fbbwi~l}`bj% lmm`jh1 ―Xi l~i w~bym }dl} xi dlsi niij fdb+
vij lv l wl~}ji~% ljm xi itwif} eb}v b Eljs`j `j }di fbk`jh pi+
l~v*‛
Fbwijdlhij Dlsj
V}~ôhi} Fbwijdlhij
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 225/499
>>9ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Kbjfei~ }bbo bsi~ Jbl Jbl
@}le`lj by}mbb~ feb}d`jh ljm lffivvb~p n~ljm Kbjfei~ bwijim lclhvd`w v}b~i `j Fbwijdlhij l} Ôv}i~hlmi* L ml~o Lew+e`oi ~bbk
x`}d y~ lee bsi~ ljm wdb}bv b wbel~ nil~v f~il}iv }di vi}}`jh b~
}di wi~if} eyty~`byv x`j}i~ vdbww`jh itwi~`ijfi*
C`~v} M`vjip v}b~i bc Vfljm`jls`l
Vfljm`jls`l—v bjep M`vjip V}b~i `v }b ni byjm `j Fbwijdlhij l}
Lklhi~}b~s* @j Ayji >7<<% }di Lki~`flj ij}i~}l`jkij} h`lj} bwij+
im }v mbb~v bj V}~ôhi} j }di dil~} b }di f`}p* ]di v}b~i v miv`hjim
}b ni lj j}i~lf}`si itwi~`ijfi b~ }di vklee fbjvyki~v ‖ M`vjip—v
felvv`f jl~~l}`si }~lm`}`bjv fbkn`jim x`}d `jjbsl}`si }ifdj`fle vb+
ey}`bjv }dl} x`ee diew s`v`}b~v }b ei} }di`~ `klh`jl}`bj cp*
]di M`vjip V}b~i bwijv x`}d l vwif`le fi~ikbjp ilfd ljm isi~p
mlp xdi~i bji eyfop h`~e b~ nbp `v leebxim }b }y~j }di n`h oip `j }di
dyhi ebfo vd`iem`jh }di ij}~ljfi }b }di v}b~i*
Kbjo` bwijim l} C~imi~`ovni~hhlmi
@j Bf}bni~ >7<<% Kbjo` bwijim l jix v}b~i `j Fbwijdlhij l} C~i+
mi~`ovni~hhlmi* ]di v}b~i dlv lj l~il b lekbv} >77 v|yl~i ki+
}~iv bj }xb cbb~v*
Xd`}i V}ycc bj Obkwlhj`v}~ãmi
Ijhe`vd n~ljm Xd`}i V}y bwijim `}v ~v} v}b~i by}v`mi }di YO `j
}di fij}~i b Fbwijdlhij bj Obkwlhj`v}~ãmi `j Jbsikni~ >7<<*
Xd`}i V}y dlv fy~~ij}ep 84 v}b~iv `j }di Yj`}im O`jhmbk ljm xlvbyjmim j <049 np Hib~hi ]~isiv ljm Vilj ]dbklv ‖ }xb vo` nyv
xdb ~v} vbem }di`~ ―Nbpv ~bk }di Xd`}i V}y‛ ]+vd`~}v }b wlp b~
}di`~ vo``jh dln`}* ]xij}p+si pil~v bj% ljm }dip jbx viee nily}`ye
xbkij‐v% kij‐v% lffivvb~`iv% ljm dbki v}y*
KHWL lf|y`~iv l w~`ki ~i}l`e w~bwi~}p `j Fbwijdlhij
KHWL% }di `jmiwijmij} w~`sl}i i|y`}p ~ile+iv}l}i `jsiv}kij} lm+
s`vb~p fbkwljp% bj nidle b KHWL Iy~bwi Cyjm @@@ $}di Cyjm% `v
weilvim }b ljjbyjfi }di lf|y`v`}`bj b l eljmkl~o d`hd+v}~ii}
~i}l`e w~bwi~}p% dbki b }di xiee+ojbxj miwl~}kij} v}b~i ―@eeyk‛
`j fij}~le Fbwijdlhij* ]di lf|y`v`}`bj v l ab`j} sij}y~i x`}d Wl~}+
ji~v H~byw ljm l Fljlm`lj `jv}`}y}`bjle `jsiv}b~% xdi~i }di Cyjmdbemv l klab~`}p v}loi ljm fbj}~bee`jh `j}i~iv}* ]di wy~fdlvi w~`fi
xlv `j }di ~ih`bj b >>7 k`ee`bj iy~b ljm Vij`b~ Min} xlv w~bs`mim
np VIN*
V}~ôhi} bj l Vl}y~mlp% Fbwijdlhij
Kbjfei~ Bv}i~hlmi% Fbwijdlhij
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 226/499
>>3 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di w~bwi~}p fbjv`v}v b }xb lmalfij} ny`em`jhv b~ l }b}le b
=7%677 v|yl~i ki}~iv b h~bvv ei}}lnei l~il $HEL ljm `v ebfl}im
`j Fbwijdlhij‐v w~`ki ~i}l`e m`v}~`f}% niji}`jh ~bk w~bk`jij}
~blm ~bj}lhi bj by~ v`miv* ]di kbv} s`v`nei fb~ji~ b }di v`}i v l}
}di ayjf}`bj b }di }xb kbv} w~bk`jij} wimiv}~`lj ~i}l`e v}~ii}v `j
}di f`}p* ]di klab~`}p b }di vwlfi `v eilvim }b d`v}b~`f miwl~}kij}
v}b~i bwi~l}b~ @eeyk bj l <9+pil~ nlv`v% xd`ei KHWL levb `j}ijmv
}b f~il}i d`hd+v}~ii} ~i}l`e yj`}v% `jfeym`jh clhvd`w v}b~iv b~ `j+
}i~jl}`bjle ~i}l`ei~v*
]di vieei~ `v Klh`eeyk W~bwi~}`iv L"V% l wl~} b }di Vbev}~l H~byw*
Vbev}~l bxjv }di @eeyk ~i}l`e bwi~l}`bj lv xiee lv }di eljmkl~o
w~bwi~}p OhV Jp}b~s% dbyv`jh }di Klhlv`j miwl~}kij} v}b~i% ljm
b}di~ w~bwi~}p ljm ~i}l`e `jsiv}kij}v*
Kbjo` C~imi~`ovni~hhlmi% Fbwijdlhij
Xd`}i V}ycc Obkwlhj`v}~ãmi% Fbwijdlhij
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 227/499
>>8ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
97
Xl~vlx x`}d jix bwij`jh bc Xbec N~lfol
Eyty~p Miwl~}kij} V}b~i*XL^VLX v }di flw`}le b Wbeljm% }di fbyj}~p‐v el~hiv} f`}p% ljm }di
}ij}d kbv} wbwyebyv f`}p `j }di IY* Ebfl}im bj }di S`v}yel ^`si~ `j}di Klvbs`lj Sb`sbmivd`w% Xl~vlx dlv bsi~ <%8 k`ee`bj `jdln`}lj}v
ljm `v }di fij}~i b l 6%9 k`ee`bj fbjy~nl}`bj fbj}l`j`jh vl}iee`}i
f`}`iv vyfd lv W~yvqoöx% H~bmq`vo Klqbx`ifo`%ſp~l~möx% XbŎbk`j%
B}xbfo% ljm Eih`bjbxb*
^i}l`e vwlfi `v `j mikljm `j Wbeljm `j `}v =7 f`}`iv x`}d kb~i }dlj
<77%777 `jdln`}lj}v* Lv l ~ivye} b }di vdb~}lhi b |yle`}p ~i}l`e
ebfl}`bjv `j }divi f`}`iv% eljmeb~mv b}ij dlsi }di ywwi~ dljm `j
eilvi jihb}`l}`bjv* Ny} `j vklee f`}`iv% ~i}l`ei~v dlsi }di lmslj+
}lhi% lv mikljm b~ ~i}l`e vwlfi `v ebxi~* ^i}l`ei~v }dl} ij}i~ }di
Wbe`vd kl~oi} l~i `jf~ilv`jhep wl~}`fyel~ xdij `} fbkiv }b }di ~i+
|y`~ikij}v l ~i}l`e ebfl}`bj kyv} kii}*
Kb~ibsi~% bx`jh }b }di klvv`si lkbyj}v ni`jh `jsiv}im `j fbjv+
}~yf}`bj b~ }di YICL Iy~b >7<> vbffi~ fdlkw`bjvd`w% }di Wbe`vd
ifbjbkp% lv xiee lv Wbe`vd fbjvykw}`bj% v h~bx`jh l} l ~l}i b 6 )
`j }di fy~~ij} pil~* Fbjvykw}`bj `v itwif}im }b v}lhjl}i `j kbv}
IY fbyj}~`iv*
Cb~ }dbvi xdb e`oi }b vwey~hi% Xl~vlx dlv l ~ljhi b miv`hji~ el+
niev }b bi~% v}l~}`jh x`}d Welf ]~qifd O~qpŵp* Vy~~byjm`jh }di
fij}~i+welfim fdy~fd l~i v}b~iv vyfd lv Dyhb Nbvv% Ivflml% Ny~+
ni~~p% Mij` Fei~% Klt Kl~l% Cy~el% Elfbv}i% I~kijih`emb Qihjl% ljm
jixep bwijim H`b~h`b L~klj`*
Xl~vlx np j`hd}
Xl~vlx F`}p
Bem }bxj Xl~vlx
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 228/499
>>4 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Hyff`% Nb}}ihl Siji}l # Fb* bwijim bj ye* N~lfol
]di Xbe N~lfol eyty~p miwl~}kij} v}b~i miv`hjim np V}ilj
Oy~pŎbx`fq dlv niij bwijim `j Xl~vlx* ]di ny`em`jh% xd`fd dlv
l eilvlnei l~il b lww* <<%467 v|yl~i ki}~iv% `v ebfl}im bj ye*
N~lfol `j }di f`}p fij}~i* ]di kbv} xiee ojbxj vdbwv l~i Nb}}ihl
Siji}l% Hyff`% H`b~h`b L~klj`% Psiv Vl`j} Ely~ij} ljm Eljs`j*
Fbf`jieei w~ivv`jh cb~xl~m itwljv`bj weljv
L}i~ }di ~ifij} bwij`jh b v`jhei+n~ljm Fbff`jieei v}b~iv `j Ceb+~ijfi% K`jvo% N~l}`velsl% ljm Piol}i~`jny~h% }di eilm`jh @}le`lj
kljylf}y~i~ b nlhv% vdbiv ljm lffivvb~`iv `v w~ivv`jh b~xl~m
x`}d }v hebnle itwljv`bj weljv np elyjfd`jh by~ jix nby}`|yiv j
Bmivvl% Ebmq ljm Xl~vlx l} Welf ]~qifd O~qpŵp*
Kbob}bxvol V}~ii} $v`}yl}im ni}xiij W`Đojl v}~ii} ljm Welf Qnl+
x`f`iel `v ljb}di~ wi~if} nby}`|yi ebfl}`bj% xd`fd b~ kljp Sl~+
vbs`ljv `v xdl} Nbjm V}~ii} `v b~ Ebjmbji~v* Di~i% pby flj jm
}di Celvd v}b~i% fl~~p`jh }di elniev O~`q`l% Vlo # Ny}% vilvbj fbee+
if}`bjv b Kl~f Alfbnv% Fdebi% ^bni~}b Flslee`% ljm A`kkp Fdbb
vdbiv*
]di Ki}~bwbe`}lj ny`em`jh l} W`Ŏvymvo`ihb V|yl~i l}}~lf}v x`}d
vdbwv np Mbefi # Hlnnljl% Ny~e`jh}bj% b~ M`b~* Kiljxd`ei bj
ſy~lx`l V}~ii}% pby flj v}bfo yw bj Vi~h`b ^bvv` diiev ljm cl}v*
]di ~ykb~v bj }di kl~oi} l~i }di bwij`jhv b Eby`v Sy`}}bj ljm
Fdljie bj QŎb}l V}~ii} ==*
Klt Kl~l bwijim jix lhvd`w v}b~i `j Xl~vlx
@j Kl~fd >7<<% Klt Kl~l bwijim bji b }di ~v} nby}`|yiv j Iy~b+
wi w~baif}im lffb~m`jh }b }di jix fbjfiw} nlvim bj K`elj‐v Fb~vb
S`}}b~`b Ikljyiei Klt Kl~l nby}`|yi* ]di v}b~i `v ebfl}im bj }di
w~`ki ebfl}`bj b Xl~vlx% j Jbxp Vx`l}*
L}~`yk lf|y`~iv Kbeb vdbww`jh klee Vqfif`j
@j Mifikni~ >7<< }di Ilv}i~j Iy~bwilj w~bwi~}p misiebwi~ L}+
~`yk Iy~bwilj ^ile Iv}l}i lf|y`~im }di Kbeb vdbww`jh klee `j
Vqfqif`j% Wbeljm‐v visij}d el~hiv} f`}p% b~ 99 k`ee`bj iy~b* ]di
I~kijih`emb Qihjl ljm Ny~ni~~p bj Welf ]~qifd O~qpŵp% Xl~vlx
Hyff` ye* N~lfol% Xlvlx
Ki}~bwbe`}lj+Bcfi Ny`em`jh bj Welf W`Ŏvymvo`ihb% Xl~vlx
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 229/499
>>0ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
L~olm`l vdbww`jh fij}i~% Xl~vlx
klee% xd`fd levb dlv lj bfi fbkweit ljm vi~s`fi v}l}`bj% xlv
wy~fdlvim ~bk WCFI Vbwl~% l ~ile iv}l}i yjm }dl} `v kljlhim
np FN^I Hebnle @jsiv}b~v* ]di }~ljvlf}`bj% xd`fd L}~`yk jm`fl}im
xlv jljfim }d~byhd l fbkn`jl}`bj b i|y`}p ljm ebljv% flki bj
}di diiev b }di fbkwljp‐v <0< k`ee`bj iy~b jsiv}kij} j W~lhyi‐v
Wleìf Ceö~l klee* L <7 k`ee`bj iy~b ~ijbsl}`bj b }di Kbeb klee xlv
fbkwei}im `j Jbsikni~ >7<7% jbx bi~v l >3%777 v|yl~i ki}~iv~i}l`e l~il*
W~`b~ }b }di Kbeb lf|y`v`}`bj% L}~`yk bxjim <0 bwi~l}`bjle Wbe`vd
vdbww`jh kleev x`}d lj lhh~ihl}i kl~oi} sleyi b l~byjm 0>3
k`ee`bj iy~b lv l} 67 Viw}ikni~ >7<<* @j Klp b }dl} pil~% L}~`yk
Jbxp Vx`l}% Xl~vlx
itwljmim }v lf}`s`}`iv }b Xl~vlx np wy~fdlv`jh }dl} f`}p‐v W~bki+
jlml klee b~ <8< k`ee`bj iy~b*
L~olm`l
Yjmij`lnep% L~olm`l v }di kbv} wbwyel~ ljm niebsim Xl~vlx vdbw+
w`jh hleei~p* @} `v }di el~hiv} vdbww`jh fij}~i `j Ilv}i~j Iy~bwi%
lffbkkbml}`jh <47 v}b~iv b }bw jl}`bjle ljm b~i`hj n~ljmv% >7~iv}ly~lj}v% fliv% ljm l <9+vf~iij f`jikl* ]di vdbwv l~i vw~ilm
bsi~ v}~ii}+e`oi hleei~`iv }dl} l~i ny`e} `j l f`~fei* ]d`v lf} kloiv
L~olm`l ‖ yje`oi b}di~ kleev ‖ `kwbvv`nei }b hi} ebv} `j*
L~olm`l `v fbjsij`ij}ep ebfl}im l} }di ijm b }di Leial Aljl WlxŎl
@@ jil~ ^bjmb ^lmbvŎlxl $b~ki~ Nlnol* @} `v ilv`ep lffivv`nei np
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 230/499
>67 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
L~olm`l vdbww`jh fij}i~% Xl~vlx
QŎb}i ]l~lvp vdbww`jh fij}i~% Xl~vlx
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 231/499
>6<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
visi~le nyv ljm }~lkxlp e`jiv lv xiee lv np }di yjmi~+
h~byjm $bji }~lk v}bw ~bk Mxb~qif Hmlōvo` v}l}`bj*
QŎb}i ]l~lvp
]d`v kbmi~j kye}`yjf}`bjle fbkweit `v lkbyv b~ `}v
kbmi~j miv`hj ljm l h`lj} helvv ~bb% x`}d bsi~ l dif}l+
~i `j vy~lfi l~il* QŎb}i ]l~lvp $}di Hbemij ]i~~lfiv dlv
lfd`isim }di }`}ei b }di niv} fbkki~f`le w~baif} `j }di
xb~em* ]di flvflm`jh }i~~lfiv fbsi~ lj `j}i~jle welql x`}dbyj}l`jv ljm lj it}i~jle bji x`}d ~iv}ly~lj}v% fliv% ljm
kyv`f feynv* ]di fbkki~f`le vif}`bj fbjv`v}v b bsi~ >77
v}b~iv*
QŎb}i ]l~lvp `v ebfl}im `j }di dil~} b Xl~vlx jil~ }di
fij}~le ~l`exlp v}l}`bj ljm `v ilv`ep lffivv`nei np ljp wy+
ne`f }~ljvwb~}*
Hlei~`l Kbob}öx
Hlei~`l Kbob}öx `v w~bnlnep }di kbv} w~iv}`h`byv vdbw+
w`jh fij}~i `j Xl~vlx ljm }di niv} miv}`jl}`bj b~ mi+
v`hji~ feb}d`jh* >=7 feb}div v}b~iv `jfeymi Fels`j Oei`j%Elfbv}i% Si~vlfi% ]~yvvl~m`% Wiio # Febwwijny~h% lv xiee
lv visi~le d`hd+v}~ii} fdl`jv e`oi Kljhb% M`ivie% ljm ^`+
si~ @veljm* @} levb dlv l hbbm vieif}`bj b ~iv}ly~lj}v ljm
vjlfo nl~v% lv xiee lv l kye}`weit f`jikl% l welp l~il b~
fd`em~ij% ljm l nbxe`jh leeip* Hlei~`l Kbob}öx `v ebfl}im
`j Kbob}öx% }di vby}di~j wl~} b Xl~vlx*
Hlei~`l Fij}~yk
Hlei~`l Fij}~yk `v ebfl}im `j }di dil~} b }di flw`}le ‖
ayv} bj }di ilv} v`mi b }di Wlelfi b Fye}y~i ljm Vf`ijfi*
@} `v w~`kl~`ep l feb}d`jh v}b~i lv `} bi~v elm`iv—% kij—v ljm
ayj`b~ lvd`bj% e`jhi~`i% lffivvb~`iv% bb}xil~% aixieei~p*
Hlei~`l Fij}~yk‐v vyffivv `v ny`e} bj feb}d`jh n~ljmv e`oiLy}bh~l% C~bmb% Dbcljm }dl} l~i miv`hjim itfeyv`siep b~
Hlei~`l Fij}~yk ljm lsl`elnei bjep j }v v}b~iv* @} levb dlv
l mifij} }bp miwl~}kij} ljm l x`mi vieif}`bj b fbvki+
}`fv ljm wi~yki*
]di fij}~le ebfl}`bj ljm ~ii wl~o`jh $` pby vwijm l} eilv}
<9 iy~b kloi Hlei~`l Fij}~yk l si~p l}}~lf}`si welfi }b
hb vdbww`jh*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 232/499
>6> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
W^LHYI `v }di flw`}le b Fqifd ^iwyne`f ljm }di fbyj}~p‐v kbv}
wbwyebyv f`}p% x`}d <%>9 k`ee`bj `jdln`}lj}v*
Xijqie V|yl~i% }di f`}p‐v kbv} wbwyel~ hl}di~`jh welfi% v ebfl}im
`j Jbsi Kiv}b $Jix F`}p% xd`fd xlv byjmim `j }di <=}d fij}y~p?
ny} lee }~lfiv b `}v kim`isle b~`h`jv dlsi niij i~lvim np l fbvkb+
wbe`}lj nbyeisl~m mb}}im x`}d v}pe`vd vdbww`jh l~flmiv*
]`ccljp x`ee bwij bwwbv`}i Hyff`
]`ljp x`ee bwij bj Wl~`qvol `j W~lhyi x`}d ~i}l`e vwlfi b >=7
v|yl~i ki}~iv `j }di vykki~ b >7<>* @}v b~ki~ }ijlj} xlv Ji+
vw~ivvb* @j }di y}y~i% ]`ljp # Fb x`ee levb vi} yw nby}`|yiv `j
Nymlwiv} ljm Xl~vlx*
El Wi~el bwijim bj Wl~`qvol
El Wi~el bwijim `}v jix nby}`|yi x`}d eyty~p e`jhi~`i `j W~lhyi `j
Lw~`e >7<< l} Wl~`qvol* >7<< xlv l v}~l}ih`f pil~ b~ El Wi~el lv `}
9<
W~lhyi ‖ ]`ccljp bwijim bwwbv`}i Hyff`*
W~l|yi Vope`ji
El Wi~el Wl~`vi~ V}~ii}% W~l|yi
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 233/499
>66ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
oiw} itwljm`jh `j Lv`l% xd`ei v}~ijh}dij`jh `}v w~ivijfi `j Iy~b+
wi% x`}d }di bwij`jh b <0 jix clhvd`w v}b~iv*
Vlesl}b~i Ci~~lhlkb fbkiv }b Ilv}i~j Iy~bwi
@j k`m+Mifikni~ >7<< xlv }di bwij`jh b }di jix% vwlf`byv Vle+
sl}b~i Ci~~lhlkb nby}`|yi bj Wl~`qvol V}~ii}* Bj l vleiv l~ilb ><7 v|yl~i ki}~iv% }di fbkwei}i lvvb~}kij} b xbkij—v ljm
kij—v lvd`bj% jfeym`jh lffivvb~`iv% v bi~im*
Mbefi # Hlnnljl bwijv ~v} Fqifd lhvd`w v}b~i
Mbefi # Hlnnljl dlv bwijim `}v ~v} Fqifd clhvd`w v}b~i `j l <==
v|yl~i ki}~i% fij}~leep ebfl}im v}b~i~bj} l} Wl~`qvol* ]di v}b~i
fl~~`iv xbkij‐v ljm kij‐v feb}d`jh% ljm lffivvb~`iv% lv xiee lv
flvyle xil~ ljm miv`hji~ lvd`bj*
V}icljie bwijv bj Wl~`qvol
V}iljie `v v}~ijh}dij`jh `}v w~ivijfi `j Ilv}i~j Iy~bwi% dl+
s`jh bwijim }d~ii jix fbjfiw} v}b~iv `j }di ~ih`bj ‖ bji ilfd`j W~lhyi% Nyfdl~iv} ljm Nymlwiv}* ]di 07 v|yl~i ki}~i v}b~i `j
W~lhyi `v ebfl}im l} }di ijm b Wl~`qvol v}~ii}*
Xijqievwelfi% W~l|yi
Wl~`v v}~ii}% W~lhyi
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 234/499
>6= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Jix ji`hdnby~v bj Xijfivelv V|yl~i
^i}l`ei~v vdbx h~bx`jh `j}i~iv} `j }di f`}p—v `kw~bsim d`hd v}~ii}*
Cyjop Vwlj`vd lvd`bj n~ljm Miv`hyle ~ifij}ep }bbo yw 897 v|yl~i
ki}~iv l} jb* < Xijfivelv V|yl~i% ~iwelf`jh }di w~is`byv bffy+
w`i~% NbmpCl~k% l wdl~klfp ljm fbvki}`fv vdbw* ]di jix v}b~i `v
Miv`hyle‐v si~p ~v} ebfl}`bj j }di Fqifd iwyne`f*
Jb} l~ lxlp% }di Vebslo feb}d`jh fbkwljp Hl}i dlv }loij yw <%977
v|yl~i ki}~iv b~ `}v clhvd`w v}b~i% ljm }di Fqifd kij—v lvd`bj
n~ljm Nelźio bwijim `}v 67}d v}b~i `j Lw~`e >7<<% }di ~v} }b ni
ebfl}im by}v`mi l vdbww`jh fij}~i* L klab~ ~ifbjv}~yf}`bj `v levb
yjmi~ xlp l} jb* = `j }di Wleìf Lv}~l ny`em`jh% xd`fd yvim }b ni
bffyw`im np Oljqievni~hi~ nbbovdbw* ^l`i`vijnljo dlv eilvim
Vlesl}b~i Ci~~lhlkb Wl~`qvol% W~lhyi
l~byjm 877 v|yl~i ki}~iv ljm `j}ijmv }b ny`em `}v el~hiv} fe`ij}
fij}~i `j W~lhyi }di~i*
Niebx l~i vbki vieif}im W~lhyi vdbww`jh kleev b~mi~im np ebfl}`+
bj $~bk }di f`}p fij}~i }b }di by}vo`~}v$*
Kpvenio Vdbww`jh Hleei~p
]di Kpvenio Vdbww`jh Hleei~p bwijim `j <003 lv bji b W~lhyi—v
~v} vdbww`jh kleev* @} fbjjif}v W~lhyi—v Jix ]bxj ljm Bem ]bxj%v}~i}fd`jh ni}xiij }di nyvp Jl WŐ ëobwğ V}~ii} ljm }di d`v}b~`f
Bsbfjû }~d $C~y`} Kl~oi} nid`jm }di Iv}l}iv ]dil}~i* ]di v`}i `v
jlkim l}i~ }di vfyew}b~ xdb f~il}im }di V}* Xijfivelv v}l}yi
bj Xijfivelv V|yl~i* Kpvenio Vdbww`jh Hleei~p dbyviv lnby} 67
vdbwv ljm nby}`|yiv% ljm l ix ~iv}ly~lj}v* Itlkweiv b vdbwv
l~i HLJ]% Jit}% Ob~~iv% Kb}di~fl~i% @j}i~vwb~}*
Vebsljvoû mŢk $Vels`f Dbyvi
Vebsljvoû mŢk `v ljb}di~ vdbww`jh fij}~i ebfl}im bj Jl WŐ ëobwğ*
Vbki v}b~iv pby—ee jm }di~i l~i Jly}`fl% Kitt% K`vv V`t}p% ]bk+
kp D`ehi~% Fi~~y}` Ailjv% Nie}`vv`kb* ]di ~iv}ly~lj}v }dl} mivi~+
si l kij}`bj l~i Lkn`ij}i N~lv`ei`~b ljm Obhb Flà # ^`v}b~lj}i*]di~i—v levb l el~hi by}mbb~ hl~mij ljm }di Wlelfi F`jiklv kye+
}`weit }dil}~i*
Wleelm`yk vdbww`jh fij}i~% W~lhyi Wleelm`yk klee% W~lhyi
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 235/499
>69ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Wleìf Ceö~l vdbww`jh fij}i~% W~lhyi
Jbsû Vkëfdbs vdbww`jh fij}i~% W~lhyi
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 236/499
>63 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Wleelm`yk
Wleelm`yk `v l el~hi vdbww`jh hleei~p ebfl}im `j }di fij}~i b
W~lhyi% bwwbv`}i }di Bnifjë mŢk $Kyj`f`wle Dbyvi* ]di si+v}b~p
ny`em`jh dbemv <87 vdbwv ljm 67 ~iv}ly~lj}v ljm fliv* @} v lj ilvp
ebfl}`bj }b hi} }b yv`jh wyne`f }~ljvwb~}l}`bj% ny} `j flvi pby l~i
m~`s`jh% }di~i l~i 077 yjmi~h~byjm wl~o`jh vwlfiv* Vbki v}b~iv
ljm ~iv}ly~lj}v pby—ee jm }di~i l~i Ly Hby~kljm% Niji}}bj% F#L%
mk m~bhi~`ikl~o}% IFFB% D#K% E—Bff`}lji% Kl~ov # Vwijfi~% Kb+
}di~fl~i% Vwl~opv% V}l~nyfov% ljm S`eei~bp # Nbfd*
Wleìf Ceö~l
Wleìf Ceö~l `v bji b }di el~hi~ kleev* @} bwijim `j >776* @}v by~
cbb~v l~i eeim x`}d <>7 vdbwv% l bbm fby~}% l F`jikl F`}p kye+
}`weit }dil}~i% ljm Bvol~ @KLT* ]di ijs`~bjkij} `v n~`hd} ljm l`~p
x`}d lj bwij fij}~le ebnnp* Pby flj xleo `j}b }di klee ~`hd} ~bk
`jv`mi }di Ceö~l ki}~b v}l}`bj $e`ji L*
Kpvenio Vdbww`jh+Hleei~p% W~lh
Jbsû Vkëfdbs
Jbsû Vkëfdbs `v l v}pe`vd% kbmi~j vdbww`jh klee ljm ij}i~}l`j+
kij} fij}~i }dl} vw~ilmv lf~bvv }d~ii cbb~v* @} `v ebfl}im jil~ }di
Ljmğe ki}~b v}l}`bj $e`ji N* ]di~i—v l el~hi ]ivfb vywi~kl~oi} ljm
Ml}l~} ieif}~bj`fv v}b~i bj }di h~byjm cbb~% <97 m`i~ij} vdbwv%
lv xiee lv l bbm fby~} ljm Wlelfi F`jikl kye}`weit bj }di }d`~m
cbb~*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 237/499
>68ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
NYMLWIV] `v }di flw`}le b Dyjhl~p ljm }di fbyj}~p‐v el~hiv} f`}p*
X`}d <%8 k`ee`bj `jdln`}lj}v% Nymlwiv} fbyj}v lv }di IY‐v j`j}dkbv} wbwyebyv f`}p? } xlv byjmim j <486 xdij }di f`}`iv b Nyml
ljm Wiv} xi~i fbkn`jim `j}b l v`jhei ij}`}p*
Dyjhl~`lj ~i}l`e vleiv l~i v`jo`jh v}ilm`ep ljm ~lw`mep
Dyjhl~`lj ~i}l`e vleiv l~i mife`j`jh isi~ kb~i vdl~wep ljm ~lw`mep*
]di ~l}i b mife`ji ~iel}`si }b }di w~`b~ pil~ xlv 8%4% 8%9% 8%6 ljm
3%3 ) `j Jbsikni~% Bf}bni~% Viw}ikni~ ljm Ayep >7<< ~ivwif}`siep*
Dijfi Dyjhl~`lj ~i}l`e vleiv dlsi niij mife`j`jh v}ilm`ep v`jfi
Cin~yl~p >778% *i* b~ lekbv} }d~ii pil~v* i}l`e vleiv ~bk Aljyl~p
}b Jbsikni~ >770 xi~i 9 ) ebxi~ }dlj `j }di vlki wi~`bm `j >774*
Dyjhl~`lj ~i}l`e vleiv lkbyj}im }b DYC 3<8%9 n`ee`bj $>%>8 n`ee`bj
iy~b j Jbsikni~ >7<<* H~bfi~p vleiv mife`jim 3%9 ) `j Jbsikni~>7<< ljm = ) ~bk Aljyl~p }b Jbsikni~ ~iel}`si }b }di w~`b~ pil~*
Kb}b~ yie vleiv mife`jim np bjep <%9 ) j Jbsikni~ ljm xi~i bj l
wl~ x`}d }di w~`b~ pil~ ni}xiij Aljyl~p ljm Jbsikni~* Dbxisi~%
}d`v xlv l}}~`ny}lnei vbeiep }b vdl~w w~`fi `jf~ilviv% ljm yie fbj+
vykw}`bj m~bwwim np l~byjm <7 )* Fl~v ljm fl~ lffivvb~p vleiv%
xd`fd l~i jb} `jfeymim `j ~i}l`e vleiv v}l}`v}`fv% mife`jim np =3 )
`j Jbsikni~ >7<<*
Ljm~ìvvp ñ}1 }di kbv} `kwb~}lj} vdbww`jh v}~ii} `j }di
―Wl~`v bc }di Ilv}‛
Ljm~ìvvp ñ} e`jov mbxj}bxj Nymlwiv} x`}d }di f`}p‐v dils`ep xbb+
mim wl~ov ljm x`}d DŜvóo }i~i $Di~biv‐ V|yl~i s`l `}v m`v}`jf}`si
l~fd`}if}y~le dl~kbjp ljm klhj`fijfi* @j >77>% }di v}~ii}% lebjhx`}d }di Cóemlel}}` Ki}~b $vynxlp e`ji }dl} ~yjv niebx `}% xd`fd `v
Iy~bwi‐v bemiv} v}~i}fd b vynxlp% xlv jlkim lj YJIVFB Xb~em
Fye}y~le Di~`}lhi V`}i*
9>
Nymlwiv}% Ljm~ìvvp ñ} ‖ }di kbv} `kwb~}lj}
vdbww`jh v}~ii} `j }di ―Wl~`v bc }di Ilv}‛*
Nymlwiv} Vope`ji
Bwi~l Ljm~ìvvp Ñ}% Nymlwiv}
Klt Kl~l bwijim bj Ljm~ìvvp ñ}
Klt Kl~l bwijim l jix v}b~i `j }di dil~} b ―Ilv}i~j Wl~`v‛ x`}d
kb~i }dlj 677 v|yl~i ki}~iv b viee`jh vy~lfi% m`s`mim `j}b }xb
cbb~v `j Ljm~ìvvp ñ}* V`}yl}im `j l w~iv}`h`byv d`v}b~`f ny`em`jh%
}di jix Klt Kl~l vdbw jmv }v fbyj}i~wb`j}v j }di ljf`ij} xleev
~ifij}ep ~iv}b~im ljm }di kbmi~j fbkn`jl}`bj b ki}le ljm helvv*
^bni~}b Flslee` C~ljfd`vi Ljm~ix Slajl febvim nby}`|yi
^bni~}b Flslee` febvim l v}b~i `j Nymlwiv} l} Ljm~ìvvp ñ} `j Viw+
}ikni~ >7<<* ]di v}b~i xlv bwijim eivv }dlj }xb pil~v lhb ljm
xlv bwi~l}im lv l ~ljfd`vi np l ebfle fbkwljp fbj}~beeim np Dyj+
hl~`lj w~bmyfi~ Ljm~ix Slajl*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 238/499
>64 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]`ccljp fbj~kim }b bwij `j
Nymlwiv}
]`ljp `v itwif}im }b bwij `j Nyml+
wiv} `j >7<>* ]di ~ykb~im ebfl}`bj `v
bj Sìf` y}fl*
Minijdlkv bwijim bj Sìf` y}fl
]di ^bklj`lj Min~b Dbem`jh bwijim
l Minijdlkv v}b~i `j Nymlwiv} l} }diXiv}Ijm F`}p Fij}~i bj Sìf` y}fl j Lw+
~`e >7<<* ]di vleiv l~il `v > <77 v|yl~i
ki}~iv* ]di fbkwljp dlv jsiv}im bsi~
< k`ee`bj iy~b `j }di Nymlwiv} bwij`jh*
L }y~jbsi~ b by~ k`ee`bj iy~b xlv iv}`+
kl}im b~ >7<< b~ }di Dyjhl~`lj kl~+
oi}* Min~b Dbem`jh bxjv }di ~ljfd`vi
~`hd}v b~ Minijdlkv b~ <6 fbyj}~`iv
`j }di ~ih`bj*
Dl~m ^bfo Flci miny}v `j Nyml+
wiv} l} }di ywvflei Sìf`< vdbw+
w`jh klee
]di eihijml~p ~iv}ly~lj} fdl`j Dl~m
^bfo Fli bwijim `}v ~v} Nymlwiv}
n~ljfd j el}i >7<< l} bji b Nymlwiv}‐v
fdb`fiv} ebfl}`bjv% Sìf`< klee% l fij+
}~leep ebfl}im L~} Jbysily ny`em`jh l}
}di fb~ji~ b Só~óvkì~}p }à~ ljm Sìf`
y}fl }dl} xlv b~ki~ep bffyw`im np }di
fbyj}~p‐v ~v} vls`jhv nljo ljm }dij
}di Nymlwiv} v}bfo itfdljhi% ljm x`ee
ni fbjsi~}im `j}b lj ywvflei vdbww`jh
klee np B^FB W~bwi~}p H~byw*
]di Nymlwiv} n~ljfd b Dl~m ^bfo
Fli fbsi~v <%<<7 v|yl~i ki}~iv% xd`fd
`v l~byjm <7 ) b }di klee‐v }b}le cbb~
vwlfi* Lwl~} ~bk ~`}qp v}b~iv ljm l
klhj`fij} mifb~% l hby~ki} ~bb}bw
~iv}ly~lj} x`}d l wljb~lk`f s`ix b
mbxj}bxj Nymlwiv} ljm }di Mljyni
x`ee }loi yw ~iv`mijfi l} }di klee* E`oi
V}l~nyfov% Dl~m ^bfo Fli }bbo `}v
}`ki `j fbk`jh }b Nymlwiv}*
It ^bni~}b Flslee` V}b~i Ljm~lvvp y}% Nymlwiv}
Sìf`< Eyty~p+Klee% Nymlwiv}
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 239/499
>60ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
96
Nyol~iv} jix x`}d Ny~ni~~p% Hyff` ljm D#K*
NYFDL^IV]% }di flw`}le b ^bklj`l% dlv l~byjm > k`ee`bj `jdln`+
}lj}v ljm l fbjy~nl}`bj x`}d l wbwyel}`bj b l~byjm >*3 k`ee`bj%
klo`jh } }di IY‐v v`t}d kbv} wbwyebyv f`}p*
Nyol~iv}‐v fbvkbwbe`}lj fye}y~i ljm }di v}~bjh C~ijfd `jcyijfi
bj `}v l~fd`}if}y~i dlsi il~jim `} }di j`fojlki }di ―Wl~`v b Ilv+
}i~j Iy~bwi‛*
]di~i l~i l jykni~ b klab~ `j}i~jl}`bjle vywi~kl~oi} fdl`jv
vyfd lv Fl~~iby~% Fb~l ljm KI]^B bwi~l}`jh `j Nyfdl~iv}* L} }di
kbkij}% }di f`}p `v yjmi~hb`jh l ~i}l`e nbbk% x`}d l el~hi jykni~
b jix vywi~kl~oi}v ljm dpwi~kl~oi}v bwijim isi~p pil~ $vii
vywi~kl~oi}v `j ^bklj`l* Jyki~byv kleev ljm el~hi vdbww`jh
fij}~iv dlsi niij ny`e} v`jfi }di el}i <007v% vyfd lv LC@ Wlelfi
Fb}~bfij`% Vyj Welql% NĆjilvl Vdbww`jh F`}p% Welql ^bklj`l%
E`ni~}p Fij}i~ ljm Yj`~il Vdbww`jh Fij}i~* ]di~i l~i levb l el~hi
jykni~ b }~lm`}`bjle ~i}l`e l~flmiv ljm kl~oi}v vyfd lv }di bji
l} Bnb~*
Hyff` bwijim ~v} kbjb+n~ljm v}b~i
]di ~v} kbjb+n~ljm Hyff` v}b~i `j Nyfdl~iv} bwijim k`m Mi+
fikni~ >7<7% mivw`}i `j`}`le ~ykby~v b l wbvv`nei mielp*
Nyol~iv}
Wlelfi Wl~e`lkij} ‖ ]di Dbyvi bc Wibwei% Nyol~iv}
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 240/499
>=7 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di Hyff` v}b~i fbsi~v l vy~lfi b >47 v|yl~i ki}~iv ljm v v`}yl+
}im bj }di h~byjmcbb~ b L}dijii Wlelfi D`e}bj% Nyfdl~iv}—v eil+
m`jh si v}l~ db}ie xd`fd dlv ~ifij}ep fbkwei}im l klab~ ~ijbsl}`+
bj* ]di ebfl}`bj j Nyfdl~iv} v bj }di eilm`jh vdbww`jh d`hd v}~ii}
b Fleil S`f}b~`i` x`}d el~hi x`jmbxv lvvy~`jh itfieeij} s`v`n`e`}p*
]di eyty~p kl~oi} `j ^bklj`l
]di eyty~p kl~oi} `j ^bklj`l dlv niij lkbjh }di xb~v} lif}im
`j }di Fij}~le ljm Ilv}i~j Iy~bwilj ~ih`bj% x`}d vleiv m~bwv b yw}b >7 ) `j >770 ljm 67 ) `j >7<7% fbkwl~im }b >774* Lffb~m`jh }b
FWW% l ~ifbsi~p v jb} itwif}im nib~i }di Clee vilvbj b >7<<*
Mivw`}i }di m`fye} kl~oi} fbjm`}`bjv% Hyff` x`ee e`oiep dlsi l
hbbm wi~b~kljfi `j ^bklj`l myi }b }di jb}b~`i}p ljm miv`~ln`+
e`}p b }di n~ljm xd`fd ~ljov lkbjh }di }bw }d~ii w~ii~~im eyty~p
n~ljmv np ^bklj`lj xile}dp fbjvyki~v% ny} levb myi }b }di lf}
}dl} }di n~ljm dlv l el~hi fbeeif}`bj b eil}di~ hbbmv*
Fleil S`f}b~`i` ji`hdnby~dbbm
Yje`oi kljp wl~}v b Fleil S`f}b~`i` xd`fd mb jb} dlsi l wi+
miv}~`lj l~il b~ dlsi l si~p vklee bji% }di L}dijii Wlelfi dlv
l hiji~byv wimiv}~`lj l~il* ]di Hyff` v}b~i levb niji}v ~bk
ni`jh ebfl}im x`}d`j }di L}dijii Wlelfi D`e}bj db}ie ljm bwwbv`}i
}b }di ^lm`vvbj Ney% xd`fd `v }di jixiv} 9 v}l~ db}ie `j Nyfdl~iv}%
nb}d db}iev l}}~lf}`jh l hbbm jykni~ b ebfle xile}dp fyv}bki~v
`j }di`~ bbm ljm nisi~lhi by}ei}v* ]di jix Hyff` v}b~i `v x`}d`j
xleo`jh m`v}ljfi ~bk }di kbjb+n~ljm nby}`|yiv b ^beit $ayv}
bwijim% Wlye # Vdl~o% I~kijih`emb Qihjl% Ikwb~`b L~klj` $ayv}
bwijim ljm Iv}ài Elymi~*
Eby`v Sy`}}bj bwi~l}iv si~p vyffivvcyeep `j Nyfdl~iv}
]di ebfl}`bj b Hyff` `v levb itfiw}`bjle `j fbkwl~`vbj }b Eby`v
Sy`}}bj% xd`fd `v v`}yl}im x`}d`j }di elfoeyv}i~ vdbww`jh hleei~p
b }di AX Kl~~`b}} Db}ie% x`}d`j l m`v}ljfi ~bk }di f`}p fij}~i*]di mif`v`bj }b bwij `j ^bklj`l `v l ~ifbhj`}`bj b }di wb}ij}`le
b }di ^bklj`lj eyty~p kl~oi}% ~`sle Eby`v Sy`}}bj bwi~l}`jh l si~p
L}dàjài Wlelfi% Nyol~iv}
Fleil S`f}b~`i`% Nyol~iv}
AX Kl~~`b}} Db}ie% Nyol~iv}
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 241/499
>=<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
D#K Bwij`jh LC@ Wlelfi% Nyol~iv}
E`ni~}p fij}i~ klee% Nyol~iv}
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 242/499
>=> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
vyffivvye v}b~i j Nyfdl~iv} v`jfi >774* B}di~ eyty~p n~ljmv x`}d
kbjb+n~ljm v}b~iv `j Nyfdl~iv} `jfeymi1 Eby`v Sy`}}bj% Fljle`%
Dyhb Nbvv% Kbvfd`jb% Wlye # Vdl~o% I~kijih`emb Qihjl% Wle Q`ei+
~`* Kbv} b}di~ eyty~p n~ljmv $lvd`bj ljm lffivvb~`iv l~i w~ivij}
x`}d`j kye}`+n~ljm v}b~iv*
I~kljjb Vfi~s`jb ljm Sleij}`jb kbjb+n~ljm v}b~iv jbx
bwij `j Nyfdl~iv}% Ivflml }b cbeebx vy`}
@}le`lj lvd`bj dbyviv I~kljjb Vfi~s`jb ljm Sleij}`jb `jlyhy~l+}im }di`~ kbjb+n~ljm nby}`|yiv `j Nyfdl~iv} `j Mifikni~ >7<<*
Nb}d v}b~iv l~i levb v`}yl}im x`}d`j }di vdbww`jh hleei~p b }di AX
Kl~~`b}} Db}ie `j Nyfdl~iv} ljm l~i bwi~l}im `j ~ljfd`v`jh $m`i+
~ij} ebfle wl~}ji~v*
Ivflml `v myi }b bwij l kbjb+n~ljm nby}`|yi `j }di vlki vdbw+
w`jh hleei~p np Kl~fd >7<>% x`}d }di vlki wl~}ji~ }dl} yvim }b ni
w~ivij} yj}`e >774 xdij `} febvim mbxj*
]di Hyff` ljm Ikwb~`b L~klj` kbjb+n~ljm v}b~iv x`}d d`hd v}~ii}
ebfl}`bjv mbxj}bxj ljm jf~ilvim s`v`n`e`}p l~i mb`jh eivv }dlj <%=
k`ee`bj iy~b `j }y~jbsi~ ljjyleep* Ivflml yvim }b ni w~ivij} yj}`e>774 x`}d }d~ii kbjb+n~ljm v}b~iv $6 e`jiv% ilfd ~ljfd`vim np
m`i~ij} wl~}ji~v*
Ny~ni~~p bwijv `j Nyfdl~iv}
N~`}`vd eyty~p n~ljm Ny~ni~~p v vi} }b bwij }v ~v} v}b~i j Nyfdl+
~iv}* ]di >97 v|yl~i ki}~i v}b~i x`ee ni bwi~l}im `j ~ljfd`v`jh np
l ebfle fbkwljp% x`}d e`k`}im itwi~`ijfi j eyty~p ~i}l`e* Fbkwl~im
}b b}di~ flw`}le f`}`iv `j Ilv}i~j Iy~bwi% vyfd lv Nymlwiv}% O`is%
Xl~vlx b~ Nieh~lmi xdi~i Ny~ni~~p v}b~iv dlsi w~bk`jij} fij+
}~le ebfl}`bjv x`}d klt`kyk s`v`n`e`}p% }di n~ljm vi}}eim b~ l vklee
v`mi v}~ii}% b }di kl`j d`hd v}~ii} Fleil S`f}b~`i`* ]di fdbvij
ebfl}`bj levb dlv fdleeijh`jh lffivv% }di v}~ii} ni`jh l bji xlp%vklee bji% x`}d e`k`}im wl~o`jh*
D#K miny} `j Nyfdl~iv}
D#K bwijim }di ~v} jix v}b~i `j ^bklj`l `j Kl~fd >7<< l} LC@
Wlelfi Fb}~bfij`% Nyfdl~iv}% x`}d viee`jh vwlfi b <%877 v|yl~i
ki}~iv* ]d`v xlv }di ~v} b l vi~`iv b 9 v}b~i bwij`jhv vi} }b
dlwwij yj}`e k`m+Lw~`e* D#K ~iw~ivij}l}`siv dlsi vl`m ^bklj`l
`v lf}yleep }di ~v} fbyj}~p xdi~i `} x`ee bwij i`hd} yj`}v x`}d`j
bji pil~*
6 kb~i vdbww`jh fij}i~v bwijim `j Nyfdl~iv}
]d`v xlv lj itf`}`jh ly}ykj b~ Nyfdl~iv}‐v ~i}l`e vfiji `j >7<<%
x`}d }d~ii fbkki~f`le fij}~iv bwij`jh }di`~ mbb~v* ]di ~v} xlv
}di S`}lj}`v Vdbww`jh Fij}i~% xd`fd bwijim `j k`m+Viw}ikni~* @}
S`}lj}`v vdbww`jh fij}i~% Nyol~iv}
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 243/499
>=6ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
xlv beebxim np }di E`ni~}p Fij}i~ l} }di ijm b Bf}bni~% ljm }di
Clvd`bj Dbyvi By}ei} ‖ }di ~v} b `}v o`jm j bklj`l ‖ l} }di ijm
b Jbsikni~*
Wi~dlwv }di kbv} ilhi~ep lxl`}im b }di jix w~baif}v `v }di Cl+
vd`bj Dbyvi By}ei}% xd`fd `v wl~} b l el~hi~ w~baif}% Xiv} Wl~o%
ni`jh misiebwim np E`in~ifd} # Xbbm* Lkbjh }di n~ljmv }dl} dlsi
le~ilmp ~ij}im vwlfi l~i `j}i~jl}`bjle ~i}l`ei~v Wykl% Niji}}bj%
Kljhb ljm Eis` V}~lyvv # Fb*% xdb x`ee e`ji yw jit} }b vkleei~welpi~v e`oi V}i`ekljj% Eibjl~mb% N`hb}}`% Flsle`i~i% Len v` Jih~y
ljm Abe`mbj* ]di <>7 k`ee`bj iy~b w~baif} dlv l~byjm >7%777 v|yl~i
ki}~iv b vwlfi `j <67 vdbwv*
E`ni~}p Fij}i~% }di ~v} klee misiebwim `j ^bklj`l np @~`vd h~byw
K`slj Misiebwkij}v% xlv yeep ei}% x`}d }di bwij`jh bj 6<v} Bf+
}bni~* E`ni~}p Fij}i~ bi~v >9%777 v|yl~i ki}~iv b vdbww`jh bj
}d~ii eisiev% x`}d <77 v}b~iv ljm 877 yjmi~h~byjm wl~o`jh vwlfiv*
]di misiebwi~ dlv leebfl}im 897 k`ee`bj iy~b b~ `jsiv}kij} `j
fbkki~f`le w~baif}v bsi~ }di jit} }d~ii }b by~ pil~v% b xd`fd E`+
ni~}p Fij}i~ lffbyj}v b~ l~byjm 87 k`ee`bj iy~b*
S`}lj}`v Vdbww`jh Fij}i~ bwijim `}v }d`~m ljm jle v}lhi il}y+
~`jh y~j`}y~i ~i}l`ei~ Kbn`el Nbj}lv ljm l fbkki~f`le hleei~p b
49 vdbwv* ]di }b}le eilvim l~il `v <<%677 v|yl~i ki}~iv? wdlviv
bji ljm }xb b S`}lj}`v $l Fl~~iby~ dpwi~kl~oi} ljm }di M@P v}b~i
W~lo}`oi~ bwijim j }di vykki~* S`}lj}`v v bxjim np I|yiv}% wl~}
b I|yiv} Nleolj W~bwi~}`iv% xd`fd lf|y`~im }di ~i}l`e wl~o `j >773
b~ 6<%3 k`ee`bj iy~b*
Vyj Welql vdbww`jh fij}i~% Nyol~iv}
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 244/499
>== ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
KBVFBX `v }di flw`}le b }di ^yvv`lj Cimi~l}`bj x`}d <<%9 k`ee`bj
`jdln`}lj}v% `} `v }di fbyj}~p‐v kbv} wbwyebyv f`}p% ljm x`}d <=%3k`ee`bj jdln`}lj}v j }di Kbvfbx fbjy~nl}`bj% } v Iy~bwi‐v kbv}
wbwyebyv f`}p*
HYK ‖ Kbvfbx‐v el~hiv} ljm kbv} ~ijbxjim miwl~}kij} v}b~i%
ljm bji b }di el~hiv} `j }di xb~em ‖ `v ebfl}im `j }di dil~} b
Kbvfbx bj im V|yl~i ljm lf~bvv ~bk }di Eij`j Klyvbeiyk ljm
}di O~ike`j*
Lkbjh Kbvfbx‐v kbv} wbwyel~ vdbww`jh v}~ii}v l~i Jbxp L~nl}%
l kl`j }db~byhdl~i xiv} b }di O~ike`j% ljm L~nl} V}~ii}% xd`fd
~yjv wl~leeie }b Jbxp L~nl} ljm `v Kbvfbx‐v bemiv} wimiv}~`lj
9=
Kbvfbx% Vlesl}b~i Ci~~lhlkb x`}d ~v} kij‐v
kbjbn~ljm v}b~i*
qbji* ]di f`}p‐v kbv} w~bk`jij} vdbww`jh v}~ii}% xdi~i l jykni~
b ~`}qp nby}`|yiv dlsi by}ei}v% `v ]xi~volal V}~ii}% xd`fd ~yjvjb~}d ~bk ^im V|yl~i*
Jyki~byv xiee+iv}lne`vdim `j}i~jl}`bjle ~i}l`e fdl`jv dlsi vi}
yw vdbwv `j Kbvfbx $ljm `jf~ilv`jhep `j b}di~ klab~ ^yvv`lj f`+
}`iv% `jfeym`jh Ki}~b Flvd # Fl~~p% ^ile% Kl~o}oly% Vwl~% Lyfdlj%
Bn` ljm @oil* @j lmm`}`bj% lebjh }di klab~ l~}i~`iv eilm`jh `j}b ljm
by} b Kbvfbx% lv xiee lv bj }di Kbvfbx ^`jh ^blm $KOLM jix
vdbww`jh kleev vw~`jh yw isi~p pil~ }dl} bi~ lee }di kbmi~j fbk+
b~}v ljm s`~}yleep ljp w~bmyf} l vdbwwi~ fbyem xlj}* Wl~}`fyel~ep
wbwyel~ l~i Kbvfbx‐v hl~hlj}ylj KIHL kleev% xd`fd lwl~} ~bk
l n~blm ~ljhi b vdbww`jh bw}`bjv% levb fbj}l`j kye}`weit kbs`i
}dil}~iv ljm `fi vol}`jh ~`jov ljm bi~ it}ijv`si ij}i~}l`jkij}w~bh~lkv*
]di by}ebbo cb~ }di ^yvv`lj ~i}l`e vif}b~ `v hbbm% mivw`}i
}di jljf`le ljm ifbjbk`f f~`v`v
^yvv`l bi~v kp~`lm itwljv`bj bwwb~}yj`}`iv b~ fbkwlj`iv ljm
`jsiv}b~v le`oi bx`jh }b }v v`qi% lv xiee lv }di it}ijv`si j~lv}~yf+
}y~i ljm kbmi~j`vl}`bj fl}fd+yw kilvy~iv }dl} ~ikl`j% weyv }di
fbyj}~p‐v w~bvwif}v b~ ifbjbk`f h~bx}d* ]d`v lwwe`iv jb} bjep }b
Kbvfbx% }di xb~em felvv ki}~bwbe`v x`}d `}v w~iv}`hi w~bwi~}`iv
vyfd lv Iy~bwi‐v }leeiv} lwl~}kij} ny`em`jh ]~`ykwd Wlelfi? ljm
F~pv}le @veljm% }di xb~em‐v el~hiv} ny`em`jh $bj `}v fbkwei}`bj* Cb~
}dljov }b }di @j}i~ @oil H~byw lv xiee lv eyty~p kleev misiebwim np
^yvv`lj be`hl~fdv% Kbvfbx `v levb lv} nifbk`jh l vie+lvvy~im}~ijmvi}}i~ b~ `j}i~jl}`bjle l~fd`}if}y~i ljm lvd`bj* Dbxisi~%
^yvv`l‐v vifbjm ljm }d`~m }`i~ f`}`iv dlsi levb nihyj lwwil~`jh bj
}di ~lml~ b `j}i~jl}`bjle ~i}l`e fdl`jv ljm `jsiv}b~v*
O~ike Kbvfbx
O~ike # Kbvoxl ~`si~% Kbvfbx
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 245/499
>=9ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Cb~i`hj `jsiv}b~v l~i nlfo
]di lb~ivl`m w~bvwif}v l~i levb l}}~lf}`jh b~i`hj `jsiv}b~v }b ^yv+
v`l% w~`kl~`ep ~bk }di N^@F v}l}iv% `*i* N~lq`e% ^yvv`l% @jm`l ljm Fd`+
jl*
]di~i dlv jisi~ niij l ni}}i~ }`ki }b `jsiv} `j }di
^yvv`lj kl~oi}
Jyki~byv `jm`fl}b~v l}}iv} }b }di lf} }dl} }d`v `v lj itfieeij} }`ki
b~ ~i}l`ei~v }b `jsiv} `j }di ^yvv`lj kl~oi}* Nb}d% ~i}l`e ~ij}v ljm
fbjv}~yf}`bj fbv}v l~i mife`j`jh myi }b }di lf} }dl} jsiv}b~v l~i j+f~ilv`jhep ~ieyf}lj} }b `jsiv} `j ~ile iv}l}i* Cb~ itlkwei% `jsiv}kij}
fbv}v b~ fbkki~f`le ny`em`jhv vyfd lv dpwi~kl~oi}v dlsi mif~i+
lvim }b 377 mbeel~ l v|yl~i ki}~i v`jfi }di by}n~ilo b }di ifbjbk`f
f~`v`v `j ^yvv`l* Vy`}lnei eljm ~yjv ljpxdi~i ~bk 97 }b <77 mbeel~ l
v|yl~i ki}~i% mbxj ~bk 677 }b 977 mbeel~ bjep l pil~ lhb*
Lv b~ ~ij}v% v}b~i }ijlj}v flj mikljm >7 }b 67 ) m`vfbyj}v jbxl+
mlpv% ljm hi} }dik }bb% v`jfi eljmeb~mv l~i `j}i~iv}im j ~ij}`jh }b
~ie`lnei ebjh+}i~k }ijlj}v*
W~lml ljm K`y K`y miny} `j ^yvv`l
@j >7<7% W~lml ljjbyjfim }dl} }dip l~i hb`jh }b filvi `}v fbeel+
nb~l}`bj x`}d eilm`jh ^yvv`lj eyty~p ~i}l`ei~ Ki~fy~p H~byw ljm
l~i hb`jh }b bwij `}v bxj% m`~if}ep bwi~l}im v}b~i `j Kbvfbx% np
k`m+>7<<* W~lml dlv dlm l ~ljfd`v`jh ljm m`v}~`ny}`bj lh~iikij}
x`}d Ki~fy~p b~ kb~i }dlj }ij pil~v bj itfeyv`si }i~kv* Ki~fy~p`v jb} bjep l ~i}l`ei~ ny} levb bxjv oip ~i}l`e vyfd lv }di ]VYK
miwl~}kij} v}b~i `j Kbvfbx*
Hyk Kbvfbx
Hyk vdbww`jh klee% Kbvbx
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 246/499
>=3 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Yepvvi Jl~m`j lhvd`w v}b~i bwijim `j J`obevolpl V}~ii}
]di bwij`jh fi~ikbjp b }di Yepvvi Jl~m`j clhvd`w v}b~i `j
Kbvfbx xlv v`k`el~ }b l vfiji ~bk l l`~p }lei* J`obevolpl V}~ii}%
l v}bji‐v }d~bx ~bk }di im V|yl~i% xlv febvim }b lee }~lf xd`ei
l ~ijbxjim yeep yj`b~kim nljm kl~fdim mbxj }di v}~ii} }b l+
kbyv ^yvv`lj k`e`}l~p }yjiv% v}bww`jh `j ~bj} b }di nby}`|yi*
L xd`}i fbsi~im fl~~`lhi wyeeim np }xb xd`}i db~viv beebxim x`}d
K~* ^be Vfdjpmi~ lffbkwlj`im np Ljjl Fdlwklj* Ebfle% jl}`bjleljm `j}i~jl}`bjle w~ivv ljm }ieis`v`bj xi~i xl`}`jh `j ~bj} b }di
nby}`|yi }b flw}y~i }di `kwb~}lj} ~`nnbj fy}}`jh fi~ikbjp*
]bk Cb~m x`}d xbkij—v nby}`|yi
]bk Cb~m jlyhy~l}im }v vifbjm Iy~bwilj kbjb+n~ljm vwlfi mi+
m`fl}im }b d`v xbkij—v e`ji% `j Kbvfbx l} ]~i}plobs Wlvvlhi $]~i+
}plobsvop W~bpiqm% l d`v}b~`fle fbkweit b ny`em`jhv xd`fd levb
dbyviv v}b~iv b ^lewd Ely~ij% ]`ljp% Psiv Vl`j} Ely~ij}% Mbefi #
Hlnnljl% Fdbwl~m% Nlffl~l} i}f*
]bk Cb~m l}}ijmim }di isij} `j Kbvfbx wi~vbjleep% xd`fd levb
kl~oim }di elyjfd b d`v el}iv} wi~yki S`bei} Nebjmi% x`}d lmim`fl}im fb~ji~ x`}d`j }di ]VYK Miwl~}kij} V}b~i* ]bk Cb~m—v
xbkij—v nby}`|yi l} ]~i}plobs Wlvvlhi fbsi~v l vy~lfi b <97
v|yl~i ki}~iv* ]di jix ]bk Cb~m nby}`|yi `v bwi~l}im `j ~ljfd`+
v`jh np eilm`jh ^yvv`lj eyty~p ~i}l`ei~ Ki~fy~p H~byw% xd`fd dlv
niij bwi~l}`jh ]bk Cb~m—v kij—v kbjb+n~ljm `j Kbvfbx v`jfi
il~ep >770% l} Nl~s`odl S`eelhi vdbww`jh hleei~p* Ki~fy~p H~byw v
levb }di bxji~ b ]~i}plobs Wlvvlhi% ]vyk Miwl~}kij} v}b~i% Nl~+
s`odl S`eelhi Db}ie ljm vdbww`jh hleei~p ljm visi~le b}di~ eyty~p
~ile iv}l}i*
Jbsp L~nl} Kbvfbx
Bem L~nl} V}~ii}% Kbvfbx
V}beivdj`obs Wi~iyebo% Kbvfbx
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 247/499
>=8ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
K`y K`y V}beivdj`obs Wi~iyebo% Kbvfbx
Eljs`j bwijim }d~ii jix nby}`|yiv
Eljs`j le~ilmp dbemv w~ivijfi `j Kbvfbx‐v ]vyk
h`lj} miwl~}kij} v}b~i ljm bwijim }d~ii ~iiv}lj+
m`jh nby}`|yiv `j Viw}ikni~ >7<< `j }di F~bfyv
Klee% Nl~s`odl S`eelhi fij}~i% ljm }di eyty~p ]~i}pl+
obsvop Wlvvlhi*
Vlesl}b~i Ci~~lhlkb x`}d ~v} kij‐v kbjb+
n~ljm v}b~i
Vlesl}b~i Ci~~lhlkb bwijim `}v ~v} kij‐v kbjb+
n~ljm v}b~i `j }di HYK Vdbww`jh Fbkweit bj ^im
V|yl~i% j }di dil~} b Kbvfbx* ]di vdbw v ebfl}im
bj }di vifbjm cbb~ b <v} e`ji% xd`fd e`jiv kij‐v
eyty~p n~ljmv‐ nby}`|yiv* @j }di jix vdbw% xd`fd
dlv lj l~il b 37 v|yl~i ki}~iv% lee fl}ihb~`iv b
kij‐v lvd`bj x`ee ni vbem ‖ feb}div% lffivvb~`iv%
bb}xil~% helvviv% ljm wi~ykiv*
]di jix nby}`|yi x`ee ni kljlhim np Vlesl}b~i
Ci~~lhlkb% `j wl~}ji~vd`w x`}d }di`~ ^yvv`lj wl~}+
ji~v% Alk`eFb H~byw* ]di bwij`jh b }di nby}`|yi `j
HYK `v wl~} b l n~blmi~ v}~l}ihp np Vlesl}b~i Ci~+
~lhlkb }b v}~ijh}dij `}vie `j }di ^yvv`lj kl~oi}%
xd`fd dlv nihyj xdij }dip bwijim }di`~ ~v} ~i}l`e
nby}`|yi `j Kbvfbx `j >77>*
J`obevolpl+V}~ii}% Kbvfbx
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 248/499
>=4 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
F`jmp F~lxcb~m bwijim Bkihl lhvd`w
Eihijml~p vywi~kbmie ljm Bkihl—v ebjhiv}+~yjj`jh lknlvvlmb~%
F`jmp F~lxb~m% xlv }di kl~|yii jlki l} }di hlel bwij`jh b }di
Vx`vv xl}fd kljylf}y~i—v jix+ebbo nby}`|yi l} }di wbvd HYKmiwl~}kij} v}b~i `j Kbvfbx*
L} }di m~lkl}`fleep e`} Wlvdobs Dbyvi `j Kbvfbx% Bkihl w~iv`mij}
V}iwdij Y~|ydl~} ljm F`jmp F~lxb~m k`jheim x`}d S@W hyiv}v ljm
~`ijmv b }di n~ljm% xdb xi~i ij}i~}l`jim np lf}b~v m~ivvim xd`k+
v`fleep lv xl}fdkloi~v ljm l v}yjj`jh m`vwelp b Bkihl—v Fbjv}ie+
el}`bj }`kiw`ifiv% vwif`leep cbxj `j ~bk }di Vx`vv dilm|yl~}i~v*
@jj`}i eyty~p% helkby~ ljm nily}p nipbjm xb~mv ‖ Wd`e+
`ww Wei`j `js`}im }b d`v w~ik`i~i `j ^yvv`l ljm Kbvfbx—v
dly}i sbeài cbeebxim
]~i}`lobs Welql% }di jix w~ik`yk ebfl}`bj `j Kbvfbx mbxj}bxj%niflki }di vwb} misb}im }b }di bwij`jh b }di ~v} Wd`e`ww Wei`j
kbjb+n~ljm nby}`|yi `j ^yvv`l `j Kl~fd >7<<* ]di isij} xlv dbv+
}im np Behl ^bm`bjbsl* ]di miv`hji~ d`kvie l~~`sim l} }di ij}~ljfi
lffbkwlj`im np K`vv ^yvv`l >7<7*
^i`vv bwijv }d`~m ^yvv`lj v}b~i
]di N~`}`vd lvd`bj ~i}l`ei~ ^i`vv bwijim l >98 v|yl~i ki}~i by}+
ei} l} }di Ki}~bwbe`v klee `j Mifikni~ >7<<% klo`jh }d`v }di
fbkwljp‐v }d`~m ^yvv`lj v}b~i l}i~ `}v >07 v|yl~i ki}~i by}ei}
l} V}* Wi}i~vny~h‐v VIF Hlei~`l ljm l =97 v|yl~i ki}~i v}b~i l}
Kbvfbx‐v ]vsi}jbp Fij}~le Kl~oi}*
Lwwei fbk`jh }b Kbvfbx
Lwwei x`ee ni bwij`jh l <%977 v|yl~i ki}~i v}b~i `j Kbvfbx `j
>7<>*
Hlw @jf* itwljmv w~ivijfi `j ^yvv`l x`}d ~v} Nljljl
^iwyne`f v}b~i
Fbj}`jy`jh x`}d `}v hebnle itwljv`bj v}~l}ihp% Hlw @jf* bwijim
}di ~v} Nljljl ^iwyne`f v}b~i x`}d 377 v|yl~i ki}~iv `j ^yvv`l
}d~byhd `}v ~ljfd`vi fdljjie*
]di v}b~i `v ebfl}im `j Kbvfbx‐v LcKlee F`}p% }di el~hiv} vdbw+
w`jh ljm ij}i~}l`jkij} fbkweit `j }di f`}p* Hlw @jf* ~v} klmi `}v
w~bmyf}v lsl`elnei }b ^yvv`lj fbjvyki~v `j >774 x`}d `}v ~v} Hlw
v}b~i* V`jfi }dij% }di fbkwljp dlv itwljmim }v v}b~i nlvi }b iei+
sij ~ljfd`vi v}b~iv `j }di kl~oi}% `jfeym`jh j`ji `j Kbvfbx* ]di
jix v}b~i x`ee ni kljlhim yjmi~ Hlw‐v it`v}`jh ~ljfd`vi lh~ii+kij} x`}d C`nl Dbem`jh% xd`fd levb kljlhiv }di n~ljm‐v ~ljfd`vi
ebfl}`bjv j ]y~oip ljm }di Yo~l`ji*
Yj`|eb `v bwij`jh `}v }d`~m v}b~i `j ^yvv`l
]di }d`~m Yj`|eb vdbw xlv bwijim `j }di jix }~lmi ij}i~}l`jkij}
fij}~i LKlee F`}p% ebfl}im j }di el~hiv} ljm kbv} lkn`}`byv nyv`+
jivv `jsiv}kij} w~baif} `j Iy~bwi ‖ Kbvfbx F`}p* Yj`|eb fdbvi
}d`v wl~}`fyel~ welfi b~ }v }d`~m v}b~i niflyvi b }v lmslj}lhibyv
ebfl}`bj ljm el~hi }~lf b fyv}bki~v% lv xiee lv }lo`jh `j}b lf+
fbyj} vwlfi ~i|y`~ikij}v ‖ bsi~ <%977 v|yl~i ki}~iv* L} w~ivij}%
}di jix v}b~i `v }di n`hhiv} Yj`|eb `j Kbvfbx*
]vyk Miwl~}kij} V}b~i% Kbvfbx
^bec Vfdjpmi~ ljm Ljjl Fdlwklj
F`jmp F~lxcb~m
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 249/499
>=0ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]bk Cb~m fbkki~f`le yvv`l
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 250/499
>97 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Wd`e`ww Wei`j Celhvd`w% Kbvfbx
Nl~s`odl S`eelhi Fij}i~
@kkbjljq lf|y`~iv }di ~ikl`j`jh >9 ) vdl~i `j
Kbvfbx‐v HbbmQbji klee
@kkbjljq dlv lf|y`~im }di ~ikl`j`jh >9 ) vdl~i j }di Kbvfbx‐vHbbmQbji klee% xd`fd v fy~~ij}ep yjmi~ fbjv}~yf}`bj* ]di wy~fdl+
vi w~`fi xlv jb} m`vfebvim* HbbmQbji fbyj}v lv bji b Kbvfbx‐v
el~hiv} ~i}l`e w~baif}v isi~ ljm `v }di vifbjm el~hiv} `jsiv}kij}
@kkbjljq `j Kbvfbx* ]di ~v} fbjv}~yf}`bj wdlvi x`ee `jsbesi
~ile`vl}`bj b l~byjm 97%777 v|yl~i ki}~iv b ~i}l`e vwlfi l} l fbv}
b l~byjm 49 k`ee`bj iy~bv% x`}d misiebwkij} wb}ij}`le lkbyj}`jh
}b lj lmm`}`bjle <8%777 v|yl~i ki}~iv `j l vifbjm wdlvi*
@kkbjljq lf|y`~im }di `j`}`le 89 ) b }di w~baif} nlfo `j Ayep
>778* ]di ifbjbk`f f~`v`v b >774 ljm >770 ~ivye}im j l }ikwb~l~p
vyvwijv`bj b fbjv}~yf}`bj lf}`s`}`iv* Lv l ~ivye} b j}ijv`si jihb+
}`l}`bjv% @kkbjljq‐v lf|y`v`}`bj b }di ~ikl`j`jh vdl~i x`ee leebx
b~ fbkwei}`bj b }di klee% xd`fd `v vfdimyeim }b bwij `j >7<>*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 251/499
>9<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Wd`e`ww Wei`j Celhvd`w% Kbvfbx
Weljjim Klee HbbmQbji% Kbvfbx
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 252/499
>9> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
L Klee% Kbvfbx
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 253/499
>96ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
99
Qlh~in x`}d vywi~n eyty~p vdbww`jh `j }di
fij}~i*
QLH^IN% xd`fd `v }di flw`}le b F~bl}`l ljm }di fbyj}~p‐v kbv}wbwyebyv f`}p% `v levb F~bl}`l‐v bjep f`}p xdbvi wbwyel}`bj $`jfey+
m`jh vyny~nv itfiimv < k`ee`bj* ]di iv}`kl}im wbwyel}`bj b }d`v
l~il `v wy} l} l~byjm <%< k`ee`bj% b~ <%> k`ee`bj }b <%3 k`ee`bj% ~iv+
wif}`siep*
S`v`}b~v ~bk jil~np IY v}l}iv l~i `jf~ilv`jhep m`vfbsi~`jh }dl}
Qlh~in v l f`}p }dl} bi~v vdbww`jh nl~hl`jv hleb~i* @j lmm`}`bj }b
l h~bx`jh jykni~ b kleev bj Qlh~in‐v ilv}i~j ljm xiv}i~j by}v+
o`~}v vyfd lv O`jh F~bvv% Lsijyi Klee% F`}p Fij}~i Bji% ljm Xiv}
Hl}i% }di fij}~i b Qlh~in `v levb l }i~~`f vdbww`jh miv}`jl}`bj%
wl~}`fyel~ep `}v kl`j vdbww`jh v}~ii} @e`fl x`}d `}v jyki~byv }~lm`+
}`bjle+dljmf~l} v}b~iv }dl} viee dljm+f~l}im vdbiv% dl}v% eil}di~nlhv% lv xiee lv aixieei~p v}b~iv ljm sl~`byv nby}`|yiv*
Wiio # Febwwijny~h vi}v yw vdbw `j Qlh~in
Wiio # Febwwijny~h bwijim `}v vifbjm Qlh~in v}b~i `j >770 l}
Xiv}hl}i Vdbww`jh F`}p klee `j }di Alneljbsif m`v}~`f} `j l vwe`}+
eisie 6%877 v|yl~i ki}~i vwlfi*
Jix F`}p Fij}~i H~byw klee weljjim x`}d Wiio # Febw+
wijny~h lnbl~m
C~ivd ~bk }di vyffivv b `}v klee w~baif}v }b ml}i% `j >7<>% F`}p
Fij}~i H~byw x`ee ni bwij`jh l jix klee jil~ Qlh~in‐v Q`}jalo m`v+
}~`f}% xdi~i Wiio # Febwwijny~h x`ee levb ni bwij`jh l jix by}ei}%
v`jfi% `j }di fbkwljp‐v s`ix% }dip dlsi mbji |y`}i xiee `j Qlh~in}dyv l~*
Vywi~n eyty~p vdbww`jh `j }di fij}~i bc Qlh~in
Jix eyty~p ljm kye}`+n~ljm v}b~i Kbm`ljl dlv bwijim l} }di
ijm b >7<< `j }di F`}p Fij}i~ Bji Qlh~in* ]di jix Kbm`ljl v}b~i
it}ijmv }b kb~i }dlj bji }dbyvljm v|yl~i ki}~iv mieyti ~i}l`e
vwlfi* Clvd`bj ebsi~v x`ee ijabp }di ~`fd sl~`i}p b xbkij—v ljm
kij—v feb}d`jh ljm lffivvb~`iv ~bk }di fbeeif}`bjv b xb~em l+
kbyv n~ljmv vyfd lv Ni}}p Nl~felp% V`ji|yljbji% Kitt% Fb~lqbj%
Lwljlhi% I~`fd Cijm% Cl`~ep% Nyhl}}`% Y*V* Wbeb% K`eiv}bji% N~lf+
f`le`j`% Jls`hl~i% W`i~~i Fl~m`j% V}~ieevbj% ^`ci% ljm kljp b}di~v*
]lh Diyi~ jix l}}~lf}`bj l} Fsai}j` klee
Ebfl}im `j }di si~p dil~} b Qlh~in% bj }di lkbyv Fsai}j` V|yl~i%
Fsai}j` Klee `v }di n~ljm jix vdbww`jh miv}`jl}`bj b~ F~bl}`lj
wibwei ljm }by~`v}v* Fsai}j` V|yl~i `v }di kl`j miv}`jl}`bj b~ lee
}di f`}p‐v ~iv`mij}v% ljm kljp b}di~v ~bk }di vyny~nlj vy~~byj+
m`jhv ljm el~hi ~ih`bjle fij}~iv vyfd lv Ol~ebslf% Vlkbnb~ ljmSl~lźm`j* @} `v jb} yjyvyle b~ ~iv`mij}v b }divi f`}`iv }b yeee
}di`~ xiioijm vdbww`jh jiimv j }di ki}~bwbe`}lj l~il* ]lh Diyi~
fdbvi }d`v s`s`m ijs`~bjkij} }b bwij yw `}v <74}d nby}`|yi% xdi~i
fyv}bki~v x`ee ni wlkwi~im bj => v|yl~i ki}~i ~i}l`e vwlfi*
Qlh~in Wljb~lkl
Lsijyi Klee% Qlh~in
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 254/499
>9= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
D#K bwijim v}b~i `j Qlh~in elv} vw~`jh
D#K bwijim }di ~v} jix v}b~i `j F~bl}`l `j Lw~`e
>7<< l} L~ijl Fij}~i `j Qlh~in x`}d l }b}le ~i}l`e
vwlfi b <%477 v|yl~i ki}~iv* Niv`miv }di fbeeif+
}`bjv b~ xbkij ljm kij% `} `v levb il}y~`jh fbeeif+
}`bjv b~ o`mv*
F`}p Fij}i~ Bji% Qlh~in
Ny~ni~~p Bwij`jh Fij}l~ Olw}be
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 255/499
>99ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
OCF elyjfdiv itwljv`bj `j}b F~bl}`l
Oij}yfop C~`im Fd`foij% xb~em—v kbv} wbwyel~ fd`foij ~iv}ly~lj}
fdl`j% dlv bwijim `}v ~v} ~iv}ly~lj} `j F~bl}`l% ebfl}im l} L~ijl
Fij}i~ `j Qlh~in* OCF x`ee w~bs`mi xb~o bwwb~}yj`}p b~ 67 wibwei
`kkim`l}iep ljm weljjim y~}di~ bwij`jhv x`ee kye}`wep }d`v jyk+
ni~* Isi~p mlp% kb~i }dlj <> k`ee`bj fyv}bki~v l~i vi~sim l} bsi~
<9%777 OCF ~iv}ly~lj}v% `j <70 fbyj}~`iv xb~emx`mi*
Flei`mbv ebbo`jh }b ij}i~ }di F~bl}`lj kl~oi}
L} }di fbkki~f`le ljm ifbjbk`f dil~} b }di F~bl}`lj flw`}le% }di
fij}~le lsijyi @e`fl% @}le`lj nlh ljm lffivvb~`iv n~ljm Flei`mbv
bwijim yw l jix v}b~i l} }di ijm b >7<<* ]di l~~`sle }b F~bl}`l
`v myi }b l wl~}ji~vd`w x`}d lj `kwb~}lj} ebfle nyv`jivvklj* ]di
n~ljm‐v itwljv`bj weljv l~i vl`m }b ni si~p lkn`}`byv ljm kb~i
bwij`jhv l~i weljjim b~ b}di~ klab~ f`}`iv vyfd lv ^`iol% Qlml~%
Vwe`} ljm Myn~bsj`o*
@oil `jsiv}v < n`ee`bj iy~b
@oil bwijim }di ~v} v}b~i `j F~bl}`l `j >7<< l} ^yhs`fl% lww~bt*
>7 o`ebki}~iv ~bk }di flw`}le Qlh~in x`}d ~i}l`e vwlfi b >3%777
v|yl~i ki}~iv* @oil `j}ijmv }b bwij ljb}di~ v}b~i `j Vwe`} lv xieelv `j Vebsij`l ljm Vi~n`l x`}d }b}le `jsiv}kij} l~byjm < n`ee`bj
iy~b*
Fij}l~ Olw}be Vdbww`jh Fij}i~% Qlh~in
D#K Bwij`jh L~ijl Fij}l~% Qlh~in
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 256/499
>93 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
NIEH^LMI `v }di flw`}le b Vi~n`l* ]di vy~lfi l~il b }di f`}pfij}~i `v 63 v|yl~i o`ebki}~iv% ljm }dl} b }di vy~~byjm`jh vyn+
y~nv >%477 v|yl~i o`ebki}~iv ‖ le}dbyhd wb~}`bjv b vbki vyny~nv
l~i bf`leep ebfl}im `j }di f`}p fij}~i* ]bhi}di~% }divi ij}`}`iv
b~k Bo~yh Nieh~lmi% xdbvi wbwyel}`bj `v <%8 k`ee`bj ljm x`}d <%>
k`ee`bj `jdln`}lj}v% Nieh~lmi `v Vi~n`l‐v kbv} wbwyebyv f`}p% lv
xiee lv }di fij}~i b }di fbyj}~p‐v wbe`}`fle% fye}y~le ljm ifbjbk`f
lf}`s`}`iv*
Nieh~lmi `v levb Vi~n`l‐v kbv} wbwyel~ }by~`v} f`}p% }dljov }b `}v
ebfl}`bj% `}v klhj`fij} ny`em`jhv% `}v d`v}b~`f kbjykij}v% `}v it+
}ijv`si fye}y~le bi~`jhv% `}v vdbww`jh v}~ii}v% ljm `}v itfieeij}
j`hd}e`i* ]di f`}p dlv l el~hi jykni~ b db}iev ljm dbv}iev*
93
Nieh~lmi jix x`}d L~klj`% Ny~ni~~p
ljm Cep Ebjmbj*
]i~lq`ai `v Nieh~lmi‐v miv`hjl}im fij}i~
]i~lq`ai `v }di fij}~le v|yl~i ljm lj y~nlj ji`hdnby~dbbm b Nie+
h~lmi% }di flw`}le b Vi~n`l* @} `v ebfl}im `j }di Nieh~lmi kyj`f`wl+
e`}p b V}l~` H~lm*
Mivw`}i }di lf} }dl} kljp Nieh~lmi~v fbjv`mi~ }di ^iwyne`f
V|yl~i b~ Oleikihmlj }b ni }di f`}p—v fij}i~w`ifi l~ilv% ]i~lq`ai
`v Nieh~lmi—v miv`hjl}im fij}i~* ]i~lq`ai }vie v levb l vdb~} v}~ii}%
fbjjif}im np }di O`jh K`elj V}~ii}% }di kl`j v}~ii} j Nieh~lmi% }b
}di Vels`al v|yl~i% np }di J`obel WlŬ`Ĉ V|yl~i }b }di O`jh Leitlj+
mi~ Nbyeisl~m% }di ebjhiv} v}~ii} `j Nieh~lmi% np W~`q~ijvol v}~ii}
}b }di ji`hdnby~dbbm b Qieij` Sijlf ljm y~}di~ }b Jbs` Nibh~lm%
ljm np }di Obel~ċ
isl v}~ii} }b }di V|yl~i b }di ^iwyne`f*
Nieh~lmi
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 257/499
>98ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Lwl~} ~bk }di f`}p‐v it`v}`jh vdbww`jh kleev $Yvfi% Ki~f}b~% ljm
Mie}l F`}p }di~i `v levb Mie}l Welji} bj Ly}bobkkljml% xd`fd `v
fy~~ij}ep yjmi~ fbjv}~yf}`bj ljm bj fbkwei}`bj x`ee ni }di f`}p‐v
el~hiv} klee* ]divi kleev l~i ojbxj b~ }di`~ n~blm ljm bsi~xdie+
k`jhep `j}i~jl}`bjle vieif}`bj b w~bmyf}v% lv `v Ojiq K`dl`ebsl% l
vdbww`jh v}~ii} `j }di V}l~` Nibh~lm m`v}~`f}*
Mie}l F`}p Nieh~lmi fbjv}~yf}`bj nihlj `j Kl~fd >773
]di vdbww`jh klee `v kljlhim np Mie}l F`}p% bxjim np Mie}l Dbe+m`jh% l Vi~n`lj fbjhebki~l}i* Miv`hjim np @v~lie` l~fd`}if}v KPV%
}di w~baif} fbv}v 8= k`ee`bj iy~b* Mie}l F`}p bwijim }v mbb~v }b wy+
ne`f bj <v} Jbsikni~% >778 ljm `v ebfl}im `j Jix Nieh~lmi—v Nebo
38*
X`}d cbb~ l~il b 48%777 v|yl~i ki}~iv% } v }di ~v} vdbww`jh klee
x`}d l v`qi e`oi }d`v j Vi~n`l* @}v }b}le h~bvv eilvlnei l~il `v 67%777
v|yl~i ki}~iv* Vbki b }di v}b~iv `j }di klee `jfeymi1 J`oi% Ql~l%
Kitt% Fles`j Oei`j% M`ivie% Iji~h`i% Kl~ov # Vwijfi~% Lm`mlv% K`vv
V`t}p% ^iinbo% Eb~`v Lqql~b% ]bkkp D`ehi~% Kljhb% Ivw~`}% Bpvdb%
Ni~vdol% Viwdb~l% E—Bff`}lji% Wyee ljm Nil~% ]bk ]l`eb~% Klvv`kb
My}}`% V}~lm`sl~`yv% ]leep Xi`ae% Hibt% Bfi Vdbiv ljm b}di~v*
]di klee levb `jfeymiv <9 ~iv}ly~lj}v lv xiee lv 6 ~iv}ly~lj}
fdl`jv1 Oij}yfop C~`im Fd`foij% KfMbjlem‐v ljm Fbv}l Fbii*
Mie}l F`}p flj vi~si >77%777 wibwei x`}d`j l <7 k`jy}i xleo% ljm
377%777 x`}d`j l <7 k`jy}i m~`si*
Le}dbyhd `} `v }di ~v} }~yi vdbww`jh klee `j Vi~n`l% Mie}l F`}p x`ee
w~bnlnep dlsi eb}v b fbkwi}`}`bj `j }di jil~ y}y~i* YŬĈi Fij}~i
lv wl~} b YŬĈi ]bxi~ `v el~hi~ }dlj Mie}l F`}p? `} bwijim l} }di ijm
b Kl~fd >774*
Ny~ni~~p `j Nieh~lmi v`jfi vw~`jh >7<7
Ny~ni~~p dlv bwijim `}v ~v} v}b~i `j Nieh~lmi `j vw~`jh >7<7* ]div}b~i% ebfl}im l} ]i~lq`ai dlv l cbb~ l~il b >07 v|yl~i ki}~iv* ]di
v}b~i xlv miv`hjim lffb~m`jh }b }di jix Ny~ni~~p fbjfiw}* ]di
miv`hj fbjfiw} il}y~iv }di yvi b N~`} }dikiv ljm kl}i~`lev `j
fbj}ikwb~l~p lwwe`fl}`bjv*
L~klj` bwijv l >87 v|yl~i ki}~i v}b~i
H`b~h`b L~klj` dlv bf`leep bwijim }di`~ ~v} Ikwb~`b L~klj`
v}b~i `j Vi~n`l `j Bf}bni~ >7<7% fbsi~`jh bsi~ >87 v|yl~i ki}~iv*
@}v j}i~`b~ miv`hj v l xb~o b H`b~h`b L~klj` ljm d`v xb~em+~ijbx+
jim }ilk b l~fd`}if}v*
Cep Ebjmbj bwijv lj bcfi `j Nieh~lmi
Cep Ebjmbj bwijim l jix v}b~i jil~ }di ]i~lq`ai Flkwi~ `j Nie+
h~lmi `j Jbsikni~ >7<<* ]di Ijhe`vd n~ljm% byjmim `j Ebjmbj `j
<00=% v}~`siv jbx b~ lj ilv}i~j Iy~bwilj itwljv`bj x`}d `}v vdb+
iv ljm lffivvb`~iv*
Mie}l Welji}% Nieh~lmi
Mie}l F`}p% Nieh~lmi
Ny~ni~~p ]i~lq`ai% Nieh~lmi
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 258/499
>94 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
K`k`klvb1 }di jix v}l~ `j }di ~klkij} bc }di Fdbbk`fd
miv`hj m`v}~`f}
K`k`klvb bwijim bj ><v} Mifikni~% >7<< l} ąyk`Ĉisb vbolċi
l jix v}b~i `j Nieh~lmi* ]di vdbw `v ebfl}im `j Fdbbk`fd Miv`hj
m`v}~`f} }dl} n~`jhv }bhi}di~ lee Nieh~lmi miv`hji~v*
Hlw bwijv >77}d c~ljfd`vi v}b~i
Hlw bwijim j Vi~n`l j Viw}ikni~ >7<< l} Ojiq K`dl`ebsl V}~ii}*
]di`~ ~ljfd`vi wl~}ji~ `v }di H~iio Kl~`jbwbyebv H~byw% xd`fd `v
levb ~ivwbjv`nei b~ }di ~ljfd`vi v}b~iv `j H~iifi% Nyehl~`l% F~b+
l}`l% ^bklj`l ljm Fpw~yv* ]d`v `v }di fbkwljp‐v >77}d ~ljfd`vi
Hlw v}b~i* ]di v}b~i x`ee vdbx w~bmyf}v ~bk }di`~ Hlw% HlwO`mv
ljm nlnpHlw fbeeif}`bjv*
LKF bwijv `j Nieh~lmi? Vi~n`lj clvd`bj n~ljmv yw ljm
fbk`jh
L~bm`}i Kbmi Fbeeif}`bj $LKF% l xiee+ojbxj Vi~n`lj lvd`bj
n~ljm xd`fd f~il}iv si~p vbwd`v}`fl}im fbeeif}`bjv% dlv bwijim `j
Kl~fd >7<< `j Nieh~lmi* Fe`ij}v x`ee ni lnei }b vdbw bj lww~bt* 63
v|yl~i ki}~i ~i}l`e l~il x`}d l v}pe`vd `j}i~`b~ miv`hj*
K~* N~`fbelhi M@P fdl`j itwljm`jh
]di `j}i~jl}`bjle itwljv`bj b xiee+ojbxj ~i}l`e fdl`j K~* N~`fb+
elhi% fbj}`jyiv x`}d }di bwij`jh b }di`~ ~v} v}b~i `j Nieh~lmi%
xd`fd `v }di }d`~m v}b~i `j Vi~n`l*
]di fbkwljp% x`}d >%< n`ee`bj iy~b }y~jbsi~ ljm <%3 k`ee`bj v|yl~iki}~iv b ~i}l`e vwlfi% v lkbjh }di xb~em‐v by~ el~hiv} dpwi~kl~+
oi} fdl`jv xd`fd bwi~l}iv }d~byhd }di ji}xb~o b 39> v}b~iv bj
= fbj}`jij}v* ]di eilvi `j Vi~n`l `v 6 777 v|yl~i ki}~iv b ~i}l`e
vwlfi l} Vdbww`jh Fij}i~ Wlv`jb n~mb*
Cy~ ~i}l`ei~ yjlccif}im np ifbjbk`f f~`v`v
@j Mifikni~ >7<<% Lslj}` Cy~v ljjbyjfim weljv }b ~iebfl}i }b l
jix ljm vykw}ybyv v}b~i bj Vlsl Fij}l~% l kbsi }di ~i}l`ei~ vl`m
xlv jifivvl~p }b `jf~ilvi }di v}b~i‐v v`qi vb lv }b w~bs`mi fyv}b+
ki~v x`}d l eyty~`byv vdbww`jh itwi~`ijfi*
Ny~ni~~p dlv bwijim l v}b~i `j Olw}be vdbww`jh fij}~i
N~`}`vd eyty~p n~ljm Ny~ni~~p bwijim `}v ~v} kbjb+n~ljm v}b~i `j
Vi~n`l `j }di flw`}le b Nieh~lmi l} }di ijm b Jbsikni~ >7<<* Le+
~ilmp w~ivij} `j Nieh~lmi b~ lekbv} bji pil~ x`}d l vdbw `j vdbw
x`}d`j l eyty~p kye}`+n~ljm v}b~i% Ny~ni~~p bwijim l kbjb+n~ljm
~ljfd`vim v}b~i j l d`hdv}~ii} ebfl}`bj b bsi~ 677 v|yl~i ki}~iv
mbxj}bxj Nieh~lmi `j Kl~fd >7<7*
Ikwb~`b L~klj`% Nieh~lmi
Cep Ebjmbj ]i~lq`ai% Nieh~lmi
Cep Ebjmbj ]i~lq`ai% Nieh~lmi
K`k`k`lvb ąyk`Ĉisb vbolċi% Nieh~lmi
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 259/499
>90ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 260/499
>37 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 261/499
>3<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 262/499
>3> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Eyty~p Iy~bwilj dbe`mlp ~ivb~}v*
V}* Kb~`}q $ieisl}`bj <%477 ki}~iv) `v bji b }di kbv} ~ijbxjim
lew`ji vwl ljm x`j}i~ vwb~}v ebfl}`bjv% ljm mivw`}i `}v pil~+~byjm
wbwyel}`bj b bjep l~byjm 9%777 dlv }di l}kbvwdi~i b l fbvkb+
wbe`}lj lew`ji f`}p* ]di felvv`f ai}+vi} dlyj}v di~i `jfeymi eyty~p
db}iev vyfd lv Nl~m‐v Wlelfi Db}ie% Oyek Db}ie% Vys~i}}l Dbyvi%Fl~e}bj Db}ie ljm Oikw`jvo`*
J`abei jix `j V}* Kb~`}q
@j Mifikni~ >7<<% J`abei bwijim }di jix nby}`|yi j V}* Kb~`}q v`+
}yl}im j S`l Vi~elv lkbjh }di kbv} eyty~`byv vdbwv* Lj 47 v|yl~i
ki}~i vwlfi xlv ny`e} `j }di fdlei}+v}pei x`}d w~isleijfi b xl~k
ljm fbvp fbeby~v*
S`l Vi~elv ‖ l kyv} cb~ ai}+vi}}i~v
Nl}~y}}‐v Wlelfi Db}ie v l klhji} b~ lee }dbvi xdb xlj} }b vii ljm
ni viij* L} d`v nidiv}% }di i~v}xd`ei Ni~j`i‐v FIB xlv }b bwi~l}i
}di b~ki~ bxi~ vdbw Eiv Ceiy~v Oi~jij yjmi~ }di jlki N~yjieeb
Fyf`jiee` Nby}`|yi* Dbxisi~% }d`v welj xlv mi~l`eim np }di nljo+
~yw}fp b }di @}le`lj bxji~ Kl~`ieel Ny~lj`* ]d`v eim }b lj `j}ijv`si
vil~fd b~ l vy`}lnei ~iwelfikij} }ijlj} b~ }di 07 v|yl~i ki}~i
vdbinbt vwlfi% xd`fd `v vljmx`fdim ni}xiij A`e Vljmi~ ljm }di
ebji ^bni~}b Flslee` nby}`|yi? }di vwlfi xlv ye}`kl}iep eilvim }b
V}* Kb~`}q
Nlm~y}}‐v Wlelfi Db}ie s`l Vi~elv% V}* Kb~`}q
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 263/499
>36ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
}di N~`}`vd d`hd+ijm vdbi ~i}l`ei~ A`kkp Fdbb% xdbvi v}b~i bwij+
im `j }di lee b >7<<*
O`}}p+fb~ji~ lf~bvv }di v}~ii} + ]~ym`i Hó}q fbjsi~}im bji b di~
]~b`v Wbkkiv nby}`|yiv `j}b l ]bk Cb~m v}b~i*
@j }di Ky~iqqlj fbkweit% }di mbxj+alfoi} ~i}l`ei~ Kbjfei~ bwi~l+
}im }di c~v} @jmyv}~`iv H~byw v}b~i% xdbvi eilvi `} fimim `j Lw~`e
>7<< }b }di @}le`lj flvdki~i nyv`jivv yj`} b N~yjieeb Fyf`jiee`*
]di iwbjpkbyv byjmi~ ‖ xdb bwi~l}iv d`v Wi~yh`l nlvim fbk+
wljp `j l vyw~ikiep vyv}l`jlnei ljm ijs`~bjkij}leep ~`ijmep l+
vd`bj ‖ bwijim d`v vifbjm nby}`|yi `j Hijisl*
Ni~j`i‐v dls`jh }d~bxj `j }di }bxie% Kbjfei~% xd`fd xlv byjmim `j
Kbjiv}`i~ mi Fei~kbj} $jil~ H~ijbnei) `j <09>% }bbo bsi~ Ni~j`i‐v
vwlfi $e`oix`vi ebfl}im bj S`l Kl`v}~l) `j itfdljhi b~ l }`mp oip+
kbjip vyk*
Ebfl}im `j Ni~j flj}bj‐v Bni~eljm ~ih`bj l} <%797 ki}~iv lnbsi
vil eisie% HV]LLM dlv l wbwyel}`bj b 8%777 ljm `v wl~} b }di ky+
j`f`wle`}p b Vlljij* ]di }bxj fij}~i dlv niij b e`k`}v }b kb}b~
sid`feiv v`jfi <004* ]di W~bkijlmi% xd`fd xlv ny`e} lv wl~} b }di
}bxj+fij}~i npwlvv ~blm fbjv}~yf}`bj w~baif}% il}y~iv jyki~byv
itfeyv`si vdbwv% ~iv}ly~lj}v ljm db}iev* Lee b Hv}llm‐v ny`em`jhv
m`vwelp fdlei} l~fd`}if}y~i% xd`fd eijmv }di }bxj l vwif`le l`~%
ljm kljp eyk`jl~`iv vwijm }di`~ slfl}`bjv `j Hv}llm*
Vdbwv j }di Fbkweit Nlm~y}}v% V}* Kb~`}q
A`kkp Fdbb s`l Vi~elv% V}* Kb~`}q
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 264/499
>3= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
N~ihyi} bwijim `j Hv}llm
L}i~ Hijisl ljm Qy~`fd% N~ihyi} `v jbx vi}}`jh yw `j Hv}llm* ]d`vjix Vx`vv nby}`|yi }dl} bwijim `j Lyhyv} >7<< `v vw~ilm bsi~
}xb bb~v ljm fbsi~v l }b}le vy~lfi l~il b <87 v|yl~i ki}~iv bj
Nldjdbcv}~lvvi* ]di b~ki~ }ijlj} xlv Eb~ijq Nlfd*
Dyneb} }bbo bsi~ Aixieei~ Xini~
L}i~ bwij`jh l~byjm by~}p nby}`|yiv `j ayv} by~ pil~v% Dyneb} `v
fbj}`jy`jh `}v lj}lv}`f itwljv`bj `j}b }di xb~em—v kbv} w~iv}`h`+
byv ebfl}`bjv np bwij`jh l nby}`|yi `j Hv}llm bj W~bkijlmi* @}
x`ee bwij `}v mbb~v x`}d `}v Hijislj wl~}ji~ ljm ebjh+}`ki ~`ijm
Nijb`} mi Hb~vo` j k`m+Mifikni~% j l w~`ki ebfl}`bj j }di k`mm+
ei b }di kl`j wimiv}~`lj ~by}i }d~byhd }di s`eelhi*
]d`v jix nby}`|yi x`ee w~bs`mi Dyneb} x`}d l mim`fl+
}im% ieihlj} vi}}`jh }b xiefbki `}v fe`ij}v% fbkn`j`jh
v}l}i+b+}di+l~} }ifdjbebh`iv `j l kbyj}l`j ebfl}`bj*
Vwljj`jh bsi~ 67 v|yl~i ki}~iv% }di nby}`|yi il+
}y~iv l klhj`cfij} }~lm`}`bjle Ni~jivi fi`e`jh ny`e}
np ebfle l~}`vljv% fbkn`jim x`}d l nelfo h~lj`}i v}bji
bb~% eil}di~% xbbm ljm helvv*
Clni~hà x`}d wbw+yw `j }di Wlelfi
Clni~hà x`ee ni viee`jh `}v lkbyv he`}}i~`jh ihhv ~bk
`}v wbw+yw nby}`|yi x`}d`j }di Wlelfi Db}ie* L jix
fbeeif}`bj x`ee ni yw b~ h~lnv ‖ m`lkbjm+ijf~yv}im
miv`hjv ~bk Clni~hà‐v Eiv Clnyeiyviv Fbeeif}`bjv*
Ebbo bwijv l v}b~i l} H~ljm Db}ie Wl~o Hv}llm
]di C~ijfd lvd`bj ~i}l`ei~ Ebbo bwijim l jix nby+
}`|yi `j Mifikni~ >7<< l} H~ljm Db}ie Wl~o Hv}llm*
C`~v} jix eyty~p db}ie `j Hv}llm cb~ <77 pil~v
Vel}im }b bwij j Mifikni~ >7<>% }diLew`jl Hv}llm `v }di
c~v} csi+v}l~ db}ie }b ni ~ile`vim `j Hv}llm `j <77 pil~v*
Bjep l csi k`jy}i xleo ~bk }di fij}~i b }bxj% }di db+
}ie `v ebfl}im bj l ~`vi `j Hv}llm‐v itfeyv`si Bni~nb~}
m`v}~`f} ljm dlv l wljb~lk`f s`ix b Vlljijeljm ljm
}di n~il}d}lo`jh Ni~j Lewv*
]di Lew`jl Hv}llm bi~v 98 ~bbkv ljm vy`}iv% << lwl~}+
kij}v% l fdlei} x`}d }d~ii lwl~}kij}v% ljm }xb lmm`}`b+
jle fdlei}v* ]di fdlei}v ljm kbv} b }di lwl~}kij}v l~i
le~ilmp vbem* Ny`e} l} l fbv} b l~byjm FDC 677 k`ee`bj%
}di Lew`jl Hv}llm% `}v >7%777 v|yl~i ki}~i h~byjmv% ljm
}di db}ie‐v kp~`lm lkij`}`iv x`ee h~il}ep ijdljfi }di
lwwile b Hv}llm ljm }di vy~~byjm`jh l~il* ]di db}iex`ee ni bwij lww~bt`kl}iep >=7 mlpv l pil~*
]di db}ie‐v bxji~v Kl~fie Nlfd ljm Ailj+Felymi K`k+
~lj dlsi f~il}im l dlsij }dl} ywml}iv }di lew`ji v}pei
ljm }dl} levb il}y~iv }di felvv`f l~fd`}if}y~i b }di
lew`ji ~ih`bj% lv mb }di kl}i~`lev yvim `j }di db}ie* Lee
b }d`v lmmv yw }b lj ieihlj}ep yjmi~v}l}im kbmi~j l+
f`e`}p*
Dyneb} W~bkijlmi% Hv}llm
Wlelfi Db}ie% Hv}llm
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 265/499
>39ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Kbjfei~ Cb~}i mi` Kl~k`
CB^]I MI@ KL^K@ `v l vil }bxj ljm fbkkyji `j }di w~bs`jfi b
Eyffl% `j jb~}di~j ]yvfljp* ]di wbwyel}`bj b }di }bxj% lkbyj+
}`jh }b vbki 8%877% jil~ep }~`weiv my~`jh }di vykki~% niflyvi b
}di dyjm~imv b }by~`v}v xdb kl`jep fbki ~bk Ceb~ijfi% K`elj%
Hi~kljp% ljm ^yvv`l* ]by~`vk `v }di w~`jf`wle lf}`s`}p b Cb~}i mi`
Kl~k`—v f`}`qijv* @j @}le`lj Cb~}i mi` Kl~k` kiljv ‚Cb~} b }di
kl~neiv―*
Kbjfei~ kbsim }b l n`hhi~ v}b~i
Kbjfei~ bwijim l jix v}b~i `j Cb~}i mi` Kl~k` `j Ayep >7<<* ]di
]yvflj v}b~i dlv l vy~lfi l~il b <<7 v|yl~i ki}~iv ljm `v ebfl+
}im `j W`lqql Hl~`nlem`* ]xb el~hi m`vwelp x`jmbxv `j}~bmyfi }di
Kbjfei~ xb~em% ikwdlv`vim np }di C~ijfd xbbmxb~o ijh~lsim
x`}d b~le wl}}i~jv j ~ie`i* @jv`mi% }di l}kbvwdi~i m~lxv jvw`~l+
}`bj ~bk }di eb}p di`hd}v b }di Lewv ljm `v ij~`fdim x`}d kl~nei
bb~`jh ljm }di vkboi+}`j}im ki}le mi}l`e`jh b }di m`vwelpv*
Wd`e`ww Wei`j l~~`siv `j Cb~i mi` Kl~k`
]di v}b~i lfiv }di fij}~le s`l Jbsikn~i `j l xiee+ojbxj ebfl}`bj
ljm ~ifi`siv }di fyv}bki~v `j lj ye}~l+fbj}ikwb~l~p ljm eyty~`+
byv m`kijv`bj b 97 v|yl~i ki}~iv* Eyk`jbyv% ~ieltim% `j wi~if}
nleljfi x`}d }di itfeyv`si dl~kbjp }dl} Cb~}i mi` Kl~k` ijabpv*
]di Cb~}i mi` Kl~k` v}b~i w~ivij}v b~`h`jle`}p ljm mi}l`e ~`fdjivv*
W~lml bwijim jix kijvxil~ v}b~i
L} }di nih`jj`jh b Ayep >7<<% W~lml bwijim l jix kijvxil~ v}b~i
`j Cb~}i mi` Kl~k`* ]di fbj}ikwb~l~p vwlfi m`vwelpv l klvfye`ji
v}pei `j l ~ieltim ljm ieihlj} ijs`~bjkij}* Miv`hjim np l~fd`}if}
^bni~}b Nlf`bffd`% }di v}b~i fbsi~v lj l~il b lekbv} <%777 v|yl~i
ki}~iv ljm bffyw`iv }di ij}`~i h~byjm bb~ b l ny`em`jh lf`jh
bj}b }di W`lqql Hl~`nlem` ljm s`l Kbj}ly}`‐v ljhei% xdbvi lflmi
dlv niij fbkwei}iep ~iv}b~im*
Ivflml }d~bxv lj ieihlj} hlel bwij`jh
L hlel fbfo}l`e ~ifiw}`bj xlv diem `j Lw~`e >7<< }b fiein~l}i }di
bwij`jh b Ivflml‐v jix lhvd`w v}b~i `j Cb~}i Mi` Kl~k`% xd`fd
`v ebfl}im ~`hd} bj ieihlj} W`lqqi}}l mi` Kl~k` ljm `v bji b }di
el~hiv} lhvd`w v}b~iv xdi~i Ivflml dlv ~beeim by} `}v jix v}b~i
fbjfiw}* Lkbjh }dbvi `j l}}ijmljfi l} }di isij} xi~i Ivflml
FIB N~yjb Víeqi~ ljm Ivflml @}le`l FIB Leni~}b F~`v}bbe`* Kb~i
}dlj 677 eyk`jl~`iv ~bk }di xb~em b jbn`e`}p ljm lvd`bj xi~i
levb `j l}}ijmljfi*
V`v}i—v itwljmv }b Cb~}i mi` Kl~k`
@j Lw~`e >7<< V`v}i‐v bwijim `}v by~}d kbjb+n~ljm v}b~i `j }di di+
l~} b Cb~}i mi` Kl~k`* X`}d `}v v}pe`vd ebfl}`bj bj S`l Kbj}ly}`%V`v}i‐v bwijim `j bji b }di kbv} ~ijbxjim vdbww`jh v}~ii}v `j
Cb~}i mi` Kl~k`* L}i~ K`eljb% Nbebhjl ljm Nbeqljb% }di Si~v`e`lj
v}b~i x`ee m`vwelp% bj `}v 47 v|yl~i ki}~iv% }di feb}d`jh% }di lf+
fivvb~`iv ljm }di kbbm }dl} `jvw`~i }di ij}`~i w~bmyf}`bj b }di
n~ljm*
]di jix v}b~i `j Cb~}i mi` Kl~k` l`}dyeep ~ifbyj}v }di sleyiv b
V`v}i‐v% l n~ljm mim`fl}im }b l mpjlk`f ljm kbmi~j xbklj xdb
m~ivviv di~ wi~vbjle`}p x`}d l wi~if} k`t b ~icjikij} ljm si~+
vl}`e`}p ljm x`}d lj lee Klmi `j @}lep |yle`}p*
Ivflml W`lqqi}}l mi` Kl~k`
W~lml Cb~}i mi` Kl~k`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 266/499
>33 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
FLW^@ `v lj `veljm `j }di ]p~~dij`lj Vil b }di Vb~~ij}`ji Wij+
`jvyel% bj }di vby}d v`mi b }di Hye b Jlweiv* ]di kl`j }bxj bj
}di `veljm vdl~iv }di jlki* @} dlv niij l ~ivb~} v`jfi }di }`ki b
}di ^bklj ^iwyne`f* Cil}y~iv b }di `veljm l~i }di Kl~`jl W`ffbel
$}di e`}}ei dl~nby~) ljm }di Niesimi~i b ]~lhl~l $l d`hd wljb~lk`f
w~bkijlmi e`jim x`}d s`eelv)*
I~iv miny}v bj s`l Flki~ieei
]di `jsij}`si ljm by}~à vx`kxil~ ljm e`jhi~`i ~i}l`ei~ I~iv `v fbj+}`jy`jh x`}d `}v itwljv`bj w~bh~lkki% }di el}iv} k`eiv}bji dlv
niij }di bwij`jh b }di fbkwljp‐v c~v} nby}`|yi bj Flw~` bj >
Klp >7<< `j l 67 v|yl~i ki}~i vwlfi bj itfeyv`si s`l Flki~ieei*
Yje`oi I~iv‐v b}di~ v}b~iv% }d`v nby}`|yi x`ee bjep fl~~p vx`kxil~*
K`y K`y fbj}`jyiv itwljv`bj
Lw~`e >7<< vlx }di bwij`jh b l jix kbjb+n~ljm nby}`|yi `j Fl+
w~`* ]di nby}`|yi% miv`hjim np l~fd`}if} ^bni~}b Nlf`bffd`% dlv
lj ij}~ljfi ljm }d~ii m`vwelp x`jmbxv bj s`l S`}}b~`b Ikljyi+
ei bj }di fb~ji~ bsi~ebbo`jh }di w`lqql b Db}ie \y`v`vljl% `j }di
`veljm‐v w~`kl~p vdbww`jh miv}`jl}`bj* ]di vwlfi vwljv l }b}le
vy~lfi l~il b 97 v|yl~i ki}~iv% ljm dbyviv }di fbeeif}`bjv b
~ilmp+}b+xil~% bb}xil~ ljm lffivvb~`iv b~ xbkij `j l n~`hd}
ljm xiefbk`jh l}kbvwdi~i*
Vlj}bj` miny} `j Flw~`
L ix xiiov l}i~ bwij`jh b jix v}b~i `j Ni`a`jh% Vlj}bj` flki
nlfo }b @}lep ljm bwijim }di`~ nby}`|yi `j Flw~` `j Lw~`e >7<<* ]di
v}b~i `v ebfl}im `j s`l mieei Nb}}ihdi x`}d y~j`vd`jhv b }di Vlj+
}bj` v}b~iv% fdl~lf}i~`vim np }di vbe`m`}p ljm ~icjikij} b kl}i+
~`lev ljm cj`vdiv bwwbvim }b }di kbmi~j`}p b }di vil}`jh% ilfd
il}y~`jh lj `Wlm np kiljv b xd`fd bji klp itweb~i }di Vlj}bj`
xb~em*
Flvimi` jix `j s`l Fiki~ieei
Flvimi` ayv} bwijim l jix nby}`|yi `j s`l Flki~ieei `j Lw~`e >7<7*
Lkbjh b}di~ vdbwv% }di ebsiep nby}`|yi kl`j}l`jv }di }pw`fle iei+
hljfi b }di n~ljm le}dbyhd neijm`jh `j x`}d }di v`jhyel~`}p b }di
Jilwbe`}lj `veljm* Cb~ }di c~v} }`ki lwl~} ~bk lj y~nlj fij}~i%}di v}b~i wi~if}ep kl}fdiv x`}d }di vyj+o`vvim l}kbvwdi~i b
Flw~`*
FB^]@JL —LKWIQQB v l }bxj ljm fbkkyji j }di vby}di~j $Mbeb+
k`}`f) Lewv ebfl}im `j Siji}b% l ~ih`bj `j Jb~}di~j @}lep* Ebfl}im `j
}di dil~} b }di Mbebk`}iv `j lj lew`ji sleeip% `} `v l wbwyel~ x`j}i~
vwb~} ~ivb~} ojbxj b~ `}v vo`+~ljhiv% vfiji~p% lffbkkbml}`bjv%
vdbwv ljm lw~äv+vo` vfiji* @} `v levb ojbxj b~ `}v ai} vi} ljm Iy+
~bwilj l~`v}bf~lfp f~bxm*
]di }bxj dlv niij }di ebfl}`bj b ijmeivv cekv% jfeym`jh Cb~ Pby~
Ipiv Bjep% }di Alkiv nbjm cek v}l~~`jh bhi~ Kbb~i }dl} xlv vdb}
}d`~}p pil~v lhb* @} `v bji b }di fd`fiv} welfiv `j }di xdbei b }di
@}le`lj wij`jvyel* Vbki b @}lep‐v kbv} lkbyv lk`e`iv l~i s`v`}b~v
‖ wibwei vyfd lv }di Nl~`eelv ljm }di Kl~qb}}bv* Vdbww`jh `v bji
b }di kbv} wbwyel~ ―vwb~}v‛1 j x`j}i~% pby flj fbkn`ji } x`}d }di
w`v}i ljm b}di~ lf}`s`}`iv% `j vykki~ x`}d l v}~bee `j }di Mbebk`}iv
b~ l mlp b }b}le ~ieltl}`bj*
Bji b }di kbv} lkbyv nby}`|yiv `v yjmbyn}imep Ei Jb`~* ]d v v l
I~iv Flw~`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 267/499
>38ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
vwlfi mim`fl}im }b lvd`bj fbeeif}`bjv ljm n~`jhv }bhi}di~ vbki
b }di niv} ojbxj n~ljmv x`}d f~il}`bjv np pbyjh f~il}`si }leij}v*
]di x`jmbxv l~i levb ieihlj} ‖ }dip ~iif} }di k`t ljm kl}fd
i}dbv pby cjm `jv`mi }di vdbw* M`b~ dljmnlhv b~ l ~im Lqqim`ji
Lel`l m~ivv }dl} hbiv wi~if}ep x`}d l wl`~ b Fd~`v}`lj Ebynby}`j
vljmlev*
Ljb}di~ nby}`|yi pby kyv} s`v`} `v C~ljq O~lei~* ]di~i `v l Cijm`
Wiiolnbb nlh `j f~bfbm`ei neyi% wi~if} ` pby flj‐} nil~ }b ni x`+}dby} pby~ nlh isij bj dbe`mlp* ]di x`jmbxv b }di N~yjieeb Fyf`+
jiee` nby}`|yi dlsi n~il}d}lo`jh s`ixv b }di kbyj}l`j }bwv% ljm
xdi}di~ `}‐v x`j}i~ b~ jb}% }dip vdbx b fd`f f~il}`bjv ieihlj}ep
~i`j}i~w~i}`jh kbyj}l`j+xil~ felvv`fv*
FBY^KIPIY^ `v ebfl}im <7 o`ebki}~iv vby}dilv} b Kbj} Neljf
ljm hlsi Kbj} Neljf mi Fby~klpiy~ `}v jlki* Lbv}l Sleeip l~`viv
ayv} nipbjm Kbj} Neljf mi Fby~klpiy~% niebx }di klvv si lfi b
Kbj} Neljf% l} xdbvi bb} }di c~v} }xb v`mi sleeipv b Lbv}l Sleeip
l~`vi*
Kl~`jl H~ljmi% Flw~`
Wimiv}~`lj L~il% Fb~}`jl m—Lkwiqqb
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 268/499
>34 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Bx`jh }b `}v ebfl}`bj% Fby~kipiy~ `v ~ii~~im }b lv }di vif~i} fl+
w`}le f`}p b Lew`j`v}v% ljm fbyj}v lv bji b }di bemiv} ljm kbv}
~ijbxjim Lew`ji }by~`v} miv}`jl}`bjv* ]di ij}~ljfi }b }di Kbj}
Neljf }yjjie e`iv ayv} nipbjm Fby~klpiy~*
V}~bee`jh lebjh S`l ^bkl `j }di }bxj fij}~i% `} v}~`oiv pby `kkim`+
l}iep dbx }d`v welfi v l lvf`jl}`jh k`t b }~lm`}`bj ljm kbmi~j`}p*
Pby hb ~bk }di vbwd`v}`fl}`bj ljm itfeyv`s`}p b Hy`fdl~mlq% }did`v}b~`f v}b~i xdi~i Felym`b Klhij}l w~bs`miv d`v fe`ij}iei x`}d
isi~ kb~i m`v}`jf}`si ljm yj`|yiep ieihlj} feb}div% }b }di ~ifij}ep
~iv}peim Fby~klpiy~ <79% xdi~i pby flj cjm l vieif}`bj b }di
kbv} `kwb~}lj} @}le`lj ljm `j}i~jl}`bjle eyty~p n~ljmv% `jfeym`jh
Nleijf`lhl% Cijm`% Eljs`j% Nlekl`j% W~lml% Psiv Vl`j} Ely~ij}%
Kl~f Alfbnv% Nb}}ihl Siji}l% ljm kljp kb~i niv`miv*
@}le`l @jmiwijmi} np Elwb Ieoljj
@j Mifikni~ >7<<% @}le`l @jmiwijmij}% }di @}le`lj lvd`bj elnie
bxjim np Elwb Ieoljj% bwijim `j Fby~klpiy~% }di elnie‐v }d`~m
kbjb+n~ljm v}b~i j @}lep* @jv`mi }di nby}`|yi% }di kbyj}l`j }~lm`+
}`bj yviv x`}d lj `jjbsl}`si ebbo f~il}im wl~}ep np miv`hj w`ifiv
`jvw`~im np }di xb~em b }di C`l} 977* @}‐v lee v}~`f}ep klmi `j @}lep*
FDLKBJ@T+KBJ]+NELJF b~% kb~i fbkkbjep% Fdlkbj`t `v l fbk+
kyji `j }di Dly}i+Vlsb`i màwl~}ikij} `j }di ^dýji+Lewiv ~ih`bj
`j vby}d+ilv}i~j C~ljfi* ]di fbkkyji—v wbwyel}`bj b l~byjm 0
477 ~ljov 439}d x`}d`j }di fbyj}~p b C~ljfi* V`}yl}im jil~ }di
klvv`si wilov b }di L`hy`eeiv ^byhiv% Fdlkbj`t vdl~iv }di vyk+
Fby~klpiy~ np J`hd}
k`} b Kbj} Neljf x`}d `}v ji`hdnby~`jh fbkkyji b Fby~klp+
iy~ `j @}lep% ljm bxjv }di }`}ei b d`hdiv} fbkkyji `j C~ljfi* ]di
fbkkyji `v xiee+ojbxj ljm ebsim np vo`i~v ljm np kbyj}l`j ij+
}dyv`lv}v b lee }pwiv* Fdlkbj`t `v }di by~}d el~hiv} fbkkyji `j
kl`jeljm C~ljfi*
L eb} b `j}i~jl}`bjle n~ljmv flj ni byjm `j }di C~ijfd lew ~ivb~}1
\y`fov`esi~% B‐Ji`e% Ivw~`}% Jb~}d Clfi% Fbeykn`l% Elfbv}i% Fdljie%
Wilo Wi~b~kljfi ljm Wl}lhbj`l*
\y`ov`esi~ l} }di cbb} bc Kbj} Neljf
]di v}~ii}xil~ ~i}l`ei~ \y`fov`esi~ dlv bwijim l jix nbl~m+~`mi~v
feyn* ]di lhvd`w v}b~i% xd`fd `v miv`hjim `j ebh+fln`j v}pei% dlv
l~byjm =77 v|yl~i ki}~iv b ~i}l`e vwlfi ljm fl~~`iv elniev vyfd
lv ^btp% MF ljm Kbvobsl # Fb*
Vywi~m~p wbw+yw v}b~i `j Fdlkbj`t
Vywi~m~p% }di N~`}`vd v}~ii}xil~ elnie }dl} niebjhv }b Vywi~H~byw%
bwijim l wbw+yw v}b~i `j }di C~ijfd kbyj}l`j ~ivb~} b Fdlkbj`t
`j Mifikni~ >7<<*
Fbekl~ bwijim vifbjm v}b~i `j }di Lewv
L}i~ }di ~ifij} h~ljm bwij`jh b }di Klmbjjl m` Flkw`he`b vdbw
`j Ayep >7<<% Fbekl~ bwijim ljb}di~ nby}`|yi `j }di dil~} b }di
Lewv l} ^yi Sleeb} `j Fdlkbj`t* ]di v}b~i `j Fbekl~ kilvy~iv 37
v|yl~i ki}~iv ljm dlv l m`vwelp x`jmbx b i`hd} v|yl~i ki}~iv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 269/499
>30ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vlebkbj bwijim cby~}d nby}`|yi `j }di xb~em
]di by~}d Vlebkbj nby}`|yi `j }di xb~em dlv bwijim `}v mbb~v `j
Fdlkbj`t *Vlebkbj dlsi w~is`byvep bwijim nby}`|yiv `j Kbvfbx%
Sljfbysi~% ljm ]byebyvi ljm jbx }di Fdlkbj`t v}b~i `v di~i* Cye+
ep i|y`wwim x`}d lj `kw~ivv`si ~ljhi b by}mbb~ i|y`wkij} ~bkvo` }b }~l`e+~yjj`jh ljm ~bk f~bvv+fbyj}~p }b vjbxnbl~m }d`v vdbw
dlv `} lee* Cy~}di~kb~i% ` pby flj—} cjm xdl} pby l~i ebbo`jh b~ `j
}di vdbw }di vwif`le ‑xin `j v}b~i— leebxv pby }b b~mi~ `j ljp}d`jh
~bk }di`~ bje`ji fl}lebhyi*
Dyneb} l`kv l} ~i`jcb~f`jh `}v eih`}`klfp bj }di vwb~}+
flvyle vihkij}
L fbywei b mlpv l}i~ `}v nby}`|yi bwij`jh `j Hv}llm% Dyneb} bwi+
jim l jix wb`j} b vleiv `j Fby~fdisie* X`}d }d`v jix bwij`jh%
Dyneb} l`kv l} ~i`jb~f`jh `}v eih`}`klfp bj }di vwb~}+flvyle vih+
kij} ljm l} `jf~ilv`jh `}v s`v`n`e`}p `j l welfi ojbxj b~ }di |yle`}p
b `}v fe`ij}iei* ]di Nby}`|yi `v ebfl}im `j ^yi my ^bfdi~*
Ailj Felymi A`}~b`v bj }di vebwiv bc Fby~fdisie
L}i~ bwij`jh }v }xb lhvd`wv j Kbvfbx ljm Jix Pb~o% Ailj Fely+
mi A`}~b`v fbj}`jyiv }b l}}~lf} `j}i~jl}`bjle fyv}bki~v np bwij`jh
l jix v}b~i bj }di vebwiv b Fby~fdisie* ]di C~ijfd miv`hji~ dlv
fdbvij }di vdbww`jh l~flmi ―Vwlfi Jiimei‛ `j }di x`j}i~ vwb~}v
~ivb~} b~ `}v lew`ji dbyvi b kij—v ljm xbkij‐v lvd`bj* ]di jix
v}b~i xlv miv`hjim np }di l~fd`}if} Fd~`v}bwdi W`eei}% xdb dlv b+
cf`l}im `j kljp b }di n~ljm vdbwv*
BF Fbjfiw} V}b~i bwijv cb~ }di x`j}i~ vilvbj
@j }di fij}~i b Fby~fdisie }di BF Fbjfiw} V}b~i bwijv `}v mbb~v
b~ }di x`j}i~ vilvbj x`}d }di l`k b lffbkkbml}`jh itlf}`jh
fyv}bki~v `j vil~fd b lj it|y`v`}i vdbww`jh itwi~`ijfi* ]di
v}b~i% xd`fd xlv byjmim np ij}~iw~ijiy~ ljm aixieei~p miv`hji~
L~`ljji Fbee`jv% fl~~`iv l vywi~n vieif}`bj b dly}i db~bebhi~ xl}+
fdiv% itfeyv`si aixieei~p% eyty~p lffivvb~`iv% ljm fbeeif}b~—v }ikv
`j e`k`}im im`}`bjv* ]d`v vilvbj% BF Fbjfiw} V}b~i l} Fby~fdisie
<497 x`ee ni w~ivij}`jh l dbv} b w~iv}`h`byv ljm jjbsl}`si n~ljmv
vyfd lv Elmb`~i% Pj`|% ljm Fl~lj m‐Lfdi% lv xiee lv bwyeij} L~`ljji
Fbee`jv aixieei~p* ]di }d~ii BF Fbjfiw} V}b~i n~ljfdiv ‖ j V} ]~b+wiq% l} Fby~fdisie <497% ljm bj Klm`vbj Lsijyi l} 37}d V}~ii} `j
Jix Pb~o ‖ fl~~p }di kbv} ~ijbxjim ljm `jsij}`si eyty~p n~ljmv
vb lv }b kloi }di v}b~i l welfi xdi~i fyv}bki~v hb `j vil~fd b
}di itlf} `}ik }dip‐si lexlpv m~ilkim b*
Fdljie vi}}eim `j }di dil~} bc }di s`eelhi bc Fby~fdisie
Elv} x`j}i~% Fdljie vi}}eim j }di dil~} b }di s`eelhi b Fby~fdisie*
]di nby}`|yi k`tiv jiy}~le dyiv ljm lvdiv b fbeby~* ]di vdiij
b jlsp+neyi wljiev bj }di xleev fleev }b k`jm }di liv}di}`f b Ol~e
Elhi~iem‐v >7<<"<> F~y`vi fbeeif}`bj% vdbxflvim di~i lebjhv`mi
}di >7<> Vw~`jh+Vykki~ fbeeif}`bj* Fby~fdisie% l vo``jh wl~lm`vi
`j }di C~ijfd Lewv% x`ee ni hi}}`jh l he`v}ij`jh lmm`}`bj }b `}v xd`}i
vebwiv `j }di x`j}i~* Fdljie dlv mif`mim }b bwij l }ikwb~l~p nby+
}`|yi lk`mv} }di fd`f ~ivb~}* Viio`jh }b w~baif} }di isi~+w~ivij}
eyty~p }dl} dlv klmi Fdljie lj isi~elv}`jh lvd`bj wbxi~dbyvi%
Hyff` C`l} 977 np Elwb Ieoljj
Fdlkbj`t+Kbj}+Neljf
Dyneb} Fby~fdisie
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 270/499
>87 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
k`j`kle`v} màfb~ ljm xl~k vpflkb~i bb~`jh f~il}i lj `js`}`jh
~iyhi b~ vdbwwi~v n~ls`jh }di fbem*
KIHISI $wbwyel}`bj 6%077)% xd`fd `v ebfl}im `j C~ljfi‐v Dly}i+
Vlsb`i màwl~}ikij}% `v l xiee+ojbxj x`j}i~ vwb~}v ~ivb~} `j }di
Vlsbp Lewv* ]by~`v}v dlsi niij fbk`jh }di~i v`jfi <0<6% ny} }d`jhv
~ileep hb} hb`jh `j <0>< xdij Nl~bj Kly~`fi mi ^b}dvfd`em bwijim
}di }bxj‐v c~v} eyty~p db}ie xdij V}* Kb~`}q mij`im d`k l ny`em`jh
wi~k`} b~ l db}ie }di~i* Kihäsi xlv bji b Iy~bwi‐v kbv} wbwy+el~ vo` ~ivb~}v `j }di <097v ljm l}}~lf}im kljp eyk`jl~`iv }b `}v
vebwiv*
]di c~v} Fbekl~ Vdbw xlv bwijim `j Kihäsi `j <000 ‖ l 67 v|yl~i
ki}~i nby}`|yi bsi~ebbo`jh ^yi Lkn~b`vi Kl~}`j* L}i~ nifbk`jh
lj jf~ilv`jhep wbwyel~ vdbww`jh miv}`jl}`bj% }di v}b~i yjmi~xij}
~iy~n`vdkij} visi~le }`kiv bsi~ }di pil~v% ljm `j Viw}ikni~
>7<7% l vifbjm vdbw kilvy~`jh 37 v|yl~i ki}~iv xlv bwijim bj
^yi L~flmiv my Kbj} Neljf*
A`}~b`v Fby~fdisie
Fdljie Fby~fdisie
Leel~m # Di~käv Kihäsi
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 271/499
>8<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>Ebfl}`bj H~byw @ Eóxijv}~lvvi =6 @ FD+477< Qõ~`fd @ ]ie*1 /=<"==">>9 09 77 @ xxx*ebfl}`bj*fd
]di ^i}l`e Ebfl}`bj Vwif`le`v}v
V}b~i Lf|y`v`}`bj
^ijjxih >4Qy~`fd
Ly}ykj >773 @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
Nldjdbv}~lvvi 96Qy~`fd
X`j}i~ >773 @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
Nlmij% Nlvie% Ni~j% N`ie%Mlsbv% @j}i~eloij% Eyfi~ji%
X`j}i~}dy~% Qy~`fd $>t)
>774+>7<<@ ^i}l`e Lms`vb~
Sleyl}`bj
^i}l`e W~bwi~}pWb~}be`b
>774 @ Ebfl}`bj Ljlepv}
Ebfl}`bj Fbjvye}`jh
Bni~+DlyvQy~`fd
Ly}ykj >7<> @ ^i}l`e Fbjvye}lj}
V}b~i Lf|y`v`}`bj
J`imi~mb~v}~lvvi =9Qy~`fd
X`j}i~ >7<7 @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
^ík`v}~lvvi 4Qy~`fd
X`j}i~ >7<7 @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
^yi my Nby~h 69Elyvljji
X`j}i~ >774 @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
^yi my dýji 3>Hijisl
Vw~`jh >7<< @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
^yi my Nby~h 69% ElyvljjiNldjdbv}~lvvi 94% Qy~`fd
Vykki~ >7<< @ ^i}l`e Lms`vb~
V}b~i Ei}}`jh
^yi my dýji 47+4>Hijisl
Vykki~ >774 @ Eljmeb~m Lms`vb~
V}b~i Lf|y`v`}`bj
W~bkijlmiHv}llm
Vykki~>7<> @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
Nlvie% Ni~j% Elyvljji%Eyhljb% Jiyfdî}ie
>778+>7<7 @ ^i}l`e Lms`vb~ ebfl}`bjh~byw
V}b~i Lf|y`v`}`bj
^ijjxih 69Qy~`fd
Vw~`jh >778 @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
^ijjxih >6Qy~`fd
Ly}ykj >778 @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
Olkwij"Vpe}%O`}qnõdie% Qi~kl}}
Vykki~ >7<< @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
s`l Vi~elv >3V}* Kb~`}q
X`j}i~ >7<< @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
Nldjdbv}~lvvi >4lQy~`fd
Ly}ykj >7<7 @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
^yi my ^dýji =8% HijislNldjdbv}~lvvi 60% Qy~`fd
Vw~`jh >773 @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
H~ljm ^yi =+<>Kbj}~iyt
Ly}ykj >774 @ ^i}l`e Fbjvye}lj}
V}b~i Lf|y`v`}`bj
Kl~`ld`ei~v}~lvvi 98S`ijjl
X`j}i~ >7<< @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
Klt`k`e`ljv}~lvvi >9Kyj`fd
Ly}ykj >7<7 @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
Ll~ly% Elyvljji% V}* Hleeij%Psi~mbj% Qyh% Qy~`fd
>778+>7<< @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
Fp~v}lev Vdbww`jh KleeElv Sihlv
Vw~`jh >7<> @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bjV}~l}ih`f Lms`vb~p
L}dijv% Nymlwiv}%Mõvviemb~% Kyj`fd%V}bfodbek% Xl~vlx
>773+>770 @ ^i}l`e Fbjvye}lj}
V}b~i Lf|y`v`}`bj
Fdy~% Mlsbv% Ijhieni~h%Vbeb}dy~j% Vw~i`}ijnlfd%
V}* Hleeij% X`e% X`j}i~}dy~%Qyh% Qy~`fd
>773+>774@ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
^yi bni~} Fàl~m 3% Hijisls`l Kl`v}~l <3% V}* Kb~`}q
X`j}i~ >7<< @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
Nldjdbv}~lvvi =7Qy~`fd
Vw~`jh >779 @ ^i}l`e Lms`vb~
Ebfl}`bj Fbjvye}`jh
^i}l`e Ebfl}`bjHi~klj Wl~} b Vx`}qi~eljm
>7<< @ Ebfl}`bj Ljlepv}
V}b~i Lf|y`v`}`bj
Kl~o}hlvvi% V}* HleeijNldjdbwel}q% Qy~`fd
>773 # >7<> @ ^i}l`e Lms`vb~
V}b~i Lf|y`v`}`bj
Nldjdbv}~lvvi 64Qy~`fd
Vykki~ >7<< @ ^i}l`e Lms`vb~
Ebfl}`bj Fbjvye}`jhV}b~i Lf|y`v`}`bj
Lkv}i~mlk% Lj}xi~w%
N~yvviev% Fbwijdlhij%Hijisl% H`jql% Eyhljb%Kljdlvvi}% K`lk`% S`ijjl%
Qi~kl}}
>770+>7<<@ ^i}l`e Fbjvye}lj}
V}b~i Lf|y`v`}`bj
Oy~õ~v}ijmlkk 9=Ni~e`j
Vykki~ >7<> @ ^i}l`e Lms`vb~
]ijlj} K`t V}ymp
^i}l`e W~bwi~}pQy~`fd
>773@ ^i}l`e Fbjvye}lj}
V}b~i Lf|y`v`}`bj
D`~vfdijwel}q 8Eyfi~ji
Ly}ykj >7<< @ ^i}l`e Lms`vb~
Eiv Lknlvvlmiy~v
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 272/499
>8> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 273/499
>86ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 274/499
>8= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
K`mmei Ilv}*
]di hibh~lwd`fle ij}`}p ojbxj lv }di K`mmei Ilv} jbx ~ii~v }b
}di L~ln v}l}iv `j }di ~ih`bj% lv xiee lv @v~lie% @~lj% ljm wl~} b
]y~oip* ]di K`mmei Ilv}% x`}d `}v ~byhdep =07 k`ee`bj `jdln`}lj}v%ijfbkwlvviv% j wl~}`fyel~% }di Ci~}`ei F~ivfij} ljm }di L~ln wij+
`jvyel*
Ny~a Le L~ln% Mynl`
K`mmei Ilv}
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 275/499
>89ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
98
@v}ljnye + J`v}ljv` m`v}~`f}1 Wl~}`fyel~ep
wbwyel~ x`}d ]y~o`vd ai}+vi}}i~v*
@V]LJNYE `v ]y~oip‐v kbv} wbwyebyv f`}p ljm }di fbyj}~p‐v fye+
}y~le% }~lmi% jljf`le ljm kim`l fij}~i* ]di f`}p it}ijmv }b }di
jb~}di~j vdb~i b }di Kl~kl~l Vil bj nb}d v`miv b }di Nbvwb~yv
v}~l`} ni}xiij }di Kim`}i~~ljilj Vil ljm }di Nelfo Vil* @v}ljnye
`v }di bjep f`}p j }di xb~em }dl} v}~lmmeiv }xb fbj}`jij}v% np s`~}yi
b }di ]d~lo`lj ~ih`bj `j Iy~bwi ljm }di Ljl}be`l ~ih`bj `j Lv`l*
X`}d l~byjm <6%< k`ee`bj jdln`}lj}v% @v}ljnye v }di xb~em‐v by~}d
kbv} wbwyebyv f`}p* @}v v}l}yv lv l }~ljv`} ebfl}`bj ni}xiij }xb
fbj}`jij}v ljm }xb bfiljv kloiv `} bji b }di kbv} `kwb~}lj} eb+
fl}`bjv b~ j}i~jl}`bjle ebh`v}`fv* @v}ljnye% xd`fd flj ebbo nlfo bj
l >%377+pil~ d`v}b~p v`jfi }di b~`h`jle wl~} b }di f`}p xlv ny`e} dlvniij }di flw`}le f`}p b }d~ii klab~ xb~em ikw`~iv*
@v}ljnye‐v J`v}ljv` m`v}~`f}1 Wl~}`fyel~ep wbwyel~ x`}d
]y~o`vd ai}+vi}}i~v
@v}ljnye‐v J`v}ljv` m`v}~`f} `v ojbxj b~ `}v L~} Jbysily ny`em`jhv
ljm v wl~}`fyel~ep wbwyel~ x`}d ]y~o`vd ai}+vi}}i~v ljm x`}d wibwei
`jsbesim j }di f`}p‐v fye}y~le ljm l~} vfiji* Lcyij} vdbwwi~v v}bw
b~ l fyw b fbii l} L~klj` Fli% beebxim np l vdbww`jh }~`w }b
}di jil~np eyty~p nby}`|yiv* ]di v`mi v}~ii}v bi~ l xile}d b ~i+
v}ly~lj}v* Nlhml} Lsijyi `v }di kl`j vdbww`jh v}~ii} `j }di Ljl+
}be`lj wl~} b @v}ljnye*
Lnm` ķwioè` V}~ii} b~ Lnm` ķwioè` Lsijyi `v }di w~ik`i~ vdbww`jhv}~ii} b ķv}ljnye% ebfl}im `j }di Ś`Œe` m`v}~`f}* @} ~yjv lebjh }di
Klèol ljm ]iŒs`o`pi ji`hdnby~dbbmv% it}ijm`jh ~bk Nlpļemļk
Flmmiv`"Klèol Flmmiv` }b Sle` ObjlĒļ Flmmiv` `j }di J`Œlj}lŒļ
ji`hdnby~dbbm bj `}v eijh}d b lnby} 877 ki}i~v*
]di v}~ii} xdi~i }di Ny~ni~~p ljm Eby`v Sy`}}bj clhvd`w v}b~iv l~i
ebfl}im ~yjv wl~leeie }b }di Kl~lkl~ Vil fblv}e`ji% ljm j }i~kv b
eyty~p `v }di fbyj}i~wl~} }b @v}`oele Lsijyi bj }di Iy~bwilj v`mi
b @v}ljnye*
Vope`ji @v}ljnye
@v}ljnye Nbvwdb~yv
F`}pv Klee J`Œlj}lŒļ% @v}ljnye
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 276/499
>83 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
@v}ljnye x`}d ~v} S`f}b~`l‐v Vif~i} v}b~i
YV+nlvim e`jhi~`i h`lj} S`f}b~`l‐v Vif~i} dlv bwijim `}v ~v} Iy+
~bwilj n~ljfd `j @v}ljnye* ]di v}b~i% dbyvim `j F`}p‐v% l vdbww`jh
klee `j @v}ljnye‐v d`hd+ijm J`Œlj}lŒļ ji`hdnby~dbbm% bwijim `}v
mbb~v }b vk`e`jh iklei wl}~bjv l} }di ijm b Jbsikni~ >7<<* L
vifbjm v}b~i beebxim l} }di ķv}`jpi Wl~o vdbww`jh fij}~i el}i~ `j
Mifikni~*
S`f}b~`l‐v Vif~i} bxji~ ]di E`k`}im H~byw dlv wl~}ji~im x`}d]y~oip‐v Wl~o N~lsb H~byw ljm }di Vdlpl H~byw }b n~`jh }di ~lj+
fd`vi }b ]y~oip* @j`}`leep% }di v}b~iv x`ee bjep viee wi~yki ljm lf+
fivvb~`iv*
Di~käv ljm W~lml ilfd bwij l vifbjm v}b~i `j @v}ljnye
W~lml bwijim `}v vifbjm @v}ljnye v}b~i `j Mifikni~ >7<7 l} @v}`+
jpi Wl~o Klee `j l 977 v|yl~i ki}~i vwlfi xdi~i ~ilmp+}b+xil~
xbkij‐v ljm kij‐v lvd`bjv% lv xiee lv dljmnlhv% lffivvb~`iv%
ljm vdbiv l~i lsl`elnei* ]di bwij`jh b }di vifbjm Di~käv v}b~i
`j @v}ljnye xlv `j il~ep Mifikni~*
Eby`v Sy`}}bj lhvd`w NlĒml} Lsijyi J`Œlj}lŒļ% @v}ljnye
Ny~ni~~p lhvd`w NlĒml} Lsijyi J`Œlj}lŒļ% @v}ljnye
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 277/499
>88ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vlesl}b~i Ci~~lhlkb miny}v `j ]y~oip
Vlesl}b~i Ci~~lhlkb `jlyhy~l}im bj Mifikni~ >7<7 `}v ~v} kb+
jb+n~ljm v}b~i j @v}ljnye* ]di jix v}b~i xd`fd fbsi~v l vy~lfi b
>77 v|yl~i ki}~iv ljm v v`}yl}im j }di ywvflei ji`hdnby~dbbm b
J`vlj}lv`% `jfeymiv }di yee ~ljhi b kij—v ljm xbkij—v w~bmyf}v*
Ci~~lhlkb levb `jlyhy~l}im l 87 v|yl~i ki}~i vdbw `j }di flw`+
}le b Ljol~l x`}d`j }di Dl~sip J`fdbev miwl~}kij} v}b~i% kl~o`jh
}dyv `}v miny} `j }di ]y~o`vd flw`}le*
Nleep itwljmv `j}b ]y~oip
]di Vx`vv vdbi ljm eil}di~ hbbmv ~i}l`ei~ Nleep `v fbj}`jy`jh }b
wy~vyi `}v itwljv`bj weljv ljm dlv jbx ij}i~im }di ]y~o`vd kl~+
oi} np bwij`jh l v}b~i `j }di J`v}ljv` m`v}~`f} }dl} fl~~`iv lee Nleep
fbeeif}`bjv% jfeym`jh nlhv% vdbiv% eil}di~ hbbmv ljm feb}d`jh*
@v}`jpi Wl~o Klee% @v}ljnye
@v}`jpi Wl~o Klee% @v}ljnye
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 278/499
>84 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
^beit bwijv `j Lnm` @wioè` Flmmiv` Le}`j Vbolo
Ebfl}im `j Lnm` @wioè` Flmmiv` Le}`j Vbolo% `j }di w~iv}`h`byv ljm
s`n~lj} J`vlj}lv` ji`hdnby~dbbm bj }di xiv} nljo% }d`v vdbx~bbk
ij}`~iep misb}im }b ^beit xl}fdiv bi~v l vykw}ybyv vi}}`jh }b
m`vfbsi~ }di `kkijvi sl~`i}p b }di Bpv}i~ ljm Fiee`j` fbeeif}`bjv*
Bwijim j Viw}ikni~ >7<7% }d`v jix beit Vdbx~bbk v wl~} b }di
ji}xb~o b Bf`le ^beit Aixieei~v% xdb% lv vbei ly}db~`vim wb`j}v
b vlei ljm vi~s`fi b ^beit xl}fdiv% l~i }di hyl~m`ljv b }di`~ ly+}dij}`f`}p* L xiefbki l~il% m`vwelp ljm vleiv l~ilv l~i fl~iyeep
el`m by} bj }xb cbb~v x`}d l }b}le l~il b <>9 v|yl~i ki}~iv*
Hlei~`iv Elclpi}}i }b bwij`jh `j @v}ljnye
C~ijfd w~ik`yk miwl~}kij} v}b~i fdl`j Hlei~`iv Ellpi}}i dlv
niij v}iww`jh yw `}v `j}i~jl}`bjle itwljv`bj l}i~ Ni~e`j ljm My+
nl`% x`}d l jix v}b~i `j @v}ljnye% bwi~l}im `j ~ljfd`v`jh np ebfle
~i}l`ei~ Mikvl H~byw% xd`fd le~ilmp bwi~l}iv }di }xb Dl~sip J`+
fdbev miwl~}kij} v}b~iv `j @v}ljnye ljm Ljol~l* Cy~}di~ bwij`jhv
l~i weljjim j Flvlneljfl% Ni`a`jh $>7<6% Alol~}l $>7<6 ljm Mbdl
$>7<=*
S`f}b~`l‐v Vif~i} J`Œlj}lŒļ lhvd`w v}b~i% @v}ljnye
Lnm` ķwioè` Lsijyi% @v}ljnye
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 279/499
>80ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
D#K bwij`jh Cb~yk% @v}ljnye^beit @v}ljnye
Cb~yk Vdbww`jhfij}i~% @v}ljnye
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 280/499
>47 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
D#K bwijim `j Cb~yk @v}ljnye
L} }di nih`jj`jh b Jbsikni~ >7<<% D#K bwijim `j }di kbv} fij+
}~le wb`j} b Cb~yk @v}ljnye% bji b }di n`hhiv} kleev `j @v}ljnye*
]di v}b~i dlv l ~i}l`e vwlfi b >%677 v|yl~i ki}~iv ljm fl~~`iv
isi~p}d`jh ~bk d`hdiv} lvd`bj }b nlv`fv b~ xbkij% kij% }iijv
ljm o`mv*
Cbeebx`jh }di ~v} v}b~i bwij`jh `j Cb~yk @v}ljnye% D#K x`ee fbj+
}`jyi `}v itwljv`bj `j ]y~oip* D#K x`ee bwij v}b~iv nb}d `j Vlwwd`+~i Vdbww`jh Fij}i~ ljm Cb~yk Kl~kl~l Vdbww`jh Fij}i~ *
]~ykw ]bxi~v @v}ljnye
]~ykw ]bxi~v @v}ljnye x`ee n~`jh l jix vdbww`jh itwi~`ijfi }b
}di 9}d el~hiv} f`}p `j }di xb~em* ]~ykw ]bxi~v vdbww`jh klee `j
@v}ljnye% }di ~v} sij}y~i }b nil~ }di ]~ykw jlki `j Iy~bwi% bwi+
jim `j Cin~yl~p >7<>* <89 v}b~iv bi~`jh l yj`|yi neijm b l+
vd`bj% ij}i~}l`jkij}% lv xiee lv ~iv}ly~lj}v fbsi~ l }b}le l~il b
=6%377 v|yl~i ki}~iv l} }di vdbww`jh fij}i~% xd`fd `v ebfl}im `j
@v}ljnye‐v Ś`Œe` m`v}~`f}*
]~ykw ]bxi~v @v}ljnye
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 281/499
>4<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
^lkl} Lss` Klee% ]ie Ls`s
94
]ie Ls`s% Lki~`flj Ilhei By}}}i~v ljm
Cb~isi~ >< jix l~~`slev l} Lq~`ie` Klee*]IE+LS@S% dlv 60>%977 `jdln`}lj}v% klo`jh `} @v~lie‐v vifbjm el~hiv}
f`}p* ]di ]ie Ls`s fbjy~nl}`bj ijfbkwlvviv l jykni~ b `kkim`l+}iep lmalfij} f`}`iv% xd`fd l~i yw }b <= o`ebki}~iv ~bk }di Ki+
m`}i~~ljilj fblv} `j }di wbwyel}im qbji? ljm }dyv }di h~il}i~ ]ie
Ls`s l~il dlv l wbwyel}`bj b l~byjm 6%> k`ee`bj% klo`jh `} @v~lie‐v
el~hiv} fbjy~nl}`bj*
S`~}yleep lee j}i~jl}`bjle ~i}l`ei~v l~i }b ni byjm j ]ie Ls`s‐v vdbw+
w`jh kleev* V}b~i ~ij}v ywxl~mv b >%=77 iy~b wi~ v|yl~i ki}~i l}
^lkl} Ls`s Klee bj I`jv}i`j V}~ii} l~i }di w~`f`iv} `j ]ie Ls`s* ]di
klee dlv <8%477 v|yl~i ki}~iv b eilvlnei vwlfi ljm <=7 v}b~iv%
`jfeym`jh Ni~vdol% M`ivie% Hlj}% Ql~l% ]bwvdbw% CFYO% ^iwelp%
Kbj}neljf% ljm l jix Eby`v Sy`}}bj*
]ie Ls`s li~`le s`ix
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 282/499
>4> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
^ij}v bj }di ~byhdep =>7 M`qijhb Fij}~i v}b~iv l} }di fb~ji~ b
M`qijhb V}~ii} ljm O`jh Hib~hi V}~ii} l~i l~byjm <%977 iy~b wi~
v|yl~i ki}~i% ljm ~yj l~byjm <%>=6 iy~b wi~ v|yl~i ki}~i l} }di
<97%777 v|yl~i ki}~i Lq~`ie` Vdbww`jh Fij}~i*
Eby`v Sy`}}bj bwijv l} ^lkl} Ls`s Klee
]di eyty~p ~i}l`ei~ ljm ESKD H~byw kikni~ Eby`v Sy`}}bj klmi
`}v xb~emx`mi w~ivijfi ie} isij y~}di~ np bwij`jh l =77 v|yl~i
ki}~i v}b~i l} ^lkl} Ls`s Klee% xd`fd `v ebfl}im l} =7 I`jv}i`jV}~ii} `j ]ie Ls`s*
Ny~ni~~p miny}v `j @v~lie
]di N~`}`vd eyty~p ~i}l`ei~ Ny~ni~~p bwijim `}v ~v} v}b~i `j @v~lie%
l clhvd`w v}b~i% `j ]ie Ls`s% `j lj l~byjm 687 v|yl~i ki}~i }d~ii+
eisie vwlfi bj V}l}i V|yl~i* ]di v}b~i fl~~`iv }di Ny~ni~~p Ebjmbj
ljm Ny~ni~~p N~`} fbeeif}`bjv% lv xiee lv Ny~ni~~p fd`em~ijvxil~
ljm lffivvb~`iv*
^lkl} Lss` Klee% ]ie Ls`s
D#K Bwij`jh Lq~`ie` Klee% ]ie Ls`s
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 283/499
>46ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
H Qlki~i~ Klee% ]ie Ls`s
Lki~`flj Ilhei By}}}i~v ljm Cb~isi~ >< jix l~~`slev l}
Lq~`ie` klee
]di YV feb}d`jh fdl`j Lki~`flj Ilhei By}}}i~v x`ee ni bwij`jh
by~ jix v}b~iv j >7<> l} Lq~`ie` kleev% x`}d Cbt H~byw lv }di ~lj+
fd`vii* ]di v}b~iv x`ee ~ljhi j v`qi ~bk 377 }b 877 v|yl~i ki}~iv%
ljm x`}d ~ij}v ni}xiij 99 mbeel~ ljm 49 mbeel~ wi~ v|yl~i ki}+
~i* ]di Cbt H~byw x`ee ni `jsiv}`jh yw }b <*= k`ee`bj mbeel~ `j ilfd
v}b~i*
@j Mifikni~ >7<<% }di YV pbyjh+lvd`bj fdl`j Cb~isi~ >< bwijim
l clhvd`w v}b~i l} ]ie Ls`s‐v Lq~`ie` klee `j l vwe`}+eisie l~byjm <
977 v|yl~i ki}~i vwlfi jit} mbb~ }b D#K }dl} xlv b~ki~ep dbki
}b ]bpv—^—Yv ljm Pb}sl}l ^iv}ly~lj}* ^byhdep 9 k`ee`bj mbeel~ xlv
`jsiv}im j }d`v% }di elnie‐v ~v} @v~lie` clhvd`w v}b~i*
Leivv` ljm Fbff`jieei miny} l} H Qlki~i} Nby}`|yi Klee
]di @}le`lj miv`hj lf}b~p Leivv` bwijim l jix >97 v|yl~i ki}~i
v}b~i l} H Qlki~i} Nby}`|yi Klee bj J`vv`k Lebj` V}~ii}*
]di @}le`lj nlh ~i}l`ei~ Fbff`jieei levb bwijim l v}b~i $=7 v|yl~i
ki}~iv l} }di jix H Qlki~i} Nby}`|yi Klee* ]d`v v }di fbkwljp‐v
~v} @v~lie` kbjb+n~ljm by}ei}*
Hi~~p Xini~ miny}v l} Hlj Dlp`~ klee
]di Hi~klj ~i}l`ei~ Hi~~p Xini~ klmi `}v @v~lie` miny} l} }di Hlj
Dlp`~ klee% xdi~i }di v}b~i ~ljfd`vii x`ee ni }di I~l}` lk`ep% xdb
l~i levb }di w~bw~`i}b~v b l xbkij‐v lvd`bj nby}`|yi fleeim @~ij*
]di ]ie Ls`s clhvd`w v}b~i% j xd`fd l~byjm <=> 777 mbeel~ xi~i j+siv}im% fbsi~v l~byjm <<7 v|yl~i ki}~iv* B}di~ v}b~i bwij`jhv l~i
weljjim*
Obvdi~ KfMbjlem‐v% ^lkl} Ls`s klee% ]ie Ls`s
M`qijhbcc Fij}i~v% ]ie Ls`s
Lq~`ie` Klee% ]ie Ls`s
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 284/499
>4= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
NI@^Y]% }di flw`}le b Einljbj% `v ebfl}im bj }di Eislj} fblv} `j
}di Ilv}i~j Kim`}i~~ljilj% `j }di fij}~i b Einljbj ~bk l jb~}d+
vby}d v}ljmwb`j}* Ni`~y} `v Einljbj‐v ifbjbk`f ljm fye}y~le fij+
}~i% ljm w~`b~ }b }di <089‖<00< Einljivi f`s`e xl~ xlv ~ii~~im
}b lv }di ―Wl~`v b }di K`mmei Ilv}‛* ]di f`}p‐v itlf} wbwyel}`bj `v
yjojbxj% lv }di elv} fijvyv ml}iv nlfo }b <06>* ]di iv}`kl}im
wbwyel}`bj `j <00< xlv <%9 k`ee`bj% ljm }di iv}`kl}i b~ >7<7 b~
Ni`~y} ljm ijs`~bjv `v > k`ee`bj*
Nb}}ihl Siji}l miny}v `j Einljbj
@j >7<7% }di @}le`lj eyty~p ~i}l`ei~ Nb}}ihl Siji}l bwijim `}v ~v}
Einljivi v}b~i j l <69 v|yl~i ki}~i vwlfi bj ~`}qp Leeijnp V}~ii}
`j }di Ni`~y} Vbyo% `j l vwe`}+eisie >87 v|yl~i ki}~i vwlfi* X`}d
ji`hdnby~v vyfd lv Di~käv ljm Eby`v Sy`}}bj% Nb}}ihl `v `j itfie+
eij} fbkwljp*
Nb}}ihl Siji}l W~iv`mij} ljm FIB Psiv Fl~fieei mivf~`niv Ni`~y}
lv ―l lvf`jl}`jh f`}p }dl} l}}~lf}v s`v`}b~v jb} bjep ~bk }di vy~+
~byjm`jh fbyj}~`iv% ny} levb ~bk lee bsi~ }di xb~em*‛
Lhij} W~bsbfl}iy~ ljm Ik`e`b Wyff` bj Leeijnp V}~ii}
]di N~`}`vd eyty~p e`jhi~`i ~i}l`ei~ Lhij} W~bsbfl}iy~ bwijim lj
l~byjm 63 v|yl~i ki}~i nby}`|yi bj ~`}qp Leeijnp V}~ii}% xdi~i
}di Ceb~ij}`ji lvd`bj dbyvi Ik`e`b Wyff` levb bwijim lj l~byjm
47 v|yl~i ki}~i v}b~i% }di fbkwljp‐v ~v} j Ni`~y}% j wl~}ji~vd`w
x`}d }di L`vd}` H~byw*
Ebjh`jiv miny}v l} LNF Klee `j Lfd~lid
@j }di vykki~ b >7<<% }di Vx`vv xl}fd fbkwljp Ebjh`jiv fiei+
n~l}im }di bwij`jh b `}v ~v} nby}`|yi l} LNF Klee `j }di ~`}qp
Leeijnp V}~ii} vdbww`jh m`v}~`f}* ]di jix v}b~i% xd`fd Ebjh`jiv
bwijim `j wl~}ji~vd`w x`}d D* L}lk`lj Iv}*%
`v l y~}di~ v}iw j }di fbkwljp‐v vyffivvye
itwljv`bj `j}b }di K`mmei Ilv}*
]di LNF Klee `j Ni`~y}‐v Lfd~lid m`v}~`f} `v
Einljbj‐v ~v} klee }b ni ny`e} `j Iy~bwilj
v}pei* ]di <=7%0>7 v|yl~i ki}~i klee bwij+im `j >776% ljm v}b~i ~ij}v l~i `j }di ji`hd+
nby~dbbm b <%647 iy~b wi~ v|yl~i ki}~i*
]di LNF H~byw jsiv}im l~byjm <>7 mbeel~ j
}di klee% xd`fd dbv}v n~ljmv vyfd lv Fdl+
jie% V}l~nyfov% ljm Kbj}neljf*
Ni`~y} Vope`ji
Leeijnp V}~ii}% Ni`~y}
Di~käv Nln @m~`vv% Ni`~y}
90
Ni`~y}% ^yi Si~myj ‖ bji bc Ni`~y}‐v kbv}
~ijbxjim vdbww`jh v}~ii}v*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 285/499
>49ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Si~vlfi ljm Eljs`j miny} bj Ni`~y}‐v Wl~o Lsijyi
]di K`elj eyty~p ~i}l`ei~ Si~vlfi bwijim }v ~v} nby}`|yi `j Einl+
jbj% l ~byhdep >77 v|yl~i ki}~i vwe`}+eisie clhvd`w v}b~i `j Wl~o
Lsijyi‐v Ni~p}yv Ny`em`jh }dl} fl~~`iv }di ij}`~i Si~vlfi fbeeif+
}`bj* @j }di vw~`jh b >7<<% }di C~ijfd ~i}l`ei~ Eljs`j bwijim `}v
~v} nby}`|yi `j }di K`mmei Ilv} l} Wleelm`yk >% xd`fd `v e`oix`vi
ebfl}im bj Ni`~y}‐v ―Wl~o Lsijyi‛% K`jl Ie Dbvj*
Leivv` kbsiv `j}b Fij}~i Vbe `j Lfd~lid
]di miv`hj lf}b~p Leivv` bwijim }v ~v} Ni`~y} v}b~i l} Fij}~i Vb+e `j lj l~byjm <73 v|yl~i ki}~i vwlfi*
]di @}le`lj lvd`bj ~i}l`ei~ Kl~j` bwijim l <79 v|yl~i ki}~i nby+
}`|yi bj Ie Kby}~lj V}~ii} `j wl~}ji~vd`w x`}d }di L`vd}` H~byw*
^yi Si~myj ‖ bji bc Ni`~y}‐v kbv} ~ijbxjim vdbww`jh
v}~ii}v
Lebjh x`}d Leeijnp V}~ii} ljm Wl~o Lsijyi% ^yi Si~myj `v bji b
Ni`~y}‐v kbv} ~ijbxjim vdbww`jh v}~ii}v% xdi~i v}b~i ~ij}v lsi~+
lhi l~byjm <%777 iy~b wi~ v|yl~i ki}~i ljm xdi~i eyty~p ~i}l`ei~v
vyfd lv L~klj`% Fd~`v}`lj M`b~% Klvv`kb My}}`% Vw~`jhiem% Kljhb%
Ql~l ljm Bpvdb dlsi by}ei}v*
K`jb}}` e`oix`vi miny}v `j Einljbj
]di lk`ep+bxjim @}le`lj fbkwljp ljm K| H~byw kikni~ K`jb}}`
bwijim l jix l~byjm 877 v|yl~i ki}~i vwe`}+eisie clhvd`w v}b~i j
}di Lfd~lid m`v}~`f}‐v @sb~p Ny`em`jh*
Lhij} W~bsbfl}iy~ Leeijnp V}~ii}% Ni`~y}
LNF+Klee Lfd~lid% Ni ~y}
Eljs`j vdbw x`jmbx Eljs`j% Ni`~y}
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 286/499
>43 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
MYNL@ `v }di flw`}le f`}p b }di Mynl` Ik`~l}i b }di Yj`}im L~ln
Ik`~l}iv $YLI% xd`fd `v ebfl}im `j }di Wi~v`lj Hye* Lv Mynl` dlv<%4 k`ee`bj `jdln`}lj}v% `*i* 49 ) b }di YLI‐v wbwyel}`bj% s`~}yleep
}di ij}`~i}p b }di fbyj}~p‐v ifbjbk`f% vbf`le% fye}y~le ljm wbe`}`fle
e`i yjbemv di~i*
Klee bc }di Ik`~l}iv
Mynl`‐v Klee bc }di Ik`~l}iv bwijim `j >779 `j l w~`ki ebfl}`bj
`j }di dil~} b Jix Mynl`% xdi~i }di klee il}y~iv kb~i }dlj 9>7
`j}i~jl}`bjle ~i}l`ei~v% jfeym`jh Nb}}ihl Siji}l% Ny~ni~~p% Nyehl~`%
Fl~}`i~% Fd~ v}`lj Ebynby}`j% M#H% I~kijih`emb Qihjl% ljm Vlesl+
}b~i Ci~~lhlkb*
]di Klee b }di Ik`~l}iv% l xb~}dp v`hd} `j `}v bxj ~`hd}% il}y~iv}xb 9+v}l~ db}iev% }di ~ijbxjim Vo` Mynl` `jmbb~ vo``jh lf`e`}p%
ljm l klvv`si ij}i~}l`jkij} fij}~i* ]di klee dlm lj lklq`jh $ljm
~ifb~m 6<%6 k`ee`bj s`v`}b~v j >7<7*
37
Mynl` + ^beev ^bpfi‐v Vw`~`} bc Ifv}lvp
fiein~l}iv `}v fij}ijl~p*
Eby`v Sy`}}bj mbyneiv `}v vwlfi l} Klee bc }di Ik`~l}iv
@j }di `j}i~iv} b v}~ijh}dij`jh `}v K`mmei Ilv} w~ivijfi% `j >7<<Eby`v Sy`}}bj mbyneim }di v`qi b `}v Klee b }di Ik`~l}iv v}b~i* @j
<046% Eby`v Sy`}}bj iv}lne`vdim `}vie `j }di K`mmei Ilv} x`}d }di
bwij`jh b `}v ~v} v}b~i `j Oyxl`} F`}p* ]di YLI `}vie dlv niij
vdl~`jh kljp fbkkbj nbjmv x`}d Eby`v Sy`}}bj% x`}d `}v d`v}b~p
v}iiwim `j L~ln`f fye}y~i ljm }~lm`}`bj% ljm l vpji~hp fbkn`j`jh
di~`}lhi ljm by~ bxj itwi~}`vi `j }di f~l}vkljvd`w b eil}di~
hbbmv* ]d`v pil~% Eby`v Sy`}}bj it}ijmv `}v `j}i~jl}`bjle v}b~i `j
}di K`mmei Ilv} l} }di Klee b }di Ik`~l}iv% l ~ibwij`jh xd`fd fi+
ein~l}iv ES ljm Mynl`—v e`jov }b }di L~ln`f fbj}ikwb~l~p l~} ljm
fye}y~i*
Mynl` F`}p
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 287/499
>48ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
A`kkp Fdbb bwijv jix by}ei} l} Klee bc
}di Ik`~l}iv
@j Klp >7<<% }di A`kkp Fdbb v}b~i l} s`l ^bmib
Klee bc }di Ik`~l}iv bwijim `}v mbb~v bf`leep
bj }di ~v} cbb~* It}ijm`jh bsi~ <87 v|yl~i ki+
}~iv% }d`v `v }di n~ljm‐v by~}d ebfl}`bj `j Mynl`%
ab`j`jh l ~iiv}ljm`jh v}b~i l} Mynl` Klee lv xiee
lv vdbw+`j+vdbwv l} Nebbk`jhmlei‐v Mynl` Klee
ljm Dl~sip J`fdbev Klee bc }di Ik`~l}iv* B~`h`+
jleep% }di n~ljm ij}i~im }di ~ih`bj j >773 x`}d }v
~v} YLI v}b~i* ]di Mynl` v}b~iv% lv xiee lv }dbvi
`j Vlym` L~ln`l ljm Nld~l`j% l~i bwi~l}im np Le
]lpi~ @jv`hj`l }d~byhd lj itfeyv`si m`v}~`ny}`bj
lh~iikij}*
Klee bc }di Ik`~l}iv% Mynl`
Klee bc }di Ik`~l}iv% Mynl`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 288/499
>44 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di ―Vw`~`} bc Ifv}lvp‛ elmp fiein~l}`jh `}v <77}d ljj`+
si~vl~p
]di ―Vw`~`} b Ifv}lvp‛ elmp% byjm bj }di nbjji} b isi~p beev+^b+
pfi% `v fiein~l}`jh `}v <77}d ljj`si~vl~p* ]b kl~o ―di~‛ fij}ijl~p
ljj`si~vl~p% ^beev+^bpfi Kb}b~v Fl~v dlv f~il}im l vwif`le vi} b
ayv} <77 sid`feiv ” }di Vw`~`} b Ifv}lvp Fij}ijl~p Fbeeif}`bj* @j
lmm`}`bj% isi~p sid`fei w~bmyfim my~`jh >7<< x`ee il}y~i l yj`|yi
Vw`~`} b Ifv}lvp x`}d lj ijh~lsim fbkkikb~l}`si `jvf~`w}`bj*
]d`v fb`jf`mim x`}d }di bwij`jh b }di ~imbji ^beev+^bpfi vdbx+~bbk `j Mynl`*
]b fiein~l}i }di bwij`jh b }di jixep+~imbji ^beev+^bpfi vdbx+
~bbk j Mynl` ljm kl~o }di fij}ijl~p ljj`si~vl~p b Vw`~`} b Ifv+
}lvp% LHKF ljm beev+^bpfi Kb}b~v Fl~v dlm lj itfeyv`si isij`jh
b ―l~} ljm eyty~p‛*
Mynl` Klee% el~hiv} vdbww`jh
fij}~i `j }di xb~em dbv}v kljp
jix ~i}l`ei~v
C~ivd ~bk `}v ~v} v}b~i bwij`jh l}Klee b }di Ik`~l}iv `j Viw}ikni~
>7<7% j Ayep >7<< Fd~`v}`lj Ebynby+
}`j bwijim l vifbjm nby}`|yi% }x`+
fi }di v`qi b }di ~v}% l} Clvd`bj
Lsijyi‐v Mynl` Klee% xd`fd `v jit}
mbb~ }b }di V}isi Kf\yiij v}b~i*
Fd~`v}`lj Ebynby}`j bwijim
vifbjm nby}`|yi `j Mynl`
Clkbyv C~ijfd miv`hji~ Fd~`v}`lj
Ebynby}`j bwijim l jix nby}`|yi
`j Clvd`bj Lsijyi l} }di Mynl` Klee
l} }di ijm b Ayep >7<<* ]d`v `v }divifbjm Fd~`v}`lj Ebynby}`j v}b~i
`j Mynl` ‖ }di ~v} ni`jh }di Klee
b Ik`~l}iv v}b~i l} }di Clvd`bj
Mbki% xd`fd bwijim `j Viw}ikni~
>7<7*
]di jix v}b~i l} }di Mynl` Klee `v
ebfl}im jit} }b }di V}isi Kf\yiij
nby}`|yi ljm lwwil~v }b ni lekbv}
}x`fi }di v`qi b }di Klee b Ik`~l+
}iv ebfl}`bj*
Eby`v Sy`}}bj Klee bc }di Ik`~l}iv% Mynl`
^beev bpfi Wdlj}bk j c~bj} bc }di Ny~a Le L~ln
Hyff` Mynl` Klee
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 289/499
>40ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Nlyki # Ki~f`i~ elyjfdiv jix nby}`|yi `j Mynl` Klee
Nlyki # Ki~f`i~ bf`leep elyjfdim `}v jix nby}`|yi `j Mynl`
Klee `j Bf}bni~ >7<<* ]di n~ljm‐v vbei nby}`|yi lf~bvv }di hebni
yjmi~xij} it}ijv`si ~imiv`hj }b le`hj x`}d }di yj`|yi jix —Vilv`+
mi E`s`jh `j }di Dlkw}bjv‐ yj`si~vi% ljm vdbxflviv }di jix >7<<
fbeeif}`bjv*
\y`j}ivvij}`le N~`}`vd kij‐v by}}}i~v Dlfoi}} Ebjmbj
\y`j}ivvij}`le N~`}`vd kij‐v by}}}i~v Dlfoi}} Ebjmbj bwijim ln~ljm jix v}b~i `j Mynl`* ]di v}b~i `v `j }di Mynl` Klee% bj }di
~v} cbb~ `j Clvd`bj Lsijyi l} }di nb}}bk b }di Ny~a Odle`l% }di
}leeiv} ny`em`jh `j }di xb~em ljm }di fij}~iw`ifi b }di Mbxj}bxj
Mynl` m`v}~`f}* ]di }b}le ~i}l`e viee`jh vwlfi x`ee ni <37 v|yl~i ki+
}~iv vw~ilm lf~bvv bji cbb~ bsi~ by~ viwl~l}i viee`jh ~bbkv*
]di yj`} `v }di ~v} Dlfoi}} Ebjmbj v}b~i `j Mynl`* ]di bwij`jh
b }d`v vdbw `v `j e`ji x`}d Dlfoi}}‐v lww~blfd b bwij`jh clhvd`w
v}b~iv `j oip f`}`iv }d~byhdby} }di xb~em*
Mynl` Klee
Clvd`bj Lsijyi Mynl` Klee
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 290/499
>07 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Clvd`bj Lsijyi Mynl` Klee
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 291/499
>0<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Kl~ov # Vwijfi~v }loiv bsi~ c~bk @oil
@j k`m+>7<<% }di N~`}`vd ~i}l`ei~ Kl~ov # Vwijfi~ $l ~ljfd`vi ljm
kikni~ b }di Le Cy}}l`k H~byw }bbo bsi~ }di >%807 v|yl~i ki}~i
b~ki~ @oil v}b~i% xd`fd v j l fdb`fi ebfl}`bj bj }di klee‐v h~byjm
cbb~*
Fd~`v}`lj Ebynby}`j Clvd`bj Lsijyi Mynl` Klee
Nlyki i} Ki~f`i~ Mynl` Klee
Dlfoi}} Ebjmbj Mynl` Klee
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 292/499
>0> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
3<
Lny Mdln` ‖
Kyvd~`c Klee bwijim x`}d >77 v}b~iv*
LNY MDLN@ `v }di flw`}le f`}p b }di iwbjpkbyv ik`~l}i `j }diYLI* ]di fij}~i b Lny Mdln`% xd`fd dlv l~byjm 437%777 `jdln`+
}lj}v% `v ebfl}im bj l 87 v|yl~i o`ebki}~i `veljm `j }di kljh~bsi
nie}* Bj }di jb~}dxiv} v`mi b }di `veljm lf`jh }di bwij vil `v
}di Fb~j`fdi% xdi~i lmm`}`bjle eljm xlv f~il}im `j >776* @j Klp
>774% Lny Mdln`‐v Y~nlj Weljj`jh Fbyjf`e `vvyim }di y~nlj misi+
ebwkij} welj b~ }di ~yj+yw }b >767% l}i~ xd`fd }`ki lj `jf~i+
lvi `j }di wbwyel}`bj b }di ijs`vlhim H~il}i~ Lny Mdln` F`}p }b
6 k`ee`bj `v weljjim* E`oi }di ji`hdnby~`jh Ik`~l}i b Mynl`% }di
flw`}le f`}p b }di YLI `v l vdbwwi~v‐ wl~lm`vi `j l felvv b `}v bxj
ljm bi~v jyki~byv ywvflei vdbww`jh kleev }dl} viee ayv} lnby}
ljp}d`jh l vdbwwi~‐v dil~} fbyem miv`~i* Kleev di~i vw~`jh yw e`oi
kyvd~bbkv% ljm ilfd bji fbj}l`jv dyjm~imv b v}b~iv% `jfeym`jhjyki~byv w~iv}`h`byv ~i}l`ei~v }dl} bi~ nl~hl`j w~`fiv*
Bji b }di el~hiv} b }divi jix sijyiv `v Kl~`jl Klee% xd`fd dlv
=77 v}b~iv vw~ilm lf~bvv <77%777 v|yl~i ki}~iv b vwlfi ljm
kb~i }dlj l k`ee`bj s`v`}b~v l pil~* ]di klee levb il}y~iv l vwif}l+
fyel~ s`ix b }di Fb~j`fdi*
Ny~ni~~p miny}v l} Kl~`jl Klee
Ny~ni~~p bwijim `}v ~v} Lny Mdln` Fd`em~ijvxil~ nby}`|yi l}
Kl~`jl Klee% }dyv n~`jh`jh }b v`t }di ~i}l`ei~‐v cii} b YLI v}b~iv%
xd`fd l~i ebfl}im l} }di beebx`jh kleev1 Kl~`jl Klee `j Lny Mdl+
n` $w~is`byvep bjep Ny~ni~~p xbkij‐v xil~? Klee b }di Ik`~l}iv%
Xl Klee% Mi`~l F`}p Fij}~i% ljm Ny~ayklj j Mynl`? ljm l clhvd`wv}b~i `j Mynl` Klee* Lee b }divi v}b~iv l~i ~iw~ivij}im np Ny~ni~+
~p K`mmei Ilv}% xd`fd `v l ab`j} sij}y~i x`}d Ny~ni~~p‐v ~ljfd`vi
wl~}ji~ b ebjh v}ljm`jh% }di Alvdljkle H~byw*
Lny Mdln` np j`hd}
Lny Mdln` Vope`ji
Kl~`jl Klee% Mynl`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 293/499
>06ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Kl~ov # Vwijfi~ itwljm`jh
Kl~ov # Vwijfi~ Le+Cy}}l`k% xd`fd v wl~} b }di Le+Cy}}l`k H~byw
~ljfd`vi% bwijim l v}b~i l} Kl~`jl Klee `j lj l~byjm 67%777
v|yl~i ki}~i h~byjm cbb~ vwlfi* Le Cy}}l`k dlv lj lmm`}`bjle <3
by}ei}v `j }di beebx`jh kleev1 Mynl` Civ}`sle F`}p% Klee b }di Ik`+
~l}iv Mynl`% Mi`~l F`}p Fij}~i Mynl`% Mynl` Klee% Xl F`}p Klee `j
Mynl`% Vldl~l Fij}~i j Vdl~ald% Cb}byd Le Odl`~ Klee j Lny Mdln`%
Nlxlm` Klee j Le L`j% Vii Klee j Nld~l`j% Eljmkl~o Klee j Mbdl%
S`eelhh`b Klee `j Mbdl% Kl~`jl Welql `j Oyxl`}% 637 Mih~iiv Klee `j
Oyxl`}% ljm Mljmp Klee `j Ihpw}*
Kyvd~`c Klee bwijim x`}d >77 v}b~iv
Kyvd~`c Klee% dls`jh mielpim }di vdbww`jh fij}~i—v elyjfd l jyk+ni~ b }`kiv% jleep bwijim `j vykki~ >7<<* ]di 93%777 v|yl~i
ki}~i klee `jfeymiv l vklee `jmbb~ xl}i~ wl~o fleeim Bfilj`f% ljm
Lny Mdln`—v el~hiv} bbm fby~} x`}d >7 bbm by}ei}v ljm j`ji vwi+
f`le`v} ~iv}ly~lj}v% `jfeym`jh l ~ivd vd kl~oi} il}i~p* ]di vdbw+
w`jh klee dlv kb~i }dlj >77 v}b~iv% `v }l~hi}`jh }di k`m+~ljhi }b
w~ik`yk+vdbwwi~ vihkij} ljm l`kv }b dlsi <7 k`ee`bj s`v`}b~v l}
}di klee `j }di ~v} pil~* ]di vdbww`jh fij}~i `v ni`jh ny`e} l} l
fbv} b l} eilv} <%> n`ee`bj M`~dlk $6>3%8 k`ee`bj mbeel~*
Celkijfb% H`b~mljb ljm ^NO miny} l} Kyvd~`c Klee
]di Vwlj`vd xbkij‐v lwwl~ie ~i}l`ei~ Celkijfb bwijim }v vifbjm
clhvd`w v}b~i bj }di vifbjm eisie b Kyvd~` Klee bj >jm V}~ii} `j
Dlmnl} Le Ql~ljld% ljm v ebbo`jh }b bwij lmm`}`bjle by}ei}v v`jfiLny Mdln` dlv }di d`hdiv} wi~ flw`}l wy~fdlv`jh wbxi~ bj }di L~l+
n`lj wij`jvyel* Celkijfb le~ilmp dlv i`hd} Iy~bwilj v}b~iv% weyv
lj bje`ji v}b~i ljm i`hd} vdbw+`j+vdbwv l} Ie Fb~}i @jheàv miwl~}+
kij} v}b~i*
Dbjh Objh+nlvim H`b~mljb% xd`fd `v bji b Lv`l‐v el~hiv} si~}`fle
feb}d`jh fbjhebki~l}iv% e`oix`vi bw}im b~ Kyvd~` Klee% xdi~i
}di fbkwljp bwijim }v >77}d v}b~i xb~emx`mi* H`b~mljb dlv niij
bwi~l}`jh v}b~iv `j }di K`mmei Ilv} b~ <4 pil~v jbx% ljm weljv }b
bwij 97 jix by}ei}v np >7<9*
Ny~ni~~p Fd`em~ij Kl~`jl Klee Mynl`
Kyvd~`c Klee Lny Mdln`
Mlekl Klee Lny Mdln`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 294/499
>0= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
^*N*O K`mmei Ilv}% }di bjep ^iinbbo ~iw~ivij}l}`si `j
}di K`mmei Ilv}% bwijim l <39 v|yl~i ki}~i v}b~i bj }di
vifbjm eisie b Kyvd~` Klee* ]d`v `v ^iinbo‐v vifbjm
clhvd`w v}b~i `j }di ~ih`bj% }di ~v} ni`jh l} Lny Mdln`
Klee% xdi~i Vdl~l MH bwijim l 67%777 v|yl~i ki}~i
v}b~i% }di YLI‐v el~hiv} fbjvyki~ ieif}~bj`fv v}b~i* ]d`v
`v lj `kwb~}lj} k`eiv}bji `j Vdl~l MH‐v itwljv`bj `j
}di K`mmei Ilv}% xdi~i }di fbkwljp bwi~l}iv <3 v}b~iv
vw~ilm lf~bvv Mynl`% Vdl~ald ljm Nld~i`j*
B~`h`jleep fbjfi`sim lv l vdbww`jh fij}~i b~ isi~pbji%
Mlekl Klee cby~`vdim ljm jbx fbj}l`jv bsi~ 977 by}+
ei}v% ~iv}ly~lj}v% l bbm fby~}% lk`ep ij}i~}l`jkij}%
f`jiklv ljm }di n`hhiv} fl~~iby~ `j Lny Mdln` bj
<97%777 v|yl~i ki}~iv*
F~bfv bwijv visij jix by}ei}v
]di YV vdbi ~i}l`ei~ F~bfv bwijim }xb jix v}b~iv j Lny
Mdln` j >7<< ljm jbx dlv l }b}le b visij by}ei}v j }di
YLI* ]di ~v} b }di jix v}b~iv $08 v|yl~i ki}~iv `v
ebfl}im l} Mlekl Klee j }di Kyvlld m`v}~`f}% xd`ei }divifbjm $83 v|yl~i ki}~iv `v ebfl}im bj L`~wb~} ^blm*
Mlklv ljm Eljmkl~o miny} l} Mlekl Klee
@j Mlekl Klee% }di lvd`bj aixieei~p ~i}l`ei~ Mlklv
byjm }di `mile ebfl}`bj b~ `}v <>3}d v}b~i* @j lmm`}`bj%
}di K`milv}‐v eilm`jh ~i}l`ei~% }di Oyxl`}+nlvim Eljm+
kl~o H~byw% lmmim }di beebx`jh e`iv}pei n~ljmv }b }di
fbkwljp‐v Dbki Fij}~i% Fij}~iwb`j} ljm Cyj F`}p cii}1
}di lvd`bj% lffivvb~`iv ljm dbyvixl~iv v}b~i Klt
$>%477 v|yl~i ki}~iv? }di Iklt fbjvyki~ ieif}~bj`fv
v}b~i $>%=77 v|yl~i ki}~iv? ljm }di C`}jivv C`~v} }+
jivv fij}~i $>%777 v|yl~i ki}~iv*
Lny Mdln` Klee ljm Le Kydl`~p Fij}~i
Ljb}di~ v`qilnei klee `v }di >>7%777 v|yl~i ki}~i Lny
Mdln` Klee% xd`fd bwijim `j >77< ljm dbv}v >>7 v}b~iv
}dl} ~ij} b~ l~byjm 977 iy~b wi~ v|yl~i ki}~i* W~b+
k`jij} ~i}l`ei~v x`}d v}b~iv l} Lny Mdln` Klee `jfeymi
^beit% Kbj} Neljf% Kljhb% J`ji Xiv}% ljm Ql~l* Ljb}di~
itfeyv`si klee `v }di 69%777 v|yl~i ki}~i Le Kydl`~p
Fij}~i*
Levb bc `j}i~iv}
@j Kl~fd >7<<% beev bpfi bwijim }v el~hiv} milei~vd`w
xb~emx`mi% xdbvi 077 v|yl~i ki}~i vdbx~bbk leebxvb~ }di m`vwelp b si sid`feiv `j lj ye}~l+felvvp lkn`+
ijfi* @j lmm`}`bj% }di milei~vd`w% xd`fd `v ebfl}im `j }di
Yk Le Jl~ m`v}~`f}% levb il}y~iv l nl~ ljm l eyty~`byvep
lwwb`j}im ebyjhi*
@j Lw~`e >7<<% }di @}le`lj lvd`bj ~i}l`ei~ W~lml fbjfey+
mim l ab`j} sij}y~i lh~iikij} x`}d Le ]lpi~ b~ }di kl~+
oi}`jh b `}v eyty~p w~bmyf}v `j }di K`milv}* Le ]lpi~% bji
b }di ~ih`bj‐v kbv} w~bk`jij} eyty~p ~i}l`ei~v% wl~}ji~v
x`}d }di e`oiv b Hyff`% Mbefi # Hlnnljl% L~klj`% Nby+
fdi~bj% Fblfd% ljm Ik`e`b Wyff`*
Lny Mdln` Klee
]di n`hhiv} beev bpfi vdbx~bbk bc }di xb~em `j Lny Mdln`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 295/499
>09ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Lny Mdln` Klee
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 296/499
>03 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
O`jhmbk Fij}~i% levb fleeim Le+Klkelol ]bxi~% `v l vopvf~lwi~ eb+fl}im `j }di f`}p b ^`plmd% Vlym` L~ln`l* @} `v fy~~ij}ep }di vifbjm
}leeiv} vopvf~lwi~ j Vlym` L~ln`l x`}d l di`hd} b 67>%6 ki}~iv* Le+
Klkelol ]bxi~ fbj}l`jv l }b}le b =< cbb~v ljm > nlvikij} eisiev*
Le+Klkelol ]bxi~ `v bxjim np W~`jfi Le+Xleiim n`j ]lele% l w~`jfi
b }di Vlym` ~bple lk`ep* ]di }b}le fbv} b }di w~baif} xlv =77 k`e+
e`bj mbeel~ ljm }di fbj}~lf} xlv }loij np Vlym` L~ln`lj Le+Vi` ljm
]di @}le`lj @kw~ih`eb* Niv`miv }di vdbww`jh klee% Le+Klkelol ]b+
xi~ fbj}l`jv }di Cby~ Vilvbjv Db}ie ^`plmd ljm v}l}i+b+}di+l~}
lwl~}kij}v*
]di 0=%>67 v|yl~i ki}~i O`jhmbk Fij}~i `v levb dbki }b Le+
Klkelol klee% xd`fd v bji b `plmd‐v kbv} w~iv}`h`byv vdbww`jhsijyiv% xdbvi <3< v}b~iv vw~ilm lf~bvv 64%9=6 v|yl~i ki}~iv bj
}d~ii eisiev `jfeymi jyki~byv eyty~p ~i}l`ei~v vyfd lv Nb}}ihl Si+
ji}l% Fblfd% Hyff`% Eby`v Sy`}}bj% Ebixi% Minijdlkv% ljm Vlov
C`}d Lsijyi* @j Jbsikni~ >7<<% Jivw~ivvb bwijim `}v ~v} Vlym`
v}b~i di~i*
3>
^`plmd + Fd~`v}`lj Ebynby}`j bwijv
~v} Vlym` v}b~i `j ^`plmd*
^@PLMD `v }di flw`}le f`}p b Vlym` L~ln`l ljm }di iwbjpkbyv
w~bs`jfi* ]di f`}p dlv =%3 k`ee`bj `jdln`}lj}v ljm }di w~bs`jfi
3 k`ee`bj*
^`plmd vope`ji x`}d O`jhmbk ]bxi~
O`jhmbk Fij}i~% `plmd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 297/499
>08ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Fd~`v}`lj Ebynby}`j bwijv ~v} Vlym` v}b~i
@j Ayji >7<<% Fd~`v}`lj Ebynby}`j bwijim l jix% l~byjm <<7 v|yl~i
ki}~i nby}`|yi bj }di vifbjm eisie b ^`plmd‐v O`jhmbk Fij}~i*
S`f}b~`l‐v Vif~i} bwijim }xb jix v}b~iv `j }di Hyec
YV e`jhi~`i n~ljm S`f}b~`l‐v Vif~i} bwijim }xb jix v}b~iv `j }di
Hye np Lyhyv} >7<< lv `} ebbov }b flw`}le`vi bj }di ~ih`bj‐v h~b+
x`jh ~i}l`e kl~oi}* ]di helkb~byv e`ji elyjfdim l jix nby}`|yi `j
}di O`jhmbk Fij}~i `j Vlym` L~ln`l‐v flw`}le `plmd% beebxim np lv}b~i `j Nld~l`j F`}p Fij}~i*
S`f}b~`l‐v Vif~i}% wl~} b YV lvd`bj fdl`j E`k`}im N~ljmv% dlv vi+
sij v}b~iv `j ~i}l`e dynv lf~bvv }di Hye le~ilmp% `jfeym`jh }d~ii `j
Mynl`% }xb `j Oyxl`} ljm bji `j \l}l~* L vwboivwi~vbj ~bk ~lj+
fd`vi wl~}ji~% Oyxl`}+nlvim Levdlpl% xd`fd bwi~l}iv kb~i }dlj 99
`j}i~jl}`bjle ~i}l`e fbjfiw}v ljm 897 v}b~iv `j }di ~ih`bj% vl`m }di
~k dlm y~}di~ bwij`jhv `j }di w`wie`ji% ny} mife`jim }b vwif`p
}di ebfl}`bjv*
Fdljie miny}v bj Le ]led`pl V}~ii}
@j Klp >7<<% `j wl~}ji~vd`w x`}d Le` N`j Le` Xl}fdiv # Aixieei~p%}di C~ijfd eyty~p ~i}l`ei~ Fdljie bwijim `}v ~v} ^`plmd nby}`|yi
bj Le ]led`pl V}~ii} `j ~bj} b Fij}~`l Klee*
O`jhmbk Fij}i~% `plmd
S`f}b~`l‐v Vif~i} Nby}`|yi% ^`plmd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 298/499
>04 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
I~kijih`emb Qihjl bwijim `j Lnmyeol~`k
]bxi~
I~kijih`emb Qihjl bf`leep `jlyhy~l}im l jix clh+
vd`w v}b~i j `plmd* Ebfl}im j }di w~iv}`h`byv Lnmye+
ol~`k ]bxi~ % Belpl V}~ii}% } fbsi~v <36 v|yl~i ki}~iv
b eyty~p ~i}l`e* ]d`v `v }di kbv} itfeyv`si vdbww`jh
l~il `j ^`plmd*
Wl~`v D`e}bj v}b~i bwijim `j ^`plmd
]di bwij`jh b }di jixiv} Wl~`v D`e}bj Dljmnlhv ljm
Lffivvb~`iv v}b~i xlv l fdii~ye ljm mij`}iep l w~i}+
}p `j w`jo bfflv`bj l} }di ijm b Jbsikni~ >7<<*
O`jhmbk Fij}i~ Klee% `plmd
Hleei~p Klee `plmd
Hleei~p Klee `plmd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 299/499
>00ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
@jv`mi Qy~`fd*E`s`jh* Miv`hj* Wibwei* E`civ}pei* Fye}y~i*
]~l`e vynvf~`w}`bj $= `vvyiv) FDC >7*‖Wdbji 7== 673=877
jcbGl}}`ol+klhlq`j*fd% xxx*l}}`ol+klhlq`j*fd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 300/499
677 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 301/499
67<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 302/499
67> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Flwi ]bxj Vope`ji
Lc~`fl*
L~`fl `v }di xb~em—v vifbjm el~hiv} ljm vifbjm kbv} wbwyebyv
fbj}`jij} l}i~ Lv`l* L} lnby} 67%> k`ee`bj v|yl~i o`ebki}~iv `j+
feym`jh lmalfij} `veljmv% `} fbsi~v 3 ) b }di Il~}d—v }b}le vy~lfil~il ljm >7%= ) b }di }b}le eljm l~il* X`}d < n`ee`bj wibwei `j 39
}i~~`}b~`iv $`jfeym`jh 9= ~ifbhj`qim v}l}iv% `} lffbyj}v b~ lnby}
<=%8> ) b }di xb~em—v dyklj wbwyel}`bj*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 303/499
676ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Flvlneljfl
36
Flvlneljfl% Kb~bffb Klee bwijim x`}d
h~il} vyffivv*
FLVLNELJFL% Kb~bffb‐v el~hiv} f`}p% `v ebfl}im vby}d b }di flw`+
}le f`}p b lnl} bj }di L}elj}`f fblv}* ]di f`}p dlv 6%6 k`ee`bj jdl+
n`}lj}v* Cby~ o`ebki}~iv vby}dxiv} b }di dl~nby~ lebjh Nbyeisl~m
mi el Fb~j`fdi `v }di vyny~n b L`j M`ln% l eyty~`byv nilfd~bj}
~ivb~}*
Lekbv} }di ij}`~i Flvlneljfl xl}i~~bj} `v yjmi~ misiebwkij}%
kl`jep }di fbjv}~yf}`bj b dyhi ij}i~}l`jkij} fij}~iv ni}xiij
}di wb~} ljm Dlvvlj @@ Kbv|yi% }di Ljl ^ivb~} w~baif} jil~ }di
nyv`jivv% ij}i~}l`jkij} ljm e`s`jh fij}~i b Kihl~lkl% }di vdbw+
w`jh ljm ij}i~}l`jkij} fbkweit b Kb~bffb Klee% lv xiee lv l
fbkwei}i ~ijbsl}`bj b }di fblv}le xleoxlp* ]di V`jmnlm wl~o `vweljjim }b ni }b}leep ~ijixim x`}d ~`miv% hlkiv ljm ij}i~}l`j+
kij} vi~s`fiv*
Kb~bffb Klee bwijv x`}d h~il} vyffivv
]di Kb~bffb Klee ayv} bwijim l ix kbj}dv lhb% `j il~ep Mifik+
ni~ >7<<* ]di~i xlv lnby} l >77 k`ee`bj iy~b `jsiv}kij} }dl} dlv
niij mim`fl}im b~ }d`v kihl+w~baif}* Xb~ov l} }di el~hiv} vdbw+
w`jh fij}~i `j Jb~}d L~`fl nihlj `j >778*
Bsi~ 87 eyty~p n~ljmv jfeym`jh Lki~`flj Ilhei% Fl~}`i~% Eby`v Sy`}+
}bj% Mbefi # Hlnnljl% Cijm`% Hlw% H`sijfdp% Hyff`% Si~vlfi% Psiv
Vl`j} Ely~ij}% ljm b}di~ `j}i~jl}`bjle ~i}l`ei~v bwijim `}v mbb~v*
Kb~bffb Klee j Flvlneljfl c~bk }bw
X`}d le~ilmp }xb v}b~iv `j Kb~bffb bi~`jh l x`mi ~ljhi b `}ikv%
Cijm` bwijim l jix 6>= v|yl~i ki}~i v}b~i `j }di Kb~bffb Klee*
Cijm` ljm Hyff` l~i nb}d bwi~l}im `j ~ljfd`v`jh np }di el~hiv} eb+
fle lvd`bj ~i}l`ei~% }di Lovle H~byw xd`fd `v levb }di fb+bxji~ ljm
misiebwi~ b }di Kb~bffb Klee*
Lki~`flj Ilhei By}}}i~v bwij`jh `j }d~ii jix `j}i~jl}`+
bjle kl~oi}v
Lki~`flj Ilhei By}}}i~v bwijim `j Kb~bffb% Ab~mlj ljm Ihpw} `j
>7<<* Kb~bffb‐v v}b~i bwijim `j Flvlneljfl l} Kb~bffb Klee bj
<v} Mifikni~*
El Kl~}`jl% V}l~nyfov% Hlw ljm Ie`vlni}}l C~ljfd`
]di L~hij}`jilj ~i}l`ei~ El Kl~}`jl% xd`fd xlv b~`h`jleep ojbxj
lv l wbeb }ilk ai~vip vywwe`i~% bwijim `}v 93}d v}b~i xb~emx`mi l}
Kb~bffb Klee% xdi~i% jiimeivv }b vlp% V}l~nyfov `v levb bj dljm
$}xb v}b~iv* Hlw dlv fbjfeymim l jix ~ljfd`vi lh~iikij} x`}d
}di Lovle H~byw flee`jh b~ }di bwij`jh b }xb jix Hlw v}b~iv l}
Kb~bffb Klee bj }di mlp b }di klee‐v bf`le bwij`jh*
@j Mifikni~ >7<<% Ie`vlni}}l C~ljfd` bwijim l 87 v|yl~i ki}~i
v}b~i l} Kb~bffb Klee* ]di @}le`lj miv`hji~v‐ xbkij‐v lvd`bjv l~i
l`kim l} vie+fbjmij} xbkij ljm l~i klmi b it}~ikiep d`hd+
|yle`}p ln~`fv*
Hlei~`iv Elclpi}}i l} Kb~bffb Klee
@j >774% Hlei~`iv Ellpi}}i ljm H~byw Lovle v`hjim lj lh~iikij}
b~ }di `kweikij}l}`bj b Hlei~`iv Ellpi}}i `j }di Kb~bffb Klee*
]di lh~iikij} xlv fbjfeymim `j }di b~k b lj ―itfeyv`si ~lj+
fd`vi‛ bj }di Kb~bfflj }i~~`}b~p* Hlei~`iv Ellpi}}i dlm fdbvij }b
vi} yw l v}b~i b <6%777 v|yl~i ki}~iv bj }d~ii eisiev% f~il}`jh
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 304/499
67= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
lnby} =77 m`~if} abnv% x`}d lj `jsiv}kij} b <67 k`ee`bj MD $<>
k`ee`bj iy~b*
Hlei~`iv Ellpi}}i `j Flvlneljfl x`ee ni ―l fbwp b }di clhvd`w
v}b~i —Dlyvvkljj‐ `j Wl~`v%‛ vlpv bji v`mi b }di h~byw* ]di fbk+wljp `v itwif}im }b l}}~lf} 6 k`ee`bj s`v`}b~v l pil~ }b m`vfbsi~ }di
977 n~ljmv }dl} x`ee ni bj vlei* Kl~oi} ~ivil~fd ljm ilv`n`e`}p
v}ym`iv ~iel}`jh }b }d`v ~i}y~j }bbo jil~ep l pil~* Jb} }b kij}`bj
}dl} Hlei~`iv Ellpi}}i dlsi kb~i }dlj 6%977 n~ljmv ljm l fe`ij}i+
ei fbkwbvim b 87 ) xbkij x`}d = ) ~bk Jb~}d L~`fl* Kb~bffb
`v }dyv wl~} b }di }bw <7 fyv}bki~v b }di }~lmikl~o ln~blm*
Kb~bffb Klee Flvlneljfl
Eby`v Sy`}}bj Kb~bffb Klee% Flvlneljfl
Kb~bffb Klee Flvlneljfl
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 305/499
679ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
3=
Kl~~loifd x`}d Lki~`flj Ilhei miny}
]di vby}d+xiv}i~j Kb~bfflj f`}p b KL^^LOIFD $wbwyel}`bj1
0>7%777 `v ojbxj lv }di ―wil~e b }di vby}d‛ ljm `v }di flw`}le b
}di iwbjpkbyv w~bs`jfi*
Kl~~loifd `v l Ni~ni~ xb~m }dl} `v }dbyhd} }b kilj ―Hbm‐v fbyj+
}~p‛% le}dbyhd ljb}di~ itweljl}`bj ~bk }di ]`jjlhd Ni~ni~ elj+
hylhi `v }dl} `} klp kilj $`j C~ijfd‛ }i~~i mi wl~fby~v‛ b~ ―eljm
b wl}dxlpv‛* ]di fbyj}~p jlki% Kb~bffb% `v mi~`sim ~bk }di f`}p
jlki% Kl~~loifd*
Leklql~ Klee $Qbji mi e‐Lhyimle)
]di Kl~~loifd Vdbww`jh Klee Leklql~ `v ny`e} bsi~ <77%777 v|yl~i
ki}~iv x`}d 67%777 v|yl~i ki}~iv b ~i}l`e vwlfi bj 6 eisiev* ]d`v
w~baif} x`ee dbv} <77 n~ljm v}b~iv% >7 ~iv}ly~lj}v% l bbm fby~} b
>7 v}b~iv ljm = ~iv}ly~lj}v% l f~bvv~blmv b 3%777 v|yl~i ki}~iv%l ~if~il}`bj l~il b~ fd`em~ij ljm wl~o`jh x`}d l flwlf`}p b <%>77
vwlfiv vw~ilm bsi~ > m`i~ij} cbb~v x`}d l }b}le l~il b 63%777
v|yl~i ki}~iv*
@jv`mi }di Leklql~ Kl~~loifd Kihlklee% }di~i l~i visi~le kl`j
l~ilv1 l fij}~le m`v}~`ny}`bj l~il% l dbyvidbem i|y`wkij} l~il%
vi~s`fiv ljm ei`vy~i l~ilv ljm lj l~il b~ ~iv}ly~lj}v*
]di vifbjm b }v o`jm j Kb~bffb l}i~ ^lnl} Kihlklee% }di Lekl+
ql~ w~baif} `v vywwb~}im np }di `kwb~}lj} wibwei xb~o`jh `j iemv
b fbkki~f`le ~ile iv}l}i `j Kb~bffb ljm ln~blm* ]di kl`j w~b+
wi~}p misiebwi~ v —Niv} ile Iv}l}i‐ $N^I ljm DD Dij~p Di~kljm%
lj ikneikl}`f hy~i b vdbww`jh fij}i~v `j C~ljfi* @} `v vi~sim
np }di f~il}`si hij`yv b l~fd`}if}v ljm miv`hji~v ~ii~ijfi $E69
L~|y`}if}bv% K`jlei Miv`hj V}~l}ihp*
]di }b}le `jsiv}kij} b~ }d`v w~baif} `v lww~bt`kl}iep 977 k`ee`bj
m`~dlkv $=9 k`ee`bj iy~b lffb~m`jh }b l fd`i itify}`si b N^I* @j
d`v bw`j`bj% }d`v w~baif} vpknbe`viv l jix v}lhi `j ~ih`bjle ifbjb+
k`f misiebwkij}*
Kl~~loivfd Vope`ji
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 306/499
673 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Eby`v Sy }}bj Fb~ji~ Lsijyi Dl~byj ^lfd m ljm ~yi My ]ikwei% Kl~~loivfd Leklql~ Klee Kl~~loivfd
L}elv v}b~i bwijim bj 8%777 v|yl~i ki}~iv
]di jix L}elv v}b~i ~iw~ivij}v lj DP@W `jsiv}kij} b =9 k`ee`bjm`~dlkv $= k`ee`bj iy~b x`}d bsi~ 8%777 v|yl~i ki}~iv b viee`jh
vwlfi b~ y~j`}y~i ljm mifb~l}`si `}ikv* ]di C~ijfd h~byw dlv
fdbvij }b wl~}ji~ x`}d }di m`v}~`ny}`bj ljm ebh`v}`fv h~byw Dbe+
kl~fbk* ]di jix v}b~i xlv jlyhy~l}im j Klp >7<<* ]di jit} v}iw
x`ee ni Flvlneljfl* @}v v}b~i x`ee ni n`hhi~ }dlj }dl} `j Kl~~loifd*
Jixfbki~ bc }di pil~
Lki~`flj Ilhei By}}}i~v ljjbyjfim }di bwij`jh b v}b~iv `j }d+~ii jix `j}i~jl}`bjle kl~oi}v ‖Kb~bffb% Ab~mlj ljm Ihpw}*
Leklql~ Klee Kl~~loivfd
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 307/499
678ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
39
Leh`i~ x`}d jix Elfbv}i ljm V}l~nyfov v}b~iv*
Lehi~`l‐v flw`}le f`}p LEH@I^ `v }di fbyj}~p‐v el~hiv} f`}p ljm levb
hlsi Lehi~`l `}v jlki*
Leh`i~v dlv l wbwyel}`bj b >%> k`ee`bj% xd`ei }di w~bs`jfi b Leh`i~v
x`}d `}v 94 f`}`iv ljm }bxjv dlv 6%9 k`ee`bj `jdln`}lj}v* Ki}~bwbe +
}lj Leh`i~v% xd`fd it}ijmv l~ nipbjm }di nb~mi~v b }di w~bs`jfi%
dlv 3%6 k`ee`bj jdln`}lj}v* yi M`mbyfdi Kby~lm v bji b Leh`i~v‐
kbv} `kwb~}lj} vdbww`jh v}~ii}v*
Fij}~i Fbkki~f`le Nln Iqqbyl~
]di Fij}~i Fbkki~f`le Nln Iqqbyl~ `v l Vdbww`jh Klee `j Lehi+
~`l* @} `v fy~~ij}ep bxjim VFFL $Vbf`à}à miv Fij}~iv Fbkki~f`lyt
m—Lehà~`i VwL ljm dlv 37%777 v|yl~i ki}~i vleiv ljm ei`vy~i lf+
}`s`}`iv cbb~ vwlfi bj }d~ii cbb~v% `jfeym`jh l 8%777 v|yl~i ki}~idpwi~kl~oi}*
Elfbv}i bwijim `j }di Fij}~i Fbkki~f`le Nln Iqqbyl~
Bkihl m`v}~`ny}`bj% itfeyv`si m`v}~`ny}b~ b Elfbv}i `j ]yj`v`l ljm
E`npl% bwijim `}v ~v} vdbw b }di f~bfbm`ei n~ljm `j Leh`i~v l}
}di klee b Nln Iqqbyl~% `j Viw}ikni~ >7<7* ]di v}b~i dlv l jix
vwlfi b <>9 v|yl~i ki}~iv*
Bj }di =}d Lyhyv}% >7<7% xiee+ojbxj eyhhlhi n~ljm Vlkvbj`+
}i bwijim `}v mbb~v `j Lehi~`l* @}v jix v}b~i `v ebfl}im `jv`mi }di
vdbww`jh fij}~i Nln Iqqbyl~ `j }di jl}`bjle flw`}le Leh`i~v*
L} }di nih`jj`jh b Bf}bni~ >7<7% l jix Kloi+yw V}ym`b nby}`|yixlv bwijim `j Nln Iqqbyl~* ]di nby}`|yi `v }di bjep kloi+yw
v}b~i `j }di vdbww`jh fij}~i ljm xlv y~j`vdim `j }pw`fle Kloi+yw
V}ym`b v}pei*
Ei ]ljjiy~ bwijv jix ebfl}`bj
]di Wl~`v ~i}l`ei~ Ei ]ljjiy~ bwijim l jix v}b~i l} }di jix Nln
Iqqbyl~ vdbww`jh klee `j el}i Viw}ikni~ >7<<* ]di Ei ]ljjiy~
~ljfd`vi vpv}ik fbkw~`viv 37 }b <77 v|yl~i ki}~i v}b~iv }dl}
fl~~p eyty~p eil}di~ hbbmv*
Ei ]ljjiy~% xd`fd fy~~ij}ep dlv l~byjm 37 v}b~iv vw~ilm lf~bvv
C~ljfi% Hi~kljp% Nieh`yk% Eytiknby~h ljm Lehi~`l% v weljj`jh yw}b }ij jix ~ljfd`vi v}b~i bwij`jhv ljjyleep*
V}l~nyfov weljv }b fbki }b Lehi~`l `j >7<>
]di xb~em—v Jykni~ < vwif`le}p fbii ~i}l`ei~% V}l~nyfov% dlv
kb~i }dlj <8%777 fbii vdbwv j lnby} =7 fbyj}~`iv* ]di fbkwljp
levb bxjv }di Vil}}ei—v Niv} Fbii ljm ]b~~ilq`bji @}le`l fbii
n~ljmv*
V}l~nyfov v weljj`jh }b bwij }v }d`~m L~`flj ebfl}`bj% l}i~ Ihpw}
ljm Vby}d L~`fl% `j Lehi~`l* L wl~}ji~vd`w x`}d Lehi~`lj bbm fbk+
wljp Fis`}le x`ee ~ivye} `j V}l~nyfov ~v} Lehi~`lj v}b~i l} }di ijm
b >7<>*
Kbn`e`i~ mi C~ljfi bwijim `}v ~v} v}b~i `j Ayji `j Lehi+
~`l
]di xb~em y~j`}y~i eilmi~% Kbn`e`i~ mi C~ljfi% bwijim `}v ~v}
v}b~i `j Lehi~`l elv} pil~* ]di C~ijfd n~ljm dlv fdbvij }b vi}}ei
`j Miep @n~ld`k% l vyny~n b }di f`}p b Leh`i~v `j jb~}di~j Lehi~`l*
]di~i x`ee ni kb~i bwij`jhv j Lehi~`l `j visi~le w~bs`jfiv% jlkiep%
B~lj% Ljjlnl% Ne`ml% Vi}`% Nial`l*
Vx`vv `jsiv}b~v sij}y~i `j}b Lehi~`l‐v ~i}l`e vif}b~
Vx`vv `jsiv}b~v yjsi`eim Lehi~`l—v ~v} Xiv}i~j+v}pei vdbww`jh
klee ~ifij}ep% l 87+k`ee`bj+iy~b w~baif} }dl} kl~ov }di ~v} kl+
ab~ b~lp np b~i`hji~v `j}b }di iji~hp itwb~}i~v— yj}lwwim ~i}l`e
kl~oi}*
Lehi~`l dlv 69 k`ee`bj wibwei ljm bji b }di d`hdiv} eisiev b `j+
fbki wi~ flw`}l `j L~`fl% ny} `j}i~jl}`bjle ~i}l`ei~v dlsi niij wy}
b np fy~nv bj b~i`hj `jsiv}kij} ljm l fbjc`f} ni}xiij hbsi~j+
kij} b~fiv ljm @velk`v} ~iniev*
L ab`j} sij}y~i b Vx`vv nljo`jh h~byw Slel~}`v ljm Vx`vv miwl~}+
kij} v}b~i bwi~l}b~ Aiekbe` jljfim }di vdbww`jh klee% ~if~il}`+
bj ljm bfi fbkweit `j }di Lehi~`lj flw`}le ljm v}l}im }dl} }xb
kb~i w~baif}v xb~}d 47 k`ee`bj iy~b l~i weljjim*
Leh`i~ np j hd}
Fij}~i Fbkki~f`le Nln Iqqbyl~
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 308/499
674 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
33
Fl`~b% Lki~`flj Ilhei% Hlw ljm
Kl~ov # Vwijfi~ miny}*
Ihpw}‐v flw`}le f`}p b FL@^B v }di L~ln xb~em‐v el~hiv} f`}p Cy~}di~%Fl`~b v }di wbe`}`fle% ifbjbk`f ljm fye}y~le fij}~i b Ihpw} ljm }di
L~ln xb~em* @}v bem }bxj fbj}l`jv l xile}d b @velk`f l~fd`}if}y~i
ljm xlv jlkim l YJIVFB Xb~em Fye}y~le Di~`}lhi V`}i `j <080*
Fl`~b dlv l wbwyel}`bj b 8%0 k`ee`bj x`}d`j }di f`}p e`k`}v% ljm
l~byjm <3%> k`ee`bj `j }di h~il}i~ Fl`~b l~il ‖ }di vifbjm el~hiv}
`j L~`fl l}i~ Elhbv% J`hi~`l* Dbxisi~% lv Ihpw}`ljv l~i jb} ~i|y`+
~im }b ~ih`v}i~% }divi wbwyel}`bj hy~iv l~i nlvim bj fijvyv hy+
~iv% ljm yjbf`le iv}`kl}iv wy} }di wbwyel}`bj b h~il}i~ Fl`~b
l} yw }b >9 k`ee`bj% xd`fd xbyem ~iw~ivij} jil~ep l }d`~m b Ihpw}‐v
ij}`~i wbwyel}`bj*
Ihpw} f~`v`v dlv m~lkl}`f iccif}v bj eyty~p kl~oi}
]di fy~~ij} bjhb`jh }y~kb`e `j Ihpw} dlv n~byhd} l fbkwei}i dle}
}b }di fbyj}~p—v iinei eyty~p kl~oi}* V}b~iv vyfd lv Ny~ni~~p%
Ci~~lhlkb $`jlyhy~l}im Clee >7<7 dlsi ~ikl`jim febvim v`jfi }di
miny} b }di f~`v`v* Mivw`}i ~ikl`j`jh bwij% aixieei~p ljm xl}fd
v}b~iv x`}d`j Dpl}} ljm Cby~ Vilvbjv db}iev lv xiee lv }di eilm`jh
kye}`+n~ljm v}b~iv Ihb ljm Nipkij dlsi viij l m~bw b 87 ) `j
vleiv ljm }di`~ b~flv} ~ikl`jv hebbkp b~ }di ~iv} b }di kbj}d*
F`}p V}l~v% }di el~hiv} vdbww`jh klee `j Fl`~b dlv viij `}v }~lf
mif~ilvi np 67 ) lv wibwei w~ii~ }b ~ikl`j l} dbki*
Fl`~b F`}p
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 309/499
670ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]~lcf j Fl`~b
Jlv~ F`}p `v Fl`~b‐v klee m`v}~`f}
Jlv~ F`}p `v ~ihl~mim lv Fl`~b‐v klee m`v}~`f} niflyvi kbv} b }di
lkbyv kleev ebfl}i `j }dl} l~il `jfeym`jh ]`nl Klee% F`}p Fij}i~%
Hijijl Klee ljm kljp b}di~ vdbww`jh fij}~iv Jlv~ F`}p kleev
l~i |y`}i kb~i vyffivvye }dlj }di kleev lvdb~i }di J`ei niflyvi
}divi kleev l~i w~ivij}`jh ebfle n~ljm ljm `j}i~jl}`bjle n~ljmv‐
w~bmyf}v `j l w~`fi ~ljhi }dl} }di k`mmei ljm ebxi~ k`mmei felvv
flj lb~m }bb* Bj }di b}di~ dljm% }di jykni~ b wibwei xdb s`+
v`} vweijmb~byv kleev vyfd lv L~flm`l `v mif~ilv`jh niflyvi `} `vw~ivij}`jh w~bmyf}v }dl} bjep }di ywwi~ felvv flj lb~m*
V}l~v Fij}~i `v }di ~i}l`e ljm ei`vy~i fbkwbjij} b }di F`}p V}l~v
fbkweit ljm w~bs`miv l yj`|yi vdbww`jh ljm ij}i~}l`jkij} itwi+
~`ijfi `j }di K`mmei Ilv}* ]di vdbww`jh fij}~i x`}d `}v 3=6 v}b~iv
dbyviv xb~em+~ijbxjim n~ljm jlkiv* V}l~v Fij}~i v levb lffbk+
wlj`im np > `jmbb~ }diki wl~ov% l >< v}l}i+b+}di+l~} vf~iij f`+
jikl fbkweit% lv xiee lv m`si~vi m`j`jh fdb`fiv* Odlj Ie+Odle`e`
]~ilvy~iv ljm l >7%777 v|yl~i ki}~i itd`n`}`bj l~il xlv ny`e} }b
`j}i~jl}`bjle v}ljml~mv*
F`}p V}l~v`v bji b }di ~ifij}ep fbjv}~yf}im kye}`+wy~wbvi kleev`j Fl`~b }dl} lfd`isim l ~ijbxjim lki }d~byhdby} Ihpw}* @} v}ljmv
lv l }d~ii v}b~p ny`em`jh x`}d jyki~byv vdbwv ijfebv`jh lee ljm
isi~p hbbm ebfle ljm j}i~jl}`bjle n~ljmv vyfd lv Mlepm~ivv% N]K%
Kljhb ljm Ivw~`} ljm kljp b}di~v* W~ivij}`jh weij}p b `j}i~jl+
}`bjle n~ljmv l} hbbm w~`fiv l}}~lf} kb~i }by~`v}v vdbww`jh `j f`}p
fij}~i }dlj ljp b}di~ klee `j Fl`~b*
Klab~ YO ~i}l`ei~ bwij`jh jix v}b~iv `j Ihpw}
Klab~ YO ~i}l`ei~ Kl~ov # Vwijfi~ dlv weljv }b bwij 6 jix v}b~iv
`j Ihpw} lv wl~} b }di`~ itwljv`bj `j}b }di K`mmei Ilv}*
]di ~v} v}b~i j Ihpw} xlv bwijim l} }di Mljmp Kihl Klee `j Fl`+
~b x`}d l S@W ~`nnbj+fy}}`jh fi~ikbjp ljm vdbww`jh isij} }b kl~o}di bfflv`bj* ]di >%377 v|yl~i ki}~i v}b~i x`ee w~bs`mi v}pe`vd%
d`hd |yle`}p% h~il} sleyi feb}d`jh ljm dbki w~bmyf}v }b Ihpw}`lj
fbjvyki~v*
]di fbkwljp x`ee w~ivv ldilm x`}d }di bwij`jh b `}v vifbjm Fl`+
~b v}b~i% mivw`}i ~ifij} x`mivw~ilm wbe`}`fle yj~iv} `j }di L~ln
fbyj}~p* B}di~ v}b~iv l~i weljjim `j sl~`byv ebfl}`bjv l~byjm Fl`+
~b? kbv} jb}lnep }di`~ clhvd`w v}b~i vfdimyeim }b bwij `j >7<> `j
Fl`~b Civ}`sle F`}p vdbww`jh fij}i~ bj }xb cbb~v b =%977 v|yl~i
ki}~iv*
Hlw fbkiv }b Ihpw}
Lv wl~} b `}v hebnle itwljv`bj v}~l}ihp% Hlw bwijim `}v ~v} Hlw
v}b~i j Ihpw} j }di jixep ny`e} Klee bc L~ln`l ljm }v ~v} Hlw ljm
Nljljl ^iwyne`f v}b~iv `j Kb~bffb `j Bf}bni~ >7<<* ]di v}b~iv‐
bwij`jhv kl~o }di fbkwljp‐v ~v} ij}~p `j}b L~`fl*
Lki~`flj Ilhei By}}}i~v l~~`siv `j Fl`~b—v F`}pv}l~v
Lki~`flj Ilhei By}}}i~v `v ebfl}im lekbv} jit} }b D#K `j }di
klee‐v Wdlvi >* ]di nlv`f fbjfiw} b Lki~`flj Ilhei `v }b w~bs`mi
|yle`}p hbbmv l} ~ilvbjlnei w~`fiv* ]di`~ }~lmikl~o v}pei `v }dl} b
}~ijmp pi} fbkb~}lnei feb}d`jh*
F`}p V}l~v Klee% Fl`~b
Kl~ov # Vwijfi~% Fl`~b
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 310/499
6<7 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
8 jix bwij`jhv cb~ Lqlmil H~byw `j Fl`~b—v F`}p V}l~v
Bji b }di eilm`jh lvd`bj ljm e`iv}pei ~i}l`e fbkwlj`iv `j }di
K`mmei Ilv} ljm Jb~}d L~`fl v itwljm`jh }v ~i}l`e ji}xb~o j Fl`+
~b ljm lmmim visij jix v}b~iv }b `}v Ihpw}`lj wb~}be`b `j Fl`~b—v
~ijbxjim F`}p V}l~v fbkweit*
Cbeebx`jh Ql~l—v vyffivvye bwij`jh `j Ayji b elv} pil~ l} F`}p
V}l~v% }di mpjlk`f h~byw dlv ijhlhim `j }di }lvo b itwljm`jh `j
Fl`~b np bwij`jh% l wljbwep b by}ei}v b~ visi~le b }di`~ n~ljmv* @jlf}% Ql~l Dbki% Y}i~|õi% Klvv`kb My}}`% V}~lm`sl~`yv% Wyee # Nil~%
Ni~vdol ljm Vyjhelvv Dy} bwijim }di`~ mbb~v bji l}i~ }di b}di~
}b }di Ihpw}`lj wyne`f*
]di L~olm`l Klee ny~jim mbxj my~`jh }di ~isbey}`bj
L~flm`l vdbww`jh klee l} Fb~j`fdi ie+J`e% Nyel|% `j Fl`~b xlv bji
b }di kbmi~j vdbww`jh fij}~iv xdi~i fbjvyki~v fbyem jm l
x`mi ~ljhi b `j}i~jl}`bjle w~bmyf}v `j kb~i }dlj 977 v}b~iv* @}
e`iv `j Ie ]ld~`~ v|yl~i bj }di vdb~i b }di J`ei ^`si~% ix ki}~iv
lxlp ~bk Fbj~lm @j}i~jl}`bjle Db}ie ljm }di Xb~em ]~lmi fij}i~
`j Nbyel| Lnby Ie Iel*
]di kbv} clkbyv vdbww`jh fij}i~1 ]lell} Dl~n klee
]lell} Dl~n klee `v }di kbv} lkbyv ljm kbv} s`v`}im vdbww`jh
fij}i~ `j Fl`~b* Bji b }di lf}b~v b~ l}}~lf}`jh nb}d Ihpw}`ljv
ljm b~i`hji~v le`oi }b }d`v kl~oi} `v w~ivij}`jh lvd`bjlnei vdb+
iv% feb}div% fb}}bj xb~ov% ljm eil}di~ w~bmyf}v l} hbbm w~`fiv*
Ki}~b Flvd # Fl~~p
X`}d }di bwij`jh b `}v ~v} v}b~i `j Fl`~b yjmi~ }di n~ljm jlki
Klo~b% }di xdbeivlei~ Ki}~b Flvd # Fl~~p fbj}`jyiv `}v vyffivv+ye `j}i~jl}`bjle itwljv`bj v}~l}ihp* ]di v}b~i jil~ Fl`~b xlv
bwijim `j Ayji >7<7* Ihpw} `v e`v}im lv }di 6<v} fbyj}~p x`}d`j
}di fbkwljp‐v isi~ h~bx`jh ji}xb~o ~iw~ivij}im np bsi~ 387 vie+
vi~s`fi xdbeivlei v}b~iv l~byjm }di xb~em*
]di ~v} Ihpw}`lj Ki}~b Flvd # Fl~~p xdbeivlei v}b~i ebfl}im `j
Ie Vlelk F`}p jil~ }di flw`}le bi~v l 8 777 v|yl~i ki}~i viee`jh
vwlfi ljm l x`mi lvvb~}kij} b lnby} >7 777 l~}`feiv*
F`}p V}l~v Klee% Fl`~b
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 311/499
6<<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
L~flm`l Vdbww`jh Klee% Fl`~b
Ie Vlelk F`}p
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 312/499
6<> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
38
Lff~l% Lff~l Klee +
Xiv} Lc~`fl‐v kbv} kbmi~j vdbww`jh klee*
LFF^L `v }di flw`}le f`}p b Hdljl%ljm x`}d }xb k`ee`bj `jdln`}lj}v `v
levb }di fbyj}~p‐v el~hiv} f`}p% `}v
ifbjbk`f fij}~i% ljm }di vil} b
hbsi~jkij}* E`oi kljp f`}`iv bj }di
fblv} b Hdljl%
Lff~l `v y~}di~kb~i }di ljfdb~ b l
el~hi~ ki}~bwbe`}lj l~il% }di H~il+
}i~ Lff~l Ki}~bwbe`}lj L~il $HLKL%
xd`fd `v dbki }b lnby} = k`ee`bj
wibwei% klo`jh `} }di el~hiv} ki}~b+
wbe`}lj fbjhebki~l}`bj `j Hdljl npwbwyel}`bj% ljm }di ieisij}d+el~hiv}
ki}~bwbe`}lj l~il `j L~`fl*
Lff~l Vope`ji
V}~ii} Vfiji Lff~l
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 313/499
6<6ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di fij}~le nyv`jivv m`v}~`f} b Lff~l fbj}l`jv }di f`}p—v kl`jnljov ljm miwl~}kij} v}b~iv% }di Fbfbl Kl~oi}`jh Nbl~m dilm+
|yl~}i~v $mile`jh x`}d fbfbl% Hdljl—v fd`i itwb~} ljm lj l~il
ojbxj lv }di K`j`v}~`iv% xdi~i Hdljl—v hbsi~jkij} lmk`j`v}~l+
}`bj `v fbjfij}~l}im*
Lff~l Klee bji bc }di kbv} kbmi~j Vdbww`jh Kleev `j
Xiv} Lc~`fl
]di Lff~l Klee `v bji b }di kbv} kbmi~j vdbww`jh kleev `j Xiv}
L~`fl* @} `v bj Vw`j}it blm jil~ }di ]i}}id \yl~vd`i @j}i~fdljhi
`j Lff~l% ljm `v }di ~v} el~hi+vflei vdbww`jh fij}~i `j Hdljl%
fbkwl~lnei }b b}di~ v`k`el~ v`qim kleev ljpxdi~i `j }di xb~em*
Lff~l Klee xlv bf`leep bwijim `j Ayep >774 np }di Lf}`v L~`fl
^ile Iv}l}i Cyjm% ljm `v Hdljl‐v ~v} ljm bjep H~lmi+L vdbww`jh
klee* @} fbjv`v}v b <0%777 v|yl~i ki}~iv b ei}}lnei vwlfi ljm dlv
wl~o`jh b~ 477 fl~v* Fbjv}~yf}`bj b }di klee }bbo }xb pil~v ljm
l} }di wilo b fbjv}~yf}`bj bsi~ 877 wibwei xb~oim bj }di misi+
ebwkij}*
Lff~l Klee% Lff~l
KfMbjlem‐v W~ik`i~i% Ob}bol @j}i~jl}`bjle L`~wb~}
Oikw`jvo` Db}ie% Lff~l
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 314/499
6<= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di klee `v 00 ) ei} x`}d 30 ~i}l`ei~v e`oi K~* W~`fi% J`oi% Wykl%
Vbjp% Vxl}fd ljm Sbmlbji% `jfeym`jh klab~ nljov% wdl~klf`iv%
l el~hi miwl~}kij} v}b~i ljm l f`jikl* @jsiv}kij} `j vdbww`jh
fij}~iv flj dlsi v`hj`flj} wbv`}`si vbf`le ljm ifbjbk`f kwlf}v%
nb}d m`~if} ljm `jm`~if}* Nyv`jivviv `j Lff~l Klee hiji~l}im lj
iv}`kl}im =%9 k`ee`bj mbeel~ `j vleiv }lt b~ }di Hdljl`lj hbsi~j+
kij}* @} `v w~baif}im }dl} }ltiv% ~l}iv ljm iiv b 37 k`ee`bj mbeel~
x`ee ni lff~yim ~bk ~i}l`e }ijlj}v bsi~ l }ij pil~ wi~`bm*
]di Oikw`jvo` Db}ie Hbem Fblv} F`}p `v itwif}im }b fl}i~
w~`kl~`ep }b }di nyv`jivv vihkij}
Oikw`jvo`—v ~v} w~baif} `j Lff~l x`ee ni ebfl}im bj }di b~ki~
~lfifby~vi v`}i `j }di dil~} b }di f`}p* ]di Oikw`jvo` Db}ie Hbem
Fblv} F`}p `v itwif}im }b fl}i~ w~`kl~`ep }b }di nyv`jivv vihkij}
ljm x`ee nblv} }di el~hiv} ~bbkv `j }di f`}p* ]di db}ie `v vi} }b ni
}di fij}~iw`ifi b l wyne`f+w~`sl}i wl~}ji~vd`w w~baif} x`}d `j}i+
h~l}im k`tim+yvi dbvw`}le`}p lf`e`}p% ―Hbem Fblv} F`}p‛% xd`fd fb+
si~v lj l~il b vbki 69 lf~iv ljm xbyem `jfeymi ~iv`mij}`le lwl~}+
kij}v% ~i}l`e vwlfi% lj itd`n`}`bj fij}~i% bfiv ljm hbsi~jkij}
ny`em`jhv*
]di Oikw`jvo` Db}ie Hbem Fblv} F`}p x`ee dlsi >38 ~bbkv% jfeym`jh
<8 eyty~p vy`}iv ljm > w~iv`mij}`le vy`}iv* ]di db}ie x`ee `jfeymi
by~ ~iv}ly~lj}v bi~`jh l ~ljhi b `j}i~jl}`bjle fy`v`jiv% }xb
nl~v% `jmbb~ ljm by}mbb~ vx`kk`jh wbbev% vwl ljm }jivv fij}~i%
}ijj`v ljm v|ylvd fby~}v% lv xiee lv vdbww`jh lf`e`}`iv* ]di db}ie
x`ee dlsi bsi~ <%977 v|yl~i ki}~iv b fbji~ijfi ljm nlj|yi}`jh
vwlfi `jfeym`jh kbmi~j kii}`jh ~bbkv nblv}`jh v}l}i+b+}di+l~}
lym`b+s`vyle }ifdjbebhp% l yeep+i|y`wwim nyv`jivv fij}~i ljm
nyv`jivv ebyjhi*
]di db}ie v lmalfij} }b }di Lff~l @j}i~jl}`bjle Fbji~ijfi Fij}i~%
k`j`v}~p ny`em`jhv% }di V}l}i Dbyvi% }di Jl}`bjle ]dil}~i% }di Lf+
f~l Vwb~}v V}lm`yk ljm sl~`byv fbkki~f`le bfi }bxi~v*
KfMbjlem‐v l~~`siv `j Hdljl
KfMbjlem‐v% }di xb~em‐v el~hiv} fdl`j b dlkny~hi~% lv} bbm ~i+
v}ly~lj}v% vi~s`jh kb~i }dlj 94 k`ee`bj fyv}bki~v ml`ep% `j <<0
fbyj}~`iv% bwijim yw n~ljfdiv `j Hdljl np il~ep >7<<* ]dip l~i
ebbo`jh b~ ~ii ~i}l`e vwlfiv l} wbwyel~ welfiv `j Lff~l vyfd lv
}di Ob}bol @j}i~jl}`bjle L`~wb~} $O@L% Bvy% Vw`j}it ~blm ljm }di
Lff~l Klee*
N~ljm Jix OCF `j Lff~l Hdljl
@} dlv niij f`~fyel}`jh x`}d`j }di bj+
e`ji Hdljl`lj fbkkyj`}p b~ l~byjm
> pil~v% }dl} Oij}yfop C~`im Fd`foij
$OCF `v bj `}v xlp }b Hdljl* @j Lyhyv}
>7<<% }dip dlsi bf`leep elyjfdim `}v
~v} clhvd`w ~iv}ly~lj} l} Bvy `j Lf+
f~l*
]di fbii vdbw"~iv}ly~lj} Myefi Flà
bwi~l}`jh `j Vby}d L~`fl% dlv levb
bwijim jix fbii vdbwv `j Hdljl*]di ~v} Myefi ~i}l`e v}b~i bwijim bj
^`jo V}~ii} `j Wb~} Ie`qlni}d% `j }di
pil~ <04=* Myefi Flà `v itwljm`jh
ljm fy~~ij}ep elyjfd`jh lj lkn`}`byv
itwljv`bj b }di ~ljfd`vi fdl`j `j}b
Vlym` L~ln`l% Hdljl% J`hi~`l% ]ljqlj`l%
Nb}vxljl ljm Ljhbel*
OCF% Lff~l
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 315/499
6<9ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
34
Elhbv% H`emb Qihjl‐v ipiv bj J`hi~`l lv
iki~h`jh kl~oi}*
ELHBV `v J`hi~`l‐v el~hiv} f`}p ljm yj}`e <00< xlv}di jl}`bj‐v flw`}le* X`}d 0%8 k`ee`bj `jdln`}lj}v%
Elhbv% lebjh x`}d Fl`~b ljm O`jvdlvl% fbyj}v lv
bji b }di kbv} wbwyebyv f`}`iv `j L~`fl ljm `j
}di xb~em* ]di h~il}i~ Elhbv l~il% xd`fd it}ijmv
nipbjm }di imi~le v}l}i b Elhbv ljm `j}b wl~}v b
Bhyj% dlv <6%< k`ee`bj `jdln`}lj}v* Lnyal dlv niij
}di jix flw`}le b J`hi~`l v`jfi <00<*
J`hi~`lj kl~oi} bwijv yw cb~ feb}d`jh
~i}l`ei~v
J`hi~`l‐v mif`v`bj }b e`} l nlj bj `kwb~}im }it}`+
eiv `v bwij`jh yw kljp bwwb~}yj`}`iv b~ b~i`hjfeb}d`jh ~i}l`ei~v* J`hi~`l b~`h`jleep `kwbvim }di
nlj `j >776 }b v}`kyel}i mbkiv}`f w~bmyf}`bj* ]d`v% dbxisi~% bjep
eim }b }di vkyhhe`jh b fdilw feb}d`jh ~bk Lv`l* Ebfle kljylf+
}y~i~v dlsi levb v}~yhheim niflyvi }di fbyj}~p‐v wbb~ wbxi~ vyw+
wep b~fiv }dik }b ~yj }di`~ bwi~l}`bjv bj itwijv`si hiji~l}b~v*
]di J`hi~`lj hbsi~jkij} elv} pil~ ljjbyjfim }dl} `} x`ee e`} }di
nlj ljm `j}~bmyfi `kwb~} }l~`v* ]divi }l~`v xi~i b~`h`jleep ~i+
wb~}im }b ni ni}xiij <7 ) ljm >7 )% ny} lffb~m`jh }b vbki vby~+
fiv }di iif}`si ~l}i `v kyfd d`hdi~*
―]di ~ifij} e`}`jh b }di }it}`ei `kwb~}l}`bj nlj `j J`hi~`l dlv
vdl~wep itwljmim }di vfbwi b `j}i~jl}`bjle ~i}l`ei~v }dl} l~i lnei
}b }~lmi `j J`hi~`l%‛ vlpv K`fdlie Fdy‐m` Iaiolk% m`~if}b~ b Lf}`v
Xiv} L~`fl‐v ~ile iv}l}i m`s`v`bj* Lf}`v misiebwim J`hi~`l‐v ~v}
kbmi~j vdbww`jh klee% ]di Wlekv `j Elhbv% ljm }v vifbjm lf`e`}p%
}di @oial F`}p Klee% `v vi} b~ fbkwei}`bj `j >7<>* Iaiolk itwif}v
}di e`}`jh b }di nlj }b `jf~ilvi }di mikljm b~ ~i}l`e vwlfi `j
J`hi~`l*
Elhbv F`}p Fij}i~
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 316/499
6<3 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
H`emb Qihjl‐v ipiv bj J`hi~`l lv iki~h`jh kl~oi}
@j l ~ifij} `j}i~s`ix }b }di C`jljf`le ]`kiv% H`emb Qihjl% FIB b
I~kijih`emb Qihjl% kij}`bjim }di L~`flj fbyj}~`iv b J`hi~`l
ljm Ljhbel lv }di jit} eyty~p iki~h`jh kl~oi}v x`}d kljp b
}dbvi jl}`bjlev vdbww`jh lv }by~`v}v `j Iy~bwi* ]d`v fbkiv lv l
vy~w~`vi% v`jfi lee klab~ j}i~jl}`bjle eyty~p lvd`bj n~ljmv }l~hi}
itwljv`bj `j @jm`l ljm Vby}d Lki~`fl*
J`hi~`l dlv l jykni~ b jix kbmi~j vdbww`jh kleev `j sl~`byvv}lhiv b misiebwkij}* ]divi `jfeymi }di @oial F`}p Klee `j Elhbv%
}di Wbeb Wl~o Klee `j Ijyhy V}l}i ljm l weljjim vdbww`jh fij}~i
`j @eb~`j% Oxl~l V}l}i* Fy~~ij} lf`e`}`iv jfeymi ]di Wlekv `j Elhbv%
}di ]`jlwl Vdbww`jh Fij}~i j F~bvv `si~ V}l}i ljm }di Fimm` Wel+
ql `j Lnyal% }b jlki l ix*
Xbbexb~}dv ljm I}lk fbjv`mi~ }b ij}i~ J`hi~`l
Lffb~m`jh }b l Nebbkni~h ~iwb~}% ljb}di~ Vby}d L~`flj bbm ljm
feb}d`jh ~i}l`ei~% Xbbexb~}dv Dbem`jhv% `v levb fbjv`mi~`jh bwwb~+
}yj`}`iv `j J`hi~`l* @j lmm`}`bj% Iy~bwilj xbkij lvd`bj h~byw
I}lk‐v by}ei} `j Elhbv `v vi} }b bwij vbbj*
]di Wlekv vdbww`jh klee l}}~lf}v `j}i~jl}`bjle ~i}l`ei~v
]di Wlekv Vdbww`jh Klee `v ebfl}im bj l =9 777 v|yl~i ki}~i web}
b eljm `j Eioo` Wij`jvyel% `j Elhbv% J`hi~`l* @} dlv >< 777 v|yl~i
ki}~iv b ei}}lnei ~i}l`e vwlfi* ]di klee xlv ny`e} bj vxlkweljm
}dl} xlv ~ifel`kim np }di hbsi~jkij} ~ifij}ep ljm fbjv}~yf}`bj
xlv fbkk`vv`bjim np }di Bnl b Elhbv ljm W~iv`mij} Bnlvljab*
]di klee% xd`fd bwijim `j il~ep >773% dlv 30 v}b~iv ljm l kbmi~j
v`t vf~iij f`jikl* ]di~i `v wl~o`jh vwlfi b~ lnby} l < 777 fl~v*
]di vwlfi lffbkkbml}iv bsi~ 37 vdbwv `jfeym`jh }di `j}i~jl}`+
bjle n~ljmv lv Lwwei% Fbjsi~vi% OCF% Eis`v% Kljhb% J`oi% Vxl}fd
ljm l Vbjp Fij}i~*
]di Wlekv Vdbww`jh Klee v }di el~hiv} ljm ~v} b `}v o`jm j J`hi+
~`l* ]di klee `v bxjim np Wi~v`ljlv W~bwi~}`iv E`k`}im% wl~} b }di
Wi~v`ljlv H~byw% w~bkb}im np J`hi~`lj nyv`jivvklj ]lpb Lky+
vlj% l J`hi~`lj w~bwi~}p misiebwi~* ]di Wi~v`ljlv H~byw v levb mi+
siebw`jh v`k`el~ vdbww`jh kleev `j Ijyhy% e`oi }di Wbeb Wl~o Klee%
ljm `j Oxl~l }di Oxl~l Klee ‖ xd`fd v}l~}im l} }di ijm b >7<<*
Visi~le b}di~ w~baif}v l~i levb yjmi~xlp `j b}di~ wl~}v b J`hi~`l*
Kljhb # I}lk bwijim ~v} v}b~i l} ]di Wlekv
]di J`hi~`lj ~i}l`e vif}b~ `v itwljm`jh ljm x`}d }di nyp`jh wbxi~
b }di J`hi~`lj wbwyelfi bj }di ~`vi% }di b~i`hj lvd`bj fbjheb+
ki~l}iv l~i }lo`jh jb}i ljm viio`jh }b ij}i~ wb}ij}`leep eyf~l}`sikl~oi}*
Kljhb dlv vyffivvyeep bwi~l}im j J`hi~`l b~ bsi~ l pil~ ljm jbx
Iy~bwilj e`jhi~`i n~ljm I}lk `v bwij`jh `}v ~v} J`hi~`lj v}b~i `j
Elhbv% v`}yl}im l} ]di Wlekv Klee `j Eioo`% Elhbv* I}lk ~ifij}ep
klmi l n`h vwelvd my~`jh Wl~`v Dly}i Fby}y~i Clvd`bj Xiio `j Al+
jyl~p >7<<*
]di n~ljm dbv}im l dyhi e`jhi~`i fl}xleo vdbx xd`fd il}y~im vy+
wi~kbmiev `jfeym`jh Ol~be`jl Oy~obsl `j vlyfp e`jhi~`i* Ei}‐v vii%
` }di n~ljm `v lnei }b flyvi l v`k`el~ vijvl}`bj `j Elhbv*
]~lcf j Elhbv
Kljhb Vdbwwi~`j Wlekv
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 317/499
6<8ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
@oial Vdbww`jh Klee x`}d
jix `j}i~jl}`bjle ~i}l`ei~v
]di bwij`jh b }di <77 k`ee`bj
mbeel~ @oial F`}p Klee n~`jhv
`j}i~jl}`bjle ~i}l`e ljm ei`vy~i
lf`e`}`iv }b Elhbv* ]di klee `v
l xb~em felvv ~i}l`e ljm ei`vy~i
misiebwkij} `j`}`l}im np Lf}`v
}d~ii pil~v lhb ljm fbkw~`v`jh>8%777 v|yl~i ki}~iv b h~bvv
ny`e} l~il ljm >6%777 v|yl~i
ki}~iv b ei}}lnei l~il*
]di vwlfi lffbkkbml}iv jil~+
ep <77 vdbwv jfeym`jh Vdbw~`}i‐v
el}iv} hiji~l}`bj v}b~i b bsi~ =
=77 v|yl~i ki}~iv% OCF% K~* W~`+
fi% ]x`fi lv J`fi% J`oi ljm Lemb*
]di miv`hj b }di klee `jfb~wb+
~l}iv `jb~kle kii}`jh welfiv%
l bbm dlee ljm l si vf~iij V`e+si~n`~m f`jikl*
K~* W~`fi x`ee bwij v}b~iv
`j J`hi~`l
Vby}d L~`flj feb}d`jh ~i}l`ei~
K~ W~`fi dlv `jm`fl}im }dl} `} `v
`j}i~iv}im `j bwij`jh yw v}b~iv
`j J`hi~`l* ]di fbkwljp le~il+
mp dlv bwi~l}`bjv `j b}di~ L+
~`flj fbyj}~`iv ny} viiv J`hi+
~`l lv }di ~v} w~`qi* Nyv`jivv
Mlp |yb}im K~ W~`fi fdl`~klj
Le`v}l`~ KfL~}dy~ vlp`jh }dl}―}di n`h bji xi jiim }b bwij
yw `v J`hi~`l‛* Di lmmim }dl}
J`hi~`l‐v wbwyel}`bj b kb~i
}dlj <9= k`ee`bj fbyem vywwb~}
97 }b <77 v}b~iv*
^i}~bvwif}`si x`}d J`hi~`l
miny}
^i}~bvwif}`si n~`jhv `}v ~v}
nby}`|yi }b Elhbv* ]lo`jh w~`mi
b welfi lv }di ~v} s`j}lhi `j
v}b~i vdbww`jh itwi~`ijfi `jJ`hi~`l% }di nby}`|yi ebfl}im `j
}di fij}~i b Elhbv Vy~yei~i ‖
dbki }b }di Jl}`bjle V}lm`yk
ljm Jbeepxbbm ‖ dbyviv bji b l o`jm% ~i}~b ljm s`j}lhi lffivvb+
~`iv ljm feb}d`jh b~ kij ljm xbkij% h`s`jh lee xdb v}iw }d~byhd
`}v mbb~v l yj`|yi xleo mbxj kikb~p elji*
]`jlwl Vdbww`jh Fij}~i
]di febvi w~bt`k`}p b ]`jlwl }b }di kljylf}y~`jh nlvim Flelnl~
C~ii ]~lmi Qbji lv xiee lv }di Flelnl~ Vil ljm L`~ Wb~}v% w~ivij}v
bwwb~}yj`}`iv b~ kljylf}y~i~v% ~i}l`ei~v ljm xdbeivlei~v }b it+
wljm }di`~ lf}`s`}`iv myi }b `jf~ilvim }~lmi*
Wbeb Wl~o Klee ^ijmi~`jh
Fimm` Welql% Lnyal
@}v ebfl}`bj b }di kl`j d`hdxlp `j}b }di f`}p b Flelnl~% kiljv
}dl} s`v`}b~v ~bk b}di~ wl~}v b J`hi~`l ljm }di ji`hdnby~`jh
fbyj}~`iv flj lffivv ]`jlwl ilv`ep x`}dby} hb`jh }d~byhd }di `jf+
~ilv`jh }~lf l} }di f`}p fij}~i* Xdl}‐v kb~i% }di F~bvv ^`si~ V}l+
}i Hbsi~jkij}% `j`}`le w~bkb}i~ b }di Qbji% dlv itify}im l eblj
lh~iikij} b~ }di fbjv}~yf}`bj b l kbjb~l`e fbjjif}`jh ]`jlwl }b
}di l`~wb~} }b y~}di~ `kw~bsi lffivv`n`e`}p*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 318/499
6<4 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di ]`jlwl Vdbww`jh Fij}~i w~ivij}v }di `jvw`~im ljm m`vfi~j`jh
vdbwwi~ x`}d l nby|yi} b w~bmyf} bi~v ~bk di~ 9= |yle`}p ~i+
}l`e by}ei}v ljm by~ dyhi ikwb~`l ilfd b xd`fd `v lnby} <7%777
v|yl~i ki}~iv*
Fimm` Welql `j Lnyal
Fimm` Welql `v klmi yw b 99 vwif`le}p vdbwv% bfiv # vi~s`fi
w~bs`mi~v fbjv`v}`jh b kbs`i }dil}i~v% l nbbov}b~i% fdlkwlh+
ji ebyjhi% }di L}~`yk G Fimm` Welql% ~iv}ly~lj}v% fliv% lvd`bjnby}`|yiv% vdbiv% lffivvb~`iv% ljm dbki `j}i~`b~ miv`hj v}b~iv%
y~j`vd`jhv% dile}d # nily}p vlebjv% h`} vdbwv% }ieiwdbjiv% nlj+
o`jh ljm L]Kv% m~p feilj`jh vi~s`fiv% l mij}le bfi% l wdl~klfp%
l wdb}b v}ym`b% fd`em~ij—v ij}i~}l`jkij}% lj isij} dlee ljm kyfd
kb~i*
Fimm` Welql `v bxjim np Fimm` Fb~wb~l}`bj ljm `v ebfl}im `j }di
Fij}~le Nyv`jivv L~il b Lnyal* ]di Welql fbjv`v}v b <7%777
v|yl~i ki}~iv b ~i}l`e ljm bfi vwlfi*
Wbeb Wl~o Klee
Wbeb Wl~o Klee `v v`}yl}im bj }di Wbeb Wl~o H~byjmv `j }di f`}p bIjyhy% Ijyhy V}l}i* ]di klee `v misiebwim np Wbeb Wl~o Misiebw+
kij} Fbkwljp% l w~`sl}i+wyne`f+wl~}ji~vd`w ni}xiij }di Ijyhy
V}l}i Hbsi~jkij} ljm Wi~v`ljlv H~byw% }di misiebwi~v ljm bx+
ji~v b ]di Wlekv Vdbww`jh Klee% Elhbv ‖ J`hi~`l—v w~ik`i~ vdbw+
w`jh klee*
]d`v `j`}`l}`si l`kv }b w~bwie Ijyhy V}l}i }bxl~mv lfd`is`jh l
kihl f`}p v}l}yv ljm }b w~bs`mi ikwebpkij} b~ `}v f`}`qijv ljm
}di~inp h`s`jh ~iv`mij}v l kbmi~j vdbww`jh itwi~`ijfi*
Vdbwwi~v l~i lnei }b n~bxvi% xleo l~byjm l} ei`vy~i ljm kloi
wy~fdlviv `j l vi~iji% feilj ijs`~bjkij} fbkwei}i x`}d v}l}i+b+
}di+l~} lf`e`}`iv* ]di klee x`ee ni dbki }b l sl~`i}p b vdbwv ~lj+
Fimm` Welql% Lnyal
h`jh ~bk fbvki}`fv% bbm `}ikv }b ieif}~bj`fv* ]di~i x`ee levb ni
l bbm fby~} wlfoim x`}d vbki b }di n`hhiv} bbm fdl`jv* ]di n`h
bwij`jh xlv `j Viw}ikni~ >7<<*
Vlkvyjh Ieif}~bj`fv bwijim ~v} vdbw `j J`hi~`l
@j b~mi~ }b lsi~} `}v w~bmyf}v ~bk ni`jh w`~l}im lv xiee lv m`v}lj+
f`jh `}vie ~bk vynv}ljml~m w~bmyf}v% Vlkvyjh Ieif}~bj`fv Xiv}
L~`fl $VIXL `j fbjayjf}`bj x`}d F~`v}l M`h`}le E`k`}im ~ifij}ep
bwijim }di ~v} bji+v}bw }ifdjbebhp vdbw `j J`hi~`l% xd`fd `vn~ljmim lv Vlkvyjh @] Weyv *
Lffb~m`jh }b Vlkvyjh% }di vdbw% ebfl}im l} Vljyv` Clyjxl V}~ii}%
S`f}b~`l @veljm% Elhbv% v }di clhvd`w b VIXL @] w~bmyf}v by}ei} `j
J`hi~`l% iv}lne`vdim }b v`kwe`p `jm`s`mylev‐ ljm nyv`jivviv— `jb~+
kl}`bj }ifdjbebhp w~bfimy~iv* Vlkvyjh Ieif}~bj`fv Xiv} L~`fl
$VIXL dlv wl~}ji~im x`}d F~`v}l M`h`}le E`k`}im% ljm elyjfdim }di
~v} Vlkvyjh @] Weyv vdbw `j J`hi~`l `j Mifikni~ >7<<*
Xbbexb~}dv x`ee elyjfd 6 kb~i ~i}l`e v}b~iv `j J`hi~`l
Ayv} xiiov l}i~ ljjbyjf`jh }di bwij`jh b v}b~iv `j Yhljml ljm
]ljqlj`l `j >7<<% Xbbexb~}dv vl`m `} xbyem lmm }d~ii kb~i v}b~iv}b `}v h~bx`jh L~`flj wb~}be`b `j J`hi~`l*
Xbbexb~}dv‐ el}iv} ab`j} sij}y~i x`}d e`v}im J`hi~`lj fbkwljp
Fdieel~lkv vlx }d~ii v}b~i bwij`jhv `j Mifikni~ >7<< ljm visij
kb~i l~i }b beebx bsi~ }di jit} }xb pil~v* ]xb v}b~iv bwijim `j
Elhbv% bji l} ]di Wlekv ljm }di b}di~ l} @oial* ]di }d`~m x`ee bwij
`j Wbeb Wl~o `j Ijyhy V}l}i `j J`hi~`l*
Xlekl~} x`ee bwij kb~i v}b~iv `j J`hi~`l
Xlekl~}% Lki~`fl‐v b~ikbv} ebx+w~`fi ki~fdljm`vi ~i}l`e v}b~i%
`v weljj`jh }b bwij }xb v}b~iv `j J`hi~`l vbbj*]di fbkwljp‐v welj
}b bwij v}b~iv `j J`hi~`l `v wl~} b }di v}~l}ihp b `}v eilmi~vd`w
}ilk*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 319/499
6<0ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
30
Abdljjivny~h% jix itwljv`bj l} Vljm}bj F`}p
Jievbj Kljmiel Klee*
ABDLJJIVNY^H v }di flw`}le b Vby}d L~`fl‐v Hly}ijh w~bs`jfi%ljm x`}d 6%0 k`ee`bj `jdln`}lj}v `v levb Vby}d L~`fl‐v kbv} wb+
wyebyv f`}p% lv xiee lv `}v kbv} wbwyebyv fbjy~nl}`bj x`}d jil~ep
4 k`ee`bj `jdln`}lj}v* ]di flw`}le f`}p b Vby}d L~`fl `v W~i}b~`l%
xd`fd `v l~byjm 97 o`ebki}~iv }b }di jb~}d*
]di el~hiv} vdbww`jh klee `j Abdljjivny~h `v Jievbj Kljmiel
V|yl~i l} Vljm}bj F`}p $Vljm}bj F`}p b~ vdb~}* ]di f`}p‐v b}di~
xiee+ojbxj kleev l~i Ilv}hl}i% Xiv}hl}i% Jb~}dhl}i% Vby}dhl}i%
Kie~bvi L~fd% ^bvinljo Klee% ljm F~iv}l* L >97%777 v|yl~i ki}~i
klee j K`m~ljm v fy~~ij}ep weljjim }dl} x`ee ni fleeim Qbjo‐@q`qxi
Vdbww`jh ivb~} $Qbjo‐@q`qxi v Qyey b~ ―lee wibweiv‛*
Jix itwljv`bj l} Vljm}bj F`}p
Vljm}bj `v l xile}dp l~il v`}yl}im x`}d`j }di ki}~b b Abdljjiv+
ny~h% Hly}ijh* ]di jlki fbkiv ~bk }di fbkn`jl}`bj b }xb b
`}v vyny~nv% Vljmbxj ljm N~pljv}bj* ]di Vljm}bj l~il `v bji b
}di kbv} bwyeij} `j Abdljjivny~h ljm Vby}d L~`fl% ljm }di~ib~i
`j L~`fl% ny} jb} l~ lxlp $bjep lnby} 3 o`ebki}~iv ~bk Leitlj+
m~l% bji b }di wbb~iv} b~ki~ nelfo }bxjvd`wv* Vljm}bj fbsi~v
Abdljjivny~h Mbxj}bxj
Vope`ji Abdljjivny~h
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 320/499
6>7 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
lj l~il b lww~bt`kl}iep <93 v|yl~i o`ebki}~iv xd`ei Leitljm~l `v ayv} bsi~ 4 v|yl~i o`ebki}~iv* @} `v iv}`kl}im }dl} }di wbwyel}`bj b
Leitljm~l `v }di vlki lv }dl} b Vljm}bj `}vie*
]di jix itwljv`bj l} Vljm}bj F`}p bwijim `j Jbsikni~ >7<<* ]di
ij}~ljfi <> lf`jh bj}b ^`sbj`l ^blm `v x`}d`j xleo`jh m`v}ljfi
b }di jix Hly}~l`j v}l}`bj ljm }di l~il x`ee `jfeymi l W`lqql b~
}dbvi xdb ijabp }di l}kbvwdi~i b nyv}e`jh v}~ii} fliv*
@}v bxji~v% E`ni~}p W~bwi~}`iv $89 ) ljm Wl~i}b E`k`}im $>9 )% vlp
vwif`le`vim ~i}l`ei~ h~bywv bwij`jh v}b~iv `j }d`v wdlvi x`ee lmm
yjw~ifimij}im vwl~oei }b Vby}d L~`fl‐v eilm`jh lvd`bj miv}`jl}`+
bj* ]di `fbj`f Vljm}bj F`}p bwijm `}v mbb~v% x`}d l jix ebbo xd`ei
yjsi`e`jh jix j}i~jl}`bjle ~i}l`e n~ljmv }b bi~ vdbwwi~v bjep }di
niv} kbjip flj nyp*
Ql~l bwijim bji bc }di n`hhiv} vdbwv `j }di Xb~em
Ql~l% }di eilm`jh fdl`j b Vwlj`vd }it}`eiv h~byw @jm`}it% `v b~h`jhldilm `j }di hebnle kl~oi}* ]di Vwlj`vd n~ljm `v jbx klo`jh `}v
Vby}d L~`flj miny} `j }di jix Vljm}bj F`}p klee `j }di flw`}le
Abdljjivny~h* ]di ebfl}`bj v vl`m }b ni bji b }v n`hhiv} vdbwv j
}di xb~em* X`}d lj l~il b >%877 v|yl~i ki}~iv% `} dlv fbeeif}`bjv
b~ kij% xbkij ljm fd`em~ij ivwif`leep miv`hjim b~ }di fe`kl}i b
}d`v fbyj}~p `j }di vby}di~j dik`vwdi~i*
Jix Ci~~l~` v}b~i `j Abdljjivny~h
@j Ayji >7<7% Ci~~l~` fiein~l}im }di bwij`jh b `}v el}iv} bf`le
v}b~i% ebfl}im `j Vljm}bj F`}p `j }di Jievbj Kljmiel Klee* ]di
n~ljfd `v }di vifbjm }b ni iv}lne`vdim `j Vby}d L~`fl—v vifbjm
el~hiv} f`}p% x`}d l vdbw le~ilmp ebfl}im l} `}v @j}i~jl}`bjle L`~+
wb~}* ]di el}iv} Ci~~l~` v}b~i% xd`fd bi~v ebfle ljv }di fdljfi }b
wy~fdlvi bf`le }ilk `}ikv% nblv}v bsi~ <77 v|yl~i ki}~iv*
]di Abdljjivny~h Ci~~l~` v}b~i ab`jv b}di~v j jyki~byv ~ifbhj`v+
im f`}`iv vyfd lv Ebjmbj% Nl~fiebjl% Vlj C~ljf`vfb% K`lk`% O`is%
Mynl`% ^bki% K`elj ljm Sij`fi*
Vljm}bj F`}p% Abdljjivny~h
Vljm}bj F`}p Vdbww`jh Klee% Abdljjivny~h
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 321/499
6><ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Hyivv ljm Wlye # Vdl~o x`}d Vby}d Lc~`fl * miny}v
^i}l`ei~ Nyvnp H~byw x`}d <6 v}b~iv `j Vljm}bj F`}p x`ee it}ijm `}v
w~ivijfi x`}d }di `j}~bmyf}`bj b l jix fbjfiw} Hyivv lffivvb+
~p v}b~i* @j}i~jl}`bjle ~i}l`ei~% Vy~}ii H~byw miny}v `j}b Vljm}bj
F`}p ljm L~`fl x`}d }di bwij`jh b }di @}le`lj eyty~p n~ljm Wlye
# Vdl~o*
E`ni~}p W~bwi~}`iv vlp% }di jix <>7 v|yl~i ki}~i vdbw `v ni`jh
miv`hjim ljm kljylf}y~im `j Jlweiv ljm cbxj }b Vby}d L~`fl*Vi~`le vdbwwi~v xdb dlsi s`v`}im Wlye # Vdl~o‐v v}b~i `j K`elj bj
S`l Kbj}ijlwbeibji x`ee ni dlwwp }b ojbx }di Vljm}bj F`}p v}b~i
x`ee ni `mij}`fle }b }di bji `j @}lep*
Jix Vl~ld Wlf`j` by}ei} }b bwij `j Abdljjivny~h
Vbki }xb miflmiv lhb% Vl~l Wlf`j` flyhd} }di l}}ij}`bj b xbkij
xb~emx`mi x`}d di~ m`v}`jf}`si ljm `jjbsl}`si v}pei* Vdi `v ojbxj
b~ }di yj`|yi xlp vdi fbkn`jiv oj`}xil~% ln~`fv% ljm fbeby~ }b
f~il}i ye}~l+ik`j`ji fbeeif}`bjv*
Cb~ }v itwljv`bj j}b L~`fl% }di fbkwljp mif`mim }b bwij l v}b~i%
`j Ayep >7<<% l} }di xiee+ojbxj Dpmi Wl~o klee bj Abdljjivny~h‐vAlj Vky}v Lsijyi* Vl~ld Wlf`j` dlv 99 itfeyv`si nby}`|yiv xb~em+
x`mi ljm weljv }b bwij lmm`}`bjle by}ei}v% e`oix`vi xb~emx`mi*
B}di~ jix ~i}l`ei~v
B}di~ ~i}l`ei~v bwij`jh v}b~iv j }di jix wdlvi jfeymi Dyhb% V}i+
si Klmmij% Nij Vdi~klj% Dlfoi}}% Alfo C~`imklj% ]lh Diyi~% Nie+
elh`b% Wljmb~l% Mikbf~l}`f ^iwyne`f% Qy`% Bol`m`% Jivw~ivvb% Ei+
fb|vwb~}`% Eyey Nieei% H+V}l~% F~bvvbsi~% Vdivdl% ]`hi~ b Vximij%
Ql~l Celhvd`w V}b~i Vljm}bj F`}p Vdbww`jh Klee% Abdljjivny~h
Ci~~l~` v}b~i% Vljm}bj F`}p
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 322/499
6>> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
O`jhveip Dil}d% Vywi~m~`% Vlfo‐v% Klvol% Cbvv`e% Ql~~l% Li~bjly}`+
fl% Lm`mlv% Vywi~hl% Flj}i~ny~p% }di ~v} ~ii+v}ljm`jh ]dbklv
Vlnb v}b~i j Vby}d L~`fl% Eb~jl Alji% M~`}i~v% B~mj jh ljm iml%
V`kwep Kljlv% ei F~iyvi} ljm O`}fdij Wlvv`bj*
Vljm}bjv F`}p Clf}v # C`hy~iv
]di jixep+ny`e} ~i}l`e vwlfi kilvy~iv 67%777 v|yl~i ki}~iv* ]di
itwljv`bj x`ee lmm l y~}di~ 30 v}b~iv }b Vljm}bj F`}p% n~`jh`jh
}di jykni~ b v}b~iv }b 637* Vljm}bj F`}p‐v ij}`~i ~i}l`e vwlfix`ee }b}le <=6%307 v|yl~i ki}~iv bj fbkwei}`bj b }d`v wdlvi% }l+
o`jh }di fbkweit% xd`fd `jfeymiv }di db}ie ljm bfi fbkwbjij}%
}b ><9%777 v|yl~i ki}~iv*
Vlkvyjh bwijim `j Feil~xl}i~ Klee
Jbsikni~ >7<< kl~oim }di bwij`jh b }di ~v} Vlkvyjh n~ljm
v}b~i b~ Abdljjivny~h `j }di Feil~xl}i~ Klee x`}d l ~i}l`e vwlfi
b 677 v|yl~i ki}~iv* ]d`v `v }di v`t}d n~ljm v}b~i `j Vby}d L~`fl%
l}i~ @—Eljhl Klee `j Jievw~y`} }dl} bwijim `j Bf}bni~ >7<<*
Xlekl~}% Klvvkl~} welj >7<> bwij`jh bc =7 jix Vby}d
Lc~`flj v}b~iv
Xlekl~}% }di YV+nlvim m`vfbyj} miwl~}kij} ljm xl~idbyvi
v}b~iv fdl`j% weljv }b bwij jil~ep =7 jix v}b~iv np >7<>% ljm f~il+
}i <9%777 jix abnv `j Vby}d L~`fl x`}d`j }di jit} si pil~v `j fbe+
elnb~l}`bj x`}d Abdljjivny~h+nlvim ~i}l`ei~ Klvvkl~}*
Xlekl~} ~ifij}ep lf|y`~im Klvvkl~} b~ >%= n`ee`bj mbeel~ *@} jbx
weljv }b jsiv} lj lmm`}`bjle 4%8 n`ee`bj mbeel~ bj }di jix v}b~i bwi+j`jhv% lv xiee lv }di wy~fdlvi b bbm ljm lv}+kbs`jh fbjvyki~
hbbmv $kbv} b xd`fd `} weljv }b vby~fi ~bk ebfle vywwe`i~v*
]di W~i}b~`l+nlvim Fbkwi}`}`bj ]~`nyjle dlv v}l}im }dl} nb}d
fbkwlj`iv kyv} ijvy~i }dl} }di~i l~i jb abn fy}v b~ }xb pil~v*
]dip kyv} levb ijvy~i }dl} it`v}`jh elnby~ lh~iikij}v l~i dbjby+
~im b~ }d~ii pil~v l}i~ }di wy~fdlvi* ]di }~`nyjle y~}di~ v}l}im
}dl} }di ki~hi~ xlv sle`m bjep ` l <=%=3 k`ee`bj mbeel~ vywwe`i~ mi+
siebwkij} yjm xlv iv}lne`vdim np nb}d ~i}l`ei~v*
Feil~xl}i~ Klee% Abdljjivny~h
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 323/499
6>6ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
87
Flwi}bxj‐v Fljle Xleo1 ]di el~hiv} vdbww`jh
klee `j }di vby}di~j dik`vwdi~i
*FLWI]BXJ% Vby}d L~`fl‐v }d`~m el~hiv} f`}p l}i~ Abdljjivny~hljm My~nlj% it}ijmv bsi~ l >%=99 v|yl~i ki}~i l~il ljm dlv 6%=
k`ee`bj jdln`}lj}v* ]di f`}p v jlkim l}i~ }di Flwi b Hbbm Dbwi%
xd`fd `v l~byjm =9 o`ebki}~iv }b }di vby}d ljm yvim }b ni lj it}+
~ikiep dlql~mbyv l~il b~ vd`wv sbplh`jh }b @jm`l*
S`f}b~`l # Lec~im Xl}i~c~bj} klee
Flwi}bxj ljm `}v vyny~nv dlsi jyki~byv vdbww`jh kleev vyfd lv
}di S`f}b~`l # Lec~im Xl}i~c~bj} klee xd`fd% lv }di jlki `kwe`iv%
`v ebfl}im jil~ }di dl~nby~* ]di klee% xd`fd xlv ny`e} bj wl~} b
}di Wb~} b Flwi ]bxj mbfov% `v }di f`}p—v kbv} s`v`}im }by~`v} l}+
}~lf}`bj* Wl~} b }di fdl~k b }di S#L% lv } `v ojbxj ebfleep% v }dl}
}di wb~} v v}`ee j bwi~l}`bj ljm s`v`}b~v flj xl}fd vd`wv l~~`si ljmmiwl~}*
]di S`f}b~`l # Le~im Xl}i~~bj} misiebwkij} `v l ~ijixle w~baif}
}dl} `jfb~wb~l}iv kyfd b }di d`v}b~`f dl~nby~ `j~lv}~yf}y~i* ]di
xdbei fbkweit `v kljlhim np l w~`sl}i fbkwljp bxjim np ]~ljv+
ji}*
Flwi ]bxj Vope`ji
S`f}b~`l # Lec~im Xl}i~c~bj} Vdbww`jh Fij}i~% Flwi ]bxj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 324/499
6>= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Lj j}i~jl}`bjle fbjvb~}`yk b Mynl` Xb~em ljm Ebjmbj # ih`bjle
W~bwi~}`iv lf|y`~im }di misiebwkij} `j >773 l} l ~ifb~m sleyi `j
Vby}d L~`flj }i~kv b 8%= n`ee`bj ~ljm $8<< k`ee`bj iy~b* ]dip vbem
}di fbkwei}im l}}~lf}`bj }b Vby}d L~`flj bxji~v H~bx}dwb`j}%
}di fbyj}~p—v el~hiv} w~bwi~}p fbkwljp% ljm }di Wyne`f @jsiv}kij}
Fb~wb~l}`bj j >7<<*
Fij}y~p F`}p misiebwkij} bc 037 k`ee`bj iy~b
Fij}y~p F`}p v l >97 dl vyny~n b Flwi ]bxj% }dl} xlv fbjv}~yf}imlv l k`tim yvi misiebwkij} `jfeym`jh ij}i~}l`jkij}% ~iv`mij}`le%
~i}l`e ljm bfi fbkwbjij}v* Misiebwkij} nihlj yjmi~ Kbjit
Misiebwkij} `j <008 ljm fbj}`jyiv yjmi~ }di jix bxji~v% ^ln`i
W~bwi~}p H~byw* @jsiv}kij} }dyv l~ itfiimv <7 n`ee`bj ~ljm $037
k`ee`bj iy~b* @} `v ebfl}im <7 o`ebki}~iv }b }di jb~}d+ilv} b fij+
}~le Flwi ]bxj lebjh }di J< kb}b~xlp ljm `v }~lsi~vim np jyki+
~byv xl}i~xlpv% xi}eljmv ljm fljlev*
Flwi}bxj‐v Fljle Xleo1 ]di el~hiv} vdbww`jh klee `j }di
Vby}di~j Dik`vwdi~i
Fljle Xleo xlv }di el~hiv} vdbww`jh klee `j L~`fl ljm }di
Vby}di~j Dik`vwdi~i `j ei}}lnei l~il xdij `} xlv bwijim `j Mi+fikni~ >777* Fy~~ij}ep% }di <=<%777 v|yl~i ki}~i klee fbj}l`jv
bsi~ =77 v}b~iv% >7 kbs`i }dil}~iv% kljp ~iv}ly~lj}v ljm nl~v ljm
lj ij}i~}l`jkij} vif}`bj* L~fd`}if}y~leep% } xlv miv`hjim x`}d }di
―Flwi Siji}`lj‛ v}pei `j k`jm* Fljle Xleo `v }di 6~m el~hiv} vdbw+
w`jh fij}~i `j L~`fl $Hl}ixlp Fij}~i `j My~nlj `v }di el~hiv}*
Wb~} Flwi ]bxj
Fljle Xleo Vdbww`jh Fij}i~% Flwi ]bxj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 325/499
6>9ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
YY bwijim `j Oebbc V}~ii}
Yjojbxj Yj`bj $YY `v kb~i }dlj l feb}d`jh vdbw* @j Kl~fd >7<<%
}di n~ljm bwijim `}v ~v} Vby}d L~`flj v}b~i bjOebbc V}~ii}
*X`}d `j}i~`b~v miv`hjim np hebnleep ~ifbhj`vim% Jix Pb~o+nlvim
l~fd`}if}y~le miv`hji~ ^llie mi Fl~mijlv ljm fy~l}im np l mp+
jlk`f }ilk b `j}i~jl}`bjle kyv`f% miv`hj ljm lvd`bj welpi~v% `}
~iw~ivij}v l fbeeif}`si b hebnle f~il}`s`}p }dl} v vi} }b kloi }vie
l ~ivd ljm `kwb~}lj} wl~} b Flwi ]bxj—v y~nlj% fye}y~le vfiji*
Elknb~hd`j` bwijv }xb milei~vd`wv `j Vby}d Lc~`fl
Elknb~hd`j` dlv bwijim }xb milei~vd`wv `j Vby}d L~`fl% bji `j
Flwi}bxj ljm }di b}di~ `j Abdljjivny~h* Nb}d l~i ~yj np Wil~e
Elknb~hd`j`v Lsij}l}mb~% Flwi ]bxj
Elknb~hd`j` Lsij}l}mb~% Flwi ]bxj
Ly}bkb}`si% xd`fd `v Elknb~hd`j`‐v jix wl~}ji~ `j Vby}d L~`fl*
Nb}d milei~v vdbxflvim }di Elknb~hd`j` Lsij}lmb~ EW 877+= l}
}di >7<< Hijisl Ly}b Vdbx% xdi~i }di jix kbmie xlv yjsi`eim*
EH Ieif}~bj`fv bwijv ~v} Vby}d Lc~`flj v}b~i
EH Ieif}~bj`fv% }di Vibye+nlvim Vby}d L~`flj vynv`m`l~p b }di
EH H~byw% bwijim `}v ~v} v}b~i `j Flwi ]bxj `j Mifikni~ >7<<*
]di v}b~i `v wl~} b `}v welj }b flw}y~i }di h~bx`jh b~hlj`vim ~i}l`e
kl~oi} }d~byhd l fdl`j b itfeyv`si vdbwv lf~bvv }di fbyj}~p* @}
x`ee ni bwij`jh }d~ii kb~i vyfd vdbwv `j }di jit} v`t kbj}dv `j
Nb}vxljl% Kly~`}`yv ljm Kbqlkn`|yi% x`}d lj bsi~lee hble }b bwij
<%777 v}b~iv lf~bvv L~`fl j }di jit} }xb pil~*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 326/499
6>3 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 327/499
6>8ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 328/499
6>4 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Lv`l*
X`}d }v l~byjm ==%3 k`ee`bj v|yl~i o`ebki}~iv b vy~lfi l~il% Lv`l
`v }di xb~em‐v el~hiv} fbj}`jij} ljm l wl~} b Iy~lv`l% `} lffbyj}v
b~ l~byjm l }d`~m b }di Il~}d‐v eljm klvv* Lv`l dlv l~byjm by~n`ee`bj `jdln`}lj}v% b~ ~byhdep 37 ) b }di xb~em‐v wbwyel}`bj*
Dbjh Objh Vope`ji
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 329/499
6>0ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
8<
Jix Mied`% Nb}}ihl Siji}l% Mlk`lj` ljm Fljle`
miny} l} Bni~b` Hy~hlbj Db}ie*
JIX MIED@ v wl~} b }di @jm`lj ki}~bwbe`v b Mied` ljm v }di vil}b }di @jm`lj hbsi~jkij}* My~`jh }di N~`}`vd fbebj`le wi~`bm nih`j+
j`jh `j <0<<% Jix Mied` xlv fbjv}~yf}im vby}d b }di bem f`}p b
Mied`% ljm }dyv Jix Mied`‐v =>%8 v|yl~i o`ebki}~iv fbkw~`vi bjep
l k`jy}i ~lf}`bj b }di <%=46 v|yl~i ki}~i vy~lfi l~il b }di
flw`}le f`}p* Lffb~m`jh }b }di >7<< fijvyv% Jix Mied` dlv >=0%004
`jdln`}lj}v*
Mied` ljm Jix Mied`% xd`fd fbkw~`vi }di flw`}le b @jm`l% l~i hbsi~+
jim lv l yj`bj }i~~`}b~p np }di fij}~le hbsi~jkij} yjmi~ }di jlki
b Jl}`bjle Flw`}le ]i~~`}b~p b @jm`l* X`}d << k`ee`bj `jdln`}lj}v `j
}di f`}p w~bwi~ ljm <3%6 k`ee`bj `j }di Jl}`bjle Flw`}le ^ih`bj $lv
}di fbjy~nl}`bj `v fleeim% Mied` `v @jm`l‐v vifbjm el~hiv} f`}p l}i~Kyknl` ljm fbyj}v lv bji b }di xb~em‐v kihl+f`}`iv*
V}~ii}e`ci% Jix Mied`
Jix Mied` Vope`ji
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 330/499
667 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Lmbecb Mbk`jhyiq miny}v l} Lkn`ijfi
Klee
@j il~ep Cin~yl~p >7<<% }di Vwlj`vd lvd`bj
miv`hji~ Lmbeb Mbk`jhyiq bwijim l jix
nby}`|yi `j l 6>9 v|yl~i ki}~i vwlfi `j Jix
Mied`‐v Lkn`ijfi Klee* ]di Vwlj`vd lvd`bj
miv`hji~ xlj}v }b bwij >9 v}b~iv lf~bvv @jm`l
bsi~ }di jit} si pil~v* ]di n~ljm dlv wl~}ji+
~im x`}d }di Xlmdlxlj E`iv}pei ^i}l`e H~byw}b elyjfd `}v vifbjm v}b~i fbk`jh yw `j Hy~+
hlbj% lv xiee lv `}v }d`~m `j Kyknl`*
@jm`l‐v Jb* < E`civ}pei N~ljm jix `j
Lkn`ijfi Klee
Slj Diyvij% @jm`l‐v w~ik`yk fb~wb~l}i lvd`+
bj n~ljm% elyjfdim `}v jix clhvd`w V}b~i `j
}di Lkn`ijfi Klee% `j Viw}ikni~ >7<<* ]di
jix v}b~i `v ebfl}im bj }di ~v} cbb~ b Lk+
n`ijfi Klee% ljm vdbxflviv }di jiv} fbee+
if}`bj b vy`}v ljm nelqi~v `j }di fbyj}~p* Slj
Diyvij `v }di xb~em‐v Jb*< m~ivv vd`~} n~ljm*@} `v jb} m`i~ij} `j @jm`l% itfiw} }dl} `} `v levb
}di fbyj}~p‐v Jb* < w~ik`yk e`iv}pei n~ljm
b~ kij% xbkij ljm pby}d* ]d`v `v }di n~ljm—v
}xij}p+j`j}d v}b~i `j }di f`}p*
]di Fel~`mhiv Db}ie Jix Mied`
Bni~b` Db}ie Jix Mied`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 331/499
66<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
C`~v} Si~vlfi Dbki Nby}`|yi bwijim
`j ]di Hleei~p KH
@j Aljyl~p >7<<% }di ~v} Si~vlfi Dbki Nby+
}`|yi bwijim `}v mbb~v% l} ]di Hleei~p KH%
bji b }di kbv} w~iv}`h`byv vdbww`jh fij+
}~iv `j Jix Mied`* ]d`v Si~vlfi Dbki clh+
vd`w nby}`|yi fbsi~v bsi~ 677 v|yl~i ki}~iv
ljm ~icif}v }di Kl`vbj—v MJL* ]di Nby}`|yi
vdbxflviv }di fbkwei}i `j}i~`b~ fbeeif}`bjvE`s`jh ljm M`j`jh% `j l m`si~vi vi~`iv b iei+
hlj}% si~p lvd`bjlnei vi}}`jhv*
Nb}}ihl Siji}l% Mlk`lj` ljm Fljle`
miny} l} Bni~b` Db}ie Hy~hlbj
@j >7<<% }di @}le`lj eyty~p ~i}l`ei~ Nb}}ihl Si+
ji}l bwijim l jix nby}`|yi l} Jix Mied`‐v
~`}qp Db}ie Bni~b` Hy~hlbj `j l 37 v|yl~i
ki}~i vwlfi }dl} `v }di fbkwljp‐v vifbjm
v}b~i j Jix Mied` ljm }di }d`~m bji j @jm`l*
]di @}le`lj aixieei~p dbyvi Mlk`lj` levbbwijim `}v ~v} @jm`lj v}b~i% `j Jbsikni~
>7<<% l} Db}ie Bni~b` Hy~hlbj* ]di fbkwljp
`v viio`jh l ebfl}`bj `j Kyknl` xdi~i `} db+
wiv }b bwij l vifbjm v}b~i j >7<>*
Fbjjlyhd} Welfi Jix Mied`
Bni~b` Db}ie Jix Mied`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 332/499
66> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Lwl~} ~bk Nb}}ihl Siji}l ljm Mlk`lj`% Fljle` levb bwijim l nby+
}`|yi `j >7<< l} Db}ie Bni~b` Hy~hlbj `j l <97 v|yl~i ki}~i vwlfi%
n~`jh`jh }b v`t }di Fljle` kbjb+n~ljm v}b~i cii} j @jm`l*
Nleep jleep fbkiv }b @jm`l
@jm`l‐v ~v} Nleep v}b~i xlv yjsi`eim l} Jix Mied`‐v eyty~p dyn% }di
MEC Ikwb~`b Klee `j Slvlj} Oyja% bj =}d Jbsikni~% >7<<* @j oii+
w`jh `}v fbkk`}kij} x`}d }di C~ljfd`vi N`~m H~byw @j}i~jl}`bjle
}b w~bkb}i }di n~ljm `j @jm`l% kb~i v}b~iv l~i weljjim l} w~ik`yk
ebfl}`bjv lf~bvv @jm`l*
Dlkeipv ]bpv lsl`elnei `j MEC Welfi Klee
]di N~`}`vd }bp ~i}l`ei~ Dlkeipv% xd`fd bwi~l}iv `j @jm`l yjmi~ l
~ljfd`vi lh~iikij} x`}d ^ie`ljfi ^i}l`e% `v lee vi} }b bwij l clh+
vd`w v}b~i `j Mied`% `}v ~v}+isi~ `j }di jl}`bjle flw`}le* ]di <%494
v|yl~i ki}~i v}b~i x`ee vw~lxe lf~bvv }d~ii cbb~v b }di MEC Welfi
Klee `j Vby}d Mied`*
Dlkeipv `j}ijmv }b bwij >7 v}b~iv lf~bvv @jm`l `j }di jit} visij
pil~v% b~ >7<>% }dip l~i ebbo`jh b~ jix bwij`jhv `j Jix Mied`%Kyknl`% Wyji% Dpmi~lnlm% ljm Nljhleb~i*
<77}d ]bkkp D`ehi~ v}b~i bwijv `j @jm`l
@j Jbsikni~ >7<<% ]bkkp D`ehi~ elyjfdim }di <77}d v}b~i `jFbjjlyhd} Welfi* V`}yl}im `j }di dil~} b }di @jm`lj flw`}le% l}
}di fij}~i b }di f`}p‐v d`v}b~`f nyv`jivv ljm ~i}l`e m`v}~`f}% }di jix
v}b~i w~bs`miv }di wi~if} nlfom~bw }b w~ivij} }di ]bkkp D`ehi~
e`iv}pei }b Jix Mied`‐v lvd`bj fbjvyki~v* ]di <47 v|yl~i ki}~i
~i}l`e vwlfi `jfeymiv }l`eb~im feb}d`jh% xbkij% fd`em~ij ljm kijv+
xil~% bb}xil~% lffivvb~`iv ljm D`ehi~ Mij`k fbeeif}`bjv* ]di
v}b~i `v bwi~l}im yjmi~ l e`fijfi }b lj itwi~`ijfim ~i}l`e wl~}ji~
`j }di ~ih`bj*
Fl~e}bj Nlhv jix `j @jm`l
]di hebnle eyhhlhi n~ljm Fl~e}bj dlv ljjbyjfim }v ij}~p j}b }di
~i}l`e vihkij} b @jm`l x`}d }di elyjfd b `}v ~v} v}b~i `j Vby}d
It}ijv`bj @@% Jix Mied`* L} w~ivij}% }di n~ljm dlv l w~ivijfi `j
bsi~ 97 fbyj}~`iv lf~bvv by~ fbj}`jij}v*
C`~v} Elfbv}i lhvd`w v}b~i dlv l~~`sim `j Mied`
Elfbv}i dlv elyjfdim `}v ~v} fbjfiw} v}b~i ―Elfbv}i E,si‛ `j @jm`l
l} Vieif} F`}pxleo% Mied`% `j Mifikni~ >7<<* @j }di fbk`jh kbj}d%
}di flvyle n~ljm x`ee bwij }xb }b }d~ii itfeyv`si by}ei}v `j Jix
Mied` ljm Kyknl`*
Klvv`kb My}}` ‖ Itwljv`bj Weljv
@j fbbwi~l}`bj x`}d }di @jm`lj fbjhebki~l}i ]l}l H~byw% @jm`}it
`v weljj`jh b~ Klvv`kb My}}`‐v y}y~i w~ivijfi `j @jm`l% l}i~ }di
by~ vyffivvye bwij`jhv b Ql~l V}b~iv j Jix Mied` ljm Kyknl`*
Klvv`kb My}}` dlv 9=> v}b~iv `j 97 fbyj}~`iv ljm bi~v l sl~`i}p
b fbeeif}`bjv ~bk d`hd+ijm lvd`bj }b ilvp+hb`jh flvyle xil~*
Yj`|eb lnby} }b bwij `j @jm`l
Clv} ^i}l`e`jh% Lv`l—v el~hiv} feb}d`jh ~i}l`ei~ `v weljj`jh }b bwij
yw Yj`|eb v}b~iv `j @jm`l* ]di fbkwljp% xd`fd l`kv }b bwij =%777
Yj`|eb by}ei}v np >7>7% x`}d <%777 ilfd `j Fd`jl ljm Vby}dilv}
Lv`l% levb vl`m } x`ee fbjv`mi~ bwij`jh v}b~iv j @jm`l* ]di Alwljivilvd`bj ~i}l`ei~ dlv niij `j lmsljfim jihb}`l}`bjv x`}d Kyknl`+
nlvim fbjhebki~l}i Lm`}pl N`~el H~byw% }b vi} yw l ab`j}+sij}y~i
Nleep MEC Ikwb~`b Klee% Jiy Mied`
MEC Ikwb~`b Klee% Jix Mied`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 333/499
666ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vieif} F`}pxleo Ikll~ KHC ljm MEC Kleev l} Vloi}% Jix Mied`*
MEC Welfi Klee% Jix Mied`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 334/499
66= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
8>
Kyknl`‐v <97%777 v|yl~i ki}~i Wdbij`t
Kl~oi} F`}p klee bwijv*
KYKNL@ $b~ki~ep Nbknlp% }di flw`}le f`}p b }di @jm`lj v}l}i b
Kldl~lvd}~l ljm @jm`l‐v kbv} `kwb~}lj} wb~} f`}p% `v ebfl}im bj
Vlevi}}i @veljm ayv} b }di xiv} fblv} b Kldl~lvd}~l* ]di fij}~i
b Kyknl` `v wi~fdim bj l jl~~bx v}~`w b eljm }dl} it}ijmv ~bk}di kl~vdp fblv} `j}b }di L~ln`lj Vil* Kyknl` `v }di fbkki~f`le
fij}~i b @jm`l*
X`}d <>%9 k`ee`bj `jdln`}lj}v `j Kyknl` w~bwi~ $`*i* itfeym`jh }di
vyny~nv }dl} vy~~byjm }di f`}p% Kyknl` `v @jm`l‐v el~hiv} f`}p ljm
bji b }di xb~em‐v kbv} wbwyebyv fbjy~nl}`bjv* X`}d l wbwyel}`bj
b <4%= k`ee`bj% }di Kyknl` Ki}~bwbe`}lj ^ih`bj% xd`fd levb `jfey+
miv }di jb~}di~j vif}`bj b }di f`}p b ]dlji% `v }di xb~em‐v el~hiv}
ki}~bwbe`}lj ~ih`bj*
I~kijih`emb Qihjl }loiv bsi~ c~bk Kbvfd`jb
@j }di ly}ykj b >7<<% I~kijih`emb Qihjl ~iebfl}im
~bk ]la Kldle Wlelfi }b }di b~ki~ Kbvfd`jb nby+
}`|yi l} Vdljh~` El Db}ie*
]bk Cb~m }loiv bsi~ c~bk Qihjl
]di YV miv`hji~ ]bk Cb~m% xb~o`jh x`}d ebfle ~lj+
fd`vi wl~}ji~v `j Kyknl` ljm Jix Mied`% }bbo bsi~
}di <<7 v|yl~i ki}~i I~kijih`emb Qihjl v}b~i l}
}di ]la Kldle Wlelfi* ]d`v v ]bk Cb~m‐v vifbjm v}b~i
`j @jm`l% }di ~v} ni`jh l} Jix Mied`‐v Ikwb~`b Klee*
Di~käv bwijim ~v} v}ljm+lebji Nby}`|yi
@j Ayep >7<<% Di~käv bwijim l} Db~j`klj F`~fei `j l
<97 pil~+bem ny`em`jh }dl} bsi~ebbov }di Lv`l}`f Vbf`+
i}p E`n~l~p }b bji v`mi ljm }di Db~j`klj F`~fei hl~+
mijv ayv} ldilm bj }di b}di~* ]di >84 v|yl~i ki}~i
v}b~i% fbsi~`jh > cbb~v% `v }di ~v} v}ljm+lebji eyty+
~p n~ljm nby}`|yi by}v`mi b l klee b~ si v}l~ db}ie
`j @jm`l*
Fljle` bwijim l} Wleelm`yk klee
Hijiv`v Eyty~p% xd`fd dlv wl~}ji~im n~ljmv vyfd lv A`kkp Fdbb
ljm Nb}}ihl Siji}l% itwi~`kij}im np bwij`jh l v}b~i b~ @}le`lj
kijvxil~ Fljle` l} Kyknl`—v Wleelm`yk klee* ―]di~i xi~i d`hd~`vov b lmalfijf`iv%‛ vlpv Miiw`ol Hidlj`% f~il}`si dilm b Hiji+
v`v Eyty~p% ~ii~~`jh }b ji`hdnby~v vyfd lv MOJP ljm Ql~l% xd`fd
l~i `j}i~jl}`bjle n~ljmv ny} jb} felvv`im lv eyty~p*
]di Fljle` v}b~i l} Wleelm`yk hiji~l}im febvi }b <77 ) d`hdi~
vleiv x`}d`j }d~ii kbj}dv b elyjfd }dlj `}v by}ei} l} AX Kl~`b}}
`j }di vlki f`}p*
Kyknl` Wljb~lkl
Kyknl` Vope`ji
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 335/499
669ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Fl~}`i~ x`ee itwljm x`}d 3 }b 8 kb~i nby}`|yiv
Fl~}`i~ elyjfdim `}v ~v} nby}`|yi `j @jm`l `j Jix Mied`‐v MEC Ik+
wb~`b Klee `j >774* Jbx }dip l~i ebbo`jh b~ l vy`}lnei ebfl}`bj `j
Kyknl`% xdi~i }di`~ v}b~i x`ee ni 677 }b 977 v|yl~i ki}~iv x`}d}di vlki ebbo lv Fl~}`i~ v}b~iv xb~emx`mi* Fl~}`i~ `j}ijmv }b bwij
v`t }b visij nby}`|yiv `j @jm`l bsi~ }di jit} }ij pil~v*
Mlk`lj` `v viio`jh cb~ l jix nby}`|yi
@}lep‐v eilm`jh aixieei~% }di Mlk`lj` H~byw% `v ojbxj b~ }di }`ki+
eivv ieihljfi b `}v aixieei~p* L}i~ }di`~ ~v} ebfl}`bj `j }di Bni~b`
Db}ie `j Jix Mied`% }dip l~i viio`jh b~ l vifbjm ebfl}`bj% }b vi}
yw nby}`|yiv j Kyknl`*
Iy~bwi‐v kbv} wbwyel~ ~i}l`ei~
Jl~l Flk`f`i }loiv yw ~iv`mijfi
l} Wdbij`t Klee
Jl~l Flklf`i kloiv l n~blm ~ljhi b
kij‐v ljm xbkij‐v lvd`bj vd`~}v b~
isi~p bfflv`bj*
@j Jbsikni~ >7<<% }di @}le`lj ~i}l`ei~
bwijim l 87 v|yl~i ki}~i nby}`|yi
l} Kyknl`‐v Wdbij`t Klee* ]d`v `v }di
fbkwljp‐v ~v} ~ljfd`vi v}b~i `j @j+
m`l% ljm lmm`}`bjle vdbww`jh by}ei}v
l} @jm`lj vdbww`jh kleev l~i `j }di
w`wie`ji*
Bwij`jh bc Wdbij`t Kl~oi} F`}p Klee
@j Jbsikni~ >7<<% }di el~hi Wdbij`t Kl~oi} F`}p Klee dlv bwijim
}di`~ Mbb~v `j Oy~el L~il* Oy~el `v l f`}p+fij}~`f ebfl}`bj% x`}d ilvp
lffivv }b }di l`~wb~}* Niflyvi b }di w~`ki ebfl}`bj ljm v`qi% `} x`eevy~iep nifbki l miv}`jl}`bj ljm il~j `}vie l vwb} bj }di }by~`v}
v`hd}vii`jh e`v}* ]di `j}i~`b~v b }di klee dlsi niij miv`hjim }b ni
v`kwei ljm liv}di}`f* ]di kl`j klee vw~ilmv lf~bvv }d~ii eisiev%
x`}d jl}y~le e`hd} `j lnyjmljfi% x`mi fb~~`mb~v ljm fl~iyeep fbj+
v`mi~im e`jiv+b+v`hd} }b lee ~i}l`e wl~}ji~v* ]di ki~fdljm`vi k`t
`jfeymiv v}~bjh ~iw~ivij}l}`bj `j oip fl}ihb~`iv vyfd lv fbjsij`+
ijfi ljm vi~s`fi% lvd`bj% ij}i~}l`jkij} # ei`vy~i% dbki% ieif}~b+
j`fv ljm bbm # nisi~lhi*
Kyknl` Vope`ji
]la Kldle Wlelfi% Kyknl`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 336/499
663 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di klee fbj}l`jv <97%764 b ~i}l`e vwlfi% 99%=8< b xd`fd dbv} 63>
vklee nby}`|yiv* ]di Fij}i~ levb dlv <>9%=<0 v|yl~i ki}i~v b
fyv}bki~ wl~o`jh vwlfi*
Nbhh` K`eljb bwijv j`j}d @jm`lj v}b~i
@j Ayep >7<<% }di @}le`lj lk`ep+~yj lwwl~ie fbkwljp Nbhh` K`eljb
bwijim `}v ~v} v}b~i `j Kyknl`% n~`jh`jh }b j`ji }di ~i}l`ei~‐v @j+
m`lj nby}`|yi cii}* ]di jix <%>77 v|yl~i ki}~i v}b~i xd`fd `v eb+
fl}im l} Kyknl`‐v @jcj`}p > klee% bi~v felvv`f lvd`bjv }dl} }loi}di`~ fyi ~bk }di K`elj e`iv}pei* Nbhh` weljv }b bwij lj lmm`}`bjle
69* v}b~iv `j @jm`l*
Jix Bwij`jh bc Fie`b x`}d l x`ji nl~ bj }di ~v} bb~
]di `j}i~jl}`bjle kij—v feb}d`jh ~i}l`ei~ Fie`b% nlvim `j Vl`j}+
Byij% C~ljfi% dlv bwijim l jix clhvd`w v}b~i `j Mifikni~% >7<<*
]di 9<< v|yl~i ki}~i v}b~i `v ebfl}im `j }di E`jo`jh blm ljm il+
}y~iv l x`ji nl~ bj }di ~v} cbb~* Kbv} b Fie`b—v v}b~iv l~i ebfl}im
`j vdbww`jh fij}~iv% x`}d l vkleei~ wi~fij}lhi }b ni byjm `j }di
vdbww`jh m`v}~`f}v b f`}`iv ljm el~hi vyny~nv* Fie`b dlv mif`mim bj
<9 kb~i v}ljm+lebji v}b~iv np }di ijm b >7<>*
Wleelm`yk Klee% Kyknl`
Di~käv Db~j`klj F`~fei% Kyknl`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 337/499
668ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Y*V* Wbeb Lvvbf`l}`bj bwijv 97}d v}b~i
]di Yj`}im V}l}iv Wbeb Lvvbf`l}`bj v }di jl}`bjle hbsi~j`jh nbmp
b~ }di vwb~} b wbeb `j }di Yj`}im V}l}iv v`jfi <407* ]di YVWL w~b+
s`miv ~ivby~fiv }b lww~bt`kl}iep 6%377 `jm`s`myle kikni~v ljm
>97 wbeb feynv% lf~bvv }di Y*V* ljm Fljlml% `jfeym`jh fbb~m`jl}`jh
ljm vywi~s`v`jh w~bivv`bjle wbeb kl}fdiv% }by~jlkij}v ljm lf+
}`s`}`iv b `}v Y*V* kikni~ }ilkv* ]di YV elnie dlv fiein~l}im `}v
97}d v}b~i bwij`jh `j Mifikni~ >7<<% bj @jm`l‐v E`jo`jh ^blm*
]di jix v}b~i xlv bwijim lv l ab`j} sij}y~i x`}d }di fbkwljp‐v
~ljfd`vi wl~}ji~ L~s`jm E`iv}pei N~ljmv% xd`fd levb kl~oi}v vyfd
`j}i~jl}`bjle n~ljmv lv L~~bx% @qbm% Hlj}% ljm Iji~h`i `j @jm`l*
Y*V Wbeb Lvvj ljm }di`~ C~ljfd`vi wl~}ji~ L~s`jm E`iv}pei itwif}
}b bwi~l}i l }b}le b <77 v}b~iv j @jm`l% np }di ijm b >7<>*
Wdbij`t F`}p Klee ijmi~`jh% Kyknl`
Kljfdiv}i~ Yj`}im V}b~i% Kyknl`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 338/499
664 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Si~b Kbml ljm Alfo # Abjiv bwij`jh% Kyknl`
Lyv}~le`lj fbccii fbkiv }b @jm`l
]di Lyv}~le`lj fbii fdl`j Heb~`l Ailj `v itwljm`jh }b @jm`l% ljm
weljv }b bwij 67 v}b~iv np }di ijm b >7<> j fbeelnb~l}`bj x`}d }v~ljfd`vi wl~}ji~ F`}pklt @jm`l `j Nijhley~y% Fdijjl`% Dpmi~lnlm%
Kyknl`% ljm Mied` ljm `j vifbjm }`i~ f`}`iv vyfd lv Fdljm`hl~d%
Al`wy~% ljm Wyji* W~ivij}ep% }di fbkwljp dlv bsi~ <%777 v}b~iv
lf~bvv 60 fbyj}~`iv xb~emx`mi b xd`fd =47 l~i j Lyv}~le`l*
Niv}vieei~ bwijv kye}`+n~ljm by}ei} `j Kyknl`
@j Mifikni~ >7<<% }di Mlj`vd pbyjh+lvd`bj ~i}l`ei~ Niv}vieei~
bwijim l kye}`+n~ljm by}ei} l} Kyknl`‐v Wdbij`t Klee* ]di 8>8
v|yl~i ki}~i v}b~i x`ee fl~~p Alfo # Abjiv kijvxil~% Si~b Kbml—v
Bjep xbkij—v lvd`bjv% ljm W`ifiv lffivvb~`iv* Niv}vieei~ `v l`+
k`jh }b bwij i`hd} }b }ij lmm`}`bjle by}ei}v np k`m+>7<> `j Ndbwle%
Oljwy~% l`wy~% Obfd`% ljm Nljhleb~i*
Ki}~b Flvd # Fl~~p fbkiv }b Kyknl`
]di Myvviemb~+nlvim eilm`jh `j}i~jl}`bjle xdbeivlei~ Ki}~b
Flvd # Fl~~p bwijim `}v ~v} xdbeivlei v}b~i `j Kyknl` `j Klp
>7<< j l 3 976 v|yl~i ki}~i vwlfi l} Jiw}yji‐v Klhji} Klee* ]di
v}b~i `v bwij }b kikni~v b }di }~lmi bjep% i*h* db}iev% ~iv}ly~lj}v%
ljm vklee v}b~iv vyfd lv O`~ljl* Ki}~b Flvd # Fl~~p‐v w~bmyf}v
ljm vi~s`fiv l~i hil~im }b }divi }l~hi} h~bywv* ]di fbkwljp dlv
vynv`m`l~`iv `j 67 fbyj}~`iv ljm bwi~l}iv l }b}le b 339 vie+vi~+
s`fi xdbeivlei v}b~iv*
V`jhei+N~ljm ^i}l`e ]~lm`jh
L w~ivv ~ieilvi `vvyim l} }di nih`jj`jh b Aljyl~p >7<>% np @jm`l‐v
K`j`v}~p b Fbkki~fi # @jmyv}~p% Miwl~}kij} b @jmyv}~`le Wbe`fp# W~bkb}`bj% fel~`iv }di ~is`ix b }di wbe`fp bj Cb~i`hj M`~if} @j+
siv}kij} ljm }di e`ni~le`vl}`bj b }di wbe`fp `j V`jhei+N~ljm ^i}l`e
]~lm`jh*
W~ivij} Wbv`}`bj
Cb~i`hj M`~if} @jsiv}kij} $CM@% `j ~i}l`e }~lmi `v w~bd`n`}im itfiw}
`j v`jhei n~ljm w~bmyf} ~i}l`e }~lm`jh% `j xd`fd CM@% yw }b 9< ) `v
wi~k`}}im% vynaif} }b fbjm`}`bjv vwif`im yjmi~ wl~lh~lwd $L
niebx*
^is`vim Wbv`}`bj
]di Hbsi~jkij} b @jm`l dlv ~is`ixim }di it`v}`jh wbe`fp bj CM@ljm mif`mim }dl} CM@% yw }b <77 )% yjmi~ }di hbsi~jkij} lww~bsle
~by}i% xbyem ni wi~k`}}im `j V`jhei+N~ljm W~bmyf} ^i}l`e ]~lm`jh%
vynaif} }b vwif`im fbjm`}`bjv% lv `jm`fl}im `j wl~lh~lwd $N*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 339/499
660ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Heb~`l Ailj—v Fbcciiv Kldl~lvd}~l% Kyknl`
L*
$< Cb~i`hj @jsiv}kij} `j V`jhei+N~ljm W~bmyf} ^i}l`e ]~lm`jh
`v l`kim l} l}}~lf}`jh `jsiv}kij}v `j w~bmyf}`bj ljm kl~oi+}`jh% `kw~bs`jh }di lsl`eln`e`}p b vyfd hbbmv b~ }di fbjvyki~%
ijfby~lh`jh jf~ilvim vby~f`jh b hbbmv ~bk @jm`l% ljm ij+
dljf`jh fbkwi}`}`sijivv b @jm`lj ij}i~w~`viv }d~byhd lffivv
}b hebnle miv`hjv% }ifdjbebh`iv ljm kljlhikij} w~lf}`fiv*
$> CM@ `j V`jhei+N~ljm W~bmyf} ^i}l`e ]~lm`jh xbyem ni vynaif} }b
}di beebx`jh fbjm`}`bjv1
$l W~bmyf}v }b ni vbem vdbyem ni b l ‑V`jhei N~ljm— bjep*
$n W~bmyf}v vdbyem ni vbem yjmi~ }di vlki n~ljm `j}i~jl}`b+
jleep* e*i* w~bmyf}v vdbyem ni vbem yjmi~ }di vlki n~ljm j bji
b~ kb~i fbyj}~`iv b}di~ }dlj @jm`l*$f V`jhei+N~ljm W~bmyf} ^i}l`e ]~lm`jh xbyem fbsi~ bjep
w~bmyf}v xd`fd l~i n~ljmim my~`jh kljylf}y~`jh*
$m ]di b~i`hj `jsiv}b~ vdbyem ni }di bxji~ b }di n~ljm*
$i @j ~ivwif} b w~bwbvlev `jsbes`jh CM@ nipbjm 9< )% kljml+
}b~p vby~f`jh b l} eilv} 67 ) b }di sleyi b w~bmyf}v
vbem xbyem dlsi }b ni mbji ~bk @jm`lj ‑vklee jmyv}~`iv"
s`eelhi ljm fb}}lhi `jmyv}~`iv% l~}`vljv ljm f~l}vkij—*
Vklee jmyv}~`iv— xbyem ni mijim lv jmyv}~`iv xd`fd dlsi
l }b}le `jsiv}kij} `j welj} # klfd`ji~p jb} itfiim`jh
YVM<*77 k`ee`bj*
N*
Lwwe`fl}`bj viio`jh wi~k`vv`bj b }di Hbsi~jkij} b~ CM@ j ~i}l`e
}~lmi b ‑V`jhei N~ljm— w~bmyf}v xbyem ni klmi }b }di Vif~i}l~`l}b~ @jmyv}~`le Lvv`v}ljfi $V@L `j }di Miwl~}kij} b @jmyv}~`le Wb+
e`fp # W~bkb}`bj* ]di lwwe`fl}`bj xbyem vwif`fleep `jm`fl}i }di
w~bmyf} fl}ihb~`iv xd`fd l~i w~bwbvim }b ni vbem yjmi~ l ‑V`jh+
ei N~ljm—* Ljp lmm`}`bj }b }di w~bmyf} fl}ihb~`iv }b ni vbem yjmi~
‑V`jhei N~ljm— xbyem ~i|y`~i l ~ivd lww~bsle b }di Hbsi~jkij}*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 340/499
6=7 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
86
Dljb`% Wl~ovbj miwl~}kij} v}b~i bwijv
`j vopf~lwi~*
DLJB@ x`}d l wbwyel}`bj b 3%9 k`ee`bj `v }di flw`}le b S`i}jlk*V`jfi >77=% `j}i~jl}`bjle eyty~p ~i}l`ei~v dlsi niij lxloij`jh }b
}di itwljv`bj ljm vleiv h~bx}d wb}ij}`le b }d`v kl~oi} ljm dlsi
nihyj bwij`jh clhvd`w v}b~iv di~i* Bsi~ }di wlv} }xb pil~v% k`+
eiv}bjiv dlsi niij ~ilfdim np s`~}yi b sl~`byv eyty~p ~i}l`ei~v
dls`jh bwijim by}ei}v `j S`i}jlk*
]di beebx`jh klab~ kleev dlsi niij ny`e} `j Dljb` ~ifij}ep `j ~i+
vwbjvi }b }di f`}p‐v ~lw`mep h~bx`jh ifbjbkp ljm it}~ikiep d`hd
wbwyel}`bj mijv`}p1 ]~ljh ]`ij Welql% Dblj O`ik M`v}~`f}% S`jfbk
F`}p ]bxi~v% ^ynp Welql% Wl~ovbj Miwl~}kij} V}b~i% N`h F ]dĆjh
Ebjh Vywi~fij}i~% Ki}~b LH% ]di Hl~mij Klee% S`jfbk Vdbww`jh
Hleei~`iv% F`wy}~l Klee% ljm Pij Vb Vdbww`jh Klee*
]~lcf j Dljb`
Dljb` Wljb~lkl
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 341/499
6=<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Hyff` bwijv `j cb~ki~ Dljb` Ivw~`} V}b~i
Ep ]dl` ]b V}~ii} xd`fd fbjjif}v }b }di Bwi~l Dbyvi `j }di f`}p
`v }di dbki b eyty~p n~ljmv `j Dljb`* @j Viw}ikni~ >7<7% Hyff`
bwijim l =77 v|yl~i ki}~i v}b~i `j }di Dbjhobjh Eljm Ny`em`jh%
}d~byhd }di ~ljfd`vii K`eljbsj* Jit} }b }di Hyff` v}b~i `v Eylel
nby}`|yi% l d`hdijm lvd`bj ~i}l`ei~% xd`fd bwijim `j Lw~`e >7<<*
Ebjhfdlkw ljm Slj Ellfo bwijim bwwbv`}i }di Bwi~l
Ebjhfdlkw dlv }l~hi}im S`i}jlk lv l si~p wb}ij} kl~oi}* ]di <77
v|yl~i ki}~i vdbw `v ebfl}im bj Wdlj Fdy ]~`jd 3 bwwbv`}i }di
Bwi~l Dbyvi? `} bwijim `j Kl~fd >7<<*
@j >770% }di v}b~i b ieihlj} vd`~} ~i}l`ei~ Slj Ellfo xlv bwijim}d~byhd }di ~ljfd`vii MT Clvd`bj H~byw* L x`mi ~ljhi b w~bmyf}v
flj ni byjm l} 3< Ep ]dl` ]b V}~ii}% Dljb` ljm }di b}di~ v}b~i `jDb Fd` K`jd F`}p xd`fd xlv bwijim `j Ayji >770 bj Mbjh Odb`
V}~ii} `j M`v}~`f} <*
Hyff` Ep ]dl` ]b V}~ii} ‖ Bwi~l V|yl~i% Dljb`
Bwi~l Dljb`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 342/499
6=> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Ivflml bwijim vifbjm v}b~i `j Dljb`
Ivflml bwijim }di`~ vifbjmim v}b~i `j Dljb` `j >778% np }di vlki
~ljfd`vii lv Slj Ellfo ‖ MT Clvd`bj H~byw `j Ep ]dl` ]b V}~ii}*
]di ~v} v}b~i b }di n~ljm `j S`i}jlk xlv bwijim `j Ayji% >77< l}
<73 Jhypij Slj ]~b` V}~ii}% Db Fd` K`jd F`}p*
Sleij}`jb x`}d Dljb` miny}
Ji`hdnby~`jh }b Ivflml% Sleij}`jb dlv ~ifij}ep elyjfdim }di ~v}
kbjb+n~ljm v}b~i `j S`i}jlk bj Ep ]dl` ]b V}~ii} bwwbv`}i }dinlfov`mi b }di Ki}~bwbei Vb}ie Db}ie `j Lyhyv} >7<<* ]di <79
v|yl~i ki}~i v}b~i `v l ~ivye} b }di wl~}ji~vd`w ni}xiij Sleij}`+
jb V*w*L ljm Cby~ Vilvbjv Hebnle AVF*
Ivflml Ep ]dl` ]b V}~ii}% Dljb`
Vb}ie Ki}~bwbei% Dljb`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 343/499
6=6ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Bwi~l Nyv`jivv Fij}~i misiebwim
x`}d eyty~p n~ljmv
]di Bwi~l Nyv`jivv Fij}~i bj Ep ]dl` ]b
V}~ii} fiein~l}im }di bwij`jh b }di ~v}
Ny~ni~~p v}b~iv by}v`mi b }di l`~wb~} xd`+
ei Myjd`ee% Iv}ài Elymi~% Vd`vi`mb ljm Kp
Xlp Flà dlsi levb kbsim `j}b }di w~b+
wi~}p xd`fd `v bwwbv`}i }di Dljb` Bwi~l
Dbyvi*
Alihi~+EiFbye}~i% @XF% Wlji~i`%
Di~käv ljm Vi~h`b ^bvv` l} }di Ki}+
~bwbei Vb}ie
Ki}~bwbei Vbc}ie Db}ie dbyviv eyty~p
n~ljmv j Dljb`% vyfd lv Alihi~+EiFbye}~i%
@XF ljm Wlji~i` xd`fd bwijim jix v}b~iv
}di~i `j >770* Bji pil~ il~e`i~% Di~käv
bwijim l <<7 v|yl~i ki}~i v}b~i `j }di
db}ie* ]di Di~käv v}b~i `v ebfl}im jit} }b
}di vifbjm Vi~h`b ^bvv` v}b~i `j S`i}jlk
xd`fd bwijim `j >778*
Fl~}`i~ bwijim l} }di Ki}~bwbei
Vb}ie Db}ie
Fl~}`i~ fbj}`jyiv }v itwljv`bj j S`i}jlk
x`}d }di bwij`jh b `}v }d`~m v}b~i `j Dljb`
`j Ayep >7<>% l} }di ]~ljh ]`ij Welql* ]di
~v} v}b~i bwijim l} }di Ki}~bwbei Vb}ie
Db}ie `j Dljb`% bj }di vlki v`mi lv Ny~+
ni~~p% Iv}ài Elymi~ ljm Vd`vi`mb `j >779*
]}di vifbjm bwijim l} }di ^it `j Db Fd`
K`jd F`}p L~flmiv j >7<7*
Eby`v Sy`}}bj bwijim `j <008 nicb~i
Fdbwl~m ljm Si~}y
Bj }di b}di~ v`mi b }di db}ie `v }di clh+
vd`w v}b~i b Eby`v Sy`}}bj `j Dljb` xd`fd
bwijim `j <008* Jit} }b Eby`v Sy`}}bj l~i
Fl~}`i~% }di Fdbwl~m v}b~i ljm l nby}`|yi
b Si~}y xd`fd bwijim j >7<7*
NFNH bwijim 6~m nby}`|yi `j Dljb`
NFNH fiein~l}im }di h~ljm bwij`jh b
}di`~ }d`~m nby}`|yi bj Ep ]dl` ]b V}~ii} `j
>7<7 x`}d l eilvi fbj}~lf} b 3 pil~v* ]di
~ij} b }di <48 v|yl~i ki}~i v}b~i v lnby}>>%777 mbeel~ wi~ kbj}d*
Vlesl}b~i Ci~~lhlkb% Fl~}`i~% Si~}y # Eby`v Sy`}}bj Vb}ie Ki}~bwbei% Dljb`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 344/499
6== ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]~lcf j c~bj} bc }di Eby`v Sy`}}bj Nby}`|i Vb}ie Ki}~bwbei% Dljb`
NFNH Klt Lq~`l Ep ]dl` ]b V}~ii}% Dljb`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 345/499
6=9ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Wl~ovbj Eljmkl~o% Dljb`
Bwij`jh `j Dljh Ml Hleei~`l
]di bwij`jh b Dljh Ml Hleei~`l `j Viw}ikni~ >7<< xlv l hbbm
bwwb~}yj`}p b~ `j}i~jl}`bjle ~i}l`ei~v }b lffivv }di S`i}jlkivi
kl~oi}* ]di vdbww`jh fij}~i `v ebfl}im l} }di fij}~i b Dljb`*
]di ny`em`jh fbjv`v}v b 9 cbb~v ljm > nlvikij}v x`}d kb~i }dlj4%777 v|yl~i ki}~iv b ~i}l`e vwlfi* @j}i~jl}`bjle ~i}l`ei~v l~i1
CFYO% JlJl% Ltl~l% J`jixiv}% H>777% Ilvp Vw`~`}% Kb~hlj mi }b`%
LO% Sleij}`jb F~il}`bj% Oieep Nð`*
J`ji Xiv} `jlyhy~l}im }di bwij`jh b }di j`j}d v}b~i `j S`i}jlk `j
Viw}ikni~ >7<<* ]di v}b~i v ebfl}im j Dljh Ml Hleei~`l* @} kl~oim
levb }di h~ljm bwij`jh b Dljh Ml Hleei~`i* Ltl~l Wl~`v bwijim l
jix v}b~i }di~i j Viw}ikni~ >7<< lv xiee*
C~ijfd Fbjjif}`bj ljm JlcJlc x`}d > jix v}b~iv
JlJl% }di Wl~`v`lj n~ljm% ~ifij}ep bwijim }xb v}b~iv `j Dljb`%
bji j W`fb Klee `j Ayep >7<< ljm bji j Dçjh Ml Hleei~`l j Lyhyv}*Vb m`m C~ijfd Fbjjif}`bj% `j ly}ykj >7<< }dip bwijim }xb jix
v}b~iv `j }divi kleev*
Wl~ovbj bwijv miwl~}kij} v}b~i l} Dljb` vopvf~lwi~
Wl~ovbj% l xiee+ojbxj vdbww`jh n~ljm b~ d`hd+ijm lvd`bj% dlv
bwijim l jix v}b~i l} }di 8>+v}b~ip Oiljhjlk Dljb` Eljmkl~o
]bxi~% }di fbyj}~p‐v }leeiv} ny`em`jh*
]di Wl~ovbj Eljmkl~o 8> `v levb }di n`hhiv} ljm kbv} eyty~`byv
miwl~}kij} v}b~i `j Dljb` x`}d l }b}le h~bvv ~i}l`e l~il b 69%377
v|yl~i ki}~iv* Vb `}v `jlyhy~l}`bj l} }di nih`jj`jh b Mifikni~
>7<< kl~oim l y~}di~ misiebwkij} b Wl~ovbj j }di Jb~}di~j S`+
i}jlk kl~oi} ljm }bbo }di jykni~ b Wl~ovbj v}b~iv `j }di jl}`bj}b i`hd}*
Fbv}`jh yw }b <7 k`ee`bj mbeel~% }di kbv} vbwd`v}`fl}im d`hd+ijm
vdbww`jh ljm ij}i~}l`jkij} fij}~i j Dljb` x`ee ni lnei }b vl}`vp
mikljmv b~ vdbww`jh% ij}i~}l`jkij} ljm ~ieltl}`bj b~ febvi }b
<77%777 wibwei ~iv`m`jh `j xiv}i~j Dljb`% vl`m Wl~ovbj S`i}jlk*
Fblfd v}b~i bwij`jh `j Wl~ovbj Eljmkl~o% Oiljhjlk
]bxi~
]di ~v} v}b~i b Fblfd dlv ayv} bwijim j }di Wl~ovbj Eljmkl~o%
Oiljhjlk ]bxi~% bj Wdlk Dyjh V}~ii} `j }di Fly H`lp m`v}~`f} `j
Dljb` `j Mifikni~ >7<<* ]di vifbjm v}b~i x`ee ni `j Db Fd` K`jdF`}p% ebfl}im j Wl~ovbj Ei ]dljd ]bjh*
Ilvp Vw`~`} miny} `j }di Wl~ovbj Eljmkl~o
Klp >7<< kl~oim }di ~v} bwij`jh b Ilvp Vw`~`} `j Dljb`% S`i}+
jlk* ]di jix Ilvp Vw`~`} v}b~i `v ebfl}im l} Wl~ovbj Eljmkl~o%
Eisie >* ]di n~ljm% xd`fd `v bxjim np }di Abjiv H~byw% bwijim `}v
vifbjm v}b~i `j Dljh Ml Hleei~`l `j Viw}ikni~ >7<<*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 346/499
6=3 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
W`fb Klee ‖ N`hhiv} vdbww`jh fij}~i `j Dljb`
]di W`fb Klee ]~lmi ljm Ij}i~}l`jkij} Fij}~i bf`leep bwijim
}b }di wyne`f `j Lw~`e >7<<* ]di si+v}b~ip W`fb Klee `v }di n`hhiv}
vdbww`jh ljm ij}i~}l`jkij} fij}~i j Dljb` x`}d l 67%777 v|yl~i
ki}~i vwlfi* @} k`hd} levb bwij kb~i }~lm`jh ljm fbbwi~l}`bj bw+
wb~}yj`}`iv b~ `jsiv}b~v ljm nyv`jivviv*
]di ~v} ljm vifbjm cbb~v l~i yvim b~ vdbww`jh l~ilv x`}d l+
kbyv `j}i~jl}`bjle n~ljm jlkiv% }di }d`~m `v b~ vwb~}+xil~ ljml F`}`kl~} vywi~kl~oi}% }di by~}d `v b~ }xb b Dljb`‐v n`hhiv}
vywi~kl~oi}v% W`fb M`h`}le ljm W`fb Màfb~% ljm }di }d bji `v b~
~iv}ly~lj}v ljm }di Kihlv}l~ f`jikl*
Nl}l% N`h V}l~ ljm ]~`ykwd x`}d jix vdbwv `j }di W`fb
Klee
N`h V}l~ bwijim `}v ~v} v}b~i `j W`fb Klee* ]di v}b~i `v ebfl}im bj
}di >jm eisie b }di vdbww`jh fij}~i* ]di vdbiv n~ljm Nl}l vi} yw
l jix vdbw W`fb Klee% ebfl}im l} }di >jm eisie b }di klee* Clkbyv
e`jhi~`i n~ljm ]~`ykwd bwijim l jix vdbw l} 6~m eisie b W`fb
Klee*
Fblfd Wl~ovbj Eljmkl~o% Dljb`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 347/499
6=8ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Ep ]dl` ]b V}~ii}% Dljb`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 348/499
6=4 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
8=
Db Fd` K`jd F`}p% }di jix ^it Eyty~p db}ie #
vdbww`jh+klee*
DB FD@ K@JD F@]P $DFKF% b~ki~ep jlkim Vl`hbj% `v }di el~hiv}f`}p `j S`i}jlk* ]di ki}~bwbe`}lj l~il% xd`fd fbjv`v}v b }di Db
Fd` K`jd F`}p ki}~bwbe`}lj l~il ljm }di vy~~byjm`jh }bxjv* @} `v
wbwyel}im np kb~i }dlj 0 k`ee`bj wibwei% klo`jh } }di kbv} wbwy+
ebyv ki}~bwbe`}lj l~il `j S`i}jlk ljm }di fbyj}~`iv b }di b~ki~
C~ijfd @jmbfd`jl*
]di H~il}i~ Db Fd` K`jd F`}p Ki}~bwbe`}lj L~il x`ee dlsi lj l~il
b 67%777 v|yl~i o`ebki}i~v x`}d l wbwyel}`bj b >7 k`ee`bj `jdl+
n`}lj}v np >7>7*
Vbki b }di el~hi~ vdbww`jh kleev ljm welqlv bwijim ~ifij}ep
`jfeymi1 Vl`hbj Fij}~i $<008% ]lt Welql $<004% M`lkbjm Welql$<000% N`h F $>77>% F~ivfij} Klee% Wl~ovbj—v $>779‖>770 ‖ kye+
}`wei ebfl}`bjv% Vl`hbj Wl~lhbj $>770% JbxQbji $>770% Oykdb
Lv`ljl Welql $>7<7% S`jfbk Fij}~i $>7<7% N`}itfb C`jljf`le ]bxi~
$>7<7*
@j >778% }d~ii k`ee`bj b~i`hj }by~`v}v xd`fd `v lnby} 87 ) b }di
}b}le jykni~ b }by~`v}v `j S`i}jlk% s`v`}im }di f`}p* ]b}le fl~hb
}~ljvwb~} }b DỖ Fdë K`jd F`}p—v wb~}v ~ilfdim 97%9 k`ee`bj ki}~`f
}bjjiv% jil~ep bji+}d`~m b }di S`i}jlk‐v }b}le*
Wl~ovbj Ceik`jh}bj Vdbww`jh Fij}~i
Db Fd` K`jd F`}p‐v Wl~ovbj Ceik`jh}bj klee% xd`fd `v bji b visij
E`bj H~byw kleev% dbv}v }di miny} v}b~iv b kb~i }dlj 677 xiee+ojbxj n~ljmv% `jfeym`jh }di beebx`jh1 Fd~`v}`lj M`b~% Iv}ài Ely+
mi~% Eljfýki% Fe`j`|yi% Vd`vi`mb% Hyff`% Fel~`jv% Ivflml% Elfbv}i%
Hyivv% FO Ailjv% Eljfie% Ivw~`}% Eis`v% Eix~à% Nbj`}l% Iffb% Hibt%
Lm`mlv% ljm J`oi ‖ weyv S`i}jlkivi ~i}l`ei~v vyfd lv Si~l% J`jb
Kltt% J#K% ljm Lj Wdybf*
Fblfd itwljm`jh `j S`i}jlk
]di YV lffivvb~p ~i}l`e fdl`j Fblfd bwijim `}v ~v} S`i}jlkivi
v}b~i `j Bf}bni~ >7<< l} ]lj Vbj Jdl} @j}i~jl}`bjle L`~wb~} `j
DFKF Wljb~lkl
Wl~ovbj Ceik`jh}bj% Db Fd` K`jd F`}p
Db Fd` K`jd F`}p% ljm `j Mifikni~ >7<< bwijim l vifbjm Dljb`
v}b~i l} Wl~ovbj Eljmkl~o j Oiljhjlk ]bxi~* L }d`~m v}b~i x`ee
ni bwij`jh `j >7<> l} Db Fd` K`jd F`}p‐v Wl~ovbj Vl`hbj ]by~`v}
Welql*
^it bji bc }di eilm`jh db}iev bc S`i}jlk ljm levb l vdbw+w`jh klee
]di si+v}l~ ^it Db}ie Vl`hbj `j DFKF‐v M`v}~`f} < dlv dljmim
bsi~ >%777 v|yl~i ki}~iv }b @kit Wlj Wlf`f Fbkwljp b~ }di ^it
Vdbww`jh L~flmi w~baif} itwif}im }b bwij `j Bf}bni~*
@kit Wlj Wlf`f dlv jsiv}im YV- <4 k`ee`bj }b }y~j }di mile l~il
b }di ^it Db}ie% l} }di fb~ji~ b Jhypij Dyi ljm Ei Eb` nbyei+
sl~mv ljm fbjv`mi~im bji b }di kbv} nily}`ye ebfl}`bjv j mbxj+
}bxj Vl`hbj% `j}b l vdbww`jh l~flmi x`}d xiee+i|y`wwim lf`e`}`iv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 349/499
6=0ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di l~flmi il}y~iv lvd`bj n~ljm jlkiv vyfd lv Fdljie% Ny~ni~+~p% Vlesl}b~i Ci~~lhlkb% Fl~}`i~% Wbeb% ^lewd Ely~ij% ^beit% Nleep%
]yk` ljm I~kijih`emb Qihjl*
X`}d }di jix vdbww`jh l~flmi ljm }di fy~~ij} vdbww`jh l~il bjEi
]dljd ]bj V}~ii}% }di ^it `v jb} bjep bji b }di eilm`jh db}iev `j
}di fbyj}~p ny} levb l vdbww`jh klee xdi~i fyv}bki~v x`ee fl}fd
yw }di el}iv} xb~em lvd`bj }~ijmv*
Vlesl}b~i Ci~~lhlkb ljm Si~}y miny}i l} ^it L~flmi
Vlesl}b~i Ci~~lhlkb bwijim l >77 v|yl~i ki}~i v}b~i `j Db Fd`
K`jd F`}p‐v it L~flmi% xdi~i j Jbsikni~ >7<< Si~}y levb bwijim
`}v by~}d v}b~i `j S`i}jlk ljm vifbjm `j Db Fd` K`jd F`}p% `j l <>8v|yl~i ki}~i vwlfi*
A`kkp Fdbb% Ol~ij K`eeij% Niji}}bj% ljm Hlw miny} l}
S`jfbk Fij}~i
@j Bf}bni~ >7<7% A`kkp Fdbb bwijim l <=7 v|yl~i ki}~i nby+
}`|yi l} Db Fd` K`jd F`}p‐v S`jfbk Fij}~i% `j fbbwi~l}`bj x`}d }di
~i}l`ei~‐v ~ljfd`vi wl~}ji~% S`i}jlk+nlvim Kl`vbj Fb*
]di N~`}`vd xbkij‐v lvd`bj ~i}l`ei~ Ol~ij K`eeij bwijim `}v ~v}
v}b~i `j S`i}jlk `j Jbsikni~ >7<7% l} S`jfbk Fij}~i*
@j Bf}bni~ >7<<% }di @}le`lj feb}d`jh ~i}l`ei~ Niji}}bj bwijim ljl~byjm >77 v|yl~i ki}~i v}b~i l} S`jfbk Fij}~i*
Hlw bwijim `}v ~v} Db Fd` K`jd F`}p v}b~i l} S`jfbk Fij}~i `j Bf+
}bni~ >7<<% ljm weljv }b bwij }xb lmm`}`bjle v}b~iv l} F~ivfij}
Klee `j Jbsikni~ ljm M`lkbjm Welql `j Mifikni~% x`}d by}ei}v `j
Dljb` }b beebx j >7<>*
Lm`mlv miny}v `j N`}itfb Ny`em`jh
Lm`mlv bwijim `}v el~hiv} S`i}jlkivi v}b~i }b ml}i $>93 v|yl~i ki+
}~iv bj }di h~byjm cbb~ b }di N`}itfb Ny`em`jh `j Db Fd` K`jd F`}p*
^it Db}ie% Db Fd` K`jd F`}p
S`jfbk Fij}i~% Vl`hbj
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 350/499
697 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
F~ivfij} Klee ijmi~`jh% DFKF
]lj Vbj Jdl} @j}i~jl}`bjle L`~wb~}% DFKF
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 351/499
69<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
89
Nljhobo%
Vdbww`jh kleev l~i vdbwldbe`f‐v wl~lm`vi*
NLJHOBO dlv niij }di flw`}le f`}p b ]dl`eljm v`jfi <84>* Nljh+obo `v np l~ }di kbv} mijviep wbwyel}im f`}p `j ]dl`eljm x`}d
lnby} <> k`ee`bj wibwei* ]di flw`}le v l fij}i~ b }di Kihlebwbe`v
b >7 k`ee`bj wibwei*
^l}fdlw~lvbjh `v l} }di b~i~bj} b Nljhobo—v vdbww`jh vfiji*
]di jixep ~ijbsl}im Fij}~le Xb~em Welql `j}ijmv }b vi~si lv l
v|yl~i }b Nljhobo`ljv* Ayv} yw }di v}~ii} `v V`lk V|yl~i% v`k`+
el~ }b Vd`jayoy `j ]bopb ljm Btb~m V}~ii} ljm W`fflm`eep F`~fyv `j
Ebjmbj* ]di Vyodyks`} l~il levb vi~siv lv l vdbww`jh m`v}~`f} b~
b~i`hji~v*
Nljhobo—v vdbww`jh kleev l~i vdbwldbe`f—v wl~lm`vi
Nljhobo—v kbmi~j% kye}`+v}b~ip vdbww`jh kleev l~i l vdbwldbe`f—v
wl~lm`vi* C~bk }di eihijml~p KNO }b }di vbwd`v}`fl}im Ikwb~`yk%
}~ijmp V`lk M`vfbsi~p ljm Fij}~le Xb~em Welql% b~ yjlvdlkimep
ywvflei V`lk Wl~lhbj% Nljhobo‐v vdbww`jh kleev lffbkkbml}i
isi~p }lv}i% wbfoi} ljm v}pei* ]di el}iv} lmm`}`bj }b }di f`}p—v —klee+
vflwi‐ l~i }di `jjbsl}`si ]i~k`jle >< ljm Fij}~le Welql lkl 0*
Fij}~le Xb~em `v }di }d`~m el~hiv} vdbww`jh fij}~i `j
}di Xb~em
Fij}~le Xb~em `v l vdbww`jh welql ljm fbkweit `j Wl}ykxlj%
Nljhobo* @} `v }di }d`~m el~hiv} vdbww`jh fbkweit `j }di xb~em ljm
hb} lnby} <97%777 s`v`}b~v wi~ mlp* ]di fbkweit% xd`fd `jfeymiv l
db}ie ljm bfi }bxi~% `v bxjim np Fij}~le Wl}}ljl* @j >773% l}i~}d~ii pil~v b miv`hj ljm ~ijbsl}`bj% }di Fij}~le Xb~em itwljmim
}b 997%777 v|yl~i ki}~iv b ~i}l`e vwlfi* ]di Fij}~le Xb~em `v jbx
bf`leep }di el~hiv} e`iv}pei vdbww`jh fbkweit j Vby}dilv} Lv`l*
Yj`|eb `v yjv}bwwlnei
Yj`|eb% }di Alwljivi si~v`bj b D#K% bwijim `}v ~v} clhvd`w
v}b~i `j ]dl`eljm% `j Viw}ikni~ >7<<* ]di jix v}b~i dlm l v`qi b >
877 v|yl~i ki}~iv ljm `v ebfl}im bj }di }d`~m cbb~ b }di Fij}~le
Xb~em vdbww`jh fij}~i*
V`lk Wl~lhbj1 Nljhobo‐v vifbjm el~hiv} klee
V`lk Wl~lhbj `v ebfl}im bj }di b~ki~ V`lk @j}i~fbj}`jij}le Db+}ie v`}i% xd`fd `v bxjim np F~bxj W~bwi~}p Ny~ily ljm xlv l} bji
}`ki }di v`}i b l ~bple wl~o b~ }di jil~np V~l Wl}dyk Wlelfi*
V`lk Wl~lhbj bwijim `j >779 l}i~ }d~ii pil~v b fbjv}~yf}`bj l}
l fbv} b 687 k`ee`bj iy~b% ljm l hlel wl~}p xlv diem }b kl~o }di
bfflv`bj* V`lk Wl~lhbj `v ~ihl~mim lv bji b Nljhobo‐v kbv} it+
feyv`si vdbww`jh kleev% lebjh x`}d Ikwb~`yk bj Vyodyks`} ^blm*
]di klee `v kljlhim np l ab`j} sij}y~i fbkw~`v`jh ]di Klee H~byw
$xd`fd levb kljlhiv Ikwb~`yk Fij}~i ljm Nljhobo @j}i~fbj}`+
jij}le Db}iev Fb* $]dl`eljm*
Nljhobo Vope`ji
KNO Vdbww`jh Fij}i~% Nljhobo
V`lk Wl~lhbj% Nljhobo
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 352/499
69> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Fij}~le Xb~em Nljhobo
Yj`|eb Bwij`jh Fij}~le Xb~em% Nljhobo
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 353/499
696ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
V`lk Wl~lhbj% Nljhobo
Ci~~l~` W~ivij}l}`bj% V`lk Wl~lhbj Nljhobo
]i~k`jle >< Vdbww`jh Fij}i~% Nljhobo
]di 977%777 v|yl~i ki}~i V`lk Wl~lhbj klee dbv}v kp~`lm v}b~iv
ljm nby}`|yiv% weyv }di 97%777 v|yl~i ki}~i V`lk Wl~lhbj Mi+
wl~}kij} V}b~i* S`~}yleep isi~p eyty~p ~i}l`ei~ ~bk }di by~ fb~ji~v
b }di hebni dlv lj by}ei} di~i* Vbki b }di vdbwv j V`lk Wl~lhbj
`jfeymi Hyff`% Fdljie% Nleijf`lhl% Sleij}`jb% Oijqb% Di~käv% Nb}+
}ihl Siji}l% H`b~h`b L~klj`% A`kkp Fdbb% Fdebà% Mbefi # Hlnnljl%
Ny~ni~~p% Vlesl}b~i Ci~~lhlkb% Fl~}`i~% Nleep% Cijm`% Ql~l% KJH%
Si~vlfi% Eby`v Sy`}}bj% H`sijfdp% Kl~f Alfbnv% Ikwb~`b L~klj`%
Dyhb Nbvv% W~lml% I~kijih`emb Qihjl% Vxl~bsvo`% Fblfd% Vdljhdl`
]ljh% A`k ]dbkwvbj% ]bm—v% Kyeni~~p% Oijqb% Ivflml% Ik`e`b Wyff`%
Fljle`% Nyehl~`% Wlye Vk`}d ljm kljp b}di~ ywkl~oi} n~ljmv*
Eyty~p fl~v `j V`lk Wl~lhbj
]di fl~ vdbx~bbkv `j V`lk Wl~lhbj `jfeymi Elknb~hd`j`% Eb}yv%
Lv}bj Kl~}`j% Nij}eip% Wb~vfdi% Alhyl~% Vwpoi~% Klvi~l}`% NKX%
Dykki~ ljm K]K*
V`lk Wl~lhbj v bj ^lkl @ blm `j }di Wl}dyk Xlj m`v}~`f}% ljm `v
jit} mbb~ }b V`lk Fij}i~ ljm V`lk M`vfbsi~p Fij}i~ ljm bwwbv`}i
V`lk V|yl~i* KNO Fij}i~ `v levb jil~np* Lj ieisl}im xleoxlp ni+
jil}d }di N]V Vop}~l`j }~lfov e`jov V`lk Wl~lhbj }b }di ^l}fdlw+
~lvbjh `j}i~vif}`bj% xdi~i Fij}~le Xb~em% Hlpvb~j ljm visi~le
b}di~ vdbww`jh kleev ljm db}iev l~i ebfl}im*
Fij}~le Welql% Nljhobo
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 354/499
69= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]i~k`jle >< x`}d ebjhiv} ivflel}b~ `j ]dl`eljm
]i~k`jle >< `v l jix vdbww`jh klee `j Nljhobo% ljm m`~if}ep fbj+
jif}im }b }di Lvbo N]V v}l}`bj ljm Vyodyks`} K^] v}l}`bj* ]di
klee `v ebfl}im bj Vyodyks`} ^blm Xl}}dljl ljm bwijim `j Bf+
}bni~ >7<<*
]i~k`jle >< h`siv s`v`}b~v }di bwwb~}yj`}p }b s`v`} visi~le miv}`+
jl}`bjv `j }di xb~em `j ayv} bji mlp* Isi~p cbb~ `j }d`v kihlklee
dlv `}v bxj }diki* Pby flj s`v`} f`}`iv ljm v`}iv vyfd lv Ebjmbj%Wl~`v% ^bki% Vlj C~ljf`vfb% @v}ljnye% ]bopb% }di Fl~`nnilj ljm
Dbeepxbbm* ]di~i l~i kljp lkbyv ~i}l`ei~v x`}d v}b~iv `j }di jix
vdbww`jh klee vyfd lv Lm`mlv% Flkie Lf}`si% W~bkbm% Wykl% Hyivv
Lffivvb`~iv% Eis`—v% J`oi% Ivw~`}% ]di Nbmp Vdbw% V}l~nyfov% btp #
\y`ov`esi~% W~bj}b ljm O`wE`jh*
]di }b}le ~i}l`e cbb~ l~il v 99%777 v|yl~i ki}~iv% x`}d 0 cbb~v% 339
v}b~iv ljm }di ebjhiv} ivflel}b~v `j ]dl`eljm% yw }b 63 ki}~iv*
Ikwb~`yk Vdbww`jh Fij}i~% Nljhobo
Elknb~hd`j` V}b~i Ikwb~`yk% Nljhobo
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 355/499
699ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Fij}~le Welql H~ljm ^lkl 0 bwijim bj ><=%777 v|yl~i
ki}~iv
]di Fij}~le Welql H~ljm lkl 0 ebfl}im j }di fb~ji~ b ^l}fdlm+
lwd`vio ^blm `v l e`iv}pei ij}i~}l`jkij} vdbww`jh fij}~i xd`fd
bwijim `j Mifikni~ >7<<* ]di ~i}l`e vwlfi l~il `v bsi~ ><=%777
v|yl~i ki}~iv% x`}d << cbb~v ljm kb~i }dlj 677 vdbwv% ~iv}ly+
~lj}v% xb~em+felvv f`jiklv ljm l el~hi jykni~ b ~iv}ly~lj}v* ]di
Fij}~le Welql }l~hi}v }b m~lx kb~i }dlj <>7%777 s`v`}b~v ml`ep* @j
Aljyl~p >7<>% }di el}iv} bwij`jh xlv }di bji ~bk Lki~`flj ~i+}l`ei~ Hlw*
Ikwb~`yk Nljhobo cb~ lee clvd`bj ebsi~v
]di Ikwb~`yk Nljhobo `v e`oi l hebvvp klhlq`ji* ]di 8+cbb~
fij}~i dlv bwijim `j }di pil~ <008* Itfeyv`si xb~em+felvv n~ljmv
e`oi Cijm`% Fdljie% Eby`v Sy`}}bj% Di~käv% Kbj}neljf ljm Vlesl}b+
~i Ci~~lhlkb mbk`jl}i }di h~byjm cbb~ ljm aixieei~p n~ljmv e`oi
Fl~}`i~ }di ~v} cbb~*
@OIL sv VN Miv`hj V|yl~i
@OIL bwijim `}v ~v} y~j`}y~i kl~oi} `j ]dl`eljm bj 6}d Jbsik+
ni~ >7<<% l} }diNljhjl+]~lm ^blm
`j Vlky}w~lol~j* ]di =7%777v|yl~i ki}~i kl~oi} x`ee ni l v}ljm+lebji wl~} b }diKihl Nljh+
jl vdbww`jh fij}i~ ljm x`ee dlsi flwlf`}p }b dbem l~byjm 4%977
l~}`feiv*
]dl`eljm‐v eilm`jh kljylf}y~i~ ljm m`v}~`ny}b~ VN Miv`hj V|yl~i
bi~v miv`hj y~j`}y~iv ljm bwijim bjep l ix xiiov l}i~ @OIL‐v
v}b~i `j Jbsikni~ >7<<* Nb}d l~i ebfl}im febvi }b ilfd b}di~ lebjh
}di Nljhjl Itw~ivv Xlp*
]ivfb itwljm`jh }b Nljhobo
]di N~`}`vd vywi~kl~oi} fdl`j ]ivfb `v }di YO‐v el~hiv} ~i}l`e fdl`j
ljm }di xb~em‐v by~}d el~hiv} l}i~ Xle+Kl~} $YVL% Fl~~iby~
$C~ljfi% ljm Ki}~b $Hi~kljp* @j Ayep >7<<% ]ivfb bwijim `}v ~v}v}b~i `j Nljhobo `j l 6%777 v|yl~i ki}~i vwlfi bj ^lkl @S ^blm%
l} l fbv} b YVM<7 k`ee`bj*
Fbff`jieei‐v ~v} kbjb+n~ljm v}b~i `j Nljhobo
]di @}le`lj lvd`bj ~i}l`ei~ Fbff`jieei bwijim }v ~v} kbjb+n~ljm
v}b~i `j Nljhobo l} Ikwb~`yk Vdbww`jh Fbkweit% }dyv n~`jh`jh }b
47 }di jykni~ b Fbff`jieei nby}`|yiv xb~emx`mi*
C`~v} bcf`le NelfoNi~~p V}b~i `j Lv`l
Lv`l‐v ~v} NelfoNi~~p E`iv}pei v}b~i dlv bwijim bj <=7 v|yl~i
ki}~iv j ]dl`eljm‐v V`lk Wl~lhbj vdbww`jh fij}~i* ]di <=7 v|yl~i
ki}~i v}b~i dlv bwijim bj }di >0}d Viw}ikni~% >7<<% ljm x`ee jb}bjep m`vwelp ljm viee lee NelfoNi~~p wdbjiv kbmiev ny} vdbyem levb
w~bs`mi w~bmyf} fbjvye}l}`bjv ljm vi~s`fiv e`oi `j Lwwei v}b~iv*
Hlpvbj Klee% Nljhobo
@OIL Nljhobo
Flkwi~ bwijv l} Ikwb~`yk klee
@j Bf}bni~ >7<<% }di Vwlj`vd lvd`bj ~yjj`jh vdbi fbkwljp Flk+
wi~ bwijim l jix v}b~i l} Nljhobo‐v Ikwb~`yk Klee* ]di v}b~i
fl~~`iv kij‐v% xbkij‐v ljm fd`em~ij‐v ~yjj`jh vdbiv*
^bhi~ Mynb`v miny}v `j Lv`l
]di Vx`vv xl}fd ljm aixieei~p fbkwljp ^bhi~ Mynb`v bwijim
`}v ~v} Lv`lj v}b~i l} Nljhobo‐v Hlpvb~j vdbww`jh klee* ]di <97
v|yl~i ki}~i v}b~i `v mifb~l}im `j ~im% hbem ljm nelfo*
J`ji Xiv} bwijim l} Fij}~le Welql Elw~lbJ`ji Xiv}% bji b Lki~`fl‐v kbv} wbwyel~ bb}xil~ ljm lvd`bj
elniev% fiein~l}im `}v h~ljm bwij`jh `j Lyhyv} >7<<* ]di jix J`ji
Xiv} vdbw w~ivij}v l jix eyty~`byv ebbo b~ lee lvd`bj ebsi~v `j
]dl`eljm* ]di <<3 v|yl~i ki}~i ~i}l`e vwlfi `v ebfl}im bj }di ~v}
cbb~ b }di Fij}~le Welql Elw~lb*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 356/499
693 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
83
Oylel Eykwy~ ‖ V}l~d`ee Hleei~p e`v}im lv Lv`l‐v
kbv} nily}`cye vdbww`jh klee*OYLEL EYKWY^ `v Klelpv`l‐v flw`}le f`}p* ]di f`}p w~bwi~% klo`jh
yw lj l~il b >=6 v|yl~i o`ebki}~iv% dlv l wbwyel}`bj b <%= k`ee`bjlv b >7<7* H~il}i~ Oylel Eykwy~% levb ojbxj lv }di Oeljh Sleeip%
`v lj y~nlj lhhebki~l}`bj b 8%> k`ee`bj* @} `v }di lv}iv} h~bx`jh
ki}~bwbe`}lj ~ih`bj `j }di fbyj}~p% `j }i~kv b wbwyel}`bj ljm ifb+
jbkp*
Oylel Eykwy~ lebji dlv 33 vdbww`jh kleev ljm `} `v }di ~i}l`e ljm
lvd`bj dyn b~ Klelpv`l* Vdbww`jh `j Klelpv`l fbj}~`ny}im ^K 8%8
n`ee`bj $YV- >%>3 n`ee`bj b~ >7%4 ) b }di }b}le }by~`vk ~ifi`w}v `j
>773* Oylel Eykwy~ welpv l n`h ~bei `j l}}~lf}`jh fbjvyki~v*
Vy~`l OEFF `v bji b Klelpv`l—v w~ik`i~ vdbww`jh miv}`jl}`bjv
myi }b `}v ebfl}`bj nijil}d }di Wi}~bjlv ]x`j ]bxi~v* Lwl~} ~bkVy~`l OEFF% Nyo`} N`j}ljh m`v}~`f} dlv }di d`hdiv} fbjfij}~l}`bj b
vdbww`jh kleev `j Oylel Eykwy~* @} dbyviv sl~`byv fliv% le~ivfb
m`j`jh by}ei}v ljm ~i}l`e kleev* ]di Nljhvl~ m`v}~`f} levb dlv l ix
vdbww`jh fbkweitiv% `jfeym`jh Nljhvl~ S`eelhi% Nljhvl~ Vdbww`jh
Fij}~i% K`m Sleeip Kihlklee ljm ]di Hl~mijv* ]di Mlkljvl~l
vynm`s`v`bj jb~}d+xiv} b Oylel Eykwy~% }dbyhd jb} `j }di f`}p+
w~bwi~% `v }di dbki b }di bjep @OIL by}ei} `j }di fbyj}~p% ljm l
feyv}i~ b ebfleep bwi~l}im kleev e`oi ]di Fy~si% @oljb Wbxi~
Fij}~i ljm Bji Y}lkl*
Oylel Eykwy~ Vope`ji
V}l~d`ee Hleei~p Klee% Oylel Eykwy~
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 357/499
698ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
V}l~d`ee Hleei~p e`v}im lv bji bc Lv`l—v kbv} nily}`cye vdbw+
w`jh kleev
Oylel Eykwy~—v V}l~d`ee Hleei~p `v e`v}im lv bji b ―Lv`l—v kbv}
nily}`ye vdbww`jh kleev‛* @} `v lj ywvflei% eyty~p ~i}l`e klee ebfl+}im `j Oylel Eykwy~—v lkim Nyo`} N`j}ljh m`v}~`f}*
Visij eyty~`byv cbb~v bi~ |yle`}p% w~`slfp ljm itfeyv`s`}p f~l}im
b~ }dbvi xdb viio itwi~`ijfiv by} b }di b~m`jl~p* @j}i~jl}`bjle
`fbjv b eyty~p ljm }di xb~em—v w~ik`i~ ~i}l`ei~v l~i di~i% `jfey+
m`jh vbki b }di xb~em—v ~l~iep viij v}ljm+lebji eyty~p xl}fd
nby}`|yiv*
Viwdb~l `j V}l~d`ee Hleei~p ‖ jbx bwij
C~ijfd nily}p ~i}l`ei~% Viwdb~l% bf`leep elyjfdim `}v miny} clh+
vd`w v}b~i `j Oylel Eykwy~% l} }di w~iv}`h`byv jixep ~iy~n`vdim
V}l~d`ee Hleei~plebjh Nyo`} N`j}ljh Xleo% `j Klp >7<<*
]di v}b~i kl~ov }di ~v} `j Lv`l ljm `v }di }d`~m clhvd`w v}b~i% l+
}i~ Jix Pb~o ljm Wl~`v% xd`fd l}}~lf} k`ee`bjv b bb}leev v`k`el~ep*
]di Viwdb~l v}b~i `v l oip ieikij} `j }di ~iaysijl}`bj b V}l~d`ee
Hleei~p‐v lflmi miv`hjim np V}iwdij W`kneip* Fbsi~`jh febvi }b
077 v|yl~i ki}~iv `j v`qi% }di clhvd`w v}b~i fbjv`v}v b }xb+eisiev
}dl} fl~~p }di xb~em‐v eilm`jh nily}p ljm kloi+yw n~ljmv% vyfd lv
Fe`j`|yi% M`b~% Iv}ài Elymi~% ljm Eljfýki*
V}l~d`ee Hleei~p% Oylel Eykwy~
Viwdb~l V}l~d`ee Hleei~p% Oylel Eykwy~
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 358/499
694 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Di~käv bwijim l} V}l~d`ee Fleei~p
]di C~ijfd eyty~p n~ljm Di~käv dlv bwijim l nby+
}`|yi `j Oylel Eykwy~ mim`fl}im }b `}v xl}fd fbeeif+
}`bjv* ]di 43 v|yl~i ki}~i nby}`|yi bwijim `j Al+
jyl~p >7<>% ljm `v levb ebfl}im l} V}l~d`ee Hleei~p bj
}di vlki cbb~ e`oi% Si~vlfi% ]bm‐v% PVE% ljm Hyff`*
N`hhiv} Ei`fl lhvd`w v}b~i ‖ jbx bwijim `j
Oylel Eykwy~
@j Lyhyv} >7<<% Ei`fl Flki~l LH bwijim `}v xb~em—v
n`hhiv} clhvd`w v}b~i `j Oylel Eykwy~% ebfl}im
l} Lsijyi O Klee* ]di jix vdbw vw~ilmv bj <%977
v|yl~i ki}~iv ljm `v }di 9>jm Ei`fl v}b~i xb~emx`+
mi*
Wls`e`bj Oylel Eykwy~ Vdbww`jh Klee `v v`}yl}im
lebjh }di Nyo`} N`j}ljh m`v}~`f} `j Oylel Eykwy~%
Klelpv`l* ]d`v welfi xlv ny`e} bj }di v`}i xdi~i b~+
ki~ Nyo`} N`j}ljh H`~ev— Vfdbbe% }di bemiv} vfdbbe `j
Oylel Eykwy~% dlv niij kbsim }b Fdi~lv lv Viobeld
Vi~` N`j}ljh Y}l~l `j >777* ]di klee dlv bwijim `j>778* @} fbjv`v}v b by~ klab~ fbkwbjij}v1 l ~i}l`e
klee% lj bfi }bxi~% }xb ~iv`mij}`le ieikij}v ljm
l w~bwbvim db}ie*
Di~käv V}l~d`ee Hleei~p% Oylel Eykwy~
Ei`fl Celhvd`w V}b~i Lsijyi O Klee% Oylel Eykwy~
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 359/499
690ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
N~lyj Nõccie dlv bwijim l V}b~i l} Oylel Eykwy~‐v @j}i~+
jl}`bjle L`~wb~}
Hi~klj eil}di~hbbmv fbkwljp N~lyj Nõie dlv bwijim l clh+
vd`w nby}`|yi j }di miwl~}y~i"}~ljv`} dlee l} Oylel Eykwy~ @j}i~+
jl}`bjle L`~wb~} $OE@L Vl}iee`}i Ny`em`jh* ]di v}b~i dlv l 83 v|yl~i
ki}~i ~i}l`e vwlfi ljm `v ebfl}im `j ni}xiij Hl}iv F6<+F68*
X`}d `}v v`hjl}y~i k`j`kle`v} màfb~% }di nby}`|yi viiov }b lwwile
}b }`ki+v}~lwwim }~lsieei~v x`}d `}v }d~ii+xlp ij}~ljfi cljoim npwbe`vdim kl~nei fbeykjv* @}v feilj e`jiv ljm yvi b k`~~b~ j`vd
v}l`jeivv v}iie% }di ni`hi ljm f~ilk `j}i~`b~% ljm }di e`hd} w`jo`vd+
ni`hi }bjim xbbm ljm xl~k e`hd}v xi~i miv`hjim }b f~il}i lj l+
lnei ljm `js`}`jh ~i}l`e ijs`~bjkij}*
L weyvd N~lyj Nõie fbxd`mi eil}di~ fbyfd b~kv }di fij}~iw`ifi
b }di vwlfi* ]di v}b~i dlv niij miv`hjim }b vihkij} }di vwlfi
ljm bi~ w~`sl}i fb~ji~v np }di yvi b sl~p`jh di`hd} fln`ji}v ljm
m`vwelp flviv* @}ikv x`ee ni h~bywim `j m`i~ij} l~ilv b }di v}b~i
np felvv*
Ol~ij K`eeij ljm K`fdlie Ob~v bwijim l} }di Wls`e`bj
Oylel Eykwy~ Vdbww`jh Klee
@j Mifikni~ >7<7% }di lkbyv xbkij‐v lvd`bj miv`hji~ Ol~ij
K`eeij bwijim `}v clhvd`w v}b~i `j }di Wls`e`bj Oylel Eykwy~
Vdbww`jh Klee*
]di Lki~`flj lvd`bj miv`hji~ K`fdlie Ob~v levb bwijim d`v ~v}
v}ljm+lebji v}b~i l} }di Wls`e`bj Oylel Eykwy~ Vdbww`jh Klee `j
Jbsikni~ >7<<*
Yj`|eb clv} }~lfov Itwljv`bj `j Klelpv`l
Alwlj‐v Jb*< lvd`bj n~ljm ljm xb~emx`mi eilmi~ `j flvyle xil~%
dlv bwijim `}v vifbjm v}b~i `j Oylel Eykwy~ `j Klp >7<< l} }di
kbv} `fbj`f eljmkl~o `j }di f`}p fij}~i% Vy~`l OEFF* ]di jix v}b~i%
x`}d l cbb~ vwlfi b 878 v|yl~i ki}~iv% bi~v bsi~ 677 `}ikv b
v}pe`vd% d`hd |yle`}p ljm lb~mlnei feb}d`jh*
Jix Nleljfi jix l} Cld~ijdi`}44
Jix Nleljfi% bji b }di xb~em‐v eilm`jh ~yjj`jh n~ljmv% ljm ^bfo+
wb~}% }di hebnle eilmi~ `j kij‐v ljm xbkij‐v bb}xil~% dlsi b+
f`leep elyjfdim }di`~ fbjfiw} clhvd`w v}b~iv `j }di dil~} b OEf`}p l} Cld~ijdi`}44*
Wls`ee`bj Klee% Oylel Eykwy~
Cld~ijdi`} 44 Vdbww`jh Fij}i~% Oylel Eykwy~N~lyj Nõccie @j}i~jl}`bjle L`~wb~}% Oylel Eykwy~
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 360/499
637 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
88
V`jhlwb~i% Eby`v Sy`}}bj bwijim }di fdl`j‐v
el~hiv} v}b~i bj }di xl}i~*
]di `veljm ljm f`}p+v}l}i b V@JHLWB^I `v Lv`l‐v vkleeiv} jl}`bj*Hbsi~jkij} v}l}`v}`fv wy} V`jhlwb~i‐v wbwyel}`bj l} =%4 k`ee`bj*
Kl~`jl Nlp Vljmv `v l ~ivb~} fbkw~`v`jh l flv`jb ljm db}ie bj
V`jhlwb~i‐v Kl~`jl Nlp* ]di ~ivb~} ‖ xd`fd xlv ny`e} np Elv Sihlv
Vljmv db}ie% bwijim `j >7<7 ljm fbkw~`viv l 99+v}b~ip }bxi~ ‖ `v
~ihl~mim lv }di xb~em‐v kbv} itwijv`si v}ljm+lebji flv`jb* ]di
eljm lebji `v vl`m }b dlsi fbv} l~byjm =*3 n`ee`bj iy~b*
]di Vdbwwiv l} Kl~`jl Nlp Vljmv levb nblv}v febvi }b 06%777
v|yl~i ki}~iv b ~i}l`e vwlfi x`}d bsi~ 677 v}b~iv% `jfeym`jh jy+
ki~byv eyty~p myweitiv b~ nby}`|yiv vyfd lv ^lewd Ely~ij% Fdl+
jie% Fl~}`i~ ljm W~lml* B}di~ eyty~p v}b~iv `jfeymi Hyff`% Di~käv%Ikwb~`b L~klj`% Fdbwl~m% Ny~ni~~p% ^im Sleij}`jb% M`b~% Myjd`ee%
Si~}y% K`y K`y% Psiv Vl`j} Ely~ij}% Vlesl}b~i Ci~~lhlkb% Kbj}+
neljf% Neljfwl`j% l Di~käv Xl}fd Nby}`|yi% ljm Di~si Eihi~*
L fljle ~yjv }d~byhd }di eijh}d b }di Vdbwwiv% `j }di vlki v}pei
lv }di Siji}`lj `j Elv Sihlv* Levb dbyvim x`}d`j }di Vdbwwiv l~i
}di v`t b }di visij Fiein~`}p Fdi ^iv}ly~lj}v ‖ Fy} $np Xbehljh
Wyfo% Xloy Hd`j $np ]i}vypl Xloyml% W`qqi~`l ljm Bv}i~`l Kbqql
$np Kl~`b Nl}le`% Hyp Vlsbp $np Hyp Vlsbp% MN N`v}~b Kbmi~ji $np
Mlj`ie Nbyeym% Vlj}` $np Vlj}` Vlj}lkl~`l ljm ^lvlwy~l Klv}i~v
$np Obyy*
V`jhlwy~ Vope`ji
Kl~`jl Nlp Vljmv% V`jhlwy~
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 361/499
63<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Eby`v Sy`}}bj Kl`vbj bwijv }di fdl`j‐v el~hiv} v}b~i bj
}di xl}i~ `j V`jhlwb~i
@j k`m+Viw}ikni~ >7<<% Eby`v Sy`}}bj Kl`vbj bwijim `}v ~v} `v+
eljm v}b~i l} V`jhlwb~i‐v Kl~`jl Nlp Vljmv* ]di v}b~i% xd`fd `v bj
}di xl}i~ v`mi b Kl~`jl Nlp W~bkijlmi% `v l flee`jh fl~m `j }di
~ijbxjim eljmvflwi vy~~byjm`jh }di nlp* ]di helvv ny`em`jh xlv
}di d`hde`hd} b >7<< b~ Eby`v Sy`}}bj* ]di vifbjm Wls`e`bj dbyvi
}di xb~em—v el~hiv} Eby`v Sy`}}bj nby}`|yi% l} l~byjm >7%777 v|yl~i
ii} $<%077 v|yl~i ki}~iv*
Wb~vfdi Miv`hj miny}v `j Lv`l
@j Ayep >7<<% Wb~vfdi Miv`hj kbsim `j}b l <37 v|yl~i ki}~i vwlfi
`j }di Kl~`jl Nlp Vljmv klee* ]d`v `v }di fbkwljp‐v miny} Lv`ljv}b~i*
Kl~`jl Nlp Vljmv Klee% V`jhlwy~
Kl~`jl Nlp Vljmv% V`jhlwy~
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 362/499
63> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
B~fdl~m ^blm `v V`jhlwb~i‐v ~i}l`e ljm
ij}i~}l`jkij} dyn
B~fdl~m ^blm `v l bji+xlp v}~ii}* @} v}l~}v l}
}di ayjf}`bj x`}d B~ljhi H~bsi ^blm xd`fd
`v }di ebfl}`bj b }di B~fdl~m Db}ie* @} }dij
v}~i}fdiv vby}dilv} lf~bvv }di Vfb}}v ^blm"
Wl}i~vbj D`ee ayjf}`bj ljm ijmv l} }di ayjf+
}`bj x`}d Dljmp blm*
Lni~f~bkn`i # C`}fd `j V`jhlwb~i jbx
bwij
]di bwij`jh b Lni~f~bkn`i # C`}fd `j V`jhl+
wb~i d`v}b~`fleep kl~ov itlf}ep }di }xb pil~v
ljj`si~vl~p b }di bwij`jh b }di ~v} L#C `j
Lv`l* ]bopb—v }bxi~`jh L#C H`jql xlv di~le+
mim np }di Alwljivi jixv kim`l ywbj bwij+
`jh lv l ―vwif}lfei b fbjvyki~`vk‛*
]d`v clhvd`w klp ni }di }d`~m `j Lv`l% ny} `}—v
kb~i vwif`fleep }di ~v} `j Vby}dilv} Lv`l*
Lni~f~bkn`i—v clhvd`w `v ebfl}im bjB~fdl~m
^blm ‖ }di f`}p—v klab~ ~i}l`e }db~byhdl~i
x`}d`j }di bwyeij} Oj`hd}vn~`mhi ~i}l`e fbk+
weit* ]di clhvd`w v}b~i bi~v <%077 v|yl~i
ki}~iv b ~i}l`e vwlfi* Kij‐v v}peiv }loi bsi~
}di h~byjmcbb~ xd`ei xbkij‐v lvd`bjv l~i
dbyvim `j }di ywwi~ eisiev*
Eby`v Sy`}}bj Kl`vbj Kl~`jl Nlp Vljmv% V`jhlwy~
@BJ B~fdl~m Vdbww`jh Fij}i~% V`jhlwy~
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 363/499
636ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
B}di~ jix ~i}l`e l~~`slev `j }di dil~} bc V`jhlwb~i
@j >7<<% }di YV feb}d`jh fdl`j Li~bwbv}lei bwijim `}v ~v} v}b~i `j
V`jhlwb~i% `j l >%777 v|yl~i ki}~i vwlfi bj B~fdl~m ^blm% xdi~i
D#K bwijim l >%477 v|yl~i ki}~i }d~ii+eisie v}b~i }di ~i}l`ei~‐v
~v} bji `j V`jhlwb~i*
@bj B~fdl~m1 L eyty~p klee bj B~fdl~m ^blm
@BJ B~fdl~m dlv nifbki }di ―fij}~i b h~ls`}p‛ `j }di ~i}l`e vfiji%
x`}d vwif}lfyel~ ~bj}lhi ljm fy}}`jh imhi miv`hjv ljm fbjfiw}v*
@} n~`jhv }bhi}di~ }di xb~em‐v kbv} wbwyel~ n~ljmv b~ }di`~ clh+
vd`w% fbjfiw} ljm e`iv}pei v}b~iv x`}d`j bji misiebwkij}% x`}d
bsi~ i`hd} eisiev b `j}iee`hij}ep miv`hjim vdbww`jh vwlfi ‖ by~
eisiev lnbsi h~byjm ljm by~ eisiev niebx ‖ }b}lee`jh 33 777 v|yl~i
ki}~iv b ~i}l`e vwlfi% bsi~ 677 ~i}l`e% C#N ljm ij}i~}l`jkij}
v}b~iv% l} }di w~`ki v`}i b V`jhlwb~i‐v fbkki~f`le ljm vdbww`jh
l~}i~p*
]di @}le`lj xl}fd kljylf}y~i~ Wlji~l` x`ee ni bwij`jh l v}b~i l}
}di ywvflei @bj B~fdl~m vdbww`jh klee j >7<>*
K`fdlie Ob~v }b bwij >77 jix by}ei}v
K`fdlie Ob~v bwijim `}v ~v} V`jhlwb~i v}b~i `j Vfb}}v V|yl~i `j l
<97 v|yl~i ki}~i vwlfi* ]di ~i}l`ei~ weljv }b bwij yw }b >77 v}b~iv
xb~emx`mi `j }di fbk`jh pil~v*
Lni~f~bkn`i # C }fd Bwij`jh V jhlwy~D#K B~fdl~m blm% V`jhlwy~
Vfb}}v V|yl~i Vdbww`jh Fij}i~% V`jhlwy~
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 364/499
63= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
84
Alol~}l% <> kleev n`hhi~ }dlj <77%777
v|yl~i ki}~iv }b}le vwlfi*
ALOL^]L `v }di flw`}le ljm el~hiv} f`}p b @jmbjiv`l* Bf`leepojbxj lv }di Vwif`le Flw`}le ]i~~`}b~p b Alol~}l% `} `v ebfl}im bj
}di jb~}dxiv} fblv} b Alsl% dlv lj l~il b 33< v|yl~i o`ebki}~iv
ljm l wbwyel}`bj b 0%3 k`ee`bj* @} v }di kbv} wbwyebyv f`}p j @jmb+
jiv`l ljm `j Vby}dilv} Lv`l* Alol~}l `v }di }d`~}iij}d+el~hiv} f`}p
`j }di xb~em* ]di y~nlj l~il% Alnbmi}lnio% `v }di vifbjm el~hiv} `j
}di xb~em*
]xiesi kleev x`}d kb~i }dlj <77%777 v|yl~i ki}~iv
bc }b}le vwlfi
Alol~}l `v vw~lxe`jh x`}d jyki~byv kleev% vdbww`jh fij}i~v ljm
}~lm`}`bjle kl~oi}v* L} }di ijm b k`m >7<<% }di~i xi~i 34 kleev
ljm }~lmi fij}~iv lf~bvv Alol~}l ljm }di Hbsi~jb~ weljjim }b vyv+wijm wi~k`}v b~ jix fbkki~f`le fij}~iv x`}d bb}w~`j}v n`hhi~
}dlj 9%777 v|yl~i ki}~iv yj}`e >7<>* Alol~}l vdbww`jh kleev x`}d
l }b}le v`qi b kb~i }dlj <77%777 v|yl~i ki}~iv b h~bvv vwlfi j+
feymi H~ljm @jmbjiv`l% Wlf`f Welfi Alol~}l% Welql @jmbjiv`l ljm
Welql i—T% Vijlplj F`}p% Welql Vijlplj% Wlvl~lpl% Wbjmbo @jmld
Klee% Kle ]lklj Ljhh~io% Kle Oielwl Hlm`jh% Kle L~}dl Hlm`jh%
ljm Klee b @jmbjiv`l*
Jix bwij`jhv `j Welql @jmbjiv`l Vdbww`jh Fij}i~
V}`ee eilm`jh lv bji b }di jiv} vdbww`jh fij}~iv `j }di fbyj}~p%
}di Welql @jmbjiv`l Vdbww`jh Fij}i~ xlv w~is`byvep bffyw`im
np @jmbjiv`l—v ~v} Vbhb clhvd`w miwl~}kij} v}b~i lv xiee lv jy+
ki~byv j}i~jl} bjle lvd`bj elniev ljm aixie~`iv jfeym`jh Hyff`%
Si~vlfi% Eby`v Sy`}}bj% Nleijf`lhl% Nleep% Nyehl~`% Fd~`v}`lj M`b~%
Fd~`v}`lj Ebynby}`j% Ikwb~`b L~klj`% Cijm`% H`b~h`b L~klj`% I~+
kijih`emb Qihjl% H`sijfdp% Kl~f Alfbnv% A`kkp Fdbb% Ailj Wlye
Hlye}`i~% Leni~}l Ci~~i}}`% Eljs`j% Fl~}`i~% Klt Kl~l% Kbj}neljf%
^im Sleij}`jb% W~lml% Sleij}`jb% L`hji~ ljm Ql~l—v @jmbjiv`l clh+
vd`w v}b~i*
Nleijf`lhl ljm H`sijfdp jleep bwijim ~v} @jmbjiv`lj
v}b~i `j Welql @jmbjiv`l
Alol~}l jleep ijabpv }di bwij`jh b }di ebjh lxl`}im Nleijf`lhl%
}di d`hd+ijm eyty~p n~ljm ljm bji b }di bemiv} ljm kbv} lkbyv
eyty~p n~ljmv `j lvd`bj* ]di nby}`|yi fl~~`iv xbkij‐v ~ilmp+}b+
xil~% aixie~p% eil}di~ hbbmv% ljm lffivvb~`iv% weyv }di n~ljm‐v wb+
wyel~ dljmnlhv* ]di C~ijfd n~ljm Nleijf`lhl `v v`}yl}im ni}xiij
I~kijih`emb Qihjl ljm Im`m` Jix Pb~o bj }di ~v} eisie `j }di Wel+
ql @jmbjiv`l Fij}i~*
Vope`ji Alol~}l
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 365/499
639ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
H`sijfdp xlv weilvim }b ljjbyjfi }dl} }di C~ijfd eyty~p n~ljmbwijim `j Welql @jmbjiv`l Vdbww`jh Fij}~i `j Vw~`jh"Vykki~
>7<< ilmp+}b+Xil~ ljm Lffivvb~p fbeeif}`bjv *
Fles`j Oei`j }loiv bsi~ L~klj` Itfdljhi v}b~i
]di YV lvd`bj ~i}l`ei~ Fles`j Oei`j ~iebfl}im }b }di vwlfi b~ki~+
ep eilvim np }di L~klj` Itfdljhi v}b~i lv }d`v ebfl}`bj xlv el~hi~
}dlj }di v}b~i‐v b~`h`jle sijyi*
I}~b x`ee bwij `}v vifbjm v}b~i l} Welql @jmbjiv`l
@}le`lj eyty~p lvd`bj ~i}l`ei~ I}~b x`ee bwij }v vifbjm v}b~i j Al+
ol~}l `j Cin~yl~p >7<>* ]di Elnie x`ee }loi bsi~ }di vwlfi b Fles`j
Oei`j l} Welql @jmbjiv`l% xd`fd v ebfl}im j }di h~byjm cbb~ b }diklee% jit} }b Kl~f np Kl~f Alfbnv* ]di jix I}~b v}b~i x`ee il}y~i
xbkij‐v ljm kij‐v fbeeif}`bjv b ~ilmp+}b+xil~% nlhv% bb}xil~
ljm lffivvb~`iv* ]d`v `v }di vifbjm I}~b v}b~i `j Alol~}l% }di ~v}
xlv bwijim l} Wlf`cf Welfi Klee `j >774*
Klee bc @jmbjiv`l% Alol~}l
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 366/499
633 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
C~im Wi~~p bwijim ~v} v}b~i `j @jmbjiv`l
@j Mifikni~ >7<<% C~im Wi~~p bwijim `}v si~p ~v} @jmbjiv`l clh+
vd`w v}b~i x`}d`j }di Welql @jmbjiv`l* ]di v}b~i beebxv }di vyf+
fivvye —kbmi~j+felvv`f‐ miv`hj ljm fl~~`iv }di yee fbeeif}`bj `j+
feym`jh }di `fbj`f }`wwim Wbeb vd`~}v% vdbiv% nlhv ljm lffivvb`~iv*
Ay`fp Fby}y~i x`}d @jmbjiv`l miny}
Fle`b~j`l+nlvim lvd`bj+wdijbkijbj Ay`fp Fby}y~i bwijv `}v
~v} v}ljm+lebji v}b~i l} Welql @jmbjiv`l% }di dil~} b }di eyty~pvdbww`jh m`v}~`f} `j Alol~}l* X`}d l bb}w~`j} b >%9<7 v|yl~i ii}%
}di v}b~i dlv niij miv`hjim lv l v`jhei `jb~kle vwlfi x`}d kbv}
b }di ki~fdljm`vi ebfl}im bj }di xleev*
Nleep bwijv `j Welql @jmbjiv`l
@j Lw~`e >7<<% }di Vx`vv vdbi ~i}l`ei~ Nleep bwijim l jix v}b~i l}
Alol~}l‐v Welql @jmbjiv`l klee `j l <37 v|yl~i ki}~i vwlfi bj }di
vifbjm eisie* ]di v}b~i x`ee fl~~p bjep l wl~} b }di Nleep fbeeif+
}`bj*
]bm‐v ljm Cijm` x`}d jix v}b~iv `j Vijlplj F`}p
]bm—v bwijim `}v }d`~m ljm el~hiv} ~i}l`e ebfl}`bj `j Alol~}l `j }divdbww`jh fij}~i Vijlplj F`}p bj }di h~byjmcbb~ ni}xiij Psiv
Vl`j} Ely~ij} ljm C~ljfivfb N`lv`l*
Cijm` x`ee }loi bsi~ }di vdbwv b W~lml ljm ]bm‐v `j Welql Vijlplj
}b bwij }di`~ jix v}b~i `j Ayji >7<>*
NFNH Klt Lq~`l bwijim `j Vijlplj F`}p
Cbeebx`jh }di vyffivv b }di ~v} nby}`|yi `j Vijlplj F`}p% NFNH
Klt Lq~`l bwijim bji kb~i nby}`|yi `j Alol~}l% l} }di wbwyel~
Welql @jmbjiv`l* ]di jix clhvd`w v}b~i bwijim `j Bf}bni~ >7<<
~`hd} niv`mi }di Di~käv Vl`j}+Eby`v% ljm `} x`ee fl~~p }di fbkwei}i
fbeeif}`bj b xbkij‐v lwwl~ie ljm lffivvb~`iv*
Ny~hi~ O`jh xlj}v }b itwljm `j @jmbjiv`l
]di Lki~`flj lv}+bbm ~iv}ly~lj} Ny~hi~ O`jh l`kv }b bwij
kb~i v}b~iv }b itwljm `}v w~ivijfi `j @jmbjiv`l* Fy~~ij}ep% Ny~hi~
O`jh bwi~l}iv lnby} 67 v}b~iv `j @jmbjiv`l l}i~ lnby} by~ pil~v
b bwi~l}`bj* ]di fbkwljp `v weljj`jh }b `j}~bmyfi <7 }b <9 jix
v}b~iv j >7<>*
Welql @jmbjiv`l% Alol~}l
Welql @jmbjiv`l% Alol~}l
Welql @jmbjiv`l klee% Alol~}l
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 367/499
638ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vijlplj F`}p vdbww`jh fij}i~% Alol~}l
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 368/499
634 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Klfly levb vwieeim Klflb% lebjh x`}d Dbjh Objh% `v bji b }di }xb
vwif`le lmk`j`v}~l}`si ~ih`bjv b }di Wibwei—v ^iwyne`f b Fd`jl* @}e`iv bj }di xiv}i~j v`mi b }di Wil~e ^`si~ Mie}l% nb~mi~`jh Hyljh+
mbjh w~bs`jfi }b }di jb~}d ljm lf`jh }di Vby}d Fd`jl Vil }b }di
ilv} ljm vby}d* ]di }i~~`}b~p—v ifbjbkp `v dils`ep miwijmij} bj
hlkne`jh ljm }by~`vk% ny} levb jfeymiv kljylf}y~`jh*
Klfly xlv l Wb~}yhyivi fbebjp `j <448% ljm `v nb}d }di ~v} ljm
elv} Iy~bwilj fbebjp `j Fd`jl* Wb~}yhyivi }~lmi~v ~v} vi}}eim `j
Klfly j }di <3 }d fij}y~p ljm vynvi|yij}ep lmk`j`v}i~im }di ~i+
h`bj yj}`e }di dljmbsi~ bj >7 Mifikni~ <000* ]di V`jb+Wb~}yhyivi
Ab`j} Mifel~l}`bj ljm }di Nlv`f Elx b Klfly v}`wyel}i }dl} Kl+
fly bwi~l}iv x`}d l d`hd mih~ii b ly}bjbkp yj}`e l} eilv} >7=0%
}p pil~v l}i~ }di }~ljvi~*
Lffb~m`jh }b l ~ifij} vy~sip fbjmyf}im np }di Y*V* Fij}~le @j}ie+
e`hijfi Lhijfp $F@L% Klfly `v }di }bw fbyj}~p"~ih`bj b~ e`i it+
wif}ljfp l} n`~}d x`}d lj lsi~lhi b 4=%63 pil~v% xd`ei `}v `jlj}
kb~}le`}p ~l}i ~ljov lkbjh }di ebxiv} `j }di xb~em*
80
Klfly% Xpjj Klfly x`}d niv} itwlkweiv cb~dly}i fby}y~i*
Klfly Vope`ji
Khk H~ljm Klfly
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 369/499
630ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Bji Fij}~le nb}d }di dyv}ei ljm nyv}ei
bc }di }by~`vk iw`fij}i~ `j }di Klfly
Wij`jvyel
Fbkkljm`jh }di niv} ebfl}`bj `j Klfly% Bji
Fij}~le ikn~lfiv nb}d }di dyv}ei ljm nyv}ei b
}di }by~`vk iw`fij}i~ `j }di Klfly Wij`jvyel% lv
xiee lv }di }~lj|y`e`}p ljm yjwl~leeieim s`ixv b
}di by}i~ dl~nb~ ljm eloiv*
]di w~iv}`h`byv >77%777 v|yl~i bb} fbkweit
il}y~iv l v}i~e`jh e`jiyw b }di xb~em‐v eilm`jh
eyty~p n~ljmv% ijhlh`jh vdbwwi~v x`}d bji b
}di`~ el~hiv} clhvd`w v}b~iv `j Lv`l% }di`~ ~v}
by}ei} `j Klfly% b~ }di`~ w~`kl~p iv}lne`vdkij}
`j }di ijfelsi* X`}d `}v m`~if} e`jolhi x`}d Khk
Klfly% Bji Fij}~le `v wb`vim }b nifbki }di jix
fij}i~ b h~ls`}p x`}d `}v vywi~n ~i}l`e bi~`jhv%
lf`e`}p ljm dlwwij`jhv*
Klfly V|yl~i
Bji Fij}~le Klfly
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 370/499
687 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Siji}`lj% Klfly
Cby~ Vilvbjv% Klfly
Xpjj Klfly x`}d }di jiv} itlkweiv bc dly}i
fby}y~i
Xpjj Klfly nblv}v l els`vd vdbww`jh ivweljlmi x`}d }di
jiv} itlkweiv b dly}i fby}y~i* ]di e`v} b vdbwv `jfey+
miv Fdljie% Nyehl~`% Fd~`v}`lj M`b~% Cijm`% H`b~h`b L~klj`%
Eby`v Sy`}}bj% W`lhi}% W~lml ljm ]`ljp% ilfd n~`jh`jh x`}d
`}v jixiv} w~bmyf}v }b lj ilhi~ f~bxm* Ebfl}im `j ^yl
F`mlmi mi V`j}~l% }di vdbwv `j }di Xpjj l~i vbki b }di
kbv} wbwyel~ j }di xb~em*
Klfly V|yl~i `v bji bc }di f`}p‐v el~hi vdbww`jh
kleev
E`oi Vyj V}l~ F`}p ljm Jix Plbdlj% Klfly V|yl~i `v bji
b }di f`}p‐v el~hi vdbww`jh kleev% ebfl}im `j ^yl mb Mbf+
}b~ Wim~b* ]di }d~ii+v}b~p vdbww`jh klee dbyviv by}ei}v b
sl~`byv `j}i~jl}`bjle lvd`bj n~ljmv ljm w~bmyf}v* Levb
yj`|yi }b Klfly V|yl~i l~i sl~`byv nyv`jivv v}l~}+yw
w~bh~lkv }dl} l~i bi~im*
Cby~ Vilvbjv `v ~imij`jh vdbww`jh `j Klflb
]di Vdbwwiv l} Cby~ Vilvbjv% l ~ikl~olnei eyty~p klee}dl} `v nipbjm fbkwl~i% `v ~imij`jh vdbww`jh `j Klflb*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 371/499
68<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di Vdbwwiv l} Cby~ Vilvbjv `v Klflb—v ~v} eyty~p klee* L~klj`%
M`b~% N~`bj`% Eby`v Sy`}}bj% Di~kiv l~i bjep vbki b }di Miv`hji~
pby flj jm* Dbki }b kb~i }dlj <37 eyty~p ljm miv`hji~ n~ljmv%
}di klee ebfl}im l} Fb}l` V}~`w `v l ilv} b~ }di ipiv*
Siji}`lj `v kbmieim bj `}v v`v}i~ flv`jb ~ivb~}%
]di Siji}`lj `j Elv Sihlv
]di Siji}`lj Klflb `v l db}ie ljm flv`jb ~ivb~} `j Klfly bxjim
np }di Elv Sihlv Vljmv Fb~wb~l}`bj* @} `v l =7+v}b~p% ->%= n`ee`bj
ljfdb~ b~ }di 8 db}iev bj }di Fb}l` V}~`w `j Klfly* ]di 047%777
v|yl~i ki}i~v Siji}`lj Klflb `v kbmieim bj `}v v`v}i~ flv`jb ~i+
vb~}% ]di Siji}`lj `j Elv Sihlv% ljm `v }di el~hiv} v`jhei v}~yf}y~i
db}ie ny`em`jh `j Lv`l% ]di v`t}d+el~hiv} ny`em`jh `j }di xb~em np
l~il ljm }di el~hiv} flv`jb `j }di xb~em% @} `v levb dbki }b }di vi+
fbjm el~hiv} Sij`fi `j }di xb~em% }di ~v} ni`jh }di f`}p b Sij`fi%
@}lep ljm }di }d`~m ni`jh ]di Siji}`lj `j Elv Sihlv% Jislml* ]di
Vdbww`jh l~il vdbxv Fdis`hjbj% Fdbwl~m% C~ljo Kyeei~% Hyivv%
Dbhlj% Nbvv ljm kljp b}di~ `j}i~jl}`bjle Elniev*
Klflb
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 372/499
68> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
47
Dbjh Objh% Lni~f~bkn`i # C`}fd x`jv fij}~le
m`v}~`f} vwlfi cb~ }di n~ljm‐v Dbjh Objh miny}*
DBJH OBJH `v l ki}~bwbe`v ljm l vwif`le lmk`j`v}~l}`si qbji }dl}`v ebfl}im bj }di vby}di~j fblv} b Fd`jl* ]di f`}p‐v Fij}~le m`v+
}~`f} j }di jb~}di~j wl~} b }di veljm b Dbjh Objh v }v jljf`le
ljm nyv`jivv m`v}~`f}* ]di kbv} mijviep wbwyel}im m`v}~`f} ljm }di
f`}p‐v fye}y~le fij}~i `v Obxebbj wij`jvyel }b }di vby}d b }di Jix
]i~~`}b~`iv ~ih`bj* Dbjh Objh% xd`fd `v vw~ilm lf~bvv l wij`jvy+
el ljm >3> `veljmv l} }di kby}d b }di Wil~e ^`si~% xlv l N~`}`vd
f~bxj fbebjp yj}`e 67 Ayji <008 ljm xlv np }~il}p ~i}y~jim }b Fd`+
jl bj < Ayep <008*
Dbjh Objh `v Fd`jl‐v }d`~m kbv} wbwyebyv ki}~bwbe`}lj ~ih`bj% ljm
h~il}i~ Dbjh Objh% x`}d <3 777 `jdln`}lj}v wi~ v|yl~i o`ebki}~i%
`v }di xb~em‐v kbv} mijviep wbwyel}im l~il l}i~ Kbjlfb ‖ le}+dbyhd }di wbwyel}`bj mijv`}p b Dbjh Objh lv l xdbei v bjep 3%877
`jdln`}lj}v wi~ v|yl~i o`ebki}~i* Dbjh Objh‐v wbwyel}`bj dlv `jf+
~ilvim np l lf}b~ b <> bsi~ }di wlv} v`t miflmiv% ~bk 377%777 j
<0=9 }b 8 k`ee`bj j >779*
Ny~ni~~p bwijv <8}d nby}`|yi `j V`esi~fb~m klee `j Dbjh
Objh‐v ]v`k Vdl ]vy` m`v}~`f}
@j Jbsikni~ >7<<% Ny~ni~~p bwijim `}v <8}d Dbjh Objh v}b~i `j
l 977 v|yl~i ki}~i vwlfi l} }di ~`}qp V`esi~fb~m klee bj Flj}bj
^blm }di ]v`k Vdl ]vy` m`v}~`f}* ]d`v `v levb Dbjh Objh‐v ~v}
v}~ii}+eisie v}b~i x`}d EIM vf~iij xleev bj `}v it}i~`b~ lflmi*
]di C~ijfd miv`hji~+vdbi ~i}l`ei~ ^bhi~ S`s`i~ bwijim l jix vdbi
by}ei} `j Obxebbj‐v Dl~nby~ F`}p `j Jbsikni~ >7<<% xd`fd `v Dbjh
Objh‐v el~hiv} vdbww`jh klee* ]di 49 v|yl~i ki}~i v}b~i `v }di
fbkwljp‐v vifbjm `j Dbjh Objh*
]di aixieei~p ~i}l`ei~ Dl~~p X`jv}bj% xd`fd `v bxjim np }di Xl}+fdiv H~byw ljm MODV% bwijim l jix v}b~i bj 0 Jbsikni~ >7<< l}
Dbjh Objh‐v Lyv}`j ^blm Xiv} <*
Dbjh Objh Wljb~lkl
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 373/499
686ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Dl~nb~ F`}p Klee% Dbjh Objh
Dbee`v}i~ miny}v `j Lv`l
Dbee`v}i~ bwijim }v ~v} Lv`lj v}b~i j Lyhyv} >7<< j l 067 v|yl~i
ki}~i vwlfi l} Obxebbj‐v Civ}`sle Xleo klee bj ]l} Fdii Lsijyi*
Lni~f~bkn`i # C`}fd x`jv fij}~le m`v}~`f} vwlfi cb~ }di
n~ljm‐v Dbjh Objh miny}
]di ~i}l`e kl~oi} `j Dbjh Objh fbj}`jyiv }b nbbk% ljm v`jfi vwlfi`v l w~if`byv fbkkbm`}p `j }di jb}b~`byvep alk+wlfoim f`}p% l ~ile
iv}l}i nl}}ei ~ifij}ep n~boi by} ni}xiij Dbjh Objh‐v si~p bxj
Vdljhdl` ]ljh ljm }di Lki~`flj flvylexil~ n~ljm Lni~f~bkn`i #
C`}fd* L}i~ }di myv} vi}}eim% Lni~f~bkn`i # C`}fd iki~him s`f}b~`+
byv% }dbyhd ~ij} b~ }di ebfl}`bj ‖ vklfo mln `j }di k`mmei b }di
f`}p‐v Fij}~le m`v}~`f} ‖ ~bvi np >97 )% }b 8 k`ee`bj DO+Mbeel~ $YVM
077%777 wi~ kbj}d*
]di fy~~ij} }ijlj} Vdljhdl` ]ljh‐v eilvi itw`~im ljm }di bx+
ji~v% }di Cbo lk`ep% bwijim }di w~bwi~}p }b n`mm`jh `j Vw~`jh
>7<< `kkim`l}iep hl`j`jh visi~le n~ljm `j|y`~`iv* @j Kl~fd >7<<
}xb n~ljmv ij}i~im l jle n`mm`jh v}lhi% x`}d }di Lki~`flj n~ljm
Lni~f~bkn`i # C`}fd ljm l C~ijfd elnie bxjim np }di Vx`vv eyty~p
^`fdikbj} H~byw% xd`fd levb bxjv Vdljhdl` ]ljh% ij}i~`jh `j}bl n`mm`jh xl~* W~is`byvep% }di ^`fdikbj} H~byw xlv }dbyhd} }b ni
}di lsb~`}i% myi }b }di kljp pil~v Vdljhdl` ]ljh eilvim }di w~i+
k`viv% ny} L#C bi~im kb~i }dlj `}v fbkwi}`}b~% xdb% `j }di ijm%
dlm }b h`si xlp*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 374/499
68= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Hyff` # Eby`v Sy`}}bj Flj}bj blm% Dbjh Objh
Wimmi~ Ny`em`jh% Fij}~le Dbjh Objh
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 375/499
689ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Yje`oi ljp b}di~ vwlfi `j }di Fij}~le m`v}~`f} L#C‐v mi}i~k`jl+
}`bj }b x`j `}v n`mm`jh xl~ wyvdim }di kbj}dep ~ij} }b 8 k`ee`bj
DO+Mbeel~% lnby} >%9 }`kiv d`hdi~ }dlj }di fy~~ij} kbj}dep ~ij}
b lnby} > k`ee`bj DO+Mbeel~* ]di v`}i `jfeymiv l 949 v|yl~i ki}~i
h~byjm cbb~ ljm l 909 v|yl~i ki}~i nlvikij}% b~ l }b}le b < <47
v|yl~i ki}~iv*
Hlw itwljv`bj `j}b Fd`jl fbj}`jyiv lwlfi
@j el}i Jbsikni~ >7<<% }di YV ~i}l`ei~ Hlw bwijim l by~+eisie <640 v|yl~i ki}~i v}b~i `j }di ED] ]bxi~ bj \yiij‐v ^blm* Hlw
levb bwijim l 8%777 v|yl~i ki}~i v}b~i l} Dpvlj Welfi* @j }di `j+
}i~iv} b lfd`is`jh `}v hble b itwljm`jh `}v v}b~i cii} `j Fd`jl `j
~ifb~m }`ki% Hlw weljv }b vdy}}i~ yw }b <07 b `}v YV v}b~iv vb }dl}
`} flj bfyv bj `}v Fd`jivi itwljv`bj w~bh~lkki* Hlw `v l`k`jh }b
bwij 67 v}b~iv j Fd`jl np }di ijm b >7<>*
Ny~ni~~p fbkiv }b \yiijvxlp
Ny~ni~~p x`ee ni bwij`jh l jix clhvd`w v}b~i bj Dbjh Objh‐v\yiijvxlp my~`jh }di el}}i~ dle b >7<>* ]di jix v}b~i% xd`fd
~ij}v b~ l~byjm YV- >67%777 l kbj}d% x`ee dlsi < 097 v|yl~i ki+
}~iv b cbb~ vwlfi vw~ilm lf~bvv }xb eisiev* Jit} mbb~ }b }di y}y~iNy~ni~~p v}b~i% bj <4 Bf}bni~ >7<<% Dl~sip J`fdbev $ljm `}v ebfle
~ljfd`vii M`fovbj Fbjfiw}v kbsim `j }b l 8%877 v|yl~i ki}~i
vwlfi j xd`fd lj iv}`kl}im YV- <0 k`ee`bj xlv jsiv}im*
L jix Ny~ni~~p lhvd`w v}b~i fbk`jh }b Flyvixlp Nlp
Ny~ni~~p x`ee ni }lo`jh bsi~ Jbo`l‐v =46 v|yl~i ki}~i vwe`}+eisie
Civ}`sle Xleo Klee% Dbjh Objh
vwlfi bj Flyvixlp Nlp‐v ^yvviee V}~ii}% xdi~i }di ~ij} x`ee ni
YV- 463%777 l kbj}d*
Cb~isi~ >< fbkiv }b Flyvixlp Nlp
@j >7<>% }di YV lvd`bj fdl`j Cb~isi~ >< x`ee ni bwij`jh l v`t+eisie
=%864 v|yl~i ki}~i v}b~i `j Flyvixlp Nlp% }di fbkwljp‐v ~v} `j
}d`v l~il* ]di ~ij} x`ee ni YV- 677 wi~ v|yl~i ki}~i*
Ie`i Vlln itwljm`jh xb~emx`mi
@j Aljyl~p >7<>% }di Einljivi ~i}l`ei~ Ie`i Vlln x`ee ni bwij`jh
`}v ~v} Lv`lj v}b~i `j l 39 v|yl~i ki}~i vwlfi l} Eljmkl~o Klee%
xdi~i ~i}l`ei~v vyfd lv M`b~% Mbefi # Hlnnljl% Hyff`% K`y K`y%
^lewd Ely~ij% ljm ]`ljp levb dlsi by}ei}v* ]di fbkwljp weljv }b
bwij }ij lmm`}`bjle v}b~iv np }di ijm b >7<> `j kl~oi}v vyfd lv
Vlym` L~ln`l% ^yvv`l% ]y~oip% }di YV% Ebjmbj% Mynl`% ljm Ni`~y}*
Vbeljhi Lqlhy~p+Wl~}~`mhi miny}v `j Dbjh Objh
@j Mifikni~ >7<<% Vbeljhi Lqlhy~p+Wl~}~`mhi $wl~} b }di Elnieyt
H~byw bwijim `}v ~v} Dbjh Objh nby}`|yi bj }di }d`~m eisie b @CF
Klee `j }di f`}p‐v Fij}~le m`v}~`f}*
Vbeljhi Lqlhy~p+Wl~}~`mhi v lkbyv b~ di~ Db}E`wv ~`jh ljm }dl}
hibki}~`f L~} Mifb+`vd jifoelfi Vl~ld Aivv`fl Wl~oi~ lv Fl~~`i
N~lmvdlx xlv xil~`jh `j }di bwij`jh vfiji b }di vifbjm `jv}lee+
kij} b }di ―Vit Ljm ]di F`}p‛ kbs`i*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 376/499
683 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Hlw \yiijv ^blm% Dbjh Objh
Eby`v Sy`}}bj Eljmkl~o% Dbjh Objh
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 377/499
688ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Flyvixlp Nlp Dbjh Objh
Ie`i Vlln Eljmkl~o Dlee% Dbjh Objh Vbeljhi Lqlhy~p+Wl~}~`mhi @CF Klee% Dbjh Objh
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 378/499
684 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
4<
]l`wi`% Eyty~p n~ljmv }b itwljm `j ]l`xlj*
]L@WI@ F@]P `v }di flw`}le b }di ^iwyne`f b Fd`jl $^BF% fbkkbjep
ojbxj lv ]l`xlj ljm }di fij}~le f`}p b }di el~hiv} ki}~bwbe`}lj
l~il b ]l`xlj `veljm* ]di f`}p w~bwi~ $]l`wi` F`}p `v dbki }b lj
iv}`kl}im >%3 k`ee`bj wibwei* ]l`wi`% Jix ]l`wi`% ljm Oiieyjh }b+
hi}di~ b~k }di ]l`wi` ki}~bwbe`}lj l~il x`}d l wbwyel}`bj b 3%0
k`ee`bj* ―]l`wi`‛ vbki}`kiv ~ii~v }b }di xdbei ki}~bwbe`}lj l~il%
xd`ei ‚]l`wi` F`}p‛ ~ii~v }b }di f`}p w~bwi~* ]l`wi` F`}p w~bwi~ v vy~+
~byjmim bj lee v`miv np Jix ]l`wi`*
]l`wi` `v ojbxj b~ `}v kljp j`hd} kl~oi}v% }di kbv} lkbyv b
xd`fd `v }di Vd`e`j J`hd} Kl~oi} `j }di Vd`e`j M`v}~`f}* ]di vy~~byj+
m`jh v}~ii}v b Vd`e`j J`hd} Kl~oi} l~i it}~ikiep f~bxmim my~`jh
}di isij`jh% yvyleep bwij`jh el}i l}i~jbbj ljm bwi~l}`jh xiee
wlv} k`mj`hd}* Kbv} j`hd} kl~oi}v il}y~i `jm`s`myle v}leev viee`jh
l k`t}y~i b bbm% feb}d`jh% ljm fbjvyki~ hbbmv*
T`kijm`jh dlv niij l lkbyv l~il b~ vdbww`jh ljm ij}i~}l`j+
kij} v`jfi }di <067v* D`v}b~`f v}~yf}y~iv `jfeymi l fbjfi~} dlee% l
d`v}b~`f f`jikl% ljm }di ^im Dbyvi ]dil}i~* ]di wimiv}~`lj l~il `vivwif`leep wbwyel~ x`}d }iijv ljm dlv niij fleeim }di ―Dl~layoy‛
b ]l`wi`*
]di jixep misiebwim T`jp` M`v}~`f} `v wbwyel~ x`}d }by~`v}v ljm eb+
flev le`oi b~ `}v kljp ij}i~}l`jkij} ljm vdbww`jh sijyiv% lv xiee
lv ni`jh }di dbki b ]l`wi` <7<% l w~`ki }by~`v} l}}~lf}`bj lkbyv
b~ ni`jh bji b }di xb~em—v }leeiv} ny`em`jhv* Kleev `j }di l~il
`jfeymi }di vw~lxe`jh Vd`j Objh K`}vyobvd` fbkweit% ]l`wi` <7<
klee% Ive`}i Nbbov}b~i—v clhvd`w v}b~i $xd`fd `jfeymiv l nby}`|yi
klee% ]di E`s`jh Klee ljm }di Jix Pb~o vdbww`jh klee* ]di T`jp`
m`v}~`f} levb vi~siv lv }di fij}i~ b ]l`wi`—v lf}`si j`hd}e`i% x`}d
visi~le wbwyel~ j`hd}feynv fbjfij}~l}im `j l ~iel}`siep vklee l~ill~byjm }di Jib<0 ljm ]l`wi` <7< ny`em`jhv*
]di }d~`s`jh vdbww`jh l~il l~byjm ]l`wi` Kl`j V}l}`bj `jfeymiv }di
]l`wi` Yjmi~h~byjm Kl~oi} ljm }di b~`h`jle Vd`j Objh K`}vyobvd`
miwl~}kij} v}b~i l} Vd`j Objh E`i ]bxi~*
Eyty~p n~ljmv }b itwljm `j ]l`xlj
Ywvflei aixieei~p dbyviv ljm eyty~p xl}fd n~ljmv l~i hil~`jh yw
b~ itwljv`bj `j ]l`xlj `j >7<> FIJV*fbk ~iwb~}im*
Lffb~m`jh }b }di ~iwb~}% Vx`vv eyty~p hbbmv h~byw ^`fdikbj} dlv
d`~im lmm`}`bjle v}l j }di vifbjm dle b }di pil~ j oiiw`jh x`}d
`}v itwljv`bj weljv `j ]l`xlj* ^`fdikbj}‐v wb~}be`b b n~ljmv `j+feymiv Fl~}`i~% Slfdi~bj Fbjv}lj}`j% Alihi~+Ei Fbye}~i% W`lhi} ljm
Kbj}neljf*
V}~bjh mikljm j Lv`l+Wlf`f ljm }di Lki~`flv e`}im `fdikbj}‐v
w~b} b~ }di v`t kbj}dv ijm`jh bj 67}d Viw}ikni~ >7<<% x`}d
vleiv vy~h`jh <7 ) }b YV- 0==%4 k`ee`bj* Lffb~m`jh }b }di fbkwl+
jp% h~bx}d `j }di Lv`l+Wlf`f ~ih`bj xlv w~`kl~`ep m~`sij np Fd`jl%
]l`wi` Vope`ji
T`kijm`jh ]i`wi` Vd`j Objh K`}vyobvd` ]l`wi`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 379/499
680ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
xd`fd `v jbx ^`fdikbj}‐v }d`~m+el~hiv} kl~oi} l}i~ Dbjh Objh
ljm }di YV* Eby`v Sy`}}bj% M`b~% Nyehl~` ljm W~lml x`ee levb ni bwi+
j`jh nby}`|yiv `j ]l`xlj‐v wbvd ]l`wi` <7< vdbww`jh klee% FIJV*
fbk lmmim*
Elknb~hd`j` Bwijv ]l`xlj‐v C`~v} Clvd`bj V}b~i `j
]l`wi`
Elknb~hd`j` bwijim `}v ~v} lvd`bj v}b~i `j ]l`wi` `j Bf}bni~ >7<<
`j }di itfeyv`si nby}`|yi l} Nieels`v}l vdbww`jh fij}i~* ]d`v nby+}`|yi `v mim`fl}im itfeyv`siep }b }di ―Fbeeiq`bji Ly}bkbn`e` Elk+
nb~hd`j`‛ lvd`bj fbeeif}`bj*
]di ]l`xlj w~ik`i~i b~ Ly}bkbn`e` Elknb~hd`j`‐v nby}`|yi lmmv
}b `}v fb~i kl~oi}v% b~ }di fbkwljp‐v lvd`bj n~ljm lebjhv`mi }di
YVL% Iy~bwi ljm Lv`l*
Ei`fl v}b~i w~ik`i~i bwij`jh `j ]lwi`
]di Ei`fl v}b~i h~ljm bwij`jh isij} xlv diem `j Aljyl~p >7<<* ]di
~v} Ei`fl v}b~i `j ]l`xlj `v ebfl}im `j }di w~ik`yk ljm eyty~p
vdbww`jh klee Nieels`}l*
Ql~l fbkiv }b ]l`wi`
Ql~l xd`fd xlv byjmim np @jm`}it bwijim `}v ~v} ]l`wi` v}b~i
`j Jbsikni~ >7<< `j l jix >%6<= v|yl~i ki}~i vwlfi l} ]lwi`‐v
Eljmkl~o Ny`em`jh <7<*
Yj`|eb bwijv v`t}d lhvd`w v}b~i xb~emx`mi
Yj`|eb‐v jix clhvd`w v}b~i v j ]l`wi`‐v K`jh Plb Miwl~}kij} V}b~i
bj Qdbjht`lb I ^blm% `j l }d~ii+eisie 6%367 v|yl~i ki}~i vwlfi*
]di ~i}l`ei~ weljv }b bwij 67 v}b~iv l pil~ `j ]l`xlj `j wy~vy`} b
}di`~ ye}`kl}i hble b dls`jh l <77+by}ei} cii} `j ]l`xlj*
Nieels`v}l Vdbww`jh Fij}i~% ]l`wi`
Ei`fl Nieels`v}l% ]l`wi`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 380/499
647 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
4>
Klj`el% Yj`|eb ‖ Alwlj‐v eilmi~ bc flvyle
feb}div `v fbk`jh }b Klj`el*
KLJ@EL v }di flw`}le b }di Wd`e`ww`jiv* @} v bji b }di v`t}iij f`+}`iv b~k`jh Ki}~b Klj`el% xd`fd `v ebfl}im bj }di ilv}i~j vdb~iv
b Klj`el Nlp ljm v cljoim np Jlsb}lv ljm Flebbflj }b }di jb~}d%
\yiqbj F`}p }b }di jb~}dilv}% Vlj Aylj ljm Kljmleypbjh }b }di
ilv}% Klol}` bj }di vby}dilv}% ljm Wlvlp }b }di vby}d*
Klj`el dlv l }b}le wbwyel}`bj b kb~i }dlj <%8 k`ee`bj ljm `v }di
vifbjm kbv} wbwyebyv f`}p `j }di Wd`e`ww`jiv% nid`jm `}v ji`hdnby~%
\yiqbj F`}p* ]di wbwyelfi `jdln`} lj l~il b bjep 64%99 v|yl~i o`+
ebki}~iv% klo`jh Klj`el }di kbv} mijviep wbwyel}im f`}p `j }di
xb~em* Ki}~b Klj`el `v }di kbv} wbwyebyv ki}~bwbe`}lj l~il `j }di
Wd`e`ww`jiv ljm }di <<}d `j }di xb~em x`}d lj iv}`kl}im wbwyel+
}`bj b <3%6 k`ee`bj* ]di h~il}i~ y~nlj l~il `v }di }d+el~hiv} `j}di xb~em ljm dlv lj iv}`kl}im ki}~bwbe`}lj wbwyel}`bj b >7%8
k`ee`bj wibwei*
Klj`el Vope`ji
Eby`v Sy`}}bj H~iijnie}% Klj`el
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 381/499
64<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
^i+bwij`jh bc Eby`v Sy`}}bj V}b~i
Eby`v Sy`}}bj w~bymep ljjbyjfim }di ~i+bwij`jh b `}v v}b~i l}H~iijnie} Vdbww`jh Klee `j Bf}bni~ >7<<* ]di jixep itwljmim
v}b~i% xd`fd yjmi~xij} l <9+kbj}d ~ijbsl}`bj% mbyneim }di vie+
e`jh vwlfi ~bk <89 v|yl~i ki}~iv }b =7> v|yl~i ki}~iv ljm jbx
`jfeymiv l w~`sl}i vlebj b~ }bw fe`ij}v% l il}y~i `jfeymim bjep `j
vieif} nby}`|yiv* ]di Wd`e`ww`jiv `v lkbjh }di ]bw 67 kl~oi}v b
Eby`v Sy`}}bj*
]di v}b~i ~v} bwijim j >776 bj Klol}` Lsijyi* Eby`v Sy`}}bj dlv
lexlpv niij bji b }di kbv} wbwyel~ ljfdb~ n~ljmv b }di w~ik`i~
vdbww`jh l~flmi `j Klol}`* ]di jix v}b~i xlv }~ljvb~kim `j}b
l }xb+eisie eyty~p ~i}l`e vwlfi* L ix vdb~} v}iwv eilm yw }b }di
kiqqlj`ji cbb~ xdi~i l mim`fl}im Kij‐v L~il `v ebfl}im* ]di kl`j
v}l`~flvi eilmv mbxj }b }di Xbkij‐v Yj`si~vi il}y~`jh l slv} sl+
~`i}p b eil}di~ hbbmv% vdbiv% ljm lffivvb`~iv*
Vlesl}b~i Ci~~lhlkb bwijv l} H~iijnie} = klee
^ijbsl}`bj dls`jh niij fbkwei}im% }di @}le`lj lvd`bj ~i}l`ei~
Vlesl}b~i Ci~~lhlkb bwijim `}v nby}`|yi l} H~iijnie} = klee `j
el}i Mifikni~ >7<<*
Wljmb~l bwijim fbjfiw} v}b~i
]di aixieei~p n~ljm Wljmb~l dlv bwijim }di`~ ~v} Wljmb~l fbj+
fiw} v}b~i `j Klol}`‐v H~iijnie}% `j Cin~yl~p >7<<* ]di v}b~i
H~iijnie} Klee% Klj`el
Niji} Fbvki}`fv H~iijnie}% Klj`el
w~ivij}v lj it|y`v`}i vieif}`bj b il~~`jhv% ~`jhv% ljm jifoelfiv%
lv xiee lv }di fdl~k n~lfiei}v }dl} dlsi wy} Wljmb~l bj }di klw*
Niji} Fbvki}`fv ‖ Jix Kloi+yw Wl~lm`vi `j Klj`el
Niji} Fbvki}`fv byjmim ljm dilm|yl~}i~im `j Vlj C~ljf`vfb%
Fle`b~j`l% dlv levb bwijim `}v ~v} v}b~i l} }di h~byjm cbb~ b
H~iijnie} `j Mifikni~ >7<<* ]di fbkwljp% byjmim `j }di 87v np
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 382/499
64> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
}x`jv Ailj ljm Alji Cb~m% `v ojbxj b~ `}v |y`fo+t vbey}`bjv }b
nily}p w~bneikv ljm welpye wlfolh`jh }dl} v}ljmv by} ~bk b}di~
d`hd+ijm n~ljmv*
]dbklv Vlnb bwijim jix nby}`|yi `j ^bfoxiee Fij}i~
@j Klp >7<< ]dbklv Vlnb bwijim l jix nby}`|yi bj }di vifbjm
cbb~ l} Wbxi~welj} Klee `j }di ^bfoxiee Fij}i~* ]di fij}~i `v l
by~+eisie fbkweit x`}d l k`t b vwif`le n~ljmv% nb}d `j}i~jl}`bjle
ljm ebfle% l vywi~kl~oi}% e`iv}pei ~i}l`ei~v% nby}`|yiv ljm ~iv}ly+
~lj}v* ]dbklv Vlnb% xd`fd v}l~}im by} `j Hi~kljp ljm dlv by}ei}v
}d~byhdby} Iy~bwi% Lki~`fl ljm Lv`l% `v itwljm`jh jbx `j Klj`el*
Jix bwij`jhv l} VK Kihlklee
]di VK Kihlklee% xd`fd VK W~`ki Dbem`jhv dbemv l klab~`}p
vdl~i b% `v fy~~ij}ep }di }d`~m el~hiv} klee `j }di Wd`e`ww`jiv ljm
bji b }di el~hiv} `j lee b Lv`l* ]di klee xlv fbkwei}im `j <00<
bj l <7*9 dif}l~i flkwyv ljm }di Kihlklee L}~`yk xlv lmmim
`j >774* ]di VK Kihlklee `v fy~~ij}ep l }xb+x`jh% si+v}b~ip
ny`em`jh fbkweit x`}d 6=4%777 v|yl~i ki}~iv b cbb~ vwlfi% 997
v}b~iv ljm ~iv}ly~lj}v% l <>+}dil}~i kye}`weit f`jikl% ljm l wl~+
o`jh eb} b~ >%87> fl~v*
]di VK Kihlklee xlv }di Wd`ee`ww`jiv‐ el~hiv} vdbww`jh klee yj}`e
}di VK Klee b Lv`l bwijim j Klp >773*
Vilhl}i bwijv lhvd`w v}b~i
]di YV dl~m m~`si ljm }lwi m~`si kloi~ Vilhl}i ]ifdjbebhp EEF
xd`fd `v dilm|yl~}i~im `j Vfb}}v Sleeip% Fle`b~j`l bwijim `}v ~v}
Klj`el v}b~i `j >7<<*
]di fbjfiw} v}b~i `v }di ~v} ~i}l`e by}ei} `j }di Lv`l Wlf`f ~ih`+
bj% }b vdbxflvi ljm viee Vilhl}i‐v fbkwei}i w~bmyf} ~ljhi ~bk
ij}i~w~`vi v}b~lhi% mivo}bw ljm jb}inbboiv% m~`siv }b it}i~jle
v}b~lhi vbey}`bjv ljm lffivvb~`iv*
Wl~`v D`e}bj }b bwij =}d nby}`|yi `j }di Wd`e`ww`jiv
Lki~`flj vbf`le`}i ljm db}ie di`~ivv Wl~`v D`e}bj bwijim di~
by~}d nby}`|yi l} }di VK Kihlklee `j Kljmleypbjh F`}p* Wl~`v
D`e}bj Dljmnlhv ljm Lffivvb~`iv levb dlv n~ljfdiv `j ^ivb~}v
Xb~em Klj`el `j Wlvlp F`}p% ^bn`jvbjv Welfi+I~k`}l `j Klj`el% ljm
Ln~iiql Klee+Mlslb `j Mlslb F`}p*
Yj`|eb% Alwlj‐v eilmi~ bc flvyle feb}div `v fbk`jh }b
Klj`el
]di Wd`e`ww`jiv‐ el~hiv} ~i}l`e fdl`j% VK ^i}l`e% dlv ij}i~im `j}b l
ab`j}+sij}y~i x`}d Alwlj‐v Clv} ^i}l`e`jh Fb~w* Nlvim bj }di`~ lh+
~iikij}% }di jix fbkwljp x`ee ni iv}lne`vdim `j }di Wd`e`ww`jiv
l} pil~‐v ijm% ljm }di ~v} Yj`|eb
v}b~i x`ee bwij `j }di VK Klee bLv`l fbkweit j >7<>*
]~i}b~j bwijim `}v }d`~m lh+
vd`w v}b~i xb~emx`mi
]di felvv`f vdbi n~ljm ]~i}b~j
bwijim `}v }d`~m clhvd`w v}b~i
`j }di xb~em% l} Klj`el‐v wbwyel~
Klee% ^bn`jvbj Hleei~`l* Jbx j }v
<>7}d pil~% ]~i}b~j `v itwljm`jh }b
Lv`l ljm bwijim }di jix v}b~i `j
Ayji >7<<* ]~i}b~j% b~`h`jleep ~bk
Vximij% `v }di felvv`f vdbi n~ljmojbxj b~ `}v v`kwei miv`hj ljm
fbkb~}lnei }*
Wlwl Abdj‐v W`qql jix `j
^bn`jvbj Hleei~`l
Wlwl Abdj—v W`qql `v }di }d`~m el~+
hiv} }loi+by} ljm mie`si~p w`qql
~iv}ly~lj} fdl`j `j }di Yj`}im V}l+
}iv% nid`jm W`qql Dy} ljm Mbk`jb—v
W`qql* @} `v nlvim `j Eby`vs`eei% Oij+
}yfop*
VK Kihlklee Klj`el
Xb~em ifb~m bc Kij}bv Vbml Hipvi~ Cbyj}l`j% VK Klee bc Lv`l
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 383/499
646ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
@j Aljyl~p >7<<% Wlwl Abdj‐v bwijim `}v ~v} ~iv}ly~lj} l} ^bn`j+
vbj Hleei~`l% ljm `v jbx w~iwl~`jh }b bwij l vifbjm n~ljfd $`j
>7<>% xd`fd x`ee ni ebfl}im l} Yj`si~v`}p Klee bj ]l} Lsijyi* ]di+
~i l~i kb~i }dlj 6%677 Wlwl Abdj—v ~iv}ly~lj}v xb~emx`mi*
]bwVdbw ~i+bwijim
]di ]bwVdbw"]bwklj clhvd`w v}b~i ~i+bwijim `j Klp >7<<% l}
^bn`jvbj‐v Hleei~`l% `j Klj`el* ]di jix v}b~i `v }di el~hiv} b lee
]bwVdbw"]bwklj v}b~iv ljm `} fl~~`iv `}ikv jb} lsl`elnei `j b}di~v}b~iv% xb~emx`mi*
D`hdeljmv Fbccii ‖ Itwljv`bj Weljv cb~ Wd`e`ww`jlv
S`i}jlkivi fbii dbyvi D`hdeljm Fbii x`ee vbbj bwij `}v ~v}
by}ei} j }di Wd`e`ww`jiv j >7<>* D`hdeljmv Fbii xlv byjmim np
Mls`m ]dl` `j <004 `j Dljb` ljm `v S`i}jlk—v lv}iv}+h~bx`jh fb+
iidbyvi fbkwljp*
D`hdeljmv Fbii `v l ~ih`v}i~im n~ljm b S`i} ]dl` @j}i~jl}`bjle
Ab`j} V}bfo Fbkwljp% ljm levb bxjv ~ljfd`v`jh ~`hd}v b~ visi~le
n~ljmv `j S`i}jlk vyfd lv Lemb Vdbiv% El S`i ij ^bvi e`jhi~`i% J`oi
ljm Dl~m ^bfo Fli* ]di fbii fdl`j `v bj }~lfo }b itwljm }b l }b+}le b <77 by}ei}v np ijm b >7<>% }d~byhdby} }di Wd`ee`ww`jiv*
Alknl Ay`fi miny}v `j Ki}~b Klj`el
Alknl Ay`fi% }di Fle`b~j`l+nlvim fdl`j b vkbb}d`i fliv% dlv
bwijim `}v ~v} v}b~i `j }di Wd`e`ww`jiv* ]di ~v} fli l} Nbj`lf`b
Hebnle F`}p—v D`hd V}* Vby}d% lj y~nlj fbkkyj`}p `j Ki}~b Klj`el%
bwijim `j Jbsikni~ >7<<*
Alknl Ay`fi ljm Klt—v H~byw dlv lh~iim }b vi} yw =7 v}b~iv `j }di
jit} <7 pil~v* Alknl Ay`fi dlv levb j`ji ~ljfd`viv `j Vby}d Ob~il
ljm bji `j Fljlml* @j }di YV% `} dlv 89> v}b~iv% 6<7 b xd`fd l~i
fbkwljp+bxjim% ljm ==> b xd`fd l~i ~ljfd`vim v}b~iv*
]~ijmp feb}d`jh ~i}l`ei~ Cb~isi~ >< bwijim `}v vifbjm Klj`el v}b~i%
`j Lw~`e >7<<% l}i~ }di ~v} bwij`jh `j Ayep >7<7 l} VK Kihl Klee*
]di jix v}b~i `v ebfl}im l} }di VK Klol}` Vdbww`jh Fij}~i bj }di
h~byjm cbb~% x`}d l >%777 v|yl~i ki}~i ~i}l`e vdbw*
Dieeb O`}}p np S`f}b~`l Flvle Fby}y~i fbkiv }b Klj`el
X`}d `}v Dieeb O`}}p np S`f}b~`l Flvle Fby}y~i e`ji% }di C~ijfd w~á}+
ç+wb~}i~ elnie x`ee mij`}iep v}`~ }di Wl~`v`lj lvd`bj ~ijqp j Kl+
j`el* ]dip bwijim `}v ~v} clhvd`w nby}`|yi `j Cb~niv}bxj Fij}~i
`j Aljyl~p >7<<*
VK Klee bc Lv`l
Wl~`v D`e}bj l} di~i v}b~i bwij`jh% VK Kihlklee Klj`el
Yj`|eb Bwij`jh \yiyi% VK Kihlklee Klj`el
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 384/499
Vdljhdl`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 385/499
649ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
46
Vdljhdl`% Eby`v Sy`}}bj kl~ov }di >7}d ljj`+si~vl~p bc `}v w~ivijfi `j }di Fd`jivi kl~oi}*
VDLJHDL@ Fd`jl‐v kbv} `kwb~}lj} `jmyv}~`le f`}p% dlv >6 k`ee`bj`jdln`}lj}v% <9%0 k`ee`bj b xdbk l~i bf`leep wi~kljij} ~iv`+
mij}v% xd`ei }di ~ikl`jmi~ l~i }ikwb~l~p ~iv`mij}v x`}d e`k`}im
~iv`mijfp wi~k`}v* ]di fij}~i b Vdljhdl`% xd`fd m`vwelpv l d`hd
mijv`}p b ny`em`jhv ljm `v vie+ijfebvim% dlv <9%< k`ee`bj `jdl+
n`}lj}v% xd`ei }di wbwyel}`bj b }di h~il}i~ Vdljhdl` l~il `v >=%4
k`ee`bj*
X`}d kb~i }dlj >4%= k`ee`bj ]IY $}xij}p+bb} i|y`sleij} yj`}v lj+
jyleep% Vdljhdl` `v }di xb~em‐v vifbjm el~hiv} fbj}l`ji~ wb~} l}i~
V`jhlwb~i $>0 k`ee`bj ]IY* @j }i~kv b }b}le fl~hb dljmeim $968
k`ee`bj }bjv% Vdljhdl` `v }di xb~em‐v el~hiv} wb~}*
Kleev% ]di Nyjm ljm Jlja`jh ^blm
Vdljhdl`‐v <6+eisie Vywi~ N~ljm Klee dbv}v }di by}ei}v b kp~`lm
`j}i~jl}`bjle ~i}l`ei~v% `jfeym`jh $}b jlki ny} l ix Fles`j Oei`j%
D#K% D`ehi~% Ql~l% Elfbv}i% F#L% Xiv}% Ivw~`}% Hyivv% Kljhb%
V}l~nyfov% Hibt% Iffb% Vxl}fd% ]`vvb}% ljm ]`kni~eljm* ]di klee%xd`fd levb bi~v l n~blm ~ljhi b ~iv}ly~lj}v% `v it}~ikiep xiee
~i|yij}im% ljm bj xiioijmv }di jykni~ b s`v`}b~v `jf~ilviv
vynv}lj}`leep*
@CF Klee1 Eyty~p wl~ itfieeijfi $np Fd~`v}`lj K`oyjml)
―Viee`jh lv lj l~} b~k‛ `v dbx K`oyml ~ii~v }b wdlvi = b d`v aby~+
jip }d~byhd }`ki `j }di xb~em b Vdljhdl` vdbww`jh% xd`fd bi~v
}di Yj`|eb mbee ieisl}b~% lv xiee lv l~fd`}if}y~i% l~} ljm vwif}lfy+
el~ ij}i~}l`jkij}*
Ny} }di lnvbey}i d`hde`hd} b }di aby~jip xlv }di n~ljm+jix @CF
Klee%xd`fd `v dl~kbj`byvep ljm lekbv} `js`v`nep iknimmim `jWymbjh‐v d`hd+~`vi vope`ji* L}i~ wlvv`jh }d~byhd }di klee‐v }ikwei
lflmiv% pby lekbv} iie lv }dbyhd pby l~i `j lj bwi~l dbyvi* Pby
Vdljhdl` Vope`ji
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 386/499
643 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
mb jb} ~ile`vi l} ~v} }dl} }di klee dlv v`t eisiev% b~ xdl} pby vii
`jv}ilm `v eyty~p `j `}v wy~iv} b~k*
]di @CF Klee klp xiee dlsi l d`hdi~ fbjfij}~l}`bj b eyty~p ~i}l`+
ei~v }dlj ljp b}di~ vdbww`jh sijyi bj il~}d% xdl} x`}d }di e`oiv
b Eby`v Sy`}}bj% Fl~}`i~% Nb}}ihl Siji}l% Hyff`% Nyehl~`% Fdljie%
I~kijih`emb Qihjl% W`lhi}% Fdbwl~m% @XF% Le~im Myjd`ee% Fie`ji%
Vywi~+N~ljm Klee% Vdljhdl`
@CF Vdbww`jh Fij}i~ Vdljhdl`
Di~käv% Vlesl}b~i Ci~~lhlkb% Mbefi # Hln+
nljl% W~lml% K`y K`y% Ny~ni~~p% ]`ljp% ljm
Fd~`v}`lj M`b~ `j ~iv`mijfi* ]di klee‐v ebbw l~+
fd`}if}y~i lsb`mv fye mi vlfv* ]di ywwi~ eisiev
dbv} ljb}di~ <97 v}b~iv b~ vb% kbv} e`oix`vi b
`j}i~jl}`bjle w~bsijljfi% `jfeym`jh Vdljhdl`‐v
~v} Mv|yl~im xd`fd bwijim j Aljyl~p >7<< j
l <87 v|yl~i ki}~i vwlfi*
]di Lwwei v}b~i l} }di Wil~e Fby~} it`} fbyj}v
lv l o`jm b wvpfdbebh`fle nbjyv% b~ yje`oi }di
Jix Pb~o Lwwei v}b~i x`}d `}v helvv fyni ~`v`jh
by} b }di h~byjm% }di @WF sl~`lj} fbkw~`viv l
v}~`o`jh helvv fpe`jmi~ }d~byhd xd`fd pby ij}i~
}di v}b~i s`l l v}l`~flvi*
]di Wymbjh vope`ji
Nb}d }di ~`}qp @CF Klee ljm }di kb~i fbjvyki~
hbbmv b~`ij}im Vywi~ N~ljm Klee l~i ebfl}im `j
}di Wymbjh m`v}~`f}% ilv} b }di Dyljhwy ^`si~*
@} `v vl`m b }d`v m`v}~`f}% xd`fd xlv ny`e} ~bk}di h~byjm yw bsi~ l }xb+miflmi wi~`bm }dl} }v
fdl~k `v }b ni byjm bj }di bwwbv`}i v`mi b }di ~`si~* Ny} }d`v `v
yj}~yi% b~ Wymbjh‐v vope`ji `v Vdljhdl`‐v kbv} m`v}`jf}`si il}y~i
ljm }v si~`}lnei flee`jh fl~m*
Dl~~p X`jv}bj miny}v l} ]di Nyjm‐v Wij`jvyel Db}ie
Dl~~p X`jv}bj x`ee ni bwij`jh l =37 v|yl~i ki}~i nby}`|yi l} }di
~`}qp 9+v}l~ Db}ie Wij`jvyel `j Aljyl~p >7<>* ]di db}ie‐v vdbww`jh
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 387/499
648ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
l~il levb il}y~iv Fdbwl~m% W~lml% ljm ^lewd
Ely~ij% lkbjh b}di~v* Ebfl}im `j Vdljhdl`‐v
d`v}b~`f Nyjm% }di Wij`jvyel Vdljhdl` dlv l
s`ix b }di Dyljhwy ^`si~*
@j Viw}ikni~ >7<<% }di Vx`vv xl}fd fbkwljp
^beit kbsim `j}b Vdljhdl`‐v Dbyvi b ^bbvisie}
`j ]di Nyjm% xdi~i }d`v xb~em kl~oi} eilmi~ dlv
lj 477 v|yl~i ki}~i vwlfi ljm `v `j }di niv} bfbkwljp*
Jlja`jh ^blm `v }di kl`j vdbww`jh v}~ii} b
Vdljhdl` ljm v bji b }di xb~em—v nyv`iv} vdbw+
w`jh v}~ii}v* ]bmlp—v Jlja`jh ^blm fbkw~`viv
}xb vif}`bjv% Jlja`jh ^blm Ilv} ljm Jlja`jh
^blm Xiv}*
Jlja`jh ^blm Ilv}
Ilv} Jlja`jh ^blm `v l mim`fl}im fbkki~f`le
qbji* L} `}v ilv}i~j ijm `v }di fij}~le vif}`bj b
}di Nyjm% il}y~`jh }di Wilfi Db}ie* @kkim`l+}iep xiv} b }di Nyjm w~if`jf} xlv }~lm`}`bjleep
}di dyn b Iy~bwilj+v}pei ~iv}ly~lj}v ljm fl+
iv% le}dbyhd `j ~ifij} pil~v% }divi dlsi nifbki
eivv b l il}y~i lv }di mikbh~lwd`fv b s`v`}b~v
}b Jlja`jh blm dlsi vd`}im ~bk lcyij} ebfle
~iv`mij}v }b s`v`}b~v ~bk l~byjm }di fbyj}~p*
Cy~}di~ xiv} v }di Jlja`jh blm wimiv}~`lj klee* Ebfl}im di~i l~i kbv} b Vdljhdl`—v
bemiv} ljm el~hiv} miwl~}kij} v}b~iv% lv xiee lv l sl~`i}p b mbkiv}`f ~i}l`e by}ei}v%
ljm vbki }~lm`}`bjle il}i~`iv x`}d l ebjh d`v}b~p*
Lwwei V}b~i @CF% Vdljhdl`
Vope`ji Wymbjh% Vdljhdl`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 388/499
644 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Jlja`jh ^blm Xiv}
]di wimiv}~`lj klee ljm Ilv} Jlja`jh blm ijmv l} Wibwei—v Wl~o%
b~ki~ep }di Vdljhdl` ^lfi Fby~vi* Bwwbv`}i }di wl~o l~i vbki b
Vdljhdl`—v w~iv}`h`byv d`v}b~`f db}iev% `jfeym`jh Wl~o Db}ie* Xiv}
Jlja`jh ^blm nih`jv di~i% ljm il}y~iv l jykni~ b ywkl~oi}
kleev% bfi ny`em`jhv% }di Vdljhdl` Itd`n`}`bj Fij}~i% ljm vdbwv*
]d`v l~il `v jbx dbv} }b visi~le si v}l~ db}iev% ywvflei vdbww`jh
fij}i~v% ~iv}ly~lj}v ljm w~`ki bfi ny`em`jhv*
Lwwei bwijv vifbjm Vdljhdl` v}b~i
@j Viw}ikni~ >7<<% Lwwei bwijim l jix clhvd`w v}b~i bj
Vdljhdl`‐v Ilv} Jlja`jh ^blm% xdi~i }di YV fbjvyki~ ieif}~bj`fv
~i}l`ei~ dlv l }d~ii+eisie <%977 v|yl~i ki}~i vwlfi fbj}l`j`jh
isi~p}d`jh lj Lwwei lj‐v dil~} fbyem miv`~i* 677 Lwwei ikwebpiiv
$}b vi~si =7%777 Fd`jivi fyv}bki~v ilfd mlp ljm bsi~ 977 wibwei
xi~i }di~i }b fiein~l}i }di h~ljm bwij`jh* ]di f~bxm nihlj e`j`jh
yw l} }di v}b~i bj }di fb~ji~ b Dijlj K`mmei blm ljm Ilv} Jlj+
a`jh ^blm*
XI fbkiv }b Vdljhdl`
@j el}i Aljyl~p >7<<% XI bwijim l >%777 v|yl~i ki}~i v}b~i bj Ilv}Jlja`jh ^blm jil~ }di jix Lwwei v}b~i% ljm }di beebx`jh mlp bwi+
jim `}v vifbjm v}b~i `j l <%977 v|yl~i ki}~i vwlfi `j Fdbjh|`jh*
XI weljv }b bwij >77 lmm`}`bjle by}ei}v j Fd`jl bsi~ }di jit} si
pil~v*
K`eyv miny}v bj Jlja`jh ^blm Xiv}
@j Klp >7<<% }di Vx`vv xl}fd ~i}l`ei~ K`eyv bwijim l jix v}b~i l}
Jlja`jh blm Xiv} << j Vdljhdl`*
W`lqql Vikw`bji jix l} F`}`f V|yl~i
W`lqql Vikw`bji—v v}b~i bwij`jh `j Vdljhdl` `v ebfl}im `j }di F`}`f
V|yl~i vdbww`jh fij}~i bj Jlja`jh ^blm `j Vdljhdl` x`}d l ~i+
}l`e vwlfi b <77 v|yl~i ki}~iv* ]di @}le`lj elnie weljv }b bwij <7kb~i yj`}v `j }di fbyj}~p bsi~ }di jit} }d~ii pil~v*
]di Dbyvi bc ^bbvisie}% Vdljhdl`
]di Nyjm Vdljhdl`
Jlja`jh blm Ilv} v s`v`}im np < K`ee`bj wimimv}~`ljv wi~ mlp
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 389/499
640ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
@XF Vdljhdl` v}b~i bwij`jh% `kwifflnei xl}fd itwi~`+
ijfi
^ifij}ep% }di j}i~jl}`bjleep ojbxj eyty~p xl}fd n~ljm @XF Vfdl+
dlyvij bwijim }di }d`~m ljm by~}d v}b~i ~ivwif}`siep h~ljm bwi+
jim `j Wymbjh Nlnl`nlj ~ivwif}`si bj Jlja`jh Xiv} ^blm lf~bvv
}di Dyljhwy ^`si~*
Hyff`‐v jix Celhvd`w V}b~i `j Hbemij Ilhei Fij}i~
Vi} `j }di dil~} b Vdljhdl` `j }di vy`}lnep }`}eim Hbemij Ilhei
Fij}i~% Hyff`‐v el}iv} clhvd`w dlv bwijim `j Ayji >7<< bj <%377
v|yl~i ki}~iv% vwe`} bj }xb cbb~v* @jv`mi `} `v si~p vwlf`byv ljm
fbqp ljm ~icif}v }di eyty~p ki~fdljm`vi kl~oi} `j Fd`jl‐v mim`+
fl}`bj ljm fbkk`}kij} ~ihl~m`jh Hyff`*
Welql 33 `v }di }leeiv} ny`em`jh `j Wy T` bc Vdljhdl`
]di ny`em`jh dlv 33 cbb~v% xd`fd `v xdp `} xlv jlkim Welql 33*
]di~i `v l eyty~p vdbww`jh fij}~i ~bk }di ~v} cbb~ }b }di }d
cbb~ ljm `} `v yvyleep ~ihl~mim lv }di eilmi~ b }di lvd`bj `j
Vdljhdl`*
Kljp lvd`bj n~ljmv dlsi fdbvij }d`v miwl~}kij} v}b~i lv }di
ebfl}`bj b~ }di`~ clhvd`w v}b~iv `j Vdljhdl`* ]dip `jfeymi Eby`v
Sy`}}bj% Di~käv% Fl~}`i~% Fdljie% M`b~% Fie`ji% Ivflml% Nyehl~`% Cij+
m`% Ebixi% W~lml% Si~vlfi% Eljs`j% i}f*
Yj`|eb Celhvd`w V}b~i Jlja`jh blm Xiv}% Vdljhdl`
K`eyv Jlja`jh blm Xiv}% Vdljhdl`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 390/499
607 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Eby`v Sy`}}bj >7 pil~v `j Fd`jl
Eby`v Sy`}}bj x`ee fiein~l}i `}v >7}d ljj`si~vl~p `j Fd`jl x`}d }di
~i+bwij`jh b }di`~ Vdljhdl` Welql 33 clhvd`w v}b~i* Yjmi~ ~ijb+
sl}`bj b~ l pil~% xdij ~i+bwijim } x`ee ni Sy`}}bj‐v n`hhiv} v}b~i j
Fd`jl ljm ojbx`jh Sy`}}bj% }di v}b~i lèlmi x`ee ni jb}d`jh vdb~}
b l vwif}lfyel~ neijm b l~fd`}if}y~i ljm e`hd}`jh*
]di E‐Lsijyi ESKD w~baif} bwijv >7<>
>7<> x`ee levb vii ESKD bwij }di`~ bxj eyty~p klee w~baif} `jVdljhdl`* L ab`j} sij}y~i x`}d Klflb Flv`jb klhjl}i V}ljeip Db%
]di E‐Lsijyi w~baif} `j Xiv} Vdljhdl` x`ee dbyvi }di ij}`~i e`ji+yw
b ESKD n~ljmv% lv xiee lv lj L+h~lmi bfi ny`em`jh*
Ivflml miny}v l} ]`kiv V|yl~i Fij}~i
@j Viw}ikni~% }di eyty~p ~i}l`ei~ Ivflml bwijim l v}b~i l}
Vdljhdl`‐v ]`kiv V|yl~i Vdbww`jh Fij}~i `j l >>7 v|yl~i ki}~i
vwlfi }dl} fl~~`iv }di ij}`~i ~ljhi b }di Ivflml fbeeif}`bj*
S`s`ijji Xiv}xbbm bwijv ~v} nby}`|yi
@j Bf}bni~ >7<<% S`s`ijji Xiv}xbbm bwijim `}v ~v} Vdljhdl` clh+
vd`w v}b~i% l}H~ljm Hl}ixlp Klee
% ljm weljv }b bwij lj lmm`}`bjle=7 v}b~iv `j Vdljhdl` bsi~ }di jit} }d~ii pil~v*
F`}`f V|yl~i Klee% Vdljhdl`
Hyff` Hbemij Ilhei% Jlja`jh blm Vdljhdl`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 391/499
60<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Welql 33 Jlja`jh blm% Vdljhl`
Eby`v Sy`}}bj fbjv}~yf}`bj v`}i l} Welql 33% Vdljhdl`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 392/499
60> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
ESKD E‐Lsijyi Fbjv}~yf}`bj V`}i >7<<% Vdljhdl`
Ivflml ]`kiv V|yl~i Bwij`jh% Vdljhdl`
Vdljhdl` }b hi} M`vjip v}b~i `j >7<6
Xle} M`vjip Fbkwljp vl`m }dl} }dip weljjim }b bwij
}di`~ ~v} v}b~i j kl`jeljm Fd`jl j >7<> lv } kbsiv
}b y~}di~ itwljm `}v w~ivijfi `j }di lv}+h~bx`jh
kl~oi}*
]di YV ij}i~}l`jkij} h`lj} vl`m `}v v}~l}ihp xbyem
ni }b vify~i ebfl}`bjv `j ywvflei vdbww`jh fij}~iv
ljm miwl~}kij} v}b~iv% xdi~i `} x`ee bwij M`vjipV}b~iv v`k`el~ }b }dbvi j Iy~bwi ljm Jb~}d Lki~`fl*
]di Vdljhdl` M`vjipeljm x`ee ni }di YV ij}i~}l`j+
kij} h`lj}‐v }d`~m }diki wl~o `j Lv`l% l}i~ }dbvi `j
]bopb ljm Dbjh Objh*
Kl~ov # Vwijfi~ x`ee bwij kb~i v}b~iv
]di N~`}`vd+nlvim lwwl~ie ljm eyty~p bbm ~i}l`ei~
Kl~ov # Vwijfi~ H~byw Wef $K#V `j}ijmv }b bwij
kb~i v}b~iv `j Vdljhdl` }b `jf~ilvi `}v kl~oi}
w~ivijfi* @}v el}iv} by}ei} x`ee fbsi~ lj l~il b 6%877
v|yl~i ki}~iv `j }di F`}p Fij}~i vdbww`jh klee `j }dif`}p—v fdljh`jh m`v}~`f}*
Lffb~m`jh }b l fbkwljp v}l}ikij}% K#V weljv }b
ny`em l v}~bjh w~ivijfi j }di Vdljhdl` ~ih`bj lv bji
b `}v w~`b~`}p `j}i~jl}`bjle kl~oi}v* K#V bwijim `}v
~v} v}b~i `j Vdljhdl` `j >774% ljm `} fy~~ij}ep bwi~l+
}iv by~ by}ei}v j Fd`jl ‖ }d~ii j Vdljhdl` ljm bji
`j J`jhnb% Qdia`ljh w~bs`jfi*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 393/499
606ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Wlf`f Miwl~}kij} V}b~i j Ty A`l Dy`% Vdljhdl`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 394/499
60= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
@oil v}b~i }di v`qi bc v`t vbffi~ iemv
@j Ayji >7<<% }di Vxim`vd dbkixl~i ljm y~j`vd`jhv ~i}l`ei~ @oil
bwijim `}v vifbjm el~hiv} v}b~i `j Ni`fl` ]bxj% l 97%777 v|yl~i
ki}~i vwlfi ‖ }di i|y`sleij} b jil~ep v`t vbffi~ iemv* @oil weljv
}b bwij v`t lmm`}`bjle v}b~iv np >7<9*
Kim`l Kl~o} itwljm`jh
@j Mifikni~ >7<<% Kim`l Kl~o}% Iy~bwi‐v el~hiv} fbjvyki~ ieif+
}~bj`fv fdl`j% bwijim `}v by~}d Vdljhdl` v}b~i `j l }d~ii+eisie 4
977 v|yl~i ki}~i vwlfi l} Vdyjdijh @j}i~jl}`bjle Fbkki~f`le
Welql* ]ij lmm`}`bjle Kim`l Kl~o} v}b~iv l~i vel}im b~ bwij`jh `j
Vdljhdl` np }di ijm b >7<>*
I~kijih`emb Qihjl # Eby`v Sy`}}bj Dyl`dl` blm% E`wwbWelql Vdljhdl`
M`vjip Vdljhdl` ijmi~`jh Kim`l Kl~o} Vdljhdl`
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 395/499
609ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
4=
Vibye% Yj`|eb ~ih`v}i~v vleiv bc <%6 k`ee`bj iy~b
bj bwij`jh mlp*
VIBYE% bf`leep }di Vibye Vwif`le F`}p% `v }di flw`}le ljm el~hiv}ki}~bwbe`v b Vby}d Ob~il* L kihlf`}p x`}d l wbwyel}`bj b bsi~ <7
k`ee`bj% `} `v }di el~hiv} f`}p w~bwi~ `j }di BIFM misiebwim xb~em*
]di Vibye Jl}`bjle Flw`}le L~il `v }di xb~em—v vifbjm el~hiv} ki+
}~bwbe`}lj l~il x`}d bsi~ >9 k`ee`bj `jdln`}lj}v% xd`fd `jfeymiv
}di vy~~byjm`jh @jfdibj ki}~bwbe`v ljm Hpibjhh` w~bs`jfi* Bsi~
dle b Vby}d Ob~il—v wbwyel}`bj e`siv `j }di Vibye Jl}`bjle Flw`}le
L~il% ljm jil~ep l |yl~}i~ `j Vibye `}vie% klo`jh `} }di fbyj}~p—v
b~ikbv} ifbjbk`f% wbe`}`fle% ljm fye}y~le fij}~i*
]di el~hiv} kl~oi} `j Vby}d Ob~il% }di Mbjhmlikyj Kl~oi}% `v eb+
fl}im `j Vibye* Kpibjhmbjh `v l vdbww`jh ljm ij}i~}l`jkij} l~il
`j mbxj}bxj Vibye x`}d k`m+ }b d`hd+ijm v}b~iv% lvd`bj nby}`|yivljm `j}i~jl}`bjle n~ljm by}ei}v* ]di jil~np Jlkmlikyj Kl~oi}%
jlkim l}i~ }di Jlkmlikyj Hl}i% `v }di bemiv} fbj}`jyleep ~yj+
j`jh kl~oi} `j Vibye* V`jfdbj `v l vdbww`jh l~il }dl} fl}i~v kl`j+
ep }b l pbyjhi~ ljm yj`si~v`}p v}ymij} f~bxm*
Vibye Vope`ji
Mbjhmlikyj Kl~oi} Vibye
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 396/499
603 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Eby`v Sy`}}bj L`wb~} Vibye
Eb}}i Vibye
Vdbww`jh `j Vibye
@jvlmbjh `v }di fye}y~le l~} kl~oi} b Vibye% xdi~i }~lm`}`bjle ljm
kbmi~j Ob~ilj l~}xb~ov% vyfd lv wl`j}`jhv% vfyew}y~iv ljm fle+
e`h~lwdp% l~i vbem* @}lixbj fl}i~v kl`jep }b b~i`hj }by~`v}v ljm
Lki~`flj vbem`i~v nlvim `j }di f`}p*
]di Hljhjlk m`v}~`f} `v bji b }di kbv} lcyij} l~ilv `j Vibye
ljm `} `v jb}im b~ `}v lvd`bjlnei ljm ywvflei Lwhyaibjh+mbjh
ljm Fdibjhmlk+mbjh l~ilv ljm }di Fbit klee* ]di PbjhvljIeif}~bj`fv Kl~oi} `v }di el~hiv} ieif}~bj`fv kl~oi} `j Lv`l*
Eby`v Sy`}}bj bwijim ~v} isi~ L`~wb~} V}b~i `j Vibye
@j Viw}ikni~ >7<<% }di ~v} isi~ L`~wb~} v}b~i b Eby`v Sy`}}bj bwi+
jim j @jfdibj @j}i~jl}`bjle L`~wb~}*
]di jix v}b~i `v 997 v|yl~i ki}~iv ljm `v mim`fl}im }b Eby+
`v Sy`}}bj‐v wlvv`bj b~ }~lsie* ]di v}b~i il}y~iv eil}di~ hbbmv%
xbkij‐v ljm kij‐v vdbiv% xl}fdiv% nie}v% }`iv% }it}`eiv% lvd`bj
aixiei~p% vyjhelvviv% xl}fdiv ljm b}di~ eyty~ byv lffivvb~ iv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 397/499
608ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
C`~v} Nbhji~ lhvd`w v}b~i l} Eb}}i Miwl~}kij} V}b~i
@j Jbsikni~ >7<<% Nbhji~ bwijim `}v ~v} clhvd`w v}b~i l} Eb}+
}i Miwl~}kij} V}b~i bj Fdibjhmlkmbjh"Oljhjlk* ]di ~i}l`ei~
weljv }b bwij }xb lmm`}`bjle v}b~iv `j Dbjh O`jh ljm Fd`jl `j }di
fbk`jh kbj}dv*
K`y K`y v}b~i bwijim l} Xb~em My}p C~ii Vdbww`jh Fij}~i
@j Mifikni~ >7<<% }di `j}i~jl}`bjleep ~ijbxjim eyty~p ~i}l`ei~K`y K`y bwijim lj 47 v|yl~i ki}~i v}b~i l} Eb}}i Xb~em My}p C~ii
Vdbww`jh Fij}~i* K`y K`y `v l kikni~ b }di W~lml H~byw% lv l~i
Fdy~fd‐v% W~lml% ljm ]di B~`h`jle Fl~ Vdbi*
Fd~`v}`lj Ebynby}`j
]di ~v} Fd~`v}`lj Ebynby}`j v}b~i `j Ob~il bwijim `j }di lvd`b+
jlnei m`v}~`f} b Fdbjhmlk+mbjh% vby}di~j Vibye% `j Vw~`jh >7<<*
V}isi A # Pbj` W
]di n~ljm V}isi A # Pbj` W clhvd`w v}b~i bwijim `j Lw~`e >7<< l}
<C+>C% Dljjlk+M`jh% Pbjhvljh+Hy* Lexlpv yee b dykby~ ljm x`}%
}dip l~i bi~`jh d`hd+ijm flvyle xil~ nlvim bj }di ji l~}v% `}vvbwd`v}`fl}im fy}v ljm vijvi b ~`fd fbeby~ ~`vi lnbsi }di f~bxm*
V}isi ljm Pbj` xi~i l} }di >774 Ebjmbj Clvd`bj Xiio x`}d N~`}`vd
wyjo vijv`n`e`}p% ljm v`jfi >7<7% }dip dlsi niij xb~o`jh `j Vibye*
V}isi A‐v kbyv}lfdi ljm Pbj` W‐v ipielvdiv kloi yw }di ebhb%
xd`fd bwijep ~isilev xdl} }dip lvw`~i }b* ]di w~lf}`fle feb}d`jh
k`tim x`}d d`hd lvd`bj ljm flvyle ebbov }dl} l~i h~il} b~ isi~p+
mlp e`i fbj}`jyi }b hl`j wbwyel~`}p*
K`y K`y Eb}}i My}p C~ii% Vibye
Fd~`v}`lj Ebynby}`j Nby}`|yi
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 398/499
604 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
L*W*F dlv bwijim }di`~ =}d nby}`|yi `j
Vby}d Ob~il
]di C~ijfd ~ilmp+}b+xil~ n~ljm L*W*F* dlv bwi+
jim }di`~ =}d clhvd`w v}b~i `j Vby}d Ob~il*
Lm`mlv elyjfdim xbkij‐v v}b~i fbjfiw}
@j Kl~fd >7<<% Lm`mlv elyjfdim }di`~ ~v}
xbkij‐v fbjfiw} v}b~i `j Vibye% `j Fdibjh+
mlk+mbjh lvd`bjlnei m`v}~`f}* ]di <3= v|yl~iki}~i v}b~i xlv miv`hjim np Dbjh Objh‐v ~k
V}l~}AH*
Mbjjl Ol~lj bwijim `j }di Fdibjhmlk+
mbjh M`v}~`f}
@j Lyhyv} >7<<% MOJP dlv bwijim }di ~v} =77
v|yl~i ki}~i v}b~i `j }di Fdibjhmlk+mbjh l+
vd`bjlnei m`v}~`f}% `j Vibye* ]di v}~ii} `v levb
ojbxj lv ―Clvd`bj ljm L~} V}~ii}‛% xd`fd dlv
97 vdbwv b~ `kwb~}im b~i`hj n~ljmv% ebfle l+
vd`bj miv`hji~v‐ vdbwv% ljm 67 hleei~`iv*
Yj`|eb ~ih`v}i~v vleiv bc <%6 k`ee`bj iy~b
bj bwij`jh mlp
Yj`|eb $l kikni~ b }di Clv} ^i}l`e`jh H~byw
bwijim l 6%033 v|yl~i ki}~i v}b~i l} Kpibjh+
mbjh Fij}~le% }di fbkwljp‐v vifbjm el~hiv}
v}b~i l}i~ }v by}ei} bj Jix Pb~o‐v C`}d Lsijyi*
]di jix v}b~i ~ih`v}i~im vleiv b <%6 k`ee`bj
iy~b bj `}v bwij`jh mlp% l ~ifb~m `j }di ljjlev
b Ob~ilj ~i}l`e`jh*
Vwlj`vd @jm`}it H~byw Itwljv`bj j Vibye
Ni~vdol% l ~i}l`ei~ ljm wl~} b }di Vwlj`vd @j+
m`}it H~byw% dlv bwijim `}v ~v} v}b~i bj }diLv`lj kl~oi} bj }di >3}d Lyhyv}% `j }di M+Fyni
F`}p vdbww`jh fij}~i% `j Vibye*
Vwlj`vd @jm`}it levb bxjv }di n~ljmv Ql~l%
Klvv`kb My}}`% Wyee ljm Nil~% Bpvdb% Y}i~|õi%
V}~lm`sl~`yv ljm Ql~l Dbki*
Vby}d Ob~il `v ebbo`jh cb~xl~m }b xiefb+
k`jh }di`~ ~v} @OIL V}b~i
]di Vfljm`jls`lj dbki w~bmyf}v fbkwljp x`ee
}loi welfi `j Hxljhkpibjh% x`}d }di`~ ~v}
v}b~i `j Vby}d Ob~il* ]di 80%<04 v|yl~i ki}~i
v}b~i x`ee ni bwij`jh j >7<6*
Wd`e`w E`k V}b~i Vibye
Yj`|eb Bwij`jh Vibye
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 399/499
600ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
49
Ni`a`jh1 Vilvbj‐v Welfi Klee cil}y~iv bsi~ 377
v}b~iv% kbv} bc }dik eyty~p n~ljmv*
NI@A@JH% }di flw`}le f`}p b Fd`jl% xlv byjmim kb~i }dlj 6 777pil~v lhb* @}v jlki kiljv ―jb~}di~j flw`}le‛* Ni`a`jh `v hbsi~jim
np }di fij}~le hbsi~jkij}% ljm `v }dyv bj l wl~ x`}d }di fbyj}~p‐v
b}di~ lmk`j`v}~l}`si ij}`}`iv `j }d`v ~ihl~m*
Ni`a`jh% xd`fd dlv <8%3 k`ee`bj `jdln`}lj}v% fbkw~`viv l v`jhei fb+
jy~nl}`bj% ny} x`}d `}v w~imbk`jlj}ep ~y~le vi}}eikij} v}~yf}y~i `}
`v kb~i w~bs`jfi+e`oi*
Vilvbj‐v Welfi Klee cil}y~iv bsi~ 377 $kbv}) eyty~p
n~ljmv
C`jljf`le V}~ii} bj }di xiv} v`mi b Ni`a`jh x`}jivvim }di h~ljm
bwij`jh b Vilvbj‐v Welfi `j Bf}bni~ >778% l eyty~p vdbww`jh klee}dl}‐v h`s`jh Vd`j Objh Welfi bj }di ilv} v`mi b Ni`a`jh l ~yj b~
`}v kbjip*
Vilvbj—v Welfi Klee il}y~iv bsi~ 377 n~ljmv% `jfeym`jh d`hd+ijm
elniev ~bk nb}d Iy~bwi ljm Lki~`fl e`oi Eby`v Sy`}}bj% M`b~% Hyf+
f`% Si~vlfi% Vlesl}b~i Ci~~lhlkb% W~lml% V}ieel KfFl~}jip% Ik`e`b
Wyff`% Kl`vbj Kl~}`j Kl~h`iel% Leitljmi~ Kf\yiij% Kl~j`% K`y
K`y ljm H`sijfdp* ]di vdbww`jh fij}~i levb dbyviv }di bjep Elji
F~lxb~m `j }di f`}p% l wbwyel~ Dbjh Objh+nlvim fdl`j }dl} vieev
d`hd+ijm miv`hji~ elniev j l fd`f l}kbvwdi~i*
Elji F~lxcb~m l} Vilvbj‐v Welfi% Vdbw E<67% Vilvbj‐v
Welfi Vdbww`jh Fij}~i% > A`jfdijhcljh V}~ii}% T`fdijh
M`v}~`f}% Ni`a`jh% Fd`jl
Elji F~lxb~m% Dbjh Objh‐v eilm`jh vwif`le}p v}b~i% bwijim `}v
~v} v}b~i `j Ni`a`jh `j Bf}bni~ >778* Lv }di ~v} eyty~p% kye}`+
n~ljm vwif`le}p v}b~i b `}v o`jm% }di Ni`a`jh v}b~i bi~v fyv}bki~v
yjwl~leeieim vdbww`jh itwi~`ijfiv% xb~em+felvv vi~s`fiv% ljm%
Ni`a`jh Vope`ji
Ni`a`jh Fij}~le Nyv`jivv M`v}~`f}
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 400/499
=77 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
yj`|yiep% bxj+nbyhd} ki~fdljm`vi* Ebfl}im `j Ni`a`jh‐v Vilvbj‐v
Welfi Vdbww`jh Fij}~i% }di 8%=77 v|yl~i ki}~iv v}b~i il}y~iv
kb~i }dlj 377 n~ljmv* Kb~i }dlj 97 ) b }di v}b~i‐v n~ljm wb~}+
be`b xlv jix }b }di Ni`a`jh kl~oi} xdij }di v}b~i bwijim% kljp
b }di n~ljmv ~ikl`jim }b ni itfeyv`siep lsl`elnei `j Ni`a`jh* ]`ki
Klhlq`ji levb ~ifbhj`vim }di v}b~i lv bji b }di }bw <77 miv`hjv
`j `}v ]di Miv`hj <77 im`}`bj `j }di vlki pil~*
Niee # ^bvv bwijv `}v ~v} v}b~i `j Vdbw E<>7% VilvbjvWelfi Vdbww`jh Klee
]di C~ljfb+Vx`vv n~ljm }dl} f~il}iv xl}fdiv b~ w~bivv`bjlev
`jvw`~im np l`~welji `jv}~ykij} wljiev fbj}`jyiv }b wy~vyi `}v
`j}i~jl}`bjle misiebwkij}* ]di n~ljm bwijim `}v ~v} nby}`|yi `j
Ni`a`jh% Fd`jl% `j Viw}ikni~ >7<<% l v}~l}ih`f v}iw b~ }di n~ljm
}dl} l}}iv}v }b `}v mpjlk`f `j}i~jl}`bjle h~bx}d*
Xljhcya`jh ^blm v`v}i~ v}~ii} bc Fdlkwv+Àepvàiv
Lv }di kbv} lkbyv fbkki~f`le l~il b Ni`a`jh% Xljhya`jh `v eb+
fl}im l} }di jb~}di~j v`mi b Fdljhlj Lsijyi l} }di fij}i~ b }di
f`}p*
Vilvbj‐v Welfi Klee% Ni`a`jh
Elji F~lxcb~m Vilvbj‐v Welfi Klee% Ni`a`jh
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 401/499
=7<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
X`}d l ebjh d`v}b~p b kb~i }dlj 877 pil~v% `} flki `j}b ni`jh `j
}di Pylj Mpjlv}p* @j }di k`mmei b }di K`jh Mpjlv}p% }di~i xlv }di
il~e`iv} nyv`jivv lf}`s`}p* Xljhya`jh niflki l fbkki~f`le fij}i~
xdij }di Mbjh Lj Kl~oi} xlv byjmim di~i j <076*
]di v}~ii} `v eivv }dlj bji o`ebki}~i ebjh% ny} `} `v f~bxmim x`}d
vwif`le}p ljm ebjh+d`v}b~p vdbwv% xd`fd l~i yee b kbmi~j l}kbv+
wdi~i ljm d`hd }lv}i* Jbxlmlpv% `} `v fbjv`mi~im }di v`v}i~ v}~ii}
b Fdlkwv+Àepvàiv `j C~ljfi* Niv`miv b `}v kbmi~j il}y~i% }div}~ii} levb w~ivi~siv }di Fd`jivi }~lm`}`bjle v}pei% vyfd lv }di
B~`ij}le Welql% Hbjhki` Ny`em`jh% Xljhya`jh Miwl~}kij} V}b~i%
Kyve`k Ny`em`jh% Vyj Mbjh Lj Welql ljm vb bj* ]di v}~ii} viiv
977%777 wibwei isi~pmlp lnvb~n `}v l}}~lf}`si fdl~k*
Jix Vxl}fd lhvd`w v}b~i bwijv bj Xljhcya`jh ^blm
Vxl}fd‐v jix clhvd`w v}b~i dlm l h~ljm bwij`jh `j }di kbv} w~iv+
}`hi lsijyi Xljhya`jh V}~ii} l} }di nih`jj`jh b Mifikni~ >7<<*
]di jix `klhi clhvd`w v}b~i `v }di n`hhiv} v}b~i b Vxl}fd `j Ni`+
a`jh*
Eb}}i Miwl~}ij} V}b~i Xljhcya`jh V}~ii}% Ni`a`jh
Fd`jl Xb~em ]~lmi Fij}i~% Ni`a`jh
Fd`jl Xb~em ]~lmi Fij}~i `v l 6%3 dif}l~i y~nlj misiebwkij}
l~il ebfl}im `j }di fij}~i b Ni`a`jh‐v nyv`jivv m`v}~`f}*
]d`v l~il% xd`fd `v l~byjm si o`ebki}~iv ilv} b }di Cb~n`mmij
F`}p% `v dbki }b Vo`mkb~i% Bx`jhv ljm Ki~~`ee‐v Fd`jl Xb~em ]~lmi
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 402/499
=7> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
A`jdyl Xl}fd FIB E`y Qdbjhpljh% Dyneb} FIB K~* N`si~%
K~* Ai} E` $Kbs`i V}l~) l} }di Dyneb} Xljhcya`jh Bwi`jh
ep ~ielyjfdim lv ―Fd`jl Xb~em Klee‛* @j >7<7% x`}d }di lmm`}`bj b
Wdlvi 6% Fd`jl Xb~em Klee fbkkljmv l }b}le v`qi b <77%777 v|yl~i
ki}~iv HCL% 97%777 v|yl~i ki}~iv b eilvlnei l~il% il}y~`jh bsi~
677 vwif`le}p vdbwv*
Lv }di dyn b Fd`jl Xb~em% }di Fd`jl Xb~em Klee vilkeivvep `j}i+
h~l}iv isi~p fbkwbjij} b }di misiebwkij}* X`}d h~byjm+eisie
ij}~p wb`j}v ~bk lee by~ m`~if}`bjv `} `v ilv`ep lffivv`nei ~bk }di
Ilv} ]d`~m ^`jh ^blm% Hyljhdyl ^blm% }di Oi~~p Fij}~i ljm }diFd`jl Xb~em Itd`n`}`bj Dlee*
Cijm`% Dij~p Fb}}bjv% Klt # Fb% Kbjfei~ ljm H`yviwwi Qljb}+
}` bwijim `j Fd`jl Xb~em Vdbww`jh Klee Wdlvi @% v|yiiq`jh by} l
jykni~ b wbb~ep wi~b~k`jh ~i}l`ei~v? Abpfi% l eyty~p ~i}l`ei~ ~bk
Dbjh Objh% bwijim `j Fd`jl Xb~em Vdbww`jh Klee Wdlvi @@@ x`}d l
HCL b >%777 v|yl~i ki}~iv*
K`elj+nlvim I}~b ljm Dbhlj bwij lhvd`w v}b~iv l} Xb~em
Vdbww`jh Klee
@j Jbsikni~ >7<<% I}~b% xd`fd levb wl~}ji~v x`}d }di Dbjh Objh
~i}l`ei~ Abfip% bwijim `}v el~hiv} clhvd`w v}b~i `j l 697 v|yl~iki}~i vwlfi l} Ni`a`jh‐v Xb~em Vdbww`jh Klee* ^i}l`ei~v vyfd lv
Lm`mlv% Leitljmi~ Kf\yiij% Lki~`flj Lwwl~ie% Lwwei% Ny~ni~~p%
ljm Nyehl~` levb dlsi by}ei}v l} }di klee*
@j }d`v vlki kbj}d% }di @}le`lj lvd`bj ~i}l`ei~ Dbhlj $l kikni~ b
}di ]BM H~byw bwijim `}v ~v} Ni`a`jh v}b~i `j l <87 v|yl~i ki}~i
vwlfi* Dbhlj levb dlv bji v}b~i ilfd `j }di Fd`jivi f`}`iv b Dl~+
n`j ljm Xydlj*
FF]S # ]SFF Fij}~iv% Ni`a`jh
Fij}~i ]bxi~ @@* ]d`v 667 ki}~i d`hd v}~yf}y~i% xd`fd `v Ni`a`jh‐v
}leeiv} ny`em`jh% dlv 8= cbb~v% 9=7%777 v|yl~i ki}~iv b yvlneivwlfi% ljm 67 ieisl}b~v* Kb~i }dlj <7%777 wi~vbjv xb~o `j }di }b+
xi~*
Fd`jl Xb~em Vdbww`jh L~flmiv
Ni`jh lj `j}ih~le wl~} b Fd`jl Xb~em ]~lmi Fij}i~% Fd`jl Xb~em
Vdbww`jh L~flmi xlv bwijijm j Lyhyv} <007 ljm xlv lkbjh }di
~v} `j }di f`}p b Ni`a`jh }b `j}~bmyfi }di ―Vdbww`jh Klee‛ fbjfiw}*
]d~byhdby} }di itwljv`bj `j <008 ljm np Klp >777% `} xlv w~bym+
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 403/499
=76ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vlje`}yj S`eelhi `v l vdbww`jh fij}~i `j Ni`a`jh% Fd`jl* @} fbkw~`viv
<0 ny`em`jhv bj }xb v`}iv% l ix k`jy}iv xleo ~bk ilfd b}di~*
]di W`lqql $S`eelhi Vby}d)
]di fij}~i bwijim `j Ayep >774 ljm il}y~iv <=7 v}b~iv% m`j`jh
by}ei}v ljm vi~s`fiv `jfeym`jh Lm`mlv% Lwwei% F*W*Y*% F~bfv% Ivw~`}%
Cbvv`e% Dlsl`ljlv% Elfbv}i% Eis`—v% Kljhb% Wykl% i`vv% V}isi Klm+
mij% Yj`|eb ljm kljp b}di~v*
]di Mifo $S`eelhi Jb~}d)
]di misiebwkij} levb jfeymiv l d`hd+ijm ~i}l`e l~il fleeim S`eel+
hi Jb~}d ebfl}im l ix k`jy}iv xleo ~bk S`eelhi Vby}d* ]di l~il
`jfeymiv miv`hji~ n~ljmv e`oi Leitljmi~ Kf\yiij% Nleijf`lhl%
Nlekl`j% Eljs`j% Kl`vbj Kl~}`j Kl~h`iel% Kl~j`% K`y K`y% Kbj}+neljf% Si~vlfi% ^beit% ljm @*] Ni`a`jh Kl~oi} Fbkki miv Hl~fbjv*
@j lmm`}`bj }b lvd`bj% }di ~i}l`e bi~`jh jfeymiv l vieif}`bj b l~}
hleei~`iv bfyv`jh bj lslj}+hl~mi ljm fbj}ikwb~l~p Fd`jivi ljm
`j}i~jl}`bjle l~}`v}v*
Vlje`}yj S`eelhi welpv dbv} }b klab~ @}le`lj n~ljmv
@j il~ep Jbsikni~ >7<<% Kl~j` bwijim `}v el~hiv} Fd`jivi v}b~i l}Vlje`}yj S`eelhi% `j l vwe`}+eisie 997 v|yl~i ki}~i vwlfi* Si~vlfi
bwijim l v}b~i di~i }bb% `j l 977 v|yl~i ki}~i vwlfi jit} mbb~ }b
Kl~j`% xd`ei }di K`elj vwb~}vxil~ ljm mbxj ~i}l`ei~ Kbjfei~ ~l+
w`mep kbsim b~xl~m x`}d }v itwljv`bj ib~}v np e`oix`vi bwij`jh
l jix by}ei} l} Vlje`}yj S`eelhi `j l 9<3 v|yl~i ki}~i vwlfi*
Fd`jl Xb~em ]~lmi Fij}i~ Klee% Ni`a`jh
Vlje`}yj S`eelhi Vby}d% Ni`a`jh
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 404/499
=7= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Leitljmi~ Kf\yiij ljm Leitljmi~ Xljh
]di miv`hji~ lwwl~ie fbkwljp Leitljmi~ Kf\yiij% xd`fd xlv
byjmim `j <006% bwijim `}v ~v} Fd`jivi v}b~i `j Jbsikni~ >7<<
`j l vwe`}+eisie =77 v|yl~i ki}~i vwlfi* @j }di vw~`jh b >7<>% }di
YV lvd`bj ~i}l`ei~ Leitljmi~ Xljh bwijim `}v ~v} Fd`jivi v}b~i
lv xiee% jit} mbb~ }b Leitljmi~ Kf\yiij% `j l vwe`}+eisie vwlfi*
M>% Ay`fp Fby}y~i ljm Eljs`j
]di lvd`bj ~i}l`ei~ Mv|yl~im% xd`fd `v bxjim np }di Fljlm`lj}x`j n~b}di~v Milj ljm Mlj% bwijim l jix clhvd`w v}b~i l} Vlje`+
}yj S`eelhi lv l ab`j} sij}y~i x`}d }di`~ Dbjh Objh ~ljfd`vi wl~}+
ji~ }di Abpfi H~byw* ]di jix 977 v|yl~i ki}~i v}b~i `v m`~if}ep
lmalfij} }b Leitljmi~ Xljh ljm Leitljmi~ Kf\yiij* Kl`vbj Kl~+
}`j Kl~h`iel% l kikni~ b }di M`ivie H~byw% bwijim l 9=7 v|yl~i
ki}~i clhvd`w v}b~i l} Vlje`}yj S`eelhi*
@j Aljyl~p >7<<% }di C~ijfd ~i}l`ei~ Eljs`j e`oix`vi klmi `}v miny}
l} }d`v klee% `j l 937 v|yl~i ki}~i vwlfi% ljm jbx dlv Leitljmi~
Kf\yiij% Leitljmi~ Xljh% Si~vlfi% ljm Mv|yl~im b~ ji`hdnby~v*
Fle`b~j`l+nlvim lvd`bj n~ljm Ay`fp Fby}y~i yjsi`eim `}v ~v}
clhvd`w v}b~i `j Ni`a`jh bj Mifikni~ >7<<* ]di =77 v|yl~i ki}~i
]di Mifo S`eelhi Jb~}d% Ni`a`jh
Mv|yl~im ]di Mifo S`eelhi% Ni`a`jh
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 405/499
=79ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
clhvd`w `v ebfl}im `j }di Vlje`}yj vdbww`jh fij}~i% xd`fd `v levb
dbki }b l el~hi }xb+v}b~p Lwwei v}b~i*
Ay`fp Fby}y~i dlv niij h~lmyleep itwljm`jh `j Fd`jl v`jfi >773*
Np }di ijm b }d`v pil~% }di n~ljm x`ee dlsi 64 v}b~iv }d~byhdby}
Fd`jl ljm >> `j b}di~ Lv`lj fbyj}~`iv*
KFK% ]b~p Ny~fd% Kbj}neljf% ljm Fd~`v}`lj M`b~ miny}
l} Vd`j Objh Welfi Klee
]di Kyj`fd ~i}l`ei~ KFK kbsim `j}b }di <47%777 v|yl~i ki}~i
Vd`j Objh Welfi Klee `j Lw~`e >7<<% beebxim l kbj}d el}i~ np Jix
Pb~o ~i}l`ei~ ]b~p Ny~fd% xd`fd bwijim `}v 97}d v}b~i xb~emx`mi `j
l <77 v|yl~i vwlfi jit} mbb~ }b KFK*
Kbj}neljf diem l hlel bwij`jh bj < Mifikni~ >7<< b~ `}v jix
v}b~i l} Ni`a`jh‐v Vd`j Objh Welfi* Kbj}neljf `v ~ijbxjim b~ }di`~
x~`}`jh y}ijv`ev% aixieei~p% eil}di~ hbbmv% ljm d`hd }ifd xl}fdiv*
]d`v `v }di vifbjm Kbj}neljf v}b~i `j Ni`a`jh l}i~ }di B~`ij}le
Welql v}b~i* Fd~`v}`lj M`b~ bwijim l vifbjm clhvd`w v}b~i `j k`m+
Mifikni~% `j lj 477 v|yl~i ki}~i vwlfi l} Vd`j Objh Welfi*
Mi Nii~v Vd`j Objh Welfi Klee% Ni`a`jh
Ay`fp Fby}y~i Vlje`}yj S`eelhi% Ni`a`jh
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 406/499
=73 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Mi Nii~v% Lymikl~v W`hyi} ljm Kbj}neljf bwijim levb l}
Vd`j Objh Welfi
Mi Nii~v xlv mie`hd}im }b ljjbyjfi }di bwij`jh b }di ~v} v}b~i
`j Fd`jl l} Vd`j Objh Welfi% kl~o`jh `}v d`hdep lj}`f`wl}im ij}~lj+
fi `j}b bji b }di xb~em‐v lv}iv}+h~bx`jh aixieei~p kl~oi}v*
]di v}b~i xlv bwijim bj 6<v} Klp% >7<<% `j l elyjfd dbv}im np
C~ljèb`v Mielhi% FIB b Mi Nii~v M`lkbjm Aixieei~v% xdb mi+
fel~im% ―Xi l~i itf`}im }b bwij by~ ~v} v}b~i `j Kl`jeljm Fd`jl%
ijlne`jh yv }b yeep vdl~i by~ itfiw}`bjle wlvv`bj ljm itwi~}`vi jm`lkbjm vieif}`bj% f~l}vkljvd`w ljm m`lkbjm aixieei~p miv`hj
x`}d bji b }di el~hiv} ljm kbv} m`vfi~j`jh kl~oi}v `j }di xb~em*‛
]di }bw xb~em+~ijbxjim Vx`vv xl}fd n~ljm Lymikl~v W`hyi} diem
l h~ljm bwij`jh bj }di ~v} cbb~ b Ni`a`jh Vd`j Objh Welfi l} }di
nih`jj`jh b Klp >7<<*
V}l~nyfov bwijv 977}d v}b~i `j Fd`jl
@j Bf}bni~ >7<<% V}l~nyfov bwijim `}v 977}d Fd`jivi v}b~i% l} Ni`+
a`jh Flw`}le @j}i~jl}`bjle L`~wb~}* V}l~nyfov weljv }b bwij lj lmm`+
}`bjle <%777 v}b~iv `j Fd`jl np >7<9*
W~lml bwijv 47 jix by}ei}v
W~lml‐v Lv`lj vleiv b~ }di ~v} dle b >7<< lkbyj}im }b >>6 k`e+
e`bj iy~b% l 64 ) `jf~ilvi bsi~ >7<7* W~lml l`kv }b mbynei b~ }~`wei
}d`v hy~i bsi~ }di fbk`jh }d~ii pil~v ljm }b }d`v ijm x`ee ni bwi+
j`jh 47 jix v}b~iv np >7<6*
^bni~}b Flslee` }b bwij 49 jix v}b~iv
]di @}le`lj ~i}l`ei~ ^bni~}b Flslee` weljv }b itwljm `j}b }di Fd`+
jivi kl~oi} np bwij`jh 49 jix v}b~iv `j Fd`jl bsi~ }di jit} si
pil~v*
Hyff`% Si~vlfi # W~lml% Vd`j Objh Welfi Ni`a`jh
Vd`j Objh Welfi% Ni`a`jh
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 407/499
=78ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
43
]bopb l} }ij k`ee`bj pij wi~ v|yl~i ki}~i% H`jql
~ile iv}l}i `v }di w~`f`iv} `j Alwlj*
X`}d 4%0 k`ee`bj `jdln`}lj}v% ]bopb `v jb} bjep Alwlj‐v kbv} wbwy+ebyv f`}p% ny} levb }di vil} b }di Alwljivi hbsi~jkij}% }dyv kl+
o`jh `} Alwlj‐v mi lf}b flw`}le f`}p* ]bhi}di~ x`}d }di ji`hdnby~`jh
w~iif}y~iv% }di ]bopb fbjy~nl}`bj `v }di xb~em‐v kbv} wbwyebyv
y~nlj l~il% x`}d 6=%9 k`ee`bj jdln`}lj}v*
L} }ij k`ee`bj pij wi~ v|yl~i ki}~i% ~ile iv}l}i `j ]bopb‐v
H`jql `v }di w~`f`iv} `j Alwlj
H`jql `v l kl`j vdbww`jh ljm ij}i~}l`jkij} l~il `j ]bopb‐v FdĆĆ
m`v}~`f}% xdi~i H`jql‐v kl`j vdbww`jh v}~ii} Fdyb+mĆ~` ljm `}v
fbyj}eivv $ljm `j vbki flviv% jlkieivv v`mi v}~ii}v l~i dbki }b
kp~`lm }bw+m~lxi~ lvd`bj ljm eyty~p ~i}l`ei~v* L} }di `j}i~vif}`bj
b Fdyb+mĆ~` ljm Dl~yk`+mĆ~` l~i }di w~bk`jij} ywvflei miwl~}+kij} v}b~iv Xlob ljm K`}vyobvd`% lv xiee lv }di Vlj—l` ny`em`jh%
x`}d `}v jyki~byv `eeyk`jl}im lmsi~}`vikij}v* Bj xiioijmv%
Fdyb+mĆ~` `v febvim }b }~lf ljm nifbkiv l wimiv}~`lj qbji* @j
Alwlj% ―h`jql‛ dlv fbki }b kilj ―vdbww`jh v}~ii}‛% ljm vb }di~i
l~i ―h`jqlv‛ lee lf~bvv Alwlj* L} }ij k`ee`bj pij $<7>%777 iy~b wi~
v|yl~i ki}~i% ~ile iv}l}i `j ]bopb‐v H`jql `v }di w~`f`iv} `j Alwlj*
^ifij} ljm jix misiebwkij}v
]bopb v}`ee viiv jix y~nlj misiebwkij}v bj el~hi eb}v b eivv w~b+
}lnei eljm* ^ifij} w~baif}v `jfeymi In`vy Hl~mij Welfi% ]ijjbqy
@vei% Vd`bmbki% ^bwwbjh` D`eev% Vd`jlhlxl ljm }di Kl~yjbyfd`
v`mi b ]bopb V}l}`bj* Ny`em`jhv b v`hj`fljfi l~i mikbe`vdim b~
kb~i yw+}b+ml}i vdbww`jh lf`e`}`iv vyfd lv Bkb}ivljmb D`eev*
Eljm ~ifelkl}`bj w~baif}v `j ]bopb dlsi levb niij hb`jh bj b~
fij}y~`iv* ]di kbv} w~bk`jij} `v }di Bml`nl l~il% jbx l klab~
vdbww`jh ljm ij}i~}l`jkij} fij}i~*
Bkb}ivljmb D`eev xlv ny`e} `j >779% `j l vi~`iv b ]bopb y~nlj mi+
siebwkij}v np Kb~` Ny`em`jh* @} bffyw`iv l }xb dyjm~im ljm }pki}~i v}~i}fd b Bkb}ivljmŋ% l lkbyv vdbww`jh ~blm `j Lbplkl
vbki}`kiv }i~kim ]bopb—v Fdlkwv+Àepvàiv* @} xlv miv`hjim np
]lmlb Ljmb% ljm fbj}l`jv bsi~ <67 vdbwv ljm 64 lwl~}kij}v*
]di fbjv}~yf}`bj b Bkb}ivljmb D`eev% ny`e} l} l fbv} b YVM667
k`ee`bj% dlv niij kl~oim np fbj}~bsi~vp* ]di ny`em`jh ~iwelfim }di
Vope`ji ]bopb
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 408/499
=74 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Nlydlyv+`jvw`~im Mŋ ayjol` Lbplkl Lwl~}kij}v% xd`fd dlm niij
ny`e} j <0>8 l}i~ }di <0>6 Olj}ŋ il~}d|yloi*
^bwwbjh` D`eev `v l jix y~nlj fij}~i ljm bji b Alwlj—v el~hiv}
`j}ih~l}im w~bwi~}p misiebwkij}v% ebfl}im `j }di ^bwwbjh` m`v}~`f}
b K`jl}b% ]bopb*
Fbjv}~yf}im np ny`em`jh }pfbbj K`jb~y Kb~`% }di kihl+fbkweit
`jfb~wb~l}iv bfi vwlfi% lwl~}kij}v% vdbwv% ~iv}ly~lj}v% fliv%kbs`i }dil}~iv% l kyviyk% l db}ie% l klab~ ]S v}ym`b% lj by}mbb~
lkwd`}dil}i~% ljm l ix wl~ov* ]di fij}~iw`ifi `v }di 9=+v}b~p
Kb~` ]bxi~* Kb~`—v v}l}im s`v`bj xlv }b ny`em lj `j}ih~l}im misi+
ebwkij} xdi~i d`hd+~`vi `jji~+y~nlj fbkkyj`}`iv leebx wibwei }b
e`si% xb~o% welp% ljm vdbw j w~bt`k`}p }b ie`k`jl}i fbkky}`jh }`ki*
Visij}iij pil~v l}i~ }di miv`hj—v `j`}`le fbjfiw}`bj% }di fbkweit
bwijim }b }di wyne`f bj >6~m Lw~`e% >776*
Vx`vv ~i}l`ei~v bwij si lhvd`w v}b~iv `j H`jql
Alwlj‐v b~ikbv} vdbww`jh m`v}~`f} H`jql `v x`}jivv`jh l vymmij
bijv`si b jbnei Vx`vv ~i}l`e n~ljmv1 @j Ayji% Dyneb} bwijim `}v
~v} nby}`|yi `j Alwlj* @j Lyhyv}% }di Vx`vv eyty~p lvd`bj ljmlffivvb~`iv elnie Lo~`v ljm }di Vx`vv eyty~p eil}di~ hbbmv dbyvi
Nleep nb}d bwijim }di`~ ~v} clhvd`w `j Alwlj `j H`jql* @j Bf}bni~%
}di nlh w~bmyfi~ C~i`}lh fbj}`jyim `}v h~bx}d ln~blm levb x`}d l
clhvd`w bwij`jh j H`jql* C`jleep% Fl~e C* Nyfdi~i~ bwijim levb `}v
~v} clhvd`w j H`jql% levb j Bf}bni~* Lee si ~i}l`ei~v vii nyv`jivv
fdljfiv j Alwlj mivw`}i }di v}~ijh}d b pij ljm Vx`vv ~ljf*
F~bvv`jh Fdyb+mŋ~` yjm Dl~yk`+mŋ~`% H`jql ]bopb
V}~ii} Vqiji H`jql% ]bopb
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 409/499
=70ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Kl}vypl Miwl~}kij} V}b~i H`jql% ]bopb
Bkb}ivljmb D`eev Ij}~ljfi% Vd`nypl% ]bopb
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 410/499
=<7 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Dyneb} bwijim 68}d Nby}`|yi
C`~v}+isi~ Dyneb} nby}`|yi j Alwlj bwijim bj w~iv}`h`byvJlk`o`
v}~ii}% 3+8+<3 H`jql% ]bopb* Dyneb} fbj}`jyiv }v itwljv`bj j}b }di
kbv} v`hj`flj} eyty~p miv}`jl}`bjv `j }di xb~em*
Lo~`v itwljm`jh xb~emx`mi
Lo~`v‐v ]bopb clhvd`w v}b~i `v wl~} b l xb~emx`mi ~i}l`e itwljv`+
bj welj* ]di <67 v|yl~i ki}~i v}b~i `v ebfl}im bj H`jql =+fdbkiV}~ii}* ‚Xi dlsi ilhi~ep lj}`f`wl}im }d`v itf`}`jh kbkij}%― Lo~`v
miv`hji~ ljm f~il}`si m`~if}b~ Leni~} O~`ikei~ }bem Sbhyi klhlq`+
ji* ]d`v `v Lo~`v‐v ~v} v}ljm+lebji v}b~i `j Alwlj*
Nleep H~bxv `j Alwlj
Nleep% xd`fd dlv fbj}`jyim }b h~bx `j Alwlj mivw`}i }di Kl~fd
il~}d|yloi% dbv}im l fbfo}l`e wl~}p `j ]bopb }b fiein~l}i }di bwij+
`jh b `}v jix H`jql clhvd`w* Fd`i itify}`si bfi~ Ni~jm} Dlyw}+
ob~j vl`m }di n~ljm dlv wbv}im ―hbbm‛ v`jhei+m`h`} h~bx}d `j }di
Cin~yl~p+}b+Lyhyv} wi~`bm x`}d wl~}`fyel~ v}~ijh}d `j kij‐v ljm
d`hd+ijm yee+w~`fi ki~fdljm`vi*
C~i`}lh‐v W~ik`yk Elnie
]di nlh kloi~ C~i`}lh bwijim l clhvd`w v}b~i `j H`jql `j Bf}b+
ni~ >7<<* @}v }~lm`}`bjle w~bmyf}v l~i yvyleep jb} fbjv`mi~im eyty~p
l~}`feiv ny} }di fbkwljp dlv ~ifij}ep elyjfdim l w~ik`yk n~ljm
fleeim C~i`}lh ^ii~ijfi* ]di nlhv l~i v}`ee klmi ~bk }~yfo }l~+
wlye`jv ny} l~i kb~i ielnb~l}iep w~bfivvim ljm dlsi l kb~i wy+
~`v}`f miv`hj* ―]di Alwljivi l~i by~ kbv} it}~iki ljv‛% Kl~oyv
C~i`}lh $=< }bem }di Vx`vv jixvwlwi~ ]lhivljqi`hi~*
Bkb}ivljmb D`eev Klee Vd`nypl% ]bopb
Ivflml bwwbjh` D`eev Lbplkl% ]bopb
Kbjfei~ Lbplkl% ]bopb
Kbjfei~ Vdbw X`jmbx Lbplkl% ]bopb
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 411/499
=<<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Fl~e C* Nyfdi~i~ yjsi`ev jix ]bopb nby}`|yi
@j Bf}bni~ >7<<% Fl~e C* Nyfdi~i~ bwijim `}v ~v} Alwljivi nby+
}`|yi `j l 09 v|yl~i ki}~i vwlfi `j H`jql* Lnbsi }di ~i}l`e l~il
`v lj itfeyv`si <0> v|yl~i ki}~i S@W ebyjhi xdbvi miv`hj `v }di
vlki lv bj }di ebxi~ eisie*
Yj`|eb 0}d hebnle lhvd`w v}b~i x`}d 9%777 v|yl~i ki}~iv
]d`v jix ebfl}`bj x`ee bwij j Kl~fd% >7<> x`}d l vleiv l~il vwlj+
j`jh lww~bt`kl}iep 9%777 v|yl~i ki}~iv lf~bvv <> cbb~v*
]di n~ljm dlv bwijim i`hd} hebnle clhvd`w v}b~iv `j visij klab~
xb~em f`}`iv bsi~ }di wlv} si pil~v% `jfeym`jh l vifbjm clhvd`w eb+
fl}`bj j Jix Pb~o‐v 9}d lsijyi% xd`ei fbjv`v}ij}ep ~l`v`jh w~bmyf}%
v}b~i ljm fyv}bki~ vi~s`fi v}ljml~mv*
Lv }di j`j}d hebnle clhvd`w ebfl}`bj% }di YJ@\EB H`jql V}b~i x`ee
il}y~i }di n~ljm—v el~hiv} ~i}l`e vleiv vwlfi `j }di xb~em*
Hlw bwijim <%=77 v|yl~i ki}~i lhvd`w v}b~i
Lki~`flj lwwl~ie fdl`j Hlw bwijim l by~+eisie clhvd`w v}b~i `j
H`jql j Kl~fd >7<<* ]di jix v}b~i v Alwlj‐v el~hiv} Hlw v}b~i* ]diH`jql v}b~i dlv l cbb~ b~ isi~pbji1 xbkij‐v% kij‐v ljm fd`em~ij‐v
fbeeif}`bjv ee }di >jm% 6~m ljm =}d cbb~v ~ivwif}`siep% xdi~ilv }di
~v} cbb~ v}~l}ih`fleep m`vwelpv Hlw‐v jixiv} ljm e`k`}im+vilvbj
w~bmyf}v*
K`y K`y bwijv <4}d Alwljivi v}b~i
Fl~}`i~ # W~lml Lbplkl% ]bopb
Dl~yk`+mŋ~` H`jql% ]bopb
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 412/499
=<> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Dyneb} Nby}`|yi H`jql% ]bopb
Yj`|eb H`jql Celhvd`w V}b~i% ]bopb
K`y K`y‐v <4}d Alwljivi v}b~i bwijim `j l 967 v|yl~i ki}~i vwlfi
`j H`jql% j ]bopb‐v Fdyb+oy Ifdbhbpl m`v}~`f}* ]di }d~ii+eisie v}b~i
il}y~iv l klhj`fij} <6 ki}~i d`hd lflmi*
N`h Bwij`jh bc Jix YHH V}b~i
@j Ayji >7<<% YHH dlm l n`h v}b~i bwij`jh }`}eim ―L Fiein~l}`bj b
Vykki~― `j H`jql% ]bopb* L} }di eyty~`byv sijyi% sl~`byv kbmiev
xb~i vykki~+e`oi by}}v% lee wl`~im x`}d YHH‐v v`hjl}y~i vdiiwv+
o`j nbb}v* ]di jix clhvd`w v}b~i dljmeiv 067 v|yl~i ki}~iv ljm`v febvi }b }di W~lml ljm Vlesl}b~i Ci~~lhlkb v}b~i*
^bple Lvvfdi~ bwijv lhvd`w v}b~i `j H`jql
]di ^bple Lvvfdi~ fbkwljp bwijim `}v ~v} v}b~i `j Alwlj `j Ayep
>7<<* ]di v}b~i `v ebfl}im `j H`jql% lebjhv`mi b}di~ eyty~p v}b~iv
vyfd lv ESKD% Nyehl~` ljm Fdljie* ]b kl~o }di v}b~i‐v bwij`jh% l
^bple Lvvfdi~ m`lkbjm }`l~l dlv niij f~il}im fbj}l`j`jh l }b}le
b <7 fl~l}v b m`lkbjmv vi} j wel}`jyk ljm xb~}d 649%777 mbeel~*
]di }`l~l x`ee ni ebljim }b n~`miv xdb wy~fdlvi l ^bple Lvvfdi~
ijhlhikij} ~`jh `j }di H`jql v}b~i*
]di sij}y~i% `j fbbwi~l}`bj x`}d Lvvfdi~—v Alwljivi wl~}ji~% Jl+hldb~` Fb~wb~l}`bj% x`ee ni beebxim np }di bwij`jh b clhvd`w
v}b~iv `j }di Wibwei‐v ^iwyne`f b Fd`jl*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 413/499
=<6ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
K`fdlie Ob~v bwijv vifbjm ]bopb nby}`|yi% l} ^bwwbjh`
D`eev
@j Jbsikni~ >7<<% K`fdlie Ob~v bwijim l >77 v|yl~i ki}~i nby+
}`|yi `j ]bopb% l} }di fdb`fiv} ebfl}`bj ^bwwbjh` D`eev vdbww`jh
fbkweit dlv }b bi~ ljm xdi~i }di v}b~i `v `j hbbm fbkwljp
lkbjhv} b}di~ eilm`jh eyty~p ~i}l`ei~v*
Ivflml miny}v `j Alwlj
@j Viw}ikni~ >7<<% Ivflml yjsi`eim l jixep miv`hjim clhvd`w
v}b~i l} ^bwwbjh` D`eev% xd`fd `v bji b ]bopb‐v kbv} w~iv}`h`+
byv vdbww`jh sijyiv* ]di vwe`}+eisie 977 v|yl~i ki}~i vwlfi `v
Ivflml‐v miny} v}b~i `j Alwlj*
^bni~}b Flslee` miny}v `j ]bopb
]di Ceb~ij}`ji lvd`bj ~i}l`ei~ ^bni~}b Flslee` dlv bwijim `}v mi+
ny} Alwljivi v}b~i `j l 677 v|yl~i ki}~i vwlfi `j ]bopb‐v lvd`b+
jlnei Lbpljjl m`v}~`f}* ]di v}b~i fl~~`iv vdbiv% nlhv% lffivvb~`iv%
vyjhelvviv% ljm aixieei~p* W~`b~ }b }d`v% ^bni~}b Flslee` dlm si
vdbw+`j+vdbwv l} sl~`byv Alwljivi miwl~}kij} v}b~iv*
Kbjfei~ miny}v `j ]bopb
]di Kbjfei~ clhvd`w v}b~i j K`jlk`lbplkl K`jl}b+oy bwijim j
}di Lbplkl eyty~p nby}`|yi+m`v}~`f}* ]di >67 v|yl~i ki}~i v}b~i
xlv b~ki~ep }di Mbefi # Hlnnljl clhvd`w v}b~i* ]d`v jix Kbj+
fei~ clhvd`w v}bfov }di n~ljm‐v fbkwei}i kij‐v% xbkij‐v ljm lf+
fivvb~`iv fbeeif}`bjv*
Ljpl D`jmkl~fd miny} `j Lbplkl
Kl~o`jh di~ >>jm ebfl}`bj j Alwlj% j lmm`}`bj }b 6= vdbwv lf~bvv
}di hebni% Ljpl D`jmkl~fd elyjfdim l jix }xb+v}b~p clhvd`w `j
Lbplkl% bji b ]bopb‐v w~ik`i~ vdbww`jh m`v}~`f}v*
Nleep Nby}`|yi H`jql% ]bopb
Hlw H`jql Celhvd`w V}b~i% ]bopb YHH V}b~i H`jql% ]bopb
^yfb E`ji bwijv }xb jix v}b~iv `j ]bopb
^yfbe`ji% }di fbkwljp }dl} w~bmyfiv vdbiv ljm lffivvb~`iv fbk+
wljp ~bk Wi~yh`l% dlv `jlyhy~l}im }xb jix ]bopb v}b~iv `j }di
kbj}d b Ayji >7<> $}di ~v} v}b~i `j }di Alwljivi flw`}le xlv
bwijim `j >774 `j H`jql* ]di }xb jix ~i}l`e vwlfiv l~i ebfl}im
~ivwif}`siep `j }di vdbww`jh l~il b Ml`oljplkl ljm `j }di `j}i~+
jl}`bjle jljf`le m`v}~`f} b K`jlk`lbplkl*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 414/499
=<= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 415/499
=<9ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 416/499
=<3 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vpmjip Bwi~l
Lyv}~le`l*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 417/499
=<8ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vpmjip% }di flw`}le f`}p b Jix Vby}d Xleiv% xlv byjmim bj >3
Aljyl~p <844% ljm x`}d 6%3 k`ee`bj `jdln`}lj}v `v Lyv}~le`l‐v el~hiv}
f`}p* ]di h~il}i~ Vpmjip l~il dlv =%< k`ee`bj `jdln`}lj}v* Le}dbyhd
wibwei vbki}`kiv lvvyki }dl} Vpmjip v }di flw`}le b Lyv}~le`l%
}d`v m`v}`jf}`bj j lf} niebjhv }b Fljni~~l*
Vpmjip‐v kl`j vdbww`jh m`v}~`f}% xd`fd `v nbyjmim np Ie`qlni}d%
O`jh% Hib~hi ljm Wl~o V}~ii}v% fbkw~`viv }di W`}} V}~ii} Klee wi+
miv}~`lj qbji% lv xiee lv ~iv}b~im ny`em`jhv vyfd lv \yiij S`f}b~`l
Ny`em`jh% l klhj`fij}ep ~ijbsl}im b~ki~ kl~oi} dlee }dl} ~ib+
wijim `j <043 lv l vdbww`jh fbkweit fbj}l`j`jh kp~`lm lvd`bj
ljm lj}`|yi vdbwv* Ebfl}im `j mbxj}bxj Vpmjip% Kpi~v bj Hib~hi
V}~ii} v l v}iie ljm helvv miwl~}kij} v}b~i fbj}l`j jh l klee*
48
Vpmjip% Ql~l miny}v% xd`ei Lwwei bwijv `}v <<}d
Lyv}~le`lj v}b~i*
Vpmjip Vope`ji l} myvo
Vpmjip F`}p Fij}i~
Ljb}di~ kwb~}lj} vdbww`jh sijyi bj Hib~hi V}~ii} `v }di klhj`+
fij} <0}d+fij}y~p V}~ljm L~flmi% xd`fd il}y~iv lnyjmlj} helvv
ljm ikniee`vdkij}v* L~hpei V}b~iv klee bj L~hpei V}~ii} `v dbki
}b jyki~byv nby}`|yiv `j l <0}d+fij}y~p ny`em`jh* Mls`m Abjiv%
xd`fd dlv l n~ljfd bj nb}d Ie`qlni}d V}~ii} ljm Kl~oi} V}~ii}$fb~ji~ b Flv}ei~ilhd V}~ii}% `v Vpmjip‐v felvv`f miwl~}kij}
v}b~i* @} dlv l el~hi vieif}`bj b lwwl~ie% lv xiee lv l cbb~ misb}im
}b Lyv}~le`lj ljm `j}i~jl}`bjle miv`hji~ lvd`bjv*
Eby`v Sy`}}bj bwijv bj Hib~hi V}~ii}
Bj < Mifikni~ >7<<% Eby`v Sy`}}bj bwijim l <%>77 v|yl~i ki}~i
clhvd`w v}b~i bj Hib~hi V}~ii}% xdi~i }di ~i}l`ei~ `v `j itfieeij}
fbkwljp x`}d w~bk`jij} jlki nby}`|yiv vyfd lv Ny~ni~~p% Nyehl~`%
M`ivie% Hyff`% ljm Kbj}neljf ~`hd} febvi np*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 418/499
=<4 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Hyff` Hib~hi V}~ii}% Vpmjip
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 419/499
=<0ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 420/499
=>7 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Ny~ni~~p }loiv bsi~ S`~h`j kihlv}b~i
]di N~`}`vd eyty~p ~i}l`ei~ Ny~ni~~p bwijim l jix v}b~i `j Lw~`e
>7<< j lj 4>7 v|yl~i ki}~i vwlfi bj Hib~hi V}~ii} }dl} xlv b~+
ki~ep l S`~h`j kihlv}b~i*
Nb}}ihl Siji}l% W~lml ljm K`y K`y miny} `j Lyv}~le`l
@j Kl~fd >7<<% }di @}le`lj eyty~p ~i}l`ei~ Nb}}ihl Siji}l bwijim `}v
miny} v}b~i `j Lyv}~le`l% `j W`}} V}~ii}‐v Xiv}ciem Vpmjip Vdbw+
w`jh Fij}~i% `j l >77 v|yl~i ki}~i vwlfi miv`hjim np ]dbklv Kl`+i~* K`y K`y $l kikni~ b }di W~lml H~byw bwijim l =>7 v|yl~i
ki}~i v}b~i l} }di vlki sijyi `j Ayep >7<<% xd`ei W~lml bwijim l
=77 v|yl~i ki}~i by}ei} jit} mbb~*
Hyff` ljm W~lml miny} l} Xiv}iem Fij}~i
Hyff` v weilvim }b ljjbyjfi }di bwij`jh b l jix clhvd`w v}b~i j
Vpmjip% Lyv}~le`l* Ebfl}im `j }di Xiv}iem Vdbww`jh Fij}~i lebjh
Flv}ei~ilhd V}~ii}% }di v}b~i vwljv kb~i }dlj 8=7 v|yl~i ki}~iv
bsi~ }xb cbb~v ljm nblv}v l jix miv`hj fbjfiw} np f~il}`si m`~if+
}b~ C~`ml H`ljj`j`*
Ny~ni~~p Hib~hi V}~ii}% Vpjmip
I~kijih`emb Qihjl Flv}ei~ilhd V}~ii}% Vpmjip
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 421/499
=><ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Ql~l miny}v% xd`ei Lwwei bwijv `}v <<}d Lyv}~le`lj v}b~i
@j Ayep >7<<% Lwwei bwijim `}v <<}d Lyv}~le`lj v}b~i% l} Xiv}iem
Wij~`}d Vdbww`jh Fij}~i% ljm `j Lw~`e >7<<% Ql~l bwijim `}v miny}
Lyv}~le`lj v}b~i `j l }d~ii+eisie < =77 v|yl~i ki}~i vwlfi l} Xiv}+
iem Vpmjip Vdbww`jh Fij}~i*
Fl~l#Fb bwijv vifbjm v}b~i xb~emx`mi
@j Lyhyv} >7<<% }di miv`hji~ ~i}l`ei~ Fl~l#Fb bwijim `}v vifbjm
v}b~i xb~emx`mi% `j l 947 v|yl~i ki}~i vwlfi* Vbki }~l`}v b }d`vVpmjip v}b~i b~ by~ Kbvfbx fe`ij}v x`ee viik lk`e`l~ ‖ }di Jb
Ebhbv Clvd`bj Bjep fbjfiw}* V}`ee }di~i l~i l eb} b }d`jhv xd`fd l~i
n~ljm jix x`}d ~ihl~mv }b }di Fl~l # Fb w~baif}* ]di Vpmjip v}b~i
bi~v }di fbeeif}`bjv b d`hd+aixieei~p n~ljmv ljm hlmhi}v* Ljm
}di kl`j bfyv `v l ji m`j`jh ~iv}ly~lj} v`}yl}im `jv`mi }di fbj+
fiw} v}b~i bi~`jh d`hd fy`v`ji b }di kijy vwif`leep f~il}im np
Nieh`lj Fdi Mlsi Mi Niemi~% bji b }di Ceik`vd W~`k`}`siv h~byw*
Qihjl fbkiv }b Flv}ei~ilhd V}~ii}
@j Lyhyv} >7<<% I~kijih`emb Qihjl bwijim l jix v}b~i bj Flv}+
ei~ilhd V}~ii}% `j l vwe`}+eisie 667 v|yl~i ki}~i vwlfi }dl} xlv
miv`hjim np l~fd`}if} Wi}i~ Kl~`jb*
S`f}b~`l‐v Vif~i} bwijv v}b~i l} Vpmjip L`~wb~}
@j Mifikni~ >7<<% }di YV e`jhi~`i ~i}l`ei~ S`f}b~`l‐v Vif~i} bwijim
`}v vifbjm v}b~i `j Lyv}~le`l*
W~lml # K`y K`y Xiv}iem Vpmjip% Vpmjip
Ql~l Xiv}iem Vpmjip% Vpmjip
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 422/499
=>> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Eby`v Sy`}}bj Hib~hi V}~ii}% Vpmjip
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 423/499
=>6ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Kienby~ji% }di flw`}le f`}p b }di Lyv}~le`lj v}l}i b S`f}b~`l% dlv6%= k`ee`bj `jdln`}lj}v% klo`jh `} Lyv}~le`l‐v vifbjm el~hiv} f`}p*
Ki}~bwbe`}lj Kienby~ji dlv =%< k`ee`bj `jdln`}lj}v* @j >77>% >77=%
>779 ljm >7<<*
]di f`}p fij}~i `v xiee+ojbxj b~ `}v d`v}b~`f ljm l}}~lf}`si eljiv
ljm l~flmiv $}di kbv} jb}lnei b xd`fd l~i Nebfo Welfi ljm ^bple
L~flmi xd`fd fbj}l`j l sl~`i}p b vdbwv ljm fliv ljm l~i l np+
w~bmyf} b }di f`}p—v elpby}*
]di Kienby~ji Hiji~le Wbv} Bcfi
]di Kienby~ji Hiji~le Wbv} Bfi $HWB v l b~ki~ wbv} bfi j
Kienby~ji% S`f}b~`l% Lyv}~le`l* Ebfl}im bj }di fb~ji~ bIe`qlni}d
V}~ii} ljm Nby~oi V}~ii} `j }di dil~} b }di Kienby~ji FNM% `} `v l
eljmkl~o b }di f`}p ljm `v e`v}im bj }di S`f}b~`lj Di~`}lhi ^ih`v+
}i~* ]di b~ki~ wy~wbvi+ny`e} wbv} bfi ny`em`jh fy~~ij}ep yjf+
}`bjv lv l vdbww`jh klee% dls`jh niij ~i+misiebwim b~ lmlw}`si
~iyvi j >77=*
Nby~oi V}~ii} `v bji bc Kienby~ji—v niv} ojbxj v}~ii}v
D`v}b~`fleep% Nby~oi V}~ii} dlv niij ~ihl~mim lv Kienby~ji—v ―vi+
fbjm v}~ii}‛% x`}d }di kl`j v}~ii} ni`jh Fbee`jv V}~ii}* ―Nyv`i~
}dlj Nby~oi V}~ii}‛ `v l wbwyel~ fl}fdwd~lvi% jb} eilv} niflyvi
Nby~oi V}~ii} dlv }~lm`}`bjleep niij Kienby~ji—v ij}i~}l`jkij}
dyn* @j `}v dipmlp% `} xlv }di ebfl}`bj b kljp b Kienby~ji—v }di+
l}~iv% f`jiklv% lv xiee lv l klab~ ~i}l`e vdbww`jh w~if`jf}* ]bmlp}di v}~ii} ~ikl`jv lj ij}i~}l`jkij} dyn niv} ojbxj lv }di ebfl+
}`bj b }di Nby~oi V}~ii} Klee% Kienby~ji—v kl`j wimiv}~`lj klee
ljm bji b }di f`}p—v kl`j }by~`v} miv}`jl}`bjv* Nby~oi V} Klee `v
dbki }b }xb klab~ eyty~p miwl~}kij} v}b~iv*
44
Kienby~ji% N~`}`vd fye} ~i}l`ei~ ]bwVdbw kloiv
Lyv}~le`lj miny}*
Kpi~—v j`ji+cbb~ clhvd`w v}b~i% dbyv`jh >77/ n~ljmv ‖ Fles`j
Oei`j% H`sijfdp% Fdljie% M`b~% Kyeni~~p% MOJP% J`jl ^`ff`% Ikwb+
~`b L~klj`% Kl~f Alfbnv% Wbeb ^lewd Ely~ij% Dyhb Nbvv% Hyivv%
Wljmb~l% Vlvv ljm N`mi% ]ikwi~eip Ebjmbj% Kbvfd`jb% Ik`e`b Wyf+
f` ljm kb~i*
Mls`m Abjiv— vifbjm clhvd`w v}b~i% xd`fd dbyviv xb~em+eyty~pn~ljmv ‖ L~klj` Fbeeiq`bj`% Nleep% Nb}}ihl Siji}l% Ny~ni~~p% Fd~`v+
}`lj Ebynby}`j% Mbefi # Hlnnljl% I~kijih`emb Qihjl% Cijm`% Dyhb
Nbvv% A`kkp Fdbb% Kljbeb Neldj`o% K`y K`y% Wlye Vk`}d% Wbeb ^le+
wd Ely~ij% ]im Nloi~% Psiv Vl`j} Ely~ij} ljm kb~i*
Vope`ji Kienby~ji
Nby~oi V}~ii}% Kienby~ji
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 424/499
=>= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
W~bnlnep }di ~v} Lwwei v}b~i `j Kienby~ji
Bji b }di ~v} v`hjv b l jix Lwwei v}b~i bj }di si~hi b ni`jh
bwjijim j Lyv}~le`l v }di bwij`jh b lwwe`fl}`bjv b~ sl~`byv wb+
v`}`bjv bj Lwwei—v abnv v`}i* @j}i~iv}`jhep% }di ebfl}`bj `v mivf~`nim
lv ―Kienby~ji‛ x`}dby} l vyny~n vwif`fl}`bj% ny} }di wbv}fbmi `v
vdbxj lv 6>79% xd`fd `v Vby}d Kienby~ji*
Fdlmv}bji Vdbww`jh Fij}~i hi}v }xb jix }ijlj}v
@j Bf}bni~ >7<<% L~klj` Itfdljhi bwijim l >=7 v|yl~i ki}~iv}b~i bj }di vifbjm eisie b Kienby~ji‐v Fdlmv}bji Vdbww`jh Fij+
}~i% xdi~i }di Vwlj`vd lvd`bj ~i}l`ei~ Lmbeb Mbk`jhyiq bwijim
`}v miny} Lyv}~le`lj v}b~i*
Hlw bwijv l} El ]~bni V}~ii}‐v Fij}~le Vdbww`jh Fij}~i
@j Mifikni~ >7<<% }di YV ~i}l`ei~ Hlw bwijim `}v }d`~m Kienby~ji
v}b~i `j l 000 v|yl~i ki}~i vwlfi `j l w~`ki ebfl}`bj l} Fij}~le
Vdbww`jh Fij}~i% `j febvi w~bt`k`}p }b }di e`oiv b H+V}l~% ]bkkp
D`ehi~% Fles`j Oei`j% Nbmp Vdbw% M`ivie% Cbb} Ebfoi~% ljm L~klj`
Itfdljhi*
@j Mifikni~ >7<<% }di YV vdbi ~i}l`ei~ ljm J`oi H~byw kikni~Fbjsi~vi e`oix`vi bwijim `}v ~v} Kienby~ji v}b~i% `j l <87 v|yl~i
ki}~i vwlfi*
N~`}`vd fye} ~i}l`ei~ ]bwVdbw kloiv Lyv}~le`lj miny}
@j Mifikni~ >7<<% }di pbyjh+lvd`bj ~i}l`ei~ ]bwVdbw bwijim
l <%677 v|yl~i ki}~i v}b~i l} Alk Clf}b~p Vdbww`jh Fij}~i* ]di
fbkwljp‐v w~bmyf}v l~i kl~oi}im `j Lyv}~le`l np Jit} L}dei`vy~i*
Lwwei+V}b~i Kienby~ji
Hlw Kienby~ji
]bwvdbw Kienby~ji
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 425/499
=>9ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Ql~l bwijv vifbjm Lyv}~le`lj v}b~i% bj Nby~oi V}~ii}
Dls`jh bwijim `}v ~v} v}b~i `j Lw~`e >7<<% }xb kbj}dv el}i~% Ql~l
bwijim l vifbjm v}b~i `j l <%877 v|yl~i ki}~i }d~ii+eisie vwlfi*
]dbklv W`jo ljm Wlye Vk`}d fbki }b Lyv}~le`l
@j <000% C~ljfi‐v Kbi} Dijjivvp Eby`v Sy`}}bj h~byw lf|y`~im% l
klab~`}p vdl~i `j }di N~`}`vd kij‐v by}}}i~ ]dbklv W`jo% xd`fd
dlv jbx bwijim `}v ~v} v}b~i `j Kienby~ji% xdi~i Wlye Vk`}d x`ee
ni bwij`jh l jix >97 v|yl~i ki}~i v}b~i `j k`m+>7<>*
Vyffivvcye ~ibwij`jh bc ]`ccljpv bj Fbee`jv V}~ii}
Dls`jh fbkwei}im `}v ~ijbsl}`bj w~baif}% ]`ljpv ~ibwijim bj Fbe+
e`jv V}~ii} `j Lyhyv} >7<< `j l <%>97 v|yl~i ki}~i vwlfi*
Ql~l% Kienby~ji
]`ccljp # Fb% Kienby~ji
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 426/499
=>3 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 427/499
=>8ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 428/499
=>4 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Lki~`fl*
Jb~}d Lki~`fl `v l fbj}`jij} xdbeep x`}d`j }di Jb~}di~j Dik`v+
wdi~i* @} `v levb fbjv`mi~im l jb~}di~j vynfbj}`jij} b }di Lki+
~`flv* Jb~}d Lki~`fl fbsi~v lj l~il b lnby} >=%8 k`ee`bj v|yl~io`ebki}i~v* @}v wbwyel}`bj xlv iv}`kl}im l} jil~ep 9>0 k`ee`bj wib+
wei }dyv% `v }di }d`~m+el~hiv} fbj}`jij} `j l~il% beebx`jh Lv`l ljm
L~`fl% ljm }di by~}d `j wbwyel}`bj l}i~ Lv`l% L~`fl% ljm Iy~bwi*
Vby}d Lki~`fl `v l fbj}`jij} kbv}ep v`}yl}im `j }di Vby}di~j Di+
k`vwdi~i* ]di fbj}`jij} `v fbjv`mi~im }di vifbjm vynfbj}`jij}
b }di Lki~`flv* Vby}d Lki~`fl dlv lj l~il b <8%4 k`ee`bj v|yl~i
o`ebki}i~v ljm `}v wbwyel}`bj dlv niij iv}`kl}im l} kb~i }dlj
68< k`ee`bj* Vby}d Lki~`fl ~ljov by~}d `j l~il ljm }d `j wb+
wyel}`bj*
@j }di beebx`jh }di kbv} kwb~}lj} ljm kbv} lkbyv lvd`bj ljmeyty~p ki}~bwbe`viv b Jb~}d+ ljm Vby}d Lki~`fl l~i `j}~bmyfim
ljm }di kbv} kwb~}lj} jbsie}`iv b }di elv} kbj}dv jm`fl}im*
]`kiv V|yl~i% Jix Pb~o
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 429/499
=>0ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
40
]b~bj}b% Klt Kl~l ljm K`fdlie Ob~v bwij`jh
`j Nebb~ V}~ii}*X`}d >%9 k`ee`bj `jdln`}lj}v% ]B^BJ]B `v Fljlml‐v el~hiv} f`}p ljm
`v levb }di flw`}le b }di w~bs`jfi b Bj}l~`b* ]b~bj}b `v ebfl}im `j}di Hbemij Db~vivdbi% xd`fd it}ijmv l~byjm }di xiv}i~j ijm b
Eloi Bj}l~`b ljm ijmv l} J`lhl~l Cleev*
L~byjm l }d`~m b Fljlml‐v wbwyel}`bj `jf~ilvi `j ~ifij} pil~v dlv
bffy~~im j ]b~bj}b% xdbvi ki}~bwbe`}lj l~il wbwyel}`bj jf~ilvim
~bk =%< k`ee`bj `j <00> }b 9%< k`ee`bj `j >773* ]di H~il}i~ ]b~bj}b
L~il dlm kb~i }dlj 3*> k`ee`bj `jdln`}lj}v `j >7<7* Mbxj}bxj ]b+
~bj}b% xdi~i }di f`}p‐v vdbww`jh ljm nljo m`v}~`f}v l~i ebfl}im% `v
jil~ Eloi Bj}l~`b*
]di Pb~os`eei ji`hdnby~dbbm
]di Pb~os`eei ji`hdnby~dbbm `v bji b ]b~bj}b—v kbv} ieihlj} vdbw+w`jh ljm m`j`jh l~ilv* Bj kljp bfflv`bjv% fiein~`}`iv ~bk lee bsi~
Jb~}d Lki~`fl flj ni vwb}}im `j }di l~il% ivwif`leep my~`jh }di
]b~bj}b @j}i~jl}`bjle C`ek Civ}`sle* ]di M`v}`eei~p M`v}~`f}% \yiij
Xiv}% Dl~nby~~bj}% }di Ij}i~}l`jkij} M`v}~`f}% }di C`jljf`le M`v+
}~`f}% ljm }di V}* Elx~ijfi Kl~oi} ji`hdnby~dbbm l~i levb wbwyel~
l~ilv b~ }by~`v}v* Pbjhi V}~ii} `v }di klab~ d`hd v}~ii}*
]di Il}bj Fij}~i `v bji b Jb~}d Lki~`fl—v }bw vdbww`jh miv}`jl+
}`bjv `j mbxj}bxj ]b~bj}b% ljm ]b~bj}b—v kbv} wbwyel~ }by~`v} l}+
}~lf}`bj x`}d bsi~ 9> k`ee`bj s`v`}b~v ljjyleep* Lmm`}`bjleep `} `v levb
}di el~hiv} vdbww`jh klee `j ]b~bj}b ljm }d`~m el~hiv} `j Fljlml lv
l xdbei* @} xlv jlkim l}i~ }di jbx+miyjf} Il}bj—v miwl~}kij}
v}b~i fdl`j }dl} bjfi ljfdb~im `}*
]di Il}bj Fij}~i `v nbyjmim np Pbjhi V}~ii} bj
}di ilv}% \yiij V}~ii} Xiv} bj }di vby}d% Myj+
mlv V}~ii} Xiv} bj }di jb~}d% ljm }b }di xiv} np
Alkiv V}~ii} ljm ]~`j`}p V|yl~i*
Klt Kl~l ljm K`fdlie Ob~v bwij`jh `j
Nebb~ V}~ii}
Ljb}di~ bwij`jh `j ]b~bj}b xlv ljjbyjfim np
Klt Kl~l* ]di eyty~p elnie bwijim l v}b~i l} <9<
Nebb~ V}* Xiv} `j Lyhyv}*
]di `fbj`f Lki~`flj miv`hji~ ljm lvd`bj dbyvi%
K`fdlie Ob~v% `v vi} }b bwij `}v ~v} isi~ Fljlm`lj
clhvd`w v}b~i j ]b~bj}b—v }~ijmp dly}i ji`hdnby~+
dbbm% Pb~os`eei* Ebfl}im l} Nebb~ V}~ii} Xiv}% }di
jix >48 v|yl~i ki}~i% }xb+v}b~ip clhvd`w v}b~i
x`ee dbyvi lj ikwb~`yk b feb}d`jh% lffivvb~`iv%
dljm nlhv ljm lee }dl} helk*
@j}i~k`t weljv xb~emx`mi itwljv`bj
@j}i~jl}`bjle ~i}l`ei~v ~ihl~m Fljlml lv l oip itwljv`bj kl~oi}
‖ l s`ix }dl} xlv itw~ivvim% b~ itlkwei% np @j}i~k`t FIB Odl+
alo Oieima`lj% bj }di bfflv`bj b }di bwij`jh b }di ~v} @j}i~k`tv}b~i `j Fljlml% xd`fd K~* Oieima`lj vlpv `v }di fij}~iw`ifi b }di
fbkwljp‐v itwljv`bj weljv* Di levb iiev }dl} `} xbyem ni ilv`i~
b~ @j}i~k`t }b itwljm `j}b Xiv}i~j Iy~bwi ` }di fbkwljp dlm
by}ei}v `j ilfd b Fljlml‐v fbvkbwbe`}lj f`}`iv* @j}i~k`t o`foim b
}d`v itwljv`bj w~bh~lkki np bwij`jh l >7= v|yl~i ki}~i v}b~i bj
]b~bj}b‐v Nebb~ V}~ii} Xiv} `j Lyhyv} >7<<*
Abi C~ivd bwijv v}b~iv `j Fljlml
Np bwij`jh by~ v}b~iv `j >7<<% `jfeym`jh l 83> v|yl~i ki}~i by}ei}
bj \yiij V}~ii}% }di Fljlm`lj lwwl~ie ljm lffivvb~`iv ~i}l`ei~
Abi C~ivd fbjv`mi~lnep v}~ijh}dijim `}v w~ivijfi `j Bj}l~`b ljm
\yinif*]di e`ji `v lsl`elnei l} bsi~ 677 Fljlm`lj vywi~kl~oi}v
ljm vywi~v}b~iv% `j lmm`}`bj }b l jykni~ b v}ljm+lebji ebfl}`bjv*
]b~bj}b vope`ji
Wl~o Dpl}} Pb~os`eei% ]b~bj}b
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 430/499
=67 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
YHH bwijv ~v} ]b~bj}b v}b~i
]di YV vdbi ~i}l`ei~ YHH bwijim }v ~v} v}b~i j ]b~bj}b j Bf}bni~
>7<<* ]di fbkwljp dlv hl`jim xb~emx`mi ~ijbxj bj }di v}~ijh}d
b `}v vdiiwvo`j lw~äv+vy~jh nbb}v% xd`fd l~i jbx lsl`elnei `j
l >89 v|yl~i ki}~i v}b~i bj V}* ]dbklv V}~ii} `j }di ijfdlj}`jh
Pb~os`eei Vdbww`jh M`v}~`f}*
Pb~omlei c}d el~hiv} klee `j Fljlml
Pb~omlei Vdbww`jh Fij}~i v l el~hi vdbww`jh klee j ]b~bj}b% Bj}l+~`b% Fljlml* @} fbj}l`jv bsi~ >97 v}b~iv ljm `v ebfl}im `j }di fbk+
kyj`}p b Mbxjvs`ix% `j Jb~}d Pb~o* @} `v }di }d el~hiv} vdbww`jh
klee j Fljlml ljm levb ijabpv }di d`hdiv} vleiv wi~ v|yl~i bb} b
ljp klee `j Fljlml% x`}d fy~~ij} ki~fdljm`vi vleiv eisiev l} bsi~
YV- <%777 FLM wi~ v|yl~i ii}* ]di fij}~i m~lxv `j lww~bt`kl}iep
=77%777 fyv}bki~v l xiio*
@j Aljyl~p >7<<% l w~ivv ~ieilvi v}l}im lj `j}ij}`bj }b itwljm }di
klee% lmm`jh ljb}di~ <=9%777 v|yl~i ii} $<6%977 v|yl~i ki}~iv%
vyf`ij} b~ =7 v}b~i ~bj}v% ljm 477 yjmi~h~byjm wl~o`jh vwlfiv*
]di itwljv`bj x`ee levb mbynei }di jykni~ b vil}v l} }di bbm
fby~}% `kw~bsi wyne`f lffivv% ljm eljmvflwi wb~}`bjv b }di w~b+wi~}p* @} x`ee ni fbkwei}im `j el}i >7<>*
]bwvdbw bwijim l} Nlp Pb~omlei Klee
]bwvdbw ljm ]bwklj dlsi bwijim }di`~ ~v} clhvd`w v}b~i `j Bf+
}bni~ >7<<% l} }di Nlp Pb~omlei Klee* ]bwvdbw bf`leep bwijim }di
mbb~v }b `}v clhvd`w v}b~i `j wl~}ji~vd`w x`}d ]di Dymvbj—v Nlp
Fbkwljp* ]di jix v}b~i dlv <%697 v|yl~i ki}~iv b ~i}l`e vwlfi%
ljm fbsi~v }xb cbb~v* ]`ccljp‐v Nebb~ V}~ii}% ]b~bj}b
Abi C~ivd Bwij`jh \yiij V}~ii}% ]b~bj}b
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 431/499
=6<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
@j}i~k`t V}b~i Nebb~ V}~ii} Xiv}% Pb~os`eei ]b~bj}b
S`f}b~`l‐v Vif~i} dlv bwijim ~v} v}b~i `j ]b~bj}b
S`f}b~`l‐v Vif~i}% }di YV+nlvim kihl e`jhi~`i fdl`j ojbxj b~ `}v
vitp fl}lebhyiv ljm jil~ep jloim lvd`bj vdbxv% dlv jleep fbki
}b Fljlml* @} bwijim `}v ~v} ]b~bj}b v}b~i `j Lyhyv} >7<<% l} Pb~o+
mlei Vdbww`jh Fij}~i* N~lq`e`lj nily}p Lm~`ljl E`kl% l} >0 bjib }di bemiv} ljm ebjhiv}+vi~s`jh b }di Ljhiev% x`iemim }di bsi~+
v`qim vf`vvb~v }b fy} }di db} w`jo ~`nnbj* ]dip w~ivij} }di`~ jix
fbjfiw} n~ljm bj l 0>0 v|yl~i ki}~i vleiv l~il*
8 Cb~ Lee Kljo`jm itwljmv xb~emx`mi
8 Cb~ Lee Kljo`jm% }di Ebv Ljhieiv+nlvim w~ik`yk mij`k+e`iv}pei
n~ljm% fbj}`jyiv `}v ~i}l`e itwljv`bj `j Fljlml x`}d }di bwij`jh
b `}v ~v} v}b~i `j }di ]b~bj}b l~il l} Pb~omlei Vdbww`jh Fij}~i
`j Lyhyv} >7<<* ]d`v `v }di vifbjm 8 Cb~ Lee Kljo`jm ~i}l`e v}b~i
`j Fljlml% beebx`jh }di Kl~fd >7<< bwij`jh b `}v Fd`jbbo Fij+
}~i v}b~i `j Flehl~p* ]di n~ljm fy~~ij}ep bwi~l}iv bsi~ <97 v}b~iv
xb~emx`mi*
A* F~ix ‖ N`h bwij`jh `j Pb~omlei Vdbww`jh Fij}~i
]d~bjhv b vdbwwi~v cbfoim }b Pb~omlei Vdbww`jh Fij}~i }b wi~y+
vi }di lvd`bj e`jiyw l} Fljlml‐v ~v} A* F~ix v}b~i* Lv l ebjh e`ji
b~kim by}v`mi }di v}b~i b }dbvi xl`}`jh }b hi} `j l}i~ `} bwijim%
v}b~i v}l dljmim by} nb}}eim xl}i~ }b wibwei xl`}`jh `j e`ji l}
}di flvd ~ih`v}i~v* ]dbyhd A F~ix dlv jb} ljjbyjfim `}v w~`f`jh
v}~l}ihp b~ Fljlml% `j+v}b~i w~`fiv l~i }di vlki lv }di YV mbeel~
w~`fiv e`v}im bj }di fbkwljp‐v xinv`}i% xd`fd nihlj bi~`jh l cl}
~l}i YV- 0%09 bj vd`ww`jh }b Fljlm`ljv% ljm j }v fl}lebhyi*
Pb~omlei Vdbww`jh Fij}i~% ]b~bj}b
]bwvdbw Pb~omlei Vdbww`jh Fij}i~% ]b~bj}b
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 432/499
=6> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di =4= v|yl~i ki}~i v}b~i fl~~`iv xbkij‐v
ki~fdljm`vi bjep% }dbyhd el~hi~ v}b~iv viee`jh
levb }di fbkwljp‐v kij‐v e`ji l~i itwif}im
}b bwij lv }di ~i}l`ei~ ~beev by} lj iv}`kl}im
>9 v}b~iv* A* F~ix weljv }b bwij lv kljp lv
>7 v}b~iv lf~bvv Fljlml% `jfeym`jh si `j }di
jit} ix pil~v* Cy}y~i ebfl}`bjv fbyem `jfeymi
]b~bj}b‐v Il}bj Fij}~i ljm Sljfbysi~‐v ^bnvbj
V}~ii}*
S`f}b~`l‐v Vif~i} Pb~omlei Vdbww`jh Fij}i~% ]b~bj}b
A*F~ix Pb~omlei Vdbww`jh Fij}i~% ]b~bj}b
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 433/499
=66ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
07
Jix Pb~o% Aicc Vy}}bj wl`m Ivflml >9 k`ee`bj }b
slfl}i }di v}b~i
JIX PB^O `v }di kbv} wbwyebyv f`}p `j }di Yj`}im V}l}iv ljm
}di fij}~i b bji b }di kbv} wbwyebyv ki}~bwbe`}lj l~ilv `j }dixb~em* Jix Pb~o iti~}v l v`hj`flj} `kwlf} ywbj hebnle fbkki~fi%
jljfi% kim`l% l~}% lvd`bj% ~ivil~fd% }ifdjbebhp% imyfl}`bj% ljm
ij}i~}l`jkij}* ]di dbki b }di Yj`}im Jl}`bjv Dilm|yl~}i~v% Jix
Pb~o `v lj `kwb~}lj} fij}~i b~ `j}i~jl}`bjle ll`~v ljm `v x`miep
miikim }di fye}y~le flw`}le b }di xb~em* ]di f`}p `v levb ~ii~~im
}b lv Jix Pb~o F`}p b~ }di F`}p b Jix Pb~o }b m`v}`jhy`vd } ~bk }di
v}l}i b Jix Pb~o% b xd`fd `} `v l wl~}*
X`}d l wbwyel}`bj b 4%< k`ee`bj m`v}~`ny}im bsi~ l eljm l~il b ayv}
679 v|yl~i k`eiv $807 v|yl~i o`ebki}~iv% Jix Pb~o `v }di kbv}
mijviep wbwyel}im klab~ f`}p `j }di Yj`}im V}l}iv* ]di Jix Pb~o
F`}p Ki}~bwbe`}lj L~il—v wbwyel}`bj `v }di Yj`}im V}l}iv— el~hiv}%iv}`kl}im l} <4%0 k`ee`bj wibwei m`v}~`ny}im bsi~ 3%8>7 v|yl~i
k`eiv $<8%=77 v|yl~i o`ebki}~iv% ljm `v levb wl~} b }di kbv} wb+
wyebyv fbkn`jim v}l}`v}`fle l~il `j }di Yj`}im V}l}iv% fbj}l`j`jh
>>%> k`ee`bj wibwei* Jix Pb~o dlv }di el~hiv} `j}i~ji} w~ivijfi b
ljp ebfl}`bj `j }di xb~em? ~ih`v}i~`jh 8%< n`ee`bj vil~fd ~ivye}v lv b
Mifikni~ >7<<*
C`c}p k`ee`bj }by~`v}v ilfd pil~
Kljp m`v}~`f}v ljm eljmkl~ov `j Jix Pb~o F`}p dlsi nifbkixiee ojbxj }b `}v lww~bt`kl}iep 97 k`ee`bj ljjyle s`v`}b~v* ]`kiv
V|yl~i% `fbj`im lv ‚]di F~bvv~blmv b }di Xb~em―% `v }di n~`hd}ep
`eeyk`jl}im dyn b }di N~blmxlp }dil}~i m`v}~`f}% bji b }di xb~em—v
nyv`iv} wimiv}~`lj `j}i~vif}`bjv% ljm l klab~ fij}~i b }di xb~em—v
ij}i~}l`jkij} `jmyv}~p*
B}di~ klab~ miv}`jl}`bjv `jfeymi }di Ikw`~i V}l}i Ny`em`jh% V}l+
}yi b E`ni~}p% ^bfoiieei~ Fij}i~% eyty~p vdbww`jh lebjh C`}d ljm
Klm`vbj Lsijyiv ljm isij}v% i*h* l} Fij}~le Wl~o*
Kljdl}}lj—v ~ile+iv}l}i kl~oi} `v lkbjh }di kbv} itwijv`si `j
}di xb~em* Kljdl}}lj—v Fd`jl}bxj `jfb~wb~l}iv }di d`hdiv} fbj+fij}~l}`bj b Fd`jivi wibwei `j }di Xiv}i~j Dik`vwdi~i* Yje`oi
kbv} hebnle ~lw`m }~ljv`} vpv}ikv% }di Jix Pb~o F`}p Vynxlp w~b+
s`miv >="8 vi~s`fi*
Vope`ji% Jix Pb~o
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 434/499
=6= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
C`c}d Lsijyi kbv} itwijv`si v}~ii} `j }di xb~em
]di vif}`bj b C`}d Lsijyi }dl} f~bvviv K`m}bxj Kljdl}}lj% iv+
wif`leep }dl} ni}xiij =0}d V}~ii} ljm 37}d V}~ii}% `v e`jim x`}d
w~iv}`h`byv vdbwv ljm `v fbjv`v}ij}ep ~ljoim lkbjh }di kbv} it+
wijv`si vdbww`jh v}~ii}v j }di xb~em*
C`c}d Lsijyi v}b~i n~`jhv Lwwei ==7 k`ee`bj mbeel~
wi~ pil~
Lwwei—v }xb el~hiv} Jix Pb~o F`}p ~i}l`e v}b~iv l~i jbx ojbxj }b ni
vbki b }di }bxj—v el~hiv} ~i}l`e flvd fbxv% x`}d }di 9}d Lsijyi
clhvd`w lebji dls`jh m~lxj j YV-==7 k`ee`bj j bji pil~*
C`c}d Lsijyi% Jix Pb~o
Lwwei C`c}d Lsijyi% Jix Pb~o
^bfoicieei~ Fij}i~ C`c}d Lsijyi% Jix Pb~o
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 435/499
=69ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Bji b }di ~ilvbjv xdp }di Lwwei V}b~i bjC`}d Lsijyi klp ni mb`jh ni}}i~ `v }dl}
eivv wibwei vdbw j }di VbDb l~il* ]di Lww+
ei ~i}l`e v}b~i bj C`}d Lsijyi `v levb bwij
>= dby~v wi~ mlp* Fbjv`mi~`jh Lwwei‐v ~isi+
jyi b~ elv} pil~ ljm }di mbeel~ hy~i il~+
jim b~ }d`v v}b~i% `} fbkiv by} }b ~byhdep <%
= ) b }di }b}le* Jb} nlm b~ bji v}b~i*
]bk Cb~m bwijv Ni~hmb~c Hbbmklj
by}ei}
]di ]itlv+nlvim eyty~p ~i}l`ei~ ]bk Cb~m
bwijim `}v ~v} YV vdbw+`j+vdbw b~ `}vxbkij‐v fbeeif}`bj% l} C`}d Lsijyi‐v Ni~h+
mb~ Hbbmklj $l kikni~ b }di Ji`klj
Kl~fyv H~byw* Ebfl}im bj }di }d`~m cbb~
~`hd} jit} }b }di xiee ~i|yij}im vdbi mi+
wl~}kij}% }di 87 v|yl~i ki}~i vdbw% xd`fd
fl~~`iv m~ivviv% alfoi}v% fbl}v% dljmnlhv%
ljm vdbiv% xlv miv`hjim ab`j}ep np ]bk
Cb~m ljm Jix Pb~o+nlvim V}ym`b Vbiem*
V}icljb Hlnnljl ljm Mbkij`fb Mbefi
Mi~ jiyi Elmij sbj Mbefi # Hlnnljl x`~m Eytyv wy~ vi`j% i`j v}l~+
oi~ Obj}~lv} qy~ Klvvijxl~i `k J`im~`hw~i`vvihkij}* M`i Miv`+
hji~ Mbkij`fb Mbefi yjm V}iljb Hlnnljl qídeij i`j`hi W~bk`v
qy `d~ij Oyjmij% ml~yj}i~ Klmbjjl% Ope`i K`jbhyi yjm Ljhie`jl
Abe`i*
Aicc Vy}}bj qlde}i Ivflml >9 K`ee`bjij YV+Mbeel~ cõ~ m`i
Lychlni miv Elmijebolev
Oy~q nisb~ Ivflml >774 `j @jvbesijq h`jh% qlde}i mi~ Si~k`i}i~ AiVy}}bj Ivflml ni~i`}v m`i ni}~ífd}e`fdi Vykki sbj <7 K`ee`bjij
YV+Mbeel~* Lyvvi~mik xy~mi si~i`jnl~}% mlvv Ivflml lk ]lh miv
Lyvqyhv qyví}qe`fdi <9 K`ee`bjij YV+Mbeel~ sbj Ai Vy}}bj i~+
dle}ij vbee}i* Hijlyvb xl~ Ai Vy}}bj qxi` Ald~i sb~di~ k`} mik
Ivflml+Fdi N~yjb Víeqi~ si~ld~ij% mi~ sb~di~ FIB sbj Dyhb
Nbvv hixivij xl~* Mlklev h`jh iv yk mij Elmij% mi~ `jqx`vfdij
sbj L~klj` ljhik`i}i} `v}*
Si~k`i}i~ Fbfl+Fbel si~eljh} >7 K`ee`bjij YV+Mbeel~
K`i}i
M`i Si~olyvcífdi jinij N~ihyi yjm Bkihl lj mi~ Ifoi mi~ 99}d
V}~ii} hihijõni~ mi~ Nby}`|yi sbj Mi Nii~v `k Hiníymi miv V}*^ih`v Db}iev v}id} eii~% vi`} M`vjip >7<7 lyvhiqbhij `v}* Fbfl+Fb+
el% mi~ I`hij}õki~ miv Hiníymiv% qóhi~} k`} mi~ Si~k`i}yjh* S`ie+
ei`fd} vbee mb~} i`j Vdbw k`} Fboi+Ki~fdljm`v`jh+W~bmyo}ij ij}+
v}idij% yjm ml m`i @kkbn`e`i mik Yj}i~jidkij vi`} <046 hidó~}%
v}id} Fbfl Fbel lyfd j`fd} yj}i~ M~yfo m`i Elmijcífdi vbb~} qy
si~k`i}ij* Lev K`i}i xõ~mij >7 K`ee`bjij YV+Mbeel~ `k Ald~ õ~ m`i
837 \ylm~l}ki}i~ miv Ifoebolev `k I~mhivfdbvv si~eljh}* Mlqy
oíkij mljj jbfd > 877 \ylm~l}ki}i~ ly m~i` I}lhij*
Ely} Abi V`}} x`~m ]lolvd`klpl m`i Vxl}fd+K`i}i `k
Ni~hmb~c Hbbmklj C`c}d Lsijyi% Jix Pb~o
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 436/499
=63 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Fbfl Fbel Ny`em`jh C`c}d Lsijyi% Jix Pb~o
K`fdle Ob~v }loiv bsi~ Oijji}d Fbei v}b~i l} ^bfoicieei~
Fij}i~
K`fdlie Ob~v dlv jleep vjlhhim l w~`ki C`}d Lsijyi ebfl}`bj l}
^bfoiieei~ Fij}i~* ]di lvd`bj ~i}l`ei~ dlv v`hjim l <7+pil~ eilvi
b~ }di ayv}+vdy}}i~im Oijji}d Fbei v}b~i `j ^bfoiieei~ Fij}i~—v
3<7 C`}d Lsi*% xd`fd levb lmab`jv }di Fdljjie Hl~mijv np =0}d
V}~ii}* ]di vdbw dlv =>7 v|yl~i ki}~iv bj }di h~byjm ljm l n`}
eivv }dlj >47 v|yl~i ki}~iv yjmi~h~byjm b~ bfiv ljm v}b~lhi*
Mbefi # Hlnnljl eljmv C`c}d Lsijyi v}b~i
Bwwbv`}i b Dij~` Nijmie% helk lvd`bj wbxi~dbyvi Mbefi # Hln+
nljl v klo`jh }v ~v} b~lp j}b }di dil~} b }bjp C`}d Lsijyi* ]di
@}le`lj lvd`bj dbyvi eilvim l klvv`si <%877 v|yl~i ki}~i v}b~i l}
8<8 C`}d Lsi*% }lo`jh bsi~ }di vwlfi ~bk Ivflml% xd`fd x`ee kbsi
x`}d`j }di vlki ny`em`jh j}b vkleei~ m`hv lebjh 99}d V}~ii}*
]di v}b~iv l~i l wb~}`bj b l ~i}l`e fbjmbk`j`yk bxjim np mile
kliv}~b Ai Vy}}bj ljm ~ile+iv}l}i `jsiv}kij} }~yv} VE H~iij ^i+
le}p Fb~w* Vy}}bj% xdb b~fdiv}~l}im nb}d milev% w~is`byvep kbsim
by} Dyhb Nbvv ljm `jv}leeim L~klj`"LT `j }di jb~}d wb~}`bj b }di
vwlfi*
]di <9+pil~ Mbefi # Hlnnljl eilvi fbyem ni sleyim l} ayv} yjmi~
YV- 677 k`ee`bj% vby~fiv vl`m* Xd`ei Mbefi # Hlnnljl dlv l v}b~i
bj Klm`vbj ljm `}v ebxi~ w~`fim M#H e`ji bj Ellpi}}i V}*% }di mi+
v`hj`jh myb dlv jisi~ f~lfoim }di oip eyty~p vdbww`jh v}~i}fd b
C`}d Lsijyi }dl} ~yjv ~bk 98}d V}* }b ^bfoiieei~ Fij}i~*
^l}di~ }dlj ab`j`jh }di klvv ~i}l`ei~ w~`f`jh% }di jix Mbefi #
Hlnnljl v}b~i x`ee ni wy~i eyty~p* Miv`hji~v Mbkij`fb Mbefi ljm
V}iljb Hlnnljl dlsi l}}~lf}im l beebx`jh lkbjh fiein~`}`iv% `j+
feym`jh Klmbjjl% Ope`i K`jbhyi% ljm Ljhie`jl Abe`i*
Aicc Vy}}bj wl`m Ivflml >9 k`ee`bj }b slfl}i }di v}b~i
Vdb~}ep nib~i }di `jvbesijfp b Ivflml `j >774% }di eljmeb~m AiVy}}bj le~ilmp wl`m oip kbjip b YV-<7 k`ee`bj }b Ivflml* Cy~+
}di~kb~i% `} xlv lh~iim }dl} }di eljmeb~m dlv }b wlp YV- <9 k`ee`bj
l} }di mlp xdij Ivflml kbsiv by}* @} xlv itlf}ep }di vlki mile
Ai Vy}}bj m`m }xb pil~v il~e`i~ x`}d N~yjb Víeqi~% FIB b Ivflml%
xdb xlv b~ki~ep FIB b Dyhb Nbvv% x`}d }di v}b~i jbx bffyw`im
np L~klj`*
Eljmeb~m Fbfl+Fbel lvov cb~ >7 k`ee`bj mbeel~ `j ~ij}
]di vwlfi jit} }b N~ihyi} ljm Bkihl l} }di fb~ji~ b 99}d V}~ii}
bwwbv`}i }di Mi Nii~v nby}`|yi `j }di V}* ^ih`v Db}ie ny`em`jh dlv
niij ikw}p v`jfi M`vjip kbsim by} `j >7<7* Fbfl+Fbel% }di ny`e+
m`jh bxji~% dlv niij ~ieyf}lj} }b eilvi }di vwlfi% xd`fd `} dlvniij dbem`jh b~ l wbvv`nei Fboi v}b~i viee`jh fbkwljp ki~fdlj+
m`vi* Lv }di fbkwljp dlv bxjim }di w~bwi~}p v`jfi <046% `} dlv jb
jljf`le w~ivvy~i }b eilvi }di vwlfi yw* ]di lvo`jh ~ij} v YV->7
k`ee`bj wi~ pil~ b~ 837 v|yl~i ki}~iv bj }di h~byjm+cbb~ fb~ji~%
weyv > 877 v|yl~i ki}~iv bj }d~ii eisiev*
Abi V`}} w~im`f}v ]lolvd`klpl x`ee }bw Vxl}fd ~ij} l}
Oyvdji~‐v 333 C`c}d Lsijyi
L jix }ijlj} b~ }di d`hd+w~bei ]lolvd`klpl ny`em`jh l} C`}d
Lsijyi x`ee e`oiep wlp l h~byjm+cbb~ ~ij} d`hdi~ }dlj }di YV- >%777
wi~ v|yl~i bb} }dl} Vxl}fd ~ifij}ep v`hjim b~ `j l vwlfi jil~np%
Wimiv}~`lj c~i|yijfp bc Kljdl}}ij% Jix Pb~o $wi~ mlp j <%777)>7 67 =7 97 37 87 47/
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 437/499
=68ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
w~bwi~}p bxji~ Abviwd V`}}% fdl`~klj ljm FIB b ]db~ I|y`}`iv%
vl`m j lj `j}i~s`ix x`}d @jv`hd}v ~bk ]di ile Mile*
Vx`vv+nlvim Vxl}fd joim l <9+pil~ mile }dl} v}l~}v l} lnby} YV-
>%777 wi~ v|yl~i bb} j }di ~i}l`e fbjmb l} 333 C`}d Lsijyi bxjim
np Fl~epei H~byw% Oyvdji~ Fbkwlj`iv ljm F~bxj Lf|y`v`}`bjv* V`}}
vl`m }di~i xlv ―jb |yiv}`bj‛ di xbyem hi} ~ij}v `j }di ~ljhi b YV
-> 977 wi~ v|yl~i bb}* Di lmmim }di~i xi~i v`t }ijlj}v ebbo`jh
vi~`byvep l} }di vwlfi `j }di >7+v}b~ip ny`em`jh*
Yj`|eb—v C`c}d Lsijyi v}b~i dlv w~`f`iv} eilvi isi~
Jix Pb~o‐v C`}d Lsijyi `v fel`k`jh l f`}p ~i}l`e ~ifb~m1 Alwljivi
feb}d`i~ Yj`|eb lh~iim }b wlp YV- 677 k`ee`bj bsi~ <9 pil~v }b n~`jh
`}v lb~mlnei lvd`bjv }b }di xb~em‐v kbv} itwijv`si vdbww`jh
l~il* ]di vwlfi e`iv l} 333 C`}d Lsi* jil~ 96~m V}~ii}*
Yj`|eb C`c}d Lsijyi% Jix Pb~o
Yj`|eb C`c}d Lsijyi% Jix Pb~o
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 438/499
=64 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di fbkwljp x`ee vwijm lnby} YV- >7 k`ee`bj l pil~ }b eilvi }di
4 677 v|yl~i ki}~i $lnby} 40%777 v|yl~i bb} vwlfi l} 333 C`}d%
lffb~m`jh }b Fyvdklj‐v Kijmievbj ljm Dl`k Fdi~l% w~`jf`wle b
F~bxj Lf|y`v`}`bjv* Kijmievbj ~iw~ivij}im }di eljmeb~mv `j }di
Yj`|eb }~ljvlf}`bj*
]di mile x`ee ni }di d`hdiv} lhh~ihl}i lkbyj} wl`m }b eilvi ~i}l`e
vwlfi `j Jix Pb~o F`}p% nil}`jh Hyff` H~byw JS‐v YV- <3%9 k`ee`bj
`j ljjyle ~ij} b~ lnby} =9%777 v|yl~i ii} l} ]~ykw ]bxi~ }d~iinebfov jb~}d*
]di eljmeb~mv l} 333 C`}d Lsi* wl`m N~bbov N~b}di~v @jf* YV- =8
k`ee`bj j >774 }b slfl}i }di vwlfi i`hd} pil~v nib~i }v eilvi ~lj
by}*
Ql~l—v wl~ij} `jsiv}v YV- =77 k`ee`bj `j C`c}d Lsijyi
v}b~i
Vwlj`vd ~i}l`ei~ @jm`}it VL vl`m `} nbyhd} }di b~ki~ JNL V}b~i l}
333 C`}d Lsi* j Kljdl}}lj b~ YV- 6>= k`ee`bj j l ~ifb~m mile b~
l YV ~i}l`e w~bwi~}p*
]di fbkwljp x`ee kloi }di 6%377 v|yl~i ki}~i v}b~i~bj} ni}+
xiij Xiv} 9>jm ljm 96~m V}~ii}v `j}b l clhvd`w v}b~i b~ `}v Ql~l
feb}d`jh fdl`j% L~}i`tb% Vwl`j+nlvim @jm`}it vl`m }bmlp `j l v}l}i+
kij} wbv}im bj `}v xinv`}i* ]di v`}i xlv }di dbki b l Jl}`bjle
Nlvoi}nlee Lvvbf`l}`bj vdbw }dl} vbem }ilk ai~vipv ljm b}di~ ki+
kb~ln`e`l*
]di }~ljvlf}`bj sleyiv }di vwlfi l} lnby} YV- 4%677 l v|yl~i bb}
$YV- 40 677 l v|yl~i ki}~i* ]dl} itfiimv }di YV- 4%777 l v|yl~i
bb} wl`m `j >774 b~ l 3%777 v|yl~i bb} ~i}l`e by}ei} l} 8<6 Klm`+
vbj Lsi*% lffb~m`jh }b ile Flw`}le Ljlep}`fv @jf*% l Jix Pb~o+nlvim
fbkwljp }dl} ~ivil~fdiv fbkki~f`le w~bwi~}p vleiv xb~emx`mi*
]di <%4 n`ee`bj mbeel~ vleiv ~ifb~m bj C`c}d Lsijyi
]di =<+v}b~ip }bxi~ }dl} dbyviv }di v}b~i% fbkwei}im `j <098 ljm
b~`h`jleep ojbxj lv }di ]`vdklj Ny`em`jh% dlv niij }di v`}i b }xb
b}di~ w~`fi ~ifb~mv v`jfi >778* Oyvdji~ Fbv* wl`m YV- <%4 n`ee`bj b~
}di ny`em`jh }dl} pil~% }dij l ~ifb~m b~ l v`jhei YV w~bwi~}p* Elv}
pil~% }di wl~ij} b Alwljivi feb}d`i~ Yj`|eb ~ij}im ~i}l`e vwlfi l}
}di ny`em`jh b~ <9 pil~v b~ YV- 677 k`ee`bj% }di kbv} itwijv`si
eilvi b~ l Jix Pb~o v}b~i*
Fl~epei ljm F~bxj Lf|y`v`}`bjv wl`m 9>9 k`ee`bj cb~ l
v}loi `j ~i}l`e wb~}`bj
Fl~epei H~byw% }di xb~em‐v vifbjm+el~hiv} w~`sl}i+i|y`}p ~k% ljmF~bxj Lf|y`v`}`bjv wl`m YV- 9>9 k`ee`bj b~ l v}loi `j }di ~i}l`e
wb~}`bj b 333 C`}d Lsi* `j >774% lv ~ile+iv}l}i sleyiv xi~i ve`m`jh
my~`jh }di f~im`} f~`v`v* ]dl} mile diewim Oyvdji~ fbsi~ vbki b
}di min} `jfy~~im `j `}v >778 wy~fdlvi*
Oyvdji~‐v vlei b }di `j}i~iv} sleyim }di ~i}l`e vwlfi l} YV- 3%<48
l v|yl~i bb} $YV- 33%777 l v|yl~i ki}~i* Oyvdji~ oiw} l 9< )
v}loi `j }di ~i}l`e vihkij} l}i~ }di }~ljvlf}`bj x`}d Fl~epei ljm
F~bxj% ljm ~i}l`jv 9< ) b }di ~ikl`j`jh ~i}l`e l}i~ @jm`}it‐v
wy~fdlvi% vl`m l wi~vbj lk`e`l~ x`}d }di v}~yf}y~i xdb mife`jim
}b ni `mij}`im niflyvi }di bxji~vd`w n~ilombxj `v w~`sl}i*
Ql~l fbjv}~yf}`bj v`}i C`c}d Lsijyi% Jix Pb~o
333 C`c}d Lsijyi% Jix Pb~o
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 439/499
=60ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Slfdi~bj Fbjv}lj}`j Klm`vbj Lsijyi% Jix Pb~o
^i}l`ei~ ]im Nloi~ v}~`oiv mile cb~ lhvd`w l} 909 C`c}d
Lsijyi
]di N~`}`vd feb}d`jh ~i}l`e fbkwljp% ]im Nloi~% `v bwij`jh l jix
clhvd`w v}b~i }d`v vykki~ l} 909 C`}d Lsijyi* ]di vdbw dlv <
<<9 v|yl~i ki}~iv b ~i}l`e vwlfi% fbsi~`jh }d~ii cbb~v b }di ny`e+
m`jh*
]di ~i}l`ei~ x`ee ~iwelfi Vw~`j}% }di w~is`byv }ijlj}% xd`fd bffyw`+
im }di h~byjm cbb~* ]di n~ljm bwi~l}iv }xb b}di~ ebfl}`bjv `j JixPb~o F`}p l} <78 H~ljm V}~ii} `j VbDb ljm 6>+6= E`}}ei Xiv} <>}d
V}* `j }di Kil}wlfo`jh M`v}~`f}* ]di eilvi }b ]im Nloi~ it}ijmv }di
eyty~p wb~}`bj b }di lsijyi ljm fbkwei}iv }di nebfo ~bk =0}d }b
=4}d V}~ii}v% xd`fd `v }di dbki b n~ljmv `jfeym`jh K`fdlie Ob~v%
Elfbv}i% Viwdb~l ljm Lemb*
Kl~`kioob lh vd`w bj C`c}d Lsijyi
]di C`jj`vd n~ljm Kl~`kioob% ojbxj b~ n~`hd}ep+fbeby~im w~`j}im
ln~`fv ljm v`kwei v}peiv yvim nb}d `j xbkij—v hl~kij}v ljm `j
dbki y~j`vd`jhv% dlv bwijim l clhvd`w v}b~i bj Jix Pb~o—v C`}d
Lsijyi bj 9 Bf}bni~ >7<* ]di v}b~i `v vwif`fleep l} >77 C`}d Lsi+
jyi% >6~m V}~ii} x`}d 637 v|yl~i ki}~iv b ~i}l`e vwlfi*
Klm`vbj Lsijyi `v l jb~}d+vby}d lsijyi `j }di nb~byhd
bc Kljdl}}lj
Klm`vbj Lsijyi `v l jb~}d+vby}d lsijyi j }di nb~byhd b Kljdl}+
}lj j Jix Pb~o F`}p% }dl} fl~~`iv jb~}dnbyjm bji+xlp }~lf* @} ~yjv
~bk Klm`vbj V|yl~i $l} >6~m V}~ii} }b }di Klm`vbj Lsijyi N~`mhi
l} <64}d V}~ii}*
Di~käv Kij% Dyneb} # Clni~hà Klm`vbj Lsijyi% Jix Pb~o
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 440/499
==7 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
V}~ii}welj Klm`vbj Lsijyi% Jix Pb~o
Ni}xiij 98}d V}~ii} ljm 43}d V}~ii}% Klm`vbj Lsijyi `v `mij}`im
lv ‚}di lvd`bjlnei ~blm―* Kbv} b }di si~p xiee ojbxj lvd`bj miv`+
hji~v% aixieei~v ljm ywwi~ felvv dl`~ vlebjv l~i ebfl}im j }d`v l~il*
Vbki b }di xb~em—v kbv} ywvflei nby}`|yiv l~i levb ebfl}im bj Kl+
m`vbj Lsijyi `jfeym`jh Lvw~ip% Nlffl~l}% Nleep% Fdljie% Fles`j Oei`j%
Fd~`v}`lj Ebynby}`j% Mbefi # Hlnnljl% A`kkp Fdbb% ^lewd Ely~ij%
Di~käv% MOJP% ljm kljp kb~i* Klm`vbj Lsijyi `v levb l klab~ l~}
hleei~p fij}~i*
N~bbov N~b}di~v% }di bemiv} ~i}l`e feb}d`i~ `j Lki~`fl% `v dilm|yl~+
}i~im ljm dlv `}v ljfdb~ l} Klm`vbj ljm ==}d V}~ii}* ]di N~lq`e`+
lj eyty~p n~ljm% S`f}b~ Dyhb% dlv l clhvd`w v}b~i bj 9>7 Klm`vbj
Lsijyi* Nl~jipv Jix Pb~o levb dlv }di`~ clhvd`w v}b~i bj Klm`vbj
Lsijyi l} 37}d V}~ii}* Kb~i jix eyty~p ~i}l`e v}b~iv }dlj isi~ nib+
~i bwijim j >7<<*
Eb~b W`ljl bwijv bj Klm`vbj Lsijyi
@j Jbsikni~% }di flvdki~i ~i}l`e fdl`j Eb~b W`ljl bwijim `}v el~+
hiv} clhvd`w v}b~i bj ywwi~ Klm`vbj Lsijyi `j l < 677 v|yl~i
ki}~i vwlfi* ]d`v `v }di fbkwljp‐v <8}d v}b~i `j }di YV*
^bni~}b Flslee` bwijv Jix Pb~o v}b~i
@j Bf}bni~% }di @}le`lj eyty~p ~i}l`ei~ ^bni~}b Flslee` bwijim l 6>9
v|yl~i ki}~i v}b~i bj Klm`vbj Lsijyi l} 36~m V}~ii}*
Dyneb} bwijv bj Klm`vbj Lsijyi `j Jix Pb~o
Dyneb} bwijim l} Klm`vbj Lsijyi `j Cin~yl~p bj jil~ep 677
v|yl~i ki}~iv ‖ `jfeym`jh l kiqqlj`ji b~ l kb~i fbjmij}`le vl+
ebj ebyjhi ‖ fbkwei}iep mim`fl}im }b }di xb~em b }di Vx`vv xl}fd
n~ljm*
]im Nloi~ 9}d Lsijyi% Jix Pb~o
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 441/499
==<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di nby}`|yi ijabpv lj ye}~l+w~iv}`h`byv lmm~ivv% v`jfi }di w~i+
k`viv bj 3>jm l~i wl~} b l d`v}b~`f Klm`vbj dbyvi ml}`jh ~bk
}di <0}d fij}y~p xd`fd `v v`}yl}im `j l nebfo ijfbkwlvv`jh }di
h~ljmiv} eyty~p dbyviv*
Clni~hà n~`jhv `}v niaixieeim ihhv }b Klm`vbj Lsijyi
D`hd+ijm aixieei~p kloi~ Clni~hà x`ee bwij l v}b~i `j Kljdl}+
}lj b~ }di ~v} }`ki bj Klm`vbj Lsijyi j }di vw~`jh b >7<>* ]di
v}b~i x`ee ni vi} lkbjh i|yleep lkbyv ji`hdnby~v% x`}d aixieei~pdbyviv vyfd lv H~l% Mls`m Py~klj% Aym`}d ^`wol% Fdbwl~m% ljm
Dyneb} jil~np% lv xiee lv lvd`bj dbyviv vyfd lv Di~käv% Di~käv
Kij ljm ^bni~}b Flslee`* ]di jixv beebxv }di bwij`jh b l Clni~+
hà vdbw `j Ebjmbj% }di ~v} b~ lekbv} l fij}y~p*
Slfdi~bj Fbjv}lj}`j—v ~v} Lki~`flj vdbw
@j Viw}ikni~ >7<<% Slfdi~bj Fbjv}lj}`j bwijim `}v ~v} YV vdbw
l} Klm`vbj Lsijyi* ]d`v jix nby}`|yi `v }di n~ljm—v >4}d vdbw lv
Slfdi~bj Fbjv}lj}`j fy~~ij}ep dlv nby}`|yi v}b~iv `j f`}`iv vyfd
lv Hijisl% Kbvfbx% Vdljhdl`% ljm Mynl`*
Yw}bxj Vx`}fdi~bbv1 Ivflml% Sleij}`jb% Mbefi ljm
Hlnnljl
Mbefi ljm Hlnnljl x`ee kbsi }b }di b~ki~ v}b~i b Ivflml l} C`}d
Lsijyi `j }di vw~`jh b >7<>* Ivflml dlv kbsim `j}b Sleij}`jb—v
vwlfi l} Klm`vbj Lsijyi* ]di kbsi `v bjep }ikwb~l~p }dbyhd% ljm
}dip x`ee ni bwij`jh yw l} }di`~ wi~kljij} ebfl}`bj bj Ilv} 99}d
V}~ii} bjfi }di v}b~i `v ~ilmp*
Sleij}`jb kbsim }b }di ^ihijfp Db}ie bj Wl~o Lsijyi ljm x`ee
kbsi nlfo }b Klm`vbj Lsijyi jil~ }di`~ bem v}b~i `j Mifikni~*
Dbyvi bc Nyffieel}` }b bwij bj Klm`vbj Lsijyi
L}i~ kb~i }dlj =7 pil~v `j Jix Pb~o l} =3 Ilv} 98}d V}~ii}% @}l+
e`lj aixieei~p miv`hji~ Nyffieel}` ~iebfl}im }b l jix ebfl}`bj l}4<7 Klm`vbj Lsijyi% xd`fd xlv b~ki~ep ~ij}im np Nbjwb`j}* ]di
eljmeb~m `v F@K H~byw* ]di }~ljvlf}`bj xlv klmi np W~ymij}`le
Mbyhelv Iee`klj—v ^i}l`e H~byw"Fyvdklj # Xloiiem*
Nb}}ihl Siji}l‐v vifbjm V}b~i `j JPF
Nb}}ihl Siji}l dlv ljjbyjfim }di bwij`jh b l jix v}b~i l} Kl+
m`vbj Lsijyi `j Kljdl}}lj* ]di v}b~i% Nb}}ihl Siji}l‐v vifbjm `j
Jix Pb~o F`}p% ~iw~ivij}v }di jit} v}iw `j }di n~ljm‐v ~i}l`e h~bx}d
ljm il}y~iv lj ij}`~iep jix lww~blfd }b }di vdbww`jh itwi~`ijfi
`j lj ieihlj} nby}`|yi bj <49 v|yl~i ki}~iv b ~i}l`e vwlfi*
C~ijfd clvd`bj dbyvi Fàe`ji jix bj Klm`vbj
Mifikni~ >7<< vlx }di bwij`jh b }di jix Fàe`ji clhvd`w v}b~i
l} 487 Klm`vbj Lsijyi* ]di =>7 v|yl~i ki}~i vwlfi% xd`fd w~is`+
byvep dbyvim l }ikwb~l~p M`b~ v}b~i ljm% nib~i }dl}% H`lj~ljfb
Ci~~à—v nby}`|yi% dlv niij fbkwei}iep ~imiv`hjim np Wi}i~ Kl~`jb
}b ~icif} l jix v}b~i fbjfiw} `jvw`~im np jix f~il}`si m`~if}b~
Wdbini Wd`eb*
@}le`lj eyty~p o`mvxil~ elnie @e Hycb eljmv bj klm`vbj
@e Hyb% lj @}le`lj eyty~p elnie b~ fd`em~ij% bwijim `}v jix Klm`+
vbj Lsijyi nby}`|yi* ]di v}b~i }loiv yw =9 v|yl~i ki}~iv bj }xb
eisiev* E`oi `}v ji`hdnby~ }b }di vby}d% Hyff` O`mv% `} dlv niij }b
ebbo f~`vw ljm ieihlj} ny} v}`ee fd`em+~`ijmep% x`}d neilfdim blo
Cbhle Nby}`|yi Klm`vbj Lsijyi% Jix Pb~o
Nb}}ihl Siji}l Klm`vbj Lsijyi% Jix Pb~o
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 442/499
==> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
cbb~v ljm helvv xleev* @e Hyb dlv niij fl~~`im np YV v}b~iv e`oi
Nl~jipv ljm Vlov b~ pil~v% ny} }dip—~i dbw`jh }b bwij kb~i clh+
vd`wv vbbj*
Wi~~`j Wl~`v <406 }b bwij v}b~i l} 048 Klm`vbj Lsijyi
Eyty~p dljmnlh wy~sipb~ Wi~~`j Wl~`v <406 `v klo`jh `}v Jix Pb~o
miny}* ]di fbkwljp% xd`fd `v nlvim `j Wl~`v ljm dlv `}v YV clh+
vd`w ebfl}`bj `j Nisi~ep D`eev% Fle`b~j`l% v`hjim l si+pil~ eilvib~ lww~bt* 97 v|yl~i ki}~iv l} Klm`vbj Lsi*
]di lvo`jh ~ij} b~ }di vwlfi bj }di w~`ki nebfo bffyw`im np }di
Fl~epei Db}ie% ni}xiij Ilv} 83}d ljm Ilv} 88}d v}~ii}v% xlv YV-
]b~p Ny~fd nby}`|yi% Jix Pb~o
<<%897 l v|yl~i ki}~i* ]di jix v}b~i x`ee ni
lffivv`nei nb}d ~bk }di v}~ii} ljm ~bk
x`}d`j }di db}ie* ]di <<4+pil~+bem ~i}l`ei~
weljv }b bwij b~ nyv`jivv j }di ~v} |yl~}i~
b >7<>* @} ~iwelfiv aixieei~ Im`}d Xini~*
Miv`hji~ e`jhi~`i nby}`|yi Aby~jieei
bwijv jix v}b~i `j JPF
Eyty~p e`jhi~`i vieei~ Aby~jieei% xd`fd fl}i~v}b }di kbmi~j xbklj% n~byhd} `}v itwi~}`vi
ljm x`mi vieif}`bj b e`jhi~`i }b Jix Pb~o‐v
lcyij} Ywwi~ Ilv} V`mi xdij `} bwijim `}v
by~}d v}b~i l} }di ijm b Jbsikni~ >7<<*
Ebfl}im l} <>33 ]d`~m Lsijyi% }di <<> v|yl~i ki}~i v}b~i `v }di
}d`~m Aby~jieei by}ei} `j Jix Pb~o F`}p ljm xlv b~ki~ep ~ij}im np
Si~`qbj*
Lvfb} Fdljh bwijv Jix Pb~o V}b~i
L}i~ >7 pil~v bj 98}d V}~ii}% }di Dbjh+Objh+nlvim }l`eb~ Lvfb}
Fdljh lf|y`~im l =39 v|yl~i ki}~i ~i}l`e fbjmbk`j`yk vwlfi bj
Fij}~le Wl~o Vby}d }b f~il}i l jix clhvd`w v}b~i `j Jix Pb~o F`}p*Ojbxj b~ `kwifflnei fyv}bk vd`~} }l`eb~`jh% vy`}v ljm lffivvb+
~`iv% Lvfb} Fdljh v}~`siv }b `knyi `}v ~i}l`e l~fd`}if}y~i x`}d }dbvi
vlki |yle`}`iv*
Lwwei H~ljm Fij}~le ]i~k`jle Kljdl}}lj% Jix Pb~o
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 443/499
==6ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
@e Hycb Klm`vbj Lsijyi% Jix Pb~o
Lwwei‐v el~hiv} v}b~i l} h~ljm fij}~le `v bwij
]di jix Lwwei v}b~i `v >%<77 v|yl~i ki}i~v el~hi ljm ebfl}im `j
H~ljm Fij}~le V}l}`bj* ]di eilvi xlv }loij bsi~ b~ l oipkbjip
b YV- 9 k`ee`bj ~bk }di b~ki~ }ijlj} Fdl~e`i Wleki~‐v Ki}~lqy~
^iv}ly~lj}* Lv }di H~ljm Fij}~le V}l}`bj `v l v}l}i eljmkl~o hb+
si~jkij} lww~bsle xlv jiimim b~ }di ~ijbsl}`bjv xd`fd fbv} YV-
>%9 k`ee`bj* ]di eilvi `v lww~bt`kl}iep YV- < k`ee`bj wi~ kbj}d*
]di iv}`kl}im jykni~ b wi~vbjv wlvv`jh }d~byhd H~ljm Fij}~le
V}l}`bj `v 897%777 $`} `v nie`isim% }dl} dle b `} l~i }by~`v}v* ]div}b~i `v Lwwei‐v }d `j Kljdl}}lj% lmm`jh }b `}v kb~i }dlj 697 ~i+
}l`e ebfl}`bjv j << fbyj}~`iv*
Kljhb bwij bj 6=}d V}~ii}
Vwlj`vd ~i}l`ei~ Kljhb dlv |y`i}ep vb}+bwijim bj 6=}d V}~ii} `j
Bf}bni~ >7<<% lmm`jh kb~i Iy~bwilj lv} lvd`bj }b l nebfo }dl}
le~ilmp dlv D#K ljm Ql~l* E`oi `}v VbDb v`v}i~ $ljm e`oi b}di~
Kljhbv xb~emx`mi% }di jix vwlfi `v miv`hjim lffb~m`jh }b }di
Alwljivi w~`jf`wei b Xln`+vln`% xd`fd ikwdlv`viv lyv}i~`}p
ljm jl}y~le `kwi~if}`bj* ]dl} klp vbyjm d`hdn~bx b~ l Di~lem
V|yl~i v}b~i% ny} `j w~lf}`fi% `} }~ljvel}iv }b l v`kwei% vwl~i% ljm
~yv}`f ijs`~bjkij} v}bfoim x`}d d`hdep lb~mlnei feb}div*
Fd~`v}`lj Ebynby}`j }b bwij kij—v v}b~i `j Jix Pb~o F`}p
Clkbyv vdbi miv`hji~ Fd~`v}`lj Ebynby}`j dlv mif`mim }b lmm l
kij—v v}b~i }b d`v Kil}wlfo`jh bi~`jhv% ljm `j }di vw~`jh b >7<>%
di x`ee bwij bji l~byjm }di fb~ji~ ~bk d`v xbkij—v v}b~i ebfl}im
l} 90 Db~l}`b V}~ii}* ]di jix vdbw bj Xlvd`jh}bj V}~ii} ni}xiij
Db~l}`b ljm Hljvisbb~} x`ee ni d`v vifbjm kij—v v}b~i `j }di xb~em%
lv di ~ifij}ep bwijim bji yw `j Wl~`v*
J`fdbelv O`~oxbbm x`ee vywwep KiWl x`}d isij
kb~i d`hd diiev
Ayv} xdl} Kil}wlfo`jh jiimv1 kb~i d`hd diiev, Jit} yw }b }lfoei
}di ji`hdnby~dbbm v l J`fdbelv O`~oxbbm nby}`|yi l} Xlvd`jh}bjV}~ii}% xd`fd x`ee bwij `j il~ep >7<>*
L}i~ visij pil~v b klo`jh vdbiv jb} vb fbjmyf`si }b fbnneiv}b+
ji% O`~oxbbm dlv mif`mim }b bwij `}v ~v} YV v}b~i $}di b}di~ `v `j
Ebjmbj% ljm ee lee <=7 v|yl~i ki}~iv b `} x`}d vdbiv }dl} ebbo
e`oi }d`v*
Alp Hbmc~ip bwij`jh ~v} ~i}l`e v}b~i `j Kil}wlfo`jh
M`v}~`f}
Il~ep vw~`jh >7<> x`ee kl~o }di bwij`jh b }di ~v}+isi~ Alp Hbm+
~ip v}b~i `j Jix Pb~o l} 477 nebfo b Xlvd`jh}bj V}~ii} x`}d <7=
v|yl~i ki}~iv b ~i}l`e vwlfi* V`}yl}im l} }di nlvi b }di 09 Db+~l}`b eyty~p ~ij}le lwl~}kij}v% }di nby}`|yi x`ee ab`j lvd`bj ~i}l`+
ei~v @j}i~k`t ljm Slj`}l ^bvl bj Xlvd`jh}bj V}~ii}*
Neiifoi~ V}~ii} fbjjif}v Ln`jhmbj V|yl~i ljm }di Ilv}
S`eelhi
Neiifoi~ V}~ii} `v l v}~ii} `j Jix Pb~o F`}p—v Kljdl}}lj nb~byhd*
@} `v wi~dlwv kbv} lkbyv }bmlp lv l H~iijx`fd S`eelhi j`hd}feyn
m`v}~`f}* ]di v}~ii} `v l vw`ji }dl} fbjjif}v l ji`hdnby~dbbm }bmlp
wbwyel~ b~ kyv`f sijyiv ljm fbkimp% ny} xd`fd xlv bjfi l klab~
fij}~i b~ Lki~`flj nbdik`l*
]di V}ljml~m Db}ie Kil}wlfo`jh M`v}~`f}% Jix Pb~o
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 444/499
=== ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Neiifoi~ V}~ii} fbjjif}v Ln`jhmbj V|yl~i% }di `j}i~vif}`bj b
I`hd}d Lsijyi ljm Dymvbj V}~ii} `j }di Xiv} S`eelhi% }b }di Nbxi+
~p `j }di Ilv} S`eelhi*
Ailj+K`fdie Flqlnl}—v Neiifoi~ v}b~i jleep bwijim
@} dlv niij l xd`ei v`jfi }di jixv ~iwb~}im }dl} Ailj+K`fdie Flq+
lnl} xbyem ni bwij`jh l v}b~i bj Neiifoi~ V}~ii}* Ailj+K`fdie
Flqlnl}—v bwij`jh b }di ~v} isi~ v}b~i `j Jix Pb~o xlv `j Bf}b+
ni~ >7<< l} 697 Neiifoi~ V}~ii} `j Jix Pb~o x`}d ~i}l`e vwlfi fb+si~`jh <38 v|yl~i ki}~iv* Flqlnl} d`kvie `v si~p itf`}im1 ‚@ yvim
}b e`si `j }di Xiv} S`eelhi ayv} }xb nebfov lxlp% ljm `}—v bji b }di
niv} v}~ii}v b~ lvd`bj ~i}l`e* @ }d`jo `}—v wi~if} b~ yv* Wibwei ebsi
}b xleo l~byjm di~i% ljm }di bb} }~lf `v si~p hbbm ‖ pby flj—}
k`vv }di v}b~i*― ]di b~ki~ }ijlj} xlv Wy~i # Ml~o $h~bfi~p*
A`kkp Fdbb itwljmv ~i}l`e w~ivijfi
Ebfl}im bj Neiifoi~ V}~ii} `j }di Xiv} S`eelhi% }di < 977 v|yl~i
ki}~i v}b~i xlv vi} `j l e`v}im }bxjdbyvi `j Lyhyv} >7<<* ]d`v `v
}di n~ljm‐v }d`~m ebfl}`bj `j Kljdl}}lj% lmm`jh }b }di b~`h`jle YV
v}b~iv bj C`}d Lsijyi l} 9<v} V}~ii} ljm Klm`vbj Lsijyi*
]di N~`}`vd eyty~p n~ljm A`kkp Fdbb itwljmv `}v ~i}l`e w~ivijfi`j }di Yj`}im V}l}iv x`}d }d~ii jix v}b~iv bwij`jh }d`v Lyhyv}1
Ailj+K`fdie Flqlnl} V}b~i Neiifoi~ V}~ii}% Jix Pb~o
Jix Pb~o F`}p ‖ Neiifoi~ V}~ii}% Ebv Ljhieiv ‖ Nisi~ep Fij}i~% ljm
Elv Sihlv ‖ F~pv}lev l} F`}p Fij}i~* ]divi }d~ii kl~oi}v xi~i }di
~v} kl~oi}v xdi~i A`kkp Fdbb iv}lne`vdim `}v YV ~i}l`e w~ivijfi
kb~i }dlj }ij pil~v lhb% ljm l~i levb }di }bw }d~ii wi~b~k`jh
Lki~`flj kl~oi}v b~ }di n~ljm*
Jl~v V}b~i bwijv bj Neiifoi~ V}~ii}
Kloiyw l~}`v} C~ljèb`v Jl~v‐ ij}`~i lk`ep b fbj`f fbeby~v xlv lv+
vikneim `j}b veiio% h~lwd`f e`jiv b~ }di bwij`jh b }di fbkwljp‐v~v} clhvd`w v}b~i `j }di Xiv} S`eelhi*
@} dlv niij l ebjh }`ki fbk`jh1 Jl~v ebboim b~ pil~v nib~i di
byjm }di ~`hd} vwlfi ‖ l w~i+xl~ v}b~i~bj} ayv} yw }di v}~ii} ~bk
miv`hji~ ljm ebjh+}`ki ~`ijm Kl~f Alfbnv‐ bxj Neiifoi~ V}~ii}
nby}`|yi ‖ ljm }di }`k`jh fbyem jb} ni ni}}i~* X`}d d`v ~ifij} ~i+
}y~j }b }di ~yjxlp $di dilmim yw kloiyw l} Alfbnv‐ vdbx b~ }di
}d`~m vilvbj `j l ~bx% di xlv `j jiim b l dbki nlvi*
Cb~ }di }lvo b miv`hj`jh }di 9>9 v|yl~i bb} vwlfi% Jl~v }lwwim
l~} m`~if}b~ Cln`ij Nl~bj ‖ xdb% jb}+vb+fb`jf`mij}leep% miv`hjim
}di fbkwljp‐v b~`h`jle nelfo+ljm+xd`}i ebhb nlfo `j <00=*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 445/499
==9ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Klai ljm Vljm~b jix bj Neiifoi~ V}~ii}
C~ijfd ~i}l`ei~v Klai ljm Vljm~b dlsi niij d`j}`jh l} bwij`jh yw
vdbw `j Jix Pb~o b~ jil~ep l pil~ jbx* Nlfo `j Lw~`e% l nyjfd b
ebfl}`bjv ‖ ~bk VbDb }b isij N~bboepj ‖ xi~i }d~bxj lnby}% ny}
ebh`fleep% }di }xb n~ljmv dlsi fdbvij }di Wl~`v`ljiv|yi Xiv} S`e+
elhi*
Wbv}i~im wepxbbm% fbsi~`jh }xb b~ki~ ~iv}ly~lj} vwlfiv bj }di
fb~ji~ b Neiifoi~ ljm Nljo V}~ii}v% v ljjbyjf`jh lee >7<< bwi+j`jhv b~ }di }xb n~ljmv* Klai isij il}y~iv l n~iiq`ep vlyj}i~`jh
vwboivkbmie ljm fbeeln+miv`hji~ Sljivvl ]~l`jl bj }di }ikwb~l+
~p nljji~* X`}d Qlm`h # Sbe}l`~i ljm Fbkw}b`~ miv Fb}bjj`i~v le+
~ilmp bj Neiifoi~ ljm W`i~~i Dl~mp ebfl}im bsi~ bj Alji V}~ii}%
}di Xiv} S`eelhi klp ni |y`foep kb~wd`jh `j}b l e`}}ei Wl~`v*
Vbdb $―Vby}d b Dbyv}bj V}~ii}‛ v lj it}~ikiep }~ijmp Kljdl}}lj
ji`hdnby~dbbm }dl} it}ijmv ~bk Dbyv}bj V}~ii} l} `}v jb~}di~j
ijm }b Fljle V}~ii} l} `}v vby}di~j ijm ljm e`iv ayv} jb~}d b }di
ji`hdnby~dbbm ojbxj lv ]~`nifl $―]~`ljhei Niebx Fljle V}~ii}‛ `j
}di xiv}i~j vif}`bj b Kljdl}}lj* Ayv} jb~}d b Vbdb `v JPY $Jix
Pb~o Yj`si~v`}p% Xlvd`jh}bj V|yl~i Wl~o% H~iijx`fd S`eelhi ljm
Jl~v Nby}`|yi Neiifoi~ V}~ii}% Jix Pb~o
Klai Neiifoi~ V}~ii}% Jix Pb~o
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 446/499
==3 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vbdb Ny`em`jhv Kljdl}}ij% Jix Pb~o
lj l~il ojbxj lv Jbdb $―Jb~}d b Dbyv}bj V}~ii}‛% xdbvi v}l}yv
lv l viwl~l}i ji`hdnby~dbbm v l kl}}i~ b m`vwy}i*
I}~b‐v vifbjm Jix Pb~o Nby}`|yi bwijv `j VbDb
L}i~ wy~fdlv`jh }di vwlfi l} 40 H~iiji V}~ii} }d~ii pil~v lhb
ljm vbkixdl} bw}`k`v}`fleep wbv}`jh ‚Fbk`jh Vbbj― wbv}i~v
}d~byhdby} >770% d`hd+ijm elnie I}~b xlv jleep ~ilmp }b bwij `}v
mbb~v `j >7<<* L}i~ kyfd vwifyel}`bj ljm ~ijbsl}`bj% }di n~`hd}%
wvpfdimie`f+`jvw`~im I}~b bwijim bj C~`mlp% Cin~yl~p >9* ]di 637v|yl~i ki}~i ebfl} bj v wl~} b lj itwljv`bj b }di n~ljm }dl} b~`+
h`jl}im bj Klm`vbj Lsijyi% }di`~ vifbjm ebfl}`bj `j Kljdl}}lj*
Kyeni~~p—v }d`~m Jix Pb~o v}b~i jbx bwij
N~`}`vd eyty~p n~ljm Kyeni~~p—v }d`~m ljm el~hiv} Jix Pb~o v}b~i
bwijim `j Vbdb l} Vw~`jh V}~ii} $}xb b}di~ v}b~iv l~i ebfl}im bj
Klm`vbj Lsijyi ljm Neiifoi~ V}~ii}* ]di jix v}b~i `v `kw~ivv`si
jb} bjep `j v`qi ny} `j mifb~% xbbmij cbb~v ljm e`n~l~p xleev x`}d
I}~b H~iiji V}~ii}% Jix Pb~o
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 447/499
==8ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
bsi~ 4%777 dl~mfbsi~ nbbov f~il}`jh l xl~k% l`~p% pi} vbwd`v}`fl+
}im iie*
]di v}b~i `v levb }di ~v} ebfl}`bj `j }di YV }b il}y~i lee Kyeni~+
~p w~bmyf} e`jiv `jfeym`jh ~ilmp+}b+xil~% dljmnlhv% lffivvb~`iv%
eyhhlhi% ljm vdbiv% ljm% b fby~vi% `} xlv fiein~l}im x`}d l wl~}p
l} }di Jix Pb~o Clvd`bj Xiio*
]`ccljp # Fb* }b bwij }d`~m Jix Pb~o F`}p v}b~i
Ywvflei aixieei~p fdl`j ]`ljp # Fb* x`ee bwij l }d`~m v}b~i `j Jix
Pb~o F`}p `j >7<>* ]di jix v}b~i `v vi} }b bwij `j Viw}ikni~ >7<>
`j Kljdl}}lj—v }~ijmp VbDb m`v}~`f}% l miv}`jl}`bj wbwyel~ x`}d
}by~`v}v% xdbk ]`ljp vl`m elv} |yl~}i~ welpim l klab~ ~bei `j `}v
v}~bjh ~ivye}v `j Jix Pb~o ljm ievixdi~i* ]di v}b~i x`ee bffywp l
cbb~+}d~byhd vwlfi }dl} fbkn`jiv }xb ebfl}`bjv ‖ H~iiji V}~ii}
ljm Xbbv}i~ V}~ii} ‖ `j }di dil~} b }di VbDb+Flv} @~bj D`v}b~`f
M`v}~`f}*
]di VbDb v}b~i bwij`jh x`ee fb`jf`mi x`}d ]`ljp—v <89}d ljj`+
si~vl~p ljm x`ee ni 397 v|yl~i ki}~iv% klo`jh `} el~hi~ }dlj }di
lsi~lhi b `}v weljjim jix v}b~iv* Elv} pil~% }di clhvd`w v}b~i bjKljdl}}lj—v C`}d Lsijyi% xd`fd `v =%>77 v|yl~i ki}~iv% lffbyj+
}im b~ i`hd} wi~fij} b fbkwljp+x`mi vleiv* @}v b}di~ fy~~ij} Jix
Pb~o ebfl}`bj `v `j }di Xlee V}~ii} l~il*
Hlw bwijv S`eelhi by}ei}
]di pbyjh+lvd`bj ~i}l`ei~ Hlw bwijim l >47 v|yl~i ki}~i v}b~i
bj ebxi~ N~blmxlp ni}xiij Vw~`jh ljm N~bbki% xd`ei Hlw bwijim
}xb kb~i }dlj 677 v|yl~i ki}~i L}dei}l v}b~iv% bji bj Fbeyknyv
Lsijyi ljm }di b}di~ bj ]d`~m Lsijyi* Hlw weljv }b bwij yw }b si
L}dei}l v}b~iv np >7<6*
L~`}q`l
L~`}q`l bwijim `}v ~v} N`h Lwwei v}b~i `j l <%777 v|yl~i ki}~ivwlfi l} }di fb~ji~ b N~blmxlp ljm Vw~`jh V}~ii}% }dyv lmm`jh l
jix clhvd`w }b `}v it`v}`jh cii} b v}b~iv `j f`}`iv vyfd lv Vil}}ei%
Vlj C~ljf`vfb% ljm Fd`flhb*
Leitljmi~ Xljh hbiv VbDb
]di lkbyv miv`hji~ Leitljmi~ Xljh elyjfdim d`v ~v} v}ljm+leb+
ji v}b~i `j Jix Pb~o F`}p l} H~ljm V}~ii} `j VbDb `j Cin~yl~p >7<<*
]di nby}`|yi dlv l ~i}l`e vwlfi b 6>9 v|yl~i ki}~iv*
W`i~b Hy`m` kloiv YV miny} x`}d VbDb by}ei}
W`i~b Hy`m` klmi }v YV miny} np bwij`jh l <37 v|yl~i ki}~i v}b~i
bj VbDb‐v Xiv} N~blmxlp* ]di n~ljm% xd`fd `v vbem `j kb~i }dlj977 kye}`+n~ljm v}b~iv `j @}lep ljm ievixdi~i `j Iy~bwi% jbx dlv
by~ v}ljm+lebji v}b~iv by}v`mi @}lep% `j lmm`}`bj }b `}v by}ei}v `j
Dbjh Objh% Fd`jl% ljm Alwlj*
]di Klee l} }di Xb~em ]~lmi Fij}i~
]di Klee l} }di Xb~em ]~lmi Fij}i~ xlv l vdbww`jh fij}~i ebfl+
}im `j }di fbjfby~vi l~il b }di Xb~em ]~lmi Fij}i~ nib~i `} xlv
miv}~bpim bj << Viw}ikni~ >77<* W~`b~ }b << Viw}ikni~% }di klee
xlv eilvim }b ]di Xiv}ciem H~byw% xdb dlm `j}ijmim }b ~ijlki
}di klee Xiv}iem Vdbww`jh}bxj Xb~em ]~lmi Fij}i~% ljm iknl~o
bj l klab~ itwljv`bj ljm ~ijbsl}`bj w~bh~lkki* Weljv fleeim b~
}di lmm`}`bj b >77%777 v|yl~i ii} $<0%777 v|yl~i ki}~iv b jix
I}~b H~iiji V}~ii}% Jix Pb~o
klee vwlfi ljm l ix xiee+ojbxj v`}+mbxj ~iv}ly~lj}v*
@j Aljyl~p >774% Xiv}iem ~i+lf|y`~im }di jbx ~i+misiebwim w~b+wi~}p lebjh x`}d }di f`}p b Jix Pb~o ljm x`ee ni `j }di < Xb~em
]~lmi Fij}i~ fbkweit*
]di y}y~i Klee l} }di Xb~em ]~lmi Fij}i~% fy~~ij}ep yjmi~ fbjv}~yf+
}`bj% fleev b~ ~byhdep 977%777 v|yl~i ii} $=3%777 v|yl~i ki}~iv
b ~i}l`e vwlfi% xd`fd x`ee bjfi lhl`j kloi `} }di el~hiv} vdbww`jh
klee `j Kljdl}}lj* Le}dbyhd }di jix klee x`ee bjep ni vw~ilm bsi~
~byhdep bji dle b }di b~`h`jle klee—v bb}w~`j}% }di klee x`ee ni
mbynei+eisie% xdi~ilv }di b~`h`jle klee xlv l v`jhei+eisie klee* ]d+
~ii lmm`}`bjle eisiev x`ee levb it`v} lnbsi+h~lmi bj }di ebxi~ cbb~v
b ]bxi~ > ljm 6% ljm ]bxi~ = x`ee dbyvi by~ lnbsi+h~lmi eisiev*
Lffb~m`jh }b misiebwi~ El~~p V`esi~v}i`j1
‚]di miv`hj xi dlsi misiebwim x`}d }di Wb~} Ly}db~`}p fleev b~
jb} bjep ~iny`em`jh }di ~i}l`e vwlfi }dl} xlv ebv} bj 0"<<% ny} hb`jh
lnbsi ljm nipbjm xdl} xlv }di~i nib~i* Xi xlj} }b f~il}i l ~ile
L~`}q`l N~blmxlp"Ifoi Vw~`jh V}~ii}% Jix Pb~o
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 448/499
==4 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
miv}`jl}`bj b~ s`v`}b~v ljm vdbwwi~v% l fij}~i }dl} x`ee vdl~i kljp
b }di l}}~`ny}iv b }di f`}p‐v h~il} ~i}l`e dynv*―
Fbjv}~yf}`bj bj }di < Xb~em ]~lmi Fij}i~ wb~}`bj b }di klee nihlj
`j k`m+>778* ]di klee `v itwif}im }b bwij `j >7<>*
Fbeyknyv F`~fei Klee
]di Vdbwv l} Fbeyknyv F`~fei `v lj y~nlj vdbww`jh klee `j }di
]`ki Xl~ji~ Fij}i~ `j Kljdl}}lj% Jix Pb~o F`}p ‖ l fbkweit b
vopvf~lwi~v }dl} xlv fbkwei}im `j >776* @} `v ebfl}im l} Fbeyknyv
F`~fei% jit} }b }di vby}dxiv}i~j fb~ji~ b Fij}~le Wl~o*
W`i~b Hy`m` Xiv} N~blmxlp% Jix Pb~o
]di Fbjv}~yf}`bj ]bxi~v bc }di Jix Xb~em ]~lmi Fij}i~% Jix Pb~o
]di Klee j }di Xb~em ]~lmi Fij}i~% Kljdl}}lj Jix Pb~o
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 449/499
==0ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
@} `jfeymiv kbv}ep ywvflei v}b~iv viee`jh eyty~p
n~ljmv% `jfeym`jh L~klj`% Mls`mb% E—Bff`}lji%
Dyhb Nbvv% ]yk`% Fblfd% Fbei Dllj% ]dbklv
W`jo% ]by~jily% ljm V}yl~} Xi`}qklj* ]di klee
levb dlv visi~le ~iv}ly~lj}v vyfd lv }di K`fdi+
e`j 6+v}l~ Wi~ Vi% Klvl% leeihimep }di kbv} it+
wijv`si ~iv}ly~lj} `j Jix Pb~o b~ }di L Sbfi*
Kljdl}}lj Klee
]di Kljdl}}lj Klee% bji b }di ix }~lm`}`bjle
`jmbb~ kleev `j Jix Pb~o F`}p% `v ebfl}im l} 66~m
V}~ii} ljm V`t}d Lsijyi* ]di~i l~i ij}~ljfiv }b
}di 6=}d V}~ii} ‖ Di~lem V|yl~i vynxlp v}l}`bj
ljm }di 66~m V}~ii} Wl}d v}l}`bj% bj }di vifbjm
nlvikij} eisie*
]d`v klee `v l d`hd+}~lf vdbww`jh sijyi ljm
dlv dlm L#V ljm V}i~jv lv ljfdb~ v}b~iv `j
}di wlv}* Fy~~ij}ep% }di klab~ ljfdb~ v}b~i `v
AF Wijjip*
S`ix c~bk }di Fbeyknyv F`~fei Klee% Jix Pb~o
Kljdl}}ij Klee% Jix Pb~o
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 450/499
=97 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Kljdl}}ij Klee% Jix Pb~o
Sij}y~i nbyhd} }di ny`em`jh `j <000 b~ YV - <69 k`ee`bj ljm vbem
`} }b Sb~jlmb ^ile}p ]~yv} `j >773 b~ YV-340 k`ee`bj* ]di klee `v
ebfl}im j }di d`hd+~`vi ny`em`jh b~ki~ep yvim np }di H`kniev clh+
vd`w v}b~i% xd`fd febvim `j <043*
L}i~ l ~ijbsl}`bj% `} ~ibwijim lv L#V Welql `j <040* @} xlv b~`h`+
jleep <6 eisiev d`hd% ny} m`fye} lffivv }b ywwi~ cbb~v klmi }di
xdbei klee l jljf`le l`ey~i* Lee ny} }xb b }di v}~ii} eisie xi~i
fbjsi~}im }b bfi vwlfi% vbbj l}i~ V}i~j—v febvim*
@j >778% AFWijjip ljjbyjfim }dl} `} xbyem bwij l <97%777 v|yl~i
bb} $<=%777 v|yl~i ki}~i v}b~i l} }di klee% `}v ~v} `j Kljdl}}lj*
^i}l`ei~v ljm }di bbm fby~} xi~i febvim }b kloi xlp b~ }di jix
v}b~i ljm }di m`~if} yjmi~h~byjm ij}~ljfi }b }di Vynxlp ljm Wl}d
xlv }ikwb~l~`ep febvim* ]di v}b~i xlv bwijim `j >770*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 451/499
=9<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
ELV SIHLV v }di kbv} wbwyebyv f`}p j }di YV v}l}i b Jislml ljm
`v levb }di fbyj}p vil} b Fel~o Fbyj}p% Jislml* Elv Sihlv `v lj`j}i~jl}`bjleep ~ijbxjim klab~ ~ivb~} f`}p b~ hlkne`jh% vdbww`jh%
ljm ji m`j`jh* ]di f`}p n`eev `}vie lv —]di Ij}i~}l`jkij} Flw`}le b
}di Xb~em‐% ljm `v lkbyv b~ `}v flv`jb ~ivb~}v ljm lvvbf`l}im ij+
}i~}l`jkij}* L h~bx`jh ~i}`~ikij} ljm lk`ep f`}p% Elv Sihlv `v }di
>4}d kbv} wbwyebyv f`}p `j }di Yj`}im V}l}iv% x`}d lj iv}`kl}im
wbwyel}`bj np }di YV Fijvyv Ny~ily b 94=%777* ]di wbwyel}`bj
iv}`kl}i b }di Elv Sihlv ki}~bwbe`}lj l~il xlv <%09 k`ee`bj*
]di Elv Sihlv V}~`w `v lj lww~bt`kl}iep =%>+k`ei $3%4+o`ebki}~i
v}~i}fd b Elv Sihlv Nbyeisl~m `j Fel~o Fbyj}p% Jislml% lmalfij}
}b% ny} by}v`mi }di f`}p e`k`}v b Elv Sihlv w~bwi~* ]di V}~`w e`iv
x`}d`j }di yj`jfb~wb~l}im }bxjvd`wv b Wl~lm`vi ljm X`jfdiv}i~*Kbv} b }di V}~`w dlv niij miv`hjl}im lj Lee+Lki~`flj ^blm*
Kljp b }di el~hiv} db}ie% flv`jb ljm ~ivb~} w~bwi~}`iv `j }di xb~em
l~i ebfl}im bj }di Elv Sihlv V}~`w* J`ji}iij b }di xb~em—v >9
el~hiv} db}iev np ~bbk fbyj} l~i bj }di V}~`w% x`}d l }b}le b bsi~
38%777 ~bbkv* Bji b }di <0% }di Elv Sihlv D`e}bj% `v lj ‚b+V}~`w―
w~bwi~}p% ny} `v ebfl}im eivv }dlj 7%9 k`eiv $7%4+o`ebki}~i ilv} b
}di V}~`w*
Clvd`bj Vdbx Klee `v l vdbww`jh klee ebfl}im bj }di Elv Sihlv
V}~`w ljm `v bxjim np }di Hiji~le H~bx}d W~bwi~}`iv @jf* X`}d <%0
k`ee`bj v|yl~i ii} $<89%=<9 v|yl~i ki}~iv b vwlfi% }d`v `v bji
b }di el~hiv} ijfebvim kleev `j }di xb~em* ]di klee dlv bsi~ >97v}b~iv% visij ljfdb~v% lj ieisl}im v}lhi% l lvd`bj ~yjxlp ljm
‚]di Febym―*
Clvd`bj vdbxv }loi welfi `j }di klee isi~p C~`mlp% Vl}y~mlp% ljm
Vyjmlp* Mlk`ij Mymylfb% Ayv}`j ]dbklv% ^bni~} Cepjj% K`oi K`e+
ei~% Oi`}d Slvv% ljm b}di~ ebfle kbmiev l~i ~ii }b xl}fd* My~`jh }di
X`j}i~ kbj}dv% }di klee dlv vfdimyeim vjbx v}b~kv `jv`mi*
0<
Elv Sihlv x`}d n`hhiv} D#K xb~emx`mi bj
9 777 v|yl~i ki}~iv*
]di wlelqqb `v l eyty~p db}ie ljm flv`jb ~ivb~} v`}yl}im ni}xiij
Xpjj ljm ]di Siji}`lj bj }di Elv Sihlv V}~`w `j Wl~lm`vi% Ji+
slml% l vyny~n b Elv Sihlv* @} `v }di }leeiv} fbkwei}im ny`em`jh
`j Jislml $le}dbyhd }di Cbj}l`jineily ^ivb~} Elv Sihlv% xdb+
vi fbjv}~yf}`bj `v fy~~ij}ep v}leeim myi }b jljf`le w~bneikv% `v
le~ilmp }leei~* ]di db}ie ljm flv`jb l~i wl~} b l el~hi~ fbkweit
fbkw~`v`jh }di lmab`j`jh Siji}`lj Db}ie ljm Flv`jb ljm }di VljmvFbjsij}`bj Fij}i~% lee b xd`fd l~i bxjim ljm bwi~l}im np }di Elv
Sihlv Vljmv Fb~wb~l}`bj*
Elknb~hd`j` Elv Sihlv
Elknb~hd`j` Elv Sihlv `v }di vifbjm ly}db~`vim milei~ `j }di Elv
Sihlv l~il% il}y~`jh m`vwelpv b itb}`f ly}bkbn`eiv ~bk ly}b+
kloi~v `jfeym`jh Elknb~hd`j`% Nyhl}}`% Vwpoi~% Vleiij% ljm Obi+
Elv Sihlv np vyj~`vi
Clvd`bj Vdbx Klee% Elv Sihlv
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 452/499
=9> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
j`hvihh* ]di >7%777 v|yl~i bb} $<%077 v|yl~i
ki}~i vdbx~bbk xlv mifb~l}im x`}d @}le`lj+
`kwb~}im kl~nei ljm }`ei cbb~`jh% ~`fd eil}di~
xlee fbsi~`jhv% ljm s`n~lj} l~}xb~o*
Jbj+nyp`jh hyiv}v b }di ~ivb~} l~i h~lj}im
lmk`vv`bj }b }di vdbx~bbk b~ <7 mbeel~% xd`ei
fd`em~ij lhim si ljm yjmi~ ~ifi`si ~ii lmk`v+
v`bj xdij lffbkwlj`im np l wlp`jh lmye}* Lm+k`vv`bj }b }di vdbx~bbk `jfeymiv l Elknb~h+
d`j` Elv Sihlv eljpl~m% vbysij`~ lffivv wlvv%
ljm l m`vfbyj} l} }di xb~em—v ~v} fbkwei}i
Elknb~hd`j` lffivvb~`iv nby}`|yi bj wy~fdl+
viv bsi~ <77 mbeel~*
]di Vdbwwiv l} ]di Wlelqqb
Cil}y~iv ywvflei nby}`|yi v}b~iv ~bk }di e`+
oiv b Slj Feii # L~wiev% ^lewd Ely~ij% A`kkp
Fdbb% Cijm`% Fbei Dllj% W`lhi}% M`lji sbj Cy~v+
}ijni~h% Fdebä% Nb}}ihl Siji}l% Nyehl~`% K`fdlie
Ob~v% Ny~ni~~p% Fd~`v}`lj Ebynby}`j% Fl}di~`+ji Kleljm~`jb% Ljpl D`jmkl~fd% Fdl~~`be% ljm
]di H~ljm Fljle Vdbwwiv% Elv Sihlv
]di Wlelqqb Elv Sihlv
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 453/499
=96ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
b}di~v* @} levb il}y~iv lj 49%777 v|yl~i bb} $8%077 v|yl~i ki}~i
Nl~jipv Jix Pb~o v}b~i*
]di h~ljm fljle vdbwwi~v `v lj 977%777 v|yl~i bb} $=3%777
v|yl~i ki}~i ywvflei vdbww`jh klee `jv`mi ]di Siji}`lj Db}ie #
Flv`jb ljm ]di Wlelqqb bj }di Elv Sihlv V}~`w `j Wl~lm`vi% Jisl+
ml*
]di klee xlv bwijim lebjh x`}d }di Siji}`lj `j <000* ]di kleedlv `jmbb~ fljlev% xdi~i hbjmbelv }loi wibwei l~byjm }di klee*
]di klee v ljfdb~im np l clhvd`w d`hd+lvd`bj Nl~jipv Jix Pb~o
v}b~i% ljm fbj}l`jv kljp miv`hji~ ljm ywvflei nby}`|yiv* E`si
wi~b~kljfiv flj ni byjm }d~byhdby} }di klee* Lv b >774% }di
klee xlv vii`jh >7 k`ee`bj s`v`}b~v l pil~% lkbjh }di d`hdiv} `j }di
fbyj}~p*
]di Cb~yk Vdbwv l} Filvl~v `v l 363%777 v|yl~i bb} $90%<77
v|yl~i ki}~iv eyty~p klee fbjjif}im }b Flivl~v Wlelfi bj }di
Elv Sihlv V}~`w `j Elv Sihlv% Jislml*
Ny`e} lv lj it}ijv`bj x`jh b }di kl`j db}ie% }di klee jbx ~bj}v bj]di V}~`w* @} `v bji b }di kbv} vyffivvye d`hd+ijm vdbww`jh kleev
D#K Flil~v% Elv Sihlv
]di Cb~yk Vdbwv l} Flivl~v% Elv Sihlv
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 454/499
=9= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
`j }di Yj`}im V}l}iv ljm }di d`hdiv} h~bvv`jh klee `j Lki~`fl% x`}d
d`hdi~ vleiv wi~ v|yl~i bb} }dlj ^bmib M~`si `j Nisi~ep D`eev* ]di
sijyi `jfeymiv kb~i }dlj <37 vdbwv ljm dly}i fby}y~i nby}`|yiv%
lv xiee lv ieisij hby~ki} ~iv}ly~lj}v ~bk jlkiv vyfd lv Nbnnp
Celp ljm Xbehljh Wyfo*
]di Cb~yk Vdbwv l} Flivl~v `v l }bw fiein~`}p+v`hd}`jh vwb} `j Elv
Sihlv% l}}~lf}`jh sl~`byv kbs`i% vwb~}v ljm kyv`f fiein~`}`iv*
Kilvy~`jh 99%777 v|yl~i ii} vw~ilm bsi~ }d~ii eisiev% }di jix+
ep bwijim D#K v}b~i l} }di Cb~yk Vdbwv l} Flivl~v `j Elv Sihlv
`v }di n`hhiv} `j }di xb~em* Bi~`jh xbkij‐v% kij‐v ljm fd`em~ij‐v
feb}d`jh% vdbiv ljm lffivvb~`iv% D#K Cb~yk Vdbwv l} Flivl~v fl~+
~`iv }di Vxim`vd ~i}l`ei~‐v xdbei e`ji b ki~fdljm`vi* Elv Sihlv `v
le~ilmp dbki }b }xb D#K ebfl}`bjv ” bji l} ]bxj V|yl~i ljm bji
l} }di K`~lfei K`ei Vdbwv% klo`jh }d`v }di }d`~m ebfl}`bj j }di f`}p*
K`~lfei K`ei Vdbwv `v l =89%777 v|yl~i bb} $==%<>0 v|yl~i ki+
}~iv% <%9+k`ei $>%=+o`ebki}~i ebjh ijfebvim vdbww`jh klee bj
}di Elv Sihlv V}~`w `j Wl~lm`vi% Jislml* @} `v dbki }b kb~i }dlj
<=7 v}b~iv ljm <9 ~iv}ly~lj}v* Vpjbjpkbyv x`}d ~i}l`e m`v}~`f}v}d~byhdby} }di fbyj}~p% }di jlki fbjjb}iv l vdbww`jh ijs`~bj+
kij} ljm levb leeymiv }b }di ‚K`~lfei K`ei― m`v}~`f}% lv }di flv`jb
~ijbsl}iv `}v `klhi }b l Ebv Ljhieiv }dikim ~ivb~}*
]di K`~lfei K`ei Vdbwv% Elv Sihlv
]di F~pv}lev Klee% Elv Sihlv
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 455/499
=99ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di 677+k`ee`bj+mbeel~ klee bwijim x`}d }di ~ifbjv}~yf}im Lelm+
m`j Db}ie `j Lyhyv} >777 lv }di Mivi~} Wlvvlhi klee* @} xlv ny`e}
ljm bwi~l}im np ]~`qif W~bwi~}`iv* ]di klee dlm l Kb~bfflj }diki
}b kl}fd }di lmab`j`jh Lelmm`j Db}ie* ]di vdbww`jh fbkweit il}y+
~im lj dby~ep `jmbb~ }dyjmi~v}b~k*
]di klee xlv vbem `j >776 }b Nbyeisl~m @jsiv} EEF bxjim np @j+
siv}fb~w% ^C^ Dbem`jh EEF% ljm ]~`v}l~ Flw`}le* ]b kl}fd }di fbj+
si~v`bj b }di Lelmm`j }b l Welji} Dbeepxbbm% }di Mivi~} Wlvvlhixlv ~ijbsl}im ljm lmbw}im l jix Ebv Ljhieiv }diki% ni`jh fleeim
K`~lfei K`ei Vdbwv*
]di F~pv}lev% levb ojbxj lv F~pv}lev l} F`}pFij}i~ ljm F~pv}lev
^i}l`e M`v}~`f}% `v F`}pFij}i~—v 977%777 v|yl~i bb} $=3%777 v|yl~i
ki}~i vdbww`jh klee ljm ij}i~}l`jkij} m`v}~`f} }dl} il}y~iv l+
vd`bjlnei feynv% hby~ki} ~iv}ly~lj}v% ~i}l`ei~v% hleei~`iv% `jf`mij+
}le bfiv ljm vywwb~} l~ilv*
]di ~i}l`e m`v}~`f} xlv miv`hjim np V}ym`b Mlj`ie E`nivo`jm ljm j+
}i~`b~ l~fd`}if}y~i np ^bfoxiee H~byw* Cb~ }di `j}i~`b~ l~fd`}if}y~i%
}di ^bfoxiee H~byw f~il}im lj itwi~`ij}`le ijs`~bjkij} }dl} fbk+weikij}v }di bsi~lee f`}p vfiji*
F~pv}lev `v l klhj`fij} hl}di~`jh welfi x`}d lj `j}i~lf}`si l}+
kbvwdi~i vi} x`}d`j lj lnv}~lf} ><v}+fij}y~p wl~o* ]di yjw~ifi+
mij}im fbeeif}`bj b ~ijbxjim ~i}l`ei~v% `jfeym`jh Eby`v Sy`}}bj%
Hyff`% ]`ljp # Fb% ^bni~}b Flslee` ljm ]bk Cb~m% wl`~im x`}d bji+
b+l+o`jm hleei~`iv ~bk l~}`v}v vyfd lv Mlei Fd`dyep% ljm v`hjl}y~i
~iv}ly~lj}v ~bk Xbehljh Wyfo ljm fiein~`}p ~iv}ly~l}iy~ Isl
Ebjhb~`l ~imiji }di }~lm`}`bjle vdbww`jh itwi~`ijfi*
F`}p Fij}i~% Elv Sihlv
]di F~pv}lev% Elv Sihlv
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 456/499
=93 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
0>
Ebv Ljhieiv db} jix bwij`jh ‖
Eljs`j eljmv bj ^bmib M~`si*EBV LJHIEIV $Vwlj`vd b~ ―f`}p b }di ljhiev‛% b~ E*L* b~ vdb~}%
`v }di el~hiv} f`}p `j Fle`b~j`l% ljm `v ebfl}im bj }di Wlf`f Bfiljljm }di Ebv Ljhieiv ^`si~*
X`}d 6%4 k`ee`bj `jdln`}lj}v% E*L* `v }di vifbjm el~hiv} f`}p `j }di
YV l}i~ Jix Pb~o* ]di wbwyel}`bj b }di Ebv Ljhieiv fbjy~nl}`+bj `v <<*4 k`ee`bj% }di E*L* ki}~bwbe`}lj dlv ayv} yjmi~ <6 k`ee`bj
`jdln`}lj}v% ljm }di h~il}i~ Ebv Ljhieiv l~il dlv l wbwyel}`bj b
<8%4 k`ee`bj% klo`jh `} }di xb~em‐v <8}d
el~hiv} ki}~bwbe`}lj l~il* ^iv`mij}v b
E*L* l~i ~ii~~im }b lv Ljhieijbv*
Nisi~ep D`eev% l f`}p iknimmim `j xiv}
E*L*% dlv 69%777 `jdln`}lj}v ljm l vy~+
lfi l~il b <=%8 v|yl~i o`ebki}~iv* ]di
f`}p `v ojbxj b~ }di jyki~byv w~bk`+
jij} Lki~`flj lf}b~v% m`~if}b~v ljm l+
eyij} Ljhie`jbv xdb kloi }di`~ dbkiv}di~i*
^bmib M~`si `v l Nisi~ep D`ee v}~ii} fbk+
w~`v`jh Jb~}d ljm Vby}d ^bmib M~`si%
x`}d X`e}vd`~i Nbyeisl~m }di m`s`m`jhE*L* np mlxj
^bmib M~`si Nisi~ep D`eev% Ebv Ljhieiv
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 457/499
=98ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
e`ji ni}xiij }dik* ^bmib M~`si% xd`fd `v > k`eiv $6%> o`ebki}~iv
ebjh% it}ijmv ~bk Vyjvi} Nbyeisl~m `j }di jb~}d }b Vby}d Nisi~ep
M~`si `j }di vby}d ljm `v w~`kl~`ep ojbxj b~ `}v d`hd fbjfij}~l}`bj
b `j}i~jl}`bjle eyty~p ~i}l`ei~v }dl} viee w~`fip hbbmv*
^bmib M~`si `v levb dbki }b }di xb~em‐v kbv} itwijv`si vdbww`jh
kleev% `jfeym`jh ]di ^bmib Fbeeif}`bj $=>< Jb~}d ^bmib M~`si%xdbvi v}b~iv% bj si lnbsi ljm niebx h~byjm eisiev% `jfeymi I~iv%
Di~sà Eihi~% El Wi~el% ljm V}yl~} Xi`}qklj% lv xiee lv fbvki}`f+
vy~hi~p fe`j`fv*
Ljm }dij }di~i `v ]xb ^bmib% xd`fd xlv ny`e} `j }di il~ep <007v
ljm xdi~i nby}`|yiv ~bk Si~vlfi% Wb~vfdi Miv`hj% N~ihyi}% Hi+
b~h Aijvij% Ele`|yi% A`kkp Fdbb% ]`ljp # Fb* flj ni byjm*
X`}d `}v byj}l`jv% @}le`lj w`lqql% Vwlj`vd v}l`~flvi ljm nlefbj`iv%
]xb ^bmib M~`si $levb ojbxj lv S`l ^bmib% xd`fd ~yjv wl~leeie }b
}di nih`jj`jh b ^bmib M~`si ni}xiij Mlp}bj Xlp ljm X`evd`~i
Nbyeisl~m% `v ~ik`j`vfij} b l fbnneiv}bji wimiv}~`lj vdbww`jhqbji `j Iy~bwi* ^`hd} jit} mbb~ bj X`evd`~i Nbyeisl~m `v }di ~i+
jbxjim Db}ie Nisi~ep X`evd`~i*
Db} jix bwij`jh1 Eljs`j eljmv bj ^bmib M~`si
@}—v di~i, @}—v di~i, Jb ebjhi~ mbiv }di Hbemij V}l}i dlsi }b ni ail+
ebyv b ~iiq`jh Jix Pb~oi~v% viw}ylhijl~`lj Ceb~`m`ljv% b~ wl~}p+
f~lqp Elv Sihljv ‖ ^bmib M~`si hb} `}v ~v} Eljs`j nby}`|yi `j Al+
jyl~p >7<<% klo`jh } }di by~}d Eljs`j nby}`|yi j }di fbyj}~p* ]di
`j}`kl}i =77 v|yl~i ki}~i v}b~i dbyviv nb}d kij—v ljm xbkij—v
fbeeif}`bjv% lv xiee lv }dbvi fbsi}lnei Eljs`j lffivvb~`iv*
Fdljie bmib M~`si% Nisi~ep D`eev
]di bmib Fbeeif}`bj bmib M~`si% Nisi~ep D`eev
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 458/499
=94 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Wbkieel}b bwijv el~hiv} nby}`|yi `j
Nisi~ep D`eev
@}le`lj aixieei~ Wbkieel}b dlv bwijim `}v
el~hiv} nby}`|yi }b ml}i% l =47 v|yl~i ki}+
~i% }xb+v}b~ip vwlfi l} ^bmib M~`si di~i%
ni}xiij Sleij}`jb ljm Mbefi # Hlnljjl*
Cbeebx`jh YV ebfl}`bjv `j Jix Pb~o% Nle Dl~+
nby~% Cel*% ljm Fd`flhb% }di v}b~i% ~lkim np
l v}bji lflmi ikyel}`jh ^bklj l~fdiv% `v}di ~v} }b dbyvi nb}d }di v`hjl}y~i fbeeif+
}`bj ljm `}v pbyjhi~ n~ljm% Mbmb*
]bk Cb~m bj ^bmib M~`si
]di ~v} b >4 ebfl}`bjv xb~emx`mi }b bi~
xbkijvxil~% ]bk Cb~m‐v jix ^bmib M~`si
miv}`jl}`bj `j}~bmyfiv l jix ~i}l`e miv`hj
fbjfiw} b~ }di n~ljm* Cb~m ljm ebjh+}`ki
fbeelnb~l}b~ X`ee`lk Vbiem ~i+`j}i~w~i}im
}di }xb+v}b~ip% 497 v|yl~i ki}~i ebfl}`bj }b
lwwile }b }di iklei fbjvyki~% ~ivye}`jh `j
e`hd}+eeim vwlfiv% wlei h~ip% d`hd+hebvv v`e+si~ ljm neyi+h~ip kl~nei cbb~v*
Eljs`j bmib M~`si% Nisi~ep D`eev
]bk Cb~m bmib M~`si% Nisi~ep D`eev
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 459/499
=90ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di ^bmib M~`si nby}`|yi dbyviv l wi~yki~p% xdi~i ]bk Cb~m
Nily}p ljm ]bk Cb~m W~`sl}i Neijm ~lh~ljfiv e`ji wbe`vdim fd~b+
ki vdiesiv* Yw l k`~~b~im v}l`~flvi% bji x`ee jm }di yee fbeeif}`bj
b }di ~ifij}ep elyjfdim xbkijvxil~% m`s`mim `j}b }d~ii vlebjv1
dljmnlh ljm vdbiv% isij`jhxil~% ljm mlpxil~* ]di kij‐v fbeeif+
}`bj `v dbyvim bj }di h~byjm cbb~*
]di Nisi~ep D`eev Fij}i~ `v l kbjbe`}d`f i`hd}+v}b~ip v}~yf}y~i eb+
fl}im l} }di imhi b Nisi~ep D`eev ljm Xiv} Dbeepxbbm% Fle`b~j`l%ni}xiij El F`ijihl ljm Vlj S`fij}i nbyeisl~mv*
Ljfdb~ }ijlj}v `jfeymi Klfp—v%ljm Nebbk`jhmlei—v* Xd`ei }di klee
il}y~iv v}lweiv b Lki~`flj ~i}l`e ‖ vyfd lv Nljljl ^iwyne`f%
S`f}b~`l—v Vif~i}% ljm Cb~isi~ >< ‖ `} `v levb dbki }b visi~le d`hd+
ijm miv`hji~ nby}`|yiv% `jfeym`jh L~klj` Itfdljhi% Ayv} Flslee`%
M#H Mbefi # Hlnnljl% Eby`v Sy`}}bj% Fles`j Oei`j% Nij Vdi~klj%
M`ivie% Hyff`% W~lml% ]di Ci~~l~` V}b~i% Ny~ni~~p% Cijm`% ljm Dyhb
Nbvv*
Lebjh x`}d }di ~i}l`e ljm miv`hji~v— nby}`|yiv% Nisi~ep Fij}i~ b+
i~v l yee bbm fby~}% hyiv} vi~s`fi mivo% slei} wl~o`jh% ljm }lt`vi~s`fiv* ]di klee levb dlv visi~le ~iv}ly~lj}v `jfeym`jh W`joni~~p
ljm ]di H~ljm Eyt Fli* ]di klee—v bb}bw ]i~~lfi bi~v vxiiw`jh
s`ixv b }di Dbeepxbbm D`eev% Mbxj}bxj Ebv Ljhieiv% ljm }di Ebv
Ljhieiv Xiv}v`mi*
]di Fij}i~—v it}i~jleep+s`v`nei ivflel}b~v w~is`byvep ~ivikneim
v`k`el~ ivflel}b~v l} Fij}~i Wbkw`mby `j Wl~`v% C~ljfi? dbxisi~%
}di ivflel}b~v yjmi~xij} ~ijbsl}`bj `j >778 ljm jbx dlsi l v`+
hj`flj}ep m`i~ij}% d`hdep ijdljfim lwwil~ljfi% xd`fd lb~mv
s`v`}b~v l v`hj`flj}ep itwljmim s`ix b }di vy~~byjm`jh l~il ljm}di d`eev }b }di jb~}d*
^bni~}vbj Nbyeisl~m `v l v}~ii} `j Ebv Ljhieiv }dl} levb wlvviv
}d~byhd }di `jfb~wb~l}im f`}`iv b Xiv} Dbeepxbbm% Nisi~ep D`eev%
ljm Fyesi~ F`}p* ^bni~}vbj Nbyeisl~m `v l klab~ jb~}d+vby}d }db+
~byhdl~i bj }di Xiv}v`mi b Ebv Ljhieiv*
]di jb~}di~j wl~} b }di v}~ii} `j Xiv} Dbeepxbbm ljm Nisi~ep
D`eev `v l }~ijmp }~ii+e`jim vdbww`jh m`v}~`f}* ^bni~}vbj Nbyeisl~m
dlv ~ifij}ep nifbki l dlsij b~ fiein~`}`iv ljm wlwl~lqq`* ]d`v
`v wl~}`leep myi }b l el~hi `jcyt b yj`|yi nby}`|yiv ljm miv`hji~
feb}d`jh # aixieei~p v}b~iv vyfd lv Lhjiv N% Fy~si% E`vl Oe`ji% O`}+vbj Nby}`|yi% Nilfd Nyjjp Vx`kxil~% ljm I~`fl Fby~}jip $~`hd}
Nisi~ep Fij}i~% Nisi~ep D`eev
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 460/499
=37 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
jit} mbb~ }b ]di @sp% xd`fd `v l kiffl b~ kljp fiein~`}p vdbwwi~v*
@j lmm`}`bj% visi~le wbwyel~ fiein~`}p+`jyvim il}i~`iv l~i ebfl}im
bj ^bni~}vbj Nbyeisl~m% vyfd lv ]di @sp ljm Jixv~bbk Fli* ]di
Olnnleld Fij}i~ v levb ebfl}im bj }di v}~ii}*
Vyjvi} Nbyeisl~m `v l v}~ii} `j }di xiv}i~j wl~} b Ebv Ljhieiv
Fbyj}p }dl} v}~i}fdiv ~bk C`hyi~bl V}~ii} `j mbxj}bxj Ebv Lj+
hieiv }b }di Wlf`f Fblv} D`hdxlp l} }di Wlf`f Bfilj `j }di Wl+
f`f Wle`vlmiv* ]di v}~ii} `v lj `fbj b Dbeepxbbm fiein~`}p fye}y~i
ljm }di wd~lvi ‚Vyjvi} Nbyeisl~m― `v ijmy~`jh vdb~}dljm b~ }di
helkby~ lvvbf`l}im x`}d Dbeepxbbm*
Lww~bt`kl}iep >= k`eiv $60 o`ebki}~iv `j eijh}d% }di lkbyv
nbyeisl~m ~byhdep k`k`fv }di l~f b }di kbyj}l`jv }dl} b~k }di
jb~}di~j nbyjml~p b }di Ebv Ljhieiv Nlv`j* C~bk mbxj}bxj Ebv
Ljhieiv% `} dilmv jb~}dxiv}% }b Dbeepxbbm% }d~byhd xd`fd `} }~lsiev
myi xiv} b~ visi~le k`eiv nib~i `} nijmv vby}dxiv}% bj fby~vi }b
}di Wlf`f*
]di niv}+ojbxj vif}`bj b Vyjvi} Nbyeisl~m `v w~bnlnep }di Vyj+
vi} V}~`w `j Xiv} Dbeepxbbm% xd`fd `v l fij}~i b~ j`hd}e`i `j }diEbv Ljhieiv l~il* ]di wb~}`bj b Vyjvi} Nbyeisl~m ~bk }di f`}p
e`k`}v b Nisi~ep D`eev }b `}v xiv}i~j ijm xlv l} bji }`ki jlkim
Nisi~ep Nbyeisl~m*
Dbeepxbbm Nbyeisl~m% Xiv} Dbeepxbbm Ebv Ljhieiv
]di V}ljml~m Db}ie Vyjvi} Nbyeisl~m% Xiv} Dbeepxbbm Ebv Ljhieiv
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 461/499
=3<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
06
Kit`fb F`}p% eyty~p v}~ii} Lsij`ml W~iv`mij}i
Klvl~po iv}lne`vdim*Kit`fb‐v flw`}le% KIT@FB F@]P% `v l imi~le v}l}i `j `}v bxj ~`hd}%
x`}d 4%4 k`ee`bj `jdln`}lj}v* ]di h~il}i~ Kit`fb F`}p l~il $QbjlKi}~bwbe`}ljl mie Sleei mi Kàt`fb% b~ QKSK dlv l wbwyel}`bj b
>7 k`ee`bj% }dyv klo`jh Kit`fb F`}p }di xb~em‐v el~hiv} ki}~bwbe`+
}lj l~il* Kbv} b }di f`}p‐v wbwyel}`bj h~bx}d `v w~bsboim np k`h+
~l}`bj% lv Kit`fb F`}p‐v n`~}d ~l}i `v bjep <%8*
Kit`fb F`}p bi~v lj kkijvi ljm sl~`im fbjvyki~ ~i}l`e kl~oi}%
x`}d }dbyvljmv b bw}`bjv b~ isi~p}d jh ~bk }di si~p nlv`f bbmv
}b ye}~l d`hd+ijm eyty~p hbbmv*
Dyjm~imv bc kbmi~j ~i}l`e vdbwv ljm l el~hi jykni~ bc
vdbww`jh fij}~iv
]di~i l~i dyjm~imv b kbmi~j ~i}l`e vdbwv }d~byhdby} }di f`}p*]di~i `v levb l jykni~ b el~hi vdbww`jh fij}~iv ljm kleev% `jfey+
m`jh Vlj}l Cà klee `j }di Vlj}l Cà m`v}~`f} x`}d visi~le miwl~}kij}
v}b~iv ljm bsi~ 677 ~i}l`e v}b~iv% ~iv}ly~lj}v ljm f`jiklv* B}di~v
`jfeymi Welql Yj`si~v`mlm% Welql Vl}àe`}i% Hlei~ëlv Fblwl% Wl~|yi
Mie}l% Wl~|yi E`jmls`v}l% Wlnieeöj Wbeljfb% Wlnieeöj Nbv|yiv%
Kyjmb I% Wi~`jb~}i ljm Welql E`jmls`v}l% x`}d ljfdb~ v}b~iv vyfd
Kit`fb+F`}p np J`hd}
Wlelf`b mi D`i~~b Vlj}l Cà% Kit`fb+F`}p
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 462/499
=3> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
lv Ie Wlelf`b mi D`i~~b% E`si~wbbe% Vljnb~j—v% Vil~v% ljm Cìn~`flv
mi C~ljf`l*
]di eyty~p Wyj}l Jb~}i By}ei} Klee
]di Wyj}l Jb~}i By}ei} Klee `v ebfl}im jb~}d b }di f`}p ljm `jfey+
miv kljp ywvflei by}ei} v}b~iv b~ n~ljmv vyfd lv Klt Kl~l% Vle+
sl}b~i Ci~~lhlkb% Dyhb Nbvv% Vflww`j`b ljm Qihjl*
Xiee+ojbxj Kit`flj nby}`|yi n~ljmv% vyfd lv W`jiml Fbsle`j% El
Dlklfl p ie ^inbqb ljm Vbdb% l~i lsl`elnei `j kbv} ywwi~+ijm
vdbww`jh l~ilv*
Kbv} kbmi~j vdbww`jh fij}~iv `j El}`j+Lki~`fl
Fij}~b Fbpblfìj% Vlj}l Cà% Wi~`vy~% Lj}l~l Wbeljfb% ljm nby}`|yi
kleev L~fbv Nbv|yiv ljm Le}ls`v}l <=8 l~i lkbjhv} }di kbv} kb+
mi~j ljm vxljo `j El}`j Lki~`fl* ]bw+ijm miwl~}kij} v}b~iv `j+
feymi Ie Wlelf`b mi D`i~~b ljm Vlov C`c}d Lsijyi $xdbvi v}b~i l}Vlj}l Cà klee `v bji b bjep }d~ii by}v`mi }di YV*
Welql Vl}àe`}i klee `v El}`j Lki~`fl—v d`hdiv} w~b} vdbww`jh si+
jyi* Cb~ l kb~i nbdik`lj lkn`ljfi% }di ji`hdnby~dbbmv b Fbj+
mivl% Fbpblflj ljm Vlj Ìjhie bi~ itfieeij} by}mbb~ vdbww`jh
ljm m`j`jh itwi~`ijfiv*
]di eyty~p kl~oi} `j Kit`fb
@j lmm`}`bj }b }di it}ijv`si Vlj}l Cà klee x`}d Vlov ljm jyki+
~byv eyty~p nby}`|yiv%Lj}l~l Wbeljfb `v l d`hd+ijm klee j Wbelj+
fb x`}d ~iv}ly~lj}v% f`jiklv% ljm nby}`|yiv% `jfeym`jh Ny~ni~~p%
Ebjhfdlkw% Ayv} Flslee`% I}~b% Ikwb~`b L~klj`% N~bbov N~b}di~v%]dbklv W`jo% Dlfoi}} ljm Fblfd*
Le}ls`v}l <=8 `v l vklee vdbww`jh fij}~i j }di vby}di~j ji`hdnby~+
dbbm b Vlj Ìjhie% x`}d Eby`v Sy`}}bj% Vlesl}b~i Ci~~lhlkb% Fl~b+
Le}ls`v}l <=8 Klee% Kit`fb+F`}p
Hlei~`lv @jvy~hij}iv% Kit`fb+F`}p
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 463/499
=36ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
e`jl Di~~i~l% Klt Kl~l% Dyhb Nbvv }di Kit`flj eyty~p v`esi~vk`}d
]lji* ]di klee `v ebfl}im bj Lsij`ml Le}ls`v}l% xd`fd dbyviv kljp
b}di~ d`hd+ijm ~i}l`ei~v% bfyv`jh bj y~j`}y~i vdbwv ljm `j}i~`b~
mifb~l}b~v% ~iv}ly~lj}v% ljm v`esi~vk`}dv vyfd lv Fd~`v}bci*
Fbe* Mie Sleei bji bc }di el~hiv} ~iv`mij}`le fbebj`iv w~iv+
}`h`byv bc Kit`fb F`}p
Fbe* Mie Sleei `v lkbyv b~ `}v el~hi h~iij l~ilv% wl~ov% kbjy+
kij}v% miwl~}kij} v}b~iv% nby}`|yiv% O+Ci $fli}i~`lv% Dbe`mlp
Fdbfbel}i% itfeyv`si ~iv}ly~lj}v vfl}}i~im }d~byhdby} }di fbebjp%x`}d }xb eyty~p vdbww`jh kleev% Hlei~ëlv @jvy~hij}iv ljm Fij}~b
Fbpblfìj*
]di }xb vdbww`jh fij}~iv fbj}l`j }di el~hi miwl~}kij} v}b~iv Ie
Wlelf`b mi D`i~~b ljm E`si~wbbe% ljm }divi }xb fbj}l`j }di kbv}
itfeyv`si nby}`|yiv e`oi L~klj`% NFNH Klt Lq~`l% Ny~ni~~p% Fdl+
jie% MOJP% Di~käv% Eljfýki% E`q Fel`nb~ji% Ebjhfdlkw% KltKl~l%
Bvfl~ Mi El ^ij}l% Wy~`flf`öj Hl~fël% ljm Vlesl}b~i Ci~~lhlkb%
}b kij}`bj vbki nby}`|yiv% aixieei~p vyfd lv Nyehl~`% Fl~}`i~% Ebj+
h`jiv% Kl~f Alfbnv% K`fdlie Ob~v% ^beit ljm Vxl~bsvo`% b~ vbki
m`kijv`bjv* ]di ji`hdnby~dbbm levb dbyviv fl~ milei~vd`wv b~
Lel ^bkib% NKX% Ci~~l~`% Elknb~hd`j`% Klvi~l}`% Ki~fimiv Nijq%Wb~vfdi ljm kljp b}di~v* ^iv}ly~lj}v vyfd lv Niee`j`% }di bjep ~i+
sbes`jh ~iv}ly~lj} `j }di fbyj}~p ljm ojbxj lv ‚}di n`hhiv} ~isbe+
s`jh ~iv}ly~lj} `j }di xb~em― ljm Vyj}b~p l~i ojbxj }b ni }di kbv}
itfeyv`si ~iv}ly~lj}v `j lee b Kit`fb*
L~fbv Nbv|yiv jix vdbww`jh fbkweit
L~fbv Nbv|yiv `v l ~iel}`siep jix vdbww`jh fbkweit `j }di jl+
kivloi nyv`jivv fbkweit `j }di ywvflei Nbv|yiv mi elv Ebklv
ji`hdnby~dbbm% jil~ Vlj}l Ci* ]di fbkweit dbv}v vfb~iv b ~iv+
}ly~lj}v% `jfeym`jh l n~ljfd b Jbny% ljm vkl~} vdbwv `jfeym`jh
Imkbjm C~i}}i% Kl~f Alfbnv% ]dbklv W`jo% ljm Vlesl}b~i Ci~~l+
hlkb*
Lsij`ml W~iv`mij}i Klvl~po `j Wbeljfb
Kbv} b }di f`}p—v eyty~p nby}`|yiv l~i ebfl}im bj Lsij`ml W~iv`+
mij}i Klvl~po `j Wbeljfb* Di~i% v}ljm+lebji vdbwv `jfeymi Eby`v
Sy`}}bj% Nyehl~`% Fl~}`i~% Fdljie% Di~käv% C~i}}i% I~kijih`emb Qi+
hjl% I}~b% N~`bj`% Fljle`% Fb~jie`lj`% Fdbwl~m% Hyff`% Kl~f Alfbnv%
]`ljp # Fb* ljm ^bni~}b Flslee`* B}di~ v}b~iv `jfeymi Iy~bwilj
y~j`}y~i ~i}l`ei~v ^bfdi+Nbnb`v% Jl}yqq` ljm Ol~}iee* Bj vkleei~
v`mi v}~ii}v% bji flj jm v}b~iv vyfd lv l eyty~p C~ijfd nbbo wy+
ne`vdi~ Lvvbye`ji% Lmbeb Mbk`jhyiq ljm K`}fdiee Hbem / Nbn X`e+
e`lkv*
N~`bj` Bwijv by}wbv} `j Kit`fb F`}p
N~`bj` n~ilov jix h~byjmv lv } bwijv }v ~v} isi~ nby}`|yi j Ki+
t`fb* Ebfl}im l} Lsij`ml W~iv`mij}i Klvl~po% }di kbv} itfeyv`si
l~il b }di f`}p% }di jix N~`bj` nby}`|yi `v vw~ilm bsi~ }xb cbb~v
ljm kilvy~iv =97 v|yl~i ki}~iv*
]di jix nby}`|yi `j Kit`fb F`}p beebxv }di ~ifij} bwij`jhv `j
Nl~fiebjl% Ni`a`jh% Vdljhdl`% ljm ]bopb% x`}d kb~i ebfl}`bjv it+
wif}im }b bwij j }di ~iv} b >7<7*
Hlei~`lv @jvy~hij}iv% Kit`fb+F`}p
L~fbv Nbv|yiv Kit`fb+F`}p
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 464/499
=3= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Di~käv }b itwljm cy~}di~ `j El}`j Lki~`fl cbfyv`jh bj
Kit`fb ljm N~lq`e
@j lj `j}i~s`ix }b LCW% Wl}~`fo Lenlelmiab% S`fi W~iv`mij} b Di~+
käv% dlv vwboij lnby} d`v fbkwljp—v weljv }b y~}di~ itwljm `j
El}`j Lki~`fl ljm f~il}`jh ~ih`bjle dilm|yl~}i~v `j Vlb Wlbeb*
X`}d i`hd} v}b~iv `j El}`j Lki~`fl $by~ `j Kit`fb% bji `j N~lq`e%
bji `j L~hij}`jl% ljm bji `j Wljlkl% Di~käv x`ee w~`kl~`ep bfyv
bj misiebwkij} `j Kit`fb ljm N~lq`e* L vifbjm nby}`|yi `j Vlb
Wlbeb `v l w~`b~`}p b~ }di jit} }d~ii }b by~ pil~v*
Vlesl}b~i Ci~~lhlkb itwljmv `j Vby}d Lki~`fl
]di welj }b itwljm `j Vby}d Lki~`fl b Vlesl}b~i Ci~~lhlkb `v vi}
}b bwij }ij kbjb+n~ljm v}b~iv ljm }xiesi vdbw+`j+vdbwv $fb~+
ji~v np >7<9% }l~hi}`jh Fbebkn`l% Fd`ei% Wi~y* Ci~~lhlkb bwijim
`}v ~v} kbjb+n~ljm ~ljfd`vi il~e`i~ }d`v pil~ `j Wi~y% `j }di fl+
w`}le f`}p b E`kl*
]di itwljv`bj x`ee n~`jh Ci~~lhlkb—v w~ivijfi ~bk 4= mbb~v $l}
w~ivij} }b <73 mbb~v* Fy~~ij}ep% Ci~~lhlkb bwi~l}iv <0 kbjb+
n~ljm v}b~iv `j Vby}d Lki~`fl% visij `j Kit`fb% by~ `j N~lq`e% ljm
}di ~iv} `j Fd`ei% Fbebkn`l ljm L~hij}`jl*
Alihi~+EiFbye}~i bwijim jix nby}`|yi `j Kit`fb% }di
=7}d `j }di xb~em
@j Ayep >7<<% Kljylf}y~i Alihi~+EiFbye}~i bwijim `}v ~v} nby+
}`|yi `j Kit`fb F`}p* X`}d }d`v jix ebfl}`bj ljm lebjh x`}d }di ~i+
fij} `jlyhy~l}`bjv `j Klfly ljm Dbjh Objh% Alihi~+EiFbye}~i x`ee
jbx dlsi =7 nby}`|yiv xb~emx`mi*
X`}d l vwlfi b bsi~ <>7 v|yl~i ki}~iv% }di jix nby}`|yi `v }di
el~hiv} `j El}`j Lki~`fl ljm x`ee nifbki l welfi b jyki~byv ij+
fbyj}i~v b~ fbeeif}b~v ljm ebsi~v b ji xl}fdklo`jh*
Wle Q`ei~` jix bwij`jh
Wle Q`ei~` fbj}`jyiv }b h~bx bj }di `j}i~jl}`bjle kl~oi}* ]di S`fij+
ql+nlvim n~ljm% vpknbe b Klmi `j @}lep itfieeijfi `j }di kijv+
xil~ vif}b~% fbj|yi~v ljb}di~ vklee w`ifi b }di Lki~`flv* ]d`v `v
`j Kit`fb F`}p% xdi~i }di @}le`lj fbkwljp le~ilmp nblv}v l v}~bjh
w~ivijfi% x`}d v`t v`jhei+n~ljm ljm kye}`+n~ljm v}b~iv m`v}~`ny}im
}d~byhdby} }di flw`}le f`}p*
]di ~ifij}ep `jlyhy~l}im visij}d vleiv wb`j} `v ebfl}im `j l jix
fb~ji~ `jv`mi }di Lj}l~l Vdbww`jh Klee* ]di vwlfi b l~byjm 47
v|yl~i ki}~iv `v mim`fl}im ij}`~iep }b }di Wle Q`ei~` Eln e`ji% xd`fd
x`}d `}v pbyjh% `jjbsl}`si ljm v`kye}ljibyvep ieihlj} v}pei% `v wi~+
N~`bj` Lsij`ml W~iv`mij}i Klvl~po% Kit`fb+F`}p
Vlesl}b~i Ci~~lhlkb Lsij`ml W~iv mij}i Klvl~po% Kit fb+F`}p Alihi~+EiFbye}~i% Kit fb+F`}p
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 465/499
=39ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
if}ep vy`}im }b }di kbmi~j ijs`~bjkij} b
el~hi vdbww`jh kleev*
Mlk`lj` bwijim lhvd`w v}b~i
Bj }di xloi b l hbbm wi~`bm% }di itwljv`+
bj fbj}`jyiv b Mlk`lj` }dl} bwijim l jix
nby}`|yi `j }di Wlelf`b mi D`i~~b @j}i~eb+
klv miwl~}kij} v}b~i `j Mifikni~ >7<<*
]di jix clhvd`w v}b~i bi~v }di bwwb~}y+j`}p }b lmk`~i ljm nyp }di kbv} ~iw~ivij+
}l}`si Klmi j @}lep fbeeif}`bjv b }di n~ljm%
fbjvbe`ml}`jh `}v w~ivijfi `j }di Lki~`flj
kl~oi} ljm vb welf`jh jit} }b }di jix v}b~i
}dbvi b Ebv Ljhieiv% Jix Pb~o% Dbjbeyey%
ljm Kbj}i~~ip*
Vibwdb~l weljv }b bwij lmm`}`bjle
v}b~iv }d~byhdby} Kit`fb `j >7<>
Nily}p ~i}l`ei~ Viwdb~l dlv bwijim lj yj+
mi~h~byjm% 9%=77 v|yl~i bb} v}b~i `j Lj+
}l~l Clvd`bj Dlee* ]di ~i}l`ei~ wl~}ji~imx`}d H~ywb Ltb bj }di v}b~i% x`}d l vifbjm
Kit`flj ebfl}`bj vfdimyeim }b bwij `j k`m+
Jbsikni~ j }di Wlvib @j}i~ebklv Klee*
Vdbwwi~v ij}i~ }di Lj}l~l Klee vwlfi% xd`fd
xlv miv`hjim np l ab`j} Kit`flj ljm Lki~`+
flj }ilk }d~byhd l el~hi f`~fyel~ v}l`~xlp
mivfijm`jh ~bk l klee ij}~ljfi lnbsi* L
f`~fyel~ 67+bb} xlee b neyi EIM e`hd}v ij+
f`~feiv }di v}l`~xiee x`}d }di fij}~le vdl}
b }di f`~fyel~ v}l`~xlp miv`hjim lv l kim`l
xlee* ]di ~i}l`ei~ weljv }b bwij lmm`}`bjle
v}b~iv }d~byhdby} Kit`fb `j >7<>*
Lffivvb~`qi itwljmv
N~`}`vd lvd`bj n~ljm Lffivvb~`qi `v itwlj+
m`jh `j}b Kit`fb l}i~ `}v ~v} v}b~i }dl} xlv
bwijim j Klp >7<7 dlv w~bsim }b ni l dyhi
vyffivv* @} dlv jbx bwijim l vifbjm v}b~i
`j Kit`fb ljm dbwiv }b bwij ljb}di~ }xb
nib~i }di ijm b }di pil~*
]di kbv} ~ifij} v}b~i `j Kit`fb F`}p xlv
`jlyhy~l}im np Ai~ikp N~bxji% }di YO‐v
Cb~i`hj ljm Lffivvb~`qi `v jb} }di bjep YO~i}l`e n~ljm }b vw~ilm `}v x`jhv `j Kit`fb%
x`}d Ny~ni~~p ljm ]dbklv W`jo lkbjh }db+
vi xdb dlsi levb `jf~ilvim }di`~ `jcyijfi
lf~bvv }di fbyj}~p‐v h~bx`jh ~i}l`e vif}b~*
Lj}l~l Vdbww`jh Klee% Kit`fb+F`}p
Wlvib @j}i~ebklv Klee% Kit`fb+F`}p
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 466/499
=33 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
0=
Vlb Wlyeb% @hyl}ik` ‖ niv} vdbww`jh ebfl}`bj `j
El}`j Lki~`fl*
VLB WLBEB% }di flw`}le b }di iwbjpkbyv v}l}i ljm N~lq`e‐v el~hiv}
f`}p% `v El}`j Lki~`fl‐v el~hiv} `jmyv}~`le fbjy~nl}`bj* Vlb Wlbeb
w~bwi~ dlv l wbwyel}`bj b <7%8 k`ee`bj% xd`ei }di h~il}i~ Vlb Wlb+
eb l~il dlv <0%4 k`ee`bj `jdln`}lj}v% klo`jh `} bji b }di xb~em‐v
el~hiv} f`}`iv ljm }di kbv} mijviep wbwyel}im y~nlj l~il `j }di
Vby}di~j Dik`vwdi~i* Miwijm`jh bj xd`fd v}l}`v}`fv l~i lwwe`im%
Vlb Wlbeb `v }di xb~em‐v }d b~ v`t}d el~hiv} ki}~bwbe`}lj l~il*
N~lq`e`ljv l~i hi}}`jh ~`fdi~ ljm x`ee fbj}`jyi }b m~`si h~bx}d `j
}di eyty~p kl~oi}% nbbv}`jh vleiv b isi~p}d`jh ~bk Eby`v Sy`}}bj‐v
Vwiimp nlhv }b Fdljie‐v Wl~}`fye`ä~i jl`e wbe`vd% ljm ey~`jh jix
n~ljmv vyfd lv W~lml ljm Cijm` }b ebfle vdbww`jh kleev jit} pil~*
N~lq`e—v eyty~p nbbk
Vlb Wlbeb% N~lq`e—v eilm`jh nyv`jivv ljm jljf`le dyn% `v fy~~ij}ep
fbjfij}~l}`jh kbv} b }di fbyj}~p—v eyty~p kl~oi}*
Fdljie% Di~käv% Ny~ni~~p% Fl~be`jl Di~~i~l% Kl~f Alfbnv% Hbpl~m%
Fie`ji% ljm A`kkp Fdbb l~i ayv} vbki b }di klab~ `j}i~jl}`bjle
eyty~p n~ljmv xd`fd dlsi bwijim kbjb+n~ljm v}b~iv j Vlb Wlbebbsi~ }di wlv} }xb pil~v% kbv} b }dik bwi~l}im `j ~ljfd`v`jh*
N~lq`e fy~~ij}ep lffbyj}v b~ ayv} 8%90 n`ee`bj mbeel~ `j eyty~p ~i+
sijyiv% b~ lnby} < ) b }di hebnle kl~oi}* Ny} `}v h~bx}d ~l}i `v
>> ) l pil~% l~ by}wlf`jh visi~le kb~i iv}lne`vdim kl~oi}v ljm
isij N~lq`e—v hiji~le ~i}l`e vleiv% xd`fd ~bvi np lj iv}`kl}im << )
`j >7<7* Ljm }di fbyj}~p—v eyty~p vleiv l~i jbx lekbv} }x`fi }di
sleyi b >773*
Fdljie febvim `}v c~ljfd`vi vdbw `jv`mi Mlvey S`eel ljm
bwijim l} F`}lmi Al~m`k
―]d`v `v jbx }di }`ki b~ yv }b fbjvbe`ml}i by~ w~ivijfi }di~i% m`+~if}ep bwi~l}`jh }di nby}`|yi ji}xb~o% lv xi mb ievixdi~i%― vl`m
N~yjb Wlsebsvop% W~iv`mij} b Fdljie—v lvd`bj m`s`v`bj* L}i~ kb~i
}dlj l miflmi yjmi~ }di bwi~l}`bj b Mlvey% N~lq`e—v eilm`jh eyty+
Vlb Wlyeb np Die`fbw}i~
Vlb Wlyeb Vope`ji
S`ix c~bk }di Yj`|yi Db}ie% Vlb Wlyeb
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 467/499
=38ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
@hyl}ik` Vdbww`jh Klee fbkki~f`le x`}d Ljl Nil}~`q Nl~~bv
~p ~i}l`ei~ b~ }di wlv} 97 pil~v% Fdljie il~e`i~ }d`v pil~ febvim `}v
~ljfd`vi vdbw `jv`mi }di by~+v}b~ip Mlvey S`eel di~i*
Elv} Ayep% `} }bbo bsi~ }di kljlhikij} b `}v v}b~i `j Vdbww`jh
F`}lmi Al~m`k% xdi~i `} v}ljmv bj }di vlki cbb~ x`}d Di~käv‐ ~v}
v}b~i `j N~lq`e% l fbjfivv`bj xd`fd xlv bwijim `j el}i >770 ljm
jil~ Eby`v Sy`}}bj% xd`fd dlv niij m`~if}ep bwi~l}`jh `}v v}b~iv `j
N~lq`e v`jfi <000* ]d`v kbsi dlm lj `kkim`l}i 67 ) w~`fi m~bw
iif} bj Fdljie—v w~`fiv% }d`v xlp fy}}`jh by} lj it}~l fbkk`vv`+bj* L vifbjm Fdljie v}b~i `j Vlb Wlbeb bwijim l} }di ijm b >7<7
x`}d`j Vdbww`jh @hyl}ik` Klee% lf~bvv }di Hyff` v}b~i*
Al~m`jv% F`}lmi Al~m`k `v jb} lv ilv`ep lffivv`nei
Cl~ ~ikbsim ~bk }di Bvfl~ C~i`i~i ljm Dlmmbfo Ebnb% }di }xb
kl`j eyty~p v}~ii}v `j Al~m`jv% F`}lmi Al~m`k `v jb} lv ilv`ep lf+
fivv`nei lv @hyl}ik`* @}v ebfl}`bj fbyem ni }di bji ~ilvbj F`}lmi
Al~m`k l}}~lf}v bjep lnby} <9%777 fbjvyki~v wi~ mlp% l }d`~m b }di
jykni~ xdb s`v`} @hyl}ik`* V}`ee% F`}lmi Al~m`k—v fbjvyki~v vwijm
n`h% lsi~lh`jh <%877 mbeel~ bj l s`v`}% lekbv} v`t }`kiv }di N~lq`e`lj
k`j`kyk xlhi*
@hyl}ik` `v }di niv} ebfl}`bj `j }di El}`j Lki~`flj kl~+
oi}
@} `v l v}~bjh ljm h~bx`jh eyty~p lvd`bj ijs`~bjkij}% x`}d b}di~
n~ljmv bwij`jh ~ihyel~ep* ‚F`}lmi Al~m`k `v l jix ye}~l+eyty~p
vdbww`jh klee x`}d l si~p v}~bjh wb}ij}`le itwif}im b~ }di ijm b
‚N~lq`e—v ~`fd l~i hi}}`jh ~`fdi~― Vyqp Kijoiv
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 468/499
=34 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
>7<< xdij }di w~baif} xd`fd `jfeymiv ~iv`mij}`le ljm bfi ny`e+
m`jhv lv xiee lv l jix ~blm }b lsb`m }~lf l~i vfdimyeim }b ni
fbkwei}im%― vl`m Wlsebsvop*
Le}dbyhd Vlb Wlyeb fbjfij}~l}iv kb~i }dlj 87 ) b N~lq`e—v eyty~p
kl~oi}% }di~i `v wb}ij}`le `j b}di~ f`}`iv }bb* @hyl}ik` le~ilmp dlv
l klee `j N~lv`e`l% xdi~i Ny~ni~~p bwijim `}v ~v} m`~if}ep bwi~l}im
v}b~i `j Klp >7<7% xd`fd xlv beebxim np l vifbjm bwij`jh b l
Ny~ni~~p v}b~i x`}d`j }di @hyl}ik` Klee `j Vlb Wlbeb `j Mifikni~>7<7* L v`}i ni`jh ipim np eyty~p n~ljmv `j ^`b mi Alji`~b `v }di
S`eelhi Klee% xd`fd `v ni`jh weljjim `j }di f`}p—v Nl~~l ml ]`ayfl
ji`hdnby~dbbm*
J`fbei O`mklj dlv niij d`~im
J`fbei O`mklj dlv niij d`~im }b w~bkb}i }di jix w~baif} xd`fd
`v myi `j >7<>* @hyl}ik` `v itwljm`jh `j Vlb Wlbeb ljm `v vbbj it+
wif}im }b yjsi`e l vifbjm lmm~ivv% Vdbww`jh AO @hyl}ik`% xd`fd
`jv`mi~v vlp `v itwif}im }b vii Hyff` H~byw—v ~v} m`~if}ep bwi~l+
}im v}b~iv `j N~lq`e* Di~käv% xd`fd `v bwi~l}im `j ~ljfd`v`jh np
ebfle eyty~p ~ile iv}l}i fbkwljp ADVC% `v ~iwb~}imep ebbo`jh b~ l
vifbjm ebfl}`bj `j Vlb Wlbeb ljm l ebfl}`bj b~ `}v ~v} v}b~i `j ^`bmi Alji`~b*
F`}lmi Al~m`k Vdbww`jh+Klee% Kit`fb+F`}p
^yl Bvfl~ C~i`~i% Vlb Wlyeb
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 469/499
=30ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Miv`hji~ Fl~ebv K`iei
Dlsl`ljlv yl Bvfl~ C~i`~i% Vlb Wlyeb
^yl Bvfl~ C~i`~i `v }di i`hd}d kbv} eyty~`byv v}~ii}
^yl Bvfl~ C~i`~i `v l }~ii+e`jim v}~ii} v}~i}fd`jh ~bk Lelkiml
Flvl N~ljfl }b Lsij`ml Mby}b~ L~jlemb `j }di Al~m`jv m`v}~`f} b
Væb Wlyeb* @} xlv jlkim l}i~ Bvfl~ C~i`~i mi Fl~sledb% l wdpv`f`lj
ljm b~ijv`f kim`f`ji w~bivvb~ ~bk Nld`l% xdb diewim misiebw
}di f`}p—v ~v} kb~hyi $@jv}`}y}b Kàm`fb Eihle*
Lffb~m`jh }b Itfieeijfi Kpv}i~p Vdbww`jh @j}i~jl}`bjle% ^yl Bv+
fl~ C~i`~i `v }di i`hd}d kbv} eyty~`byv v}~ii} `j }di xb~em ljm vi+fbjm `j }di Lki~`flv nid`jm C`}d Lsijyi `j Jix Pb~o*
V}b~iv bj ^yl Bvfl~ C~i`~i
Vdbwv ebfl}im bj ^yl Bvfl~ C~i`~i ljm vy~~byjm`jh v}~ii}v `jfeymi
Eby`v Sy`}}bj% L~klj` $H`b~h`b L~klj` ljm Ikwb~`b L~klj` e`jiv%
Fl~kij V}iijv% M`b~% Kbj}neljf% Fl~}`i~% KltKl~l% I~kijih`emb
Qihjl% Si~vlfi% M`ivie% Flslee`% Nyehl~`% Vlesl}b~i Ci~~lhlkb% Kl~f
Alfbnv% Hlj}% Elfbv}i% ]`kni~eljm% ]bkkp D`ehi~% J`oi% Lm`mlv%
Niji}}bj* ]bw+jb}fd N~lq`e`lj lvd`bj `v w~ivij} x`}d }di e`oiv b
Leitljm~i Di~fdfbs`}fd% F~`v Nl~~bv% ^i`jlemb Eby~ijèb% Heö~`l
Fbiedb% Lj`klei% Cb~yk% Ieeyv% JO V}b~i% Vi~h`b O% Dlsl`ljlv% Fl~+
ebv K`iei% Flslei~l% Ei E`v Neljf% Fljle% ]~`}bj% @öm`fi% ljm Bvoeij*Jl}`bjle d`hd+ijm aixieei~p v}b~iv `jfeymi S`sl~l ljm D V}i~j*
Vbwd`v}`fl}im bbm vdbwv ljm ~iv}ly~lj}v flj levb ni byjm*
Lkbjh }dik l~i L C`hyi`~l ^ynl`pl}% Clvljb% Lj}`|yl~`yv ljm
Hi~b% by~ b }di f`}p—v kbv} }~lm`}`bjle ljm itwijv`si ~iv}ly~lj}v%
lv xiee lv xb~em+lkbyv Dílhij+Mlqv* ]di~i `v l Jivw~ivvb v}b~i
ljm j >7<7 l Sle~dbjl nby}`|yi xlv bwijim*
Dlsl`ljlv bwijim }di`~ ~v} v}b~i `j N~lq`e `j >770 bj ^yl Bvfl~
C~i`~i bji b }di xb~em—v kbv} itwijv`si lmm~ivviv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 470/499
=87 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
09
Nyijbv L`~iv% eyty~p k`ei Lsij`ml Lesil~ bc
h~il} `j}i~iv}*
NYIJBV L@^IV `v }di flw`}le b L~hij}`jl ljm }di fbyj}~p‐v wb+
e`}`fle% fye}y~le% fbkki~f`le ljm `jmyv}~`le fij}~i* ]di f`}p hb}
`}v jlki ~bk Vlj}l Kl~ël mie Nyij Lp~i $―V}* Kl~p b }di Hbbm
X`jm‛% xdb `v }di wl}~bj vl`j} b kl~`ji~v ‖ l jlki }di f`}p‐v
byjm`jh l}di~v mif`mim }b lmbw} }b vdbx h~l}`}ymi b~ }di lsb+
y~lnei xil}di~ fbjm`}`bjv }dip ijfbyj}i~im xdij miwl~}`jh bjbfilj aby~jipv*
Nyijbv L`~iv% }di bf`le vy~lfi l~il b xd`fd `v >76 v|yl~i ki}+
~i o`ebki}~iv% b~kv }di fb~i b Vby}d Lki~`fl‐v el~hiv} ki}~bwb+
e`}lj ~ih`bj% H~lj Nyijbv L`~iv% xd`fd dlv <6 k`ee`bj `jdln`}lj}v*
Nyijbv L`~iv ljm `j wl~}`fyel~ }di vy~~byjm`jh l~il l~i dbki }b
l~byjm bji }d`~m b lee L~hij}`jiljv* Nyijbv L`~iv xlv jlkim l
YJIVFB F`}p b Miv`hj j >779*
Hlei~ëlv Wlfëfb
Bji b L~hij}`jl‐v kbv} vyffivvye vdbww`jh kleev% Hlei~ëlv Wlfë+
cfbxlv mifel~im l jl}`bjle d`v}b~`f kbjykij} bx`jh }b }di yjmi+j`lnei liv}di}`f sleyi b `}v l~fd`}if}y~i ljm `}v v}~`o`jh ky~lev*
Ebfl}im l} }di fb~ji~ b Ceb~`ml V}~ii} ljm Fb~mbnl Lsijyi% Hl+
ei~ëlv Wlfëfb v ~i|yij}im np bsi~ 077%777 s`v`}b~v l kbj}d xdb
l~i d`hdep e`}i~l}i ljm dlsi l d`hd vbf`bifbjbk`f v}l}yv* ]di klee
dlv kb~i }dlj <<%777 v|yl~i ki}~iv b ~i}l`e vwlfi% kb~i }dlj <97
v}b~iv ljm l bbm fby~} x`}d kb~i }dlj <4 sijmb~v*
Fdljie bwijim }v ~v} L~hij}`jilj nby}`|yi di~i j Bf}bni~ >7<<
$87 v|yl~i ki}~iv l} l w~`ki ebfl}`bj l} Hlei~ëlv Wlfëfb*
Psiv Vl`j} Ely~ij} `jlyhy~l}im `}v ~v} by}ei} `j L~hij}`jl% l vdbw+
`j+vdbw l} Clelnieel miwl~}kij} v}b~i% jil~ Nyijbv L`~iv*
Hlei~`lv Wlf`cfb Vdbww`jh Fij}i~% Fb~ji~ Ceb~`ml V}~ii}"Fö~mbnl Lsijyi%
Nyijbv L`~iv
Hlei~`lv Wlf`cfb Vdbww`jh Fij}i~% Nyijbv L`~iv
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 471/499
=8<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Lsij`ml Lesil~1 Nyijbv L`~iv‐v kl`j vdbww`jh v}~ii}
]di kl`j vdbww`jh v}~ii} `j Nyijbv L`~iv `v Lsij`ml Lesil~% xdi~i
}di w~ivijfi b jyki~byv klab~ ~i}l`ei~v kloi }d`v }di f`}p‐v }bw
vdbww`jh l~il*
Lsij`ml Lesil~% xd`fd it}ijmv bsi~ visij nebfov $l nebfo `v l~byjm
<<7 ki}~iv ebjh ~bk Welqbei}l Fl~ebv Wieeih~`j` }b Welql Lesil~%
`v ojbxj jb} bjep b~ `}v w~`fip v}b~iv% ny} levb b~ `}v C~ijfd+v}pei
wlel}`le ny`em`jhv }dl} xi~i si~p wbwyel~ lkbjh L~hij}`jl‐v ywwi~
f~yv} `j }di il~ep >7}d fij}y~p*
Fbjv}~yf}`bj b Lsij`ml Lesil~ nihlj j <449 l} }di nidiv} b Kl+
pb~ ]b~fyl}b mi Lesil~% xdb `v ~ikikni~im b~ d`v y~nlj misiebw+
kij} w~baif}v }dl} ikyel}im }dbvi b Nl~bj Dlyvvkljj `j Wl~`v*
]di niv} ojbxj itlkweiv b Nieei Iwb|yi l~fd`}if}y~i bj Lsij`ml
Lesil~ l~i Wlelf`b B~}`q Nlvylemb ljm Wlelf`b Wi~iml% xd`fd }b+
mlp dbyvi }di C~ijfd ljm N~lq`e`lj iknlvv`iv% ~ivwif}`siep* B}di~
xiee+ojbxj ny`em`jhv jfeymi Wlelf`b Mydly $jbx l Wl~o Dpl}} Db+
}ie% }di ji`hdnby~`jh Wlelf`b Ci~jìjmiq Ljfdb~ijl $jbx }di Sl}`+
flj iknlvvp ljm Lesil~ Wlelfi Db}ie $<06>*
Wlelfi Db}ie Lsij`ml Lesil~% Nyijbv L`~iv
Wlji~l` Nby}`|yi Lsij`ml Lesil~% Nyijbv L`~iv
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 472/499
=8> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di miv`hji~ nby}`|yiv lebjh Lsij`ml Lesil~ `jfeymi L~klj`% Sl+
eij}`jb% Di~käv% Eby`v Sy`}}bj% ljm I~kijih`emb Qihjl* ]di v}~ii}ijmv `j }di jb~}d l} }di El ^ifbei}l fiki}i~p*
Kbj}neljf bwijv bwwbv`}i Wlelfi Db}ie
@j Viw}ikni~ >7<<% }di x~`}`jh `kweikij} fbkwljp Kbj}neljf
bwijim l <47 v|yl~i ki}~i v}b~i bj Lsij`ml Lesil~% xd`fd `v eb+
fl}im ~`hd} jil~ ieebx eyty~p ~i}l`ei~v Eby`v Sy`}}bj% Fl~}`i~ yjm
Di~käv% ljm bwwbv`}i }di Wlelfi Db}ie*
Wlji~l` }b miny} `j Nyijbv L`~iv
]di jix Wlji~l` Nby}`|yi `j Nyijbv L`~iv bwijv `j Lsij`ml Lesil~
<4<=% }di lkbyv nbyeisl~m ebfl}im `j }di fdl~k`jh ^ifbei}l m`v+
}~`f}* ]d`v l~il il}y~iv lj lnyjmljfi b wl~ov% nbyeisl~mv% kyvi+
ykv% ljm wlelfiv b h~il} d`v}b~`fle ljm l~fd`}if}y~le `j}i~iv}* ]di
ny`em`jhv bj Lsij`ml Lesil~% lkbjh xd`fd }di Db}ie Lesil~ v}ljmvby}% b~ }di kbv} wl~} ml}i nlfo }b }di wi~`bm ni}xiij <447 ljm
<0>7 ljm isboi lj `kwb~}lj} wlv}* ]di ~bbkv b }d`v vyw~ikiep
ieihlj} db}ie dlsi bi~im dbvw`}le`}p }b ~bple}p ljm dilmv b v}l}i%
ljm lebjh }di nbyeisl~m v}~bee xb~em+~ijbxjim wi~vbjle`}`iv ~bk
}di xb~emv b }di l~}v% nyv`jivv ljm ij}i~}l`jkij}*
@j }di fdl~k`jh vi}}`jh b }di Lsij`ml% }di Wlji~l` Nby}`|yi w~b+
wbviv `}v b~ikbv} f~il}`bjv xd`fd l~i l~byv`jh isi~ h~bx`jh `j}i+
~iv} bj }di `j}i~jl}`bjle kl~oi}* Lj @}le`lj vyffivv v}b~p lfd`isim
}dljov }b l wi~if} nleljfi ni}xiij v}l}i+b+}di+l~} }ifdjbebhp%
`kwifflnep vbyjm kifdlj`vkv ljm lj leey~`jh liv}di}`f `kwlf}%
lee il}y~iv b xl}fdiv xdbvi lki jbx it}ijmv ~bk }di Iy~b+wilj kl~oi}v }b }dbvi b Vby}d Lki~`fl% }di Yj`}im V}l}iv ljm
Alwlj*
N~i`}e`jh jix `j L~hij}`jl
@j Mifikni~ >7<<% }di xl}fd n~ljm N~i`}e`jh bwijim `}v ~v} L~+
Nby}`|yi Fl~mbj Lsij`ml Lesil~% Nyijbv L`~iv
Dbwi Nby}`|yi Wlei~kb% Nyijbv L`~iv Dbwi Kbmie H`viei Nõjmfdij
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 473/499
=86ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
hij}`j`lj nby}`|yi% ebfl}im `j }di `fbj`f Lesil~ Lsijyi% bwwbv`}i
}di Lesil~ Wlelfi Db}ie* ]di yj`|yi v}b~i dlv 6> v|yl~i ki}~iv
b ~i}l`e vwlfi x`}d jjbsl}`si miv`hj fbkn`j`jh xbbm ljm xlejy}
|ylm~`eei% f~il}`jh l xl~k% fbvp ljm `j}`kl}i l}kbvwdi~i xdi+
~i }di fe`ij} flj iie ljm itwi~`ijfi }di l`~f~l} di~`}lhi b }di
n~ljm*
Fl~mbj bwijv vifbjm v}b~i bj Lsij`ml Lesil~
]di L~hij}`j`lj ~i}l`ei~ Fl~möj bwijim `}v vifbjm v}b~i bj Lsij`mlLesil~ `j >7<7* ]di 697 v|yl~i ki}~i v}b~i `v mifb~l}im lffb~m`jh
}b }di n~ljm‐v jix v}pei ljm dlv by~ m`vwelp x`jmbxv* Fl~möj‐v
jix dleekl~o v}b~i bffyw`iv l ny`em`jh }dl} `v ikneikl}`f `j }di
f`}p% ny`e} `j <0>= np }di ~ijbxjim l~fd`}if} Leialjm~b Nyv}`eeb% `}v
~bj} `v lww~bt`kl}iep <9 ki}~iv x`mi `j l d`v}b~`fleep w~b}if}im
l~il*
Bkihl bwijv ~v} lhvd`w v}b~i `j L~hij}`jl
@j Jbsikni~ >7<<% }di eyty~p xl}fd ljm aixieei~p fbkwljp Bkihl
bwijim l v}b~i bj Nyijbv L`~iv‐v Lsij`ml E`ni~}lmb~*
Elfbv}i bwijv ~v} Nyijbv L`~iv by}ei}
Elfbv}i bwijim l >77 v|yl~i ki}~i clhvd`w v}b~i bj Nyijbv
L`~iv‐v Vlj}l Ci Lsijyi*
Lsbj x`}d lhvd`w l} Vlj}l Ci Lsijyi
Lsbj Fbvki}`fv bwijim l jix vleiv fij}~i `j Nyijbv L`~iv f`}p
itfeyv`siep b~ ~ivieei~v ljm l~il kljlhi~v* ]d`v wb`j} b vlei `v eb+
fl}im `j Vlj}l Ci Lsijyi >67>% bji b }di kbv} ikneikl}`f fbk+
ki~f`le l~ilv b }di f`}p* ‚X`}d }d`v jix w~baif}% xi l`k }b fbj}`jyi
h~bx`jh xd`ei bi~`jh by~ ~ivieei~v niji}v }dl} x`ee fbkweikij}
by~ fy~~ij} vleiv fdljjiev%― vl`m Wlyeb Kbeimb% hiji~le kljlhi~
b Lsbj b~ Vby}di~j kl~oi}v*
Dbwi itwljmv x`}d ~v} v}b~i }b L~hij}`jl
Dbwi% bji b N~lq`e‐v }bw yjmi~xil~ n~ljmv% dlv bwijim `}v ~v}
vdbw `j L~hij}`jl% bj <>7 v|yl~i ki}~iv `j l d`v}b~`fle ny`em`jh `j
Wlei~kb Vbdb% Nyijbv L`~iv* ]d`v `v Dbwi‐v v`t}d b~i`hj v}b~i% lv `}
dlv }xb vdbwv j @v~lie ljm }d~ii j Wb~}yhle* Yj}`e }di ijm b >7<>%
}di fbkwljp xlj}v }b bwij }ij v}b~iv `j L~hij}`jl*
El W~l`~`i bwijim lhvd`w l} L`~wb~}
Vx`}qi~eljm+nlvim d`hd+ijm fbvki}`fv h~byw El W~l`~`i dlv bwi+
jim l jix clhvd`w }~lsie+~i}l`e v}b~i l} }di Nyijbv L`~iv Iqi`ql
@j}i~jl} bjle L`~wb~}*
]d`v `v }di h~byw—v }d`~m }~lsie+~i}l`e v}b~i bsi~lee ljm }di`~ ~v} `j
}di Lki~`flv* ]di b}di~ }xb v}b~iv l~i ebfl}im l} Qy~`fd L`~v`mi
Fij}i~ ljm Dbjh Objh @j}i~jl}`bjle L`~wb~}* ]di v}b~i `v vw~ilm
bsi~ <4 v|yl~i ki}~iv `jv`mi }di l`~wb~}—v > 977 v|yl~i ki}~i mi+wl~}y~iv v}b~i*
V}l~nyfov weljv }b bwij 677 jix fbccii vdbwv `j
L~hij}`jl # Kit`fb
V`jfi l~~`s`jh }d~ii pil~v lhb% V}l~nyfov dlv niij bwij`jh jix eb+
fl}`bjv `j L~hij}`jl l} l ~l}i b }xiesi wi~ pil~* @j lf}% }di fbkwl+
jp ayv} bwijim }di 63}d ebfl}`bj l} Le}b ^bvl~`b vdbww`jh fij}~i%
by}v`mi Nyijbv L`~iv% l fbii vdbw x`}d <>7 v|yl~i ki}~iv* Levil%
}di Kit`fb+nlvim ~ljfd`vi~ b Ny~hi~ O`jh% Mbk`jb‐v W`qql ljm
W*C* Fdljh‐v% dlv it}ijmim `}v V}l~nyfov ~`hd}v }d~byhd >7>8 ljm
weljv }b bwij 677 jix V}l~nyfov j L~hij}`jl ljm Kit`fb bsi~ }di
jit} si pil~v* Fbjv`mi~`jh L~hij}`jl dlv ~byhdep =7 ) }di wbwy+el}`bj b Kit`fb% }dl} fbyem kilj <>7 jix V}l~nyfov `j L~hij}`jl
ni}xiij jbx ljm >7<9% b~ >9 wi~ pil~*
N~i`}e`jh% Nyijbv L`~iv
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 474/499
=8= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 475/499
=89ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 476/499
=83 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Nyehl~` nifbkiv C~ijfd
Np Hivfdi Xõwwi~
Jb vbbji~ dlm }di vfljmle vy~~byjm`jh miv`hji~ eyk`jl~p AbdjHlee`ljb ljm d`v feljmiv}`ji miif}`bj }b C~ijfd ~i}l`ei~ ESKD‐v
fbkwi}`}b~ Di~käv m`im mbxj }dlj }di fbkwljp xlv klo`jh
dilme`jiv pi} lhl`j np lf|y`~`jh }di @}le`lj aixieei~p ljm xl}fd
fbkwljp Nyehl~` b~ lj iv}`kl}im 6%8 n`ee`bj iy~b* Cb~ ESKD fd`i
Ni~jl~m L~jlye}% xdb `v lj ls`m lf|y`v`}`bj dyj}i~% }di }loibsi~ b
Nyehl~` xlv }di fbkwljp‐v el~hiv} lf|y`v`}`bj `j l~byjm }ij pil~v*
K~* L~jlye}% xdb dlv febvi }`iv x`}d C~ijfd w~iv`mij} J`fbelv Vl~+
obqp% dlv nlhhim kb~i }dlj 97 w~`qi n~ljmv b~ d`v b~hlj`vl}`bj%
`jfeym`jh }di lvd`bj dljmnlh ~i}l`ei~ Eby`v Sy`}}bj% }di miv`hji~
feb}d`jh elniev vyfd lv Oijqb ljm Fd~`v}`lj M`b~% ljm }di Fdlkwl+
hji n~ljmv Kbï} # Fdljmbj ljm Siysi Fe`|yb}* ]dl} vl`m% ESKD‐vlf|y`v`}`bj b Nyehl~` ~iw~ivij}v kb~i }dlj ayv} ljb}di~ il}di~
`j }di fbkwljp‐v ~i}l`e flw% b~ `j Nyehl~` ESKD dlv l} ebjh elv}
hb} `}vie l xb~em felvv aixieei~p ljm xl}fd n~ljm% xd`fd dlm niij
k`vv`jh ~bk }di fbkwljp‐v wb~}be`b* ―]di ki~hi~ `v }di wi~if}
fbkn`jl}`bj%‛ vl`m K~* L~jlyem fbjfi~j`jh d`v el}iv} }~bwdp*
Eby`v Sy`}}bj Jix Nbjm V}~ii}‐v v}b~i ‖ jix ljm bwyeij}
@j Klp >7<7% }di eyty~p ~i}l`ei~ Eby`v Sy`}}bj fiein~l}im }di <>9}d
ljj`si~vl~p b `}v w~ivijfi `j Ebjmbj ‖ lj bfflv`bj yvim np
}di C~ijfd fbkwljp }b bwij lj bwyeij} jix v}b~i bj Jix Nbjm
V}~ii}*
Nyehl~` }loibsi~
@j fbj}~lv} }b }di Di~käv vfijl~`bv% xdi~i }di lk`ep }dl} bxjv
}di fbkwljp byhd} b l }loibsi~ l}}ikw} np ESKD% K~* L~jlye}
xlv lnei }b fbki }b lj lh~iikij} x`}d Nyehl~`‐v bxji~v* ]di lk`+
ep di`~v }b Nyehl~`% xd`fd xlv byjmim `j ^bki `j <44= np v`esi~v+
k`}d Vb~}`~`b Nyehl~`% fimim }di`~ 97%= ) vdl~i `j }di fbkwljp }b
ESKD% `j itfdljhi b~ xd`fd }dip lf|y`~im l 6%9 ) v}loi `j ESKD%
}dyv nifbk`jh }v vifbjm el~hiv} vdl~idbemi~ l}i~ }di L~jlye} l+
k`ep% xdb fbj}~be =8%64 ) b ESKD‐v flw`}le }d~byhd l dbem`jh fbk+
wljp* Lv b~ }di by}v}ljm`jh Nyehl~` vdl~i% ESKD x`ee ni klo`jh l
wyne`f }loibsi~ bi~*
Di~käv }loibsi~
Isij}v yjbemim |y`}i m`i~ij}ep b~ Di~käv% xd`fd `v kl`jep
ojbxj b~ `}v dljmnlhv ljm v`eo vfl~siv* @j Bf}bni~% ESKD dlm
ljjbyjfim% }b isi~pbji‐v vy~w~`vi $}di Wl~`v v}bfo itfdljhi xlv
`j l v}l}i b vdbfo ljm }b }di h~il} fbjv}i~jl}`bj b }di Di~käv
lk`ep di`~v }dl} ESKD xbyem ni lf|y`~`jh l v}loi `j Di~käv s`l lj
i|y`}p vxlw* ]di vfijl~`b xlv ~ik`j`vfij} b Wb~vfdi‐v lf}`bjv `j
fbjjif}`bj x`}d Sbeovxlhij% ljm dbx }di ly}b vywwe`i~ Vfdlici~
dlm }~il}im `}v fbkwi}`}b~ Fbj}`jij}le* ]di vxlw fleeim b~ ESKD
fd`i L~jlye} }b lf|y`~i }xb }d`~mv b d`v v}loi `j Di~käv s`l lj
i|y`}p vxlw }dl} di dlm ljjbyjfim nlfo `j >774* Yjmi~ vyfd lj
i|y`}p vxlw lh~iikij}% `jsiv}b~v vwifyel}i bj dbx }di vdl~i w~`+
fi x`ee isbesi% x`}dby} lf}yleep wy~fdlv`jh }di vdl~iv* ]di w~b}v
l~i ye}`kl}iep m`vny~vim s`l l flvd `jv}~ykij} np l fbyj}i~wl~}p%yvyleep l nljo% xd`fd b~ fbeel}i~le`vl}`bj wy~wbviv b}ij}`kiv
nypv }di vdl~iv b }di fbkwljp }dl} `}v fyv}bki~ `v vwifyel}`jh
bj* @j }di ly}ykj b >7<7% ESKD `jv}~yf}im }dl} }di `jsiv}im vyk
ni wl`m by} jb} s`l l flvd `jv}~ykij}% ny} ~l}di~ `j }di b~k b
Di~käv vdl~iv* @j }di kilj}`ki% ESKD ~ifi`sim l~byjm >7 ) b
Di~käv vdl~iv* ]di Di~käv lk`ep di`~v% xdb diem 86 ) b }di
vdl~iv% xi~i `jfijvim*
L~} ljm clvd`bj
@j fbj}~lv}% K~* L~jlye}‐v el}iv} fbyw dlv niij kl~oim np dl~kbjp*
―Ab`j`jh kp fbkwljp ljm }di Nyehl~` lk`ep v lj mile ki~hi~ ~bk
isi~p v}ljmwb`j}%‛ vlpv K~* L~jlye}* ―Cb~ `j wb`j} b lf} xi vdl~i}di vlki fye}y~i x`}d }d`v lk`ep% xd`fd ~ivwif}v }di b~`h`jv b by~
n~ljmv*‛ Lv l v`hj b ky}yle lh~iikij}% }di Nyehl~` lk`ep di`~v
x`ee ni leebxim }b oiiw }di`~ wbv`}`bjv j }di fbkwljp ‖ xd`fd ki+
ljv }dl} }di h~ljmfd`em~ij b }di fbkwljp byjmi~% nbl~m fdl`~+
klj Wlbeb Nyehl~` ljm miwy}p nbl~m fdl`~klj J`fbel Nyehl~`% x`ee
v}lp bj* Weyv }di`~ lk`ep x`ee dlsi }xb vil}v bj }di ESKD nbl~m*
Ljm }di`~ jiwdix% C~ljfivfb ]~lwlj`% xdb `v fy~~ij}ep }di Nyehl~`
FBB% x`ee% `j }di el}}i~ dle b }di pil~% }loi bsi~ lv dilm b }di ij+
}`~i aixieei~p ljm xl}fd m`s`v`bj b ESKD% xd`fd Nyehl~` x`ee ki~hi
x`}d*
Nyehl~`% xdbvi el}iv} ljjyle vleiv lkbyj}im }b bsi~ < n`ee`bj iy~b
ljm `v }di xb~em‐v }d`~m el~hiv} aixieei~p fbkwljp l}i~ Fl~}`i~ $lkikni~ b }di ^`fdikbj} H~byw ljm ]`ljp% dlv ebjh niij viij
lv l wbvv`nei }loibsi~ }l~hi} np s`~}yi b `}v ni`jh bji b }di ix
eyty~p ~i}l`ei~v xdi~i }di klab~`}p b }di vdl~iv `j }di fbkwljp
l~i v}`ee diem np `}v lk`ep di`~v* Kb~ibsi~% }di h~byw% xd`fd lmmim
wi~ykiv ljm lffivvb~`iv }b `}v wb~}be`b `j }di <007v% dlm vyi+
~im l ebvv `j >770 b~ }di ~v} }`ki v`jfi `} xij} wyne`f `j <009* Ny}
Nyehl~`‐v FBB C~ljfivb ]~lwlj` dlm v}l}im `j lj `j}i~s`ix l ix
kbj}dv w~is`byvep }dl} d`v lk`ep x`vdim }b ~i}l`j fbj}~be b }di
fbkwljp‐v vdl~iv*
ESKD aixieei~p ljm xl}fd vleiv
]di ESKD H~byw% xd`fd jfeymiv n~ljmv vyfd lv ]lh Diyi~% Qij`}d%Dyneb}% M`b~ Kbj}~iv% Fdlyki}% ljm C~im% ~ih`v}i~im l >0 ) `jf~i+
lvi $}b 049 k`ee`bj iy~b `j `}v xl}fd ljm aixieei~p vleiv elv} pil~*
Ljm jbx }dl} ESKD dlv lf|y`~im Nyehl~`% xd`fd `jmyv}~p ljlepv}v
vlp xlv l vkl~} v}~l}ih`f kbsi% `} x`ee ni lnei }b jil~ep mbynei }di
vleiv b }v vkleeiv} m`s`v`bj ljm vy~wlvv Fl~}`i~ lv }di xb~emx`mi
kl~oi} eilmi~*
]di lf|y`v`}`bj dyj}i~
L jl}`si b }di jb~}di~j C~ijfd f`}p b bynl`t% ESKD fd`i Ni~jl~m
L~jlye} dlv bsi~ }di wlv} }d~ii miflmiv lf|y`~im }di ~iwy}l}`bj
b ni`jh lj ls`m lf|y`v`}`bj dyj}i~* L}i~ h~lmyl}`jh ~bk C~ljfi‐v
}bw kljlhikij} vfdbbe% di xij} }b xb~o b~ }di lk`ep nyv`jivv%
Ki~hi~v ljm Lf|y`v`}`bjv
*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 477/499
=88ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
xdi~i di wi~vylmim d`v l}di~ }b lnljmbj }di fbkwljp‐v fb~inyv`jivv ljm hb `j}b ~ile iv}l}i `jv}ilm* Xdij C~ljèb`v K`}}i~+
~ljm flki }b wbxi~ `j <04<% L~jlye} k`h~l}im }b }di YV by} b il~
b }di ifbjbk`f wbe`f`iv }dl} K`}}i~ljm‐v vbf`le`v} hbsi~jkij}
k`hd} wy~vyi* Ny} l ki~i }d~ii pil~v el}i~ di xlv nlfo `j C~lj+
fi% xdi~i di }bbo bsi~ ‖ x`}d jljf`le lvv`v}ljfi ~bk }di C~ijfd
hbsi~jkij} ‖ }di Nbyvvlf H~byw% lj lwwl~ie fbjfi~j }dl} xlv bj
}di imhi b nljo~yw}fp*
]di hbsi~jkij} w~bs`mim L~jlye} x`}d l 897 k`ee`bj ~ljf $<>9
k`ee`bj iy~b vynv`mp }b diew nl`e by} Nbyvvlf* Ljm }dbyhd L~jlye}
vxb~i yw ljm mbxj l} }di }`ki }dl} di dlm jb `j}ij}`bj b hy}}`jh
}di fbkwljp% di n~boi d`v w~bk`vi np febv`jh lf}b~`iv ljm viee`jhb }di fbkwljp‐v vynv`m`l~`iv% ljm bjep diem bj }b }di Wl~`v mi+
wl~}kij} v}b~i Nbj Kl~fdà ljm }di lvd`bj dbyvi Fd~`v}`lj M`b~%
xd`fd di `j}ijmim }b yvi lv }di fb~ji~v}bjiv b d`v ijs`vlhim ik+
w`~i*
@j }di el}i <047v% L~jlye} wyeeim b d`v jit} fbyw xdij }di ESKD
vdl~idbemi~v lvoim d`k }b diew vi}}ei }di m`vwy}i ni}xiij }di
fb+fdl`~kij b }di h~byw }dl} dlm niij b~kim ~bk }di ki~hi~
b Eby`v Sy`}}bj ljm Kbï} Dijjivvp* L~jlye} nbyhd} >> ) b }di
fbkwljp‐v vdl~iv bj }di v}bfo kl~oi}% lee`im d`kvie x`}d }di
Hy`jjivv lk`ep% ljm }bbo bsi~ }di ~i`jv b wbxi~* Yw yj}`e }dij
}di w`ljb+welp`jh dyvnljm b fbjfi~} w`lj`v} Dàeäji Ki~f`i~ dlm
bjep ebv} l nl}}ei `j }di }loibsi~ xl~ ‖ }di bji `jsbes`jh Hyff`% `jxd`fd% lv x`}d Di~käv% L~jlye} lf|y`~im bjep l k`jb~ vdl~i v}l}`jh
}dl} ESKD dlm jb weljv }b }loi bsi~ }di ij}`~i fbkwljp* Ny} xdij%
`j <000% di }~`im }b mb ayv} }dl}% Hyff` lvoim L~jlye}‐v lmsi~vl~p%
WW^ byjmi~ C~ljèb`v W`jlye}% }b fbki }b }di ~ivfyi* ]di }xb n`e+
e`bjl`~iv xi~i `j i~fi fbkwi}`}`bj x`}d ilfd b}di~ l} }di }`ki%
vyfd }dl} }di k`jy}i i`}di~ klj nlhhim l w~iv}`h`byv fbkwljp%
}di b}di~ }~`im }b bji+yw d`k*
]d`v fbjc`f} dlv lwwl~ij}ep lmim `j}b }di nlfoh~byjm% wl~}`fyel~+
ep v`jfi }di }`ki WW^ byjmi~ W`jlye} wlvvim }di nl}bj }b d`v vbj%
C~ljèb`v+Dij~`* Ny} }dl} mbiv jb} kilj }dl} K~* L~jlye} dlv ebv}
d`v bjmjivv b~ l hbbm fbj}iv}* Ljm `j lf}% np lf|y`~`jh Nyehl~`%di xlv }~p`jh }b bji+yw K~* W`jlye}* Lffb~m`jh }b `jmyv}~p ljlepv}v%
^`fdikbj}% Vxl}fd ljm WW^ dlm lee itw~ivvim lj `j}i~iv} `j lf+
|y`~`jh Nyehl~`* Ljm xd`ei L~jlye} wl`m }d~byhd }di jbvi b~ Nyehl+
~`% kljp ljlepv}v iie }dl} }di d`hd w~`fi xlv }db~byhdep ayv}`im*
Vb lee }dl}‐v jbx k`vv`jh ~bk L~jlye}‐v cii} b n~ljmv `v Di~käv*
Ljm xd`ei `j wyne`f di fel`kv }dl} di dlv lf|y`~im l vdl~i `j Di~+
käv bjep x`}d }di niv} `j}ij}`bjv ljm dlv jb `j}ij}`bj b }lo`jh
bsi~ }di ij}`~i fbkwljp% `jb~kim vby~fiv vlp }dl} di dlv niij
m~ilk`jh b~ pil~v b mb`jh ayv} }dl}* @j ljp flvi% }di Di~käv l+
k`ep di`~v dlsi jb `j}ij}`bj b h`}`jh K~* L~jlye} `j }d`v lvd`bj%
~ihl~meivv b xdi}di~ b~ jb} `} `v d`v n`~}dmlp*
N~`bj` nifbkiv levb C~ijfd
Np @jhl H~`ivi% Ljm~i ]lyni~ ljm Hivfdi Xõwwi~
]di @}le`lj kij‐v by}}}i~ N~`bj` `v jbx l kikni~ b }di jljf`leep
~bnyv} fbjhebki~l}i WW^% l kbsi }dl} flj bjep xb~o }b N~`bj`‐v
niji}% lv } xlv vdb~} bj flvd ljm elfoim l feil~ep mijim h~bx}d
v}~l}ihp* N~`bj` ~iw~ivij}v }di w`jjlfei b @}le`lj }l`eb~`jh lfy+
kij% `j }di hy`vi b fyv}bk+klmi vy`}v }dl} flj ilv`ep fbv} }ijv
b }dbyvljmv b iy~b* @j }di YV }d`v pil~% N~`bj` xlv isij jlkim
}di kbv} miv`~lnei kij‐v eyty~p n~ljm* Ny} kiljxd`ei nlfo `j K`+
elj% }di fbkwljp xlv `j m`~i jljf`le v}~l`}v% ljm `j }di xloi b
l lk`ep m`vwy}i elfoim }di flw`}le jiimim }b jljfi h~bx}d ljm
`jsiv}kij}*
Ny} jbx% N~`bj` x`ee ni lnei }b hi} nlfo bj `}v ii} lhl`j* @j Jbsik+
ni~ >7<<% }di C~ijfd eyty~p ~i}l`ei~ WW^ ljjbyjfim }dl} `} dlm lf+
|y`~im N~`bj` ljm }dl} `} `j}ijmv }b v}~ijh}dij }di fbkwljp* ‚Xi‐ee
ni h`s`jh }dik lffivv }b by~ ojbx+dbx ljm itwi~`ijfi% vb }dl} }di
fbkwljp flj }y~j }di wlhi ljm ij}i~ l jix i~l%― WW^ fd`i C~lj+
èb`v W`jlye} vl`m `j Wl~`v* Xd`fd% }~ljvel}im `j}b eivv m`webkl}`f
eljhylhi% nlv`fleep kiljv }d`v1 b~ l ebjh }`ki jbx N~`bj` dlv niij
l`e`jh }b yee `}v wb}ij}`le* Ny} lee }dl} `v lnby} }b fdljhi*
N~y`vim @}le`lj ihbv
]di lf|y`v`}`bj dy~} }di iie`jhv b kljp @}le`ljv% xdb xbyem si~p
kyfd e`oi }b minl}i x`}d C~ljfi }di `vvyi lv }b xdb welpv }di
eilm`jh ~bei `j }di eyty~p hbbmv vif}b~* ]di @}le`lj wyne`f dlm le+~ilmp itw~ivvim vdbfo `j Aljyl~p l} ESKD‐v wy~fdlvi b Nyehl~`*
―Bjfi lhl`j% xi‐si vbxim }di viimv xd`ei b}di~v dlsi ~ilwim }di
dl~siv}%‛ elkij}im }di nyv`jivv jixvwlwi~ Vbei >= B~i* WW^ ljm
ESKD dlsi ni}xiij }dik lf|y`~im l xdbei vi~`iv b w~iv}`h`byv
@}le`lj fbkwlj`iv niv`miv Nyehl~`% vyfd lv Nb}}ihl Siji}l% Cijm`%
ljm Hyff`*
Vkleei~ eyty~p ~i}l`ei~v yjmi~ klvv`si jljf`le w~ivvy~i
]di }`ki `v ebjh hbji xdij `} xlv vyf`ij} }b dlsi bji v}b~i ilfd
`j K`elj% Jix Pb~o% Ebjmbj% Wl~`v% ljm ]bopb ljm v`kwep dbwi }dl}
fyv}bki~v xbyem cbfo }b pby~ v}b~i }b nyp pby~ xl~iv* Cb~ }bmlp%
fyv}bki~v `j Fd`jl% N~lq`e% ^yvv`l ljm isij fbyj}~`iv vyfd lvKbjhbe`l b~ Olqlodv}lj itwif} eyty~p nby}`|yiv }b vi} yw vdbw `j
}di`~ f`}`iv lv xiee* Ny} kljp VKIv elfo }di flw`}le }b oiiw wlfi
x`}d }d`v hebnle fbkwi}`}`bj*
]d`v lwwe`im }b N~`bj` ‖ `j vwlmiv* ]di fbkwljp‐v vleiv elv} pil~
lkbyj}im }b bjep <87 k`ee`bj iy~b% xd`fd `v lklq`jhep vklee b~
l n~ljm }dl} `v ojbxj xb~emx`mi* WW^% bj }di b}di~ dljm% il~jim
kb~i }dlj <=%3 n`ee`bj iy~b `j vleiv% ljm }di hy~i b~ ESKD xlv >7
n`ee`bj iy~b* Ljm `} `v }di vlki x`}d }di vleiv b }di b}di~ eilm`jh
@}le`lj elniev1 W~lml% > n`ee`bj iy~b? L~klj` <%3 n`ee`bj iy~b? Mbefi #
Hlnnljl <%< n`ee`bj iy~b? ljm I~kijih`emb Qihjl 036 k`ee`bj iy~b*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 478/499
=84 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vb `j }d`v ~ihl~m% K~* W`jlye} vdbyem ni |y`}i weilvim x`}d d`v
wy~fdlvi% lv% lffb~m`jh }b d`k% di wl`m ―vynv}lj}`leep‛ eivv }dlj
697 k`ee`bj iy~b b~ N~`bj`* Lffb~m`jh }b }di ^bki jixvwlwi~ ^i+
wynne`fl% }di nlvi w~`fi xlv >>7 k`ee`bj iy~b% x`}d lj lmm`}`bjle
<77 k`ee`bj iy~b }b beebx w~bs`mim }dl} N~`bj` kii}v `}v kljml+
}im vleiv hblev* Dbxisi~% jb bf`le fbj~kl}`bj b }d`v dlv niij
b~}dfbk`jh* Cb~ WW^% `}v jix vynv`m`l~p `v kb~i }dlj ayv} l ki~i
nl~hl`j% b~ }di fbkwljp weljv }b vynv}lj}`leep itwljm `}v eyty~p
hbbmv lf}`s`}`iv% b~ }di v`kwei ~ilvbj }dl} }dip l~i }di kbv} wbx+i~ye m~`si~ b WW^‐v h~bx}d* ]dyv% b~ itlkwei% mivw`}i }di f~`v`v%
WW^‐v eyty~p hbbmv vleiv ~bvi np >6 ) `j \6% si~vyv bjep l 8 ) ~`vi
`j }di fbkwljp‐v vleiv lv l xdbei $}b 6%0 n`ee`bj iy~b*
Ljm K~* W`jlye} vdbyem levb ni weilvim lnby} }di wy~fdlvi ~bk l
wi~vbjle v}ljmwb`j}% niflyvi dijfib~}d di flj xil~ N~`bj` l} nl+
eljfi vdii} w~ivv fbji~ijfiv? b~ yw yj}`e jbx }di fbkwljp xlv
elfo`jh l kij‐v fyv}bk by}}}i~*
Levdlpl }loiv bsi~ El Vijql
]di nljo~yw} N~`}`vd e`jhi~`i fdl`j El Vijql dlv byjm l nypi~ b~
wl~} b `}v lf}`s`}`iv% `j }di hy`vi b Levdlpl YO E`k`}im% xd`fd }bbobsi~ 37 El Vijql v}b~iv b~ lj yjm`vfebvim w~`fi% }dyv ~ivfy`jh <
<77 N~`}`vd abnv ~bk }di fdbww`jh nebfo*
Dbxisi~% lffb~m`jh }b El Vijql% jb nypi~ dlv niij byjm b~ }di 4<
by}ei}v }dl} xi~i febvim lv l} 67 Mifikni~ >7<<* @j lmm`}`bj% }di
~ifi`si~ OKWH ljjbyjfim }di febvy~i b }d~ii lmm`}`bjle v}b~iv
ljm <4 ~ljfd`viv* ]di febv`jh b 4= v}b~iv ljm <4 ~ljfd`viv flki
l} }di fbv} b < 677 abnv*
Levdlpl YO E`k`}im `v l kikni~ b }di Levdlpl H~byw% xd`fd lf+
fb~m`jh }b OWKH `v l eilm`jh `j}i~jl}`bjle ~i}l`ei~ dilm|yl~}i~im
`j Oyxl`}* K*D* Levdlpl Fb* wl~}ji~v x`}d 99 n~ljmv xb~emx`mi%
`jfeym`jh Jit}% ]bwvdbw% Minijdlkv% D#K% ljm S`f}b~`l‐v Vif~i}*Cbyjmim j <407% }di fbkwljp bwi~l}iv kb~i }dlj > 777 v}b~iv j
}ij fbyj}~`iv `j }di K`mmei Ilv}% Jb~}d L~`fl% ]y~oip ljm Iy~bwi
ljm `v levb lf}`si `j }di ly}bkb}`si% db}ie ljm `jsiv}kij} vif}b~v*
]di }bw <> milev bc >7<<
Np S`fo` K* Pbyjh x`}d fbj}~`ny}`bjv ~bk Vlklj}dl Fbj}`% Ey`vl
Ql~hlj`
< ESKD NYPV NYEHL^@
ESKD Kbï} Dijjivvp Eby`v Sy`}}bj `j Kl~fd lh~iim }b lf|y`~i
97%= ) b @}le`lj aixieei~ Nyehl~` ~bk }di ~k‐v el~hiv} vdl~i+
dbemi~% }di Nyehl~` lk`ep% `j l flvd+ljm+vdl~i vxlw% ljm elyj+fdim l n`m b~ }di ~ikl`j`jh vdl~iv b~ l }b}le sleyi b kb~i
}dlj 3 n`ee`bj mbeel~* ]di mile mbyneim }di v`qi b ESKD‐v xl}fd
ljm aixieei~p m`s`v`bj% ljm klmi }di Nyehl~` lk`ep }di vifbjm+
el~hiv} lk`ep vdl~idbemi~v `j ESKD ‖ x`}d l 6%6 ) v}loi ‖ l}i~
fdl`~klj ljm fd`i itify}`si bfi~ Ni~jl~m L~jlye} d`kvie*
> ]@KNI^ELJM L@VIV SC‐V WI^CB^KLJFI W^BC@EI
L}i~ c`~}`jh b~ kb~i }dlj 67 pil~v% SC Fb~w* jleep j Ayji joim
l >%6 n`ee`bj mbeel~ flvd mile }b lf|y`~i ]`kni~eljm Fb*% }~ljvb~+
k`jh SC j}b l <7 n`ee`bj mbeel~ h`lj}*
My~`jh }di ~v} yee pil~ l}i~ }di mile% dle b SC‐v nyv`jivv x`ee
ni `j }di by}mbb~ ljm lf}`bj vwb~}v l~ijl% xd`fd fbyem ~`vi }b
37 ) b }di nyv`jivv np >7<9* ]dl} x`ee diew SC }~lmi kb~i e`oi l
wi~b~kljfi lwwl~ie ~k* ]`kni~eljm‐v w~iv`mij} ljm FIB% Ai+
~ip Vxl~}q% xdbvi lk`ep fbj}~beeim 86%9 ) b }di sb}`jh wbxi~b ]`kni~eljm‐v v}bfo% v}iwwim mbxj ~bk d`v wbv}v l}i~ fbk+
wei}`bj b }di mile `j Viw}ikni~*
6 ALFO XBECVO@J DLV L JIX W^@SL]I I\Y@]P BXJI^
W~`sl}i i|y`}p ~k ]di Nelfov}bji H~byw `j Ayep b~oim bsi~ 009
k`ee`bj mbeel~ }b lf|y`~i Hi~klj by}mbb~ hil~ ljm lwwl~ie fdl`j
Alfo Xbevo`j* Nelfov}bji lf|y`~im }di ~k ~bk Nl~felpv W~`+
sl}i I|y`}p ljm \ylm~`hl Flw`}le* Jix Pb~o+nlvim Nelfov}bji
`v }di ~i}l`e fdl`j‐v }d`~m w~`sl}i i|y`}p bxji~ `j }ij pil~v* ]di
~i}l`ei~ dlv kb~i }dlj =77 ~ljfd`vim v}b~iv j Iy~bwi ljm Lv`l%
dle b xd`fd l~i `j Hi~kljp* Nl~felpv ljm \ylm~`hl lf|y`~im
}di fdl`j ~bk Nl`j Flw`}le j >779*
= A@KKP FDBB CE@WV LHL@J
Elnieyt H~byw% l m`s`v`bj b }di w~`sl}i% lk`ep+bxjim Abd* L*
Nijfo`vi~ VI% bxji~ b wi~yki kloi~ Fb}p @jf*% niflki }di
el}iv} bxji~ b A`kkp Fdbb `j Klp* Elnieyt% xdbvi b}di~ n~ljmv
`jfeymi Nleep ljm Mi~io Elk% nil} fbkwi}`}b~v jfeym`jh ]WH Fl+
w`}le ljm ]di Abjiv H~byw @jf* j l mile% vby~fiv vlp% sleyim Fdbb
l} 440%= k`ee`bj mbeel~* i`jdl~m K`ifo% FIB b Elnieyt% vl`m1 ‚Xi
vii by~viesiv lv ebjh+}i~k v}~l}ih`f `jsiv}b~v%― lmm`jh }dl} }di
n~ljm dlv eb}v b yjyeeeim wb}ij}`le `j Lv`l* Fd`i f~il}`si b+
fi~ ]lkl~l Kieebj ljm FIB Abvdyl Vfdyeklj ~isileim weljv `j
Jbsikni~ }b miwl~}? Kieebj dlv le~ilmp it`}im xd`ei Vfdyeklj
x`ee eilsi il~ep }d`v pil~* ]di vlei }b Elnieyt fbkiv }ij pil~v l+}i~ w~`sl}i i|y`}p bxji~v I|y`jbt ~v} wy~fdlvim Fdbb% sley`jh
}di fbkwljp l} 6>%= k`ee`bj mbeel~*
9 JB @WB CB^ KBJFEI^ ‖ DIEEB IY^LQIB @JV]ILM
Kbjfei~ VwL `j Ayji wyeeim }di weyh bj `}v weljjim `j`}`le wy+
ne`f bi~`jh bj }di K`elj V}bfo Itfdljhi% ieif}`jh `jv}ilm }b
viee l =9 ) v}loi }b Wl~`v+nlvim `jsiv}kij} fbkwljp Iy~lqib
b~ 3<<%9 k`ee`bj mbeel~* ^ikb ^yj`% Kbjfei~‐v fdl`~klj ljm
f~il}`si m`~if}b~% ljm ]di Fl~epei H~byw fbj}`jyi }b dbem k`jb~`+
}p v}loiv `j Kbjfei~* Bji xiio nib~i }di mile xlv `joim% Kbj+
fei~ hb} }di h~iij e`hd} }b w~bfiim x`}d }di @WB% ljm l <%48 n`ee`bj
mbeel~ sleyl}`bj xlv wy} bj }di fbkwljp* Viee`jh }di v}loi xlvmiikim l ni}}i~ xlp }b h~bx }di n~ljm% ljm lj @WB mbxj }di
~blm fbyem v}`ee ni l wbvv`n`e`}p lv lj it`} v}~l}ihp* ^yj` `j Bf+
}bni~ }bbo bj }di lmm`}`bjle ~bei b FIB beebx`jh Leni~}b Els`l‐v
it`} ~bk }di ~k*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 479/499
=80ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
3 WW^ HBIV KLVV X@]D SBEFBK
WW^ `j Klp ~isileim l ~`ijmep 378%9 k`ee`bj mbeel~ }loibsi~ n`m
b~ Fle`b~j`lj lf}`bj vwb~}v n~ljm Sbefbk @jf* @} `v l kbsi np
eyty~p kbhye C~ljèb`v+Dij~` W`jlye} }b ny`em l klvv kl~oi} m`+
s`v`bj l~byjm Wykl }dl} fbyem isij}yleep ife`wvi `}v eyty~p dbe+
m`jhv% vyfd lv Hyff`* ^`fdl~m Xbbefb}}% Sbefbk‐v fdl`~klj ljm
fd`i itify}`si bfi~% ~ikl`jv bj }di Sbefbk nbl~m ljm `v ~yj+
j`jh }di ~k lv wl~} b WW^‐v vwb~} ljm e`iv}pei h~byw*
8 ABJIV FBYJ]V BJ HI@HI^
W~`sl}i i|y`}p ~k H~lwd`}i Flw`}le vbem N~`}`vd bb}xil~ n~ljm
ljm ~i}l`ei~ Oy~} Hi`hi~ `j Ayji }b ]di Abjiv H~byw @jf* b~ 697
k`ee`bj mbeel~ j flvd% jfeyv`si b min}* ]di lf|y`v`}`bj v l x`j+
x`j v`}yl}`bj* @}v jix wl~ij} h`siv Hi`hi~ ij}~ài }b }di YV% xd`ei
}di }~ljvlf}`bj h`siv Abjiv l wel}b~k j}b Iy~bwi ljm nbev}i~v
`}v bb}xil~ bwi~l}`bjv% xd`fd le~ilmp `jfeymi J`ji Xiv}* Hi`+
hi~ FIB Ji`e Fe`b~m wbfoi}v l vklee b~}yji ljm ~ikl`jv l} }di
diek b }di fbkwljp*
4 WBEL‐V JIX NLNP
Alwlj‐v Wbel B~n`v Dbem`jhv wy~fdlvim Lyv}~le`lj vo`j fl~i ~kAy~e`|yi @j}i~jl}`bjle W}p* E}m* b~ 677 k`ee`bj mbeel~* ]di }~lj+
vlf}`bj `v itwif}im }b febvi `j il~ep >7<>* ]di wy~fdlvi w~`fi `j+
feymiv }di ~iwlpkij} b vbki b Ay~e`|yi‐v min}v* ]di kl~~`lhi
`v itwif}im }b y}`e`vi Wbel‐v ~ivil~fd ljm misiebwkij} flwln`e`+
}`iv x`}d Ay~e`|yi‐v jl}y~le `jh~im`ij}v w~bmyf} e`jiyw*
0 E@Q FEL@NB^JI N^LJM VBEM
]di E`q Fel`nb~ji n~ljm xlv vbem }b A*F* Wijjip Fb* @jf* b~ >44
k`ee`bj mbeel~ `j Bf}bni~% l kbsi }dl} jbx dlv b~ki~ wl~ij} E`q
Fel`nb~ji @jf* wbjmi~`jh xdl} `}v jix fb~wb~l}i jlki vdbyem
ni* ]di vlei xlv }di el}iv} j l vi~`iv b kbsiv np }di wl~ij} ~k
}b leebx `} }b bfyv bj }d~ii oip nyv`jivviv1 Ol}i Vwlmi% Ay`fp
Fby}y~i ljm Eyfop N~ljm* A*F* Wijjip dlm niij itwif}im }b nyp}di n~ljm l}i~ nifbk`jh }di itfeyv`si e`fijfii `j Lyhyv} >7<7*
<7 LEEVL@J]V MLP
Nieilhyi~im LeeVl`j}v xlv ~ivfyim np E`bj Flw`}le ljm Hbbmi
Wl~}ji~v `j Klp* Nb}d w~`sl}i i|y`}p ~kv `jaif}im <86%6 k`ee`+
bj mbeel~ `j}b LeeVl`j}v l} }di }`ki b }di vlei* E`bj dlv l 39 )
v}loi% Hbbmi lj << ) bji% ljm }bw kljlhikij} l fbkn`jim >=
)* LeeVl`j}v ~lj `j}b }~bynei l}i~ l ~lw`m+~i ~i}l`e ~beeby} ljm
}di jl}`bjle`vl}`bj b `}v @fieljm`f `jsiv}b~ Olyw}d`jh nljo* Lee+
Vl`j}v xbyem dlsi leeij `j}b lmk`j`v}~l}`bj% }di Y*O* i|y`sleij}
b Fdlw}i~ <<% dlm `} jb} byjm lj `jsiv}b~ `j }`ki* ]di n~ljm‐v
FIB% V}iwdij F~l`h% ln~yw}ep ei} }di fbkwljp `j el}i Viw}ikni~l}i~ felvd`jh x`}d fdl`~klj Ois`j V}ljb~m*
<< WL^EYT @V WI^CYKLJ@L‐V YV-<87 K@EE@BJ NLNP
Wi~yklj`l Dbem`jhv @jf* ~isileim j Mifikni~ }dl} } x`ee lf|y`+
~i Wl~eyt C~lh~ljfiv @jf* b~ <87 k`ee`bj mbeel~* Wl~eyt `v le~ilmp
bji b }di m`vfbyj} nily}p ~i}l`ei~‐v n`hhiv} vywwe`i~v* ]di }xb
dlm niij `j ki~hi~ m`vfyvv`bjv v`jfi Lyhyv}% ljm }di nbl~mv b
nb}d ~kv dlsi lww~bsim }di }~ljvlf}`bj% xd`fd `v itwif}im }b
febvi `j }di ~v} dle b >7<>* Wl~eyt% kiljxd`ei% dlv yj}`e k`m+
Aljyl~p }b vbe`f`} b}di~ `j}i~iv}im wl~}`iv% xd`ei Wi~yklj`l dlv
}di ~`hd} }b kl}fd l vywi~`b~ bi~% lffb~m`jh }b }di }i~kv b }diki~hi~ lh~iikij}*
<> NIEV]LCC‐V JIX VX@VV ]@IV
By}i~xil~ vwif`le`v} Niev}l xlv lf|y`~im np Elnieyt H~byw
`j l <3< k`ee`bj mbeel~ flvd+ljm+min} mile bji kbj}d l}i~ }di
Vx`vv eyty~p hbbmv ~k lf|y`~im A`kkp Fdbb* Niev}l‐v b~ki~
bxji~% }di Kleijb}}` lk`ep+bxjim Feb}d`jh Fbkwljp% bjfi fbj+
v`mi~im lj @WB% ny} }dl} mil niflki l jbjv}l~}i~ j >774 xdij
}di hebnle ~ifivv`bj d`} ljm fbjvyki~ vwijm`jh mx`jmeim* El+
nieyt dlv diew ~bk }xb d`hd+w~bei Lki~`flj itify}`siv1 Dl~+
~p Vel}o`j ljm ]bkkp D`ehi~* ]di }xb l~i levb `jsiv}b~v `j }di
Ijhe`vd by}i~xil~ elnie* Vel}o`j `v jbx Niev}l‐v FIB% ljm D`e+hi~ vi~siv lv nyv`jivv fbjvye}lj} ljm l kikni~ b Niev}l‐v
lms`vb~p }ilk ljm nbl~m*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 480/499
=47 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
W~`fiv ljm xlhiv*
Bveb% Qõ~`fd ljm Hijisl kl`j}l`j d`hd w~`fiv
Bveb% Qõ~`fd ljm Hijisl ~ikl`j }di kbv} itwijv`si f`}`iv `j by~
vy~sip% ljm ~ikl`j vb isij l}i~ itfeym`jh ~ij}*
Xb~em fy~~ijf`iv v}~ijh}dij lhl`jv} YV mbeel~
Vpmjip fbj}`jyiv `}v v}b~k }b }di }bw b by~ ~ljo`jhv% jbx dbem`jh
8}d welfi* ]b vbki it}ij} }d`v misiebwkij} flj ni itwel`jim np
}di Lyv}~le`lj mbeel~‐v fbj}`jyim lww~if`l}`bj
lhl`jv} nb}d }di YV mbeel~ $<0) ljm }di iy~b $9)* Dbxisi~% Vpm+
jip `v ayv} bji b kljp f`}`iv }dl} dlsi viij l aykw `j }di`~ ~lj+
o`jhv* ]d v `v `j fbj}~lv} }b }di Lki~`flj f`}`iv xi vy~sipim xd`fd
jbx dbem kyfd ebxi~ wbv`}`bjv* ]di kbv} itwijv`si Lki~`flj f`}p
`v Jix Pb~o% bffywp`jh ~ljo <=* ]pw`fleep% Jix Pb~o xlv il}y~im
`j }di }bw }ij `j }di wlv}* ]d`v flj ni l}}~`ny}im }b }di hiji~le mi+
w~if`l}`bj b }di YV mbeel~ si~vyv }di xb~em‐v b}di~ fy~~ijf`iv* Bj
lsi~lhi% by~ vy~sipim f`}`iv‐fy~~ijf`iv lww~if`l}im np 0) lhl`jv}}di YV mbeel~% x`}d }dbvi xdb m`m vb fbjv`mi~lnep ni`jh1 }di Vxi+
m`vd o~bjl $><)% }di Vx`vv ~ljf $>7) ljm }di Dyjhl~`lj b~`j}
$<0)* ]d`v dlv flyvim l w~bjbyjfim lee j YV f`}`iv‐ ~ljo`jhv*
Klab~ `jcl}`bj `j Sijiqyiel fbj}`jyiv
Lv kij}`bjim j elv} pil~‐v W~`fiv ljm Il~j`jhv ywml}i% Sijiqyiel‐v
flw`}le Fl~lflv xlv ljm v}`ee v vyi~`jh ~bk d`hd jl}`bj* V`jfi
by~ vy~sip xlv fbjmyf}im }xb pil~v lhb% Sijiqyiel dlv viij lj
`jl}`bj ~l}i b 3>)* ]d`v }bhi}di~ x`}d `}v wihhim fy~~ijfp e`+
}im `}v wbv`}`bj `j }di w~`fi ~ljo`jhv* Vdbyem Sijiqyiel misleyi `}v
fy~~ijfp lhl`j% `} xbyem ~ivye} `j l mbxjxl~m vd`}*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 481/499
=4<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Ki}dbmbebhp]di fbv} b l xi`hd}im Vdbww`jh nlvoi}b hbbmv hil~im }b xiv}i~j Iy~bwiljfbjvyki~ dln`}v% fbj}l`j`jh <>> hbbmvljm vi~s`fiv*
< ^ljo`jh ~iel}`si }b }di `jmit$w~`fi eisie itfeym`jh ~ij}
W^@FI EISIEV >7<<
Jix Pb~o ; <77
F`}p< itfe* ^ij} `jfe* ^ij}
Bveb <60*< <74*0
Qy~`fd <69*7 <79*9
Hijisl <66*< <73*9
Fbwijdlhij <<4*= 40*=
V}bfodbek <<8*9 44*9
]bopb <<>*3 0=*>
Vpmjip <78*8 40*<
Diev`jo` <76*9 4<*9
]b~bj}b <7>*4 4>*<
V`jhlwb~i <7>*= 44*6
S`ijjl <7>*7 89*>
Wl~`v <77*0 4>*4
Eytiknby~h <77*< 88*<
Jix Pb~o <77*7 <77*7
Ebjmbj 00*4 4>*9
Kyj`fd 00*8 89*7
Kbj}~ile 00*= 88*3
C~ljoy~} 04*7 83*6
Væb Wlyeb 03*9 8=*9
Myne`j 09*8 84*4
N~yvviev 06*6 8=*9
^bki 0>*4 8=*=
Epbj 0>*> 38*>Lyfoeljm 0<*8 86*7
Nl~fiebjl 07*0 8<*<
^`b mi Alji`~b 07*0 34*=
Mynl` 40*8 4>*8
@v}ljnye 40*9 8<*7
Lkv}i~mlk 44*> 34*=
Klm~`m 44*< 34*8
Ebv Ljhieiv 44*< 8>*8
]ie Ls`s 48*3 33*9
Ni~e`j 48*9 3=*3
K`elj 4=*9 34*0
Vibye 4=*9 34*=
Fd`flhb 4>*6 8>*6
Dbjh Objh 4>*6 83*9
L}dijv 47*< 37*<
E`vnbj 80*0 3>*=J`fbv`l 80*8 3>*<
K`lk` 84*4 30*>
Kbvfbx 83*9 30*=
Abdljjivny~h 86*0 99*7
]l`wi` 86*> 98*6
Nljhobo 8>*= 97*9
Xl~vlx 8<*8 9=*9
Fl~lflv 8<*6 37*7
Nymlwiv} 87*0 9=*9
Vdljhdl` 30*3 96*<
Eaynealjl 30*6 9<*0
Alol~}l 34*0 96*4
W~lhyi 34*= 9<*0
^`hl 39*6 =3*<
N~l}`velsl 3=*0 =0*0
Mbdl 3=*6 90*>
]lee`jj 36*4 =9*0
Nbhb}ì 36*8 =0*>
Ni`a`jh 3>*6 =3*>
Vlj}`lhb mi Fd`ei 3<*0 =9*8
S`ej`yv 37*0 ==*4O`is 90*0 ==*6
Kljlkl 90*9 =4*8
Vbcl 94*0 ==*<
Kit`fb F`}p 94*3 ==*6
E`kl 93*4 =7*7
Nyfdl~iv} 93*7 =6*=
Oylel Eykwy~ 9>*0 63*9
Nyijbv L`~iv 9>*= 64*9
Fl`~b 97*9 69*3
Jl`~bn` 97*= 64*9
Mied` =0*7 63*3
Klj`el =9*6 66*<
Kyknl` =7*> 6>*9
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 482/499
=4> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vx`}qi~eljm `jf~ilviv xlhi eisie hlw
Vx`}qi~eljm v}`ee wlpv by} }di kbv}% x`}d Qõ~`fd ljm Hijisleilm`jh }di ~ljo`jhv b~ h~bvv xlhiv* Le}dbyhd Fbwijdlhij v v}`ee
`j }di }bw }d~ii b by~ ~ljo`jhv% `} yvim }b ni jykni~ bji `j >770*
]di m`i~ijfi fljjb} ni itwel`jim x`}d `jl}`bj lebji* @j }di }xb
pil~v v`jfi by~ kbv} ~ifij} vy~sip `j >770% Vx`}qi~eljm itwi~`+
ijfim h~bx}d `j `}v h~bvv mbkiv}`f w~bmyf}% xdi~ilv Mijkl~o‐v
HMW ~ikl`jim ~byhdep l}% bvi}}`jh }di d`hdi~ `jl}`bj `j Mij+
kl~o* V`jfi Mijkl~o‐v o~bji v diem x`}d`j l e`k`}im ~ljhi lhl`jv}
}di iy~b% }di Vx`vv ~ljf‐v fbj}`jyim lww~if`l}`bj si~vyv }di Iy+
~bqbji fy~~ijfp dlv l`mim ljm `j lf} kbv}ep itwel`jv }di fdljhi
`j b~mi~ ni}xiij Fbwijdlhij ljm }di Vx`vv f`}`iv* N~yvviev ljm
Diev`jo` nb}d nijic}im ~bk }di lww~if`l}`bj b }di iy~b lhl`jv}
}di YV mbeel~% lv }dip vlx }di`~ xlhi ~ljo`jhv ~`vi np }d~ii ljmcsi welfiv ~ivwif}`siep bsi~ }di elv} pil~ `j by~ isleyl}`bj* Bj }di
b}di~ dljm Kyknl`% Klj`el ljm Jl`~bn` w`fo yw }di ~il~% xd`ei }di
hlw ni}xiij }di d`hdiv} $Qy~`fd ljm ebxiv} $Kyknl` h~bvv xlhi
eisiev `jf~ilvim np 7*=) v`jfi elv} pil~*
D`hdiv} HMW `jf~ilvi1 Iki~h`jh kl~oi}v
]di d`hdiv} h~bvv mbkiv}`f w~bmyf} h~bx}d bsi~ }di }xb+pil~ }`ki
vwlj v`jfi }di yee vy~sip bffy~~im j Fd`jl ljm \l}l~% d`hde`hd}`jh
}di `kwb~}ljfi b iki~h`jh kl~oi}v lv h~bx}d kb}b~v b }di heb+
nle ifbjbkp lv xiee lv }di b`e w~`fi nbbkv`jfi elv} pil~*
Xdb flj lccb~m }di kbv}2
Fbkwl~`jh mbkiv}`f w~`fiv b~ l yj`si~vle nlvoi} b hbbmv lhl`jv}}di fb~~ivwbjm`jh mbkiv}`f xlhi eisie leebxv yv }b itlk`ji }di
m`i~ijfi `j ~iel}`si wy~fdlv`jh wbxi~* ]di~ib~i wibwei xb~o`jh
`j Qy~`fd% xdb eilm by~ `jmit% flj lb~m }di kbv} mbkiv}`fleep `j
~iel}`bj }b }di b}di~ f`}`iv xi vy~sipim*
Eytiknby~h ~iab`jv }bw }d~ii
L}i~ fbjfim`jh `}v }bw }d~ii ~ljo`jh elv} pil~% Eytiknby~h ~i+
}loiv `}v v}ljm`jh b 6~m welfi `j }di mbkiv}`f wy~fdlv`jh wbxi~
`jmit xd`fd `} diem `j by~ b~`h`jle vy~sip nlfo `j >770* ]b wy} }d`v
`j wi~vwif}`si% Eytiknby~h dbemv }di i`hd}d wbv`}`bj ljm <6}d wb+
v`}`bj `j }di xlhi ljm w~`fi ~ljo`jhv ~ivwif}`siep* ]d`v yjmi~e`jiv
}di lf} }dl} l d`hd b~ ebx xlhi eisie mbiv jb} jifivvl~`ep kilj ld`hdi~ b~ ebxi~ wy~fdlv`jh wbxi~* @} levb miwijmv bj dbx itwijv`+
si }di nlvoi} b hbbmv ljm vi~s`fiv `j }di ~ivwif}`si f`}p `v*
Iki~h`jh kl~oi}v‐ ebjh xlp }b }di }bw
Le}dbyhd iki~h`jh kl~oi}v itd`n`} d`hd }b si~p d`hd ifbjbk`f
h~bx}d ~l}iv% kbv} b }dik feyv}i~ `j }di ebxi~ wl~} b }di ~lj+
o`jhv* ]d`v kiljv }dl} }di fbyj}~`iv x`}d }di d`hdiv} h~bx}d ~l}iv
klp kbsi yw `j }di ~ljo`jhv% ny} x`ee ~i|y`~i l ebjh }`ki }b eilsi
}di iki~h`jh kl~oi} feyv}i~* Itlkweiv l~i Vdljhdl` ljm Mbdl%
xd`fd bj }di nlfo b d`hd h~bx}d ~l}iv kbsim yw np bji ljm }d+
~ii welfiv ~ivwif}`siep% ny} v}`ee cjm }dikviesiv `j }di iki~h`jh
kl~oi} feyv}i~*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 483/499
=46ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
XLHI EISIEV >7<<
Jix Pb~o ; <77
F`}p< h~bvv ji}
Qõ~`fd <==*< <=0*<
Hijisl <64*4 <66*4
Fbwijdlhij <6=*4 <77*=
Bveb <<3*0 <7=*4
Vpmjip <<<*6 <<8*0
V}bfodbek <7<*0 08*>
Jix Pb~o <77*7 <77*7
Eytiknby~h 09*9 <78*4
Kyj`fd 0=*9 46*>
Ebv Ljhieiv 0<*6 0>*6
C~ljoy~} 07*3 4>*9
N~yvviev 07*> 4>*<
Diev`jo` 48*= 40*9
]b~bj}b 49*= 44*=
Kbj}~ile 4=*> 44*9
Myne`j 46*7 08*6
Lkv}i~mlk 4>*8 8=*>
Ni~e`j 4<*6 88*4
]bopb 47*4 07*3
Fd`hlhb 47*3 80*6
K`lk` 47*7 4>*8
Ebjmbj 80*3 4=*8
S`ijjl 88*0 80*0
Wl~`v 86*3 89*<Epbj 8>*3 89*8
K`elj 33*8 36*3
J`fbv`l 37*8 8=*8
Lyfoeljm 94*4 3=*6
Klm~`m 94*6 33*3
Nl~fiebjl 94*< 39*<
^bk 9>*4 =0*4
E`vnbj =8*8 9>*7
L}dijv =3*0 =4*7
]ie Ls`s =3*4 96*3
Eayne`ljl =9*= 68*8
Vibye =>*9 =9*>
Mynl` =<*9 98*6
Vîb Wlyeb 60*7 =9*>
Abdljjiv+nby~h 60*7 =7*9
]l`wi` 68*= ==*0Kbvfbx 63*7 =>*>
V`jhlwb~i 69*4 =<*8
Dbjh Objh 69*> ==*6
^`b Mi Alji`~b 6=*> 63*6
W~lhyi >0*7 6<*=
]lee`jj >4*< 6<*7
Xl~vlx >4*7 >8*4
@v}ljnye >8*0 >4*0
Kljlkl >9*4 6=*>
Nymlwiv} >6*3 >7*=
N~l}`velsl >>*8 >9*<
S`ej`yv ><*0 ><*7
Mbdl ><*8 67*7
Nbhb}ç ><*< >=*8
^`hl >7*3 ><*3
Vlj}`lhb mi Fd`ei <4*3 ><*7
Nyfdl~iv} <4*= <4*9
Oylel Eykwy~ <4*< ><*7
Vdljhdl` <8*4 <0*>
E`kl <8*4 <0*9
Nyijbv L`~iv <3*8 <0*<
Fl~lflv <9*< <0*7
Ni`a`jh <=*8 <3*6
Vbcl <=*9 <9*7
Nljhobo <6*8 <8*0
O`ix <>*> <6*8
Fl`~b <<*3 <>*3
Kit`fb F`}p 0*4 <>*7
Mied` 0*9 <<*=
Alol~}l 4*8 <7*9
Jl`~bn` 4*= 0*>
Klj`el 8*= 4*8Kynl` 3*0 4*=
Ki}dbmbebhpFlefyel}`bj `v nlvim bj }di xlhi% vbf`le `jvy~ljfi fbj}~`ny}`bj ljm xb~o`jh dby~v ml}l b~ <= bffywl}`bjv xb~emx`mi }b l~~`si l} l ji} xlhi eisie l}i~ }l+tiv ljm wlp~bee mimyf}`bjv* ]b flefyel}i }di xlhi jmit% xi ebboim l} itfdljhi ~l}iv ljm jl}`bj% lf}b~`jh j }dl} w~bmyf}`s`}p hl`jv lffbyj} b~ l wb~}`bjb ifbjbk`f h~bx}d% xd`fd l~i wlvvim bj }b ikwebpiiv `j }di b~k b ~ile xlhi `jf~ilviv $HMW h~bx}d xi`hd}im np l lf}b~ b 7*9*
< ^ljo`jh ~iel}`si }b }di `jmit bj l h~bvv nlv`v
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 484/499
=4= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vdbww`jh fij}i~ misiebwkij}1lj yjfi~}l`j w`wie`ji*
Lv b <v} Ayep% }di Iy~bwilj fbkwei}`bj }b}le b~ >7<< xlv iv}`kl}im
l} jil~ep 3%4 k`ee`bj v|k% x`}d =%3 k`ee`bj v|k b HEL myi `j }di vi+
fbjm dle b }di pil~* ]di >7<> w`wie`ji xlv iv}`kl}im l} 9%4 k`ee`bjv|k*
Visi~le klab~ jix vdbww`jh fij}~iv dlsi niij fbkwei}im j }di ij+
vy`jh kbj}dv* Xiv}iem V}~l}b~m F`}p bwijim bj <6 Viw}ikni~% `j+
f~ilv`jh w~bs`v`bj j Ebjmbj np 0 )* @j yvv`l% Ei}b j V} Wi}i~vny~h
ljm ^bmj`o `j Fdiepln`jvo bwijim }di`~ mbb~v $}di el}}i~ `jf~ilv`jh
w~bs`v`bj `j Fdiepln`jvo np >9 )? KIHL Yl ljm KIHL Vlkl~ll~i
jbx wl~}`leep bwij* @j Dyjhl~p% }di bwij`jh b OÓO@ ]i~k`jle nbbv+
}im w~bs`v`bj `j Nymlwiv} np 4 )* @j ^bklj`l% }di bwij`jh b Kl~`+
}`kb Vdbww`jh Fij}~i dlv `jf~ilvim vywwep `j Fbjv}lj}l np kb~i
}dlj =7 )* @j Wbeljm% }di jixep+bwijim K`eeij`yk Dlee `v jbx }di
el~hiv} vdbww`jh fij}~i `j }di Wbmol~wlfo`i ~ih`bj*
Bwij`jhv vfdimyeim b~ Jbsikni~ >7<< `jfeymi K9 Klee `j ^plqlj%
^yvv`l $33%=07 v|k% B~l Vdbww`jh `j @v}ljnye $39%<83 v|k% Ljm
Wl~f `j F~l`bsl% ^bklj`l $9=%4=7 v|k*
Lebjhv`mi }d`v cy~~p b ~ifij} fbkwei}`bjv% mielpv dlsi ~ifij}ep
niij ~iwb~}im `j visi~le kl~oi}v dbxisi~% ljm }d`v pil~‐v Iy~bwilj
}b}le `v e`oiep }b lee vdb~} b w~baif}`bjv* @j ^yvv`l% visi~le w~baif}v
dlsi niij wbv}wbjim ~bk }di =}d |yl~}i~ >7<< }b >7<>% }di el~hiv}
ni`jh Bq O~lvjbml~% xd`fd `v jbx myi jit} Cin~yl~p* @j ]y~oip% Jib+
F`}p `j @v}ljnye $39%777 v|k dlv niij wyvdim nlfo }b }di =}d |yl~+
}i~ >7<> ljm }di~i `v vbki yjfi~}l`j}p lnby} fbkwei}`bj ml}iv b~
l ix b}di~ w~baif}v* @j @}lep% Fbjfl m‐B~b $99%777 v|k `j Wlei~kbdlv ~ifij}ep niij wyvdim nlfo }b Kl~fd >7<>% beebx`jh mielpv }b
visi~le b}di~ vfdikiv il~e`i~ }d`v pil~*
]di Iy~bwilj w`wie`ji
Vby~fi1 Fyvdklj # Xloiiem% FL% O]@ ljm W~bwi~}p Ml}l
FII ljm ]õ~oi`Xiv}i~j Iy~bwi
< 0 0 7
< 0 0 <
< 0 0 >
< 0 0 6
< 0 0 =
< 0 0 9
< 0 0 3
< 0 0 8
< 0 0 4
< 0 0 0
> 7 7 7
> 7 7 <
> 7 7 >
> 7 7 6
> 7 7 =
> 7 7 9
> 7 7 3
> 7 7 8
> 7 7 4
> 7 7 0
> 7 < 7
> 7 < <
<7
4
3
=
>
7
^ifij} bwij`jhv
Fbyj}~p F`}p b~ }bxj Vfdiki Jlki HEL $v|k)
Ijheljm Ebjmbj V}~l}cb~m F`}p <83%977
^yvv`l V}* Wi}i~vny~h Ei}b 88%309
]y~oip @v}ljnye Lonl}` 36%977
^yvv`l Fdiepln`jvo ^bmj`o 94%777
Dyjhl~p Nymlwiv} Oóo` ]i~k`jle 99%777
Wbeljm ^qivqöx K`eeij`yk Dlee 9>%777
^bklj`l Fbjv}lj}l Kl~`}`k Vdbww`jh Fij}~i =4%<67
]y~oip Ljol~l L}elj}`v =6%777
Dyjhl~p Vqihim Ď~oĆmVqihim =<%777
Wbeljm O`iefi HlAi~`l Ifdb $it}ijv`bj) =7%777
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 485/499
=49ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
]di~i `v levb vbki yjfi~}l`j}p lnby} }di w`wie`ji b~ }di fbk`jh
pil~v% le}dbyhd visi~le fbyj}~`iv klp vii lj jf~ilvi j fbkwei}`+
bjv `j >7<6 ljm nipbjm* @j Wbeljm% }di~i `v vbki lkn`hy`}p lnby}v}l~} ml}iv myi }b vieif}`si mikljm b~ jix vwlfi ljm }di m`+
fye}p b bn}l`j`jh jljf`jh* @j Wb~}yhle% kljp w~baif}v l~i v}`ee
l} }di il~ep v}lhiv b misiebwkij} ljm l~i yje`oiep }b hb ldilm
ljp }`ki vbbj*
@j Vwl`j% }di >7<> w`wie`ji v}`ee v}ljmv l} kb~i }dlj =77%777 v|k%
x`}d visi~le klab~ vfdikiv yjmi~ fbjv}~yf}`bj? dbxisi~% kbv} b
}divi dlsi vyi~im vi}nlfov `j ~ifij} pil~v ljm x`ee ni mie`si~+
im el}i~ }dlj b~`h`jleep weljjim* @j C~ljfi% misiebwkij} lf}`s`}p v
itwif}im }b ~ikl`j bfyvim bj }di it}ijv`bj ljm ~iy~n`vdkij} b
it`v}`jh vfdikiv* @j }di YO% fbkwei}`bjv x`ee ~ilfd l d`v}b~`f ebx
`j >7<>% ny} vdbyem w`fo yw lhl`j `j >7<6% x`}d l dljmye b vfdi+kiv `j }di w`wie`ji* @j Hi~kljp% >7<> x`ee vii }di ebxiv} fbkwei+
}`bj }b}le v`jfi <040? dbxisi~% misiebwkij} lf}`s`}p klp w`fo yw `
fy~~ij} mikljm eisiev l~i vyv}l`jim*
^i}l`e W~bwi~}p @jsiv}kij}1
L Vif}b~ Si~p Kyfd `j Clsby~
^i}l`e jsiv}kij} kl~oi}v dlm l nyvp }d`~m |yl~}i~ x`}d IY^ 0%< nj
}~lmim 8%8 ) yw bj |yl~}i~ >* Lf}`s`}p bsi~ }di ~v} j`ji kbj}dv b
}di pil~ }b}leeim IY^ >0%8 nj% 0*4) d`hdi~ }dlj }di vlki wi~`bm b
>7<7% l kl~oi} vdl~i b 6=%6 ) si~vyv 66 ) `j >7<7* Jbji}dieivv%
l vdb~}lhi b jljfi b~ el~hi eb}v vyfd lv vdbww`jh fij}~iv dlv
diem }di vif}b~ nlfo ljm l}i~ ve`ww`jh nid`jm ~i}l`e j }di bwij`jh
|yl~}i~% bfiv dlsi v`jfi ~ihl`jim }bw vwb}% x`}d l => ) kl~oi}vdl~i*
Klab~ Vfdikiv `j }di w`wie`ji
Fbyj}~p F`}p b~ }bxj Vfdiki jlki HEL $v|k) Pil~
^yvv`l O~lvjbml~ BQ Klee <36%777 >7<>
Vwl`j Ql~lhbql Wyi~}b Sijif`l <>6%=89 >7<>
^yvv`l Ycl KIHL Ycl <<=%877 >7<<
^yvv`l Vlkl~l KZHL Vlkl~l <7>%777 >7<<
]y~oip @v}ljnye Kl~kl~l Wl~o <77%777 >7<>
Vebsij`l Eaynealjl Vwb~}j` Wl~o V}bq`fi 03%6<0 >7<>
@}lep S`eeivvi S`eeivvi Vdbww`jh 07%777 >7<>
O~bl}`l Qlh~in Vywi~jbsl Qlh~in 47%777 >7<>
^yvv`l J`qdj`p Jinb 89%777 >7<>Jbshb~bm
Ijheljm Eiimv ]~`j`}p Eiimv 83%777 >7<6
Yo~l`ji O`is Bfilj Welql 8>%<44 >7<>
=9
=7
69
67
>9
>7
<9
<7
9
7
> 7 7 3 \ <
> 7 7 3 \ 6
> 7 7 8 \ <
> 7 7 8 \ 6
> 7 7 4 \ <
> 7 7 4 \ 6
> 7 7 0 \ <
> 7 7 0 \ 6
> 7 < 7 \ <
> 7 < 7 \ 6
> 7 < < \ <
> 7 < < \ 6
Bfiv^i}l`e
\ y l ~ } l
e p s b
e y k i v
W~bwi~}p `jsiv}kij} np |yl~}i~
Vby~fi1 Fyvdklj # Xloiiem% FL% O]@ ljm W~bwi~}p Ml}l
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 486/499
=43 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Mikljm b~ ~i}l`e `v hbbm lf~bvv }di ~ih`bj mivw`}i }di fbjfi~jv
lfim np fbjvyki~v `j kljp l~ilv* @jsiv}b~v l~i bfyv`jh bj
v}~bjhi l~ilv b mikljm `j }di jix lhi b ~i}l`e`jh% bj vdbww`jh
fij}~iv }dl} flj ni lf}`siep kljlhim ljm kw~bsim ljm bj bjsij`+
ijfi w~bwi~}p }dl} `v l} eilv} vbkixdl} w~b}if}im ~bk ifbjbk`f
mbxj}y~jv* X`}d l vieif}`si `jf~ilvi `j vywwep l y~}di~ `kw~b+
sikij} `j lf}`s`}p `vb~iflv}% x`}d sbeykiv }b d`} IY^ =<%8 nj }d`v
pil~% 8%9 ) yw bj >7<7% ljm `jf~ilv`jh <7+<9 )
y~}di~ `j >7<>*
^`vo% b~ ~l}di~ ~`vo lsb`mljfi% `v oip }b mi}i~k`j`jh xdi~i `jsiv+
}b~v x`ee hb ljm jb} ayv} `j mif`m`jh xdl} kl~oi}v }dip }l~hi}% ny}
levb dbx |y`foep }dip x`ee lf} ljm dbx }dip x`ee jljfi l mile* ]di
YO ljm Hi~kljp mbk`jl}i lf}`s`}p ‖ lffbyj}`jh b~ 98 ) b ~i}l`e
}~lm`jh `j }di bwij`jh }d~ii |yl~}i~v ‖ ljm l~i kb~i isijep kl}+
fdim }dlj yvyle% x`}d Hi~kljp `j lf} }lo`jh }di }bw vwb} `j }di
elv} }xb |yl~}i~v* L ~ljhi b b}di~ kl~oi}v l~i l}}~lf}`jh v}~bjh
`j}i~iv} dbxisi~* Mijkl~o% @}lep% }di Fqifd ^iwyne`f ljm Wbeljm
l~i lee vi} }b by}wi~b~k }di`~ >7<7 sbeykiv b~ itlkwei ljm feil~+
ep }di~i v l x`mi ~ljhi b lf}b~v m~`s`jh jsiv}b~v j}b }divi |y`}i
m`i~ij} kl~oi}v ‖ x`}d bwwb~}yj`}p l oip `vvyi*
^i}l`e kloiv yw l kyfd d`hdi~ }dlj lsi~lhi vdl~i b lf}`s`}p `j
FII ljm levb j Vby}di~j Iy~bwi* Bsi~ }di wlv} pil~ }di ~`vi b Il+
v}i~j Iy~bwi v wl~}`fyel~ep `kw~ivv`si ‖ ~ljh`jh ~bk l~ilv xdi~i
}dikl~oi} `v ~iv}l~}`jh l}i~ }di f~im`} f~yjfd vyfd lv Nyehl~`l
ljm F~bl}`l ‖ }b }di ~yjlxlp h~bx}d v}b~p% ^yvv`l% xd`fd dlv viij
Bsi~ ₥>nj }~lmim vb l~ }d`v pil~% }di d`hdiv} ~i}l`e }b}le pi} ~ifb~+
mim `j }d`v kl~oi}*
Vdbww`jh fij}~iv l~i }di mbk`jlj} vif}b~ b mikljm ny} `j}i~iv}
`j vdbw w~bwi~}p dlv levb `jf~ilvim? wl~}`fyel~ep `j }di }bw d`hd
v}~ii}v xd`fd dlsi fbwim ~iel}`siep xiee }d~byhd }di ifbjbk`f
mbxj}y~j* ^i}l`e xl~idbyvi mikljm dlv niij vebxi~ }b v}`~ ny}`v jbx fbk`jh nlfo b~ kbmi~j xiee+ebfl}im wl~ov ljm `j}i~iv} `j
b}di~ b~kl}v ‖ jb}lnep Miv`hji~ By}ei}v ‖ `v levb yw*
P`iemv dlsi v}ln`e`vim bsi~ }di wlv} ix kbj}dv kiljxd`ei ljm
l~i l~byjm <7+>7 nlv`v wb`j}v mbxj bj }di pil~% l vbkixdl} eivvi~
mih~ii b fbkw~ivv`bj }dlj itwif}im* @jmiim% xd`ei vbki l~ilv
fbj}`jyi }b vii p`iemv imhi ebxi~ ‖ }di Fqifd ^iwyne`f% C~ljfi%
Hi~kljp* Jb~xlp Wbeljm ljm ]y~oip `j }di }d`~m |yl~}i~ b~ it+
lkwei ‖ b}di~v l~i vii`jh p`iemv cl}+e`ji b~ jf~ilvi% vyfd lv Mij+
kl~o% @~ieljm% Wb~}yhle ljm H~iifi j \6*
]bw ~i}l`e `jsiv}kij} }l~hi}v
=%7
6%9
6%7
>%9
>%7
<%9
<%7
7%9
₥ 7*7Ijheljm Hi~kljp Ilv} Jb~}d Fij}i~ Vby}d C~ljfi Xiv}
>7<< + \<"6
IY^
>7<7
Vby~fi1 Fyvdklj # Xloiiem% FL% O]@ ljm W~bwi~}p Ml}l
^i}l`e p`iemv lf~bvv iy~bwi
Vdbw yj`}vVdbww`jh fij}i~
^i}l`e xl~idbyviv
Viw+73 Kl~+78 Viw+78 Kl~+74 Viw+74 Kl~+70 Viw+70 Kl~+<7 Viw+<7 Kl~+<< Viw+<<
4%7 )
8%9)
8%7 )
3%9 )
3%7 )
9%9 )
9%7 )
=%9 )
=%7 )
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 487/499
=48ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
^ljo Fbyj}~p F`}p Ebfl}`bj ^ij}"v|k"Pil~ ^ij}"v|k"Pil~
FDC IY^
< Yj`}im V}l}iv Jix Pb~o 9}d Lsijyi <0%44> <3%=6>
> Fd`jl Dbjh Objh Flyvixlp Nlp% Fij}~le <=%6<> <<%363
6 Vx`}qi~eljm Qy~`fd Nldjdbcv}~lvvi <>%977 <<%=<>= Yj`}im V}l}iv Jix Pb~o Ilv} 98}d V}~ii} <7%094 4%070
9 Yj`}im O`jhmbk Ebjmbj Jix Nbjm V}~ii} 0%376 8%474
3 Lyv}~le`l Vpmjip W`}} V}~ii} Klee 4%884 8%<68
8 Alwlj ]bopb Bkb}ivljmb 4%887 8%<67
4 C~ljfi Wl~`v Lsijyi miv Fdlkwv+Àepvàiv 4%36> 8%7<4
0 ^yvv`l Kbvfbx V}beivd`jobs Elji 4%3>4 8%7<9
<7 Yj`}im O`jhmbk Ebjmbj Bem Nbjm V}~ii} 4%<76 3%944
<< Vx`}qi~eljm Hijisl ^yi mi ^dbji 4%<77 3%30=
<> @}lep K`elj S`l Kbj}i Jlwbeibji 8%846 3%6>8
<6 Alwlj ]bopb H`jql+Fdyb Lsijyi 8%363 3%>74
<= C~ljfi Wl~`v Lsijyi Kbj}l`hji 8%998 3%<==
<9 @}lep K`elj W`lqql Vlj Eb~ijqb 8%>98 9%077
<3 Yj`}im V}l}iv Jix Pb~o% JP Klm`vbj Lsijyi 8%<09 9%4=0
<8 C~ljfi Wl~`v ^yi my Clynby~h V} Dbjb~à 3%0=> 9%3==
<4 @}lep ^bki S`l Fbjmb}}` 3%063 9%360
<0 C~ljfi Wl~`v ^yi V} Dbjb~à 3%839 9%977
>7 Yj`}im O`jhmbk Ebjmbj Btcb~m V}~ii} 3%8>= 9%=33
>< Vby}d Ob~il Vibye Kpibjhmbjh 9%804 =%8<=
>> @}lep K`elj Fb~vb S`}}b~`b Ikljyiei 9%8>7 =%397
>6 Alwlj ]bopb Vd`nypl 9%8>7 =%397
>= @}lep K`elj Hleei~`l S`}}b~`b Ikljyiei 9%394 =%377
>9 C~ljfi Fljjiv El F~b`vi}}i 9%=6= =%=<4
>3 @}lep K`elj S`l mieel Vw`hl 9%>40 =%677
>8 C~ljfi Wl~`v Lsijyi Hib~hi S 9%>40 =%677
>4 Hi~kljp Kyj`fd Olycjhi~v}~lvvi =%48= 6%036
>0 Vby}d Ob~il Vibye Hljhjlk V}l}`bj =%43> 6%096
67 N~lq`e Væb Wlyeb @hyl}ik` Vdbww`jh =%4=0 6%0=>
6< Yj`}im O`jhmbk Ebjmbj ^ihij} V}~ii} =%464 6%066
6> ^yvv`l Kbvfbx ]si~volpl V}~ii} =%8>3 6%4=>
66 Lyv}~le`l Kienby~ji Nby~oi V}~ii} Klee =%37< 6%8=<
6= C~ljfi Wl~`v Nbyeisl~m V} Hi~kl`j =%=04 6%398
69 Yj`}im O`jhmbk Ebjmbj Fbsij} Hl~mij =%=43 6%3=863 Lyv}~`l S`ijjl Obdekl~o} =%686 6%993
68 Yj`}im O`jhmbk Ebjmbj Veblji V}~ii} =%679 6%977
64 Yj`}im O`jhmbk Ebjmbj N~bkw}bj blm =%>00 6%=09
60 Hi~kljp V}y}}hl~} Oój`hv}~lvvi =%>4= 6%=46
=7 Yj`}im V}l}iv Ebv Ljhieiv% FL ^bmib M~`si =%>47 6%=47
=< Vlym` L~ln`l ^`plmd O`jh Cldlm blm " Belpl blm =%>7> 6%=<3
=> C~ljfi Wl~`v Nbyeisl~m Dlyvvkljj =%<33 6%648
=6 Lyv}~`l S`ijjl H~lnij% Obdekl~o}% Oí~j}ji~ V}~lvvi =%7>0 6%>83
== Hi~kljp C~ljocy~} Qi`e 6%044 6%>=>
Kbv} Itwijv`si ^i}l`e Ebfl}`bjv Xb~emx`mi >7<<
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 488/499
=44 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
=9 ^yvv`l Kbvfbx Wi}~bsol V}~ii} 6%448 6%<37
=3 Lyv}~le`l N~`vnlji \yiij V}~ii} Klee 6%4== 6%<>9
=8 Hi~kljp Dlkny~h Kójfoini~hv}~lÒi 6%464 6%<>7
=4 Hi~kljp Fbebhji Vfd`emi~hlvvi 6%464 6%<>7
=0 Vwl`j Nl~fiebjl Wb~}le mi e—Ljhie 6%464 6%<>7
97 @~ieljm Myne`j H~lc}bj V}~ii} 6%468 6%<>7
9< Hi~kljp Ni~e`j Leitljmi~wel}q 6%864 6%760
9> Hi~kljp Kõjfdij Klt`k`e`ljv}~lÒi 6%307 6%777
96 @}lep Ceb~ijfi S`l Fleql`ybe` 6%307 6%777
9= @}lep ^bki S`l Fbel m` ^`ijqb 6%307 6%777
99 N~lq`e Væb Wlyeb F`mlmi Al~m`k 6%386 >%043
93 Hi~kljp Ni~e`j ]lyij}q`ijv}~lvvi 6%3=> >%03<
98 Hi~kljp Mõvviemb~c Oój`hvleeii 6%3<4 >%0=<
94 Hi~kljp Dlkny~h Vw`}lei~v}~lvvi 6%9=8 >%44=90 Yj`}im V}l}iv Vlj C~ljf`vfb% FL Yj`bj V|yl~i ‖ Wbv} V}~ii} 6%964 >%488
37 Fd`jl Ni`a`jh Xljhcya`jh 6%=39 >%4<8
3< ^yvv`l Kbvfbx Oyqji}qvop Kbv} 6%=93 >%4<7
3> V`jhlwb~i V`jhlwb~i B~fdl~m ^blm 6%=<3 >%884
36 ^yvv`l Kbvfbx V}beivdj`obs 6%60= >%890
3= @}lep ^bki S`l mie Fb~vb 6%>37 >%397
39 Yj`}im V}l}iv Fd`flhb% @E Jb~}d K`fd`hlj Lsijyi 6%>67 >%3>3
33 Yj`}im V}l}iv Vlj C~ljf`vfb Wbv} V}~ii} 6%<03 >%904
38 Fd`jl Vdljhdl` Ilv} Jlja`jh ^blm 6%<86 >%947
34 Hi~kljp Dlkny~h Jiyi~ Xlee 6%<86 >%947
30 Vwl`j Klm~`m Vi~~ljb 6%<86 >%94787 C~ljfi Wl~`v ^yi mi ^`sbe` 6%<87 >%988
8< Fd`jl Vdljhdl` Jlja`jh ^blm Xiv} 6%73= >%=0<
8> ^yvv`l Kbvfbx Oy}yqbsvop W~bvwif} 6%7>3 >%=37
86 Vx`}qi~eljm Ni~j Kl~o}hlvvi"Vw`}lehlvvi 6%7>> >%=98
8= @v~lie ]ie Ls`s ^lkl} Ls`s >%006 >%=66
89 Mijkl~o Fbwijdlhij Ôv}i~hlmi $V}~ôhi}) >%08> >%=<8
83 Lyv}~le`l Wi~}d FNM >%09> >%=77
88 Mijkl~o Fbwijdlhij V}~ôhi} >%063 >%648
84 Ji}di~eljmv Lkv}i~mlk Olesi~v}~ll} >%0>> >%689
80 Vx`}qi~eljm Nlvei C~i`iv}~lvvi >%0>< >%689
47 Fd`jl Vdljhdl` Tya`ldy` >%079 >%63>
4< Fd`jl Vdljhdl` Xiv} Jlja`jh ^m >%489 >%664
4> Fljlml ]b~bj}b% BJ Nebb~ V}~ii} >%43< >%6>3
46 Vwl`j Klm~`m W~if`lmbv >%490 >%6>9
4= Yo~l`ji Op`s Sye`}vpl Od~ivdfdl}po >%496 >%6<0
49 Hi~kljp C~ljocy~} Hbi}div}~lÒi >%4=8 >%6<9
43 Lyv}~`l S`ijjl Hi}~i`mihlvvi >%4=< >%6<7
48 Fd`jl Ni`a`jh T`mlj >%469 >%679
44 Yj`}im V}l}iv Dbjbeyey% D@ Olelolyl Lsijyi >%4>7 >%>06
40 Hi~kljp Ni~e`j Oy~cõ~v}ijmlkk >%47= >%>47
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 489/499
=40ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
07 Vwl`j Klm~`m Fleei Vi~~ljb >%47= >%>47
0< Vwl`j Nl~fiebjl Wlvib mi H~lf`l >%47< >%>84
0> ^yvv`l Kbvfbx ]si~volpl+Plkvolpl V}~ii} >%808 >%>8=
06 @jm`l Mied` Odlj Kl~oi} >%883 >%>98
0= H~iifi L}dijv I~kby V}~ii} >%830 >%>9>
09 Jix Qileljm Lyfoeljm FNM >%894 >%>=>
03 Lyv}~le`l Wi~}d Dlp V}* ljm Ky~~lp V}* Kleev >%89= >%>60
08 Yj`}im V}l}iv Fd`flhb Ilv} Blo V}~ii} >%860 >%>>8
04 Fqifd iwyne`f W~lhyi Jl W~`obwi"Xijfivelv V|yl~i >%866 >%>>>
00 Vwl`j Klm~`m Hbpl >%398 >%<37
<77 Lyv}~le`l Lmiel`mi ^yjmei Klee >%366 >%<=<
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 490/499
=07 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Vdbww`jh fij}i~ ljm v}~ii}v*
Lehi~`l % Leh`i~v% Nln Iqqbyl~ Vdbww`jh Fij}i~% Miep @n~ld`k% L~hij}`jl % Nyijbv L`~iv% Le}b bvl~`b Vdbww`jh Fij}i~% Ls* E`ni~}lmb~% Lsij`ml Lesil~% Nyijbv L`~ivL`~wb~}% Clelnieel Miwl~}kij} V}b~i% Hlei~`lv Wlf`fb% Wlei~kb Vbdb% Wi}`} Wlel`v% ^ifbei}l% Vlj}l Ci Lsijyi% Lyv}~le`l % Kienby~ji% Nby~oi V}~ii}% Nby~oi V}~ii}Klee% N~lpn~bbo Vyny~n Bc Kienby~ji% Fdlmv}bji Vdbww`jh Fij}~i% Fbee`jv V}~ii}% Mls`m Abjiv Kienby~ji% Alk Clf}b~p Vdbww`jh Fij}~i% Kienby~ji Fij}~le Vdbw+w`jh Fij}~i% \s—V Leni~} Fbl}iv Elji% Vby}d Kienby~ji% X`ee`lkv Eljm`jh ]bxj Fij}~i% Vpmjip% Fdl}vxbbm—V Kljml~`j Fij}~i% Hib~hi V}~ii}% Kl~vmij Wl~o% Wl~+~lkl}}l ^blm%W`}} V}~ii} Klee% \yiij S`f}b~`l Ny`em`jh% V}~ljm L~flmi Klee% Vpmjip L`~wb~}% Xiv}iem Wij~`}d% Xiv}iem Vpmjip Vdbww`jh Fij}~i% Lyv}~`l % H~lq% F`}pWl~o H~lq% H~lq% Ceyhdlcij H~lq% H~lq Ky~wl~o% Alobk` Welql% Viv Ky~wl~o% Xi`jqó}}ev}~lvvi% @jjvn~yfo% Di~qbh+C~`im~`fd+V}~lvvi% Olycdlyv ]p~be% Kl~`l+]di~iv`+ij+V}~lvvi% @jjvn~yfo% V`eewl~o% O`}qnõdie% N`fdev}~lvvi%Dldjijolkkv}~lÒi% Abvic+Di~bemv}~lvvi% Kle`jhhlvvi% Bni~ Vwb~} Ny`em`jh% E`jq% L~olmi ]lynijkl~o}% L}~`+yk% Dl`m Fij}i~ + @oil% @oil Fij}i~% Eljmv}~lvvi% E`jq @jmyv}~`iqi`eiVleqny~h% Ini~dl~m+Cyhhi~+V}~lÒi% Iy~bwl~o Oeivvdi`k% Hi}~i`mihlvvi% Kyiqhlvvi% Aymijhlv+vi% Ol`hlvvi% E`jqi~ Hlvvi% Kõjqhlvvi% Vfl Lewijv}~lvvi% V`hkyjm+Dlccji~+Hlvvi% S`ijjl% Levi~nlfdv}~lÒi% Nldjdbcf`}p X`ij Xiv}% Mbjlyqij}~yk%C~i`v`jhi~hlvvi% H~lnij% Di~~ijhlvvi% Oí~j}ji~v}~lvvi% Obdekl~o}% Kl~`ld`eci~ V}~lvvi% Wl~o Dpl}} S`ijjl Db}ie% Vi`ei~hlvvi% V}* Kl~t% V}`exi~o X`ij% ]yfdelynij%Xie}v}lm}dlyv% X`wwe`jhi~v}~lÒi% Nld~l`j % Kljlkl% Nld~l`j F`}p Fij}~i% Nieh`yk Lj}xi~wij% Nbbkviv}iijxih% Di~ij}levinllj% Dy`misi}}i~vv}~ll}% Eipvv}~ll}%Ebknl~mijsiv}% Ki`~% Vdbww`jh Fij}i~ Mij ]`~% Vdy}}i~vdbcv}~ll}% X`ajihik Vdbww`jh Fij}i~% N~yvviev%Ls* Mi El ]b`vbj M—B~% Lsijyi Eby`vi% Nbyeisl~m Mi Xl}i~+ebb% N~yvviev L`~wb~}% N~yvviev Fij}~le V}l}`bj% Fdlyvvii Mi Ebysl`j% Fdlyvvài Mi Kbjv% Fdlyvvài M—@tieeiv% F`}p> Vdbww`jh Klee% Abviwd V}isijvv}~ll}v% Kl~j`t+ellj% Welfi V}àwdlj`i% ^yi Jiysi% Sl~oijvkl~o}% Xiv}eljm Vdbww`jh Fij}i~% Xbeyxi Vdbww`jh Fij}i~% Ojbooi% Welfi Kl}ysy% N~lq`e % ^`b Mi Alji`~b% @wljikl%Alfl~iwlhyì M`v}~`f}% Al~m`k Hylmleywi Vdbww`jh% Welql J`}i~ö`% Vdbww`jh F`mlmi Fbwlflnljl% Xiv} Vdbww`jh `b% Vlb Wlyeb% @hyl}ik` Ao Vdbww`jh Fij}~i% @j}i~+jl}`bjle L`~wb~}% Bvfl~ C~i`~i% `b Mi Alji`~b% Vdbww`jh Fij}i~ F`mlmi Al~m`k% Vdbww`jh Kb~ykn`% Nyehl~`l % Vbcl% Di~käv Wl~o% J—Dbbm @q}bo% L}ljlv Mlefdis V} >%\}~ M~yqdnl% Vi~m`ol Fij}i~% V}~ii} ‚^`jh ^blm―% ]di Klee Bc Vbl% Fljlml % Kbj}~ile% Hbemij V|yl~i K`ei% W~bkijlmiv Vl`j}+N~yjb% ^yi Vl`j}i+Fl}di~`ji Byiv}%]b~bj}b% Nebb~ V}~ii} Xiv}% \yiij V}~ii} Xiv}% Vdiwwl~m Lsijyi% Vd`jayoy K`}vyobvd` Lefb}} Nemh% V}*]dbklv V}~ii}% Pb~omlei Vdbww`jh Fij}~i% Pb~os`eei Lsijyi%Sljfbysi~% =<V}% Ny~~l~m V}~ii}% Flkn`i $Blo~`mhi Fij}i~% Mbyhelv V}~ii}% H~ljs`eeei V}~ii}% O`jhvxlp% ^bnvbj V}~ii}% Sljfbysi~ @j}i~jl}`bjle L`~wb~}% Fd`ei % Vlj+}`lhb% Lebjvb Mi Fö~mbsl% Lwyklj|yi Klee% L~lyfb Kl`wñ Klee% Lsml Klj|yidyi Jb~}i% Fleei Mbf}b~ ]i`ti`~b% Fij}~b Welql @j}i~jlf`bjle% Fbv}lji~l Fij}i~% Db}ieKl~~`b}}% Dyi~cljbv V}~ii}% @v`mb~l Hbpijifdil% Elv Fbjmiv Klee% Wl~|yi L~lyfb Klee% Wlvib Ebv ]~lwijviv% Welql L~lyfb Fd`jl % Ni`a`jh% Ni`a`jh Flw`}le @j}i~jl}`+bjle L`~wb~} ]i~k`jle 6% Fd`jl Xb~em Vdbww`jh Klee% C`jljf`le V}~ii} Klee% Vlje`}yj ^blm%% Vlje`}yj S`eelhi% Vilvbjv Welfi Vdbww`jh Klee% Vd`j Objh Welfi Klee%
Vwl~oei ^bee Welql% Fdijhmy% Fdijhmy K`tf F`}p% Fdijhmy‐VEivij% Miwl~}kij} V}b~i% Dylpljh M`v}~`f}% Kl`vbj Kbmi Miwl~}kij} V}b~i% ^lciv V|yl~i% Yjb Klee%Fdbjh|`jh% Fdbjh|`jh ]`kiv V|yl~i% Fdbjh|`jh ^`pyihyljh Fij}~le Welql% A`icljhni` V|yl~i% V}l~ Welql% Hyljhqdby% Hyljhqdby @j}i~jl}`bjle C`jljfi Fij}i~%El Wi~ei Vdbww`jh Klee% Wlf`f Klee% ]l`obb Dy` Klee% Dbjh Objh% Flj}bj ^blm% Ieikij}v Klee% Dl~nby~ F`}p% Dbjh Objh‐V Eljmkl~o Klee% Dpvlj Welfi% @cf Klee%Al~m`ji‐V Nlqll% Eii Hl~mijv ]xb% Ed} ]bxi~% Wlf`f Welfi% Wimmi~ V}~ii}% \yiij V}~ii} ^blm% Vbyjmx`ee Welql% ]l} Fdii Lsijyi% ]di Vyj L~flmi% Vdljhdl`%Nl`e`lj Vd`klb @j}i~jl}`bjle Welql% Ni`fl` ]bxj% H~ljm Hl}ixlp Klee% Dbyvi Bc ^bbvisie}% @CF Vdbww`jh Klee% A`y Hyljh Miwl~}kij} V}b~i% Abp F`}p Vdbww`jh Fij+}i~% Jlja`jh ^blm Ilv}% Jlja`jh ^blm Xiv}% B~`ij} Vdbww`jh Fij}i~% Wl~ov`mi% Wymbjh Jix L~ilWij`jvyel Vdljhdl` Db}ie% ^lciv Fij}i~% Vdbww`jh Fij}i~ F`}`fV|yl~i% Vdbww`jh Fij}i~ ]`kiv V|yl~i% Vdyjdijh @j}i~jl}`bjle Fbkki~f`le Welql% Vdijpljh%Lsijyi Vdbww`jh Fij}i~% Ni`a`jh V}~ii}% E‐Lsijyi Vdbww`jh Fij}i~%Wlelfi 33% Qdbjha`i Ey% Vdijpljh% Fdl~}i~ Vdbww`jh Fij}~i% Qdyb Vdbww`jh Klee% ]l`pylj% Ol`dylv` V}~ii}% ]`lja`j% D`vijvi Welql% Fbebkn`l % Nbhb}l% Lsij`mlFleei% Lsij`ml Wiwi V`i~~l% Fleei 4<% Fl~~i~l <>% Fij}~b Fbki~f`le Ljm`jb% F~l <=% Ie ^i}`~b Vdbww`jh Klee% Vlj}l Ci Klee% ] Qbji% Yj`fij}~b% Jixny~p V}~ii}% F~b+ l}`l % Qlh~in% L~ijl Vdbww`jh Fij}i~% Lsijyi @e`fl% F`}p Fij}i~ Bji% Fsai}j` Klee% Olw}be Vdbww`jh Fij}~i% Wb~}ljbsl Vdbww`jh Fij}i~% ^yhs`flFqifd ^iwyne`f%W~lhyi% Imij Vdbww`jh Fij}~iFqifd ^iwyne`f% W~lhyi% Hlei~`i Dl~cl Vdbww`jh Klee% Fqifd ^iwyne`f % W~lhyi% Ki}~bwbei Qe`f`j% Jl W~`obwi% Jls~l}`ebsl% WlelfCeb~l% Wleelm`yk% Wl~`qvol% ^yqpji @j}i~jl}`bjle L`~wb~}% Vdbww`jh Fij}i~ Fdbmbs% Xijfivelv V|yl~i% Mijkl~o % Fbwijdlhij% Lklhi~}b~s% Fbwijdlhij L`~wb~}%C~imi~`ovni~hhlmi% Hlkkie Kôj}% Hb}di~vhlmi% H~ôjjihlmi% Dlyvi~ Welmv% Dpvoijv}~ãmi% @eeyk Miwl~}kij} V}b~i% Oônklhi~hlmi% Obkwlhj`v}~ãmi% O~pv}lehlmi%Jb~~ihlmi% Jp Ôv}i~hlmi% Ôv}i~hlmi% Ihpw} % Fl`~b% F`}p V}l~v klee% Mljmp Kihl Klee% Ie Vlelk F`}p% Klee bc L~ln`l Fl`~b% Vdi`od Qlpim F`}p% Miv`hjbwbe`v VF%C`jmeljm % Diev`jo`% Leiovlj}i~`jol}y% Diev`jo` L`~wb~}% Diev`jo` Slj}ll L`~wb~}`% Oíkw Hleei~`l Vdbww`jh Fij}~i% Oeyys` Vdbww`jh Fij}i~% Yymijklljol}y% Si~oob+olywwl*Fbk Kihlv}b~i% C~ljfi % Fljjiv% Nbyeisl~m Mi El F~b`vi}}i% ^yi M‐Lj}`niv% ^yi Miv I}l}v Yj`v% ^yi Miv C~ä~iv Flvljbsl% ^yi Miv Vi~niv% ^yi Dbfdi%^yi Klfà% Epbj% Ifyeep " Sàj`vv`iyt% El Wl~}+M`iy Vf% ^`si Hlyfdi% Elbfdieei% ^yi Lyhyv} Fbk}i% ^yi M—Lehà~`i% ^yi Mi N~iv}% ^yi Mi El ^àwyne`|yi% ^yi MiE—Ljf`ijji W~àcif}y~i% ^yi Ik`ei Qbel% ^yi Ailj Mi ]by~jiv% ^yi Wlye Fdisljl~m% ^yi W~iv`mij} Imbyl~m Di~~`b}% Kl~vi`eei% Nieqyjfi Nby~vi Vdbww`jh Fij}i~%Fby~v Aye`ij Ç Kl~vi`eei% H~ljm Fblv}le Klee% Welfi Mi ^bki% ^yi Mi El ^àwyne`|yi% ^yi C~ljèb`v Vfl~lkiee`% ^yi H~`hjlj% ^yi Eyee`% ^yi Kbj}h~ljm% ^yi Vl`j}Ci~~ibe% Vdbww`jh Fij}i~ Kp Welfi% J`fi% Lsijyi Mi El ^àwyne`|yi% Lsijyi Mi Si~myj% Flw 6777 Fbkki~f`le Fij}i~% Hlei~`iv Elclpi}}i% ^yi Mi El E`ni~}à% ^yiKlvvàjl% yi Wl~lm`v% Wl~`v% Ls* Mi E—Bwà~l% Lsijyi Miv Fdlkwv+Iepvàiv% Lsijyi Hib~hi Lsijyi% Lsijyi S`f}b~ Dyhb% Nm* Vl`j}+Hi~kl`jNbyeisl~m miv Flwyf`+jiv% Fij}~i Fbkki~f`le Ni~fp% Fij}~i Fbkki~f`le El Slfdi Jb`~i% Fij}~i Fbkki~f`le Qbji H~ljm Wel`v`~% C~ljfb`v <I~ V}~ii}% W elfi Sijmýki% yl Mi Wlvvp% yiLyni~% ^yi Flv}`he`bji% ^yi Mi H~ijieei% ^yi Mi Wlvvp% ^yi Mi ^`sbe`% ^yi Miv Neljfv Klj}ilyt% ^yi Miv C~ljfv+Nby~hib`v% ^yi Miv Wi}`}v Fdlkwv% ^yi MyClynby~h Vl`j} Dbjb~à% ^yi My Clynby~h Vl`j}+Lj}b`ji% ^yi C~b`vvl~}% ^yi Ailjv+Alf|yiv ^byvvily% ^yi Vl`j} Vyew`fi%^yi Miv C~ljfv+Nby~hib`v% ^yi ^bplei%Vl`j} Dbjb~i V}~ii}% Sie`qp% V}* ]~bwiq% Lsijyi Cbfd% Nbyeisl~m Slvvi~b}% Hàlj} El Cbyt% Db}ie Kyvi% ^by}i Miv Kl~~iv% Welfi Mi El F~b`t Mi Ci~% Welfi Mi ElHl~bjji% yi Mi El Wbv}i% yi My Hàjà~le Leel~m% yi C~ljèb`v V`n`ee`% yi El Wbjfdi% ]~lsi~vi Mi Kl~n~`i~~v% Hi~kljp % Ni~e`j% Leitljmi~wel}q% Le}i Vfdójdlyvi~ V}~lÒi% N~yjjijv}~lÒi% Ny`em`jh L~ijl% C~`im~`fdv}~lÒi% Hijml~kijkl~o}% H~i`cvxlemi~v}~lÒi% Dlfoivfdij Kl~o}% Olmixi% Ol~e+Kl~t+V}~lÒi% O~iyqni~h M`v}~`f}%Oy~cõ~v}ijmlkk% Kbln`} ]bxi~% Kõjqv}~lÒi% Jiyi Vfdójdlyvi~ V}~lÒij% Jiyiv O~ljqei~ Ifo% ^bvij}dlei~ V}~lÒi% VfdebÒv}~lÒi% Vfdójdlyvi~ V}~lÒi% V}ihe`}qVdbww`jh+Fij}i~v% ]lyij}q`ijv}~lÒi% Yj}i~ Mij E`jmij% X`eki~vmb~ci~ V}~lÒi% N~ikij% Hi~dl~m ^bdecv V}~lvvi% Dy}e}i~v}~lÒi% Bni~jv}~lvvi% Vóhiv}~lvvi% V}~ivi+kljjv}~lÒi% Xl}i~c~bj}% Xl}i~c~bj}% Klee N% Xi~mi~ Ol~~ii% Mb~}kyjm% Nb~jv}~lÒi% ]d`i~+Hlei~`i% Xiv}ijdieexih% M~ivmij% Le}kl~o}% Le}kl~o}+Hlei~`i% Fij}i~ Le}+kl~o}hlei~`i% W~lhi~ V}~lÒi% Xl`vijdlyvv}~lÒi% Mõvviemb~c% Ni~hi~ V}~lÒi% Fif`e`ijleeii% I`jolycvqij}~yk Visij% Ce`jhi~ V}~lÒi% C~`im~`fdv}~lÒi% H~lnijv}~lvvi%Olvi~jijv}~lÒi% O`~fdv}~lÒi% Oój`hvleeii% Vfdlmbx L~olmij% Vfdlmbxv}~lÒi% Ivvij% Nldjdbcv}~lÒi% Fij}~b Bni~dlyvij% Oi}}x`hi~v}~lvvi % E`knifoi~ Wel}q% E`k+nifoi~v}~lvvi% C~ljocy~} % Cld~hlvvi% C~ljocy~}i~ Eytyvki`ei% C~`imijvv}~lÒi% Hbi}div}~lÒi% H~bÒi Nbfoijdi`ki~ V}~lÒi% Ol`vi~v}~lÒi% ^l}dijlywel}q% ^bÒkl~o}%
V}i`jxih% C~ljocy~} L`~wb~}% Qi`e% Dlkny~h% Lnf+V}~lÒi% Iwwijmb~ci~ Kl~o}wel}q% Híjvikl~o}% Híjvikl~o} Wlvvlhi% H~bÒi Nei`fdij% Eõjiny~hi~ V}~lÒi% Jiyi~ Xlee%Wbv}v}~lÒi% Dljjbsi~% Nldjdbcv}~lÒi% N`h Wlfodbc ^blm% M`v}~`f} Bvmb~c% Hib~hv}~lÒi% H~bÒij Wlfodbccv}~lÒi% Ol~kl~vfdv}~lÒi% O~ówfoi Fij}i~% Bv}i~v}~lÒi%Oóej% Llfdiji~ V}~lvvi Id~ijv}~lÒi% Dbdi V}~lÒi% Oóej+X`mmi~vmb~c% K`}}iev}~lÒi% Vfd`emi~hlvvi% Xiv}hl}i% O~iciem% Dbfdv}~lÒi%Ei`wq`h% H~`kkl`vfdi V}~lvvi%Wi}i~v}~lvvi% Kõjfdij% Lkle`ijv}~lÒi% Nleljv}~lÒi% N~`ijji~ V}~lÒi% Clefoijni~hv}~lÒi% Dbdijqbeei~jv}~lÒi% @jhbev}lm} S`eelhi% Ol~evwel}q% Einlfdwel}q% Eibwbem+v}~lÒi% Eymx`hv}~lÒi% Jiydlyvi~ V}~lÒi% Wlel`v Lj Mi~ Bwi~% Wi~yvlv}~lÒi% iv`mijqv}~lÒi% Vfdíci~v}~lvvi% Vijme`jhi~v}~lÒi% ]dil}`ji~v}~lÒi% Jõ~jni~h% N~i`}i~ Hlvvi% L`~wb~} V}y}}hl~}% Flexi~v}~lÒi% Ini~dl~mv}~lÒi% O`~fdv}~lÒi% Oój`hv}~lÒi% O~bjijv}~lÒi% O~bjw~`jqv}~lÒi% Ely}ijvfdelhi~ V}~lÒi% Kl~`ijv}~lÒi% Kl~o}wel}q%^l}dlyvv}~lÒi% V}`ccv}~lvviHdljl % Lff~l% L#F Kle% Btcb~m V}~ii} l} Bvy% H~iifi % L}dijv% Ljm~il Wlwljm~iby V}~ii}% L}dijv @j}i~jl}`bjle L`~wb~}% Lsijyi W`~liyv%H`lebv% Vwl}lI* Felp}bj V}~ii}% I~kby V}~ii}% Kbjlv}`~lo` V|yl~i% Wd`elmiewd`lVobycl% Obebjlo`]di Klee L}dijv% Dyjhl~p% Nymlwiv}% Ljm~ìvvp Ñ}% L~ijl Welql%Nymlwiv} Mbxj}bxj% Fb~s`j Nisìvì~eöoóqwbj} By}ei}% M`v}~`f} S```% Dbeeö Y}fl% Klkky} Vdbww`jh Klee% Kl~oi} Fij}~le Ci~`dihp% Jb~}d+Ilv} Wl~} Bc ]di Oóo`% Sìf` Ñ}%Só~óvkl~}p V|yl~i% Xiv}ijm F`}p Fij}i~% @jm`l % Kyknl`% Db~j`klj F`~fei% @jj`}p Klee >% Oy~el L~il% E`jo`jh ^blm% Jiw}yji Klhji} Klee% Wdbij`t Kl~oi} F`}p%Wdbij`t Vdbww`jh Klee%Vdljh~`+El Db}ie% ]la Wlelfi Db}ie% Lkn`ijfi Klee% Fbjjlyhd} Welfi% Mec Ikwb~`b Klee% Bni~b` Hy~hlbj Db}ie% Vieif} F`}pxleo% Vdbww`jhFij}i~ ]di Hleei~p Kh% Vby}d It}ijv`bj @`% ]di Db}ie Felm~`mhiv% @jmbjiv`l % Alol~}l% Fij}~le Wl~o Klee% H~ljm F`}p Vy~lnlpl Klee% Ae* Vye}lj @voljml~ Kyml% KleOielwl Hlm`jh klee% Welql @jmbjiv`l% Welql Vijlplj% Vijlplj F`}p% Vyj}i~% @~ieljm% Myne`j% Neljfdl~mv}bxj% Fdl}dlk bx% Myne`j >% Mlxvbj V}~ii}% Myjm~yk ]bxjFij}~i% Cleebj Hl}ixlp Vf% C`jhelv% H~lc}bj V}~ii}% H~iijflv}ei ^i}l`e Wl~o% Ai~s`v V}~ii} Vdbww`jh Fij}~i% O`ehbnn`j ^blm% Myne`j <4% Kl~hl~i}—V ^blm% Kl~p V}~ii}%K`eeiem Vdbww`jh Fij}~i% Wlye Vit}bj Hl~mij% V} Ljm~ix V}~ii}% Si}i~ljv Nbyeisl~m% X`foebx V}~ii}% @v~lie % ]ie Ls`s% Nlqie V|yl~i% M`qijhbcc Fij}i~% H Qlki~i}Nby}`|yi Klee% Hlj Dlp`~ Vdbww`jh Fij}i~% O`ol~ Dlkim`jl% Kijlfdik Nih`j V}~ii}% lkl} Ls`s Klee@}lep% Ceb~ijfi% W`lqql V`hjb~`l@}lep% Ceb~ijfi% S`l Mieel V`hjb~`l
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 491/499
=0<ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Lee—Ljhbeb% @}lep % Ceb~ijfi% S`l Vlj \y`~`fb% K`elj% S`}}b~`b Ikljyieei @` Hleei~p% Fb~vb Kbjcb~}i% Fb~vb Sijiq`l% Hleei~`l Mie Fb~vb% S`l Mlj}i% S`l Mieel Vw`hl% S`lHivy% S`l Kljqbj`% S`l Kbj}ijlwbeibji% Sël yhhi~b Nbvfbs`fd% S`l ]b~`jb% Jlweiv% Fb~vb Vwl~ljb% Kl`j ]~l`j V}l}`bj% V*V* Vljj`}`fl% S`l Fleln~`} }b% S`l C`eljhi~`%%S`l Vfl~el}}`% S`l ]beimb% ^bki% Fbeel}`jl V}~ii}% W`lqql M` Vwlhjl% S`l Nlny`jb% S`l Nbffl M` Eibji% S`l Nb~hbhjbjl% S`l Flkwb Kl~q`b% S`l Mi` Fbjmb}}`% S`l Mi`Myi Klfiee`% S`l Mie Nlny`jb% S`l Mie Fb~vb% S`l Mieei Fl~~bqqi% S`l Mieei Fbjsi~}`}i% Alwlj % Bvlol% \—V Klee% ]bopb% Ml`oljplkl% H`jql% H`jql =+Fdbki Nemh%H`jql Obkl}vy Nemh% K`jlk` Lbplkl% ^bwwbjh`% ^bwwbjh` D`eev% Oyxl`} % Oyxl`}% 637 Klee% Le Alxdl~l Fbkweit% Ledlk~l ]bxi~% Lsijyiv Klee% Lx}lm Klee% Ald~l LeVlelk Fbkweit% Kl~`jl Klee% Einljbj % Ni`~y}% Lnf Klee Lfd~lid% Leeijnp V}~ii}% Nln @m~`vv% Ni~p}yv Ny`em`jh% Fij}~i Vbe% Ie Kby}~lj V}~ii}% @sb~p Ny`em`jh% Lfd~l +
id% Wleelm`yk >% Wl~o Lsijyi K`jl Ie Dbvj% Eivb}db % Klvi~y% Klvi~y Kle% Eytiknby~h % Eytiknby~h% Nbyeisl~m ^bple% Klelpv`l % Oylel eykwy~% Lsijyi Ovdbww`jh fij}i~% Cld~ijdi`}44% Alelj @kn% Alelj Xlj Olm`~% Oylel Eykwy~ @j}i~jl}`bjle L`~wb~} $OE@L Vl}iee`}i Ny`em`jh+Hl}iv% Wls`e`bj Oylel Eykwy~% V}l~d`ee Fleei~p%Vy~`l OEFF vdbww`jh klee% ]di Hl~mijv Klee% ]`hl% Nljhvl~ Nl~p% Kly~`}`yv % Kly~`}`yv% Nlhl}ieei Klee bc Kly~`}`yv% Kit`fb % Kit`fb F`}p% Lj}l~l Clvd`bj Dlee% Ls*W~iv`mij}i% Lsij`ml W~iv`mij}i Klvl~po% Nij`}b Ayì~iq @j}i~jl}`bjle L`~wb~}‐V ]i~k`jle ]xb*% Fij}~b Fbki~f`le Kyjmb I% Fbkki~f`le Fij}i~ Welql Vl}iee`}i% Miwl~}+kij} V}b~i Wlelf`b Mi D`i~~b @j}i~ebklv% Eyty~p Wl~o Welql Vdbww`jh Klee% Wlvib @j}i~ebklv Klee% Vlj}l Ci Klee% Fleei <46% Kbjlfb % Kbjlfb% Lsijyi Miv F`}~bj+j`i~v% Nbyeisl~m Miv Kbye`jv% Dý}ie Mi Wl~`v% Kà}~bwbei Vdbww`jh Fij}i~% Welfi My Flv`jb% ^yi H~`klem`Kb~bffb % Flvlneljfl% Hlei~`iv Elclpi}}i% Kim`}i~~ljilj%Kb~bffb Klee% Kl~~loifd% Ls Kbdlkim S@% Lsijyi Plobyn ie Kljvby~% Lsijyi Dl~byj ^lfd`m% ~yi My ]ikwei% \yl~}`i~ D`si~jlhi% Qbji }by~`v}`|yi% s`eelhi Lhmle%Ji}di~eljmv % Lkv}i~mlk% Fij}~i Bc Lkv}i~mlk% Fb~jie`v Vfdyp}v}~ll}% Mlk~lo% Mlkv|yl~i% Dl~}ijv}~ll}% Di`e`hixih% Di~ijh~lfd}% Alfbn Bn~ifd}v}~ll}% Olesi~v}+~ll}% Ei`mviwei`j% Ei`mviv}~ll}% Klhjl Welql% J`iyxiq`amv Sbb~ny~hxl% Wlqqlj`v}~ll}% WF Dbbc}v}~ll}% ^iiv}~ll}% ]di N`aijob~c% Y}~ifd}viv}~ll}% Slj Nli~eiv}~ll}%Qy`mi~kbeijxih% Kllv}~`fd}% Oei`ji V}ll}% Kfl~}dy~ Heij ^bi~kbjm% J`hi~`l % Elhbv% Lmij`~lj Bhyjvljpl V}~ii}% Lmibel Bmioy V}~ii}% Lkbmy ]`alj`% Fdlvi Klee%@oial F`}p klee% @ob}l Vdbww`jh Fbkweit% Eioo`% Bebvl V}~ii}% Wlekv Vdbww`jh Klee% Wbeb Wl~o% Vljyv` Clcyjxl V}~ii}% ]~ljvfb~w D`e}bj% Jb~xlp % Bveb% Nbhv}lmsi`ij%H~bjjihl}l% Dihmidlyhvsi`ij% Bveb L`~wb~}% Wljlkl % Wljlkl% Len~bbo Klee% Kye}`fij}~i Vdbww`jh Klee% Wljlkl ]bfykij L`~wb~}% Wd`e`ww`jiv% Klj`el% Klol}`‐vH~iijnie}Wd`e`ww`jiv% Klj`el% Bji ^bfoxiee% Wbxi~welj} Klee% ^bn`jvbjv Hleei~`l Klee% ^yv}lj‐v Klol}`% Vdljh~`+El Welql% VK Klee bc Lv`l Fbkweit% Wbeljm % Ol}b+x`fi% Fdb~qbxvol% Vdbww`jh Fij}i~ Weialml Vbvjbx`if% Vqfqif`j% Le* J`iwbmeihebvf`% Olvolml Hleei~p% By}ei} Wl~o Vqfqif`j% Xl~vlx% Neyi F`}p Vdbww`jh Fij}i~%Oe`c Xl~vqlxl Vdbww`jh Fij}~i% Jbxp Vx`l}% Welf ]~qifd O~qpŵp% Vdbww`jh Fij}i~ L~olm`l% Ye* Aljl WlxŎl @`% Xl~vlx C`jljf`le Fij}~i% Xbec N~lfol Bj Ye* N~lfol%Qeb}i ]l~lvp Vdbww`jh Fij}i~% E`vnbj% Lkb~i`~lv Vdbww`jh Klee% Lsij`ml Ml E`ni~mlmi% Fij}~b Fbki~f`le Fbebknb% C~iiwb~} E`vnbl Miv`hji~ By}ei} ivb~}% Hlei~`lv
Vlemljdl iv`mijfi% Ki~flmb Mi Vlj}l Fel~l% yl Flv}`edb% ^yl Mb Fl~kb% ñl Hl~~i}}% ^yl Jbsl Mb Leklml% ]di Klee Vf% \l}l~ % Mbdl% Elhbbjl Klee% Eljmkl~oKlee% K`~m`c F`}p Fij}~i Vdbww`jh Klee% S`eelhh`b Klee% ^bklj`l % Nyfdl~iv}% L Wlelfi Fb}~bfij`% Leiil Nl~laye Myjl~`` V}*% Nljilvl Vdbww`jh F`}p% Fleil S`f}b~`i%Mb~bnlj}` blm% Ax Kl~~`b}} H~ljm Db}ie% Wlelfi Fb}~bfij`% ^lm`vvbj Ney Db}ie Fbkweit% ]`k`vbl~l Nbyeisl~m% ^yvv`l % Kbvfbx% Lklee F`}p% Miwl~}kij} V}b~i HykBj im V|yl~i% Hbemij Nlnpebj bv}bo`jb% Db}ie Kbvosl% Olw`}bep Si~jlmvobsl Klee% Kihl ]iwe`p V}lj% We* O `is V}l}`bj >% Vilvbjv Hleei~`i Vdbww`jh Klee% Vdbww`jhFij}i~ ‚Ki}~bwbe`v―% Eij`jh~lm W~bvwif}% Vdbww`jh Fij}i~ Hb~nyvdol% V}beivfdj`obx Wi~iyebo% ]di Kolm ^`jh ^blm% ]~i}plobs Wlvvlhi% ]vyk Miwl~}kij} V}b~i%]vsi}jbp Fij}~le Kl~oi}% ]si~volpl Ye`}vl% Ye* B~mqdbj`o`mqi% Ye`}vl O~lvjlpl W~ivjpl% Sl~vdlsvobi Vdbvvi% Sihlv Vdbww`jh Klee% V}* Wi}i~vny~h% Cby~ VilvbjvE`bjv Hl}i Db}ie%H~ljm Fljpbj Miwl~}kij}% Jisvop W~bvwif}% By}ei} Fij}i~% Vdbww`jhFij}~i ‚Dlp―% ]di H~ljm Oljpbj ^i}l`e Fij}~i% Vlym` L~ln`l % ^`plmd% Le]led`pl V}~ii}% O`jhmbk Klee% Belpl V}~ii}% Vfb}eljm % Im`jny~hd% Nleh~iij ^blm% Cbyj}l`jn~`mhi% C~imi~`fo V}~ii}% Hib~hi V}~ii}% D`eef~iv} Wl~oxlp% W~`jfiv V}~ii}%V`hd}d`ee% V} Kl~p‐V V}~ii}% V}isijvbj ^blm% Vi~n`l % Nieh~lmi% ąyk`Ĉisl Nn% Ebole 03% Ojiq K`dl`ebsl V}~ii}% O~leal K`eljl% Vi~n`l Vlsl Fij}l~% Vdbww`jh Fij}i~ Wlv`jb N~mb% ]i~lq`ai% V`jhlwb~i % V`jhlwb~i% Flyvixlp Wb`j}% Oj`hd}vn~`mhi Klee% Kl~`jl Nlp Vljmv% B~fdl~m Ny`em`jh% B~fdl~m ^blm% Wl~lhbj Ny`em`jh Vdbww`jhKlee% Vfb}} V|yl~i ^blm% ]lolvd`klpl Vdbww`jh Fij}~i% ]di Vdbwwiv L} Kl~`jl Nlp Vljmv% S`sb F`}p% Vby}d Lc~`fl % Leitljm~l% Wlj Lc~`fl Vdbww`jh Fij}~i% Flwi]bxj% N~ii V}~ii}% Fljle Xleo Vdbww`jh Fij}~i% Oebbc V}~ii}% K`eji~}bj% }di S#L Xl}i~c~bj}% Xlei V}~ii}% Abdljjivny~h% Xlei V}~ii}% Feil~xl}i~ Klee% Fb~ei}} m~`si%^yv}ijny~h% Dpwi Wl~o% Ay}l V}~ii}% Jievbj Kljmiel Klee% Wl~ody~v}% ^bple Welfi% Vljm}bj F`}p Klee% V}ljeip% Xie}is~imij Wl~o% Eiwdlelei% Eiwdlelei Klee% Vby}d Ob~il % Mlihy% Dpyjml` Miwl~}kij} V}b~i% Vibye% Fdibjhmlkmbjh% M+Fyni F`}p Vdbww`jh Fij}i~% Hxljhkpibjh% By}vo`~}v Bc Vibye% @jfdibj @j}i~jl}`bjle L`~wb~}%Eb}}i Xb~em My}p C~ii% Kpibjhmbjh Fij}~le% Vwl`j % Nl~fiebjl% Lsij`ml Wlneb Flvlev% Ls`jhyml M`lhbjle% Fleei Wielpb% Fleei W~bsijql% Fleei ^bvieeöj% Fleei Vi~+~ljb% Fl~~i~ Mi El S`m~`i~ël% Fl~~i~ Mi W~bsijèl% Elv L~ijlv% E—@eel% Wlvib Mi H~lf`l% Wlvvi`h Mi H~çf`l% ^lknel Fl}leyjpl% ^lknel Mi Fl}leyül% Klm~`m% FleeiLeflel% Fleei Felym`b Fbieeb% Fleei Cyijfl~~le% Fleei Hbpl% Fleei Kijb~fl% Fleei B~}ihl P Hlvvi}% Fleei Vi~~ljb% Clf}b~p Mi Hi}lci% H~lj Sël% Klalmldbjml By}ei}
Klee% Welql Mie Kl~|yiv Vlelkljfl% Welql Jb~}i >% ^lknel Mi Fl}leyülVlj Vinlv}`ìj Mi Ebv ^ipiv% Klelhl% El~`bv Vdbww`jh Fij}i~%% Vis`eei% Fleei V`i~wiv%Welql Mi Vlj C~ljf`vfb% Vximij % V}bfodbek% N`ne`b}iovhl}lj% N`~hi~ Al~evhl}lj% Hleei~`lj% Abdljjivh~íjm% Jb~~eljmvhl}lj% Vi~hiehl}lj% V}bfodbek \yle`}p By}ei}Nl~ol~np% ek% ]lnp Fij}~yk% Vx`}qi~eljm % Nlvie% Livfdijsb~v}lm}% N`~vv}~lvvi% Ie`vlni}dijv}~lvvi% C~i`i V}~lvvi% Hi~ni~hlvvi% Hõ}i~v}~lvvi% K`h~bv+Clfdkl~o}qij+}~yk Kwl~f M~i`vw`}q% V}i`jijsb~v}lm}% Võmwl~o Nlvie% Ni~j% Kl~o}hlvvi% Jiyn~õfov}~lvvi% Vw`}lehlvvi% V}* Hleeij% Sbj Xi~m}+Wlvvlhi% N`ie% Nldjdbcwel}q% J`+mlyhlvvi% Hijisl% ^yi Fàl~m% ^yi Mi El ^ý}`vvi~`i% ^yi My ^dýji% Hv}llm% Nldjdbcv}~lvvi% H~ljm Db}ie Wl~o% Wlelfi Db}ie% W~bkijlmi% Elyvljji% ElyvljjiLjm Hijisl% ^yi Mi Nby~h% ^yi My H~ljm+W~à% Ebfl~jb% W`lqql H~ljmi% Vlj}—Lj}bj`jb% S`l Vi~~l`% S`l Sl~ijjl% Eyhljb% Flmijlqqb% S`l Nleiv}~l% S`l Mihe` Len+~`qq`% S`l Jlvvl% S`l Wivv`jl% Eyqi~j% Lewijv}~lvvi% Ikkij Fij}i~% H~ijmiev}~lÒi% Dlnvny~hi~v}~lvvi% Db~xi~v}~lvvi% Kbbvkl}}v}~lvvi% Kõdeijwel}q% b}dijny~hi~ @jmyv}~`il~ile Xlde`jhij% Vfdójnõde Vdbww`jh Fij}i~% Yj}i~hivfdbvv Sbj Vnn l`ef`}p% Xi`jkl~o}% V}* Hleeij% Mls`mv}~lvvi% Hleeyvv}~lvvi% Elmijwlvvlhi% Eljhhlv+vi% Kye}i~hlvvi% Jiyhlvvi% V}* Eibjdl~mv}~lvvi% Sbjx`ev}~lvvi% Xiv}fij}i~% V}* Kb~`}q% Wlelfi Hlei~`i% S`l Kl`v}~l% S`l Vi~elv% X`j}i~}dy~ % Nldjdbcwel}q% Kl~o}hlv+vi% ^óki~v}~lvvi% ^bvijni~h Vdbww`jh Fij}i~% V}* Hleei~ V}~lvvi% Yj}i~ij Sbhievljhv}~lvvi% Yj}i~i~ H~lnij% Qõ~`fd% Nldjdbcv}~lÒi% N`~kijvmb~ci~v}~lvvi% M`i}`+obj% I`jolycvqij}~yk Hel}}% C~iplv}~lvvi% Hel}} Qij}~yk% E`kkl}|yl`% E`j}divfdi~hlvvi% Kl~o}hlvvi% J`imi~mb~cv}~lvvi% Bi~e`obj% ijjxih% Vdbws`eei+^l`ef`}p Qõ~`fd%V}b~fdijhlvvi% Xi`}i Hlvvi% Xi~mkõdeiwel}q% Xõd~i% Qõ~`fd L`~wb~}% ]l`xlj % ]l`wi`% Nieels`}l Vdbww`jh Fij}i~% Eljmkl~o Ny`em`jh <7<% K`jh Plb Miwl~}kij} V}b~i%]dl`eljm % Nljhobo% Nljhjl+]~lm ^m% Nljhobo‐V Hlpvb~j Vdbww`jh Klee% Fij}~le Welql H~ljm ^lkl 0% Fij}~le Welql Elmw~lb% Fij}~le Xb~em Vdbw`jh Fij}i~% Ik +wb~`yk Klee% ^lkl @s ^blm% V`lk Wl~lhbj% ]i~k`jle ><% ]di Ikwb~`yk Vdbww`jh Fbkweit% ]y~oip % @v}ljnye% ‚F`}p‐V― Vdbww`jh Klee% Lnm` @wioè` Flm% Ln` @wiof`Flmmiv`% Lol}el~ Vdbww`jh Klee% Nlhml} Flmmiv`% Flmmiv`% Mik`~ó~ij @v}`oele Klee% @v}ljnye @v}`jpi Wl~o% @v}ljnye‐V Ś`Œe` M`v}~`f}% @v}`jpi% Olh`}dlji M`v}~`f}% J`Œlj}lŒ`%Vllmi}mi~i Kld% YLI % Lny Mdln`% 0]d V}~ii}% Lny Mdln` Klee% Lny Mdln` Kl~`jl Klee% L`~wb~} ^blm% Le Ni~` ^ivb~}% Le Xldml Klee% Mlekl Klee% Dlmnl} Le Qlc~ljld
+ >Jm V}% Kyvd~`c Klee% Ykk Le Jl~ L~il% Mynl`% Le L`j Klee% Mbxj}bxj Mynl`% Mynl` Klee% Klee Bc Ik`~l}iv% K`~m`c F`}p Fij}~i% Blv`v Fij}~i% Yo~l`ji % O`is% Nlvvip+jlpl V}~* 9·% O~lvjbl~kipvolpl V}~ii}% Kljml~`j Welql Klee% Kbvobsvol v}~ii}% V}* Od~ivfdl}po% Yj`}im O`jhmbk % Hl}ivdilm% Ki}~bfij}~i Vdbww`jh Fij}i~% Ebj+mbj% Neyixl}i~% N~ij} F~bvv Vdbww`jh Fij}~i% N~bkw}bj ^blm% Fl~ebv Welfi% Dl~~bmv Ebjmbj% O`jh V}~ii}% Ebjmbj V}bfo Itfdljhi% Wl}i~jbv}i~ V|yl~i% Kb}fbknV}~ii}% Kbyj} V}~ii}% Jix Nbjm V}~ii}% Bem Nbjm V}~ii}% Btcb~m V}~ii}% W~ik`i~ @jj ]dy~~bfo Xiv}% V}bjidbyvi Ej% ihij} V}~ii}% Veblji V}~ii}% ]di bple Itfdljhi%Xiv}nby~ji H~bsi% Xiv}iem Ebjmbj% Xiv}iem Klee% Xiv}iem V}~l}cb~m% Kljfdiv}i~ % Fdii}dlk D`ee‐V Kljfdiv}i~ Cb~} Vdbww`jh Wl~o% H~il} Ljfbl}v V}~ii}% DbyviBc C~lvi~% Kljfdiv}i~ L~jmlei Fij}~i% Kl~oi} V}~ii}% Bemdlk V}~ii}% Btcb~m blm% Vw`jj`jhiemv% ]di ]~lccb~m Fij}~i% YVL% Fd`flhb% Jb~}d K`fd`hlj Lsijyi% Jb~}d^yvd V}~ii}% ^bvikbj}% @ee*% Jil~ B‐Dl~i @j}i~jl}`bjle L`~wb~}% Xl}i~ ]bxi~ Welfi% Ceb~`ml% Lsij}y~l Klee% Fbee`jv Lsijyi% E`jfbej ^blm% K`lk`% W`i~ Wl~o% Vil ]y~}eiM~*% ]lkwl% Xb~}d Lsijyi% K`lk`% Dbyv}bj% Lekiml F~bvv`jh Vdbww`jh Fij}i~% Miwl~}kij} V}b~i Hleei~`l% ]di Hleei~`l% Elv Sihlv% Nieelh`b Db}ie% F~pv}le Flv}eiv%F~pv}lev L} F`}pfij}i~% Elv Sihlv Nbyeisl~m% Ebv Ljhieiv% Nisi~ep Fij}i~% N~`hd}bj Xlp% Mlp}bj Xlp% Kie~bvi Lsijyi% ^bmib M~`si% Vby}d ^bni~}vbj Nbyeisl~m%Jix Pb~o% Nle Dl~nby~ Eyty~p Vf% Neiifoi~ V}~ii}% N~blmxlp% N~blmxlp Ljm Vw~`jh V}~ii}% Fl~epei Db}ie% Fij}~le Wl~o Vby}d% Fbeyknyv Lsijyi% F~bvnp V}~ii}% C`c}dLsijyi% H~ljm Fij}~le ]i~k`jle% H~ljm V}~ii}% H~iiji V}~ii}% Eyty~p Miwl~}kij} V}b~i Ni~hmb~c Hbbmklj% Klm`vbj Lsijyi% Wyfo Ny`em`jh% Elclpi}}i V}*% ^bfoicie+ei~ Fij}~i% Vw~`jh V}~ii}% ]d`~m Lsijyi% Xlvd`jh}bj V}~ii}% Xiv} 6=]d V}~ii}% Xbbmiem Klee% Vlj C~ljf`vfb% C`eekb~i V}~ii}% Hil~p V}~ii}% Kl~oi} V}~ii}% VljC~ljf`vfb L`~wb~}% V}bfo}bj V}~ii}% Yj`bj V|yl~i% S`i}jlk % Dljb`% Nl ]~`iy% Dçjh Ml Hleei~`l% Ep ]dl` ]b% Wl~ovbj Eljmkl~o% Wl~ovbj% Oiljhjlk Eljmkl~o% WdljFdy ]~`jd% W`fb Klee% ]di Hl~mij Vdbww`jh Klee% ]~ljh ]`ij Welql% Dbfd`k`jd F`}p% N`}itfb Ny`em`jh% F~ivfij} Klee% it L~flmi + it Db}ie% S`jfbk Fij}i~ Qlkn`l %Eyvlol% Eisp ~ih`bjle vdbww`jh fij}~i
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 492/499
=0> ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Eyty~p ^i}l`ei~
8 Cb~ Lee Kljo`jm% L* Eljhi # Vódji% L`hei% L`hji~% Lo~`v% Leitlj+
mi~ Kf\yiij% Leitljmi~ Xljh% Ljji Cbj}l`ji% L~klj`% L~klj` It+
fdljhi% Lvfb} Fdljh% Lymikl~v W`hyi}% Nleijf`lhl% Nleep% Nlekl`j%
Nl~nl~l Ny`% Nlyki # Ki~f`i~% Niee # ^bvv% Nbhji~% Nb}}ihl Siji+
}l% Nbyfdi~bj% N~ihyi}% N~`bj`% N~yjieeb Fyf`jiee`% Nyffieel}`% Ny+mlwiv}i~ Vfdydi% Nyehl~`% Ny~ni~~p% Fles`j Oei`j% Fljle`% Fl~ Vdbi%
Fl~dl~}}% Fl~e C* Nyfdi~i~% Fl~eb Wlqbe`j`% Fl~be`jl Di~~i~l% Fl~}`i~%
Flvlmi`% Fàe`ji% Fdljie% Fdebà% Fdbwl~m% Fd~`v}`lj M`b~% Fd~`v}`lj
Ebynby}`j% Fdy~fd‐v% Fblfd% Fbff`jieei% FBKKI miv HL^ÈBJV%
Fbkw}b`~ miv fb}bjj`i~v% Mlk`lj`% Mi Nii~v% M`~o N`ooikni~hv%
MOJP% Mbefi # Hlnnljl% Mbjjl Ol~lj% Mb~b}dp Wi~o`jv% Myfl}`%
Ie`i Vlln% Ie`vlni}}l C~ljfd`% Ik`e`b Wyff`% Ikwb~`b L~klj`% I~iv%
I~kljjb Vfi~s`jb% I~kijih`emb Qihjl% Ivflml% I}~b% Cijm`% Ci~~l+
~`% C~im Wi~~p% H`sijfdp% Hyff`% Dlfoi}} Ebjmbj% Dl~kbj} # Nel`ji%
Dl~~p X`jv}bj% Dieky} Eljh% Di~käv% Di~si Eihi~% Dbhlj% Dyneb}%
Dyhb Nbvvv% Alihi~+EiFbye}~i% Al|yi} M~bq% Ailj+K`fdie Flqlnl}%
A`kkp Fdbb% Ol~ij K`eeij% E*O Nijji}} % El Wi~el% Elnieyt% Elk+nb~hd`j`% Eljfie% Eljs`j% EIV LKNLVVLMIY^V % Ebixi% Ebjhfdlkw%
Ebjh`jiv% Eb~b W`ljl% Eby`v Sy`}}bj% Eymx`h ^i`}i~% Kl`vbj Kl~}`j
Kl~h`iel% Kljbeb Neldj`o% Kl~`jl ^`jlem`% Kl~`}dà / C~ljfb`v H`~+
nlym% Kl~j`% Klvv`kb My}}`% Klt Kl~l% K`fdlie Ob~v% K`vvbj`% K`y
K`y% Kbjfei~% Kbj}neljf% Kbvfd`jb% Kbpjl}% Kyeni~~p% Jlspnbb}%
J`fdbelv O`~oxbbm% Bf`ji Wlji~l`% Bkihl% Wljmb~l% Wlye Vk`}d%
Wd`e`ww Wei`j% W`lhi}% Wbkieel}b% Wb~vfdi Miv`hj% W~lml% W~i}}p Nle+
ei~`jlv% ^lmb% ^lewd Ely~ij% ^iniffl ]lpeb~% ^iyhi% ^`fdl~m K`eei%
^`fdikbj}% ^bni~}b Nb}}`fiee`% ^bni~}b Flslee`% ^bhi~ S`s`i~% ^beit%
^beev ^bpfi% Vlesl}b~i Ci~~lhlkb% Vi~h`b ^bvv`% V}iljie% V}iljb
^`ff`% V}ieel KfFl~}jip% V}isi Klmmij% V}~ijivvi% V}yl~} Xi`}q+
klj% Vxl~bsvo`% ]lh Diyi~% ]l~l Al~kbj% ]di Dby~ Helvv% ]dbklv
W`jo% ]`ljp # Fb*% ]bm(v% ]bk Cb~m% ]b~p Ny~fd% ]~yvvl~m`% Slfdi~bjFbjv}lj}`j% Sleij}`jb% Slj Feii # L~wiev% Si~vlfi% Si~}y% S`s`ijji
Xiv}xbbm% Psiv Vl`j} Ely~ij}% Qlm`h # Sbe}l`~i% Qij`}d
Kl`jv}~ilk ^i}l`ei~
>6 Vwb~}v% 04< N`oi Vdbw% 00 Fij}v% L* Eljhi # Vódji% L*W*F% Lni~+
f~bkn`i # C`}fd% Lffivvb~`qi% Lfi Dl~mxl~i% Lfji V}ym`bv% Lmi~+
elvv ]bw+V}b~i% Lm`mlv% Lm`mlv+VES^% Lmbeb Mbk`jhyiq% Là~bwbv+
}lei% LHL]DL% Lhij} W~bsbfl}iy~% Lo}`s Vfdyd% Lenifo+Kbmij%
Lefb}}% Lem`% LEMB% Leiwl% Leivv`% LeeVl`j}v% Lee}by~v% LKF% Lki~`fl
]bmlp% Lki~`flj Ilhei% Lki~`flj S`j}lhi% Ljh~p N`~mv% Ljj Dl~sip%
Lj}iw~`kl% Lwbeeb Bw}`o% Lwwei% L~fdi% L~`}q`l% L~kl}l M` Kl~i% L~+
|yibjly}lv% L~}ikljb% Lvw`jle% L}dei}l% L}~`yk% Lynlmi% Lyfdlj%Lyv}`j ^iim% LSLJ]@% Lsbj% NlnpIFB% Nlf` E`jhi~`i% Nlf` E`jhi~`i%
Nífoi~i` V}lm}kõdei% Nlem`j`j`% Nlkn` J`jl N~yfoji~% Nlkny~`%
Nljljl ^iwyen`f% Nljo E`j}d% Ní~ Vfdyd% Nl~~`|yi% Nlvei~% Nl}l%
Nl}d # Nbmp Xb~ov% NLYDLYV% NFNH KLTLQ^@L% Nijfd% Niji}%
Niji}}bj% Nij}b Nbt% Ni~j`i—v% ni~~pO@VV% Ni~vdol% Niv}Nyp% Niv}+
vieei~% Niteip% N`nl% N`oiv}bw% N`eel% N`eel ^bklj`l% N`eelnbjh% N`b
Fbkwljp% NelfoNi~~p% Neljfb% Nelźio% NbFbjfiw}% Nbhh` K`eljb%
Nbbhv% Nb}}p% Nbs`ml% N~ljmp # Kies`eei% N~`h`}}i Sbj Nbfd% N~bbov+
iem% Nyleb% Ny~hi~ O`jh% Ny}ei~v% F#L% Flei`mbv% Fle`ml% Fleyxà
L~}`vlj Fdbfbel}`i~% Fleqimbj`l% Flklâiy% Flkw Mls`m% Flkwi~%
Flkwb Kl~q`b% Flkwb Kl~q`b Miv`hj% Flw`% Flwvyel% Fl~l#Fb%
Fl~möj% Fl~eb W`hjl}iee`% Fl~e}bj% Fl~kij V}iijv% Fl~~iby~% Flv+
^i}l`ei~*
v`jl% Fie`b% Fiee`i~ miv W~`jfiv% Fi~~i% Fdljhikloi~% Fdlj}ieei%
Fdl~ljhl% Fdl~eiv ]p~xd`}}% Fdl~eiv Sóhiei% Fdilw Kbjmlp% Fdie+
vil% FD@TJH^LSP% Fd~bjbv}bfo% F@J\YI% F`}`qij% Fel`~i—v% Fel~ov%
Felym`i W`i~eb}% Febvim ljm <= bq*% Feyn Kbjlfb% Fbfl+Fbel
Feb}d`jh% Fb`iy~vlebj Nil}b% Fbkkl% Fbjvi~`i Vw~õjhe`% FbjbMàfb% Fbjsij`ijfi v}b~i Elxvbj% Fbjsi~vi% Fbbexlp% Fbbw% Fb~ji+
e`lj`% Fb~}iie% FBV% Fbv}fb% Fb}}bj Bj% Fb}}bjiem% F^ Sljhyl~m%
F~im`} Vy`vvi% F~bfv% Fyv}b Nl~fiebjl% M#H% Ml`vb Alwlj% Mlklv%
Mlj`ie Difd}i~% Mlj`iev% MLP N`~hi~ i} K`ooievij% MF Vdbiv% Mi+
nijdlkv% Min~b Dbem`jh% Mifl}debj% Mife`f% Midl% Mi`fdkljj% Mi+
e`ni~}`% Mieslyt% Mijji~% Miwb}% Miv`hyle% Mix`}}% M`lkbjm Jityv%
M`fo`iv% M`ivie% M`h`mbh% M`h`}if% M`b~% M`b~ Dbkki% M`vjip% MOJP
@j}`kl}iv% Mk% Mb `} Niv} Fb~w% Mbeki}vfd% Mbj H`e% Mb~b}diyk% Mb+
vijnlfd Vfdydi yjm Vwb~}% Mbyhelv% Mbyhelv Dljjlj}% MV|yl~im¾%
Ifoi~ei% IIJ% IC@% I@EIIJ C@VDI^% Ie Hljvb% Ieikij}% Ie F~l% Ie`+
lji% Iji~h`i% Ivw~`}% I}lk% I}j`iv% Iy~bvi}% Isljv Fpfeiv% Itw~ivv%
Ipiv # Kb~i% C*W* Aby~ji% Clni~hà % Cln~`q`b H`ljjbji% ClfbjjlneiAiljv% Clefbj W~`sl}i nljo% Cle`i~b Vl~}`% Clki% Clkbyv% Clvd`bj
By}ei}v b Fd`flhb% Clvd`bj \yiij% C`iekljj% C`e`wwl O% C`tHil~
ljm V`jheiVwiim% Celkijfb% Ce`w Cebw% Cep Ebjmbj% Cjlf% Cbfyv% Cb+
hle% Cbbm Miwb}% Cbb} Ebfoi~% Cb~isi~ ><% Cbvfb% Cbvv`e% C~im mi el
N~i}bj`i~i% C~imi~`|yi Fbjv}lj}% C~i`}lh% C~ijfd Fbjjif}`bj%
C~ivvjlw% C~ip X`eei% C~`foi~ Vdbiv% Cyjopvd% H*Wb`j}% H‐^bnp%
Hlei~`iv Ellpi}}i% HlkiV}bw% Hlj}% Hlw% Hlw @jf*% Hl~lhi% Hl~f`l
Ailjv% Hl}i% Hibt% Hi~~p Xini~% H`% H`eep D`fov% H`jl ]~`fb}% H`+
b~mljb% Hebnle Clvd`bj% Hebni}~b}}i~% Heb~`l Ailj—v% Hb By}mbb~v%
Hbbhei% H~`iv Mifb Fbkwljp Miwb}% H~ywb Fb~}iie% H+V}l~% Hym+
~yj Vaómàj% Hyivv% Hy`jjivv% Hyjyjh Lhyjh% D#K% Dln`}l}% Dl`~+
T+Eyqi~j% Dloi`% DLOB Vfdydi% Dleedyni~% Dlkeipv% Dl~m ^bfo
Flà% Dl~sip J`fdbev% Dl~sip—v% Dieep Dljvij% Di~`jh% Di~}`i% D`v+wlj`}lv% DKS% Db% Dóhe% Dbee`v}i~% Dbepiemv% Dbwi% Db~olj—v%
Db~vfd vfdydi% Dbvv @j}~bw`l% Db} Cymhi% Db}ie Fdbfbel}% Db}ie Mi
Wl~`v% DW% D]F% Dyjoikóeei~% Dyvd Wyww`iv% Dpvio% @ W`jfb Wlee`jb%
@fi Xl}fd% @fieljm% @OIL% @e Hyb% @KLHI DLMMLM% @klh`jl~`yk%
@jfy% @j}i~k`t% @j}i~jl}`bjle Welql kle% @j}`k`vv`k`% `Wdbji Oe`j`o%
A*F~ix% Alflm`% Alfo # Abjiv% Alfo Xbevo`j% Alji Jb~klj% Alp
Hbm~ip% AM Vwb~}v% Ai~ip Flkwniee% Ab Ab‐v Mlj`vd Nloi~p ljm
flà% Ab Klebji% Abi C~ivd% Abi—v Ailjv% Abdj Eix`v% Abyeiv% Aby~+
jieei% Aylj Slemiq Fli% Ay`fp Fby}y~i% Aykit% Aykw`j% Ayxie`i~
H~óÒxljh% Olmljhlv% Ol`vi~db O`}qnõdie% Olkwv% Olwb~le% Olw+
wLde% Ol~mlvd`lj Odlbv% Ol~v}lm}% Ol}loii}% Oieei~ Vwb~}v% Oijjie
# Vfdkijhi~% Oij}% OCF% O@NBB]V% O`ide—v% O@O ]it}`e`ij% O`Ob% O`w+e`jh% Obn~l% opNbb}% E*Hy`eeb% El Kl~}`jl% El W~l`~`i% El Vijql% El+
fbv}i% Elfbv}i E,si% Eími~lfd% Elholhidyvi}% ElelNi~e`j% Elkni~}%
Elkn~i}}l% Eljflv}i~% Eljmkl~o H~byw% Elji F~lxb~m% Elj`f`b
Fbebknb% Ely~ij S`mle% EF Xl`o`o`% Ei Fb| Vwb~}`% Ei Wlel`v miv
]dàv% Eifblji} Diklj}% Eihb% Ei`fl Nby}|`yi% Ei`vi~% Eijl Db+
vfdio% Eijbsb% Ei~bp Ki~e`j% Eiv Wi}`}iv% Ei}if% Eis`—v% E` J`jh% E@LE@
Aixieei~p% E`me% E@INIVO@JM% E`inivo`jm Ni~e`j% E`jmit% E@JYV%
EBEL% Ebkbh~lwdp% EBBO% Eb~ilo Kijm`lj% Eóvfdi Wieqi% Eb}}i
Kl~}% Eb}}yvvi% Eby`v H@HLV}b~i% Ebtxbbm% Eyk% Eyk`kl~}% Eyvd%
Eytij}i~% K*L*F% Klfdal% Klfo`j}bvd% Klm`vbj% Klmbtt Clvd`bj%
Kl`v e iv} bð ei Vbei`e% Kl`v Öw}`fl% Kl`vbj+JE% Klai% Kloi Yw Cb~
Isi~% Klklv # Wlwlv% Klkky}% Kljfdiv}i~ F`}p% Kljhb% Kl~fie%
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 493/499
=06ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Kl~`l J`evmb}}i~% Kl~`kioob% Kl~`vl E`jhi~`i% Kl~ov ljm Vwijfi~%
Kl~boo%% ljvi% Kl~vdleev% Klv}i~v% Kls` Ailjv% Klt Kb~i}}`% Kl+
t`k Sbqjivijvop% Klpniee`ji% Kf Lmlk O`}fdijv% KfL~}dy~Heij
H~byw% KfMbjlem—v% KFK% KFV% Kim`l Kl~o}% Kii~k`j% Kij‐v
Xil~dbyvi% Ki}~b% Ki}~b Nby}`|yi% Ki}~b Flvd # Fl~~p% Kitt% KHTnp Kl}i~`le`vi% K`fdie Ab~m`% K`h~bv% K`hyi Vylp% K`eyv% K@K@KLVB
# ABSLJL KL^OBS@ă% K`jiee`% K`jb}}`% K`vv V`t}p% kbml*si~mi% Kb+
m`ljl% Kbe`jb% Kbjo`% Kbjjle`vl% Kbjbw~`t% Kbjvbbj% Kbs`v}l~%
K\ v}b~i% K~ N~`fbelhi% KYA@% Kõeei~% k+xlp% Kp~lfei% KpVdbiv%
JlJl% Jljmb—v% Jlwlw`a~`% Jl~lflk`f`i% Jl}`bjle Hibh~lwd`f% Jl+
}b~`% Jl}y~le`l% Jlyebsi~% Jifo#Jifo% Jib"Lm`mlv% Jivw~ivvb% Jix
Ebbo% Jix Pb~oi~% J`oi% J`ji Xiv}% J`~l Db}iev # ivb~}v% JOM% Jbl
Jbl% Jb~kljl% Jb~~ôjl% JB^]DELJM% B‐Ji`ee% BLV@FV% BN@% BN@
OBO@% Bemb% Bepkw% Bw}`fle v}b~i% Bw}`bjv% B~ljhi% B~ljhi Heb+
nyv% B~ljhi"F`}pM`v% B~fdiv}~l% B~iee Cõvve`% Ô~h~iij% B~`ljji
Fbee`jv% By}ei} Fij}i~% BSV% Wle Q`ei~`% Wlji~l`"Li~bwbv}lei% Wl+
}lhbj`l% Wl}~`fo Kàv`ljb% Wlye% Wilfbfov% Wilo Wi~b~kljfi%Wiio#Febwwijny~h% Wi~~`j Wl~`v% Wdbij`t Kl~oi} F`}p Klee% W`lqql
Vikw`bji% W`i~b Hy`m`% W`ko`i% W`|ylm~b% Welji} Vwb~}v% Wb`j}i~%
Wbe}~bjl C~ly% Wb~}yhle Kbmi~j`v}l% Wbxi~ bbm% W~àjl}le% W~ivij+
mi V}~`foei~% W~ivv # kb~i% W~i}b~`lj Dl~m Vwb~}% W~`kl~o% W~`jhei
b Vfb}eljm% W~bjbs`lv% W~bsbfl}iy~% Wyee # Nil~% Wyj}b Neljfb%
Wy~l Eöwiq% Wy~i Hbem Aixieei~v% Wpebjiv% \y`ov`esi~% ^llie Fl}leì%
^l`i`vij nljo% ^ly}loivob% ^im X`jh% ^iinbo% ^ilj% ^I@% ^i`vv%
^ijb% ^iwelp% ^`lfdyieb% ^`fd # ^bple% ^`w Fy~e% ^`}ylev% ^`si~ @v+
eljm% bfowb~}% bhi~ Myny`v% beljm Kby~i}% bvvkljj% bp bn+
vbj% ^bple Lvvfdi~% ^yfb E`ji% ^YHNP% ^yjji~v Wb`j}% ^pie ^yj+
j`jH% V*Be`si~% Vlfdl% Vlfbb~ N~b}di~v% Vl`jvny~p% Vlelkljmi~%
Vlkwei Fij}~le % Vlkvbj`}i% Vlkvyjh% Vlj Vi~~`i nbbov}b~i%
Vljm~b% Vljm~b # Klai% Vl}iee`}i% Vl}y~j% Vflsbe`j`% Vfd`em% VfbbwJPF% Vfb}fd # Vbml% Viwdb~l% Vi~lw`lj% VISIJ V@JV% Vdl~l MH%
Vdi~wl By}mbb~% Vdylel% V@F@V% V`eiv`l F`}p Fij}i~% V`kb~~l% V`}l
Ky~}% VKI]V% Vk`eiv% Vbjp% Vwl~% Vwl~ Itw~ivv% V}l~nyfov% V}l~+
nyfov # VVW% V}i`% V}iwv% V}`ei}}`% V}bfokljj% V}~ii} Bji% VYL
Hlei~`l% Vy`}vywwep% Vyjmio% Vywi~m~yh% Vywi~m~p% Vywi~]~lvd% VY+
QLLJ DIPJV% Vxl}fd% ]ln`b% ]loob% ]leep Xi`ae% ]lkl~`v% ]l~hi}% ]l+
vfdij% ]l}`% ]LYI^JHBEM # MLS@M M@LKBJM% ]fd`nb% ]im Nloi~
Ebjmbj% ]IM`% ]ivfb% ]di Nbmp Vdbw% ]di Fb+bwi~l}`si% ]di Hbbvi%
]di Obbweiv% ]di Jb~}d Clfi% ]di Wi~yki Vdbw% ]di ^bbk% ]di
Xd`}i Fbkwljp% ]dbklv Fbbo% ]dbklv Vlnb% ]`hi~% ]`hi~ b Vxi+
mij% ]`kni~eljm% ]O Kltt% ]+Kl~oi}% ]bk ]l`eb~% ]bknbe`j`% ]bkkp
D`ehi~% ]bj` # Hyp% ]BW VDBIV% ]bwvdbw% ]bwvdbw + ]bwklj% ]BYV%]bpv —^‐ Yv% ]~i}b~j% ]~`fb}% ]~`ykw% ]~yi ^ie`h`bj% ]yf ]yf% ]YMB^
Y*V* Wbeb Lvvj% YHH% Yj`|eb% YJ@]IM FBEB^V BC NIJI]]BJ% YJ@+
]IM JYMI% Yj~l}d # V}~ljb% Yjvi~ Kl~o}% Y~nlov% Y~nlj By}}}i~%
Yvim+Miv`hj% Sle`lj} Nljoh~byw% Slj Nbkkie% SLJ H^LLC% Slj
Diyvij% Sljivvl N~yjb% Slj`vd`jh Ieiwdlj}% Sljv% Slw`ljb% Sieb+
v}l}}% Si~b Kbml% S`f}b~`l fby}y~i% S`f}b~`l—v Vif~i}% S`f}b~`jbt%
S@WW% Sbmlbji% Xlenyvfd% Xlekl~}% Xl}fd V}l}`bj% Xl}i~v}bji—v%
XI Clvd`bj% Xieeijv}ipj% XiVF% Xiv}Hik% Xd`}i V}y% X`foiv%
Xbeb~m% Xbj Dyjm~im% Xbbm Xbbm% Xbbexb~}dv% Xbveip% Pij`obe+
ol% Psiv ^bfdi~% Qleljmb% Ql~l% Ql~l Dbki% Qiee`h% Qijljl% Q`e`lj%
Q`wwp% Qxi` C~ljoij Vdbw
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 494/499
=0= ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Xi }dljo lee fbkwlj`iv ljm aby~jle`v}v cb~ w~bs`m`jh }di l~}`feiv ljm ~iwb~}v* Myi }b }di lkbyj} bc ~ivby~fiv% xi dlsi welfim l} ~ljmbk% }di b~`h`j bc }di ~iwb~}v*
Xi w~bs`mi b}di~ vby~fiv bc `jcb~kl}`bj ywbj pby~ ~i|yiv}*
Hiji~le
]it}`ex`~}vfdlc}
d}}w1""xxx*}it}`ex`~}vfdlc}*mi
Sbhyi
d}}w1""xxx*sbhyi*fbk
Wlkn`ljfb Jixv
d}}w1""xxx*wlkn`ljfbjixv*fbk
Nebbkni~h
d}}w1""xxx*nebbkni~h*fbk
FWW Eyty~p
d}}w1""xxx*fww+eyty~p*fbk
^i}l`e Xiio
d}}w1""xxx*~i}l`e+xiio*fb*yo
W~bwi~}p Xiio
d}}w1""xxx*w~bwi~}pxiio*fbk
]di ^ile Mile
d}}w1""}di~ilemile*fbk
Fd`jl i}l`e Jixv
d}}w1""xxx*fd`jl~i}l`ejixv*fbk
HcO Hibkl~oi}`jh
d}}w1""xxx*hco+hibkl~oi}`jh*fbk
@kkbn`e`ij Qi`}yjh
d}}w1""xxx*`kkbn`e`ij+qi`}yjh*mi
Vdbww`jhfij}i~ Vx`}qi~eljm
d}}w1""xxx*}lhivljqi`hi~*fd"qyi~`fd"hiki`jmi*d}keYkn~yfd+`k+Hel}}qij}~yk"v}b~p"<=<43<<7"w~`j}*d}ke
d}}w1""xxx*qi`}*mi">7<<"6>"FD+Miv`hyled}}w1""xxx*hel}}*fd"~ivby~fiv"Kim`ij}it}RHHH*wmc
d}}w1""~ileiv}l}imlpv*fd"kim`l"~ileRiv}l}i"w~)F6)L=vij}l}`bjij)>7>7<<"x`jflvl*wmc d}}w1""xxx*ne`fo*fd"jixv"x`~}vfdlc}"mlv+v`jm+m`i+}bw+vdbww`jh+}ikwie+mi~+vfdxi`q+<8>444
d}}w1""xxx*dljmievqi`}yjh*fd"yj}i~jidkij"m`ivi+vdbww`jhfij}i~+v`jm+}bwd}}w1""xxx*nlynel}}*fd"jixv"d`j}i~h~yjm"ni~jl|yl+nlm+nei`n}+n`v+>7<>+qy
d}}w1""nlqbje`ji*fd"wljb~lkl"si~k`vfd}iv"Ml~yk+v}yi~q}i+`k+Ni~jl|yl+m`i+Mifoi+i`j"v}b~p"<<97>6692}~lfod}}w1""xxx*nyfd~iwb~}*mi"jlfd~`fd}ij"dljmie"dljmieRjlfd~`fd}"ml}yk">7<<"73"<="lifdijitwljv`bj+dl}+qy+eljhi+yjvi~+mijoij+mbk`j`i~}*d}k
d}}w1""xxx*k`h~bv*fd"kim`lBnaif}"k`h~bvRfd"yini~Rm`iRk`h~bv"~ih`bjij"ll~i"yj}i~jidkij"n`eljqkim`ijobjci~ijq}dyj7<7=<<"b~`h`jle"n`eljqkim`ijobjci~ijq}dyj7<7=<<*wmc d}}w1""xxx*xiv}v`mi*fd"hi}mbf"c=7<0c63+f=4m+=9<<+0499+n==8m4ml>cm6"Kim`ijk`}}i`eyjhR<+Ald~+N`eljqRBo}+70*lvwt
d}}w1""xxx*ni~ji~qi`}yjh*fd"~ih`bj"ni~j"Eii~i+Elimij+`k+Xiv}v`mi++Mlv+`v}+i`j+Sb~y~}i`e"v}b~p"<>>86>3=d}}w1""xxx*mi~nyjm*fd"ni~j"Xiv}v`mi+kyvv+jbfd+qyeihij"v}b~p">=3464=9
d}}w1""xxx*~bni+si~elh*fd"eilmk`j"vi`}ij`jdle}"wmcv"n`n"N@NRxiv}v`miR74R73*wmc d}}w1""kp*l~fd*i}dq*fd"oidbihi~"wyne`fl}`bjv"74<7RXiv}v`mi+N~yijjijRl~fd`}divi*wmc
d}}w1""xxx*b~ieecyivve`*fbk"yweblmv"kim`l"7873><RKim`ijk`}}i`eyjhRBCN*wmc d}}w1""xxx*}lhivxbfdi*fd"mi">7<<R=0"nlvie"<>70<="
d}}w1""xxx*ne`fo*fd"jixv"x`~}vfdlc}"fbbw+olyc}+sbeo`eljm+<44==8d}}wv1""kim`lvl}y~jv}b~i*nebn*fb~i*x`jmbxv*ji}"c~bj}ijm"kim`l"w~ivv+~ieilviv"miR>7<<70>3Rjiyfdl}ieRi~biccjyjh*wmc
Qõ~`fd L`~wb~}
d}}w1""xxx*yhdlcij+qyi~`fd*fd"mivo}bwmiclye}*lvwt"}ln`m+9<="
d}}w1""xxx*}lhivljqi`hi~*fd"qyi~`fd"yj}i~eljm"Jiyi~+Qbeec~i`Vdbw+n~`jh}+n`v+qy+=7+K`ee`bjij+C~ljoij+Ykvl}q"v}b~p">0>7487<
d}}w1""xxx*}lhivljqi`hi~*fd"jixv"v}ljml~m"Ceyhdlcij+xlwwji}+v`fd+cyi~+Oyjmijljv}y~k"v}b~p">7=8<=672mbvv`i~R`m;<786
^l`ef`}p Vx`}qi~eljm
d}}w1""k*vnn*fd"jixv*jixvmi}l`e*>7<<+0+>>70R=9R76*d}ked}}w1""xxx*vnn*fd"nldjdbc+vi~s`fiv"lk+nldjdbc"nldjdbc"vdbws`eei+~l`ef`}p+qyi~`fd"jixvkiemyjh+~l`ef`}p+qyi~`fd*d}ke
Vby~fiv*
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 495/499
=09ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
^i}l`e ^ile Iv}l}i Kl~oi}
d}}w1""|nyv`jivv*we"yweblmv"^lwb~}p"fxi~i}l`e6>7<<*wmc d}}w1""xxx*niv}xbbm*mi">7<<"<7"<4"i`jqiedljmie+iy~bwl+ldje`fdi+ij}x`foeyjhve`j`ij+ni`+yj}i~vfd`ime`fdik+ij}x`foeyjhvj`sily"
Wy~fdlv`jh Wbxi~ Vx`}qi~eljmxxx*ynv*fbk">"i"***"W~i`viREbidjiR>7<<Ri*wmc d}}w1""xxx*}`ki*fbk"}`ki"nyv`jivv"l~}`fei"7%4900%>7<0940%77*d}ke
d}}w1""kbn`ei*nebbkni~h*fbk"jixv">7<<+74+<9"vx`vv+wbjmi~+yj}d`jolnei+lv+xb~em+v+fdlbv+}y~jv+c~ljf+ifbjbkp+ywv`mi+mbxjd}}w1""xxx*cb~niv*fbk">770"74">="niv}+wl`m+f`}`iv+e`civ}pei+~ile+iv}l}i+xb~emv+`jfbki+vlel~pRve`miR>*d}ke
d}}w1""xxx*hco+hibkl~oi}`jh*fbk"eilmk`j"jixvei}}i~"w~ivv~ieilvi"wy~fdlv`jh+wbxi~+mlfd+>7<<*d}ked}}w1""xxx*}lhivljqi`hi~*fd"qyi~`fd"v}lm}"Ci`jOleei~+h`n}+vi`j+Hivfdlic}+lyc"v}b~p">094=006
d}}w1""xxx*}lhivljqi`hi~*fd"oye}y~"l~fd`}io}y~"Vb+x`~m+Eyhljbv+>77K`ee`bjijW~iv}`hinly+lyvvidij"v}b~p">=04>876d}}w1""xxx*}lhivljqi`hi~*fd"x`~}vfdlc}"lhij}y~ij+}`foi~"V}l~oi~+C~ljoij+evv}+Mi}l`edljmievykv}qi+vfd~ykwcij"v}b~p">7<>=400
d}}w1""xxx*jqq*fd"jlfd~`fd}ij"x`~}vfdlc}"lo}yiee"lyivRxi`djlfd}vhivfdlic}R<*<6498>7=*d}ked}}w1""xxx*ni~ji~qi`}yjh*fd"x`~}vfdlc}"yj}i~jidkij+yjm+objayjo}y~"Ebin+k`}+Ykvl}q+yjm+Hix`jj~yifohljh+`k+Dlenald~"v}b~p"><3774>8
@jsiv}kij} Kl~oi} Vx`}qi~eljm
d}}w1""xxx*owkh*fbk"FD"mi"E`n~l~p"L~}`feiv+Wyne`fl}`bjv"Mbfykij}v"Lms`vb~p"wyn+>7<<<7<0+~ile+vjlw+vdb}+mi*wmc d}}w1""xxx*k`i}i~si~nljm*fd"eilmk`j"leei"Mboykij}i"V}l}`v}`oRV}ym`ij"@kkbRQldeijRFVR>7<<*wmc
d}}w1""xxx*mi~nyjm*fd"ni~j"Jiyi+Niv`}qi~+cyi~+mlv+Xljomb~c+"v}b~p"67488>=8
d}}w1""xxx*ijhiesbieoi~v*fbk"fd"vfdxi`qfbkki~f`le"mi"vdbw"Wyne`ol}`bjij"Kl~oni~i`j`hyjh*wmc d}}w1""xxx*nli~ol~~i~*fd"fbj}ij}v"e`v}flviv"k`m"9"eljh"mid}}w1""xxx*jqq*fd"jlfd~`fd}ij"x`~}vfdlc}"lo}yiee"k`h~bvRliyvvi~}Rv`fdRi~v}klevRqyRsbihiei+ni}i`e`hyjhR<*<6498>6<*d}ke
d}}w1""xxx*n`eljq*fd"yj}i~jidkij"k`h~bv+miwb}+cyi~+miwb}d}}w1""xxx*fbbw*fd"wn"v`}i"yini~fbbw"hi}"mbfykij}v"fbbwRkl`j"ieikij}v"yini~"hivfdlic}vni~`fd}">7<<"RwmcRhn>7<7"HN<7R79RSi~olycvcb~kl}iRm*wmc
d}}w1""xxx*vwb~}+clfddljmie*fbk"M"L"FD"Mbvijnlfd+Bfdvji~+dbe}+v`fd+Nilfd+Kbyj}l`j+Hivfd)F6)L=c}i*d}ke
Hi~kljp
d}}w1""xxx*}it}`ex`~}vfdlc}*mi"nyv`jivv"wb`j}bcvlei"elimij"vdbx+Febvim+np+<=+bq+Ni~e`jR<>63*d}ke2fy~~Wlhi;6
d}}w1""mile+klhlq`j*fbk"`jmit*wdw2fbj};jixv#jixv;<38>7d}}w1""xxx*mile+klhlq`j*fbk"`jmit*wdw2fbj};jixv#jixv;<=3>9
d}}w1""xxx*xl}fd}`ki*ji}"jlfd~`fd}ij"dyneb}+i`hiji+nby}`|yi+lk+oy~cy~v}ijmlkk"d}}w1""xxx*vwb~}vxil~ji}*fbk"nyv`jivvjixv"wlhiv"w~b}if}im"8+CB^+LEE+KLJO@JM+BWIJV+VIFBJM+V]B^I+@J+NI^E@JR=>04*d}ke
d}}w1""xxx*lnijmnel}}*mi"dlkny~h"l~}`fei>7>6<34"Lwwei+i~biccji}+lk+Vbjjlnijm+jiyij+Elmij+lk+Ayjhci~jv}`ih*d}ked}}w1""xxx*v}i~j*mi"x`~}vfdlc}"jixv"i~biccjyjh+`j+dlkny~h+h~bivv}i~+lwwei+v}b~i+mi~+~iwyne`o+<8>4439*d}ke
d}}w1""xxx*}di~ljmbkjb`vi*fbk"}diclvd`bj"vdbw+i~bccjyjh+`j+ni~e`j+ieeivvi"d}}w1""xxx*~w+bje`ji*mi"~ih`bj+myivviemb~c"myivviemb~c"jlfd~`fd}ij"w~`kl~o+biccji}+lj+mi~+vfdlmbxv}~lvvi+<*>9>36=3
d}}w1""xxx*~w+bje`ji*mi"~ih`bj+myivviemb~c"myivviemb~c"jlfd~`fd}ij"n~iyj`jhi~+q`id}+`j+mij+obi+nbhij+<*><=7340d}}w1""xxx*eyid~kljj*mi"eilmk`j"fbj}ij}"WMCv"f`}pjixv">7<<"=<Rv}y}}hl~}Rlw~`eR>7<<*wmc
d}}w1""xxx*fbee`i~v+no*mi"mi"~ivil~fd"kl~o}ni~`fd}i*d}ke2l~il;9#vkRe}i~;C`e}i~j#ei;}eReiv"C`eiR ~ivil~fd"~ivil~fdRmi"V]HRIQD+Kl~o}ni~`fd}R>7<7+>7<<Rjle*wmc d}}w1""xxx*abjiveljhelvleei*mi"Hi~kljp"MI+MI"Wlhiv"^ivil~fdR^i}l`eKl~oi}W~beiv*lvwt
d}}w1""xxx*ifbv}~l*mi"v}ym`ijRyjmRkl~o}ni~`fd}i"d}}w1""xxx*ifbv}~l*mi"w~ivvi"`kkbn`e`ijqi`}yjhR>7<<+<<+<7*wmc
d}}w1""xxx*v}y}}hl~}i~+jlfd~`fd}ij*mi"`jdle}*v}y}}hl~}+><+ifi+lyc+wl~owel}qvyfdi+lk+nldjdbc*fi<9>ffm+6fm6+=f>6+4i8l+4c3lf4cnm66i*d}ked}}w1""xxx*`kkbn`e`ij+qi`}yjh*mi"<777779496"v}y}}hl~}+n~iyj`jhi~+nly}+|yl~}`i~+lk+ol~evwel}q+leei`j
Lyv}~`l
d}}w1""xxx*wiio+yjm+febwwijny~h*mi"ij"jixv"el}iv}+jixv"mi}l`e"l~}`fei"wiio+febwwijny~h+bwijv+l+jix+v}l}i+bc+}di+l~}+ebh`v}`fv+fij}~i+`j+~i`jnio"d}}w1""xxx*yhdlcij+h~lq*l}"dbki"w~ivviebyjhi"Nyifdi~vdbw+lk+Ceyhdlcij+hieljmi}*mi*wdw
d}}w1""xxx*yhdlcij+h~lq*l}"dbki"w~ivviRjixv"jixv"Vdbw+Jixv+++Xiv}Hik+bwij`jh*wdw
d}}w1""xxx*viv+iy~bwilj*fbk"eilmk`j"yvi~Ryweblm"IRW~ivv+~ieilviRDbee`v}i~RFb*R}bRBwijRC`~v}RV}b~ivR`jRLyv}~`l*wmc d}}w1""xxx*s`i~ifo*l}"jbRflfdi"ij"jixv"l~}`fei"jiyi~biccjyjh+kfmbjlemv+alobk`j`wel}q+h~lq*d}ked}}w1""xxx*clfinbbo*fbk"isij}v"<793<3=909<043>"
d}}w1""xxx*w~ivvi+l~}`oie*b~h">7<<"<+iy~b+m`vfbyj}i~+}im`+itwljm`i~}+jlfd+biv}i~~i`fd+yjm+i~biccji}+i~v}i+e`lei+`j+h~lq+=9>06"d}}w1""xxx*wi}fbk*l}"`jmit"yj}i~jidkij"qbbclfddljmie+biv}i~~i`fd"c~ivvjlwc"C~ivvjlwc+Clfdkl~o}+H~lq*d}ke
d}}w1""xxx*vxl~bsvo`+f~pv}lee`qim*fbk"xb~em"v}b~iv"`jjvn~yfo"
Wl~`v
d}}w1""xxx*dlkki~vbj*fbk"wdbij`t*qd}ke2f;<66>40#w;w~bw+wm+9=+37+~yi+my+Clynby~h+Vl`j}+Dbjb~i
d}}w1""kpxb~em`jlnlh*nebhvwb}*fbk">7<<"<<"lvd+jixv+w~lml+fbew`vfi+el+fby}y~i*d}ked}}w1""xxx*ki`eeiy~vlhij}v*fbk"w~`t+`kkbn`e`i~"k>"~yi+my+clynby~h+vl`j}+dbjb~i+>38="3"
d}}w1""xxx*xl}fd}`ki*ji}"jlfd~`fd}ij"dyneb}+nby}`|yi+i~bccjyjh"d}}w1""xxx*xb~em}ikwyv*fbk"ij"jixv"}bw+jixv"mi}l`e"l~}`fei"<6<04=>=79+alihi~+eifbye}~i+jix+nby}`|yi+bj+welfi+sijmbki+cb~+>7<>"
d}}w1""c~*clvd`bjklh*fbk"jixv+<><8>3+Eby`v+Sy`}}bj+welfi+Sijmbki+d}}w1""xxx*c}*fbk"`j}e"fkv"v"7"0=im9i93+70=3+<<i<+4i43+77<==cilnmf7*d}ke
d}}w1""xxx*v}pei~ljo`jh*mi"obeykjij"wl~`v+nebh"kbpjl}+i`j+jiyi~+hij`iv}~i`fd+sbj+ni~jl~m+l~jlye}+i`ji+le}i+obcci~kl~oi+klfd}+di~kiv+objoy~~ijq
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 496/499
=03 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
Ebjmbj
d}}w1""nyv`jivv*d`hdnilk*fbk"=<7<3>"l~}`fei+<H<+>69=783<4"nbjm+v}~ii}+fdljie+jb+<+eyty~p+n~ljm+wlpv+w~ik`yk+vify~id}}w1""xxx*w~bwi~}piy*`jcb"`jmit+jixvei}}i~"eilvi+w~ik`ykv+vbl~+`j+ebjmbj+lv+~i}l`ei~v+abv}ei+cb~+vwlfi"
d}}w1""xxx*sbhyi*`}"ij"vdbww`jh"bwij`jh">7<<"<<"i}~b+bwijv+`j+ebjmbjd}}w1""fbv}l~~i}l`e*xb~mw~ivv*fbk">7<<"78"<9"x`ee+fl~}`i~+vwl~oei+`j+bem+nbjm+v}~ii}+vlei"
d}}w1""xxx*nebbkni~h*fbk"jixv">7<<+7=+<>"ebjmbj+v+xiv}+ijm+~ij}v+vy~hi+lv+~i}l`ei~v+viio+iy~bwilj+h~bx}d*d}ked}}w1""xxx*sbhyi*mi"kbmi"lffivvb`~iv"vfdkyfo+vfdkyfomiv`hji~`jjij"vfdkyfo+vbeljhi+lqlhy~p+wl~}~`mhi
d}}w1""xxx*oipeijv*mi"yweblmv"kim`l"7>RCin~yl~RBje`jiRC]MRM`iRimeijRLnv`fd}ijRmi~RK`ee`l~mli~iRoi`jRW~`j}~ifd}*wmc d}}w1""xxx*sbhyi*fb*yo"vwp"fiein~`}p+wdb}bv">7<<"7<">3"}b~p+ny~fd+vdbw+bwij`jh+ebjmbj
d}}w1""fdi~`if`}p*fb*yo">7<7"<>"70"kyeni~~p+jix+nbjm+v}~ii}+lhvd`w+v}b~i+bwij`jhd}}w1""xxx*~i}l`e+xiio*fbk"w~bwi~}p"s`f}b~`lv+vif~i}+fbj~kv+~v}+yo+v}b~i+bj+jix+nbjm+v}~ii}"97<=69>*l~}`fei
d}}w1""xxx*~i}l`e+xiio*fbk"vif}b~v"clvd`bj"`j+w`f}y~iv+cb~isi~+><+btcb~m+v}~ii}+lhvd`w+bwijv"97>8909*l~}`feid}}w1""xxx*fyvdxloi*fbk"yobcfiv"mbfykij}v"Flw`}leXl}fdRLw~<<*wmc
d}}w1""xxx*}ieih~lwd*fb*yo"jljfi"jixvnpvif}b~"fbjv}~yf}`bjljmw~bwi~}p"8098038"Vwlj`vd+~i}l`ei~+vi}v+jix+~ifb~m+cb~+Btcb~m+V}~ii}*d}ked}}w1""xxx*}ieih~lwd*fb*yo"jljfi"jixvnpvif}b~"~i}l`eljmfbjvyki~"49639<3"Vywi~m~p+`j+<>k+Lyv}`j+^iim+mile*d}ke
d}}w1""xxx*~i}l`e+xiio*fbk"v}b~iv"`j+w`f}y~iv+vywi~m~p+lhvd`w+v}b~i+~ihij}+v}~ii}"976><98*l~}`feid}}w1""~xon*~i}l`e+xiio*fbk"FbkwljpBsi~s`ix*lvwt2Fbkwljp;>7=#X]*lf;~xon+w`+e`jov
d}}w1""xxx*~i}l`e+xiio*fbk"w~bwi~}p"dbee`v}i~+v`hjv+cb~+jl}`bjle+hibh~lwd`f+v}b~i+bj+~ihij}+v}~ii}"97>9=69*l~}`feid}}w1""xxx*vywi~h~byw*fb*yo"`jsiv}b~v"~jv+ciim"~jvjixv"<7403766
d}}w1""xxx*fbee`i~v*fbk"Kl~oi}v"KLW@F"fbj}ij}"H~il}RN~`}l`jR^i}l`eRLy}ykjR>7<<*wmc d}}w1""xxx*ebjmbjebsivnyv`jivv*fbk"fbkkij}ljlepv`v"miv}`jl}`bj+ebjmbj+cb~+n~ljmv+lhvd`w+v}b~iv"903*l~}`fei
NiJiEyt
d}}w1""xxx*~i}l`emi}l`e*iy"je"iy~+iy~bwi"iy~+cbbm"`}ik"<>78=+m`vjip+v}b~i+lj}xi~w+bwijim+klh`fleepd}}w1""xxx*nixb~l*ni"nim~`acvj`iyxv"fleyxiRwi~vni~`fd}>7+<7+>7<<*wmc
d}}w1""mij`kklh*xb~mw~ivv*fbk">7<<"7=">3"c~im+wi~~p+bwij}+ii~v}i+nieh`vfdi+x`joie"d}}w1""xxx*}it}`e`l*je"j`iyxv"lehikiij"j`m99>6+lfji+bwij}+x`joie+`j+lj}xi~wij*d}ke
d}}w1""xxx*sbhyikbkij}*fbk">7<<"7="isij}+v}isi+klmmij+`j+lj}xi~wij*d}ked}}w1""xxx*fh}bw`l*iy"fbkwy}i~+h~lwd`fv"~v}+m`vjip+v}b~i+bc+nieh`yk+`j+lj}xi~w
d}}w1""xxx*cyv`bj+fbjvye}`jh*fbkd}}w1""dpwinilv}*fbk">7<<"7="iij+lkv}i~mlk+v}b~i+bwij`jh"
d}}w1""xxx*bw}`bjvlkv}i~mlk*fbk"nebh"bw}`bjv+jix+fbj}ikwb~l~p+miwl~}kij}+v}b~i+`j+lkv}i~mlk+bwij`jh+6+mifikni~+>7<<‚d}}w1""wyvd*fl"nebhv"kilmbxvRvo"l~fd`si">7<<"70">8"i}j`iv+elyjfdiv+jix+~i}l`e+v}b~i+`j+lkv}i~mlk*lvwt
d}}w1""i}j`iv*fbk"nebh">7<<"0">8"i}j`iv+lkv}i~mlk+v}b~i+bwij`jh"2~ih`bj;#~ih`bjRvlsi;Fbj~k)><―d}}w1""xxx*pby}yni*fbk"xl}fd2s;mxCHTS`TdO4
d}}w1""vywi~cy}y~i*fbk"vywi~jixv"lkv}i~mlk+fbv+v}b~i+bwij`jhd}}w1""xxx*><v}fij}y~ps`eelhi*fbk"~bni~}b+nb}}`fiee`*d}ke
K`elj% bki
d}}w1""k`eljb*nebhbvci~i*`}">7<<"<<"lwwei+v}b~i+k`eljb+w~lml+nl}}i+`e+fbebvvb+wi~+yj+wbv}b+`j+hleei~`l+s`}}b~`b+ikljyiei+``*d}ke
d}}w1""fd*lmscj*fbk"jpvi"V}bfoJixv*lvw2v}bfojixv;KFM#l~}`fei;97>670><d}}w1""xxx*hlw`jf*fbk"fbj}ij}"hlw`jf"d}ke"kim`l"w~ivv~ieilvi">7<7"kimRw~RK`eljBwij`jhv<<<0>7<7*d}ked}}w1""xxx*wlkn`ljfbjixv*fbk"dij~p+fb}}bjv+lw~i+`e+w~`kb+lhvd`w+l+k`eljb"
d}}w1""xxx*wlkn`ljfbjixv*fbk"}bknbe`j`+cl+n~iff`l+jie+|ylm~`el}i~b"d}}w1""scjb*sbhyi`}"ij"k`elj"vwif`le+`j`}`l}`siv">7<<"74"wlye+ljm+vdl~o+ljm+scjb
d}}w1""xxx*wlkn`ljfbjixv*fbk"hyff`+~`lw~i+`j+kbj}ijlwbeibji+fbj+el+hyff`+`kki~v`si+~i}l`e+itwi~`ijfi"d}}w1""xxx*wlkn`ljfbjixv*fbk"nlee`j+`jlyhy~l+`e+vifbjmb+kbjbkl~fl+k`eljivi"
d}}w1""xxx*wlkn`ljfbjixv*fbk"`+w`yk`j`+m`+mysi}`fl+}~bsljb+flvl+l+k`eljb"
d}}w1""xxx*wlkn`ljfbjixv*fbk"o`}bj+`jlyhy~l+v}lvi~l+l+k`eljb+i+w~ivij}l+el+e`jil+mbjjl"d}}w1""xxx*wlkn`ljfbjixv*fbk"w~`kb+kbjbkl~fl+wi~+}lsiffd`+l+k`eljb"
d}}w1""xxx*wlkn`ljfbjixv*fbk"s`~h`j`l+w~ib+wb~}l+`e+vyb+flvdki~i+l+k`eljb"d}}w1""xxx*wlkn`ljfbjixv*fbk"n~yjieeb+fyf`jiee`+jybsl+ebfl}`bj+l+k`eljb"
d}}w1""xxx*wlkn`ljfbjixv*fbk"h`~b+mie+kbjmb+m`+bwij`jh+wi~+n~yjieeb+fyf`jiee`"d}}w1""k`eljb*nebhbvci~i*`}">7<<"<<"lwwei+v}b~i+k`eljb+w~lml+nl}}i+`e+fbebvvb+wi~+yj+wbv}b+`j+hleei~`l+s`}}b~`b+ikljyiei+``*d}ke
d}}w1""xxx*wlkn`ljfbjixv*fbk"jix+bwij`jh+~bkljb+wi~+ijqb+klj}bslj`"
d}}w1""xxx*wlkn`ljfbjixv*fbk"dlsl`ljlv+vfihe`i+~bkl+wi~+`e+vyb+w~`kb+v}b~i+`}le`ljb"d}}w1""xxx*wlkn`ljfbjixv*fbk"Jljj+vfihe`i+^bkl+wi~+`e+vifbjmb+v}b~i"d}}w1""xxx*wlkn`ljfbjixv*fbk"jybsb+lhvd`w+l+~bkl+wi~+cbvv`e"
Lc~`fl
d}}w1""xxx*wl~i}b*fb*ql"jixv">6"8>"]di+jix+itwljv`bj+l}+Vljm}bj+F`}p+}b+bwij+bj+<7+Jbsikni~+>7<<d}}w1""xxx*fww+eyty~p*fbk"ij"eby`v+sy`}}bj+}b+bwij+~v}+lhvd`w+v}b~i+`j+kb~bffb+}d`v+pil~R<76<*d}ke
d}}w1""xxx*}bwkb~bffb*fbk"ij"jixv"wbv}"69>"v}l~nyfov+}b+bwij+v}b~iv+l}+kb~bffb+klee"d}}w1""xxx*clvd`bjc~bkvwl`j*fbk"`fit"fml"fbj}~beei~"wlhiHij"7%66=3%<9=0=48R94988<>R9498993R=9669<=%77*d}ke
d}}w1""xxx*hlme`jh*fbk">7<<"<<"<4"hlei~`iv+elclpi}}i+`j+kb~bffb+~ifi`siv+~v}+hy`jjivv+xb~em+~ifb"d}}w1""xxx*wlkn`ljfbjixv*fbk"ie`vlni}}l+c~ljfd`+lw~i+l+flvlneljfl"
d}}w1""xxx*n`qfbkkyj`}p*fbk"L~}`fei"<03"<4>"38098*d}ked}}w1""xxx*clvd`bjc~bkvwl`j*fbk"`fit"fml"fbj}~beei~"wlhiHij"7%66=3%<9=0=48R94988<>R9498993R=96908>%77*d}ke
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 497/499
=08ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
d}}w1""xxx*dbjiv}fdbfbel}i*fb*ql"jixv+vdbw+bwij`jh*d}ked}}w1""xxx*n`qfbkkyj`}p*fbk"L~}`fei"<03"<4>"98436*d}ke
d}}w1""abdljjivny~h*bet*fb*ql"jix+nim+vdbw+bwij+`j+xie}is~imij+wl~o+xiv}+~ljm+``m+>0>0=34<3d}}w1""xxx*ebkbh~lwdp*fbk"klhlq`ji"isij}v">7<<"73"7<"ebkbh~lwdp+iknlvvp+v}b~i+abdljjivny~h+h~ljm+bwij`jh+wl~}p
d}}w1""xxx*ci~~l~`*fbk"Ijhe`vd"lnby}Rci~~l~`"Fb~wb~l}i"Wlhiv"<77374Rfb~RjixRci~~l~`Rv}b~iRabdljjivny~h*lvwtd}}w1""<7ljm9*fbk">7<7"76"70"jix+vdbw+bwij`jh+`j+adn" $j`fi w`f
d}}w1""xxx*s`v`*fb*ql"fbj}ij}"l~}`fei"804"jix+d|+cb~+e`lk+kbbjipd}}w1""nebh*vl~ldwlf`j`*fbk"2w;<>4
d}}w1""flvv`yvipixil~*fbk"nebh">7<<"<7"flvv`yv+ipixil~+fbk`jh+}b+ebbk+abdljjivny~h*d}ked}}w1""xxx*abny~hvml~e`jh*fb*ql"wbv}*lvwt2`m;<7<
Lki~`fl
d}}w1""wyevi>*fbk">770"73"7="lwwei+v}b~i+bj+c}d+lsi+`j+jix+pb~o+il~jv+==7+k`ee`bj+`j+vleiv"d}}w1""xxx*itifm`h`}le*fbk"fl~vR}bpv"itif+}bpv"lwwei+v+d`hdiv}+~isijyi+~i}l`e+v}b~i+lki~`fl+dbemv+vwif`le+leey~i
d}}w1""xxx*nebbkni~h*fbk"jixv">7<<+76+7="ql~l+wl~ij}+`jm`}it+wlpv+6>=+k`ee`bj+cb~+c}d+lsijyi+v}b~i+`j+kljdl}}lj*d}ked}}w1""}di~ilemile*fbk"nebh">7<<"7="<>"abi+v`}}+w~im`f}v+}lolvd`klpl+x`ee+}bw+vxl}fd+~ij}+l}+333+c}d"
d}}w1""xxx*nebbkni~h*fbk"jixv">7<7+7=+<0"yj`|eb+v+c}d+lsijyi+eilvi+`j+jix+pb~o+vi}v+w~`fi+~ifb~m+cb~+~i}l`e+vwlfi*d}ked}}w1""xxx*bnvi~si~*fbk">7<<"<<"}im+nloi~+}b+bwij+c}d+lsijyi+lhvd`w"
d}}w1""viio`jhlewdl*fbk"l~}`fei"6<>96=+ve+h~iij+~ile}p+v+fib+dbv}v+ljjyle+>7<<+`jv}`}y}`bjle+`jsiv}b~+fbjci~ijfi+flee+isij}+}~ljvf~`w}d}}w1""xxx*xxm*fbk"~i}l`e+jixv"miv`hji~+eyty~p"n~lq`ev+eyty~p+nbbk+hbiv+bj+6=<<>38
d}}w1""kbmlvwb}*ln~`e*fbk*n~"jixv"lv`fv+`jlyhy~l+w~`ki`~l+ebal+jb+n~lv`ed}}w1""xxx*wlkn`ljfbjixv*fbk"w~`kl+nby}`|yi+n~lv`e`ljl+wi~+fljle`"
d}}w1""xxx*fww+eyty~p*fbk"ij"w~lml+bwijv+}bmlp+`}v+~v}+v}b~i+`j+n~lq`e++`j+vlb+wlbebR<097*d}ked}}w1""xxx*nbevlvmisleb~*ji}"}bmv+nlekl`j+jb+f`mlmi+al~m`k+fd+i+ny~ni~~p+jb+d`h`ijwbe`v"
d}}w1"">elm`iv*fbk*n~"}lh"}bmv"d}}w1""xxx*sleb~*fbk*n~"ikw~ivlv"<730764"eby`v+sy`}}bj+`jsiv}i+jb+n~lv`e
d}}w1""xxx*lmb~be`jhi~`i*fbk*n~">7<<"<7"<8"`j}`k`vv`k`+jb+n~lv`e+w~`ki`~l+ebal+lni~}l+jb+vdbww`jh+kb~ykn`+ik+vlb+wlyeb"
K`mmei Ilv}
d}}w1""xxx*clvd`bjc~bkvwl`j*fbk"`fit"fml"fbj}~beei~"wlhiHij"7%66=3%<9=0=48R94988<7R9498993R=9==680%77*d}ke
d}}w1""xxx*}it}`eihebnle*fbk">7<<"<<"h`b~mljb+bwijv+>77}d+v}b~i+`j+k`mmei+ilv}*d}ked}}w1""xxx*lnymdln`xiio*li"fbkwbjij}"fbj}ij}"l~}`fei"<+jixv"3446+~iinbo+bwijv+l+jix+v}b~i+l}+kyvd~`c+klee
d}}w1""xxx*lki`jcb*fbk">838=4*d}ked}}w1""xxx*le}lpi~*fbk"NlfoIjm"***"C`eiv"<>3>*mbf
d}}w1""xxx*fbee`i~v+ki*fbk"C`eiv"vi~s`fiv"<7*wmc
Lv`l
d}}w1""xxx*fd`jl~i}l`ejixv*fbk">7<<"<>"<3"9>00+`oil+x`ee+ebfl}i+lv`lj+lhvd`w+v}b~i+`j+ni`a`jh"
d}}w1""xxx*~i}l`e`jlv`l*fbk"l~}`fei"~i}l`e"v}b~i+misiebwkij}">7<<"<7"v}l~nyfov+bwijv+`}v+977}d+v}b~i+fd`jld}}w1""xxx*}bmvh~byw*fbk"vpv}ik"mbfykij}Rijv"<7"b~`h`jle"DBHLJRNI@A@JHRBWIJ@JHR+RJBSIKNI^R>7<<R+RI*wmc
d}}w1""clvd`bjlneivwlfi*fbk"al|yi}+m~bq+welj+}b+bwij+jix+by}ei}+v}b~iv+`j+ni`a`jh*d}ke
d}}w1""xxx*d`hdvjbn`i}p*fbk"jixv">7<<"74"67"l+w+f+bwijv+v}b~i+`j+ni`a`jh"d}}w1""klbvy`}*fbk"v}b~i+bwij`jhv"si~vlfi+bwijv+jix+ni`a`jh+lhvd`w+v}b~i"d}}w1""xxx*mv|yl~im*fbk"d}ke"jixv"el}iv}"2`m;>7<<7=>7<7>6949=6
d}}w1""xxx*wdb}bnebh*fbk"mbyneiqdy">7<<"70">="kbjfei~+`j+ayep+>7<<+`j+ni`a`jh+vlje`}yj+jb~}d+}b+bwij+jix+v}b~iv+nby}`|yiv+}ikwi~lkij}+}b+f~il}i+l+~`fd+mifb~l}`si+mi}l`ev*d}ked}}w1""xxx*clv}~i}l`e`jh*fbk"ijh"h~byw"jixv"<<<7<><8>7*d}ke
d}}w1""xxx*clvd`bj`eeyv}~l}im*iy"ij"}bwjixv"~yfb+e`ji+bwijv+}xb+jix+v}b~iv+`j+}bopbd}}w1""xxx*sbhyi*`}"ij"vdbww`jh"bwij`jh">7<<"<<"k`y+k`y+bwij`jh+`j+h`jql
d}}w1""xxx*vff`a*aw"jixv"bsi~s`ix"mi}l`e"l~}`fei">7<<"70"7<"vx`vv+~i}l`ei~v+bwij+}d~ii+lhvd`w+v}b~iv+`j+h`jql"d}}w1""xxx*xxm*fbk"clvd`bj+jixv"clvd`bj+vfbbwv"nleep+viiv+h~bx}d+`j+alwlj+bwijv+h`jql+v}b~i+97060>7
d}}w1""xxx*hlw`jf*fbk"fbj}ij}"hlw`jf"d}ke"kim`l"w~ivv~ieilvi">7<<"kimRw~RHlwH`jqlBwij`jh*d}ked}}w1""xxx*~bni~}bflslee`nebh*fbk"~bni~}b+flslee`+}b+bwij+~v}+alwlj+lhvd`w+v}b~i"2eljh;`}
d}}w1""xxx*sbhyi*`}"ij"vdbww`jh"bwij`jh">7<<"<<"k`fdlie+ob~v+bwijv+`j+~bwwbjh`d}}w1""xxx*}it}`ex`~}vfdlc}*mi"jixv"vfdelhqi`eij"wlhiv"Ivflml+i~biccji}+`j+Vfdljhdl`+yjm+]bo`bR8<4=0*d}ke2l;6
d}}w1""xxx*vy~`ji*fbk"vy~c+jixv"w~ivv+~ieilvi"jix+|y`ov`esi~+v}b~i+bwijv+`j+h~ljm+f`}p+vy~lnlpl+klee+h~ljm+bwij`jh+wl~}p+bj+>8+jbsikni~R3>639"
d}}w1""xxx*}dialol~}lwbv}*fbk"jixv">7<<"<>">="hyjyjh+lhyjh+bwij+vkleei~+vdbwv*d}ke
d}}w1""xxx*fij}~lewl~oalol~}l*fbk"s>"w~bkb*wdw2v};=#`m;<73
K#L
d}}w1""xxx*xie}*mi"x`~}vfdlc}"l~}`fei<>8>306<"Eby`v+Sy`}}bj+vfdkyifo}+v`fd+k`}+Nyehl~`*d}ke
d}}w1""xxx*xie}*mi"w~`j}"xlkv"x`~}vfdlc}"l~}`fei<68<=679"N~`bj`+x`~m+c~ljqbiv`vfd*d}ked}}w1""xxx*~}i*`i"jixv">7<<"<>>7"jlkl*d}ke
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 498/499
=04 ebfl}`bjh~byw ~ivil~fd u ^i}l`e Kl~oi} V}ymp >7<>
E`oi elv} pil~% >7<> x`ee yjmbyn}imep ni fdbfo+yee b }d~`eev ljm
vw`eev* Xdl} isi~pbji ~ileep xlj}v }b ojbx% }dbyhd% `v dbx fbjvy+
ki~ vwijm`jh x`ee isbesi lhl`jv} }di nlfom~bw b }di iy~b f~`v`v*
X`ee mikljm b~ }bw+m~lxi~ ebfl}`bjv% wl~}`fyel~ep bj }di wl~} b
`j}i~jl}`bjle ~i}l`ei~v% ~ikl`j d`hd2 X`ee }di vil~fd b~ vyfd eb+
fl}`bjv bj }di wl~} b Lni~f~bkn`i # C`}fd% Cb~isi~ ><% D#K% ljm@jm`}it fbj}`jyi lwlfi2 ]di mi}i~k`j`jh lf}b~ b~ kljp }~ijmv `v
e`oiep }b ni xdi}di~ b~ jb} }di iy~b flj ni vlsim* i}l`ei~v% l} eilv}
`j Hi~kljp% l~i l`~ep bw}`k`v}`f* ]di hiji~le s`ix lwwil~v }b ni
}dl} d`hd ikwebpkij} x`ee vwy~ fbjvyki~ vwijm`jh% w~bs`mim }dl}
vbsi~i`hj min} v oiw} x`}d`j ~ilvbjlnei nbyjmv*
]di w~bvwif}v b l ~ifivv`bj `j Iy~bwi% veyhh`vd h~bx}d `j }di YV%
ljm l v}iiw mbxj}y~j `j Fd`jl kloi }di by}ebbo b~ >7<> viik
ljp}d`jh ny} ~bvp* @j >7<>% Xlee V}~ii} x`ee ni lf`jh }di vlki l+
k`e`l~ fdleeijhiv* ]di vbsi~i hj+min} f~`v`v j Iy~bwi% wbe`}`fle yj+
~iv} j kljp fbyj}~`iv% ljm }di mife`j`jh f~im`}xb~}d`jivv b el~hi
`jmyv}~`le jl}`bjv w~bsboim fbjv`mi~lnei m~lkl bj }di xb~em‐vv}bfo kl~oi}v }d`v pil~* ]d`v v`}yl}`bj v si~p yje`oiep }b fdljhi j
}di fbk`jh pil~% lv }di ~ile`vl}`bj mlxjv }dl} }di xb~em ifbjbkp
`v `j mljhi~*
]di isi~+w~ivij} f~im`} f~yjfd% }di vbsi~i`hj+min} w~bneik% elfo
b fbkwi}`}`sijivv% ljm weykki}`jh vls`jhv lee wb`j} }b l vi~`byv
mbxj}y~j* ]di iy~b f~`v`v fbyem ni l klab~ }d~il} }b }di YV ifbjb+
]di by}ebbo cb~ >7<>*
kp* Cb~ itlkwei% ` `j }di fbk`jh pil~ @}lep ljm Vwl`j fbj}`jyi wlp+
`jh it}~ikiep d`hd `j}i~iv} ~l}iv }b bn}l`j ~ivd flw`}le% }di f~`v`v
`j Iy~bwi klp si~p xiee miiwij*
Ny} mivw`}i lee }divi ml~o febymv% itwljv`bj j }di Lv`lj ljm El}`j
Lki~`flj eyty~p hbbmv vif}b~v `v v}`ee hb`jh v}~bjh% ljm ESKD% }dixb~em‐v el~hiv} eyty~p hbbmv fbjhebki~l}i% `v l w~`ki itlkwei b
}d`v* Elv} pil~% }di h~byw hiji~l}im l~byjm 3*0 n`ee`bj iy~bv $YVM
0*8 n`ee`bj j vleiv j Lv`l% xdi~i } bwi~l}iv kb~i }dlj 477 v}b~iv%
fbkwl~im x`}d vleiv b =*3 n`ee`bj iy~bv ljm 987 v}b~iv `j }di YV*
Kljp b }di Xiv}i~j fbyj}~`iv l~i v}~yhhe`jh }b ~is`si xilo ifb+
jbk`iv% Wl~`v% K`elj% Ebjmbj ljm Jix Pb~o l~i jb ebjhi~ }di bjep
mbk`jlj} fij}~iv b hebnle eyty~p vwijm`jh* @jf~ilv`jhep% }di lf+
}`s`}p `v vd`}`jh ilv}xl~m% }b nbbk`jh f`}`iv e`oi Vibye% Vdljhdl`%
Kyknl`% ljm Dbjh Objh% xdbvi he`}qp kleev ~`sle Nbjm V}~ii}% }di
Fdlkwv Àepvàiv% b~ C`}d Lsijyi `j }i~kv b d`hd+ijm vdbww`jh
bwwb~}yj`}`iv*
Xi di~i l} Ebfl}`bj H~byw dbwi }dl} }d`v pil~% lv `j }di wlv}% xi
dlsi w~bs`mim pby x`}d sleylnei `jv`hd} `j}b }di ~i}l`e vif}b~ ljm
dlsi wi~dlwv welj}im }di viim b~ lj itf`}`jh jix w~baif} b~ }xb*
Ciie ~ii }b fbj}lf} yv ` pby ~i|y`~i ljp y~}di~ `jb~kl}`bj*
]ilk Ebfl}`bj H~byw
7/23/2019 Retail Marketstudy 2012 - Location Group
http://slidepdf.com/reader/full/retail-marketstudy-2012-location-group 499/499
―