retail mobility trends 2014



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Housekeeping

Disclaimer: Opinions expressed in this webinar are my own and do not necessarily reflect those of SPI or Shiloh Technologies.

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Agenda

What’s HOT? Apple Announcements Omni-Channel Shopping Location, Location, Location

What’s NOT? BYOD Support Legacy Systems



Rumors & Announcements

Apple Pay Macy’s & Bloomingdale’s will

add Apple Pay readers Target.com / Target Mobile app

will accept Apple Pay – not in stores

Walmart & BestBuy will support CurrentC from MCX



What is Omni-Channel?

OmniChannel is a seamless approach to the customer experience through all available shopping channels…

Consumer – Store & Product research before, during, and after purchase

Retailer – Tracking customers across all channels and providing a seamless experience



Google Shopper Marketing Council

• Only 19% made a purchase

• Majority want physical store information

• Customers expect the same price online and in-store

Source: Google Shopping Marketing Council



Self-Help is the new Normal

84% of smartphone shoppers use their devices while in a store

Almost half use their mobile device for at least 15 minutes

1 in 3 shoppers use their smartphone to find information instead of asking a store employee

Source: Google Shopping Marketing Council



What does this really mean?

What’s in it for Retailers: Understanding customer shopping patterns Competitive Edge Maximize exposure to consumers

Providing the OmniChannel experience requires: Inter-department Cooperation Systems Integration / IT Development Big Data Analytics Tool



Location, Location, Location

LBS – Location Based Services originally developed for E911

LBS is highly inaccurate indoors Indoor Positioning / Micro

Positioning – the next great frontier

Retailers including Macy’s are deploying indoor proximity systems



Uses for Indoor Positioning

Customer / Sales Customer Traffic Data Assisting Customers Real-Time Correlation to Sales

Employees Employee work locations Sales Floor coverage



What’s NOT? - BYOD

Headache for internal tech support teams

Security threats Privacy concerns from employees BYOD is not always a cost savings for the

company Companies including

Ford Motor Company are issuing company owned mobile devices to employees

http://www.fiercemobileit.com/story/byox-and-underpants-strategy/2014-08-13?utm_medium=nl&utm_source=internal



What’s Not? - Legacy Systems

What to do with legacy systems developed before mobile?

How do we make a legacy system accessible from a mobile device?

Too much invested in legacy systems to rebuild for mobility



Case Study #1

Customer: Leading Services Provider in Telecommunications

Problem: Legacy employee scheduling system for store employees with limited technology access

Technology Solution: Native iOS & Android app

Solution: App developed for store employees to access legacy scheduling system from their mobile devices.



Case Study #2

Customer: Leading Department Store Chain in Singapore

Problem: Alteration & Reservation legacy paper-based system, manual errors

Technology Solution: Web-based multi-tier architecture, HTML5 Framework, Web services, Barcode scanner

Solution: Single web app accessible both via desktop browser and tablet browsers with barcode scanning and gesture capabilities



Consumers Expect Omnichannel

Omnichannel requires: Inter-Department Cooperation IT Systems integration / implementation /

development Location, Location, Location – Your New BFF

Sales / Customers Employee Management

OmniChannel Strategic Retail IT Partner Mobile Big Data All IT Systems



Free Mobility Assessment

No Cost & No Obligation to buy Conducted by SPI Mobility SMEs Assess your current Mobility Strategy

Maturity Model Recommend on technology or strategy Indicate your preference at the end of the

webinar or email [email protected]




Thank You!

Please follow us on Twitter: @SPI_SpeakWebsite: www.spi.comBlog: blog.spi.com Caroline Dunn

My Contact info: Twitter: @theCarolineDunn [email protected]

http://www.spi.com/

http://www.spi.com/


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