retail product plan - static. · ˜˚˛˝˙ˆˇ˘ ˚ ˝˙˝ ˆ˝ˇ lottery news june 2017 3 the...

calottery.com

RETAIL PRODUCT PLAN

GAMES BEGIN MAY 22ND!

MAY – JUNE 2017

BENEFITS TO PROMOTING HOT SPOT®

IN YOUR STORE

LOTTERY NEWS JUNE 2017

You can increase your Hot Spot sales in just a few easy steps!

Hot Spot Facts• HotSpotdrawstakeplaceevery4minutes,

providingcontinuousentertainmentontheHotSpotmonitorandthousandsofwinnersdaily.

• 34%offrequentplayersplayatleastonceaday,withanother47%playingatleastonceaweekgivingyoumoresalestraffic.

• Playersspendanaverageof$4.36oneachHotSpottransaction.

• A$3weeklyinvestmentforaHotSpotmonitorcanhavebigreturns.

- Salesincreaseupto500%whenamonitorisplacedataretaillocation!

StartgrowingyoursalesandprofitswithHotSpot!ContactyourLotterySalesRepresentativetoday.

SCAN TO LEARN HOW TO PLAY!

MONITOR:Height13.19”,Width22.27”,Depth1.85”UC-100UNIT:Height1.73”,Width8.94”,Depth6.10”

SUN MON TUE WED THUR FRI SAT

$1PRICE PER PLAY

BULLS-EYESTARTS AT $2

$100,000!TOP HOT SPOT PRIZE


Problem Gambling Help Line: 1-800-GAMBLER. ©2016 California Lottery® 10/16.

DRAWINGS DAILY

6:04 a.m. to 2:00 a.m.

DRAWINGS EVERY

4 MINUTES!

1 2 3 4 5 6 7 8 9 10

PICK 1 TO 10 SPOTS OR CHOOSE QUICK PICK®

ADVANCE PLAY®: 100 CONSECUTIVE DRAWS

OVERALL ODDS OF WINNING: VARY DEPENDING ON SPOTS PLAYEDAND IF BULLS-EYE IS PLAYED

ELEMENT SEPTEMBER – OCTOBER RPP 2016 - INSERT

COLOR SEPARATORS, PRE-PRESS SERVICE BUREAUS AND/OR PRINTERS WILL BE RESPONSIBLE FOR CHECKING FINAL MECHANICAL DRAWINGS PRIOR TO MAKING PLATES. ITEMS TO BE CHECKED INCLUDE REGISTRATIONS, PLATE TOLERANCE, ACCURACY IN MEASUREMENTS, AND DETAILS OF CONSTRUCTION. BOTH THE CLIENT AND THE DESIGN FIRM SHOULD PRE-APPROVE ANY CHANGES MADE TO ACCOMMODATE PRODUCTION REQUIREMENTS. THE CLIENT IS RESPONSIBLE FOR PROOFREADING ALL COPY, AND THE CLIENT’S LEGAL DEPARTMENT CONFIRMS THAT ALL LEGAL REQUIREMENTS HAVE BEEN MET. SUPPLI-ERS SHOULD SUBMIT COLOR PROOFS TO THE CLIENT.

PS, AI, INDD CC

8.5” X 8.5”

N/A

0.125"

100%

100%

1

10/11/16

JT

020660800 Retail Publications FY 15/16156327_31-00323_Nov-Dec_Insert_2016_FNL.indd

Date Initials Revisions 9-23-16 JT R19-23-16 JT R1-110-11-16 JT FNL

ITEM IMAGES USAGE RIGHTS Headline font Alcone Library Full usageProduct images Client asset Full usage

NICK ROOTH TYLER OSLIE JOSE TAPIAJELANI WARREN SHARON SPEARRAQUEL LAMMENSJAMIE ROSENBERGCRISTINA OSBORNCLAIRE MARKOVSKYMARGEAUX WITTE

REVISION HISTORY

IMAGE RIGHTS

JOB NO.

FILE NAME

APPLICATION

TRIM SIZE

FOLDED SIZE

BLEED SIZE

BUILT SIZE

PRINTED SIZE

PAGES

DATE

INITIALS

CD

AD

PA

CW

PM

TM

AC

DPM

DCE

AE

COLORS

4/4

UPCOMING PROMOTIONS


3

The SuperLotto Plus® promotion is back from May 31st to June 30th!

• When players buy FIVE plays, they’ll receive one FREE QuickPick®

• When players buy TEN plays, they’ll receive two FREE QuickPicks

• The FREE plays will automatically print on a separate ticket— be sure to give players both!

POS display dates are 5/31/17 to 6/30/17

4

JUNE 2017

GAME #1264

$5 MEGA CROSSWORD

WIN UP TO $75,000! WIN UP TO 10X YOUR PRIZE!

After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.

PRIZEPAYOUT 67%

ODDS & WINNERS*

Prize level: Odds: Total Winners:

TICKET

$10

$15

$20

$25

$30

$50

$100

$500

$1,000

$5,000

$75,000

11

12

21

40

160

200

320

591

2,400

40,000

80,000

1,200,000

2,100,000

2,040,000

1,140,000

600,000

150,000

120,000

75,000

40,600

10,000

600

300

20

Overall odds: 1 in 3.82

Total Winners: 6,276,520

*Odds and winners are estimated. For final game odds and winners, please visit calottery.com.

HOW TO PLAY

1. Scratch “YOUR LETTERS” to reveal a total of 18 letters.

2. In each PUZZLE; scratch each letter that matches “YOUR LETTERS.”

3. In each PUZZLE; completely uncover two or more words, win prize shown in the PRIZE KEY.

4. EACH PUZZLE PLAYS SEPARATELY. Words on the PUZZLES cannot be combined to win a higher prize. Example: 3 words on PUZZLE 1 win $10; 4 words on PUZZLE 2 win $15; for a total win of $25.

5. Scratch the “MULTIPLIER BOX” for a chance to win 2X, 3X, 5X or 10X your prize. Multiply your winning prize by the number revealed in the “MULTIPLIER BOX” to determine your TOTAL WINNING PRIZE!

Retailer Cost of Pack: $400Less 6% Commission/Handling Fee: $24Final Cost per Pack $376

UPC CODE

INSTANT FAST CASH

5

GAME #1263

$10 JUNE 2017

ALL PRIZES EITHER $50 OR $100! 2 FAST CASH SPOTS!

ODDS & WINNERS*


$50

$100

10

43

1,080,000

248,400




HOW TO PLAY

• Uncover a “ ” symbol to automatically win that prize.

• FAST CASH SPOT: Uncover a “ ” in either “FAST CASH SPOT,” and win prize shown instantly!

After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winning of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.

PRIZEPAYOUT 73%


UPC CODE

Contact Your Lottery Sales Representative for Instant Fast Cash winner awareness flyers!

6

JUNE 2017

GAME #1262BLACKOUT BINGO

WIN UP TO $75,000! WIN UP TO 10X YOUR PRIZE!

ODDS & WINNERS*


TICKET

$6

$10

$15

$20

$25

$30

$50

$100

$150

$500

$1,000

$5,000

$75,000

10

13

19

40

44

89

250

300

750

1,304

2,400

25,000

60,000

1,200,000

1,800,000

1,350,000

945,000

450,000

405,000

202,500

72,000

60,000

24,000

13,800

7,500

720

300

15




HOW TO PLAY

1. Scratch off the “CALLER’S CARD” to reveal 24 Bingo Numbers and 6 Bonus Numbers.

2. Scratch off the corresponding numbers on each of the four “YOUR CARDS” and the “10X BONUS CARD.”

3. Scratch off the two “FREE” spaces in each of the four “YOUR CARDS.”

4. If on any one of the four “YOUR CARDS,” you match all numbers in a complete horizontal, vertical, or diagonal line; four corners; an “X” (includes eight numbers + “FREE”) or a “BLACKOUT” card (includes all twenty-three numbers + two “FREE” spaces), you win the prize in the prize legend corresponding to that card.

5. 10X BONUS CARD: If you match all three numbers in a complete horizontal or vertical line, uncover the corresponding “$” symbol and win the prize for that line. If the “ ” symbol appears with two matched numbers in a complete horizontal or vertical line, uncover the corresponding “$” symbol and win 10 TIMES the prize for that line. Diagonal pattern does not win on 10X Bonus Card.


UPC CODE

After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.

PRIZEPAYOUT 67%

$5

7

TWISTEDGAME #1261

$3 JUNE 2017

NEW PLAYSTYLE! WIN UP TO $30,000!

ODDS & WINNERS*


TICKET

$5

$10

$15

$20

$50

$100

$500

$1,000

$5,000

$30,000

10

8

50

100

100

251

600

15,000

30,000

120,000

600,000

1,620,000

1,944,000

324,000

162,000

162,000

64,530

27,000

1,080

540

135

27




HOW TO PLAY

1. Scratch “YOUR NUMBERS” to reveal a total of 21 numbers.

2. Scratch the corresponding number on each of the “YOUR PATHS.”

3. Match ALL 4 numbers along the same colored PATH, win prize shown for that PATH color.

After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winning of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers.

PRIZEPAYOUT 62%


UPC CODE

8

32 BIN GUIDEDISPLAY STARTING MAY 22ND JUNE 2017

All Instant Fast Cash winning tickets will instantly payout either $50 or $100. Raising awareness of these instant winners will help increase your sales.

Ask your Sales Rep for Instant Fast Cash Winner Awareness flyers!

If more inventory is needed, call 1-855-EZLOTTO and select option 1. If order is placed before 3pm, the Scratchers® will arrive the next business day.

SALES TIP

• Games may change based on available inventory and rate of sale.

* Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your “best-selling” Scratchers for your location.

ATTENTION RETAILERS

SCRATCHERS PRICING

Price Point Final Cost per Pack $30 $846

$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235

Contact Your Lottery Sales Representative for Display Questions.

Utilize Your On-Counter Game Display to Feature SUPER TICKET™ (1256).

$30 Game # 1250

$30 Game # 1250

$20 Game # 1260

$20 Game # 1260

$20 Game # 1230

$20 Game # 1219

$20 Game # 1246

$10 Game # 1242

$10 Game # 1245

$10 Game # 1229

$10 Game # 1263

$10 Game # 1263

NEW

$10 Game # 1263

$10 Game # 1263

NEW

$10 Game # 1256

$5 Game # 1259

$5 Game # 1216

$5 Game # 1249

$5 Game # 1234

$5 Game # 1262

$5 Game # 1262

NEW

$5 Game # 1255

$5 Game # 1253

$5 Game # 1228

$5 Game # 1264

$3 Game # 1261

$3 Game # 1261

NEW

$3 Game # 1248

$3 Game # 1252

$3 Game # 1236

$3 Game # 1254

$2 Game # 1244

$2 Game # 1227

$2 Game # 1258

$1 Game # 1251

$1 Game # 1257

RECOMMENDED SCRATCHERS TO REMOVE*

Please return these Scratchers to your Lottery Sales Representative.

$10 Game # 1222

$10 Game # 1238

$10 Game # 1205

$5 Game # 1237

Contact Your Lottery Sales Representative for Instant Fast Cash winner awareness print-outs.

9

28 BIN GUIDEDISPLAY STARTING MAY 22ND JUNE 2017



ATTENTION RETAILERS

SCRATCHERS PRICING


$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235



$30 Game # 1250

$30 Game # 1250

$20 Game # 1260

$20 Game # 1230

$20 Game # 1219

$20 Game # 1246

$10 Game # 1263

$10 Game # 1263

NEW

$10 Game # 1263

$10 Game # 1263

NEW

$10 Game # 1242

$10 Game # 1245

$5 Game # 1259

$5 Game # 1264

$5 Game # 1255

$5 Game # 1234

$5 Game # 1249

$5 Game # 1253

$5 Game # 1262

$5 Game # 1262

NEW

$5 Game # 1228

$5 Game # 1216

$3 Game # 1254

$3 Game # 1248

$3 Game # 1236

$3 Game # 1252

$3 Game # 1252

$3 Game # 1261

$3 Game # 1261

NEW

$2 Game # 1258

$2 Game # 1244

$1 Game # 1257

$1 Game # 1251



$10 Game # 1238

$5 Game # 1237

$10 Game # 1229

$2 Game # 1227




SALES TIP


10

24 BIN GUIDEretailer clerk-facing side

customer-facing side

DISPLAY STARTING MAY 22ND JUNE 2017



ATTENTION RETAILERS

SCRATCHERS PRICING


$20 $564

$10 $470

$5 $376

$3 $282

$2 $188

$1 $235



$30 Game # 1250

$20 Game # 1260

$20 Game # 1246

$20 Game # 1230

$10 Game # 1242

$10 Game # 1263

$10 Game # 1263

NEW

$10 Game # 1245

$5 Game # 1262

$5 Game # 1262

NEW

$5 Game # 1259

$5 Game # 1253

$5 Game # 1264

$5 Game # 1234

$5 Game # 1249

$5 Game # 1228

$5 Game # 1255

$3 Game # 1261

$3 Game # 1261

NEW

$3 Game # 1248

$3 Game # 1236

$3 Game # 1252

$3 Game # 1252

$3 Game # 1254

$2 Game # 1244

$2 Game # 1258

$1 Game # 1257

$1 Game # 1251



$10 Game # 1238

$10 Game # 1229

$20 Game # 1219




SALES TIP


JULY GAMESCOMING SOON JUNE 2017

Get ready! Your next set of Scratchers® are coming June 19th!*

*Ticket artwork subject to change.

11

TellyourcustomersaboutaspecialSet For Life Scratchers 2nd Chance Bonus Drawforachancetowincashprizes!Thiswillbeinadditiontotheweekly2ndChancedrawsfor$100,000incashprizes!

12

CALIFORNIA ADVENTURE 2ND CHANCE PROMOTIONLOTTERY NEWS JUNE 2017

12

NOW through June 30, 2017, any eligible, non-winning $1, $2, $3 and $5 Scratchers®, as well as all eligible SuperLotto Plus® 2nd Chance codes submitted will give your players a chance each month to win an exciting California Adventure prize package AND be entered into the Grand Prize Drawing for a chance to win all six (6) prize packages!

This is all in addition to the weekly 2nd Chance drawings. Be sure to remind your players about these chances to win fun prize package adventures! Visit calottery.com/ca-adventure for more details.

DRAW PROMO MONTH PRIZE PACKAGE # OF WINNERS

1 January 1 — January 31* Music Fest (7) Scratchers (7) SuperLotto Plus

2 February 1 — February 28** Culinary Experience (7) Scratchers (7) SuperLotto Plus

3 March 1 — March 31*** Adrenaline Adventure (7) Scratchers (7) SuperLotto Plus

4 April 1 — April 30**** Pro Sport Experience (7) Scratchers (7) SuperLotto Plus

5 May 1 — May 31 Vacation of a Lifetime (7) Scratchers (7) SuperLotto Plus

6 June 1 — June 30 Beach House Experience (7) Scratchers (7) SuperLotto Plus

Grand Prize January 1 — June 30 All six (6) prize packages featured throughout

the Promotion Period (2) Scratchers (2) SuperLotto Plus

**The Culinary Experience Promotion has ended as of February 28th.***The Adrenaline Adventure Promotion has ended as of March 31st.****The Pro Sport Experience Promotion has ended as of April 30th.

*The Music Fest Promotion has ended as of January 31st.

This June, your players could coast to adventure!

Let players know a beautiful beach house experience could be theirs with 2nd Chance! Winners will be able to spend 5 nights in a private beach house along the Pacific coastline. Winners will be able to choose from several California destinations such as San Diego, Monterey, Marin, San Francisco and more. Once their choice is made, the real fun begins. Tell them how they can experience the most from the coast.

Remind players to buy $1, $2, $3 and $5 Scratchers® and SuperLotto Plus® to join the fun.

Visit calottery.com/ca-adventure for more details and winner information.


CALIFORNIA ADVENTURE 2ND CHANCE PROMOTIONCALIFORNIA ADVENTURE 2ND CHANCE PROMOTION

14

QUICK REFERENCE GUIDE JUNE 2017

SCRATCHERS® ORDER SCHEDULE

After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery®, 700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies,

federal law, state law and Lottery rules and regulations prevail. ©2017 California Lottery® 48,630 4/17

orange is Ablue is B

Myweek(circle yours)

MyLTSS

Phone1.855.EZLOTTO (1.855.395.6886). When prompted, press 1 to order Scratchers! If you call before 3:00 pm, Monday through Friday, your order will usually be shipped out the same day!

SUCCESSFUL SCRATCHERS SALES CHECKLIST:**See Placement Guides for which games to replace with new games.

**Safely put aside removed games and return to your Lottery Sales Representative for credit.

**Ask your Lottery Sales Representative for a featured game display.

Next visit

DSR TIPS

** Number of $5 Games **Goal **$ Average Weekly Sales **Goal

S M T W T F S

JULY

S M T W T F S

MAY

S M T W T F S

JUNE

new game launchLottery offices closed (state holiday)

1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 31

1 2 3

4 5 6 7 8 9 10

11 12 13 14 15 16 17

18 19 20 21 22 23 24

25 26 27 28 29 30

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 31

Tip: Use in Scratchers® displays. Tip: Use in Scratchers® displays.

Tip: Use in Scratchers® displays. Tip: Use in Scratchers® displays.

$2PRICE PER PLAY

$40 MILLION!JACKPOT STARTS AT


Problem Gambling Help Line: 1-800-GAMBLER. ©2017 California Lottery® 4/17.

SUN MON TUE WED THUR FRI SAT

DRAWDAY

7:00 p.m.

DRAWDAY

7:00 p.m.

PICK 5 NUMBERS PLUS 1 POWERBALL OR CHOOSE QUICK PICK®

ADVANCE PLAY®: 10 CONSECUTIVE DRAWS

OVERALL ODDS OF WINNING: 1 in 24.87

1 2 3 4 5

POWERBALL TICKETS CANNOT BE CANCELLED

WHY PLAY POWERBALL®?

When you play $2 Powerball, anything is possible. With millions of people playing, grab a ticket and play today!

HOW DO YOU PLAY?

Pick five lucky numbers (from 1 to 69) and one Powerball number (from 1 to 26) on a Powerball playslip or play a Quick Pick.

WHAT’S A QUICK PICK®?

The Lottery’s terminal randomly generates the numbers and prints your ticket.

WHAT’S IN IT FOR YOU?

Powerball jackpots start at $40 million and grow by at least $10 million per draw each time the Jackpot rolls. There are 9 ways to win in Powerball.

HOW DO YOU KNOW IF YOU’VE WON?

Draw entry closes at 7:00 p.m. PT and the draw occurs at 7:59 p.m. PT every Wednesday and Saturday. Winning numbers are posted on the internet at calottery.com/play, on the Lottery’s mobile app or you can scan the barcode on your ticket at any Lottery retailer.

HOW LONG DO YOU HAVE TO CLAIM YOUR PRIZE?

You have 180 days from the draw date, except for Jackpot prizes which must be claimed within one year of the draw in which the prize was won.

$2PRICE PER PLAY

BELIEVE IN SOMETHING BIGGER®!

WANT TO LEARN HOW TO PLAY?

Scan theQR Codewith your smart device to watcha quick video.

95%of Lottery revenue is

returned to the community.

95%

JACKPOTJACKPOT

$40 MILLION!$40 MILLION!STARTS ATSTARTS ATSTARTS ATSTARTS AT

retail product plan - static. · ˜˚˛˝˙ˆˇ˘ ˚ ˝˙˝ ˆ˝ˇ lottery news june 2017 3 the...

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