retail sector-positioning and in-store branding
DESCRIPTION
In a market which is dominated with several key players & intense competition, one of the key supermarket stores in Hyderabad strived to differentiate itself from others & carve out a space for itself. The client needed a competitive positioning which augmented customer loyalty by reflecting the brand USP. The Services seeked were- general communication consultancy-, professional advice on store design & decoration & developing policies for defining & conveying the Brand promises to the customers. ZeebraCross helped the client in developing a positioning strategy based around customer’s emotional benefits. The strategy effectively communicated the value propositions which the customers were seeking & which client promised to deliver. The store design & internals were also based on Themes which best reflected the Brand Value- providing a pleasing experience to customers every single time. The Client benefitted with an exponential growth on Customer count. Unique value propositions, creativity & pleasing visuals supported with positive in-store experience drastically improved Customer’s loyalty & supported retention & new customer Acquisition.TRANSCRIPT
Retail Sector-Positioning and In-Store Branding
In a market which is dominated with several key players & intense competition, one of the key supermarket stores in Hyderabad strived to differentiate itself from others & carve out a space for itself.
The client needed a competitive positioning which augmented customer loyalty by reflectingthe brand USP. The Services seeked were generalcommunication consultancy-,professional adviceon store design & decoration & developing policies for defining & conveying the Brand promises to the customers.
ZeebraCross helped the client in developing a positioning strategy based around customer’s emotional benefits. The strategy effectively communicated the value propositions which the customers were seeking &which client promised To deliver.
The store design & internals were also based on Themes which best reflected the Brand Value- providing a pleasing experience to customers every single time. The Client benefitted with an exponential growth on Customer count.
Unique value propositions, creativity & pleasing visuals supported with positive in-store experience drastically improved Customer’s loyalty & supported retention & new customer Acquisition.
