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Retail Shops. July 2011. About Retail Shops. 1. What are retail shops? Agilent Basic Instrument Division works with distributors around the world to sell handheld test tools for the industrial and electrical tool (IET) market segment. - PowerPoint PPT Presentation

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July 2011Page 1Retail ShopsMonth 07, 2011Group/Presentation TitleAgilent RestrictedAgilent RestrictedAbout Retail Shops1. What are retail shops?Agilent Basic Instrument Division works with distributors around the world to sell handheld test tools for the industrial and electrical tool (IET) market segment.

To make this happen, we are focusing on sales and marketing communication tools that are specifically designed for retail distributors.

Creative banners, advertisements, merchandising and web tools were created for retail and shop-front use to promote these handheld test tools. Page 2Month XX, 201XGroup/Presentation TitleAgilent RestrictedKey considerations for retail shops:The shops are packed with a lot of products of different brands which includes Agilent and its competitors.Shop owners fully utilize every single inch of space to advertise productsCustomers usually walk in to buy their preferred brand. An interesting retail tool can attract their attention to our brand and get them to ask about our product.

Page 3Month XX, 201XGroup/Presentation TitleAgilent RestrictedSample of Distributor Retail ShopsPage 4Month 07, 2011Group/Presentation Title

Handheld oscilloscope mock-up in front of the shop with LCD TV as the display.Agilent RestrictedSample of Distributor Retail ShopsPage 5Month 07, 2011Group/Presentation Title

Standard layout and look of a retail shop selling handheld instruments.Agilent RestrictedSample of Distributor Retail ShopsPage 6Month 07, 2011Group/Presentation Title

Poster in Simplified Chinese in the retail shopAgilent RestrictedSample of Distributor Retail ShopsPage 7Month 07, 2011Group/Presentation Title

Some of the shops are bigger in size but they sell a lot of products as well. The 3-D concepts can be made into items that are to be placed on the trade counters.Agilent RestrictedSample of Distributor Retail ShopsPage 8Month XX, 201XGroup/Presentation Title

Agilent Restricted