retail store layout - kerala retail stores
TRANSCRIPT
Retail Management
Presentation
Group Members
Kapil C.C.Sujith Kumar P.
Aparna P.K.Nithya Jose
Apparels Stores
Jayalakshmi, Ernakulam
Reliance Trends,Ernakulam
Kalyan Silks, Kannur
Emmanuval Silks, Trichur
1
Jayalakshmi showroom at M.G.Road, the nerve center of shopping and business in Cochin. It is a lively place frequented by the fashion-conscious. Spread across 5 floors and over 1 Lakh sq.ft
The showroom is a prominent landmark at the heart of M.G road, the focal point of shopping in Cochin, Its central location makes it easily accessible.
Retail location
MG Road, Ernakulam – part of business center
Trade area analysis Primary area - Ernakulam citySecondary area – Outside the city Tertiary area – Rest of the district
Site evaluation
Accessibility
Easy/limited parking facilities
Advantages
Easy accessibility, heavy customer potentialTraffic
Congested traffic
Larger number of pedestrians Moderate visibility
Local demographics
Urban areaHighly populated areaHigh competitionHigh class / high income residents
Store Design
Floor plan
Ground floor – Dress materials (gents & ladies)1st floor – Ready mades for ladies , kids wear2nd floor- sarees3rd floor- wedding collections 4th floor- gents wear5th floor – party wear (ladies)
Ladies section
Wall Hanging DisplaysShelving sarees (bridal)Hanging churidars , salwars , sarees
Gents sectionWall wardrobesHanging shirts shelving
DisplaysWindow displaySherwanis /wedding sareesChuridars /salwars
SignageDirectional Signage's are kept near LiftFloor details inside the lift
Lighting• Bright White light ,giving the store
a pleasant feel.
Background music
Store layout
Spine Layout
Influencing factorsHuge populationEasy availabilityShopping/business centre
2
Reliance Trends cater to a larger consumer base since its inception in October 2007, as a concept aimed at ‘Democratizing Fashion’. Reliance Trends’ objective is to create affordable fashion solutions for all through an extensive geographic reach, exemplary customer service and a product portfolio for diverse consumer needs across the various consumer segments.
Reliance Trends today is ‘India’s largest fashion destination’ with 83 stores across 52 cities with over 100 brands excluding 16 own brands.
SOME GENERAL FACTS
Trend in Retail Format : DEPARTMENT STORE
Operational Structure : RETAIL CHAIN
Pricing Strategies : HIGH LOW PRICING
Location strategy : Prime locations , Malls
Retail Location
Shopping mall (Oberon mall ) cochin,
M G Road Cochin.
Trade Area Analysis
Primary area - Edappilly, Palarivattom
Secondary area - rest of the city
Tertiary area- rest of the district
Site Evaluation Shopping Mall Facilities Advantages
accessibility , parking facilities etc
Disadvantages
high competition ( fabindia , Anarkali etc)
Local demographics
Urban areaHighly populated areaHigh competitionMiddle income /upper middle income , high
income residents
Shop layout
entrance from two sides ,
To men apparels section & women apparel section.
Window displays at the entrances
SegmentMenWomenChildren
TargetTrendyFashion ConsciousBranded apparels
Displays – window displays , interior window displays..
shirts , formal dresses, casualsFixtures – capacity fixtures , signage fixtures…
Lighting
Bright White light ,giving the store a pleasant feel.
Signage- In the entrance (prohibition of food , pets etc )
Point of sale signage -showing the brands
Back Ground Music , Pleasant wall colour ,Attractive flooring , Good scent .
LayoutCash
counterentranc
e
Bags and other accesories
entrance
ladies
Bill counter
kids
kids
Trail room
gents
perfumes
Trial roomalteration
s
Interior- Reliance trends
Store Layout
Grid / Scattered layout
Influencing Factors
shopping mall , easy visibility, accessibility
Name, Logo and Retail Identity- visual communication
Kalyan Silks brought a new world of shopping to Kannur. With the showroom that is spread over 6 floors spanning over 70000 sq.ft. This world-class shoppers’ paradise showcases amazing ranges in bridal silk, men’s wear, kids’ wear, ethnic wear, party wear, men’s ready-mades, ladies’ wear and home furnishings. This landmark showroom also boasts of lifestyle, travel and fashion accessory counters
RETAIL LOCATION :KANNOTHUMCHAL/ KANNUR,NEAR NH
TRADE AREA ANALYSIS:
PRIMARY AREA – KANNUR CITY
SECONDARY AREA – NEAR TOWNS IN KALLUR
TERITTORY AREA : CALICAT,WAYANAD AND KASARGOD
LOCATION ANALYSIS
VISIBILITY FROM NH
HIGH TRAFFIC AREA
LESS POPULATED AREA
Advantages – accessibility , parking facilities ,less competition
Disadvantages – Middle income group…
STORE DETAILS
ISOLATED STORE
GOOD PARKING FACILITY
6 FLOOR STORE
SPINE LAYOUT...
Floor details
Ground Floor:
Dress Materials, Matching Blouse Piece, Ready-to-stitch Churidhars, Cosmetics and
Perfumes
First Floor:
Fancy Sarees, Churidhars, Ladies’ Western Wear
Slacking of materials…
Fancy Sarees, Churidhars, Ready-to-stitch Churidhars…are kept in various shelves…
Signage….
Catogory signage..Direction signage…departmental signage..Point out sale signage…
Lifestyle graphics…
Second Floor:
Saugandhika Bridal Sarees, Kancheepuram Wedding Sarees, Designer Sarees, Gagra Cholis
Third Floor: Kids wear
Display….
Fourth Floor:
Men’s wear, Suits, Blazers, Ethnic Wear
Fifth Floor:
Home Furnishings and Accessories.
THRISSUR SHOWROOM
Emmanuval Silks , Thrissur is now the favoured retail garment and clothing destination for many. With two mammoth showrooms in Kottayam
and kochi.
The shift from being a known wholesale distributor to a well known retailer has been gradual over the years, as business grew so did the number of concerns under the
group.
But the major shift came to be after the launch of the huge retail showroom at Thrissur in 2008.
Retail Location:
Near Sakthan stand, Thrissur
Trade Area Analysis Primary area - ThrissurSecondary area - Outside the city areaTertiary area - Rest of the district
ThrissurTown
Major competitors
Other apparel stores
Bus stand
Railway
Market
Location Diagram
Emmanuval Silks
Local demographics
Urban areaHighly populated areaHigh competitionHigh class / high income residents
Site evaluationAccessibility
Easy accessibility
Advantages
Easily visible, Extensive parking facility
Traffic
Moderate traffic
Store Details
GROUND FLOOR Kids wear
FIRST FLOOR Sarees
SECOND FLOOR Ladies wear and accessories
THIRD FLOOR Gents wear
FORTH FLOOR Mens wedding gallery,
Handlooms, Inner shoppe, Prayer hall Basement Floor Discount Merchandise
Section
Window Display Variety Assortment Display
Store Lighting
Shelfing
Hanging
Display
Signages
Lifestyle Graphics & Displays