Retail Technologies

Carolina HernandezSydney Moore

Discussion Question

What are some new technologies you know about in the industry?

Are there any other technologies that you know of that could work in the retail setting?

Augmented Reality

n. An enhanced version reality created by the use of technology to overlay digital information on an image of something being viewed though a device

Aurasma

• A phone app– Available on iPhone, iPads and Android

devices

• Launched in 2011 – World’s leading augmented reality platform

• Used by– Forever 21– Gap– GQ Magazine and more

Aurasma Overview

http://www.youtube.com/watch?NR=1&feature=endscreen&v=olVesGk37_Q&list=UUpmYU71wcQmgUlA2nQXyGfw

Auras• Auras can be as simple as a video and a link to a web page or as

complex as a lifelike 3D animation. Use the Aurasma app to unlock Auras and share the experience with friends. Or get experimenting and use the simple tools within the app to create and share your own Auras.

Net-A-Porter

• Online Luxury Fashion Retailer

• Launched “The Window Shop”– Vogue’s Fashion’s Night Out in London

Tesco• F&F Collection in Central

London Stores• Emily Shamma, Tesco

clothing online director, said: "Our smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity to help us to reach new customers.

Forever 21

• F21POP app• “We want to blur the boundaries between fashion and

technology,” Ms. Chang said. “Fashion is heavily influenced by the digital age and Forever 21 is about following the trends in fashion and beyond.

Augmented Reality

• Google Glasses

• Ray-Bans

• Holition

• Virtual Fitting Room

3-D Printing

A process of making a three dimensional object of virtually any shape from a model.

•Additive process

•Uses plastic polymers

•Appeared on the runway in 2010

•Sustainability

3-D Printing

3-D Printed Garments

3-D Printed Garments

Other Interactive Technologies

• Hangers

• QR Codes

• In-store kiosks

• Adidas interactive store front

References

Hutchings, E. (2012, May 28). Tesco introduces virtual clothes shopping in its smaller stores. Retrieved from http://www.psfk.com/2012/05/tesco-virtual-clothes-shopping.html

http://adage.com/article/digital/hp-s-autonomy-gave-augmented-reality-tech-brands/239268/

http://expandedramblings.com/index.php/forever-21-partners-with-aurasma-on-augmented-reality-holiday-app/

http://launch.it/launch/aurasma-is-the-world’s-leading-augmented-reality-platform-available-as-a-free-app-for-ios-and/?event=showstoppersces