Retail Toolkit Lotsen

–In the present, recently known as the future, Urbanears strives to create magic where people and technology meet – a task the company tackles passionately with human centered design and innovation. Founded in Stockholm, Sweden during a time before pocket computers (2008), Urbanears has grown to see their headphones spread like wildfire all over the world. Today Urbanears can still be found in their hometown of Stockholm, creating electronic gizmos and a kaleidoscope of their beloved headphones and speakers, only in a slightly bigger office.

Toolkit Lotsen 2018

The purpose of this toolkit is to provide our partners with the marketing tools they need to successfully launch new Urbanears products.

By using these assets in your communications, campaignsand materials you will strengthen the Urbanears brand image,ensure consistency and enhance the position of our brandwithin the marketplace to increase your sales potential.

About the Marketing Toolkit

Toolkit Lotsen 2018

Zoundnet gives you immediate access to the Urbanears marketing assets for the specific product in this toolkit. You will receive an email providing you with a username and password.

Logging inTo log in to Zoundnet, enter your username and password on the Login page. Please note that passwords are case sensitive.

If you have forgotten your password, click the “Lost your password?” link. Enter your username or email address, and the system will email you a new password.

Zoundnet

Click the button below to download specified assets directly through your web browser.

Visual Profile

Toolkit Lotsen 2018

Graphic Guidelines

Logotype artworkDo not attempt to redraw or recreate any element of the logotype. Use the approved digital files of the artwork.

Approved coloursThe Urbanears logotype may only be represented in black or white.

Urbanears in textPlease make sure that the spelling for Urbanears is correct, autocorrection often spell it Urban Ears.

Urbanears logotype

Minimum white space Do not use old tag logotype

Toolkit Lotsen 2018

Logotype

Urbanears Logo - Light background Urbanears Logo - Dark background

Visual Resources

Toolkit Lotsen 2018

Product Images

High res .tifHigh resolutoin product images in .tif-format, includes background. For printing.

Low res .jpgLow resolution porduct images in jpeg-format with white background.

Low res .pngLow resolution porduct images in png-format with transparent background.

Product Images

Lotsen Angle1 Concrete Grey

Lotsen Angle1 Vinyl Black

Lotsen Top Concrete Grey

Lotsen Top Vinyl Black

Lotsen Angle1 Dirty Pink

Lotsen Top Dirty Pink

Lotsen Angle1 Goldfish Orange

Lotsen Top Goldfish Orange

Lotsen Angle1 Indigo Blue

Lotsen Top Indigo Blue

Lotsen Angle1 Plant Green

Lotsen Top Plant Green

Toolkit Lotsen 2018

Lookbook Images

High res .tifHigh resolutoin product images in .tif-format, includes background. For printing.

Low res .jpgLow resolution porduct images in jpeg-format for print usages.

LookbookImages

Lotsen Lifestyle, Vinyl Black

Lotsen Lifestyle, Concrete Grey

Lotsen, Baggen Lifestyle, Group

Lotsen, Baggen, Stammen Lifestyle, Group

Lotsen, Baggen, Stammen Lifestyle, Group

Lotsen Lifestyle, Dirty Pink

Lotsen Lifestyle, Indigo Blue

Toolkit Lotsen 2018

Speaker group Images

High res .tifHigh resolutoin product images in .tif-format, includes background. For printing.

Low res .jpgLow resolution porduct images in jpeg-format with white background.

Low res .pngLow resolution porduct images in png-format with transparent background.

Speaker GroupImages

Speaker group, 02

Speaker group, 04

Speaker group, 01

Speaker group, 03

Product Messaging

Toolkit Lotsen 2018

Product Key Messaging

Product Messaging includes• Product copy• Unique selling points in hierarchy• Technical Specifications

Aavailable in ENG-UK, ENG-US, FR, DE, ES, SWE

ShortSmall and capable.

MediumLotsen is a small multiroom speaker with big capabilities. It easily fills small to mid-sized rooms, producing a well balanced sound with a pleasing bass kick. Lotsen is conveniently sized for compact places like side tables, shelves and countertops.

LongLotsen is a small multiroom speaker with big capabilities. Connect to your favorite music streaming services, pair with Bluetooth® or grab an AUX cord and hook up the turntable. Personalize up to seven presets with your favorite Spotify Premium playlists and internet radio stations. Play solo or synchronize with other multiroom speakers in your system. Lotsen easily fills small to mid-sized rooms, producing a well balanced sound with a pleasing bass kick. It’s conveniently sized for compact places like shelves, side tables, and countertops.

Product KeyMessaging

Toolkit Lotsen 2018

Product USP Messaging(1/2)

Aavailable in ENG-UK, ENG-US, FR, DE, ES, SWE

Product USPMessaging

1. MULTIROOM

ShortPlay together or set a different mood in each room.

Medium Combine two or more multiroom speakers to create a customized soundscape in every room of your home.

LongCombine two or more multiroom speakers to cre-ate a customized soundscape that complements your home. Play them together or set a different mood in each room.

2. CONNECTIVITY

Short Connect to anything, play everything.

Medium Enjoy access to a boundless variety of audio choic-es, with the flexibility to connect to your music via Wi-Fi, Bluetooth or AUX.

LongEnjoy a boundless variety of audio choices with the flexibility to connect however you want. Connect via Wi-Fi and access all your favorite streaming services, pair with Bluetooth or grab an AUX cord and hook up the turntable.

3. PRESETS

ShortSave up to seven presets for instant play

Medium Personalize your speaker with up to seven of your favorite Spotify Premium playlists and internet ra-dio stations for instant play at the push of the knob.

LongWith presets you can keep a range of moods on standby for instant play at the push of the knob. Save up to seven of your favorite albums, playlists, and stations via Spotify Premium and internet radio.

4. SOUND

ShortUncompromising multiroom sound.

Medium Packed with a thoughtful sound anatomy and advanced Wi-Fi technology, Urbanears Speakers fill your home with an uncompromising sound experience.

LongFill your home with an uncompromising sound experience. Play everything from high resolution digital audio to the rich analog sounds of a vinyl player. Use the in-app equalizer to find your listen-ing sweet-spot.

5. DESIGN

ShortDesigned to complement your home.

Medium These multiroom speakers are designed to complement every space in your home, with three interior-friendly sizes and six different colors to choose from.

LongThese multiroom speakers are designed to complement your home and play along with your individual tastes. Wrapped 360° in acoustically transparent fabric, they come in six different colors— from quiet neutrals to stand-out louds.

6. SPEAKER APP

ShortEffortlessly operate your speaker from any room.

Medium The app takes you behind the scenes to set up your speaker, manage presets and multiroom settings, and adjust the equalizer to perfection.

LongEffortlessly operate your speaker from any room. The app takes you behind the scenes to set up your speaker, manage presets and multiroom settings, and adjust the equalizer to perfection.

Toolkit Lotsen 2018

Product USP Messaging(2/2)

Product USPMessaging

7. REAL KNOBS

ShortOperate your speaker with a simple twist and push.

Medium A simple, two-knob operation lets you play/pause your music, adjust volume, manage multiroom settings, and save or play your presets.

LongForget cold and cryptic interfaces. Urbanears Speakers have a simplified, two-knob operation. Twist or push to play/pause your music, adjust volume, manage multiroom settings, and save or play your presets.

8. OVER-THE-AIR UPDATES

ShortAlways up to date with the latest possibilities.

Medium Automatic, over-the-air updates keep Urbanears Speakers up to date with the latest features and audio possibilities.

LongUrbanears Speakers are designed for longevity. Thanks to automatic, over-the-air updates, they are always up to date with the latest features and audio possibilities.

9. COLORS

ShortBlend in or stand out.

Medium These fabric-wrapped multiroom speakers are designed complement your home and play along with your individual tastes. Pick from six different colors, from quiet neutrals to stand-out louds.

LongThese fabric-wrapped multiroom speakers are de-signed to complement your home and play along with your individual tastes. Pick from six different colors, from quiet neutrals to stand-out louds. And watch out for trend-inspired editions too—you just might find the best piece of art you’ve ever seen, or heard.

Toolkit Lotsen 2018

Product Tech Specs

Product Tech-specs

AUDIO SPECIFICATIONS

Power Amplifiers 1x20W Class DDriver Type 1x ¾” neodymium, dome tweeter

and 1x 4” woofer.Frequency Range 60Hz-20kHz (+/-3dB)

PHYSICAL UNIT

Weight 1,86 kgDimentions 172x115x193 mm

CONTROLS & CONNECTIVITY

Wireless Connectivity Bluetooth, 4,2 and LEWired Connectivity 3,5 mm Input

POWER

Audio Output Power 20WMains input 100-240V, 50-60HZ

Sales Tools

Toolkit Lotsen 2018

Sales PresentationPresentation available as keynote, keynote 09 and pdf.

Available in ENG

Sales Presentation

Toolkit Lotsen 2018

Sales SheetThe sales sheet provides key features and USP’s for the prouct. Print ready A4 pdf, double sided. Fold in half.Digital version for online usage.

Aavailable in ENG-UK, ENG-US, FR, DE, ES, SWE

Sales Sheet

The content of this sales sheet is for information purposes only. Zound Industries reserves the right to change listed prices without prior notifications, and at any time. All information listed on this sales sheet should be confirmed by a member of Zound Industries prior to placing any orders.

Multiroom

Combine two or more multiroom speakers to create a customized soundscape that complements your home. Play them together or set a different mood in each room.

Presets

With presets you can keep a range of moods on standby for instant play at the push of the knob. Save up to seven of your favorite albums, playlists, and stations via Spotify Premium and internet radio.

Connectivity

Enjoy a boundless variety of audio choices with the flexibility to connect however you want. Connect via Wi-Fi and access all your favorite streaming services, pair with Bluetooth or grab an AUX cord and hook up the turntable.

Design

These speakers are designed to complement your home and play along with your individual tastes. Wrapped 360° in acoustically transparent fabric, they come in six different colors, from quiet neutrals to stand-out louds.

Lotsen is a small multiroom speaker with big capabilities. Connect to your favorite music streaming services, pair with Bluetooth® or grab an AUX

cord and hook up the turntable. Personalize up to seven presets with your favorite Spotify Premium playlists and internet radio stations. Play solo or synchronize with other multiroom speakers in your system. Lotsen easily

fills small to mid-sized rooms, producing a well balanced sound with a pleasing bass kick. It’s conveniently sized for compact places like shelves,

side tables, and countertops.

Small and Capable

www.urbanears.com

Lotsen technical specification

Dimensions 172 x 115 x 193 mmSPL Frequency Range 60Hz-20kHz +/-3dBAmplifiers 1x20W Class-DDrivers 1x ¾” neodymium, dome tweeter and 1x 4” woofer.Audio Power Output 20 W

The Speaker familyUrbanears Speakers offer powerful sound and boundless audio possibilities with a variety of ways to connect. Combine two or more to create a multiroom system that fits your every space. Take your pick from Lotsen, Stammen and Baggen.

Colors: Plant Green, Concrete Grey, Goldfish Orange, Vinyl Black, Dirty Pink, Indigo Blue.

Lotsen.Small and Capable

Marketing Assets

Toolkit Lotsen 2018

Banners for Retailer Website

For use on retailer websites only. For Google Display Network banners please refer to GDN Banners on previous page.

Banners forRetailer Website

Toolkit Lotsen 2018

Standard Google Display Network banners with allocated logo-area

Please use the provided example for any co-branding. Ensure to keep your brand logo and messaging within the white allocated area. For custom artwork, please send your request to your Trade Marketing Manager.

Please note that we have a three week lead time for requests.

Available in ENG-UK, ENG-US, FR, DE, ES, SWE

Retail BannersCo-branding

Toolkit Lotsen 2018

Print Ad

For Urbanears print ads, please email a request with dimensions, bleed, color profile and special requirements your Trade Marketing Manager.

Please note that we have a three week lead time for requests.

Print Ads

Introducing Lotsen.A small and capable speaker.

Example

Toolkit Lotsen 2018

Co-branding

For Co-branded Urbanears print ads, please email a request with dimensions, bleed, color profile and special requirements and your logo your Trade Marketing Manager.

Please note that we have a three week lead time for requests.

Print AdsCo-Branding

Introducing Lotsen.A small and capable speaker.

CO-BRAND

Example

Your logo

Toolkit Lotsen 2018

Co-branded product ads

Best practice on how to communicate about Urbanears products:

1. Custom made artwork provided byUrbanears.

2. Custom made artwork provided byUrbanears with co-branding space.

3. Following your retailers guidelines,using product images only.

For custom Urbanears artwork, please email a request with dimensions, bleed, color profile and special requirements and your Trade Marketing Manager.

Please note that we have a three week lead time for requests.

Best Practicefor Retailer Ads

Introducing Lotsen.A small and capable speaker.

1. 2. 3.

Introducing Lotsen.A small and capable speaker.

CO-BRAND

Introducing Lotsen, a new speaker from Urbanears

New!

RETAILER LOGO

Thank You!

Appendix for Speaker Family

Toolkit Speaker Appendix 2018

Lookbook ImagesPlease update old speaker assets with the new resources for Stammen and Baggen.

High res .tifHigh resolutoin product images in .tif-format, includes background. For printing.

Low res .jpgLow resolution porduct images in jpeg-format for print usages.

New Lifestyle Imagesfor Speakers

StammenLifestyle, Plant Green

StammenLifestyle, Plant Green

StammenLifestyle, Indigo Blue

StammenLifestyle, Vinyl Black

Baggen Lifestyle, Plant Green

Stammen, BaggenLifestyle, Group

StammenLifestyle, Goldfish Orange

BaggenLifestyle, Goldfish Orange

BaggenLifestyle, Indigo Blue

StammenLifestyle, Dirty Pink

Update!

Toolkit Speaker Appendix 2018

Updated Collection key messaging for Speakers

Collection Key Messaging includes• Product copy

Aavailable in ENG-UK, ENG-US, FR, DE, ES, SWE

ShortMultiroom sound for your every space.

MediumUrbanears Speakers fill your space with powerful sound and boundless audio possibilities with a variety of ways to connect.

LongUrbanears Speakers offer powerful sound and boundless audio possibilities with a variety of ways to connect. Combine two or more to create a multiroom system that fits your every space. Take your pick from a range of interior-friendly sizes and colours.

Collection KeyMessaging

Update!

Toolkit Speaker Appendix 2018

Updated key messaging for Stammen

Stammen Key Messaging includes• Product copy

Aavailable in ENG-UK, ENG-US, FR, DE, ES, SWE

ShortNeat and powerful.

MediumStammen is a powerful multiroom speaker in a neat, medium size. It offers a full range listening experience, producing a low bass and bright, detailed highs. Stammen is ideal for small to mid-sized spaces, like living rooms, bedrooms, and studio apartments.

LongStammen is a powerful multiroom speaker in a neat, medium size. Connect to your favorite music streaming services, pair with Bluetooth® or grab an AUX cord and hook up the turntable. Personalize up to seven presets with your favorite Spotify Premium playlists and internet radio stations. Play solo or synchronize with other multiroom speakers in your system. Stammen offers a full range listening experience, producing a low bass and bright, detailed highs. Stammen is ideal for small to mid-sized spaces, like living rooms, bedrooms, and studio apartments.

Stammen KeyMessaging

Update!

Toolkit Speaker Appendix 2018

Updated key messaging for Baggen

Baggen Key Messaging includes• Product copy

Aavailable in ENG-UK, ENG-US, FR, DE, ES, SWE

ShortLoud and generous.

MediumBaggen is a loud and generous multiroom speaker that entertains even the largest of rooms. It offers a big, well-balanced sound, with a deep bass and wide frequency range. Baggen is suitable for larger spaces like living rooms, patios, and open-floor-plan homes.

LongBaggen is a loud and generous multiroom speaker that entertains even the shyest of rooms. Connect to your favorite music streaming services, pair with Bluetooth® or grab an AUX cord and hook up the turntable. Personalize up to seven presets with your favorite Spotify Premium playlists and internet radio stations. Play solo or synchronize with other multiroom speakers in your system. Baggen offers a big, well-balanced sound, with a deep bass and wide frequency range. Suitable for larger spaces like living rooms, patios, and open-floor-plan homes.

Baggen KeyMessaging

Update!