BUSINESS OVERVIEW AND CHALLENGES

K3 Retail are a retail technology provider with a difference; believing that technology transforms, but only when applied intelligently. That’s why their focus is customers and their needs - whether your business is starting up, evolving or maintaining market dominance.

Retail is fast moving, in a saturated world you have to be smart. K3 Retail are faced with a big challenge with the constant change in people moves in this industry. Retail Week Prospect allows K3 Retail to build targeted and personalised campaigns but in an efficient repeatable manner.

OBJECTIVE

Retail engagement: To invest in quality tools to expand knowledge in the industry and explore new ways to engage with retailers.

Initiate earlier and more valuable client conversations: show the retail community that K3 Retail are the retail people; right message, at the right time.

Relationships with key people: aim to have relationships with at least three key people in any retailer, enabling them to understand who the key decision makers are and approach them directly with a personalised touch.

Customer centric: Invest in customer centric tools to help understand the market and deliver true benefit to their customers.

CASE STUDY

Retail Week Prospect helps K3 Retail keep customers at the heart of their business

It is no longer about thinking in terms of channels but is about the journey that customers want to take

Tony Bryant, Strategic Business Development Director

retailweekprospect.com

This is an intrinsic part of our business development toolkit; Retail Week Prospect is one platform to give intelligence on strategy, finance, news, tweets, social – efficientNatalie Bruins, Head of Marketing

THE SOLUTION

Retail Week Prospect is one platform where K3 Retail are able to find everything they need to meet their objectives in one central place. From people to latest news, the tool allows to research more efficiently and spot opportunities.

Since using the tool, Retail Week Prospect has helped K3 Retail identify who the right person is to speak to and allowing them to have more strategic conversations.

Retail Week Prospect provides the most up-to-date information about the industry, keeping K3 Retail’s customers at the heart of their business.

HOW RETAIL WEEK PROSPECT HELPED K3 RETAIL

Retail Week Prospect enabled K3 Retail to be more focused and targeted. This allowed the retail technology provider to be more strategic and keep ahead of competition and preparing for meetings. By truly understanding the demands and challenges their prospects face, K3 Retail were able to be more responsive and dynamic in the way that they go to market. The intelligent decision making that Retail Week Prospect provided resulted in a number of successful engagements and shortened their sales cycle.

Flexibility across teams At K3 Retail, each team has a dedicated Retail Week Prospect licence holder who utilizes the tool

to support their colleagues.

Everything is in one place Retail Week Prospect is now part of their everyday process and business plan. The information

is dynamic and significant to K3 Retail’s technology and service proposition, helping them articu-late their story faster and in a more relevant way than before.

Save time The collaboration part of the tool makes it easy to share information across the teams. It’s one

tool to use to share most up-to-date information across the team, saving time and effort.

Reliable source K3 Retail use Retail Week Prospect before looking at any other sources. Fast access to good

information that is reliable and is easy to use; it is a testament to Retail Week Prospect that all license holders are using it regularly.

Business development Retail Week Prospect is an intrinsic part of K3 Retail’s business development toolkit.

For more information about Retail Week Prospect visit retailweekprospect.com

To learn more about K3 Retailvisit k3retail.com

CASE STUDY

Retail Week Prospect has been instrumental in securing three deals since we joined in AugustNatalie Bruins, Head of Marketing