retailer easter egg hunt presentation feb 14 pps

24
web: www.promoteyourshop.co.uk email: [email protected] tel: 07711 419595

Upload: amanda-ruiz

Post on 14-Aug-2015

451 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Retailer easter egg hunt presentation feb 14 pps

web: www.promoteyourshop.co.uk email: [email protected] tel: 07711 419595

Page 2: Retailer easter egg hunt presentation feb 14 pps

• Based in West Bergholt, Amanda has run ecommerce retail store HUMM www.hummshop.com (luxury knitwear) for 5 years, has done approx 125 pop up shops, and she is a direct descendent of founder of Dickins and Jones the London department store

• She has a background in PR and marketing • Amanda does one to one consultancy to small businesses with her

company YourLocalPR (www.yourlocalpr.co.uk) • With Promote Your Shop, Amanda consults on a 1:2:1 basis to retailers and

runs training courses for retailers to give them the tools and knowledge that will help them to engage, retain and entertain customers leading to increased footfall, prosperity and motivation

A N I N T R O D U C T I O N T O A M A N DA R U I Z

web: www.promoteyourshop.co.uk email: [email protected] tel: 07711 419595

Page 3: Retailer easter egg hunt presentation feb 14 pps

W H Y H E L P C O L C H E S T E R ?

• Starting with Amanda’s adopted home town, she wants to help make a difference to you, the independent retailers as she is right here right now to volunteer her time for the campaign!

• Hearing about the concerns of the driving restrictions to the high street as well as the daily negative press articles on the ‘state of the high street’ the national campaign created by www.independentshops.co.uk can’t have come at a better time: March 23rd to April 14th April

• Amanda is passionate about getting retailers to work together, to get to know one another and to help each other make the shopper’s experiences more positive as each shop recommends one another as a direct result of doing a joint campaign like the Indie Easter Egg Hunt

web: www.promoteyourshop.co.uk email: [email protected] tel: 07711 419595

Page 4: Retailer easter egg hunt presentation feb 14 pps

A n y t r a c t i o n y e t ?

• We have had the ‘call to arms’ piece in the Gazette and County Standard last week with quite a few enquiries as a result of the press mentions. We will be seeking more press mentions

• We are appealing to local businesses to donate prizes in return for a credit on the maps (Landrover is giving away an experience day, Patisserie Valerie a 6” gateau, Rollerworld passes, any more ideas welcome!!)

• Responses from parents who have children have been positive with many saying that they will bring their kids into town to take part in this fun and free event

• We need to brainstorm and suggest any places to put up the posters – please get in touch

• We’ve done lots of tweets and retweets plus Facebook mentions, please share with your networks too!

web: www.promoteyourshop.co.uk email: [email protected] tel: 07711 419595

Page 5: Retailer easter egg hunt presentation feb 14 pps

M o re p r i z e s … .

• As a result of last night’s meeting we have some more prizes:• Alter Ego is offering a full make over and hair styling • Dress Again will give a voucher for the winner to buy a garment• Thomasin Newton will image consult and style the winner in Dress Again• MyCo Studio will then photograph the lucky newly made over winner• Zumba Colchester will give a week pass for 2• The Peruvian Supper Club is giving a free meal for 2 • ShakeAway will give the lucky winner a real gold leaf topped Millionaire’s

Milkshake!!!• Any other ideas from other local or national companies, not necessarily

your shops – please ask them and let me know……

web: www.promoteyourshop.co.uk email: [email protected] tel: 07711 419595

P S T i m e s a r e h a r d s o d o n ’ t w o r r y i f y o u c a n ’ t

c o n t r i b u t e

Page 6: Retailer easter egg hunt presentation feb 14 pps

M a ke i t f u n !

• When possible, Manns Music store will play a jolly flourish on the piano to the sticker collector when they come into the shop!

• Red Lion Books will ask the kids to count the little fluffy Easter Egg chicks dotted about the shop

• MyCo Studio will take a photo of each person as they come to collect their sticker and add each pic to their Easter Facebook Album

• Please have a think of what you can do, then the whole event will become the talk of the town!!!!

web: www.promoteyourshop.co.uk email: [email protected] tel: 07711 419595

Page 7: Retailer easter egg hunt presentation feb 14 pps

Wo r k i n g a s a t e a m

• Lauren from My Icon has kindly agreed to design a funky poster of all the participating shops. This will include your shop logo, address, tel no, website and wait for it….your gravatar pic. Think about the sausages or chicken you buy in supermarkets and they have a smiley pic of the producer (it gives a sense of trust and familiarity), well PromoteYourShop wants to bring that to the high street, so we can see the faces behind the brands.

• So, Kris at MyCo will kindly do a head and shoulders shot of you to email on to Lauren. Please call Kris to arrange your time on 01206 769499 as we have until Feb 22nd to do this by. We hope you can pop out for just 10 mins in your lunch break (he is opposite Wilkinsons). If two of you run your shop, then both come! We will put the gravatar in a circle like mine above.

• The poster can be printed/made into fridge magnets/put on the back of the Easter Egg Hunt Certificate…on your websites – whatever. Now we are all working together we can help get more sales for one another.

• Also what came out of the meeting is that you retailers would like a monthly meet up to brainstorm ideas such as sharing leaflet drops etc etc.

web: www.promoteyourshop.co.uk email: [email protected] tel: 07711 419595

M y g r a v a t a r !

Page 8: Retailer easter egg hunt presentation feb 14 pps

W h o i s p a r t i c i p a t i n g ?

1. Suits My Size BESPOKE TAILOR: 12 Headgate, CO3 3BT tel: 0845 459 19682. Manns Music MUSIC STORE: 123 High Street, CO1 1SZ Tel: 01206 5727833. ShakeAway SHAKE BAR: 23 Sir Isaacs Walk Tel: 01206 7615404. The Dog House DOG ACCESSORIES: 8 Sir Isaacs Walk Tel: 01206 5703345. Dinky’s Sweets SWEET SHOP: 2 Montrose House, Eld Lane, CO1 1LS Tel: 01206 7654496. Alter Ego Alter Ego Hair Design HAIR SALON: North Hill Tel: 01206 7622957. Dress Again FASHION STORE: 28 Sir Isaacs Walk CO1 1JJ Tel: 01206 5767278. Inprint PRINT SHOP: 58a Head Street, CO1 1PB Tel: 01206 3660149. Santé HEALTH STORE: 14 Trinity St, CO1 1JN Tel: 01206 54808010. G-Store GIFT SHOP: Culver Street East Tel: 01206 54755711. My Icon CUSTOM PRINTING CLOTHING: 144 High Street Tel: 01206 57841412. Music Warehouse MUSIC STORE, St. John's Street Tel: 01206 76576513. Boutique 65 LUXURY LINGERIE: 65 Crouch Street, CO3 3EY Tel: 01206 57975614. Guntons DELICATESSEN: 81-83 Crouch St, CO3 3EZ Tel: 01206 57220015. Colchester Cycle Stores CYCLE STORE: 50 St John Street, CO2 7AD Tel: 01206 56389016. Myco Studio PHOTOGRAPHIC STUDIO: St John Street Tel: 01206 76949917. The Dance Shop DANCE WEAR STORE: 4 Portal Precinct, Sir Isaacs Walk Tel: 01206 61654518. Eclettico GIFT SHOP: 26 Trinity Street, CO1 1JN Tel: 01206 54709719. Roly’s Fudge Pantry HOME MADE FUDGE: 22 Eld Lane, CO1 1LS Tel: 0754040344920. Caffe Sala COFFEE SHOP 5 Eld Lane Tel: 0782884671921. Tea and Sympathy GIFT SHOP Crouch Street22. Fred Olsen Travel TRAVEL AGENT 29 Sir Isaac's Walk, CO1 1ZA Tel: 01206 76066423. Red Lion Books: BOOK SHOP 125 High Street, CO1 1SZ Tel 01206 57858424. Frippery LUXURY GIFTS Sir Isaacs Walk

web: www.promoteyourshop.co.uk email: [email protected] tel: 07711 419595

W o w , t h a n k s !

Page 9: Retailer easter egg hunt presentation feb 14 pps

How to make the most out of participating in an Indie Easter Egg Hunt

Clare Rayner, The Retail ChampionFounder of the Support for Independent Retail Campaign

An advice session for retailers

T h e H o w To G u i d e

Page 10: Retailer easter egg hunt presentation feb 14 pps

What is an Easter Egg Hunt?

Fun, engaging way to drive family footfall to the high street during the school Easter Holiday

– Fosters community spirit between businesses

– Gives shoppers a reason to explore their area

– Something fun to do with the kids in the holiday

Lead and delivered by local activation partner

– Central support for process, marketing, PR and provision of promotional materials

Page 11: Retailer easter egg hunt presentation feb 14 pps

What is a “local activation partner”

The individual or group who will co-ordinate and implement the Easter egg hunt, acting as first point of contact for the retailers.

Typically someone from a local retailer, a business organisation, a town team or the local council – anyone who will make the effort!

An opportunity for to support local businesses, it requires a lot of leg-work, but can be good PR!

Page 12: Retailer easter egg hunt presentation feb 14 pps

The role of the activation partner

First point of contact for organisation of the hunt

– Create the local hunt map from the template

– Distribute the window posters and stickers

Market your Easter Egg Hunt through local press, radio and potentially even a leaflet drop

Ensure that it’s quite clear how to swap a completed hunt for the prize (certificate for the kids and a real chocolate egg)

Page 13: Retailer easter egg hunt presentation feb 14 pps

What about the Shopper Experience...

Window poster – call to action “Come Inside”

– You will receive 2 x A3 posters per store

Hunt: Map... Stickers... Real Egg & Certificate...

Welcome! Especially the kids...

– Engaged... Friendly, enthusiastic staff

Store – ensure the store looks pristine!

– Promotions highly visible, encourage them to buy on impulse!

– Optional special offer for visitors on the hunt to encourage them to come back again later

I m p o r t a n t p a g e

Page 14: Retailer easter egg hunt presentation feb 14 pps

How retailers can benefit...

Make sure you do display the Independent Easter window poster – it includes a call to action...

The Easter Egg Hunt helps with awareness, footfall, engaging with the community, showcasing your offer

– Be enthusiastic and engaging * NO APATHY ALLOWED!

• Customers will remember the whole experience based on their WORST experience of the hunt, make sure everyone is enthused!

– No purchase required to get a sticker

• Every visitor is a potential customer or an introducer

Educating customers about value of “shop local”

I m p o r t a n t p a g e

Page 15: Retailer easter egg hunt presentation feb 14 pps

How retailers can benefit...

Make sure you do display the Independent Easter window poster – it includes a call to action...

The Easter Egg Hunt helps with awareness, footfall, engaging with the community, showcasing your offer

– Be enthusiastic and engaging * NO APATHY ALLOWED!

• Customers will remember the whole experience based on their WORST experience of the hunt, make sure everyone is enthused!

– No purchase required to get a sticker

• Every visitor is a potential customer or an introducer

Educating customers about value of “shop local”

I m p o r t a n t p a g e

Page 16: Retailer easter egg hunt presentation feb 14 pps

What now?

Areas where hunts are confirmed are on www.IndieEaster.co.uk/easter-egg-hunt

– You are welcome to step up and be an activation partner too!

Confirm your involvement to your activation partner by 8th February

– Make sure they have your full address details and contact number / email too

Be proactive and support local PR & Marketing!

Page 17: Retailer easter egg hunt presentation feb 14 pps

Pre-Submitted Questions...

Page 18: Retailer easter egg hunt presentation feb 14 pps

Submitted Questions... & Answers

How does the egg hunt turn into sales?

– If you think about each shop, say they meet 10 customers per day and have a 1:5 conversion ratio.

– Now if 4 shops share their 10 customers that is 40 visitors per shop. Whilst the conversion ratio may drop, as it may not all be relevant footfall, at a modest 1:10 you’ve potentially doubled sales

– It’s also not exclusively about sales, it’s about reconnecting local families with local retailers, engaging them for the longer term

Page 19: Retailer easter egg hunt presentation feb 14 pps

Submitted Questions... & Answers

How will it increase foot flow around the town?

– Its happening during school holidays, parents will be looking for things to do. It’s a fun and simple activity to help bring parents with kids into the town

– You will also need to engage local press and ensure you do plenty of local PR to increase total visitor numbers

– In the main it’s about encouraging existing footfall to visit more of the independent shops, raising awareness and enabling the shops to showcase what they have to offer to potential future customers from the local community

Page 20: Retailer easter egg hunt presentation feb 14 pps

Submitted Questions... & Answers

What resources are available

– You will receive 2 x A3 poster per retailer involved as well as a sheet of stickers (c. 270 stickers per sheet) per retailer

– You will have a template to add your participating retailers to and a hunt map – you need to use this template to be one of the “official hunts” * These need to be printed locally

– You will get the artwork for the certificate, but it needs printing locally

– You need to source the real eggs to give as rewards for meeting the completion criteria

– A press release template will be provided

Page 21: Retailer easter egg hunt presentation feb 14 pps

Submitted Questions... & Answers

Can it be run on a small budget?

– Connected to the previous question – yes... You need to fund (or get sponsorship for):

• Adding the local map graphic to the template

• Printing the maps

• Printing the certificates

• Buying the chocolate eggs

– Otherwise the “investment” is in the effort to get everyone working together and putting their best foot forward.

Page 22: Retailer easter egg hunt presentation feb 14 pps

Any more Questions...?

Page 23: Retailer easter egg hunt presentation feb 14 pps
Page 24: Retailer easter egg hunt presentation feb 14 pps

Contact & Connect...

Website: www.IndieEaster.co.uk

Email: [email protected]

Phone: 01727 238890

Twitter: @IndieRetailUK - #IndieEasterFacebook: www.facebook.com/IndieEaster