RETAILERS vs

CONSUMERSAre Shoppers’ Video Needs Being Met?

52% of consumers are

willing to stay on a website longer

with video.

79% of retailers have video on their

product page.

40%71%

71% of consumers say

that video is the best way to bring product features

to life.

Retailers know that video works, citing 40% increases in purchasing.

30

60

1545

57%of consumers are more

confident when watching a product

video.

65% say that seeing a product

demonstrated online makes it

easier to imagine themselves using

the product.

Round 2: Differences

“There is significant time spent on

product pages and that engagement

alone is worth something.”

1 in 3 consumers already watch video all or most of

the time.

9 in 10 consumers already watch videos at least once in a while.

17% of retailers don't track smartphone conversion activity

22% don't track tablet conversion activity

43% of consumers have

watched video on smartphones in the

last 3 months

35% have watched video on tablets

www.invodo.com

Both retailers and consumers value video, but fulfilling shoppers' expectations is what ultimately leads to success. Where do retailers' beliefs about video match up to consumers' needs, and where do they fall short?

Round 1: Similarities

RU

ND

OW

N • Video works: retailers sell more & consumers get the information they're looking for

• Retailers recognize that video helps consumers make decisions

• Video increases shopper engagement & time on site

• Consumers believe video belongs on the product page, right where retailers are putting it

RU

ND

OW

N • Consumers want video now, but retailers don't think it's important for everyone

• Retaliers aren't fully optimized to meet consumers' mobile video needs

Consumers want video, but many retailers aren’t

making enough video available.

“There’s no better way to bring

products to life.”

Retailers recognize the importance of mobile video, but aren't fully optimized to

meet consumers' needs.

More than half of consumers say that

watching product videos on their phone is more convenient than via PC.

“While video may be new today, it will be essential to have video for kids.”

Sources - http://bit.ly/merchantwp http://bit.ly/consumerwp