Retailing- A Case Study of Food Bazaar

Made By:Akanksha Garg (4868)Himank Rathour (4848)Jigeesha Nayyar (4878)

Prerna Grover (4842)

What is Retailing?

“Retailing consists of those business activities, which are involved, in the sale of goods or services to consumers for their personal, family or household use”It is the final stage in the distribution process for goods and services from manufacturers to final consumers.

• Manufacturer • Wholesaler• Retailer • Final Consumer

Food Retailing Industry

Challenges and Trends

Emerging Trends

FOOD BAZAAR-A Case Study

Profile

• Division of Pantaloon Retail India Ltd. • First opened in April 2002.• Has Superstores in 79 cities with 185 outlets in

total. 26 new additions made this year itself.• Store Sizes range from 8000- 15000 sq. feet.

0.26 million square feet retail space all over India.

• Caters to over 1.4 million customers per day across India.

‘Ab Ghar Chalaana Kitna Aasaan’

• Aim to create a blend of a typical Indian Bazaar and International supermarket atmosphere with the objective of giving the customer all the advantages of Quality, Range and Price associated with large format stores and also the comfort to See, Touch and Feel the products.

• The western values of convenience, cleanliness and hygiene are offered through pre packed commodities and the Indian values of "See-Touch-Feel" are offered through the “bazaar-like” atmosphere created by displaying staples out in the open, all at very economical and affordable prices without any compromise on quality.

• The positioning platform of Food Bazaar is based on factors such as the higher discounts and the wholesale price-points which is below MRP.

Store Layout

The store is divided into various sections which help classify the different types of products on offer in the store. They are:

• Farm fresh- all fresh vegetables • Chill station- frozen food and beverages • Golden harvest- food grains like wheat and rice• Chef zone- ready to eat and canned foods• Hungry kya- namkeens and wafers

• Food Bazaar also has its own in house private labels as they realize that private labels are gaining acceptance from the Indian consumers over the years. They currently have private labels in 58 categories.

• The private label portfolio of Food Bazaar includes Food Bazaar Tea Food Bazaar Salt Food Bazaar Spices Food Bazaar Dals and Spices Food Bazaar Basmati rice Food Bazaar Namkeens, Chips and Wafers Food Bazaar Pastes and Chutneys Food Bazaar Pickles

In House Labels

The Food Bazaar Advantage

• Excellent Quality-Offers the best of Indian and a few foreign labels too, vegetables – fresh, clean and crisp – both regular as well as exotic.

• Down to earth and low prices-The prices of all items are very competitive and affordable. Food Bazaar prides itself on the savings it helps customers make while shopping there.

• Competitive Schemes and Offers-Great value for money offers on various products from time to time help keep the customer happy and his/her budget in check.

• Unmatched shopping experience-

The entire shopping experience is a very pleasant experience for the customer – with air conditioning, soothing music, lighting all contributing to the excellent service levels.

• Excellent service-Service is quiet, efficient, and helpful in a pleasing way. No pushy sales people. Only simple smiling sales people ever ready to help the customer when asked

‘Future’ Plans

• Looking at achieving a turnover of Rs 800 crore by 2011. • The retailer is looking to multifold expand the number of outlets it

already has.• It is looking to add over 20 more products to its line of private

products.• Looking to expand its Fresh Foods and value-added pre-cut or

ready to use vegetables.• More Fruits, specially exotic varieties will be introduced in Tier-I

cities shortly.• Popularizing ‘Sach’- a recently launched oral care brand, co-created

with Sachin Tendulkar.• Launching more Gaurmet Food Bazaars after the one launched in

Delhi, in other metros.

• Most admired retailer of the year: Food and Grocery: Food Bazaar at Images Retail Awards 2007

• Coca-Cola Golden Spoon Awards 2009

• Most Admired Food & Grocery Retailer Of The Year

Awards and Achievements

Thank You!Thank You!