rethinking search in the era of new devices and services
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FIRE – 2012. Rethinking Search in the era of new devices and services. [email protected]. Sree Hari Nagaralu | Dec 19, 2012. Information Retrieval (Search) Integrated Devices & Services Emerging Trends with Digital Experiences Intelligence Fabric and Challenges ahead for Search. - PowerPoint PPT PresentationTRANSCRIPT
Rethinking Search in the era of new devices and services
SREE HARI NAGARALU |
DEC 19, 2012
FIRE – 2012
Agenda
Information Retrieval (Search)
Integrated Devices & Services
Emerging Trends with Digital Experiences
Intelligence Fabric and Challenges ahead for Search
Information Retrieval (Search)
User has Information needs
User enters a query in input box
Retrieval of results in a collection of objects For web, a collection could
be of documents, images, audio, video
Information about objects represented internally by using metadata
Top Ranking objects are displayed to the user
Search
Browser connects to the world and Search runs in a browser
Web of documents has grown humongously large
Search became the gateway to the world wide web
Browser
Computer
SER
VIC
ED
EV
ICE
Paradigm Shifts
Devices integrated with Services
iPod -- iTunes
iPhone, iPad – Full Browser, Passbook, Siri
Kindle -- Media Book Services
Android -- Google Play, Google Now
Xbox Kinect – Games and Media services
Windows 8 – Skydrive, Office, Bing, Skype
Device Hardwa
re
OS
Cloud Innovation across boundaries
between device hardware to OS to cloud services
Digitization of our entire society
Web growing at rapid pace
Beyond written documents
All Entities (People, Places, Organisations, Things) are getting digital representation
All relationships between entities getting digitized
Every interaction is getting digitized
Web of Documents
Web of Entities
Web of Entities &
Relationships
Governing Information Structures
Topical Structures Human thoughts, human language
Written and expressed content, Interactions with each other
Billions of documents created everyday
Social Architecture Human Relationships
Geo-spatial Dimension Connecting to Physical dimension
Digitizing entire planet – every physical location, every road, every building, etc
Example Scenario:My Friend, Prasanjit, has captured a few pictures of this event, tagged all the faces in the pictures and uploaded them to the FIRE homepage with the comment FIRE-2012 pictures.
My wife wants to look at some pictures of mine from the recent Kolkata visit.
1. How should the information get represented?
2. How should she formulate the query?
Digital experiences - Emerging Trends
Appification of the web Early stage of app evolution
Rich Interactions/Experiences to the users
Bing Travel App
Information List of Actions associated
Web Docume
ntApps
For opening a particular document type, you can
open in any of the associated programs
For exploring a particular entity, you can explore it
with any of the associated apps
File Name: A.htmFile Type: HTML FileAssociate Programs:
Entity Name: SkyfallEntity Type: MovieAssociate Apps:
Two Apps: BookMyShowPVR Cinemas
Digital experiences - Emerging Trends
Appification of the web Early stage of app evolution
Rich Interactions/Experiences to the users
Focus shifting from FILE to ENTITY
Need a “service” that can tell which apps are suited for what entities. Even further, for which actions on the entities.
Win8 People App
Contact Info aggregated from
multiple identitiesList of Actions
associated
Flight Booking
Cab Booking
Hotel Selection
Explore Kolkata
Explore ISI
Download some books
Flight Booking
Cab Booking
Hotel Selection
Explore Kolkata
Explore ISI
Download some books
Flight Booking
Cab Booking
Hotel Selection
Explore Kolkata
Explore ISI
Download some books
Flight Booking
Cab Booking
Hotel Selection
Explore Kolkata
Explore ISI
Download some books
Flight Booking
Cab Booking
Hotel Selection
Explore Kolkata
Explore ISI
Download some books
Task Completion is the KEY
Digital experiences - Emerging Trends
Interconnections between Apps thru Entities
Web of Apps and Services is evolving
“Task/Action” Links are evolving e.g. 1: Task: Share on Social Network
Choice of Apps are shown
e.g. 2: Task: “Transfer Money”
Apps: ICICI Bank App, HDFC Bank App, ...
Web Document 1
Web Document 2
App 1
App 2
App 3
Hyperlink
What do we call these
links?
Digital experiences – Emerging Trends
NUI / Natural human interactions Touch, gestures, voice, …
E.g. Microsoft Kinect, Apple’s Siri
Device Capabilities coupled with seamless Cloud connectivity
New generation of digital experiences – Devices & Services
Device-side Understand all forms of human language
written language, spoken language, body language
Understanding image, motion
Sensors to be fully aware of Context
Server-side/Cloud-side Cloud infrastructure
Big Data / Machine Learning
Still early stages of devices and services
Intelligence FabricAnything we do, anywhere we are, the devices, the cloud services, the model that understands the situation and is able to predict, anticipate.
Information Retrieval (Search)
User has Information needs
User enters a query in input box
Retrieval of results in a collection of objects For web, a collection could
be of documents, images, audio, video
Information about objects represented internally by using metadata
Top Ranking objects are displayed to the user
Paradigm Shifts Integrated Devices & Services Digitisation of our Society Information Structures
evolving Appification of the web Natural User Interfaces Powerful Devices Cheap Cloud Services Intelligence Fabric
Does form-factor of the devices play any role in the ranking?
User has Information needs
User enters a query in input box
Retrieval of results in a collection of objects For web, a collection could
be of documents, images, audio, video
Information about objects represented internally by using metadata
Top Ranking objects are displayed to the user
Does layout and ranking of results have any correlation?
User has Information needs
User enters a query in input box
Retrieval of results in a collection of objects For web, a collection could
be of documents, images, audio, video
Information about objects represented internally by using metadata
Top Ranking objects are displayed to the user
How to estimate information gain result collection is not homogenous?
User has Information needs
User enters a query in input box
Retrieval of results in a collection of objects For web, a collection could
be of documents, images, audio, video
Information about objects represented internally by using metadata
Top Ranking objects are displayed to the user
a
Ranking across different content types?
User has Information needs
User enters a query in input box
Retrieval of results in a collection of objects For web, a collection could
be of documents, images, audio, video
Information about objects represented internally by using metadata
Top Ranking objects are displayed to the user
a
Does User need to input text based query always?
User has Information needs User enters a query in input
box
Retrieval of results in a collection of objects For web, a collection could
be of documents, images, audio, video
Information about objects represented internally by using metadata
Top Ranking objects are displayed to the user
Scenario:
Lets say my device has information about my scanned boarding pass and I am sitting in a wrong gate in the airport.
Do even I know?
Should my device wait for me to ask about it?
Thank You & Happy New Year
SREE HARI NAGARALU | [email protected]