rethinking social discovery with haystack
TRANSCRIPT
Sept 2012
If you could share a message with the worldno matter where you are, what would you say?
www.haystacktechnologies.com
Introducing Haystack Identity Narrowcasting:Continuous wireless status updates to hundreds of people up to 500m*
* Neither WiFi, Bluetooth, nor GPS can do this
Hans Andersonplaying real racing on my iPhone
Ashley5 mutual friendsFreelance designer http://ashleya.net
Raul M. Lopez2 mutual friendsExperienced Ruby developer looking for a new gig!
@erinburgerListening to “We Found Love” by Rihanna
Then Interact With New Friends Via SmartphoneNot Limited to Friends You Already Know. No Check-in Required.
Raul2 mutual friendsExperienced Ruby developer looking for a new gig!
ErinListening to “New Year’s Day” by U2
HansPlaying Real Racing ...
Finder
Search Range 20 meters
Search For
Facebook Friends
Friends of Friends
Everyone
Step 1: Search Step 2: Find Step 3: Connect
Ashley5 mutual friendsFreelance designer please visit http://ashleya.net/
"Hi Ashley! How do you know @brianhart? My company happens to be looking for a freelance designer. Let's grab a coffee!"
jake214
"We worked together at FCB for 5 yrs. Send me your phone number?
Who Is Here Ashley
Show more ...
www.haystacktechnologies.com
Carla“COMPLETELY agree with his comment about Oracle”
Bill B.I wish I knew more about 3.0!!!
Jim“... anyone know if the Jigsaw guys are going to present today?
Janet Hook“anyone have any healthcare stories to share? i write for the LA Times ...”
Happening NowFinder
Search Range 100 meters
Search For
Facebook Friends
Friends of Friends
Everyone
Show more ...
Or Interact at Events WithPeople You’ve Never Met…
www.haystacktechnologies.com
Hillary7 mutual friendsListening to “The Rushing Wind” by Enation
www.haystacktechnologies.com
Benefits
• Next generation interactive offline advertising
• No more “tapping” posters to extract data/promotions/coupons
Or Interact With Outdoor Media ...
www.haystacktechnologies.com
Copyright © Blackbird Technology
Or Experience A Virtual “Speed-Bump” Next To A Brand’s Retail Display
8
Our Technology
We developed a new wireless technology called DASH7. It has a 500 meter range, can broadcast to hundreds of people standing
still or on the move, and is extremely low power.
It does things that WiFi, GPS, and Bluetooth cannot do.
It’s just awesome.
www.haystacktechnologies.com
Scalable Range 1-1,000m
Battery Life 100x > WiFi, BT
Strong crypto supportPenetrates walls, bends around metal
Up to 1 meter location accuracy
Same antenna and nearly the same silicon as NFC
Broadcasts to hundreds of recipients simultaneously
Connects with Moving People and Objects
Unlike WiFi or Bluetooth
www.haystacktechnologies.com
DASH7 BT* WiFi
Broadcast to 200+ people simultaneously Yes No No
Discover people nearby with common interests Yes No No
Connect with people who are walking or running Yes No No
Automatic configuration with compatible devices Yes No No
Configurable Range of 1-1,000 meters Yes No No
*Including Bluetooth LE
The Best P2P Wireless Technology?
www.haystacktechnologies.com
Autoconfig “2.0”
Benefits• Effortless, room-based
location-awareness• Faster and more
convenient pairing & un-pairing applications
• No more “tapping” other devices
• Security & privacy benefits
• Inexpensive, convenient
12
DASH7 uses the same antenna & (basically) the same silicon as NFC, apart from a single analog circuit
DASH7 operates at the 32nd harmonic above
13.56 MHz
NFC and DASH7 Today
(13.56 x 32 = 433.92)
No Additional Radio Required
Non-integrated Solution: 3 chips + passives, 1 antenna
Next Gen NFC Chips NFC operates at
13.56 MHz worldwide
DASH7 operates at 433.92 MHz worldwide
Integrated Solution: 1 chip + passives, 1 antenna
NFC is being deployed by
nearly all major handset,
wireless carrier, a
nd point of
sale vendors
DASH7 & Smartphones
NFC + DASH7 Combo Chip ConceptDASH7 can be added to an NFC chipset & solution with minimal additions
NFC 13.56 MHz Capacitive
Match
NFC +DASH7
13.56 MHz Cap Match
433 MHz Cap Extension
Modern RF interface chipsets are primarily digital.
DASH7 uses GFSK modulation, which is similar to one standardized NFC modulation.- Digital blocks remain intact
In concept, adding DASH7 to NFC is accomplished by adding an Integer-N PLL and a small number of analog switches.- Integer-N PLL for 13.56 MHz input with: Divider Ref = 128, Multiplier N = 4096 ± 7- Analog switches for tuning antenna at 13.56 or 433- DASH7 uses much less output power than NFC
433 MHz DASH7 band is low enough and narrow enough that normal SiO2 fabrication is OK.
www.haystacktechnologies.com
14Sources: Gartner, Juniper Research, Mary Meeker/KPCB, Informa,
OpportunityForecastInvestment Area
Strategic Gaps & OpportunityGap
$670 billion in mobile payments by 2015
50 billion internet-connected devices this
decade
$25 billion in mobile ads by 2015
Slow near-term merchant adoption = weak
consumer value prop
Customers need a sub-1 GHz wireless sensor networking standard
70% of offline retail purchase decisions take
place in-store, but mobile ad networks don’t work
well indoors
DASH7 and NFC share the same antenna and (basically) the same silicon, so
Haystack can enable non-payment use cases that will improve NFC’s overall value prop
on smartphones
DASH7 provides the first “offline cookie”, indoor location granularity to one meter, and automated check-ins. Haystack provides the glue to help developers bring
this to advertisers.
Haystack provides the first smartphone-centric solution for thousands of IoT
developers to create low power wireless sensor networking apps for smart energy,
building automation, infrastructure monitoring, and much more.
Mobile Payments
Internet of Things
Mobile Advertising
www.haystacktechnologies.com
