Rethinking the Enterprise: Social Business

Mark Crawford August 7, 2013 Public

SAP Social Business Environment: Accelerating Corporate Performance

• Intelligent Social Engagement with

customers

Employees

Employees

Informal Learning

Social Onboarding

Social Recruiting

Collaborative Goal and Performance Improvement

Social Media Analytics and Engagement

SAP Business Suite

SAP Cloud Apps SAP Analytics 3rd Party

Applications

SAP HANA/Mobility

Connect with your core

Systems of Record

Purpose built social solutions

inside applications, on your devices

and network

Purpose Built Social and Collaborative Solutions

Partners/Suppliers

Collaborative Vendor Bid Selection

Supplier Collaboration and “Ideation”

Collaborative S&OP

Customers/Partners

Collaborative Opportunity Management

Collaborative Campaign Management

Social Engagement/Support

Collaborative Partner Management

Broad-based secure social networking

foundation Enterprise Social Networking

Informal Learning

Simple video and screen captures for employee on

demand training and education.

Internal Communities

Content and collaborative communities to improve structured/unstructured

processes – development, learning, info sharing,

problem solving.

Talent Process Alignment

Collaboration around recruiting, onboarding,

and performance.

Social onboarding

Welcome, inspire, and engage new hires

Knowledge sharing

Polling, activity feeds, and groups connecting employees with each other and with customers, vendors, and partners

Mobile support

Real time engagement and contribution via mobile devices

Customer Service

Shorten time to resolution and contact center metrics through collaborative case management with resultant customer engagement and satisfaction

Sales

Social opportunity management and deal rooms to facilitate negotiation and closure through collaborative customer engagement

Supply Chain

Engage cross company teams in collaborative vendor /bid selection and enable alignment between sales planning and inventory forecasts through collaborative sales and operations planning

IT

Break down social silos through social collaboration foundation across the business that provides seamless, aggregated experience.

Some SAPJAM Supported Use Cases

Social Business Bottom Line impacts

Increase Revenue

Decrease Cost

Mitigate Risk

Continuously Delight and Satisfy

Customers

Improve Talent Performance

Optimize the Demand and Supply Chain

Make Data Driven Decisions at every

level

Leveraging Social Business to Close the Loop

Manage customer records and interactions and analyze trends.

Traditional CRM

Talent Management

Manage goals and learning

objectives.

Execute Order to Cash, Identify Risk, Manage Compliance.

Financial Management

Supply Chain Management

Execute Procure to Pay efficiently.

Business Networks

Galvanize your supply chains to become strategic partners.

Supply Chain Performance

Customer Performance Talent Performance

Talent Networks

Leverage knowledge as a strategic asset.

Build strong customer communities to delight customers and lower

acquisition costs.

Customer Networks

Manage exceptions and drive decisions.

Performance Networks

Financial Performance

Traditional Systems

Process

Content Application

s

Data

Moving Forward – Social collaboration at the point of analysis, decision making, action and business execution

Process

Content Applications

Data

People

Seeds of Change – Semantic Standards for Information Expression and Contextualization

Web Based Semantic metadata for data

Web Based

Semantic Context

Mechanism

Social Business Content

Standards

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