retreat t - tag alliances · legal network, the national association of minority & women owned...

MARKETING

and Business Development

RETREATNOVEMBER 11-12, 2011Hilton St. Petersburg Bayfront St. Petersburg, Florida

A one-of-a-kind program created by and for TAGLaw legal marketing professionals.

MARKETING and Business Development

RETREATAcademy SM

Presented by:

Presentations and moderation by renowned legal marketing expert Larry Bodine, Esq.A Worldwide Network of Quality Law Firms

TAGLaw Marketing & Business Development Retreat 2

MARKETING


RETREATDear TAGLaw Member:

We are proud to extend to our members, an exciting opportunity to grow and train their marketing and business development staff. The TAGLaw Marketing and Business Development Retreat will be held November 11th and 12th, 2011 in St. Petersburg, FL and we hope that someone from you firm can attend.

The conference follows a similar format to our highly-praised Managing Partner forum which means you will not find a crowded ball room with huge crowds and competitors, but instead an intimate setting comprised of fellow TAGLaw members. You will be given exclusive access to renowned legal marketing expert Larry Bodine, Esq.

The presentation topics for the morning and afternoon sessions include “Elements of a Business Development Plan that Generates Revenue” and “Execution Steps to Make Your Business Development Plan Work.” Combine Mr. Bodine’s presentations with the interactive roundtables, which will be guided by your response to a pre-conference survey, and you are certain to walk away with insights and tools to enhance your firm’s marketing strategy. Additionally, at the end of each round table session you will be given the opportunity to “Buzz Bodine” by trying to stump him in a lightning round style Q&A session.

Mr. Bodine’s reputation in the industry is stellar and we hope you will read his full biography on page 3. Also, visit his website at www.larrybodine.com to read amazing success stories and testimonials like the one below.

“Larry is a pioneer when it comes to law firm marketing. Make sure to use Larry at your firm...before the competition does.”

—Rod Sloane, Director, Solicitors Institute

The TAGLaw Marketing and Business Development Retreat will provide your firm with the knowledge and skills to give you a strategic advantage and stay on the cutting edge of legal marketing while also providing a unique opportunity to network with other TAGLaw firms. Take a look at our program and register soon using the form at the end of this brochure. Cost for the Course is $995 if you register by October 10th; $1095 if you register after October 10th.

We hope to see you in November.

Regards,

Robert U. Sattin

President TAGLaw | TAG Academy | TIAG +1 727 895 3720 [email protected]

What is the Marketing & Business Development Retreat?

A Worldwide Network of Quality Law Firms


MARKETING


RETREATTAGLaw and TAG Academy are proud to provide you exclusive access to renowned legal marketing expert Larry Bodine in an interactive and informative setting.

Larry Bodine, Esq. Larry Bodine MarketingLarry Bodine is a business development advisor who helps law firms generate revenue and get new business by:

• Conductingmarketingassessmentsanddevisingstrategiestoincreaserevenue.

• Coachinglawyerstodeveloptheirpersonalmarketingplans • Traininggroupsofpartnersandassociatesinbusinessdevelopment

techniques • Usingtechnologytomarketthefirm • ExpertwitnesstestimonyinInternetdisputes

He has advised 250+ law firms over the last 20 years. Larry has advised firms from a 3,000-lawyer global law firm to a 25-lawyer trial boutique. He was the Director of Communications of Sidley, Austin Brown & Wood based in Chicago for eight years in the 1990s. He has 15 years’ experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal and other news publications. Mr. Bodine has served as an expert witness in litigation involving Internet marketing disputes.

He is a Technolawyer Legal Technology Consultant of the Year, and an Edge Award winner, for writing the best article published in the ABA’s Law Practice magazine: “What the Web Can Do for You,” November/December 2002 Issue (Vol. 28: No. 8).

Larry conducts online Web Seminars on business development and marketing. See www.PBDI.org. He is also a well-known speaker on business development topics, including presentations for the American Bar Association Annual Meeting, several state (Arizona) and local (Chicago) bar associations, the TAGLaw network, ALFA International Global Legal Network, the National Association of Minority & Women Owned Firms, the Total Practice Management Association, ALM’s LegalTech, the Legal Marketing Association, and the Association of Legal Administrators. He founded:

• TheLawMarketingListservin1996,www.LawMarketing.Biz,whichisonlineemaildiscussiongroup.

• TheLawMarketingChannelWebsite,www.LawMarketing.com,anewsandinformationpresentingexpertsoffering their tips on business development.

• Thebi-weeklyLawMarketinge-Newsletter,whichisbroadcastto2,500marketersacrossNorthAmerica.

• TheLawMarketingBlogathttp://blog.larrybodine.com,whichisoneofthemost-subscribedtoandlinked-tomarketing blogs online.

“ Larry is a true industry pioneer. Few people have had as widespread an impact in the field of legal marketing as Larry. Highly respected in the industry.”

—Harry Joiner, President, MarketingHeadhunter.com.

Moderator


MARKETING


RETREATHilton St. Petersburg Bayfront St. Petersburg, Florida, USA

November 11-12, 2011

Conference Presenter & Moderator: Larry Bodine, Esq.

Friday, November 11th

6:30 p.m. Cocktail Reception & Dinner Cafe Alma (www.cafealma.com) Address: 128 3rd Street South (within walking distance of hotel)

Saturday, November 12th

8:15 a.m. – 9:00 a.m. Breakfast

9:00 a.m. – 9:45 a.m. Elements of a Business Development Plan that Generates Revenue Larry Bodine, Esq., Larry Bodine Marketing Learn the step-by-step process for creating a business development plan that will generate leadsandnewfilesforyourlawfirm.Inthisprogramyouwilllearnthesourcesofnewbusiness and a strategy to capitalize on them. Business development expert Larry Bodine, Esq.,whohasadvised250lawfirms,willdescribethefinancialandclientinformationyouwillneed,andamethodtodeviseaplanuniquelysuitedtoyourfirm.

9:45 a.m. – 10:45 a.m. 1st Interactive Roundtable Discussion (The round table discussions will be guided by your response to a preconference survey.)

10:45 a.m. – 11:00 a.m. Morning Break

11:00 a.m. – 12:00 p.m. 2nd Interactive Roundtable Discussion

12:00 p.m. – 1:15 p.m. Lunch

1:15 p.m. – 2:00 p.m. Execution Steps to Make Your Business Development Plan Work Larry Bodine, Esq., Larry Bodine Marketing Carrying out your business development strategy is where the rubber meets the road. Now youmustconcentrateonspecifictacticsandactivitiesbyindividuals.Citingactualexamplesoflawfirmsthathavecarriedoutsuccessfulinitiatives,Mr.Bodinewilldetailthestepstostartclient-focused initiatives and industry marketing efforts. You will learn how to roll out your plan from practice groups to individual lawyers, and to build a culture where business development willflourish.

2:00 p.m. – 3:00 p.m. 3rd Interactive Roundtable Discussion

3:00 p.m. – 3:15 p.m. Afternoon Break

3:15 p.m. – 4:15 p.m. 4th Roundtable Discussion - Open Issue Forum This roundtable will be an open discussion of issues that have not been addressed or were of sufficientinterestfromtheearliersessionstobecontinued.

4:15 p.m. – 5:00 p.m. Summary and Closing

5:00 p.m. Cocktails and Hors D’oeuvres

Agenda


MARKETING


RETREATHilton St. Petersburg Bayfront

The Hilton St. Petersburg Bayfront hotel is located in the waterfront district of downtown St. Petersburg, Florida. Our legendary Hilton hospitality invites you to join us on business or pleasure in our world-class hotel accommodations, which will provide you with an experience you’re unlikely to forget. Guests at the Hilton St. Petersburg Bayfront hotel will stay in one of our 333 elegantly-designed and beautifully-decorated hotel guest rooms and suites, created with comfort and quality in mind. The hotel offers a wealth of services and amenities for business, pleasure, fitness or recreation. The hotel also offers excellent dining options including the newly renovated modern restaurant, Tangerine, and an on-site Starbucks. Downtown St. Petersburg is home to many of the finest cultural attractions in Florida, all conveniently located just outside the hotel’s front doors.

Hotel rooms will fill up quickly during this peak season, so make your reservations soon!

Contact the Hilton St. Petersburg Bayfront to reserve your hotel room at +1 800 944 5500 or +1 727 894 5000.

Reservation Group Code: 9870005

Transportation

AIR TRAVELTampa International Airport - Though the Tampa Bay area has several serviceable airports, Tampa International Airport (TPA) is the most accommodating for domestic and international flights. For more information visit www.tampaairport.com.

St. Petersburg / Clearwater International Airport - A smaller airport which has flights from smaller regional airports. For more information visit www.fly2pie.com.

FROM THE AIRPORTTransportation to the Hilton from the Tampa International Airport is available by using either a taxi, (between $40-50 one way), or the Super Shuttle (approximately $25 one way and you will need to make a reservation at least 24 hours in advance; call +1 727 572 1111). It takes about 30 minutes to go from the Tampa International Airport to the Hilton by taxi. The Super Shuttle takes a little bit longer as it makes several stops at various hotels. For limousine service, you may call Elizabeth Limousine at +1 727 455 8909.

Accommodations & Transportation


MARKETING


RETREATCome to the TAGLaw headquarters in sunny St. Petersburg, Florida...the city that holds the Guinness World Record for most consecutive daysofsunshine(astretchlasting768daysthatbeganin1967),hasthelargestcitymarinaintheUnitedStates,andhas 244 miles of shoreline.

Tourism: Located in the Greater Tampa Bay area, there is much to do in the Sunshine City of St. Petersburg. Visitors can soak up the sun at the beach, browse through a world-class museum or stroll along streets lined with graceful Mediterranean-style architecture. There are six museums in St. Petersburg alone, including the Florida International Museum (a Smithsonian Institution affiliate), a Museum of Fine Arts, the Salvador Dali Museum, and the Florida Holocaust Museum, the fourth largest in the United States. Whatever your taste, St. Pete offers everything under the sun. The city’s central west coast Florida location makes it easy to go beyond and explore. Visit St. Pete’s nearest neighbor, Tampa—a city with its own identity and cultural pulse. There are theme parks, zoos and a plethora of additional shopping centers. Busch Gardens, the Lowry Park Zoo and the Florida Aquarium are just 30-40 minutes away. Be under the “magic” spell of Orlando’s many theme parks in just 90 minutes. A three-hour drive takes you to Florida’s east coast (Daytona), and a journey south over the Sunshine Skyway Bridge links with Sarasota and beyond to Sanibel Island, Ft. Myers and Naples.

Weather: InNovember,theaveragehightemperatureinSt.Petersburgis77ºF(25ºC),withanaveragelowof60ºF(16ºC).Foratimelyweatherforecast,visitwww.weather.compriortotheconference.

About St. Petersburg, FL


Cost per participant if registered by Friday, October 10, 2011 is $995. (Cost per participant after Friday, October 10, 2011 is $1095.)

Registration price includes admission to sessions and meals shown on the agenda. Hotel accommodations are not included and

must be booked separately (see page 8 for the reservation group code).

ATTENDEE INFORMATION

Attendee Name: _____________________________________________________________________

Attendee Title: ______________________________________________________________________

Firm Name: _________________________________________________________________________

Attendee Email Address: _____________________________________________________________

PRICING INFORMATION(Prices are in U.S. Dollars.) PRICE QUANTITY SUBTOTAL

Marketing Retreat Attendee (per person): $995.00 x 1 = $995.00

TOTAL COST:

PAYMENT INFORMATION

PAYMENT BY CREDIT CARD:

Card Type: Visa MasterCard American Express

Full Name on Card: ________________________________________________________

Card #: ___________________________________________________________________

Expiration Date: ______/______

Email Address: ____________________________________________________________

Authorized Signature: ______________________________________________________

PAYMENT BY CHECK: Please make checks payable to TAG Academy LLC. Send to: TAG Academy, 150 Second Ave. N, Suite 710, St. Petersburg, FL 33701

Please complete and fax to Jacky Breeden at +1 727 895 3722.

Payment by Wire Transfer:

Please contact Jacky Breeden at [email protected] or +1 727 895 3720 for wire transfer information.

Marketing & Business Development RetreatRegistration Form

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