return on infographics
DESCRIPTION
A presentation I gave at Minneanalytics in September, where I examined the value of infographics in your content marketing strategy. Infographics are all over the web, but are they worth it? This session looked at case studies of infographics and data visualization and included a discussion of their role in your marketing strategies.TRANSCRIPT
800% increase from 2010 to 2012
people remember 80% of what they see vs 20% of what they read (10% of what they hear)
94%more visits
posts with visualizations get
44%more likely to interact with brands that post
pictures
people are
12%more than those
who don’t
publishers who use infographics grow
Photos are liked 200% more than text
Videos are shared 1200% more than text and links combined
1. Increases Brand Awareness
2. Increases Engagement
3. Lead Generation
4. SEO Benefits
Benefits of Visual Content
SEO Value of an Infographic
• 12th spot on Google gets 0.8% of clicks • 8th spot on Google gets 3.1% of clicks • Keyword goal gets estimate of 165,000 searches in the US • This IG increases traffic on keyword from 1,320/mo to 5,115/mo
37
Over 15,000 page views Over 3,500 shares
Featured on Lifehacker, Guy Kawasaki, & Design Taxi
39
Over 5,000 uniques Over 1,700 shares
Featured Food Network, Lifehacker, & Urbanspoon
Over 2,000 page views Over 1,500 shares
Average time on site - 3:56
www.udemy.com/infographics
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