1

May 12, 2011

ROI for WCM

Siteworx

11480 Commerce Park Drive

Third Floor

Reston, VA 20191

www.siteworx.com

2

Featured Clients

Awards

Siteworx Overview

Award-winning Interactive Agency

Specialize in WCM/CMS, Search, and Analytics

Majority of clients are Fortune 1000

Extensive experience with Open Source, COTS and Custom solutions

Microsoft Gold Certified Partner

Thought Leadership

3

Growth and Profile

Founded in 2002 and headquartered in Reston, VA

Achieved 40% growth in 2010

Currently employ over 100 full time staff

20+ Microsoft Certified Professionals

8 PMP certified Project Managers

Featured Partners

4

Agenda

Siteworx’ ROI for WCM Calculator

Hypothetical Financial Services Company Considering WCM Investment

Major Areas to Uncover ROI for WCM

Improved Efficiencies

Additional Revenue

Improved Online Branding

Quicker Time to Market

Siteworx’ ROI for WCM Calculator Applied to Hypothetical Company

5

Siteworx ROI for WCM CalculatorTotal NPV $335,799 $4,029,583 $15,125,746

TCO License ($450,000) ($450,000) -$2,336,645

TCO Implementation ($1,400,000) ($1,400,000) $12,789,101

TCO Maintenance (Annually) ($135,000) ($486,645)

Discount Rate 12%

Time Horizon (Years) 5

Monthly Return Annual Return NPVPieces of Content Published per Month

Total As-Is Hours of Labor to Publish

Total To-Be Hours of Labor to Publish

Blended Labor Rate per Hour

20 80 20 $100 $120,000 $1,440,000 $5,190,878

As-Is Penalties per Month

To-Be Penalties per Month

Amount of Average Penalty

0.33 0.08 $100,000 $24,666.67 $296,000 $1,067,014

IT Cost for Peak Month Demand

IT Cost for Average Monthly Demand

$120,000 90,000 $30,000 $360,000 $1,297,719

Current Bounce Rates for Landing Pages

Projected Improvements Due to Better Tailored Landing Pages

Monthly Site Traffic

Value of a Web Visit

42% 1% 500,000 $10 $50,000 $600,000 $2,162,866

Current Conversion Rate

Projected Improvement Due to Online Testing

Average Net Profit Per Online Sale

Projected Additional Net Profit from Cross-Sell and Up-Sell

Online Sales Per Month

5% 2% $80 1% $22,500 $54,000 $648,000 $2,335,895? ?

As-Is Hours to Coordinate Site Changes Across Properties

To-Be Hours to Coordinate Site Changes Across Properties

Site Changes per Month that Impact Across Properties

Blended Labor Rate per Hour

150 20 1 100 $13,000 $156,000 $562,345As-Is Hours to Push Corporate/Brand Messages Out via Social Media and

To-Be Hours to Push Corporate/Brand Messages Out via Social Media and

Messages per month

Blended Labor Rate per Hour

10 5 100 60 $30,000 $360,000 $1,297,719

Market Share Captured by First Mover

Market Share Captured by Fast Followers

Average Market Size of New Initiatives Net Margin

New Initiatives per Month Firm Becomes First Mover Due to WCM

40% 18% 100,000,000 5.50% 0.08 $8,403 $100,833 $363,482

Base Difference in Market Share between First Mover and Fast Followers

Adjustment for Near Simultaneous Product Launches

New Initiatives per Month Firm Can Follow Competitor Nearly Simultaneously

22% -10% 0.25 $5,729.17 $68,750 $247,828Accounts Receivable per Month

Months to Deliver New Product

$300,000 2 $600,000

Total ReturnTotal InvestmentTotal ROI

Multi-Site Management

Multi-Channel Campaign Management

First Mover Advantage

Competitive Reaction Time

B2B2C Scenario

Quicker Time to Market

Publishing Efficiencies

Regulatory Penalty Avoidance

Hardware Consolidation

Increased Engagement - Bounce Rate

Increased Engagement - Conversion Rate

Additional Devices

Increased Cost Efficiencies

Improved Online Branding

Additional Revenue

6

Profile of Hypothetical Company Considering WCM Investment

Overview: Multinational conglomerate offering insurance services and asset management

Countries Served: US, UK, Germany, Spain, Portugal, Brazil, China, Japan

Competitive Landscape: Company is usually reactive in competitive and dynamic marketplace

Major Business Problems: There is a 3 week turnaround time to publish new content

Financials:

Market Cap: $5B

2010 Revenue: $800M

Web Statistics:

Pageviews / Month: 3M

Bounce Rate: 42%

Online Marketing Department Figures:

Items of Web Content / Month: 20

Items of Social Media Content / Month: 60

Email Blasts / Month: 40

IT Costs / Month: $120,000

Employees: 3,000

Net Margin: 6%

Online Sales / Month: 22,500

Net Margin / Online Sale: $80

Conversion Rate: 4.5%

Web Properties Managed: 260

7

Improved Efficiencies

Time and effort to draft/design/approve/translate/publish new web content

Regulatory compliance liabilities

Hardware consolidation via cloud

8

Placeholder to walk through spreadsheet

9

Increased Revenue

Increased engagement

Increased conversion

Cross sell and up sell through personalization

New channels (mobile, tablet, tv)

10

Placeholder to walk through spreadsheet

11

Improved Online Branding

Brand improvements due to concurrent redesign

Brand consistency across multi-site and multi-lingual deployments

Brand consistency across multi-channel marketing

12

Placeholder to walk through spreadsheet

13

Quicker Time to Market

First mover advantage

Quicker reaction to competitors’ initiatives

B2B2C scenarios

14

Placeholder to walk through spreadsheet

15

Conclusion bullets