Return on LuckGreat by Choice - Ch. 7Group 5

COURTNEY ELLIS

ROBERTO PADILLA

GLEN LESLY

CASEY HARVEY

MASON STONE

JULIO GARCIA

TRAVIS TEMPEL

MIGUEL MEDRANO

Chapter Overview What is a Luck Event?

Malcolm Daly and Jim Donini story -- and was the success Luck or Skill

Different Luck Events

Are 10Xers luckier than comparisons?

ROL scenarios and what contributes to Great ROL

Who is your best luck

Luck is not a strategy

Underarmour's Return on Luck so far

What is a Luck Event?1. Some significant aspect of the event

occurs largely independent of the actions of the key actors in the interprise.

2. The event has a potentially significant consequence (good or bad)

3. The event has some element of unpredictability.

Ex: The Story of Malcolm Daly and Jim Donini

Luck or Skill Bad luck- Daly lost his grip on the mountain. Good luck- Rope was not cut all the way through. Good luck- Daly did not die. Good luck- Daly did not kill Donini as he fell from

the top of the mountain. Good luck- Donini reached base camp just as

Paul was flying by. Good luck- The rescue team got to Daly before

the raging storm.

Skill - Daly made a plan to live. He had to stay warm.

He had a regimen to do a 100 windmills with each arm.

He did stomach crunches 100 at a time.

He had the stamina to do this for 44 hours.

Luck or Skill

Luck EventsGood, High Importance

Bad, High Importance

Good, Medium

Importance

Bad, Medium

Importance

Good, Low Importance

Bad, Low Importance

Possible ROL Scenarios 1. Great Return on Good Luck

2. Poor Return on Good Luck

3. Great Return on Bad Luck

4. Poor Return on Bad Luck

Great ROLThe Leadership Concepts:

1. Fanatic Discipline

2. Empirical Creativity

3. Productive Paranoia

4. Level 5 Ambition

5. 20 Mile March

6. Fire Bullets

7. Cannonballs

8. Leading Above the Deathline

9. SMaC

All directly contribute to earning a great ROL

Luck vs. ROL

Return on Luck

Great

Poor

LuckBad Good

Defining Moments in 10X

journey

Essential Skill for 10X results

Can lead to hitting the Death Line

A sure path to mediocrity

ROL Examples

Return on Luck

Great

Poor

LuckBad Good

Proposition 103 and

Progressive Insurance

Bill Gates and his success

PSA compared to Southwest AMD Story

High ROL: Bill Gates Born into upper middle class and went to private school.

Coming of age just as microelectronics made the computer inevitable.

Luck is NOT a Strategy1. Cultivating the ability to zoom out and recognize luck when it happens.

2. Developing the wisdom to see when, and when not, to let luck disrupt your plans.

3. Being sufficiently well-prepared to endure an inevitable spate of bad luck.

4. Creating a positive return on luck--both good and bad luck.

Luck isn't a strategy, but getting a positive return on luck is.

Underarmour's ROLfind answers to key questions in chapter summary

as

they pertain to underarmour.....

who wants this slide?

also bonus question... who is underarmour's best luck?

Conclusion Malcolm Daly and Jim Donini. Luck or skill. Amgen vs. Genentech Return on luck good or bad. Luck is not a strategy. Who is your best luck. 10xers and their comparisons.