review presented by anthony edmonds. audience public sector nhs local authorities private...
TRANSCRIPT
REVIEWPRESENTED BY ANTHONY EDMONDS
AUDIENCE
Public sector NHS
Local Authorities
Private organisations/suppliers Transport providers
Care givers
Specialist facilities
BRANDING
+ Bold use of colour
+ Modern, clean layout
+ High quality imagery
+ Focuses on people
- Inconsistent use of colour
- Unfriendly body font
- Sections of unbroken text
STYLE UPDATES
Embrace flat design
Flat logo
Flat button icons
Friendlier body font Additional incidental imagery
User logos
Supplier logos
Text layout variation
TECHNOLOGY
Support non www. requests
Alias domains
Claim .uk and .com addresses
Add https:// support
Reduce file request load
Sprite sheets
Merge CSS/JS components
43 Load Requests1x Video3x Fonts4x CSS
11x JavaScript24x Images
ACCESSIBILITY
Add text attributes to key images
Alternate accessibility mode
Reduced colour
Adjust overlaid text
Declare page language
Ensure W3C validation
Implement semantic elements
New HTML5 elements
Assists page reading programs
INCREASE CLIENT ENGAGEMENT
Increase level of SEO
Page title length
Complete meta tags
Keyword consistency
XML Sitemap
Search engine crawlers
Add “call to action” sections
Make contact details more present
Upcoming events/exhibitions
Thank youPlease feel free to ask any questions you may have