(revised for august/september pride) 2020 ......2020 partnership package august 30 to september 5,...

2020 Partnership PackageAugust 30 to September 5, 2020


(REVISED FOR AUGUST/SEPTEMBER PRIDE)


2020 Partnership PackageAugust 30 to September 5

queencitypride.ca2

Pride can not be cancelled,Only re-imagined.

Pride is not just a parade or festival. For Regina’s 2SLGBTQIA+ communities, it’s the first time they felt truly able to be themselves. It’s the day or week or even month to be unafraid. It’s connecting with each other: laughing, dancing, crying, fighting together. It’s a feeling.

Our Gender and Sexually Diverse (GSD) communities have achieved much throughout history and faced many challenges. This year, our biggest challenge is to remain connected while also apart. Overcoming isolation, insecurity, and supporting the wellbeing of our community is this year’s focus.

It’s with support from partners like you that Regina Pride Inc. is able to create this annual festival and with your continued support you’ll enable us to keep going as we adjust our programming for the challenges of today.

There is still important work to be done. Our festival is not only a celebration of our past, but a call for support as we continue to secure rights, erase stigmas, and make the world more inclusive and loving. We invite you to raise your voice for inclusivity and diversity, as a supporter of Queen City Pride.

Dan Shier Lisa PhillipsonHe/Him She/HerCo-Chair Co-Chair

QUEEN CITY PRIDE 2019 STATS

• 45+ official and affiliated events held during the 2019 festival week

• 117 registered entries in the parade (17% increase)

• Majority of festival programming continues to be free to attend with specific focuses on youth, senior, educational, and diversity events

• Regina’s longest, most-diverse summer festival



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JOIN OUR GROWING

FAMILY!

Show the world that your business stands up for equality.By partnering with Pride, you’re helping make Regina an even better place to live.

It’s just good business: the GSD market is known for its loyalty to GSD-friendly brands. The number of same-sex couples in Canada has increased by 50% in 10 years.

“I have students whose lives are changed and they feel empowered to be who they are and love who they love. Improved attendance, better grades, higher

overall self-worth. You are changing lives.” - Corinne P.

COLLEGELUTHERUNIVERSITY OF REGINA

M A R S H D I G I T A L



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More than a Festival We host and support community

events year-round. We’re also active members of national/

international Pride associations.

Jam-Packed Celebration With 20+ community partners,

45+ individual events, and thousands of participants, we

pack a lot into Pride Week!

Community Connection We continue to advocate for

and listen to our communities so we can be a strong voice and

represent our City.

YOUR SUPPORT HAS A HUGE IMPACT ON OUR COMMUNITY.

DOUBLE YOUR IMPACT IN 2020!DOUBLE YOUR IMPACT IN 2020!

If you’re considering a new partnership with Regina Pride or you’re a returning partner wanting to do more with us, this is the year to do it!

For the 2020 Festival, we’ve been approved for the ‘ArtsVest’ match-funding grant provided by Business / Arts, a national charitable organization that shows the power of partnership between business and arts.

Your contributions could be matched, up to 100%†, simply by signing on as a new partner or increasing your contributions from last year. Let’s build stronger communities, together!

“I really appreciated the wide representation of different groups within Regina coming together and just celebrating love.” - Kate I.

NewSponsor

100% Cash50% In-Kind

2016-2019Sponsor

100% of Increase Cash50% of Increase In-Kind

New Multi-YearCommitment

100% of Cash (1st year)50% of In-Kind (1st year)

ReturningPast Sponsor

75% of Cash25% of In-Kind



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CORE SPONSORSHIP (REVISED FOR FALL)

Core Sponsorship is at the heart of our partner relationships. It offers your brand broad exposure before, during, and after the festival through print and online media. Our packages start at just $500 and are the primary way to partner with Pride. We welcome both cash sponsorships and in-kind support (valued at fair market values).

1 ‘Event Sponsorship’ will be negotiated with Sopnsor on case-by-case basis for 2020 Year.2 Don’t delay: our artwork deadline is August 14. After this date we cannot guarantee fulfillment of certain benefits.3 Please refer to our sizing document for the current sizing information.Please see the fine print on the rear cover of this appeal for additional details on these opportunities.

Platinum$10,000

Gold/Media$5,000

Silver$2,500

Bronze$1,000

Supporter$500

Speaking Opportunities

Logo Placement during QCP Virtual Broadcasts and Online Events 2 Large Regular

Event Add-on Unlocked 1

Verbal Recognition at QCP Events

Logo Placement on Pride Schedule 2

Banner Ad on Website 2, 3 V High Frequency

V High Frequency

High Frequency

Reg. Frequency

Logo on Festival Poster Footer 2

Promoted Social Media Posts 2 5 & Feature 3 2 1

Logo and Back-link on Pride Website 2

Complimentary Entry into Parade

Compimentary Entry to “Show Your Pride” Business Contest

UPDATED

UPDATED

UPDATED

UPDATED

UPDATED

UPDATED

UPDATED



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Please see the fine print on the rear cover of this appeal for additional details on these opportunities.

À LA CARTE MENU (REVISED FOR FALL)

NEW! Understanding that businesses come in all shapes and sizes, we’ve introduced new “à la carte” items that will help us provide necessary materials and services for Pride, while giving your business the exposure by putting your brand on or at the front of the service you choose.These options are available without a Core Sponsorship commitment. Be sure to check out our core options as they come with many benefits you may want to consider.

SUPPORT OUR VOLUNTEERS

By sponsoring our volunteer shirts, supplies, food, and party, you help us ensure the very people responsible for being on the ground during Pride can look good, have the tools to do the job, be fed, and celebrate a job well done.Branding: Your logo will be printed or applied on volunteer shirts.

Volunteers$600

SUPPORT LOCAL ARTISTS AND PERFORMERS

Pride believes in always providing monetary compensation for all artists, performers, speakers, and presenters. By sponsoring a performer, you’ll help ensure our local talent can take centre-stage at this year’s festival.Branding: Your business name will be mentioned with artist introductions.

One Act$150

SANITIZATION STATIONS

Keeping our festival-goers safe is a priority. With your help, we can ensure there are enough hand sanitization stations throughout our festival.Branding: Your logo will be placed on bottles and/or stands.

Sanitize$300

PRIDE LIVES HERE POSTERS

Help ensure Pride remains visible even when we’re stuck at home. Queen City Pride will be distributing “Pride Lives Here” posters for free to the community and local businesses to put up on display.Branding: Your logo will be placed on the back of the poster.

Posters$250

THE TOILETS

Let’s face it, toilets aren’t the most glamorous of spaces, and yet, they’re integral to a successful festival experience. You’ll be happy to see them when you need them, so why not be the brand that provides this essential service?Branding: Your logo on the outside of the door and poster/ad on inside.

Parade$725

RAINBOW CROSSWALKS

Help us repaint the rainbow Pride and Trans crosswalks in downtown Regina. Our team of volunteers are excited to add a fresh coat of paint for the 2020 season. Your support will help cover the supplies and paint needed.Branding: Your business name will be mentioned in posts/acknowledgements.

Paint &Supplies

$800

STREET BANNERS

Queen City Pride is replacing 50 banners in the downtown area. This year’s banners will include the designs of several identities that help represent our community. Help us fly our flags all over the city.Branding: Your business name will be mentioned in posts/acknowledgements.

$100Per Banner

UPDATED

NEW

NEW

NEW

NEW



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SHOW YOUR PRIDEQueen City Pride invites all Regina businesses and organizations to transform their storefronts, menus, and offerings for Pride Week!

Pride is different this year. Our community is finding new ways to support each other. Events are keeping us together while we stay apart. Now, we’re re-imagining how our community can be visible at a time when so much has changed.

The “Show Your Pride” contest encourages Regina businesses and organizations to join us in celebrating Pride this year through a vibrant and visible display. Instead of printing our annual Pride Guide booklet, we want your help to get the word out about this year’s Queen City Pride Festival. Transform your storefront, create a colourful window display, fly a Pride flag, offer limited edition Pride specials, and most importantly, promote the Pride Festival Schedule to your customers and employees.

Guest judges and members of Regina Pride will decide the top three displays and award prizes for this year’s contest.

All “Show Your Pride” participants will have their displays showcased on Queen City Pride’s social media to help build exposure for the contest and drive traffic to your business.

Let’s brighten things up with a splash of colour while helping promote Pride in our city!

NEW!!!

Promotion Dates August 20th to September 5th

How to Enter Visit queencitypride.ca/show-your-prideEntry Fee: $10 donation • free for sponsors

Judging Day August 28th



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ANDIE BOURQUE THEY/THEM

SPONSORSHIP [email protected]

DAN SHIER HE/HIM

[email protected]

LISA PHILLIPSON SHE/HER

[email protected]

REGINA PRIDE INC.1 (888) 386-5687B-1415 ALBERT STREETREGINA SK S4R 2R8

© COPYRIGHT 2020 REGINA PRIDE INC.SOURCES: B. Fuller - Business Insider 2013/6/23 • Community Marketing Inc. - 2012/7 survey • Harris Interactive - 2011/7/18 • Statistics Canada 2016 Census.PHOTOGRAPHY & GRAPHICS: Dan Shier • Andrea Norberg • UR Pride Centre

REGINA PRIDE INC. and the QUEEN CITY PRIDE FESTIVAL (collectively, “QCP”) have final discretion on all event, publication, and sponsor arrangements for official festival materials, and QCP will prioritize cultural integrity over revenue. All potential sponsors will be considered on their current and historic relationship with the LGBTQ community and on QCP’s ability to best serve/represent them as a sponsor. QCP Board of Directors have final discretion over any presenting event or named award sponsor appointments.

CORE SPONSORSHIP is open to direct financial support and/or in-kind (“value-for-service”) consideration and includes the benefits listed in the accompanying chart.PRESENTING SPONSORSHIP is open to direct financial support only, and includes both textual (i.e. “Pride After Dark, presented by Sponsor”) and graphical (sponsor logo integrated with official event logo) treatments amenable to by both parties. Sponsors are encouraged to assign one liaison to the QCP events committee to represent their interests, however no sponsor shall wield creative control or veto on any event. Presenting sponsorships must be paired with an eligible core sponsorship.AWARDS SPONSORSHIP is open to direct financial support only, and includes title treatment in recognition of sponsorship (i.e. “[Sponsor Name] Young Person of Pride Award”), with no logo integration. Awards have an open nomination process, and the sponsor’s name will appear indefinitely alongside the winners’ name. No sponsor shall have selection control over the nomination, shortlisting, or voting process. Awards sponsorships must be paired with an eligible core sponsorship.À LA CARTE SPONSORSHIP is open to direct financial support and/or in-kind (“value-for-service”) consideration and includes the benefits as listed.1 - All partnership/sponsorship package costs are listed per-year.† - The ArtsVest program outlines certain eligibility criteria for match-funding and not all of our partners/sponsors will be eligible. Matched funds provided by Business / Arts do not change a Sponsor/Partner’s tier or value. Eg: ABC Sponsor providing $2,500 cash (Silver) is not considered Gold because of a $2,500 match from ArtsVest.

Let’s Work Together!Let’s Work Together!

NewAddress!

(revised for august/september pride) 2020 ......2020 partnership package august 30 to september 5,...

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