revlon makeover (2)

8/6/2019 Revlon Makeover (2)

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Introduction

Vision

Mission

Origin

Product Segmentation

Innovations

Marketing Strategies

Advertisements

Brand Ambassadors

Mergers and Acquisition

Competitors

Awards

Social Initiatives

Conclusion


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Revlon is a global company which provides

services in the following fields:-

Color cosmetics

Hair color

Beauty tools

Fragrance

Skincare

Anti- perspirant / deodorants

Beauty care

Revlon is one of the strongest consumer

brand franchises in the world.


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Re l I c.s issi is t e er e as

t e lea er i c s etic a ers al care

t r t t e rl .

Re l takes ri e i a fact ri

t e t ski care r cts a stri es t

lease a l e .


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Re l as f e i t e i st f GreatDe ressi , 1932.

T e f ers f Re l are:- Charles Re s

J se hRe s

Charles Lachma

I 1937, Re l starte selli its r cts ie artme tal a r st res.


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I 1940, Re l ex a e its c llecti ith

a e tire ma ic re li e a li stick.

I N ember 1955, Re l e t blic.

I 1970 Re l acq ire the Mitchum li e f

e ra ts.

I 1973, Re l i tr uce Charlie.


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Li s

E es

Face Nails

HairColour

Fra ra ce

Beaut Tools

Source- .re lon.com


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Re lon Touch and Glow Products

Re lon SkinCare Products

Re lon H dra Boost Products Re lon Perfume Products

Re lon Street Wear Products

Re lon HairCare Products

Re lon Face Makeup Products


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Re lon Just Bitten Lip Stain Balm.

Re lon PhotoReadyCollection.

Re lonColorBurst lipstick.Re lon A e Def yingConcealer.

Re lon Luxurious Color Eye shadow.

Grow Luscious Mascara.


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Consumersbuymoti e satisfactionorproblem solutions NOT

product.

The words ofCharles Re son (Former Head)

In the factory we make cosmetics, in the store we sell hope

shows that Re lon is in the right track.

Our focus in 2010 andbeyondwillbe tobuildon the solid

foundation andcompetiti e margin structure we ha e established.

Thepath forward forus now is to realize ourgrowth

opportunities, dri e tr ue globalization, andgroomour future

leaders. These words are toldbyRe lons President & CEO-

Alan Ennis.


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Year 1940s

Li stic & Nail E amel

Desi ed b ashi Desi ers f the time.

Richard Avedon, Cecil Beaton, and John

Rawlings


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Revlon decided to drop FashionModels and focus on Movie Stars

for their advertisements post2000. These include Halle Berry,Jessica Alba who went on tobecome its Brand Ambassadors.


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Clockwise:Jennifer ConnellyJessica AlbaHalle BerryJessica BielElle Macpherson


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The 1977 acquisition of Carlos Colomer, a Spanish professional beauty

supply distributor, brought Fermodyl and Roux and helped introduce

Revlon to the world of ethnic care.

On November 5, 1985, Revlon was sold to Pantry Pride (later

renamed to Revlon Group, Inc.), a subsidiary of Ronald

Perelman's MacAndrews & Forbes Holdings for a price of $58 per

share amounting to $2.7 Billion.

Max Factor and Betrix were purchased for Revlon in 1987 and 1989

respectively and were later sold to Procter & Gamble in 1991.


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Competitor Share Price(In USD)

Change(In USD)

Change % Volume

Revlon 12.53 0.38 3.13 78,714

LOreal 22.65 0.79 3.61 19,577

Este Lauder 61.41 1.37 2.28 1.18 M

Procter &Gamble

61.64 0.42 0.69 10.60 M

Source- www.dailyfinance.com


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Re lon Just Bitten Lip Stain Balm.....Besties winner 2010

Re lon Nail Enamel..Glamour Winner 2010

Re lon PhotoReady Make Up.Shape Of BeautyAward

Winner 2010

Re lon Luxurious Color Perle Eye shadow.....Brides Beauty

Award Winner 2010

Re lonColor Burst Lipstick. Marie Clarie 25 best Beauty

Products 2010

Re lonColor Stay Mineral Finishing Powder. Instyle

Best Beauty Buys 2010.


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Re lon is considered as abrand that deli ers

superiorperformance, has impeccable social

alues withgood reputation incosmetics.

Re lonhas introduced two re olutionary

features in its official website:

Virtual Makeover

RevlonCares


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Revlonhas incredible talent andcapabilities,

broadgeographic reach, strongglobal brands,

and a heritage that recognizes the importance of

philanthropy.

Revlonplans tocontinue to expandupon eachof

these attributes and toprofitablygrow theirbusiness, while staying true to their long-term

vision.


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Presented By:-

Sneha Gupta

revlon makeover (2)

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